From: cls4@ra.msstate.edu (Charles L. Spirrison)
Subject: Getting Cowboy Radio in your town
Summary: Prompting local stations to become Dallas Cowboy Radio Network Affiliat
Keywords: football Cowboy radio
Organization: Mississippi State University
Date: Fri, 24 Jul 1992 21:50:04 GMT



HOW TO GET THE DALLAS COWBOY RADIO NETWORK IN YOUR AREA  (IF IT ISN'T 
       THERE ALREADY):  A PLAN FOR THE DISTANT, DESPERATE FAN

INTRODUCTION: I am a Cowboy fan who lives in an area where Dallas games 
  often are not televised, and never on the radio.  There are no 
  satellite sports bars within a reasonable distance - and my budget 
  (and those of my friends) disallows the purchase of a backyard satellite.

  So I now find myself in the position of attempting to persuade a local 
  radio station to join the Dallas Cowboy Radio Network.  I have been 
  surprised about how easy the process is.  

PURPOSE: I thought I'd pass on some information to other Cowboy fans who 
   find themselves in situations similar to mine.

BACKGROUND INFORMATION: There are over 120 Dallas Cowboy Radio Affiliates.  
  As you would expect, most are in Texas (80+).  However many are located 
  relatively far from Big D. 
  Examples: 
             Stevenson, AL; Elysses, KS; Cherryville, NC; Las Vegas, NV; 
             Pittston, PA; Erwin, TN; Virginia Beach, VA; Martinsburg, WV   

  Headquarters of the Dallas Cowboy Radio Network is KVIL in Dallas.  
  Ms Tracy Rehfuss coordinates the network, and has responsibility for 
  signing affiliates.
  Address: 
             KVIL Radio             
             5307 E. Mockingbird    
             Suite 500              
             Dallas, Texas  75206  
             (214) 826-7900         

COST/TRANSMISSION TO AFFILIATES:  The Network does not charge fees to 
  affiliates.  Instead, affiliates run the Network advertising spots 
  during the game broadcast.  There are also, of course, slots available
  for local advertisements - affiliates sell these local spots to generate 
  their own revenue.   

  I have not seen a copy of the contract that affiliates sign - but I am 
  told that it stipulates that the affiliate will broadcast each of the 
  Cowboy games and all of the network ad spots therein.

  The network signal is transmitted to a satellite (sorry, I don't know 
  which one), and the affiliates pick it up from there.

YOUR TASK is simply to call your local radio station(s) and ask for the 
  station manager.  -- Tell him/her that you would like them to consider
  becoming a Dallas Cowboy Network Affiliate, and give them the COST/
  TRANSMISSION  and KVIL information.  You might mention a couple of
  other selling points - such as, 
    1. many of the Dallas games will not being televised in your area,
       so there is limited TV competition.
    2. the Cowboy radio announcers frequently advise listeners who have
       TV overage to turn down the sound on their TV and listen to
       the radio play-by-play.

  My experience with local station managers is that they are willing to 
  consider becoming an affiliate so long as they can generate some income 
  via the local advertisers.  One station manager in my locale is currently 
  floating the Cowboy Network idea past area merchants to evaluate the
  feasibility of becoming an affiliate.  Wish him (and me) luck!!
                                                   ^^^^^^
Let me know of your Cowboy radio efforts -

=============================================================================
Charlie Spirrison * cls4@ra.msstate.edu * Mississippi State (Starkville), MS
=============================================================================
Newsgroups: rec.sport.football.pro