Utilize the input text as a context reference, choose the right relationship between Snapdeal and e-commerce from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

The deal will forge an alliance between Snapdeal and Alibaba, China’s leading e-commerce company, raising the prospect of partnering on technology and products.

Answer: industry