independently owned and wholly committed , mdb communications is an american full service advertising and communications agency based in washington , d.c. founded in 1981 , the agency was named to inc . magazine 's " inc. 500 " list in 1998 and was also recognized on advertising age 's " top us agency brands by revenue " in 2007 .

mdb communications

glassdoor gives you an inside look at what it ' s like to work at mdb communications , including salaries , reviews , office photos , and more . this is the mdb communications company profile . all content is posted anonymously by employees working at mdb communications .
© 2013 - 2018 mdb communications llc . all rights reserved . please read our legal disclaimer
©2018 mdb communications , inc . 1634 i street , nw , 9th floor , washington , dc 20006
dc lottery and charitable games control board retained mdb communications as its agency of record , following a competitive review .
the newseum has tapped d . c . - based mdb communications inc . to curate and launch its new advertising campaign .
mdb communications ceo , cary hatch , weighed - in on the importance of the cap ' s monumental win for the entire greater washington brand .
interestingly , cary joined mdb communications in 1981 as an account executive , promoted to management in 1983 , and purchased the company in 1987 . under her guidance , mdb was recognized as an inc . 500 company in 1998 .
is valued at $ 35 million . mdb communications will continue to handle creative , strategic , account planning , media buying and planning responsibilities for all dc lottery products .
“frenemies” : the epic disruption of the ad business ( and everything else ) according to ken auletta mdb communications july 4 , 2018 advertising , communications , insightsby cary hatch advertising is not dead , but somewhere between “whistling through the graveyard” and adapting to be more usefu . . .
originally from loudoun county , kelsey graduated from christopher newport university with a b . a . in communications studies .
mdb has supported the wtp since 2000 . we manage the national clearinghouse for worker safety and health training . we also provide training development , stakeholder communications and outreach , website development and maintenance , and meeting facilitation and logistics support .
washington , d . c – december 5 , 2016 – mdb communications is pleased to announce the expansion of its media team with the hiring of kelsey daddio as media planner / buyer and katie waldner as assistant media planner / buyer .
washington , dc . mdb currently works with clients such as fannie mae , the d . c . lottery , destination dc , truth initiative and the recently announced , newseum . visit mdb online at
mdb originally handled the creative portion of the dc lottery account from 1994 - 1996 . the agency then
mdb provided communications , website , and other technical support . mdb supported most major offices in olem , including the office of superfund remediation and technology innovation , office of emergency management , office of resource conservation and recovery , federal facilities restoration and reuse office , and others reporting to the assistant administrator . mdb also developed several interactive online tools . we also provided full support for a monthly webinar series , quality assurance initiatives , and a five - year review process .
continuing to scale its innovative and effective approach to workforce development , year up national capital region ( ncr ) announced today that mike corkery , president and ceo of deltek , and cary hatch , ceo of mdb communications , have joined its local board of directors .
hailing from ocean city , maryland , katie attended armstrong state university in savannah , georgia , where she graduated with a degree in liberal studies / english communications .
mdb communications llc is a strategic advisor and partner servicing the life sciences industry . through a unique combination of senior - level talent and relationships , the firm provides a full range of investor relations , public relations , and digital media services to enhance client visibility and branding .
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independently owned . wholly committed . mdb communications , inc is a full - service , media - neutral agency that ' s powered by experienced leaders and innovators . as an independent agency with the drive to help our clients succeed , we ' re able to chart . . .
mdb developed a comprehensive communications strategy for the national park service’s division of law enforcement , security , and emergency services . this strategy will help unify multiple programs under the division and identify better ways in which to communicate internally and externally . the first step in the process was conducting extensive research , including focus groups of law enforcement rangers , interviews with officials , and an analysis of web and intranet usage . mdb provided recommendations on messages and specific communications tactics and methods . we are currently designing , developing , and producing materials and tactics to implement the strategy .
they came to mdb for an advertising campaign that would distinguish their brand as an authority in an increasingly competitive marketplace .
mdb has supported more than 40 clients over the past 15 years , with current and recently engaged organizations listed here .
from my first day until my last day , i had a great experience at mdb . it ' s a small company , which allows you to establish personal relationships with everyone there . all of the employees were very welcoming and were constantly working to have me get the most out of my experience there . i would encourage anyone who is considering a career in advertising and / or marketing to apply to mdb communications .
mdb created a comprehensive advertising campaign to support the program , starting with a : 60 tv commercial that romanticizes the district .
as mdb corporation ( hereinafter referred to as mdb ) chiefly centers on computer software business , mdb is engaged in abundant personal information . recently , people’s interest toward protection of personal information that entails highly informed society is increasing , and from the enterprise’s operational perspective , it is not only necessary but also societal responsible to protect all the personal information provided by the customers .
working closely with carole reuschle , vp , media director and mdb’s talented account service and creative teams , kelsey and katie will select , negotiate and purchase ad space in order to best connect with the target audiences of mdb clients , including dc lottery , destination dc and the newseum .
with more than 30 years of experience in advertising and marketing , hatch has led business and consumer communications initiatives for organizations including national geographic , fannie mae , destination dc , international spy museum , sprint and many others .
beyond client work cary is a noted lecturer at top universities such as johns hopkins , georgetown university , and the university of md . she is also a regular on tv and radio outlets commenting on branding , advertising and marketing communications .
the newseum , a museum dedicated to journalism and the news business , reviewed four agencies before selecting mdb , according to a release . terms were not disclosed .
mdb has conducted activities under individual task orders for epa’s office of water for technical and administrative support on topics such as sustainable infrastructure , green infrastructure , water utilities , and watersheds . mdb provides assistance in strategic planning , performance measures , outreach and education , environmental justice , meeting and conference support , and information technology .
with several former epa executives and other environmental experts on staff , mdb has extensive capacity to provide a wide variety of services to this agency , with examples provided below .
mdb began working with the newseum just as they were transitioning from being a museum about the history of news , to a place that promotes , protects and defends the 1st amendment .
mdb has provided comprehensive communications services since 2011 to the national science board ( nsb ) , the policymaking body of the national science foundation . a large part of this effort has been promoting the 2012 and 2014 editions of its biennial science and engineering indicators report , as well as related resources , in the media and directly to key stakeholders . mdb launched nsb’s social media presence and produced a series of videos and infographic tools to make complex scientific topics accessible . we also coordinated the promotion and media outreach for the nsb’s interactive , online resource on science , technology , engineering , and mathematics ( stem ) education and the u . s . workforce .
mdb vp jodie warren discusses the inspiration , execution & results for the neighborhoods scratcher that spotlights differegr dc neighborhoods like capitol hill and h street and adams morgan . @ dclottery @ mdbcomm urltoken
independently owned . wholly committed . mdb communications , inc is a full - service , media - neutral agency that ' s powered by experienced leaders and innovators . we drive to help our clients succeed , we ' re able to chart our own course for success and make decisions that are always in our clients '  best interests . from brand development to media planning , creative execution to public relations , we deliver solid thinking , airtight strategy , messaging that motivates and the metrics to prove it .
mdb will develop a strategy for marketing the museum’s exhibits , programs and educational initiatives to potential visitors , providing research , creative and media - buying services . the campaign is slated to begin in 2017 .
mdb has a blanket purchase agreement ( bpa ) with the department of education to provide logistical support for meetings and conferences . it became effective september 28 , 2015 with a 60 - month operating period .
mdb believes in district doughnuts . we offered to do some pro - bono work for them . that took the form of posters . we also gave them a theme line that articulated their mantra : happiness found .
mdb provided technical and analytic support for an initiative to harmonize environmental cleanup performance measures between epa and the department of defense , department of energy , and other agencies with superfund sites . we developed an online tool to establish and track regional targets for meeting performance goals . mdb also conducted a national review of regional performance in meeting targets , and analyzed reasons for not meeting targets . finally , we developed training materials for the regional offices on the overall work planning process .
mdb ' s director of pr & media strategy , clare flannery , joined a panel of experts moderated by @ mccartneywp @ washingtonpost at the @ betterdcregion to discuss funding efforts for @ wmata , and next steps . photo credit : @ aimeecustis urltoken
mdb communications , inc is a full - service , media - neutral agency that ' s powered by experienced leaders and innovators . as an independent agency with the drive to help our clients succeed , we ' re able to chart our own course for success and make decisions that are always in our clients ' best interests . from brand development to media planning , creative execution to public relations , we deliver solid thinking , airtight strategy , messaging that motivates and the metrics to prove it . our mission is to do outstanding work for our clients , evolve our talents , adhere to our principles and have fun doing it .
mdb helped the federal acquisition service of the general services administration ( gsa ) address the challenges of communicating sustainability and climate change to its internal staff and external customer agencies and stakeholders . this effort is part of gsa’s plan to meet its sustainability goals , and they recognized that having clear and compelling communication materials was essential to delivering better value . mdb produced a suite of products that not only provide critical information about sustainability and climate change adaptation , but do so in a way that motivates people .
the national institute of environmental health sciences ( niehs ) was one of mdb’s first clients , and we have supported them through various contracts the entire time we’ve been in business . the following descriptions of current contracts illustrate the breadth of our support to niehs .
mdb supports the niehs global environmental health program in conducting environmental health research , research translation , and increasing health science capacity around the world . among many tasks , we create content for the program’s global environmental health newsletter and produce global environmental health chat podcasts .
mdb is a subcontractor to tetra tech em inc . to provide support to the district department of energy and the environment ( doee ) of the district of columbia . through this contract , we support remedial design and construction activities related to contaminated sediments along the anacostia river , including a superfund investigation , a feasibility study , and the record of decision . it is estimated that this work will take up to ten years . mdb is providing community involvement planning , conducting stakeholder interviews , and facilitating public meetings for input on the remediation process .
mdb researched , wrote , and designed an eight - page brochure on the dangers of alcohol , tobacco , and drugs for pregnant and breastfeeding women participating in the special supplemental nutrition program for women , infants , and children ( wic ) , with versions in english and spanish .
showing up is the secret to success and our town guest cary hatch does just that – shows up – and has consistently for over 30 years . if there is a meaningful networking event in our town you can expect to see her there . after all communications , both domestic and international , is her business . she moves deftly within the advertising and marketing space , and as such achievements are , and have been , many .
“we are excited to welcome katie and kelsey to the mdb team and look forward to a long and fruitful working relationship , ” said carole reuschle . “we are confident that their extensive and dynamic advertising backgrounds will provide a unique edge in buying and targeting ads for our clients . ”
the american podiatric medical association came to mdb to help raise the profile of podiatrists . we felt they needed an image that displayed a sense of understanding about human nature . ads reflected the myriad problems that ail the human foot , were observational in nature , and projected wit and humor .
mdb has supported the superfund research program since 2000 . under the current communication and information transfer initiative contract , we provide program analysis , communication strategies and materials development , website content development , meeting and webinar support , and assistance in identifying new approaches and opportunities for translating and promoting research .
mdb is also a subcontractor to limnotech under another contract with doee to provide technical and scientific support in the development of more than 300 new total maximum daily loads for stormwater controls in the district of columbia , which are focused on the anacostia river , the potomac river , and the rock creek .
mdb provides analytical and logistical support to the niehs - who collaborating centre for environmental health sciences . we provide program planning , analysis , and reporting for the centre’s interests in climate change , children’s environmental health , electronic waste , cookstoves , chemical risk assessment , and the developmental origins of health and disease .
truth initiative is an organization dedicated to achieving a culture where all youth and young adults reject tobacco . they speak , seek and spread the truth about tobacco through education , tobacco control research and policy studies , community activism and engagement . they came to mdb for a holiday email video consistent with their mission .
mdb analyzed and reported on environmental justice activities , and developed recommendations . we examined four cross - cutting doe environmental justice issues : outreach to the public about site activities ; training ; education and support to ensure meaningful stakeholder involvement ; tribal sovereignty and environmental justice ; and diversity in workforce training and job creation at doe facilities .
before joining the mdb team kelsey worked as an assistant media buyer / planner with meridian group , where she conducted research and executed media plans for clients in the travel , healthcare and automotive industries . prior , kelsey was an assistant media buyer / planner with dave iwans & associates , where she managed planning and buys across the media spectrum .
mdb , led by ceo cary hatch , works with local and national organizations , companies and associations , and has a client list including national geographic , american university , politico and wells fargo . the agency was founded in 1981 and has affiliate firms in asia / pacific and europe . it reported roughly $ 30 million in capitalized billings last year .
under the large science and research program support contract , mdb provides the division of extramural research and training with research grant portfolio analysis , database development and maintenance , grant bibliography curation , literature reviews , topic - specific annotated bibliographies , meeting support , executive and scientist presentations , print materials ranging from brochures to peer - reviewed journal articles , and website content .
the birth of the claas combine harvester : with the mower - thresher - binder ( mdb ) , claas successfully launched the first operational combine harvester specifically designed and built for european harvesting conditions . the foundation was thus laid for the ongoing manufacture of combine harvesters at claas . the very first machine sporting the machine number 1 was delivered to the zschernitz large estate in the halle / saale region in time for the harvest of 1936 . the cross - flow combine harvester mdb was a combination of a self - binder and a threshing mechanism , with the threshing mechanism housed between the cutterbar and the binder . after chopping , the grain was delivered to the threshing drum via a feed belt , at which point the straw was re - routed by a chain conveyor and fed to the straw walker . the crop then passed through two cleaning phases before the grain was filled into sacks and the straw tied into bunches . the mdb entered series production in 1937 . before production was ceased in 1943 , owing to the war , around 1 , 400 machines of this model had been built .
“to have the dc lottery select us again reinforces the importance of creating a culture that holds creativity and integrity among its highest values , ” said mdb ceo cary hatch . “our focus on building innovative solutions and attention - getting creative – such as our recent unless i win the lottery… campaign – generates measurable results for the lottery and the city of washington . ”
〒173 - 0014 38 - 6 oyamahigashi - cho , itabashi - ku , tokyo . mdb bill tel : + 81 - 3 - 5943 - 2231 fax : + 81 - 3 - 5943 - 2232 toei mita line station
itabashi - kuyakushomae
6 - minute walk from exit a3 tobu tojo line station
oyama
6 minutes walk from south exit or east exit
nec corporation nec soft , ltd . toshiba solutions corporation kiuea solutions ltd . ntt data corporation eye marubeni information systems co . , ltd . sap japan isid , ltd . nec system technologies , ltd . s & i co . , ltd . ntt communications corporation ntt software corporation cube systems , inc . information system co . , ltd . catena corporation soft com ltd . tdc software engineering co . , ltd . comsys information systems ltd . focus systems , inc . toyo business engineering corporation ntt data tohoku corporation ntt data hokuriku corporation mki technilogies co . , ltd . many others ( titles omitted )
mdb has an indefinite delivery / indefinite quantity contract to provide services to client agencies of the program support center to help them achieve their missions . these services may include policy assessments / analysis , program assessments , evaluation design and data collection , performance measurements , technical assistance and expertise , and data analysis and auxiliary services necessary to complete a particular project . the period of performance extends to march 15 , 2020 .
heroes is the brainchild of the late philanthropist , dc power broker and parking lot magnate leonard b . “bud” doggett , jr . bud wanted to create an organization that looked after the families of those firefighters and police officers who fall in the line of duty . as part of getting the message out , he commissioned mdb to create a short , powerful film that would eventually be screened in every precinct fire department , and federal law enforcement agency in the nation’s capital . heroes is an acronym for honor every responsible officer’s eternal sacrifice .
the district of columbia is a place that is made up of distinct neighborhoods . in a continuing effort to be part of the fabric of the community , the dc lottery is celebrating neighborhoods with twelve neighborhood scratcher tickets . each ticket carries mdb - created artwork that has a distinctive scene from the neighborhood it represents . as part of the program , a second chance contest offers a chance to win $ 500 , 000 that can be used toward buying a home in the district . additional new neighborhood tickets will be introduced in the fall .
american university called on mdb to help develop and execute a strategic marketing and advertising plan , with an emphasis on improving graduate recruitment enrollment . the assignment focused on the development of an immediate effort to improve local media visibility with the intent of boosting fall graduate enrollments . the longer term initiative was to help develop a unified presence and voice , through strategic analysis and study of our market to eliminate the stratification of our messages . successful outcomes included agreement on key message templates to unify our image , increased visibility , developing a collective identity , and enrolling more students .
since 2004 , public support for the use of humane animal research to advance health in humans and animals had fallen 10 points , according to a survey from zogby international . mdb’s “how cures happen” campaign was part of a national animal research education initiative for the foundation for biomedical research . it was designed to counter the drop in public support for biomedical research . advertising focused on the great power and shock inherent in the names of the terrible diseases that can now be cured or prevented thanks to the work of animal research . the campaign contributed to a significant reversal in the trend of declining public support . market metrics from zogby reported a 49 . 5 % net improvement in opinion among the key target audience ( women , 18 - 34 ) .
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agencies ranked 1 through 469 ranked by u . s . revenue from traditional advertising
notes : revenue is in millions of u . s . dollars . revenue supplied by companies via ad age questionnaire , obtained from public documents or estimated by ad age . an asterisk ( * ) indicates estimate . in some cases , revenue shown for 2005 may have been restated to reflect pro forma readings where acquisitions were involved . rankings for 2005 are based on data compiled in 2007 . parent groups shown may own less than a majority of the shop .
notes : revenue is in thousands of u . s . dollars . revenue supplied by companies via ad age questionnaire , obtained from public documents or estimated by ad age . an asterisk ( * ) indicates estimate . rankings for 2005 are based on data compiled in 2007 . parents shown may hold less than 50 % of an agency .
who doesn ' t love getting free swag ? thanks for the gifts d . c . united ! jodie is thrilled !
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one of dc’s premier , full - service , advertising & pr agencies . with over 35 years in the game , we’re powered by experienced leaders who help brands .
looking for a talented account coordinator / account executive to join our team ! we love what we do and we love working with people who are as enthusiastic as we are ! full description link below .
lessons from # dc : you simply can’t have high # employment without reliable # publictransit . we’re cheering on @ metronow as they call for new funding and more efficient leadership for the dc metro . # afalasvegas
is now woven into the fabric of our dc culture more than ever . this newfound excitement is a win - win opportunity to showcase dc and the greater washington region as more than just a
federal city
.
s / 2018 / 06 / 08 / time - to - cash - in - who - benefits - from - the - capitals . html
so proud to be a part of this amazing city . it’s been 44 years in the making , and the boys finally did it ! see you all at the parade tuesday !
did somebody say it ' s ovi time ? ! sending good vibes to our caps who are kicking butts and taking names in the stanley cup finals . if you swiped tickets , we ' re jealous ! but if you ' re like us , we ' ll see you all around the tv saturday night for game 3 !
museums / bulk - of - corcorans - remaining - collection - headed - to - au - museum - at - the - katzen / 2018 / 05 / 13 / 1ae68b48 - 5550 - 11e8 - 9c91 - 7dab596e8252 _ story . html ? noredirect = on & utm _ term = . e26b0c1ccf62
s / 2018 / 04 / 30 / viewpoint - dont - split - dcra - in - two . html
a strong showing of lgw leaders this morning during the third annual # roadmap for greater washington’s economic future , hosted by @ the2030group . lgw members are leading the way to regional change . @ dougmduncan @ natecoledc @ maryabbajay @ chuck4theregion urltoken
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develop and document disaster - recovery plans and participate in testing to ensure environment is recoverable within pre - determined slas .
the sales & market analyst in the basics business unit supports to achieve volume , sales and price targets , to review and define price structure and volume . . .
oversee all phases of the software development life cycle involving business and technical requirement analysis , technical design , code development . . .
applications utilized are : word , excel , monarch , gpms ( including custom reporting ) , nextgen ( including memorized reports ) , brio , crystal , master database . . .
you’ll have the opportunity to get to know the various departments , work in cross - functional teams , develop detailed specialist knowledge and a wide network . . .
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assist in the definition , development , and documentation of deliverables , and specifications on a project - by - project basis as defined in the it methodology . . .
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he wants to continue to put the i back in information technology by concentrating on pragmatic designs , leadership and management , and the all too forgotten . . .
what tips or advice would you give to someone interviewing at xentity co . . .
assumes responsibility for the accurate review of both soft and hard copy purchase orders , for proper style numbers , correct prices , proper payment terms . . .
responsible for the complete software development lifecycle of multiple projects related to the company’s e - commerce , knowledge management and collaboration . . .
what is the vacation policy like ? how many vacation days do you get per . . .
2 . able to comprehend the distribution of systems across physical nodes , definition of run - time architecture , concurrency requirements , inter - process . . .
in addition to developing / modifying software components , configuring third party software , packaging code for deployment , troubleshooting technical . . .
work with the application solutions delivery teams in the development of services , components , standards , and frameworks required to support charter ' s . . .
knowledge of professional software engineering practices & best practices for the full software development life cycle , including coding standards , code . . .
uline , a family - owned business , is the leading distributor of shipping , industrial and packaging materials throughout north america .
please note that all salary figures are approximations based upon third party submissions to indeed . these figures are given to the indeed users for the purpose of generalized comparison only . minimum wage may differ by jurisdiction and you should consult the employer for actual salary figures .
following a three - month review in which it beat out incumbent agency the kamber group .
“we are very excited to continue our partnership with the dc lottery , and we look forward to bringing them ideas that generate sales and bring industry recognition . ”
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the newseum has worked with rockville - based hzdg for the past four years , according to scott williams , chief operating officer and senior vice president of sales and marketing for the newseum .
the move comes as the newseum — a nonprofit corporation that has hosted more than 7 million visitors since its 2008 opening and has been named for the past three years to tripadvisor’s “travelers’ choice top 25 museum in the u . s . ” — continues to face financial challenges , with layoffs and reports of heavy debt .
the campaign will set out to engage more people , tell the newseum’s story and promote its work around the freedoms guaranteed by the first amendment , according to a release .
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sometimes , the best advertising ideas come from expressions or phrases that are already part of the cultural vernacular .
we ' ve all heard people make offhanded comments like ,
be right back . . . unless i win the lottery” or
see you all tomorrow . . . unless i win the lottery .
the internet is filled with tweets invoking this sentiment :
stuck with this lemon of a car . . . unless . . .
won ' t be taking that vacation . . . unless . . .
coinciding with the opening of the james bond blockbuster movie skyfall , the international spy museum opened a two - year exhibit featuring the evil villains james bond has faced over the years .
to generate interest in the exhibit , we used villains and their nefarious plots in a multimedia advertising campaign .
exquisitely evil : 50 years of bond villains is the only exhibit of its kind in the united states .
to date , it has seen over 1 , 000 , 000 visitors and generated over $ 14 , 000 , 000 in revenue .
the corcoran gallery of art in washington , dc , is well known for its fine collection of classic and modern art . the building itself is an historic landmark .
what most people don ' t know is that housed inside the
beaux arts
style gallery is the corcoran school of art , a surprisingly avant garde community of artists and designers who challenge the status quo . this was something of a secret .
to help jump - start recruiting for the corcoran school of art , we needed to project an image that not only honored their classical grounding , but also signaled the irreverent streak that makes them somewhat iconoclastic .
so we created a film that celebrated the
wow
factor of student work , as well as a logo that demonstrated how the corcoran was reinventing itself .
luck is out there for us all . it can happen to you anytime , anywhere , as long as you are open to it .
we wanted to create messaging that reminded people that luck is just waiting for them and inevitably , will come , just as surely as the sun rises each morning .
this is what the latest branding campaign for the dc lottery is all about .
philosophically , the washington examiner is a right of center , conservative magazine in the politically - charged dc region . their masthead includes a facsimile of the american seal . they wanted to stimulate online readership with a campaign that would not only distinguish them from their competitors , but also be true to their belief in the traditional values of this country . we gave them a battle cry that both conservatives and liberals could relate to and they , as a brand , could support : freedom isn’t free . the multimedia campaign included tv , print , radio , ooh , mobile billboards , and a significant online component using interactive web banners that took readers to the latest headlines , a twitter feed , and a chance to win a free ipad .
after a year of depicting national treasures romantically in advertising , we shifted to highlighting the unique , unconventional and unexpected local culture as well .
dc has always been a magnet for people who want to buck the system and change the world . this mindset profoundly influences the local food scene , entertainment and culture like nowhere else in the world .
many things that happen in life each day are beyond our control . a flat tire . a leaky coffee cup . the rudeness of others . annoying little things happen all the time .
this observation served as the basis for a wonderful advertising campaign for the dc lottery , one that distinguished them immediately from two adjacent lotteries in the region who outspend them , virginia and maryland .
for those who are victims of the small pieces of bad luck that rain upon the human race , we offered a bright spot in an otherwise not so bright moment - - a lottery
intervention .
in short order , the phrase
i need a lottery intervention
resonated with consumers and became part of the vernacular .
you have a lottery ticket in your pocket . you think about whether you might win . you imagine the feeling . you anticipate the moment when you see the numbers , and realize they are winning numbers . your heart beats faster . tears of joy come to corners of your eyes .
it is this moment , the moment between anticipation and reality , that we captured in this campaign for the dc lottery .
in a radio campaign that highlighted the fact that
it ' s fun to play
the dc lottery , we created the department of national insecurity . created as a foil , it portrayed a fictitious organization that monitored the
not so much fun
things happening around the world . try not to laugh when you listen .
our first opportunity was to create a new theme line for them , which we did .
free expression lives
will serve as their mantra moving forward .
our first advertising assignment was to promote an intriguing statement of free expression . called
louder than words ,
it explored the roll that rock music has played in conveying words of protests and promise in our culture over the last 50 years .
our work took the form of out - of - home , radio and online video .
in a radical departure from advertising the traditional aspects of the nation ' s capital , we focused on a virtually unknown side of dc - - the
cool
side .
to reflect this , we partnered with internationally famous photographer jim krantz to capture the unexpected side of dc ' s local culture in classic , captivating black and white .
as a result , forbes magazine placed dc at the top of its list of
america ' s coolest cities
in 2014 and it was a banner year for tourism to
cap city
.
as part of the dc lottery logo , the letter
o
is replaced by a cherry blossom , one of the well - known symbols in washington , dc , thanks to the annual cherry blossom festival .
since playing the lottery is fun , and it ' s always there to provide fun when the desire to play occurs , we decided to have some fun with the logo and animate the cherry blossom to a laughing smiley face . and we wondered what it would be like if someone working in an office happened to get a phone call from that same smiley face , on break from its position in the logo to pop out of that person ' s phone . in other words , what would happen if
fun
really did call from the dc lottery ?
the international spy museum is run by real spies - - former members of the cia , fbi , nsa , mi5 & kgb .
in the interest of creating intrigue , it seemed only natural to use those real spies in the advertising .
our efforts included out - of - home , magazine , newspaper and digital assets and resulted in a 7 . 03 % year over year sales increase .
a comprehensive research study of the dc lottery region and its players revealed that the more consumers see evidence that people actually win prizes of all sizes playing the dc lottery , the more likely they would be to play .
so we told stories of real people who have won various amounts of money from the dc lottery . and we told those stories in ways that were charming and humorous , which made their personal experiences playing the lottery even more rewarding .
district doughnuts is a growing business that not only makes the most delicious doughnuts you are likely to find , but has a very simple and rewarding premise for doing so . they are in business to make people happier . it ' s just not possible to eat a district doughnut and not feel happier .
the founder himself gets delight by watching people come into his locations . if someone looks particularly unhappy , he will personally give them a free doughnut to watch them transition into a smile .
in an effort to stimulate hotel bookings during february , a month that is typically not big for tourism in the nation ' s capital , destination dc has a month - long promotion called date nights dc . it ' s a time when people can get significantly lower prices on hotel rooms than during the summer months .
the goal was to encourage couples to
get a room .
because february is also the month for valentine ' s day , it only seemed appropriate that the advertising was romantic in nature .
samaritan inns helps homeless people with substance abuse problems rehabilitate and become contributing members of society .
we created an emotionally compelling video to help with fund - raising that pointed out a simple and troubling fact : every homeless person we see is
somebody .
lots of people win the dc lottery . they win at home watching numbers come up on tv . they win on street corners when they remember an instant ticket they forgot to scratch is still in a pants pocket . they win on the spot at a lottery agent . and sometimes , as you can see here , they win while outside on a warm summer evening , lying on a blanket , looking up at the sky , and a shooting star goes by .
founded in 1984 by a breastfeeding mother , their goal is to do everything they can to make the nursing experience rewarding for mothers .
national geographic is famous for documenting even the most remote corners of the world and embracing some , oftentimes controversial , issues .
such was the case when they promoted a book called lost history , in which many of the inventions attributed to western civilization were actually invented my muslims .
to promote this book post 9 / 11 , we chose the controversial image of a muslim woman wearing a burka . knowing that different people see different things when they look at such a picture , we simply asked the provocative question : what do you see ?
like to get a bonus this holiday ? who wouldn ' t ? just think of all the fun you can have with a little extra cash to spend .
to play the game , customers downloaded a special app so they could collect a series of holiday symbols and match them to win a bonus when they played dc lottery games .
holiday bonus bingo was so successful , it generated more downloads than any other app - based game in the lottery industry .
holiday bonus bingo was just another way we help the dc lottery distinguish itself in dc , as well as in the lottery industry .
as the tourism arm of the nation ' s capital , destination dc ' s goal is to make washington , dc the vacation destination for tourists .
of course , it ' s no secret that people come to dc to see the monuments . so it made sense to feature pictures of our treasured , historic monuments in the advertising .
using pictures bathed in soft morning light , monuments began to evoke a sense of lasting dignity . and carefully - crafted words elicited strong patriotic reminders of just how important these national treasures really are .
viewed as a whole , each advertisement presented a strikingly beautiful page , projecting an image unique to washington , dc .
the dc lottery ' s hot lotto game offers a million dollar jackpot prize . but when they developed a promotion that said ,
if you win the jackpot , we pay all the taxes ,
that became fodder for a unique creative approach in radio . fashioned after a
dr . seuss - like
story , the commercial posited a world where there were no more taxes to pay .
we thought it only made sense that cary be in the top three in our podcast roll out . cary shares her secrets with host andy ockershausen on how she got to the top and how she stays there .
included within the spectrum of her client experience are national geographic , fannie mae , destination dc , international spy museum , sprint , and heros , inc . most recently cary was called upon to work with the district of columbia government to brand washington dc . creative recognition for client work includes numerous awards such as london international awards , tellys , silver microphones , and national addys and maxi’s for excellence in direct marketing .
for 4 consecutive years , cary hatch has been recognized on the washington business journal’s list of the most influential business leaders – the power 100 – most recently in 2016 .
we hope you enjoy listening to cary hatch discuss her career and unique perspective about our town with host andy ockershausen . we invite you to listen to each new episode of our town as they roll out over the next several months . you can subscribe to the our town podcast on itunes , google play , or if you complete the subscription form in the sidebar to the right you will be notified by email when the next episode appears here on the website .
please feel free to share our town with your family and friends , and leave a comment . thank you .
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larry o’connor – talk radio host – 105 . 9 fm & am 630 wmal
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many companies have a history – and some of them have also made history .
what started in 1913 with the production of straw binders has today become a staple of the agricultural technology sector , propelling the claas name to global renown .
do you have any questions ? we will be glad to provide help and advice .
on http : / / foodculturemedia . urltoken you find raw video material of agricultural machines in use .
the main function of the asset - backed securities program is to reduce external liquidity requirements .
a borrowers ' note with a total volume of €300 million was issued in year 2015 .
one of the first instruments with which claas became active on international capital markets was a syndicated credit facility ( syndicated loan ) in 1997 .
at the end of 2002 , claas became the first german company to issue 200 million usd of bonds on the us market as part of a private placement .
not only our products have received awards - we as an employer have , too .
the claas technology partner team seeks out exciting and promising business opportunities across a range of technology fields .
what started in 1913 with the production of straw binders has today become a staple of the agricultural technology sector , propelling the claas name to global renown . take a look at the products that have made claas what is is today .
the mower - thresher - binder with its cross - flow principle soon reached the limits of its performance . as early as 1942 , claas engineers pressed ahead with the development of a combine harvester based on the cross - longitudinal flow system , in which the grain is threshed in the cross flow and delivered from the machine in the longitudinal flow . initially developed under the name super model mower - thresher - binder , this trailed combine harvester entered series production from 1946 under the name super . with the trailed super and its little brother the junior ( from 1953 on ) , claas established combine harvesters as viable contenders in europe . the super combine harvester , with its revolutionary lightweight construction , was continuously revised and enhanced . the machine was equipped with groundbreaking hydraulic control , for instance , from 1958 under the name automatic . the system enabled the vehicle operator to control the basic settings of the trailed combine harvester using a hydraulic spool valve on the tractor . the super delighted customers over the years with its high productive capacity , efficiency and reliability . by the end of production in 1978 , more than 65 , 000 units in the super combine harvester family had been built in harsewinkel .


novatium solutions pvt ltd is a privately held indian company based in chennai , india which provides computing services and what it calls managed utility computing services .

the ceo of novatium is mr. alok singh .

the company was founded by rajesh jain in 2004 .

novatium

novatium provides computing devices and has four products , novatium navigator , novatium navigator + , novatium neon , novatium cnergy . novatium has arranged with bharat sanchar nigam limited , mahanagar telephone nigam limited , bharti airtel and tata teleservices to connect the device into the novatium desktop .
novatium is the leading provider of rich computing services in the country . novatium builds affordable . novatium is the leading provider of rich computing services . novatium
glassdoor has 7 novatium solutions reviews submitted anonymously by novatium solutions employees . read employee reviews and ratings on glassdoor to decide if novatium solutions is right for you .
team mr . natarajan retired as senior director , indian meteorological department mrs . rajalakshmi chartered accountant mrs . devi novatium customer mr . nagarajan novatium customer mr . r . kalyana raman , retired , enfield employee mr . g . mani , railway employee harini ' s father novatium customer selvi ' s mother novatium customer mr . divakar novatium customer mr . antony jackson novatium customer vishwa ' s father novatium customer
the key features of novatium’s kiosk software , known as elearning stations , are : .
novatium successfully rolled out with the operator , the navigator service across india . this had resulted in a substantial subscriber base for novatium and the operator in rural india .
novatium is a technology products company that designs , develops and markets a range of network computers .
novatium ' s strategic tie - up with mauritius telecom started in july 2008 and has over 2000 users subscribed to novatium netpc . the service to the destination is completely managed remotely from india .
1 . novatium education grid novatium’s education grid converge the buyers and their requirements for an ict deployment in any educational institutions by putting an end to the worry of fragmentation in educational domain . novatium’s ready to use educational grid provides a vendor agnostic , technology neutral , inclusive and free to opt framework for the purposes of education .
novatium is india’s single largest cloud based end point management and delivery solution provider with over 2 lakhs managed endpoints .
novatium has partnered with a number of large organization to provide managed computing and services delivery across the globe and has one of the largest cloud based device management deployment in india . alok singh has been an integral part of novatium since its early days of inception and has been instrumental in broadening the horizons of novatium’s innovations and fostering enduring corporate relationships .
novatium’s researchers recognized the limitations of the technology early on and stepped in to plug the holes that others had left behind .
novatium has 19 patents filed in india and abroad . there are 5 critical process components engineered for maximum performance at every stage .
under his leadership , novatium has taken giant strides from being a start - up technology product company in chennai to being an established technology service company catering to homes and enterprises nation - wide . novatium has tied up with mtnl to provide home computing services in delhi and is also looking at expanding its business to other cities as well . alok singh has been an integral part of novatium since its early days of inception and has been instrumental in broadening the horizons of novatium ' s innovations and fostering enduring corporate relationships .
alok singh , chief executive officer of novatium , told the hindu that nea had come in both as an investor and a partner .
novatium solutions has launched what it calls a first - of - its - kind computing service with a vision to reach 50 million homes in the next five years . mr . singh said the nea investment would primarily help novatium to expand beyond chennai . “we are planning to launch our services across the country , ” he said and added that novatium would announce its foray into new geographical areas soon .
novatium netpc powered by novatium ' s patented technology has given new dimensions to this endeavor of bsnl . bsnl ' s fixed line customers who have so far stayed away from broadband due to the cost and complexities would have an advantage of availing novatium netpc at quite economical price . with its huge connectivity and infrastructure , bsnl would give a new wind to the computing and broadband revolution in the country .
novatium solutions pvt . ltd - it / technology services of mobile device management , cloud software & education grid in chennai , tamil nadu .
vinod brings over 10 years of experience in product development and software development to novatium . prior to joining novatium , he was at ibm . his accomplishments at ibm include successful design , development and management of a number of components in the websphere suite of products at ibm india , germany and the us .
novatium brings byod and bundled computing management solution across the cloud , which is built on its mcaas solution , offering contextual management on user’s computing , devices .
novatium delivers computing to the home with a ‘thin’ network computing device that moves complexity to the central server , providing the user with appliance - like simplicity .
novatium’s experience of more than a decade in deploying cloud - based educational solutions for various government educational intiatives spurred the , , creation of novatium’s edugrid , an intelligent system with one goal in focus , to bring about educational equity to all with the power an expansive interconnected system fiercly coded on intelligent distribution of data .
how about a pc for rs 5 , 000 ? it may sound startling , but that is what nova netpc from chennai - based novatium is all about .
responsible for leading novatium’s growth and its technological innovations , vinod directs strategic planning and provides technology direction to ensure that the company’s product development is moving ahead and is in alignment with the company’s vision . vinod has over 20 years of experience in leading product and software development . he was associated with ibm prior to joining novatium
seamlessly connecting the user to the cloud , novatium navigator is engineered to transparently manage the diverse elements in its operating environment to give the user a host of operational features .
novatium was co - founded by mr ray stata , chairman of analog devices , mr rajesh jain , managing director of netcore solutions and prof ashok jhunjhunwala of iit - madras .
following the infusion of funds into the company by the venture capital firm , couple of nominees of nea would be inducted into the novatium board , taking its strength to six .
of course , actually getting the nova to market will be the hardest part of the trip , and there are plenty of reasons for novatium ' s investors to remain nervous . foremost is the lack of a major indian broadband partner or isp whose service will be bundled with each netpc . without one , novatium has no means of reaching the computerless millions en masse .
the new facility , available for rs 2 , 999 plus monthly basic subscription of rs 175 , enables customers to avail themselves of bsnl’s broadband services utilising the nova netpc comprising a set - top - box , keyboard and a mouse supplied by novatium . the customer will be connected to the novatium server to be located and maintained centrally at each city through bsnl’s broadband connectivity , he said .
alok - “novatium started with the goal of simplifying computing for the masses . the vision of the company is “computing for the next billion” meaning , to come up with a computing solution that can be used by the next billion users . for that novatium decided to provide a superior and convenient computing experience at a great value and thereby make it accessible to all people around the world . ”
chennai , jan . 2 bharat sanchar nigam ltd , chennai telephones , has tied up with the chennai - based novatium solutions ltd to roll out broadband services with ‘thin client’ technology in the city .
meet alok singh ( founder & chairman ) and vinod kumar gopinath ( managing director & cto ) of novatium solutions , a revolutionary path breaker in the field of managed computing , founded in 2004 .
novatium solutions pvt . ltd . evolved from the technology incubation centre in iit madras , chennai in oct 2004 . now it stands at the pinnacle of building managed computing tailored towards the digital development of india in all sectors . with over 300 years of combined expereince in novatium’s team , the inspiration encourages each and every member to contribute a small part everyday into building a new and better india .
as the cto , vinod is responsible for spearheading novatium ' s technological innovations . he directs strategic planning and provides technology direction to ensure that product development is in alignment with the company ' s vision .
the unique architecture that novatium pioneered is continuously improved , resulting in a robust cloud computing model with vastly enhanced accessibility , performance and security while ensuring trouble - free management and an unprecedented level of user freedom .
next came another daunting technical snag : creating software that would mimic windows apps from afar . jain had previously launched a startup that leased software as a service on the net . novatium would have to operate much the same way , except that the service - - pushing a handful of desktop applications to the novatium box - - would be included in the price . and the apps would have to run glitch - free .
novatium’s mcaas based mdm solution is the basis for all its other products and solutions . novatium’s management control as a service ( mcaas ) solution is a secure managed cloud based computing and real time collaboration platform . the platform focuses on easing the deployment and management of computing devices across a large geography . at the same time , the platform puts in a special focus on improving collaboration through video conferencing and other collaboration tools .
the pilot should enable the government to plan out the larger deployment of the digital india programme in the state . novatium has already completed the establishment of digital chhattisgarh and digital assam as part of the digital india project .
under their able leadership , novatium has taken giant strides from being a start - up technology product company in chennai to being an established technology product and service delivery company catering to educational institutions and enterprises around the globe .
mr . singh said novatium was now getting ready to get into revenue cycle after being in the development mode for a while . “in a week’s time , we are looking to launch our services commercially , ” he added .
a customer subscribes to novatium ' s
computing service
offered by a local operator , paying an upfront amount and later a monthly
pay - as - you consume
fee , according to its ceo , mr alok singh .
novatium was co - founded by mr ray stata , chairman of analog devices , mr rajesh jain , managing director of netcore solutions and prof ashok jhunjhunwala of iit - madras . it has eight patents for its innovation , said mr singh .
so what gives tiny novatium an edge over such high - profile competition ? most of those companies have focused on making traditional desktop pcs or laptops cheaper by using older , slower chips and skimping on memory and hard - drive storage . novatium , on the other hand , has created a state - of - the - art network computer that mimics a traditional desktop machine at a fraction of the cost - - and that will soon be made to run on any television , anywhere .
the deployment leader over the last 10 years , novatium has over the last 10 years , novatium has developed solutions for managed computing as a service ( mcaas ) concept and is now offering this solution to educational institutions and enterprises on a broad scale across india and world through partners , telecom operators and government organizations . at present , the company is working with intel for development and deployment of solutions as part of digital india implementation while its poc for digital chhattisgarh is up and running successfully .
the challenge was appealing enough to 34 - year - old vinod kumar , a top software engineer at ibm in india , that in february he dumped his 10 - year career at big blue - - and took a big pay cut , he says - - to work for jain and novatium . once the hardware specs were ready , kumar and half a dozen other engineers set to work writing novatium ' s ultralean code , which could handle everything from web browsing to streaming video and webcam sessions .
as we said before , there is a huge gap in ict implementations in educational institutions due to the fragmentation of solution providers . but novatium’s education grid puts an end to this worry of customers by orchestrating the platform through a ready to use grid . ”
novatium’s child tab enables parents to manage & control the tablet usage of their child . besides helping on the child’s growth and development , the tablet also lets the parents protect their children from hazards of internet , excessive usage of tablet and getting addicted to specific applications
chennai : new enterprise associates ( nea ) , a u . s . - based venture capital firm , has invested an undisclosed sum into the chennai - based novatium solutions . the investment is facilitated by issuing fresh equity shares at a premium , it is learnt .
mr alok singh , ceo , novatium , said the service was launched in delhi last year through a tie - up with mtnl . this was followed by a launch in mauritius . at present there are 5 , 000 customers in delhi and 2 , 500 in mauritius .
realizing that the slow pace of growth in cloud services was hampering the reach and social empowerment of computing , novatium decided to rewrite the script . within a short while , we triggered a rapid acceleration in the evolutionary process of cloud services by combining cutting - edge technical expertise with extensive research on delivery platforms taking cloud computing to the next level - novatium launched navigator , stretching the functionality of a normal laptop , pc , tablet and other smart devices by integrating them with the world - wide - web and packing the power of an extensive suite of applications hosted on our cloud .
vinod - “this strong urge to make computing simple for the masses and thereby providing an impetuous for adoption of computing for the next billion people was the key motivator . novatium always believed in making computing system that does not bring in the complexity of purchase and management . over the period , novatium has made new innovations and developments in the field of computing without compromising on its vision . the most recent proof for the same is its education grid , which puts an end to the worry of fragmented suppliers in education domain by orchestrating the platform through a ready to use grid . ”
pushing computer usage deeper into the impoverished masses , some think , wouldn ' t just enrich novatium ' s founders .
network pcs are the only way to bring people from the periphery into the mainstream ,
says ashok kumar , a pc industry analyst at investment banking firm raymond james financial .
an indian company inspired into existence by the lack of cloud computing know how and gap in personal computer accessibility to the general public , novatium has now matured into a powerhouse for managed computing solutions in government , educational and enterprise levels with customised mobile device management solutions integrated seamlessly into our clients requirements .
alok - “our clients are free to choose from all the options available in the market . but as a part of team novatium , i can vouch for the fact that our aim is to focus on education as separate entity ( the education grid ) , is what makes us very different from all others .
novatium also manufactured and purveyed the nova netpc circa 2007 , which was priced at $ 100 at that time and was described as being
just within reach of india ' s growing middle class
. the nova netpc involved users subscribing to a computing service , and the computer had no hard drive disks .
still , novatium has grabbed the pole position for now in the race to build a $ 100 pc . jain says the company is deep in talks with several telecom partners and expects a deal soon . for the time being , kumar and the rest of the coders are working to make their netpc display correctly on any television set that accepts rca input jacks . that ' s key to the plan , because novatium envisions the tv - - a central fixture in the homes of many of the world ' s poor - - eventually becoming the system ' s monitor , dropping the price even further . compared with some of the technical hurdles already overcome , jain says , the coding problems aren ' t particularly daunting and will be resolved in plenty of time for novatium to hit its target of september for rolling out its first production model . besides , jain points out , nobody ever said triggering the next pc revolution would be easy .
egovernance / digital india - novatium has been working with various governments across india such as assam , chhattisgarh and odisha in the launch for the digital india programme with a focus on digital learning through a seamless combination of soild hardware and beautifully designed education software . the prime rollout is generally done following a successful pilot deployment .
pursuing design objectives of keeping cloud computing simple , relevant and maintenance free we identified and rectified every possible technical and functional bottleneck to user satisfaction . in addition we plugged in value - added features that few had perfected . the result is an unmatched mix of functionality and performance that sets novatium apart from traditional computing service providers .
with a list of clientele including names like , state of chhattisgarh , government of odisha and connect to learn ( c2l ) in the field of education , team novatium has seen the emergence of a number of players catering to different needs of an educational institution , coupled with the affinity to different players . although there appears to be a fragmented market and solution for different institutions , the company’s education grid integrates the different education solutions and provides a coherent solution , instead . thus in the coming days , novatium plans to extend this solution to bring in all the players in the education market by creating an education framework into which any player in the education market can plug into .
novatium mcaas solution encapsulates the features available in many mobile device management ( mdm ) and enterprise management system ( ems ) solutions available in the industry and provides a coherent interface through the concept of context . besides , this solution provides application delivery and a single window to manage devices of different form factors and os . this concept provides maximum flexibility to the employees of an organization in solving the challenges of the expanding mobile perimeter and secure use of mobilized information . the solution consists of novatium enterprise application and the optional email access control application , hosting infrastructure and lifecycle management , supporting besides the mobility platform of android , windows and ios the computing platforms like linux , windows & osx .
‘thin client’ tech : ( from right ) mr kuldeep goyal , chairman and managing director , bsnl ; mr r . k . agarwal , director ( planning and new services ) , bsnl ; and mr alok singh , ceo , novatium solutions , at the launch of ‘bundling of bsnl broadband with thin client nova netpc’ , in chennai on friday . –
novatium’s web based e - learning stations are about enabling kiosk mode of operations on computing devices . e - leraning stations are always customized solutions based on the need of the educational institutions . in case of a kiosk mode of operation , the institution decides in advance the kiosk application or applications and the computing device will be locked down with specified applications .
novatium has worked with a number of state governments for development & deployment of software solutions based on their requirements . this includes software solutions like secure content management , mis dashboards , mobile applications , secure & collaborative classroom solution , local & hybrid online document sharing solution , cloud - based streaming solution , customer support system and customer relationship management to name a few .
novatium is a pioneer in providing enterprise - grade management , security and mobility solutions across devices and platforms . the company leverages cloud based technology to provide an end - to - end framework to manage and orchestrate existing , as well as new ict infrastructure in education . they are india’s single largest cloud based end point management and delivery solution provider with over 2 lakhs managed endpoints .
alok singh : founder & chairman prior to founding novatium , alok has held executive posts at cummins auto services ltd , satyam computer services ltd , tata cummins ltd and tata motors . with 25 + years of accomplished experience in service marketing and service delivery , solutions designing , marketing , manufacturing and consulting , he has also played a crucial role in establishing to other successful start - up companies .
stata saw the answer to the problem cradled in his hand - - his cell phone . it ran on a simple , stripped - down chip called a digital signal processor , already a standard in the wireless industry . if limited to just a handful of tasks and a tiny operating system - - well suited for novatium ' s planned device - - a dsp , stata knew , would work as well as anything made by intel . the chips also ran on just 5 watts of power , compared with 25 for a celeron . not only would that make it possible to keep a novatium device running on backup batteries - - a common requirement in outage - plagued indian homes - - but it also meant doing away with the expensive cooling fan . best of all , though , was the cost : about $ 10 .
novatium has worked with a number of state governments and the central government for deploying efficient managed software and computing solutions on tablets , laptops , desktop pcs and mobiles . this includes software solutions like secure content management , work - flow and mis dashboards , mobile applications , secure & collaborative classroom solution , local & hybrid online document sharing solution , cloud - based streaming solution , customer support system and customer relationship management .
vinod - “as we said , the educational institutions will have to approach multiple vendors like infrastructure providers , applications providers , device manufacturers and content providers for their various needs . but novatium is a one - stop answer to their requirements as it addresses this issue of fragmentation with the help of its educational grid , which provides a vendor agnostic , technology neutral , inclusive and free to opt framework for the purposes of education . ”
tata teleservices limited is india ' s premier telecommunication service provider licensed to provide telecommunication services . it focuses on all market segments , i . e . commercial , residential and public telephony . tata teleservices , powered by novatium computing , will help take computing to tata teleservices ' s fixed line customers and democratize access to information . with its wide spread fiber connectivity and infrastructure , tata teleservices hopes to usher in the computing and broadband revolution .
the herculean feat novatium faced from the start was getting the unit cost far enough under $ 100 to reach a single household , much less clear a profit . the cheapest pcs today , which sell for $ 300 , incorporate a $ 75 processor , $ 25 worth of communications and graphics chips , a $ 75 hard drive , and a $ 25 fan . so they ' ve already eaten $ 200 before the computer case and windows os are added .
airtel’s national high - speed optic fiber network currently spans over 126 , 357 rkms across india . partnership with airtel for the launch of net pc plus reinforces the strategic intent to enhance broadband experience for airtel customers by offering innovative and collaborative products . novatium’s managed computing service adds to airtel’s existing portfolio of services . this initiative will on one hand help individual , businesses users save on recurring costs and help spur broadband uptake by making user experience simpler and more affordable . ”
with $ 2 million in seed money from stata and jain - - a software engineer who sold the internet portal he started , indiaworld , for $ 115 million - - the founders hired a handful of engineers and set up shop in chennai to pursue what jain calls
an impossible dream .
novatium ' s device would have to be as easy to use as a tv , consume very little power , and still function like a state - of - the - art pc .
novatium has also worked with a number of state governments and the central governments for deploying efficient managed computing solutions on tablets , laptops , desktop pcs and mobiles . these projects included deployments of over 200 , 000 computing devices across the states of chhattisgarh , assam , orissa and tamil nadu . this included over 100 , 000 tablets in chhattisgarh and 25 , 000 laptops in assam and orissa . the company’s deployments as such more often than not , include collaborative partners such as bsnl and other initiatives with mtnl , airtel .
by the end of february , the company had nailed down the chips it needed , and the software applications were running fine - - individually . switch from one app to another , though , and the novatium box ground to a near halt . the problem was a sluggishness that sets in when there ' s a lot of activity on the display - - in technical terms , a drop in the screen refresh rate . the rate sank to 10 frames per second , compared with 30 on a typical pc . jain and kumar knew they needed to bring it up or they were doomed .
the company is doing a pilot of its netpc that adopts the cable television model .
the netpc is a simple computer that works in a network and does not have local hard disks .
all the software and applications are set up in a remote central server located at the premises of the operator ( cable operator or telecom company ) .
nova netpc is like an appliance . the operator gives the subscriber a keyboard , mouse , monitor and ` nova netpc . ' a cable is drawn into the house and connected to the nova netpc .
the device is easy to use - just switch it on and off . it is secure - no local storage , no local programme .
besides , it offers total access user control as well as control over peripherals ; central data storage ; and low obsolescence ( client device life of eight years ) .
upgrade is required only on the server side . windows , linux and multimedia support , voice over internet protocol and local printer are other features .
the device promises monthly power saving of around rs 2 , 000 per seat and optional peripheral support on usb .
the nova netpc works on a
thin client
concept . it is small box and does not contain any software or application . it is linked to a central server , which hosts all applications .
the box does not have any configuration or processor . the central service has all the storage and guarantees data privacy through encryption , said mr singh .
for a monthly fee , a subscriber is offered a package that includes applications , such as word , excel and media player . more applications can be had for additional payment .
according to him , local operators would remotely ensure that regular technology updates are happening on the pcs and anti - virus solutions prevent viruses .
the remote pcs are connected through a private dsl - based virtual private network ( vpn ) connection .
this ensures that critical financial data is secure and at the same time the uptime service level agreements are agreed upon with the vpn service provider .
operators need to just handle one server setup , remotely monitor and manage clients and do not have to travel to fix viruses or operating system failure .
it is a win - win situation for all .
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in the first of a two - part series on skills and jobs , businessline examines the angst and aspirations of . . .
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it uses less power than a night - light and plugs into a tv . best of all , as the first $ 100 computer , it ' s affordable enough to propel the rest of the world into the digital age .
( business 2 . 0 ) – about two miles inland from chennai ' s long white - sand beaches - - part of a stretch of indian coastline hammered by last year ' s tsunami - - the downtown sidewalks buzz with life during the morning rush . vendors flog coconut water and newspapers while rope - thin men in ankle - length lungis jostle for space with office workers in polo shirts and slacks . three floors up in one of the city ' s numerous office towers , past a row of cubicles and half a dozen programmers , 38 - year - old rajesh jain points to a table that holds , he ' ll tell you repeatedly , personal computing ' s next big thing .
for nearly three decades , the personal computer has been more than just the dynamo behind moore ' s law : it helped the united states keep its edge as the technology leader of the world . but the pc has hardly been a guarantor of tech dominance . the united states led the world in mobile - phone technology in the 1980s , only to watch european and asian companies run off with the business . why ? the europeans settled early on the standards and a business model - - bundling affordable phone service and handsets - - that ignited the mass market .
network computers currently sold in the united states - - like sun microsystems ' s sun ray machines , used by banks and drug companies - - cost about the same as standard pcs and require a controlled corporate environment to keep them running and updated . that ' s impossible in places like india , where heat , dust , and power outages are accepted facts of life .
the technology for the $ 100 pc has to come from within the markets that are likely to adopt them ,
stata says .
the first thing to go was the hard drive ; in its place , engineers suggested , a simple usb port would suffice . users could store data over the network or on ever cheaper usb memory sticks and external hard drives . engineers also found that a $ 10 16mb flash memory chip could replace far more expensive ram .
finding a microprocessor , the engine of any computer , wasn ' t nearly as simple . stata knew that a high - performance power hog like intel ' s latest celeron , at $ 75 a chip , was out of the question . cheaper and slower chips were on the market , but would they be available in the quantities required ?
it turned out to be the problem no one could crack , even though kumar and other engineers worked around the clock for weeks . with investors grumbling phrases like
do or die ,
newly hired ceo singh called an all - hands meeting . without enough chairs for all 40 staffers , they sat on the carpet in front of the demo machine .
let ' s try to understand what the problem is ,
singh recalls saying .
i don ' t care if we solve it .
within a few minutes , his engineers began to chip in ideas .
nobody had looked at it end - to - end before to understand the problem ,
singh says . with a set of hypotheses about what was bogging down the machine , the crew went back to the drawing board to try to prove their theories ; every evening they compared notes . soon they came up with a standardized test to identify critical bottlenecks . not long after that , solutions began to emerge . today , singh says they ' ve achieved a refresh rate of 25 frames per second - - good enough to take to market .
then there are the rivals . wyse technology , a fallen angel from the client - server era , is offering its terminals as pc replacements to businesses and internet cafes in china and india . intel is building a low - cost processor targeted at the same countries .
the product is banned in some cities . the company is valued at $ 2 billion
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the service called “bundling of bsnl broadband with thin client nova net pc” was launched by the bsnl chairman and managing director , mr kuldeep goyal . “this technology fills up the gap of non - availability of affordable devices to increase broadband penetration , ” he told newspersons .
mr goyal said bsnl plans to launch the new service in rural areas by the end of this fiscal .
in chennai , the company hopes to add around 1 , 000 customers in january and totally about 4 , 000 in three months .
the nova netpc is easy to use - just switch it on and off . it is secure - no local storage , no local program . besides , it offers total access user control as well as control over peripherals ; central data storage ; and low obsolescence ( client device life of eight years ) . upgrade is required only on the server side . windows , linux and multimedia support , voice over internet protocol and local printer are other features .
the nova netpc works on a ‘thin client’ concept . it is small box and does not contain any software or application . it is linked to a central server , which hosts all applications . the box does not have any configuration or processor . the central service has all the storage and guarantees data privacy through encryption .
a subscriber is offered a package that includes applications such as word , excel and media player . more applications can be had for additional payment .
mr goyal said the 3g rollout in chennai could be this month end or in february . it was planned for pongal , but is likely to be delayed by a few days , he said .
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urltoken
cloud computing is a tech - world buzzword for emerging technologies that promise to redefine the computing industry .
basic cloud computing is not exactly a new concept . rudimentary cloud services have been around for a long time in the form of email . you can remotely log into a web - based email account on any computing device and get all the information that you have access to . the process works by fetching your messages from the email service provider’s server , which is essentially a cloud . modern cloud systems developed on this fundamental principle to extend the range of functionality offered to users . as the technology developed over time , its usability gradually improved .
cloud computing technology operates by integrating a cluster of independent servers situated in different locations . controlled and maintained by a service provider , these servers are remote computers that store all the data and run software tapped by its subscribers . users who are connected to the cloud can access applications kept on the servers from their own computers , without having to load the applications on their own systems .
the inherent flexibility of this technology gives users the freedom to temporarily use applications without having to buy them . all that is required is for a user to select a suitable package , pay the subscription fee and begin using the service .
like many technologies that developed over the years in isolated pockets , cloud computing grew in time into a complex framework with fairly large gaps that hampered its true potential .
after years of research , planning and development we developed a gamut of exciting features that significantly enriched cloud computing and provided users with a vastly superior computing experience .
the key service differentiator is our integrated delivery platform – navigator . a robust convergence framework that enables computing , communication , entertainment and utilities through one simple , integrated interface , navigator is designed to deliver any application to the user , regardless of the operating system .
the goal of the pilot is to understand the infrastructural , personnel and solution readiness for a large scale deployment . also , the pilot should bring out the gaps , if any , between expectation and readiness of the end user and the actual readiness of the solution deployed . this includes , the ability to distribute the solution , effectiveness of the end user training , ease of use of the solution , actual state of network connectivity at the end userâ€™s location and service and support requirements of the end user .
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all good things are there just due to one person which is not good .
some of the people in the management were not so good and did not have a sound knowledge .
identifying some elements that disturb the environment of the company must be identified for better growth of the company .
freedom at workplace . kind co workers . you can work and learn all the technologies . good work life balance
management is good . not as bad as of others . one man show .
i would maybe advice offering more visibility about business areas & career paths within the company and on company ' s mission . make sure everyone is on the same page . it makes it difficult when you are trying to accomplish something , and different managers have different views .
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funded by emergic venture capital and several individuals , the company has also successfully deployed over 200 , 000 computing devices across the states of chhattisgarh , assam , orissa and tamil nadu , including the devices deployed and managed as a part of usof initiative with bsnl and other initiatives with mtnl and airtel .
vinod - “with byod ( bring your own device ) having gained momentum in enterprises and mdm and cloud solution providers having emerged to cater to them , the concept of byod is getting popular in schools as well . and without incurring the purchase cost of a device for each student this is the way of increasing access to technology .
it has been noticed that in the past few years , a consensus about the benefits of ict in education has emerged and many educational institutions have made large investments on ict as it drives operational efficiencies by improving the administration , teaching & learning . in fact governments & educational institutions across the country have distributed digital devices to students . but unfortunately the effectiveness of many of these deployments has been low due to a number of challenges faced by ict deployments in the field of education . this is hindering the effective spread of education in the country . ”
alok - “we feel biggest areas of concern for educational institutions are in the implementation of ict due to their requirements of fragmented hardware , software & solution providers . the major challenges include -
emerging technologies like cloud computing , analytics , cloud based management , etc . not being effectively leveraged in tandem
“in the current market scenario , for an educational institution to get a complete education solution , it has to depend on multiple vendors & products and achieving an end - to - end implementation includes , infrastructure setup , software procurement like school / college management system , learning management system , content management system , classroom management module , online examination module etc , contents providers , game providers and many more .
vinod - “this grid based management starts from the time the devices are rolled out in institutions by the sponsor ( government , ngos or private / third parties ) and provides mechanism to plug in new components with minimal effort spent on interoperability , besides overcoming the issues of fragmentation by providing a framework to accommodate third party applications and content providers . so our end users ( students , teachers , etc . ) will have the freedom to choose devices and os . we are proud to say that the grid has the ability to provide analytics based on end user profile , geo - location and interactions with the end user device . ”
in fact , since the product can continuously evolve and scale up to adjust in different geographies , segments in education , various sponsors and educational projects , various 3rd parties in infrastructure , content and applications also have the option to come together and give composite solutions . so our framework offers flexibility , visibility and effectiveness for the sponsor to partner or choose any provider . to sum it all up , i see no reason why clients need to approach anybody , but us ! ”
the solution resides as an application and acts as an overlay or interface on the end user device . this application provides the rights to an organization to let the user only use services that are appropriate for the context in which the user is , such as storage of content and safe browsing .
control their child’s access to social networks & games based on time of day and day of week .
manage child’s usage based on a context , like day of week , time of day , type of network etc .
monitor the tablet usage data like most visited websites , maximum used applications etc .
customize the controls that need to be applied for child or select a pre - defined package based on age - group of child or copy controls from the child tablet of their friends or relatives .
parents have a separate password protected account in the tab and can use the tablet like a normal tablet .
its education solution has been effectively deployed across the globe with a lot of users , who are efficiently using it .
management system ( ems ) solutions available in the industry and provides a coherent interface through the concept of context .
rajesh jain , md , netcore solutions ray sata , chairman , analog devices inc . dr . ashok jhunjhunwala , iit madras alok singh , ceo shirish b purohit krishna
kittu
kolluri ben mathias
the company history page lists out the major events in chronological order for mahanagar telephone nigam ltd .
ge t & d ; india ltd , srf ltd , mahanagar telephone nigam ltd , godfrey phillips india ltd figure among other shares to see a rise in volumes on nse today .
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entrepreneur , mumbai , india , mobile , mytoday , emergic , netcore , internet , indiaworld , sify , iit - bombay , columbiauniv . . .
i have been running netcore solutions for more than a decade . for the period from 2000 to early 2005 , it was a place where i could experiment with new ideas ( thin client - thick server as a software solution , visual biz - ic as building blocks for enterprise software , pragatee as an all - in - one business server for small businesses , digital dashboard , blogstreet , rss aggregator ) .