Reference number : 235-218-219-Q3-00020, amendment number : 2, agreement type : C, recipient legal name : Cereals Canada, recipient country : CA, recipient province : MB, recipient city : Winnipeg, recipient postal code : R3C0V3, program name english : AgriMarketing Program: National Industry Association Component, program name french : Programme Agri-Marketing - volet Associations nationales de l'industrie, program purpose english : AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers., program purpose french : Programme Agri-marketing - volet Associations nationales de l'industrie - aider l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens., agreement title english : Canadian Cereals Market Development and Branding Initiative, agreement title french : Initiative de développement des marchés et de promotion de l'image de marque pour les céréales canadiennes, agreement number : CAP-AMPN-030, agreement value : 888038.0, agreement start date : 2018-05-02, agreement end date : 2021-03-31, description english : The objective of this project is to secure global markets for cereals by strengthening the Canada Brand for wheat.  In addition, untapped market potential for non-branded classes will be explored., description french : L'objectif de ce projet est de protéger les marchés mondiaux des céréales en renforçant la marque Canada pour le blé. De plus, le potentiel inexploité du marché pour les classes sans marque sera exploré., expected results english : Exports of wheat will increase., expected results french : Les exportations de blé augmenteront., additional information english : The amendment reduces the funding in 2029-2020., additional information french : La modification réduit le financement en 2019­2020., owner organization : aafc-aac, owner organization title : Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada