Utilize the input text as a context reference, choose the right relationship between GeForce and NVIDIA from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Third, NVIDIA is a software-defined company today, with rich software content like GeForce NOW, NVIDIA virtual workstation in the cloud, NVIDIA AI and NVIDIA Drive that will add recurring software revenue to our business model.

Answer: owned_by