Utilize the input text as a context reference, choose the right relationship between Amazon Prime and Amazon from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

The world’s largest bricks-and-mortar retailer has taken aim at e-commerce giant Amazon.com Inc. recently, by rolling out an unlimited shipping service for $50 a year , which is about half what Amazon charges for its Amazon Prime service.

Answer: owned_by