Date: 25 Sep 92 18:55:17 GMT
From: mmiller1@attmail.com
Newsgroups: comp.dcom.telecom
Subject: AT&T Introduces New Definity System
Organization: TELECOM Digest
X-Submissions-To: telecom@eecs.nwu.edu
X-Administrivia-To: telecom-request@eecs.nwu.edu
X-Telecom-Digest: Volume 12, Issue 736, Message 1 of 10

[Moderator's Note: Mike Miller passed this along to the Digest.  PAT]

SUBJECT:  DEFINITY(R) COMMUNICATIONS SYSTEMS GENERIC 3s ANNOUNCEMENT
SALES BRIEF:  BCSYS-92-182             CUSTOMER BRIEF:  CUSTR-92-182

AT&T INTRODUCES NEW DEFINITY(R) SYSTEM FOR SMALL BUSINESS CUSTOMERS

     San Diego, CA - To meet the growing needs of small businesses
worldwide, AT&T today introduced a new version of its flagship
communications system that offers many advanced features previously
available only on larger systems.

     The DEFINITY(R) Communications System Generic 3s is the latest
and smallest version in AT&T's line of digital switching systems.  The
new switch is designed to meet the communications needs of businesses
with 40 to 200 lines.

     "The DEFINITY System G3s offers all the same sophisticated
applications and technology as our larger DEFINITY systems," said Jon
Wiese, Key/PBX markets vice president for AT&T's communications
products group.  "We are delighted to offer these features and
benefits to a whole new range of small business customers."

     AT&T said the DEFINITY System G3s offers smaller businesses
several distinct advantages.  For example, since the DEFINITY System
G3s uses the same universal software as the larger DEFINITY System G3i
and G3r PBXs, the multi-location customer can standardize features,
telephone sets and business applications across all its locations,
regardless of size.  This saves the time and money required to retrain
employees on how to use and manage different systems.

     Another key benefit is the DEFINITY System's powerful networking
capability.  Networking allows many systems to act as one and lets a
systems administrator manage multiple locations from a single site,
which also saves time and money.

     AT&T said the new DEFINITY System G3s is also ideally suited for
single-site or growing businesses, because it can be easily upgraded
to AT&T's larger DEFINITY Systems.  Should telecommunications
requirements expand beyond 200 lines, businesses can migrate to the
DEFINITY System G3i or G3r PBX and re-use telephone sets, circuit
packs, power supplies, cabinetry, and system wiring.  This offers
significant cost savings and protects the customer's original
financial investment.

     AT&T said it offers two versions of the DEFINITY System G3s so
that customers can choose the exact level of technological
sophistication they need to meet their business goals.  Companies can
purchase a basic communications package and add applications, such as
voice messaging or computer-telephone integration, as their needs
expand.

     In addition, AT&T said it planned to market the DEFINITY System
G3s in more than 40 countries worldwide.  "This product is designed to
meet the growing communications needs of our international customers,"
said Wiese.  "It can be easily adapted to individual foreign markets,
simply by adding software to the system."

     The DEFINITY System G3s also offers new features, such as:

     - an advanced memory-storage capability, Flash-ROM, which stores
all the system's back-up programming information on a unit the size of
a credit card.  This new technology provides DEFINITY System G3s
customers with faster system start-up and higher reliability.

     - a new control cabinet that supports additional circuit packs,
and provides a 60% improvement in the existing cabinet capacity.

     "Many small businesses have sophisticated communications
requirements," said Wiese.  "What's important is that now any business
can find the right DEFINITY System solution to help them win in their
markets, whether it's a 10,000 line reservations center or a
40-station car dealership."

     The DEFINITY System G3s, which is being demonstrated at the
TeleCommunications Association (TCA) exhibition in San Diego this
week, is available immediately.  A typical 40-station system
configuration costs approximately $40,000.

                      Product Backgrounder
                    AT&T DEFINITY System G3s

     The DEFINITY System G3s, the latest addition to AT&T's family of
digital switching systems, is designed to help small businesses with
40-200 lines take advantage of the same sophisticated communications
capabilities previously available only to larger companies with
expensive, more complex communications networks.  It can support many
sophisticated applications, including voice processing, telemarketing,
inbound customer service, order entry, ISDN compatibility, data
networking, and hospitality.

     The system uses an Intel 80386 processor, which delivers real
economic and performance benefits for high-volume telemarketing and
call center applications.  The processing power enables the switch to
handle complex applications, such as computer-telephone integration
and voice processing.

     AT&T offers small businesses two versions of the DEFINITY System
G3s: the Advantage Business Package and the Premier Business Package.

     o The DEFINITY System G3s Advantage Business Package offers
customers optional software feature packages, including: system
management, basic call center, automatic call distribution and system
management, voice mail, automatic route selection and authorization
codes.  With Advantage, customers can choose from a variety of
features and can mix and match packages directly targeted at their
applications.  AT&T can install and administer these features
remotely, and customers can easily add capabilities as their needs
change.  In addition, businesses can easily upgrade from the Advantage
Package to the Premier Package.

     o The AT&T DEFINITY System G3s Premier Business Package provides
a full range of sophisticated features, including call vectoring,
look-ahead interflow, and CallVisor(tm) ASAI, which are particularly
important for businesses with call center applications.

     The new DEFINITY System G3s uses a new Flash ROM memory storage
capability.  With this, all the system's memory can be stored in a
unit the size of a credit card.

     The DEFINITY System G3s uses the same universal software found in
the larger DEFINITY System G3i and G3r PBXs, offering businesses many
advanced features, including:

     World Class Routing - The DEFINITY System G3s provides a
     networking feature offering customers total control of their
     outbound calling.  The PBX can screen outgoing calls up to
     18-digits in length, based on customer-designated locations
     or numbers.  This is a key element both in battling toll
     fraud and in preparing businesses for the new North American
     Numbering Plan.

     Security Violations Notification - The DEFINITY System G3s
     offers an alarm feature that alerts the system's
     administrator when an unauthorized attempt is made to gain
     access to network facilities through the switch.  The system
     actually places a call and delivers a warning on the
     administrator's display terminal.

     Voice Messaging Capabilities - The new system also supports
     AT&T's AUDIX(tm) Voice Messaging family of integrated voice
     mail systems, including the DEFINITY AUDIX System.  The
     DEFINITY AUDIX System is installed directly into the switch
     and eliminates the need for an adjunct processor.

     AT&T Hacker Tracker(tm) - Hacker Tracker is a software
     product that connects to AT&T's Call Accounting System (CAS
     Plus Version 3).  It uses information gathered by the call
     accounting system to continually monitor all incoming and
     outgoing telephone calls and alerts security or system's
     administrators when it detects abnormal calling activity that
     may signal toll fraud. All of AT&T's DEFINITY Systems,
     including the DEFINITY System G3s, support call accounting
     and Hacker Tracker.

     AT&T also plans to market the DEFINITY System G3s in more
     than 40 countries around the world.  Like the larger DEFINITY
     Systems, the DEFINITY System G3s is specially designed to meet the
     growing communications needs of international customers.
     Businesses need only install nation-specific software to meet the
     individual country's technical and electrical specifications.


ACTION:

For more information about the DEFINITY System G3s, please contact
your AT&T account representative.  Note: Account teams may refer to
ELIB Sales Brief, BCSYS-92-182.


EFFECTIVE DATE:  SEPTEMBER 22, 1992
EXPIRATION DATE: ONGOING