Reference number : 172-2023-2024-Q3-1010846, amendment number : , agreement type : C, recipient legal name : Escarpment Laboratories Inc., recipient country : CA, recipient province : ON, recipient city : Guelph|Guelph, recipient postal code : N1E 5Y5, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Business Innovation- Improving Sales & Marketing Pipeline, agreement title french : Innovation commerciale — Améliorer le pipeline des ventes et du marketing, agreement number : 1010846, agreement value : 158124.0, agreement start date : 2023-09-01, agreement end date : 2024-03-31, description english : Improve their sales and marketing strategy by testing and implementing systems to re-engage infrequent customers and increase revenue from regular accounts., description french : Améliorer leur stratégie de vente et de marketing en testant et en mettant en œuvre des systèmes visant à réengager les clients peu fidèles et à augmenter les revenus des comptes réguliers., expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada