Utilize the input text as a context reference, choose the right relationship between resonate and marketing from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

And this particular promotion happened to really, really resonate and was really successful, drove some of the mid-afternoon that particular week that Matt was talking about, but it doesn't change, I think our overall outlook on how we will use marketing moving forward.

Answer: industry