This is to use the event to – besides marketing the company and product – inspire all people regardless of their location, age, background or current situation, and regardless of obstacles that may stand in their way. The Challenge will show them that it is possible to overcome almost any obstacles and succeed at anything that they set their minds to achieving, as long as they remain focused and determined, and steadfastly pursue success through personal excellence.
Ito ay para gamitin ang kaganapan na – maliban sa pagmemerkado ng kompanya at produkto – bigyan ng inspirasyon ang lahat ng tao saanman ang lokasyon, anumang ang edad, background o kasalukuyang sitwasyon, at anuman ang mga balakid na humarang sa kanila. Ipakikita sa kanila ng Challenge na posibleng masupil ang anumang balakid at magtagumpay sa anumang bagay na kanilang napagtoonan ng isipan na makamit, basta't sila ay nanatiling nakatutok at determinado at mapursigi sa personal na ekselensya.