From: amoojoon@ghahveh.khooneh.mash.yadollAh (Bacheh Morshed)
Subject: Re: What to read at sci
Summary: inside tips
Keywords: Cafe Barrone
Organization: naghAl khooneh
Date: Mon, 27 Jul 1992 22:05:08 GMT

In article <#-km8fn.bavafa@netcom.com> bavafa@netcom.com 
(Hooshyar Naraghi) writes:

                           [stuff deleted]

>ghAbeli nadAsht, amoo joon.  You're welcome.  You see I was at Cafe Barrone 
>just around the corner of where I live to meet the British Intelligent 
>Service Agent to get further instructions about this big topic at SCI.  For 
>your information Cafe Barrone is a very popular cafe that has attracted a 
>lot of people from different walks of life around here.  It's just like 
>your own ghahveh khooneh. 

>Amoo joon, few weeks ago I solicited your marketing opinion about opening a
>ghahveh khooneh in my town during the 94 World Cup games, and it went 
>unasnwered by you.  
>Please give me inside tip as how I can launch a successfull ghahveh khooneh
>so that everyone, I mean everyone, would come there and enjoy a 'chAy
>dArchini.'

HooshyAr jAn,

I must have missed your article in which you asked my opinion. It is not that
strange though because amoo's eyes are not as reliable anymore. In addition 
to be a dyslexic I have also become "bAbA ghoori"(a chAyee-related disease 
with the highest incidence among the ghahveh khooneh residents).
So "yeki talabeh shomA".

>Please give me inside tip as how I can lanch a successful ghahveh khooneh
>so that everyone, I mean everyone, would come there and enjoy a 'chAy
>dArchini.'

Amoo jAn, are we planning on a ghahaveh khooneh or a "salmoonieh labe joob"? 
I'm sure you're old enough to have seen those in the Southern part of 
TehrAn. As far as I remember "chAyee dArchin" was a complementay beverage 
offered to the customers of that business.
You know better than amoo that a substantial amount of capital has to be 
invested in order to launch a successful business. Looks like that we're not 
having a problem in that department so what remains is devising effective 
marketing startegies. In our case mash YadollAh has posted a picture of amoo
(the one with "gheeyAfeh mazloom") along with one of his own on the top of 
the enterance. It tells people that this ghahveh khooneh is managed 
professionally by mash YadollAh, and is also a place for peaceful 
performances by amoo. Now that has proven successful so far(bezanam beh 
takhteh).

You would like to see everybody attracted to your ghahveh khooneh 
which is almost impossible. No matter how honest of a person one is and how 
high the quality of our menu, there is always something that some people 
won't like. It is really hard to satisfy the majority let alone *all* the 
ahAli. So that's one problem right there. 
Between you and I, amoo has another problem too. There were a couple of 
female customers who showed up once or twice to say hi to amoo after a 
"ma'rekeh" but had to confront with Sogoli's "pAshneh soozani" high-heels so 
naturally we lost them as customers, and perhaps as potential good friends. 
So the "night in, night out" crowd that Mack was bragging about(and Ahmad 
AghA had approved) is not applicable to our ghahveh khooneh(az tarseh 
Sogoli) and cafe barrone could well be ahead of us in that respect. Just 
make sure you keep your business separate from the other aspects of your life
and everything will go more smoothly.

Another potential problem that I noticed is that your name doesn't begine 
with "mash" which seems to be associated with more successful businesses. 
Mash YadollAh has even this strong suspision that the original owner of 
MacDonalds was a "mash" who started the business as "Mash Donald" somewhere 
in Iran but changed to Mac once he moved here.

Another issue is the competition which could prove severe at times but once 
the ghahveh khooneh has been established it would run more or less on 
automatic pilot, however there are some "ramz-o romooz" involved in 
establishing it at first place. Every semi-descent business has some 
secrets which keep it running smoothly without too much worrying about the 
competitors. I was going to let you in some of YadollAh's secrets until 
Mack "bando Ab dAd"! Amoo thinks until your connection with Intelligent 
Service is unclear to us, and until your "night crowd" is better than ours, 
it would be unfair to mash YadollAh to let you guys get further ahead by 
sharing his business secrets with you. You already have Mack as a partner 
who is admirably good at collecting information(FAQ,..). Next thing we know 
from London to Tel Aviv, and from New York to the Bay Area there will be 
Mack-Barrone instead of MacDonald.


rAz-dAr bAsheed,


amoo




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