parle agro is an indian private limited company that owns frooti , appy , lmn , hippo and bailey .

several parle soda brands including citra , thums up , maaza , limca and gold spot were sold to coca-cola in 1993 for a reported $ 40 million .

at the time of sale , the parle brands together had a 60 % market share in the industry .

the brand was strong in south india .

citra was phased out by 2000 to make way for coke 's international brand , sprite .

parle agro

parle agro , soon to introduce a day care centre for parleians with kids .
mohanlal chauhan is the pioneer and the mind behind the success of the present billion dollar empire – parle group , which now is separated into parle products , parle agro & parle bisleri .
keventer is the largest franchisee of parle agro ltd . which owns iconic fruit beverage brands…
reaching out to one million outlets , parle agro has also been strengthening its distribution network .
after exiting a number of categories and brands , parle agro is back to . . .
parle agro is also making inroads into the smaller non - metro markets with its carbonated jal jeera brand dishoom .
evs water products , the licensed franchisee for parle agro’s packaged drinking water brand bailey is on an expansion drive .
all three companies continue to use the family trademark name
parle
. parle agro parle agro commenced operations in 1984 . it started with beverages , and later diversified into bottled water ( 1993 ) , plastic packaging ( 1996 ) and confectionary ( 2007 ) . frooti , the first product rolled out of parle agro in 1985 , became the largest selling mango drink in india . separation from the parent company the original parle group was amicably segregated into three non - competing businesses . but a dispute over the use of
parle
brand arose , when parle agro diversified into the confectionary business , thus becoming a competitor to parle products .
in february 2008 , parle products sued parle agro for using the brand parle for competing confectionary products . later , parle agro launched its confectionery products under a new design which did not include the parle brand name . in 2009 , the bombay high court ruled that parle agro can sell its confectionery brands under the brand name
parle
or
parle confi
on condition that it clearly specifies that its products belong to a separate company , which has no relationship with parle products . vision : - to be the leaders in our business . we will stand apart from the competition by being the first in the market to innovate .
parle agro , led by prakash chauhan and his daughters . ( owner of the brands such as frooti and appy )
after exiting a number of categories and brands , parle agro is back to focusing on its flagship brand – frooti .
parle agro , today , is a rs 2 , 000 crore ( us $ 319 . 43 crore ) organization .
frooti , the first product rolled out of parle agro in 1985 , became the largest selling mango drink in india .
and since after the split ; parle company today has become three separate companies , owned by the different factions of the original chauhan family : – parle products , parle agro & parle bisleri . and when you look at them today , they somewhat look like this : –
parle agro is doubling its investments to ₹150 crore for two of its largest selling beverage brands – frooti and appy fizz .
ui beverages pvt ltd . is a franchise of parle agro and maintains the high quality standards set by the parent brand .
urgent hiring for sales officer and sales executive at the franchisee of parle agro , ishwar raj beverages pvt . ltd , patna
parle agro - a food and beverage major . keeping you updated on trends & the latest from our stable too ! ! !
parle agro , soon to introduce a day care centre for parleans with kids . encouraging women to take on larger roles . . .
16 . overall measurements of success for parle agro • from a mere rs 250 crore company 10 years ago , parlé agro is today a rs 1 , 500 - crore entity . • from just one plant in early 2000 , parlé agro now has 10 across the country for its various products .
parle agro , the creator of the fruit plus fizz category aspires to grow it to rs . 4000 crores with the launch of frooti fizz
according to chauhan , the reason why parle agro was not impacted by demonetisation can also be attributed to the product category they deal in .
today , parle agro has a global presence by exporting to more than 20 countries . it is because of their collective effort that parle agro , has transformed into a rs . 2500 cr organization , which has more than 6 lakh outlets , 76 manufacturing facilities and 3500 channel partners .
additionally , parle agro is in the process of driving a massive scale - up for appy and appy fizz with significant investments planned this year .
parle agro also takes the onus of having created the fruit - based carbonated segment in 2004 , when nobody had a brand in this segment .
new delhi : parle agro pvt . ltd is launching a fizzy version of frooti—the first brand extension for the popular mango drink launched 32 years ago .
the rs 1 , 500 - crore parle agro ' s lmn has rivals in coca - cola ' s minute maid and pepsi ' s nimbooz .
