Reference number : 172-2025-2026-Q1-1030506, amendment number : , agreement type : C, recipient legal name : Prisum Coatings Canada Inc., recipient country : CA, recipient province : ON, recipient city : Holland Landing|Holland Landing, recipient postal code : L9N 1G8, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : BioMarker® Road Paint: Digital Marketing Expansion and Sales Channel Innovation, agreement title french : Peinture de route BioMarker® : Expansion du marketing numérique et innovation des canaux de vente, agreement number : 1030506, agreement value : 64320.0, agreement start date : 2025-06-02, agreement end date : 2026-04-07, description english : This project will launch new digital marketing channels for BioMarker® Road Paint to drive client acquisition and scale sales, including the hiring of a dedicated sales lead., description french : Ce projet lancera de nouveaux canaux de marketing numérique pour BioMarker® Road Paint afin de stimuler l’acquisition de clients et d’échelonner les ventes, y compris l’embauche d’un responsable des ventes attitré., expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada