Since I just received this cooler in December, I haven't really had a chance to test out its cooling ability.  What I do really like is the rubber latches to secure the lid.  I tried other coolers and was very disappointed in how difficult it was sometimes to pull the rubber strap over the knob to secure the lid.  I also like that it is lighter in weight than others and the skid plates on the bottom to move the cooler around.  Also noticed the gasket is on the cooler and not on the lid.  Considering all these features and the price of the cooler direct from the manufacturer, made it a real easy choice.