From: mcclellan@delni.dec.com (Rolf McClellan)
Subject: Re: DECUS Multivendor Nondisclosure Developers Conference
Organization: Digital Equipment Corporation
Date: Tue, 26 Jan 1993 18:43:27 GMT


In article <1993Jan25.152010.5008@spcvxb.spc.edu>, killeen@spcvxb.spc.edu (Jeff Killeen) writes...
> 
>		Multivendor Computing Developers Conference
> 
>			New Orleans, February 26-28, 1993
> 
> 
>The First Multivendor Computing Developers Conference Designed by 
>Third Parties for Third Parties
> 
>This is a challenging time for independent software developers, value-added 
>resellers, system integrators, and consultants.  Customers are calling for the 
>migration of products to multivendor client/server computing environments.  
>Vendors are adapting their business practices to new market realities.  And 
>third-party developers are increasingly forced to "bet the business" on their 
>strategic choice.
> 
>That's why Digial Equipment Corporation, Microsoft Corporation, Novell, and 
>other major vendors have joined to support this conference, a production of the 
>Independent Developers Group of the Digital Equipment Computer Users Society 
>(DECUS).
> 
>It's the first multivendor computing conference designed by third-party 
>executives who face the same problems you face every day.  As a result, it will 
>give you highly targeted, concise information that you can put to use right 
>away.  Information that will help you make the strategic product and business 
>decisions successfully, such as:
> 
>- Vendor technology plans for the next six to eighteen months
>- In-depth information on important new technologies, such as Digital's Alpha 
>  AXP technology and Microsoft's Windows NT operating system
>- How to migrate to a multivendor client/server computing model and position 
>  your business for the future
>- How to work profitably with multiple vendors
>- How other third-party developers are succeeding in a multivendor world
>- The business and marketing implications of technology evolution
> 
>So, if you're concerned about the impact of new technologies and vendor 
>marketing strategies on your businessm you should attend this conference.  You 
>won't find a better place to get the information you need, talk directly with 
>vendors about their plans, and explore new business strategies with your peers.
> 
>				HIGHLIGHTS
> 
> 
>The Multivendor Computing Developers Conference is designed to make it easy for 
>you to get the information you need.  Development of the conference concepts 
>and selection of session topics were guided by executives and managers from 
>leading independent development companies.  The result?  A program packed with 
>practical information presented by knowledgeable experts.
> 
>General Sessions
> 
>Friday morning, three general sessions will set the stage for the weekend.  
>They'll establish a context for understanding where computing technology is 
>headed and how its evolution will affect your products and business strategies 
>in the years ahead.  In particular, you'll find out what Digital and Microsoft 
>are planning with respect to third-party solution development.
> 
>Sessions
> 
>Forty-eight 50-minute sessions are planned for Friday afternoon and Saturday.  
>These sessions address topics of crucial interest to independent developers and 
>consultants - information you won't find anywhere else.  Included are 
>presentations of product strategies and new business practices by many of 
>today's leading vendors, including Digital, Microsoft, Oracle, Progress 
>Software, Novell, and Banyan.
> 
>Workshops
> 
>On Sunday morning, you'll get a chance to explore a selected topic in-depth, in 
>one of several morning-long workshops.  In highly interactive formats, you'll 
>see demonstrations of computer-based application development tools and 
>experience first-hand what's involved in developing solutions for today's 
>multivendor world.
> 
>Technology Showcase
> 
>Throughout the program, you'll have access to a demonstration area that
>presents computing technology from participating vendors.  Take the opportunity 
>to explore vendor products in-depth in this hands-on environment.
> 
>Opportunities to Network with Vendors and Peers
> 
>Join us for a reception 7-10 PM Thursday night.  Relax.  Meet conference 
>organizers and speakers.  Get to know managers from Digital, Microsoft, and 
>other leading vendors.  And swap information with other independent developers 
>and consultants in an informal setting.
> 
>On Friday at 6:30 PM, reinforce your new-found relationships at dinner.  And 
>finally, before departing the conference, wrap up your discussions at our 
>breakfast program on Sunday, 7:30-8:30 AM.
>
>				FRIDAY MORNING
> 
>8:30		Back to the Future: What Role will Your Products 
>		Play in the Year 2000?
> 
>		Multiprocessing.  Super chips.  Multimedia.  Home computing.  
>		How will these and other technological developments impact 
>		your products and business opportunities in the coming decade?
> 	 	This general session explores the evolution of computing 
>		technology through the year 2000.  It will help you develop a 
>		vision for the role your products play in the future and the 
>		enhancements you'll need to make to stay ahead of the 
>		technology curve.
> 
>9:30		Digital:  New Directions that Empower Third-Party Solution 
>		Development
> 
>		Digital is a company with a new president, and a renewed 
>		commitment to third-party solution development.  This session 
>		will inform you of the steps Digital is taking to help you to 
>		build better solutions that work within multivendor computing 
>		environments.  It will also discuss the Digital/Microsoft 
>		alliance from Digital's perspective, and expand on how the 
>		alliance benefits independent developers.
> 
>10:30		Microsoft:  New Technologies and Strategies Expand 
>		Third-Party Solution Capabilities
> 
>		Microsoft is a company on the move with new technologies and 
>		strategies that empower independent developers to improve 
>		their solutions.  This session will present these strategies, 
>		including the emerging roles of the new Windows NT, Windows, 
>		and MS-DOS operating systems.  It will also discuss the 
>		benefits of the Digital/Microsoft alliance from a Microsoft 
>		perspective.
> 
> 
> 
>					FRIDAY AFTERNOON
> 
>1:30		OpenVMS: Status and Directions
>		------------------------------
>		Learn about the move of Digital's primary operating system to 
>		open standards on both VAX and Alpha AXP platforms
> 
>		Novell Strategy and Status
>		--------------------------
>		Here's a fresh look at Novell's networking strategy and 
>		product directions.
> 
>		Windows NT: Status and Directions
>		---------------------------------
>		This briefing presents the goals and uses for the new Windows 
>		NT operating system.
> 
>		Successful Sales Techniques
>		---------------------------
>		This how-to session provides specific principles and examples 
>		of how to sell products and services in today's markets.
> 
> 
>2:30		Client/Server Case Study
>		------------------------
>		An independent developer recounts the approach, successes, and 
>		problems involved in a client/server implementation.
> 
>		Design for Interoperability
>		---------------------------
>		This session explores the issues enountered and methods used in 
>		designing solutions for a multivendor world.
> 
>		Microsoft's Windows Strategy
>		----------------------------
>		Microsoft discusses Windows 3.1 and Windows NT systems, plus 
>		the roles of various APIs and the scalable Windows 
>		architecture.
> 
>		Business Benefits of Alpha AXP
>		------------------------------
>		The business case for moving to Alpha AXP is the subject of 
>		this session.  It outlines new business opportunities.
> 
> 
>3:30		Client/Server and X Windows
>		---------------------------
>		Learn the benefits, trade-offs, and possible uses of each 
>		approach.  Also, explore network traffic and processing load 
>		concerns.
> 
>		OSF/1 on Alpha AXP
>		------------------
>		Digital presents its strategy, status, and direction for 
>		implementing OSF/1 on Alpha AXP.
> 
>		Develop Client/Server Solutions
>		-------------------------------
>		You need an entirely new design paradigm for client/server.  
>		See how to implement, maintain, and manage client/server 
>		solutions.
> 
>		Working with Multiple Vendors
>		-----------------------------
>		An application developer shares the joys and pains of managing 
>		relationships with multiple vendors.
> 
> 
>4:30		RDB: Status and Directions
>		--------------------------
>		This presentation examines the strategies and futures planned 
>		for Digital's database products.
> 
>		HP Interoperability
>		-------------------
>		Discover what's involved in achieving interoperability of 
>		Digital-based applications with Hewlett-Packard platforms.
> 
>		Microsoft's Networking Strategy
>		-------------------------------
>		Microsoft presents an overview of its networking strategy and 
>		products.
