Reference number : 172-2022-2023-Q4-1001952, amendment number : , agreement type : C, recipient legal name : 11921487 Canada Inc, recipient country : CA, recipient province : ON, recipient city : Ottawa|Ottawa, recipient postal code : K1H 7X7, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Market Intelligence: 360 Marketing and Brand Awareness, agreement title french : Intelligence du marché : Marketing 360 et sensibilisation à la marque, agreement number : 1001952, agreement value : 75000.0, agreement start date : 2023-01-03, agreement end date : 2023-10-31, description english : It is important for the firm to grow its brand beyond physicians and reach key groups who will be critical partners in growing and scaling the business. This project will help accomplish that., description french : Il est important pour l’entreprise de développer sa marque au-delà des médecins et d’atteindre des groupes clés qui seront des partenaires essentiels pour la croissance et l’expansion de l’entreprise. Ce projet permettra d’y parvenir., expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada