I'm a huge fan of tea and previously owned a stovetop kettle. My husband has bugged me to get an electric one but I was super hesitant. Happened to stumble across this one and decided to try it out after I fell in love with the food processor from Breville. I'm now wondering how I ever made tea without this! 
Such a huge fan of the temperature settings - my tea temp comes out perfect every time. 
Holds up well - I use my kettle at minimum 3x/week. Often times it's used daily or twice a day. Have had it for several years and still works well. 
Easy cleaning. Since it's only water going into it, it's very easy to clean up. 
Beeping is not overly loud or annoying. 
Pours well - no risk of spilling hot water on yourself.