Remember that the person reading the plan may not understand your business and its products and services as well as you do; so, try to avoid using complicated terms. It's also a good idea to get someone who is not involved in the business to read this section of your plan to make sure that anyone can understand it.
Tandaan na maaaring hindi naiintindihan tulad ng pagkakaintindi mo ng taong bumabasa ng plan kung ano ang iyong negosyo at o mga produkto at serbisyo nito; kaya subukang iwasan ang mga komplikadong salita. Maigi rin ang kumuha ng isang taong hindi kasangkot sa negosyo na basahin ang bahagi na ito ng iyong plan upang masiguro na naiintindihan ito ng kahit sino.