Utilize the input text as a context reference, choose the right relationship between Myntra and Flipkart from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Though, Flipkart and Myntra had their sale only on mobile apps, other players such as Snapdeal and Amazon that had sale on other platforms too, promised special discounts for app-users.

Answer: parent_organization