From: krowell@agora.rain.com (Keith Rowell)
Subject: UFO/alien themes in ads
Organization: Open Communications Forum
Date: Tue, 8 Sep 1992 03:39:55 GMT


I'm trying to catalog the use of UFO/alien themes in 
advertisements, especially in nationally distributed ads
in the print or electronic media. Here's what I have so far.
If you have any information on others, please email me or reply
to the net. Thanks a lot.

I'll periodically send out what I have so we can see how this
current infatuation with UFO/alien themes develops through the 1990s.

Keith Rowell


Advertisements Featuring UFOs/aliens as a Theme

1. 1991. LEVI's cotton dockers TV ads of a year ago with 
murmured conversation about EBE's while we watch 
gentlemen at a backyard barbecue party.(KR)

2. 1988? Ad in Av Week showing torso of typical gray 
alien. Copy was minimal. Company?(KR)

3. 1991. TCBY TV ad showing a night scene of a TCBY store, 
a UFO arriving, an alien disembarking, going into the 
store, coming out with a yogurt, embarking, and 
disappearing into the night.(KR)

4. 1991. Taco Bell's place mat with tabloid theme with a 
UFO part. (KR)

5. 1991. A well known battery maker is putting out the 
older couple in front of a vast pasture, where they are 
there ostensibly to capture UFO's on film (message - 
make sure you got the BEST battery to do it)... "Where's 
Wilbur?"(Don Allen)

6. 1991? A well known Cereal maker...puts out a real fast 
intro blurb "The UFO's have landed"..goes right into the 
rest of the commercial without any further 
explanation..(Don Allen)

7. 1991? A HARDEES commercial for their burgers...the car 
driving off in the last few frames of the 
commercial...has "UFO" on NEVADA license plates...(Don 
Allen)

8. Summer 1984. LEVI's sponsored finale to the 1984 
Olympics wherein a UFO is lowered into a darkened LA 
Colisseum.(KR)

9. June 1992. Miller Lite commercial features a dog in a 
rural ranch setting hearing something. He goes out back 
where a party of 20 or more aliens is having a good 
time. This segues into a segment on crop circles ending 
with the work "Lite" as a crop symbol.(KR)

10. June 1991. AT&T magazine ad appearing in Newsweek, 
Achitectural Digest, and elsewhere?, showing to men 
golfers in a golf cart on a golf course at sunset being 
lifted in a beam emanating from a hovering flying 
saucer. (KR)

11. 1991. Universal Studio ad for their ET exhibit. (KR)

12. June 1992. Logitech ad in various consumer computer 
magazines showing a bust of a typical alien holding a 
Logitech Trackman mouse. Copy says "Trackman. The 
Intelligent Way to Conquer Space." (KR)

13. July 1992 Esquire and other magazines. American 
Express Card ad showing a bust of a goofy looking 
typical alien (but with ears!) holding an American 
Express card. Copy says "You're right of the plane. They 
don't know you from Adam. And you expect to be 
recognized as a respected, responsible person of the 
world? Absolutely." (KR)

14. August 1992 Newsweek and other magazines. Ad for 
diamond jewelry from Mayer's Jewelry Company. It 
shows two ging fortysomethings lounging on their 
porch. Copy says "Nehru Jackets. Hip Huggers. Bean Bag 
Chairs. Strollers. Tricycles. Bicycles. Skateboards. 
UFOs. Disco. Needlepoint Pillows. New Age Music. Shin 
Splints. Your love flourished through it all." (KR)

15. May 18, 1992 Aviation Week and Space Technology. One 
page ad has a classic Daniel Fry saucer photo. Copy says 
"One of the few aircraft systems we haven't worked 
with. Yet." (KR)

16. 1991 & 1992 Portland Oregonian and Trimet bus 
company. Ads for KUFO, a local soft rock radio station. 
Logo features a stylized UFO streaking across "101 
KUFO". (KR)

17. August 26, 1991, Business Journal of Portland, OR. Full 
page ad for a local ad agency Rosen/Brown Direct. 
Shows employees with shaved heads and alien make up. 
Copy says "Secret to Rosen/Brown Success 
Discovered!" (KR)

18. 1991. A page from the American Express Card Video 
Service Catalog shows space and science fiction 
related videos you can order: a Ray Bradbury movie The 
Martian Chronicles, the movie 2001: A Space Odyssey, 
the Eduard Meier UFO videos, and NASA space footage 
videos. Meier copy says "Filmclips of U.F.O.'s! In the mid 
1970s, Swiss farmer Eduard Meier experienced *and 
documented* [emphasis in original] a series of contacts 
with extraterrestrials. His encounters are the best 
documented ever, with crystal clear photos, 8mm film, 
sound recordings, and metal specimens that aren't 
found on earth!" (KR)