Reference number : 235-2021-2022-Q2-00059, amendment number : 1, agreement type : C, recipient legal name : Canadian Bison Association, recipient country : CA, recipient province : SK, recipient city : Regina, recipient postal code : S4P3G7, program name english : AgriMarketing Program: National Industry Association, program name french : Programme Agri-marketing : Volet Association nationales de l'industrie, program purpose english : AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers., program purpose french : Le Programme Agri-marketing - volet Associations nationales de l'industrie - aide l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens., agreement title english : Recapturing the Bison Market Globally Post COVID-19, agreement title french : Récupérer le marché du bison à l'échelle mondiale après la pandémie de COVID-19, agreement number : CAP-AMPN-096, agreement value : 133611.0, agreement start date : 2021-04-01, agreement end date : 2023-03-31, description english : The objective of this project is to rebuild European bison markets that were weakened due to COVID-19 as well as maintain, improve and increase exports to the United States., description french : L'objectif de ce projet vise à : rétablir les marchés européens du bison qui ont été affaiblis durant la pandémie de COVID-19; maintenir, améliorer et augmenter les exportations vers les États-Unis., expected results english : Increase in demand for Canadian bison., expected results french : Hausse de la demande de bison canadien, additional information english : Amendment#1 reflects an decrease in AAFC contribution and a change in work plan and budget plan., additional information french : La modification n 1 reflète une diminution de la contribution d'AAC et une modification du plan de travail et du plan budgétaire., owner organization : aafc-aac, owner organization title : Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada