Reference number : GC-2017-Q4-00303, amendment number : , agreement type : G, recipient legal name : Ma, Yu (McGill University)|Ma, Yu (Université McGill), recipient country : CA, recipient province : nan, recipient city : Québec, recipient postal code : nan, program name english : Insight Grants, program name french : Subventions Savoir, program purpose english : Support research excellence in the social sciences and humanities. Funding is available to both emerging and established scholars for long-term research initiatives of three to five years., program purpose french : Ces subventions appuient l’excellence de la recherche en sciences humaines. Elles sont destinées tant aux chercheurs établis qu’aux chercheurs émergents et visent des initiatives de recherche à long terme (de trois à cinq ans)., agreement title english : An empirical investigation of digital goods consumption and its impact on word-of-mouth marketing, agreement title french : An empirical investigation of digital goods consumption and its impact on word-of-mouth marketing, agreement number : 435, agreement value : 66209.0, agreement start date : 2018-03-15, agreement end date : nan, description english : nan, description french : nan, expected results english : nan, expected results french : nan, additional information english : Grant or Award spanning more than one fiscal year:18-03-15 to 22-03-31, additional information french : Subvention ou bourse octroyée s'appliquant à plus d'un exercice financier:18-03-15 à 22-03-31, owner organization : sshrc-crsh, owner organization title : Social Sciences and Humanities Research Council of Canada | Conseil de recherches en sciences humaines du Canada