I haven't bought new towels in years, so this was a difficult choice trying to find price and quality. I looked everywhere. When they first arrived, I was suspicious they wouldn't be fluffy, comfortable, or absorbent. When taking them out of the bag, I was a little nervous, but I'm also well aware what it takes to produce products. I gave it a chance. I took advice I read online, washed them immediately with no soap and a half cup of white vinegar to remove production chemicals/treatments. They went in the dryer and came out fantastic! Yes - for anyone wondering, the first time you wash and dry new towels, there's a LOT of cotton lint in your lint trap. That's normal. I ordered the navy and orange and the colors were bold and held. They dried great, fluffed up great, and dry great. I'm so happy to have a LOT of new towels and especially orange! Highly recommend!