Newsgroups: rec.radio.shortwave
Date:         Thu, 15 Oct 1992 01:12:00 GMT
Reply-To:     "Thomas R. Sundstrom" <0002446376@MCIMAIL.COM>
From:         "Thomas R. Sundstrom" <0002446376@MCIMAIL.COM>
Subject:      NEW Equipment Buyers Guide from WRTH

For those looking for good receiver reviews and for those not satisfied
with the reviews found in other publications, I have good news.  Read
on...


         W O R L D   R A D I O   T V   H A N D B O O K

PRESS INFORMATION

Amsterdam, October 15th 1992: Editor of the World Radio TV
Handbook, Andrew Sennitt, today announced that a new
publication for all International radio enthusiasts is nearing
completion, the WRTH Equipment Buyers Guide.

The 1992 World Radio TV Handbook included a survey questionnaire
which readers were asked to return by July 1992. been processed.
A total of 4087 valid survey questionnaires were returned and
independently analyzed. The survey shows that readers of the
World Radio TV Handbook take the international broadcasting
business seriously. On average, they spend some 13 hours a week
Iistening to programmes from outside their own country. The
majority of readers have been doing this for between 15-20
years. When asked what maximum they would be willing to spend on
a new radio receiver, the average said it would be up to US$
1174. This explains the high interest that WRTH readers put on
the Equipment Test reviews published annually in the handbook.

"There was one request that came up very often in the
responses" says Andy Sennitt. "Readers wanted an instant
reference source to the receiver market. The equipment
reviews that we publish annually are an important service
for people, but in order to have a current market overview
you would need to have the last 5 editions of the WRTH. So we
turned to Willem Bos and Jonathan Marks and asked them to
compile an equipment buyers guide. Although the original
idea was to base it on the tests published since 1988, it was
soon evident that quite a bit of updating and re-testing of
upgraded models would be necessary. This has now been
completed and the book is in the final proofing stages.
We're pleased with the result: a comprehensive handy
reference which fills an Important gap in the market."

The "WRTH Equipment Buyers Guide" covers receivers and
antennas. it includes a new comprehensive test of active
and passive antennas, news of computer software, plus
articles. It totals some 260 pages and will be released in a
few weeks time. The price will be US$ 19.95. The 1993 World
Radio TV Handbook will also contain equipment reviews,
including the new Yaesu FRG-100. More details will be released
soon.

ABOUT THE WORLD RADIO TV HANDBOOK
Over the last four decades, the World Radio TV Handbook
has established a comprehensive network of monitors. They're
active 24 hrs a day, reporting and checking as to who's doing
what. As broadcasters turn to the international marketplace,
so the WRTH has become the leading multi-media source for
those involved in getting the message across borders. Sales
for the 1992 edition totaled 112,735 copies, double the figure
from two years ago. In 1993 they'll be nearly 600 pages devoted
to a directory of radio, TV, and satellite stations around the
world. The 1992 reader's survey showed that of the 3543
respondents, more than 65% listened to international
broadcasters for more than 5 hours a week.

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|  Tom Sundstrom  |  TRS Consultants  |  Fax: 609-859-3226  |
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|   MCI Mail: 244-6376   |  Japan Radio Company Dealer      |
|   GEnie: T.SUNDSTROM   |  Skywaves WAS-50 Antenna Dealer  |
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