These firms have included long-established customers such as Ferrari, Alfa Romeo, Peugeot, Fiat, GM, Lancia, and Maserati, to emerging companies in the Asian market with Chinese manufactures like AviChina, Chery, Changfeng, Brilliance, and JAC and Korean manufacturers Daewoo and Hyundai.
Podjetje je ustanovil Battista "Pinin" Farina leta 1930.