Podnesak društva Amazon od 22. srpnja 2016., Amazonova djelatnost internetske maloprodaje temeljena na tehnologiji, str. 2. – 3.
What the retailer would be doing is they would be managing their pricing, their promotions, their merchandising, their marketing, these elements […] we would be their IT and eCommerce department, but they would be what gets referred to as the merchandising and pricing and marketing department.“