Utilize the input text as a context reference, choose the right relationship between iPod and Steve Jobs from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

In late April, 2003, Apple chief executive Steve Jobs launched the company's new online "Music Store" and new iPod in San Francisco.

Answer: manufacturer