Utilize the input text as a context reference, choose the right relationship between transact and television from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

These three factors, coupled with the new financial pressure placed on the television industry will drive even more television advertisers to just transact on data-driven audiences and proving ROI will be critical.

Answer: industry