Reference number : 172-2018-2019-Q3-914213, amendment number : , agreement type : C, recipient legal name : Wired Messenger Inc., recipient country : CA, recipient province : ON, recipient city : Richmond Hill|Richmond Hill, recipient postal code : L4B 2N2, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Smart Subject Lines, agreement title french : Lignes intelligentes de sujet, agreement number : 914213, agreement value : 90000.0, agreement start date : 2018-10-15, agreement end date : 2019-03-15, description english : The purpose of this project is to use Artificial Intelligence to improve email marketing for our clients. Through the use of analyzing previous subject line performance we hope to use both Predictive Analytics and Natural Language Generation tools to write copy that converts customers., description french : Lignes intelligentes de sujet, expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada