What is the relationship between Bing maps and Microsoft in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

In the past month, Microsoft has sold some of its Bing maps tech (and employees) to Uber, and also struck a partnership with (Engadget's parent company) AOL to essentially hand off its display ad business .

Answer: developer