What is the relationship between Mastercard and financial services in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Payments technology company Arroweye Solutions in a survey found that 79% of consumers have not been contacted by their financial services provider about chip cards (debit or credit), and 56% do not yet have EMV cards, that is, the Europay, Mastercard Visa standard chip.

Answer: industry