From: demodb@manchester.dab.ge.com
Newsgroups: sci.virtual-worlds
Subject: TECH: GE/SEGA Technology -- Official Press Release
Date: 30 Sep 92 21:31:08 GMT
Organization: University of Washington
Originator: hlab@milton.u.washington.edu



     Over the past few weeks I've been receiving inquires from news group
     subscribers on a possible GE/SEGA technology agreement. The following
     information is a copy of the official news release by GE and SEGA
     marketing groups.

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                 GE, SEGA Announce Computer Graphics Breakthough

     Daytona Beach, Florida ... GE's Simulation and Control Systems Department
     a unit of GE Aerospace, has signed a Technical Assistance and License
     Agreement with Sega Enterprises, Ltd., Tokyo, Japan that will harness GE's
     image processing technology to Sega's best-selling video and arcade games.
     The agreement calls for Sega to incorporate GE's unique photo-texture
     capability into low-cost computer graphics boards, adding a new dimension
     of realism to Sega's next generation of arcade game products.

     GE's Daytona Beach operation, a world leader in providing simulation and
     training systems, pioneered the use of phototexture in sophisticated
     mission rehearsal trainers build for U.S. Air Force special operations
     forces. Photo-texture technology gives image generators the ability to
     produce continous, life-like imagery drawn from real-world photographic
     sources. The GE/Sega agreement is a breakthrough in converting highly
     specialized training systems technology to low-cost computer graphics
     for widespread use in the commercial sector.

     Pete Kujawski, General Manager of GE's Dayona Beach operation said, "Our
     agreement with Sega is part of a major thrust to meet the demand for 
     low-cost, high performance image generators. We will soon announce next
     generation products combining the considerable edge we already have in
     performance with the small size, high reliability and very low cost
     incorporated in the Sega initiative".

     The Technical Assistance and License Agreement between GE and Sega is the
     first step in a long-term relationship that will see both companies
     join forces in the development of highly realistic amusement products.

     Commenting on the accord, a Sega spokesman said, "We have already developed
     computer graphics hardware, to which we are going to introduce GE's
     image processing techmology. We expect the agreement will enable us to
     develope totally new "photo texure" arcade games with enhanced graphics
     ability that we have never seen before. We strongly believe the 
     agreement will greatly contribute to amusement development".

     Sega Enterprises, Ltd. is a world leader in high-tech entertainment product
s
     both for consumer and commercial use, with estimated sales of $2.4 billion
     for the year ending March 1993. Sega's three major business areas are
     consumer products, including popular home video games Genesis and Game
     Gear; amusement center operations; and amusement machine sales.

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     Bob Hichborn
     General Electric Co.
     Advanced Product Applications
 
     Phone 904-239-2704
     Fax   904-239-2924
     E-mail  demodb@sunny.dab.ge.com