Reference number : 235-2019-2020-Q1-00009, amendment number : 2, agreement type : C, recipient legal name : Canadian Mushroom Growers' Association, recipient country : CA, recipient province : ON, recipient city : Guelph, recipient postal code : N1K1E5, program name english : AgriMarketing Program: National Industry Association Component, program name french : Programme Agri-marketing - volet Associations nationales de l'industrie, program purpose english : AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers., program purpose french : Le Programme Agri-marketing - volet Associations nationales de l'industrie - aide l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens., agreement title english : Mushroom Blend Market Development-Expansion-Food Service and Institution, agreement title french : Développement et expansion du marché des mélanges de champignons – service alimentaire et établissements, agreement number : CAP-AMPN-042, agreement value : 258366.0, agreement start date : 2019-02-03, agreement end date : 2022-03-31, description english : The objective of this project is to maintain and expand the existing Canada mushroom consumer market, expand into food service and explore international opportunities., description french : L'objectif de ce projet vise à maintenir et à agrandir l’actuel marché de la consommation de champignons du Canada, à agrandir les services alimentaires et à étudier les perspectives internationales., expected results english : The project aims to increase exports for Canadian mushrooms., expected results french : Le projet vise à accroître les exportations de champignons canadiens., additional information english : Amnd#2 reallocates some of the funding from in-person activities to a 5-year marketing strategy and reduces the Minister's contribution., additional information french : La modifcation no 2 reflète un changement dans le plan de travail (annexe A), dans la contribution de la ministre et dans le plan budgétaire (annexe B)., owner organization : aafc-aac, owner organization title : Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada