# The real AI deploys itself

Sometimes people think that it will take a while for AI to have a transformative effect on the world, because real-world “frictions” will slow it down. For instance:

*   AI might need to learn from real-world **experience and experimentation**.
*   Businesses need to learn how to **integrate** AI in their existing workflows.
*   Leaders place a high premium on **trust**, and won’t easily come to trust AI systems.
*   **Regulation**, bureaucracy, or other social factors will prevent rapid adoption of AI.

I think this is basically wrong. Or more specifically: such frictions will be important for AI for the foreseeable future, but not for **the real AI**.

[![](https://substackcdn.com/image/fetch/$s_!jO0n!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F771e9010-31ab-46f7-8d11-579685e69391_2070x542.png)](https://substackcdn.com/image/fetch/$s_!jO0n!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F771e9010-31ab-46f7-8d11-579685e69391_2070x542.png)

An example of possible “speed limits” for AI, modified from [AI as Normal Technology](https://www.normaltech.ai/p/ai-as-normal-technology).

### Real AI deploys itself

Unlike previous technologies, real AI could smash through barriers to adoption and smooth out frictions so effectively that it’s fair to say **real AI could “deploy itself”.** And it would create powerful incentives to do so.  
  
I’m not talking about a “rogue AI” that “escapes from the lab” (although I don’t discount such scenarios, either). What I mean is: These frictions can already be smoothed out quite a bit with sufficient expert human labor, it’s just that such labor is quite scarse at the moment. But real AI could be used to implement a cracked team of superhuman **scientists, consultants, salespeople, and lobbyists.** So (for instance) AI companies could use it to overcome the frictions of **experimentation, integration, trust, and regulation**.

*   Unlike current AI systems, human scientists are able to learn very efficiently from limited real-world **experiments**. They do this by putting lots of thought into what hypotheses are worth testing and how to test them. Real AI would be (by definition) at least as good as top human scientists at this. It would also be good at learning from experience more generally. Like a journalist who can quickly build rapport with locals in a new country, real AI would be great at quickly getting its bearings in new situations and environments. There would be no need to create customized virtual environments to teach real AI specific skills.
*   Real AI would be the ultimate drop-in replacement worker. It would **integrate** at least as quickly and smoothly as a new star employee. It might still require some on-the-job training, but it could be trained the same way a new human employee is, by shadowing existing workers and talking to them about their work. Companies could offer free AI consultants who come up with a compelling plan for integrating AI, and free 1-month “AI workforce” trials.
*   Real AI would also be a great **salesperson**. It would have outstanding emotional intelligence, making it great at understanding and addressing decision-makers’ hesitations about adopting AI. Certainly some people would prefer the human touch and instinctually **mistrust** less familiar AI systems, but they would face immense pressure to adopt AI once their competitors start to. Companies could also employ human salespeople with AI assistance to convince such holdouts.
*   The same sales tactics could help real AI influence politics. AI companies could use hyperpersuasive AI marketers and lobbyists to resist attempts at **regulation** and figure out strategies for sidestepping any bureaucracy that stands in the way of adoption. Uber flagrantly broke laws to expand its network as fast as possible; once it had, customers were hooked and political opposition looked like a losing move. AI companies can do the same with AI.

I mention AI companies, since I think it is easy to imagine something like “what if OpenAI got this tech tomorrow?” But the more general point is that real AI could figure out for itself how it could be deployed smoothly and profitably, and that uptake will be swift because it will provide a big competitive advantage. So it’s likely that would happen, whether through central planning of a big AI company, or through market forces, individual people’s decisions, or even its own volition.

### Deployment could be lightning-quick.

Deployers of real AI would also benefit from some huge advantages that existing AI systems have over humans:

*   AI thinking can be orders of magnitude faster, because transistors are more than 1,000,000 times faster than neurons.
*   AI can learn from any number of copies, in parallel, “copy-pasting” new knowledge.
*   AI can also *coordinate* millions of copies in parallel.

These factors facilitate rapid learning (the copies can share experience) and integration (which mostly comes down to learning a new job quickly). The ability to coordinate at scale could also act as a social super-power, helping to overcome social barriers of trust and regulation by quickly shifting societal perceptions and norms.

### “Friction” might persist, but not by default.

Any of these factors could create friction, at least a bit — all but the most rabid “e/acc”s want society to have time to adjust to AI. And human labor can be used to add friction as well as remove it, like when a non-profit shows that a company isn’t playing by the book.

So we can imagine a world where people continue to **mistrust** AI, and **regulation** ends up slowing down adoption and preventing real-world **experiments** needed to teach AI certain skills, since the experiments might be dangerous or unethical. These limitations would create frictions to businesses **integrating** AI.

I do expect we’ll see more friction as AI becomes more impactful, but I don’t think it will be enough. The social fabric is not designed for advanced AI, and is already strained by information technology like social media. Right now, AI companies get first dibs on their technology and anyone who wants to add friction is playing catch-up. If real AI is developed before society gets serious about putting the breaks on AI, it’ll be too late. Because real AI deploys itself.

Tell me what you think in comments and **subscribe to receive new posts!**