Reference number : GC-2017-Q1-00516, amendment number : , agreement type : G, recipient legal name : Diamond, Sara (Ontario College of Art and Design University)|Diamond, Sara (Université de l’École d’art et de design de l’Ontario), recipient country : CA, recipient province : nan, recipient city : Ontario, recipient postal code : nan, program name english : Engage Grants for Universities, program name french : Subventions d'engagement partenarial pour les universités, program purpose english : This research project will apply data analytics strategies and visualization best practices to the development of_x000D_
ViewerCentric, a software that will allow users to understand various characteristics of an audience, including_x000D_
preferences, brand affinities and location within the social media realm. The visualization of complex data will_x000D_
aid content creators in better understanding their audiences and thus lead to the discovery of their content._x000D_
Discoverability includes understanding audience characteristics. The projects will explore means to combine_x000D_
multiple data sets and to present the results in such a way that users can take action. We will extend the_x000D_
learnings to broader partnered research on discoverability of cultural objects working closely with CEO Moyra_x000D_
Rogers of Magnify Digital, a Canadian SME. The goal is the development of ViewerCentric (ALERT-TV+) an_x000D_
automatic proprietary system that will provide content creators with the means to develop effective and_x000D_
measurable, online marketing strategies; find and assess audiences, identify opportune channels for reaching_x000D_
these, and evaluate messaging, funding and advertising opportunities and reports that can be submitted to_x000D_
funders, broadcasters, sponsors, and stakeholders. Researchers will extend the system to other cultural content_x000D_
that has or could have a digital component or tag such as visual art, live entertainment, music and publishing -_x000D_
supporting its discoverability and user analytics. Currently editors and independent producers rely on hunches_x000D_
and creative vision without understanding the varied demographic differences of their audiences into account,_x000D_
while advertising agencies and brands primarily consider data. The objective is to help cultural industries and_x000D_
not-for-profits monetize content and balance personalization, market drivers and editorial direction., program purpose french : This research project will apply data analytics strategies and visualization best practices to the development of_x000D_
ViewerCentric, a software that will allow users to understand various characteristics of an audience, including_x000D_
preferences, brand affinities and location within the social media realm. The visualization of complex data will_x000D_
aid content creators in better understanding their audiences and thus lead to the discovery of their content._x000D_
Discoverability includes understanding audience characteristics. The projects will explore means to combine_x000D_
multiple data sets and to present the results in such a way that users can take action. We will extend the_x000D_
learnings to broader partnered research on discoverability of cultural objects working closely with CEO Moyra_x000D_
Rogers of Magnify Digital, a Canadian SME. The goal is the development of ViewerCentric (ALERT-TV+) an_x000D_
automatic proprietary system that will provide content creators with the means to develop effective and_x000D_
measurable, online marketing strategies; find and assess audiences, identify opportune channels for reaching_x000D_
these, and evaluate messaging, funding and advertising opportunities and reports that can be submitted to_x000D_
funders, broadcasters, sponsors, and stakeholders. Researchers will extend the system to other cultural content_x000D_
that has or could have a digital component or tag such as visual art, live entertainment, music and publishing -_x000D_
supporting its discoverability and user analytics. Currently editors and independent producers rely on hunches_x000D_
and creative vision without understanding the varied demographic differences of their audiences into account,_x000D_
while advertising agencies and brands primarily consider data. The objective is to help cultural industries and_x000D_
not-for-profits monetize content and balance personalization, market drivers and editorial direction., agreement title english : ViewerCentric - Visualization engineering towards a tool for media discoverability, agreement title french : ViewerCentric - Visualization engineering towards a tool for media discoverability, agreement number : EGP, agreement value : 25000.0, agreement start date : 2017-04-25, agreement end date : nan, description english : nan, description french : nan, expected results english : nan, expected results french : nan, additional information english : Grant or Award spanning more than one fiscal year. (2017-2018 to 2018-2019), additional information french : Subvention ou bourse octroyée s'appliquant à plus d'un exercice financier. (2017-2018 à 2018-2019), owner organization : nserc-crsng, owner organization title : Natural Sciences and Engineering Research Council of Canada | Conseil de recherches en sciences naturelles et en génie du Canada