In the context of the programme we understand "Social Communication" as a way to share information and knowledge that can be perceived, transmitted and understood, and the impact those ways will have on different cultures living in a society.
Sa proyektong ito, ang "Social Communication" ay kinikilala bilang isang pamamaraan ng pamamahagi ng impormasyon at kaalaman, gayundin ang epekto nito sa iba't ibang kultura sa isang lipunan.