international networks international networks generated revenues of $ 3.0 billion and adjusted oibda of $ 848 million during 2016 , which represented 47% ( 47 % ) and 35% ( 35 % ) of our total consolidated revenues and adjusted oibda , respectively .our international networks segment principally consists of national and pan-regional television networks and brands that are delivered across multiple distribution platforms .this segment generates revenue from operations in virtually every pay-tv market in the world through an infrastructure that includes operational centers in london , warsaw , milan , singapore and miami .global brands include discovery channel , animal planet , tlc , id , science channel and turbo ( known as velocity in the u.s. ) , along with brands exclusive to international networks , including eurosport , real time , dmax and discovery kids .as of december 31 , 2016 , international networks operated over 400 unique distribution feeds in over 40 languages with channel feeds customized according to language needs and advertising sales opportunities .international networks also has fta and broadcast networks in europe and the middle east and broadcast networks in germany , norway and sweden , and continues to pursue further international expansion .fta networks generate a significant portion of international networks' revenue .the penetration and growth rates of television services vary across countries and territories depending on numerous factors including the dominance of different television platforms in local markets .while pay-tv services have greater penetration in certain markets , fta or broadcast television is dominant in others .international networks has a large international distribution platform for its 37 networks , with as many as 13 networks distributed in any particular country or territory across the more than 220 countries and territories around the world .international networks pursues distribution across all television platforms based on the specific dynamics of local markets and relevant commercial agreements .in addition to the global networks described in the overview section above , we operate networks internationally that utilize the following brands : 2022 eurosport is the leading sports entertainment provider across europe with the following tv brands : eurosport , eurosport 2 and eurosportnews , reaching viewers across europe and asia , as well as eurosport digital , which includes eurosport player and eurosport.com .2022 viewing subscribers reached by each brand as of december 31 , 2016 were as follows : eurosport : 133 million ; eurosport 2 : 65 million ; and eurosportnews : 9 million .2022 eurosport telecasts live sporting events with both local and pan-regional appeal and its events focus on winter sports , cycling and tennis , including the tour de france and it is the home of grand slam tennis with all four tournaments .important local sports rights include bundesliga and motogp .in addition , eurosport has increasingly invested in more exclusive and localized rights to drive local audience and commercial relevance .2022 we have acquired the exclusive broadcast rights across all media platforms throughout europe for the four olympic games between 2018 and 2024 for 20ac1.3 billion ( $ 1.5 billion as of december 31 , 2016 ) .the broadcast rights exclude france for the olympic games in 2018 and 2020 , and exclude russia .in addition to fta broadcasts for the olympic games , many of these events are set to air on eurosport's pay-tv and digital platforms .2022 on november 2 , 2016 , we announced a long-term agreement and joint venture partnership with bamtech ( "mlbam" ) a technology services and video streaming company , and subsidiary of major league baseball's digital business , that includes the formation of bamtech europe , a joint venture that will provide digital technology services to a broad set of both sports and entertainment clients across europe .2022 as of december 31 , 2016 , dmax reached approximately 103 million viewers through fta networks , according to internal estimates .2022 dmax is a men 2019s factual entertainment channel in asia and europe .2022 discovery kids reached approximately 121 million viewers , according to internal estimates , as of december 31 , 2016 .2022 discovery kids is a leading children's network in latin america and asia .our international networks segment also owns and operates the following regional television networks , which reached the following number of subscribers and viewers via pay and fta or broadcast networks , respectively , as of december 31 , 2016 : television service international subscribers/viewers ( millions ) .
[['', 'television service', 'internationalsubscribers/viewers ( millions )'], ['quest', 'fta', '77'], ['nordic broadcast networks ( a )', 'broadcast', '35'], ['giallo', 'fta', '25'], ['frisbee', 'fta', '25'], ['focus', 'fta', '25'], ['k2', 'fta', '25'], ['deejay tv', 'fta', '25'], ['discovery hd world', 'pay', '24'], ['shed', 'pay', '12'], ['discovery history', 'pay', '10'], ['discovery world', 'pay', '6'], ['discovery en espanol ( u.s. )', 'pay', '6'], ['discovery familia ( u.s. )', 'pay', '6']]
( a ) number of subscribers corresponds to the sum of the subscribers to each of the nordic broadcast networks in sweden , norway , finland and denmark subject to retransmission agreements with pay-tv providers .the nordic broadcast networks include kanal 5 , kanal 9 , and kanal 11 in sweden , tv norge , max , fem and vox in norway , tv 5 , kutonen , and frii in finland , and kanal 4 , kanal 5 , 6'eren , and canal 9 in denmark .similar to u.s .networks , a significant source of revenue for international networks relates to fees charged to operators who distribute our linear networks .such operators primarily include cable and dth satellite service providers .international television markets vary in their stages of development .some markets , such as the u.k. , are more advanced digital television markets , while others remain in the analog environment with varying degrees of investment from operators to expand channel capacity or convert to digital technologies .common practice in some markets results in long-term contractual distribution relationships , while customers in other markets renew contracts annually .distribution revenue for our international networks segment is largely dependent on the number of subscribers that receive our networks or content , the rates negotiated in the distributor agreements , and the market demand for the content that we provide .the other significant source of revenue for international networks relates to advertising sold on our television networks and across distribution platforms , similar to u.s .networks .advertising revenue is dependent upon a number of factors , including the development of pay and fta television markets , the number of subscribers to and viewers of our channels , viewership demographics , the popularity of our programming , and our ability to sell commercial time over a portfolio of channels on multiple platforms .in certain markets , our advertising sales business operates with in-house sales teams , while we rely on external sales representation services in other markets .in developing television markets , advertising revenue growth results from continued subscriber growth , our localization strategy , and the shift of advertising spending from traditional broadcast networks to channels .

Question: what percentage of eurosport viewing subscribers reached were due to eurosport 2 network?
Answer: 31%