He was a young man of seventeen years when he joined the U.S. Army and was twenty-one years old when he was assigned to the Philippines at the onset of the Spanish-American War. His last assignment prior to obtaining honorable dismissal from the army after the war ended in 1901 was a Military Provost to Camp Bumpus in Tacloban where he met and eventually married Simeona Kalingag, a Caviteña, on January 1, 1901. Foreseeing success as a businessman, Price settled in Tacloban, Leyte where he founded the Leyte Transportation Company, Limited (Letranco) and the Bazar Gran Capitan, among other businesses.
Sa 17 taong gulang, pumasok siya sa U.S. Army at sa 21 taong gulang ay ipinalaga siya sa Pilipinas noong pagsimula ng digmaang Spanish-American. Ang katapusan niyang misyon bago nakuha ang pagtatapos sa army matapos ang digmaan noong 1901 ay nakilala at pinakasalan niya si Simeona Kalingag, isang Caviteña noong January 1, 1901, bilang isang negosyante, nakita niya ang potential na makapagsimula ng negosyo. Nagdesisyon siya na manirahan sa Tacloban, Leyte at sinimulan niya ang Leyte Transportation Company, Limited (Letranco) at ang Bazar Gran Capitan, sa ibang aspeto ng negosyo.