Utilize the input text as a context reference, choose the right relationship between Super Mario and Nintendo from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

TOKYO (AP) -- Satoru Iwata, who led Japanese video game company Nintendo Co. through years of growth with its Pokemon and Super Mario franchises, died on the weekend of a bile duct tumor, the company said Monday.

Answer: publisher