Reference number : 172-2021-2022-Q4-987754, amendment number : 1, agreement type : C, recipient legal name : 13749606 Canada Inc., recipient country : CA, recipient province : ON, recipient city : Ottawa|Ottawa, recipient postal code : K1B 4L5, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Marketing strategy development, agreement title french : Élaboration d'une stratégie de marketing, agreement number : 987754, agreement value : 48860.0, agreement start date : 2022-03-09, agreement end date : 2022-10-31, description english : Building marketing strategy for MySayToday., description french : Élaborer une stratégie de marketing pour MySayToday., expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : This agreement has been amended 1 time(s). The total amended value is 48,860 dollars., additional information french : Cet accord a été modifié 1 fois La valeur totale des modifications est de   48 860 dollars., owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada