Before you sell something, you need to know who you are selling to. If you don’t determine who your target market is, you might try to satisfy too many different customer needs and end up with a product nobody likes or a service that no one needs.
Bago magbenta, kailangan mong malaman kung sino ang bibili. Kung hindi mo alam kung sino ang iyong target market, maaaring sinusubukan mong pasiyahin ang masyadong maraming iba't-ibang mga pangangailangan ng customer at sa huli ay magkakaroon ka ng produkto na walang may gusto o serbisyo na walang may kailangan.