Utilize the input text as a context reference, choose the right relationship between Jeff Bezos and Amazon from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

The level of intensity at Amazon has long been discussed -- TheStreet reported on this back in April -- and Amazon CEO Jeff Bezos has said, "Our culture is friendly and intense, but if push comes to shove we'll settle for intense."

Answer: owner_of