Now, if you watch "Mad Men," like I do -- it's a popular TV show in the States -- Dr. Faye Miller does something called psychographics, which first came about in the 1960s, where you create these complex psychological profiles of consumers.
Ako gledate „Momce s Madisona" poput mene -- to je popularna TV emisija u Sjedinjenim Državama -- Dr. Faye Miller se bavi nečim zvanim psihografija, koja se prvi puta pojavila u 1960-tima, a u kojoj izrađujete složene psihološke profile potrošača.