Utilize the input text as a context reference, choose the right relationship between initiative and marketing from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

"Our Croatian colleagues have also forged close relationships with their Google counterparts to develop their brand outreach, and it is hoped that this Google initiative will enable us to learn from each other's techniques for creative and pioneering digital marketing campaigns in the future," added Al Shamsi.

Answer: industry