Utilize the input text as a context reference, choose the right relationship between Cheerios and General Mills from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

With many consumers increasingly preferring to buy fresh organic produce, General Mills ( GIS - Get Report ) , maker of Yoplait yogurt and Cheerios cereal, may be poised to divest of its Green Giant frozen and canned vegetable business.

Answer: manufacturer