I've been using KitchenAid stand mixers since I was a kid. My mom's 40-yo KitchenAid stand mixer (used frequently for 40 years) has the original 40-yo coated flat beater that has never chipped! I had a KitchenAid coated flat beater with a stand mixer (purchased approx year 2000) that never chipped. I sold it and purchased the Professional KitchenAid stand mixer. Then, I ordered the coated flat beater from the KitchenAid website. After a while, it started chipping. I'm very disappointed with the reduced quality.