It was marketed by Eastman Kodak under the brand name Advantix, by FujiFilm under the name Nexia, by AgfaPhoto under the name Futura and by Konica as Centuria.
Плёнки стандарта IX240 выпускались с 1996 года под различными брендами: Advantix (Eastman Kodak), Nexia (Fujifilm), Futura (Agfa) и Centuria (Konica).