From: MLONG@isucard.card.iastate.edu
Subject: TELEVISION CAMPAIGN LAUNCHED TODAY FOR OS/2
Organization: CARD
Date: Tue, 18 Aug 1992 15:33:10 GMT

From IBMLink yesterday...                                                       
                                                                                
             IBM LAUNCHES TELEVISION CAMPAIGN FOR OS/2 VERSION 2.0              
                                                                                
     WHITE PLAINS, N.Y., August 17, 1992 . . . IBM's new OS/2* Version 2.0      
     will hit the airwaves tomorrow in an aggressive television campaign        
     designed to raise the visibility of the company's advanced operating       
     system with personal computer users.                                       
                                                                                
     The 30-second advertisement will run for six weeks on a variety of         
     network programs, including the U.S. Tennis Open, Good Morning America     
     and 20/20, and cable outlets such as CNN, ESPN and A&E.                    
                                                                                
     "New Heart" advises, "If a computer's at the heart of what you do,         
     OS/2 should be at the heart of your computer."                             
                                                                                
     "We're always looking at ways to expand the OS/2 user base and feel        
     television affords us this opportunity," says Michael Coleman, vice        
     president, IBM's National Distribution Division.                           
                                                                                
     The OS/2 2.0 print campaign continues in PC trade publications,            
     consumer and general press, national and local newspapers, as well as      
     the Prodigy on-line information service.  A new print advertisement        
     with the headline, "You'll Never Need One of These With OS/2" and a        
     picture of a crash helmet, breaks today.                                   
                                                                                
     OS/2 2.0 is IBM's 32-bit operating system that supports DOS, Windows**     
     and OS/2 applications in a single package.  This advanced platform         
     offers true multitasking -- allowing concurrent execution of multiple      
     software programs -- and enables users to choose from tens of thou-        
     sands of applications.                                                     
                                                                                
     The OS/2 TV and print campaigns are produced by Lintas:  New York.         
                                                                                
                                     # # #                                      
                                                                                
     *    Indicates trademark or registered trademark of the                    
          International Business Machines Corporation.                          
                                                                                
     **   The following is a trademark of indicated company:                    
          Windows (Microsoft Corp.)