Its business model was based on creating and maintaining a person-to-person trading community where buyers and sellers from around the globe could readily and conveniently exchange information and goods in an efficient and effective manner facilitated by the internet.
Kanyang negosyo modelo ay batay sa paglikha at pagpapanatili ng isang tao-sa-tao na kalakalan komunidad kung saan ang mga mamimili at nagbebenta mula sa buong mundo ay maaaring madaling at maginhawang makipagpalitan ng impormasyon at kalakal sa isang mahusay at mabisang paraan facilitated sa pamamagitan ng internet.