What is the relationship between rice farming and Rice in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

The Rice Council of Tanzania says its farmers have invested heavily in commercial rice farming and milling, resulting in improved production at 1.3 million metric tonnes per year -- against an annual demand of less than a million tonnes.

Answer: product_or_material_produced