With few exceptions—one being the album title itself—Lennon had yet to bring his love of wordplay to bear on his song lyrics, saying: "We were just writing songs ... pop songs with no more thought of them than that—to create a sound.
Brian Epstein, menedžer Beatlov od leta 1962, pred tem ni imel nobenih izkušenj na tem področju, vseeno pa je imel na začetku velik vpliv na oblačenje in obnašanje članov skupine na odru.