Claim: Mosa Tegels' (a four-star design hotel located in the Wyck district in Maastricht, Netherlands) launch campaign started in February 2008 where the ingredients stood for: Style (design, architecture and art), Sex (the passion in daily life) and Soup (cuisine, authenticity, and genuine), and the elements of the launch campaign return in the concept of Townhouse by creating an atmosphere of a Maastricht living room.
Verdict: REFUTE