Utilize the input text as a context reference, choose the right relationship between Cotton Bowl and Dallas from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

The matchup features top contenders Alabama and Wisconsin, both of whom will strive to be back in Dallas on New Year's Eve playing in the Goodyear Cotton Bowl Classic, a semi-final game in the College Football Playoff.

Answer: owned_by