Given a text T, and several options, according to the question posed in the text T to choose the most appropriate option from the options as the answer, please directly output the most appropriate option, do not need to output the explanation.

When unethical behavior erodes trust in an investment firm, that firm is more likely to experience:
Option A:lower revenues only.
Option B:higher expenses only.
Option C:lower revenues and higher expenses.

Answer: C