Utilize the input text as a context reference, choose the right relationship between software company and software from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

But when you enable a software company that powers great retail software to go win more share and deliver a better customer experience, you start to win more retail locations that have nothing to do with the hotel.

Answer: product_or_material_produced