What is the relationship between esure and insurance in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

The upward trend in car premiums for the last 12 months puts Hastings Insurance's IPO in a sweet spot and gives much needed relief to car insurance companies such as RSA Insurance Group Plc, Admiral Group Plc (LSE: ADM.L - news ) , Direct Line Insurance (Other OTC: DIISY - news ) Group Plc and esure Group Plc, which have been finding the market increasingly competitive.

Answer: industry