What is the relationship between transact and television in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

These three factors, coupled with the new financial pressure placed on the television industry will drive even more television advertisers to just transact on data-driven audiences and proving ROI will be critical.

Answer: industry