In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals.
Gradbena veja Samsunga je dobil pogodbo za gradnjo enega od dveh stolpov Petronas v Maleziji, Taipei 101 na Tajvanu in Burj Khalifa v Združenih arabskih emiratih.