What is the relationship between Dixons and retail in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

"For Dixons Carphone, the deal with Sprint allows the company to dip its toe in the waters of a U.S. market that, while competitive, is certainly compelling in terms of scale," said Neil Saunders of retail research group Conlumino.

Answer: industry