table of contents marketaxess holdings inc .notes to consolidated financial statements 2014 ( continued ) of this standard had no material effect on the company 2019s consolidated statements of financial condition and consolidated statements of operations .reclassifications certain reclassifications have been made to the prior years 2019 financial statements in order to conform to the current year presentation .such reclassifications had no effect on previously reported net income .on march 5 , 2008 , the company acquired all of the outstanding capital stock of greenline financial technologies , inc .( 201cgreenline 201d ) , an illinois-based provider of integration , testing and management solutions for fix-related products and services designed to optimize electronic trading of fixed-income , equity and other exchange-based products , and approximately ten percent of the outstanding capital stock of tradehelm , inc. , a delaware corporation that was spun-out from greenline immediately prior to the acquisition .the acquisition of greenline broadens the range of technology services that the company offers to institutional financial markets , provides an expansion of the company 2019s client base , including global exchanges and hedge funds , and further diversifies the company 2019s revenues beyond the core electronic credit trading products .the results of operations of greenline are included in the consolidated financial statements from the date of the acquisition .the aggregate consideration for the greenline acquisition was $ 41.1 million , comprised of $ 34.7 million in cash , 725923 shares of common stock valued at $ 5.8 million and $ 0.6 million of acquisition-related costs .in addition , the sellers were eligible to receive up to an aggregate of $ 3.0 million in cash , subject to greenline attaining certain earn- out targets in 2008 and 2009 .a total of $ 1.4 million was paid to the sellers in 2009 based on the 2008 earn-out target , bringing the aggregate consideration to $ 42.4 million .the 2009 earn-out target was not met .a total of $ 2.0 million of the purchase price , which had been deposited into escrow accounts to satisfy potential indemnity claims , was distributed to the sellers in march 2009 .the shares of common stock issued to each selling shareholder of greenline were released in two equal installments on december 20 , 2008 and december 20 , 2009 , respectively .the value ascribed to the shares was discounted from the market value to reflect the non-marketability of such shares during the restriction period .the purchase price allocation is as follows ( in thousands ) : the amortizable intangibles include $ 3.2 million of acquired technology , $ 3.3 million of customer relationships , $ 1.3 million of non-competition agreements and $ 0.5 million of tradenames .useful lives of ten years and five years have been assigned to the customer relationships intangible and all other amortizable intangibles , respectively .the identifiable intangible assets and goodwill are not deductible for tax purposes .the following unaudited pro forma consolidated financial information reflects the results of operations of the company for the years ended december 31 , 2008 and 2007 , as if the acquisition of greenline had occurred as of the beginning of the period presented , after giving effect to certain purchase accounting adjustments .these pro forma results are not necessarily indicative of what the company 2019s operating results would have been had the acquisition actually taken place as of the beginning of the earliest period presented .the pro forma financial information 3 .acquisitions .
[['cash', '$ 6406'], ['accounts receivable', '2139'], ['amortizable intangibles', '8330'], ['goodwill', '29405'], ['deferred tax assets net', '3410'], ['other assets including investment in tradehelm', '1429'], ['accounts payable accrued expenses and deferred revenue', '-8701 ( 8701 )'], ['total purchase price', '$ 42418']]
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Question: what percentage of the purchase price makes up goodwill?
Answer: 69.3%