Newsgroups: biz.americast.samples
From: usa-post@AmeriCast.Com
Organization: American Cybercasting
Subject: Sample USA Today ads Fri, Aug 28 1992
Date: Fri, 28 Aug 92 05:22:47 EDT

This is an actual portion of the electronic edition of the USA Today, as
distributed by American Cybercasting.  For more information, send e-mail
to usa@AmeriCast.com or write to POB 575, Aurora, OH 44202.

08-28 0000
DECISIONLINE: Advertising
USA TODAY Update
Aug. 28-30, 1992
Source: USA TODAY:Gannett National Information Network
    
ANTI-GANG AD UNDER FIRE:
   A television commercial intended to keep young black men from 
joining street gangs in the Chicago suburb of Evanston is under 
fire from community groups. The 30-second black-and-white ad by 
the Evanston Human Relations Commission depicts a neo-Nazi 
skinhead, a Ku Klux Klansman and a black male street gang member. 
The number of slayings of blacks attributed to each group appears 
on the screen.
(For more, see special Gang package below.)
    
TWO MAGAZINES ARE SPONSORED:
   Infomercials have spread to print. Readers should beware of two 
new "sponsored" magazines: Jenny Craig's Your Body, Your Health 
and the Mary Kay-sponsored Beauty. The ads are prominently 
displayed and the advertisers are mentioned in the articles. An 
article profiles Jenny Craig weight-loss success stories; a piece 
in Beauty heralds the opportunities offered by Mary Kay Cosmetics.
    
MEDIA CAMPAIGN TARGETS BLACKS:
   Major-league baseball has launched a two-pronged effort to woo 
African-Americans, using targeted media and grass-roots 
approaches. Included in the campaign is a series of six print ads 
that began in the May issue of Ebony and the April 20 issue of 
Jet, and radio spots on the American Urban Radio Network. They're 
also buying time on Black Entertainment Television.
    
MLB FOLLOWS OTHER MARKETERS:
   John Cordova, director of marketing for the Milwaukee Brewers 
says that "in the '50s and '60s, there was a large black following 
for the (then Milwaukee) Braves," and getting those fans back is 
now a matter of applying principles of target marketing. "Every 
major consumer products marketer in the country does it, and there 
is no reason why we shouldn't," he says.
    
NEGATIVE ADS BACKFIRE:
   Democratic senatorial candidates Jim Moody and Joe Checota in 
Washington, who have traded harsh attacks on each other in recent 
days, said Thursday they would withdraw their negative political 
ads. The verbal ceasefire came as a Republican pollster reported 
Sen. Bob Kasten's re-election campaign had gained ground as the 
two Democratic candidates waged a negative television air war.
    
NISSAN WINS COURT CASE:
   Nissan Motor says a federal court ruled in its favor in a 
trademark case over the name of its new sedan, the Altima. Nissan 
says the court denied a request by computer maker Altima Systems 
for a temporary restraining order over the use of the Altima name. 
The Altima sedan will be launched Tuesday.
    
3,800 ADS RAN DURING OLYMPICS:
   NBC aired more than 3,800 TV ads during the Barcelona Olympics. 
An Olympic TV viewer survey by Southfield, Mich.-based Creative 
Marketing Consultants says 87% of viewers indicated appreciation 
for sponsors. Coca-Cola had the most Olympic TV ads - 146 - and 
led in consumer recall.
    
NFL NOT SELLING WELL:
   National Football League preseason ratings are down 10%, to 
6.1, from a year ago, according to the Nielsen Ratings. There's 
even more bad news: With the regular season just nine days away, 
NBC and CBS still have 35% to 40% of unsold NFL commercial time.
    
BEST WESTERN MOVES ACCOUNT:
   Best Western International of Phoenix, Ariz., has named Lord, 
Dentsu & Partners of Los Angeles to handle creative and media 
planning on its estimated $15 million North American account, at 
least through the end of the year. Karsh & Hagan of Englewood, 
Colo., formerly handled the account.
    
TYCO CONSOLIDATES ACCOUNT:
   Tyco Toys of Mount Laurel, N.J., has named Bozell of London to 
handle its estimated $30 million European account, Advertising Age 
reports. The account had previously been held by various local 
agencies. There was no formal review. Bozell's New York office 
handles Tyco's U.S. account, estimated to be $55 million.
    
SPECIAL PACKAGE ON GANG:
    
AD CALLS MEMBERS `TRAITORS':
   An anit-gang ad running in the Chicago suburb of Evanston is 
causing a controversy. "If they were giving medals for killing 
black people," the announcer says, the neo-Nazi would win a bronze 
medal, the KKK member a silver and the street gang member the 
gold. ... If you're in a gang, you're not a brother. You're a 
traitor."
    
COMMISSION STANDS BEHIND AD:
   The Evanston Human Relations Commission Director Owen Thomas 
says the ad, which has yet to run on a major TV station, will make 
young blacks think twice. "It's a damn good commercial," he says. 
But many disagree. Some disrupted a public screening two weeks 
ago, calling it racist.
    
GROUP SAYS PROBLEM IS MISSTATED:
   The Consolidated Committee of Concerned Black Men said the ad 
supports stereotypes that all "black males are either gang 
members, criminals or at least suspects." The ad "misstates the 
problem," says Operation PUSH Executive Director Janette Wilson. 
"How will this commercial reduce violence and increase the value 
of life? Or make behavior more positive?"
    
AD GETS SUPPORT:
   The Evanston chapter of Mothers Against Gangs supports the 
video. "Something is better than nothing," spokeswoman Anna Wright 
says. But she sees how it could offend. "Hate group murders and 
street gang murders happen for entirely different reasons. I don't 
think it's fair to link them," Wilson says.
(End of package.)
    
Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of 
USA TODAY Update (Copyright, 1992) for further distribution 
violates federal law.
    

This article is copyright 1992 Gannett News Service.  Redistribution to
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