Reference number : 172-2021-2022-Q3-978258, amendment number : , agreement type : C, recipient legal name : Alert Labs Inc., recipient country : CA, recipient province : ON, recipient city : Kitchener|Kitchener, recipient postal code : N2G 1V9, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : marketing automation, agreement title french : Automatisation du marketing, agreement number : 978258, agreement value : 122205.0, agreement start date : 2021-08-30, agreement end date : 2022-02-25, description english : Develop marketing automation within the lead funnel to increase conversion rates and decrease time to close, thereby incrementally increasing revenue., description french : Développer l'automatisation du marketing au sein de la filière des prospects afin d'augmenter les taux de conversion et de réduire le délai de conclusion, augmentant ainsi progressivement les revenus., expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada