From: price@mrktng.enet.dec.com ("Dave Price, UNIX Press Relations  21-Jul-1992 1754")
Newsgroups: biz.dec
Subject: DECnews/Digital to Enable OEM Innovation with Private Label Program
Date: 21 Jul 92 21:56:28 GMT
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||||||||||||  DEC n e w s  ||||||||||||||||||||||||||||||||||||||||||||||||
                                              Digital Equipment Corporation
                                          Maynard, Massachusetts 01754-2571
Editorial contact:

Richard Lee Goldberg                
(508) 635-8739




                  DIGITAL TO ENABLE OEM INNOVATION
                     WITH PRIVATE LABEL PROGRAM

             -- Availability of X-Terminal Advances is 
                      Newest Open Advantage --



MAYNARD, Mass. -- July 21, 1992 -- Digital Equipment Corporation 
today announced the availability of its X Window terminal technology 
with expanded offerings on a private label basis through selected 
"innovation partners."  These companies, high volume purchasers, 
including system vendors and large integrators, can now provide 
advanced terminal technologies from Digital in their own product 
offerings.  
     Like the merchant availability of Digital's high performance 
64-bit RISC computer, ALPHA, access to Digital's advanced line of X 
Window terminals, with unique high-value features such as LASTport, 
InfoServer and work group administration, speaks to new directions 
within Digital.
     "Digital has traditionally put its technology to work in 
support of its own systems level solutions," said Larry Cabrinety, 
vice president of Digital's Video, Image and Print Systems Group.  
"While we will continue to provide full-service solutions and 
products, the changing economics of the industry make it 
advantageous for Digital to provide our terminal technologies across 
the broadest possible operating systems base.  This new program is a 
perfect example of how Digital will work to earn its place in 
today's open systems environments."
     "Our private label program serves two key purposes," said Mark 
Uhrich, Manager of Private Label Business in Digital's Video, Image 
and Print Systems Group.  "First, it helps advance the open systems 
movement by making enabling technology available to a larger number 
of users.  More important, it also will enable both us and our 
partners to compete more effectively in market segments central to 
our respective businesses, in which competitive pressures grow 
stronger every day."
     The program to date encompasses all of Digital's video display 
terminals and related technologies.  This builds upon Digital's 
previously announced private label activities in text terminals, 
which are currently being supplied to a number of other companies.  
Private label features include firmware development, hardware 
modifications to customer specification, keyboard customization, 
user documentation, full product branding and packaging, and support 
from Digital's Six Sigma quality monitoring process.  
     "Digital is one of the leading volume producers of terminals.  
We believe that Digital's R&D resources, along with the economies of 
scale we have in manufacturing and purchasing, can be major assets 
for our innovation partners," said Larry Cabrinety.
     The program includes volume pricing in minimum quantities of 
3,000 units, the ability to purchase terminals without monitors, and 
a full menu of building block choices, including different 
keyboards, monitors, and support of many international languages and 
requirements.
     The product family includes monochrome, color and greyscale 
systems with screen sizes of 15", 17" and 19".  Also included in the 
family of offerings is Digital's patented image accelerator 
technology, which follows the XIE standards for CCITT compressed 
images.  All of the units are available now.
     "We have built upon our prior experience in terminals, both 
text and X Windows, and our superior reliability to produce a new 
line of products which are world class.  In addition to having 
state-of-the-art terminal performance, we have introduced 
innovations which give users superior performance and enhanced 
productivity.  Our InfoServer approach, which is optional, is an 
innovative architecture and gives substantial productivity and cost 
improvements for groups of users.  In addition, the same software 
runs on all members of the family.
     "The patented image accelerator option enables the 
decompression and display of images in less than one second and 
manipulation (e.g., rotation or expansion) in less than one-half 
second.  This is substantially faster than what can be done with 
other terminals, PCs, or workstations and yields important 
productivity improvements.  These are a few of the advantages that 
make our new X Window technology superior and ideally suited for 
many applications including, for example, commercial and customer 
service departments -- applications where flexible ease-of-access to 
multiple applications, data bases, hosts, scanned documents, and 
speed of response are important.
     "The press reviews of Digital's new X Windows technology have 
been very favorable.  By making this technology available to our 
partners to sell as part of their product lines, we help them be 
more competitive and provide better service to their customers.  
Obviously, we are excited about these products,"  said Mark Uhrich.
     Digital Equipment Corporation, headquartered in Maynard, 
Massachusetts, is the leading worldwide supplier of networked 
computer systems, software and services.  Digital pioneered and 
leads the industry in interactive, distributed and multivendor 
computing.  Digital and its partners deliver the power to use the 
best integrated solutions - from desktop to data center - in open 
information environments.
                                ####

Note to Editors:  X Window System is a trademark of the 
                  Massachusetts Institute of Technology. 


CORP/93/680
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