What is the relationship between Sky Italia and Sky in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Its merger with Sky Deutschland and Sky Italia was a shrewd move that shored up its financial firepower at a time when competition in the media sector is hotting up.

Answer: parent_organization