Reference number : 172-2018-2019-Q2-911388, amendment number : 1, agreement type : C, recipient legal name : Smile Inc., recipient country : CA, recipient province : ON, recipient city : Kitchener|Kitchener, recipient postal code : N2G 1B9, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Market Expansion Developer Tools, agreement title french : Outils de développement d'expansion de marché, agreement number : 911388, agreement value : 450000.0, agreement start date : 2018-07-16, agreement end date : 2019-08-30, description english : The Smile platform is a construct which allows any internet-connected business to run a rewards program for a group of people (i.e. customers). The way this is accomplished is by abstracting the logic required to run a rewards program in to 5 main areas: actions, UI & experience, rewards, data synced to other systems, and an admin panel. 
By structuring the platform in this manner, we allow any internet-connected business to do the following business activities with minimal configuration and setup effort.   By enabling businesses to deliver reward programs that are easy-to-setup & maintain, we are able to increase our total addressable market substantially., description french : Outils de développement d'expansion de marché, expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : This agreement has been amended 1 time(s). The total amended value is 50,000 dollars., additional information french : Cet accord a été modifié 1 fois La valeur totale des modifications est de   50 000 dollars., owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada