Utilize the input text as a context reference, choose the right relationship between dataxu and marketing from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Sales and marketing expenses are up 75% year-over-year, due to growth in headcount, including the inclusion of roughly two-thirds of acquired dataxu personnel, as well as increased marketing retail and merchandising costs.

Answer: industry