Newsgroups: alt.culture.kerala
Date: Wed, 11 Nov 1992 14:59:05 -0500 
From: Sudha Neelakantan <sudha+@CMU.EDU>
Subject: comments?

Excerpts from devl: 11-Nov-92 IPS: India's Miracle Millet by Tom
Gray@igc.apc.org 
[preceding article on agricultural advance deleted]
>india: sexist (2)
> 
>''if they prefer to see themselves primarily as homemakers and
>if such advertising does help sell the product, i don't see why
>the advertiser should be pilloried,'' he adds. ''after all, the
>advertiser is primarily a brand custodian.''
> 
>the argument seems inviolable. but activists say women are
>trapped in a vicious cycle that must be broken. and the best
>place to begin would be through the state-run electronic media
>that reaches over 80 percent of the country's 840 million people.
> 
>but this they have found is easier said than done. information
>minister ajit kumar panja told an aidwa delegation that the print
>and electronic media could not afford to offend advertisers
>because commercials were what kept them solvent.
> 
>india's national commission for women, an apex body set up to
>look into issues that concern women's welfare, has also taken up
>the issue of sexist advertising.
> 
>the commission is consulting legal experts to see how the law
>against indecent representation of women in the media can be
>tightened to remove loopholes.
> 
>while the official electronic media is only occasionally
>guilty of portraying women as sex objects, uncensored satellite
>television and cable t.v. which have invaded drawing rooms
>throughout the region are having a field day.
> 
>in sri lanka, women's groups have succeeded in getting
>an overtly sexist advertisement banned from state-run television.
> 
>the visual depicts a woman walking down a dimly-lit alleyway
>in which a man is shown lurking in the shadows. as the woman
>nears, the man makes a grab at her, but she walks away with a
>toss of her head.
> 
>in the next visual the man sprays himself with a cologne and
>lunges at the woman. this time the woman succumbs.
> 
>women's organisations, and prominent intellectuals initialled
>a protest letter against the advertisement that appeared in the
>state-controlled 'daily news' newspaper.
> 
>manouri muttetuwegama, a signatory on behalf of the sri lankan
>bar association, says she objected to the advertisement because
>it showed that ''a woman could be taken by violence and its
>airing in a violence-addicted society is bad''.
> 
>sunila abheysekere, a media-person, speaks for most activists
>when she says, ''what needs to be done is to set up a consistent
>public campaign for a policy against advertisements that are
>offensive stereotypes.'' (end/ips/cw/ci/mv/an/92)
> 
>item closed
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Sudha

<<<<<<<<<<<<<<<<<<<<<<<<<<<<*>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
   Sudha K. Neelakantan     < Clouds come floating into my life,  
    The Heinz School of      \ no longer to carry rain or usher storm   
Public Policy and Management  \ but to add color to my sunset sky.
      Carnegie Mellon          >    - Rabindranath Tagore -
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<*>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
		Internet email: sudha+@cmu.edu
Newsgroups: alt.culture.kerala