The biggest obstacle to fight it is lack of transparency of media ownership: How can people evaluate the reliability of information, if they don´t know who provides it? How can journalists work properly, if they don´t know who controls the company they work for? And how can media authorities address excessive media concentration, if they don´t know who is behind the media´s steering wheel?
Ang pinakamalaking balakid na kailangan labanan ay ang kakulangan ng transparency sa pagmamay-ari ng media: Paano tatasahan ng tao kung mapagkakatiwalaan ang impormasyon kung hindi nila kilala ang nagbibigay nito?