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CHICAGO, Oct. 15, 2020 /PRNewswire/ -- Vibes, the technologypioneerpoweringthedirect-to-consumer mobileengagementrevolution, today announced the appointment of Richard Rivera as Chief Revenue Officer. Vibes has tapped Rivera toaggressivelyexpandand accelerate the use of itsunique engagement platform among enterprise brands, while helping these customers prepare for an increasingly mobile-centric future. Mobile has become the primary digital channel for the majority of consumers. According to a recent survey conducted by OneSignal, 72% of businesses have found mobile and web app push notifications to deliver a greater or equal return on investment compared to email, with 44% recording greater returns from mobile. Meanwhile, mobile commerce has accelerated rapidly as a result of Covid-19, and is poised to become a $6.6 trillion business in the US by 2027. Throughout 2020, Vibes has experienced significant growth and momentum as the market shifts its focus toward developing and nurturing personal relationships with customers via mobile devices.The company is increasingly playing a central role in helping companies ramp up their e-commerce and digital experience strategies by growing and activating their customer bases through multiple mobile touchpoints. Whether through intelligent personalized messaging or dynamic wallet engagement, Vibes' unique marketing technology is proven to deliver significant impact to revenue and customer lifetime value. Vibes has solidified its position as a leader in several non-retail industries such as financial services, auto and pharmaceutical -- empowering brands to optimize every step of the digital consumer lifecycle through the power of mobile, from acquisition to servicing to loyalty. "I've worked with enough large global enterprises across marketing technology to customer experience -- to know that consumer-centricity is the foundation of a great company. My mission is tohelp brands realize the value of building and nurturing personal consumer relationships, while also optimizing their existing digital marketing strategies. Mobile is the optimizer of digital engagement." said Rivera. "It's rare to find a company with the unquestionable validation Vibes has across multiple verticals andthe analyst community. My passion and expertiseis in driving hypergrowth for a market at its tipping point. Mobile engagement and Vibes are at an inflection point and will disrupt and win." Over the past two decades Rivera has established a significant track record of success building and scalingmultiple disruptive technologies andcloud-based SaaS businesses. Recently, he has held prominent revenue-generating roles at firms such asMedallia,Monetate, Dialpad,FuzeandBladelogic. During Rivera's tenure,these tech companies haveseen200%+ average revenue spikes during their early to mid-stage growth phases. Most recently Rivera served as CRO forMonetate, helping steer the company toward a sale that tripled its value,as well as being a keygrowthleader in Medallia'srisetoa$4Billion IPO in 2019. "As one of the first tech innovators in the mobile space, we've built two decades of expertise across manydigitalengagementverticals," said Vibes CEO Jack Philbin. "We're excitedto see the recent market growth from our competitors and partners. We are the leader in understanding and governing of messaging compliance and delivering intelligent engagement. It's our time to move aggressively and we are thrilled to welcome Richard to Vibes. He is a seasoned go-to-market leader who knows our space and has gone big and won multiple times." About VibesVibes helps companies likeRalph Lauren, Allstate, Home Depot,Ford, Sephora,Lane Bryant, Discovery,and Dick's Sporting Goodsto grow and activateconsumer relationships withthoughtful, relevant, high volume and global-scale mobile engagement from text to wallet.The company's software platformenables marketersand customer loyalty professionalsto connect with consumers using a unified native platform ofSMS, MMS, dynamic wallet,mobile push notifications,app inbox andperformance analytics, to becomethe backbone for these brands' overalldigital engagementstrategies. Gartner recognized Vibes as a Leader in its 2019and 2020Gartner Magic Quadrant for Mobile Marketing Platforms. SOURCE Vibes Related Links https://www.vibes.com

Answer: Vibes Names Richard Rivera as Chief Revenue Officer to accelerate hypergrowth for mobile enterprise technology pioneer Rivera to drive adoption of the company's mobile engagement platform, which delivers intelligent text, wallet, push notifications, and mobile app marketing for the world's largest brands.