You are given a text that consists of multiple sentences. Your task is to perform abstractive summarization on this text. Use your understanding of the content to express the main ideas and crucial details in a shorter, coherent, and natural sounding text.

TOKYO--(BUSINESS WIRE)--Its a Sonic BOOM! Everyones favorite blue hedgehog is speeding his way into bubblegum brawler Ninjala from now until October 21. During this limited-time collaboration, players can spin, dash, and bash their foes with a variety of Sonic The Hedgehog themed items including: All of these items will be available to purchase with Jala (Ninjalas in-game currency, obtained via purchase and through regular play) at the in-game shop when the blue blur dashes his way into Ninjala. Press assets for the game can be found here. To learn more about Ninjala, visit the official website, Twitter, Facebook, or YouTube. ABOUT GUNGHO ONLINE ENTERTAINMENT AMERICA GungHo Online Entertainment America, Inc. (GOEA) is a multiplatform publisher dedicated to delivering the best titles, content, and support for the online gaming community. Established in 2012 and led by former Square Enix U.S.A. and XSEED Games executive Jun Iwasaki, GOEA is the US division of GungHo Online Entertainment (GOE), an established Japanese publisher. GOEAs content partners include leading developers Grasshopper Manufacture, SUPERTRICK GAMES, Game Arts, Acquire, and Gravity, all of which are subsidiaries of GOE. GOEA publishes and distributes network-oriented games for console, handheld, mobile, tablet, and MMO-style games for PC. GOEA is located in El Segundo, CA. For more information, visit www.gunghoonline.com. Trademarks are property of their respective owners. Nintendo Switch is a trademark of Nintendo. GungHo Online Entertainment, Inc.

Answer: The Blue Blur Has Arrived! Ninjala and Sonic The Hedgehog Collaboration Begins Today Battle in true blue style as you don Sonic-themed costumes, new IPPON decorations, and transform into the big man himself with the Dr.Eggman Gum Utsusemi