Organization: REFLECTIVE IMAGE INC
Mission: PRODUCE NON-COMMERICAL FILM THAT DEALS WITH THE A VARIETY OF SOCIAL ISSUES IN THE USA AND THE WORLD AND OTHER CULTURES, INCLUDING HATRED OF GAYS AND LESBIANS AT PUBLIC SCHOOLS, HISTORY OF PORTRAYALS OF GAYS IN CINEMA AND TELEVISION, GUNSHOT VICTIMS AND IMPACT OF GUN VIOENCE AND BRIDGING THE CULTURAL AND IDEOLOGICAL GAP WITH CUBA VIA MUSIC, AND RELATED INSTRUMENT EXCHANGES.
Activities: CUBA:REFLECTIVE IMAGE, INC. IS DEVELOPING A DOCUMENTARY EXPLORING THE MUSICAL CULTURE OF CUBA AND THE WORK OF THE NON-PROFIT ORGANIZATION HORNS TO HAVANA, WHICH IS DEDICATED TO INSTRUMENT DONATION, REPAIR, TRAINING, AND EDUCATION THROUGH CULTURAL EXCHANGE BETWEEN CUBA AND THE UNITED STATES.
END GAME OUTREACH:END GAME IS A 40-MINUTE DOCUMENTARY FILM THAT FOLLOWS THE WORK OF ZEN HOSPICE PROJECT AND THE PALLIATIVE CARE TEAM AT UCSF AS THEY REDEFINE HOW OUR SOCIETY TREATS AND UNDERSTANDS END-OF-LIFE CARE. END GAME PREMIERED AT THE SUNDANCE FILM FESTIVAL IN JANUARY 2018 AND WAS RELEASED ON NETFLIX IN MAY 2018. WHILE MAKING END GAME, WE REALIZED THAT IT HAD THE POTENTIAL TO INFLUENCE SOCIETY AND MEDICAL PRACTICES AROUND A DIFFICULT SUBJECT IN OUR CULTURE: DYING, AND HOW IT IMPACTS US ALL. WE SOUGHT SUPPORT FOR A COMMUNITY AND EDUCATIONAL SCREENING CAMPAIGN THAT WOULD LEVERAGE THE FILM AS A CONVERSATION STARTER ABOUT END-OF-LIFE CARE.THE PRIMARY OBJECTIVES OF THE CAMPAIGN WERE TO INCREASE AWARENESS OF AND THEREFORE ACCESS TO PALLIATIVE CARE, AND TO SPARK CONVERSATIONS THAT ALLOWED PEOPLE TO BETTER UNDERSTAND AND SHARE THEIR OWN END-OF-LIFE VALUES WITH LOVED ONES AND CAREGIVERS. WE SOUGHT TO DO THIS BY CONNECTING WITH AND ALIGNING OUR GOALS WITH THOSE OF EXISTING INSTITUTIONS AND NETWORKS. THESE ORGANIZATIONS COULD THEN DEPLOY END GAME SCREENINGS AND EVENTS IN PROFESSIONAL DEVELOPMENT, CURRICULAR, AND COMMUNITY/FAMILY SETTINGS TO REACH A WIDE AUDIENCE. WHEN POSSIBLE, WE HELPED ORCHESTRATE LARGER EVENTS WITH SPEAKERS FROM AMONG THE FILM'S SUBJECTS OR FROM THE FILMMAKING TEAM.TO HELP SUPPORT THIS OUTREACH, WE ALSO BUILT A SET OF DISCUSSION MATERIALS INSPIRED BY THE FILM, AND A WEBSITE THAT ALLOWED EASY ACCESS TO RESOURCES AND SCREENING INFORMATION. IN PARTNERSHIP WITH BLUESHIFT, A COMPANY THAT CREATES IMPACTFUL EDUCATIONAL TOOLS TO LEVERAGE THE POWER OF DOCUMENTARY FILM, WE CREATED THREE UNIQUE GUIDES: A COMMUNITY SCREENING GUIDE, A FAMILY GUIDE, AND A CLINICIAN'S GUIDE WITH FOUR PROFESSIONAL DEVELOPMENT MODULES. THESE FREE, DOWNLOADABLE PDFS PROVIDED ADDITIONAL CONTEXT, RESEARCH, AND COMMENTARY FROM END GAME SUBJECTS AND MEDICAL PROFESSIONALS. THE TEAM AT BLUESHIFT INTERVIEWED A SPECTRUM OF PARTICIPANTS TO MAKE EACH GUIDE A VALUABLE TOOL TO ENHANCE POST-SCREENING DISCUSSIONS FOR A VARIETY OF AUDIENCES. OUR FINAL GUIDES WERE MADE AVAILABLE FOR FREE TO THE PUBLIC ON OUR WEBSITE AND WILL CONTINUE TO BE ACCESSIBLE INDEFINITELY.
CELLULOID CLOSET:PRODUCED NON-COMMERCIAL EDUCATIONAL FILM TO EDUCATE PUBLIC ON HOW LESBIANS AND GAY MEN HAVE BEEN PORTRAYED IN MOTION PICTURES FROM THE ERA OF SILENT FILM TO THE AGE OF AIDS. - FILM SCREENING AND DISTRIBUTION INCOME
NTEE category: Arts, Culture & Humanities
Secondary category: Voluntary Health Associations & Medical Disciplines