Utilize the input text as a context reference, choose the right relationship between Sonic Foundry and software from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

The IT solutions and service provider signed a deal on June 4 with US-based Sonic Foundry distribute its video creation software to the growing Chinese market, committing $3.1 million in revenue by the end of 2016.

Answer: product_or_material_produced