Utilize the input text as a context reference, choose the right relationship between Zulily and e-commerce from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

After a difficult year, we are encouraged to see the team’s hard work to reposition the Zulily business gaining traction, fully by the e-commerce tailwind, reinforcing in our view the fundamental attractiveness of the Zulily value proposition.

Answer: industry