( k ) the decendents of jayantilal incorporated the defendant - company . the defendant also has used the words ' parle agro ' in its corporate name .
it is led by vijay , sharad and anup chauhan and the products listed under it are parle - g , krackjack , monaco , golden arcs , parle marie , parle hide & seek bourbon , melody , mango bite , poppins , 2 in 1 eclairs , kismi toffee bar , parle’s wafers , fulltoss , parle namkeens , etc .
parle agro is the largest indian beverage conglomerate . parle agro was established in 1985 with one sole purpose – to ‘refresh india’ with juicy and zestful thirst quenchers . over the last 25 years , parle agro has done that through leading brands like frooti , appy , appy fizz and packaged drinking water , bailley . with every launch , it has always been an industry pioneer . it was the first company to introduce fruit drinks in a tetra pak format as well as in pet bottles .
parle agro has given many first to india and these beverages have , over the decades , acquired iconic stature in one of the most competitive markets in the world .
parle agro’s decision to launch frooti fizz , comes four months after the food safety and standards authority of india ( fssai ) set new standards for carbonated fruit beverages .
in 2007 , parle agro made the bold leap of foraying into the food business by launching numerous confectionaries such as softease . the year 2009 saw the launch of one of india’s most popular snacks , hippo baked munchies . today parle agro is divided into four extremely successful divisions - beverages , food , water and the pet business .
frooti has always been the largest brand with a turnover of ₹1 , 400 crore , while appy fizz is almost half of that at ₹700 crore in parle agro’s portfolio .
frooti fizz has already reached 3 . 2 lakh outlets appy fizz is in 3 . 5 lakh outlets . and parle agro in total reaches 1 . 2 million outlets .
parle agro pvt . ltd . regd . corporate head office , off western express highway , sahar - chakala road , parsiwada , andheri ( e ) , mumbai 400 099 .
it was owned by the chauhan family of vile parle , mumbai . the parle brand became well known in india following the success of products such as the parle - g biscuits and thums up soft drink . the original parle company was split into three separate companies owned by the different factions of the original chauhan family . ? parle products , led by vijay , sharad and anup chauhan ( owner of the brands parle - g , melody , mango bite , poppins , monaco and krack jack ) . ? parle agro , led by prakash chauhan and his daughters schauna , alisha and nadia ( owner of the brands such as frooti and appy ) . ? parle bisleri , led by ramesh chauhan .
19 . planning leading organizing control ling success of•company believes •company follows •parle agro ensure parle agro through planning , •parle agro planning can be in leading through functional that the goodwill leading , organizing , controlling in danger by is termed as innovation . organizational style not aggressive but calculative . •they venture into new segments where the product hasn’t been tested . •company gives importance in organizing appy  1st apple marketing juice . campaigns like frooti 1st mango juice . saint juice  1st 100 % fruit juice . •planning at parle agro is aligned with the changes in the hippo  1st external market . health snack . •parle agro give prime importance to planning that highlights customer satisfaction . mango surprise stunt project magic of frooti irresponsible activities at individual retail level . •the company gives importance in controlling the quality of the product to ensure constumer satisfaction . •controlling helps in monitoring the production process and to check its supplies
frooti fizz is an attempt to build on the success of the original fruit beverage , which is parle agro’s largest revenue earner , making up more than 60 % of the company’s sales .
parle agro , better known for its mango drink frooti , is now betting big on its packaged water , bailley and lemon drink , lmn , as high revenue grossers in the future .
parle products , the country’s largest biscuits maker that made over 10 . . .
parle agro , the maker of popular beverages frooti and appy , bailey packaged water and mintrox confectionaries , has entered the salted snack market with the launch of hippo , a baked wheat snack .
mumbai : with the successful launch of frooti fizz , parle agro pvt . ltd is now banking on the fruit - based fizzy drinks market to fuel growth , a top company executive said .
parle agro , which commenced operations in the year 1984 under the leadership of mr . prakash chauhan , chairman parle agro , is one of the most reputable brands in the food and beverage sector in india . the maxim ' refreshing india ' represents this brand and it follows the philosophy of refreshing the market with new and innovative products and standing apart from the competitors at all times .
parle agro is always eager to review resumes from smart , talented applicants who want to join our team . please submit your resume at the below link and tell us a bit more about yourself .
parle agro has 14 beverage and 48 bailley packaged drinking water manufacturing plants . schauna travels a fair amount , along with her technical and quality team , visiting the manufacturing units spread across the country .
latest beverage brands - cafe cuba , the carbonated coffee flavoured soft drink and frio , a range of deliciously flavoured aerated drinks , have marked parle agro ' s re - entry into csd market .
parle agro has set for itself the target of increasing annual revenue to rs5 , 000 crore by 2018 , from rs2 , 800 crore , said nadia chauhan , joint managing director and chief marketing officer .
next year , parle agro will get into new categories and launch products in its existing business lines . besides frooti and appy , parle agro sells bailey branded water and soda and hippo branded snacks , among others . more than 81 % of its revenue comes from beverages , while water accounts for about 12 . 5 % and the remaining comes from food and other products , according to the company’s website .
although , parle agro did not face the brunt of the new policy , chauhan confirmed , day after the announcement was made , they decided to stop the production and assess the situation before going ahead .
parle agro is relaunching lmn , its lemon drink launched in 2009 , this month in a new packaging . in the course of a conversation with business line on the company hiking its ad spend during the ipl tournament which starts next month , ms nadia chauhan , joint managing director and chief marketing officer , parle agro , said the focus for lmn would not be advertising but on “creating massive distribution” for the brand .
2 . history of company • parle products was founded in 1929 in british india . • owned by the chauhan family of vile parle , mumbai . • the original parle company was split into three separate companies owned by the different factions of the original chauhan family .
“we have changed our brand identity and design with a new international agency , and expanded the target of the brand to include consumers across age groups , ” said nadia chauhan , joint managing director , parle agro .
after more than doubling its ad spends last summer , parle agro is getting cautious with a similar spend this season at ₹180 crore with an additional investment of ₹100 crore behind a new sub - brand frooti fizz .
with a strong presence in over 50 countries and multiple business verticals - namely , beverages , packaged drinking water and pet preforms – parle agro is all on a path to become the first indian global food and beverage company .
we are patna based bottlers for parle agro pvt ltd engaged in manufacturing , sales and distribution in bihar for products like frooti , appy fizz , bailey packaged drinking water since 2011 . kindly acknowledge the job description mentioned below . job description company name : ishwar raj beverages pvt ltd ( franchisee of parle agro ) role : sales officer / sales executive experience : 3 + yrs location : patna industry preference : fmcg / beverages salary as per company norms
parle products was founded in 1929 in british india . it was owned by the chauhan family of
she was replying to a question on why the company chose to advertise only frooti and appy and not lmn or saint , its other brands of beverages . parle agro is spending rs 20 crore on advertising during the ipl season .
with a media plan which involves spending behind big ticket properties like big boss and ipl , parle agro has also roped in high profile brand ambassadors like shah rukh khan and priyanka chopra for its brands of frooti and appy fizz - respectively .
appy fizz is a product by parle agro , introduced in india in 2005 . appy fizz consists of carbonated apple juice , and is used as the basis for cocktails and is a popular drink with the youth . after the success of appy which was clean apple juice , parle launched its sequel product as grappo fizz , which is a carbonated grape juice .
( f ) in 1952 parle bottling company was converted into a limited company owned by all the brothers .
parle agro has been a pioneer ; creating innovative products and iconic brands since 1985 . headquartered in mumbai , parle agro is india’s largest beverage company ; harnessing the abilities of 5000 employees and 76 state - of - the - art manufacturing facilities quenching the thirst of every indian . the company has developed some of india’s most memorable brands and widely consumed products , such as frooti , frooti fizz , appy , appy fizz and bailley that have made it a rs . 3000 cr . leader in india’s beverages sector .
11 . the labels , exhibit - d to the plaint , show the words ' parle confi ' in much smaller handwriting on a part of the label below which is mentioned ' the parle confi division ' almost illegibly . the relief that the plaintiff wants is to restrain the defendant from using these words ' parle confi ' on its labels on a premise that the defendant has infringed the plaintiff ' s trademark ' parle ' .
lifestyle marketing invites you in healthcare fmcg home care and agro industry . . candidate should have own bike . . candidate should have minimum 1year experience .
sales executive required for health , fmcg and agro beauty care industry . . candidate should have minimum 1 year experience . candidate should have own bike .
indulgence in every biteget lost in the rich and creamy taste of parle ' s range of premium milano cookies .
frio is a range of deliciously flavoured carbonated drinks . a refreshing new addition to the parle agro portfolio , it is in lemon with a flavoursome sweet lime juice note and in orange , with a zingy sweet burst and in cola , with a strong fizzy punch .
in a short span of over 4 years , the frozen foods division of keventer agro limited has become a reputed name in the industry in eastern india .
about a year and a half ago , parle agro had relaunched frooti in an effort to differentiate it from rival brands . the company began intensive campaigns with its celebrity brand ambassador , actor shah rukh khan , to woo both children and adults . the effort seems to have paid off .
