Reference number : GC-2017-Q3-00071, amendment number : , agreement type : G, recipient legal name : Sheikhzadeh, Mehdi (Lambton College of Applied Arts and Technology), recipient country : CA, recipient province : nan, recipient city : Ontario, recipient postal code : nan, program name english : Engage Grants for colleges, program name french : Subventions d'engagement partenarial pour les collèges, program purpose english : TUKU Inc. located in London, ON connects physical products to shoppers smartphones, providing rich product and service_x000D_
information to inform and inspire confident in-store purchase decisions. They are currently in a position to collect a significant_x000D_
range of unique consumer purchase consideration data through query and behavior tracking, at a location and point in time where_x000D_
and when the consumer is about to make a purchase. This data is extremely valuable to sellers in understanding how and why_x000D_
consumers make their purchase decisions. There is a significant amount real-time information to be gathered from shoppers at the_x000D_
point of decision._x000D_
The proposed project in collaboration with Lambton College will focus on designing different models to generate effective,_x000D_
engaging calls-to-action and experiences that will maintain the shoppers attention and generate meaningful, actionable insights_x000D_
for the seller. These insights will enable TUKUs clients to provide better experiences to their customers which will stimulate_x000D_
increased sales through loyalty, customer retention and advocacy. The project will focus on real-time data collection and_x000D_
streaming analytics to collect all the relevant data related to customers ranging from their reviews to their online activities ._x000D_
A Principal Investigator,research graduate and two research students students will work closely with Tuku Inc. in carrying out the_x000D_
research project activities. The results of the project are projected to create jobs and provide TUKU an opportunity to remain_x000D_
competitive even with technology constantly evolving., program purpose french : TUKU Inc. located in London, ON connects physical products to shoppers smartphones, providing rich product and service_x000D_
information to inform and inspire confident in-store purchase decisions. They are currently in a position to collect a significant_x000D_
range of unique consumer purchase consideration data through query and behavior tracking, at a location and point in time where_x000D_
and when the consumer is about to make a purchase. This data is extremely valuable to sellers in understanding how and why_x000D_
consumers make their purchase decisions. There is a significant amount real-time information to be gathered from shoppers at the_x000D_
point of decision._x000D_
The proposed project in collaboration with Lambton College will focus on designing different models to generate effective,_x000D_
engaging calls-to-action and experiences that will maintain the shoppers attention and generate meaningful, actionable insights_x000D_
for the seller. These insights will enable TUKUs clients to provide better experiences to their customers which will stimulate_x000D_
increased sales through loyalty, customer retention and advocacy. The project will focus on real-time data collection and_x000D_
streaming analytics to collect all the relevant data related to customers ranging from their reviews to their online activities ._x000D_
A Principal Investigator,research graduate and two research students students will work closely with Tuku Inc. in carrying out the_x000D_
research project activities. The results of the project are projected to create jobs and provide TUKU an opportunity to remain_x000D_
competitive even with technology constantly evolving., agreement title english : Point of Purchase Decision Data Analysis to Deliver Actionable Retailer Insights, agreement title french : Point of Purchase Decision Data Analysis to Deliver Actionable Retailer Insights, agreement number : CARD1, agreement value : 25000.0, agreement start date : 2017-12-13, agreement end date : nan, description english : nan, description french : nan, expected results english : nan, expected results french : nan, additional information english : Grant or Award spanning more than one fiscal year (2017-2018 to 2018-2019)., additional information french : Subvention ou bourse octroyée s'appliquant à plus d'un exercice financier (2017-2018 à 2018-2019)., owner organization : nserc-crsng, owner organization title : Natural Sciences and Engineering Research Council of Canada | Conseil de recherches en sciences naturelles et en génie du Canada