I can shape and manipulate, and this pillow is great for me! My husband prefers to sleep with firmer pillows that keep his head more upright, and he usually sleeps with two pillows. But this one pillow is perfect for him too, he loves it. I also haven't had to wake him up for snoring both nights: not sure if it's because he isn't snoring, or if I'm sleeping heavier to not notice his snoring.