What is the relationship between JUMIA and Retail in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

JUMIA was the first African company to win an award at the World Retail Awards 2013 in Paris as the "Best New Retail Launch" of the year.

Answer: industry