From: mlevis@ringer.cs.utsa.edu (Mike Levis) (OS/2)
Subject: Re: More advertising
Organization: University of Texas at San Antonio
Date: Thu, 31 Dec 1992 10:12:20 GMT

In article <1992Dec29.135215.20084@panix.com> os2man@panix.com (Larry Salomon Jr.) writes:
>Since no one decided to respond to the initial advertising thread I attempted
>to start (maybe I tried it in comp.os.os2.misc?  I can't remember anymore...),
>I'll try with another one.  Again, I'm interested in reading any ad ideas you
>can come up with (and I know there are IBMers who read this and are probably
>interested also).  Here's the idea for this one:

Okay!  It's been a long time since we've had OS/2 advocacy in this OS/2
*.advocacy newsgroup...  ;-)

><Radio ad>
>"With an operating system that can run all of your DOS, Windows, and OS/2
>applications, using your computer is as simple as 1-2-3...or dBase IV...
>or Ami Pro...(start to fade) or CorelDraw...or Describe...or Microsoft Excel
>(etc. ad nauseum)"  Meanwhile, once the voice starts to fade you get the 
>overdubbed deeper voice (but not too deep) take the foreground:  "OS/2 2.0
>for your personal computer.  Requires an Intel or compatible 80386 or better
>CPU with 4 megabytes of memory and 30 megabytes hard disk space.  To order,
>call 1-800-3IBMOS2.  Product names are trademarks of their respective owners."

I like the fade-out part.  In addition, how about having an increase of
voices as well instead of just one voice (multi-tasking metaphore).  As
one voice finishes saying the name of an app, another voice starts to say
the name of another app (time-slicing metaphore).  Maybe one voice for DOS
apps, one for Windows apps, and one for OS/2 apps.  Then a fourth voice can
speak in the foreground.

>As with the TV ad last time, this has a two page analogue for a magazine.  The
>first page would be the first voice, with the fade represented by continually
>shrinking point sizes and the second page would be the deeper voice.  I would
>use a white Helvetica font for the first page on a black background, and have
>the OS/2 logo in the middle of the second page with the type below it.

I prefer the Souvenir font (which is available at ftp-os2).  The intro would
use that white-on-black color scheme, and names of the apps would be color-
coded with no space between the name of the apps.

For the second page, how about a screen shot of OS/2 running apps in
their own windows?

>What is something you can come up with?

How about this for a TV ad?

First scene:
   Start out with a black background.
   A picture of a powerful object (like a body-builder or a tank or
something) that takes 1/4 the screen area pops up on the screen.  Then
3 other pictures of other powerful objects pop up (similar to OS/2's
animation OFF), one at a time, so that the result looks like cascaded
windows.  Then each picture moves (similar to OS/2's animation ON) into
their own corner so that the result looks like tiled windows, and the
black background cannot be seen.  A voice says ``Power''.  The screen
clears to a black background.

Second scene:
   A picture of a fast object (like a jet or a race-car) pops up on the
screen, the three other pictures of other fast objects cascade onto the
first picture.  Then each picture tiles itself into a screen corner.  A
voice says ``Speed''.  The screen clears to black.

Third scene:
   A picture of a DOS app pops up on the screen, followed by a cascade
of a Windows app, an OS/2 1.x app, and an OS/2 2.x app.  Each "picture"
is actually a window running that app, just like in OS/2.  Then each
picture tiles itself into a screen corner (again, using animation ON).
A voice says ``OS/2''.  But the screen does *not* clear; the apps stay
on the screen.  Note that the black background cannot be seen.

Fourth scene:
   The four pictures move themselves to various parts of the screen.  As
they do this, instead of seeing a black background where the pictures
were, the WPS and some icons can be seen (like when moving an OS/2 window).
Then the camera zooms out and you can see someone using OS/2 2.x running
DOS, Windows, OS/2 1.x, and OS/2 2.x apps.



Here's an idea for a print ad:
   The top view of a trash can with a copy of DOS and a copy of Windows
inside it.   ;-)



>Cheers,

Night Court

>Q
>-- 
>"If you choose not to decide, you
> still have made a choice" - Rush

"I will choose a path that's clear,
 I will choose freewill" - Rush
-- 
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