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BELLEVUE, Wash.--(BUSINESS WIRE)--Pokmon unveiled plans today for a virtual music concert celebrating its 25th anniversary. The pop-culture brand broke the news with help from headliner and Pokmon fan Post Malone in a video that can be seen here. Taking place on Saturday, February 27better known as Pokmon Daythe event will be an online party not just for Pokmon fans, but for all music fans around the world. It will also serve as the launch activation for the franchises yearlong P25 Music program. The Pokmon Company International has teamed up with Universal Music Group to bring this concert and more music surprises to life throughout 2021 as part of P25 Music. P25 Music is a collaboration with some of musics biggest names to create new songs, styles, and pop-culture moments, all through the lens of Pokmon. Pop icon Katy Perry was announced last month as the programs premier artist. Ive been a Pokmon fan for a long time, so the opportunity to headline the Pokmon Day concert celebrating 25 years is awesome, said Post Malone. The concert will be free to view on the official Pokmon YouTube channel, Pokmons official Twitch channel, and on Pokmons 25th anniversary website beginning at 7:00 p.m. EST / 4:00 p.m. PST on February 27. Pokmon will unveil more P25 Music details at the end of the concert, so fans will want to tune in for more upcoming collaboration surprises. In anticipation of the concert, The Pokmon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokmon GO Tour: Kanto event on Saturday, February 20, The Pokmon Company International will distribute a special password on February 25 for players of the Pokmon video game franchise to add a special Pikachu to their Pokmon Sword and Pokmon Shield games. In keeping with the music theme for the year, this Pikachu knows the move Sing, which it cant ordinarily learn. On February 27, fans can tune in to Pokmon TV, either on the web or by downloading the app, for a curated selection of music-themed episodes of the popular Pokmon animated series as they prepare for the big Pokmon Day concert with Post Malone in the evening. Fans can expect more announcements that week from across the franchise. To stay up to date on all the latest news as Pokmon celebrates 25 years, fans can visit Pokemon.com/25 and join the conversation online with #Pokemon25. About Pokmon The Pokmon Company International, a subsidiary of The Pokmon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokmon Trading Card Game, the animated TV series, home entertainment, and the official Pokmon website. Pokmon was launched in Japan in 1996 and today is one of the most popular childrens entertainment properties in the world. For more information, visit www.pokemon.com. About Universal Music Group Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company.

Answer: Pokmon Unveils Virtual Music Concert With Post Malone to Celebrate 25th Anniversary Online Global Music Event to Take Place on Pokmon Day, February 27, as Part of P25 Music Program