Watson continued her involvement in fashion advertising when she announced she had been chosen as the face of Lancôme in March 2011.
V juniju 2009, več mesecev po govoricah, da bo sodelovala s podjetjem Burberry in sicer kot obraz njihove nove kampanije; bila je tudi fotomodel njihove jesensko/zimske kolekcije oblačil Burberry leta 2009.