Simon Sinek listed plenty of examples of companies who held a compelling goal (or “why”) behind their actions, like Apple who wanted to innovate and break boundaries as opposed to just selling computers, and Southwest Airlines who wanted to make air travel accessible for everyone in a time when flying was seen as a luxury and high prices (and company profits) was the norm.
Nagbigay si Simon Sinek ng maraming halimbawa ng mga kumpanyang mayroong mabuting layunin sa likod ng kanilang mga gawain, tulad ng Apple na gustong mag “innovate” at “break boundaries” bukod sa pagbebenta lamang ng computers, at Southwest Airlines na ginustong maging mas-accessible ang air travel para sa lahat sa panahong itinuturing luxury lang ito dahil sa matataas na presyo (at matataas na kita ng mga airline companies).