Te usluge potpore uključivale su, među ostalim, usluge opće administrativne potpore, korporativne i javne odnose, računovodstvo i reviziju, izradu proračuna, poreznu i pravnu potporu te osposobljavanje i razvoj zaposlenika.
Som förklaras i punkt 20 i rapporten från [Advisor 3]: ”[t]he main difference between traditional retailers and online retailers lies in the product distribution channel used: Online retailers sell their products through a website and deliver them to customers using advanced information systems and complex logistics infrastructure without physical stores. Their cost structure reflects the investments in the IT and in shipping and logistics infrastructure and technology; Traditional physical retailers distribute their products in stores, and bear the costs of renting the physical outlets, which are not borne by online retailers”.