The people who actually have no money, who have no extravagant budget, but who realize that actually you might achieve greater success in uptake of a government program by actually doubling the level of benefits you pay, but you'll probably achieve exactly that same effect simply by redesigning the form and writing it in comprehensible English.
Ljudi koji zapravo nemaju novca, koji nemaju ekstravagantan proračun, ali koji shvaćaju da zapravo možete postići veći uspjeh u preuzimanju vladinog programa zapravo udvostručavajući nivo pogodnosti koje plaćate, ali vjerojatno ćete postići upravo taj isti efekt jednostavno redizajnirajući obrazac i pišući razumljivim engleskim.