What is the relationship between Madden NFL and EA SPORTS in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Then in the holiday season, EA SPORTS will also lead the way on the new PlayStation 5 and Xbox Series X. Next-generation versions of FIFA 21 and Madden NFL 21 will bring the next level of innovation and interactive sports experiences to fans with the launch of the new consoles.

Answer: publisher