What is the relationship between Zulily and e-commerce in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Shares of Zulily Inc., an e-commerce site for parents, are down 43 percent from their November 2013 IPO price.

Answer: industry