From: ulick@angelico.helios.nd.edu (Ulick Stafford)
Newsgroups: rec.crafts.brewing,alt.beer
Subject: Re: Coors & High-Gravity Brewing (long)
Date: 9 Sep 92 15:35:50 GMT
Organization: University of Notre Dame, Notre Dame

In article <BuA01L.8qK@wrs.com> gak@wrs.com writes:
>In article 26892@news.nd.edu, ulick@angelico.helios.nd.edu (Ulick Stafford) writes:
>>In article <Bu9q60.4Fs@wrs.com> gak@wrs.com writes:
>>>"Finished" Coors Light has a SG of, what, maybe 1004?  So if the
>>>"high-gravity" brew is diluted 1:1 with pure water, the high-gravity
>>>brew's SG is around 1008.  That's high-gravity, all right...
>>
>>Is this an attempt to be stupid?  Coor's light is about 4.3% alcohol, and 
>>has 110 calories.  If you can make beer like this from a 1004 wort your
>>name should be Jesus Christ.

Oops!  I flew by the detials here and translated SG as strting gravity.

>Wanna see the holes in my hands?  :-)
>
>I guess I should have been more clear (although I did say "finished")...
>SG here is "specific", not "starting" gravity.  A beer that ends up at
>1004 could very well have 4.3% alcohol.
>
>No, they're telling the consumers what they want to buy.  It's
>advertising at work.  Nothing wrong with that per se, but I think it's
>laughable that A-B should publicly take pot shots at Coors' quality,
>when in reality the two products they're comparing are
>indistinguishable.

For this reason I seldom buy heavily advirtised products, but sometimes
I'm captive.  I hate Bud - it gives me a hangover, but the others
brewed with corn instead of rice do not.  At the place where I used
to always drink, I drink $1 Old Mil draughts rather than pay $2.50
for a shitty selection of imports.  The owner has bitched about how 
much less he makes selling a bottle of Guinness at $2.50 than Bud
longnecks for $2.  He is considering getting draught Guinness,
because he may make more and Guinness drinkers will not pay $2 for
a Bud longneck (what sane person would).  
It should be said that I drink there less often
and have found a place determined to go out of business selling
imports and micros cheap!!
>
>It would seem more realistic for A-B to learn from Coors' money-saving
>techniques and figure out how to use them themselves.  (Not that it
>would help their product.)

The discussion here is that Coors ship concnetrated beer to Virginia.
AH brews in Jersey.  I think AB's costs are less - they are just 
trying to put down the value of Coor's advertising claim.
>
>That's your taste.  It's even possible that you'd like that kind of
>beer if you hadn't been exposed to all their propaganda.  Would you be
>happy with it if it was the only kind of beer you could buy?  A-B,
>Coors, Miller, etc sure would...

I am not American, and am used to stouts and ales.  But I get a little
fed up hearing American beer being bashed as weak or tasteless.  The
former it is not>.  It is relatively tasteless, but occasionally such
a clean style has merit.  I usually drink any other beer at home, such
as homebrew.  I also like Andeker, brewed by Pabst cheaply, but can't
get it anymore.  Beer's like Pete's Wicked Ale are nice but $9 per
6 stretches a grad student stipend.
>Richard Stueven        gak@wrs.com         attmail!gakhaus!gak        107/H/3&4


+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ 
+ 'There was a  master come unto the earth, + Ulick Stafford, PP-ASEL       +
+    born in the holy land of Indiana,      + Dept of Chemical Engineering, +
+ in the mystical hills east of Fort Wayne'.+ Notre Dame, IN 46556          +
+      B'fhearr liom bheith ag eitilt.      +    ulick@bach.helios.nd.edu   +
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++