Reference number : 172-2022-2023-Q2-993308, amendment number : , agreement type : C, recipient legal name : Lumen5 Technologies Ltd., recipient country : CA, recipient province : BC, recipient city : Vancouver|Vancouver, recipient postal code : V5T 1B1, program name english : Industrial Research Assistance Program – Contributions to Firms, program name french : Programme d’aide à la recherche industrielle – Contributions aux entreprises, program purpose english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, program purpose french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, agreement title english : Business Innovation - sales and marketing experiments, agreement title french : Innovation commerciale – Expériences de vente et de marketing, agreement number : 993308, agreement value : 220000.0, agreement start date : 2022-08-01, agreement end date : 2023-03-31, description english : Business innovation project to experiment with sales and marketing approaches to increase the effectiveness of the firms sales funnel, including improved inbound marketing, improved European sales support, and reduced churn., description french : Projet d'innovation commerciale visant à expérimenter des approches de vente et de marketing afin d'accroître l'efficacité de l'entonnoir de vente de l'entreprise, notamment en améliorant le marketing entrant, le soutien aux ventes en Europe et en réduisant le taux de désabonnement., expected results english : The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization, expected results french : Le PARI, par le biais des Contributions aux entreprises, vise à appuyer la recherche, le développement, l’adaptation et/ou l’adoption au Canada de produits, de services ou de processus novateurs ou axés sur des technologies nouvelles ou améliorées, et ce jusqu’à leur commercialisation, additional information english : nan, additional information french : nan, owner organization : nrc-cnrc, owner organization title : National Research Council Canada | Conseil national de recherches Canada