From: price@mrktng.enet.dec.com ("Dave Price, UNIX Press Relations  08-Sep-1992 1730")
Newsgroups: biz.dec
Subject: DECnews/DECUS Implements New Plan
Date: 8 Sep 92 21:33:03 GMT
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||||||||||||  DEC n e w s  ||||||||||||||||||||||||||||||||||||||||||||||||
                                              Digital Equipment Corporation
                                          Maynard, Massachusetts 01754-2571
Editorial contact:

Paul Murphy
(508) 841-3346



             DECUS IMPLEMENTS NEW PLAN FOR MARKETING SOCIETY'S
                  NATIONAL SEMINARS AND SYMPOSIUM EVENTS

              ...options for planning participation improved



SHREWSBURY, MA -- September 4, 1992 -- The U.S. Chapter of  DECUS, the 
Digital Equipment Computer Users Society, has implemented a new plan for 
marketing their semiannual national seminars and symposium events. The plan 
utilizes tools which more effectively communicate needed information to 
both existing and new members by providing detailed information on an "as 
needed" basis, and for the first time provides information electronically.

The most evident aspect of this plan was made public recently with the 
distribution of a new twelve page registration brochure which will replace 
the Society's traditional 100-plus page registration program. The new 
brochure focuses on the benefits of attending the Society's Fall 1992 
Seminars and Symposium events to be held December 5-11, in Las Vegas, 
Nevada.

"The new brochure provides a lot more information on the importance of 
attending these events, as opposed to just listing titles, times and 
prices," said Symposia Committee marketing representative Kristi Browder.

"Today people need to know `what's in it for me?' With this brochure we 
plan to tell them," said Browder adding that the brochure also provides 
potential attendees with a persuasive case, which can be presented to their 
management, for attending the events.

Distribution of the new brochure will exceed previous mailings of the 
registration program by approximately 25,000.

Included in the brochure mailing are a list of instructions for requesting 
further information about the seminars and symposium via phone, fax, and 
mail. This new service makes it easier for attendees to plan their level of 
participation at the events by providing options for targeting information 
on seminar and symposium offerings in their specific interest areas.

Copies of the new registration brochure as well as individual copies of 
information traditionally found in the registration program, including: 
seminar abstracts; sessions-at-a-glance; symposium sessions index; Spring 
1993 Symposium call for participation; library/SIG tape submission forms; 
and DECUS membership applications are available by calling (800) 358-2614. 
Potential attendees who need a majority of the above documents can still 
obtain a copy of the full Fall 1992 Registration Program which will be 
available via the same phone number by mid-September.

Seminar abstracts and the symposium sessions index can be viewed on-line 
via Digital's Electronic Connection at (800) 234-1998 at 1200 through 9600 
baud.

Seminar abstracts and symposium session abstracts can be viewed on the 
DECUS electronic conferencing system, DECUServe. The DECUServe file is 
constructed with a keyword search option allowing users to produce 
customized "roadmaps" of their planned participation at the events. Network 
access can be made by TELNET DECUServe.DECUS.ORG - or connect via modem at 
(508) 841-0200 and log in under account name DECUSPROGRAM. DECUServe 
accounts are not required to access this information.

DECUS, the Digital Equipment Computer Users Society, is currently in its 
31st year of helping members and their organizations, to be more 
successful. There are approximately 50,000 members in the U.S. Chapter. 
DECUS members solve their computing problems and stay abreast of industry 
issues and emerging technologies with the aid of the Society's: national 
seminars and symposium programs; regional conferences; local seminars 
programs; electronic conferencing system; Special Interest and Local Users 
Groups; and public domain software library.

                                    ###

DECUS and the DECUS logo are trademarks of Digital Equipment Corporation.

Note to Editors: A copy of the Fall 1992 Registration Program will be 
included in press kits which will be mailed to you in mid-October.

============================================================================
DECnews is sent as a courtesy to members of the press.
For subscription information please contact:
  David Price, USS Press Relations, Digital Equipment Corporation
  Voice:603-884-3467   FAX:603-884-3467   Internet:price@decvax.dec.com
============================================================================





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