From: Mark Kovarski <kovarski@zooid.guild.org>
Subject: OS/2 Professional Magazine
Organization: The Zoo of Ids
Date: Mon, 28 Dec 1992 05:08:01 GMT



        Premiere of First-of-Its-Kind Magazine at COMDEX:

                        OS/2 PROFESSIONAL
   Magazine discusses how OS/2 has revolutionized computer use.

Las Vegas, NV -- November 16,  1992 -- OS/2 Professional magazine made
its  debut today  with an  impressive initial  distribution of 100,000
copies. The magazine is expected  to hit a quarter million circulation
to Fortune 500 and corporate developers by summer. With a stellar list
of  editors,  from  Carl  Sandburg  Award  winner  and  Pulitzer Prize
nominated  Edwin Black,  Publisher;  to  widely published  author Brad
Kliewer;  renowned analyst  and  author  Will Zachmann;  and respected
networking author and systems integrator,  Wayne Rash Jr.; and a staff
of  talented  investigative  reporters   and  computer  experts,  OS/2
Professional magazine will probe into the upcoming OS/2 revolution.

"The notion is quite simple: whereas Windows lets you do ten things at
once, "observes  Black in his  inaugural Publisher's Memo,  "OS/2 lets
your  computer  do  ten  things  at  once.  As  such,  OS/2  may  have
revolutionized  computers."   Black  believes  that   with  the  truly
automatic multitasking  achieved through OS/2, "your  computer will be
doing  the work  for you."  On the  other hand,  with Windows  you are
required  to  multitask  manually.  "OS/2  Professional  is  the first
computer  publication for  users whose  lives and  businesses will  be
changed by the power that OS/2 conveys," concludes Black.

IBM Personal Systems VP of Sales  & Marketing, John R. Patrick, summed
up what's driving the OS/2  revolution and OS/2 Professional's role in
it, "While many in the industry talk about the operating system of the
future, IBM has  already shipped more than one  million copies of OS/2
2.0. In  the coming months, we  hope OS/2 Professional will  become an
important source of news and information."

Every  issue of  OS/2 Professional  will be  graphically stunning  and
packed with the  latest developments in OS/2 hardware  and software as
well  as features  of compelling  interest to  the OS/2  professional.
There will  be special reports  on OS/2's extraordinary  growth around
the world,  and illustrated vendor and  user profiles. Regular columns
will be devoted to user tips and techniques, the latest on legislation
and  regulation,  hardware  and  software  reviews,  guest opinions by
industry  leaders,  book  reviews,  a  meeting calendar, straight-talk
interviews,  developer  trends,  and  fascinating  feature articles on
computing health, networking, future trends, and security.

Premiere Issue

The first issue, for example, contains:

- an  investigation   of  the  latest   computer  warfare  techniques,
  including dormant viruses that ensured that Saddam Hussein could not
  use captured U.S. missiles against American forces.

- An  insight  into  how  multimedia  can  change corporate and retail
  business  so  as  to  inspire  companies  to  rethink  their  use of
  multimedia.

- And in the cover story, "The Future of OS/2," readers will
  learn that by  the end of the year, some  two million people will be
  using the  system -- half  of them outside  the U.S. By  spring next
  year, the  article predicts, more than  a million new users  will be
  added monthly.

Created in the weeks before COMDEX/Fall '92, OS/2 Professional "is the
right  magazine  at  the  right  time  for  the fast accelerating OS/2
market,"  says Black.  Black, whose  well- established  journalism and
publishing  credits are  outside the  computer field,  said he saw the
need  for such  a magazine  after he  installed OS/2  on his  personal
computer and saw dramatic changes in his own workstyle and lifestyle.

Distribution

An  independent  publication,  bimonthly  at  first, OS/2 Professional
reaches  every  registered  user  on  IBM's  proprietary  list, plus a
special COMDEX show distribution, and  a qualified list of Fortune 500
users.  The   premiere  November  '92  issue   is  100,000  --  30,000
distributed at COMDEX by IBM, both  at their booth and via their floor
force;  and then  65,000 to  the registered  user list.  Plus 5,000 to
miscellaneous qualified  corporate OS/2 users.  OS/2 Professional will
distribute 8,000  copies of its  January issue at  the OS/2 &  Windows
Conference in  San Jose from  the IBM booth,  and then mail  85,000 to
IBM's registered list.

By  summer, the  publishers expect  circulation to  rise to  a quarter
million,  and  to  extend  to  the  entire English-speaking world. The
magazine expects its  bimonthly frequency to go monthly  in 1993. OS/2
Professional  will feature  an uncluttered  environment with  a low ad
ratio where the emphasis will  be captivating editorial and enterprise
journalism. OS/2  Professional is the  first computer publication  for
users whose lives and businesses will  be changed by the very power of
OS/2.

For  details,  contact:  OS/2   Professional,  6129  Executive  Blvd.,
Rockville, MD 20852, Phone: (301) 770-7302 FAX: (301) 770-2327.



Newsgroups: comp.os.os2.advocacy,comp.os.ms-windows.advocacy