Utilize the input text as a context reference, choose the right relationship between Flipkart and e-commerce from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Other Articles Bajaj Group ropes in former NTPC chief RS Sharma to drive power venture IKEA set to foray in Uttar Pradesh, signs MoU with govt Reciting Sanskrit shlokas in India would spark 'secularism' row: PM Modi After Xiaomi , Motorola has now ended its exclusivity with eCommerce firm Flipkart and the Moto range of devices will also be available through select Airtel stores and e-commerce portals like Snapdeal and Amazon .in.

Answer: industry