Reference number : 172-2022-2023-Q4-1002244, amendment number : , agreement type : C, recipient legal name : Atare Naija Foodie Corp., recipient country : CA, recipient province : SK, recipient city : Regina|Regina, recipient postal code : S4V 3N7, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Development of a Strategic Marketing Plan, agreement title french : Élaboration d’un plan de marketing stratégique, agreement number : 1002244, agreement value : 75000.0, agreement start date : 2023-06-01, agreement end date : 2024-06-30, description english : Development of  a comprehensive Strategic Marketing Plan and a Digital Marketing Strategy. These plans will be instrumental in helping to better understand the target audience, identify and capitalize on market opportunities, and effectively communicate the value proposition to potential customers., description french : Développement d’un plan de marketing stratégique complet et d’une stratégie de marketing numérique. Ces plans permettront de mieux comprendre le public cible, d’identifier et de tirer parti des opportunités du marché, et de communiquer efficacement la proposition de valeur aux clients potentiels., expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada