By the end of the year, Country Leather had opened its own shop in Redondo Beach to promote an expansion of the brand from its established surf market into mainstream footwear sales and Ugg Holdings began sourcing UGG boots directly from Jackson's Tannery, which had changed its name to EMU Australia.
Do leta 1994, je UGG škornjem zrastel status med deskarji v Kaliforniji z 80% prodaje in v južni Orange County , kjer se je Ugg Holdingsu prodaja povečala 60% na prejšnjo sezono.