Reference number : 235-2018-2019-Q4-00041, amendment number : 1, agreement type : C, recipient legal name : Canadian Horticultural Council, recipient country : CA, recipient province : ON, recipient city : Ottawa, recipient postal code : K2E 6Z9, program name english : AgriMarketing Program: National Industry Association Component, program name french : Programme Agri-marketing - volet Associations nationales de l'industrie, program purpose english : AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers., program purpose french : Programme Agri-marketing - volet Associations nationales de l'industrie - aider l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens., agreement title english : International Marketing Strategy Implementation - Amendment 2, agreement title french : Mise en œuvre de la stratégie de commercialisation internationale - Modification 2, agreement number : CAP-AMPN-051, agreement value : 183216.0, agreement start date : 2018-10-23, agreement end date : 2021-03-31, description english : The objective of this project is to increase the export of Canadian fresh and seed potatoes through promotions in existing international markets, and by providing market information and market access support to the sector on phytosanitary issues., description french : L’objectif de ce projet est d’augmenter l’exportation de pommes de terre fraîches ou de semence en en faisant la promotion sur les marchés internationaux existants, en fournissant au secteur de l’information sur les marchés et en facilitant l’accès aux marchés en ce qui a trait aux questions phytosanitaires., expected results english : Exports of Canadian potatoes will increase., expected results french : Les exportations de pommes de terre canadiennes augmenteront., additional information english : The amendment removes a tradeshow in Hong Kong and adds a tradeshow in Germany, but does not change the Minister's contribution., additional information french : La modification retire un salon professionnel à Hong Kong et en ajoute un en Allemagne, mais il ne change pas la contribution de la ministre., owner organization : aafc-aac, owner organization title : Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada