brilliance auto group ( officially huachen group auto holding co. , ltd. ) is a chinese automobile manufacturer headquartered in shenyang .

its products include automobiles , microvans , and automotive components .

its principal activity is the design , development , manufacture and sale of passenger cars sold under the brilliance brand .

brilliance auto group holds a 42.48 % shareholding in the bermuda-incorporated brilliance china automotive holdings limited , which is listed on the frankfurt and hong kong stock exchanges .

brilliance china automotive holdings in turn holds 50 % of bmw brilliance , a joint venture with bmw which produces , distributes and sells bmw passenger cars in mainland china .

brilliance china automotive holdings also holds 60.9 % of shenyang brilliance jinbei automobile co. , ltd. , which designs , develops , manufactures and sells minibuses sold under the jinbei brand .

in 2010 , brilliance auto group and its subsidiaries had an annual production capacity of 800,000 vehicles although capacity additions may have come on-line since .

in 2012 , the company manufactured almost 650,000 vehicles , the 8th-largest production of any chinese vehicle maker that year .

roughly 70 % of production was consumer sedans .

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2001 : huachen ( brilliance ) auto group became the new parent company of jinbei auto .
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brilliance auto , established in 2002 , markets the ( sub - ) brands brilliance , huasong and jinbei in china and has a manufacturing joint venture with bmw .
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brilliance auto specializes in helping people drive the cars they want . we are the people’s dealership in union , nj !
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the 49 percent shenyang brilliance jinbei shares were valued at 1 yuan , according to brilliance china ' s announcement .
in 2006 , brilliance secured a deal to ship 158 , 000 sedans to europe over a five - year period , the largest auto order ever from the developed world for a chinese auto maker .
and on august 27 , 2014 , another brilliance model on the russian market - the brilliance h530 sedan - premiered .
brilliance auto located at 585 chestnut st in union , nj services vehicles for ac and heating repair , auto repair , brake repair , diagnostic services , electrical repair , engine repair , used car dealers , general maintenance . call ( 908 ) 688 - 6800 to book an appointment or to hear more about the services of brilliance auto .
chinese automaker brilliance , a . k . a . , hauchen , is possibly going to be showing their brilliance bs2 …
hi everyone i am making videos of different car companies from a number of different counties and now i am introducing the chinese car company brilliance sit down and enjoy thumbs up comment much appreciate it : - ) 1 . brilliance bs2 2 . brilliance bc3 3 . brilliance bs4 4 . brilliance bs6 5 . jinbei
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brilliance auto group is a holding company that unites several automotive companies . it ranks 7th in the ranking of the largest automakers in china .
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brilliance auto group is china ' s first automobile company , which has long and closely cooperated with the german concern bmw and is a strategic partner .
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brilliance has halted shipments of the bs4 and bs6 sedans . hans - ulrich sachs , the chief of brilliance ' s former european importer , said in march that sales were poor because brilliance refused to cut prices .
may have been branded as tayo auto grandhiland . when fighting commenced in 2011 , there were at least 15 , 000 zx auto pick - ups already in the country .
brilliance brings to the joint venture a large network of 500 auto dealerships across china , with annual vehicle sales of 570 , 000 , as well as its expertise in the auto sale industry , while caixabank brings extensive experience in auto financing via dealerships and risk management expertise , and bea its expertise in chinese banking and financial markets .
2002 : jinbei grace ( derived from toyota granvia ) rolled off the line on june 21 . huachen ( brilliance ) auto holding was founded on september 16 .
designed by pininfarina and integratingcutting - edge automotive technologies , the brilliance h530 , the star of the brilliance family , is elegant , reliable and dynamic .
the two companies announced on wednesday the binding framework cooperation agreement covering two transactions - hong kong listed brilliance china will acquire a 100 percent holding in shenyang brilliance jinbei automobile co , then sell 49 percent of its shares to the french auto maker .
the munich - based auto maker has been working with brilliance since 2003 , and builds the x1 offroader as well as long - wheelbase versions of its 3 - series and 5 - series cars in plants run by bmw brilliance automotive in china .
case in point is the announcement this week by saipa , iran ' s second largest auto producer , of a joint venture with a chinese company called brilliance . the two firms launched production lines for two new medium sized cars based on brilliance designs .
brilliance auto may have to suspend its plans to export vehicles to the european market for not reaching new european union ( eu ) emissions standards , according to the economic observer .
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less famous than its rugs , iran ' s auto industry is a cornerstone of its economy .
we asked some of the bmw guys working together with brilliance in china and that is how we got the information that brilliance stopped everything ,
sachs said .
before 2001 : the history of brilliance auto can be traced back to shenyang auto works , which was founded in 1958 on basis of an auto repair workshop run by the northeast road administration . in 1978 shenyang auto works became part of the newly - launched shenyang automotive industry co . , which founded jinbei auto ten years later . the first jinbei - brand mini bus , which featured toyota technology , was launched in 1989 . in 1991 , shenyang jinbei bus was established , entered an alliance with general motors , and rolled out the first haise / hiace van . faw took control of jinbei auto in 1995 . working with gm , jinbei rolled out chevrolet trailblazer in december 2000 .
zhongxing auto ( zxauto ) , a jv of taiwan unite leading co . and hebei tianye automobile group
, and zx auto states that the majority of its exports are in the form of these kits .
a total of 160 car makers and auto parts manufacturers were qualified to export their products by august .
renault group entered into a joint venture with brilliance china automotive holdings for 1 yuan to focus on the manufacture and sale of light commercial vehicles in the world ' s largest auto market .
la marca
brilliance
con sus modelos v5 y h530 se presentó en colombia .
) is an automobile marque owned by brilliance jinbei automobile co . , ltd . ,
founded in 1992 , brilliance china is engaged in the manufacture and sale of minibuses and automotive components through its major operating subsidiaries on the mainland . brilliance china holds 50 % shareholding in bmw brilliance automotive ltd . to produce and sell bmw vehicles in china .
the joint venture set up by finconsum , caixabank ' s consumer finance arm , credit gain , a subsidiary of the bank of east asia ( bea ) , and brilliance , a chinese auto manufacturer , has been granted approval from the local chinese regulator to begin financing auto purchases in the country .
as zx auto has part - ownership of a production base in this city with changling group co ltd .
based in shenyang in china , brilliance china auto makes cars , minibuses and automotive components . it has a car - making joint venture with bmw and a minibus - making joint venture with toyota .
brilliance sold just 46 bs6s in europe last year , and 321 between 2007 and 2009 .
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the 49 percent shenyang brilliance jinbei shares were valued at 1 yuan ( 15 cents ) , according to brilliance china ' s announcement . the result will turn into a restructured joint venture held by brilliance china , holding the remaining 51 percent share , and the renault group .
brilliance is china’s ninth - largest auto maker with a 2 . 6 percent market share as of the end of last year , compared with domestic leader saic’s 19 . 8 percent , according to official data .
2009 : brilliance m2 wagon was released . agreement was signed to invest in mianyang , sichuan .
brilliance v6 boasts sharp and dynamic lines , elegant and fashionable modeling , and impressive body appearance .
renault group entered into a joint venture－costing only 1 yuan ( 15 cents ) －with brilliance china automotive holdings , to focus on the manufacturing and sale of light commercial vehicles in the world ' s largest auto market .
chinese automaker brilliance came to the detroit auto show to showcase their m1 and m2 sedans , m3 sport coupe and the frv hatchback . they failed . however , they succeeded at showcasing an impressive display of engrish .
brilliance china auto , a partner of bmw , has clinched china ' s largest ever automobile export deal with a german company to sell 158 , 000 of its zhonghua cars in europe over the next five years .
by joining hands with brilliance china , renault aims to become a major lcv player in china .
the company brilliance auto group has its branches in south america , africa , asia , the middle east and russia . the company actively participates in international automobile exhibitions in different countries . all presented models invariably attract the attention of visitors . in addition to china , brilliance cars are assembled in factories in egypt , korea , russia .
dec 15 ( reuters ) - renault statement * says confirms it signed jv in china with brilliance china automotive holdings limited for production and sale of light commercial vehicules * * says jv with brilliance . . .
the joint venture will be called brilliance bea auto finance company ( bbafc ) and has share capital of 800 million yuan ( around 115 million euro ) . brilliance controls 55 % of capital , while finconsum and credit gain hold 22 . 5 % each . the company will have its headquarters in pudong , the financial district of shanghai .
brilliance won ' t say when it will resume european sales of the bs6 ( shown ) and bs4 .
chinese automakers , from state auto group saic motor corp . to warren buffet - backed byd auto co . are also working harder than ever to raise their domestic profiles to compete with rivals such as volkswagen , toyota motor corp . and honda motor co .
don ' t hesitate to call briliance auto in union , nja . we are committed to your satisfaction . call us today .
the statement by moheebin - nejad was a warning shot by the auto part manufacturers to the auto producers not to not jump in bed with the chinese , who will privilege their own parts manufacturers , thereby reducing the prospects of iran ' s domestic industry .
at present , brilliance auto group has four listed companies ( brilliance china automotive holdings co . , ltd . , shanghai shenhua holdings co . , ltd . , jinbei automotive co . , ltd . , xinchen china power holdings co . , ltd . ) , and more than 100 wholly - owned , holding and share companies . in the business segments , brilliance auto group is specialized in r & d ; , vehicle design , manufacturing and sales of automobile , engine and core parts , as well as the automotive aftermarket business , also involved in new energy and other industries .
qi yumin , chairman of brilliance group once told the urltoken that the company had been exporting a small amount of brilliance zhonghua sedans to europe , but whether the project will continue in the future is hard to say .
bursa , m . ( 2007 ) . china automotive market review : management briefing : exports to the us . just - auto news
saipa group is iran’s second - largest auto maker and shares 90 % of the local market with another giant ikco . the two production lines were put into use in may this year . brilliance provides parts and technical support while saipa undertakes assembly .
brilliance vehicles are assembled in russia at the factory of the company derveys automobile company in the city of cherkessk .
brilliance , parent of brilliance china automotive holdings , is china ' s ninth - largest automaker with a 2 . 6 percent market share , compared with domestic leader saic ' s 19 . 8 percent , according to official data .
2011 : in january , brilliance opened a new plant in shenyang for building compact and subcompact cars ; it had a designed production capacity of 150 , 000 per year . brilliance ( zhonghua ) h530 went on sale on august 29 .
brilliance china automotive holdings has set its sights on the european passenger car market to make up for falling domestic sales .
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the two companies announced the binding framework cooperation agreement on wednesday . it covers two transactions－hong - kong - listed brilliance china will acquire a 100 percent holding in shenyang brilliance jinbei automobile , then sell 49 percent of the shares to the french automaker .
the huasong 7 , launched on november 7 , 2014 , is a 7 - seat mpv built by brilliance auto , a chinese partner of bmw . it is powered by chinese versions of bmw’s n20b20c engine ( a turbo 2 . 0l ) . the first model in brilliance’s huasong line , the mpv sits on a wheelbase of 2990mm and is 5005mm long , 1909mm wide , and 1935mm tall .
the local industry already under financial strain due to being owed money by the main auto players are now about to see their market share shrink further .
then one must consider peugeot again . the april announcement that the french auto maker is undertaking a joint venture with dongfeng motors , indicates the chinese auto market is only going to grow in importance . peugeot has traditionally seen iran as their second largest market up until 2013 when sanctions were placed on iran ' s auto makers . however , if manufacturing ramps - up in china , and continues to stagnate in iran , this will no longer be true .
mazing customer service and beautiful cars . best thing they got me approved and gave me the chance with out pre qualifying me like others . i wont mention any names . anyway im now driving my 12 audi coupe and i cant be any happier . thanks you brilliance auto .
the export prices were higher than domestic ones because brilliance auto improved the cars to ensure they met german standards , including safety and emission standards , said the newspaper report . however , the cars are still 20 percent cheaper than those of the same grade on the european market .
the enthusiasm of people like mr . scalvini could influence the global auto industry and china’s place in it . china’s quiet inroads into europe are the first test of rich markets by chinese automakers as they build dealer networks and deliver small shipments of cars to test the reaction of drivers and auto industry experts .
this will result in a restructured joint venture , with brilliance china holding the majority 51 percent stake and renault holding the remainder .
niering told automotive news europe that his company will serve more than 1 , 000 brilliance car owners in europe .
our first priority is rebuild the aftersales network to provide warranty service and regular maintenance to the brilliance owners in europe ,
niering said .
chinese carmakers have woken up to the promise of hybrid cars - like this one from byd auto , the country ' s second - largest independent automaker .
in april 19th , 2017 , brilliance auto appeared at shanghai international automobile industry exhibition with the theme of “driving by demands• living by innovations” . more than 10 types of vehicles under brilliance 3 main brands ( huasong , zhonghua and jinbei ) were shown at the exhibition , so were brilliance’s 3 types of engines . three core products , which were huasong 7 ( 2017 ) , zhonghua new v3 and jinbei f50 , were initially published . n20 engine ( bmw authorized ) and prince series engine ( 1 . 6t ) became the focus during the show .
