Utilize the input text as a context reference, choose the right relationship between exposure and ITV from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

The company's ITV Studios arm has a great track record of producing cash cows like Downton Abbey and Coronation Street , while acquisitions in this area are boosting its geographical reach not to mention exposure to red-hot areas like 'reality TV'.

Answer: original_broadcaster