From: bull@vaxc.cc.monash.edu.au
Newsgroups: comp.sys.amiga.hardware
Subject: C/A is not CBM. Re: The Real A4000 Argument.  
Date: 14 Oct 92 10:18:34 +1000
Organization: Computer Centre, Monash University, Australia


        While this probably belongs in .advocacy, I want to clear up a few
points that people often get confused about C/A and CBM.

        Commodore is split up into 2 distinct groups. Commodore/Amiga
are the people who design the Amiga hardware and OS (Dave Haynie & co.).

Commodore/Amiga does not sell the Amiga, they design it.
Commodore/Amiga does not offer powerup deals for the Amiga, they design it.
Commodore/Amiga does not decide Amiga prices and discounts, they design it.

Commodore Buisiness Machines are the marketing people. CBM has branches
in most countries/global regions, eg CBM-USA, CBM-Canada, CBM-UK,
CBM-Germany, CBM-Sweden, CBM-Australia, etc.

CBM does not design the Amiga, they market it.
CBM decides the powerup deals, educational discounts, prices for the
different models, etc.

        Even within the CBM branches, each branch has the right to
develop their own marketing schemes. The reason why we don't get power-up
deals in Europe and Australasia is because the CBM branches in those
areas do not decide to offer them. Look at the A1500 from CBM-UK, but
not from any other branch. No single branch of CBM is obliged to offer
any marketing scheme that any other branch of CBM offers.

grr@cbmvax.commodore.com (George Robbins) writes:
> bill@src4src.linet.org (Bill Lanides) writes:
>
>> My whole problem with the A4000 is:
>> -Commodore says there won't be any trade-in's for another 9 months!

        A CBM decision, not a C/A decision.

>> -Commodore says they are working on a 16-bit sound Amiga with 33mhz 040 and
>> they can't guarantee the A4000 will be upgradable to it.

        A C/A decision, not a CBM decision

>> -Commodore says they will be releasing new models like the A500 & A2000 but
>> with AGA chips.. but not for at least 1 year. (They also say they have no
>> plans to discontinue the A500 or A2000.)

        The use of AGA is a C/A decision. The continuation of the A500 &
A2000 is a CBM decision.

>> -Commodores marketing is down the tubes..

        A CBM problem, not a C/A problem

>>  The flyer on the A4000?  I could do better in PageStream!

        A CBM decision, not a C/A decision.

> You want to say who "Commodore" is in this case?  Some of your "Commodore Says"
> doesn't ring true, could be interpreted in different ways (add-in vs. built-in
> vs. 3-rd party) or could be significantly different depending on the country
> involved.
>
> By not citing/qualifying  your source you spread confusion in the guise of fact.

        Exactly. Half the people mouthing off at Commodore don't even know
that C/A and CBM are 2 different groups of people. What we end up with are
mountains of half baked opinions which randomly intermingle C/A buisiness
and decisions with CBM buisiness and decisions. Bill's posting is merely the
latest of a very long line.


           Bull@vaxc.cc.monash.edu.au  OR  bull@monu1.cc.monash.oz
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