Cannabis Act — C-24.5 17
Promotion 17 (1) Unless authorized under this Act, it is prohibited to promote cannabis or a cannabis accessory or any service related to cannabis, including (a) by communicating information about its price or distribution; (b) by doing so in a manner that there are reasonable grounds to believe could be appealing to young persons; (c) by means of a testimonial or endorsement, however displayed or communicated; (d) by means of the depiction of a person, character or animal, whether real or fictional; or (e) by presenting it or any of its brand elements in a manner that associates it or the brand element with, or evokes a positive or negative emotion about or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring. Exception — informational promotion — cannabis (2) Subject to the regulations, a person that is authorized to produce, sell or distribute cannabis may promote cannabis by means of informational promotion or brand-preference promotion if the promotion is (a) in a communication that is addressed and sent to an individual who is 18 years of age or older and is identified by name; (b) in a place where young persons are not permitted by law; (c) communicated by means of a telecommunication, where the person responsible for the content of the promotion has taken reasonable steps to ensure that the promotion cannot be accessed by a young person; (d) in a prescribed place; or (e) done in a prescribed manner. Exception — informational promotion — cannabis accessories and services (3) Subject to the regulations, a person may promote a cannabis accessory or a service related to cannabis by means of informational promotion or brand-preference promotion if the promotion is (a) in a communication that is addressed and sent to an individual who is 18 years of age or older and is identified by name; (b) in a place where young persons are not permitted by law; (c) communicated by means of a telecommunication, where the person responsible for the content of the promotion has taken reasonable steps to ensure that the promotion cannot be accessed by a young person; (d) in a prescribed place; or (e) done in a prescribed manner. Exception — point of sale — cannabis (4) Subject to the regulations, a person that is authorized to sell cannabis may promote it at the point of sale if the promotion indicates only its availability, its price or its availability and price. Exception — point of sale — cannabis accessory and services (5) Subject to the regulations, a person that sells a cannabis accessory or provides a service related to cannabis may promote it at the point of sale if the promotion indicates only its availability, its price or its availability and price. Exception — brand element on other things (6) Subject to the regulations, a person may promote cannabis, a cannabis accessory or a service related to cannabis by displaying a brand element of cannabis, of a cannabis accessory or of a service related to cannabis on a thing that is not cannabis or a cannabis accessory, other than (a) a thing that is associated with young persons; (b) a thing that there are reasonable grounds to believe could be appealing to young persons; or (c) a thing that is associated with a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.