Utilize the input text as a context reference, choose the right relationship between Match and retail from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Swedish Match utilizes the externally developed MSA dataset and revisions the historical reporting periods are common as retail stores and distributors are added to the dataset.

Answer: industry