I purchased this rug after seeing it on Instagram on a blogger's page. Make sure you look closely at the rug (zoom in) and note the color on Wayfair - it's not bright white. It's a creamy ivory color which I prefer. It's also not very soft in the in parts where there is no pattern. Underneath is a mat-like material with a carpet design on top. We bought this for our home with concrete floors and they are beautiful but not as soft as I expected and that's my own fault for not looking very closely at the rug and design.