The biggest obstacle to fight it is lack of transparency of media ownership: How can people evaluate the reliability of information, if they don´t know who provides it? How can journalists work properly, if they don´t know who controls the company they work for? And how can media authorities address excessive media concentration, if they don´t know who is behind the media´s steering wheel?
Paano makapagtratrabaho nang maayos ang mamamahayag kung hindi nila kilala ang kumokontrol sa kumpanya na kanilang pinaglilingkuran? At paano tutugunan ng mga awtoridad ng media ang labis na konsentrasyon ng media kung hindi nila kilala sino ang nasa likod nito?