From: killeen@spcvxb.spc.edu (Jeff Killeen)
Newsgroups: comp.sys.novell
Subject: DECUS Multivendor Nondisclosure Developers Conference
Date: 25 Jan 93 20:20:10 GMT
Organization: SPC Community Access System


		Multivendor Computing Developers Conference

			New Orleans, February 26-28, 1993


The First Multivendor Computing Developers Conference Designed by 
Third Parties for Third Parties

This is a challenging time for independent software developers, value-added 
resellers, system integrators, and consultants.  Customers are calling for the 
migration of products to multivendor client/server computing environments.  
Vendors are adapting their business practices to new market realities.  And 
third-party developers are increasingly forced to "bet the business" on their 
strategic choice.

That's why Digial Equipment Corporation, Microsoft Corporation, Novell, and 
other major vendors have joined to support this conference, a production of the 
Independent Developers Group of the Digital Equipment Computer Users Society 
(DECUS).

It's the first multivendor computing conference designed by third-party 
executives who face the same problems you face every day.  As a result, it will 
give you highly targeted, concise information that you can put to use right 
away.  Information that will help you make the strategic product and business 
decisions successfully, such as:

- Vendor technology plans for the next six to eighteen months
- In-depth information on important new technologies, such as Digital's Alpha 
  AXP technology and Microsoft's Windows NT operating system
- How to migrate to a multivendor client/server computing model and position 
  your business for the future
- How to work profitably with multiple vendors
- How other third-party developers are succeeding in a multivendor world
- The business and marketing implications of technology evolution

So, if you're concerned about the impact of new technologies and vendor 
marketing strategies on your businessm you should attend this conference.  You 
won't find a better place to get the information you need, talk directly with 
vendors about their plans, and explore new business strategies with your peers.

				HIGHLIGHTS


The Multivendor Computing Developers Conference is designed to make it easy for 
you to get the information you need.  Development of the conference concepts 
and selection of session topics were guided by executives and managers from 
leading independent development companies.  The result?  A program packed with 
practical information presented by knowledgeable experts.

General Sessions

Friday morning, three general sessions will set the stage for the weekend.  
They'll establish a context for understanding where computing technology is 
headed and how its evolution will affect your products and business strategies 
in the years ahead.  In particular, you'll find out what Digital and Microsoft 
are planning with respect to third-party solution development.

Sessions

Forty-eight 50-minute sessions are planned for Friday afternoon and Saturday.  
These sessions address topics of crucial interest to independent developers and 
consultants - information you won't find anywhere else.  Included are 
presentations of product strategies and new business practices by many of 
today's leading vendors, including Digital, Microsoft, Oracle, Progress 
Software, Novell, and Banyan.

Workshops

On Sunday morning, you'll get a chance to explore a selected topic in-depth, in 
one of several morning-long workshops.  In highly interactive formats, you'll 
see demonstrations of computer-based application development tools and 
experience first-hand what's involved in developing solutions for today's 
multivendor world.

Technology Showcase

Throughout the program, you'll have access to a demonstration area that
presents computing technology from participating vendors.  Take the opportunity 
to explore vendor products in-depth in this hands-on environment.

Opportunities to Network with Vendors and Peers

Join us for a reception 7-10 PM Thursday night.  Relax.  Meet conference 
organizers and speakers.  Get to know managers from Digital, Microsoft, and 
other leading vendors.  And swap information with other independent developers 
and consultants in an informal setting.

On Friday at 6:30 PM, reinforce your new-found relationships at dinner.  And 
finally, before departing the conference, wrap up your discussions at our 
breakfast program on Sunday, 7:30-8:30 AM.

				FRIDAY MORNING

8:30		Back to the Future: What Role will Your Products 
		Play in the Year 2000?

		Multiprocessing.  Super chips.  Multimedia.  Home computing.  
		How will these and other technological developments impact 
		your products and business opportunities in the coming decade?
 	 	This general session explores the evolution of computing 
		technology through the year 2000.  It will help you develop a 
		vision for the role your products play in the future and the 
		enhancements you'll need to make to stay ahead of the 
		technology curve.

9:30		Digital:  New Directions that Empower Third-Party Solution 
		Development

		Digital is a company with a new president, and a renewed 
		commitment to third-party solution development.  This session 
		will inform you of the steps Digital is taking to help you to 
		build better solutions that work within multivendor computing 
		environments.  It will also discuss the Digital/Microsoft 
		alliance from Digital's perspective, and expand on how the 
		alliance benefits independent developers.

10:30		Microsoft:  New Technologies and Strategies Expand 
		Third-Party Solution Capabilities

		Microsoft is a company on the move with new technologies and 
		strategies that empower independent developers to improve 
		their solutions.  This session will present these strategies, 
		including the emerging roles of the new Windows NT, Windows, 
		and MS-DOS operating systems.  It will also discuss the 
		benefits of the Digital/Microsoft alliance from a Microsoft 
		perspective.



					FRIDAY AFTERNOON

1:30		OpenVMS: Status and Directions
		------------------------------
		Learn about the move of Digital's primary operating system to 
		open standards on both VAX and Alpha AXP platforms

		Novell Strategy and Status
		--------------------------
		Here's a fresh look at Novell's networking strategy and 
		product directions.

		Windows NT: Status and Directions
		---------------------------------
		This briefing presents the goals and uses for the new Windows 
		NT operating system.

		Successful Sales Techniques
		---------------------------
		This how-to session provides specific principles and examples 
		of how to sell products and services in today's markets.


2:30		Client/Server Case Study
		------------------------
		An independent developer recounts the approach, successes, and 
		problems involved in a client/server implementation.

		Design for Interoperability
		---------------------------
		This session explores the issues enountered and methods used in 
		designing solutions for a multivendor world.

		Microsoft's Windows Strategy
		----------------------------
		Microsoft discusses Windows 3.1 and Windows NT systems, plus 
		the roles of various APIs and the scalable Windows 
		architecture.

		Business Benefits of Alpha AXP
		------------------------------
		The business case for moving to Alpha AXP is the subject of 
		this session.  It outlines new business opportunities.


3:30		Client/Server and X Windows
		---------------------------
		Learn the benefits, trade-offs, and possible uses of each 
		approach.  Also, explore network traffic and processing load 
		concerns.

		OSF/1 on Alpha AXP
		------------------
		Digital presents its strategy, status, and direction for 
		implementing OSF/1 on Alpha AXP.

		Develop Client/Server Solutions
		-------------------------------
		You need an entirely new design paradigm for client/server.  
		See how to implement, maintain, and manage client/server 
		solutions.

		Working with Multiple Vendors
		-----------------------------
		An application developer shares the joys and pains of managing 
		relationships with multiple vendors.


4:30		RDB: Status and Directions
		--------------------------
		This presentation examines the strategies and futures planned 
		for Digital's database products.

		HP Interoperability
		-------------------
		Discover what's involved in achieving interoperability of 
		Digital-based applications with Hewlett-Packard platforms.

		Microsoft's Networking Strategy
		-------------------------------
		Microsoft presents an overview of its networking strategy and 
		products.

		PATHWORKS Opportunities
		-----------------------
		Digital's PATHWORKS is creating marketing opportunities for 
		independent developers.  This session gives you an inside look.


					SATURDAY MORNING

8:00		Apple MacIntosh Interoperability
		--------------------------------
		This session covers Appletalk, file server selection, file 
		storage, security, data sharing, print server components, and 
		DECnet.

		DCE for Distributed Applications
		--------------------------------
		Learn how Digital's DCE developer's kit can help you develop 
		client/server applications within OSF's DCE.

		Access Status and Directions
		----------------------------
		This session examines the strategies, status, and futures 
		associated with Access database product development.

		Software Licensing Benefits
		---------------------------
		Explore the approaches, issues, and benefits involved in user, 
		site, and system licensing plus the use of license-management 
		software.


9:00		OpenVMS on Alpha AXP
		--------------------
		Digital gives you a look at the status and direction of their 
		development of OpenVMS for Alpha AXP platforms.

		IBM Interoperability
		--------------------
		Identify the issues involved in achieving interoperability of 
		Digital-based applications with IBM mainframes and minis.

		Developing Applications for Microsoft Windows
		---------------------------------------------
		Learn more about the tools available for developing Windows 
		applications.

		Niches of Profitability
		-----------------------
		See how small products-based companies are developing service 
		niches to expand their profitability.


10:00		Windows NT on Alpha AXP
		-----------------------
		The best of both worlds.  See where Windows NT fits into the 
		enterprise on Digital's powerful new computing platform.

		Migrating to Client/Server
		--------------------------
		Understand business and technical approach for migrating from 
		timeshared or standalone models.

		Windows Open Services Architecture (WOSA)
		-----------------------------------------
		Microsoft describes its approach for creating an open 
		architecture and integrating it with Digital's NAS.

		Direct Marketing
		----------------
		Explores how to develop direct marketing campagins that 
		maximize ROi.  What works, and what doesn't.


11:00		Application Downsizing
		----------------------
		Look at the driving forces and technical implications of 
		moving applications from large systems to client/server 
		networks.

		PATHWORKS API Overview
		----------------------
		A review of PATHWORKS APIs, including the socket API for 
		Windows NT and Windows products.

		Progress:  Database Directions
		------------------------------
		Progress Software presents current strategies, status, and 
		futures for their database products.

		Effective Telemarketing
		-----------------------
		Learn to use telemarketing to generate leads, sell products, 
		increase sales, and improve your bottom line.


				SATURDAY AFTERNOON

1:30		PATHWORKS Interoperability
		--------------------------
		Understand how PATHWORKS functions over different networking 
		protocols and how these work together.

		Multimedia
		----------
		Multimedia is a highly touted but little understood technology.
  		Learn about its future and what it can do for your 
		applications.

		Software Licensing Technology
		-----------------------------
		This discussion highlights the technologies major vendors are 
		building into operating systems to help you enforce licenses.

		Effective Strategic Alliances
		-----------------------------
		This case history shows how a successful start-up company 
		built a productive strategic alliance with an industry leader.


2:30 		Digital's Networking Strategy
		-----------------------------
		Get a clear understanding of Digital's networking strategy 
		plus the roles of its PATHWORKS and Team Links products.

		Middleware
		----------
		Can you write an appliation that runs on any hardware 
		platform?  Explore the promises, challenges, and realities	
		of middleware.

		Oracle:  Status and Directions
		------------------------------
		Oracle Corporation presents strategies, status, and futures 
		related to its database products.

		Grow and International Business
		-------------------------------
		How can you improve the sales of your products 
		internationally?  This session just might give you the answer, 
		plus practical tips.


3:30		SUN Interoperability
		--------------------
		Identify the issues involved in achieving interoperability of 
		Digital-based applications with SUN Microsystems platforms.

		Banyan Networking Strategy
		--------------------------
		Banyan presents an overview of its networking strategy and 
		products.

		Groupware
		---------
		Getting groups of people to work together on LANs can be a 
		challenge.  Review the strategies and issues involved.

		Market for Results
		------------------
		How can you market more effectively?  This no-nonsense 
		business approach to marketing will show you how.


4:30		Effective User Interfaces
		-------------------------
		What are the tradeoffs and principles involved in the design 
		of effective interfaces?  You'll get some answers in this 
		session.

		Joint Marketing Relationships
		-----------------------------
		Get the attention you want from hardware vendor sales and 
		marketing organizations.  Capitalize on their support.

		MS-DOS
		------
		Microsoft presents a more detailed overview of the future 
		directions of MS-DOS and its role in a Windows NT world.

		Raising Capital Today
		---------------------
		This session discusses alternatives open for raising capital 
		in this tight economy, and what you'll face when you try.

				SUNDAY MORNING WORKSHOPS

Our Sunday morning workshops are designed to give attendees the opportunity to 
get detailed information on selected topics.  These morning long sessions will 
include the demonstration of computer based tools and, in some cases, hands-on 
experience with the tools.

8:30-12:00	Migrating VMS Applications to Alpha AXP
		---------------------------------------
		This workshop presents a detailed review of how to move a 
		typical VMS application from a VAX platform to an Alpha AXP 
		platform.  Migration tools are explained and demonstrated.

		Designing Client/Server Applications
		------------------------------------
		The tools available for designing and implementing 
		client/server applications are explainedand demonstrated.  A 
		simple client/server application will be designed and 
		implemented during this workshop.

		Migrating UNIX applications to Alpha AXP
		----------------------------------------
		This workshop presents a detailed review of how to move a 
		typical UNIX application from a VAX platform to an Alpha AXP 
		platform.  Migration tools are explained and demonstrated.

		PATHWORKS APIs Technical Session
		--------------------------------
		Build on the concepts you've learned in the PATHWORKS API 
		overview session in this hands-on workshop.  It will explore 
		the technical aspects of PATHWORKS APIs in depth, and give you 
		the practical benefit of working with function calls and sample 
		programs.

		Market for Results
		------------------
		Effective marketing is a goal for any business.  This workshop 
		presents a logical, set-by-step approach for improving your 
		marketing activities on a return-on-investment basis.


