(Laughter) But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap.
(Smijeh) Sinulo mi je, nakon godina rada u poslu, da ono što stvaramo oglašavanjem, neopipljivu - percipiranu vrijednost, vrijednost brenda, subjektivnu vrijednost, neku vrstu neopipljive vrijednosti -- dobiva loš glas.