I had never tried the KitchenAid brand before but now I am a HUGE fan. I used this frying pan to cook dinner in tonight and I am obsessed. It’s sleek and cute but also works so good! The handle doesn’t get hot and it’s super durable. The paint doesn’t scratch off the bottom of it and the food does not stick to it when cooking which I loved the most about it. Price is great considering how well it’s made! I need a new sets of these so I will definitely get this brand now.