Utilize the input text as a context reference, choose the right relationship between pure and channel from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

While Snapchat executives have in the past said they are not expecting a big push toward “native advertising” on the popular video and social media application, the “Spectre” Discover channel blends content and pure advertising.

Answer: original_broadcaster