So, essentially, what John is doing by introducing Jesus as the Logos is drawing upon a familiar word and concept that both Jews and Gentiles of his day would have been familiar with and using that as the starting point from which He introduces them to Jesus Christ.
Kaya sa esensya, ang ginawa ni Juan sa pamamagitan ng pagpapakilala kay Hesus bilang logos ay ang paggamit ng salita at konsepto na parehong pamilyar sa isipan ng mga Hudyo at Griyego ng panahong iyon.