fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public .

along with automobiles , insurance , retail outlets , and consumer electronics , fast food is among the most heavily advertised sectors of the united states economy ; spending over 4.6 billion dollars on advertising in 2012 .

a 2013 ad age compilation of the 25 largest u.s. advertisers ranked mcdonald 's as the fourth-largest advertiser ( spending us$ 957,000,000 on measurable advertisements in 2012 ) and subway as the nineteenth largest ( us$ 516,000,000 ) .

fast food advertising

the fast food chain has been criticised for what its critics say is a cynical move to addict children to fast food .
television nonprogram content time was assessed across 6 mutually exclusive categories that included food products , non - fast food restaurants , fast food restaurants , other products , public service announcements , and tv promotions . food advertising was assessed according to 7 food categories - - cereal , snacks , sweets , beverages , fast food restaurants , non - fast food restaurants , and other food products - - and then examined across more detailed categories .
social networking sites can have a major impact on children’s perception of fast food .
restaurant brands ' kfc is not the only fast food franchise to sponsor sports .
here are six ways to make good choices in the face of fast food ads .
health campaigners have warned that fast food giants are increasingly turning to the internet to circumvent moves designed to curb advertising aimed at children .
craypo l , purcell a , samuels se , agron p , bell e , takada e . fast food sales on high school campuses : results from the 2000 california high school fast food survey .
a mcdonald ' s spokeswoman says the fast - food chain supported sports clubs in a responsible manner .
the proportion of children with any recall of food after seeing fast - food television advertising , by company ( mcdonalds , burger king ) and ad type ( children’s , adult ) .
fast food marketing via social media and mobile devices — media that are popular with teens — grew exponentially .
alcohol , tobacco , and fast - food industry sponsorship of sport sends the wrong message to the population .
the industry does have a voluntary children ' s food and beverage advertising initiative .
the study uncovers that when advertising for some fast food companies , marketers target programs with a greater spike in black viewership to expose consumers to their product .
the organisers of the olympic games have been criticised for accepting sponsorship from fast food giants and fizzy drinks manufacturers .
e all know that sex sells , and fast food advertising is littered with subtle and not so subtle allusions to beef and buns . in 2009 , a singaporean
in conclusion , this study assessed what children recalled after seeing mcdonald’s and burger king television advertising for fast food . children were less likely to recall food after viewing children’s compared to adult fast food television ads , and few children recalled the healthy foods that both companies purported to be advertising in their children’s ads . instead , they commonly recalled a premium or a movie character tie - in . self - regulation of children’s fast food advertising aims to achieve a de - emphasis on premiums and to communicate healthy menu choices . the results of the present study raise concerns about self - regulation of children’s fast food advertising , along with the need to move toward pattern or practice assessments in the evaluation of all commercial advertising aimed at children .
in the united states , the fast food companies mcdonald’s and burger king participate in marketing self - regulation programs that aim to limit emphasis on premiums and promote emphasis of healthy food choices . we determine what children recall from fast food television advertisements aired by these companies .
food and beverage advertising targeted at children influences their product preferences , requests and diet .
advertising expenditures for us food products were $ 7 . 3 billion in 1999 . [
morton h . the television advertising of food to children : a south australian study .
the effects of fast food on the body [ infographic ] , pietrangelo a and carey e , healthline ( 2 november 2015 ) . fast foods often contain too many calories and too little nutrition .
questionable nutritional standards aside , fast food firms have a history of producing outlandish , eyebrow - raising advertising . here are 11 more of the weirdest and most controversial campaigns .
the proportion of children with any recall of 1 ) a premium / tie - in , 2 ) any food , or 3 ) healthy food after seeing fast - food television advertising targeted to children , by company ( mcdonalds , burger king ) .
two years after making its first ever loss , the world ' s biggest fast food company is back in the black .
while the american love affair with fast food is in some ways subsiding—as seen by fast food giants like mcdonald ' s , that are struggling to attract customers—some people are still hooked . a gallup poll from last year found that some 16 percent of people in the country eat fast food several times a week , while nearly a third still eat it once a week .
we welcome ofcom ' s decision to restrict advertising junk food to under - 16s .
gamble m , cotunga n . a quarter century of tv food advertising targeted at children .
a spoonful of sugar . television food advertising aimed at children : an international comparative study .
american kids see , on average , three to five ads for fast food per day . and about 50 percent of all ads directed at children are for food .
eating fast food has pretty much become routine for many families , the researchers found . one - third of children and teens reported consuming fast food at least once a week , and 16 % to 17 % of adolescents’ caloric intake came from fast food restaurants . on an average visit to a fast - food restaurant , teens ordered 800 to 1 , 100 calories in a single meal ( 30 % of which came from saturated fat or sugar ) — that’s half of their recommended daily caloric intake .
it ' s all very well banning advertising of the food to kids , but kids are still going to be eating the food because there ' s point - of - sales advertising and there ' s the pressure that ' s put on the parents to go out and get a fast food burger .
it ' s hard to blame people for craving fast food when they are inundated with advertising from such a young age . but what’s disturbing is just how far fast food companies will go to target kids from groups already more likely to suffer from obesity – including the poor , rural americans and black americans .
food industry advertising that targets children and youth has been linked to the increase of childhood obesity .
parents can do their part to minimise the impact of junk food advertising and encourage healthy eating .
advertisements for unhealthy food products are everywhere and children and teens continue to be a main target audience . television is still where you will find the most fast food advertising ; however there has been a rise in advertising through mobile devices and social media , which are popular with young people . more fast food advertisements than ever before are appearing on facebook , youtube , twitter , and kids’ websites . there are even fast food mobile apps available that offer special deals and games , called “advergame” which prominently features the company’s products and reinforces the brand .
the full report , tools for consumers and researchers , and more information about the potential impact of food advertising on childhood obesity are available online at the fast food facts website . follow the rudd center on twitter at @ uconnruddcenter .
a team of public health researchers from yale university’s rudd center for food policy & obesity spent more than a year compiling data on 12 of the nation’s big fast - food restaurants , and what they found surprised even them : despite industry efforts to reduce marketing aimed at children , fast - food advertising geared toward 2 - to - 18 - year - olds increased .
the purpose of this article is to examine the food advertising and marketing channels used to target us children and adolescents , the impact of food advertising on eating behavior of youth , and current regulation and policies . the emphasis of this article is on food advertising and marketing practices in the united states .
the study also uncovers that in addition to more fast food advertising , two thirds of the food ads exposed to minority children included
promot [ ing ] products that are high in sugar , saturated fat and / or sodium .
“with a lifetime customer worth an estimated $ 100 , 000 to a retailer , fast food companies have taken to force - feeding junk food advertising to kids through mobile phone applications and social platforms such as youtube , ” said godfrey .
the end goal of fast - food marketing is to improve brand affinity starting at an early age , the researchers found . in fact , much of the chains’ advertising was targeted at parents — the thinking is that the more exposure mom and dad have , the more routine fast food dining would seem . it helps also that the current generation of new parents is the first to have grown up with exposure to fast - food advertising themselves . these parents already have a built - in childhood connection to companies like mcdonald’s .
the latest report by yale rudd center found that the fast food industry has increased its spending on advertisements , up 8 % from 2009 , to $ 4 . 6 billion a year to advertise mostly unhealthy products . every day on television , preschoolers view , on average , 2 . 8 ads , children view 3 . 2 ads , and teens view 4 . 8 ads for fast food . the problem is that advertising is effective , with research showing that children exposed to fast food advertising are more likely to consume fast food and have increased weight . advertisements targeting children encourages consumption of nutritionally poor items and contribute to poor diet and obesity among young people .
a 9pm watershed should be introduced immediately which includes a ban on junk food brand advertising .
one in four australian children is overweight or obese . is junk food advertising part of the problem ?
to examine exposure to food advertising on television ( tv ) among children aged 2 through 11 years .
citation : bernhardt am , wilking c , gilbert - diamond d , emond ja , sargent jd ( 2015 ) children’s recall of fast food television advertising—testing the adequacy of food marketing regulation . plos one 10 ( 3 ) : e0119300 . urltoken
there is also a growing trend of fast food vendors in schools . about 20 % of us high schools offer brand - name fast foods , such as pizza hut , taco bell , or subway . [ 47 ] the results from the 2000 california high school fast food survey conducted in 171 us school districts with 345 public high schools found that 24 % of districts with a fast food or beverage contract gave exclusive advertising promotion rights to that company , including placement of the company ' s name and logo on school equipment and facilities . [ 49 ] only 13 % of the districts did not allow advertising on campus .
the king of fast - food . the biggest japanese video game company . nintendo and mcdonald ' s have been in cahoots for years .
mcdonald ' s fan and conservative mp boris johnson is not taken by the idea of being told by the fast food giant to exercise .
the report also found that african american kids and teens are exposed to at least 50 % more fast food ads than their white counterparts .
another fast food brand , mcdonald ' s , is also closely linked to sport in new zealand , supporting junior football and the olympics .
why we chose this publication : while previous studies have examined the association between childhood obesity and television viewing , this study provides evidence that a ban solely on television fast - food restaurant advertising may effectively reduce the prevalence of overweight and obesity among children . these researchers suggest that the elimination of the tax deductibility of television fast - food restaurant advertising may serve as another policy option worthy of further exploration .
what researchers found : overall , exposure to fast - food restaurant advertising increases the likelihood of children and adolescents being overweight . banning fast - food and restaurant television advertisements would reduce the number of overweight children ages 3–11 by 18 percent . the number of overweight adolescents aged 12–18 would decrease by 14 percent . by eliminating the tax deductibility of food advertising costs , the number of overweight children and adolescents would reduce by 7 and 5 percent , respectively .
australia’s voluntary advertising codes around the marketing of fast food to children are not very effective in protecting them from being manipulated by innovative online marketing , especially in social media , our new research has found .
some fast food advertisers target black children when trying to market their products , but a recent study shows just how disproportionate that marketing can be .
the current methods for preparing fast food are less likely to be found in cookbooks than in trade journals such as food technologist and food engineering . aside from the salad greens and tomatoes , most fast food is delivered to the restaurant already frozen , canned , dehydrated , or freeze - dried . a fast food kitchen is merely the final stage in a vast and highly complex system of mass production . foods that may look familiar have in fact been completely reformulated . what we eat has changed more in the last forty years than in the previous forty thousand . like cheyenne mountain , today’s fast food conceals remarkable technological advances behind an ordinary - looking façade . much of the taste and aroma of american fast food , for example , is now manufactured at a series of large chemical plants off the new jersey turnpike .
gallo ae . food advertising in the united states . in : usda / economic research service , editor .
council of better business bureaus . ( 2013 ) children ' s food and beverage advertising initiative . available :
advertising self regulatory council ( asrc ) ( 2010 ) caru refers haribo advertising to ftc for further review . available at :
of critical importance is whether youth - targeted marketing and advertising of food products has any impact on children ' s food behaviors or body weight . almost all of the studies on the impact of food advertising on children ' s food preferences and behaviors were conducted in the mid 1970s and the 1980s . these studies focused on the relationship between children ' s exposure to television advertising and their food preferences , food choices , food intake or purchase requests . a recent review [ 37 ] on the effects of television food advertising on preschool and school - age children ' s food behavior concluded that : 1 ) studies of food preferences using experimental designs have consistently shown that children exposed to advertising will choose advertised food products at significantly higher rates than children who were not exposed ; 2 ) findings from food purchase request studies based on surveys , diaries , experimental trials , and direct observation of mother - child pairs shopping have consistently shown that children ' s exposure to food television advertising increases the number of attempts children make to influence food purchases their parents buy ; 3 ) purchase requests for specific brands or categories of food products also reflect product advertising frequencies ; and 4 ) fewer studies have been conducted on food advertising effects on actual food intake , in part due to difficulty in controlling children ' s exposure to advertising or to foods outside experimental settings . [ 37 ]
‘poor quality food’ naturally means high fat / high carbohydrate food . or food high in sugar to enable a ‘low fat’ label to be used .
next time you see a fast food commercial , watch how long it takes before you get info about the food itself . often , ads can be a lot of flash and not much else .
choice said the sponsorship of children’s sporting events by fast food companies undermines the healthy eating messages that governments and parents try to promote to children , while normalising the relationship between junk food and sport .
i do not mean to suggest that fast food is solely responsible for every social problem now haunting the united states . in some cases ( such as the malling and sprawling of the west ) the fast food industry has been a catalyst and a symptom of larger economic trends . in other cases ( such as the rise of franchising and the spread of obesity ) fast food has played a more central role . by tracing the diverse influences of fast food i hope to shed light not only on the workings of an important industry , but also on a distinctively american way of viewing the world .
while our major sporting bodies kicked the cigarette - sponsorship habit years ago , it seems like they can ' t get enough greasy fast food money .
using the 1979 child - young adult national longitudinal survey of youth and the 1997 national longitudinal survey of youth , researchers estimate the effect of fast - food restaurant television advertising on children and adolescents and being overweight .
ofcom has been told by the government to draw up a regime that will control the advertising of unhealthy food .
choice said the growing popularity of mobile phones has caused fast food brands to develop a range of sophisticated strategies aimed at promoting their “unhealthy offerings” to children .
another possibility would be to outlaw all food advertising - even healthy products - before a watershed . this would stop junk food manufacturers being singled out for a ban .
► there is insufficient research on the direct effects of food advertising on child health . ► using nationally representative individual - level data , this study analyzes the effect of advertising on consumption . ► exposure to 100 incremental tv ads for sugar - sweetened carbonated soft drinks was related to a 9 . 4 % rise in children ' s consumption of soft drinks . ► fast food advertising was significantly related to body mass index for children ≥85th bmi percentile . ► evidence suggests that advertising can increase overall consumption of unhealthy food categories .
ofcom ' s ban on junk food advertising during programmes targeted at under - 16s does not go far enough .
ofcom has acted in the interests of the advertising and junk food industry , not our nation ' s children .
food and drink companies now have many ways to reach children as the line between entertainment and advertising is increasingly blurred .
a japanese professor calls the trio of obesity , diabetes and heart disease the ‘mcdiseases’ , because fast food is seen as a cause of rising levels of disease .
the government does not currently regulate marketing practices in the fast food industry . chains like mcdonald ' s have launched voluntary initiatives to improve the quality and nutrition of the foods they offer to children , and committed to shifting their kid - focused marketing to healthier items . examples of industry initiatives include the children ' s food and beverage advertising initiative , which promises to curb the advertising of unhealthy foods , and kids livewell program , which is meant to boost to the number of healthy offerings at fast food restaurants .
children’s net impressions of television fast food advertising indicate that industry self - regulation failed to achieve a de - emphasis on toy premiums and tie - ins and did not adequately communicate healthy menu choices . the methods devised for this study could be used to monitor and better regulate advertising patterns of practice .
when comparing in - game ( ground and uniform signage ) and in - break television advertising , it was clear that viewers had significantly more time exposure to alcohol and junk food products through in - game advertising than they did through in - break advertising .
it is still working with “stakeholders from the media , advertising , retail and food industries” as well as the advertising standards authority of singapore ( asas ) to draft guidelines for this . this was first announced in 2012 , and authorities also conducted an online public consultation exercise that year . ( read : no more fast - food marketing for children ? )
that ' s right , tv shows with a larger audience of african - american viewers are fed more junk food advertising .
victorian television viewers were exposed to a higher volume of junk food and alcohol advertising during sports broadcasts than during other programming .
] in - school commercial activities related to food and beverages include 1 ) product sales ; 2 ) direct advertising ; 3 ) indirect advertising ; and 4 ) market research with students . [
in 2012 the fast food industry spent $ 4 . 6 billion to advertise mostly unhealthy products , and children and teens remained key audiences for that advertising , according to a report by the rudd center for food policy & obesity . the report highlights a few positive developments , such as healthier sides and beverages in most restaurants’ kids’ meals , but also shows that restaurants still have a long way to go to promote only healthier fast - food options to kids .
elitists have always looked down at fast food , criticizing how it tastes and regarding it as another tacky manifestation of american popular culture . the aesthetics of fast food are of much less concern to me than its impact upon the lives of ordinary americans , both as workers and consumers . most of all , i am concerned about its impact on the nation’s children . fast food is heavily marketed to children and prepared by people who are barely older than children . this is an industry that both feeds and feeds off the young . during the two years spent researching this book , i ate an enormous amount of fast food . most of it tasted pretty good . that is one of the main reasons people buy fast food ; it has been carefully designed to taste good . it’s also inexpensive and convenient . but the value meals , two - for - one deals , and free refills of soda give a distorted sense of how much fast food actually costs . the real price never appears on the menu .
the companies will argue that they can ' t control it if some people eat more fast food than others , but at the same time , they ' re increasing the disproportionate demand through their marketing ,
harris said .
for that reason regulating marketing in fast food companies is the only way to solve this problem .
from lighting tricks to photoshop alterations , fast food brands know exactly what to do to get their burgers looking juicy and bread looking fluffy when they advertise to the masses .
business insider looked at some of the most popular menu items from the uk ' s top fast food restaurants to see how their promo photos differ from the real thing .
kaiser family foundation ( 2007 ) . food for thought : television food advertising to children in the united states . washington , d . c . : author . retrieved from urltoken .
already , fast foods account for too many calories and feed too many children in this country . nearly a third of american kids between the ages of 2 and 11 — and nearly half of those aged 12 to 19 — eat or drink something from a fast food restaurant each day , according to a study from 2008 . and fast food accounts for roughly 13 percent of total calories eaten by children and teenagers aged 2 to 18 in the united states .
the sociologist george ritzer has attacked the fast food industry for celebrating a narrow measure of efficiency over every other human value , calling the triumph of mcdonald’s the irrationality of rationality . others consider the fast food industry proof of the nation’s great economic vitality , a beloved american institution that appeals overseas to millions who admire our way of life . indeed , the values , the culture , and the industrial arrangements of our fast food nation are now being exported to the rest of the world . fast food has joined hollywood movies , blue jeans , and pop music as one of america’s most prominent cultural exports . unlike other commodities , however , fast food isn’t viewed , read , played , or worn . it enters the body and becomes part of the consumer . no other industry offers , both literally and figuratively , so much insight into the nature of mass consumption .
children aged 2 through 11 years are exposed to a substantial amount of food advertising through tv , but the dramatic increase in childhood obesity rates during the past few decades was not mirrored by similar changes in food advertising exposure . however , we found evidence of a very recent ( 2000 - 2005 ) upward trend in the amount of exposure to food advertising on tv among us children .
marketers are smart - - they know how to make fast food look so tasty , cheap , even fun . in fact , you’ll probably see four or five ads for fast food on tv today . their goal is to get you to spend your money . it’s up to you to weed through the hype and choose what’s best for your body .
what researchers studied : fast - food restaurant television advertising data was collected from competitive media reporting ( cmr ) . both the1979 child - young adult national longitudinal survey of youth and the 1997 national longitudinal survey of youth provided information on children and adolescents .
most fast food restaurants stepped up advertising to children and teens , ” said jennifer harris , the rudd center’s director of marketing initiatives and lead author of the report . “most advertising promotes unhealthy regular menu items and often takes unfair advantage of young people’s vulnerability to marketing , making it even tougher for parents to raise healthy children . ”
horgan kb , choate m , brownell kd . television food advertising . in : singer d g and singer j l , editor .
the mediterranean diet wasn’t planned for good health – this was the food produced locally by the inhabitants . it has persisted for so long because of the low income level of the southern mediterranean area – they couldn’t afford less nutritious ‘fast’ food !
the second meta - analysis appears in the american journal of clinical nutrition and is a bit narrower in scope : it looked only at studies on how exposure to unhealthy food advertising affects food consumption .
) . it is unclear how much money is spent on food advertising specifically directed at children and adolescents , but estimates are available for overall youth - oriented advertising in the us . it is estimated that over $ 1 billion is spent on media advertising to children , mostly on television . [
big food and drink companies are under fire from health advocates and parents for bombarding children with junk food advertising and sophisticated marketing techniques . it ' s not just tv advertising influencing children anymore – they can be reached in many ways , through new and constantly evolving media platforms .
marketing of food to children on the internet is even more complex since the boundaries between content and pure advertising is often less clear than on television . only a minority of advertisers include reminders distinguishing content from pure advertising .
food companies spend less than one half of 1 percent of their marketing dollars to promote fruits and vegetables , according to a 2012 report from the federal trade commission . instead , they peddle mainly fast - food restaurant items , sugary beverages and cereal .
in the face of strong evidence that junk food ads are part of the obesity problem , the food industry has created voluntary codes to restrict the advertising of unhealthy foods
directed primarily at children
.
i reckon so , which is why i was struck by the huge hypocrisy of sports which want to fight youth obesity , but fail to examine their own sponsorship deals with fast food companies .
national association of broadcasters ' first adopted self - regulatory toy tv advertising guidelines .
what ' s the big dif ' ? : differences between marketing and advertising .
national council of better business children ' s advertising review unit . 2003 . urltoken
advertising self regulatory council ( asrc ) ( 2010 ) caru refers haribo advertising to ftc for further review . available at : urltoken . accessed 2013 october 22 .
this study gauged the net impression of children’s fast food televised advertising on the intended audience . we found that two thirds of children shown mdc ads and half shown bkc ads failed to recall any food at all and were just as likely to recall premiums , even though the advertisements were supposed to emphasize food and make premiums secondary . when children did recall food , they rarely mentioned the healthy choices these companies purported to be advertising under cfbai , even though such images were included in all of the children’s ads . in contrast , most children recalled food after watching adult fast food advertisements , which shows that they had the developmental capability of noticing food when it is the primary focus of the advertisement . these findings are consistent with those of a recently published content analysis that assessed television ads from both companies and concluded that there was an under - emphasis of food in children’s ads compared to adult ads [ 13 ] .
a hamburger and french fries became the quintessential american meal in the 1950s , thanks to the promotional efforts of the fast food chains . the typical american now consumes approximately three hamburgers and four orders of french fries every week . but the steady barrage of fast food ads , full of thick juicy burgers and long golden fries , rarely mentions where these foods come from nowadays or what ingredients they contain . the birth of the fast food industry coincided with eisenhower - era glorifications of technology , with optimistic slogans like better living through chemistry and our friend the atom . the sort of technological wizardry that walt disney promoted on television and at disneyland eventually reached its fulfillment in the kitchens of fast food restaurants . indeed , the corporate culture of mcdonald’s seems inextricably linked to that of the disney empire , sharing a reverence for sleek machinery , electronics , and automation . the leading fast food chains still embrace a boundless faith in science - and as a result have changed not just what americans eat , but also how their food is made .
the report , “ fast food facts 2013 , ” is a follow - up to a report released in 2010 . using the same methods , researchers examined 18 of the top fast - food restaurants in the united states and documented changes in the nutritional quality of menu items along with changes in marketing to children and teens on tv , the internet , social media , and mobile devices .
over the last three decades , fast food has infiltrated every nook and cranny of american society . an industry that began with a handful of modest hot dog and hamburger stands in southern california has spread to every corner of the nation , selling a broad range of foods wherever paying customers may be found . fast food is now served at restaurants and drive - throughs , at stadiums , airports , zoos , high schools , elementary schools , and universities , on cruise ships , trains , and airplanes , at k - marts , wal - marts , gas stations , and even at hospital cafeterias . in 1970 , americans spent about $ 6 billion on fast food ; in 2000 , they spent more than $ 110 billion . americans now spend more money on fast food than on higher education , personal computers , computer software , or new cars . they spend more on fast food than on movies , books , magazines , newspapers , videos , and recorded music - combined .
lewis mk , hill aj . food advertising on british children ' s television : a content analysis and experimental study with nine - year olds .
policy experts in the u . s . says they ' re not particularly optimistic about the prospects of legislation restricting food advertising to children here .
burger king corp . ( 2007 ) burger king corporation’s pledge . council of the better business bureaus children’s food and beverage advertising initiative . available :
mcdonald ' s usa . ( 2007 ) mcdonald’s usa support . council of the better business bureaus children’s food and beverage advertising initiative . available :
council of better business bureaus . ( 2013 ) children ' s food and beverage advertising initiative . available : urltoken . accessed 2014 october 29 .
this particular study , though it also assessed the frequency with which fast food companies advertised to specific demographics , did not look at whether the content of the ads was different depending on the audience .
it is evident that food advertising targeting children is well - funded and saturates their environment from multiple channels . furthermore , much of the non - television advertising , such as the food companies ' web sites , toys , in - school marketing , is indirect and subtle ( e . g . , is it a toy or an ad ? ) . finally , available evidence suggests that food ads on television have an influence on children ' s food choices . as children have become an increasingly important target market for the food industry , consumer and child advocate organizations have become increasingly concerned that adequate safeguards exist to protect children from exploitative commercial gain . [ 72 - 74 ] concerns over the effects of advertising to children have raised issues about the need for tighter controls on food advertising to children . this section reviews us regulations related to food advertising to children .
advertising self - regulatory council ( asrc ) ( 2012 ) the advertising industry ' s process of voluntary self - regulation . council of better business bureaus . available :
years from now , we will undoubtedly look back at how we approve of food advertising today as illogical - - and possibly immoral . the sooner we can change the rules of the game for food advertising and realize that we are nurturing poor eating habits , the sooner we can make an impact .
at this point there ' s little evidence that self - regulation has had an impact on the amount of junk food advertising children are exposed to .
following an announcement in 2012 on its intentions to restrict advertising of unhealthy food to children , local authorities have firmed up their intentions with a deadline .
alcohol and junk food advertising and promotion through sport ( pdf - 666 kb ) , victorian health promotion foundation , research highlights ( 2014 ) . this research summary highlights the amount and the nature of alcohol and junk food advertising and promotion during sports broadcasting on television in victoria . key finding were :
children’s exposure to tv ads for unhealthy food products ( i . e . , high - calorie , low - nutrient snacks , fast foods and sweetened drinks ) are a significant risk factor for obesity .
while it is clearly positive that ' cartoon time ' advertising has been banned , the danger is children will still be bombarded by slick advertising messages to consume the kinds of food that are , quite literally , making them ill .
ofcom also said there would be new rules governing advertising to primary school age children .
) . these books are being promoted as teaching tools but are clever advertising ploys .
strasburger vc . children and tv advertising : nowhere to run , nowhere to hide .
wise up to teens : insight into marketing and advertising to teenagers , 2nd edition .
holak sl , tang ye . advertising ' s effect on the product evolutionary cycle .
children ' s advertising review unit ( 2009 ) self - regulatory program for children ' s advertising . new york , ny : council of better business bureaus . available :
our interviews indicate children are influenced by the promotion of fast food products as well as the complimentary toys , exploiting their natural curiosity about new foods and love of novelty . eventually , this leads to likely purchase of the advertised food and a change of their eating habits .
and melanie leech , director of industry body the food and drink federation , said :
ofcom notes tv advertising has a modest , direct effect on children ' s food choices and is only one among many influences .
childhood obesity around the world , and particularly in the united states , is an escalating problem that is especially detrimental as its effects carry on into adulthood . in this paper we employ the 1979 child - young adult national longitudinal survey of youth and the 1997 national longitudinal survey of youth to estimate the effects of fast - food restaurant advertising on children and adolescents being overweight . the advertising measure used is the number of hours of spot television fast - food restaurant advertising messages seen per week . our results indicate that a ban on these advertisements would reduce the number of overweight children ages 3 - 11 in a fixed population by 10 percent and would reduce the number of overweight adolescents ages 12 - 18 by 12 percent . the elimination of the tax deductibility of this type of advertising would produce smaller declines of between 3 and 5 percent in these outcomes but would impose lower costs on children and adults who consume fast food in moderation because positive information about restaurants that supply this type of food would not be banned completely from television .
this is a book about fast food , the values it embodies , and the world it has made . fast food has proven to be a revolutionary force in american life ; i am interested in it both as a commodity and as a metaphor . what people eat ( or don’t eat ) has always been determined by a complex interplay of social , economic , and technological forces . the early roman republic was fed by its citizen - farmers ; the roman empire , by its slaves . a nation’s diet can be more revealing than its art or literature . on any given day in the united states about one - quarter of the adult population visits a fast food restaurant . during a relatively brief period of time , the fast food industry has helped to transform not only the american diet , but also our landscape , economy , workforce , and popular culture . fast food and its consequences have become inescapable , regardless of whether you eat it twice a day , try to avoid it , or have never taken a single bite .
in sweden , tv advertising to the under 12’s has been illegal since 1991 . other european countries , including italy , poland , belgium and ireland , are actively debating the issue of advertising to kids . and britain’s pressure groups regularly call for stricter controls on food advertising to the young so that they don’t gain extra weight .
food magazine provides analytical feature driven content directly related to the concerns and interests of food and drink manufacturers in production and technical roles .
fast food restaurants in black neighborhoods have significantly higher odds of using kids ' meal toy displays to market their products to children compared to restaurants in white neighborhoods ,
said punam ohri - vachaspati , the lead author of the study .
the associations we observe are troubling because we know that black children are at higher risk for consuming unhealthy diets including fast food , and have higher prevalence of obesity .
despite creating voluntary codes to restrict the television advertisements of unhealthy foods to children , consumer group choice has found that fast food companies aren’t applying the same restrictions to their social media marketing and mobile phone apps .
for more information on food advertising and resources for parents , see junkbusters , the parents ' jury , obesity policy coalition , or the healthy kids association .
food ads on television make up 50 percent of all the ad time on children’s shows . these ads are almost completely dominated by unhealthy food products ( 34 percent for candy and snacks , 28 percent for cereal , 10 percent for fast food , 4 percent for dairy products , 1 percent for fruit juices , and 0 percent for fruits or vegetables ) . children are rarely exposed to public service announcements or advertising for healthier foods .
is advertising such a demon anyway ? a review of 20 studies by the british ‘social affairs unit’ said that it was ‘naive’ to suppose that children were easily manipulated by advertising .
food companies will also feel the effects . giants like pepsi and kellogg in 2007 , trying to squelch calls for government regulation , said they would stop advertising products that failed to meet various nutritional standards to children under 12 . food companies then started pushing healthier items and reformulating junk food products .
in recent years , the food and beverage industry has viewed children and adolescents as a major market force . as a result , children and adolescents are targeted aggressively by food advertisers , and are exposed to a growing and unprecedented amount of advertising , marketing , and commercialism through a wide range of channels . the principal goal of food advertising and marketing aimed at children is to influence brand awareness , brand preference , brand loyalty , and food purchases among youth .
harris jl , bargh ja , brownell kd ( 2009 ) priming effects of television food advertising on eating behavior . health psychol 28 : 404–413 . pmid : 19594263
the same black communities that suffer more from diet - related diseases , like heart disease , obesity , and diabetes , tend to consume more fast food ,
said dr . jennifer harris , the director of marketing initiatives at yale ' s rudd center for food policy & obesity .
they amount for a total ban on advertising for dedicated children ' s channels .
disney and mcdonald ' s are not renewing an agreement that saw the fast - food chain promote disney movies exclusively for the past 10 years , often with tie - ins to the restaurant chain ' s happy meals for children . a report in today ' s los angeles times suggested that disney chose to end the relationship because it did not want to be linked to childhood obesity , which is often associated with fast - food menu items .
the restrictions on ads extend to saturday - morning cartoons on abc stations owned by disney . under the new rules , products like capri sun drinks and kraft lunchables meals — both current disney advertisers — along with a wide range of candy , sugared cereal and fast food , will no longer be acceptable advertising material .
better business bureau ( 2013 ) statement from elaine kolish , vp & director , cfbai , and wayne keeley , vp & director , caru on “how television fast food marketing aimed at children compares with adult advertisements” . available :
most australian adults want fast food chains like mcdonald ' s and kfc to stop sponsoring kids ' sport , amy bainbridge , abc news ( 14 december 2013 ) . a national survey of more than 1 , 200 adults , aged 18 to 64 , was conducted by the centre for behavioural research at cancer council victoria and the obesity policy coalition . most australian adults are unhappy with fast food chains sponsoring children ' s sport , this research shows .
• build public support by increasing awareness among parents , educators , and consumers on the nature and extent of food advertising and marketing to children , especially young children .
burger king corp . ( 2009 ) burger king corp . ’s fourth supplement to pledge . council of better business bureaus children’s food and beverage advertising initiative . available :
stitt c , kunkel d ( 2008 ) food advertising during children ' s television programming on broadcast and cable channels . health communication 23 : 573–584 . pmid : 19089704
] the forms of advertising and marketing on the web differ significantly from television commercials . utilizing the unique features of the internet , companies can seamlessly integrate advertising and web site content . [
the department of health is putting the fast food companies mcdonald ' s and kfc and processed food and drink manufacturers such as pepsico , kellogg ' s , unilever , mars and diageo at the heart of writing government policy on obesity , alcohol and diet - related disease , the guardian has learned .
in the fast food restaurants of colorado springs , behind the counters , amid the plastic seats , in the changing landscape outside the window , you can see all the virtues and destructiveness of our fast food nation . i chose colorado springs as a focal point for this book because the changes that have recently swept through the city are emblematic of those that fast food - and the fast food mentality - have encouraged throughout the united states . countless other suburban communities , in every part of the country , could have been used to illustrate the same points . the extraordinary growth of colorado springs neatly parallels that of the fast food industry : during the last few decades , the city’s population has more than doubled . subdivisions , shopping malls , and chain restaurants are appearing in the foothills of cheyenne mountain and the plains rolling to the east . the rocky mountain region as a whole has the fastest - growing economy in the united states , mixing high - tech and service industries in a way that may define america’s workforce for years to come . and new restaurants are opening there at a faster pace than anywhere else in the nation .
the company’s standards are based on the federal government’s dietary guidelines for americans and the federal trade commission’s proposed guidelines for food marketing to children . disney also looked at the children’s food and beverage advertising initiative , a self - policing effort by food giants like burger king and campbell soup to set their own marketing limits .
the danger of pitching french fries , hamburgers , and other fast foods to kids is that it can lead to an unbalanced and potentially harmful diet - - not only in childhood , but in adolescence and even adulthood . children who eat fast foods tend to eat more calories , fat , sodium , and sugars , and less fruits , vegetables , and dairy than those who don ' t . eating fast food has also been found to cause higher body fat and insulin levels in adolescence , and an increased risk of obesity in adulthood .
our research used in - depth interviews to find the strategies used by social networking sites to actively craft children’s attitudes to and consumption of fast food . this includes tactics such as giveaway vouchers and toys to engage a young audience .
the appealing pictures in the advertisements clearly create positive perceptions of the consumption of fast food . many of the children admitted that they were enticed to try the foods depicted in the online ads because of their eye - catching visuals .
it has been estimated the ban will cost broadcasters an estimated £39 million in lost advertising revenue .
they are set to cost broadcasters an estimated £39 million in lost advertising revenue , ofcom said .
the call for more consultation is another delaying tactic . the time has come to say goodnight to junk food advertising for kids - we need action not more paperwork .
the takeaway ? we need more strategies and policy options to reduce children ' s exposure to food advertising — not just in the u . s . , but everywhere .
mcdonald ' s usa ( 2010 ) mcdonald ' s usa support updated february 2010 . council of better business bureaus children ' s food and beverage advertising initiative . available :
in response to g2 ' s findings , the department of health said it had already expressed its concern to food and drink manufacturers and advertisers about these practices and was
monitoring closely the change in the nature and balance of food advertising
.
exposure to visual food cues like food ads can influence eating behavior and contribute to weight gain , a study published in the journal obesity reviews found .
one of the largest fast food chains in the country , mcdonald’s canada decided to face myths and misconceptions about the brand head on and gave the public a backstage pass on how things work in the company . in the spring of 2012 , mcdonald’s canada launched a digital platform called “our food . your questions . ” giving people a chance to ask the company anything about its food .


the information and communication technology authority is a kenyan government owned corporation tasked with rationalising and streamlining the management of all the information and communication technology ( ict ) functions of the government of kenya .

the icta has a broad mandate that entails enforcing ict standards in government and enhancing the supervision of its electronic communication .

the authority also promotes ict literacy , capacity , innovation and enterprise in line with the kenya national ict masterplan 2017 .

the icta is a consolidation of three previously separate government agencies ; the information and communication technology board of kenya ( ict board ) , the e-government directorate and the government information and technology services ( gits ) .

information and communication technology authority ( kenya )

she has over 15 years experience in communication , specifically in government communication , print media , broadcast media , digital media and development communication .
mr . ochieng has 17 years’ work experience in the field of information and communication technology in the public service . mr . ochien’g has also served as ict manager with public procurement oversight authority for 6 years .
he was appointed to the communication authority of kenya ( ca ) ’s board on 29th april 2016 for a period of three years .
prof . levi obonyo is an associate professor of communication and media studies , and also the dean of the school of communication , language and performing arts at daystar university .
to receive regular news , updates , and information about ict authority , please signup for our monthly newsletter below .
the authority’s board of directors is responsible for the supervision of overall affairs of the authority .
ms . judy munyinyi mumo is the acting secretary for information and the alternate to the principal secretary , state department of broadcasting and telecommunications , ministry of information , communications and technology ( ict ) , at the ca board .
mr . jerome ochieng has been appointed the new principal secretary for ict and innovation . until his appointment , mr . ochieng was the director of the integrated financial management information system ( ifmis ) at the national treasury and a member , board of directors at the information , communication authority .
before joining the ca , he worked at the kenya posts and telecommunications corporation and was a senior lecturer at the kenya college for communications technology .
he has worked in the ministries of transport and communication , public works and lands , housing and urban development for 32 years .
julie zoller serves as acting u . s . coordinator of international communications and information policy .
mr . ngene gituku is the chairman of the communications authority of kenya ( ca ) board of directors .
she was appointed to the communications authority of kenya’s board on 29th april 2016 for a period of three years .
he was appointed to the board of communications authority of kenya in april 2016 for a period of three years .
in february 2017 , i visited kenya to meet with leaders from government , the private sector , and civil society . it was fantastic to see first - hand how kenya is harnessing its entrepreneurial legacy to position itself as a leading information and communications technology ( ict ) hub in africa and creating new opportunities for the united states and kenya to work together .
he holds a masters’ degree in information engineering from the university of the ryukyus , okinawa , japan . he is a registered fellow of the computer society of kenya and a licentiate member of the institute of management information systems ( imis ) , uk .
he was the first chief executive officer of the kenya ict board ( now ict authority ) , where he is credited for developing key international and local partnerships that fostered kenya’s rise as a technology innovation hub . he was also instrumental in the establishment of the konza techno city , billed as kenya’s silicon savannah .
ict authority , teleposta towers , 12th flr , kenyatta ave . , nairobi , kenya . p . o . box 27150 - 00100 , nairobi , kenya .
the communications authority of kenya is an equal opportunity employer and our policy is to seek and employ individuals who are qualified by job related standards of education , vocational training and experience to best contribute to the objectives of the authority .
cabinet secretary for information communications and technology joe mucheru flags off roadshow vehicles during official launch of t - kash by telkom at radisson blu hotel today - 12 / 3 / 2018 . looking on are ( from left ) telkom chairman eddy njoroge , communications authority director general francis wangusi , and telkom ceo aldo marouse .
the kenyan officials i met , including , francis wangusi , the director general and ngene gituku , the chairman of the communications authority of kenya and samuel itemere , principal secretary at the ministry of information , communications and technology , underscored that kenyan government fully supports policies which encourage innovation and investment in the ict sector . i greatly look forward to deeper discussions on policy matters and sharing best practices .
julie zoller and visiting usg colleagues pose after a meeting with the executive director and chair of the board of directors and staff of the communications authority of kenya .
she is currently pursuing a phd in business information systems in the school of informatics and innovative systems at jaramogi oginga odinga university of science & technology . she holds an mba from howard university , washington d . c . and bs in computer information systems from southeastern university , washington d . c . ms sirma has also published in different journals in the area of cyber security / information security . she is a member of institute of electrical and electronics engineers ( ieee ) .
the ict industry is dynamic and rapidly evolves . to keep up with the changes in technology , regulatory practices , policy , changing business models and other industry issues , the authority carries out research from time to time .
this is an annual event that provides a platform for the convergence of technology and business exchange between indian and african ict companies . read more
he is a consultant on technology value addition and inclusion working across east africa and south africa . he helps organizations in efforts to deploy technology across value chains . mr . kukubo is a member of the board of directors of brck , an integrated hardware and software company that designs and engineers a rugged , self - powered , mobile wifi device , which connects people and things to the internet in areas of the world with poor infrastructure . he serves as chairman of rafica company ltd , a software technology solutions company and collabmed ltd a healthcare technology company .
mr . david kitur is businessman and an engineer with interests in the technology industry . he is the executive director of microlan africa .
john holds a business administration bachelors degree from the university of columbia , usa and msc , information systems management from the bowie state university .
he has vast experience in the ict industry having worked as an engineer at the then voice of kenya ( now kbc ) , kenya railways , kenya power , amarco and umeme services .
the kenya communications act ( no . 2 of 1998 ) and as amended by the kenya communications ( amendment ) act , 2009 , provides the framework for regulating the communications sector in kenya .
john sergon has been appointed the acting chief executive officer of the ict authority effective 22nd march , 2018 .
mr . guyo has previously worked at barclays bank of kenya ltd as a senior hr business partner - retail and business banking . he had earlier worked in senior positions at chevron kenya ltd , shell - managed , kenya petroleum refineries and post bank . he was appointed to the board of the communications authority of kenya ( ca ) in april , 2016 for a period of three years .
ministry of information , communications and telecommunication telposta towers , kenyatta ave . koinange street p . o box 30025 - 00100 , nairobi kenya telephone : ( + 254 ) 020 4920000 / 1 e - mail : info @ urltoken
the kenya national bureau of statistics ( knbs ) in collaboration with the central bank of kenya ( cbk ) and the kenya investment authority ( keninvest ) is conducting foreign investment survey ( fis ) 2018 from june to august , 2018 . this is the fifth survey after fis 2010 , fis 2013 , fis 2015 and fis 2016 .
he holds a master of science ( msc . ) degree in software systems technology from sheffield university , uk and a bsc . in electrical and electronics engineering from the university of nairobi .
ms jerotich sirma is a lecturer of information systems at egerton university , nakuru town campus college . ms sirma has enormous experience spanning over 20 years in the field of information systems . she has worked for ibm corporation and other private and public sectors in the united states of america by managing , deploying and performing systems integration as well as implementation and infrastructure analysis of large scale systems .
mr . guyo is a member of the institute of human resource management ( ihrm ) - kenya , and hr council member for the kenya institute of management .
vacancies are open for recruitment through ict authority . the summary of the vacancies can be downloaded here while full job read more
dr . kibicho has taught in various institutions of higher learning in kenya and outside the country . they include jomo kenyatta university of agriculture and technology ( jkuat ) where he served as the chairman and senior lecturer in the department of mechanical engineering . he has served as an external examiner at the university of dares salaam , visiting lecturer at the central university of technology , free state , south africa and a part - time lecturer at the university of cape town .
prior to going to private business , ms . tikolo worked at the kenya wildlife service as the head of corporate communications . she earlier worked as public relations officer for a number of parastatals and ngos , where she rose through the ranks to the manager corporate communications at the kenya civil aviation authority .
he has extensive experience in planning and coordinating international , regional and local conferences as the current director of state functions . he has also been a member of several committees such as member of kenya vision 2030 , national communication dissemination strategy and also a member of the task force on restructuring of human resource requirement of the permanent presidential music commission , 2006 .
mr . sergon brings to the ict authority over 24 years’ experience in public service , mainly in the ict and security sectors . he is married and has three sons .
mr . sammy itemere is the principal secretary in the ict ministry in charge of broadcasting and telecommunications with oversight role in the state parastatals that include , kenya broadcasting corporation ( kbc ) , postal corporation of kenya ( pck ) , communications authority of kenya ( ca ) and kenya institute of mass communications ( kimc ) . prior to the appointment in december 2015 , mr . itemere was senior partner at business persons mentor limited , a consultancy firm dealing with business development , strategy formulation , partnerships growth , training and up - skilling .
the ict authority is an equal opportunity employer committed to diversity and gender equality . we seek and employ individuals who are qualified for the various job roles and are committed to contribute to the vision and objectives of the organisation .
francis w wangusi has been the director - general of the communications authority of kenya ( ca ) – the government regulatory agency responsible for icts and postal development , since august 2012 , having carried out the role in an acting capacity for the previous year .
he started his career in information technology at ncr kenya ltd , a multinational computer company , and soon after joined the local media industry where he served in various capacities . he joined the nation media group in 1980 as a marketing assistant and rose through the ranks to the position of assistant advertising manager in 1985 . in 1987 , mr . gituku joined the standard group of newspapers as the group circulation manager . in this position , he was in charge of the distribution and general marketing of all the standard group ‘products’ , including local and overseas newspapers , and magazines . in 1991 , he left the standard group to start his own business . in the public sector , mr . gituku has in the past served as a director on the board of the kenya pipeline company and the kenya broadcasting corporation .
the government of kenya is committed to the safety , security , and prosperity of our nation and its partners . download the cybersecurity strategy
he is a former chairman of the media council of kenya . he currently serves as a member of the advisory council to kenya national commission to unesco ( knatcom ) specializing on communications .
julie zoller poses with a group of women entrepreneurs who are part of the wecreate kenya training program .
a board member of the global alliance for pr & communication management , kentice is the immediate past chairman of the public relations society of kenya ( prsk ) , and a member of the media , arts & entertainment board of machakos county ( machawood ) . she is also a member of the chartered institute of public relations ( cipr ) , federation of african public relations association ( fapra ) and sits on the committee of the media in environment , science , health and agriculture ( mesha ) .
he was named company secretary of the year 2011 by the institute of certified public secretaries of kenya . in 2017 he was cited by chambers global as a recognised practitioner in the commercial & corporate lawyers ranking for kenya .
she is the founder and managing director of impact africa limited , a strategic public relations & communications firm , based in nairobi , kenya .
she has held senior editorial positions in media houses in kenya , starting off in television as a business news anchor and diversifying into newspaper and magazine production , digital content management and corporate communications .
she is a member of the association of media women in kenya ( amwik ) and a fellow of the international volunteers leadership programme , usa .
he has previously served as a board member of the privatization commission of kenya , and currently sits on a number of boards , including the council for kenyatta university , mayfair bank limited and seriani asset managers limited .
he has published over 20 peer refereed papers in engineering journals and conference proceedings besides supervising many engineering projects at bsc , msc and phd levels . dr . kibicho has served as a management trainee in the kenya tea development authority ( ktda ) , production engineer at the auto - springs manufacturers and participated in various gok taskforces . besides being a member on various bodies in his capacity as the permanent secretary , he is the chairman to gathuthi - ini hope foundation and a bog member of various institutions of learning among other social responsibilities .
he holds bachelor of science in electrical engineering from university of nairobi . he is also a registered electrical engineer and an associate member of the institution of engineers of kenya ( iek )
mr . wangusi has more than 20 years of experience in ict and joined the ca ( which was then the communications commission of kenya ) in 2000 as assistant director . he later became director in charge of broadcasting and special projects and director in charge of licensing , compliance and standards .
kenya national bureau of statistics hereby releases monthly consumer price indices ( cpi ) and rates of inflation , for april , 2018 . these numbers were generated by conducting a survey of retail prices…
a former chairman of the marketing society of kenya , mr . kukubo is also a member of the international association of business analysis and has previously served a chairman of the national ict master plan committee , the task force on creative industries and a board member of multimedia university . during early 2016 , he served as a member of the kenya presidential national task force on coffee sub - sector reforms .
kenya’s economy is estimated to have expanded by 4 . 9 per cent in 2017 compared to a revised growth of 5 . 9 per cent in 2016 . the slowdown in the performance of…
it is important that women are also able to participate in kenya’s tech revolution – and when i visited the wecreate center in kenya , a u . s . state department - funded initiative devoted to training women entrepreneurs , i saw for myself how such programs can help female entrepreneurs succeed . the day of my visit , more than a dozen women entrepreneurs were working to scale up their businesses . bilhah maina , the founder of bilhoney , for example , was getting advice on potential export markets for her honey such as the united states . the success of these entrepreneurs will undoubtedly be part of kenya’s effort to create jobs and opportunities for young kenyans .
he has vast experience and competency in various fields of hr including reward and remuneration , employee relations , performance management , and policy and strategy formulation . his other areas of expertise include talent development and management , leadership development , learning and training management , expatriate administration , employee value proposition development , diversity and inclusion .
mr . christopher guyo is a seasoned human resource professional with over 18 years experience . he is currently the hr and administration director at the dib bank kenya ltd ( in - formation ) , a subsidiary of dubai islamic bank - uae .
kenya national bureau of statistics hereby releases monthly consumer price indices ( cpi ) and rates of inflation , for june , 2018 . these numbers were generated from a survey of retail prices that targeted a basket of household consumption goods and services . the survey was conducted during the second and third weeks of the month , with prices being
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mugambi nandi is an advocate of the high court of kenya , with many years’ experience in corporate and commercial law . he is the senior partner at kn law llp , advocates & notaries public , where he specializes in mergers & acquisitions , private equity , capital market transactions and energy law .
mr . wangusi has played a pivotal role in a number of important ict and postal development projects in kenya . in recognition of this , he was awarded the presidential honour of the moran of the order of the burning spear ( mbs ) in 2013 .
kenya national bureau of statistics hereby releases the producer price index ( ppi ) for the second quarter of 2018 . producer price index measures the gross changes in the trading price of products on the domestic and non - domestic markets , at all stages of processing .
it is not surprising that u . s . businesses are finding kenya an ideal base to collaborate on digital economy projects . i met with leaders of several american companies who are active in the kenyan market including surf , a last - mile u . s broadband provider , seeking to connect one million low - and middle - income kenyan subscribers to the internet . i also met with andela , an american company which is training world - class software developers . and the biggest names in the u . s . tech market - - including microsoft , google , facebook , ibm , mastercard and cisco - - are among the american businesses exporting technical expertise and equipment to kenya .
he was reappointed in march 2018 for another term of three years . he served as ca chairman from 2014 to 2017 , prior to which he had been a board member at the then communications commission of kenya ( now ca ) .
he holds a bachelor of science degree in mathematics and meteorology from the university of nairobi and a diploma in marketing .
dr . kibicho has attended various short courses in management , leadership and capacity development skills . he has also attended short courses in public procurement and disposal regulations , implementation of iso 9001 : 2008 , budgeting and procurement , and hiv / aids in workplaces among others .
he has , and continues to serve in several boards . he is a columnist , has published many articles in academic journalists , chapters in books , and co - authored journalists and the rule of law .
ms . munyinyi holds a bachelor’s degree from daystar university and is currently pursuing her masters in diplomacy and international studies at the university of nairobi .
prior to joining the banking industry , she worked extensively in the telecommunications and water engineering industries in various capacities including retail management , customer experience management , contact centre management , dealer and mpesa business management , operations and sales management .
before current appointment , he served as the permanent secretary in the ministry of foreign affairs and international trade , ministry of transport industrialization and ministry of industrialization .
mr . festus king’ori is the alternate to the principal secretary / national treasury . he holds a bachelor of commerce degree from the university of nairobi and is finalizing an mba from jkuat . he also holds a postgraduate certificate in investment appraisal and management from harvard university , among others . he has also undergone extensive training in general management , strategic leadership and financial management . he has extensive experience in public policy , particularly with regard to public investments , gained form local and international institutions , having worked on secondment by the gok to the world bank . mr . king’ori has served on several other boards in the same capacity . he is trained in corporate governance and is a full member of the kenya institute of management .
other courses attended include those mines and mineral processing , national metallurgical laboratories , jamshedpur , india ; and experimental methods in fluid mechanics , tottori university , japan .
he holds a bachelor of laws degree and a master of business administration degree from the university of nairobi , and a diploma in financial management from the acca .
learn more about the bureau of economic and business affairs on state . gov .
mr . kukubo holds global mba from united states international university ( usiu - africa ) and a bachelor of arts in economics and sociology from the university of nairobi .
i was impressed by the energy and enthusiasm of the kenyans i met , and their willingness to seize new opportunities . i see a bright future for collaboration between the united states and kenyan governments , motivated by entrepreneurs , to ensure the global policy environment fosters new ideas , technologies – and jobs – in both of our countries .
supervise the design , development and implementation of critical ict projects across the public service .
mr . sammy itemere - mr . sammy itemere , principal secretary , broadcasting and telecommunications
see the profile of mr . sammy itemere , principal secretary , broadcasting and telecommunications here
ms . patricia kimama has over 19 years’ experience in career spanning the banking , telecommunication and water industries . she has held roles in business , project and operational management .
mr . kitur has attended short courses in public procurement and corporate governance , among others .
she is a dedicated change leader with a passion for operational excellence and superior customer experiences .
until her appointment to the current position , ms . munyinyi was director of research in the presidential strategic communications unit ( pscu ) , based at state house , nairobi . among her notable achievements in that role was serving as the media lead for the global entrepreneurship summit / and the visit of us president barack obama to kenya in july 2015 . she managed all aspects of media engagement , including hosting an energy panel discussion with key energy sector leaders , which was broadcast across africa .
mr . paul kukubo is a consultant with vast experience in the local and regional ict sector .
he is a businessman with interests in real estate development , construction , distribution , transportation and supplies .
the publications on our website will show : annual reports , licensing fliers , strategic plan and national broadband strategy .
ms . kentice tikolo is a communications expert with over 15 years’ experience in strategic corporate communications and public relations .
he joined the ca board in may 2014 and reappointed in april 2016 for a further term of three years .
he has also served as a nominated member , parliamentary business committee representing ministry of sports culture and social services .
she is currently the head of cash management and e - channels at the commercial bank of africa where she is charged with the responsibility of driving the group’s strategy for non funded income streams from cash management and e - channels .
ms mercy pendo is an accountant at the malindi water and sewerage company sacco . she previously worked as an assistant in the internal audit department of the same organisation . she holds a bachelor’s degree in economics and finance from kenyatta university .
she previously served in various roles , including scientific research , administrative and management positions in several multi - cultural settings .
the liberalization of the communications sector has had a positive effect on the deployment of communications infrastructure and services in the country .
because 65 percent of kenyans are under 35 , it is crucial that kenyan companies create jobs and opportunities for the emerging generation of aspiring entrepreneurs . and i visited some enterprises that are doing exactly that . for example , ihub is a kenyan incubator which hosts both aspiring and already - successful start ups including ushaidi , founded by entrepreneur daudi were . ushaidi is a crowd - sourcing app used to pinpoint crisis areas during elections and natural disasters , well - known and widely used throughout the world . at ihub i also visited brck , an innovative company providing broadband solutions to rural areas using a portable , solar rechargeable device that provides wi - fi .
mr . peter wanjohi is the alternate director to the principal secretary , interior and coordination of national government . he is a holder of mba in ethno - musicology from university of south africa ( unisa ) and a bachelor business administration degree from new port university .
he holds mba in human resource management from the university of nairobi and currently pursuing his doctor in business administration at the catholic university of eastern africa . he also holds a bachelor of education ( arts ) degree from moi university , higher national diploma in hrm , and practitioners diploma in executive coaching from academy of executive coaching and an advanced certificate in strategic hr management from cornell university , usa .
dr . kamau thugge is currently the principal secretary at the national treasury . he has oversight responsibility for the national treasury . he has previously worked in the ministry of finance as head of fiscal and monetary affairs department , economic secretary and as a senior economic advisor .
one of the first things i noticed is that cell phones were ubiquitous and that kenyans were using them the same way that americans use debit and credit cards . nearly 90 percent of kenyans have access to mobile phones , and 85 percent of kenyans have access to the internet , primarily through mobile broadband connections . and instead of credit or debit cards , kenyans were using m - pesa a mobile money platform – that allowed kenyans to make 400 million money transfers worth approximately $ 5 billion in the third quarter of 2016 alone . mobile money platforms like m - pesa allow for safe transfers of cash and facilitate micro - financing , opening new prospects for entrepreneurs without access to a bank .
before joining the ministry of finance he worked with the international monetary fund ( imf ) both in the policy and non - policy making departments as a senior economist and deputy division chief respectively . dr . thugge holds a bachelors of arts ( economics ) ( 1980 ) from colorado collage , usa , master in economics ( 1982 ) from johns hopkins university , usa and a doctor of philosophy ( phd ) in economics ( 1990 ) from johns hopkins university , usa .
ms . tikolo holds a master of science degree in public relations from the university of stirling in scotland , and a first degree in education from kenyatta university .
provisional estimates of gross domestic product ( gdp ) indicate that the economy expanded by 5 . 7 per cent during the first quarter of 2018 compared to 4 . 8 per cent in a similar quarter of 2017 . the significant acceleration in growth was mainly attributable to improved weather conditions and a boost in business and consumer confidence after the co
she is credited for conceptualizing and implementing the beyond zero initiative for the office of the first lady , which kicked off with the first lady’s half - marathon in 2014 .
prof . obonyo holds a phd in mass media and communications from temple university philadelphia , usa . he also holds a postgraduate diploma in tertiary education from potchefstroom university for christian higher education , south africa .
he holds a doctorate in mechanical engineering from the university of cape town , south africa , a masters of science ( msc ) degree in mechanical engineering and a bachelor of science ( bsc ) in mechanical engineering .
he started his career as a news correspondent in various media houses and later worked as an editor for magazines before joining academia . for over 20 years , prof . obonyo has taught media studies at university level in several institutions .
a career banker , he has a wealth of experience spanning over 20 years in running retail , corporate , enterprise banking as well as bank operations . he was country managing director of kcb south sudan limited a subsidiary of kcb group which is the largest regional bank . he has also held senior positions in imperial , eck , barclays and credit banks . mr . itemere holds a ba economics ( hons ) and mba ( marketing option ) from university of poona , india
mr . kukubo founded 3mice , one of east africa’s pre - eminent digital solutions companies and later served as ceo of the east african exchange ( eax ) , the first regional commodity exchange in africa , meant to transform the governance of africa’s agricultural sector .
until his appointment , he was the director of ict at the ministry of ict in the state department of ict & innovation , overseeing the numerous high value ict projects under the ministry . before then , he was the ag . ict secretary , directorate of e - government and director ict at the directorate of e - government , in the office of the president .
he has a master’s degree in space sciences with specialisation in satellite communications from the international space university , france ; a bsc in telecommunications engineering from the university of rome , italy , and a charted engineer part ii certificate from the institute of electronics engineering , uk . he also has a global executive masters degree in business administration ( gemba ) from the united states international university ( usiu ) .
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in addition , john has a wealth of experience in the security sector where he was the director ict in the national security intelligence service from 1999 to 2008 , a post he held until he was transferred to the directorate of e - government .
eng . eliud waithaka is the acting chief engineer ( electrical ) in the ministry of land , housing & urban development .
dr . kamau thugge , e . b . s . , m . b . s .
see the profile of dr . kamau thugge , principal secretary , national treasury here
he was appointed to the ca board on 29th april 2016 for a term of three years .
she holds’ a masters in business administration ( strategic management ) from daystar university . she also holds a masters certificate in project management from george washington university as well as senior management leadership training from strathmore university .
she was appointed to the ca board on 29th april 2016 for a period of three years .
he was feted the moran of the order of the burning spear ( mbs ) for his contribution to ict growth by president mwai kibaki in 2012 . he also scooped the thought leadership award in 2012 , in cape town , south africa .
he was appointed to the ca board on 29th april 2016 for a period of three years .
in the first quarter of 2018 , the current account deficit improved to ksh 107 . 9 billion from ksh 129 . 7 billion in the corresponding quarter of 2017 , merchandise exports grew by 7 . 1 per cent to ksh 162 . 9 billion in the first quarter of 2018 , while merchandise imports valued on free on board ( fob ) basis grew by 6 . 5 per cent to ksh 432 . 1 billion , i
provisional estimates of gross domestic product ( gdp ) indicate that the economy expanded by 5 . 7 per cent during the first quarter of 2018 compared to 4 . 8 per cent in a similar…
in the first quarter of 2018 , the current account deficit improved to ksh 107 . 9 billion from ksh 129 . 7 billion in the corresponding quarter of 2017 , merchandise exports grew by 7 . 1…