Newsgroups: bit.listserv.gaynet
Date:         Sat, 15 Aug 1992 22:17:08 -0400
From:         gaynet@ATHENA.MIT.EDU
Subject:      GayNet Digest Volume 5 Issue 629

In this issue:
                Kmart book buyer Lynn Bond 203-352-2216
                           The Boston Reader
                             PHILIP MORRIS
                      found in Christian American
                          something else found
                          march on washington?
                            Gabriel's story

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----------------------------------------------------------------------

Date: Sat, 15 Aug 92 14:21 GMT
From: "G. Gabriel Ben-Yosef" <0003505072@mcimail.com>
Subject: Kmart book buyer Lynn Bond 203-352-2216

Well, I already called the 800 numbers for Kmart and Walgreens when someone
posted the number for the book buyer for Kmart Lynn Bond at 203-352-2216.
I called her, got her voice mail, and left a message with my name and phone
number.  Well, wouldn't you know that I got a returned call on my machine!
Alison, Lynn's secretary, and I will speak on Monday and I'll keep ya all
posted.  Call!

------------------------------

Date: Sat, 15 Aug 92 17:25 GMT
From: "G. Gabriel Ben-Yosef" <0003505072@mcimail.com>
Subject: The Boston Reader

Mike Montgomery (michael@pucc.princeton.edu) asked for the address for
the Boston Reader.  Well, here it is:

 The Boston Reader
 Founded in 1991
 Queer News, Opinion, Arts & Culture
 William Castronuovo, Editor and Publisher
 PO Box 38-2828
 Harvard Square Station
 Cambridge, MA  02238-2828
 Tel: 617-424-7222
 Fax: 617-424-9293
 Distribution: Free-of-charge at high-traffic locations (50c at some
   newsstands) in the Boston, Cambridge and Provincetown regions
 Subscriptions: $39 for one year

If you want to email me your address privately, then I'll pop one in the
mail for you.

Gabriel (in Boston)
gbenyosef@mcimail.com

------------------------------

Date: Sat, 15 Aug 1992 12:15:52 -0700 (PDT)
From: Loren Meissner <lmeissne@u.washington.edu>
Subject: PHILIP MORRIS
Mime-Version: 1.0

At last, the long (85 millimeters long?) awaited moment has arrived.
I've had a few requests to type in the FULL   Philip Morris story that
I posted parts of a few days ago, so here goes:
(Disclaimers: I am posting this for informational purposes only. The views
expressed in the story are not necessarily my own. Please do not flame me
or mention me in any flames related to this story. This story
reprinted without permission. Typos are mine. [Material in brackets
[] is mine]. Thanks.)
 ------
THE WALL STREET JOURNAL.   Thursday August 13, 1992. Page B1

Advertising [Column] by Joanne Lipman

PHILIP MORRIS TO PUSH BRAND ON GAY MEDIA

The tobacco industry, after being beaten back in its controversial efforts
to woo blacks and women, may be turning its marketing muscle on another
minority: homosexuals.
   In a move that could prompt renewed fury over tobacco marketing,
industry giant, Philip Morris Cos. next month will unveil Benson & Hedges
Special Kings  - an 85-millimeter version of its longer, upscale smoke -
with ads directed in part at the homosexual market. Among other
publications, the brand's introductory ad campaign is scheduled to appear
in the October/November issue of Genre, a fashion and life style magazine
for homosexual men. The ad campaign apparently marks the first time that a
major tobacco company has advertised in the national gay press.
   Philip Morris stressed that its new Kings brand, scheduled to be
introduced Sept. 7, is geared to young, affluent smokers, not just
homosexuals. Philip Morris plays down advertising in homosexual magazines,
saying Genre represents only a tiny fragment of a media plan  that
includes such mass publications as Esquire and GQ. The brand is designed
for smokers 21 to 34, male and female, a spokeswoman said. "Genre happens
to reach part of the market we're looking for."
   Yet the move to advertise in the national gay press is unprecedented
for a tobacco company as conservative as stodgy Philip Morris, the very
company behind the macho Marlboro Man.  It reflects the economic realities
facing all tobacco marketers today. Smoking continues to decline at a
rapid clip and loyalty to premium-priced brands is eroding.
     The gay market, meanwhile, "has more brand loyalty and discretionary
dollars," says Don Tuthill, Genre's publisher. "We're the people who spend
a few more dollars, and we'd probably switch brands" to support a marketer
that caters to homosexuals.
   Philip Morris's plans to include the homosexual-oriented publication in
its advertising is already inflaming critics. "We're opposed to any kind
of targetting, whether its youth, women, blacks, hispanics and now gays,"
said Scott Ballin [sic] a spokesman for the anti-smoking group Coalition
for Smoking or Health, when told of the cigarette giant's campaign.
    For the critics, Philip Morris's pursuit of homosexuals is reminiscent
of efforts of the rival RJR Nabisco to  target blacks and blue-collar
women. More than two years ago the public outcry over those plans forced
RJR to shelve Uptown, a smoke targeted to blacks. Shortly afterward, RJR
also succumbed to public pressure and dumped Dakota, a sort of female
version of Marlboro designed to appeal to "virile females."
    Philip Morris's effort-even as part of a far broader marketing mix -
amounts to "the same thing," Mr. Ballin contended.
      Yet the homosexual market may be too tempting to pass up,
particularly for Benson and Hedges. The brand has been hemmorhaging share
points in recent years, despite a switch in ad agencies and campaigns in
an attempt to revive it. Currently,  Benson & Hedges is the eighth-largest
brand in the U.S. with a 3.2% share, according to the Maxwell Consumer
Report. Among homosexual men, though, Benson & Hedges is the second most
popular brand, with an 11% share, according to Overlooked Opinions, a
Chicago consulting firm specializing in the  homosexual and lesbian market.
    "It might be an aggressive strategy to resuscitate the brand" by
openly courting the homosexual market, suggested Edward Popper [sic] ,
dean of Aurora (Ill.) University"S School of Business and Professional
Studies. But he warned:  "It is a risky strategy> There are enough
homophobes out there that if they saw it as a 'gay product' they wouldn't
smoke the brand. Philip Morris is risking that franchise."
     At Philip Morris, though, the spokeswoman scoffs at these concerns.
"No marketing decisions were based on 'gay affinity' for the Benson &
Hedges brand," she said. "The whole thing is very simple" The only reason
we're in this publication is because it reached young adult males,
aspirational, with higher-than-average income."
     In any case, other broad-based marketers have taken the risk without
any major backlash. Absolut vodka was one of the first advertisers to test
the waters with ads in gay publications, and is now one of the biggest
advertisers in the gay press. Other advertisers in the current issue of
Genre - which features a cover story called "Mr. & Mr. Jackson-Paris,"
about a Mr. Universe and his model "husband," include Virgin Atlantic
Airways, Hiram Walker & Sons Inc's Opal Nera Sambuca, Naya bottled water
and Carillion Importers" Bombay Sapphire gin.
     Philip Morris's choice to advertise in the homosexual publication is
another "sign that the tide is turning. Major marketers are beginning to
understand the niche market mentality," says Genre's Mr. Tuthill. It's a
very significant turning point."
      Mr. Tuthill fully expects a backlash from activists incensed that
the tobacco giant would market a potentially lethal product to
homosexuals. Already, the homosexual population appears to have a slightly
higher incidence of smoking than the general population. Just over 25% of
adults nationwide smoke, according to the Centers for Disease Control's
Office on Smoking and Health. But about 27% of adult homosexuals smoke,
estimates Overlooked Opinions. And Genre has already gotten complaints for
taking so many liquor ads, which critics say contributes to alcoholism
among homosexuals. But Mr. Tuthill- whose magazine, of course, relies on
attracting national advertisers of any stripe for survival - defends the
rights of so-called sin products to target homosexuals. Its the people,
not products, that cause problems, he insisted. "We all have a choice; We
can choose to smoke or not to smoke. We can't be everybody's keeper."
[end of main body of article]
[A graphic is presented of largest cigarette brands in the general
population and among gay men. The source for the general population data
is attributed to The Maxwell Consumer Report (based on shipments. The
source for the  data on gay men is attributed to Overlooked Opinions
(based on a survey of personal preferences. Here are the rankings:
General Population:
1. Marboro
2. Winston
3. Salem
4. Newport
5. Doral
6. Kool
7. Camel

Gay men:
1. Marlboro
2. Benson & Hedges
[three brands are listed as #3]
3. Winston
   Camel
   Salem
6. Merit
7. Pall Mall
----------
That's all folks... again, please please please note and abide by
disclaimers above. Thanks.]

------------------------------

Date: Sat, 15 Aug 1992 16:45:24 -0600 (MDT)
From: Happy-happy-happyfag! <yip@terret.NMSU.Edu>
Subject: found in Christian American

This I found in the August 1992 issue of CHRISTIAN AMERICAN....it's not
labelled as an advertisement, so I don't know what to assume with regards
to that point....

  TIRED OF HEARING ABOUT AIDS?
..the pampering of homosexuals...the bowing before the Golden Calf of
"political correctness"...and the shrieking of AIDS-alarmists?

Such media-hype is blown away by this new book and newsletter!  And --
they are both available _to_you_--Special Offer!  A #31.95 value for only
$15.98 or 1/2 price (if you act quickly).

But first, what Dr. John Jefferson Davis and other Christian leaders are
saying...

	"Dr. Payne"s book is a valuable contribution to the current debate
on the AIDS epidemic and its implications for American society and the
church.  It combines medical expertise and theological insight in a way
that is all-too-frequently lacking in public discussions of this issue.  I
recommend it heartily to pastors, students, and people in our churches."
(John Jefferson Davis, Ph.D., Prof. of Christian Ethics, Gordon-Conwell
Seminary)

	"Dr. Payne has revealed the Biblical framework as the only one in
which the scientific data on AIDS can be properly understood.  He reveals
aspects of the epidemic that the news media has never considered and
cannot comprehend."
	We have the medical knowledge to deal with the epidemic, but we
are not using it because we have ignored teh Biblical principles that
apply.  Dr. Payne has shown us what those principles are.  (Hilton
Terrell, M.D., editor, Journal of Biblical Ethics in Medicine)

	"Dr. Ed Payne has published a clear-sighted, thorough,
level-headed study of AIDS -- past, present, and future.  Neither
AIDS-alarmists, nor AIDS belittlers will find much comfort here.  Dr.
Payne's Biblical presuppositions answer questions about AIDS which neither
side can answer.  Instead, he relies on the immanence and reality of that
Sovereign God who is both the protector of the innocent and the punisher
of the guilty.  Christendom badly needs this book, as a comfort and a
warning, to help frame the response of both individuals and the church."
(Franklin Sanders, editor, Moneychanger)

This book, _WHAT_EVERY_CHRISTIAN_SHOULD_KNOW_ABOUT_THE_AIDS_EPIDEMIC_ (204
pages), written by Franklin E. (Ed) Payne, M.D., is hot off the press with
the latest information on AIDS.  It is the most completely Biblical book
yet released on the AIDS epidemic.  It shows that AIDS has been
mis-handled by physicians, the government, and the church.

Detailed chapters have been written on the risks for health-care workers,
blood transfusions, and "casual infection."  The book is worth its price
for these chapters alone!

Other chapters include the question of AIDS as God's judgment, the role of
the church, AIDS in children, how physicians have turned against the
family, the economic and social impact of AIDS, quarantine and universal
testing, and how the war against AIDS can be one.

CHURCHES need this book to instruct and teach their congregations!

(Ordering information deleted, for more information call 1-800-766-7042).

                 (what bugs me the most is the tone that people
                  "won't find comfort" in this book if their of
                  a certain political persuasion.  If the book
                  has the "answers" to the AIDS epidemic, wouldn't
	          just about anyone find comfort in it??)

		  (well, that, and the "pampering of homosexuals"
		   thing...propagandists be damned!)


-
Andrew Werling    awerling@nmsu.edu

------------------------------

Date: Sat, 15 Aug 1992 16:54:34 -0600 (MDT)
From: Happy-happy-happyfag! <yip@terret.NMSU.Edu>
Subject: something else found

from CHRISTIAN AMERICAN, August 1992....

CHURCH SUES STATE OVER HOMOSEXUAL RIGHTS LAW

A New Jersey law which could force churches to condone homosexual
marriages and admit homosexuals to communion services has been challenged
by members and pastors of the Orthodox Presbyterian Church on the grounds
that it violates their First Amendment rights to freedom of speech and
religion.  The church's lawsuit, filed April 15 in federal court, also
charges that churches will be prohibited from discriminating in hiring and
firing on the basis of sexual orientation.  "The preaching, teaching, and
witnessing of the church would make us all liable to civil penalties under
this law," says an OPC press release to the evangelical community.  "The
discharge of an unrepenting homosexual, for example, from his job as
church organist could result in a jury trial in which he would be awarded
both compensatory and punitive damages."  Gov. James Florio, who signed
the statute into law on Jan. 19, maintains that the law is constitutional
and has refused to allow examptions for churches and individuals.  "The
law is blatantly unconstitutional," said Rutherford Institute attorney
Thomas Neuberger, who is handling the case.  "The state has no business
telling churches what they can and cannot do within the walls of the
church."  To protest this government endorsement of sodomy, contact Gov.
James Florio, Statehouse, CN 001, Trenton, NJ 08625, 609/292-6000.

(I'm assuming you can use the same address/phone # to share support of the
action....

( Neuberger's quote is nonsensical....does he mean to imply that certain
churches' refusal to take their kids to a doctor should be allowed
legally?  How about sexual harassment of minors?  Should that be allowed?
How about helping to cause thousands of gay teenagers to commit suicide?
Should that be allowed?

(Andrew's steamed.)

-
Andrew Werling   awerling@nmsu.edu

------------------------------

Date: Sat, 15 Aug 1992 20:43 EDT
From: "Kevin P. Micalizzi" <MICALIZZ%ITHACA.BITNET@mitvma.mit.edu>
Subject: march on washington?

I just want to know when the march on washington(for G/L/B rights) will
be?  I vaguely remember reading something about it on a poster.  I recall
that it is in the spring of 1993.  could anyone confirm that or give me
more details?  I want to be sure that EVERYONE knows about it!

ALSO, when is the quilt supposed to be displayed in Washinton?  I know it
is sometime in October, can someone give me the dates? (I can't afford to
drive to Washington from Ithaca every weekend looking for it. *smile*)

        thank you in advance!

in pride,

-kev

"An ye harm none, do as ye will."  -anonymous

------------------------------

Date: 15 Aug 92 21:38:20 EDT
From: Fred Steffy <76040.1100@CompuServe.COM>
Subject: Re: Gabriel's story

Sure, I'll read it.  Just let me know how I can get it.

Thanks.

------------------------------

End of GayNet Digest
********************
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