From: murali@murali.enet.dec.com (My name is...)
Subject: Technical Marketing Manager
Organization: Digital Equipment Corporation
Date: Thu, 17 Dec 1992 12:14:01 GMT






          DAVID L. ARONSON

          3 Candlestick Lane
          Framingham, Mass. 01701
          Phone: (508) 875-1624

          PROFESSIONAL GOAL:  Technical marketing position, capitalizing
          on my product marketing experience and technical capabilities.
          Seeking role with focus on both technology and business
          management  activity, with emphasis on networks.

          EDUCATION:

          M.S. Rensselaer Polytechnic Institute; Troy, N.Y. June 1982
          Major: Computer Science

          M.S. Rensselaer Polytechnic Institute; Troy, N.Y. June 1980
          Major: Biology

          B.S. Rensselaer Polytechnic Institute; Troy, N.Y. June 1977
          Major: Biology

            EMPLOYMENT:

          PRODUCT MARKETING MANAGER.  Digital Equipment Corporation.
          Littleton, MA.
          Networks & System Management Marketing Group, Base Product
          Marketing.

          8/92-present  Base product marketing responsibility for
          Digital's strategic network management framework, DECmcc.
          Developed marketing plans and marketing messages, managed trade
          show activities, wrote marketing brochures, product fact sheets
          and press announcements, produced and delivered customer
          presentations, and participated in corporate planning committees
          for overall network and system management marketing efforts.

          SENIOR MARKETING SPECIALIST. Digital Equipment Corporation.
          Marlboro, MA.
          CALS & Concurrent Engineering Group, Base Product Marketing.

          8/90-7/92   Marketing Digital's  middleware, Network Application
          Support (NAS),  and Concurrent Engineering software with a focus
          on  object oriented product data management systems based on
          product model data exchange standards such as PDES/STEP.
          Developed and delivered marketing messages regarding Digital's
          strategies for  Open Systems. Produced marketing tools for sales
          people on Concurrent Engineering and NAS. Communicated customer
          requirements to Digital engineering groups. Managed marketing
          programs at trade shows and conferences, including CALS Expo '91
          and DECworld '92. Drove marketing strategies across multiple
          industry and product creation business units.

          SENIOR MARKETING SPECIALIST. Digital Equipment Corporation.
          Marlboro, MA.
          Engineering Systems Group, Base Product Marketing.








          5/89-7/90 Marketing UNIX, NAS, & Open Systems to engineering
          markets.  Designed and managed  marketing programs targeted at
          the engineering markets.   Produced marketing collateral for
          sales and sales support. Developed and delivered training to
          engineering and marketing personnel on UNIX and Open Systems.
          Produced an educational series for Digital's Engineering Systems
          Group including seminars on current architectures and new
          technologies. Participated in a corporate-wide UNIX strategy
          taskforce.

          SENIOR SOFTWARE ENGINEER. Digital Equipment Corporation.
          Littleton, MA.
          NAC Network Management Systems Engineering Group.

          9/86-5/89  Technical liaison to product management, marketing
          and central engineering on Digital's Enterprise Management
          Architecture (EMA) and network management products. Co-authored
          a guide for external vendors who develop network management
          software for Digital's object oriented network management
          framework, DECmcc. Developed and delivered training to customers
          and Digital personnel on network management architectures and
          products. Supported marketing efforts at trade shows and
          conferences.

          9/85-9/86  Designed and developed  a directory system for the
          Remote Bridge Management System.  Participated in the
          development of  Digital's Enterprise Management Architecture.

          SENIOR SOFTWARE ENGINEER. Digital Equipment Corporation.
          Maynard,MA.
          P/OS Development Group.

          6/82-9/85  Participated in the development of a menu-based human
          interface system for DEC's personal computer the PROFESSIONAL
          350.  Developed system utilities for the P/OS operating system.

          SOFTWARE CONSULTANT. Intermagnetics General Corporation.

          12/81-6/82  Designed and implemented a user interface for a
          nuclear magnetics resonance imaging machine.

          GRAPHICS PROGRAMMER. RCA. Burlington, MA.

          6/81-9/81   Provided technical consulting on a 3D graphics
          package. Wrote a tutorial on how to interface a core graphics
          package to the graphics driver.

          RESEARCH ASSOCIATE. Rensselaer Polytechnic Institute.

          7/77-9/80   Conducted basic research in mammalian physiology.
          Presented research results at major international science
          conferences, and coauthored five publications in international
          science journals.



               REFERENCES AVAILABLE ON REQUEST.