What is the relationship between ComScore and Rentrak in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

The deal combines two big players in media measurement -- ComScore tracks Web activity while Rentrak reports on TV viewing, DVD sales and the movie box-office, as well as some online activity.

Answer: owner_of