What is the relationship between Super Mario and Nintendo in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Iwata had been poised to lead Nintendo through another stage after it recently did an about-face and said it will start making games for smartphones, meaning that Super Mario the plumber would soon start arriving on cellphones and tablets.

Answer: publisher