From: hemenway@chance.Eng.Sun.COM (Kathy Hemenway)
Newsgroups: ba.seminars
Subject: BayCHI: Guy Kawasaki - REMINDER
Date: 8 Apr 92 23:33:01 GMT
Reply-To: hemenway@chance.Eng.Sun.COM (Kathy Hemenway)
Distribution: ba
Organization: Sun Microsystems, Inc.  Mt. View, Ca.
NNTP-Posting-Host: chance


                                      BayCHI,
                       the San Francisco Bay Area ACM SIGCHI
             (Special Interest Group on Computer-Human Interaction),
                            announces its April meeting:

                              Tuesday, April 14, 1991
                                   7:30 - 9:30 pm


            How to Sell a Computer(-Human Interface) with No Software
                                    Guy Kawasaki


                               Xerox PARC Auditorium
                               3333 Coyote Hill Road
                               Palo Alto, CA 94304

ABSTRACT
 
Guy's presentation is based on his book, "Selling the Dream."  This book
explains a new approach to sales and marketing called evangelism.  Evangelism
means using fervor, zeal, and guts to mobilize people to believe in your
product, company, or idea as much as you do.  This presentation is broadly
applicable to consumer product companies, environmental groups, educational
bodies, religious organizations, and trade associations.
 
Steve Jobs, president, NeXT Computer, Inc., described "Selling the Dream" in
this way: "I wish we had the benefit of this book when we started Apple and
NeXT.  Guy clearly expresses what it took us years of mistakes to learn. I
would have paid many times the cover price to read it ten years ago."
 

BIOGRAPHY
 
Guy is the former director of software product management of Apple Computer,
Inc.  He is one of the key players who made the Macintosh personal computer
successful.  His responsibility, as decreed by Steve Jobs, was to get "the best
collection of software in the personal computer business."
 
Guy left Apple in 1987 to start a Macintosh software company.  In 1989 Guy
wrote a book called The Macintosh Way; this book won the 1990 Computer Press
Association "Best Nonfiction Computer Book" award.  Today Guy is a writer and
public speaker.  He has a BA from Stanford University and MBA from UCLA.


***************************************************************************

                            Special May Meeting

Title:    The Wide World of CHI

Speakers: Izumi Aizu
          Institute for Networking Design
          Tokyo, Japan

          Helen Hasan
          University of Wollongong
          Wollongong, Australia

          Dominique Scapin
          I.N.R.I.A.
          Le Chesnay Cedex, France

When:     Tuesday, May 12

***************************************************************************

                                About BayCHI

BayCHI, the San Francisco Bay Area ACM SIGCHI, is a group of user-interface
professionals who meet the second Tuesday of the month at 7:30 pm in the Xerox
PARC Auditorium. To join BayCHI, which will add you to the mailing list for the
newsletter, send a message to SAnderson.chi@xerox.com, or to BayCHI, PO Box
25, Menlo Park, CA 94026, and we will send you a membership form.  Membership
forms are also available at the BayCHI meetings.

***************************************************************************

                         BayCHI Steering Committee

The BayCHI steering committee meetings are open to anyone who is interested
in attending.  The meetings are generally held the first Tuesday of the month
at 7:30 p.m.  Please contact any member of the committee for directions to the
meeting.

Position            Name              Email                   Phone

Chair:              Kathy Hemenway    hemenway@sun.com        415-336-2737

Vice Chair
& CHI'92 Liason     Ellen Francik     epfrancik@pacbell.com   510-867-8662

Program Chair:      Richard Anderson  riander@well.sf.ca.us   510-482-0464

Treasurer:          Ulrike Creach                             415-423-0843

Publicity:          Susan Wolfe       wolfe_susan@tandem.com  408-285-2650

SIGCHI Liason:      Don Patterson     patterson.chi@xerox.com

Dinner Coordinator: Lora Shirley      uunet!lora@ask.com

Industry Liason     Rosemary Wick     wick.chi@xerox.com

Job Bank:           Richard Yamauchi  yamauchi.chi@xerox.com

Newsletter:         Steve Anderson    SAnderson.chi@xerox.com 510-423-3283

Birds-of-Feather:   David Rowley      varian!rowley@lll-winken.llnl.gov
                    Desiree McCrorey  Desiree_McCrorey.M5_A_TO_M@smtp.esl.com


                                  BayCHI
                                P.O. Box 25
                           Menlo Park, CA  94026


***************************************************************************


                            Directions to Xerox

>From Highway 280, take the Page Mill Road exit. Go east one mile to Coyote
Hill Road (no light) and turn right. Go 1/2 mile and PARC will be on your
left. Follow the signs to the auditorium.

>From 101, take the Oregon Expressway exit west 2 miles to El Camino Real.
Oregon Expressway becomes Page Mill Road at El Camino Real. Follow Page
Mill Road 1.7 miles to Coyote Hill Road (no light) and turn left. Coyote
Hill Road is just past the intersection with Foothill Expressway. Go 1/2
mile and PARC will be on your left. Follow the signs to the auditorium.
Newsgroups: ba.seminars