A good ploy except that the price of a new vacuum cleaner from Hoover which qualified for the promotion was about 2/3 the price of a flight to the Caribbean. I believe the companys marketing team only did research on the amount of people buying vacuum cleaners and Hoover’s market share of that, not the comparison price, or they didn’t understand that people would buy something they didn’t need as a convertible currency to be replaced by a holiday.
Ang isang mabuting plano maliban na ang presyo ng isang bagong vacuum cleaner mula Hoover na qualified para sa pagsulong ay tungkol sa 2/3 ang presyo ng isang flight sa Caribbean. Naniniwala ako na ang companys marketing koponan lamang did pananaliksik sa dami ng mga tao pagbili ng vacuum cleaners at market share ng na ni Hoover, hindi ang paghahambing ng presyo, o hindi nila naunawaan na ang mga tao ay bumili ng isang bagay na hindi nila kailangan bilang mapapalitan pera sa mapapalitan ng isang holiday.