Utilize the input text as a context reference, choose the right relationship between Amazon Prime and Amazon from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

New Competition for Amazon Prime Other retailers are offering fast, free shipping, so Amazon is upping the ante.

Answer: owned_by