What is the relationship between Party City and retail in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Driving an unparalleled experience in the Party City brand underpins our entire strategy to stabilize and revitalize our retail business, and I am proud of the enormous progress we've made on this front against each of our 5 strategic priorities.

Answer: industry