Utilize the input text as a context reference, choose the right relationship between DraftKings and sports betting from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

We are confident that this partnership with DraftKings allows us to provide an unmatched sports betting experience to Colorado.

Answer: industry