According to retailers, it was not just the footwear that attracted consumers, but the "made in Australia" tie-in as the boots were a unique product only available from Australia and Australian products were at that time very popular.
Do konca leta, je dežela usnja odprla svojo lastno trgovino v Redond Beachu za pospeševanje širitve blagovne znamke od uveljavljenja na deskarskem trgu v redne prodaje obutve in Ugg Holdings je začel s pridobivanjem Ugg škornjev neposredno od Jackson's Tannery, ki se je preimenovala v EMU Avstralija.