				CONFERENCE INFORMATION

Location:	Sheraton New Orleans Hotel
		500 Canal Street
		New Orleans, LA 70130
		504-525-2500

		Located in the heart of New Orleans overlooking the Mississippi
 		River and the famous French Quarter.  
		Within walking distance to the Aquarium of the Americas, 
		Riverwalk, and Jackson Brewery shopping.  Only 14 miles (25 
		minutes) from the New Orleans International Airport.

Hotel Reservations:	Special room rates have been negotiated for conference 
			attendees.  Reservations must be made directly with 
			the Sheraton Hotel no later than January 25, 1993, 
			call (504) 525-2500 and refer to the Multivendor 
			Computing Developers Conference to ensure the special 
			rate of $119.

Transportation:		Airport RHODES Transportation offers daily scheduled
			service to and from New Orleans International Airport.  
			Vans depart for New Orleans hotels every 12-15 minutes 
			from outside the baggage area, ground level. The 
			service costs $10.00 one way.

Airline Information:	Arrange for the lowest available fares plus 5% 
			additional savings on Delta and Northwest Airlines 
			flights by calling the DECUS Conference Desk at 
			(800) 462-6507.

Meals:			Continental breakfasts and coffee breaks will be 
			provided.  Also, Lunch and dinner on Friday and lunch 
			on Saturday.

Dress:			Casual attire is suggested for the conference.  The 
			average daily temperature for New Orleans in February 
			ranges from 60-70 degrees F.

Message Center:		For your convenience, there will be an information 	
			desk and message center at the conference site.  Its 
			telephone number will be announced on site.

				REGISTRATION INFORMATION

Registration Fee:	The conference fee is $595 per person; $495 if 
			registered by February 12, 1993.  It includes the 
			conference program, continental breakfasts and coffee 
			breaks Friday through Sunday, lunch and dinner
			on Friday, and lunch on Saturday.

			To register for the $495 Fee:\Register by 
			February 12, 1993.  
			Complete the registration form and submit 
			electronically to:

			DEVELOPER_CONFERENCE or mail by February 12, 1993 to:

			Developer Conference
			c/o ISV Group
			Digital Equipment Corporation
			4 Results Way
			MRO4-1/H18
			Marlboro, MA 01752


		Payments may be in the form of check, money order, MasterCard, 
		VISA, American Express, or Diners Club/Carte Blance.  We do 
		not accept purchase order or government training forms for 
		payment.

		For information or assistance, call (508) 841-2864.

Onsite Registration:	Pre-registrations will not be accepted after 
		Feburary 12, 1993.  However, you may register on site at the 
		Sheraton New Orleans Hotel on Thursday, February 26, 4-10PM, 
		and Friday, February 27, 7:00AM to Noon.

Substitutions/Cancellations:	If you are unable to attend, you may 
		send a substitute by calling the DECUS office at 
		(508) 841-3502/3500/3511.  
		DECUS does not issue refunds for cancellations.


			Multivendor Computing Developers Conference


Name:

Company:

Street Address:

Mailstop:

PO Box:

City:

State:

Zip:

Work Telephone:

Home Telephone:

If requested we will provide reasonable accommodations for attendees with 
disabilities.  Please check whether you require:

Sign Language

Interpreter

Reader/Scribe

Assistive Listening Device

Other (please specify):

				Sunday Workshops

Admission to one workshop is offered as part of your registration fee.  Because 
space is limited reservations will be taken on a first come first serve basis.  
Please indicate your order of preference below:

- Migrating VMS Applications to Alpha AXP ___
- Migrating UNIX Applications to Alpha AXP ___
- Designing Client/Server Applications ___
- PATHWORKS APIs Technical Session ___
- Market for Results ___

Method of Payment:

- Check/Money Order
- Visa
- Diners Club/Carte Blanche
- MasterCard
- American Express


Total amount enclosed:

Credit Card #:

Expiration Date:

Name of Cardholder:


Please make checks or money orders payable to DECUS and mail to:

MULTIVENDOR COMPUTING DEVELOPERS CONFERENCE
DECUS
SHR1-4/D32
333 South Street
Shrewsbury, MA 01545-4935
-- 
DECUS -User Driven...
       Future focused on the art of delivering multiplatform computer technology

Jeff Killeen - DECUS U.S. Chapter NLC Chair | Email:killeen@eisner.decus.org
The NLC is the national council for DECUS's Local User Groups - come join us!
Newsgroups: comp.sys.novell