Received the mattress packaged very nicely in a box and in wrap. We opened it and let it take shape for 3 days. We've been sleeping on it about a week and find it comfortable. I would call it medium firm in the firmness rating and about a 4 in plushness based on a 1-5 scale. I'm very happy with the quality for the price, if it holds up over the years. Only time will tell but I'm hoping for the best!