What is the relationship between cornerstone and marketing in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

In the meantime, the marketing industry is preparing itself for a future where traditional 30-second television commercials are no longer the cornerstone of their advertising strategies.

Answer: industry