Utilize the input text as a context reference, choose the right relationship between initiative and marketing from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Mr. Tim Cook, our head of marketing will provide further details on our commercial initiative later on in this call.

Answer: industry