Utilize the input text as a context reference, choose the right relationship between initiative and Marketing from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Jawaher Al Qurashi, Vice-Chairman of the Board of Directors and Director of Public Relations and Marketing at Ektefaa said: "We, at Ektefaa are enthused about the initiative presented by Al Mathaaq, to help train and employ some of the surveyed youth in Jeddah, allowing them to realize their potential and secure their reach towards self-sufficiency.

Answer: industry