Utilize the input text as a context reference, choose the right relationship between Party City and retail from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Driving an unparalleled experience in the Party City brand underpins our entire strategy to stabilize and revitalize our retail business, and I am proud of the enormous progress we've made on this front against each of our 5 strategic priorities.

Answer: industry