# What AI companies can do today to help with the most important century

I’ve been writing about tangible things we can do today to help the [most important century](https://www.cold-takes.com/most-important-century/) go well. Previously, I wrote about [helpful messages to spread](https://www.cold-takes.com/spreading-messages-to-help-with-the-most-important-century/) and [how to help via full-time work](https://www.cold-takes.com/jobs-that-can-help-with-the-most-important-century/).

This piece is about what major AI companies can do (and not do) to be helpful. By “major AI companies,” I mean the sorts of AI companies that are advancing the state of the art, and/or could play a major role in how very powerful AI systems end up getting used.^[1](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#fn1)^

This piece could be useful to people who work at those companies, or people who are just curious.

Generally, these are not pie-in-the-sky suggestions - I can name^[2](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#fn2)^ more than one AI company that has at least made a serious effort at each of the things I discuss below  (beyond what it would do if everyone at the company were singularly focused on making a profit).^[3](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#fn3)^

I’ll cover:

*   Prioritizing alignment research, strong security, and safety standards (all of which I’ve written about [previously](https://www.cold-takes.com/how-we-could-stumble-into-ai-catastrophe/#we-can-do-better)).
*   Avoiding hype and acceleration, which I think could leave us with less time to prepare for key risks.
*   Preparing for difficult decisions ahead: setting up governance, employee expectations, investor expectations, etc. so that the company is capable of doing non-profit-maximizing things to help avoid catastrophe in the future.
*   Balancing these cautionary measures with conventional/financial success.
*   I’ll also list a few things that some AI companies present as important, but which I’m less excited about: censorship of AI models, open-sourcing AI models, raising awareness of AI with governments and the public. I don’t think all these things are necessarily _bad_, but I think some are, and I’m skeptical that any are crucial for the [risks I’ve focused on](https://www.cold-takes.com/tag/implicationsofmostimportantcentury/).

I previously laid out a summary of how I see the major risks of advanced AI, and four key things I think can help (**alignment research**;  **strong security**; **standards and monitoring**; **successful, careful AI projects**). I won’t repeat that summary now, but it might be helpful for orienting you if you don’t remember the rest of this series too well; click [here](https://www.cold-takes.com/jobs-that-can-help-with-the-most-important-century/#recap) to read it.

Some basics: alignment research, strong security, safety standards
------------------------------------------------------------------

First off, AI companies can contribute to the “things that can help” I listed above:

*   They can prioritize **alignment research**  (and [other technical research](https://www.cold-takes.com/jobs-that-can-help-with-the-most-important-century/#other-technical-research), e.g. threat assessment research and misuse research).
    *   For example, they can prioritize hiring for safety teams, empowering these teams, encouraging their best flexible researchers to work on safety, aiming for high-quality research that targets [crucial challenges](https://www.cold-takes.com/ai-safety-seems-hard-to-measure/), etc.
    *   It could also be important for AI companies to find ways to **partner with outside safety researchers rather than rely solely on their own teams.** As discussed [previously](https://www.cold-takes.com/jobs-that-can-help-with-the-most-important-century/#SafetyCollaborations), this could be challenging. But I generally expect that AI companies that care a lot about safety research partnerships will find ways to make them work.
*   They can help work toward a **standards and monitoring**  regime. E.g., they can do their own work to come up with standards like "An AI system is dangerous if we observe that it's able to ___, and if we observe this we will take safety and security measures such as ____." They can also consult with others developing safety standards, voluntarily self-regulate beyond what’s required by law, etc.
*   They can prioritize **strong security**, beyond what normal commercial incentives would call for.
    *   It could easily take years to build secure enough systems, processes and technologies for very high-stakes AI.
    *   It could be important to hire not only people to handle everyday security needs, but people to experiment with more exotic setups that could be needed later, as the incentives to steal AI get stronger.

_The challenging of securing dangerous AI (Details not included in email - [click to view on the web](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#Box1))_

Avoiding hype and acceleration
------------------------------

It seems good for AI companies to **avoid** **unnecessary hype and acceleration of AI.**

I’ve argued that [we’re not ready](https://www.cold-takes.com/spreading-messages-to-help-with-the-most-important-century/#were-not-ready-for-this) for transformative AI, and I generally tend to think that we’d all be better off if the world took _longer_ to develop transformative AI. That’s because:

*   I’m hoping general awareness and understanding of the key risks will rise over time.
*   A lot of key things that could improve the situation - e.g., **alignment research**, **standards and monitoring**, and **strong security**  \- seem to be in very early stages right now.
*   If too much money pours into the AI world too fast, I’m worried there will be lots of [incautious](https://www.cold-takes.com/racing-through-a-minefield-the-ai-deployment-problem/#basic-premises) companies racing to build transformative AI as quickly as they can, with little regard for the key risks.

By default, I generally think: “The fewer flashy demos and breakthrough papers a lab is putting out, the better.” This can involve tricky tradeoffs in practice (since AI companies generally want to be successful at recruiting, fundraising, etc.)

A couple of potential counterarguments, and replies:

First, some people think it's now "too late" to avoid hype and acceleration, given the amount of hype and investment AI is getting at the moment. I disagree. It's easy to forget, in the middle of a media cycle, how quickly people can forget about things and move onto the next story once the bombs stop dropping. And there are plenty of bombs that still haven't dropped (many things AIs still can't do), and the level of investment in AI has tons of room to go up from here.

Second, I’ve sometimes seen arguments that hype is _good_ because it helps society at large understand what’s coming. But unfortunately, as I wrote [previously](https://www.cold-takes.com/spreading-messages-to-help-with-the-most-important-century/#challenges-of-ai-related-messages), I'm worried that hype gives people a skewed picture.

*   Some [key risks](https://www.cold-takes.com/why-would-ai-aim-to-defeat-humanity/) are hard to understand and take seriously.
*   What's easy to understand is something like "AI is powerful and scary, I should make sure that people like me are the ones to build it!"
*   Maybe [recent developments](https://twitter.com/sethlazar/status/1626257535178280960) will make people understand the risks better? One can hope, but I'm not counting on that just yet - I think AI misbehavior can be [given illusory "fixes,"](https://www.cold-takes.com/how-we-could-stumble-into-ai-catastrophe/#how-we-could-stumble-into-catastrophe-from-misaligned-ai) and probably will be.

I also am generally skeptical that there's much hope of society adapting to risks as they happen, given the [explosive pace of change](https://www.cold-takes.com/most-important-century/) that I expect once we get powerful enough AI systems.

I discuss some more arguments on this point in a footnote.^[4](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#fn4)^

I don’t think it’s clear-cut that hype and acceleration are bad, but it’s my best guess.

Preparing for difficult decisions ahead
---------------------------------------

I’ve [argued](https://www.cold-takes.com/racing-through-a-minefield-the-ai-deployment-problem/) that AI companies might need to do “out-of-the-ordinary” things that don’t go with normal commercial incentives.

Today, AI companies can be building a foundation for being able to do “out-of-the-ordinary” things in the future. A few examples of how they might do so:

**Public-benefit-oriented governance.** I think typical governance structures could be a problem in the future. For example, a standard corporation could be sued for _not_ deploying AI that poses a risk of [global catastrophe](https://www.cold-takes.com/ai-could-defeat-all-of-us-combined/) \- if this means a sacrifice for its bottom line.

I’m excited about AI companies that are investing heavily in setting up governance structures - and investing in executives and board members - capable of making the hard calls well. For example:

*   By default, if an AI company is a standard corporation, its leadership has legally recognized [duties](https://en.wikipedia.org/wiki/Fiduciary) to serve the interests of shareholders - not society at large. But an AI company can incorporate as a [Public Benefit Corporation](https://www.delawareinc.com/public-benefit-corporation/) or some other kind of entity (including a nonprofit!) that gives more flexibility here.
*   By default, shareholders make the final call over what a company does. (Shareholders can replace members of the Board of Directors, who in turn can replace the CEO). But a company can set things up differently (e.g., a [for-profit controlled by a nonprofit](https://openai.com/blog/openai-lp/)^[5](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#fn5)^).

It could pay off in lots of ways to make sure the final calls at a company are made by people focused on getting a good outcome for humanity (and legally free to focus this way).

**Gaming out the future.** I think it’s not too early for AI companies to be discussing how they would handle various [high-stakes situations](https://www.cold-takes.com/racing-through-a-minefield-the-ai-deployment-problem/).

*   Under what circumstances would the company simply decide to stop training increasingly powerful AI models?
*   If the company came to believe it was building very powerful, dangerous models, whom would it notify and seek advice from? At what point would it approach the government, and how would it do so?
*   At what point would it be worth using extremely costly security measures?
*   If the company had AI systems available that could do most of what humans can do, what would it _do_ with these systems? Use them to do AI safety research? Use them to design better algorithms and continue making increasingly powerful AI systems? (More possibilities [here](https://www.cold-takes.com/racing-through-a-minefield-the-ai-deployment-problem/#defensive-deployment).)
*   Who should be leading the way on decisions like these? Companies tend to employ experts to inform their decisions; who would the company look to for expertise on these kinds of decisions?

**Establishing and getting practice with processes for particularly hard decisions.** Should the company publish its latest research breakthrough? Should it put out a product that might lead to more [hype and acceleration](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#avoiding-hype)? What safety researchers should [get access to its models](https://www.cold-takes.com/jobs-that-can-help-with-the-most-important-century/#SafetyCollaborations), and how much access?

AI companies face questions like this pretty regularly today, and I think it’s worth putting processes in place to consider the implications for the world as a whole (not just for the company’s bottom line). This could include assembling advisory boards, internal task forces, etc.

**Managing employee and investor expectations.** At some point, an AI company might want to make “out of the ordinary” moves that are good for the world but bad for the bottom line. E.g., choosing not to deploy AIs that could be very dangerous or very profitable.

I wouldn’t want to be trying to run a company in this situation with lots of angry employees and investors asking about the value of their equity shares! It’s also important to minimize the risk of employees and/or investors leaking sensitive and potentially [dangerous](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#Box1) information.

AI companies can prepare for this kind of situation by doing things like:

*   Being selective about whom they hire and take investment from, and screening specifically for people they think are likely to be on board with these sorts of hard calls.
*   Education and communications - making it clear to employees what kinds of dangerous-to-humanity situations might be coming up in the future, and what kinds of actions the company might want to take (and why).

**Internal and external commitments.** AI companies can make public and/or internal statements about how they would handle various tough situations, e.g. how they would determine when it’s too dangerous to keep building more powerful models.

I think these commitments should generally be non-binding (it’s hard to predict the future in enough detail to make binding ones). But in a future where maximizing profit conflicts with doing the right thing for humanity, a previously-made commitment could make it more likely that the company does the right thing.

Succeeding
----------

I’ve emphasized how helpful a **successful, careful AI projects**  could be. So far, this piece has mostly talked about the “careful” side of things - how to do things that a “normal” AI company (focused only on commercial success) wouldn’t, in order to reduce risks. But it’s also important to succeed at fundraising, recruiting, and generally staying relevant (e.g., capable of building cutting-edge AI systems).

I don’t emphasize this or write about it as much because I think it’s the sort of thing AI companies are likely to be focused on by default, and because I don’t have special insight into how to succeed as an AI company. But it’s important, and it means that AI companies need to walk a sort of tightrope - constantly making tradeoffs between success and caution.

Some things I’m less excited about
----------------------------------

I think it’s also worth listing a few things that some AI companies present as important societal-benefit measures, but which I’m a bit more skeptical are crucial for reducing the risks I’ve [focused on](https://www.cold-takes.com/tag/implicationsofmostimportantcentury/).

*   Some AI companies restrict access to their models so people won’t use the AIs to create pornography, misleading images and text, etc. I’m not necessarily against this and support versions of it (it depends on the details), but I mostly don’t think it is a key way to reduce the risks I’ve focused on. For those risks, the hype that comes from seeing a demonstration of a system’s capabilities could be even [more dangerous](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#avoiding-hype) than direct harms.
*   I sometimes see people implying that open-sourcing AI models - and otherwise making them as broadly available as possible - is a key social-benefit measure. While there may be benefits in some cases, I mostly see this kind of thing as being negative (or at best neutral) in terms of the [risks I’m most concerned about](https://www.cold-takes.com/tag/implicationsofmostimportantcentury/).
    *   I think it can contribute to [hype and acceleration](https://www.cold-takes.com/p/f19236c6-34b8-4487-a458-0fc8fe00fb37/#avoiding-hype), and could make it generally harder to enforce safety standards.
    *   In the long run, I worry that AI systems could become extraordinarily powerful (more so than e.g. nuclear weapons), so I don’t think “Make sure everyone has access asap” is the right framework.
    *   In addition to increasing dangers from misaligned AI, this framework could increase other dangers I’ve [written about previously](https://www.cold-takes.com/how-we-could-stumble-into-ai-catastrophe/#potential-catastrophes-from-aligned-ai).
*   I generally don’t think AI companies should be trying to get governments to pay more attention to AI, for reasons I’ll get to in a future piece. (Forming relationships with policymakers could be good, though.)

When an AI company presents some decision as being for the benefit of humanity, I often ask myself, “Could this same decision be justified by just wanting to commercialize successfully?”

For example, making AI models “safe” in the sense that they _usually behave as users intend_ (including things like refraining from toxic language, chaotic behavior, etc.) can be important for commercial viability, but [isn’t necessarily good enough for the risks I worry about](https://www.cold-takes.com/why-would-ai-aim-to-defeat-humanity/#why-we-might-not-get-clear-warning-signs).

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 [Comment/discuss](https://www.lesswrong.com/posts/slug/what-ai-companies-can-do-today-to-help-with-the-most-important-century#comments)

Footnotes
---------

* * *

1.  Disclosure: my wife works at one such company ([Anthropic](https://anthropic.com/)) and used to work at another ([OpenAI](https://openai.com/)), and has equity in both. [↩](#fnref1)
    
2.  Though I won’t, because I decided I don’t want to get into a thing about whom I did and didn’t link to. Feel free to give real-world examples in the comments! [↩](#fnref2)
    
3.  Now, AI companies could sometimes be doing “responsible” or “safety-oriented” things in order to get good PRs, recruit employees, make existing employees happy, etc. In this sense, the actions could be _ultimately_ profit-motivated. But that would still mean there are _enough people who care about reducing AI risk that actions like these have PR benefits, recruiting benefits, etc._ That’s a big deal! And it suggests that if concern about AI risks (and understanding of how to reduce them) were more widespread, AI companies might do more good things and fewer dangerous things. [↩](#fnref3)
    
4.  You could argue that it would be better for the world to develop extremely powerful AI systems _sooner_, for reasons including:
    
    *   You might be pretty happy with the global balance of power between countries today, and be worried that it’ll get worse in the future. The latter could lead to a situation where the “wrong” government [leads the way on transformative AI](https://www.cold-takes.com/transformative-ai-issues-not-just-misalignment-an-overview/#power-imbalances).
    *   You might think that the later we develop transformative AI, the more quickly everything will play out, because there will be more computing resources available in the world. E.g., if we develop extremely powerful systems tomorrow, there would only be so many copies we could run at once, whereas if we develop equally powerful systems in 50 years, it might be a lot easier for lots of people to run lots of copies. (More: [Hardware Overhang](https://aiimpacts.org/hardware-overhang/))
    
    A key reason I believe it’s best to avoid acceleration at this time is because it seems plausible (at least 10% likely) that transformative AI will be developed _extremely_ soon - as in within 10 years of today. My impression is that many people at major AI companies tend to agree with this. I think this is a very scary possibility, and if this is the case, the arguments I give in the main text seem particularly important (e.g., many key interventions seem to be in a pretty embryonic state, and awareness of key risks seems low).
    
    A related case one could make for acceleration is “It’s worth accelerating things on the whole to increase the probability that the particular company in question succeeds” (more here: the [“competition” frame](https://www.cold-takes.com/making-the-best-of-the-most-important-century/#the-competition-frame)). I think this is a valid consideration, which is why I talk about tricky tradeoffs in the main text. [↩](#fnref4)
    
5.  Note that my wife is a former employee of OpenAI, the company I link to there, and she owns equity in the company. [↩](#fnref5)