What is the relationship between Jumpman and Nike in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Hammering Jordan's Jumpman image into a logo and brand all its own, the link of star talent and the Nike brand was tight as never before, helping make Nike a force in sports and marketing beyond shoe sales.

Answer: owned_by