Utilize the input text as a context reference, choose the right relationship between Farfetch and e-commerce from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

First, our digital platform, which enables global third-party transactions across our multi brand marketplaces, branded e-commerce solutions by our Farfetch platform solutions offering and the sale of first-party product from the buying teams at Browns and first-party original products created by New Guards.

Answer: industry