Reference number : 235-2021-2022-Q2-00050, amendment number : 1, agreement type : C, recipient legal name : Ontario Ginseng Growers Association, recipient country : CA, recipient province : ON, recipient city : Simcoe, recipient postal code : N3Y4N5, program name english : AgriMarketing Program: National Industry Association, program name french : Programme Agri-marketing : Volet Association nationales de l'industrie, program purpose english : AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers., program purpose french : Le Programme Agri-marketing - volet Associations nationales de l'industrie - aide l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens., agreement title english : Canadian Ginseng Educating and Expanding Markets, agreement title french : Ginseng canadien : Sensibilisation et expansion des marchés, agreement number : CAP-AMPN-082, agreement value : 849192.0, agreement start date : 2021-04-01, agreement end date : 2023-03-31, description english : The objective of this project is to expand the consumer base for Canadian ginseng both domestically & internationally by increase awareness of Canadian ginseng as well as increasing demand., description french : L'objectif de ce projet est d'élargir le bassin de consommateurs de ginseng canadien, à l'échelle nationale et internationale, grâce à la sensibilisation au ginseng canadien et à l'augmentation de la demande., expected results english : The project aims to increase sales/exports for Canadian ginseng, expected results french : Le projet vise à augmenter les ventes et les exportations du ginseng canadien., additional information english : Amendment#1 reflects a decrease in the AAFC contribution and new work and budget plan., additional information french : La modification n 1 reflète une diminution de la contribution d'AAC et un nouveau plan de travail et de budget., owner organization : aafc-aac, owner organization title : Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada