The bed is lighter in color and dull compared to picture. I found a similiar bed on JC Penny's website and they call the pictured bed Hot Pink and the rose color matches what you receive. Make sure your not looking for the bright flashy pink because you will not get it. We waited a month and the return would have been hard to do and long so we kept the bed we paid $500.00 for that is not fully what we wanted. The bed itself is solid quality and easy to assemble.