In June 2012, William Hill expanded to Nevada, the only U.S. state to allow full-fledged sports wagering, buying three chains of sportsbooks: Lucky's, Leroy's, and the satellite operations of Club Cal Neva, for a total of $53 million.
V septembru 2009 je podjetje sodelovalo na razpisu za prvo spletno licenco iger na srečo v Indiji in s tem izrazilo zanimanje za vstop na indijski trg stav preko oddaljene Himalajske indijske države Sikkim.