From: "robert buonincontro" <robert.buonincontro@canrem.com>
Newsgroups: comp.sys.amiga.hardware
Subject: commodore fights back
Date: 29 Jul 92 20:26:52 EST
Reply-To: "robert buonincontro" <robert.buonincontro@canrem.com>
Distribution: comp
Organization: Canada Remote Systems


cont from previous message....


*   Commodore, its shareholders, its dealers, its developers, and
    its end-user base continue to have a long-term commitment to
    the Amiga and its future as a multimedia, business and consumer
    microcomputer.

*   Commodore (and the Amiga) is a pioneer in the emerging
    multimedia market.  The company and its independant developers
    actually are helping define multimedia.  Many companies say
    they are "in" multimedia without really knowing what that means.
    Commodore has a strong end-user base executing a wide variety
    of multimedia applications today.

*   Multimedia is not a single market or application.  Multimedia
    is a method of designing and integrating computer technologies
    on a single platform that enables the end-user to input, create,
    manipulate, and output text, graphics, audio and video with a
    single user interface.

*   Commodore is focusing on four key business markets, for
    professional applications, in the United Sates: videography,
    professional training, kiosk information systems, and
    presentation systems.  The company has significant market
    share in each of these business markets.

*   The company recently launched an aggressive marketing and
    advertising campaign to support and increase its leadership
    position in these four key business markets.  In addition,
    Commodore is updating industry trade editors and reporters
    about the company's U.S. business strategy against these four
    key professional markets.

*   Commodore has added new senior management to the consumer side
    of the business.  The company plans to extend current strengths
    of the Amiga into consumer channels with a variety of product
    announcements and new consumer applications during the next
    12 months.

*   NewTek is a valued developer.  The Video Toaster is a great
    Amiga peripheral.  But the Amiga is much, much more than just
    a power supply for NewTek's Video Toaster.  In fact, to say
    that the Amiga is "just a power supply for the toaster" is a
    totally wrong and misguided depiction of the Amiga.  And,
    NewTek's Video Toaster is dependent on the Amiga's custom
    chip technology.

*   The Amiga offers the best "price/performance" for multimedia
    computing solutions available today.  In addition, the Amiga
    provides "traditional" office computing applications and a
    wide variety of entertainment packages.  The Amiga also
    provides options to read and write MS-DOS and MacIntosh files.

*   This is the most exciting time in the history of Commodore
    and Amiga computing.  The company's visibility in the
    microcomputer industry should increase significantly during
    the next year as new programs, products, strategies and
    applications mature.

Final Thoughts

We are taking specific steps to not only regarding this incident
but also to ensure that we regain more leverage and positive
coverage in the general media and reporting environment going
forward.  To that end, we're planning some specific press events at
both World of Commodore and Fall Comdex.  We've also begun an
intensive telephone contact campaign to strengthen our ongoing
relationships with hundreds of editors, reporters, and freelancers
who write about Commodore and the Amiga.  We are committed to
increasing the flow of accurate information to these important and
influential media audiences.

In the meantime, please help us with the impressions precipitated
by the Robinson article; follow through on the recommendations
we've made in this correspondence.

Please consider faxing Mandi Griffies, in our corporate
communications department, copies of any correspondence you
generate on behalf of this effort and report subsequent media
feedback and results directly to her.  Her fax number is (215)
431-9465.  Thank you for your concern and partnership.

P.S. "The reports of my death are greatly exaggerated."
                    -- Mark Twain, 1897
--
Canada Remote Systems  - Toronto, Ontario/Detroit, MI
World's Largest PCBOARD System - 416-629-7000/629-7044
Newsgroups: comp.sys.amiga.hardware