What is the relationship between Apple TV and Apple Inc in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

SAN FRANCISCO (Reuters) - Apple Inc on Thursday invited journalists to a Sept. 9 event, where it is expected to unveil new iPhones and potentially a new version of its Apple TV set-top box.

Answer: operator