> 
>		PATHWORKS Opportunities
>		-----------------------
>		Digital's PATHWORKS is creating marketing opportunities for 
>		independent developers.  This session gives you an inside look.
> 
>
>					SATURDAY MORNING
> 
>8:00		Apple MacIntosh Interoperability
>		--------------------------------
>		This session covers Appletalk, file server selection, file 
>		storage, security, data sharing, print server components, and 
>		DECnet.
> 
>		DCE for Distributed Applications
>		--------------------------------
>		Learn how Digital's DCE developer's kit can help you develop 
>		client/server applications within OSF's DCE.
> 
>		Access Status and Directions
>		----------------------------
>		This session examines the strategies, status, and futures 
>		associated with Access database product development.
> 
>		Software Licensing Benefits
>		---------------------------
>		Explore the approaches, issues, and benefits involved in user, 
>		site, and system licensing plus the use of license-management 
>		software.
> 
> 
>9:00		OpenVMS on Alpha AXP
>		--------------------
>		Digital gives you a look at the status and direction of their 
>		development of OpenVMS for Alpha AXP platforms.
> 
>		IBM Interoperability
>		--------------------
>		Identify the issues involved in achieving interoperability of 
>		Digital-based applications with IBM mainframes and minis.
> 
>		Developing Applications for Microsoft Windows
>		---------------------------------------------
>		Learn more about the tools available for developing Windows 
>		applications.
> 
>		Niches of Profitability
>		-----------------------
>		See how small products-based companies are developing service 
>		niches to expand their profitability.
> 
> 
>10:00		Windows NT on Alpha AXP
>		-----------------------
>		The best of both worlds.  See where Windows NT fits into the 
>		enterprise on Digital's powerful new computing platform.
> 
>		Migrating to Client/Server
>		--------------------------
>		Understand business and technical approach for migrating from 
>		timeshared or standalone models.
> 
>		Windows Open Services Architecture (WOSA)
>		-----------------------------------------
>		Microsoft describes its approach for creating an open 
>		architecture and integrating it with Digital's NAS.
> 
>		Direct Marketing
>		----------------
>		Explores how to develop direct marketing campagins that 
>		maximize ROi.  What works, and what doesn't.
> 
> 
>11:00		Application Downsizing
>		----------------------
>		Look at the driving forces and technical implications of 
>		moving applications from large systems to client/server 
>		networks.
> 
>		PATHWORKS API Overview
>		----------------------
>		A review of PATHWORKS APIs, including the socket API for 
>		Windows NT and Windows products.
> 
>		Progress:  Database Directions
>		------------------------------
>		Progress Software presents current strategies, status, and 
>		futures for their database products.
> 
>		Effective Telemarketing
>		-----------------------
>		Learn to use telemarketing to generate leads, sell products, 
>		increase sales, and improve your bottom line.
> 
>
>				SATURDAY AFTERNOON
> 
>1:30		PATHWORKS Interoperability
>		--------------------------
>		Understand how PATHWORKS functions over different networking 
>		protocols and how these work together.
> 
>		Multimedia
>		----------
>		Multimedia is a highly touted but little understood technology.
>  		Learn about its future and what it can do for your 
>		applications.
> 
>		Software Licensing Technology
>		-----------------------------
>		This discussion highlights the technologies major vendors are 
>		building into operating systems to help you enforce licenses.
> 
>		Effective Strategic Alliances
>		-----------------------------
>		This case history shows how a successful start-up company 
>		built a productive strategic alliance with an industry leader.
> 
> 
>2:30 		Digital's Networking Strategy
>		-----------------------------
>		Get a clear understanding of Digital's networking strategy 
>		plus the roles of its PATHWORKS and Team Links products.
> 
>		Middleware
>		----------
>		Can you write an appliation that runs on any hardware 
>		platform?  Explore the promises, challenges, and realities	
>		of middleware.
> 
>		Oracle:  Status and Directions
>		------------------------------
>		Oracle Corporation presents strategies, status, and futures 
>		related to its database products.
> 
>		Grow and International Business
>		-------------------------------
>		How can you improve the sales of your products 
>		internationally?  This session just might give you the answer, 
>		plus practical tips.
> 
> 
>3:30		SUN Interoperability
>		--------------------
>		Identify the issues involved in achieving interoperability of 
>		Digital-based applications with SUN Microsystems platforms.
> 
>		Banyan Networking Strategy
>		--------------------------
>		Banyan presents an overview of its networking strategy and 
>		products.
> 
>		Groupware
>		---------
>		Getting groups of people to work together on LANs can be a 
>		challenge.  Review the strategies and issues involved.
> 
>		Market for Results
>		------------------
>		How can you market more effectively?  This no-nonsense 
>		business approach to marketing will show you how.
> 
> 
>4:30		Effective User Interfaces
>		-------------------------
>		What are the tradeoffs and principles involved in the design 
>		of effective interfaces?  You'll get some answers in this 
>		session.
> 
>		Joint Marketing Relationships
>		-----------------------------
>		Get the attention you want from hardware vendor sales and 
>		marketing organizations.  Capitalize on their support.
> 
>		MS-DOS
>		------
>		Microsoft presents a more detailed overview of the future 
>		directions of MS-DOS and its role in a Windows NT world.
> 
>		Raising Capital Today
>		---------------------
>		This session discusses alternatives open for raising capital 
>		in this tight economy, and what you'll face when you try.
>
>				SUNDAY MORNING WORKSHOPS
> 
>Our Sunday morning workshops are designed to give attendees the opportunity to 
>get detailed information on selected topics.  These morning long sessions will 
>include the demonstration of computer based tools and, in some cases, hands-on 
>experience with the tools.
> 
>8:30-12:00	Migrating VMS Applications to Alpha AXP
>		---------------------------------------
>		This workshop presents a detailed review of how to move a 
>		typical VMS application from a VAX platform to an Alpha AXP 
>		platform.  Migration tools are explained and demonstrated.
> 
>		Designing Client/Server Applications
>		------------------------------------
>		The tools available for designing and implementing 
>		client/server applications are explainedand demonstrated.  A 
>		simple client/server application will be designed and 
>		implemented during this workshop.
> 
>		Migrating UNIX applications to Alpha AXP
>		----------------------------------------
>		This workshop presents a detailed review of how to move a 
>		typical UNIX application from a VAX platform to an Alpha AXP 
>		platform.  Migration tools are explained and demonstrated.
> 
>		PATHWORKS APIs Technical Session
>		--------------------------------
>		Build on the concepts you've learned in the PATHWORKS API 
>		overview session in this hands-on workshop.  It will explore 
>		the technical aspects of PATHWORKS APIs in depth, and give you 
>		the practical benefit of working with function calls and sample 
>		programs.
> 
>		Market for Results
>		------------------
>		Effective marketing is a goal for any business.  This workshop 
>		presents a logical, set-by-step approach for improving your 
>		marketing activities on a return-on-investment basis.
> 
>
>				CONFERENCE INFORMATION
> 
>Location:	Sheraton New Orleans Hotel
>		500 Canal Street
>		New Orleans, LA 70130
>		504-525-2500
> 
>		Located in the heart of New Orleans overlooking the Mississippi
> 		River and the famous French Quarter.  
>		Within walking distance to the Aquarium of the Americas, 
>		Riverwalk, and Jackson Brewery shopping.  Only 14 miles (25 
>		minutes) from the New Orleans International Airport.
> 
>Hotel Reservations:	Special room rates have been negotiated for conference 
>			attendees.  Reservations must be made directly with 
>			the Sheraton Hotel no later than January 25, 1993, 
>			call (504) 525-2500 and refer to the Multivendor 
>			Computing Developers Conference to ensure the special 
>			rate of $119.
> 
>Transportation:		Airport RHODES Transportation offers daily scheduled
>			service to and from New Orleans International Airport.  
>			Vans depart for New Orleans hotels every 12-15 minutes 
>			from outside the baggage area, ground level. The 
>			service costs $10.00 one way.
> 
>Airline Information:	Arrange for the lowest available fares plus 5% 
>			additional savings on Delta and Northwest Airlines 
>			flights by calling the DECUS Conference Desk at 
>			(800) 462-6507.
> 
>Meals:			Continental breakfasts and coffee breaks will be 
>			provided.  Also, Lunch and dinner on Friday and lunch 
>			on Saturday.
> 
>Dress:			Casual attire is suggested for the conference.  The 
>			average daily temperature for New Orleans in February 
>			ranges from 60-70 degrees F.
> 
>Message Center:		For your convenience, there will be an information 	
>			desk and message center at the conference site.  Its 
>			telephone number will be announced on site.
>
>				REGISTRATION INFORMATION
> 
>Registration Fee:	The conference fee is $595 per person; $495 if 
>			registered by February 12, 1993.  It includes the 
>			conference program, continental breakfasts and coffee 
>			breaks Friday through Sunday, lunch and dinner
>			on Friday, and lunch on Saturday.
> 
>			To register for the $495 Fee:\Register by 
>			February 12, 1993.  
>			Complete the registration form and submit 
>			electronically to:
> 
>			DEVELOPER_CONFERENCE or mail by February 12, 1993 to:
> 
>			Developer Conference
>			c/o ISV Group
>			Digital Equipment Corporation
>			4 Results Way
>			MRO4-1/H18
>			Marlboro, MA 01752
> 
> 
>		Payments may be in the form of check, money order, MasterCard, 
>		VISA, American Express, or Diners Club/Carte Blance.  We do 
>		not accept purchase order or government training forms for 
>		payment.
> 
>		For information or assistance, call (508) 841-2864.
> 
>Onsite Registration:	Pre-registrations will not be accepted after 
>		Feburary 12, 1993.  However, you may register on site at the 
>		Sheraton New Orleans Hotel on Thursday, February 26, 4-10PM, 
>		and Friday, February 27, 7:00AM to Noon.
> 
>Substitutions/Cancellations:	If you are unable to attend, you may 
>		send a substitute by calling the DECUS office at 
>		(508) 841-3502/3500/3511.  
>		DECUS does not issue refunds for cancellations.
> 
>
>			Multivendor Computing Developers Conference
> 
> 
>Name:
> 
>Company:
> 
>Street Address:
> 
>Mailstop:
> 
>PO Box:
> 
>City:
> 
>State:
> 
>Zip:
> 
>Work Telephone:
> 
>Home Telephone:
> 
>If requested we will provide reasonable accommodations for attendees with 
>disabilities.  Please check whether you require:
> 
>Sign Language
> 
>Interpreter
> 
>Reader/Scribe
> 
>Assistive Listening Device
> 
>Other (please specify):
> 
>				Sunday Workshops
> 
>Admission to one workshop is offered as part of your registration fee.  Because 
>space is limited reservations will be taken on a first come first serve basis.  
>Please indicate your order of preference below:
> 
>- Migrating VMS Applications to Alpha AXP ___
>- Migrating UNIX Applications to Alpha AXP ___
>- Designing Client/Server Applications ___
>- PATHWORKS APIs Technical Session ___
>- Market for Results ___
> 
>Method of Payment:
> 
>- Check/Money Order
>- Visa
>- Diners Club/Carte Blanche
>- MasterCard
>- American Express
> 
> 
>Total amount enclosed:
> 
>Credit Card #:
> 
>Expiration Date:
> 
>Name of Cardholder:
> 
> 
>Please make checks or money orders payable to DECUS and mail to:
> 
>MULTIVENDOR COMPUTING DEVELOPERS CONFERENCE
>DECUS
>SHR1-4/D32
>333 South Street
>Shrewsbury, MA 01545-4935
>-- 
>DECUS -User Driven...
>       Future focused on the art of delivering multiplatform computer technology
> 
>Jeff Killeen - DECUS U.S. Chapter NLC Chair | Email:killeen@eisner.decus.org
>The NLC is the national council for DECUS's Local User Groups - come join us!
Rolf McClellan         mcclellan@delni.dec.com