Utilize the input text as a context reference, choose the right relationship between rent and video on demand from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Premium subscribers, however, receive value add services such as, video on demand services which include: Catch Up: for newly aired movies and the latest episodes of TV shows, BoxOffice: to rent movies via your decoder with no Internet connection required, BoxOffice and Catch Up Online: to rent movies and Catch Up online, DStv Now: to view live TV via the internet and SuperSport Live: to view live sports over the internet.

Answer: distribution_format