What is the relationship between Zulily and e-commerce in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

After a difficult year, we are encouraged to see the team’s hard work to reposition the Zulily business gaining traction, fully by the e-commerce tailwind, reinforcing in our view the fundamental attractiveness of the Zulily value proposition.

Answer: industry