You are given a text that consists of multiple sentences. Your task is to perform abstractive summarization on this text. Use your understanding of the content to express the main ideas and crucial details in a shorter, coherent, and natural sounding text.

Executive joins to accelerate the global move to peer-to-peer collaborative commerceTORONTO, Feb. 3, 2021 /PRNewswire/ - KognitivCorporation, a global leader inthe rapidly expanding market forcollaborative commerce, announces the appointment of Shawn Pearson to the role of President effective February 1st.Mr. Pearson joins the Waterloo-based B2B technologygrowthcompanyreturning fromthe United States where, most recently, he was President and CEO ofBluegreen Vacation Corporation.While at Bluegreen, Shawn led asuccessfulinitial publicofferingon the New York Stock Exchange in 2017 andachievedrecord performance. Shawn Pearson, President (CNW Group/Kognitiv) Founder and Executive Chairman Peter Schwartz said, "Shawn's impressive track-record of building commercial scale and agility was immediately attractive toKognitiv. Witha world class team, a decade ofdeep andfocusedinvestments in technologyandselect strategic acquisitions,includingthe2020 acquisitionsofAimiaLoyalty Solutions andAimiaIntelligent Shopper Solutions,Kognitivis poised for rapid growth and client adoption. In the past few months, we've seen tremendous interest from clients acrossvarious markets. Shawn willbuild on that momentum across our operations.His acute understanding of the issues faced by global executives will help our clientsto leverage opportunities and totackle these mounting challenges.We believe the next era of commerce is here andKognitiv, now with Shawn joining our team, is well-positioned to lead our clients into this exciting new period." "COVID has accelerated many innovations,however Executives still struggle with how to create new value for theirconsumers, build deeper loyalty and manage the increasingly complex requirements around data security and privacy demanded bybothconsumers and regulators.Kognitiv'sPlatform-as-a-Servicesubscription addresses these critical concerns safelyand securely. This unique capability is what attracted me to the organization, "shared Mr. Pearson "A reliance on ad-supported or 3rd-party aggregation models will no longer drive the business growth Executives demand or the experiences consumers increasingly expect. In the past month we've seen two of the largest organizations in the world go toe-to-toe on how to tackle data privacy and consumer data which highlights what a pressing issue thishas becomefor C-suite executives andfor their consumers.Executives need alternative ways to meaningfully utilize their assets, goods and services to deliver value throughout their consumer's journey. Peer-to-peer collaborative models are the only ones able to truly do that at scale, while meeting consumers increasing requirement for deeply personalized experiences, data safety and security.""By putting zero-party consumer data at the core of our collaborative commercemodel, Kognitiv's clients and partnershave theability toredefine the rapidly-evolving relationship forming between businesses and their most important consumers.We're confident that peer-to-peer collaboration will become the most sustainable way to create and deliver the new types of value that consumers demand. The collaborative nature of our platform, and the resulting network effects that benefit all partners, is a ground-breaking approach to deliver that type of business impact.As I look across the sheer breadth of our clients and partners, the possibilities for collaborative commerce are immense," shared Mr. Pearson.About KognitivKognitivCorporation is a B2B technology growth company with a singular focus on enabling collaborative commerce for their global clients and their most important consumers. Headquartered in Canada, and employing over 550 people across 50countries,Kognitivdelivers real business impact by deploying a Platform-as-a-Service model to create, deliver and nurture peer-to-peer collaborative commerce across multiple sectors including Retail,CPG, Telecommunications,Media, Hospitality and Financial Services. Find out more atwww.kognitiv.com SOURCE Kognitiv Related Links https://kognitiv.com

Answer: Kognitiv Corporation announces Shawn Pearson joins as President.