Utilize the input text as a context reference, choose the right relationship between Interbrand and Brand from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Brand Strength analysis is based on an evaluation across 10 factors that Interbrand believes make a strong brand.

Answer: industry