Reference number : 235-2021-2022-Q2-00045, amendment number : 1, agreement type : C, recipient legal name : U.H.A. Research Society, recipient country : CA, recipient province : BC, recipient city : Lady Smith, recipient postal code : V9G1B6, program name english : AgriMarketing Program: National Industry Association, program name french : Programme Agri-marketing : Volet Association nationales de l'industrie, program purpose english : AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers., program purpose french : Le Programme Agri-marketing - volet Associations nationales de l'industrie - aide l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens., agreement title english : Geoduck from Canada: Overcoming Market Challenges & Building Brand Awareness, agreement title french : La panope du Canada : Surmonter les défis du marché et renforcer la notoriété de la marque, agreement number : CAP-AMPN-077, agreement value : 154977.0, agreement start date : 2021-04-01, agreement end date : 2023-03-31, description english : The objective of this project is to increase the overall demand and export value of geoduck from Canada in current and new markets and rebuild connections in current markets after the global pandemic through digital marketing, trade show attendance, market research and events, and promotional materials., description french : L'objectif de ce projet vise à croître la demande et la valeur en exportation du panope provenant du Canada, des présents et futurs marchés et rebâtir les enjeux des marchés, expected results english : The project aims to increase sales/exports for Canadian geoduck, expected results french : Le projet vise à augmenter les ventes et les exportations de la panope canadienne., additional information english : Amendment#1 reflects a decrease in AAFC contribution, and a change in work and budget plan., additional information french : La modification n 1 reflète une diminution de la contribution d'AAC et une modification du plan de travail et du plan budgétaire., owner organization : aafc-aac, owner organization title : Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada