Generally, you can distinguish internal media pluralism which refers to how social and political diversity are reflected in media content (e.g. representation of different cultural groups, diverse political or ideological opinions).
Karaniwan, makikilala ang internal media pluralism na tumutukoy kung paano makikita ang panlipunan at pampulitikang pagkakaiba sa nilalaman ng media (halimbawa, pagkakatawan ng iba't ibang grupong pangkultura, magkakaibang pampulitika o ideolohiyang paniniwala).