foodservice sales volumes increased in 2012 compared with 2011 .average sales margins were higher reflecting the realization of sales price increases for the pass-through of earlier cost increases .raw material costs for board and resins were lower .operating costs and distribution costs were both higher .the u.s .shorewood business was sold december 31 , 2011 and the non-u.s .business was sold in january looking ahead to the first quarter of 2013 , coated paperboard sales volumes are expected to increase slightly from the fourth quarter of 2012 .average sales price realizations are expected to be slightly lower , but margins should benefit from a more favorable product mix .input costs are expected to be higher for energy and wood .no planned main- tenance outages are scheduled in the first quarter .in january 2013 the company announced the perma- nent shutdown of a coated paperboard machine at the augusta mill with an annual capacity of 140000 tons .foodservice sales volumes are expected to increase .average sales margins are expected to decrease due to the realization of sales price decreases effective with our january contract open- ers .input costs for board and resin are expected to be lower and operating costs are also expected to decrease .european consumer packaging net sales in 2012 were $ 380 million compared with $ 375 million in 2011 and $ 345 million in 2010 .operating profits in 2012 were $ 99 million compared with $ 93 million in 2011 and $ 76 million in 2010 .sales volumes in 2012 increased from 2011 .average sales price realizations were higher in russian markets , but were lower in european markets .input costs decreased , primarily for wood , and planned maintenance downtime costs were lower in 2012 than in 2011 .looking forward to the first quarter of 2013 , sales volumes are expected to decrease in both europe and russia .average sales price realizations are expected to be higher in russia , but be more than offset by decreases in europe .input costs are expected to increase for wood and chemicals .no maintenance outages are scheduled for the first quarter .asian consumer packaging net sales were $ 830 million in 2012 compared with $ 855 million in 2011 and $ 705 million in 2010 .operating profits in 2012 were $ 4 million compared with $ 35 million in 2011 and $ 34 million in 2010 .sales volumes increased in 2012 compared with 2011 partially due to the start-up of a new coated paperboard machine .average sales price realizations were significantly lower , but were partially offset by lower input costs for purchased pulp .start-up costs for a new coated paperboard machine adversely impacted operating profits in 2012 .in the first quarter of 2013 , sales volumes are expected to increase slightly .average sales price realizations for folding carton board and bristols board are expected to be lower reflecting increased competitive pressures and seasonally weaker market demand .input costs should be higher for pulp and chemicals .however , costs related to the ramp-up of the new coated paperboard machine should be lower .distribution xpedx , our distribution business , is one of north america 2019s leading business-to-business distributors to manufacturers , facility managers and printers , providing customized solutions that are designed to improve efficiency , reduce costs and deliver results .customer demand is generally sensitive to changes in economic conditions and consumer behavior , along with segment specific activity including corpo- rate advertising and promotional spending , government spending and domestic manufacturing activity .distribution 2019s margins are relatively stable across an economic cycle .providing customers with the best choice for value in both products and supply chain services is a key competitive factor .addition- ally , efficient customer service , cost-effective logis- tics and focused working capital management are key factors in this segment 2019s profitability .distribution .
[['in millions', '2012', '2011', '2010'], ['sales', '$ 6040', '$ 6630', '$ 6735'], ['operating profit', '22', '34', '78']]
distr ibut ion 2019s 2012 annual sales decreased 9% ( 9 % ) from 2011 , and decreased 10% ( 10 % ) from 2010 .operating profits in 2012 were $ 22 million ( $ 71 million exclud- ing reorganization costs ) compared with $ 34 million ( $ 86 million excluding reorganization costs ) in 2011 and $ 78 million in 2010 .annual sales of printing papers and graphic arts supplies and equipment totaled $ 3.5 billion in 2012 compared with $ 4.0 billion in 2011 and $ 4.2 billion in 2010 , reflecting declining demand and the exiting of unprofitable businesses .trade margins as a percent of sales for printing papers were relatively even with both 2011 and 2010 .revenue from packaging prod- ucts was flat at $ 1.6 billion in both 2012 and 2011 and up slightly compared to $ 1.5 billion in 2010 .pack- aging margins increased in 2012 from both 2011 and 2010 , reflecting the successful execution of strategic sourcing initiatives .facility supplies annual revenue was $ 0.9 billion in 2012 , down compared to $ 1.0 bil- lion in 2011 and 2010 .operating profits in 2012 included $ 49 million of reorganization costs for severance , professional services and asset write-downs compared with $ 52 .

Question: what percent of distribution sales where attributable to printing papers and graphic arts supplies and equipment in 2011?
Answer: 60%