What is the relationship between Amazon Kindle and Amazon in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

As a bonus of the student account, HSBC offers a £60 Amazon voucher to new customers, and discounts on the new Amazon Kindle Fire.

Answer: developer