Utilize the input text as a context reference, choose the right relationship between Windows 10 and Microsoft from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Microsoft needs a large pool of users to convince independent programmers that it's worth their time to build useful or entertaining apps for Windows 10 devices.

Answer: developer