There are many reasons I really like the Magic Bullet.  The main reason is the size.  I've had other blenders where the drink was wasted because it was too big.  This is great for making your own personal drinks.  Easy to clean and nice to have multiple cups and lids to choose from.  It's so easy to store because of its size, and you can place extras in the fridge with the easily transferable cups.  Magic Bullet is also a perfect size for my pre-teen boys to use in making a healthy smoothie.