From: rich@pencil.cs.missouri.edu (Rich Winkel)
Subject: Fight "Brewing" in Nicaragua
Followup-To: alt.activism.d
Originator: daemon@pencil.cs.missouri.edu
Organization: University of Missouri
Date: Thu, 9 Apr 1992 09:40:13 GMT

From: PENN@MITLNS.MIT.EDU (steve penn 26-567, 253-1521 Remember Our Humanity; Science is Not Neutral; MIT War Research Kills.)

Included below is an article from the New Liberation News Service
(NLNS) Packet 2.7 (supplemental) -- our autoposter is posting one
article at a time from this 168K file. To receive the full file,
use the GET command (see bottom) on the file NLNS PACKET ; to 
find out more about NLNS, use GET on NLNS BROCHURE and/or email 
Steve Penn at the above address.

To find out more about the PROG-PUBS (Progressive Publications) email
mailing list, use GET on CAMPUS PROGPUBS, or contact RJ Hinde at
rjh1@midway.uchicago.edu
--Harel B.
 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
NLNS  Packet 2.7b  -  24 March 1992
 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Fight "Brewing" in Nicaragua

	A legal dispute between the the two [Nicaraguan] national breweries 
has turned into what businesspeople and journalists call "beer wars."
	The conflict began months back when the Industrial Brewery 
company, producers of  Tona beer, accused the Nicaraguan Brewing 
Company (CCN) of selling a new beer: "Victoria Premium."
	According to the Tona lawers, this company has had the rights to the 
name "Premium" since 1986. The CCN lawers argued that the name is to 
distinguish quality and thus cannot be a registered trademark.
	Once the suit was filed, a judge ordered CCN to temporarily recall 
some 40,000 cases of beer. The company then decided to no longer use the 
word "Premium" and assured its consumers that the beer "hasn't altered 
its quality."
	Although this conflict only recently reached the courts, the 
competition for control of the domestic market has been going on for some 
time. This is especially evident in their advertising war.
	In its ads, Victoria has young, blonde models with "taste" 
(Nicaraguans call their beer "blondes"). 
	Tona, with its slogan la nica mas rica ("the tastiest Nicaraguan") 
has opted for "Nicaraguanizing" its ads and using young models with indo-
hispanic features. Both campaigns have been criticized by feminist groups 
in the country for being "sexist and racist."
	Public relations representatives on both sides seem to be thrilled with 
the attention this conflict has given the companies. One of them called it a 
"healthy competition for the market which also benefits the consumer."

--Barricada Internacional (c/o South North Communications Network, PO 
Box 410150, San Francisco, CA 94141; (415) 621-8981.)

##################################################################

    ======================================
    To get a file named FILE NAME from the archiver (files are
    two words  separated by a space), send the 1-line message

    GET FILE NAME ACTIV-L

    to: LISTSERV@UMCVMB.BITNET
    [or: LISTSERV@UMCVMB.MISSOURI.EDU]
    ======================================

    Use GET with the file ACTIV-L ARCHIVE for a listing of
    files available with the GET command.

e.g., send GET ACTIV-L ARCHIVE ACTIV-L to LISTSERV@UMCVMB.BITNET to be
emailed the index of archived files.

Newsgroups: misc.activism.progressive