From: execed@pcinews.lonestar.org (Ron Seybold)
Subject: New NeXT newspaper
Date: Wed, 18 Nov 1992 03:24:26 GMT


First NeXT newspaper makes debut with NeXTStep 486 

AUSTIN, Texas - The first monthly newspaper devoted to the NeXT
marketplace will make its debut in March, as PCI delivers NeXTReview
to thousands of NeXTStation and NeXTStep customers.

The publication presents itself as the first newspaper for the entire
NeXTStep marketplace, including NeXT's booming commercial market and
new NeXTStep 486 customers. PCI vice president Tom Clark said the
exploding NeXT marketplace demands timely news coverage of its news,
products and object-oriented advantages.

"We believe that the NeXT community is ready for a monthly news source
to chronicle the success of NeXT in the marketplace," Clark said, "and
follow NeXTStep's object-oriented technology as it becomes the defacto
industry standard.  That is the mission for NeXTReview."

NeXTReview readers come from the NeXT customer database. Top
executives at NeXT said the newspaper is a new and important
information source for NeXTStep users.

"NeXTReview promises to be an important news and information journal
covering NeXTStep, object technology and its role in corporate
information systems," said NeXT president Peter Van Cuylenberg. "We at
NeXT are delighted to welcome PCI's NeXTReview as a major new
independent publication dedicated to NeXTStep technology."

The newspaper is an independent publication of PCI, a privately owned
publisher which has specialized in vendor-specific computer newspapers
for more than 13 years. NeXTReview will tap the news resources of an
organization that already produces Sun, HP, IBM and Silicon Graphics
workstation newspapers every month. PCI publications, grounded in the
experience of corporate computing professionals, are mailed to more
than 200,000 such customers worldwide.

NeXTReview will expand the NeXT market's coverage from the customer
perspective. Customer advice and news every month is integral to
NeXTReview, not extra. A Productivity Toolbox will feature product
perspectives for both developers and users. Customers will report on
how NeXT improved productivity at their firms. Product needs will be
examined from NeXT target market viewpoints, rather than a generalized
want list.

Integration Review reports on NeXT's progress in the business world.
Networking advice, articles from developers in the NeXTStep customer
base and a special server department provide information to get
NeXTStep working with other systems.

Object technology forms the technical heart of NeXTReview .  Object
Watch will track the progress of standards and other vendors' object
announcements, because no system is an island in today's computer
sites. Regular departments will cover Objective C, object-based
designing and database skills for object-oriented work.  An
ObjectMarket roundup offers a resource for firms buying or retooling
objects.

PCI's unique Observation Stations will provide a real-world evaluation
track for products. The stations are working customer sites, staffed
by computing professionals who work with products every day, not in a
lab simulating a business.

New product releases, application news stories or candidate materials
for integration profiles should be submitted to Ron Seybold, Executive
Editor, 12416 Hymeadow Dr., Austin, TX 78750, e-mailed to
next@pcinews.lonestar.org or faxed to 512-331-3900.  Immediate needs
are for columnists with Objective C and object-oriented design
experience, as well as first-person accounts of NeXT integration.
Editorial deadline for the first issue is Feb. 16 for an issue with a
March 16 street date.

Advertising information and media kits, as well as a special pilot
issue, are available by contacting PCI by phone at 512-250-9023.
Newsgroups: comp.sys.next.announce