Utilize the input text as a context reference, choose the right relationship between Flipkart and e-commerce from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Other Articles Housing.com appoints Keerthi Kiran as VP realty projects division Lanco Infratech aims to repay Rs 18000 crore worth of loans by 2018 Banks will not support stressed power distributors, RBI has told state govts: FM Arun Jaitley Homegrown e-commerce giant Flipkart today announced the second edition of “Big Billion Sale,” to be held between October 13 and 17.

Answer: industry