Utilize the input text as a context reference, choose the right relationship between Mattel and Barbie from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Bratz's return is well-timed, after Barbie has already taken a knocking from the flyaway success of Disney's Frozen-related merchandise, which recently transferred its licensing rights from Mattel to Hasbro (NasdaqGS: HAS - news ) as of 2016.

Answer: owner_of