Reference number : 172-2018-2019-Q3-916465, amendment number : , agreement type : C, recipient legal name : Okra Media Inc., recipient country : CA, recipient province : QC, recipient city : Montreal|Montréal, recipient postal code : H2X 2T7, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Automated Audience Engagement Platform, agreement title french : Plate-forme automatisée d'engagement du public, agreement number : 916465, agreement value : 335363.0, agreement start date : 2018-09-24, agreement end date : 2019-05-03, description english : This project will enable brands to generate and deliver dynamic ads to better engage their audience, analyze their interactions with those ads to learn more about their audience, then tailor future messages with targeted ads based on what they learned coupled with machine learning predictive technologies., description french : Plate-forme automatisée d'engagement du public, expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada