"Shoe manufacturer Hide & Feet in Newquay, Cornwall began manufacturing sheepskin boots in 1973, and in 1990 Nick Whitworth and his wife Kath bought the business and registered "UGG" as a trade mark in the UK.
Po prepovedi uporabe v kinodvoranah v Sydneyu, so ugg škornji in razparan jeans, postali nekoliko priljubljeni na trgu mladine kot znak upora .