Utilize the input text as a context reference, choose the right relationship between Twitter and Microblogging from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Microblogging company Twitter (Xetra: A1W6XZ - news ) jumped 9.1 percent as the National Football League announced a deal to deliver official content from the American football league on the Twitter platform.

Answer: product_or_material_produced