Utilize the input text as a context reference, choose the right relationship between Super Mario and Nintendo from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Positive contributions from our Fly Wheels line of proprietary Action Vehicles, Sonic the Hedgehog and Nintendo Super Mario toys and Black & Decker role-play more than offset declines in entertainment driven properties such as Godzilla, Incredibles 2 and Harry Potter.

Answer: publisher