From: H. Nunes <hwnunes@leland.stanford.edu>
Subject: Re: NEXP Sweatshirt Offer-Phone # (and Syndication news)
X-Xxmessage-Id: <A76F497B740800F0@naranja-pc-175.stanford.edu>
X-Xxdate: Tue, 5 Jan 93 14:19:39 GMT
Organization: CaveMakers, Inc.
X-Useragent: Nuntius v1.1.1d17
Date: Tue, 5 Jan 93 22:19:41 GMT

In article <29267@oasys.dt.navy.mil> Brenda Fogel,
fogel@oasys.dt.navy.mil writes:
>I am pretty sure this I have seen this number in here before
>but to all the people that asked me what the number is to order
>the sweatshirt. Here it is 1-800-762-6600 the number is open 24
>hours a day 7 days a week.
>
>Also: You can order NEXP B-ball hats, Mugs, The CD, a stuffed Morty
>the Moose, T-shirts and more.
>
>My sweatshirt also came w/a Bullwinkle & Rocky Catalog
>that number is 1-800-622-6667 open 8-5 M-F.

If you think that this off is wierd, your right.

I was catching up on my reading over winter break and I found this
article in Advertising Age (Nov.30, 92).  It was that this was the first
time TV memorabilia was marketed in this manner.  But the gist of the
artical seemed that the main reason there is this 800 number is so that
CBS can find out who watches the show, and sell a few thousand sweatshits
in the process.  CBS then uses this demographical info to test market
shows.  For instance, lets say that CBS wants to test market a new show
Brand/Falsey have done for them.  They will find that list of people
foolish enough to by an overpriced sweatshirt and send them card inviting
them to a special screening of a new show in some hotel lobby.  People
who buy the sweatshirt are perfect to screen shows because they obviously
have a lot of spending cash, somthing advertisers love, and they like the
type of show NX is... an intelligent light hearted drama.  The ad was
only suposed to run 3 times, twice during the november sweeps and once in
December.  You order a shirt, and you are put on a mailing list.  

This would also explain why they were asking for creditcard numbers when
asking for a catalog... who knows what kind of info CBS can get from you
if they have your creditcard number.  Let's hear it for privacy!!!

Hope you enjoy the sweatshirt... and more junkmail!



Ok, now for some syndication news.  MCA, parent company of Universal, is
distributing the show for syndication and is breaking it down this way. 
Lifetime, the womens cable network, is seemingly the only cable network
interested enough in the show to pay the going rate of $300,000 an
episode, down from MCA original asking price of $500,000 per NX episode. 
This would make NX the most expensive show ever (the record is held by
"LA Law" on Lifetime at a cost of $280K per episode), and I don't believe
the cost per NX episode includes re-purchasing the rights to all the
music used in each episode.  So it looks like Lifetime will be showing NX
5 to 7 times a week begining in the fall of '94.

What if you don't have cable?  MCA will be offering NX episodes to
independent stations to air on the weekends.  It is not clear if they
will charge these stations the price of $300K, or if they will give the
shows to the stations for 'free' in exchange for six minutes of national
comercial time.  This to should happen in the fall of 94.  Check local
listings.