Utilize the input text as a context reference, choose the right relationship between create and PlayStation from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

"Instead of working with other companies and trying to create models of audiences they think might be gamers, by being able to directly target PlayStation users, we know they're actual gamers in the actual gaming environment," Mr Levick told Fairfax Media.

Answer: platform