Utilize the input text as a context reference, choose the right relationship between to and video on demand from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

In media, the shift toward video on demand is accelerating and set to fundamentally reshape the entertainment industry.

Answer: distribution_format