morfik technology pty ltd. , an australian company , is the developer of morfik , a set of visual designers , compilers and a framework combined in an integrated development environment ( ide ) aimed at developing ajax applications in a high-level language such as java , c# , basic or object pascal .

morfik includes visual design tools for web interfaces , database structure , and queries .

it supports the classic client – server model , however like all ajax applications , the client-side code runs within a browser .

the morfik development tool converts the forms that the user draws into dhtml , compiles the client-logic into javascript , and builds the application and database server engines to house the server-side code .

morfik

morfik supports three programming languages : morfik pascal , morfik basic and morfik c # .
morfik - primary websites . . . official website morfik wiki morfik watch morfik videos morfik blogs . . . .
yes , morfik framework is completely written in morfik pascal . it is also available in morfik basic and morfik c # .
from tfs : urltoken [ morfik . com ] urltoken [ morfik . com ]
yes , you will receive a free upgrade to morfik 3 if you purchase morfik 2 while morfik 3 is in beta .
listen to typical morfik user stories to learn how morfik is the ideal solution for you .
i really want to take a look at morfik basic , morfik pascal , morfik c # or morfik java in action . any one care to post sample code ? what about screenshots ?
in the compiler section of morfik options dialog , allows the configuration of parameters which define how morfik compilers and platform compiler behave . this section also allows the setting of the path for the morfik framework .
it is important to highlight that a project from morfik bx , fx or cx can be opened , compiled and run in all three morfik products .
altium will continue morfik ' s existing business model , which sells software tools and subscriptions for building web - based applications , for morfik’s existing customers .
this is a great moment for morfik developers . morfik has been releasing new packages which enhance the functionality that can be easily added into morfik applications and is forging ahead to deliver the next major version of morfik fx / bx / cx soon , as has been mentioned in the morfik forums . add to all this that the demand for pure ajax applications is about to increase dramatically and you will see things are looking more and more promising for morfik developers .
yes , you can mix different languages in morfik . for example a module written in pascal can be used in a morfik basic project and vice versa .
one of the first questions a new user asks when starting their first morfik project is : where do i start ? fortunately , morfik provides a base template from which you can start your first project and start exploring how morfik works .
two monds water , de sd times wrote
morfik ide simpwifies ajax devewopment
and de first version of de morfik was reweased for pubwic evawuation and testing . this was fowwowed by de opening in february 2006 , of a website cawwed morfik labs which was designed to showcase ajax appwications dat were created using morfik .
no , morfik connects to its built - in firebird databases using native api .
in september 2010 , awtium announced its intention to purchase morfik . [ 8 ]
morfik ' s solution to this growth in complexity is our revolutionary javascript synthesis technology ( jst ) . using morfik , you implement the business logic of your application using a high - level object oriented language and morfik compiles your code into javascript .
morfik language has no syntax of its own , just semantic meaning . developers code using syntaxes from familiar high - level languages such as c # , pascal and basic , and morfik implements a compiler that maps these to the underlying morfik language .
learn how morfik is the ideal solution for you . select from our list of user scenarios to find out about the benefits morfik will bring to your design environment .
morfik provides a number different options for deploying your web solutions . for a complete instruction on how to deploy morfik web applications please refer to application deployment overview article .
just as morfik now supports the usage of flash and flex , if it becomes an accepted standard , morfik will support doing the same with silverlight , for example .
it ' s easy with morfik to write applications that support multiple devices . morfik uses a development model that minimises the work required for supporting devices with different form factors .
morfik browser applications can be deployed to any standard hosting environment with no special requirement .
you might try looking at urltoken which a blog dedicated to morfik . there you will find links to a couple of morfik user communities . you can then ask around .
we use morfik for a variety of purposes , all intranet based . we are looking at the migration of all in - house corporate applications being refactored into morfik applications .
morfik is a new product , and as such , the community is still growing . although morfik 1 has been around for awhile , morfik 2 is the first version that makes it easy to develop plugins and other third party tools . now there are small websites starting to appear that create plugins and support morfik . ( urltoken for example ) .
in order to give the developers the advantage of using their familiar programing language of choice , morfik offers three products , namely morfik bx , morfik cx and morfik fx that have the specific framework and sample code for visual basic , c # and object pascal respectively . the objective is to free the programmer from the need for mastering a new syntax .
morfik xapp hosting is a new service that aims to simplify deployment by automating the process right out of the development environment . for additional information please refer to morfik integrated hosting .
the framework options in the compiler section of morfik options allows the user to specify paths for the morfik framework and other libraries . the options in this area are the following :
i have 1 worry about the altium / morfik link up which is that it is perhaps more based on prior knowledge and friendship than really being the absolute best alliance for morfik .
the morfik framework provides the following thttpserver descendant classes for handling different kinds of http requests .
you should see a morfik application running in the browser shortly after pressing the run button .
with the release of gwt , it seems morfik has seen too much crossover with their own jst product - hence morfik ' s desire to
defend its ip
. it ' s important to note that i have no actual knowledge of whether google copied morfik ' s technology , i ' m just reading between the lines of morfik ' s press release .
if your preferred programming language is basic then
morfik bx
is the right product for you . coming from c + + programming background go for
morfik cx
and finally
morfik fx
is the right tool for developers who are familar with object pascal language .
in november 2010 , awtium compweted de acqwisition of morfik technowogies . in de same monf , awtium awtered de wicensing modew for aww versions of de morfik web devewopment toows making dem free .
webos vendor morfik has created a platform for developers to build applications for apple’s iphone , which is being released friday night . morfik claims this is the first development tool for the iphone .
since we started our app , i see new components and examples released quite frequently . morfik team invested on a separate team that develop addons for morfik , which is a good thing .
deploying a morfik browser application is a very straightforward process . morfik browser application projects are entirely compiled into browser side code , making no assumptions about the platform that they will be served from .
the built - in database engine in morfik is firebird 2 . 0 and it is installed within the morfik installation folder . any version of firebird prior to version 2 . 0 is not supported in morfik and if they are installed and happen to be running , the ide will complain .
morfik offers out - of - the - box support for database programming by including a high performance fully - featured relational database server . morfik was conceived right from the start with databases in mind . every morfik web application has an associated database as part of the project’s structure . you can create new tables and define visual queries in morfik without having to resort to an external tool .
yes , morfik allows you to connect to external firebird databases using firebird’s native api for connectivity .
the press release seems to imply that google may ' ve infringed on morfik ' s ip .
the compiler options area of the compiler section of morfik options dialog allows the setting of several options to configure how morfik compilers behave when compiling the project . individual options in the area are :
morfik technowogy pty ltd . is an austrawian software company dat was acqwired by awtium in 2010 .
march 2006 , marked de first time morfik was presented at a conference presenation , when pauw ruizendaaw , managing director of janus software presented a review of morfik at software devewopment gigacon , powand .
in september , 2006 , braziwian it executive mauricio longo joined morfik as evangewist and product manager .
van canneyt , von michaëw ( may 2007 ) .
morfik : webappwikationen ganz anders
.
the morfik r & d team took inspiration from several tools and products that are used by specific groups of professionals . developers who are comfortable working with these should have great affinity for morfik .
why would you think that morfik doesn ' t support n - tier development ? morfik bases all its framework around web services . it makes it extremely easy to create web service based applications .
morfik’s webos appsbuilder is an innovative product which lets you create dynamic web applications written in java , c # , basic or pascal . here bitwise speaks to morfik co - founder , shahram besharati .
morfik believes in this paradigm and has invested millions of dollars over the course of many man - years in developing this technology .
said aram mirkazemi , co - founder and ceo of morfik .
morfik believes in this paradigm and has invested millions of dollars over the course of many man - years in developing this technology ,
said aram mirkazemi , co - founder and ceo of morfik .
you can ' t go wrong using morfik . this is the product you have got to have .
if you haven ' t downloaded the beta version of morfik 3 you should stop wasting your time . morfik 3 introduces a new page templates feature which let you easily create reusable layouts and basic page configurations .
what morfik has created is a web development environment for the iphone . but they also told us that as soon as apple announces an api for the iphone , then morfik will include that into their platform .
it is recommended to uninstall any firebird versions that already exist on my pc before installing morfik . why ?
figure 6 the morfik drop down color palette in the home tab of the ribbon when in form designer .
morfik is a multisurvivalplayer browser game that focus on cooperation in order to survive the threat that humanity faces .
yes . as part of the effort of adding support for additional databases to the morfik framework and the morfik development environment , a series of abastract data access classes exist in morfik . these classes can be used as the basis for the implementation of native access to just about any database . click here to find out more .
object pascal - versions . . . the morfik pascal programming language developed by morfik targets ajax - enabled web applications . . . the morfik compiler is incorporated into the company ' s appsbuilder ide and allows object pascal code to be used in implementing code that will execute both in the browser and on the server . . .
openxava is a complete development environment for building rich internet applications , like morfik , but openxava is open source .
the second of these three pillars is where morfik and altium intersect – the development of web - based applications .
yes , applications created by morfik can be deployed in linux environments . to learn more click on linux deployment .
because of this , the browser portion of a morfik application ( xapp ) can call out to any standards - based server platform and the morfik - built server components can be called from any standards - compliant client application .
the morfik appsbuilder development environment resembles microsoft access to some extent , with maybe a few hints of delphi and vb . you can watch animated previews on the morfik web site or download a 30 - day trial . . .
seo in morfik ; make your pages accessible to search engines . simply set the optimized elements for your published urls
from their website the first beta version of morfik 3 . this is the next major version of the company ' s flagship product and as the more recent posts to the official morfik blog indicate it is packed with new features .
for some time now , morfik has been recognized both in the industry and in the press for having conceived of and developed something that is truly inspirational . morfik has been working on this technology for a long time . we are helping morfik in pursuing all appropriate forms of intellectual property protection in connection with this technology and invention .
said tim hale of russo & hale llp of palo alto , california , one of morfik ' s intellectual property attorneys .
for some time now , morfik has been recognized both in the industry and in the press for having conceived of and developed something that is truly inspirational . morfik has been working on this technology for a long time . we are helping morfik in pursuing all appropriate forms of intellectual property protection in connection with this technology and invention ,
said tim hale of russo & hale llp of palo alto , california , one of morfik ' s intellectual property attorneys .
morfik allows the programmer to call javascript functions that reside in external files or directly embed javascript in morfik languages . however , these functions and embedded code will not be subject to the rigorous compiler checks that are performed on morfik code and the developer is responsible for debugging , cross - browser compatibility and maintenance of the external and the embedded javascript code .
ah sorry , bad wording on my part . i actually meant the database engine and middleware crap that morfik uses .
because they used their ide to create a replica of gmail : urltoken a il _ demo [ morfik . com ]
thanks for the response . what about morfik ' s support for parallel development with multiple developers on the same project ?
so , i since morfik supports firebird intrinsically , i would say that yes , morfik can scale well to a larger environment without trouble . as for firebird support , it has one of the most active user communities on the web .
the html / xml / css / javascript code combination that the morfik compiler generates for running in the browser is entirely standards - based and compliant , communicating with the morfik - generated server components through standard http requests and web service standards .
access a network of experienced users and support resources which help you get the most out of the your morfik development environment .
3 . 5 it is recommended to uninstall any firebird versions that already exist on my pc before installing morfik . why ?
the tight integration of de devewopment environment and de compiwers wif de morfik framework makes de creation of web services a simpwe task . web services , in fact , are used droughout de morfik framework , for accompwishing severaw tasks widout any devewoper coding .
developers familiar with these systems should feel comfortable working with morfik as they will appreciate the similarity to traditional desktop development environments and should have no trouble adjusting to how morfik uses web methods to invoke server - side processing . morfik could even be described as a tool for developing client / server systems , where both the client and the server use only web standards technology .
experienced visual basic developers should have very little trouble becoming productive with morfik bx . this version of morfik allows you to write not only the server side of your application in basic , but the code that will run within the browser as well .
morfik seems like great technology , but google web toolkit is in no way associated with morfik or based on its technology . there have been some rumors circulating on this list that have been causing some confusion , and i wanted to clarify .
from their site :
what is the morfik pioneers program ? the morfik pioneers program is for technology visionaries , commentators and practitioners who see the current web as an embryonic form of a global operating system and the webos as major development in this process . . . . the morfik pioneers program allows such enthusiastic individuals . . . to contribute to its evolution within this vision . . . . pioneers will be able to influence the direction of morfik ' s technology and to share insights about future direction
generate morfikspace image file this option is used for managing the
project image
created on amazon s3 during production deployment using the morfik integrated hosting . these images are accessible online ( from secure websites ) and can be deployed on selected morfik hosting servers .
morfik combines elements of all it specialization areas into the development of web applications in order to make the whole process more productive .
all in all , morfik is one of the best development environments for building ajax - based rich internet applications ( ria ) .
details of the purchase altium will acquire morfik in a scrip transaction with altium issuing 13 . 3 million fully paid ordinary shares ( representing between 14 % and 15 % of outstanding shares ) for 100 % of morfik’s outstanding shares . all members of morfik’s team will join altium and altium will acquire all morfik’s ip and other assets , which are located in sydney , hobart , and kiev in the ukraine . morfik’s ceo , aram mirkazemi , will join altium as chief of engineering , part of altium’s senior management team . he will work with altium’s founder and ceo / cto nick martin on defining r & d strategy and directing product development .
we are using svn for versioning . it is not integrated into morfik . and morfik has some problems ( not really designed for multiple developers ) , the project file itself stores too much information and some files are automatically deleted or renamed on the disk . it ' s troublesome but not hopeless , there are workarounds . and morfik guys say they will address these in future releases .
so , in terms of support ( not community but staff ) you should not worry . it ' s still far from being a mature product but it does the job . our relationship with morfik is a love and hate one . i am quite sure our big project will be successfully completed with morfik , and i can do small enterprise solutions with morfik very ( i mean very ) fast . but i would also really think again to use morfik if we do a big project like we are doing now .
users of microsoft ' s visual basic should feel relatively at ease working within morfik ' s development environment . though not directly inspired by visual basic , morfik supports basic language in the form of a dialect that is not too different from microsoft ' s implementation .
morfik webos appsbuilder is described as “a complete professional design tool for creating , managing and deploying dynamic web 2 . 0 applications . we first wrote about it in july 2007 ( see “web applications without tears” ) . our main criticism at that time was its price - $ 5000 per developer . morfik has now dropped the price to $ 995 . visit the morfik web site at : urltoken .
this is good , challenging reading . i am a hopeful delphi and now morfik programmer hoping that both my programming environments will survive !
morfik’s strongly - typed compiled languages follow a rigorous programming model that has made compilers the preferred tool for building large and complex applications .
lol check the page source code . you can read a
generated by morfik xs http / / www . morfik . com
on top . . . and then realize that the generated code is not compliant with xhtml or html strict . . . . so using ccs2 with this
mega tool
will be another pain in the ass . good job pionners ! [ morfik . com ]
because they give gmail as an example of the stuff that ' s not easy to do without morfik . or so they claim .
figure 4 : morfik 2 . 1 what ' s new site with the drop - down control used in place of some buttons .
not the answer you ' re looking for ? browse other questions tagged c # urltoken database nhibernate morfik or ask your own question .
you will see this message if a previous installation of morfik or a stand - alone version of firebird are detected on your system . firebird is the database engine used by morfik . strictly speaking you do not need to reinstall but it is highly recommended that you do .
the first professionaw license for morfik was by acqwired by greenpeace internationaw in october , 2006 , and two monds water , awtium depwoyed de first commerciaw appwication buiwt wif morfik . it was a mashup wif urltoken appwications which permitted a hierarchicaw view of aww projects managed drough urltoken .
yes you can . apart from the ability to import data from other databases , morfik allows you to create applications that access multiple databases . these can be separate firebird databases ( morfik’s built - in databases ) or from different database management systems ( dbms ) such as mysql , ms sql , oracle to name a few . click here to find out more about morfik ' s support for abstract data sources .
a monf water , morfik chess was made avaiwabwe on morfik labs . awdough a few oder browser - based chess games had awready been reweased ( de most notabwe by dougwas bagnaww ) , morfik ' s was de first dat awwowed bof singwe and muwti - pwayer modes . furder , de singwe - pwayer mode utiwized one of de first javascript - powered chess engines dat couwd cawcuwate moves beyond 3 - pwy .
cloud / web application design – the web - apps that will run across the “sea of devices” . this is the business of morfik .
following are instructions for running multiple morfik applications run on a single port when deploying your applications manually ( not using the deployment wizard ) .
framework path this field allows the user to specify an alternate path for the morfik framework which will be used in compiling the current project .
in august , 2006 , a review of morfik in de context of devewoping web appwications sowewy in c # appeared in de magazine dev .
access was , along with delphi , one of the primary sources of inspiration for morfik due to its famed ease - of - use .
being a morfik user for the last 2 - 3 months , trying to do a quite large project . i totally understand your concern .
morfik says that scriptor , a utility built into their webos appsbuilder platform , enables development of applications for products such as the iphone . to prove that point , morfik used scriptor to develop ichess , a working example of an iphone application . that link is the iphone version , but see also urltoken for a browser version . it is a chess app , a favorite prototyping app of morfik . it is running on ec2 now and can be used by purchasers of the iphone on friday . also developers can download the appsbuilder with scriptor now from morfik’s homepage .
morfik , however , allows the use of object pascal to program not only the server side of a web application , but its browser side as well . morfik 2 . x has an advanced form designer and a large number of design - related features added to its visual editors . programming a morfik application is , in many ways , very similar to programming a delphi application . the morfik framework uses many concepts that will be immediately familiar to any delphi developer , from high - level objects such as forms to the smaller helper classes such as string lists .
besharati : morfik as a company has been developing the technologies which comprise the webos appsbuilder for the past seven years and all the sophisticated stuff that morfik does is standards based . all technologies which become accepted and actively used web standards are being and will continue to be incorporated into the toolset that is available to the morfik developer and not only that but it will be leveraged to propel developer productivity to even higher levels .
morfik requires that project files are kept on a local hard disk . the reason is that the morfik database server needs to have exclusive access to the project database file ( . mxd ) and that is not possible on shares ( mapped network drives via windows networking or samba ) .
the first commerciawwy reweased version of morfik awso supported an impwementation of de java wanguage syntax cawwed morfikj . support for dis wanguage syntax was dropped wif de rewease of morfik 2 . 0 and its users moved to de c # syntax due to its cwose proximity to dat of morfikj .
what does this message mean ?
a version of firebird is already installed on your system . do you want to install morfik firebird ?
bitwise : i understand that morfik has taken out patents on some technologies . can you explain what these patents protect and why they are necessary ?
for those who see morfik as a way to develop their own pc - based web - apps today ( most morfik customers today ) , we would hope you will stick around and work with us as we undertake the next stage of this journey . at the very least you will be able to benefit from the work we intend to do – work which we hope will take morfik’s web - application development model to the next level .
while other companies concentrate on segregating different aspects of web application design and development , morfik takes a different approach . in line with its basic philosophy of simplicity and empowerment , morfik is committed to removing the distinction between designers and developers and instead brings the power of sophisticated design tools to a development environment . at the same time , morfik is committed to making these powerful features as easy to use as possible , benefiting both designers and developers .
morfik add - on packages dramatically increase the speed of development through widgets with ready - made functionality and seamless integration with external libraries and web services .
morfik supports a single programming language , but that language does not have syntax of its own ; only a set of semantic rules . on top of these rules , morfik implements three syntaxes – pascal , basic , and c # – so that you can use the language syntax of your choice .
morfik integrates aww de components reqwired to buiwd a web - based appwication into a singwe package , incwuding a firebird database and an apache web server .
in addition to morfik ' s own web site urltoken , de company has a set of showcase appwications , buiwt wif morfik , which are used in conjunction wif de web site . these appwications incwude : discussion forums , issue tracker and onwine videos web site dat cwosewy resembwes de youtube web site .
if you want an app in a short time and not very robust morfik is indicated , if you want something more i do not recommend it .
a couple of weeks ago google released its google web toolkit ( gwt ) and almost immediately there were rumors of an alliance between google and morfik , the web os vendor which has a javascript converter as one of its main products . the reason ? gwt bore more than a casual resemblance to morfik .
with morfik version 3 and altium designer release 10 , both companies have reached their next inflection point . at this point we have chosen to join forces to pursue the next stage . we believe that together altium and morfik can empower those who choose to develop the device - based ecosystems that will be needed .
morfik technology pty ltd . , an australian company , is the developer of morfik , a set of visual designers , compilers and a framework combined in an integrated development environment ( ide ) aimed at developing ajax applications in a high - level language such as java , c # , basic or object pascal .
hello abdu yes i accept criticism , and morfik by it self is totally free of charge , the two small project i deployed we do not pay , and use our existing infrastructure , for other project , yes my customer will need to pay for the server hosting , and have to pay to me too for the develop , but no for morfik . that what i mean . ( i think we need to support morfik when we sell some project ) . liriano
morfik redefines web development by combining graphical design and visual programming in a single environment , dramatically reducing the time required to build modern web applications that provide rich and engaging user experiences . morfik enables developers to produce professional user interfaces without the help of a graphic designer or the need to use specialised graphics design software . a key enabler for this is the ability of all user interface objects to manage their graphical properties during the design process and while the application is running . this means that user interface objects are aware of both their graphical and functional states . morfik provides a powerful and yet simple model for defining graphical properties , harnessing the power of the morfik ribbon and an extensive gallery of graphical effects . you will be amazed how easy it is to create stunning visual effects in morfik !
3 . 4 what does this message mean ?
a version of firebird is already installed on your system . do you want to install morfik firebird ?
bitwise : let’s say that i want to use the development features of morfik but display some data in a flash - based ‘front end’ . is that possible ?
if there is something preventing people from writing great applications , it certainly is not javascript’s feature set . and this is what the morfik folks got fundamentaly wrong .
this info is obsolete . for example in subsequent releases the question of creating clean urls was addressed in the product . that is related with morfik 1 . x only ; ) also , you are able to deploy your project as iis plugin or apache
extension
or even as browser only . you can using of javascript inside of morfik too . calling to external js functions or write such functions inside your code . invoking of your morfik code through js too . manipulation through dom is available too . there was even css examples in old morfik versions like their first morfikmenu . sometimes reading the documentation can give the right answers faster .
“i’m seriously excited about morfik . i love it . as i was reading through the morfik site my eyes got as big as saucers ! i was literally bouncing on my seat saying , ‘that’s what i’ve been looking for ! morfik made me realise , ‘hey , i’ve done this before . i know how to do this ! ’ i wanted to start putting stuff on the form , compiling it , and running it . it ' s the best investment i ever made .
morfik 2 . 0 installations have full compatibility with previous releases . each version of morfik 2 . 0 uses a unique installation folder ( unless changed during installation ) . this means different installations can co - exist and even run in parallel . in contrast the project folder and the application settings folder are shared by all installations .
the generated code by morfik has cross - browser compatibility . applications that are created by morfik ( for example this site ) can be accessed by firefox , ie6 , ie7 , safari , opera and chrome browsers . there have been some issues with ie8 beta which we will fix as soon as the final version is released .
i still do not yet see the concept of “ecosystems” and how it pertains to morfik or how it will help me…or maybe do…i just don’t know . morfik can make a web app act like like a desktop app in many ways from development to deployment . i love the ease of deployment . i , like many morfik developers , come from a delphi background – we just like to help each other and make a strong use of forums and alike . if “ecosystems” means easy cloud deployment to morfik then that is great . i guess my main concern after reading the executive letters is that i hope morfik 3 . 0 ( and 3 . 5 and 4 . 0 ) will continue towards release as it is currently presented . i bought 2 . x based on 3 . 0’s description , mission and feature set .
morfik provides a wide range of easy - to - use advanced graphical tools without resorting to an external image editing tool or requiring advanced graphics skills on the part of the developer . based on the developer’s design specification , morfik automatically generates images at compile time and efficiently incorporates them into html and javascript at runtime through the highly effective image - bundling technique performed by the compiler . unlike other tools for building rich internet applications , morfik achieves this without the need for proprietary extensions for the browser .
that was a couple of weeks ago , well before today ' s press release . i await with interest google ' s response to morfik ' s press release .
the morfik development environment , many of its database - related concepts and the morfik framework have been closely modeled on similar features in access . the multi - band forms and the stored queries with their visual designer are two such examples . morfik ' s choice of built - in database engine was also , in someways , influenced by access . this is because firebird provides the same ease of movement , having the entire database contained in a single file , as you get from an access mdb file .
in september 2005 , it demonstrated a pre - beta version of its fwagship product , morfik at de web 2 . 0 conference . [ 2 ] morfik was a major sponsor of dis conference . [ 3 ] rumors spread just before de conference dat robert scobwe , microsoft ' s wead evangewist , dought dat microsoft shouwd buy morfik , [ 4 ] however , dis was qwickwy waid to rest by scobwe himsewf . [ 5 ] at de conference , morfik showed how web appwications couwd be designed for bof onwine as weww as offwine use , via its ' unpwugged ' vision , by demonstrating an ' unpwugged ' version of googwe ' s gmaiw dat couwd function offwine .
this info is obsolete . for example [ quote ] in subsequent releases the question of creating clean urls was addressed in the product . [ / quote ] that is related with morfik 1 . x only ; ) also , you are able to deploy your project as iis plugin or apache
extension
or even as browser only . you can using of javascript inside of morfik too . calling to external js functions or write such functions inside your code . invoking of your morfik code through js too . manipulation through dom is available too . there was even css examples in old morfik versions like their first morfikmenu . sometimes reading the documentation can give the right answers faster .
morfik is clearly the provider of the technology for web - applications . although this has been historically focused on serving solutions to browsers in pcs , with morfik 3 this has moved to more direct support for ipads and iphones . these are still general purpose personal computers but they are the first step in moving beyond the pc - based browser .
morfik is an innovative australian software tool vendor with a strong emphasis on research and development in software tools and web technologies . the founders and technical staff of morfik have successful track records in developing market leading products , technologies in computer aided design and delivering on - demand business services to the international banking industry as well as other related areas .
anoder reason for which morfik has been criticized is dat it aimed at software devewopers not web devewopers : some say dat morfik ' s emphasis on coding in an object - oriented wanguage such as object pascaw or c # instead of directwy coding in javascript significantwy under - utiwizes de skiwws and knowwedge of existing web devewopers , de vast majority of whom are far more skiwwed in css , html and javascript dan in java . morfik however , chose to focus on de traditionaw desktop and cwient / server software devewoper .
altium has been using morfik ' s technology and development tools for a number of years in the development of its own web - based infrastructure for the electronics design process .
search paths this field allows the user to specify a series of folders in which morfik will look for modules which are referenced in the project but not a part of it .
sydney , australia – 16 september 2010 – australian global software company altium has announced it intends to acquire morfik technology . the deal is subject to due diligence now under way .
figure 5 : a secondary menu from morfik . com . this offers options to navigate to different download lists once the user enters the download area from the top level menu .
morfik is quite limited web development environment for a very basic web development . even if it gives some benefits in the very beginning in long term it will tie you up .
in may , 2006 , googwe reweased googwe web toowkit . due to de significant simiwarity to morfik ' s javascript syndesis technowogy , significant media and bwogsphere discussion commenced as commentators debated de possibwe rewationships and partnerships between morfik and googwe . gwt ' s manager , bret taywor offered a direct response to de technowogy issue , by saying dat gwt did not use any morfik technowogy . the debate extended to patent rights and potentiaw wawsuits ( for exampwe , newswire and zdnet ) . initiawwy , various critics incwuding padfinder qwestioned wheder any actuaw patent appwications had been fiwed , but dese criticism were waid to rest when at weast one of morfik ' s patent appwications was made pubwicwy avaiwabwe by de uspto itsewf . [ 6 ]
we chose not to use firebird as the db ( morfik supports it natively ) and going with postgresql over odbc . there are issues to overcome there too . we had to dive in and modify ( override ) our own security wrapper for postgre etc . but overall , morfik integrates with it quite fine . you should be prepared to small annoyances though .
( the indy sockets library is an open - source library that supports http and many other protocols . it is used in morfik when calling a webservice published by another xapp . )
morfik - built applications are , by default , stateless on the server - side , which makes them lightweight in memory consumption and ideally suited for load balancing in server farm environments .
to get a better sense of just how familiar morfik should feel to a delphi developer , take a look at the source code for one of the forms in the morfik fx bookcollector sample application . a careful examination will reveal that although there are some differences to the source code of a unit that contains a delphi form , there are obviously many more similarities .
recent recognition of the value of mapping a high - level language to javascript by key stalwarts of the ajax world has confirmed the viability and strategic importance of morfik technology ' s many years of pioneering work in this area . morfik ' s vision of ' browser as computing platform ' embodied by its javascript synthesis technology , ' jst ' is now gaining mainstream acceptance .
hello rafael . then morfik is not totally free of charge , is necessary to buy certain packages to be able to publish . i hope that you accept criticism , and thank you .
this group is composed of those who either professionally or as hobbyists develop applications for desktop platforms such as windows , linux or os x . if you fall into this group , especially if you are a professional developer , you should feel right at home with morfik . in introducing rapid application development ( rad ) aspects into web development , morfik has developed a tool that works in a similar fashion to visual development tools such as visual studio , delphi and netbeans . in fact , morfik has expanded on this base without making the resulting environment any harder to use .
the community of expertise that has developed around morfik and its technology is a precious resource for this undertaking . we see the morfik customer base today ( something that we would like to see grow significantly ) as an important starting point for the evolution of a community of web - application developers who can develop the web - applications that are an important part of these future ecosystems .
recent recognition of the value of mapping a high - level language to javascript by key stalwarts of the ajax world has confirmed the viability and strategic importance of morfik technology many years of pioneering work in this area . morfik ' s vision of
browser as computing platform
embodied by its javascript synthesis technology ,
jst
( patent pending ) is now gaining mainstream acceptance .
to the visual designer , morfik offers a canvas on which to paint a website . a quick look at the bookcollector sample that comes with the product will show that almost no code went into creating that application . anyone with the skill set necessary to create the overall design for a website should approach morfik as a design tool to build a website in only a short time .
morfik ' s pages are therefore entities that represent a certain application state that the user will view within the browser . when you design a page are defining an application state and naiming it so that it can later be referenced by other parts of the application . pages are published and made identifiable by their names as morfik defines a valid url for them , within your application .
thttpresponse class in the morfik framework provides various fields for setting these headers . setting http response headers is something that would most likely be done in the context of implementing a custom http server .
in december 2010 , native connectivity to postgresql is made avaiwabwe to morfik users as a freewy downwoadabwe package . this add - on package awso provides connectivity to mysql and ms sql server databases .
yes , applications created with morfik can be deployed to an iis web server . please see the deployment on windows article for specific instructions on how to deploy your application to different versions of iis .
yes , applications created with morfik can be deployed to an apache web server . to find out more , click here if deploying on linux platform or for windows environment click on deployment on windows .
this article requires updates for compliance with morfik 3 . further information might be found on the navigation menus and organizing your applications functionality talk page . ( ml ) ( 27 - 04 - 2010 )
this paragraph requires updates for compliance with morfik 3 . further information might be found on the navigation menus and organizing your applications functionality talk page . ( ml ) ( 30 - 04 - 2010 )
recent recognition of the value of mapping a high - level language to javascript by key stalwarts of the ajax world has confirmed the viability and strategic importance of morfik technology pty ltd ' s many years of pioneering work in this area . morfik ' s vision of
browser as computing platform
embodied by its javascript synthesis technology ,
jst
( patent pending ) is now gaining mainstream acceptance .
morfik received qwite a bit of criticism for not awwowing devewopers to access css stywesheets for de sites dey are creating and for not producing an appwication which couwd have cwean and meaningfuw urls . morfik uses a totawwy visuaw approach to stywes and stywesheets which tends to be frowned upon by web devewopers for being non - standard . in subseqwent reweases de qwestion of creating cwean urls was addressed in de product .
morfik ' s design and development software includes the world ' s first and most powerful javascript compiler , a relational database engine , advanced graphical design tools , customisable ajax controls and native debugging facilities for delivering modern web applications . applications created by morfik do not require special browser plug - ins and can be published to the web by just the push of a button right out of the development environment .
i would like to share some of my thoughts on the whole altium + morfik equation , why we are doing this , what we are trying to achieve here and how this might all pan out .
ongoing devewopment of de freeware version of de toow ( version 3 . 0 . 8 . 1 ) reweased in december 2010 has ceased . officiaw future pwans for morfik have not been provided by awtium .
they just give me a email with subject
confirmation of your morfik pioneers registration
and content : thank you for applying to be part of the morfik pioneers program . your application is being reviewed by the pioneers coordinator who is responsible for providing successful applicants with the login details to the program . i just wonder how hard would they just giving people direct access to their vapour - buzzword - like application ?
on our website we have established â€˜morfik labsâ€™ where we and some of our test developers are placing appsbuilder sample examples ( with source ) . these sample applications cover websites , business apps , games , mashups etc . they are at different stages of development and are focused on pushing the edges of what can run in the current breed of browsers . the chess program in morfik labs is an example of this .
long - term web developers that are used to a mainstream web development model may question the radically different approach morfik brings to the table . we ask that you read on with an open mind . just like any tool , familiarity brings productivity . although morfik presents a different way of developing applications , you will find that once you get used to it you will wonder how you ever got by without it .
morfik uses the free pascal compiler for generating the server binary for windows and linux platforms . the executable is not a pre - compiled generic server / database stub . every executable that is generated is different .
in may 2010 , morfik 3 . 0 went into beta testing introducing a change in de way appwication and websites are designed in order to provide direct support for search engine optimization and faciwitate de process of designing de navigationaw organization of de appwication , uh - hah - hah - hah . morfik 3 awso furder extends de package features introduced in version 2 . 1 , awwowing for de creation of more compwex widgets .
the community is small , morfik developers though try to help you and answer almost all your questions . it was one of my concerns before purchasing it , but it ' s not a big deal actually .


pacific sunwear of california , inc. , branded as pacsun , is a united states-based retail clothing brand rooted in the youth oriented culture and lifestyle of california .

the company sells lifestyle apparel , along with footwear and accessories designed for teens and young adults .

as of late 2011 , the company operated over 800 stores in all 50 states and puerto rico .

pacsun is headquartered in anaheim , california and operates a distribution center in olathe , kansas .

the company 's regional directors , district managers and store positions are located throughout the united states and puerto rico .

the company went bankrupt in april 2016 and is now owned by golden gate capital .

pacsun

in the tables above , the pacsun reportable segment includes operations of pacsun stores , pacsun outlet stores and pacsun e - commerce . the demo reportable segment
featuring an assortment of graphics , our exclusive collection with rae sremmurd dropped today in pacsun stores and online at pacsun . com . shop the collection here : urltoken about pacsun : pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth . curated in los angeles . connect with pacsun : visit the pacsun website : urltoken . . . follow pacsun on instagram : urltoken . . . follow pacsun on twitter : urltoken . . . like pacsun on facebook : urltoken . . . sign up for the pacsun rewards program : urltoken . . . show less
pacsun to close all d . e . m . o . stores – wwd
dream in every shade of white . billabong fade to white collection 2016 | pacsun
pacsun filed for bankruptcy in april ; it has 593 stores , nine of which are in orange county .
pacsun filed for chapter 11 bankruptcy protection in april 2016 after experiencing years of declining profits and store closings .
pacsun filed for bankruptcy in april . it will revert from a publicly traded company after golden gate capital assumes ownership .
the team page shows other community members , has a wall for members to leave comments , and lists coupons members can use at any pacsun store to save on buying the newest fashions . there is also a blog that has entries dating back to 2007 with topics such as “pacsun’s battle of the brands , ” “flickr pick : summer’s almost over , ” and “win a pair of pacsun denim . ”
although this variety surely brings in teens , it’s pacsun’s approach to connecting with its consumers online that differentiates it and shows its innovative sense of business . for example , whether a skater , surfer , or snowboarder , pacsun shoppers can join the pacsun team to connect with other teens across the country . the simple description states , “join the community . win stuff . meet the team . get sponsored . ”
pacsun has declined to comment on the matter at this time , but all signs seem to indicate that the company is surfing into the sunset .
an affiliate of golden gate capital previously lent pacsun $ 60 million . the group’s portfolio includes eddie bauer , payless shoesource and california pizza kitchen .
and , as with any well - positioned e - com company , pacsun has a page on facebook , myspace , twitter , and youtube .
“i’ve been a long time admirer of pacsun , ” he said . “for many years pacsun championed the action sports market and brought a number of great brands to malls and consumers across the country . i think it’s fair to say that pacsun has endured its fair share of challenges and hurdles over the past three , four , five years . and i’m equally excited about re - energizing the passion , creativity , and a relentless customer focus within our team . ”
anaheim - based retailer pacsun will not auction its assets in bankruptcy , instead it will go private under a new owner , private equity firm golden gate capital .
executives at pacsun , also known as pacific sunwear of california , inc . , include gar jackson , vice president of investor relations , and michael henry , chief financial officer . in the second quarter earnings call on september 3 , gary schoenfeld introduced himself as pacsun’s new ceo and explained why he was excited to take the position .
pacsun is expected to use its bankruptcy to rein in its high store costs of around $ 140 million a year , either by shrinking its store footprint or renegotiating its rents .
pacific sunwear , operating under two distinct retail concepts , is a leading specialty retailer of everyday casual apparel , accessories and footwear designed to meet the needs of active teens and young adults . as of april 2 , 2005 , the company operated 751 pacsun stores , 85 pacsun outlet stores and 169 d . e . m . o . stores for a total of 1 , 005 stores in 50 states and puerto rico . pacsun ' s web site address is urltoken and merchandise carried at d . e . m . o . stores can be found at urltoken .
update ( april 7 ) : this morning , pacsun announced its restructuring plan under chapter 11 bankruptcy . with the help of golden gate capital , pacsun will go from being a publicly traded company to a private one , and receive investments in the form of $ 20 million from ggc . the firm has also agreed to convert more than 65 % of pacsun & apos ; s debt into new equity . so what in the hell does that mean ? as stephen lubben , a bankruptcy expert at seton hall university , explains to us ,
pacsun owes , i believe , $ 60 million dollars to golden gate capital . basically , [ ggc ] have agreed to forgive about two - thirds of that debt in exchange for becoming the owner . they & apos ; ve also agreed to put some new money into the company .
additionally , pacsun also is receiving a $ 100 million credit line from wells fargo , which will help it navigate season - to - season swings in cash flow .
 segment reporting  the company operates exclusively in the retail apparel industry in which the company distributes , designs and produces clothing , accessories , footwear and related products catering to the teenage / young adult demographic through primarily mall - based retail stores . the company has identified four operating segments ( pacsun , pacsun outlet , demo , and one thousand steps ) as defined by sfas 131 , disclosures about segments of an enterprise and related information .  e - commerce operations for pacsun and demo are included in their respective operating segments . the four operating segments have been aggregated into three reportable segments ( pacsun , demo and one thousand steps ) . information for the first nine months of each of fiscal 2006 and 2005 concerning each of the three reportable segments is set forth below ( all amounts in thousands except number of stores ) :
are you a big fan of pacsun or d . e . m . o . ? tell your fellow fools why or why not on our pacific sunwear discussion board . dave marino - nachison can be reached at dmarnach @ urltoken .
our chief executive officer , who is our chief operating decision maker ( codm ) , decided during the first quarter of fiscal 2006 that he did not view e - commerce as anything more than another store within the pacsun and demo operating segments that sold the same merchandise as our pacsun and demo mall - based stores . due to the fact that e - commerce sales have never exceeded 1 . 4 % of total sales for any reporting period , and we do not
on his pacsun tenure so far :
the honest answer is i would have liked to have made more progress by now ,
he said .
i ' m hopeful that we ' ll begin to see a demonstrable shift .
all of pacsun ' s sales are rung up in the us and puerto rico . the company ' s largest markets are california ( its home state ) , texas , and florida , which combined account for more than a quarter of its stores .
though pacsun & apos ; s stockholders certainly aren & apos ; t happy , fans of the store can rest assured that at least for now , pacsun isn & apos ; t going away . in fact , a letter released today by the retailer & apos ; s ceo , gary h . schoenfeld , states ,
during this process , we intend to operate business as usual with no plans at this time to close any stores .
additionally , schoenfeld writes that this process should not affect customers in any way .
pacsun is a leading specialty retailer offering a cross - section of emerging brands and trending fashion through the lens of los angeles . throughout the contemporary , streetwear and active lifestyle markets , we’ve partnered with the best brands to constantly offer curated collections , rare products and collaborations .
henry announced total sales for pacsun’s second quarter were $ 243 million . and although the company ended the quarter with 916 stores versus 938 a year ago , he also announced e - commerce revenue growth of 11 % to $ 9 million , up from last year’s $ 8 million .
change of heart : after meetings with several pacsun directors ,
i was confident that the board understood the realities of what it would take to turn the business .
to get to know the company , he visited stores in 18 states during his first year on the job .
when pacsun filed for bankruptcy , it had plans to go private with the san francisco - based private equity firm , making it the third orange county retailer – following foothill ranch - based wet seal and huntington beach - based quiksilver – in two years to file for bankruptcy and go private .
in q3 , same - store sales at d . e . m . o . rose nearly 20 % , while pacsun managed
only
a 13 . 2 % boost . for the first nine months , d . e . m . o .
comps
are up more than 25 % .
all in the family : his two older children have worked at pacsun ; his daughter was up until 4 a . m . the day after thanksgiving helping the company prepare for the black friday rush .
they tried as best they could to not let people know their last name ,
schoenfeld said .
more than a simple clothing company , pacsun offers accessories , swimwear , sandals , t - shirts , and tank tops for boys and girls . for girls , locations offer dresses , skirts , handbags , and fashion tops . for boys , the company offers board shorts , polos , hoodies , headphones , and sunglasses .
“i feel very good about the direction we’re headed in our product assortments as it relates to core , ” schoenfeld said . “similarly , i think that with subject to some fine tuning , the value piece is getting better . from a projection standpoint , we need to make the brands the bigger part of what we do in pacsun . ”
reportable segments ( pacsun and demo ) were experiencing negative same store sales results , higher markdowns , and deleveraging of significant expense categories due to negative same store sales . in addition , the table within the segment reporting section of note 2 to the financial statements specifies the contribution margin of each reportable segment for fiscal 2006 through october 28 , 2006 .
looking to cop some stylish men’s jeans ? pacsun has all the jeans for men you need to set up your new favorite look . whether you’re looking for skinny jeans , slim fit jeans , destroyed jeans , or biker jeans , we’ve got you covered . for any guy who wants to be more fashionable , skinny jeans are a must . pacsun’s skinny jeans for men offer the perfect balance of style and comfort . men’s skinny jeans are perfect for almost any occasion . whether you’re hanging with your buds , heading out on a date , or just chillin’ at home , skinny jeans are always a great option . if you’re not into the look or fit of skinny jeans , check out our selection of slim fit jeans . slim fit jeans are the perfect choice for men who are looking for an all - purpose pair of jeans . great for almost any occasion , and available in a variety of stretches and washes , you’re sure to find a pair of slim fit jeans you’ll love . for the dude who prizes comfort above all , we have a selection of straight jeans . maximize your comfort without sacrificing style in pacsun’s straight jeans for men . available in active stretch , vertical stretch , and comfort stretch , our straight jeans move and stretch with you . once you’ve got the basics covered , check out a trendy pair of ripped and destroyed jeans . pacsun’s collection of ripped jeans will help you put together an edgier , more street - inspired look . destroyed and ripped jeans are so popular , we offer them in a range of different styles . fans of the look can also grab a pair of biker jeans , which come in a variety of different styles and washes . characterized by ribbed paneling and exposed hardware , biker jeans are guaranteed to take your style to the next level . you can even find skinny , ripped biker jeans for the ultimate edge . pacsun’s collection of jeans for men has everything you’re looking for and more . from form - fitting and trendy skinny jeans to edgy and fashionable biker jeans , there’s something for everyone . find the right men’s jeans for you at pacsun !
pacsun will take a pretax charge for the closures of between $ 35 million and $ 50 million for lease terminations , employee severance charges , inventory reserves and agency fees . in the spring , the company closed 74 d . e . m . o . stores that it described as underperforming , and in october announced they would discontinue their footwear chain one thousand steps .
the company ' s d . e . m . o . chain was a big driver . the traditional pacsun and outlet stores , which offer surf - themed apparel , have performed well , but d . e . m . o . - - inspired by hip - hop and targeting a slightly older , higher - paying customer - - has done it one better .
keeping in line with its southern california style , pacsun carries brands such as billabong , fox , hurley , volcom , bullhead , o’neill , nollie , roxy , kirra , rip curl , rvca , dc , lucy love , element , wesc , quicksilver , vans , nike , zoo york , and nixon . the company also distributes items under its own brand , vurt .
two days ago , reports circulated indicating pacific sunwear , better known as pacsun , is set to file for chapter 11 bankruptcy . with that news , the retailer & apos ; s stocks plummeted—they currently sit at just 10 cents per share . ( this time a year ago , they were around $ 2 . 50 . ) the question here , of course , is what happened ?
shred or die , another link on the pacsun web site , lists its goal as being “the world’s best destination for action sport video , with a focus on skateboarding , snowboarding , surfing , bmx , and fmx . ” launched in 2007 , the site is a collaboration between or die networks , the creators of funnieordie . com , and tony hawk , skateboarding icon and filmmaker .
first impressions : after being offered the pacsun job ,
i went out and looked at some of the stores ,
schoenfeld said .
i called back and said , ' no , thank you . ' i didn ' t like what i saw .
he said he was put off by the cluttered stores , excessive discounting and the lack of authentic surf and sports brands .
with nearly 1 , 000 retail locations , one strong and interactive e - commerce site , and annual revenues of more than $ 1 billion , pacsun is clearly a force to be reckoned with as an apparel and accessories retailer . what’s shocking is that the company started as a small surf shop in newport beach in 1980 and is now one of the top names in the teen fashion world .
during fiscal 2006 , both pacsun and demo have experienced negative same store sales results , increased markdown rates , and deleveraging of operating expenses . these facts are disclosed on a combined basis at page 17 of the referenced 10 - q in the md & a discussion under the captions gross margin and selling , general , and administrative expenses .  we believe that this disclosure is appropriate as both of the principal
the gig : chief executive of teen retailer pacific sunwear of california inc . since 2009 . the anaheim seller of surf and skate apparel , which has reported sales declines and losses for the last nine quarters , is struggling to recover from the recession and has lost business to trendier competitors such as forever 21 , h & m ; and aeropostale . pacsun has about 850 stores , most of them in malls .
our four operating segments into one reportable segment and began reporting three reportable segments ( pacsun , demo , one thousand steps ) . pacsun and outlet continue to be aggregated due to their similar economic characteristics and other aggregation criteria as noted in sfas 131 paragraph 17 ( i . e . , similar revenue trends , typically less than one percent difference in gross margins , same merchandise sold , same vendors , similar customer base , same distribution ) . in updating our segment disclosure , we inadvertently overlooked the requirements of paragraphs 33 - 35 of sfas 131 which call for restatement of prior period data in the updated composition and discussion of the changes . we propose in future filings , beginning with our upcoming 10 - k for the fiscal year ending february 3 , 2007 , to provide financial statement disclosure similar in content to the following :
based on these facts , we believe our existing disclosures adequately address what has impacted our business during fiscal 2006 for our pacsun and demo reportable segments . further , we do not believe that providing specific segmented disclosures in our md & a is necessary for a reader to clearly understand our current year performance . we respectfully request that we be permitted to provide expanded disclosure in future filings as it becomes appropriate to provide additional information specifically tailored to the performance of an individual segment .
a major factor here is that malls , where most pacsun shops are located , generally have seen decreasing foot traffic in recent years thanks to the booming online - shopping industry . in 2015 , the new york times reported that
about 80 percent of the country’s 1 , 200 malls are considered healthy , reporting vacancy rates of 10 percent or less .
but that is down from
94 percent in 2006 ,
according to a real estate industry research group . also , last year u . s . news reported foot traffic for retailers in the months of november and december fell from 35 billion visits in 2010 to 17 . 3 billion visits in 2013 .
we note the staffs comment and respectfully advise the staff that we believe our previous disclosure contained in our quarterly report on form 10 - q for the quarter ended october 28 , 2006 adequately addresses the performance of our reportable segments . specifically , within the net sales section of the results of operations component of our md & a at pages 16 and 17 of that report , we provided specific discussion of pacsun and demo comparable store sales results and product categories of strength and weakness in sales for these reportable segments . we did not do so for one thousand steps as it is a new concept test of only 9 stores out of our total of 1 , 169 stores . we did not view it then or now as a material contributor to our overall company performance . we did include a specific discussion of our initial contribution margin expectations for one thousand steps in the segment reporting section of note 2 to the financial statements .
in addition to the codm decision noted in our response to comment number 5 above , there were two key business developments that brought about our decision to change the composition and disclosure of our reportable segments for fiscal 2006 . first , our profit performance has not met our initial expectations for fiscal 2006 , particularly for our demo concept . second , we launched a new store concept , one thousand steps , in april 2006 . based on demos current year performance not meeting expectations and the launch of the new concept , we no longer viewed our operating segments as having similar economic characteristics as we had in the past . we had previously believed that the performance of the demo segment would continue its convergence with the performance of the pacsun segment in terms of revenue trends , gross margins and private label penetration . however , with the less favorable than expected performance of our business in fiscal 2006 , we were no longer experiencing the convergence that we had originally anticipated and felt that providing broader information with regard to the three reportable segments would represent improved disclosure . we therefore discontinued aggregating
from the late ’90s to the mid - aughts , pacsun was pretty much the one - stop shop for teens to get the latest skate - and surf - inspired gear . by stocking mass - market outdoor brands like billabong , quiksilver , and burton , it dressed an entire generation of kids in california - cool vibes . but in more recent years , the brand seemed to be repositioning itself as a streetwear haven . it changed its logo to be more modern and less sunshine - heavy . then it launched collaborations with been trill , the jenner girls , kanye west , and most recently fear of god , all of which seemed to indicate that the company & apos ; s days of oversize board shorts were behind it . in fact , it seemed ahead of the curve with these moves toward
cool kid
brands . but the news of the bankruptcy means that its repositioning was either too late or too difficult to actually pull off in such a large operation , or that collaborating with tastemakers and
it
brands on limited - run gear simply does little for a brand & apos ; s bottom line in the short term .
amazon prime day - and - a - half expected to set new record , $ 3 . 4b
pacific sunwear of california inc . said friday that it would be closing its remaining 154 d . e . m . o . stores
as soon as is practical ,
which follows a strategic review of the business that was announced in october .
pacific sunwear of california inc . said friday that it would be closing its remaining 154 d . e . m . o . stores “as soon as is practical , ” which follows a strategic review of the business that was announced in october .
separately , the retailer also said it is closing a distribution center in anaheim , calif . , relocating the operations to olathe , kan . the distribution center will most likely close by april . “in analyzing our operations , it became clear that we can better leverage our existing capacity at our olathe distribution center to improve the efficiency of our supply chain , better service our stores and reduce certain costs , ” sally frame kasaks , chairman and chief executive officer , said in a statement .
shares of the skate and surf retailer plunged 5 percent to close at $ 12 . 28 on friday .
relocating the distribution operations will cost about $ 3 million in pretax charges during the next two quarters .
amazon prime day - and - a - half expected to set new record , $ 3 . 4 b
ysaturday night look inspiration , courtesy of a paris couture week attendee . # wwdfashion # streetstyle # theyarewearing ( 📷 : @ kukukuba )
makeup artist @ stephane _ marais _ official burned corks from champagne bottles to make smoky eye shadow for @ jpgaultierofficial ' s couture beauty look . the ash
gives that transparency . it is kind of a strange beauty by very captivating ,
said marais . # wwdbeauty # couturefashionweek ( 📷 : @ delphachardphotos )
@ publicschoolnyc revealed it will be participating in # nyfw : men’s next week –– but the details are being kept under wraps . link in bio to see what the invitations said . # wwdfashion # wwdnews ( 📷 : @ zefashioninsider )
“i’ve been so lucky to be able to have so many different female role models now that i , one , get to work with , two , get to watch and learn from , ” said @ sydney _ sweeney of working with amy adams on @ hbo new series , “sharp objects . ” the show , directed by jean - marc vallée , is billed to be this summer’s answer to “big little lies . ” head to wwd to read more about the 20 - year - old breakout actress . # wwdeye # sharpobjects ( 📷 : @ dandoperalski )
according to industry sources , bids to buy a majority stake in @ acnestudios are due in the next few days , with more than 10 candidates — a mix of private equity players , trade buyers and more — in the running . the company’s sales are about 200 million euros , but multiple sources say the business has softened over the last six months . read more on wwd . com . # wwdnews ( 📷 : @ kukukuba )
sitting front row at @ maisonvalentino’s couture fall 2018 show : @ lucyboynton1 and @ traceeellisross . see more front row photos — including @ amberheard and christian louboutin — on wwd . com . # wwdeye ( 📷 : @ zefashioninsider )
the pleated skirt , seen on princess diana in 1989 and on a paris haute couture week attendee in 2018 . # wwdfashion # tbt # theyarewearing # streetstyle ( 📷 : @ kukukuba )
about last night : @ chiaraferragni attended the @ proenzaschouler and @ lancomeofficial party to celebrate their makeup collaboration . lorenzo hernandez and jack mccollough worked with the beauty brand on a limited - edition makeup collection that’s launching this month . head to urltoken to see what the duo had to say about the line , plus more party pics . # wwdbeauty # wwdeye
@ dior , typically the first big name to open paris fashion week in previous years , has moved its show one day ahead to september 24 , to safeguard that distinction . @ gucci had previously announced a one - off showing on the same day , marking a three - part homage to france . head to urltoken for more details . # wwdfashion ( 📷 : @ aitorrosasphoto )
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same - store sales at pacific sunwear ' s
second
chain justify its expansion plans .
fiscal 2004 continues to be a good one for teen retailer pacific sunwear of california ( nasdaq : psun ) : after the market close yesterday , the company reported third - quarter financial results , turning in impressive growth in revenue , same - store sales , and net income .
perhaps best of all , the marked difference between the two means the chains can ( and do ) coexist happily in the same mall . this helps the company as a whole , particularly as it contends with gap ( nyse : gps ) , abercrombie & fitch ( nyse : anf ) , american eagle ( nasdaq : aeos ) and others for traffic in crowded shopping centers .
d . e . m . o . has contributed to another positive trend : over the last three years , the company ' s revenue mix has changed , with women ' s apparel growing from 26 % of sales in fiscal 2001 to 31 % in fiscal 2003 . ( accessories and footwear are also up as a percentage of total sales , helping results at both chains . ) retailers covet female shoppers , as they ' re considered likely to spend more and shop more often .
ceo greg weaver , interviewed here back in 2000 just as d . e . m . o . was starting to take off , visualizes a future with d . e . m . o . representing about 400 of a total 1 , 400 projected stores within the next four years or so . ( currently the chain accounts for 121 of its 863 stores . )
back when pacific sunwear began rolling out d . e . m . o . in earnest , investors would have been right to harbor concerns about their company branching out after decades in its
bread - and - butter
surfwear business . in hindsight , however , it ' s clear the company prepared well - - and has followed through .
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5200 east la palma avenue anaheim , california 92807 u . s . a .
of course we started as a surf shop . now we ' re surf , skate , snow and street . we ' re summer and winter . guys and girls . we ' re beach and mountains , country and city . we ' re water , sand , dirt and concrete . we ' re clothes , shoes and all the rest . we ' re pacific sunwear .
the roots of pacific sunwear ' s business originated in newport beach , california , where tom moore opened his first shop catering to surfers in 1980 . the opening of another small surf shop in southern california was not a remarkable event , but the success of the newport beach store did lead to a novel development in surf shop history . hoping to secure year - round business , moore and his partners opened a second shop the following year in a mall - - the exclusive domain of pacific sunwear stores for the next 17 years .
the location proved a winner , generating more than $ 1 million in sales in 1982 . the success of the first mall store , located in santa monica place , spawned the establishment of ten more stores , all in proximity to the coast and all situated in malls . with the financial backing of venture capitalists in 1987 , the chain grew to 21 stores , collecting $ 18 million in sales in 1988 .
by all measures , the concept was a success , thriving during a decade in which bright , neon shorts and shirts of the surfer lifestyle were popular , trendy apparel items among nonsurfers as well . quick success , however , turned to quick failure when the company began to expand outside of california . sales plunged sharply at stores on the east coast and in minnesota , for example , where a company store located in the mall of america struggled to sell shorts when the thermometer outside read 17 degrees below zero . according to a company official , the typical customer reaction was
this is a cool store , i ' ll be back when it ' s summer .
in response , new management was brought in to inaugurate the new decade , led by michael w . rayden , whose chief task was to transform the chain into a profitable retailer able to expand outside of southern california .
a retail veteran , rayden joined pacific sunwear in 1990 after working for stride rite , eddie bauer , and liz claiborne . during the early 1990s , pacific sunwear registered two money - losing years and closed eight underperforming stores , as the company suffered along with the decline in popularity of the surfer
look .
of the stores closed , four were in the company ' s mainstay california market and the other four were located in new markets - - two units in texas and two in washington , d . c .
the signal informing outside observers of rayden ' s readiness to expand on a grand scale arrived in march 1993 , when pacific sunwear filed with the securities and exchange commission for an initial public offering ( ipo ) of stock . the company hoped to raise $ 14 . 4 million in proceeds from the ipo , and earmarked $ 4 . 2 million of the total to expand . news of the ipo arrived at the same time the company announced its expansion plans for the immediate future ; between 18 to 20 store openings were planned for 1993 , and 25 store openings were slated for 1994 .
in the wake of the ipo , pacific sunwear expanded at a vigorous pace , exceeding its own projections . by late 1994 , there were 118 stores in 17 states , the result of 46 new stores added to the chain in 1994 , which was nearly twice as many new store openings as announced in early 1993 . on the heels of this prodigious growth spurt , plans were announced for the expansion of the chain by 35 percent , or 50 new stores , in 1995 . in 1995 , the square footage of the entire pacific sunwear chain increased 45 percent over the retail space occupied by the company in 1994 . fifty - five stores debuted during the year for a total of 128 stores opened during the previous three years . remarkably , profitability was sustained during this period of prolific growth , as pacific sunwear recorded positive net income for 15 consecutive quarters .
amid the frenzied expansion activity in 1995 , the first currents of a movement to fundamentally alter pacific sunwear ' s concept emerged . at a two - and - a - half day executive retreat in may 1995 , pacific sunwear officials discussed broadening the chain ' s customer appeal again . the executives who had gathered at rancho valencia discussed introducing new types of merchandise into the stores , making the stores bigger to house the new merchandise , and increasing the percentage of private label merchandise within the stores . in the months following the executive retreat , footwear and junior women ' s apparel began appearing in pacific sunwear stores , as the stores themselves became larger . the square footage in new stores was increased 50 percent to 3 , 000 square feet . with these changes , the company began to stray from its tight focus on white , suburban , teenage males in order to embrace a broader customer base , thereby making the transition from a niche - oriented retailer to a more broadly defined specialty retailer .
as the company maneuvered through this transition - - its most profound change since rayden arrived in 1990 - - unexpected news took industry pundits and analysts by surprise . on january 30 , 1996 , rayden announced his resignation from pacific sunwear , sending a shockwave through the financial community that caused the company ' s stock value to fall 15 percent . rayden left the company to join ohio - based women ' s apparel retailer the limited , where he was named president of limited too , a division that sold casual sportswear for girls . while an executive search firm looked for a replacement for rayden , greg weaver , pacific sunwear ' s chief operating officer , took over as president .
weaver ' s temporary stewardship of pacific sunwear occurred at a critical juncture in the company ' s history and at a time of great opportunity for astutely managed , young men ' s apparel retailers . during the previous three years , more than 2 , 500 young men ' s stores were closed , as such retailers as merry - go - round , edison bros . , and clothestime either exited the business or reduced the size of their chains . fewer stores left more business for existing retailers to capture , business that weaver estimated at $ 2 billion . enticed by the potential , weaver was intent on capturing the lion ' s share of the abandoned business .
our mission ,
he said in september 1996 ,
is to become the dominant , national specialty retailer of teenage apparel , footwear , and accessories .
a month after setting this lofty goal , weaver was named chief executive officer of the company , having , according to pacific sunwear ' s chairman of the board ,
demonstrated great success since assuming operational control .
the search for rayden ' s successor was over ; it was weaver ' s responsibility to lead the company toward national dominance .
as weaver set out in pursuit of his objective in september 1996 , pacific sunwear operated 198 stores in 33 states . by the end of 1996 , 30 new stores had been established during the year . this was a relatively slow pace of expansion for the company , limited by the problems associated with its transition into a specialty retailer , but 1996 only proved to be a temporary lull . in 1997 , 50 new stores were slated to open and another 50 stores scheduled for 1998 , with expansion aided by a stock offering in june 1997 that raised $ 29 million .
as pacific sunwear began fulfilling its expansion goals , opening an average of two new stores each month , the company achieved additional growth in a new way . for the first time in its history , pacific sunwear completed an acquisition , purchasing a 15 - unit , young men ' s and junior chain named good vibrations for $ 9 . 2 million in september 1997 . similar to pacific sunwear , good vibrations was a regional mall - based retailer of casual young men ' s apparel , accessories , and footwear , whose annual sales , collected from the company ' s stores in florida , amounted to $ 17 million . following the acquisition , the good vibrations name was retained , with good vibrations and pacific sunwear stores in many cases operating within the same mall .
pacific sunwear broke with tradition in another way in 1997 , opening its first non - mall , freestanding store . located in greenwich village , the 6 , 000 - square - foot store was evidence of weaver ' s conviction , as expressed to the daily news record in september 1997 , that pacific sunwear
can take this store prototype anywhere in the country .
the greenwich village store was the first of what was expected to be several pacific sunwear units in the lucrative new york city market . following the debut of the greenwich village store , the company began researching other potential store locations in densely populated urban environments , specifically in chicago and boston .
as the company entered 1998 , it announced plans to expand on another front . in february , pacific sunwear revealed its intentions to launch a second retail concept whose merchandise would duplicate pacific sunwear merchandise to a very limited extent . named
d . e . m . o . ,
the new concept was expected to offer , according to the company ,
popular and emerging cross - cultural brands ,
catering to urban fashion tastes rather than retailing the clothing trends of suburbia . after initial experiments proved positive , good vibrations stores were converted to the d . e . m . o . format . a majority of the 15 stores planned for the first wave of expansion were expected to be opened before the 1998 school season , with stores slated for malls in california , florida , illinois , louisiana , new jersey , new york , and michigan . between april and august , 15 d . e . m . o . stores were opened in time for the back - to - school season , recording sufficient success to prompt the company to expand further .
as pacific sunwear reached the end of a prodigious ten - year growth period , the company showed no sign of slowing its pace of expansion . in 1999 , 108 stores were scheduled to be opened , including the 25 new d . e . m . o . units . to assist in this ambitious expansion , the company launched its first national advertising campaign in february 1999 , placing advertisements in the sports illustrated swimsuit issue , teen people magazine , and seventeen magazine . said weaver , according to a february 1999 business wire report ,
with our aggressive growth plans to add 108 stores in 1999 we felt it was the right time to aggressively step up our marketing efforts .
on this note , pacific sunwear prepared for the work ahead , intent on becoming the dominant national retailer for the youth of america .
barron , kelly ,
ceo steps down at california retailer pacific sunwear ,
knight - ridder / tribune business news , january 31 , 1996 .
- - - - ,
cool it ,
forbes , november 2 , 1998 , p . 218 .
- - - - - - ,
pacific sunwear ' s future looks bright despite departure of ceo ,
knight - ridder / tribune business news , february 10 , 1996 .
d ' innocenzio , anne ,
pacific sunwear chain planning to go public ,
daily news record , march 3 , 1993 , p . 10 .
greg weaver promoted to ceo of pacific sunwear of california ,
daily news record , september 26 , 1996 , p . 2 .
hardesty , greg ,
california ' s pacific sunwear to expand urban - themed clothing stores ,
knight - ridder / tribune business news , september 15 , 1998 .
kaplan , don ,
pacific sunwear , gadzooks drive to nab $ 2b void in ym market ,
daily news record , september 12 , 1996 , p . 3 .
la franco , robert ,
pacific sunburn ? ,
forbes , may 5 , 1997 , p . 190 .
pacific sunwear launches national ad campaign ,
business wire , february 3 , 1999 .
pacific sunwear launching new chain ,
daily news record , february 13 , 1998 , p . 4 .
pacific sunwear of california sets ' 95 store expansion plan ,
daily news record , october 7 , 1994 , p . 4 .
pacific sunwear stock rises ,
daily news record , december 19 , 1996 , p . 10 .
palmieri , jean e . ,
fads don ' t fit pacific sunwear ' s fashion focus ,
daily news record , august 28 , 1995 , p . 14 .
- - - - ,
pacific sunwear acquires good vibration ; $ 17 million , 15 - unit men ' s chain will retain name ,
daily news record , september 10 , 1997 , p . 16 .
smith , elliot blair ,
stock sale reaps pacific sunwear $ 29 million to fund expansion ,
knight - ridder / tribune business news , june 12 , 1997 .
zimmermann , kim ann ,
controlled growth : pacific sunwear ' s new network will keep the company on the expansion path while cutting costs ,
footwear news , february 23 , 1998 , p . 17 .
- - - - ,
pacific sunwear preps for e - commerce ,
daily news record , january 13 , 1999 , p . 14 .
source : international directory of company histories , vol . 28 . st . james press , 1999 .
your 16 - year - old self ' s favorite cali - based retailer is reportedly filing for bankruptcy .
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bankrupt surfwear brand pacific sunwear of california has canceled an assets auction scheduled for this month , according to documents filed friday .
golden gate capital will acquire the anaheim - based company’s assets and 100 percent ownership in the company . bankruptcy court approval is pending .
golden gate capital was the stalking horse bidder at the time . since no other offers were made for the retailer , the auction was canceled and golden gate will take ownership .
wells fargo bank is also providing a five - year , $ 100 million revolving line of credit to the retailer .
the brand lost $ 10 million in the fourth quarter of 2015 , compared with a net loss of $ 26 million over the same period in 2014 .
hannah madans , a usc graduate , has been with the register since 2014 . her beat covers a gamut of subjects that include the robust retail landscape of orange county , consumer commodities such as groceries , gas and cable , and the hospitality industry . in her time at the register , madans has written breaking news stories about haggen’s fall in southern california and backlogs at the ports of los angeles and long beach . she has also written features on topics including tourism on catalina island , a helicopter pilot school at john wayne and nobody ' s favorite subject : taxes . madans also helps curate story and slideshow packages for the register ' s voracious online audience .
what hasn’t changed is the company’s focus on staying true to its roots in teen culture and maintaining a forward - looking approach to offering its target audience what will be hot in southern california fashion tomorrow today .
the site invites members to vote on their favorite or least favorite videos , enter contests , and learn how to improve their skill set on whichever sport they’re into . as with the team page , there is also a blog for members to follow , with topics such as “tony’s easter egg hunt , ” which connects members to tony hawk’s twitter page , and “sot t shirts , ” which gives members the chance to win a free t - shirt depending on whether or not they get enough votes on a video .
looking ahead to 2010 , schoenfeld said the company’s focus on merchandising between core versus value in terms of the mix between branded and private label merchandise will be centered on looking at what is different about a customer shopping in the company’s core stores versus the value stores .
jacksonville , fla . , july 09 , 2018 ( globe newswire ) - - csx corporation ( nasdaq : csx ) today announced that mark wallace has been appointed executive vice president sales and marketing and diana sorfleet has been appointed executive vice president and chief administrative officer .
baltimore , july 09 , 2018 ( globe newswire ) - - willscot corporation ( nasdaq : wsc ) ( “williams scotsman” ) , the leading specialty rental services provider of innovative modular space and portable storage solutions across north america , announced today that it will participate in the nasdaq opening bell ceremony , a tradition that marks the daily start of trading at the second largest stock exchange in the world .
irvine , calif . , july 09 , 2018 ( globe newswire ) - - conversionpoint technologies , a leading e - commerce technology group , has appointed tom furukawa as its new chief product officer . furukawa will be responsible for directing conversionpoint’s product roadmap , overseeing new product development and current product enhancements .
dublin , calif . , july 09 , 2018 ( globe newswire ) - - giga - tronics incorporated ( the “company” ) announced today the appointment of timothy ursprung to the position of vice president sales and marketing . mr . ursprung most recently worked at rodelco electronics company as the head of sales in the rf / microwave integrated microwave assembly marketspace promoting highly complex solutions for electronic warfare and radar applications . prior to rodelco , mr . ursprung was owner of a manufacturer’s representative firm for eight years , eox sales llc , covering the mid - atlantic and southeast regions of the united states . in addition , mr . ursprung was vice president sales & marketing for aeroflex test solutions for ten years in charge of all such related activities in the americas . tim is a 1982 graduate of clarkson university in potsdam ny with a degree in engineering and management .
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the company reported advertising costs of about $ 12 million if fiscal 2014 ( ended january ) , versus $ 14 million in each of the prior two fiscal years .
excluding discontinued operations , the retailer reported $ 798 million in sales in fiscal 2014 ( ended january ) , a 2 % increase versus the prior year on a comparable 2 % same - store sales gain . sales of women ' s apparel and accessories rose 6 % year over year , while men ' s apparel and footwear sales were flat .
when store closures are taken into account , pac sun ' s sales declined nearly 1 % versus the prior year , and are down 37 % over the past five years . the tepid us economy and defection by its young clientele to other retailers are blamed for the chain ' s poor financial results . indeed , fiscal 2014 marked the seventh consecutive year of unprofitability , with the chain reporting a loss of $ 48 . 7 million . pac sun reported negative cash flow on $ 7 . 7 million in fiscal 2014 , versus a surplus the prior year .