Reference number : 172-2022-2023-Q4-1001217, amendment number : , agreement type : C, recipient legal name : Cortico Health Technologies Inc., recipient country : CA, recipient province : BC, recipient city : Burnaby|Burnaby, recipient postal code : V5B 1S2, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Business Innovation – Increase of subscription revenue with new sales and marketing processes, agreement title french : Innovation commerciale — Augmentation des revenus d’abonnement grâce à de nouveaux processus de vente et de marketing, agreement number : 1001217, agreement value : 162489.0, agreement start date : 2023-01-01, agreement end date : 2023-09-30, description english : Business innovation to re-engineer marketing and sales activities to optimize the firm’s customer acquisition, conversion to premium plans and expansion to new markets., description french : Innovation commerciale pour réorganiser les activités de marketing et de vente afin d’optimiser l’acquisition de clients de l’entreprise, la conversion aux plans de primes et l’expansion sur de nouveaux marchés., expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada