Utilize the input text as a context reference, choose the right relationship between ING and financial services from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

"There is evidence in the financial services industry of an increasing focus on women and supporting their financial needs, but I don't believe that the industry has got it right yet," Lisa Claes, ING Direct executive director of customer delivery, said.

Answer: industry