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Date:         Tue, 15 Sep 1992 09:45:23 PDT
              <DECTEI-L@UBVM.BITNET>
From:         "ELLEN MINTER * 297-2461 * EDUCATION MARKETING"
              <minter@MR4DEC.ENET.DEC.COM>
Subject:      Campus Reseller Program 1

                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:      EDT
                                        From:     Ellen Minter @MRO
                                                  MINTER.ELLEN
                                        Dept:     Education MBU
                                        Tel No:   297-2461

TO:  Remote Addressee                     ( _decwrl::"dectei-l%ubvm.bitnet" )


Subject: Campus Reseller Program

    For information:

    Mary Hoffmann
    508-467-5351


                DIGITAL LAUNCHES DESKTOP RESELLER PROGRAM

                           ON SCHOOL CAMPUSES


    MAYNARD, Mass -- September 8, 1992 -- Digital Equipment
    Corporation will launch a Campus Reseller Program this fall to
    make Digital's full line of desktop computers available to
    students, faculty, and administrators at stores located on their
    campuses.  Initially, the resellers include 25 U.S. colleges and
    universities and a K-12 consortium.
         "Digital's fast-growing success in the desktop market
    coincides with an explosion in the number of PCs and workstations
    on college campuses," said Mark Conway, Manager of Digital's
    Campus Reseller Program.  "We have a winning combination to offer
    campus users - competitive prices plus industry-standard PCs and
    workstations from a company known for its high-quality products
    and strong commitment to education."
         Through its education resellers, Digital will offer a
    significant discount on all products in its Desktop Direct
    catalog, including MS-DOS based personal computers, laptops, and
    notebook computers, plus software, printers and peripherals.
    Digital's high-performance UNIX-based RISC and VAX workstations
    will also be offered at a significant discount, and new desktop
    products will be added as they are introduced.
        Resellers can place orders to Desktop Direct via a toll-free
    800 number and receive guaranteed delivery within 48 hours.
    Buyers receive a 30-day money-back guarantee plus one year on-site
    service within 24 hours.
       Conway said Digital introduced the reseller program to
    streamline sales of low-end systems and make it easier for
    customers to purchase Digital desktop computers.
       "The timing is right for success. Campuses are shifting from
    centralized computing to client-server environments based on PCs
    and workstations, and Digital is already well known for its
    ability to integrate desktop machines from different vendors into
    campus networks.  Now we can offer an effective way to make our
    own desktop products widely available," Conway said.
       Increasingly, colleges and universities are encouraging or
    requiring each student to have his or her own PC.  Drew University
    in Madison, New Jersey, which has launched a major campaign to
    integrate computing into instruction, recently
    purchased 450 portable notebook PCs from Digital to be issued to
    all incoming students.  Many faculty members and students also are
    purchasing their own workstations.  At Iowa State University,
    where 650 UNIX-based workstations are linked in a campus-wide
    network, the Campus Reseller Program focuses on workstations.
       Digital made a major push into the desktop market with the
    introduction of the Desktop Direct program for mail and telephone
    ordering of PCs in January of 1992. In the following six months,
    Digital enjoyed a faster growth rate than any other PC vendor,
    according to Computer Intelligence, a California-based market
    research firm.
       Digital Equipment Corporation, headquartered in Maynard,
    Massachusetts, is the leading worldwide supplier of networked
    computer systems, software and services.  Digital pioneered and
    leads the industry in interactive, distributed and multivendor
    computing.  Digital and its partners deliver the power to use the
    best integrated solutions - from desktop to data center - in open
    information environments.

                                  	####


    Note to editors:  Desktop Direct and VAX are trademarks of Digital
    Equipment Corporation. UNIX is a registered trademark of UNIX
    System Laboratories, Inc.  MS-DOS is a registered trademark of
    Microsoft, Inc.


    CORP/93/744
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