According to the United Nations Food and Agriculture Organization (FAO), "A major condition for the adoption of sustainable forest management is a demand for products that are produced sustainably and consumer willingness to pay for the higher costs entailed.
=== Trajnostna praksa ===Certificiranje, ki je določeno v globalnih sistemih certificiranja, kot PEFC ( Programme for the Endorsement of Forest Certification) in FSC ( Forest Stewardship Council), prispeva k zmanjševanju krčenja gozdov, ki ga ustvarja povpraševanje na trgu za les iz trajnostno upravljanih gozdov.