Utilize the input text as a context reference, choose the right relationship between NBA 2K20 and 2K sports from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

We expect that lifetime units recurrent consumer spending and net bookings for NBA 2K20 will be the highest ever for a 2K sports title.

Answer: publisher