Utilize the input text as a context reference, choose the right relationship between ContraPest and pest control from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

From a positioning standpoint, we recognized last year that attempting to position ContraPest as an exclusive solution to pest control was alienating our potential PMP customers and other major players in the industry.

Answer: industry