Utilize the input text as a context reference, choose the right relationship between comScore and Rentrak from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

In a deal announced Tuesday, Rentrak and comScore said they plan to combine their companies  in a transaction valued at about $827 million, merging the former's strength in television with the latter's specialty in digital.

Answer: owner_of