If you're a smart retailer, then, you will put a very expensive item that nobody will ever buy on the shelf, because suddenly the $33 wine doesn't look as expensive in comparison.
Ako ste pametan prodavač, onda ćete staviti jako skup artikal na policu, koji nitko nikada neće kupiti, jer odjednom se vino od 33 dolara ne čini tako skupim u usporedbi.