I once asked an Ilocano UP graduate why it was that in the Jollibee or McDonalds restaurants at Plaza Salcedo in Vigan the food crew spoke in Tagalog. She said, and I could sense she was insincere with her answer, that, well there was a government promotion for Vigan as a tourist destination and for that they should speak Tagalog there. Well, I said, in all the non-English or non-Spanish European countries I've been to, I've never found any establishment in which the help catered to me by speaking in either one of the languages I speak (English, Spanish). Let's bow to the ignorance of many Ilocanos Ariel is lamenting about.
Ang ibinibigay nilang halimbawa ay ang pagkakaiba ng leksikon ng “Filipino” at ng “Tagalog”, gaya raw ng “fakulti”, sa halip na “guro”, “kolehiyo” sa halip na “dalubhasaan”, “miting” sa halip na “pulong” atbp. Kinikilala ng KWF na ang “purismo” at “Tagalismo” ay mga hadlang sa pagpapaunlad ng wikang pambansa.