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SALT LAKE CITY--(BUSINESS WIRE)--Comcast Corporation (NASDAQ: CMCSA) today announced the first round of Comcast RISE award recipients over 700 businesses will receive consulting, media and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on the specific needs. This includes five small businesses in Utah. In addition, 3,300 small businesses have already signed up to receive the Comcast RISE monthly newsletter, which will offer free marketing insights and resources. Today, the next phase of Comcast RISE, the multi-year, multi-faceted initiative launched in October to help strengthen small businesses hard hit by COVID-19, opens up eligibility to include Black, Indigenous, and People of Color (BIPOC)-owned, small businesses. They can apply at www.ComcastRISE.com. The recipients in Utah include: The first phase of Comcast RISE, which stands for Representation, Investment, Strength and Empowerment, focused on U.S. Black-owned, small businesses, those hit hardest by the pandemic according to a recent study from the National Bureau of Economic Research. Comcast RISE brings together two of the companys brands Comcast Business and Effectv, both with expertise in the small business space to empower business owners with the expertise and resources needed to navigate the economic effects of the pandemic. We created Comcast RISE to partner with small businesses and give them access to tools to help them survive the pandemic and thrive. As weve gone through the selection process, its been so powerful to hear these business owners stories and see the tangible ways that we can help grow their businesses and impact their communities, said Teresa Ward-Maupin, SVP for Digital and Customer Experience at Comcast Business. I could not be more pleased to open this program to the entire BIPOC community and continue this positive momentum. Fueling the success of small businesses is what our business is all about. We partner with them to better understand their needs and what we can do to help them grow. Our success is their success, said James Lavallee, Vice President, Sales Marketing, Effectv. Thats why, at a time when so many in our small business communities are struggling, its incredibly humbling to be able to give back and share our knowledge and resources with those hardest by the pandemic. We want to help our partners and communities rise. Comcast RISE consists of the following main components: Comcast RISE is part of a larger $100 million Diversity, Equity and Inclusion initiative that Comcast launched this summer. In June, Comcast NBCUniversal announced the development of a comprehensive, multiyear plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability. Visit www.ComcastRISE.com to apply, for more information and the latest updates. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information. About Comcast Business About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nations largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, call 866- 429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.

Answer: Comcast RISE Awards Five Black-Owned, Small Businesses in Utah with Marketing and Technology Resources and Makeovers Multi-year Program Opens Eligibility to Small Businesses Owned by Black, Indigenous and People of Color across Utah