I used a "competing" brand for 2 years making sure I would use one almost daily.  When smoothies became a daily thing for me and my family my next step was making nut cheese and that required the best of the best for smooth blending.  Not only did it help with making nut cheeses but our smoothies are awesome and smooth now.  I'm not chewing kale every day.  It take some getting used to but when you do it's a game changer.