Until they made the day of the Image's arrival as his feast day which falls on the 4th Sunday of January. Since 1968, it was already considered a yearly celebration, culminated by a nine-day Novena, an Ati-ati contest and a fluvial procession on the last day . Recognized now to the annual, socio-cultural-religious festival of Iloilo City, the word Dinagyang was made up by an old-timer, Ilonggo writer and radio broadcaster, the late Pacifico Sumagpao Sudario, and first used to name the festival when it was launched in 1977, to make it unique from other Ati-atihan celebrations. Iloilo City's Dinagyang has its early beginnings in 1968, when a model of the image of Sr. Santo Ni¤o was brought from Cebu City to the San Jose Parish Church by Fr. Suplicio Ebderes, OSA with a delegation of Cofradia del Sto. Niño, Cebu members.
Sumunod na dito ang alamat ng plantsa, dahil sa pagkakaimbento ng tala-alisan ng gusot N-4 Series di naglaon ay marame na ang gumagamit nito at ginagamitan na rin ng kabayo kaya upang magbigay galang kay Mang Joey na syang umimbento nito ay ibinase ang pangalan nito sa mga first letter ng pangalan ng kanilang anak in order, at tinawag nila itong PLANTS. At hindi pa dito nagtatapos ang alamat, dahil sa kumakalat na balita na may babae itong si Mang Joey at may anak daw ito sa labas na nagngangalang Alfredo, idinugsong ang first letter ng pangalan ng kanyang anak sa labas sa kanyang naimbento na tala-alisan ng gusot N-4 series, kaya tinawag na ang PLANTS ngayon bilang PLANTSA.