From: gak@wrs.com (Richard Stueven)
Subject: Re: Coors & High-Gravity Brewing (long)
Reply-To: gak@wrs.com
Organization: Wind River Systems, Inc.
Date: Tue, 8 Sep 1992 16:37:12 GMT

In article ctua2s@joebloe.maple-shade.nj.us, joseph@joebloe.maple-shade.nj.us (Joseph Nathan Hall) writes:
>
>                              * DISCLAIMER *
>
>I would also add that I don't drink either beer and probably wouldn't
>recommend anyone drink either one unless he or she doesn't much like the
>taste of beer.

Or lack thereof...

I don't drink either of these beers, and I can't even think of a good use for them.

>There it is diluted at about a one-to-one ratio with local water,
>packaged and then shipped for sale to beer drinkers in the Northeast.
>
>DOES COORS SHIP BEER CONCENTRATE TO VIRGINIA?
>
>Yes.  They'd rather call it "high-gravity" beer or "dense brew." 

"Finished" Coors Light has a SG of, what, maybe 1004?  So if the
"high-gravity" brew is diluted 1:1 with pure water, the high-gravity
brew's SG is around 1008.  That's high-gravity, all right...

>In comparison, Natural Light is brewed from start
>to finish and bottled in one of our local Anheuser-Busch breweries,
>such as Newark.

As if anyone would intentionally drink anything brewed in Newark.
(Speaking of which, have you seen where Breyer's ice cream factory is
located?  Eccch...)

>DOES THIS AFFECT THE TASTE OF BEER?
>
>A flyer recently circulated by Coors said "NO."  Whether Colorado
>water affects the taste of beer or not, Coors has continued to build
>its reputation on the MYTH that its beers are made entirely with Rocky
>Mountain water, which somehow makes better tasting beer.  So, out
>of one side of their mouth, they say there's no difference.  Then,
>out of the other side of their mouth they promote the "Taste of the
>Rockies."  Which is it, Coors?

1) Just answer the question, Augie.

2) So what's to affect?

>IS FILTERED BEER BETTER THAN PASTEURIZED BEER?
>
>Pasteurization and cold filtration are equally beneficial ways to
>preserve beer.

Eeeeeeeee...

>Anheuser-Busch proudly uses both techniques for different
>beers.

Yeah, but then they're proud of having a brewery in Newark.

>Coors uses both methods, but apparently not so proudly.

One point for Coors.

>SO WHY HAS ANHEUSER-BUSCH "ATTACKED" COORS LIGHT?

Because A-B has more money than any beer drinker can imagine.

>WHAT DID COORS DO?

In the True American Tradition...

>They sued.

>In an attempt to keep their myth alive, they sued Anheuser-Busch
>in federal court to keep the simple truth from beer drinkers.

Whereas A-B would have no problem giving the simple truth to beer
drinkers, like, say, a complete ingredient list, alcohol content
labelling (if A-B can't get the government to OK it, who can?), etc.
Right?

>WHAT SHOULD CONSUMERS DO?
>
>Anheuser-Busch believes that beer drinkers want to know the truth
>about how their beer is made.

Anheuser-Busch believes that beer drinkers want to know the truth about
how Coors Light is made.

>They should have that truth, taste
>a Natural Light, and decide for themselves.

They'd decide to drink Sierra Nevada Pale Ale...

Didn't that whole thing read like a presidential candidate campaign speech?

gak

(Thanks for the post, Joseph!)

---
I don't know what system you use,  you might try vodka in Evian bottles.   Some
people like  cream in  their morning coffee,  I spike  mine with  a little  JD.
Mickey's Big Mouths are an excellent choice, you can use the empty bottles as a
desktop vase.                               -Hoodlum Empire "Get Drunk At Work"
Richard Stueven        gak@wrs.com         attmail!gakhaus!gak        107/H/3&4

Newsgroups: alt.beer