Reference number : 172-2018-2019-Q3-917463, amendment number : , agreement type : C, recipient legal name : CPGlab Inc, recipient country : CA, recipient province : BC, recipient city : Kelowna|Kelowna, recipient postal code : V1Y 6N6, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Close-the-Loop product marketing-intelligence software, agreement title french : Logiciel d'intelligence artificielle de marketing du produit Close-the-Loop, agreement number : 917463, agreement value : 50000.0, agreement start date : 2018-11-15, agreement end date : 2019-03-31, description english : The close-the-loop (CTL) project will allow cpgLAB to make 'what will happen' (predictive decisions), and with the ultimate goal of providing 'how can we make this happen” (prescriptive analytics). CTL will utilize AI to analyze data and give cpgLAB actionable data to pre-market validate direct to consumer products predicting success in the e-commerce marketplace., description french : Logiciel d'intelligence artificielle de marketing du produit Close-the-Loop, expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada