# How You Make Judgments: The Elephant and its Rider

Part of the sequence: [Rationality and Philosophy](http://wiki.lesswrong.com/wiki/Rationality_and_Philosophy)

Whether you're doing science or philosophy, flirting or playing music, the first and most important tool you are using is your _mind_. To use your tool well, it will help to know how it works. Today we explore how your mind makes judgments.

From Plato to Freud, many have remarked that humans seem to have more than one mind.^1^ Today, detailed 'dual-process' models are being tested by psychologists and neuroscientists:

> Since the 1970s _dual-process_ theories have been developed \[to explain\] various aspects of human psychology... Typically, one of the processes is characterized as fast, effortless, automatic, nonconscious, inflexible, heavily contextualized, and undemanding of working memory, and the other as slow, effortful, controlled, conscious, flexible, decontextualized, and demanding of working memory.^2^

Dual-process theories for reasoning,^3^ learning and memory,^4^ decision-making,^5^ belief,^6^ and social cognition^7^ are now widely accepted to be correct to some degree,^8^ with researchers currently working out the details.^9^ Dual-process theories even seem to be appropriate for some nonhuman primates.^10^

Naturally, some have wondered if there might be a "grand unifying dual-process theory that can incorporate them all."^11^ We might call such theories _dual-system_ theories of mind,^12^ and several have been proposed.^13^ Such unified theories face problems, though. 'Type 1' (fast, nonconscious) processes probably involve many nonconscious architectures,^14^ and brain imaging studies show a wide variety of brain systems at work at different times when subjects engage in 'type 2' (slow, conscious) processes.^15^

Still, perhaps there is a sense in which one 'mind' relies mostly on type 1 processes, and a second 'mind' relies mostly on type 2 processes. One suggestion is that Mind 1 is evolutionarily old and thus shared with other animals, while Mind 2 is recently evolved and particularly developed in humans. (But not _fully unique_ to humans, because some animals do seem to exhibit a distinction between stimulus-controlled and higher-order controlled behavior.^16^) But this theory faces problems. A standard motivation for dual-process theories of reasoning is the conflict between cognitive biases (from type 1 processes) and logical reasoning (type 2 processes).^17^ For example, logic and [belief bias](http://en.wikipedia.org/wiki/Belief_bias) often conflict.^18^ But both logic and belief bias can be located in the pre-frontal cortex, an evolutionarily _new_ system.^19 ^So either Mind 1 is not entirely old, or Mind 2 is not entirely composed of type 2 processes.

We won't try to untangle these mysteries here. Instead, we'll focus on one of the most successful dual-process theories: Kahneman and Frederick's dual-process theory of judgment.^20^

####   

#### Attribute substitution

Kahneman and Frederick propose an "attribute-substitution model of heuristic judgment" which claims that judgments result from both type 1 and type 2 processes.^21^ The authors explain:

> The early research on judgment heuristics was guided by a simple and general hypothesis: When confronted with a difficult question, people may answer an easier one instead and are often unaware of the substitution. A person who is asked "What proportion of long-distance relationships break up within a year?" may answer as if she had been asked "Do instances of failed long-distance relationships come readily to mind?" This would be an application of the availability heuristic. A professor who has heard a candidate’s job talk and now considers the question "How likely is it that this candidate could be tenured in our department?" may answer the much easier question: "How impressive was the talk?" This would be an example of one form of the representativeness heuristic.^22^

Next: what is attribute substitution?

> ...whenever the aspect of the judgmental object that one intends to judge (the _target attribute_) is less readily assessed than a related property that yields a plausible answer (the _heuristic attribute_), individuals may unwittingly substitute the simpler assessment.^22^

For example, one study^23^ asked subjects two questions among many others: "How happy are you with your life in general?" and "How many dates did you have last month?" In this order, the correlation between the two questions was negligible. If the dating question was asked first, however, the correlation was .66. The question about dating frequency seems to evoke "an evaluation of one's romantic satisfaction" that "lingers to become the heuristic attribute when the global happiness question is subsequently encountered."^22^

Or, consider a question in another study: "If a sphere were dropped into an open cube, such that it just fit (the diameter of the sphere is the same as the interior width of the cube), what proportion of the volume of the cube would the sphere occupy?"^24^ The target attribute (the volumetric relation between cube and sphere) is difficult to assess intuitively, and it appears that subjects sought out an easier-to-assess heuristic attribute instead, substituting the question "If a _circle_ were drawn inside a _square_, what proportion of the _area_ of the square does the circle occupy?" The mean estimate for the 'sphere inside cube' problem was 74%, almost identical to the mean estimate of the 'circle inside square' problem (77%) but far larger than the correct answer for the 'sphere inside cube' problem (52%).

Attribution substitutions like this save on processing power but introduce systematic biases into our judgment.^25^

Some attributes are always candidates for the heuristic role in attribute substitution because they play roles in daily perception and cognition and are thus always accessible: cognitive fluency, causal propensity, surprisingness, mood, and affective valence.^26^ Less prevalent attributes can become accessible for substitution if recently evoked or primed.^27^ 

#### Supervision of intuitive judgments

Intuitive judgments, say Kahneman and Frederick, arise from processes like attribute substitution, of which we are unaware. They "bubble up" from the unconscious, after which many of them are evaluated and either endorsed or rejected by type 2 processes.

You can feel the tension^28^ between type 1 and type 2 processes in your own judgment when you try the [Stroop task](http://en.wikipedia.org/wiki/Stroop_effect). Name the color of a list of colored words and you will find that you pause a bit when the word you see names a different color than the color it is written in, like this: green. Your unconscious, intuitive judgment uses an availability heuristic to suggest the word 'green' is shown in green, but your conscious type 2 processes quickly correct the unconscious judgment and conclude that it is written in red. You have no such momentary difficulty naming the color of this word: blue.

In many cases, type 2 processes have no trouble correcting the judgments of type 1 processes.^29^ But because type 2 processes are slow, they can be interrupted by time pressure.^30^ On the other hand, biased attribute substitution can sometimes be prevented if subjects are alerted to the possible evaluation contamination in advance.^31^ (This finding justifies a great deal of material on Less Wrong, which alerts you to many [cognitive biases](http://wiki.lesswrong.com/wiki/Bias) \- that is, possible sources of evaluation contamination.)

Often, type 2 processes fail to correct intuitive judgments, as demonstrated time and again in the heuristics and biases literature.^32^ And even when type 2 processes correct intuitive judgments, the _feeling_ that the intuitive judgments is correct may remain. Consider the famous [Linda problem](/lw/jj/conjunction_controversy_or_how_they_nail_it_down/). Knowledge of probability theory does not extinguish the _feeling_ (from type 1 processes) that Linda must be a feminist bank teller. As Stephen Jay Gould put it:

> I know \[the right answer\], yet a little homunculus in my head continues to jump up and down, shouting at me, "But she can’t _just_ be a bank teller; read the description!"^33^

#### Conclusion

Kahneman and Frederick's dual-process theory appears to be successful in explaining a wide range of otherwise puzzling phenomena in human judgment.^34^ The big picture of all this is described well by Jonathan Haidt, who imagines his conscious mind as a rider upon an elephant:

> I'm holding the reins in my hands, and by pulling one way or the other I can tell the elephant to turn, to stop, or to go. I can direct things, but only when the elephant doesn't have desires of his own. When the elephant really wants to do something, I'm no match for him.
> 
> ...The controlled system \[can be\] seen as an advisor. It's a rider placed on the elephant's back to help the elephant make better choices. The rider can see farther into the future, and the rider can learn valuable information by talking to other riders or by reading maps, but the rider cannot order the elephant around against its will...
> 
> ...The elephant, in contrast, is everything else. The elephant includes gut feelings, visceral reactions, emotions, and intuitions that comprise much of the automatic system. The elephant and the rider each have their own intelligence, and when they work together well they enable the unique brilliance of human beings. But they don't always work together well.^35^

Next post: [Your Evolved Intuitions](/lw/5bw/your_evolved_intuitions/)

Previous post: [Philosophy: A Diseased Discipline](/lw/4zs/philosophy_a_diseased_discipline/)

#### Notes

^1^ Plato divided the soul into three parts: reason, spirit, and appetite (Annas 1981, ch. 5). Descartes held that humans operate on unconscious mechanical processes we share with animals, but that humans' additional capacities for rational thought separate us from the animals (Cottingham 1992). Leibniz said that animals are guided by inductive reasoning, which also guides 'three-fourths' of human reasoning, but that humans can also partake in 'true reasoning' — logic and mathematics (Leibniz 1714/1989, p. 208; Leibniz 1702/1989, pp. 188-191). Many thinkers, most famously Freud, have drawn a division between conscious and unconscious thinking (Whyte 1978). For a more detailed survey, see Frankish & Evans (2009). Multiple-process theories of mind stand in contrast to monistic theories of mind, for example: Johnson-Laird (1983); Braine (1990); Rips (1994). Note that dual-process theories of mind need not conflict with massively modular view of human cognition like Barrett & Kurzban (2006) or Tooby & Cosmides (1992): see Mercier & Sperber (2009). Finally, note that dual-process theories sit comfortably with current research on situated cognition: Smith & Semin (2004).

^2^ Frankish & Evans (2009).

^3^ Evans (1989, 2006, 2007); Evans & Over (1996); Sloman (1996, 2002); Stanovich (1999, 2004, 2009); Smolensky (1988); Carruthers (2002, 2006, 2009); Lieberman (2003; 2009); Gilbert (1999).

^4^ Sun et al. (2009); Eichenbaum & Cohen (2001); Carruthers (2006); Sherry & Schacter (1987); Berry & Dienes (1993); Reber (1993); Sun (2001).

^5^ Kahneman & Frederick (2002, 2005).

^6^ Dennett (1978, ch. 16; 1991); Cohen (1992); Frankish (2004); Verscheuren et al. (2005).

^7^ Smith & Collins (2009); Bargh (2006); Strack & Deutsch (2004).

^8^ Evans (2008); Evans & Frankish (2009). Or as Carruthers (2009) puts it, "Dual-system theories of human reasoning are now quite widely accepted, at least in outline."

^9^ One such detail is: When and to what extent does System 2 intervene in System 1 processes? See: Evans (2006); Stanovich (1999); De Neys (2006); Evans & Curtis-Holmes (2005); Finucane et al. (2000); Newstead et al. (1992); Evans et al. (1994); Daniel & Klaczynski (2006); Vadenoncoeur & Markovits (1999); Thompson (2009). Other important open questions are explored in Fazio & Olson (2003); Nosek (2007); Saunders (2009). For an accessible overview of the field, see Evans (2010).

^10^ Call & Tomasello (2005).

^11^ Evans (2009).

^12^ Dual-process and dual-system theories of the mind suggest multiple cognitive _architectures_, and should not be confused with theories of multiple _modes_ of processing, or two kinds of _cognitive style_. One example of the latter is the supposed distinction between Eastern and Western thinking (Nisbett et al. 2001). Dual-process and dual-system theories of the mind should also be distinguished from theories that posit a _continuum_ between one form of thinking and another (e.g. Hammond 1996; Newstead 2000; Osman 2004), since this suggests there are not separate cognitive architectures at work.

^13^ Evans (2003); Stanovich (1999, 2009); Evans & Over (1996); Smith & DeCoster (2000); Wilson (2002).

^14^ Evans (2008, 2009); Stanovich (2004); Wilson (2002).

^15^ Goel (2007).

^16^ Toates (2004, 2006).

^17^ Evans (1989); Evans & Over (1996); Kahneman & Frederick (2002); Klaczynski & Cottrell (2004); Sloman (1996); Stanovich (2004).

^18^ Evans et al. (1983); Klauer et al. (2000).

^19^ Evans (2009); Goel & Dolan (2003).

^20^ Those who prefer video lectures to reading may enjoy a 2008 lecture on judgment and intuition, to which Kahneman contributed: [1](http://isites.harvard.edu/icb/icb.do?keyword=k69509&pageid=icb.page334500&pageContentId=icb.pagecontent698262&view=watch.do&viewParam_entry=35259&state=maximize#a_icb_pagecontent698262), [2](http://isites.harvard.edu/icb/icb.do?keyword=k69509&pageid=icb.page334500&pageContentId=icb.pagecontent698262&view=watch.do&viewParam_entry=35265&state=maximize#a_icb_pagecontent698262), [3](http://isites.harvard.edu/icb/icb.do?keyword=k69509&pageid=icb.page334500&pageContentId=icb.pagecontent698262&view=watch.do&viewParam_entry=35267&state=maximize#a_icb_pagecontent698262), [4](http://isites.harvard.edu/icb/icb.do?keyword=k69509&pageid=icb.page334500&pageContentId=icb.pagecontent698262&view=watch.do&viewParam_entry=35268&state=maximize#a_icb_pagecontent698262).

^21^ They use the terms 'system 1' and 'system 2' instead of 'type 1' and 'type 2'. Their theory is outlined in Kahneman & Frederick (2002, 2005).

^22^ Kahneman & Frederick (2005).

^23^ Strack et al. (1988).

^24^ Frederick & Nelson (2007).

^25^ Cognitive biases particularly involved in attribute substitution include the [availability heuristic](http://wiki.lesswrong.com/wiki/Availability_heuristic) (Lichtenstein et al. 1978; Schwarz et al. 1991; Schwarz & Vaughn 2002), the [representativeness heuristic](http://wiki.lesswrong.com/wiki/Representativeness_heuristic) (Kahneman & Tversky 1973; Tversky & Kahneman 1982; Bar-Hillel & Neter 1993; Agnolia 1991), and the [affect heuristic](/lw/lg/the_affect_heuristic/) (Slovic et al. 2002; Finucane et al. 2000).

^26^ Cognitive fluency: Jacoby & Dallas (1981); Schwarz & Vaughn (2002); Tversky & Kahneman (1973). Causal propensity: Michotte (1963); Kahneman & Varey (1990). Surprisingness: Kahneman & Miller (1986). Mood: Schwarz & Clore (1983). Affective valence: Bargh (1997); Cacioppo et al. (1993); Kahneman et al. (1999); Slovic et al. (2002); Zajonc (1980, 1997).

^27^ Bargh et al. (1986); Higgins & Brendl (1995). Note also that attributes must be mapped across dimensions on a common scale, and we understand to some degree the mechanism that does this: Kahneman & Frederick (2005); Ganzach and Krantz (1990); Stevens (1975).

^28^ Also see De Neys et al. (2010).

^29^ Gilbert (1989).

^30^ Finucane et al. (2000).

^31^ Schwarz & Clore (1983); Schwarz (1996).

^32^ Gilovich et al. (2002); Kahneman et al. (1982); Pohl (2005); Gilovich (1993); Hastie & Dawes (2009).

^33^ Gould (1991), p. 469.

^34^ See the overview in Kahneman & Frederick (2005).

^35^ Haidt (2006), pp. 4, 17.

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