Utilize the input text as a context reference, choose the right relationship between Snapdeal and e-commerce from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Gou is in talks with Gujarat-based billionaire Gautam Adani, handset-maker Micromax and e-commerce firm Snapdeal for setting up the plants.

Answer: industry