Services such as Mobile TV is one of the features which will encourage users to upgrade their mobile phone, thus encouraging mobile phone operators to upgrade to the latest equipment and provide more and better services.
Serbisyo tulad ng Mobile TV ay isa sa mga tampok na kung saan ay hikayatin ang mga gumagamit upang mag-upgrade ang kanilang mga mobile phone, kaya na naghihikayat sa mobile phone operator upang mag-upgrade sa pinakabagong kagamitan at magbigay ng higit pa at mas mahusay na serbisyo.