mondavi produces , markets and sells premium , super-premium and fine california wines under the woodbridge by robert mondavi , robert mondavi private selection and robert mondavi winery brand names .woodbridge and robert mondavi private selection are the leading premium and super-premium wine brands by volume , respectively , in the united states .the acquisition of robert mondavi supports the company 2019s strategy of strengthening the breadth of its portfolio across price segments to capitalize on the overall growth in the pre- mium , super-premium and fine wine categories .the company believes that the acquired robert mondavi brand names have strong brand recognition globally .the vast majority of robert mondavi 2019s sales are generated in the united states .the company intends to leverage the robert mondavi brands in the united states through its selling , marketing and distribution infrastructure .the company also intends to further expand distribution for the robert mondavi brands in europe through its constellation europe infrastructure .the company and robert mondavi have complementary busi- nesses that share a common growth orientation and operating philosophy .the robert mondavi acquisition provides the company with a greater presence in the fine wine sector within the united states and the ability to capitalize on the broader geographic distribution in strategic international markets .the robert mondavi acquisition supports the company 2019s strategy of growth and breadth across categories and geographies , and strengthens its competitive position in its core markets .in par- ticular , the company believes there are growth opportunities for premium , super-premium and fine wines in the united kingdom , united states and other wine markets .total consid- eration paid in cash to the robert mondavi shareholders was $ 1030.7 million .additionally , the company expects to incur direct acquisition costs of $ 11.2 million .the purchase price was financed with borrowings under the company 2019s 2004 credit agreement ( as defined in note 9 ) .in accordance with the pur- chase method of accounting , the acquired net assets are recorded at fair value at the date of acquisition .the purchase price was based primarily on the estimated future operating results of robert mondavi , including the factors described above , as well as an estimated benefit from operating cost synergies .the results of operations of the robert mondavi business are reported in the constellation wines segment and have been included in the consolidated statement of income since the acquisition date .the following table summarizes the estimated fair values of the assets acquired and liabilities assumed in the robert mondavi acquisition at the date of acquisition .the company is in the process of obtaining third-party valuations of certain assets and liabilities , and refining its restructuring plan which is under development and will be finalized during the company 2019s year ending february 28 , 2006 ( see note19 ) .accordingly , the allocation of the purchase price is subject to refinement .estimated fair values at december 22 , 2004 , are as follows : {in thousands} .
[['current assets', '$ 494788'], ['property plant and equipment', '452902'], ['other assets', '178823'], ['trademarks', '186000'], ['goodwill', '590459'], ['total assets acquired', '1902972'], ['current liabilities', '309051'], ['long-term liabilities', '552060'], ['total liabilities acquired', '861111'], ['net assets acquired', '$ 1041861']]
the trademarks are not subject to amortization .none of the goodwill is expected to be deductible for tax purposes .in connection with the robert mondavi acquisition and robert mondavi 2019s previously disclosed intention to sell certain of its winery properties and related assets , and other vineyard prop- erties , the company has classified certain assets as held for sale as of february 28 , 2005 .the company expects to sell these assets during the year ended february 28 , 2006 , for net pro- ceeds of approximately $ 150 million to $ 175 million .no gain or loss is expected to be recognized upon the sale of these assets .hardy acquisition 2013 on march 27 , 2003 , the company acquired control of brl hardy limited , now known as hardy wine company limited ( 201chardy 201d ) , and on april 9 , 2003 , the company completed its acquisition of all of hardy 2019s outstanding capital stock .as a result of the acquisition of hardy , the company also acquired the remaining 50% ( 50 % ) ownership of pacific wine partners llc ( 201cpwp 201d ) , the joint venture the company established with hardy in july 2001 .the acquisition of hardy along with the remaining interest in pwp is referred to together as the 201chardy acquisition . 201d through this acquisition , the company acquired one of australia 2019s largest wine producers with interests in winer- ies and vineyards in most of australia 2019s major wine regions as well as new zealand and the united states and hardy 2019s market- ing and sales operations in the united kingdom .total consideration paid in cash and class a common stock to the hardy shareholders was $ 1137.4 million .additionally , the company recorded direct acquisition costs of $ 17.2 million .the acquisition date for accounting purposes is march 27 , 2003 .the company has recorded a $ 1.6 million reduction in the purchase price to reflect imputed interest between the accounting acquisition date and the final payment of consider- ation .this charge is included as interest expense in the consolidated statement of income for the year ended february 29 , 2004 .the cash portion of the purchase price paid to the hardy shareholders and optionholders ( $ 1060.2 mil- lion ) was financed with $ 660.2 million of borrowings under the company 2019s then existing credit agreement and $ 400.0 million .

Question: of the two acquisitions , was the purchase price of the hardy acquisition greater than the mondavi acquisition?
Answer: yes