What is it that governments and NGOs can learn from Coke? Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change.
Vlade i neprofitne organizacije moraju pronaći lokalni poduzetnički talent također, jer lokalci znaju kako dosegnuti do jako teških mjesta za poslužiti, njihovih susjeda, i oni znaju što ih motivira za napraviti promjenu.