From: price@mrktng.enet.dec.com ("Dave Price, UNIX Press Relations  08-Sep-1992 1723")
Newsgroups: biz.dec
Subject: DECnews/Desktop Reseller Program on School Campuses
Date: 8 Sep 92 21:26:12 GMT
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||||||||||||  DEC n e w s  ||||||||||||||||||||||||||||||||||||||||||||||||
                                              Digital Equipment Corporation
                                          Maynard, Massachusetts 01754-2571
Editorial contact:

Mary Hoffmann
Education & Science Industry
(508) 467-5351





              DIGITAL LAUNCHES DESKTOP RESELLER PROGRAM

                         ON SCHOOL CAMPUSES 


MAYNARD, Mass -- September 8, 1992 -- Digital Equipment Corporation 
will launch a Campus Reseller Program this fall to make Digital's 
full line of desktop computers available to students, faculty, and 
administrators at stores located on their campuses.  Initially, the 
resellers include 25 U.S. colleges and universities and a K-12 
consortium.
     "Digital's fast-growing success in the desktop market coincides 
with an explosion in the number of PCs and workstations on college 
campuses," said Mark Conway, Manager of Digital's Campus Reseller 
Program.  "We have a winning combination to offer campus users - 
competitive prices plus industry-standard PCs and workstations from 
a company known for its high-quality products and strong commitment 
to education."
     Through its education resellers, Digital will offer a 
significant discount on all products in its Desktop Direct catalog, 
including MS-DOS based personal computers, laptops, and notebook 
computers, plus software, printers and peripherals.  Digital's 
high-performance UNIX-based RISC and VAX workstations also will be 
offered at a significant discount, as well as new desktop products 
as they are introduced.
     Resellers can place orders to Desktop Direct via a toll-free 
800 number and receive guaranteed delivery within 48 hours.  Buyers 
receive a 30-day money-back guarantee plus one year on-site service 
within 24 hours.
     Conway said Digital introduced the reseller program to  
streamline sales of low-end systems and make it easier for customers 
to purchase Digital desktop computers.
     "The timing is right for success. Campuses are shifting from 
centralized computing to client-server environments based on PCs and 
workstations, and Digital is already well known for its ability to 
integrate desktop machines from different vendors into campus 
networks.  Now we can offer an effective way to make our own desktop 
products widely available," Conway said.
     Increasingly, colleges and universities are encouraging or 
requiring each student to have his or her own PC.  Drew University 
in Madison, New Jersey, which has launched a major campaign to 
integrate computing into instruction, recently purchased 450 
portable notebook PCs from Digital to be issued to all incoming 
students.  Many faculty members and students also are purchasing 
their own workstations. At Iowa State University, where 650 
UNIX-based workstations are linked in a campus-wide network, the 
Campus Reseller Program focuses on workstations. 
     Digital made a major push into the desktop market with the 
introduction of the Desktop Direct program for mail and telephone 
ordering of PCs in January of 1992. In the following six months, 
Digital enjoyed a faster growth rate than any other PC vendor,  
according to Computer Intelligence, a California-based market 
research firm. 
     Digital Equipment Corporation, headquartered in Maynard, 
Massachusetts, is the leading worldwide supplier of networked 
computer systems, software and services.  Digital pioneered and 
leads the industry in interactive, distributed and multivendor 
computing.  Digital and its partners deliver the power to use the 
best integrated solutions - from desktop to data center - in open 
information environments.
                                ####

Note to Editors:  Desktop Direct and VAX are trademarks of Digital 
                  Equipment Corporation. 

     		  UNIX is a registered trademark of UNIX System 
                  Laboratories, Inc.  

     		  MS-DOS is a registered trademark of Microsoft, 
                  Inc. 

CORP/93/744
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