Utilize the input text as a context reference, choose the right relationship between In July and video on demand from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

In July digital consultancy Telsyte reported that there were more than two million active subscription video on demand services (SVoD) customers in Australia at the end of June.

Answer: distribution_format