From: danaf@bray1b.its.rpi.edu (Frank R. Dana Jr.)
Subject: Re: Commodores AGA uppgrade board.
Reply-To: danaf@rpi.edu
Organization: Rensselaer Polytechnic Institute, Troy, NY.
Date: Fri, 22 Jan 1993 06:46:19 GMT

In article <1993Jan21.032846.20875@sbcs.sunysb.edu>, dtiberio@engws10.ic.sunysb.edu (David Tiberio) writes:
|> 
|> 	All CBM has to do to gain market share in the US is advertise
|> through the right channels, and teach the consumers just exactly what 
|> it can do. I hear too many people who don't think that AGA exists,
|> nor any machine other than the A500. They also find it hard to believe
|> that the Video Toaster exists. They have impressions of what other
|> companies are like, and have bad impressions of CBM. 

Well, you're certainly right about the CBM situation, but the Toaster is
another thing entirely.

1> The Toaster is NewTek's problem, not Commodore's, and the two companies are
   not on the friendliest terms, it seems...

2> The Toaster is being advertised as a total video workstation for $4500, not
   as an Amiga card - so it wouldn't help Amiga sales much anyway...

3> NewTek is doing a lot of close targetting with the Toaster. They're offering
   free demo videos (slick suckers, those...) to anyone who wants one, on just
   about any media possible - doing a LOT of pro video shows, etc... They're
   really advertising it well.

Why doesn't everyone in the free world know about the Toaster? NewTek's not 
telling them. That's FIIINE. In my opinion, far too many people already know
about the Toaster. The average user, even the average power user, has precious
little use for a Toaster. Even those of us that can afford the card can't 
afford or justify the expense of the $20,000 video production station you need
to go with it.

In all seriousness, I'm afraid that the Toaster is becoming one of Dan
Stephenson's "big sticks" - he has games, we have this miracle video production
tool. We've got to stop trying to sell Amigas based on the Video Toaster - the
markets are almost completely different. Most - almost ALL - of the people who
buy Amigas will never own a Toaster, and the kind of people that buy Toasters
aren't really buying Amigas - they're buying this $5000 video station that just
happens to have an Amiga inside - they wouldn't care if it was running with a
VIC-20 if it still did all of the wonderful things it does.



[HOOOOOOOOOO Boy am I gonna get flamed on this one.....]

|> 	I think it is time for another letter writing campaign to CBM.

That's never a bad idea...

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=======Amiuser============Frank R. Dana, Jr.============Doc Ami=======     
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