To promote the album, Bieber performed on several live shows such as mtvU's VMA 09 Tour, European program "The Dome", YTV's "The Next Star", "The Today Show", "The Wendy Williams Show", "Lopez Tonight", "The Ellen DeGeneres Show", "It's On with Alexa Chung", "Good Morning America", "Chelsea Lately", and BET's "106 & Park" with Rihanna.
Trije zaporedni singli, "One Less Lonely Girl", "Love Me" in "Favorite Girl", so ekskluzivno izšli preko trgovine iTunes store in se vsi uvrstili med prvih štirideset pesmi na lestvici Billboard Hot 100.