Utilize the input text as a context reference, choose the right relationship between momentum and financial services from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Four years after it was established to provide an ethical anchor for the financial services sector, support for the Banking and Finance Oath is gathering momentum but its influential backers recognise there is a long way to go before it can restore the reputation of the maligned industry.

Answer: industry