Organization: PHILADELPHIA CONVENTION & VISITORS
Mission: THE PHILADELPHIA CONVENTION & VISITORS BUREAU (PHLCVB) IS THE OFFICIAL TOURIST PROMOTION AGENCY FOR THE CITY OF PHILADELPHIA GLOBALLY, AND THE LONG-TERM SALES AND MARKETING AGENCY FOR THE PENNSYLVANIA CONVENTION CENTER. WE MARKET PHILADELPHIA AS A WORLD-CLASS CONVENTION AND TOURISM DESTINATION TO A GLOBAL AUDIENCE. ANNUALLY, THE PHLCVB GENERATES MORE THAN 1 BILLION IN ECONOMIC IMPACT FOR THE CITY BY PUTTING "HEADS IN BEDS". THE PHLCVB IS PROUD TO BE AN ECONOMIC ENGINE, CUSTOMER ADVOCATE AND CHAMPION FOR PHILADELPHIA, AND AS A MEMBERSHIP ORGANIZATION WITH 800+ MEMBERS, WE HELP TO CONNECT LOCAL BUSINESSES WITH MEETING AND EVENT PLANNERS AND CONVENTION BUSINESS OPPORTUNITIES. OUR INITIATIVES ARE FOCUSED ON THE FOLLOWING KEY AREAS OF BUSINESS: CONVENTION SALES, MARKETING SERVICES AND INCENTIVE EFFORTS TO ATTRACT AND REBOOK MAJOR CONVENTIONS, TRADESHOWS, MEETINGS AND SPORTING EVENTS. OVERSEAS LEISURE TOURISM SALES AND MARKETING INCLUDING REPRESENTATION FIRMS AROUND THE GLOBE IN CHINA, INDIA
Activities: CONVENTION SALES THE PHLCVB'S CONVENTION SALES PROGRAM IS CHARGED WITH HELPING TO DRIVE OVERNIGHT VISITATION BY BOOKING AND SERVICING MEETINGS, CONVENTIONS, TRADE SHOWS AND SPORTING EVENTS INTO THE PENNSYLVANIA CONVENTION CENTER, MEMBER HOTELS AND OFF-SITE VENUES. THIS ACTIVITY IS CRITICAL TO THE SUCCESS OF PHILADELPHIA'S TOURISM INDUSTRY, AS MEETINGS AND CONVENTIONS ARE LONGER- TERM PIECES OF BUSINESS WHICH PROVIDE A STRONG FOUNDATION FOR PHILADELPHIA'S ECONOMY AND PROVIDES SECURITY FOR PHILADELPHIA'S HOSPITALITY-RELATED JOBS. THE CONVENTION SALES FUNCTION INCLUDES FOCUSED SALES SUPPORT ORGANIZED WITHIN THREE KEY VERTICALS - DIVERSITY, LIFE SCIENCES, AND SPORTS, AND DATA AND ANALYTICAL RESEARCH TO SUPPORT THE CONVENTION SALES FUNCTION.
GLOBAL TOURISM THE PHLCVB GLOBAL TOURISM PROGRAM IS DEDICATED TO INCREASING PHILADELPHIA'S POSITION AS A LEADING DESTINATION FOR OVERSEAS VISITORS AND DOMESTIC GROUP TOURS AS ANOTHER STRATEGY TO DRIVE OVERNIGHT VISITATION. IN PARTNERSHIP WITH SEVEN IN-MARKET REPRESENTATION OFFICES, THE PHLCVB'S PHILADELPHIA- BASED PROGRAM PROMOTES THE DESTINATION ACROSS 23 GLOBAL MARKETS.
GROUP TOUR SALES THE PHLCVB'S GROUP TOUR SALES PROGRAM HELPS GROW OVERNIGHT VISITATION BY CONNECTING WITH DOMESTIC GROUP TOUR OPERATORS. THE TEAM WORKS TO POSITION PHILADELPHIA AS A TOP US DESTINATION FOR GROUP LEISURE TRAVEL BY PARTICIPATING IN TRADE SHOWS, HOSTING GROUP TOUR TRADE MEDIA, AND LEVERAGING DIRECT MARKETING AND ADVERTISING TO POSITION PHILADELPHIA.
NTEE category: Recreation & Sports
Secondary category: Arts, Culture & Humanities