Reference number : 235-2021-2022-Q2-00043, amendment number : 1, agreement type : C, recipient legal name : British Columbia Blueberry Council, recipient country : CA, recipient province : BC, recipient city : Abbotsford, recipient postal code : V2T1W5, program name english : AgriMarketing Program: National Industry Association, program name french : Programme Agri-marketing : Volet Association nationales de l'industrie, program purpose english : AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers., program purpose french : Le Programme Agri-marketing - volet Associations nationales de l'industrie - aide l'industrie à accroître et à diversifier ses exportations en finançant des activités promotionnelles qui différencient les produits et les producteurs canadiens., agreement title english : Market Development Program, agreement title french : Programme de développement des marchés, agreement number : CAP-AMPN-075, agreement value : 335169.0, agreement start date : 2021-04-01, agreement end date : 2021-03-31, description english : The objective of this project is to get familiar with, and establish a presence in new markets beyond the United States and grow market share, increasing sales of highbush blueberries in diverse markets., description french : L'objectif de ce projet vise mieux se familiariser et établir de nouveau marché au delà des États Unis et croître la part du marché, en augmentant les ventes des bleuets en, expected results english : The project aims to increase sales/exports for Canadian blueberries, expected results french : Le projet vise à augmenter les ventes et les exportations de bleuets canadiens., additional information english : Amendment# 1 reflects a decrease in AAFC contribution, and change in work plan and budget plan., additional information french : La modification n 1 reflète une diminution de la contribution d'AAC et une modification du plan de travail et du plan budgétaire., owner organization : aafc-aac, owner organization title : Agriculture and Agri-Food Canada | Agriculture et Agroalimentaire Canada