From: price@ssgv02.enet.dec.com ("Windows NT PR - 603-881-0583, DTN 381-0583  12-Nov-1992 1341")
Subject: DECnews/Digital Is Most-Improved PC Vendor, Survey Says
Date: Thu, 12 Nov 92 10:57:42 PST
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||||||||||||  DEC n e w s  ||||||||||||||||||||||||||||||||||||||||||||||||
                                              Digital Equipment Corporation
                                          Maynard, Massachusetts 01754-2571
Editorial contact:

     	 Robert Schneider 
     	 U.S. Desktop Business
     	 (508) 480-4620 

     	 Alan Ryan
     	 Creamer Dickson Basford
     	 (401) 456-1697




      DIGITAL EQUIPMENT IS MOST-IMPROVED PC VENDOR, SURVEY SAYS

 
 
MAYNARD, Mass. -- November 12, 1992 -- Digital Equipment Corporation 
is the most-improved PC vendor for the second consecutive year,
according to a survey of more than 3,000 PC users by Datamation 
magazine and research firm Cowen & Co.  
     The survey, which rated 20 leading PC vendors, said Digital's
net gain of 48 percent increased favorability was higher than any 
other PC vendor's.  The 1992 survey said 50 percent of Digital PC 
users have a "more favorable attitude" toward Digital than they did 
last year, while only 2 percent said they had a less favorable 
attitude.
     The Datamation/Cowen & Co. survey ranked Dell Computer second,
with a net gain of 44 percent increased favorability, Gateway third 
with a 43 percent gain, and Apple Computer fourth with a 35 percent 
gain. 
     "Anyone who thinks Digital is not succeeding in the PC business 
is dead wrong.  Digital came out of nowhere and built a sizable 
presence in a short time," said Datamation publisher Michael Wisner.  
"They are clearly a significant player."  
     Compaq ranked eleventh with a 15 percent net gain, while IBM
was ranked sixteenth with a net loss of 10 percent.
     The results of the survey will be published in the November
15, 1992 issue of Datamation.
     In the 1991 Datamation/Cowen & Co. survey, Digital shared most-
improved PC vendor rating with Apple Computer, with a 38 percent net 
gain in user favorability.
     "Digital has made many significant improvements in its PC
business this year.  We've cut prices, cut delivery times, improved 
our warranty service, and introduced more competitive PC 
technology," said Jay H. Atlas, vice president, U.S. Channels, 
Digital Equipment Corporation.
     Digital initiated its Desktop Direct catalog business in
January.  Market research firm Computer Intelligence has ranked 
Digital among the industry's fastest growing PC makers in each of 
the past six months.  And Direct Marketing magazine has ranked 
Digital the largest computer vendor in direct response marketing.
     The Datamation/Cowen & Co. survey was based on 3,058 
questionnaire responses received from a sampling of 65,000 
Datamation readers.
     Datamation is a semimonthly magazine for managers of 
information technology and executive information systems managers.
     Founded in 1918, Cowen & Company is the nation's second oldest
and second largest brokerage partnership.  The firm is perhaps best 
known for its expertise in technology and health care research.  In 
1991, Cowen's 14 institutional equity analysts earned 12 places on 
the prestigious All-America Research Team, as published each October 
by Institutional Investor magazine.
     Digital Equipment Corporation, headquartered in Maynard,
Massachusetts, is the leading worldwide supplier of networked 
computer systems, software and services.  Digital pioneered and 
leads the industry in interactive, distributed and multivendor 
computing.  Digital and its business partners deliver the power to 
use the best integrated solutions - from desktop to data center - 
in open information environments. 
                                ####


Note to Editors:  DESKTOP DIRECT is a trademark of Digital Equipment 
                  Corporation. 

CORP/93/841
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