Utilize the input text as a context reference, choose the right relationship between chief and New York City from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

HFF, Inc. ( HF ) announced that Mark Gibson , chief executive officer, will be participating in a panel discussion at the JMP Securities Financial Services & Real Estate Conference in New York City on Monday, September 21 st .

Answer: location_of_formation