Richard Dawkins, whom you'll be hearing later in the day, invented the term "memes," and put forward the first really clear and vivid version of this idea in his book "The Selfish Gene."
Richard Dawkins, o kome ćete slušati kasnije, izmislio je termin "memi", i postavio prvu istinski jasnu i živopisnu verziju ove ideje u svojoj knjizi "Sebični gen."