But if what we're really trying to do is stop the spread of HIV, we need to think about the customer, the people whose behavior needs to change -- the couples, the young women, the young men -- whose lives depend on it.
Ali ako je ono što zapravo pokušavamo učiniti zaustaviti širenje HIV-a, moramo misliti na potrošača, na ljude čije se ponašanje mora promijeniti -- parove, mlade žene, mlade muškarce -- čiji životi ovise o tome.