From: christic@igc.apc.org (Christic Institute)
Newsgroups: misc.activism.progressive
Subject: Time-Life and Chlorine-Free Paper
Date: 10 Oct 92 01:55:25 GMT
Followup-To: alt.activism.d
Organization: ?
Originator: daemon@pencil.cs.missouri.edu

/* Written  4:21 pm  Oct  9, 1992 by web:aimada in cdp:web.alerts */
/* ---------- "Time-Life and Chlorine-Free Paper" ---------- */
The following is a note from Greenpeace USA's pulp and paper
campaign that may be of interest and action to Canadian customers
of Time-Life Magazines.....

PLEASE ANNOUNCE AND POST
To: Canvass Offices, Other Greenpeace Staff and other interested
people
From: Tim Martin, Pulp and Paper Campaign
Date: October 8, 1992
Re: Time Inc. Campaign/ new newsletter

Dear All. 

Many of you have already seen the Greenpeace fall quarterly
magazine. As you have seen on the front page, our campaign is
urging our supporters to increase public pressure on the nation's
biggest magazine publisher, TIME, Inc. to live up to the commitment
they made last January to switch to chlorine-free paper for all of
their magazines. 

Here is a list of pressure points.

CALL:   1 800 843 TIME (main #), 1 800 621-6000 (customer hotline) 
1 800 243-4400 (LIFE), 1 800 472-0408

WRITE:    Reginald Brack, President, Time Inc., 
          Time-Life Building,
          Rockefeller Center, New York, N.Y. 10020-1393

POSTAGE PAID SUBSCRIPTION CARDS: Fill out these cards from any of
TIME's magazines and say something like "I will not subscribe until
you switch to totally chlorine-free paper 

AVOID MAGAZINE PURCHASES: Time, Life, People, Sports Illustrated,
Money, Fortune, Entertainment Weekly and others.


                                            FOR GENERAL RELEASE
Contact: 
Mark Floegel, Greenpeace, 202/319-2480


GREENPEACE DEMANDS TIME MAGAZINE KEEP ITS ENVIRONMENTAL PROMISES
        Asks Supporters Not to Buy Time-Life Publications
  
WASHINGTON, October 8, 1992--Greenpeace has asked its supporters
not to buy Time-Life magazines, after a TIME executive admitted
that Time, Inc. never intended to keep environmental promises
made in Time magazine earlier this year.

The current issue of the Greenpeace newsletter appeals to
supporters to show their extreme displeasure with TIME magazine
by not buying the magazine, and letting TIME know why.

Last January, under pressure from Greenpeace supporters, TIME
announced that it would use its buying power to bring chlorine-
free paper to the U.S. market.  TIME's current paper, produced
with chlorine, results in the dumping of hundreds of tons of
persistent toxic organochlorine pollutants, including dioxin.

"We didn't ask TIME to lower their standards, and we didn't ask
them to pay more for paper," said Mark Floegel of Greenpeace's
Pulp and Paper Campaign.  "We just asked them for better paper,
and in January, they agreed."

This agreement came in the form of a letter to readers in the
January 20, 1992 issue of TIME, where publishers acknowledged
receiving over 22,000 Greenpeace cards and letters asking TIME to
switch to chlorine-free paper.

"After nine months of taking credit for being environmentally
aware, TIME's environmental director, David Refkin, now admits
that they never intended to keep this promise to their readers,"
said Floegel.

Greenpeace is asking its supporters to shun Time-Life
publications such as TIME, LIFE, Sports Illustrated, People,
Fortune, and Entertainment Weekly, and to call 1-800-843-TIME to
express their anger at TIME's broken promise.

                              -30-