Fender was also losing sales in Japan to Japanese guitar brands such as Tōkai, Greco and Fernandes and the establishment of Fender Japan would benefit Fender sales in Japan as well as overseas.
Таким образом, создание Fender Japan должно было вернуть Fender первенство по продажам малобюджетных инструментов как в Японии, так и во всём мире.