Reference number : 235-2019-2020-Q4-00029, amendment number : , agreement type : C, recipient legal name : Haskap Canada Association, recipient country : CA, recipient province : QC, recipient city : St-Bruno, recipient postal code : G0W2L0, program name english : AgriMarketing Program: National Industry Association Component, program name french : Programme Agri-marketing - volet Associations nationales de l'industrie, program purpose english : AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers., program purpose french : Programme Agri-marketing - volet Associations nationales de l'industrie - aider l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens., agreement title english : Haskap Canada Association, agreement title french : Haskap Canada Association, agreement number : CAP-AMPN-062, agreement value : 22000.0, agreement start date : 2020-01-04, agreement end date : 2021-03-31, description english : The objective of this project is for the Haskap Canada Association (HCA) to  undertake a promotional campaign that will spark interest in haskap berries among industry players, influencers and consumers.  The ultimate goal of the proposed project is to increase consumer awareness and demand, thereby increasing haskap sales across Canada., description french : L'objectif de ce projet est de permettre à la Haskap Canada Association (HCA) d'entreprendre une campagne de promotion qui suscitera l'intérêt des acteurs du secteur, des personnes influentes et des consommateurs pour les camerises. Le but ultime du projet proposé est de mieux faire connaître le produit aux consommateurs et d'augmenter la demande, ce qui permettra d'augmenter les ventes de camerises partout au Canada., expected results english : Exports of Haskap berries will increase., expected results french : Les exportations de camerises augmenteront., additional information english : nan, additional information french : nan, owner organization : aafc-aac, owner organization title : Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada