„Stalni razvoj nematerijalne imovine od ključne je važnosti za uspjeh (ili neuspjeh) poslovanja društva Amazon u Europi.
Their function as technical program manager was to translate, you know, a functional specification, a very business- and product-focused document, translate it into technical terms that a software developer could then code against.” vittnesmål [Vice President and Country Manager Germany, Amazon Deutschland Services GmbH, München, Tyskland], 13 juni 2014, s. 16, punkterna 16–19: ”So, I tell them what to do and then somebody does it and he comes back and he shows me what he did and I tell him this is what I wanted you to do or not.”