Utilize the input text as a context reference, choose the right relationship between We and Avon from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

We want to also develop an Avon brand that is very up-to-date, that is relevant, that has a message that brings again what Avon really stands for.

Answer: publisher