Utilize the input text as a context reference, choose the right relationship between stuff and New York from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

As he told a sales assistant, and fellow shareholder, on the floor of its flagship New York store: "If we got the point where everyone coming in here was buying stuff to exercise in, then we'd be screwed!"

Answer: location_of_formation