Utilize the input text as a context reference, choose the right relationship between initiative and marketing from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Next, let me move on to our growth initiative in virtual dealership and online marketing services.

Answer: industry