Organization: BLUE RIDGE NATIONAL HERITAGE
Mission: PRESERVING, INTERPRETING, AND DEVELOPING THE HERITAGE RESOURCES OF THE NORTH CAROLINA MOUNTAINS.
Activities: GRANTS: BRNHA PROVIDED GRANT FUNDS TO SUPPORT A VARIETY OF EFFORTS TO PRESERVE, INTERPRET, AND DEVELOP THE REGION'S HERITAGE RESOURCES. THESE INCLUDED: A FIBER ARTS EXHIBITION AT THE BLOWING ROCK ART & HISTORY MUSEUM; IMPROVEMENTS TO A COMMUNITY GARDEN IN DOWNTOWN ROBBINSVILLE; IMPROVEMENTS TO THE DOC AND ROSA LEE WATSON MUSEUM IN COVE CREEK; AUDITORIUM IMPROVEMENTS AT THE FOLKMOOT FRIENDSHIP CENTER; CREATION OF A COMMUNITY FOREST STEWARDSHIP COALITION IN SANDY MUSH; DEVELOPMENT OF EDUCATIONAL RESOURCES FOR STUDENTS IN JUNIOR APPALACHIAN MUSICIANS PROGRAMS; CREATION OF AN EXHIBIT AT THE EARLE THEATRE IN MOUNT AIRY SHOWCASING WOMEN IN SURRY COUNTY OLD-TIME MUSIC; MUSIC VENUE IMPROVEMENTS AT COOK MEMORIAL PARK IN TODD; AND DEVELOPMENT OF A COMMUNITY OUTREACH PROGRAM FOCUSED ON FORESTS AND TRAILS AT WARREN WILSON COLLEGE.
BLUE RIDGE MUSIC TRAILS: THE MUSIC INDUSTRY TOOK A BIG HIT IN 2020 BECAUSE OF COVID-19. BRNHA, IN CONJUNCTION WITH THE NORTH CAROLINA ARTS COUNCIL AND OTHER PARTNERS PRODUCED THE TRAIL AHEAD WORKSHOP SERIES TO HELP SHARE RESOURCES AND STRATEGIES FOR MUSICIANS AND VENUES DURING COVID-19. BRNHA CONTINUED TO PROVIDE VISITOR INFORMATION THROUGH A MUSIC TRAILS WEBSITE, E-NEWSLETTER, SOCIAL MEDIA CHANNELS, SELLING MUSIC TRAILS GUIDEBOOKS, CDS AND T-SHIRTS, PRODUCING A MAGAZINE, AND PRODUCING ONGOING RADIO AND STREAMING PODCASTS. THE ORGANIZATION ADDED 11 NEW ARTISTS TO THE TRADITIONAL ARTIST DIRECTORY AND COMPLETED A RESEARCH PROJECT.
CRAFT TRAILS: BRNHA CONTINUED DEVELOPMENT OF THE BLUE RIDGE CRAFT TRAILS AND PILOTED A PROMOTIONAL PROJECT IN HENDERSON COUNTY, INCLUDING PROFILING 18 ARTISTS AND GALLERIES ON BLUERIDGECRAFTTRAILS.COM, CREATING VIDEO AND IMAGERY ASSETS, DESIGNING AND PRINTING A MAP BROCHURE, CONDUCTING A SOCIAL MEDIA AND PUBLIC RELATIONS CAMPAIGN, AND HOSTING A COMMUNITY CELEBRATION AND TRAINING FOR ARTISTS. AFTER A SUCCESSFUL PILOT PROJECT, BRNHA CONTINUED TO WORK ON THIS PROJECT RESEARCHING, VISITING, APPROVING, AND PROFILING 60 CRAFT TRAILS SITES ON BLUERIDGECRAFTTRAILS.COM.
NTEE category: Arts, Culture & Humanities
Secondary category: Environment