Utilize the input text as a context reference, choose the right relationship between Bupa and health insurance from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

The international health insurance arm of British private healthcare group Bupa named Sheldon Kenton global commercial director.

Answer: product_or_material_produced