William Hill, who had been the strongest critic of TurfTV, were later forced into a humiliating climbdown and subscribed to the channel in January 2008.
V juniju 2012 se je William Hill z nakupom treh verig sportsbookov: Lucky's, Leroy's in satelitskega operatrja Club Cal Neva, v skupni višini 53 milijonov USD, razširil v Nevado, edino državo ZDA, ki dovoljuje celovite športne stave.