I have worked with Vitamix blenders for years in food service. They are the only blender I have encountered that can handle 32oz of ice given just a few ounces of liquid, especially with the tamper accessory. I hadn't wanted to spend the money to get one for my home though, and had tried to make due with a NutriBullet. The fact of the matter is, NutriBullets are very limited in what they can handle. No hot liquids, no more than 25% frozen content, and they need a fair amount of liquid to work. This means no hot soup, runny acai bowls, and you can forget about cashew cream. I finally decided to get a Vitamix, and I am so glad I did! My culinary horizons at home have expanded.