Instead, ZWI calls for the redesign of all of the products of industry and commerce, and the processes that produce, sell and make use of them, so that discard never takes place and there is no waste generated needing to be reused or recycled.
Na podlagi izkušenj iz ZWS, ZWI meni, da recikliranje ni več samo privesek pri ustvarjanju smeti in sami industriji smeti.