By 1994, UGG boots had grown in status among surfers in California with 80% of sales in southern Orange County where Ugg Holdings saw an increase in sales of 60 percent on the previous season.
Zaradi vse večje priljubljenosti in prodaje, je leta 1991 podjetje spremenilo svoje ime v »The Original Ugg Co.« Leta 1999 je Whitworth prodal ime podjetja in Britansko UGG blagovno znamko, podjetju Deckers Outdoor Corporation, svoje podjetje pa preimenoval v Celtic Sheepskin Company.