Utilize the input text as a context reference, choose the right relationship between MAPFRE and insurance from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Right now we're seeing flight to quality trend in insurance shoppers particularly in Iberia and LATAM, where MAPFRE has a great name recognition.

Answer: industry