It’s important to know who you are competing with and what their competencies are. You'll want to compare your own Strengths, Weaknesses, Opportunities, and Threats (SWOT) with those of your competition, and once you know what your business does better than anyone else; make sure your customers know about it.
Ihambing mo sa iba ang iyong mga Kalakasan, Kahinahan, Oportunidad, at Banta; oras na malaman mo kung ano ang iyong nagagawang mas mabuti kumpara sa iba, siguraduhing ipaalam mo ito sa iyong customer.