Looks comfy.

Update: it is not as comfy as it looks. It is definitely not ultra plush, it is more firm. It does not give a sink in feel. How do you return it if the only option available is FedEx drop off and the mattress can not be decompressed?

This item said it was ultra plush but it is definitely firm. I did research for an ultra plush mattress and after reading product details I purchased this one but it is not plush at all. It is on the hard side.