What is the relationship between Twitter and Microblogging in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Microblogging company Twitter (Xetra: A1W6XZ - news ) jumped 9.1 percent as the National Football League announced a deal to deliver official content from the American football league on the Twitter platform.

Answer: product_or_material_produced