From: bavafa@netcom.com (Hooshyar Naraghi)
Subject: ghahveh.khooneh (was Re: What to read at sci)
Date: Tue, 28 Jul 92 08:15:23 GMT
Organization: ghahveh.khooneh
Keywords: Cafe Barrone

In article <amoojoon.135@ghahveh.khooneh.mash.yadollAh> amoojoon@ghahveh.khooneh.mash.yadollAh (Bacheh Morshed) writes:
>In article <#-km8fn.bavafa@netcom.com> bavafa@netcom.com 
>(Hooshyar Naraghi) writes:
>
>>Amoo joon, few weeks ago I solicited your marketing opinion about opening a
>>ghahveh khooneh in my town during the 94 World Cup games, and it went 
>>unasnwered by you.  
>>Please give me inside tip as how I can launch a successfull ghahveh khooneh
>>so that everyone, I mean everyone, would come there and enjoy a 'chAy
>>dArchini.'
>
>HooshyAr jAn,
>
>I must have missed your article in which you asked my opinion. It is not that
>strange though because amoo's eyes are not as reliable anymore. In addition 
>to be a dyslexic I have also become "bAbA ghoori"(a chAyee-related disease 
>with the highest incidence among the ghahveh khooneh residents).
>So "yeki talabeh shomA".

Amoo, thanks for your quick reply this time.  I hope 'cheshmetAn behtar 
shavad.'  I also suspected that you must have missed the post.  Anyways,
thanks for your input.

>>Please give me inside tip as how I can lanch a successful ghahveh khooneh
>>so that everyone, I mean everyone, would come there and enjoy a 'chAy
>>dArchini.'
>
>Amoo jAn, are we planning on a ghahaveh khooneh or a "salmoonieh labe joob"? 
>I'm sure you're old enough to have seen those in the Southern part of 
>TehrAn. As far as I remember "chAyee dArchin" was a complementay beverage 
>offered to the customers of that business.


The former!  I played a little shay2n in this case.  I was testing you to
determine how much you know about the business of ghahveh.khooneh.  Please
excuse my shrewdnes but I had to verify it the right way.  You have said
a lot of things about this business at SCI, but the only way I could verify
your employment experience was to throw in a 'konkoori' question, i.e., it 
had a 'noghteh enherAfi.'

You passed amoo joon.  I am on record to say you know the trade.  My advance
apologies to you.

>You know better than amoo that a substantial amount of capital has to be 
>invested in order to launch a successful business. Looks like that we're not 
>having a problem in that department so what remains is devising effective 
>marketing startegies.

Well, let's assume I have the capital.  Let's move on.

>You would like to see everybody attracted to your ghahveh khooneh 
>which is almost impossible. No matter how honest of a person one is and how 
>high the quality of our menu, there is always something that some people 
>won't like. It is really hard to satisfy the majority let alone *all* the 
>ahAli. So that's one problem right there. 

OK,  I will try to remember this advice, however, I will make sure our policy
would be to keep the door open to every one unless somebody decides not to
enter.  It has to be their choice.

>Between you and I, amoo has another problem too. There were a couple of 
>female customers who showed up once or twice to say hi to amoo after a 
>"ma'rekeh" but had to confront with Sogoli's "pAshneh soozani" high-heels so 
>naturally we lost them as customers, and perhaps as potential good friends. 

I was sorry to hear about such behaviour from your Sogoli.  As I have learned
recently I cannot empathize with you for I have nobody 'Ta cheh bereseh be
sogolish.'  I guess we will not have this problem in my ghahveh.khooneh.

>So the "night in, night out" crowd that Mack was bragging about(and Ahmad 
>AghA had approved) is not applicable to our ghahveh khooneh(az tarseh 
>Sogoli) and cafe barrone could well be ahead of us in that respect. Just 
>make sure you keep your business separate from the other aspects of your life
>and everything will go more smoothly.

Another good advice and very well taken.  BTW, I do not intend to model my
ghahveh.khooneh after Barrone's, but naturally we will attract some of
their customers to our place so we need to make this crowd happy.

>Another potential problem that I noticed is that your name doesn't begine 
>with "mash" which seems to be associated with more successful businesses. 
>Mash YadollAh has even this strong suspision that the original owner of 
>MacDonalds was a "mash" who started the business as "Mash Donald" somewhere 
>in Iran but changed to Mac once he moved here.

Some years ago I went to a chelow-kabAbi in SF and the waitress was bragging
about the owner named Jayson.  It was until later when Mr. Jayson came to my
table to greet me and it turned out his native name was JalAl!  I guess I
can do that with no problem.  How about Mash Nafti Bavafa as a start?

>I was going to let you in some of YadollAh's secrets until 
>Mack "bando Ab dAd"! Amoo thinks until your connection with Intelligent 
>Service is unclear to us, and until your "night crowd" is better than ours, 
>it would be unfair to mash YadollAh to let you guys get further ahead by 
>sharing his business secrets with you. You already have Mack as a partner 
>who is admirably good at collecting information(FAQ,..). Next thing we know 
>from London to Tel Aviv, and from New York to the Bay Area there will be 
>Mack-Barrone instead of MacDonald.

Mack is not my partner yet :-).  He is not even on my payroll.  So far he
has been kind to help in general consulting.  Now as far as the night crowd
is concerned that was not my choice.  It just happens that we live in a
university area.  I hope to count on a lot of ahAli besides other people.
I thought mash Yadollah was so far away from me that his inside tips would
not jeopordize his own 'kAsebi.'  Wait a minute; nakoneh shomAhA AydiyAy-e 
mano mikhAhid hamin jA piAdeh konid?'

In any account both you and he have been kind to offer your inputs.  If your
comfort level about competition increased, please don't hesistate to share
with me any further tips.

Regards,
Hooshyar F. Naraghi
bavafa@netcom.com
(415) 324-1055