What is the relationship between software industry and software in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

So we built a software sales force that directly reports to me, so we have that expertise, and we have hired these people from software industry in the market.

Answer: product_or_material_produced