From: fybush@unixland.natick.ma.us (Scott Fybush)
Subject: Re: AM Changes Hands in Cincinnati
Originator: wdp@gagme
Organization: _
Date: Thu, 17 Dec 1992 07:47:26 GMT



sjsobol@wariat.org (Steven J. Sobol) writes:

>: [Moderator's Note: Is it me, or has this multiple-station-ownership-
>: in-same-market thing gotten a bit out of hand?  Now they are using the same
>: calls! Geez.]

>It can only hurt them. It will cause a large amount of confusion...

Maybe not.  Nobody in New York ever got WNEW AM mixed up with WNEW FM...
and anyway the 550 in Cincy is changing to WLWA, not to WLW.  

As much as I will regret the way these new duopolies seem to be eating
up legacy calls like WKRC (which survives on TV at least), I think Jacor's
really got something neat going in Cincinnati.  As I understand it,
they're targeting females with WLW(A) on 550, males on WLW 700.  Add 
that to their proven reach to younger males on WEBN-FM 102.7 in
the market, and it makes for one potent combo.

I had hopes a few months ago that my employer, which was at the time
moving from a news-talk format to all-news, would buy another AM in
the market (WHDH), which was then for sale.  Alas, Group W was feeling
anything but acquisitive, so my dreams of all-news on WBZ with WBZ's
talk hosts adding to the stable already on WHDH to make that station
more of a ratings force never came to pass.  Instead, the other talker
in town, WRKO, bought WHDH, and is now remolding it as a satellite
talker, with Gene Burns (late of WRKO and now of WOR in NY) on from
12 to 3, Talknet at night and local talk in morning drive.  I expect
when Larry King, who's now on WRKO, moves to afternoons, he'll end
up on WHDH here.  He can't end up on WRKO, since Jerry Williams is
contractually bound to the 2 to 6 slot there.

Just to recap for the Boston market alums out there, here's what the
lineup looks like these days:

WEEI (sports) 6-10 AM Tom Doyle and Craig Mustard
              10AM-3PM Glenn Ordway (I think)
              3-7 PM Eddie Andelman
              7PM-overnight local sports, then satellite sportstalk

WRKO          5-9 AM Janet Jeghelian and Mike Cuthbert
              9-11 AM Victoria Jones (late of WXYT Detroit)
              11-noon Victoria Jones and Howie Carr
              noon-2PM Howie Carr (Boston Herald)
              2-6 PM Jerry Williams
              6PM-11PM Avi Nelson (I think)
              11PM-5AM King

WHDH          5-10 AM Marjorie Clapprood and Pat Whitley
              10AM-noon The Money Experts (local business talk)
              noon-3PM Gene Burns (WOR Network)
              3-7 PM Mark Jurkowitz and the Rev. Earl Jackson
              7 PM-5 AM Talknet

WBZ           5-10 AM Morning News (Gary LaPierre and Deb Lawler)
              10 AM-3PM Midday News (Carol Lanigan, Bob McMahon,
                  Bill Lawrence)
              3-7 PM Evening News (Anthony Silva and Diane Stern)
              7 PM-mid David Brudnoy
              mid-5 AM Bob Raleigh

It's an interesting market to be in right now, and it should get even
more so as WBZ's all news format becomes entrenched (the storm this
past weekend helped), and as the WRKO/WHDH duopoly gets sorted out.

Scott Fybush -- fybush@unixland.natick.ma.us
These are not the opinions of WBZ or of Group W.

Newsgroups: rec.radio.broadcasting