If we really want to see the kind of wide consumer behavior change that we're all talking about as environmentalists and food people, maybe we just need to ditch the term "consumer" and get behind the people who are doing stuff.
Ako zaista želimo da se promijeni priroda konzumerskog ponašanja o kojoj svi mi govorimo kao ekolozi i uživatelji hrane, možda samo moramo odbaciti pojam konzument i pomoći ljudima koji štogod poduzimaju.