Utilize the input text as a context reference, choose the right relationship between live and video on demand from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

We plan to continue to offer the free live stream options through the duration of this pandemic, leading to a launch of Circle's subscription video on demand or SVOD product in early '21.

Answer: distribution_format