What is the relationship between exposure and ITV in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

The company's ITV Studios arm has a great track record of producing cash cows like Downton Abbey and Coronation Street , while acquisitions in this area are boosting its geographical reach not to mention exposure to red-hot areas like 'reality TV'.

Answer: original_broadcaster