Utilize the input text as a context reference, choose the right relationship between bwin and sports betting from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Bwin, created by the merger of sports betting group bwin and online poker group PartyGaming in 2011, had a market value of about 816 million pounds as of Wednesday close, nearly triple that of GVC.

Answer: product_or_material_produced