From: MLONG@isucard.card.iastate.edu
Subject: Re: IBM Announces PC Reorganization
Organization: CARD
Date: Fri, 4 Sep 1992 21:46:02 GMT

In article <1992Sep3.222255.28817@midway.uchicago.edu>                          
sip1@ellis.uchicago.edu (Timothy F. Sipples) writes:                            
                                                                                
>As expected, IBM today announced a reorganization of its personal              
>computer division.                                                             
>                                                                               
>At present I do not have details on the reorganization, but apparently         
>IBM has spun off the Personal Systems Division (with distribution              
>mechanisms) into an independent subsidiary called the IBM Personal             
>Computer Company.  This new subsidiary will be introducing a new, low          
>cost line of personal computers (in addition to maintaining a                  
>"premium" line of current and future PS/2 models).  This company also,         
>I believe, will develop, sell, and promote OS/2.                               
>                                                                               
>If anyone has the official announcement (from IBMLink), feel free to           
>post.                                                                          
>                                                                               
>--                                                                             
>Timothy F. Sipples      | The OS/2 FREQ. ASKED QUESTIONS LIST is avail. from   
>sip1@ellis.uchicago.edu | 128.123.35.151, anonymous ftp, in /pub/os2/all/faq.  
>Dept. of Econ., Univ.   | Or from LISTSERV@BLEKUL11.BITNET (send "HELP").      
>of Chicago, 60637       | Family Values Means a Job                            
>                                                                               
Freely posted.                                                                  
                                                                                
                         IBM PERSONAL COMPUTER COMPANY                          
                                                                                
     SOMERS, N.Y., September 3 . . .  IBM Vice President James A. Cannavino     
     today announced the IBM Personal Computer Company, a separate oper-        
     ating unit formed to focus exclusively on delivering leadership PC         
     products to customers around the world.                                    
                                                                                
     The IBM Personal Computer Company will have responsibility for devel-      
     opment, manufacturing, distribution and brand marketing for IBM's PCs      
     worldwide.   IBM Vice President Robert J. Corrigan has been named          
     president of the new company.  IBM Vice President Edward F. Rogers has     
     been named the company's chief financial officer.                          
                                                                                
     "Today's announcement is part of a journey begun in December to            
     increase efficiencies and focus and improve our responsiveness in a        
     fast-changing PC marketplace," said Cannavino, who is general manager      
     of Personal Systems.                                                       
     The new company is organized along IBM's geographic markets worldwide.     
     The new structure with an increased focus on PCs will enable the           
     company to deliver a wide variety of product brands, ranging from          
     premium systems to mobile computing, and to better serve customer          
     needs.                                                                     
                                                                                
     "The right products delivered through the right channels at the right      
     time with the right price--not organization--are what count to our         
     customers," Corrigan said.  "We will begin to demonstrate our new way      
     of executing beginning with the next series of announcements."             
                                                                                
     Sam M. Inman has been named president of the IBM Personal Computer         
     Company -  North America.  This organization, made up of employees         
     from IBM's former National Distribution Division and Entry Systems         
     Division, will focus on manufacturing, distribution and brand              
     marketing for the new company's products in North America.  Organized      
     by market segments that match specific customer requirements, the          
     organization's brand teams are responsible and accountable for             
     addressing and responding to the customer needs in their particular        
     market segment.                                                            
                                                                                
     PC marketing executives in other geographies will continue to be           
     responsible for responding to customer needs in their individual           
     marketplace.  They are William E. McCracken for Europe/Middle              
     East/Africa (EMEA), Robert G. O'Malley for Asia/Pacific, Kevin R.          
     Barry for Latin America and Don D. Myles for Canada.                       
                                                                                
     Corrigan will be responsible for IBM's PC business results worldwide,      
     including profit, return on asset (ROA), unit and revenue growth, cash     
     from operations, customer satisfaction, quality and human resources.       
                                                                                
     The IBM sales force will continue to market IBM's PC products world-       
     wide, maintaining a common, consistent and seamless interface to           
     customers.   Working with business partners, the sales force will          
     focus on providing effective application software and world-class          
     service and support.                                                       
                                                                                
     IBM Vice President Robert J. LaBant, general manager of IBM North          
     America, said, "Customers often want more than the product--they want      
     value-add skills that help them link systems, software and services.       
     The new company will help IBM deliver more competitive PC technology       
     that our sales force and business partners can transform into customer     
     solutions."                                                                
                                                                                
     Also, while operating like an independent business, the new company        
     will continue to fully utilize world-class technological resources of      
     Personal Systems' Entry Systems Technology, Technology Products LOB        
     and IBM Research.                                                          
                                                                                
     The new IBM Personal Computer Company will be based in Somers, N.Y.        
                                                                                
     Mr. Cannavino also announced changes designed to make the operating        
     systems software business more integrated and independent.  Personal       
     Systems Programming, under Lee R. Reiswig, assistant general manager,      
     now has responsibility for worldwide PS software business results,         
     including brand marketing.  Fernand B. Sarrat who was assistant            
     general manager of PS market development has been named assistant          
     general manager, market development and operations for Personal            
     Systems.                                                                   
                                                                                
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     *    Indicates trademark or registered trademark of                        
          International Business Machines Corp.