From: swiffenr@cc.curtin.edu.au
Subject: New Disney Poster!!!
Organization: Curtin University of Technology
Date: Mon, 14 Dec 1992 02:43:58 GMT

Here's interesting article in "The West Australian" newspaper (December 9, 1992)

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               DISNEY POSTER CRAZE HITS STORES THIS CHRISTMAS!

        It is not often that Australia shows the U.S. how to market and present
their own icons such as the universally adored Disney characters.  However,
Sydney based company Dynamic Marketing, is doing just that.  Dynamic, under
license from The Walt Disney Company, have for the first time produced a
Limited Edition Poster featuring most of the Disney characters in one stunning
scene.
        The Poster was released through all newsagents only a week ago, and
sales have already been unprecedented.  The rush for the Poster is probably not
only because of its classic beauty, but also due to its affordable price tag. 
It retails for just $3.95 and as such, has become the hottest Christmas gift
item on the shelf this season.
        Mr John Dwyer, Managing Director for Dynamic Marketing said, "We
thought the response to this item would be tremendous, but nothing prepared us
for the huge demand thus far experienced.
        "We estimate that over 50,000 Disney posters have been sold within the
first week of release, no doubt something of a record!"
        The project has been in development for over 12 months and the
attention to detail, painstaking research and incredible illustration work is
reflected in this truly unique Disney lithograph.
        Australian based artist Christer Eriksson, was employed by Dynamic at
the beginning of this year and spent over four months working tirelessly on the
project.
        The whimsical airbrush style used by the artist further enhances the
typical Disney "fairytale scenery".  The Walt Disney Company places a great
deal of emphasis on detail and has a very strong policy with regard to
adherence to the Disney style of animation and colour work.
        The Poster measures 970mm x 680mm and is quickly becoming a
"collector's item".
        Another "collectible" which goes hand-in-hand with the poster is The
Magic of Disney Sticker Set.  Around the perimeter of the $3.95 poster there
are 42 "ear-shaped" keylines denoting the appropriate spaces for the Disney
stickers to be placed in order to complete the lithograph.
        These stickers are available from all newsagents fo 95c per pack of 7,
and are also being snapped up in a frenzy!
        <Stuff about free stickers deleted>
        Mr Mark Batger, General Manager of Dynamic Marketing goes on to say
"When designing this project for a Christmas release, we recognisedthat part of
the fun of collecting Disney memorabilia is being able to complete a set. 
Therefore, we designed the Poster so that the set of stickers would compliment
the scene."
        Each of the 42 "ear-shaped" stickers features a classic Disney
character, and the artwork has been completed by the same illustrator who
painted the lithograph.  Mr Batger highlighted the perennial favourites, such
as "Mickey Mouse, Minnie, Donald, Daisy, Pluto and Goofy are of course most
prominently featured on the Limited Edition Poster."
        However, more recent favourites from The Little Mermaid, Rescuers Down
Under and Beauty and the Beast also play a significant part in this magical
Disney scene.
        Mr Batger goes on to say, "We've had various employee's children visit
ones spending up to an hour searching for their favourite Disney characters in
the Poster!  The Magic of Disney is obviously very much alive no matter what
age you are.
        We has a 7-year-old at our office the other day who could identify
every single Disney character!  It goes to show what a wonderful influence
Disney entertainment has on all ages.  Indeed, with the amount of time that
kids spend in front of the Poster, it is sure to be a baby-sitter's delight."
        For the older collectors, a quick glance shoots one back to childhood
and some fond memories.  However, it's not until you take a longer look do you
begin to gain an appreciation for what Walt Disney gave the world.
        Recently, there has been a major worldwide resurgence in the popularity
of collecting Disney memorabilia.  These days, people not only collect Disney
products for fun, but also investment.  There are now stores which specialise
in buying and selling Disney memorabilia such as collector cards, stamps,
plaques, figurines, clocks and lithographs.  The "Magic of Disney" Poster has
quickly become yet another member of this memorabilia craze due to its
exquisite beauty.  Needless to say, framing shops right around the country are
rubbing their hands together with glee as demand for the Poster increases every
day.  Parents and grandparents obviously see it as the perfect Christmas
surprise, and at $3.95, it's probably the most affordable Disney investment
available today.
        All of this only goes to prove that even at almost 65 years of age,
Mickey Mouse is still "the leader of the gang!"
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From what I've seen of the poster, it is VERY good indeed.  The attention to
detail is fantastic, and most of the main Disney characters are crammed in
there without making it look like a sardine can.  The background is sort of a
town square with the castle (I think it's THE castle) out the back on top of a
hill.  Mickey (in Sorcerer's Apprentice garb), Minnie, Donald, Daisy, Goofy, 
and Pluto feature prominently in the centre and all the other characters 
surround them.  Some are hanging out of windows and doorways, some are up on 
balconies etc...  All the obvious ones are there, from the oldest to the newest
(except Aladdin and friends).

There is also a set of 20 classic movie poster stickers, from Snow White to
Beauty and the Beast.  These are supposed to be stuck on a different poster
(haven't had a good look at that one yet).

Well, if anyone out there is interested, Dynamic can be contacted at:          
                                                                               
        Dynamic Marketing (Sydney)                                             
        Phone:  (02) 584 1999                                                  
        Fax:  (02) 53 9529                                                     
                                                                               
Obviously, these are the numbers in Australia, so you'll have to stick the
extra numbers in front yourself (I dunno what they are...  I think it would be
(+61 2) 584 1999 or something like that.) 

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