It is a nice looking rug. It is neutral, but colourful at the same time. However, it is not white. If anything, it comes off more cream. The stitching that holds the pieces together are cream and the tassels on the end of the rug are also cream. There is white mixed in the rug part, but it is over powered. I do love the rug it has brought character to my living room. The one thing I will say is that if you have pets with nails, this rug won't last long. I have a kitty who gets her nails clipped regularly, but she has managed to get her nails stuck on bits of the fabric which has caused the fabric to pull up in some places. I have had to tuck pieces back in the rug.