Reference number : GC-2017-Q4-01869, amendment number : , agreement type : G, recipient legal name : Ward, Rabab (The University of British Columbia), recipient country : CA, recipient province : nan, recipient city : British Columbia|Colombie-Britannique, recipient postal code : nan, program name english : Engage Grants for universities, program name french : Subventions d'engagement partenarial pour les universités, program purpose english : Mobify is the No.1 provider of Progressive Web Apps for eCommerce for retailers and brands that want to_x000D_
close the gap between desktop and mobile conversion rates. Leading global brands rely on Mobify to grow_x000D_
their customer lifetime value. Mobify collects billions of data points each month but currently it provides an_x000D_
identical mobile experience for all shoppers. Using past shopper behavior can create personalized experience_x000D_
for the shoppers leading to higher customer lifetime value. Contextual information along with mobile device_x000D_
usage records opens the door for analyzing the personal preferences of mobile users under different contexts_x000D_
and therefore enabling the development of personalized user experiences. The goal of this research is to test if_x000D_
providing different experiences to different shoppers through personalized web app will increase the customer_x000D_
lifetime value., program purpose french : Mobify is the No.1 provider of Progressive Web Apps for eCommerce for retailers and brands that want to_x000D_
close the gap between desktop and mobile conversion rates. Leading global brands rely on Mobify to grow_x000D_
their customer lifetime value. Mobify collects billions of data points each month but currently it provides an_x000D_
identical mobile experience for all shoppers. Using past shopper behavior can create personalized experience_x000D_
for the shoppers leading to higher customer lifetime value. Contextual information along with mobile device_x000D_
usage records opens the door for analyzing the personal preferences of mobile users under different contexts_x000D_
and therefore enabling the development of personalized user experiences. The goal of this research is to test if_x000D_
providing different experiences to different shoppers through personalized web app will increase the customer_x000D_
lifetime value., agreement title english : Personalized progressive web application for eCommerce, agreement title french : Personalized progressive web application for eCommerce, agreement number : EGP, agreement value : 25000.0, agreement start date : 2018-01-10, agreement end date : nan, description english : nan, description french : nan, expected results english : nan, expected results french : nan, additional information english : Grant or Award spanning more than one fiscal year (2017-2018 to 2018-2019)., additional information french : Subvention ou bourse octroyée s'appliquant à plus d'un exercice financier (2017-2018 à 2018-2019)., owner organization : nserc-crsng, owner organization title : Natural Sciences and Engineering Research Council of Canada | Conseil de recherches en sciences naturelles et en génie du Canada