# Job Position
**Position:** Brand Manager - Carrabba's Italian Grill

**Company:** Bloomin'​ Brands, Inc.

**Location:** Tampa, FL

**Work Type:** Full-time

**Experience Level:** Mid-Senior level

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## Job Description

As the senior brand manager, you will lead both internal and external marketing teams for Carrabba’s Italian Grill and Carrabba’s Sandwich Bistro. This role will develop, and foster execution of strategies and tactics designed to drive traffic, revenue and growth that align with the strategic priorities resulting in overall brand growth. Overseeing the strategic planning, development, implementation, and coordination of all marketing communications initiatives including campaign planning, digital media, testing and performance, in-restaurant marketing, and public relations

Your duties involve leveraging market research to discern customer preferences and trends, crafting and maintaining brand identity, messaging, and value propositions. You'll spearhead integrated marketing campaigns, tra