Utilize the input text as a context reference, choose the right relationship between iRobot and Roomba from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Premier robot manufacturing company iRobot Corporation IRBT recently launched its Roomba 980 vacuum cleaning robot that will enable users to clean their floors with the mere push of a button.

Answer: owner_of