The selling point for me was nice long deep shelves. (I purchased the smaller of the 2)
The colors of the wood and the piping is beautiful. The piping does have a little bit of a goopy paint look (which I completely understand is not a technical term but that seems like the best way to describe it). It’s not noticeable from anywhere other than close up, but I like when reviews have every last detail. 
The wood is nice and thick and sturdy looking. From the front view it doesn’t look like cheap pressed wood or anything like I’ve cringed at in stores. I have one shelf full end to end with children’s books and it’s showing no signs of stress. 
I built it with the provided tools in about 30 mins alone. 
I think this coloring/style could compliment many types of decor.