Utilize the input text as a context reference, choose the right relationship between Sky Italia and Sky from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Its merger with Sky Deutschland and Sky Italia was a shrewd move that shored up its financial firepower at a time when competition in the media sector is hotting up.

Answer: parent_organization