Utilize the input text as a context reference, choose the right relationship between General Electric and conglomerate from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

REUTERS/Jim … (Reuters) - General Electric Co (GE.N) on Tuesday named top brand executive Linda Boff as its chief marketing officer, as the U.S. conglomerate tries to position itself as a digital industrial company.

Answer: industry