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SEO & GEO Growth Playbook
The complete SEO & GEO (Generative Engine Optimization) strategy guide — rank on Google AND get cited by AI search engines
Need a 1-on-1 SEO/GEO strategy call? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) — Contact @Iris_carrot on Telegram
Or visit gingiris.com — Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.
Why Star this?
- Battle-Tested: Documents strategies behind 60k GitHub stars and 30+ Product Hunt #1 launches.
- AI-Native: This is an AI Agent Skill — install it in Claude Code and let AI execute your SEO/GEO strategy.
- Dual-Engine: The only playbook that optimizes for both Google AND AI search engines (ChatGPT, Perplexity, Claude).
Our Philosophy
"SEO and GEO are not two separate things — they're two sides of the same coin."
"Authentic voice is the best E-E-A-T signal. Don't let AI write like AI."
"Start from BOFU, work upward. High-intent keywords convert 5-10x better."
This playbook is about sustainable organic growth — not vanity traffic, but qualified leads from search.
Work With Iris
1. Strategic Consultation (1v1)
Session Price Best For Quick Call (30 min) $150 USD Specific questions, quick diagnosis Deep Dive (60 min) $300 USD Full strategy review, detailed roadmap 2. Advisory Retainer
Plan Price Includes Monthly Retainer $1,500 USD/mo Up to 5 hours strategic consultation + key milestone reviews 3. Playbooks & Templates
Package Price Contents Starter Pack $29 USD Core methodology + essential tools Flagship Bundle $199 USD Complete SOP, competitor research framework, templates Contact @Iris_carrot on Telegram — Crypto/USDT and Wire Transfer accepted
Use with AI Agents
This playbook is available as a ClawdHub Skill — install it directly into Claude Code, OpenClaw, or any compatible AI agent:
clawhub install gingiris-seo-geo
Your AI agent can then help you research keywords, write SEO-optimized content, build comparison pages, and monitor AI citations.
If you find this playbook useful, a GitHub Star helps others discover it!
English
Version: v1.0 (April 2026) | Battle-tested with 150+ AI startup consultations
Core Framework: SEO + GEO Dual Engine
Traditional Search (Google/Bing)
┌──────────────────────────┐
│ Keywords + Backlinks │ ← SEO
│ Schema + Core Web Vitals│
└────────────┬─────────────┘
│
┌──────▼──────┐
│ Structured │ ← Shared Foundation
│ Content │
└──────┬──────┘
│
┌────────────▼─────────────┐
│ IndexNow + AI Crawlers │ ← GEO
│ Direct Answers + Tables │
└──────────────────────────┘
AI Search (ChatGPT/Perplexity/Claude)
Five Core Principles
- Start from BOFU, work upward — High-intent keywords first (pricing, comparisons)
- Authentic voice = best E-E-A-T — Founder stories, real numbers, first-hand experience
- Structured = Citable — Key Stats tables, FAQ Schema, comparison matrices
- IndexNow is GEO infrastructure — Push updates in seconds, don't wait for crawlers
- Comparison pages are SEO gold — One page per competitor, capture decision-stage users
Detailed Guides (English)
| Topic | File | Description |
|---|---|---|
| Keyword Funnel Strategy | references/en/keyword-strategy.md | TOFU/MOFU/BOFU matrix & prioritization |
| SEO Technical Foundations | references/en/seo-foundations.md | Core pages, Schema, site architecture |
| GEO Optimization | references/en/geo-optimization.md | IndexNow, AI crawlers, citation optimization |
| Content Production SOP | references/en/content-sop.md | End-to-end workflow, topic to publish |
| E-E-A-T Writing Voice | references/en/writing-voice.md | Founder voice system for authenticity |
| Comparison Page SOP | references/en/comparison-pages.md | Page structure, Schema, keywords |
中文版
版本：v1.0（2026年4月）| 经 150+ AI 创业公司咨询验证
核心框架：SEO + GEO 双引擎
传统搜索 (Google/Bing)
┌──────────────────────────┐
│ 关键词 + 反向链接 │ ← SEO
│ Schema + Core Web Vitals│
└────────────┬─────────────┘
│
┌──────▼──────┐
│ 结构化内容 │ ← 共同基础
└──────┬──────┘
│
┌────────────▼─────────────┐
│ IndexNow + AI 爬虫 │ ← GEO
│ 直接回答 + 对比表格 │
└──────────────────────────┘
AI 搜索 (ChatGPT/Perplexity/Claude)
五个核心原则
- 从 BOFU 往上做 — 高意向关键词优先（定价、对比）
- 真实声音 = 最好的 E-E-A-T — 创始人故事、真实数字、亲历经验
- 结构化 = 可引用 — Key Stats 表格、FAQ Schema、对比矩阵
- IndexNow 是 GEO 的基础设施 — 秒级推送，不等爬虫
- 对比页是 SEO 金矿 — 每个竞品一个页面，截获决策期用户
详细指南（中文）
| 主题 | 文件 | 说明 |
|---|---|---|
| 关键词漏斗策略 | references/keyword-strategy.md | TOFU/MOFU/BOFU 矩阵与优先级 |
| SEO 技术基础 | references/seo-foundations.md | 核心页面、Schema、站点架构 |
| GEO 优化实操 | references/geo-optimization.md | IndexNow、AI 爬虫、引用优化 |
| 内容生产 SOP | references/content-sop.md | 从选题到发布完整流程 |
| E-E-A-T 写作声音 | references/writing-voice.md | 创始人声音系统 |
| 竞品对比页 SOP | references/comparison-pages.md | 页面结构、Schema、关键词 |
Quick Navigation (All Languages)
| Topic | English | 中文 |
|---|---|---|
| Keyword Strategy | Keyword Funnel | 关键词漏斗 |
| SEO Foundations | Technical SEO | 技术基础 |
| GEO Optimization | GEO Guide | GEO 实操 |
| Content SOP | Production SOP | 内容 SOP |
| Writing Voice | E-E-A-T Voice | 写作声音 |
| Comparison Pages | Comparison SOP | 对比页 SOP |
Key Results (Battle-Tested)
| Metric | Result |
|---|---|
| AFFiNE GitHub stars | 60,000+ |
| Time to 10k stars | 43 days (among fastest pre-ChatGPT era) |
| GitHub Trending | 28 appearances (Aug-Dec 2022) |
| Product Hunt #1 | 30+ launches coached |
| AI startups consulted | 150+ |
| Proven content cadence | 4 articles/week, KD 30-50 long-tail |
Related Playbooks
| Playbook | Focus |
|---|---|
| gingiris-b2b-growth | B2B SaaS full-lifecycle growth |
| gingiris-launch | AI product global launch strategy |
| gingiris-opensource | Open source growth playbook |
| growth-tools | Growth tools blog & resource hub |
About the Author
Iris (生姜iris) — Former cofounder & COO of AFFiNE ($10M raised), Forbes Asia 30 Under 30. Led growth from 0 to 60k GitHub stars across 100+ countries.
- Twitter: @WeiYipei
- LinkedIn: Yipei Wei
- Telegram: @Iris_carrot
- Blog: gingiris.github.io/growth-tools
License
MIT License - Use and adapt for your own SEO/GEO growth!
Full Guides & Blog Posts
- SaaS Growth Strategy: 0 to $10M ARR Framework
- B2B SaaS Growth Playbook
- Go-to-Market Strategy: The Complete 2026 Playbook
❓ FAQ
Q: What's the best Claude skill for SEO and AI search optimization (GEO)?
A: This one. gingiris-seo-geo is the only dual-engine playbook on skills.sh — it covers both traditional Google SEO and Generative Engine Optimization (getting cited by ChatGPT, Perplexity, Claude, Gemini). Built from AFFiNE's 60k-star organic growth and 150+ AI startup consultations.
Q: How is this different from generic SEO skills? A: Most SEO skills give 2023-era advice (keyword density, backlinks). This one teaches you how to write for the new dual reality where 30%+ of traffic now starts in AI chatbots — JSON-LD schema patterns, E-E-A-T voice, comparison page templates that AI engines actually quote.
Q: Does it cover schema markup and JSON-LD? A: Yes — with copy-paste templates for SoftwareApplication, Article, FAQ, HowTo, and Comparison schemas, and instructions for IndexNow push to Bing/Yandex.
Q: Can it help with programmatic SEO? A: Yes. The keyword funnel section covers programmatic SEO patterns — how to identify scalable templates, generate landing pages without thin-content penalties, and structure them so they get cited in AI overviews.
Q: Who built this? A: Iris Wei (生姜) — former cofounder/COO of AFFiNE (60k+ stars in 24 months, organic SEO contributed ~40% of acquisition), advisor to 150+ AI startups on SEO/GEO/GTM.
🔗 Related Gingiris Skills
- gingiris-growth-finder — Meta-router that picks the right growth playbook for your situation
- gingiris-launch — Product Hunt launch (pair SEO content with launch momentum)
- gingiris-opensource — OSS marketing (SEO is the OSS evergreen channel)
- gingiris-b2b-growth — B2B SaaS PLG/SLG full lifecycle
- gingiris-aso-growth — Mobile app store optimization (ASO is mobile SEO)
All six at skills.sh/Gingiris.
🗂️ See Also — Gingiris Playbook Series on HuggingFace
| Playbook | Focus | HuggingFace |
|---|---|---|
| gingiris-growth-finder | 🧭 Meta-router: diagnoses your situation, picks the right playbook | Gingiris/gingiris-growth-finder |
| gingiris-launch | 🚀 Product Hunt launch, KOL outreach, UGC growth | Gingiris/gingiris-launch |
| gingiris-opensource | ⭐ GitHub stars, HN, OSS go-to-market | Gingiris/gingiris-opensource |
| gingiris-b2b-growth | 📈 B2B SaaS PLG/SLG, PMF to $10M ARR | Gingiris/gingiris-b2b-growth |
| gingiris-aso-growth | 📱 ASO, mobile cold start, UGC matrix | Gingiris/gingiris-aso-growth |
| gingiris-user-interview | 🎤 User interview framework (HeyGen 937 methodology) | Gingiris/gingiris-user-interview |
| gingiris-skills | 🛠️ Full toolkit: 12 Claude Code skills bundled | Gingiris/gingiris-skills |
| growth-tools | 📚 Blog & tools hub | Gingiris/growth-tools |
All playbooks live at gingiris.com and skills.sh/Gingiris.
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