The rug is more red than depicted in the picture.  It is beautiful with vivid and crisp coloring.  My biggest complaint is that the rug I received is not knotted evenly.  Some areas are woven more tightly and the rug wont lay flat.  I have another hand-woven rug from this company that does not have this problem.  Had I not thrown away the original packaging and paperwork (required for a return), I probably would have returned this rug.   Im not sure whether I would have tried a replacement rug.