What is the relationship between live and video on demand in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

We plan to continue to offer the free live stream options through the duration of this pandemic, leading to a launch of Circle's subscription video on demand or SVOD product in early '21.

Answer: distribution_format