Utilize the input text as a context reference, choose the right relationship between Jo Malone and London from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Our pipeline in fragrances and hair care is also robust with newness from Jo Malone London and Aveda, among others.

Answer: location_of_formation