What is the relationship between first media and advertising in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

The first core project allows participating programmers to deliver addressable advertising on linear TV and we are the first media company to partner with a consortium of Comcast, Charter and Cox Communications for a pilot program called OnAddressability.

Answer: industry