Utilize the input text as a context reference, choose the right relationship between Sky broadband and Sky from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

We're also reducing operating expenses while still maintaining good momentum in our key initiative, which is Sky Q, which is now in close to 50% of customers' homes or over 10 percentage points higher year-on-year, and the successful launch of Sky broadband in Italy, utilizing Comcast xFi technology.

Answer: parent_organization