Utilize the input text as a context reference, choose the right relationship between initiative and marketing from the options. Options: product/material produced, manufacturer, distributed by, industry, position held, original broadcaster, owned by, founded by, distribution format, headquarters location, stock exchange, currency, parent organization, chief executive officer, director/manager, owner of, operator, member of, employer, chairperson, platform, subsidiary, legal form, publisher, developer, brand, business division, location of formation, creator.

Until then, our sales and marketing teams will remain acutely focused on driving incremental revenue through unique opportunities, while our asset management and sustainability teams will continue implementing strategic initiative to significantly reduce our cost structure, which will lead to a resumption of our industry leading portfolio free cash flow generation as the recovery progresses across the coming quarters.

Answer: industry