MOM focused mostly on media with the highest reach, measured by audience share . Basis for selection was audience research data for the most recent period available provided by Nielsen (Print, Radio, TV; January - August 2016) and Effective Measure (Online, July 2016).
Karamihan sa tinutukan ng MOM ay media na may pinakamataas na maaabot na sinusukat gamit ang audience share. Ang basehan ng pagpili ay ang pinakahuling audience research data mula sa Nielsen (babasahin, radyo, telebisyon; Enero-Agosto 2016) at Effective Measure (online, Hulyo 2016).