Studies by the Sports Marketing Group conducted from 1998 to 2004 show that the NHL's fan base is much more affluent than that of the PGA Tour.
== Radio in televizija ==== Priljubljenost ==NHL se šteje med 4 velike profesionalne športne lige v Severni Ameriki, poleg baseballske lige Major League Baseball, lige ameriškega nogometa National Football League in košarkarske lige National Basketball Association.