{"id": 55722, "summary": [{"text": "fiorelli is a fashion brand . the venture did not gain momentum until the large accessory company oroton acquired the brand name .", "topic": 31}, {"text": "in 1988 fiorelli standard city equipment was launched with a black and silver handbag collection aimed at the 15 - to 25-year-old market , establishing the fiorelli brand name within a niche market .", "topic": 31}, {"text": "due to the brands overwhelming success in australia , oroton , saw fit to expand into europe , specifically targeting the uk .", "topic": 9}, {"text": "fiorelli was first launched in the uk in 1990 , with the present owners of the brand , the lunan group , taking over in 1995 .", "topic": 31}, {"text": "the team at the lunan group , headed up by brothers stuart and david lunan saw the potential to re-invent the brand by broadening its appeal in the uk market .", "topic": 31}, {"text": "along with handbags , fiorelli makes luggage , belts , small leather goods and sunglasses .", "topic": 31}, {"text": "the brand has nine standalone stores in the uk including bluewater , canary wharf & east midlands , and operates a thriving wholesale business to some of great britain \u2019s largest department stores as well as independent retailers .", "topic": 7}, {"text": "in 2007 gecko jewellery was invited by fiorelli to create two distinct lines of jewellery and create fiorelli jewellery brand .", "topic": 31}, {"text": "fiorelli silver collection is a range of sterling silver jewellery enhanced with rhodium with an emphasis on design .", "topic": 31}, {"text": "fiorelli silver is aimed at retail jewellers with high street premises .", "topic": 2}, {"text": "fiorelli costume collection is a cheaper range that supposedly maintains a high quality production and design but uses cheaper materials such as imitation turquoise .", "topic": 25}, {"text": "fiorelli jewellery has a style not too dissimilar to the more expensive peer ti siento and it was only from 2009 that sales were permitted online ( fiorelli costume collection 1 debuted in 2007 ) .", "topic": 4}, {"text": "there are typically two fiorelli costume collections released a year although the most popular lines from the last season may move into the next . ", "topic": 15}], "title": "fiorelli", "paragraphs": ["fiorelli ' s metropolitan - inspired range features functional bags that retain an elegant femininity . each accessory is meticulously designed , offering excellent work - to - weekend options .\nexplore fiorelli\u2019s bestsellers , from the must - have mia grab to the new silhouette of the bella , these are the styles that will feature in your wardrobe for seasons to come .\nfor the best experience on our site , be sure to turn on javascript in your browser .\nto comply with the new e - privacy directive , we need to ask for your consent to set the cookies .\ndesigned for a fast - paced lifestyle for the woman on the move , the new season styles combine key trends and functionality . this season sees the introduction of new silhouettes , colourways and finishes .\ndiscover the new season arrivals that are sure to give your wardrobe a new lease on life . we are loving the new city bag that will fit all of life ' s essentials .\nfrom the iconic mia to new season styles , explore our complete collection of women ' s bags .\nget the designer look for less with these key grab bags . crafted for maximum practicality and made stylish with signature touches and chic details .\nthe backpack is the new icon of the everyday bag . it\u2019s the perfect hands - free alternative to style you on your commute or weekend getaways . choose your favourite from our range of casual , modern and deluxe designs .\nfrom workday favourites , such as the tristen , to work out must - haves like the hi - top , our collection of tote bags are wardrobe staples .\nideal to wear from work to weekend , finish your look with a stunning shoulder bag fit for any occasion and tick all the style boxes .\nthe ' from ' price must be lower than the ' to ' price .\nyour feedback is really important to us to help improve your shopping experience in the future ."]}