The group became one of the most successful marketing engines ever, with their global grosses estimated at $500–800 million between 1996 and 1998 and the group earning up to $75 million per year.
Sestavljalo jo je pet članic, ki so kasneje prevzele vzdevke, ki so jim jih nadeli: Melanie Brown (»Scary Spice«), Melanie Chisholm (»Sporty Spice«), Emma Bunton (»Baby Spice«), Geri Halliwell (»Ginger Spice«) in Victoria Beckham, rojena Adams (»Posh Spice«).