From: gio@sousa.ltn.dec.com (Giovanni Della-Libera)
Newsgroups: rec.arts.tv.soaps
Subject: SB: Russia Nielsens...
Date: 19 Aug 92 13:49:08 GMT
Organization: Digital Equipment Corporation, Littleton, MA

Found this posted to rec.arts.tv and thought that I would post it to 
those SB fans out there.  Now if only foreign ratings counted, SB
would be on forever...

snopes%club33@stlth.enet.dec.com (snopes) writes:

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The Hollywood Reporter
Thursday, August 13, 1992

                        'Disney' tops in Russia houses

       TV viewers there watch fewer than 3 hours a day, Gallup Poll finds

   LONDON -- "Disney Presents" was the most recognized Western program,
followed by "Santa Barbara," "Warner Week," the BBC's "Second Russian
Revolution" and "Dallas," in the first comprehensive poll of Russian viewers.

   Viewers also give Western advertising substantially higher marks on
believability than their own domestic advertising, according to the sampling
survey for the Russian Media Monitor.  It will be published today.

   "We've waited 50 years to measure the impact of the West on Russian values
and society," said Gordon Heald, managing director of the Gallup Poll, which
conducted the survey.

   The Russian Media Monitor was set up in January as a joint venture between
the Gallup Poll, consulting firm Invizible Arts and advertising agency BBDO
Marketing.  Heald said subscriptions from companies, including Disney, had been
high enough to cover the costs of the surveys.

   In program recall for April and May, "Disney Presents" came in at 83%
followed by "Santa Barbara's" 53% and "Warner Week's" 49%.  "Second Russian
Revolution" came in at 35%, "Pepsi Wired" at 20% and "Dallas" at 10%.

   Pepsi Cola is the best-known brand to television viewers, closely followed
by Coca-Cola and Johnson & Johnson, according to the research.

   "Russia must be one of the few countries where Pepsi comes in ahead of
Coca-Cola," Heald said.  Pepsi sponsors a fortnightly pop concert, "Pepsi
Wired," on Saturday night television.

   According to the survey, Russians watch fewer than three hours of television
a day, putting it in the middle of Gallup's survey of viewing habits in 15
European countries.

   Ostankino (formerly the national channel Gostelradio) is the preferred
channel with 17% more viewership than the newer Russian National Channel.
Foreign services come in low on the survey: Superchannel on the Moscow channel
at 9%, ITN news on the Moscow channel at 3% and CNN at 1%.

   The survey was based on 600 monthly face-to-face interviews and a daily
diary, and will be conducted on a monthly basis.

+-----------------------------------------------------------------------------+
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|    David Mikkelson  Digital Equipment Corporation, Culver City, CA  USA     |
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***************************************************
Giovanni Della-Libera   | All standard disclaimers
gio@athena.mit.edu      | apply...
gio@tallis.enet.dec.com | no quote yet
gio@sousa.ltn.dec.com   | but searching...
***************************************************
Newsgroups: rec.arts.disney,rec.arts.tv
Subject: Re: 'Disney' tops in Russia houses
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