Utilize the input text as a context reference, choose the right relationship between minimal and retail from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

The trough order rate occurred when both Europe and North America were feeling the full effects of the stay home orders resulting in minimal retail activity.

Answer: industry