I use my Vitamix for all the things, except for emulsifying, whipping, and frothing. The new Aer container makes all those other things possible. My newest love (for summer) is iced matcha lattes and this container is the ticket to smooth, creamy, frothy lattes sans clumps of matcha. Definitely putting it to good use. This product was sent to me in exchange for an honest review. All opinions above are my own.