From: pianoman@misseye.uucp (Alan D. Ray)
Newsgroups: comp.sys.amiga.misc
Subject: Re:  .info Magazine has "suspended operations"
Date: 14 Apr 92 21:37:56 GMT
Organization: Not an Organization

In article <caw.08fp@miroc.Chi.IL.US> caw@miroc.Chi.IL.US (Christopher A. Wichura) writes:
>In article <69sj#3+.damiel@netcom.com> damiel@netcom.com (Paul Theodoropoulos) writes:
>>Harv@cup.portal.com (Harv R Laser) writes:
>>>Now (as the politicians might say) That being said... something
>>>sad happened a few days ago.  .info suspended operations.  God
>>
>>a "charitable donation"? Do they need an infusion of cash or is it
>>deeper than that? i think the one real failing of .info is their
>>re-subscription method - they don't send out any "your subscription
>>is due" letters, and i think a number of people just wind up letting
>>the sub lapse. Granted, the current method is more cost effective in
>>the short term, but i'd bet it loses bad in getting people to repeat
>>their sub.
>
>I agree that is also sad that .info is having trouble.  I've been reading it
>since the 64 days, and it has indeed improved over the years.  Still, in
>comparison to something like Amiga World, it just looks plain kludgie.  Sure,
>the articles are just as good, but I know a lot of people who never gave it a
>serious chance because they though it looked too childish.
>
>I have to say that I'm not entirely surprised to here this news.  If you look
>at recent issues of .info, the number of advertisements has gone way down
>(Amiga World gets gobs and gobs of them in comparison) and that's what really
>hurts.  I've not a clue about how to run a magazine, but it would seem to me
>that they make a rather substantion chunk of their money from their
>advertisers and the substription lapse problem described above is probably
>not as big a part of the grand scheme of things.  Why don't they get the
>adds?  Probably because 1) the magazine looks kludged together and is
>perceived as a gamer's mag, 2) the nation's economy is not hot in any sense
>of the word and advertisers don't have the money to put adds in a lot of
>magazines so they do it in the ones they perceive has having a better target
>marked and because of 1), this means .info looses out.
>
>It's too bad, though.
>-=> CAW
>
>--
>
>Christopher A. Wichura                Multitasking.  Just DO it.
>caw@miroc.chi.il.us  (my amiga)                          ...the Amiga way...
>u12401@uicvm.uic.edu (school account)


What's especially ironic about .info's demise is that several years
ago, when they were still Info-64, they predicted the demise of
Compute! and said something to the effect of "the marketplace
will decide the fate of Compute!" or something like that.
Well, Compute's still going (minus the "!"); I guess by covering
MS-DOS, they were able to make it, whereas with .info....well I
guess the marketplace DID decide.
A damn shame really.


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Newsgroups: comp.sys.amiga.misc