Reference number : GC-2017-Q3-00096, amendment number : , agreement type : G, recipient legal name : Sheikhzadeh, Mehdi (Lambton College of Applied Arts and Technology), recipient country : CA, recipient province : nan, recipient city : Ontario, recipient postal code : nan, program name english : Applied Research and Development Grants (<$75k), program name french : Subventions de recherche et développement appliquée (<75,000 $), program purpose english : One of the most demanding topics for any online business is creating efficient conversion points including_x000D_
landing pages, display ads and product pages. However, there currently isn't an effective way to find the most_x000D_
important component - the right picture._x000D_
Lambton College and AdWiser research team collaborated to develop the foundation of a smart search method,_x000D_
"Wonder.pics", through the first phase of this project in 2016. Based on the foundation of the first phase,_x000D_
AdWiser and College researchers will make use of Artificial Intelligence (A.I.) component to find a statistically_x000D_
significant winner from many candidate pictures within the shortest possible time and with minimal user_x000D_
interaction. It will dramatically increase chances to find a high-efficient picture and significantly uplift_x000D_
conversion rate as well as help achieve other related goals. The progress in A.I. development allows the user to_x000D_
modify existing pictures to reach the needed combination of properties and create a picture with neatly tuned_x000D_
characteristics._x000D_
For AdWiser, this project is an opportunity to leverage the existing technical and business expertise by shifting_x000D_
its business model from service to product-oriented. As a result, it will scale its operations, dramatically_x000D_
increase income per employee, profitability and capitalization. The research team will include 1Lambton_x000D_
College researcher, 2 graduates, 12 research students and AdWiser Inc. owner., program purpose french : One of the most demanding topics for any online business is creating efficient conversion points including_x000D_
landing pages, display ads and product pages. However, there currently isn't an effective way to find the most_x000D_
important component - the right picture._x000D_
Lambton College and AdWiser research team collaborated to develop the foundation of a smart search method,_x000D_
"Wonder.pics", through the first phase of this project in 2016. Based on the foundation of the first phase,_x000D_
AdWiser and College researchers will make use of Artificial Intelligence (A.I.) component to find a statistically_x000D_
significant winner from many candidate pictures within the shortest possible time and with minimal user_x000D_
interaction. It will dramatically increase chances to find a high-efficient picture and significantly uplift_x000D_
conversion rate as well as help achieve other related goals. The progress in A.I. development allows the user to_x000D_
modify existing pictures to reach the needed combination of properties and create a picture with neatly tuned_x000D_
characteristics._x000D_
For AdWiser, this project is an opportunity to leverage the existing technical and business expertise by shifting_x000D_
its business model from service to product-oriented. As a result, it will scale its operations, dramatically_x000D_
increase income per employee, profitability and capitalization. The research team will include 1Lambton_x000D_
College researcher, 2 graduates, 12 research students and AdWiser Inc. owner., agreement title english : Integration of Artificial Intelligence (A.I.) with Wonder.pics Technology, agreement title french : Integration of Artificial Intelligence (A.I.) with Wonder.pics Technology, agreement number : CARD2, agreement value : 225000.0, agreement start date : 2017-10-18, agreement end date : nan, description english : nan, description french : nan, expected results english : nan, expected results french : nan, additional information english : Grant or Award spanning more than one fiscal year (2017-2018 to 2020-2021)., additional information french : Subvention ou bourse octroyée s'appliquant à plus d'un exercice financier (2017-2018 à 2020-2021)., owner organization : nserc-crsng, owner organization title : Natural Sciences and Engineering Research Council of Canada | Conseil de recherches en sciences naturelles et en génie du Canada