Utilize the input text as a context reference, choose the right relationship between Rite Aid and Retail from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

We recently signed Rite Aid to our network, adding Retailer iQ, Retail Performance Media or RPM and self-service sponsored product search to help Rite Aid drive sales and increase shopper loyalty.

Answer: industry