From: riander@well.sf.ca.us (Richard Ivan Anderson)
Subject: BayCHI (Nov 10) - Groupware Strategies & Barriers - Francik (reminder)
Organization: Whole Earth 'Lectronic Link
Distribution: ba
Date: Mon, 9 Nov 1992 04:07:54 GMT

                                      BayCHI,
                       the San Francisco Bay Area ACM SIGCHI
             (Special Interest Group on Computer-Human Interaction),
                          announces its November meeting:

                            Tuesday, November 10, 1992
                                  7:30 - 9:30 pm


                    Groupware Success: Barriers and Strategies
                            Ellen Francik, Pacific Bell


                               Xerox PARC Auditorium
                               3333 Coyote Hill Road
                               Palo Alto, CA 94304

ABSTRACT

Most innovations fail.  Others take years to succeed:  the typewriter,
for example, took over a century to become widely accepted.
The problem is even worse for communication technologies (groupware
applications, messaging systems).  It's not enough for these products
to succeed with individuals.  They must succeed with a critical mass
of coworkers having different tasks and motivations.
 
The result:  Potential customers have difficulty understanding what
the product is good for;  finding specific workgroups who need it;
identifying the people who are _really_ in the workgroup;  and
placing equipment to support, rather than hinder, the workflow.
You've designed a good product, one that workgroups try and even
buy -- but don't use.  And you can't wait 100 years for your
product to catch on.  What can be done?
 
We'll use case studies to demonstrate practical steps for improving
the design, introduction, and adoption of innovative communication
technologies.  For software developers and human factors specialists,
this means going far beyond interface design and testing!  Development,
marketing, sales support, and user groups all become highly
interdependent.

BIOGRAPHY

Ellen Francik is a member of the Human Factors Engineering Laboratory
at Pacific Bell, and works on the design of group support systems and
messaging products.  She received her Ph.D. in cognitive psychology
from Stanford, and since 1985 has developed computer and
telecommunications products.  Past projects include phone interfaces,
complex windowing systems, and pen-based computing.  Ellen is active
in ACM SIGCHI, recently serving as BayCHI's Vice-Chair.  As a technical
contributor, she has reviewed papers for the CHI and CSCW (Computer-
Supported Cooperative Work) conferences and published in _Communications
of the ACM_.  This talk is based on a tutorial for CSCW 92 in Toronto.

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                     Coming Attraction: December 8


      CSILE: A Knowledge-Building Environment for Today's Schools
 

                  Marlene Scardamalia and Carl Bereiter
                Ontario Institute for Studies in Education
                                    &
     Center for Advanced Studies in the Behavioral Sciences, Palo Alto

         Gail Whang, Sonja Ebel, Rosalie Le Count, and Jill Krause
                  Hawthorne Elementary School, Oakland CA

                             Anne Nicol Thomas
             Educational Consultant, "Children Using Technology"

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                                About BayCHI

BayCHI, the San Francisco Bay Area chapter of ACM's Special Interest
Group on Computer-Human Interaction, brings together systems designers,
human factors engineers, computer scientists, psychologists, social
scientists, users, ... from throughout the Bay Area to hear and to
exchange ideas about computer-human interaction and about the design
and evaluation of user interfaces.

To join BayCHI, which will get you added to the mailing list for the
newsletter, enable your access to the jobbank, enable your listing in
and access to the consultants directory, ..., send a note to
SAnderson.chi@xerox.com or to BayCHI, PO Box 25, Menlo Park, CA 94026,
and we will send you a membership form.  Membership forms are also
available at the BayCHI meetings.

***************************************************************************

                         BayCHI Steering Committee

The BayCHI steering committee meetings are open to anyone who is interested
in attending.  The meetings are generally held the first Tuesday of the month
at 7:30 p.m.  Please contact any member of the committee for directions to the
meeting.

Chair/Program Chair    Richard Anderson    rianderson.chi@xerox.com
Vice Chair             Rosemary Wick       wick.chi@xerox.com
Treasurer              Ulrike Creach       415-423-0843
Past Chair             Kathy Hemenway      hemenway@sun.com
 
BOF Coordinator        David Rowley        rowley@varian.com
South Bay Interface
Designers BOF          Desiree McCrorey    Desiree_McCrorey@smtp.esl.com
OSF/Motif BOF          Lora Shirley        lora@askinc.ask.com
 
Dinner Coordinator     Kate Finn           finn.chi@xerox.com
Publicity/HFS Liason   Susan Wolfe         wolfe_susan@tandem.com
SIGCHI Liason          Don Patterson       patterson.chi@xerox.com
Job Bank               Richard Yamauchi    yamauchi.chi@xerox.com
 
Newsletter             Steve Anderson      SAnderson.chi@xerox.com
Elections/Newsletter   David Simkin        david@makesys.com
Tutorial Chair         Ellen Francik       epfrancik@pacbell.com
Consultants Directory  Scott Luebking      phoenix1@netcom.com

Member-at-Large        Clark Streeter      streeter@nersc.gov
 
 
            BayCHI -- P.O. Box 25 -- Menlo Park, CA -- 94026
 
 
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                           Directions to Xerox PARC

>From Highway 280, take the Page Mill Road exit. Go east one mile to Coyote
Hill Road (no light) and turn right. Go 1/2 mile and PARC will be on your
left. Follow the signs to the auditorium.

>From 101, take the Oregon Expressway exit west 2 miles to El Camino Real.
Oregon Expressway becomes Page Mill Road at El Camino Real. Follow Page
Mill Road 1.7 miles to Coyote Hill Road (no light) and turn left. Coyote
Hill Road is just past the intersection with Foothill Expressway. Go 1/2
mile and PARC will be on your left. Follow the signs to the auditorium.