From: MLONG@isucard.card.iastate.edu
Subject: IBM Awards OS/2 Gold Ambassador Honors
Organization: CARD
Date: Wed, 26 Aug 1992 16:08:07 GMT

                     IBM AWARDS OS/2 GOLD AMBASSADOR HONORS                                                                                           
                                                                                                                                                      
     WHITE PLAINS, N.Y., August 25, 1992 . . . IBM today recognized 15                                                                                
     members of the OS/2* Ambassador Program for their extraordinary                                                                                  
     personal initiative in promoting IBM's new operating system, OS/2 2.0,                                                                           
     at the grass roots level and named them Gold Ambassadors.                                                                                        
                                                                                                                                                      
     The Ambassador Program is designed to recognize IBM employees who take                                                                           
     personal initiative and make outstanding contributions to the success                                                                            
     of OS/2.  The Gold Ambassador designation recognizes the highest level                                                                           
     of creativity, ingenuity, professionalism and personal sacrifice of                                                                              
     IBM employees who, on their own time and outside of their job respon-                                                                            
     sibility, take the OS/2 2.0 story out of the office and into their                                                                               
     local community.                                                                                                                                 
                                                                                                                                                      
     "The success of OS/2 2.0 across the nation is a tribute to the passion                                                                           
     of the Gold Ambassadors who have promoted the product on their own                                                                               
     time," says Lucy Baney, IBM's Personal Systems director for Program-                                                                             
     ming Systems Market Development.                                                                                                                 
                                                                                                                                                      
     As an example of the personal initiative employed by the Gold Ambassa-                                                                           
     dors, IBM employee Jim Agnew introduced OS/2 2.0 to thousands of                                                                                 
     people at a national air show, with 900,000 attendees, at a cost of                                                                              
     under $400.  The air show was 1,000 miles from his home.                                                                                         
                                                                                                                                                      
     Another Gold Ambassador, Hector Hernandez, has presented OS/2 2.0 at                                                                             
     over 100 customer briefings worldwide and produced videotapes on the                                                                             
     product in both English and Spanish.                                                                                                             
                                                                                                                                                      
     Currently, there are more than 18,000 OS/2 Ambassadors from a broad                                                                              
     range of IBM divisions in the United States, Canada and Europe.  The                                                                             
     program was started when IBM employees beta testing OS/2 2.0 began to                                                                            
     show an incredible amount of enthusiasm for the product.  The company                                                                            
     decided to tap into the groundswell of excitement.  That subculture                                                                              
     grew into today's Ambassador program.  All 18,000 OS/2 Ambassadors                                                                               
     volunteered for the job.                                                                                                                         
                                                                                                                                                      
     "The Ambassador Program is unique in its own right," says Baney.                                                                                 
     "Several Fortune 500 companies have seen the internal and external                                                                               
     benefits of our grass roots effort and have called to inquire about                                                                              
     implementing a similar program."                                                                                                                 
                                                                                                                                                      
     All 15 Gold Ambassadors will receive, at their choice, either an IBM                                                                             
     laptop computer (Model L40 with 10 MB RAM and OS/2 2.0) or a cash                                                                                
     equivalent of $1,500.                                                                                                                            
                                                                                                                                                      
     OS/2 is an advanced 32-bit operating system that supports DOS,                                                                                   
     Windows** and OS/2 applications in a single package.  This advanced                                                                              
     platform offers true multitasking --allowing concurrent execution of                                                                             
     multiple software programs -- and enables users to choose from tens of                                                                           
     thousands of available applications.                                                                                                             
                                     # # #                                                                                                            
                                                                                                                                                      
     *    Indicates trademark or registered trademark of the                                                                                          
          International Business Machines Corporation.                                                                                                
                                                                                                                                                      
                                                                                                                                                      
     **   The following is a trademark of the indicated company:                                                                                      
          Windows (Microsoft Corp.).                                                                                                                  
Newsgroups: comp.os.os2.misc