What is the relationship between Apple TV and Apple Inc in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

July 30 Apple Inc will launch the next generation of its Apple TV set-top box in September, with a new remote and support for Siri voice control, online publisher BuzzFeed reported on Thursday.

Answer: operator