Utilize the input text as a context reference, choose the right relationship between Ipsos and market research from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Ipsos is the market research organization in the world that uses the most new types of testing.

Answer: industry