From: ramesh@henry.ece.cmu.edu (Mahadevan Ramesh)
Subject: ENGLISH COMPOSITION - PART 2
Organization: Electrical and Computer Engineering, Carnegie Mellon
Date: Wed, 2 Sep 1992 05:15:42 GMT


                 ENGLISH COMPOSITION - PART 2 

This is from the New Yorker, April 7, 1986. Enjoy! (This was 
reproduced on soc.culture.indian by Dilip D'Souze, a source
of delightfully crazy posts)

                 THE MYSTERIOUS EAST

[From a leaflet found inside a package of an instant food 
preparation made in India]

                 Sri Ganesh Ram & Co
             "Sree Rama Bhavan Buildings"
              193, Thambu Chetty Street
                 Madras -- 600 001

              
                DHIDEEREX DHIDEER
            (FOR INSTANT PREPARATION)

         A REVOLUTION IN THE KITCHEN TRUE!
          ALL IN 20 MINUTES! YES!! YES!!!
               BISI-BELA-HULI-ANNA
           MADRAS SAMBAR BATH/SADAM MIX    
            DHIDEER MADRAS RASAM BATH/
                   SADAM MIX.
      CURD RICE, PULIYOTHARAI, PROTEIN RICH
                   (NUTRIOUS)
             PULSES AND RICE UPPUMA

       VERY USEFUL FOR EMPLOYED COUPLE:

 Wife: It is very difficult to prepare meals and go to
Office. No reliable cook is available. Children are in
a haste to go to school. I am terribly upset.

Husband: Why worry? Sri Ganesh Ram's Dhideerex Dhideer
Protein Rich Nutritious Sambar-Bath/Sadam and Rasam-Bath/
Sadam can be prepared in 20 minutes. In the pressure 
cooker arrange the bottom vessel with Rasam Bath Mix, 
above that in one vessel Sambar Bath/Sadam Mix and above 
that in another vessel Rice, and cook for 20 minutes. Now
very tasty protein Rich Nutritious Dhideerex Sambar Bath, 
Rasam Bath and Cooked Rice is ready for Curd Bath and 
Puliyodharai Mix. Mix the cooked Rice with Curd-Curd Bath
is ready. Mix cooked Rice with Sri ganesh Ram's Dhideerex 
Dhideer Rice Puliyodharai Extract. Tongue tasty Perumal 
Koil Puliyodharai is ready for noon lunch while in office
and to the school children also. Get one bottle of Sri
Ganesh Ram's Pickle Varieties Side dish for curd bath 
ready. Get Sri Ganesh Ram's Papads or Rice Crispies and
fry in oil, side dish for Sambar and Rasam is ready. When
you want a change get Sri Ganenh Ram's Pepper water paste 
and vathal Kuzhambu concentrate and mix with very hot water 
only, separately, in 2 tumblers. Milagu Rasam or Vathal
Kuzhambu will be ready no sooner you mix it. Ah! Sri 
Ganesh Ram's Dhideerex Dhideer products are very useful to 
us and it is as is prepared for office going couples. One
packet of Sambar Bath and one packet of Rasam bath is 
sufficient for 2 meals for a couple.

 Keep the balance after taking morning meals in a tiffin 
carrier and enjoy for night meals also after returning from
Cinema or evening walk.

 Packing: One Packet contains 200 gm Nett Very moderately 
priced so that they may be at the easy reach of all.

 For people travelling in Super fast trains line Ganga 
Kaveri Express, Tamil nadu Express, etc. the above products
are useful, handy, economical too.

 Very useful for Students/Bachelors residing in rooms. For
People staying in Nursing home very useful. 1000W electric
even is sufficient to cook.

 Advantageous to people on transfer to settle their family
as soon as they reach the house in the transferred place and
before arranging the cooking vessels. Why, it is useful to 
all in many ways and it is a MUST like instant Coffee, 
Horlicks, etc.

 With this let us presume Sri Ganesh Ram's produsts are highly
indispensable to a family and it is a MUST in each family.
 

----------------------

Addendum: Here is what I found in the latest leaflet from the
Dhideerex company.

Ready to serve in a minute ! Only hot water required !

In one tumbler (100 ml) of hot water, mix 3/4 teaspoon Dhideer
Pepper Rasam Paste. Can be mixed with cooked rice and taken. Fit
for all seasons. Can be used like a sandwich. 

Add 1/2 teaspoon Dhideer Pepper Milk Mix In one cup (100 ml) hot
milk. Pepper Milk ready to drink. Good for colds and sore
throat.

'Karipalay Thokku', Rich in Proteins, Minerals and Vitamins.
Good appetizer.

Garlic Paste, to be used to attain the smell and taste of Garlic
in Sambhar, Rasam etc.

To one cup 100 ml hot milk add one teaspoon Dhideer Badam Kheer
Mix. Badam Kheer ready to drink. If refregerated, cold Badam
Kheer ready to drink.

Our products are quite useful for economy, saving time, wastage
of food and quite handy.