What I really like about this coffeemaker is that I don't have to wait to make my coffee in the morning.  I'm too hurried to wait and the timer really comes in handy.  Now I wake up to the aroma of freshly brewed coffee every morning.   The color of the coffee maker allows it to blend in with the rest of my kitchen and doesn't show fingerprints really well.  That's a plus for me, because once it's been wiped clean, it stays looking clean.  Another thing I like is that when I'm making my late afternoon coffee, I don't have to wait for it to finish brewing before I pour my cup.  It doesn't drip coffee all over the hot plate, either.