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BOISE, Idaho--(BUSINESS WIRE)--Kount, the leader in fraud prevention and identity trust, today announced new research that finds the upcoming 2020 holiday season is either a lifetime opportunity or existential threat for many eCommerce companies, as the pandemic has impacted both typical commerce models and consumers spending habits. Of businesses engaged in digital commerce, 84% say that compared to last year, the upcoming holiday season is critical to their business for recovery or survival, with nearly half of respondents saying they will need to catch up on sales in order to recover from the economic downturn. This new research gives the first 360-degree view of eCommerce and fraud prevention this holiday season from the perspective of both eCommerce providers as well as shoppers. The consumer survey of 1,008 adults in the U.S. revealed the driving factors that motivate or disincentivize online shoppers. The business survey, which focused on mid-to-large online retail and eCommerce entities, surveyed 501 employees who were at the manager level and above, revealing major risks and opportunities. Permanent Change in Consumer Shopping Behavior Drives Economic Shift and Digital Acceleration These opportunities, risks and trends in digital acceleration mean businesses need to focus on five key things: Securing and controlling inventory. Supply shortages and the importance of on-time delivery to consumers make it especially important to protect inventory levels. Protecting new and existing eCommerce models. Contactless and convenient options, such as Buy Online, Pick Up in Store (BOPIS); Click-and-Pick and same-day shipping, can make up for reduced in-store sales. Eliminating chargebacks and manual reviews. An increase in eCommerce transaction volumes can correspond to an increase in payment fraud, friendly fraud and chargebacks. Bad actors know that overwhelming volumes and new channels will be key this season, and theyre looking to take advantage. Protecting digital accounts. As shoppers turn to online experiences, many will expect to have loyalty accounts, stored value and saved information readily available. All of these are targets of fraud, and consumers and businesses are thinking about data breaches. Reducing friction can drive conversions and loyalty. With stiff competition for digital business, fast and exceptional customer experiences will be key. Switching costs are low for shoppers, and businesses need to create every advantage to keep them on their site. Unprecedented may be said a lot this year, but this upcoming holiday shopping season truly brings unknowns. Businesses are faced with high stakes and the need to make up for lost revenue, and they must also be scaling and protecting digital commerce, said Brad Wiskirchen, CEO of Kount. Now is the time to be reviewing, analyzing and implementing the resources needed to address the accelerated shift to eCommerce, which is sure to continue beyond this season. Kount has created resources to help businesses navigate this season, as well as provided additional research results, at kount.com/holiday. About Kount Kounts Identity Trust Global Network delivers real-time fraud prevention and account protection and enables personalized customer experiences for more than 9,000 leading brands and payment providers. Linked by Kounts award-winning AI, the Identity Trust Global Network analyzes signals from 32 billion annual interactions to personalize user experiences across the spectrum of trustfrom frictionless experiences to blocking fraud. Quick and accurate identity trust decisions deliver safe payment, account creation and login events while reducing digital fraud, chargebacks, false positives and manual reviews. Kount.com

Answer: New Research Reveals 84% of eCommerce Providers Consider the 2020 Holiday Season Essential to Recovery or Survival Two parallel Kount surveys of merchants and consumers uncover a divide in perceptions of the 2020 holiday season between lifetime opportunity and existential threat