From: decnews-pr@pa.dec.com
Subject: DECnews/Digital Announces Customer-Focused Business Model
Date: Mon, 28 Dec 92 11:02:20 -0800
X-Received: by usenet.pa.dec.com; id AA04403; Mon, 28 Dec 92 11:16:33 -0800
X-Received: by raptor.pa.dec.com; id AA00224; Mon, 28 Dec 92 11:05:33 -0800
X-To: DECnews for Press and Analysts:;

||||||  DECnews for Press and Analysts  |||||||||||||||||||||||||||||||||||
                                              Digital Equipment Corporation
                                          Maynard, Massachusetts 01754-2571
Editorial contact:

Mark Fredrickson
(508) 493-4930


               DIGITAL EQUIPMENT CORPORATION ANNOUNCES
                   CUSTOMER-FOCUSED BUSINESS MODEL


               . . . Nine business units created . . . 


MAYNARD, Mass. -- December 22, 1992 -- Robert B. Palmer, President 
and Chief Executive Officer of Digital Equipment Corporation, today 
announced a restructuring of the company's operations into nine 
business units to bring the company closer to its customers and add 
momentum to Digital's return to profitable growth. 

     Palmer also named Digital senior managers to head five of the 
nine business units, and announced that managers will be appointed 
to lead the four other business units shortly.  All nine will report 
directly to Palmer.  

The five appointed business unit leaders are: 

    Lawrence P. Cabrinety, Vice President, Components and 
    Peripherals Business Unit

    Charles F. Christ, Vice President, Storage Business Unit

    Frank McCabe, Vice President, Discrete Manufacturing & Defense 
    Industries Business Unit 

    John J. Rando, Vice President, Multivendor Customer Services 
    Business Unit

    Willow B. Shire, Vice President, Health Industries Business Unit

The units whose leaders will be appointed shortly are: 

    Personal Computer Business Unit

    Financial, Professional and Public Services Industries Business 
    Unit 

    Communications, Education and Entertainment Industries Business 
    Unit 

    Consumer and Process Manufacturing Industries Business Unit 


     "These organizations will be responsible for understanding 
customer needs and providing solutions to meet those needs," said 
Palmer, who took over as Digital's President and CEO on October 1. 
"Collectively, they will have all of Digital's worldwide profit 
responsibility."

     Five of the nine business units are defined by natural customer 
groupings of industries.  "They include industries in which Digital 
has been successful over the years, as well as industries targeted 
for significant growth," noted Palmer.  They are Health Industries;  
Discrete Manufacturing & Defense Industries; Communications, 
Education and Entertainment Industries; Consumer and Process 
Manufacturing Industries; and Financial, Professional and Public 
Services Industries. 

     The other four units -- Personal Computers; Components and 
Peripherals; Storage; and Multivendor Customer Services -- are 
defined by the nature of their products and services.  "Each unit is 
designed to better capitalize on Digital's core competencies and 
leverage our technology in the marketplace," said Palmer.

     Digital Equipment Corporation, headquartered in Maynard, 
Massachusetts, is the leading worldwide supplier of networked 
computer systems, software and services.  Digital pioneered and 
leads the industry in interactive, distributed and multivendor 
computing.  Digital and its business partners deliver the power to 
use the best integrated solutions - from desktop to data center - 
in open information environments.
                                ####

CORP/93/931
============================================================================
DECnews for Press and Analysts is sent as a courtesy to members of the 
press, analyst and consulting community.  For subscription information 
please contact:
  Russ Jones, UNIX Marketing
  Digital Equipment Corporation
  Voice: 415-617-3597   FAX: 415-617-3572   Internet: decnews-pr@pa.dec.com
============================================================================
Newsgroups: biz.dec