# Clarifying the palatability theory of obesity

Here, I intend to clarify the core claims of the palatability theory of obesity outlined by Stephan J. Guyenet in his book [*The Hungry Brain*](https://www.stephanguyenet.com/thehungrybrain/) ([reviewed by Scott Alexander](https://slatestarcodex.com/2017/04/25/book-review-the-hungry-brain/)). Previously, I had written [a comment](https://www.lesswrong.com/posts/kjmpq33kHg7YpeRYW/briefly-radvac-and-smtm-two-things-we-should-be-doing?commentId=HSQyDgGJ6HrJQzxTK) defending his theory against a recently [popular alternative](https://slimemoldtimemold.com/2021/07/07/a-chemical-hunger-part-i-mysteries/), proposed by Slime Mold Time Mold (SMTM), which states that environmental contaminants are responsible for the ongoing obesity epidemic.

As with many other topics, I often find public debates about obesity frustrating because it's sometimes unclear to me what people mean when they champion a theory. To address this concern, I will briefly summarize (but not necessarily defend) what I see as the key elements of Guyenet's theory, including how it can be empirically falsified and distinguished from its competition.

The theory in a nutshell
========================

The palatability theory is a theory of why obesity has increased over time. It posits that the primary cause is an increase in reward signals in the modern environment from processed food, mediated by the motivation system in the brain, causing us to overeat.

This sounds very simple, but there are many ways to be confused about what the theory is actually claiming, and indeed, I think many people are at present confused about it. Therefore, I'm going to go through the main parts of the theory, step by step, in the hopes that this clears up some confusion.

The datum to be explained
=========================

The palatability theory of obesity is mainly trying to explain why humans, especially those in rich nations like the United States, on average weigh more and have higher body fat percentages than their recent ancestors at similar ages.

![](https://39669.cdn.cke-cs.com/rQvD3VnunXZu34m86e5f/images/8c4f87c41d1d73b1d7d28c18831ac8912fadf2ac8fe36400.jpg)

Note that this is different from saying that the theory is trying to explain variation in *individual* obesity, at any given time, within a society. The palatability theory does not provide any direct explanation for why some people are more obese than others, whether and why some people's metabolisms are more efficient than others, why some people have more difficult time dieting than others, or why some people prefer hyperpalatable food relative to others.

To be sure, the palatability theory can *shed light* on each of these questions, and it can certainly be empirically tested using data collected across space rather than across time. For example, if we compared two contemporaneous communities, one whose members ate a modern "[cafeteria diet](https://medical-dictionary.thefreedictionary.com/cafeteria+diet)" and another whose members ate only traditional staples, like rice, quinoa, and lentils, then the palatability theory predicts that the second community would have lower levels of obesity. 

The theory does **not** say that the second community would have no obese people at all, just a lot fewer. I think a charitable interpretation of Guyenet recognizes the potential for other significant environmental factors, including [parasite load and infection](https://www.infectiologyjournal.com/articles/the-intriguing-relationship-between-obesity-and-infection.html), prescription medication (in fact, he recently [wrote about this](https://www.metaculus.com/notebooks/8702/the-promise-and-impact-of-the-next-generation-of-weight-loss-drugs/)), and to some degree, environmental contaminants. I think he's just saying that these are comparatively minor factors for explaining the obesity epidemic, especially in rich nations. (And of course, obese people existed even in the ancient world).

In regards to individual variation in obesity in the modern world, Guyenet *does* provide his own speculation, pointing to genetics. From his book,

> In modern affluent nations like the United States, genetic differences account for about 70 percent of the difference in body weight between individuals. They also play a prominent role in many of the details of our eating behavior, such as how much food we eat at a sitting, how responsive we are to the sensation of fullness, and how much impact food reward has on our food intake. In other words, whether a person is lean or fat in today’s world has less to do with willpower and gluttony and more to do with genetic roulette. If you want to be lean, the most effective strategy is to choose your parents wisely.
> 
> Genes also explain that friend of yours who seems to eat a lot of food, never exercises, and yet remains lean. Claude Bouchard, a genetics researcher at the Pennington Biomedical Research Center in Baton Rouge, Louisiana, has shown that some people are intrinsically resistant to gaining weight even when they overeat, and that this trait is genetically influenced. Bouchard’s team recruited twelve pairs of identical twins and overfed each person by 1,000 Calories per day above his calorie needs, for one hundred days. In other words, each person overate the same food by the same amount, under controlled conditions, for the duration of the study. 
> 
> If overeating affects everyone the same, then they should all have gained the same amount of weight. Yet Bouchard observed that weight gain ranged from nine to twenty-nine pounds! Identical twins tended to gain the same amount of weight and fat as each other, while unrelated subjects had more divergent responses. Furthermore, not only did twins gain a similar amount of fat, they even gained it in the same places. If one person stored the excess fat inside his abdominal cavity—the most dangerous place to gain fat—his twin usually did the same. Not only do some people have more of a tendency to overeat than others, but some people are intrinsically more resistant to gaining fat even if they do overeat.

I think this quotation shows that Guyenet is not merely claiming that fat people have less willpower, or that they're less virtuous. Yet on Facebook, Eliezer Yudkowsky [wrote](https://www.facebook.com/yudkowsky/posts/10158113665514228) of Guyenet's theory (and recently [said](https://www.facebook.com/yudkowsky/posts/10160130182099228), "Nothing I've learned since then has changed my probabilities here."),

> I am a bit personally offended by Stephan Guyenet's talk of how his hyperpalatability theory doesn't \_really\_ amount to blaming fat people for eating too many tasty things, because the poor dears can't help their hungry brains. Yes we can, dear, we have eaten things far worse than bland foods for months on end. But I shouldn't blame Guyenet - theories that let you take a superior perspective and say that other people can't help themselves (unlike him, who did manage to help himself), can be very "tasty". So his brain probably can't help itself. Unlike mine, which is better.
> 
> For indeed, my brain has no problem with swallowing the untasty fact that, after becoming acquainted with many heaps and mounds of studies and theories, I still have basically no clue why people's metabolisms do what they do. And neither does Guyenet, to all appearances. It looks to me like he just took a simplistic theory that sounds a lot like the good old folk "virtue theory of metabolism", while pretending that he isn't really blaming the obese he's blaming their brains; and slapped that on top of a huge mound of studies as his conclusion.

Personally, I think this is an unfair characterization of the palatability theory, and more importantly *what's it's even trying to address in the first place*. We can easily imagine theories that try to explain why a variable increases over time, such carbon dioxide and the global temperature, without the theory saying much about why the variable differs across space. And while Guyenet does offer a lot of speculation about why obesity differs between people, his speculation on this question is often quite distinct from the virtue theory that Yudkowsky attributes to him in this passage.

The main claims of the theory
=============================

In my opinion, Guyenet's *core* claims should be clearly distinguished from some of his side speculation, such as his theory that hyperpalatable food causes leptin spikes, and over time, leptin resistence, which is supposed to explain why our weight set point increases.

If the leptin mechanism turns out to be false, it would definitely mean that Guyenet was wrong about the specifics, but afterwards his *general* theory might still be intact. That's because I think his general theory of obesity only makes the following claims,

The core mechanism is overeating
--------------------------------

Guyenet asserts that the reason why we're getting more obese over time is because we're eating more. Notably, he doesn't make a big deal about exercise,

> I’ve graphed calorie intake estimates from all three methods in figure 3. As you can see, the methods yield different estimates, but they all agree that our calorie intake has increased substantially over the period of time that we gained weight the most rapidly (218–367 additional Calories per day between 1978 and 2006). The third method, pioneered by National Institutes of Health researcher Kevin Hall and highlighted in black on the graph, probably comes the closest to capturing the true increase in daily calorie intake over the course of the obesity epidemic: 218 Calories. Remarkably, this increase is singlehandedly sufficient to explain the obesity epidemic that developed over the same period of time, without having to invoke changes in physical activity or anything else.

How could Guyenet be wrong here? Well, he'd be wrong if people either weren't eating a lot more calories than we were in 1978, or if we we are currently exercising a lot less, and that explains the data instead. In general, he'd be wrong if some other mechanism other than calories in, calories out (CICO, by which I mean the difference between calories consumed and calories expended) explained the rise in obesity.

I should note that I do not think that SMTM actually disagrees with this mechanism. In [one of their posts](https://slimemoldtimemold.com/2021/07/11/a-chemical-hunger-part-ii-current-theories-of-obesity-are-inadequate/), they argue against the CICO theory, but in [a follow-up post](https://slimemoldtimemold.com/2021/07/15/a-chemical-hunger-interlude-a-cico-killer-quest-ce-que-cest/), they clarify that by CICO they merely meant the folk theory that willpower is responsible for obesity (which neither Guyenet nor I believe!).

Still, I think it's worth mentioning this mechanism, because it's the central way in which Guyenet's theory is supposed to work. If overeating doesn't explain why we're more obese than in the past, then the palatability theory would fail right out of the starting gate.

It has something to do with our food
------------------------------------

Guyenet claims that the reason why we're overeating is related to food and, to a lesser extent, the sugary drinks we consume. This part of his theory might sound too trivial to mention, but it's important to point out because of how we might use this fact to distinguish the palatability theory from SMTM's [theory of obesity](https://slimemoldtimemold.com/2021/07/07/a-chemical-hunger-part-i-mysteries/). 

SMTM, by contrast, does not derive a necessary connection to food. In general, the contamination hypothesis is *compatible* with the idea that we're overeating because of what's in our food, but it's not a necessary ingredient of the theory.

In fact, SMTM's leading hypothesis is that it has to do with what's in our water supply. They [state](https://slimemoldtimemold.com/2021/07/13/a-chemical-hunger-part-iii-environmental-contaminants/),

> Obesity is less common at high altitudes because of the watershed. Environmental contaminants build up as water flows downhill and are in much higher concentrations as you approach sea level.

This divergence can be used to distinguish the empirical predictions of the palatability theory compared to SMTM's theory.

There are many causes
---------------------

Guyenet does not single out one part of our food diet. Instead, he blames almost everything in the modern diet, and the various ways these things are processed, and combined. For instance, he writes that,

> In popular media, there is a perennial debate over whether sugar or fat is responsible for the obesity epidemic. This has led some people to view obesity research as a team sport rather than a scientific discipline. Allow me to end the debate by stating what most researchers find quite obvious: It’s both.

Furthermore, he lays blame to the convenience of getting food in the modern environment, 

\[Edit: Actually, maybe Guyenet doesn't believe this part of his theory anymore, due to allegations against Brian Wansink's research. Perhaps Guyenet has more than one line of evidence for this claim, but I have yet to check. See [this comment chain](https://www.lesswrong.com/posts/cAxKAL9dJhbiWxWaH/clarifying-the-palatability-theory-of-obesity?commentId=GdF4GBkaZ9Bg4ZEv2).\]

> Brian Wansink, director of the Food and Brand Lab at Cornell University, has conducted clever experiments that illustrate the outsized influence of effort cost on our eating behavior. In one study, he recruited administrative assistants and placed candy dishes containing Hershey’s Kisses in one of three different locations in each of their offices: on the desk, in the top drawer of the desk, or in a filing cabinet six feet away. Eating a Kiss on the desk required only a small arm motion, while Kisses in the drawer required a larger arm motion, and those in the filing cabinet required getting up and walking across the room. Each additional effort barrier, although small, made the Kisses a less attractive deal.
> 
> Remarkably, these seemingly trivial differences in effort cost resulted in large differences in candy intake. Participants with candy bowls on their desks ate an average of nine Kisses per day. Those with candy bowls in their desk drawers ate six Kisses per day, and those who had to hike all the way across the room only ate four Kisses. As Wansink puts it, “It’s not worth the effort for an Eskimo to locate and overeat mangos.” Would we be leaner as a nation if we all had to walk three miles and climb a tree each time we wanted a hamburger and fries (or ice cream, or pizza)? Almost certainly. Yet our food today is more convenient than it has ever been in human history.

Finally, Guyenet highlights food variety,

> Several independent researchers using various methods have confirmed that we tend to eat more total food—and gain weight—when we’re presented with a large variety of foods. This goes a long way toward explaining what researchers call the buffet effect. We tend to overeat spectacularly at buffets, despite the fact that the food isn’t always the crème de la crème.

The complexity of Guyenet's theory should earn it a prior probability penalty. Each of these causes needs to be substantiated before we accept his theory as true.

However, the complexity of this theory is also a strength in one sense, in that it allows us to distinguish the theory from monocausal alternatives. If there were a single reason why humans are more obese than in the past, then that leaves open the question of why no one's figured it out by now, and moreover, why no major nation has ever been successful at reducing obesity within their borders.

If, as SMTM suspects, the underlying reason for the obesity epidemic is lithium in our water, then it's a little surprising that, not only has no one identified this cause, but literally almost every single nation in the world has unwittingly been contributing in the exact same way, adding lithium to their water, producing the large rise in obesity we see across the world. This is not a perfect heuristic—it's totally conceivable we live in such a world—but still.

It's mediated by the brain
--------------------------

Really, what makes Guyenet's theory stand out among some competing popular theories is the way he talks about the brain, and how our overeating is governed by the motivation system in the brain. He says: it's not a chemical imbalance, a problem with our metabolism, or digestion failure. We just actually want to eat more food these days.

Naively, this is what makes the palatability theory most intuitive to me. I think it's pretty clear to me that chocolate milkshakes are more appetizing than water, that cheeseburgers are more appealing than eating raw meat, and restaurant-prepared burritos taste much better than merely eating each of the unprocessed ingredients alone. In each of these cases, I find myself often overconsuming, and for precisely the reason that Guyenet proposes. In other words, the palatability theory powerfully matches my personal experience—modern food is pretty addicting—and I'm surprised when other people seem not to agree on this point.

It's also worth pointing out that Guyenet thinks this mechanism is not easy to reverse. When I was 15 years old, I decided to become a strict vegan, which led me to eat food that was quite a bit less palatable compared to what I was used to. More than one year afterwards, however, I still had an intense craving for cheese; it was clear that my brain had not yet forgotten some of its old patterns of thinking about food.

Guyenet suspects that our brain's weight set point might *never* go down dramatically after living long enough in the modern world, even if we eventually stop eating palatable food altogether. If true, this would make his theory harder to test, and again, his theory would earn a penalty for being more unfalsifiable, but at the same time, we should be clear about what observations his theory strongly predicts, and rapid weight loss on unpalatable diets is just not one of them.

Putting these claims together
=============================

In order for a theory of the obesity epidemic to be meaningfully empirically different from the palatability theory, I think it must diverge on at least one of the claims above. Either the root cause must not be overeating, or it must not have something to do with our food, or there must be a single (or a very small set) of proximate causes, or the main mechanism must be unrelated to the motivation system in the brain.

On a personal note, I often find it very difficult to stay thin, and so maybe Guyenet is subtly saying I have a bad brain, as Yudkowsky alluded to. At the same time, I find it shocking when other rationalists think Guyenet is advancing a moral theory, as opposed to an empirical one. Presumably, it would not be common to interpret him as saying that much if he wrote about drug addiction or procrastination, which are both also problems that have likely gotten worse as a result of modernization. I'd prefer, for the sake of rationality, we restrict our discussion to his actual arguments and factual claims.

At the moment I consider Guyenet's theory the current best contender for why obesity has gotten worse over time. My hope is that, if you disagree, you can be more precise in your disagreement by objecting to one of the core claims of the theory that I have now provided.