You can do the research yourself or hire a company to do it for you. If you complete the research yourself, you keep the costs down and have the added benefit of getting to know the market for your business.
Maaari mo mismo gawin ang research o maaari kang kumuha ng kompanya para gawin ito. Kung ginawa mo mismo ang research, mas maliit ang iyong gastos at malalaman mo talaga ang market para sa iyong negosyo.