Utilize the input text as a context reference, choose the right relationship between first media and advertising from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

The first core project allows participating programmers to deliver addressable advertising on linear TV and we are the first media company to partner with a consortium of Comcast, Charter and Cox Communications for a pilot program called OnAddressability.

Answer: industry