we extend our reach to additional consumer groups through our 158 polo ralph lauren factory stores worldwide .during fiscal 2008 , we added 13 new polo ralph lauren factory stores , net .our factory stores are generally located in outlet malls .we operated the following factory retail stores as of march 29 , 2008 : factory retail stores .
[['location', 'ralph lauren'], ['united states and canada', '132'], ['europe', '22'], ['japan', '4'], ['total', '158']]
2022 polo ralph lauren factory stores offer selections of our menswear , womenswear , children 2019s apparel , accessories , home furnishings and fragrances .ranging in size from approximately 2000 to 33000 square feet , with an average of approximately 8600 square feet , these stores are principally located in major outlet centers in 36 states and puerto rico .2022 european factory stores offer selections of our menswear , womenswear , children 2019s apparel , accessories , home furnishings and fragrances .ranging in size from approximately 2400 to 13200 square feet , with an average of approximately 6700 square feet , these stores are located in 7 countries , principally in major outlet centers .factory stores obtain products from our retail stores , our product licensing partners and our suppliers .ralphlauren.com in addition to our stores , our retail segment sells ralph lauren products online through our e-commercewebsite , ralphlauren.com ( http://www.ralphlauren.com ) .ralphlauren.com offers our customers access to the full breadth of ralph lauren apparel , accessories and home products , allows us to reach retail customers on a multi-channel basis and reinforces the luxury image of our brands .ralphlauren.com averaged 2.6 million unique visitors a month and acquired approximately 290000 new customers , resulting in 1.3 million total customers in fiscal 2008 .ralphlaur- en.com is owned and operated by ralph lauren media , llc ( 201crl media 201d ) .we acquired the remaining 50% ( 50 % ) equity interest in rlmedia , formerly held bynbc-laurenmedia holdings , inc. , a subsidiary wholly owned by the national broadcasting company , inc .( 37.5% ( 37.5 % ) ) and value vision media , inc .( 201cvalue vision 201d ) ( 12.5% ( 12.5 % ) ) ( the 201crl media minority interest acquisition 201d ) , in late fiscal 2007 .our licensing segment through licensing alliances , we combine our consumer insight , design , and marketing skills with the specific product or geographic competencies of our licensing partners to create and build new businesses .we generally seek out licensing partners who : 2022 are leaders in their respective markets ; 2022 contribute the majority of the product development costs ; 2022 provide the operational infrastructure required to support the business ; and 2022 own the inventory .we grant our product licensees the right to manufacture and sell at wholesale specified categories of products under one or more of our trademarks .we grant our international geographic area licensing partners exclusive rights to distribute certain brands or classes of our products and operate retail stores in specific international territories .these geographic area licensees source products from us , our product licensing partners and independent sources .each licensing partner pays us royalties based upon its sales of our products , generally subject to a minimum royalty requirement for the right to use the company 2019s trademarks and design services .in addition , licensing partners may be required to allocate a portion of their revenues to advertise our products and share in the creative costs associated .

Question: what percentage of factory retail stores as of march 29 , 2008 where located in europe?
Answer: 14%