I wanted something elegant, functional, but subtle.  I already have table lamps by our bedside, but also needed reading lights.  So it was important that the lamp chosen would not created a crowded look.  This was perfect.  I purchased the antique bronze (looks like antique brass), and it is simple, cute, and elegant.  It has more versatility than a normal swing arm; it can be adjusted up, down, sideways.  LOVE the fact that it is a plug in, and includes cord cover if needed.