I'm a fussy sleeper. I fall asleep ear to the pillow, turn every which way, but then sleep on my back. So I need a pillow that's supportive but soft enough not to scrunch up my neck. This pillow really fills the bill. I like that it's stays "bouncy"and doesn't over compress  like other memory foam pillows I've tried. The fact that it isn't highest at the center is good too. The "lift" at the edge is good for supporting my head for side sleeping. And I think it's also helping keep my "airway open" when I'm on my back. (Bad sleep angles can mess with your breathing). All in all, I'm really glad I now have a pillow that helps me fall asleep, and stay asleep!  One more thing, this "tried & true" pillow didn't have much smell even when it first arrived, but I aired it out for a day to be sure.