From: tdbear@dvorak.amd.com (Thomas D. Barrett)
Subject: Arthur S. DeMoss Spots... news release
Organization: Advanced Micro Devices, Inc.; Austin, Texas
Distribution: usa
Date: Wed, 27 Jan 93 00:07:00 GMT

By popular demand... the text of the De Moss news release concerning
the "In the Life" spots.  My comments follow the second cut-mark.
--cuthere--
STATEMENT BY THE ARTHUR S. DE MOSS FOUNDATION

The Arthur S. De Moss Foundation is a private (501(c)(3))
philanthropic organization that identifies and addresses some of the
major concerns within our society.

These efforts consist in large part of educational publications, media
presentations, and selected grants-in-aide (both in the United States
and overseas).  Currently spots which meet the above criteria are
appearing on spot and national cable television.

This campaign celebrates life.  It deals with family values and treats
a delicate subject in a kind and gentle way.  It seeks to change
minds, not laws, by getting people to think about a difficult subject
in a new light.

These spots simply ask the question: What could be more important than
the right of someone to be born?

Our spots have been created and produced by an ad hoc team
specifically assembled for this project.

The Foundation has a history of not seeking publicity for itself or
its associates, but rather of letting its projects speak for
themselves.  In regard to the spots now running, we will continue to
adhere to that policy.

Arthur De Moss Foundation
P.O. Bos 41050 
Philadelphia, PA 19127

--cuthere--
Arthur S. DeMoss Foundation
St. Davids, PA
1-215-254-5500

"Celebrates life"?  Sure... for rural, white, middle class, two
parents, wife is a homemaker, kid isn't deformed or genetically
damaged, husband isn't abusive... ie. Beaver's Family.

"Kind and gentle way"?  Bull-hockey... "I wasn't born, I was aborted"
is not such a kind and gentle way.  No wonder that particular spot has
been withdrawn.

"Seeks to change minds, not laws"?  Of course presenting one side of
an issue which currently is being decided in our nation's courts and
ballots has nothing to do with changing laws... NOT!

"In a new light"?  Monosource light.

If I were to decide if the De Moss foundation was 501(c)(3) material,
I would have to saw that they failed at providing information about
both sides of the issues and merely presented their own conclusions.

"What could be more important than the right of someone to be born?"
One biggie would be whether the right of the person carrying the
unborn to live (in the case of a problem birth) or the right of the
person to not carry a child that they did not agree to conceive (in
the case of rape or incest).  Or, whether or not the unborn would
really want a life on the streets or other hardships.  One big thing
that Christians against abortion fail to remember is that these souls
are not lost forever... all they should be concerned about is the
people invovled in abortion playing God.

"An ad hoc team specially assembled for this project"?  Which I am
sure consisted of sociologist and psychologist who formed the series
of ads to attack at a person's moral beliefs.  And, they structured
the ads to slower intensify the guilt and shame... but soon discovered
that the next "level" was already beyond public tolerance (ie. "I was
aborted.").

"Not seeking publicity"?  Translation is that they don't want to deal
with the controversy, especially in a similar manner as to how
Operation Rescue operates.

My opinion about this type of commercial is that it is totally
unethical use of television.  It uses finely formulated messages to
change minds to a particular point of view.  It does not just present
the issue, but embodies the message of shame to force the change.  It
should be totally removed or regulated.

-- 
|Tom Barrett (TDBear), Sr. Engineer|tom.barrett@amd.com|v:512-462-6856 |
|AMD PCD MS-520 | 5900 E. Ben White|Austin, TX  78741  |f:512-462-5155 |
|"No is yes, And we're all free" ---Tracy Chapman, "Why?"              |
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