Utilize the input text as a context reference, choose the right relationship between Interbrand and brand from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Andrea Boragno, Alcantara’s chairman and CEO, notes that brand awareness has been central to Alcantara’s competitive strategy over the past decade, adding that the Interbrand study clearly demonstrates the company’s ability to generate value for its customers and consumers in today’s highly competitive global marketplace.

Answer: industry