Question: Robert Crandall, called an industry legend by observers, is responsible for coining what term, regarding a pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource?
{'answer': 'Yield management', 'supporting_facts': [['Yield management', 0], ['Yield management', 1], ['Yield management', 3], ['Robert Crandall', 0], ['Robert Crandall', 1]]}