After having purchased several "plush" bed-in-a-box mattresses (winkbed, nectar, layla, etc) at various price points... don't overpay, the expensive ones are only barely more plush than this one. That being said, this is NOT a soft mattress, so if you're like me and want to sink in, it's not going to happen. However, this was good enough for a kid's guest room, in m opinion.