Utilize the input text as a context reference, choose the right relationship between Google TV and Google from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

In 2012, Google shut down its Google TV Ads unit after it made little headway in trying to adapt its internet marketplace model to selling television ads.

Answer: developer