What is the relationship between Xandr and advertising in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Bringing Xandr and WarnerMedia or Turner's advertising just makes sense in this environment where you're focused on acting efficiently and acting as one, it's really important.

Answer: industry