Utilize the input text as a context reference, choose the right relationship between eBay and Pierre Omidyar from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Computer programmer Pierre Omidyar established eBay in September 1995, but it wasn't called that.

Answer: founded_by