I like the overall sleek design of this coffee brewer, it looks like something you'd expect to see in a café. 
The brewing process is basically the same as every other brewer, fill up the filter with grounds and select your desired brew.
The brew selection can be a little confusing; there are 3 brewing methods to choose from but only two buttons. One of the buttons is shared between iced coffee & pour-over. For pour-over coffee the button needs to be double tapped, otherwise it defaults to iced coffee. I think having 3 buttons - a dedicated button for each function - would have been better. 
This coffee brewer takes a little longer to heat up, but it's not a big deal. I only mention it because this might not be the best option for you if you're constantly in a rush or need your coffee in less than 10 minutes.