# "All natural food" as an constrained optimisation problem

_A look at all natural foods through the lenses of Bayesianism, optimisation, and friendly utility functions._

How should we consider foods that claim to be "all natural"? Or, since that claim is a cheap signal, foods that have few ingredients, all of them easy to recognise and all "natural"? Or "GM free"?

From the logical point of view, the case is clear: valuing these foods is nothing more that the [appeal to nature](http://en.wikipedia.org/wiki/Appeal_to_nature) fallacy. Natural products include many pernicious things (such as tobacco, hemlock, belladonna, countless parasites, etc...). And the difference between natural and not-natural isn't obvious: synthetic vitamin C is identical to the "natural" molecule, and gene modifications are just advanced forms of selective breeding.

But we're not just logicians, we're Bayesians. So let's make a few prior assumptions:

*   There are far more possible products in the universe that are bad to eat than are good.
*   Products that humans have been consuming for generations are much more likely to be good to eat that than a random product.

Now let's see the food industry as optimising along a few axis:

1.  Cost. This should be low.
2.  Immediate consumer satisfaction (including taste, appearance, texture, general well-being for a week or so). This should be high.
3.  Long term damage to the consumer's health. This should be low.

The last point is the weakest one, though. Long term health impacts are fiendishly hard to measure (by anyone), and consumers' memories are short. The main things that the food industry wants to avoid are blaring headlines like "salmon saturated with mercury", "sugar linked to cancer", or "food industry coverup". Even there, journalists can create scandals out of very little (or ignore major ones if something more juicy comes along), so the pressure to actually prioritise long term consumer health is very weak. So most optimisation pressure is along the first two axis.

So the food industry will strongly push to decrease cost and increase satisfaction, while mostly taking a random walk on long term consumer health. Given the assumptions above, this means that we'd expect the long term health impacts to worsen (because there are far more negative products than good one). This somewhat similar to the importance of programming everything of value into a friendly AI, lest the things not programmed get squeezed out.

Now, what does "all natural" mean in this setting? It means that the natural food industry is facing a massively _constrained_ optimisation problem. They are extremely limited in what they can do (compared with the rest of the industry), and it mostly involves shuffling around with products we suspect to be benign or positive. Similarly with GM modifications: selective breeding is much slower and uncertain, so the optimisation pressure is less: they literally can't change things as much or as fast. One supporting argument for this is that all natural or GM-free products tend to be more expensive or less satisfying than others, demonstrating less optimisation pressure.

This is entirely not a result I expected to find. Pushing it to the extreme, it would seem that the most traditional and unchanged food (after removing stuff we know to be bad) is likely to be best, as long as people don't get too inventive with them.