What is the relationship between ComScore and Rentrak in the context of the input sentence. Choose an answer from: product/material produced; manufacturer; distributed by; industry; position held; original broadcaster; owned by; founded by; distribution format; headquarters location; stock exchange; currency; parent organization; chief executive officer; director/manager; owner of; operator; member of; employer; chairperson; platform; subsidiary; legal form; publisher; developer; brand; business division; location of formation; creator.

Sept 29 (Reuters) - Data analytics provider ComScore Inc said it would buy viewership rating company Rentrak Corp in an all-stock deal with an implied value of about $771 million to create a comprehensive measurement system for media and ad industries.

Answer: owner_of