takaki bakery co. , ltd. ( 株式会社タカキベーカリー kabushiki-gaisha takaki bakery ) is a japanese bakery based in hiroshima , japan .

it was the first company of the andersen institute of bread and life group of companies .

takaki bakery

unique breads including traditional european masonry oven baked bread . in 2005 , takaki bakery
takaki bakery provides special delicacies to retail shops , including supermarkets . in addition ,
{ japan : eat } takaki bakery , hiroshima station | { japan - hub . com }
in 1967 the building was purchased by shunsuke takaki . mr . takaki opened his first bakery in hiroshima in 1948 and expanded into danish pastries after a visit to europe in the 1950s . this building became the flagship store for the andersen bakery and had the very first self - serve bakery in japan .
opens
andersen
, a denmark - styled bakery / restaurant in hiroshima , introducing the first self - service style bakery in japan .
we operate the takaki bakery hong kong factory , which manufacturers frozen dough for customers in asia . it undertakes the role of manufacturing and maintaining a steady supply of frozen dough to shops under mermaid bakery partners hong kong ltd .
then president seiichi takaki receives the dannebrog knight ' s cross from the kingdom of denmark .
the first andersen bakery in denmark opens in østerbro , copenhagen . ※closed in june 2014
the third andersen bakery opens in frederiksberg , west of copenhagen . ※closed in march 2017
then vice - president seiichi takaki is appointed as the new honorary consul for the kingdom of denmark .
then president seiichi takaki is promoted to dannebrog knight ' s cross r1 by the danish royal court .
the second andersen bakery opens in the commercial establishment nimb within denmark ' s tivoli park .
1990 : responding to a growing industry need for highly qualified , professionally trained baking and pastry chefs , the college opens its new baking and pastry facility . two years later , the center is dedicated as the shunsuke takaki school of baking and pastry to honor the founder of japan’s takaki bakery and andersen group .
after days of this , i was yearning for an entirely different kind of lunch . as we were trudging through hiroshima station , i noticed a shop with the sign takaki bakery above it and immediately got excited . takaki bakery is a part of the andersen group which is the most famous bakery in hiroshima . founded in 1948 , the founder of the andersen group learned how to make all of his delicious breads and pastries in denmark . there is even an andersen store in copenhagen in the famous tivoli gardens .
the founder ( then chairman ) shunsuke takaki receives the dannebrog knight ' s cross from the kingdom of denmark .
hi ! the only reason why i knew about andersen / takaki bakery is because someone told me to look out for it in hiroshima . otherwise i would have been quite confused as well . thanks so much for commenting !
baking and pastry arts students gain valuable real - world experience in the apple pie bakery café on campus .
as unlikely as it may sound , the andersen restaurant and bakery chain is a 100 % japanese company… the story begins in 1959 , when shunsuke takaki , the owner of a bakery from hiroshima , took a trip to denmark , where he learned to make danish pastries and “european style” bread . later in 1967 , he opened in hiroshima a restaurant and bakery called “andersen
, after the name of the… famous danish writer hans christian andersen .
founder of the andersen group and then president shunsuke takaki visits europe and has a life - changing encounter with danish pastries .
cherry trees are planted at denmark ' s gavnø castle and a memorial stone for the founder , shunsuke takaki , is installed .
the current owner , baron otto reedtz - thott , was introduced to the japanese entrepreneaur mr . takaki by his uncle in the mid 1980’ . mr . takaki established a bakery in hiroshima in 1948 , a few years after the end of the 2nd world war . in 1959 he visited denmark for the first time and discovered danish pastry . he became very impressed with the flavour and texture of it . in 1962 mr . takakis bakery was the first in japan selling danish pastry .
andersen bakery is located in copenhagen ' s frederiksberg area . for over 50 years , the bakery has been faithful to the danish baking tradition . but actually it is the japanese baker shunsuke takaki , who is behind the goodies . he first came to copenhagen in 1959 , where he fell in love with danish mentality and baking . in 1962 he established the first bakery in japan to produce bread , cakes and pastries according to original danish recipes . shunsuke takaki dreamed of returning to denmark and open a bakery in the heart of copenhagen , and so he has - in the nimb building in tivoli gardens - plus one in østerbro and one in frederiksberg . in the bakery , you will find everything from pastry , cakes and bread to take with you , or you can sit down and enjoy a cup of coffee and cake or bread roll .
the bakery was founded in 1948 by the takaki family . in 1959 , shunsuke takaki was in europe on a study tour . he was so delighted with the sweet , flaky pastries served at his copenhagen hotel that he sent a telegram back to hiroshima : danish pastries . gear up now . japan got its first taste of danish pastry three years later and the rest , as they say , is history .
the founder ( then chairman ) shunsuke takaki is appointed as honorary consul for the kingdom of denmark for the four prefectures in the chugoku region .
less well - known is the fascinating history behind the enterprise—how a danish connection turned a small hiroshima bakery into a global business .
─ the average wage for a disabled person is about 10 , 000 yen a month . what is it at swan bakery ?
in 1998 , when the foundation was in its fifth year , it was considering launching in a business where disabled individuals could work . around that time , mr . ogura attended a dialogue event where he met seiichi takaki , then president of takaki bakery that has branches of andersen and little mermaid around the country . mr . ogura was trying to devise a product that consumers would need as the key to business success , and he came upon bread that is consumed at home daily as the perfect product . he gained understanding and cooperation from mr . takaki who agreed to provide frozen bread dough developed by his company . that was the beginning of the swan bakery that would sell freshly baked homemade bread .
japanese baker shunsuke takaki visits denmark in 1959 and has his first encounter with danish pastry which impresses him so much that he in 1962 is the first to introduce danish pastry to japan . he opened the first store of the retail bakery ‘andersen’ in 1967 to sell authentic breads and cakes , and has since expanded the business throughout japan . the photo shows the first bakery in hiroshima and is kindly provided by courtesy of andersen group .
in 1967 , the building was bought by hiroshima based takaki bakery with the intention of using it to house their new flagship store . company founder , shunsuke takaki , had fallen in love with the pastries of denmark on a study trip to europe several years earlier and set about replicating them for the japanese market on returning to hiroshima . after initial doubts about whether to use the original hondori building or to rebuild it , takaki and his wife were inspired by the historical buildings being repurposed that they saw in europe . they decided on refurbishment and named their new store “andersen” after the famous danish story - teller .
mr . takaki had for some years done business with baron otto reedtz - thott’s family cooperation , tholstrup cheese a / s , importing its cheeses to japan , and was invited to visit gavnø . mr . takaki was taken by gavnø and was of the opinion that it was one of the most beautiful places he had ever seen .
at the cia at greystone in st . helena , california , the bakery café by illy will be open , but gatehouse restaurant will be closed .
andersen hiroshima holds its renewal opening with the concept of
the bakery and more : hyggelig life starting with bread
, and stone ovens are installed .
the passion for denmark remained in the takaki family and in 1981 , they opened two bakeries right in copenhagen , one of them in tivoli gardens . and more recently , seiichi takaki , the president of andersen institute of bread & life , donated 200 japanese cherry trees to the city of copenhagen , cherry trees which were planted in the langelinie park .
the 88 - year old andersen bakery in hiroshima is going to be demolished and rebuilt by andersen group as repairs and upgrades to the existing building prove too costly .
opened in 1990 to support the college’s growing baking and pastry program , the center is named for the founder of japan & apos ; s takaki bakery and andersen group . the facility , housed in the j . willard marriott education center , includes bakeshops , kitchens , lecture halls , and dining areas for students in the cia’s baking and pastry arts degree programs .
in the 13th part of the ginza×csr series , we bring you swan bakery that sells freshly baked homemade bread . swan bakery opened in 1998 to help individuals with disabilities achieve financial independence and currently has four directly - managed shops including the original one in ginza and 24 chain stores , employing more than 350 disabled individuals . the goal is to give an alternative to low wage work and offer opportunities to share the joy of working . we asked the president of swan bakery , tadashi okamura , about the thoughts behind this business .
seiichi takaki , honorary consul in hiroshima and president of andersen institute of bread & life , and son of shunsuke takaki , donates 200 cherry trees to copenhagen municipality to celebrate the 200 years birthday of h . c . andersen . the trees are planted at langelinie in copenhagen and bloom for the first time in 2007 . since then the trees and their bloom have served as the scene for copenhagen sakura festival .
interested in working for andersen bakery ? click on the following link to download an application . once you have finished filling it out you may turn it in to the location you are applying to .
participation in the
hca2005
, an event commemorating the 200th anniversary of the fairy tales author h . c . andersen ' s birth ; then president seiichi takaki is appointed as japan ' s hans christian andersen ambassador .
i went to that same bakery at the station ! but as usual with japan , i had no idea what anything was and i was confused by the danish thing . thanks so much for this post !
if possible , i would recommend andersen over takaki . they’re both owned by the same parent company but andersen is the really famous shop in hiroshima . i believe the main one is on hondori shopping arcade which is close to the peace park .
the andersen institute of bread & life , the larger company that includes various bakeries and cafes one of which being andersen iwakuni , got its start around august 1948 in hiroshima . like many other businesses this one started off small with only the owner shunsuke takaki , his wife akiko and two other staff members . over time the business would grow and undergo many changes . one of these changes would come following a visit to europe in 1959 and mr takaki’s encounter with danish pastry . the pastry made such a positive impact on mr takaki that only three short years later , in 1962 , his bakeries start to sell danish style pastries to customers in japan . the success of this bakery would lead to nationwide sales , a factory in america and multiple locations including one in østerbro , copenhagen . despite all this success over the years there has been no sacrifice of service or quality . in fact many locations , much like andersen iwakuni , are still functioning like they would have years ago .
the original idea came from the noble deed of donation of 200 cherry blossom ( sakura ) trees by mr . seiichi takaki , president of andersen institute of bread & life , the holding company of andersen group of hiroshima city , and the employees of the company . the donated trees were planted in langelinie park . mr . takaki is honorary consul of denmark and he was appointed to the honorable position of ambassador of h . c . andersen on the occasion of the 200th anniversary of h . c . andersen’s birthday in 2005 . the donated sakura trees were planted in langelinie park .
swan bakery actively employs individuals with physical , intellectual and psychological disabilities , and over 350 such individuals work at our shops . the yamato group as a whole has 1 , 811 disabled employees , for an employment rate of 1 . 94 % . ( fy 2012 )
2000 : at the hyde park campus , the apple pie bakery café opens to enhance the baking and pastry curriculum . people immediately flock to “the café” to enjoy the sumptuous baked goods and café cuisine available for takeout or to enjoy in the restaurant’s sophisticated yet casual atmosphere .
“the culinary institute of america has a rich and long tradition of offering the highest quality culinary education possible . i foresee the school continuing to shape many of our new leaders of the food industry well into the future . ” thomas keller , chef and owner , the french laundry , bouchon , and bouchon bakery
very much like the branch that opened in hiroshima during october of 1967 the andersen iwakuni location is a self - service bakery . trays and tongs are provided at the entrance which allows customers to choose the pastries they would like . once the selection has been made the items can be brought to the counter where staff will package , tally and charge you for your order . although the offerings at andersen iwakuni are primarily intended to be brought home with you there is a small seating area so customers can enjoy their pastries at the bakery itself . despite being available seating is limited so those with large groups may want to take this into consideration .
japanese tetsuya wada travels to copenhagen to receive his certificate of apprenticeship as a baker and be come member of københavns bagerlaug , the copenhagen bakers’ guild . he returns to japan and opens his own bakery named after his mentor , stockholm jensen . bager jensen is still selling delicious danish pastry and baked goods in tokyo with the taste of danish “hygge” .
ginza is the place for “adult chic . ” today and in the past , it is a place where sophisticated people congregate . perhaps ginza is the only place where a man dressed casually in a japanese clothes strolling through the streets fits in . i want to ensure that people visiting swan bakery as one part of ginza continue to feel its attraction .
the bakery and café chain andersen is a household name in japan , known for its oven - fresh breads and pastries sold in warm , welcoming shops . also part of andersen are the ubiquitous little mermaid bakeries , and the hugely popular danish heart kiosks that sell piping - hot heart - shaped pastries in station buildings and shopping centers up and down the japanese archipelago .
each year gavnø greets representatives from mr . takakis family or andersen group , who wishes to visit the very place that the founder of the andersen group was so inspired and taken by . since 2007 , andersen group has opened two bakeries in copenhagen named ”andersen bakery” . the beautiful alley and the monument can be seen along the road leading from gavnøvej to gavnø . the monument is placed on the left side of the alley . the 200 cherry trees blossom in may .
swan bakery was created by yamato transport and the yamato welfare foundation that was established with a personal investment by masao ogura , a past chairman of yamato transport . mr . ogura felt that it was not right for disabled individuals working at community workshops making pen holders and other items to make only 10 , 000 yen a month . he felt it necessary to protect the human dignity of those individuals by giving them reasonable wages and having them feel the joy of social participation .
i like this little bakery setup in the front area of marukai . they have several bakeries in ca and are from japan . this one is named differently to give it a japanese edge . their bread and pastries look beautiful . prettier than they taste that is for sure . i think i pretty much got one of everything . the bacon and cheese bread so round and cute , dry . i pretty much just ate the bacon right out of it , like the bread was a bowl or something . the pisano bread ( also got the pesto and jalapeno cheese ) looked lovely but tasted bland and not as good as the ones i buy from valleyfair ( or whatever they call that shopping center now ) at grain d ' or . still looking forward to the cream cheese danish tomorrow morning .
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please choose your pickup location choose store 50 post st . , san francisco two embarcadero center lobby level , san francisco fox plaza / civic center , san francisco 3 serramonte center , daly city union landing , union city
andersen group ' s ideals are founded in the european bread - making tradition , and through these traditions we bring the joy of life with bread to every customer . we combine only the finest and freshest all - natural ingredients ( no preservatives… ever ) with time - honored authentic european recipes and baking methods to ensure the highest standard of quality and freshness in each and every one of our products , assuring our customers an experience that is “delightfully european”
the committee of the copenhagen sakura festival was established in february , 2008 to arrange the cultural event copenhagen sakura festival with the help of the japanese embassy in denmark , the municipality of copenhagen and other japan - related cultural and private organizations .
in japan people love and admire sakura blossom and almost everybody go out to enjoy its beauty together with families , friends , lovers , office - mates and so forth wherever and whenever sakura bloom . once a year sakura connects people and people meet people under sakura trees . it is also the utmost and fundamental goal of the committee .
the committee has an honor to have h . h . princess elizabeth as patroness and as honorable chairpersons h . e . the ambassador of japan to denmark and lord mayor of the city of copenhagen . the committee consists of representatives of japan related business , cultural and private organizations , the municipality of copenhagen and the japanese embassy .
tlf : ( + 45 ) 3345 5141 fax : ( + 45 ) 3311 3377 email : info . cph @ urltoken
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* percent daily values are based on a 2000 calorie diet . your daily values may be higher or lower depending on your calorie needs .
the cia offers an associate in occupational studies ( aos ) in baking and pastry arts degree and a bachelor of professional studies ( bps ) in baking and pastry arts management degree .
english muffin corn flour 11 . 8 % , rye 9 . 5 % , brown rice 4 . . .
andersen aoyama opens in minami - aoyama , minato - ku , tokyo , with the catch phrase
a slice of copenhagen arrives in aoyama - dori
.
expansion and improvement of andersen hiroshima is done , creating facilities including shopping floors , restaurants and party venues , to further promote the idea of a bread - eating lifestyle .
h . m . queen margrethe ii and h . r . h . prince henrik visit andersen hiroshima from the kingdom of denmark .
the
andersen fairy tale award
is established in commemoration of its 35th anniversary .
h . r . h . crown prince frederik from the kingdom of denmark visits andersen hiroshima .
andersen aoyama holds its renewal opening with h . r . h . prince henrik from the kingdom of denmark visiting the opening ceremony .
h . r . h . prince joachim of denmark makes a visit to andersen aoyama and andersen hiroshima .
copyright©2013andersen institute of bread & life co . , ltd . all rights reserved .
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most of the buildings that withstood the bombing were military facilities , public institutions , financial institutions , and the like . after the war , former military facilities were initially used as government or public offices , or as educational facilities . here , we will introduce some buildings that are still in use but served quite different functions before the war .
mitsui bank hiroshima branch office in completion in 1925 . issue
the construction world
published in 1925
photo taken from northwest . the west side of the roof collapsed . late august 1945 . taken by naomichi inoue
as seen from hondori . second floor still as originally designed and constructed . may 2008 .
packing meat inside the cannery . 1940 - 42 . taken by takeo uchiyama / collection of shigeru uchiyama / courtesy of hiroshima city museum of history and traditional crafts
as the pacific war intensified , canning production continued until the end of 1944 , but much of the machinery was evacuated . at the time of the bombing , mobilized students were engaged in farming and other activities for the depot . personal injuries were minimal , and buildings , too , escaped collapse .
the auditorium was gutted by fire , the steel frame bent . around november 1945 . taken by u . s . army
evacuated , but those who remained were in class . of the dozen or so students and four or five school staff members at the school that day , three of the students and one staff member died instantly . the flames that erupted shortly after the bombing burned wooden buildings to the ground . all that remained was the auditorium ' s steel frame . as recovery proceeded , the wreckage of the auditorium was left as it was , but in 1956 , it was transformed into an aviary . it remains a place of learning for students .
utilizing the bomb - damaged steel frame , the school built an aviary . may 2008 .
─ fewer than half of companies meet the legally designated employment rate of 2 % for disabled individuals . why does your company employ disabled persons so actively ?
if they have an income of two million yen a year including disability pension benefits , they will be at the same level as financially independent individuals . with this as one guide , we make it so that we can give each person a monthly salary of about 100 , 000 yen .
o create a product or service based on the question of , “what do consumers need ? ” of course what goes on at community workshops is invaluable , but it will be difficult to secure long - term benefits in this market economy based on the idea of making what you can rather than what consumers want . there is a limit to how much people will buy based on goodwill alone . customers will pay for products with value . with this type of business , you can offer better wages .
some employers have the idea of putting disabled people to work for their own profit , almost like a type of abuse . i think this type of thinking is such a shame . being of service to someone as a member of society and sensing one’s own growth through work is a fundamental joy all human beings share . this does not change just because you are disabled . we help people with disabilities achieve financial , social and psychological independence . isn’t this the responsibility that is fulfilled by companies that are the public institutions of society ?
a very high level of skill is needed for one person to carry out all steps in the bread making process alone . we break up the process and divide roles among staff so they can take on the part of the work that suits their characteristics . then , when someone masters a certain part , they try another one . going through this process , they slowly increase what they can do and can actually sense their own growth .
one employee tried to take on the task of assembling madeleine boxes , but no matter how hard he tried , day after day went by and he could not get the shape right . his parents had already given up . well , three months and three days after starting , he finally figured out how to assemble the box . he was so happy that he would not stop making them , even when told it was enough , and just kept making more and more . the employee that was training him broke down in tears . how far can our employees believe in the potential of such individuals with disabilities ? this takes patience and is not efficient . however , i think that for companies that play a role as society’s public institutions , it is acceptable to pay out some costs for a mere 2 % that is the designated employment rate .
「in particular , we convey to them to “praise , believe in and continue providing support , ” “work together without leaving anyone behind” and “enjoy your work . ” at swan , we do not distinguish between those with disabilities and those without . we learn each person’s characteristics , like “so - and - so is good at x” and “so - and - so is not so good at y , ” and have staff help each other out . if you put 5 to 10 people together , you will make a chain of strong points and can have each person work at what they excel . we also try to avoid saying that someone “has a disability . ” they did not choose to be born with one .
special considerations and facilities are required for a workplace with disabled staff . this custom of mindfulness is used by staff in their daily communication as they create a gentle and open work environment . some employees have even obtained certification as a guidance counselor . we have received warm messages from customers on our comment cards that are placed in the swan cafe bathroom . we have even received a comment saying , “i was feeling down because of my job , but the customer service from your staff cheered me up . ” if the sight of our staff working hard , although haltingly , with a sincere attitude brings a smile to customers’ faces , this is a great example of social participation .
there are three important principles in this work . “what you do , ” “how you do it” and , most importantly , “what is the meaning behind it . ” no matter who you are , you are the only protagonist acting that part . i want to find at least one possibility and encourage growth as individuals . this may be a trivial effort of only a single company , but this type of concept will not be found on any balance sheet . i will do my best to carry on the wish of mr . ogura . i will carry on with this thought in mind .
born on december 30 , 1958 april 1981 graduated from the waseda no . 1 faculty of letters and joined yamato transport co . june 1977 head of the main hiroshima branch june 2000 head of the personnel division june 2002 head of the main tokyo branch april 2004 executive officer and head of the hokushinetsu office october 2005 executive officer and head of the tokyo office april 2008 head of the management strategy department april 2012 managing executive officer and head of the management strategy department at yamato financial co . april 2014 president and ceo of swan co .
offered services in marketing , communication , business strategy and new business development activities for foreign - affiliated it companies , advertising agencies , and public relations firms . after going independent in 2008 , sugiyama now participates in educational projects for solving social challenges , assists cooperative alliances between companies and npos , and offers consulting for csr activities and practical assistance .
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gavnø estate is a large farming and forestry undertaking , which is located near næstved on south sealand .
the estate is owned by the family reedtz - thott , and has been in the possession of the family since 1737 . the current owner is landlord otto baron reedtz - thott .
the belonging area is approx . 2 , 300 hectares , of which 1 , 200 hectares are farm land and 1 , 000 hectares are forest . 130 accomodations belong to the estate . the estate has 40 employees . the income derrives from agriculture ( with cow - and wildboar keeping ) , forestry , fruit plantation , rental accomodation , hunting activities along with rental of gravel digging .
the main building , gavnø castle , is occupied by the family reedtz - thott and consists of 3 wings . the erection of the castle began in 1402 , where queen margrethe i build one of the only two dominican convents in denmark . the convent church located in the south wing of gavnø castle is identical with the the convent church erected in 1402 . the north wing is erected in approx . 1650 and is listed . the erection of the east - and south wing , as we know it today , was completed in approx . 1750 and is listed . a part of the castle is open to the public on payment of an entrance - fee in the period from april to september .
the castle garden was laid - out in the 1750s . originally it was a french inspired baroque garden with avenues and parterre gardens . the castle garden is open to the public on payment of an entrance - fee . around 1850 the garden was re - laid - out in british scenic style , so that the lawns became more connected and the view of the castle garden more open . 100 years later this specific landscape with single majestic trees and large lawns turned out to be well suited for a flower park .
the long lime avenue in the south of the castle garden was planted in 1755 and has incidentally an exciting story as the trees come from kongens nytorv in copenhagen where king frederick v had planted them . as the trees became too big to be there and in the king’s opinion obstructed the view of the equestrian statue of christian v , the king presented count otto thott with them . the trees were transported to gavnø by horse - drawn carriage and planted in the castle garden where they stand big and majestic in the south sealand mould . besides an artificial hill in the castle garden from his time carries 12 magnificent lime trees . the hill is called troldehøjen ( the troll hill ) . in the collection of paintings of the castle there is a copperplate from 1703 showing christian gyldenloeve’s obsequies . the obsequies move from the thott palace in copenhagen across kongens nytorv . here the lime trees can be seen before they came to gavnø .
by his death in 2001 baron and baroness reedtz - thott was contacted by his family . the family sought permission to raise a monument honouring the memory of their late father along with plaing 200 japanese cherry trees along the road to gavnø .
denmark and japan celebrate 150 years of diplomatic relations in 2017 but the history between the two countries actually dates back more than 400 years to 1616 . below you can learn more about the sailors , traders , diplomats , writers and royals that helped create and shape the danish - japanese relations as they are today .
the danish east india company is formed under king christian iv – one of its goals is to reach japan to establish trade . however , despite several missions , such as munk’s and pessart’s in 1619 and 1644 , the company never achieves this goal .
as part of the danish east india company , danish - norwegian jens munk is sent out to try to reach japan via the north west passage . unfortunately munk ends up stuck in the ice at hudson bay . he barely survives , but returns to denmark , where he is thrown in prison for losing his ship .
dutch trade officer behrent pessart attempts to reach japan under danish flag to establish trade but is killed by natives in the philippines . image kindly provided by courtesy of the maritime museum of denmark .
a japanese world map depicts denmark for the first time under the name ‘tania’ – it even offers a picture of danes . this is the first recorded awareness of denmark in japan .
a royal letter from king christian v , which seeks to promote trade between denmark and japan , is intercepted by the dutch and never reaches japan .
danish ships are denied entry into japan by the shogunate – despite the fact that no danish ships have entered japanese waters yet .
martin spangberg becomes the first recorded danish person to visit japan . spangberg is a part of vitus bering’s expeditions to explore the far east and lands in sendai bay . although spangberg is too cautious to actually go ashore , he manages to trade with japanese fishermen on board his ship . he describes the japanese as very polite and quite generous as they brought both food and clothes for the sailors .
th e russian ship nadezhda lands in copenhagen with 4 japanese sailors on board . the japanese sailors suffered shipwreck in siberia in 1792 and had since tried to return to japan with help from the russians . when they land in copenhagen , the japanese sailors are finally en route home , almost 10 years after their shipwreck . these four sailors are the first recorded japanese to visit denmark .
rear admiral steen bille lands in japan on his way around the world . bille is not supposed to visit japan , but to negotiate trade relations in china . however once at sea , he decides to sail to japan . he arrives to find that he is not allowed to dock his ship in uraga harbour , let alone go ashore . the japanese think that bille is short - tempered and a pestilence – and bille thinks the japanese are rude and disrespectful . needless to say , nothing fruitful comes of this very short encounter . based on his travels , bille is the first dane to write about japan in danish . his books are published in 1849 - 51 and are very influential for future danish accounts about japan .
after a long negotiation process through dutch intermediaries , japan and denmark sign the “treaty of friendship , commerce and navigation” . denmark is the most interested part in signing the treaty , after unsuccessfully attempting to establish trade relations with japan since 1616 . after losing slesvig in 1864 , denmark is committed to rebuilding its international image to the rest of the world by establishing connections to even distant countries like japan . for japan , the treaty is a way to gain international legitimacy as a sovereign nation and government . the treaty is the last treaty the shogunate ratifies with a foreign nation before the meiji restoration in 1868 .
edouard suenson ( son of famous admiral edouard suenson ) is the first and only dane ever to meet a shogun as he accompanies french admiral roze to an audience with shogun tokugawa yoshinobu in osaka . suenson is also the first dane to stay in japan for a prolonged period of time , which he later describes in the book “sketches from japan” . even though rear admiral bille is the first to write about japan in danish in 1846 , suenson’s descriptions are longer and based on his observations of everyday life . suenson also has a better impression of japan than bille . in 1900 , suenson accompanies danish prince valdemar to an audience with the emperor meiji , making him the only dane to meet both a shogun and an emperor .
the dutch consulates in yokohama and nagasaki , who are also representing denmark , hoist the danish flag dannebrog for the first time in japan .
until july 1867 , denmark has only been represented by dutch diplomats in japan but this change when john henry duus becomes the first danish consul in japan . he is stationed in hakodate and mostly deals with trade disputes . in the following one and a half years , denmark establishes consulates in yokohama , nagasaki , osaka and kobe .
the japan - denmark treaty is ratified in copenhagen , making the japanese - danish friendship and partnership official .
dannebrog is depicted waving in japan f or the first time by ukiyo - e ( woodblock print ) artist kuniteru utagawa . a copy of this historic piece of art is framed and displayed at the residence of the danish ambassador in japan .
chamberlain julius frederik sick arrives in japan to negotiate terms for installing telegraphic cables from russia to japan by the danish company , great northern extension telegraph company . while officially not a diplomat , sick’s mission can be seen as the first diplomatic mission from denmark to japan .
julius frederik sick is the first dane to be granted an audience with a japanese emperor , emperor meiji . prior to the audience , sick has sent the emperor a letter from the danish king christian ix and during the audience , the emperor meiji replies to this letter . sick is very satisfied and proud that the emperor answered – it is the first time any emperor have answered a letter from a european king .
the telegraph lines from vladivostok to nagasaki open for the first telegraphic connection between japan and mainland asia . the lines are built by danish great northern china & japan extension telegraph company – thanks to the diplomatic negotiation skills of julius frederik sick . the telegraph lines contribute to bringing japan into the modern era of communications , and great northern has monopoly in the industry in japan until 1912 . image kindly provided by courtesy of bill glover , urltoken .
the first modern japanese diplomatic delegation to the west , the iwakura mission , travels around the world from 1871 to 1873 to visit countries with which japan have signed friendship and commerce treaties . the delegation’s mission is to learn more about western societies and technologies in order to modernize japan . in april 1873 the iwakura mission briefly visits denmark where it focuses on learning about public education and naval logistics . upon arrival , the japanese are greeted by julius frederick sick , who led the first danish diplomatic delegation in japan . the highlight of the visit is on april 19th where the japanese have audiences with king christian ix and queen louise , followed by a royal banquet to celebrate the good relations between the two countries .
in the latter half of the 19th century , japanese art and craftsmanship become very popular in europe – the trend is referred to as japonism . europeans are in love with the mystic and poetic world of ukiyo - e – and less interested in the actual country japan . japonism is introduced in denmark by art historian karl madsen who writes the book “japanese art” . the book is popular and introduces the danish audience to traditional buddhist paintings , ukiyo - e and hokusai , one of the most famous japanese artists .
inspired by japonism and karl madsen’s book , arnold krog designs a collection of porcelain tableware inspired by japanese art and especially hokusai’s famous “36 views of fuji” . krog works for the royal porcelain factory , now royal copenhagen . his japan - inspired designs help boost the company’s popularity both in denmark and abroad . image kindly provided by courtesy of royal copenhagen .
prince fushimi of japan visits denmark on his tour of europe , which marks the first royal visit between the two countries .
balthasar münter travels to japan to work for the english arms manufacturer armstrongs . for the next 11 years , münter plays a big part in modernizing the japanese navy as he helps it to equip its fleet with the latest technology .
on their tour around the world , japanese prince komatsu and princess yoriko visit denmark and are greeted by danish king chrisitan ix and queen louise . prince komatsu is awarded the grand cross of the order of dannebrog and king christian ix is awarded the supreme order of the chrysantemum .
13 years after his death , h . c . andersen’s fairy tales are translated into japanese for the first time . the first fairy tale to be translated is “the emperor’s new clothes” . however , much has been altered in the translation to make it more easily accessible to the japanese audience .
through johan grove’s translation of the iconic tale of “momotaro , ” danish readers are introduced to japanese folk tales and literature for the first time . grove , however , has changed a lot in the folk tale in order to make it more understandable and enjoyable for the danish readers . image kindly provided by courtesy of gads forlag .
danish priest jens winther enters japan to work as one of the very few lutheran missionaries in the country . winther was originally going to china but ends up staying 66 years on - off in japan where he works with education of japanese priests and preaching . in 1958 , winther is awarded the order of the rising sun – the highest japanese order a foreigner can be awarded . winther is also awarded the order of dannebrog and is seen wearing both orders in the picture . image kindly provided by courtesy of dansk luthersk mission .
johanne münter , wife of balthasar münter , publishes her first book about japan , followed by three other books in 1901 , 1902 and 1905 . she is inspired to write her books after staying in japan with her husband from 1895 to 1896 . the first two books are introductions to japanese culture , the third is translations of some of the works of the famous lafcadio hearn and the forth from 1905 is an account of her time and travels in japan . münter is the first female danish writer to convey both japan and japanese culture to a danish audience . image kindly provided by courtesy of gyldendal .


22squared is the 4th largest independent advertising agency in the united states .

its headquarters are located in atlanta , georgia with a second office in tampa , florida .

the agency has several long-standing fortune 500 clients as well as a collection of travel , retail , casual dining and financial services clients .

22squared

22squared operates as an advertising agency that offers digital and social media marketing services . 22squared was founded in 1922 . 22squared ' s headquarters is located in atlanta , georgia , usa 30309 . 22squared ' s president & ceo , richard ward , current . . .
22squared ' s president & ceo , richard ward , currently has an approval rating of 73 % . 22squared ' s primary competitors are
owler has collected 17 screenshots of 22squared ' s website since jan 2013 . the latest 22squared website design screenshot was captured in jun 2018 .
22squared operates as an advertising agency that offers digital and social media marketing services . 22squared is headquartered in atlanta , georgia . richard ward is the president & ceo of 22squared . 22squared ' s main competitors are bkv , bbdo and vitro . as of june 2018 , 22squared has 9 . 5k fans on facebook and 8 . 5k followers on twitter .
# 4aspartnerawards pro bono partnership mid - size agency 22squared , inc . –7 - second resumes ( ad council / grads of life ) @ 22squared # 4asaccelerate urltoken
22squared currently has 8 , 521 followers on twitter . as of july 2013 22squared had 5 , 375 followers . that ' s a 58 percent increase in 4 years
22squared currently has 9 , 526 fans on facebook . as of july 2013 22squared had 7 , 517 fans . that ' s a 26 percent increase in 5 years
glassdoor has 1 interview reports and interview questions from people who interviewed for summer intern jobs at 22squared . interview reviews are posted anonymously by 22squared interview candidates and employees .
i applied in - person . the process took 4 + weeks . i interviewed at 22squared .
advertising agency 22squared has hired al patton as svp , executive creative director . based out of 22squared’s atlanta office , patton will assume his new role on may 23 , reporting directly to . . .
atlanta - based agency 22squared announced today it is elevating current president richard ward to chai . . .
independent agency 22squared is creating two director positions for a pair of new arrivals . kris mcde . . .
independent agency 22squared has promoted brandon murphy to president . richard ward , who has served as . . .
22squared competes for the best talent . please check out our open positions below . if you don ' t see a position that interests you , click here to let us know how you can make a difference at 22squared .
independent agency 22squared announced a major new hire this morning - - adding annette sally to its tea . . .
richard ward , who has served as president and chief executive of 22squared since 2006 , will now shift . . .
bkv has been one of 22squared ' s top competitors . bkv is a private company that was founded in 1981 in atlanta , georgia . bkv operates in the advertising & marketing industry . compared to 22squared , bkv has 73 more employees .
vitro is perceived as one of 22squared ' s biggest rivals . vitro was founded in san diego , california } in 1992 . vitro competes in the marketing services industry . compared to 22squared , vitro generates $ 4 . 7m more revenue .
22squared wins cannes lion with the first pin - worthy rooms built inside pinterest and world’s first shoppable 360° experience inside pinterest .
22squared has employees and is the second highest among it ' s top 10 competitors . the top 10 competitors average 410 .
bbdo is seen as one of 22squared ' s biggest rivals . bbdo is a private company that was founded in new york , new york in 1891 . bbdo is in the advertising & marketing industry . bbdo has 14 , 816 more employees vs . 22squared .
22squared - formerly known known as westwayne - is one of the biggest independent agencies in the us southeast , with offices in atlanta and tampa , and a sizeable collection of regional and national clients . click here for an adbrands snapshot of 22squared ( subscribers only ) .
this week meet richard ward , president and ceo of 22squared inc . , one of the largest independent advertising agencies in the country .
22squared ' s revenue is the third highest among it ' s top 10 competitors . the top 10 competitors average $ 29 . 2m .
22squared believes in marketing brands the way people make friends . by being approachable . giving people something of value . sharing a common viewpoint .
full - service advertising agency 22squared today announced the addition of al patton as svp , executive creative director . based out of 22squared’s atlanta office , patton will report directly to chief creative officer , john stapleton , and will be responsible for leading and executing creative strategy across multiple accounts .
independent agency 22squared teamed up with atlanta brewery sweetwater , the nation’s 15th largest craft brewer , for a campaign aimed to help stock georgia waters with healthy trout .
earning the votes of employees and vying against any number and type of national agencies is not easy , but 22squared proves that it’s culture is among the best .
chris tuff , director of business development and partnerships at 22squared , said the algorithm very well might be the renaissance many have been looking for from the company .
this agency has been creating
work that talks
for 90 years . formerly westwayne , 22squared rebranded in 2007 and has become atlanta ' s largest agency , based on billings .
“alok is a special individual and the perfect fit for 22squared’s culture . he is a builder and maker with a can - do attitude , energy , innovation , and experience . ”
national independent agency 22squared has created two new director positions to lead expertise and promote growth in the tech and production arenas . filling those roles are kris mcdermott and jim . . .
once upon a time in 2009 , an agency named 22squared was awarded a silver north american effie award in the financial services category for its futureself campaign for lincoln financial group . . .
saya oversees the brand strategy department at 22squared . her career began in her hometown , chicago , working with brands like h . j . heinz , hilton , conagra and lasikplus , and she provided marketing counsel for arts and healthcare organizations . today , she provides strategic guidance for all 22squared clients , helping to ground creative solutions in consumer insights , cultural relevance and performance - driving brand opportunities .
22squared , a national independent agency , has named brandon murphy to serve as its president while elevating richard ward to the new role of chairman and ceo . murphy is currently chief client . . .
“the 22squared family remembers their dear friend and colleague , brittney fox watts , with a replica of her bike , ” said grindell , “which represents her love for adventure and free - spirit nature . ”
creating a high - tech bicycle might not seem like the most obvious way to promote the safety features on a new car—but that’s just what a toyota affiliate and agency 22squared did to help peddle the new camry .
22squared , fitzgerald & co . jwt atlanta , and moxie make up the coalition , which promotes inclusion both as a better business practice and a way to help atlanta stand apart as a destination for advertising talent .
background : born on a marine corps base in southern california . i spent most of my life in california and oregon . we moved to atlanta nine years ago so that i could take on the challenge of building 22squared .
22squared announced today it is elevating current president & ceo richard ward to chairman & ceo , and current chief client officer brandon murphy to president . in 2007 , ward and murphy got together and relaunched the agency , with the name 22squared . since then murphy has focused on developing media , analytics , and account management practices for the agency , and now plans to turn his attention to elevating the creative product and better - integrating technology into creative solutions .
throughout 22squared’s 90 - year history , the full - service agency whose roster includes baskin - robbins , publix and southeast toyota has always remained independent . although the shop is headquartered in atlanta , it has a commanding [ … ]
hurricanes have left quite the wake of destruction this season in the caribbean and the gulf of mexico . the staff of 22squared took a hands - on approach to help raise hope , awareness , and money after hurricane irma ripped through the state .
22squared is one of the largest independent advertising agencies in the u . s . , offering strategic marketing and creative services for a wide range of industries . we build brand advocates , and ultimately , stronger and more profitable brands in the process .
22squared is a fully - integrated , 100 % employee - owned advertising agency with fierce beliefs and a unifying culture . with nearly 350 employees across two offices , our clients describe us as
happily feisty
because we work tirelessly to make them successful .
annette recently joined 22squared after heading up global business at leo burnett , where she oversaw the # likeagirl campaign , as well other world - class campaigns for brands like captain morgan rum , energizer , nexxus , and a variety of p & g packaged goods .
22squared hosted mobilize , its annual advertising competition , in which it reaches out to the local community and galvanizing creative talent to lend a hand to a local non - profit . student teams competed for an opportunity to produce an advertising campaign for this year’s non - profit , eckerd kids .
adweek has a crush on our chris tuff . they keep calling him , he keeps answering , and we like it . in their third 22squared story published this week , chris weighs in on the way marketers are being forced to interact manually with new mobile apps like vine and instagram .
the top 10 competitors in 22squared ' s competitive set are bkv , bbdo , vitro , j . walter thompson , phase 3 marketing & communications , marcus thomas , paul wilmot communications , globally , mrm / / mccann and frederick swanston . together they have raised over 0 between their estimated 27 . 9k employees .
more than 2 , 500 companies were asked to participate in the employee survey , and 22squared was awarded # 28 out of the top 150 mid - size companies in atlanta . the one common theme across the winning companies was that they earned the loyalty and affection of their employees by investing in their well - being .
under new executive leadership , gnc is replacing carmichael lynch as the agency of record on its company ' s $ 30 million account . taking over for the minneapolis shop is creative lead consigliere in brooklyn , n . y . ; the media planning and buying shop crossmedia , new york ; and digital agency 22squared in atlanta .
you want to work in a growing production company inside of 22squared . you are highly collaborative and passionate about the work . you value progression , evolution and are not afraid to fail . you’re eager to grow and you love change . most importantly , you are an all - around awesome person who lives to nurture great ideas .
with the recent defection of several key executives , twitter needs a renaissance . “until some more drastic changes take place with the product , twitter will continue to lose ad dollars from brands as they focus on facebook , google and even pinterest and snapchat , ” said chris tuff , director of business development and partnerships at 22squared , in adweek . “it’s time for twitter’s renaissance—i just hope they can find it in time . ”
i was lucky enough to visit the 22squared office in atl and it was amazing . the way they reused the old gym floor wood was so inspiring and you could just feel the warmth coming through the floors . one of my favorite wood designs in an office space is from havwoods ( urltoken ) i’m sad they didn’t make the list . the use of wood on the walls with the bold red is really a great piece of work .
the other seven finalists this year were jwt’s
magic vision
augmented reality app for band - aid ; caa marketing’s “cultivate a better world” for chipotle ; ogilvyone’s credit card application push for intercontinental hotels ; digitas and crispin porter + bogusky’s “small business saturday” for american express open ; bbdo’s “the great paper airplane project” for the pima air & space museum ; 22squared’s “million dollar gift of happiness” for the costa rica tourism board ; and draftfcb’s “stories to inspire change” for pflag canada .
best business decision : taking the internet plunge in 1995 by joining infoseek , one of the 5 original search companies . maybe it was turning 40 , maybe it was missing entrepreneurial creativity , but trading the life of a managing director of a top 5 ad agency for a crazy internet start - up was the best decision i ever made . we launched infoseek and took it public , which led me to aol , which led me to ebay , which ultimately led me to 22squared .
urltoken 22squared is an
independent , truly integrated advertising agency focused on building brand experiences that are human , inventive , and inspirational
that has done some amazing , pioneering work in programmatic marketing using dataxu ' s software suite . this short video looks at the agency and their use of data and real - time optimization to drive great results for their client , southeast toyota . connect with dataxu : twitter | @ dataxu facebook | urltoken linkedin | urltoken e - mail | marketing @ urltoken
most influential book : stephen e . ambrose , band of brothers – one of the most iconic war - time stories of courage and leadership ever written . i was able to visit normandy last year and saw the memorial to dick winters , who led easy company , at sainte - marie - du - mont . his philosophy was to always lead from the front . one of the tenets of leadership i try to instill in the folks at 22squared is the idea that leaders always go first .
22pictures , 22squared’s content production group , is looking for a production manager with 10 + years experience as line producer , production supervisor / manager on the production / post production side of video production with an extensive rolodex of production partners and crew , resources and recommends . extensive experience in social content production is a key . along with managing the day - to - day needs of 22pictures our production manager will set vision and guidelines as we grow our primary skill set to be a world - class production house .
costa rica is pulling out all the sloths to boost tourism . the central american nation hired 22squared for its north american advertising , and the agency put together a digital campaign that features a music video with animals singing
the lion sleeps tonight .
the internet seems to love sloths , so it ' s the headliner of the video now on youtube , which also features a lip - syncing macaw and turtle . the mill was the team behind the computer effects in the video like the animated singing mouths of the animals .
macquarie group’s one shelley st . location in sydney , australia , features various work “pods . ” ( shannon mcgrath / clive wilkinson architects )
macquarie group’s one shelley st . location in sydney , australia , features various work “pods . ”
the more we understand about how creativity works - psychologically , socially , neurologically - the better we understand the optimal conditions for letting our brains get busy . and that includes our offices . all around the world , companies are looking to boost innovative thinking by embracing a radical idea : maybe you can change how people work by changing where they work . here , in no particular order , are ten of the most interesting new workspaces .
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instead , the top prize at the 45th annual effie awards on wednesday night went to 72andsunny for its “the vet and the n00b” campaign for call of duty : modern warfare 3 , an activision blizzard game . the effort , which also involved roster shops omd , sapientnitro and edelman , featured explosive , high - adrenaline ads starring sam worthington and jonah hill .
in 2011 , w + k collected top honors for its “the man your man can smell like” work for procter & gamble’s old spice . and last year , the shop emerged victorious with its “imported from detroit” campaign for chrysler . this year , w + k had another finalist—the warm - hearted “thank you , mom” campaign for procter & gamble’s sponsorship of the olympics—but the grand effie jury embraced the action - adventure approach of 72andsunny instead . within 16 days of its launch , call of duty realized an estimated $ 1 billion in sales , making it one of the biggest entertainment releases ever .
“the big idea was brilliantly executed across the paid , owned and earned media landscape , ” said mark baynes , chairman of the grand effie jury and global cmo of kellogg . “the jury ultimately felt that call of duty best captured the principles of marketing cause and effect . ”
other grand effie jurors included r / ga’s richard ting , omd’s jonathan haber , ogilvy & mather’s colin mitchell and sony’s susan jurevics . the winner was revealed at the end of a dinner ceremony at cipriani 42nd in new york .
each year , the show awards gold , silver and bronze prizes in dozens of categories . a full list of this year’s winners can be found here .
based on a points system , the effie awards also identified the “most effective” advertiser , brand , agency , agency office , independent agency and holding company . the winners in those respective categories were p & g ( for the third straight year ) , mizuno , ogilvy & mather , ogilvy new york , w + k and omnicom group .
the atlanta journal - constitution has recognized 182 companies and organizations in atlanta as top workplaces for 2018 . these companies have been recognized based solely on surveys about the workplace completed by their employees .
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in its renovation last year , the agency used 20 , 000 feet of reclaimed wood from a civil war munitions factory and installed noise - dampening materials to deter people from using headphones , which
dampens collaboration ,
said ceo richard ward . staffers enjoy a weekly themed - drink cart , floating summer holidays and a culture like that of a family .
we always have each other ' s back , and we truly believe we are better together ,
wrote one employee .
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- / / w3c / / dtd svg 1 . 1 / / en
urltoken
on average , women are still paid just 80 % of what men are paid . so on equal pay day , we launched an innovative creative partnership aimed at helping close that gap .
hurricane irma left a trail of destruction in its path . so we took the pieces and used them to give back to the community .
hiring managers only spend 7 seconds looking at a resume . so we created video resumes for candidates to showcase their unique skills in that short amount of time .
there are a lot of reasons to join us here at 22 . maybe it ' s our insane passion for the work . or maybe it ' s our independence - the fact that we ' re not controlled by some stuffy committee locked up in a boardroom . or maybe it ' s that we ' ve been named the # 17 best ad agency to work for in the country . whatever the reason , we ' re constantly seeking smart people , with different backgrounds and unique interests , who are just as dedicated to making brands better by the minute .
we use our collective creativity to make a positive impact on business , on culture and on the well - being of others . while advertising is our craft , our effect is much , much bigger . we’ve changed the way people view grocery shopping , how people buy cars , how people plan vacations , how people gather around sports , and the way people think about money . . . the list is long . our culture is based on the fundamental belief that we are stronger as a whole and that together , we can give rise to change .
in addition to these in - house services , we are part of thenetworkone , a global network of 800 independent agencies across 106 countries , which gives our clients access to best - in - class international support as needed .
as a 100 % employee - owned company , we are accountable only to our clients and ourselves . this enables us to maintain a strong agency culture built on seven key pillars :
pinterest chose to feature the home depot ' s built - in pins campaign for their creative spotlight to showcase at this year ' s cannes creative celebration .
our newest campaign for baskin - robbins revels in the meme culture by embracing not just a popular piece of lingo , but also bright and gif - friendly imagery that , regardless of your feelings on them , are certain to get your attention .
these t - shirts say women are paid as much as men . wait , what ?
to highlight the gender pay gap , we partnered with the national organization for women ( now ) to devise a thought - provoking stunt .
women are rising up as ccos and changing how they appear in ads . and one of those powerful female creatives is our very own creative director , nathalia resende .
the drum ' s indie influence is a series that spotlights the work , perspectives and inspirations behind independent agencies across the country , including our one week / one month initiative .
we turned instagram stories into a tap - through sing - along , with our employees singing bits of popular christmas carols—and the user having to tap at just the right time to hear the songs as they were intended .
“7 second resumes , ” highlights the dedication , drive , and resiliency of job applicants who may not have the typical educational background .
kris mcdermott and jim issa have the perfect blend of creative ethos and entrepreneurial spirit to truly effect change .
matt silliman , svp , director of integrated production , shares how atlanta ' s bikeshare program is helping to influence the city ' s infrastructure .
the drum ' s 50 under 30 are women who have pushed the creative envelope in their respective fields . whether by helping create a game - changing campaign or utilize technology in a way that’s never been done before . these women represent what the present and future of creativity look like .
for most in the ad and marketing industry , attending the cannes lions international festival of creativity is on the career bucket list . our svp , director of business development , christy cross , shares five steps to help you make it a successful trip !
“florida man” has become synonymous with a certain type of crazy that seems to be highly concentered in the sunshine state thanks to myriad headlines utilizing the phrase . we decided to combat the “florida man” stereotype while using clickbait featuring the phrase for a good cause and launched “the florida man project” for big brothers big sisters of tampa bay .
our president & ceo , richard ward , sharing his nativeadvice on what motivates him and his experience in the industry .
it pays dividends for our agency to have a writer who has no problem finding inspiration , especially one who knows how to inspire in and out of the workplace .
for international women’s day , we celebrated by hosting a week of events to show support , acknowledgement and celebration of our female peers and coworkers under the theme # beboldforchange .
reader , as much as i know you ' re craving the musings of yet another agency creative director on the topic , i’ve decided to stand on principle and not preview this year’s super bowl ads . and here ' s why .
it truly took a village to make our tampa office feel like a home away from home . it was crucial that this was a tampa - led , tampa - inspired space .
in our years working with the costa rica tourism board , we’ve tried a lot of non - traditional approaches , from using a sloth as a spokesperson to window washers to embracing new digital and social platforms as early as possible . following are a few things we’ve learned that can help any modern travel brand win .
dan is responsible for developing and implementing digital initiatives and experiences for all clients . working with leaders across the agency , he ' ll provide counsel and support to various digital initiatives to help drive business sales along with the consumers ' constantly shifting digital demands .
with the rise of ad blockers and other ways for consumers to avoid messages from advertisers , the pressure is on brands to figure out how to be “welcomed” into the feeds and lives of consumers .
good content is the only way for brands to connect with the right people at the right time . but content marketing is not easy . and it ' s not luck . this presentation shares strategies for creating compelling content .
in order to reposition the newly designed toyota corolla to the millennial audience , we had to build a media plan that was as “unexpected” as the creative message . the result ? a tumblr - based digital campaign , featuring youtube influencer content , custom photography , gifs and videos , and an oculus rift - powered virtual experience .
walmart and amazon have entered agency territory . where does this leave media buyers ? and agencies ? adexchanger ' s kelly liyakasa came to our krista lang for answers .
when adweek ' s garett sloane wanted to know more about the nfl ' s partnership with twitter amplify , he came to our chris tuff . turns out big plays are being made on and off the field .
from their new brand campaign to their new store designs and new website , aaron ' s has been busy . mediapost ' s karl greenberg took notice and wrote about all the brand is doing to connect consumers to local stores .
ecommerce brands like gilt and birchbox are ramping up paid tv advertising and integrating the content into their digital and social campaigns . why ? to answer that question , adexchanger ' s kelly liyakasa came to our krista lang .
wearable tech is everywhere . but are we , as marketers , doing all we can to utilize the data available from these connected devices ? our david reeves tells urltoken how brands can and should be using it to create more meaningful relationships with their customers .
it ' s true : as much as we all want to be don draper , the world of advertising has advanced far beyond his era of tv and print . clients expect fully integrated , data - driven campaigns that deliver big roi and real - time results . so how do we , as marketers , do that ? anametrix ceo pelin thorogood asked our chris tuff for clickz .
with aaron ' s new brand campaign , we utilized humor to illustrate aaron ' s point of difference . we introduced a trio of characters in tv spots and a new tagline to show consumers that with aaron ' s , they too can own the life they want and deserve . the initial consumer response has been overwhelmingly positive , especially among nascar fans , and the campaign even got the attention of adweek ' s tim nudd .
buffalo wild wings is already the official hangout of ncaa sports . now , thanks to our popular
unseen force
campaign and the record number of overtimes in this year ' s ncaa tournament , the brand is on march madness fire ! and business insider is taking notice .
adexchanger wanted to talk to an industry veteran about dunnhumby ' s rumored acquisition of sociomantic labs for a story on shopper data , loyalty programs and the on - and offline implications for retail and cpg brands . so , naturally , they came to our krista lang .
we pitched a wearable technology panel for sxsw interactive 2014 , became part of a new age fashion show when fellow panelist alison lewis debuted a new product during the session , and incited a lively discussion about social , brand and legal implications .
what’s that , you want to visit costa rica ? but you have no idea where to start ? we’ve got you covered with the gocostarica ipad app , and newswatch tv will show you everything you need to know about it – including how to create and share your own pre - cation video . ( ocean breeze and sand sold separately . )
channels , formats , platforms… modern marketing is a massive web of brand touchpoints , which is why some companies are utilizing cross - platform attribution solutions . but what’s the best approach ? how do you tie in mobile and offline for retail ? and what are the barriers preventing mass adoption ? emarketer came to our krista lang to answer these questions and more for their report .
we ' ve all heard the term big data . but what is it , really ? and where ' s the greatest value in it for marketers and brands ? to answer this question , the atlanta business chronicle came to our richard ward .
when it comes to highly shareable , user - generated content , tumblr is in the top tier . and with its acquisition by yahoo ! , it now has the potential to compete with other top platforms like facebook and twitter in the paid game . adweek asked our chris tuff what this means for marketers and brands , and how we see it benefitting our clients .
for southeast toyota’s 2014 corolla campaign , we wanted consumers to unexpect everything about the newly redesigned vehicle . so we launched a fully integrated digital campaign that targeted millennials and spanned multiple digital and social platforms . mediapost ' s karl greenberg asked our laura bosek and southeast toyota client julie tullis to talk him through the strategy behind the new campaign .
actually , thanks to the brilliant minds who won our mobilize - developing community hackathon and the equally talented designers and developers in our offices , there are new apps for that . and mediapost wants you to know about them . ( and , you know , download them . )
according to adweek , when it comes to advertising , we own georgia . in their map of the top 50 ad agencies in the united states , shops were ranked by a combination of head count , notable clients , legacy and reputation . we ' d argue it has a lot to do with great creative work and a culture of innovation , too .
our matthew drake recently participated in the [ techcrunch disrupt sf 2013 urltoken we asked him what he learned , but we don ' t know the secret handshake , so he won ' t tell us . thankfully , psfk interviewed him and posted this story .
we don ' t just make news ( - worthy work ) . sometimes , we break news . in this case , our chris gleason helped techcrunch ' s ingrid lunden and the atlanta business chronicle ' s urvaksh karkaria break the story about adobe ' s acquisition of search discovery ' s satellite .
if the national addy awards and the north american effie awards are any indication , atlanta is on an advertising winning streak . the atlanta business chronicle is taking note , and they ' re talking to our richard ward about how we ' re doing it .
snapchats of burritos are in and five - year plans are out . just ask taco bell . so how can new and existing platforms best feed your brand that beefy , crunchy success ? for words of social wisdom , imedia again summoned our yuna park .
at its annual worldwide developers conference ( wwdc ) this week , apple announced the arrival of itunes radio . so , naturally , ad age’s john mcdermott chose our resident ios addict david reeves for the man - on - the - san - francisco - street skinny on apple’s entrance into the realm of digital music streaming , their freemium model for consumers and their appeal to marketers through iad .
snapchat , path , twitter , instagram , vine…with the social media forest growing at such a rapid pace , how will facebook compete ? imedia asked our chris tuff for the answer .
so many apps , so little time . so , how do you know what ' s out there and what ' s worth downloading ? to answer that question , imedia tapped our yuna park . and part of the answer ? playtime . that ' s the kind of advice we like .
after techcrunch broke the news that confirmed facebook ' s acquisition of crowdsourced traffic and navigation mobile app waze , adweek ' s tim peterson came straight to our chris tuff for the skinny on how this partnership will impact brands and marketers .
it ' s no secret , we ' re costa rica ' s # 1 fan . but when we saw director patrick pierson ' s
get living
video , we realized we might have some competition . so we enlisted him to help us , and mediabistro covered the resulting
anthem .
in advance of his presentation next month at their annual womm - u conference , womma interviewed our chris tuff for their all things womm blog . using client southeast toyota as an example , he ' ll drop knowledge bombs on how they were able to launch a scalable local solution that delivered true roi .
where do great ideas come from ? is there a big idea tree , or maybe an inspiration station we can visit ? that ' s what the wall street journal ' s sue shellenbarger asked our john stapleton .
after the wall street journal broke the news that facebook was incorporating the hashtag into their platform , adweek came knocking to see what our chris tuff had to say about its implications for marketers and brands .
we can ' t wait to show you more work from this client . coming soon .
1170 peachtree st ne ( 2 , 120 . 95 mi ) atlanta , georgia 30309
s who work hard for their clients to provide the best ! pleasure of working with the tampa publix team for 15 years . . . . p
the ultimate measure of a man is not where he stands in moments of comfort and convenience , but where he stands at times of challenge and controversy .
- honoring dr . martin luther king jr . # mlkday
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so excited to be part of the first # adtechlive event in atlanta ! if you’re not here , you’re missing out . . .
partnered with the national organization for women ( now ) to bring awareness and close the gender wage gap , with ‘equalitees . we would like one in every color and wear a medium for reference .
psa campaign has won in the pro bono partnership award category . learn more here :
if it ' s good enough for second graders , it ' s good enough for us .
pasta bar got the office feeling pretty sluggish . pasta la vista , productivity . # nationalpastaday urltoken
be a pain killer , not a vitamin . solve problems and apply right away . @ supernovasouth
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the gender wage gap takes center stage today ( april 10 ) in a new campaign to draw attention to equal . . .
independent agency 22sqaured , with offices in atlanta and tampa , is turning its holiday card into a g . . .
atlanta - - ( business wire ) - - videa , a cox - backed supply - side platform bringing automation and data - drive . . .
agency leader adopts unified for use across automotive , cpg , retail clients ( prweb july 22 , 2014 ) read . . .
shampoo brand engages firm with retail , social , digital expertise to create their first integrated na . . .
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the sandbox is meant to invoke a childhood feel , where “we all first learned how to be creative , ” said grindell .
the new space in tampa makes sure to incorporate elements from the original office where bottle caps were collected at every town hall meeting .
the hanging chairs are one of many nontraditional seating options in the office . other seats available : hammocks , bean bags , poofs and womb chairs .
this story first appeared in the august 8 , 2016 issue of adweek magazine . click here to subscribe .
the early chapters of snapchat ceo evan spiegel ' s public life have arguably made for a modern - day silicon valley soap opera .
the four finalists for royal caribbean ' s creative account are all smaller than incumbent jwt , and that ' s by design .
gnc , in its decision to split its ad business among three shops , has abandoned a bundled model after just a year . in early 2014 , the retailer consolidated its creative and [ … ]
adweek gathered the winners of the 2014 media plan of the year competition for a celebratory cocktail on nov . 13 , at the cool offices of digitaslbi . at the event , adweek [ … ]
after sifting through hundreds of entries , adweek is happy to present the 18 winners of the 2014 media plan of the year competition . creativity , innovation and risk - taking set these successful [ … ]
merkley + partners is getting into the juice business . the new york agency has landed creative and media planning responsibilities on florida ' s natural growers , the citrus farmers ' cooperative has confirmed . annual media spending is estimated at $ 12 million .
adbrands company profiles provide a detailed analysis of the history and current operations of leading advertisers , agencies and brands worldwide , and include a critical summary which identifies key strengths and weaknesses . adbrands account assignments tracks account management for the world ' s leading brands and companies , including details of which advertising agency handles which accounts in which countries for major markets .
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the evolution of iconstructors began over 30 years ago with the formation of wilson construction company ( wcc ) whose parent was the wilson company ( twc ) , a full service development firm based in tampa , fl . wcc started in 1981 to exclusively perform tenant build - outs for twc .
in 1991 , wilson construction company decided to expand its client base and as a result , solutions , inc . was founded by robert healy , jack wilson and , david smith . under the direction of robert healy , president of solutions , the company expanded to include offices in tampa , miami , jacksonville , and orlando with over 70 employees and the completion of more than one million square feet of space per year .
for the past 20 years , our iconstructors team has focused on “high - end” corporate office interiors , ground up bank branches , office buildings , data / networking centers , restaurants , retail , and critical infrastructure facilities throughout the state of florida . we have completed in excess of 6 , 000 projects , totaling over 15 million square feet of construction . nintey - five percent of these projects were constructed for repeat clients .
in 2009 , several years after the death of jack wilson , solution’s majority partner , robert healy , kevin murphy , michael montecalvo , tracy pritchard , and david smith founded iconstructors , llc .
in 2013 , iconstructors opened the fort lauderdale office . we welcomed the return of ed smith as vice president . ed was a member of our team for 15 years , ten of which he served as principal of the solutions miami office .
due to our persistent high standards , continued commitment to our clients , and the seamless progression to iconstructors , we are excited to say that our current path is reflective of our proud history .
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directing duo terri timely of park pictures lends the physical stamina of green bay packers linebacker clay matthews to athletes in need of an extra boost in the new campaign , “lean on me” for . . .
top spot of the week : director danny clinch , preacher introduce shinola statue of liberty timepieces with film honoring new u . s . citizens
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advertising and marketing groups abound in metro atlanta , from small at - home businesses to branches of national firms . all are overflowing with creativity , but nine outshine the rest , based on employee feedback . read on for the rundown on the best ad companies in the city , based on the ajc ' s sixth annual top 150 workplaces survey .
bkv has been a direct marketing company since 1981 . even today , it still follows the same philosophy of objective , no - nonsense , hard - numbers accountability that has worked for all these years . employees say :
i love the people . the culture of the workplace is work hard , play hard . it is challenging , fast - paced and results driven , but this allows me to push myself to exceed .
675 ponce de leon ave . ne , atlanta . 888 - 798 - 5802 .
cardlytics partners with financial institutions in the u . s . and the u . k . to run its online and mobile banking rewards programs . this passes savings to customers while giving a valuable look at when and where consumers are spending their money . that insight translates to more targeted marketing and advertising . employees say :
it ' s exciting work and my co - workers are amazing people ,
and ,
we ' re doing great things and i ' m a part of that .
founded in 1986 as an athlete management and marketing firm , cse helps businesses and brands connect with consumers and fans through sponsorships , digital media content creation , social media campaigns , communications and pr , talent management and more . employees say :
i am able to set my own path and focus on the areas that allow me to bring the most value to the company ,
and ,
cse is filled with incredible people that make coming to work every day fun .
displayit is a producer of portable displays and large - format graphics for trade shows and other face - to - face marketing events . whether a client needs basic tabletop covers or signage , personalized kiosks , or outdoor displays , displayit can help them put their best marketing foot forward . employees say :
i work with great people and for great people . from the day i first started , i felt important and appreciated . it is easy to come to work when you love what you do and the people you work with .
jackson spalding is one of the largest independent marketing communications firms in the southeast , with offices in atlanta , athens and dallas , texas . it serves organizations that have values and passions matching its own from
the premiering to the preeminent
with clients including chick - fil - a , children ' s healthcare of atlanta , delta air lines and primrose schools .