Utilize the input text as a context reference, choose the right relationship between Daimler AG and Mercedes-Benz from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

German luxury car makers Audi, a unit of Volkswagen AG VLKAY 0.06 % , Mercedes-Benz parent Daimler AG DDAIY 0.85 % , and BMW AG BMW -0.49 % have agreed in principle to purchase the telecommunications group’s digital mapping service Nokia Here, according to a person familiar with the situation.

Answer: brand