Utilize the input text as a context reference, choose the right relationship between ReachLocal and digital marketing from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

ReachLocal will provide useful tips and advice to help local businesses understand what digital marketing can do, and how to best implement it to support their goals.

Answer: industry