Many CCM artists such as Benny Hester, Amy Grant, DC Talk, Michael W. Smith, Stryper, and Jars of Clay found crossover success with Top 40 mainstream radio play.
Med pionirje gibanja se štejejo tudi 2nd Chapter of Acts, Andraé Crouch and the Disciples, Evie, Nancy Honeytree, The Imperials, Love Song, Barry McGuire in Petra.