From: fritz@hpfcbig.sde.hp.com (Gary Fritz (tmp))
Subject: Espial summary
Reply-To: Gary Fritz <fritz@hpfcbig.sde.hp.com>
Organization: HP SESD, Fort Collins, CO
X-Newsreader: Tin 1.1scd1 PL4
Date: Sat, 15 Aug 1992 02:46:27 GMT

Well, since everyone is calling for summaries of various MLM companies,
here's a bit about Espial.

Espial is just under 3 years old and based in Denver, Colorado.  They 
market several lines of environmentally-safe home- and personal-care
products and an excellent nutritional product.  Here are some of the
strengths we feel make Espial stand out above the rest:

  - Environmental impact.  We can feel good about that (making it easier
    to stay motivated/excited), and people are very receptive to it (making
    it easier to approach all sorts of people).

  - Consumable, recession-proof products.  EVERYbody cleans their homes,
    their clothes, and their bodies (we hope :-).  They're already spending
    money for similar products; we just offer a better, usually more
    effective and economical, and environmentally-safe alternative.

  - Unique products.  Our personal-care line is based on an essential oil
    from the Australian Tea Tree.  This natural ingredient is a natural
    antiseptic, fungicide, and pain-killer.  These properties make our
    products uniquely effective.  We also have a nutritional program that
    helps clean pollutants and environmental toxins out of the body,
    and helps reduce cholesterol & other problems.  People get *excited*
    about this one!  Which may be why it accounts for 50% of our sales!
    (Personal results:  my wife no longer suffers from PMS [and neither
    do I :-)], no longer needs prescription painkillers for cramps,
    is no longer night-blind, and lost all her gloves last winter because
    her hands stayed nice and warm by themselves because of improved
    circulation.  Finally, her fibrocystic breast disease [painful lumps] 
    has almost disappeared.  Other people have seen drops in cholesterol
    as much as 40%, triglycerides as much as 60-70%, mercury poisoning
    dropped by 75%, no migraines in 18 months after having 3-4/month for
    years, etc.  Your mileage may/will vary.)

  - No inventory, product-handling, or paperwork.  The company welcomes
    wholesale members.  You just need to tell people about the products, 
    and enroll them as members.  They take care of their own ordering, 
    the company ships directly to them, and ships the check directly to you.
    You can retail products if you want, but you don't have to.

  - An extremely fair, achievable, and maintainable business plan.  There
    are no group sales quotas or other pressures; all sales volume requirements
    (other than small personal purchases) are CUMULATIVE.  Once you've
    accumulated enough to get to a certain point, you're there.  You can't
    be demoted or have your organization taken away.  You are paid 7% of
    the volume of your downline, 4 generations (NOT levels -- a friend of ours
    is currently being paid on *17* levels) deep, as soon as you reach
    the Manager level (which took us 3 weeks).

  - Very generous bonus pools for serious people.  In any legitimate company,
    it takes a long time for a downline to fill in enough to give you 
    a significant income.  In Espial, once you've helped 5 (or 10) people
    reach the first significant level, you share in 4% (then 7%) of the
    company's total sales volume!  That's not PROFIT sharing, that's GROSS.
    You can get significant income ($5-10k/mo) long before your downline 
    gets huge.  What's more, these leaders are effectively rewarded for
    the success of the ENTIRE company, NOT just their downlines -- so there
    is a tremendous amount of sharing and cooperation.

  - Experienced management.  LeRoy Cox, the president, has been very
    successful in MLM for over 22 years, mostly leading companies or running
    their training programs.  He knows how to make this work.

  - Training programs to help new people succeed.  Espial trains successful
    distributors to be Success Counsellors, who teach a free 4-hour intro
    class on "how to do this business."  It gives new people enough info
    to feel confident and get started right away.  Currently most of these
    trainers are in Colorado and the Midwest, but that will be expanding.

  - Advanced training that's second to none.  LeRoy has been doing
    distributor training for 15 years.  (He was the Director of Training for
    Nikken, in Japan, for 8 years while they grew to be a billion-$ company...)
    Helping people grow is his joy.  He teaches a personal-development
    course that is inCREDible, and better than anything my wife and I saw in
    our combined 20 years at HP.  People come out of this really excited,
    because now they understand how to make their lives work better.  And
    oh, by the way, there's also this Espial business that can help you get
    the financial stuff out of the way so you can concentrate on what's
    *important*!

  - A very simple telephone recruiting system so that ANYone can succeed.
    If you want to share the business with someone, you can just give them
    the number and say "Call this, and I'll call you back in 15 minutes to
    answer any questions."  New people can do this immediately without
    any training at all.  We've already had people hear about the program,
    sign up over the phone, share the phone# with others, and have their
    first new distributor in the SAME DAY!

That's it in a nutshell.  (Well, OK, a BIG nutshell. :-)  Drop me a line
if you have any questions!

Gary

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Gary Fritz <fritz@hpfcbig.sde.hp.com>   303-229-6281 (W)    303-484-6725 (H)
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Help the environment AND your finances!  If you can hand out a phone number,
you can join a grass-roots movement to reduce pollution.  Call 303-595-5675 
24 hrs/day for recorded info, then email me or call us at 303-484-6725.
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Newsgroups: alt.business.multi-level