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TORONTO--(BUSINESS WIRE)--Forma.ai, the company transforming sales performance with science, today announced that it has raised $10 million in Series A funding led by Crosslink Capital and supported by Golden Ventures, Panache Ventures, Uncork Capital, and Xfund. With 300% year-over-year company growth and rapid enterprise adoption of its unparalleled sales performance intelligence platform, Forma.ai plans to scale its engineering teams and keep pace with mid-market and enterprise demand. Recognizing that companies lose millions of dollars every year and suffer poor return on investment (ROI) through sales compensation plans that are disconnected from agile business strategies, Forma.ai has built a new industry standard. Its cloud-based platform is a unified intelligence system that automates manual administrative processes across every aspect of sales performance planning, implementation and measurement. Its intelligence layer is foundational to the solution and delivers limitless sales compensation plan designs, instant changes to complex plans, powerful forecasting, painless audits, and full transparency to enterprise sales teams from sales reps to C-level leadership. Handling more than $1 billion in annual commissions, Forma.ai counts OpenTable, Stryker, IntelePeer, Ritter Communications, Edmentum, and others among its customers. Forma.ai CEO Nabeil Alazzam explained, Were helping our customers easily design and administer the perfect sales performance and compensation plans. And were doing it with a level of end-to-end automation and augmented intelligence that hasnt been available in the one-size-fits-all sales performance management industry. Forma.ai drives the right sales behaviors, at the right time, to the right customers, and frees sales teams from repetitive tasks and gross inefficiencies, so that they can use their talents and imagination to build new value for their companies. Breaking Through Stagnation to Revolutionize a $1 Trillion Sector More than 15 million people in North America earn sales-based incomes, totaling an estimated $1 trillion every year. But inefficiencies in manual compensation processes slow mid-market and enterprise growth and hurt individual earning potential. Current industry solutions remain focused on spreadsheets and clunky software, amounting to slightly better administrative tools for performing manual tasks. Forma.ai is resetting whats possible in Sales Performance Management and Incentive Compensation, said Phil Boyer, partner at Crosslink Capital. In a category heavily reliant on dated, disaggregated technology, they have created a unified platform that harnesses AI and automation to enable data-driven decision-making and better agility for their customers. Our partnership will help further scale their technology and team of domain experts to bring a fresh perspective to the enterprise. We are excited to be working with the Forma.ai team on their exponential growth path. Forma.ais approach is not a formula builder, nor a tool that manages only parts of the sales performance equation. Instead, its clean visualizations reflect live data and action steps across the entire sales performance lifecycle. The unified platform joins the human control and visibility required by enterprises with science-based logic to predict, model, test, and merge any sales scenario seamlessly. Collective learning from massive data sets yields extremely accurate predictive planning with sales compensation, territory and quota designs keeping teams highly productive and in sync in real time. Tracking and changes are entirely transparent and automated to meet both internal and external enterprise audit requirements. The platform enables organizational leaders to budget for sales compensation accurately and make critical financial decisions in minutes instead of months. Other Differentiators Driving Sales Performance Intelligence In addition to the augmented intelligence and automation unifying the platform, key differentiators include: Awakening Human Potential and Saving Millions of Dollars With automation and collective learning as first principles, Forma.ais sales performance intelligence platform ends tedious, repetitive tasks for sales and finance people. It provides flexibility, speed and accuracy, end-to-end, for all mid-market and enterprise sales performance and compensation initiatives, helping organizations earn and save millions of dollars annually. Give us 60 minutes and well prove it. About Forma.ai Forma.ai uses science to transform sales performance. Its unified Sales Performance Intelligence Platform merges AI technology with human controls to boost sales team performance while automating sales compensation administration. The company handles more than $1 billion in annual managed commissions, and is trusted by innovators like OpenTable, Stryker and IntelePeer to elevate their sales performance intelligence. Forma.ai is headquartered in Toronto and is supported by Crosslink Capital with its track record of backing category-defining companies including Chime, Omniture and Pandora. For more information visit www.forma.ai.

Answer: Forma.ai Raises $10 Million to Bring Sales Performance Intelligence and System-Wide Automation to Stagnant Industry Crosslink Capital leads the Series A round, as Forma.ai attracts a rapidly expanding enterprise customer base with its breakthrough, cloud-powered solution