What is the relationship between Amazon Prime and Amazon in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Amazon started promoting its sale a week ago when it announced Amazon Prime Day for July 15, ostensibly to commemorate the company's 20th anniversary.

Answer: owned_by