Utilize the input text as a context reference, choose the right relationship between Universal Music Group and music from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

We like to position Universal Music Group not only as the most creative music company in its competitive environment but also as a very marketing and innovation-driven company.

Answer: product_or_material_produced