Reference number : 172-2018-2019-Q3-912773, amendment number : , agreement type : C, recipient legal name : Better Marketing Inc, recipient country : CA, recipient province : ON, recipient city : Toronto|Toronto, recipient postal code : M5V 3A8, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Collaboration based lead and sales engagement, agreement title french : Collaboration basée sur l'engagement et les ventes, agreement number : 912773, agreement value : 120000.0, agreement start date : 2018-09-16, agreement end date : 2019-12-31, description english : An end-to-end, automated system to deliver fully engaged and qualified leads to the best qualified salesperson in a timely manner. A mobile first user experience to manage and track all pre-CRM lead activity and automatically send sales accepted leads into the CRM system., description french : Collaboration basée sur l'engagement et les ventes, expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada