What is the relationship between initiative and marketing in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Now this initiative includes using our creativity to provide marketing support and digital content, information to help advertisers create really effective campaigns, giving consumer insights to help advertisers stay close to their customers, sharing success stories from business leaders with Business Get Talking, providing relevant support to help digital-native brands, brands that are new to TV and specific sectors, which have been hit particularly hard by COVID, such as charities, universities and cultural heritage.

Answer: industry