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MENDOCINO COUNTY, Calif., Nov. 19, 2020 /PRNewswire/ -- Trivento Reserve, a Top 3 Malbec in the U.S.1 and the official wine of Major League Soccer, is advancing its robust digital strategy at a time when connecting with consumers virtually is more important than ever. Trivento is building on its legacy of digital leadership in the U.S. wine industry by scaling up its AR soccer game, enhancing its virtual winery tour, and enabling easier-than-ever home delivery. In doing so, the Argentine wine powerhouse has transformed fans' living rooms into soccer stadiums and tasting rooms alike, delivering elevated brand experiences digitally as the thirst for authentic at-home experiences reaches an all-time high. Trivento Reserve continues to innovate with its groundbreaking AR game, which married soccer and wine in a gamification first in 2019. Building on the 2019 debut of its virtual winery tour, Trivento recently added a multimedia stop among the vines, featuring the Trivento winemaking team. Take Triventos virtual tour to experience the winery, tasting room, an edgy modern art space and vineyards, from anywhere Trivento Reserve delivers ideas and content tailor-made for stay-at-home scenarios, ensuring fans stay connected. The winemaking team comes to life virtually thanks to an interactive virtual tour that now includes a stop in the vineyards, to toast and learn alongside Rafael Miranda, Germn Di Cesare, Maximiliano Ortiz, and Magdalena Viani. The portfolio includes the #3 best-selling Malbec in the U.S.; Maximum Red Blend, named for Trivento Reserve Winemaker Maximiliano Ortiz; a Cabernet Sauvignon, and White Orchid Torronts. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8576254-trivento-reserve-advances-game-changing-virtual-engagement-efforts/ "In recent years, we've increased our investment in interactive digital experiences that allow us to engage with consumerswherever they areand celebrate our shared passion for wine and soccer," said Wayland Boyd, Senior Brand Manager for Trivento in the U.S. "The pandemic has only intensified the need to connect virtually, and so at Trivento we've enhanced our digital offerings, going further to engage consumers in novel ways that uniquely fit this particular moment in history." From Tailgate to Homegate: Building the Virtual Stadium ExperienceAligned with consumer trends toward virtual gaming during the pandemic, Trivento has re-upped on its AR investment. The brand continues to innovate with its groundbreaking AR game, which married soccer and wine in a gamification first in 2019, to create a more immersive virtual environment. Following a recently inked partnership between Trivento and MLS expansion team Inter Miami CF, the AR game now features Miami's celebrity-backed franchise. This strategic move allows Trivento to tap into the coveted South Florida market, while bringing a uniquely interactive experience to fans around the globe.Arm-Chair Traveling: Delivering on the New Way to WanderlustAs a far-flung destination in South America, Trivento is adept at creating industry-leading virtual experiences that evoke Argentina's passion for livingfrom wine and asado to ftbol and tangoin the imaginations of American consumers who might otherwise never set foot in Mendoza. Building on the 2019 debut of its virtual winery tour, the brand recently added a multimedia stop among the vines, featuring the Trivento winemaking team. Pandemic-era consumers are transported into the bodegawithout hopping on a transcontinental flightfor a virtual look at the fermentation tanks, the tasting room, the winery's edgy modern art space and vineyards, then invited to taste along with the winemakers, no matter the distance. Wine On-Demand: Making Home Delivery a Click AwayAt a time when home delivery of wine is skyrocketing, Trivento has made it easier than ever for fans to order wine on-demand from the Trivento online store, as well as partner sites. In keeping with trends showing consumers gravitating to home delivery as stay-at-home measures remain the norm, the brand has poured promotional dollars into increasing its presence on home delivery platforms such asDrizly, Instacart and Minibar. "In today's environment, building relationships with consumers digitally is paramount for owning mind share and market share; enhanced availability of our wines through e-delivery is an important piece of that puzzle," said Boyd. "Trivento is committed to creating rich virtual experiences that allow fans to connect with our wines, with their favorite team, and with each otherfrom the comfort of home." Now, at any timeand from anywhereyou can practice your penalty kicks with the Trivento AR game at DrinkAR, travel to Mendoza to visit Bodega Trivento, engage with the brand on Instagram, and get your favorite Trivento wines delivered right to your doorstep. About Trivento ReserveRooted in the energy of Argentina's passion for wine, Triventomeaning three winds in Spanishis synonymous with expressive, terroir-driven Malbec that paints a vivid portrait of Mendoza's high-altitude vineyards at the foothills of the Andes Mountains. Imported to the U.S. by Fetzer Vineyards, Trivento Reserve offers a dynamic collection of four inviting wines, crafted predominantly from estate vines: the #3 best-selling Malbec in the U.S., a Cabernet Sauvignon, White Orchid Torronts and Maximum Red Blend, named for Trivento Reserve Winemaker Maximiliano Ortiz. Marrying Argentina's two passionswine and ftbolTrivento Reserve is proud to be the official wine sponsor of Major League Soccer in the U.S., engaging wine and soccer fans at matches throughout the country, and globally through its immersive augmented reality (AR) experience powered by DrinkAR. Learn more at trivento.com or take a virtual tour of Bodega Trivento's modern art space, vineyards and winery in Maip. 1 Source: IRI TTL US MULO+C+Liquor/$VOL + VOL Sales/TTL Premium $8-$10.99/Imported/Argentina/Malbec/0.75LT/L52 wks ending 7.12.20 SOURCE Trivento US Related Links https://trivento.com

Answer: Malbec Powerhouse Trivento Reserve Advances Game-Changing Virtual Engagement Efforts Argentine Brand Connects with Fans through Virtual Vineyard Tour and AR Soccer Game