Utilize the input text as a context reference, choose the right relationship between eBay and PayPal from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Even for the eBay merchants, PayPal had been reaching them through their existing PayPal accounts, with banner ads promoting the lending program when they log on and targeted emails.

Answer: subsidiary