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thank you to loly pichardo for nominating me ! ! i have now accepted the # alsicebucketchallenge and we have donated to this wonderful cause . i now nominate the entire brilliance auto team and joseph montes of the red cadillac ! ! you have 24 hours to complete this challenge ! ! # teambrillianceauto
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china is the world ' s largest auto market , with annual sales standing at some 22 million cars and double - digit growth expected over the coming years .
while sitting in the extremely uncomfortable camp - style folding chairs , brilliance auto executives rambled on and on about how happy and proud they were to be in detroit . at one point they even suggested that brilliance would soon come to the u . s . though we think its as likely as former detroit mayor , kwame kilpatrick , making a comeback run for governor . they never actually talked about their products , rather impressed upon us soulless journalists how awesome they are . though we disagree . check out their pininfarina - giugaro , bmw sponsored , porsche engineering - inspired , european 4 - star crash test designed brilliance auto m1 , m2 , m3 and frv . they ' re truly exciting . . . . . zzzzz .
jurisdiction of name of companies incorporation = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = subsidiaries shenyang brilliance jinbei automobile co . , ltd . china ningbo yuming machinery industrial co . , ltd . china shenyang xingyuandong automobile component co . , ltd . china shenyang jianhua motors engine co . , ltd . china ningbo brilliance ruixing auto components co . , ltd . china mianyang brilliance ruian automotive components co . , ltd . china shenyang jinbei automotive industry holdings co . , ltd . china shenyang xinjinbei investment and development co . , ltd . china shenyang brilliance dongxing automotive component co . , ltd . china shenyang jindong development co . , ltd . china shenyang chenfa automobile component co . , ltd . china shanghai hidea auto design co . , ltd . china shenyang brilliance power train machinery co . , ltd . china china brilliance automotive components group limited bermuda southern state investment limited bvi beston asia investment limited bvi pure shine limited bvi key choices group limited bvi brilliance china automotive finance ltd . bvi brilliance china finance limited bvi jointly controlled entities mianyang xinchen engine co . , ltd . china shenyang xinguang brilliance automobile engine co . , ltd . china bmw brilliance automotive ltd . china associated companies shenyang aerospace mitsubishi motors engine manufacturing co . , ltd . china shenyang jinbei vehicle dies manufacturing co . , ltd . china
managing director of saipa auto manufacturing company said with regard to the existence of proper infrastructures in the country the government has put support for foreign investment on its agenda . saeed madani , speaking at the second international conference on auto industry , further remarked that saipa auto manufacturing group is capable of manufacturing 945 thousand vehicles in the country plus 46 thousand in foreign sites such as syria , iraq , venezuela and sudan . . . he said negotiations have been held with volvo and expressed hope that manufacture of this brand will commence jointly , adding that at present saipa has joint cooperation with renault , nissan , kia , brilliance . . .
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brilliance auto group was approved by the government of liaoning province in 2002 . this young growing automobile manufacturer has became a large scale imperial of rmb 30 billion assets and 35 , 000 employees , which produce complete vehicles , automotive parts , core automotive parts r & d , design , sales and finance management .
with full name of brilliance automotive group holdings co . , ltd . , brilliance auto group , a wholly state - owned company , was founded in 2002 under the approval of liaoning provincial government according to the decision of the central committee . its headquarter is located in the city of shenyang , liaoning province , a national key equipment manufacturing base , which is known as “equipment department of the republic” . brilliance is the leading enterprise of liaoning automobile industry , the main force of domestic brand of chinese automobile industry , with a total of 50 thousand staff and total assets of more than 140 billion rmb .
the total sales tally of the two brilliance models from 2007 to 2009 was 502 units , according to uk - based market researcher jato dynamics .
brilliance sold 348 , 300 vehicles in 2009 , up 22 percent from a year earlier , lagging a 46 percent gain in the overall market .
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moheebin - nejad was not alone in his criticism of chinese auto makers . in an news story published in april by irna , sassan ghorbanim the secretary general of the iranian auto parts group said that chinese cars
must reduce their prices by up to 20 percent
if they are to adequately incentivize iranians away from more
loved european brands .
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march 25 , 2014 sales of the city crossover brilliance v5 - the first car from the model range of the brand in russia - were launched .
the most frustrating car process ever on 9 / 9 / 2017 i responded to a 2015 hyundai sonata , i asked if the car was still available , the response was yes . traveled from harlem get there and was informed that the car was sold . went through paperwork after paperwork nothing now when i requested my money back they are giving me a hard time with my refund . not interested in continuing this process with brilliance auto . my experience with brilliance was not brilliant .
i walked into brillance auto and 3 hours later i was back on the garden state parkway in a 2014 bmw 328i with less than 25 , 000 miles . brandan ( sales r
german luxury carmaker bmw ( bmwg . de ) expects the pace of growth of its china sales to almost halve this year , the firm ' s chief executive said on wednesday , amid a broader slowdown in the world ' s largest auto market . the firm is targeting growth of 7 - 8 percent , versus 15 percent in 2017 , bmw ceo harald krueger told reporters at china ' s main annual auto show being held in beijing . china ' s overall auto market grew just 2 . 8 percent in the first quarter of the year .
brilliance had at one point contemplated adding a bs4 wagon to its lineup , but the plan has now been postponed indefinitely , two company executives told reuters .
the transaction remains subject to customary regulatory approvals in the chinese mainland and hong kong , and is subject to the approval of brilliance china ' s shareholders .
. . . exhibit 8 . 1 list of significant subsidiaries , jointly controlled entities and associated companies of brilliance china automotive as of december 31 , 2007 .
in germany , hans - ulrich sachs , a former volkswagen executive who is chairman of hso motors europe , is signing on dealers to sell the brilliance bs6 , a comfortable sedan with a vague resemblance to a midsize bmw . indeed , brilliance assembles bmw’s 3 and 5 series cars for the domestic chinese market .
so iranians should expect to see more chinese cars on the street , and perhaps the next batch of peugeot cars will be chinese produced and delivered at chahbahar . in the long run whether iran ' s auto part makers like it or not , the chinese are here to stay and the brilliance / saipa tie - up is just the beginning .
brilliance auto did not reveal the prices of the exported cars but thursday ' s beijing news quoted an anonymous insider involved in the deal as saying that the first batch of the zhonghua zunchi cars were priced between 19 , 000 euro and 23 , 000 euro each and the zhonghua junjie cars at between 16 , 000 euro and 18 , 000 euro .
website modifications also included changing the year of the company ' s formation from 1999 to 1949 although 1999 remained referenced as the year zx auto was
transformed into a joint venture company .
despite a gentle easing in national economic growth in 2013 , china’s auto sector grew 15 . 7 percent to 17 . 9 million passenger vehicles , according to the china association of automobile manufacturers .
i have been an avid auto iran industry watcher in recent years , and with sanctions relief on the horizon , opening the door to a more mature industry , it seems anything is possible .
