From: egurney@hpvcleg.vcd.hp.com (Ed J. Gurney)
Newsgroups: comp.sys.mac.announce
Subject: New product annoncement
Followup-To: comp.sys.mac.hardware
Date: 5 Oct 1992 18:47:19 -0500
Organization: UTexas Mail-to-News Gateway
NNTP-Posting-Host: cs.utexas.edu

I thought this might be appropriate for comp.sys.mac.announce, maybe not. :-)
I'll let you decide.  It was originally a PR for both the Mac and IBM versions of
the product, but I cut out most of the DOS-specific stuff. Do with as you see fit.
						Regards,  Ed

	[ NOTE from the CSMA-moderator:  I forwarded the complete announcement
	  to the comp.newprod moderator (were convention suggests to post
	  this). I enclose an abbreviated version and make the full announcement
	  available for FTP from RASCAL.ICS.UTEXAS.EDU as

		  mac/support-of-products/HP/DeskWriter550C_pr

	  ---Werner ]

-------------------------------------------------------------------

       HP INTRODUCES DUAL-CARTRIDGE HP DESKJET FAMILY PRINTERS
		     FOR BLACK AND COLOR PRINTING
		   FROM PCs AND MACINTOSH COMPUTERS


     PALO ALTO, Calif., Oct. 5, 1992 -- Hewlett-Packard Company today
introduced the first affordable laser-quality, plain-paper personal printers
that offer simultaneous true black and color printing: the HP DeskJet 550C
printer for PCs and the HP DeskWriter 550C printer for Macintosh computers.

     The new printers are easier to use and offer more fonts and better paper
handling than the HP DeskJet 500C and HP DeskWriter C printers.  They provide
300 dots-per-inch resolution for black and color, text and graphics and use
HP-developed thermal inkjet technology.

     Both printers are $1,099 (U.S. list) and are expected to be available
worldwide on Nov. 1.  HP also is reducing the list prices of the HP DeskJet
500C and HP DeskWriter C printers, from $1,095 to $779, effective today.  All
of these printers offer an industry-leading three-year limited warranty.


			  Improved Document Quality

     A key benefit of the new printers is improved document quality.  Users
can print true black and color on the same page, because the printers hold
two print cartridges simultaneously -- one black and one color.  The
dual-cartridge implementation also means a merged text and color-graphics
page prints up to four times faster than on the HP DeskJet 500C and HP
DeskWriter C printers.

     Text print speed for both new printers is 3 pages per minute.  A full
color page can be printed in approximately 4 to 7 minutes, depending on
application and ink density.


				 More Fonts

     For Macintosh users, the HP DeskWriter 550C printer includes the same 35
scalable fonts found in the Apple Personal LaserWriter NT and NTR printers.
The printer ships with a QuickDraw driver that uses Intellifont font-scaling
technology to create fonts in any size up to 250 points.

     Typefaces included are Times, Helvetica(tm), Courier, Symbol, ITC Avante
Garde Gothic(R), ITC Bookman(R), New Century Schoolbook, Palatino(tm), ITC
Zapf Chancery(R) and ITC Zapf Dingbats(R).  Treatments and styles available
include plain, bold, italic and bold-italic, and outline, shadow and underline.

     The HP DeskWriter 550C printer's standard font offering includes the
seven typefaces available in the HP DeskWriter font collection.  This font
collection is available as an option for the HP DeskWriter and HP DeskWriter
C printers, which come standard with four typefaces.


			  Enhanced Color Capability

     Customers can print documents in virtually any color, shade or hue with
the HP DeskJet 550C and HP DeskWriter 550C printers.  The printers can create
more than 16 million colors (depending on the software) by dithering the
three process-color inks (cyan, magenta, yellow) in the color print cartridge.

     Both printers offer HP's color matching system that in one easy step
optimally matches the colors seen on a computer monitor to the colors printed
on paper.  The feature is supported through the environment drivers that ship
with the printers (Windows 3.1/3.0 for the HP DeskJet 550C printer; QuickDraw
for the HP DeskWriter 550C printer).


			   Improved Paper Handling

     HP DeskJet 550C and HP DeskWriter 550C printer customers can print on a
wider variety of media sizes, including envelopes and executive-size (7 1/4
in. X 10 1/2 in.) paper.  A new paper-handling mechanism allows automatic
feeding of envelopes as well as letter-, legal-, A4- and executive-size
paper.  The standard paper tray adjusts for all of these media sizes.  It
holds up to 100 sheets of paper or transparency film or 20 envelopes.

     HP's LX JetSeries glossy paper, introduced with the HP PaintJet XL300
color printer for customers who want a high-impact photographic look to their
output, also is supported by the two new printers.


           HP DESKJET 550C AND HP DESKWRITER 550 C PRINTERS
                            AND ACCESSORIES
                   (U.S. List Prices and Availability)

                                                                  Scheduled
Part           Product                       Price             Availability
...
C2124A         HP DeskWriter 550C printer     1,099                  Nov. 1

                                   # # #

-- 
Ed J. Gurney  N8FPW       Hewlett-Packard Company      Vancouver Division
egurney@vcd.hp.com                       #include <standard-disclaimer.h>
"Failures are divided into two classes-- those who thought and never did,
      and those who did and never thought."     John Charles Salak