Reference number : GC-2017-Q3-00439, amendment number : , agreement type : G, recipient legal name : Thiyam-Hollander, Usha (University of Manitoba)|Thiyam-Hollander, Usha (Université du Manitoba), recipient country : CA, recipient province : nan, recipient city : Manitoba, recipient postal code : nan, program name english : Engage Grants for universities, program name french : Subventions d'engagement partenarial pour les universités, program purpose english : As beer is the most popular alcoholic beverage in Canada and likely the major source of natural antioxidants,_x000D_
the investigation of these endogenous nutrients and antioxidants from various beers and their hops could bring_x000D_
Canadian beer forward as an internationally-competitive product with market advantage. The Canadian Malting_x000D_
Barley Technical Centre (CMBTC) evaluate the quality of Canadian malting barley in the malting and brewing_x000D_
processes, simulating commercial scale production, delivering solutions to malt and brewing industries. To be_x000D_
competitive, the relatively smaller Canadian-owned brewers and maltsters must come up with innovative_x000D_
products or consistently enhance and highlight the values of their existing products. The present project aims to_x000D_
provide detailed quantitative antioxidant profile information and activities of beers produced by the CMBTC in_x000D_
comparison with commercial national brands, providing the company with vital tools for competitive_x000D_
advantage, value addition, and product development and innovation. Using the knowledge generated from this_x000D_
project, the CMBTC will be able to help brewers develop new beer products; and obtain additional value from_x000D_
the spent grain, which is currently sold as animal feed that sells for a very low profit margin, by producing_x000D_
health benefits products from it. The expertise for analysis of phenolic compounds will be provided by Dr._x000D_
Usha Thiyam-Hollander at the University of Manitoba., program purpose french : As beer is the most popular alcoholic beverage in Canada and likely the major source of natural antioxidants,_x000D_
the investigation of these endogenous nutrients and antioxidants from various beers and their hops could bring_x000D_
Canadian beer forward as an internationally-competitive product with market advantage. The Canadian Malting_x000D_
Barley Technical Centre (CMBTC) evaluate the quality of Canadian malting barley in the malting and brewing_x000D_
processes, simulating commercial scale production, delivering solutions to malt and brewing industries. To be_x000D_
competitive, the relatively smaller Canadian-owned brewers and maltsters must come up with innovative_x000D_
products or consistently enhance and highlight the values of their existing products. The present project aims to_x000D_
provide detailed quantitative antioxidant profile information and activities of beers produced by the CMBTC in_x000D_
comparison with commercial national brands, providing the company with vital tools for competitive_x000D_
advantage, value addition, and product development and innovation. Using the knowledge generated from this_x000D_
project, the CMBTC will be able to help brewers develop new beer products; and obtain additional value from_x000D_
the spent grain, which is currently sold as animal feed that sells for a very low profit margin, by producing_x000D_
health benefits products from it. The expertise for analysis of phenolic compounds will be provided by Dr._x000D_
Usha Thiyam-Hollander at the University of Manitoba., agreement title english : Valorization of brewer's spent grain and Canadian beer through the identification of antioxidant characteristics, agreement title french : Valorization of brewer's spent grain and Canadian beer through the identification of antioxidant characteristics, agreement number : EGP, agreement value : 25000.0, agreement start date : 2017-12-13, agreement end date : nan, description english : nan, description french : nan, expected results english : nan, expected results french : nan, additional information english : Grant or Award spanning more than one fiscal year (2017-2018 to 2018-2019)., additional information french : Subvention ou bourse octroyée s'appliquant à plus d'un exercice financier (2017-2018 à 2018-2019)., owner organization : nserc-crsng, owner organization title : Natural Sciences and Engineering Research Council of Canada | Conseil de recherches en sciences naturelles et en génie du Canada