please don ' t let the name of the name of the business deceive you as many people in previous reviews indicated . i called brilliance auto in sept 17 to inquire 15 hyundai sonata , the loan process was so frustrating and not the norm . the requested that they wanted 10 references , i stopped the process a . . . read the full review
officially known as huachen group auto holding co . , ltd . , is a chinese automobile manufacturer headquartered in shenyang , liaoning , china . the company manufactures a range of products for the automotive industry , including automobiles , microvans , and automotive components , but its principal activity is the design , development , manufacture and sale of passenger cars under the brilliance brand .
brilliance sold just 46 bs6s in 2009 and 181 bs4s , jato ' s data shows . sales of the bs6 never recovered from poor crash test results in 2007 .
china , which overtook the united states as the world ' s biggest auto market in 2009 , has become a safe haven for general motors co . and other producers battered by a steep industry downturn .
ruixiang wang , president of china machinery industry federation , visited and investigated brilliance exhibition stand . he highly praised the high - end customized mpv - - - huasong 7 .
dynamicand trendy , the brilliance h320 is an a - class hatchback for young people . afine - tuned chassis and eps are sure to provide the ultimate in driving pleasure !
once again , brilliance makes a powerful design statement that embodies you - your success , your potential , your dreams - in every line and curve . a natural leader .
german luxury carmaker bmw expects the pace of growth of its china sales to almost halve this year , the firm ' s chief executive said on wednesday , amid a broader slowdown in the world ' s largest auto market . the firm is targeting growth of 7 - 8 percent , versus 15 percent in 2017 , bmw ceo harald krueger told reporters at china ' s main annual auto show being held in beijing .
saipa ' s management team and a delegation from china ' s brilliance auto held a meeting on november 23 confirming the arrival of several new models in the local market . mehdi jamali , saipa’s ceo , said that the two companies are set to expand their joint operations in iran , persian khodro reported on november 25 . in addition to brilliance , saipa has been able to forge deals with renault , citroen , and kia in recent months . “the saipa - brilliance jv will enable the two businesses to claim a bigger share both in the local and regional markets , ” he said . he named reliability and high quality as two major reasons for the success of the jv’s products among iranian car buyers and added : “we will introduce new models in the market shortly , ” further noting “saipa and brilliance are aiming to export the jointly produced vehicles to the neighboring countries . ” “in the first production phase 40 % of the parts needed for the cars were made locally , and the number is to ramp up to 70 % in the upcoming three years . ” according to rules of local production , as per any jv deal , 20 % of production technology must be transferred to iran . jamali also said that the saipa - brilliance jv is aiming to increase its share in the domestic market through introducing new models , improving quality and lowering prices . leung ping ching , head of the chinese delegation said : “brilliance has been monitoring activities of saipa under the brand ' s name closely . ” ching named saipa as one of the leading automotive companies in the region and said brilliance is aiming to expand its presence in the middle east further adding : “saipa seems to be the ideal partner for the purpose . ” there also have been rounds of talks between the two companies about bilateral collaborations in the auto parts industry . “hopefully the required platform for auto parts production will be established soon . ”
during the visit , the chinese delegation studied subsidiary pars khodro sites and mega motors , saipa’s largest parts production subordinate . saipa and brilliance started their joint production line in karaj , west of tehran last may . the assembly lines are for production of the brand ' s h220 h230 , h320 and h330 models . there are also a limited number of brilliance v5 suv models for sale in the second hand market . according to earlier reports , saipa is set to manufacture an estimated 60 , 000 brilliance cars by the end of next iranian calendar year in march 2017 . at the time saipa’s director general , saeed madani was quoted by the local media as saying that the chinese company invested $ 60 million for starting the production lines . earlier this month , pars khodro , which assembles the models announced it would be bringing the c3 crossover model to the iranian market . the car dubbed brilliance c3 in china is the largest of the range , asre khodro reported on november 13 . the vehicle has already gone on display at a pars khodro showroom in tehran with the same brand name . it is estimated to be priced at 550 million rials ( $ 15 , 280 at market exchange rate ) to 600 million rials ( $ 16 , 700 ) , according to the company’s official literature . it has a 1 . 5 - liter engine and comes with both manual and automatic transmissions . with some 800 , 000 cars manufactured , brilliance is the world’s 23rd largest auto manufacturer and china’s seventh company active in the auto industry regarding the number of vehicles produced during 2013 . brilliance has been exporting to more than 80 countries worldwide . also , bmw and brilliance have been collaborating for over ten years in china , and the company manufactures bmw three and five series vehicles as well the x1 suv . many of the bmw design elements can be spotted in the brilliance cars in the local market .
sachs told ane that last autumn he found out through contacts in china that brilliance had stopped the engineering work needed to get its cars ready to meet european safety and emission standards .
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stylish , environment friendly , powerful and spacious , the brilliance h220 is the next - generation hatchback for passionate young achievers . 4170×1703×1482mm size provides a“ spacious interior in a small car” .
perhaps saipa ' s announcement of the ultra - affordable brilliance cars ( priced at under usd $ 10 , 000 ) is the first sign in the future dominance of chinese brands .
an official of brilliance also claimed earlier that the company has no immediate plans of entering the european market again .
we might give up the plan in the end for not reaching the emission standard .
brilliance ' s advance to europe didn ' t go well with the
crash event
, and the bankrupt of its european agent , he explained .
a brilliance executive in china told reuters last month that the company would look to start sales again in europe with products that could meet new eu emissions standards sometime in the future .
founded in may 2003 , bmw brilliance automotive ltd . is a joint venture between the bmw group and brilliance china automotive holdings ltd . business operations include production , r & d ; , sales , after - sales services and purchasing of bmw automobiles in china . bmw brilliance has a state - of - the - art production base in shenyang , liaoning province – an industrial heartland of china – and has been the top taxpayer in shenyang for eleven consecutive years . it has a branch company in beijing and an extensive national sales and service network .
brilliancespecial vehicle - ruixiang wang , president of china machinery industry federation , visited and investigated brilliance exhibition stand . he highly praised the high - end customized mpv - - - huasong 7 .
bmw declined to comment about the details of the contract extension between the two companies , or say whether this entailed more ambitious expansion plans . brilliance china automotive holdings also declined to comment .
the new bmw ix3 will be launched on the chinese car market in 2020 , manufactured locally by the brilliance - bmw joint venture . it will be bmw’s first all - electric suv .
from efficientdynamics , a strategy which maximizes performance but minimizes consumption , to cutting - edge sustainable production and the introduction of bmw 5s dealer certification in china , bmw brilliance is proactively reducing emissions , lowering waste and promoting sustainable development in china through innovation . bmw brilliance had the lowest corporate average fuel consumption ( cafc ) of any automotive oem in china in both 2015 and 2016 .
on january 15 2015 , bmw brilliance brought its latest nev development to the market : bmw’s first plug - in hybrid premium business sedan—— new bmw 5 series plug - in hybrid . it was fully developed by bmw brilliance and produced locally at dadong plant . in november 2016 , the all - new bmw x1 phev was approved and entered the 9th purchase tax exemption nev catalogue .
recently , an article published in the financial tribune quoted the head of the auto parts association of iran , arash moheebi - nejad , as saying that iranian buyers would likely buy european cars over chinese largely because of cultural affinity .
unimo enterprises ltd has also successfully secured its self within the auto assembly industry to assemble the zotye brand while it has also made arrangements to expand its operations to accommodate the assembly of some of the other brands marketed by the company .
for long term investors , improvement in profitability and outperformance against the industry can be important characteristics in a stock . in this article , i will take a look at brilliance chinaread more . . .
brilliance originally hoped to sell about 30 , 000 cars a year in europe . but from 2007 through 2009 , it sold only 502 sedans , according to uk - based market researcher jato dynamics .
the company aims to sell 2 , 000 self - developed zhonghua brand family cars to germany this year , said a spokeswoman for brilliance ' s car and mini - bus subsidiary shenyang jinbei automotive .
epetitively saying the cars year and make before arriving . we got there again asking to view the year and make that we viewed online . he handed us keys to two cars . neither of them being the car we viewed and asked for . then finally told us he sold the car we were originally asking for . such a waste of time . so ironic the name is brilliance auto when dan , wasn ' t so brilliant .
three bad things brilliance auto did to me . first , they are reluctant to paid off the loan for the car i traded it . more than 45 days passed and because of that a blemish was put on my credit history . second , the power train warranty i purchased , i don ' t want it any more . they could not even provide me a phone number or a brochure or the name of a responsible party to call if my car breaks . it is a bad bad experience purchasing a car with brilliance auto . third , customer service
sucks .
they do not return phone calls . they do not give last names to start either . the owner says ,
we value honesty and integrity in everything . . .
i still don ' t know what he meant by that . i made an appointment with the service department to check a malfunction on the dashboard . i made this appointment with two weeks in advanced . i arrived there on time as agreed . they asked me if i was going to wait , and i said , yes . four - hours - later , i was tired , hungry , and exhausted , and i briefed them about my car . the manager said that they don ' t have a technician to look into my car that day . i reached the limits of my patience and being lied to , from day one . all i see at brilliance auto are lies , dishonesty , deceptive practices , etc etc . customer service
sucks
from day one . and it is a shame that business like this one still exist in new jersey . and my only message to you brilliance auto is this ,
the arc of the moral universe is long but it bends toward justice .
iran and its neighboring countries have great demand for cars . our government has required localized production . so we work with brilliance not only for the two production lines . we also need localized tools production rather than relying on imported tools . i hope brilliance invests directly in local factories . we also hope to expand into the middle east market ,
ramin manafi , project manager of saipa , said .
iran is an important platform in the middle east for the brilliance group . we follow the practice of “first trade , then invest” in overseas markets . we have developed trade with saipa group for many years . the transition to investment started in 2013 . it took less than two years on the construction of the production lines ,
qi yumin , chairman of brilliance china automotive holdings ltd . , said .
brilliance is one of the few chinese automakers that has managed to squeeze into the highly competitive european market , dominated by volkswagen ag , psa / peugeot - citroen sa and fiat s . p . a .
measuring brilliance china automotive holdings limited’s ( sehk : 1114 ) track record of past performance is a valuable exercise for investors . it allows us to understand whether or not the company has metread more . . .
analysts are bullish on these following companies : goodbaby international holdings , brilliance china automotive holdings , li ning . these companies are relatively strong financially , and have a great outlook in terms ofread more . . .
even so , china carmakers are starting to come under pressure . growth rates , while impressive , are slowing : jd power and associates estimates chinese auto sales will rise 9 . 7 % this year , less than half the year - ago increase .
the companies that own these factories and do the final assembly are not necessarily affiliated with zx auto . such assembly has commenced in egypt , iran , and jordan , where a 5 , 000 unit / year factory was under construction as of 2008 .
auto export disputes have reached a peak in china ,
warned wang qinhua , an official with the ministry of commerce , adding that chinese automakers would face increasing risks of anti - dumping charges when they started to export cars to developed countries .
brilliance had claimed to export 158 , 000 sedans to europe over a five - year period four years ago , however , the outcome was not as optimistic . jato dynamics , a u . k . - based market research company said brilliance only sold 502 units of its bs4 and bs6 models from 2007 to 2009 , and 46 units of its bs6 , 181 , and bs4 models last year in the european market .
chery , the country ' s largest independent carmaker , has twice delayed its u . s . rollout . brilliance auto , a smaller chinese carmaker that sells sedans in europe , and geely , china ' s third - largest independent automaker , have postponed their u . s . push . while all three are reportedly looking to jumpstart exports to the united states in 2009 or 2010 , some analysts predict it won ' t happen for another five years at least .
in 2003 , the bmw group achieved a new development cornerstone in china . in may , bmw brilliance , the joint venture by the bmw group and brilliance automotive was set up with production base located in shenyang . after more than a decade of development , bmw brilliance now has two plants in shenyang ( dadong and tiexi ) as well as an engine plant . the new plant dadong ( expansion ) was officially opened on 19 may 2017 . with the addition of the new plant , the annual capacity of bmw brilliance can be increased gradually to 450 , 000 units according to market demand . during the past 5 years , bmw group has invested a total capital of over €2 billion in china . moreover , the r & d centre of tiexi plant has been put into use and the new engine plant near tiexi was opened in january 2016 .
let’s talk about the popular brilliance china automotive holdings limited ( sehk : 1114 ) . the company’s shares saw significant share price volatility over the past couple of months on the sehk , rising toread more . . .
germany ' s bmw and its joint venture partner brilliance automotive group holdings have agreed to expand production capacity at bmw brilliance automotive ' s ( bba ) two sites in china to a total 520 , 000 bmw brand vehicles in 2019 , bmw said . in addition , it said the two companies had agreed that the all - electric bmw ix3 , to be produced by bba from 2020 , would be exported from china to other markets .
frankfurt ( reuters ) - bmw said on monday it had extended its joint venture with brilliance china automotive holdings until 2028 , a move which analysts say would help both companies continue expanding in the world’s largest car market .
brilliance’s setback in the european market rings alarm bells for ambitious chinese automakers gearing up to enter the global arena , and highlights the benefits of buying up western brands and technologies as a short - cut to success abroad .
alma is a great saleswoman . she basically was running the show when i went in to look at a bmw 328i xdrive . unfortunately , everyone else takes forever . the list price was $ 22 , 000 and no where on cargurus or the business web site did brilliance auto state that this was after an expected $ 2000 down payment . there was little negotiation , the manager tried to give the run around . it was a frustrating experience . the company blew the deal for alma .
brilliance ' s european export plan comes as it posted a 38 per cent fall in zhonghua car sales year on year in the first five months of the year to about 4 , 600 cars , according to the spokeswoman .
in 2012 , karen purchased a used car dealership in union , nj . the initial business hours where 9 : 00 am to 5 : 00 pm monday through friday and saturdays 9 : 00 am to 12 : 00 pm . business hours were immediately expanded to 9 : 00 am to 9 : 00 pm monday through saturday . karen immediately began cultivating relationships in the community and surrounding new car dealerships began to purchase from them . within the first year , they grossed 6 . 8 million dollars . in 2013 , they launched brilliantly certified that includes a 200 point inspection and lifetime power train warranty . by superseding customer expectations in service and quality , brilliance auto has become one of the top certified pre - owned car dealerships . staff and customers immediately become part of the brilliance auto family . karen cultivates the family through personal development , social media , staff outings and staff and customer holiday barbecues and meals . we are okay with being number two because our customers are number one . .
the very first photos of the all new bmw 5 - series l sedan , the long - wheelbase variant of the new bmw 5 - series . the 5 - series l will debut on the shanghai auto show in april and hit the chinese car market soon thereafter .
this type of cooperation is also conducive to technological upgrading and local economic development . it’s just as good for consumers . chinese sedans have won a good reputation by virtue of its cost performance . iran is also working on new incentives to encourage foreign capital into auto manufacturing .
the head of brilliance ' s former importer for europe , hans - ulrich sachs , told automotive news europe in march that another reason the automaker struggled is because it refused to lower the starting prices on the bs6 and bs4 .
in december 2017 , brilliance china automotive holdings limited ( sehk : 1114 ) released its most recent earnings announcement , which revealed that the business experienced a strong tailwind , eventuating to a double - digit earnings growthread more . . .
in 2006 , it secured a deal with sachs , a former volkswagen ag executive who also helped launch hyundai in germany , to ship 158 , 000 sedans to europe over a five - year period , the largest auto order ever for a chinese manufacturer from the developed world .
having established itself as one of china’s premium automotive manufacturers , bmw brilliance is striving for greater progress by increasing localization , introducing more new and advanced products and technologies and pursuing long - term , sustainable development . a responsible corporate citizen of china , bmw brilliance will continue to give back to society by investing in social responsible programs , developing sustainable products in a more sustainable way and providing customers with the premium quality products and services that the bmw brand is renowned for .
the new bmw 1 - series sedan has been unveiled on the 2016 guangzhou auto show , the single most important debut for the bmw brand in china this year . the 1 - series sedan is a compact premium car , relatively small but luxurious and fitted with loads of goodies .
here at brilliance auto we provide a good selection with our passionate commitment to our customers . any vehicle purchase requires trust and confidence in the company from whom you are buying your vehicle from . we value honesty and integrity in everything we do and stand behind every vehicle . we strive to be the peoples dealer of your choice for any vehicle or purchase . whether you pay cash , have excellent credit or are currently credit challenged - rest assured that we will treat you with the same respect and service that you expect .
march 28 ( reuters ) - brilliance china automotive holdings ltd : * fy revenue rmb5 . 30 billion versus rmb5 . 13 bln * fy profit attributable rmb4 . 38 billion versus rmb3 . 68 billion source text for eikon : . . .
brilliance management said in april the company aimed to sell 20 , 000 zhonghua cars this year , after sales plunged 57 . 1 per cent to 10 , 982 last year amid strong competition and a tightening of consumer credit by the government .
the chinese are taking these lessons to heart . because of bad publicity from the copycat lawsuits and safety concerns , chinese officials have tightened safety regulations and pressured carmakers to move beyond cheap knockoffs to original designs . china ' s leading auto executives no longer boast about competing on pricing alone .


hurley is an american multinational corporation that is engaged in the design , development , manufacturing , worldwide marketing and selling of surf apparel and accessories .

the company is headquartered in costa mesa , california .

since 2002 , hurley has been owned by nike , inc .

hurley international

ask a question about working or interviewing at hurley international . our community is ready to answer .
nike said today it has named apparel veteran roger wyett as chief executive officer of hurley international , its action - sports affiliate , replacing founder bob hurley .
bob hurley , who founded california surf apparel company hurley international llc in 1998 and sold it to nike in 2002 , will retire as hurley ' s chief executive and transition to a new role within the company , nike announced tuesday .
surfwear maker hurley international said monday it has named former surfing pro dean quinn its new national sales manager . quinn , who will assume his new duties april 15 , replaces michael lesher , who resigned from the costa mesa - based company last month for personal reasons . quinn began working with founder bob hurley five years ago when hurley was running billabong usa . hurley broke from that company in 1998 to launch his own brand .
making a major splash at a key industry trade show , local surfwear guru bob hurley ' s new line premiered to rave reviews last week . hurley announced this summer that he will leave billabong to form his own surfwear company , and buyers swarmed side - by - side displays of the hurley international and billabong spring collections at the action sports retailer trade expo .
hurley had been interim chief executive since june 4 , 2012 , after having served as chief executive from 2002 to october 2007 . he served as hurley president from 1999 to 2002 .
bob coombes , vice president and general manager of of hurley , takes on management of the business at hurley , reporting to jayme martin , nike vice president and general manager of global categories .
in a 2012 interview with the orange county register , hurley described the decision to sell to nike .
michael lesher , sales director at surf - wear maker hurley international , said thursday he resigned from the costa mesa company for personal reasons . lesher has worked for more than 13 years with company owner bob hurley , who was the licensee for billabong usa before leaving to launch his own brand in 1998 . lesher , 47 , said he plans to take up to six months off to spend time with his family before returning to work in the industry . hurley could not be reached for comment .
hurley oversaw product development and design , advertising and marketing for the nike subsidiary , which has approximately 350 employees .
chat with a hurley expert to find the right gear for you . available 8am - 5pm pt , monday thru friday
in a deal that is likely to send shockwaves through southern california ' s surfwear businesses , industry icon bob hurley has sold his company in costa mesa to giant nike inc . the terms of the sale were not disclosed . but in acquiring hurley international , nike , which has been trying for years to break into the burgeoning market for surf , skate and snowboard clothes , is picking up one of the industry ' s hottest brands that last year did about $ 70 million in business .
when respected orange county surfwear maker bob hurley split from billabong in 1998 and launched his own business , the frog house was there for him . the frog house surfboard shop , in newport beach , immediately opened up rack space for the new brand on the block , hurley international , which has since mushroomed into a $ 70 - million a year business . that ' s how it works in the surf and skating and snowboarding apparel industry : the shops support the locals and help keep outsiders at bay .
billabong australia said wednesday it will put together its own management team to head the company ' s u . s . operations . company founder gordon merchant , who will oversee the enterprise , is
well advanced
in enlisting some of the u . s . surf industry ' s
most respected people
to guide the operation , billabong said in a statement . the announcement comes 11 weeks after surfwear industry titan bob hurley announced he would split from billabong to launch his own beachwear line , hurley international .
before joining nike , he was owner of hurley surfboards from 1979 to 1983 . he served as president of billabong usa from 1983 to 1999 .
bob hurley will become chairman of the costa mesa , calif . - based action sportswear company he founded in 1999 and remain
actively involved in the company day to day ,
nike said in a news release . nike bought hurley - - a surf , skate and snowboard teen - lifestyle apparel brand - - in 2002 .
a body found in a san diego alley is believed to be that of a huntington beach man missing for several days , police said tuesday . dane williams , 23 , was last seen by friends about 1 : 30 a . m . saturday leaving a bar in the gaslamp quarter , where he had been attending a trade show with his employer , surf clothing manufacturer hurley international . about 6 : 30 a . m . tuesday , police found a body they believe is williams ' wrapped in a blanket .
in hurley ' s new role , nike said in the release ,
he will focus on building and cultivating the ( surfing ) community and extending nike ' s relationships with elite athletes .
wyett , 51 , has held apparel posts at nike , puma usa , walt disney co . and hurley . nike said wyett expressed a desire to move back to southern california after serving as vice president of global apparel at nike headquarters near beaverton since 2006 .
hurley is a surf company owned by nike . they were bought out in 1999 . it ' s a great company to work for . since it ' s owned by nike , all of our hr policies and many of our operational aspects of the business are inline with the nike corporate structure .
bob is a legend in the surf and action sports industry who grew his passion into a globally recognized brand that stands for creativity , innovation and community ,
nike chief executive mark parker said in a news release .
we look forward to continuing our work together to build the hurley brand globally .
management sucks at hurley , they all talk behind your back and always have something to say about you ( in a bad way ) . the pay sucks and overwork you . the hardest part of this job is definitely dealing with the managers who don ' t have any common sense . they also hate any questions . do not recommend coming here .
i was star employee after 3 weeks of working for hurley . i received many awards and gift - cards for winning events we had placed at our store . i was made a key holder after 6 months , and then sales lead the following years . my manager got a new position at another location and she ended up leaving . the new manager , who came from the san marcos hurley had something against me . she publicly humiliated me and cussed me out in front of employees and customers . i have never been so upset with a company before , and nike owns them . i pray this never happens to anyone else , because i was planning on working for them for a long time .
working with nike , we ' ve been able to connect the world ' s best surfers with the most innovative products to inspire riders everywhere ,
hurley said in the release .
now i look forward to focusing on what i love most - - spending my time with the community and growing the sport with the athletes who push the limits of what ' s possible .
converse and hurley , its affiliate brands , and nike golf comprise nike ' s other businesses . nike sells to thousands of us retail accounts , which include a mix of footwear stores ; sporting goods stores ; athletic specialty stores ; department stores ; skate , tennis , and golf shops ; and other retail accounts . during 2016 , nike ' s three largest customers accounted for more than 25 % of us sales .
each nike brand geographic segment operates predominantly in one industry namely , the design , development , marketing and selling of athletic footwear , apparel and equipment . the segments include results for the nike , jordan and hurley brands . the company ' s nike brand dtc operations are managed within each geographic operating segment . converse is also a reportable segment and operates in one industry : the design , marketing , licensing and selling of casual sneakers , apparel , and accessories .
fleet - of - footwear nike , named for the greek goddess of victory , is the world ' s # 1 shoe and apparel company . nike designs , develops , and sells a variety of products and services to help in playing basketball and soccer ( football ) , as well as in running , men ' s and women ' s training , and other action sports . under its namesake brand , nike also markets sports - inspired products for children and various competitive and recreational activities , such as golf , tennis , and walking , and sportswear by converse and hurley . nike sells through more than 1 , 000 - owned retail stores worldwide , an e - commerce site , and to thousands of retail accounts , independent distributors , and licensees .
jill stanton , a 10 - year nike veteran who in september was named vice president , apparel , for nike ' s u . s . region , will replace wyett and oversee nike ' s $ 4 . 6 billion global apparel business , the company said .
joe serino , nike ' s vice president , general manager , of asia pacific apparel , will take stanton ' s place . serino joined nike in 2004 after working in menswear at calvin klein and j . crew .
nike also appointed jayme martin vice president of the americas region . he was vice president of footwear in nike ' s europe , middle east and africa region . - - brent hunsberger : 503 - 221 - 8359 ; brenthunsberger @ urltoken
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nike operates in six geographic segments : north america , western europe , central & eastern europe , greater china , japan , and emerging markets . almost all of the company ' s branded footwear and apparel is made by third - party manufacturers outside of the us , mainly in vietnam , china , and indonesia . its equipment products are made both in the us and abroad .
nike sells its products to retail accounts through its own direct - to - consumer operations and through a mix of independent distributors , licensees , and sales representatives worldwide . the company sells to thousands of retail accounts and operates more than 40 distribution centers outside of the us .
nike is based near beaverton , oregon ; it has a 400 - acre site with more than 40 buildings . in fiscal 2016 ( may year end ) north america accounted for 46 % of sales , western europe ( 18 % ) , greater china ( 12 % ) , emerging markets ( 11 % ) , central & eastern europe ( 4 % ) , and japan ( 3 % ) . other operations account for the rest of its revenues .
in the us nike owns a full product line distribution center in memphis , tennessee , and four other distribution centers , three of which are leased , also in memphis . nike brand apparel and equipment are also shipped from its foothill ranch , california distribution center , which the company leases . the company also owns or leases distribution and customer service facilities outside the united states . the most significant are the distribution facilities located in laakdal , belgium ; taicang , china ; tomisato , japan and incheon , korea , all of which the company owns .
the company has branch offices and subsidiaries in argentina , australia , austria , belgium , bermuda , brazil , canada , chile , china , croatia , cyprus , the czech republic , denmark , finland , france , germany , greece , hong kong , hungary , india , indonesia , ireland , israel , italy , japan , korea , malaysia , mexico , new zealand , the netherlands , norway , panama , the philippines , poland , portugal , russia , singapore , slovakia , slovenia , south africa , spain , sri lanka , sweden , switzerland , taiwan , thailand , turkey , the uae , the uk , the us , uruguay , and vietnam .
worldwide , nike sells its products to retail accounts , through nike - owned retail stores and internet websites , and through a mix of independent distributors and licensees . nike also sells its products to wholesale customers and directly to consumers through its direct to consumer operations . it also enters into licensing agreements that permit unaffiliated parties to make and sell certain apparel , digital devices and applications , and other equipment designed for sports activities .
the company sells to thousands of retail accounts and ships products from more than 40 distribution centers outside of the us .
nike markets its footwear and other products globally through diverse advertising and promotional programs and campaigns , including print , social media , online advertising , and endorsement contracts with celebrity athletes . total advertising and promotion expenses were about $ 3 . 3 million , $ 3 . 2 million and $ 3 . 0 million for 2016 , 2015 , and 2014 , respectively .
during fiscal 2014 , nike ' s three largest customers helped to bring in 25 % of us sales . during the same reporting period , the company ' s three largest customers outside of the us accounted for 13 % , of total non - us sales .
the company is supplied by approximately 142 footwear factories located in 15 countries and is supplied by approximately 394 apparel factories located in 39 countries .
in fiscal 2016 net sales increased by 6 % due to higher north america and greater china revenues partially offset by decreased sales from emerging markets .
excluding changes in foreign currency exchange rates , north america revenues increased primarily due to growth in its sportswear , jordan brand and running categories . direct - to - consumer revenues grew fueled by strong online sales growth , the addition of new stores . and comparable store sales growth .
currency - neutral footwear revenue growth was attributable to higher revenues in most key categories , led by the jordan brand , sportswear , running and women ' s training . apparel revenue growth was driven by its sportswear and men ' s training categories .
in fiscal 2016 , net income increased by 15 % due to higher sales .
net cash provided by the operating activities decreased by $ 1 . 5 billion due to changes in accounts payable , accrued liabilities , and income tax payable .
sagging sales pushed nike ' s directors into kicking off an organizational restructure in 2017 . the firm will cut 2 % of its workforce , consolidate its six segments into four , and sharpen its focus on 12 key global cities , including new york , london , beijing , and shanghai . nike expects the majority of its growth into 2020 to come from these global trend - setting cities . the company will also reduce the number of trainer lines by a quarter .
in addition to brand strength , nike has fueled momentum by launching a stream of new products , including the nike fuelband , a digital device to track daily activity , and the flyknit , a technology designed to lighten footwear weight and improve fit . in anticipation of replacing rival reebok as the maker of nfl - branded apparel and uniforms , nike also expanded its offerings with new high - performance uniforms for all 32 nfl teams .
the company continues to diversify one of its apparel technologies , dri - fit , which is the adaptive foundation of everything from shirts to socks . key dri - fit performance products introduced in 2015 included running dri - fit knit and the nike pro bra collection .
nike invests in new technologies that increase automation , helps reduce waste and have long - term potential to increase both customization of its products and speed to market . automation is also driving growth in its higher gross margin direct - to - consumer business , led by nike . com , as part of an integrated marketplace growth strategy across its dtc and wholesale operations .
facing a slump in its golf division sales , in 2016 the company announced that it would shift away from equipment ( golf clubs , balls , and bags ) and instead focus on expanding its golf footwear and apparel business .
after a period of minimal acquisition activity , nike has picked up the pace in 2018 with two smaller acquisitions designed to bolster its technology and ability to innovate . it purchased israeli computer vision firm invertex , which does 3 - d body scanning , and northeastern us - based data analytics company zodiac . nike expects both transactions to enable its
consumer direct offense
strategy to better serve customers .
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a typical day at work was friendly . i learned order taking and filling . the management was friendly and helpful . the workplace culture was helpful . the work was fulfilling .
was free to work at my duties of designing tee and textile art . learned to go along to get along as corporate culture had taken over a trusting supporting privately owned culture . management were under qualified and fearful if you knew more than them . the hardest part of the job was dealing with corporate cut throat upper management and biased hr who put on a facade of teamwork while undermining your work behind closed doors . most enjoyable was working close to home and being around other cool people i met in my 16 years of work there .
it is a great place to gain experience . the people are very friendly , the culture is laid back and easy to support . the only dislike is that there is no place for advancement .
come in reorganize the store process items while utilizing icon service . i learned to come out of my shell and talk to people , management was helpful it felt like a family . i didn ' t think there was anything hard i enjoyed my job .
a great college student job that worked around all my schedules of classes and other things . management always understanding and great to work with . didn ' t have any problems there as i am still employed there and have been there 2 and a half years .
being in management , the company allowed us to use our own views and images on how we should run our store , while adhering to the mandatory guidelines .
high traffic flow in the facilities , surfing environment , management were not that very responsible , very competitive environment . very fun to engage with costumers
i am satisfied with my personal managers at this company but human resources for this company is not to great .
it was easy . it felt like destiny . i don ' t mean to sound glib , but it just seemed like it was meant to happen . we just always loved nike .
to the criticism of our friends , we used to run nike shoes in ads , because we thought nike made the best shoes . and i always liked michael jordan and bo jackson , and everything nike stands for about supporting athletes and innovating . we grew really fast within three years . then we started needing capital . should we take the company public , or should we get a partner ? i didn ' t want to take the company public because i would have been fired within about six months , guaranteed .
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urltoken
leslie earnest , leslie earnest covers retail businesses and restaurants for the times . she can be reached at ( 714 ) 966 - 7832 and at leslie . earnest @ urltoken
once the san diego trade show was over , many surf - wear companies headed to atlantic city , for the east coast action sports retailer expo . but it sounds like the miss america pageant , which begins at 6 tonight is capturing more attention than skateboards and surf wear .
the whole hotel is decorated with miss america memorabilia - - gowns , crowns , scepters , miss america shoes ,
said expo director overin .
meanwhile , the new billabong usa is
bursting at the seams
at its temporary irvine offices and eager to move into its new home , which is being built at the north end of irvine spectrum , president paul naude said monday . billabong ' s 80 , 000 - square - foot headquarters should be complete dec . 23 , naude said .
we ' ll have a state - of - the - art facility come the beginning of the year ,
he said .
leslie earnest , leslie earnest covers retail businesses for the times . she can be reached at ( 714 ) 966 - 7832 and at leslie . earnest @ urltoken
surfboard shaper greg noll and surfwear industry veteran john bernards intend to open their new apparel company , greg noll oceanwear , in january in san clemente .
we ' re just looking at space now ,
said bernards , chief executive of the new venture .
we ' ve already got orders rolling in the door for this sportswear , so we ' ll start out with 2 , 000 to 3 , 000 square feet .
noll , who has been shaping surfboards since 1951 , previously licensed out his name to a long beach sportswear maker .
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