Utilize the input text as a context reference, choose the right relationship between to and video on demand from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

As you know, Canoe is focused on delivering dynamic inserted advertising to video on demand programming and was formed by Comcast, Cox, Time Warner Cable, and Bright House.

Answer: distribution_format