we have increased the market share after the relaunch . touch wood , we are going strong ,
says schauna chauhan saluja , chief executive officer , parle agro . indeed , frooti ' s market share rose 160 basis points in one year .
parle agro , credited with a host of new brands including appy and yo frooti , will lend its brand to its franchise at guntur in andhra pradesh to set up a rs 8 - crore state - of - the - art plant for the production of frooti with a capacity of 8 , 000 cases per day ( 2 . 5 million cases per year ) . with this , the strength of parle agro ' s franchise for frooti will go up to eight . the number of franchises for mineral water stands at 17 all over the country .
sales agent needed in healthcare beauty care fmcg personal care home care and agro industry . candidate should have minimum 1 year exprience . candidate should have own bike .
, according to a recent nielsen report sourced from industry executives . in the year ended 31 march 2014 , parle agro’s annual revenue stood at rs . 2 , 500 crore . the 85 - year old company , the market leader in the largest category of biscuits and owner of
6 . exhibit - a to the plaint shows the various products manufactured by the plaintiff under the trademark ' parle ' , ' parles ' or ' parle ' with the relevant brand of the distinct product . exhibit - 3 to the affidavit - in - reply are the defendant ' s trademarks including ' parle ' and parle as the prefix to several of its products . the plaintiff ' s products are biscuits and confectioneries and the defendant ' s products are beverages .
indulgence in every bite get lost in the rich and creamy taste of parle ' s range of premium milano cookies .
shifting from its usual marketing strategy , parle agro today said that it has signed an agreement with bollywood superstar shahrukh khan as brand ambassador for its popular mango drink brand frooti . the company , which has been facing pressure from competing mango drink sellers , will kick start a fresh new 360 degree campaign this weekend . parle agro , for the first time in its history , is planning a big bang campaign that will feature a bollywood superstar . the company is planning to spend about rs 52 crore for the campaign that will be run through the entire summer .
. there are also three more franchisees overseas with two in nepal and one in bangladesh . furthermore , parle agro products are not just consumed within the indian subcontinent . the company’s fruit based drinks , pet preforms , snack foods and confectionaries are exported to 40 countries around the world .
parle agro has been renewing its contract with shah rukh khan every year since the time the actor was roped in for endorsing frooti . appy fizz has , however , been without an endorser since saif ali khan appeared in its campaign , but is likely to get a new celebrity on board .
meanwhile , its all in the family for prakash chauhan . salujas sister nadia is the joint managing director and chief marketing officer of parle agro .
when we are stuck on something and neither of us would like to compromise , our father ' s decision is final ,
says saluja .
this means that parle products sold more than 100 crores packets of the glucose biscuits every month or 14600 cr biscuits in 2012 .
( a ) the initial business was set up by mohanlal dayal chauhan in 1929 in the name of parle products manufacturing company .
maaza led the rs11 , 922 crore juices ( up to 24 % fresh juice content ) market with a 36 . 1 % share ( retail volume ) , followed by parle agro’s frooti ( 24 % share ) and pepsico’s slice ( 22 % ) in 2016 , according to data compiled by euromonitor international .
parle agro is an indian private ltd company founded in 1984 that owns frooti , appy , lmn , hippo and bailey . they are the largest indian food and beverage company , with brands that have won the hearts of consumers everywhere , they are in almost every home across the length and breadth of india .
café cuba is parle agro’s re - entry , after 20 long years , to the carbonated soft drinks category . with café cuba , parle agro has introduced the carbonated coffee category in india . what sets café cuba apart isn’t just the way it looks and tastes , but also its revolutionary coffee experience with its stimulating aroma and strong aftertaste . it is the next ‘big thing’ in the soft drinks market and one that will emerge as a sure - fire winner in times to come . also , café cuba is a first - of - its - kind fizzy drink to be introduced in 150ml cans in the country .
as part of expanding its plastic packaging business , food and beverage player parle agro , is planning to expand its polyethylene terephthalate ( pet ) business by increasing its production capacity by another 21 per cent in the next fiscal . the company has increased its annual preform production by 17 per cent in fy 2009 - 10 .
nadia chauhan , jmd and cmo , parle agro , said : “it is going to be a stronger summer and we will be spending on the ipl , since the event takes over the summer season . last year , we grew at 12 per cent , but now seek 25 per cent growth across our brands . ”
5 . in july 2007 , the defendant expanded and diversified into confectionery business . it manufactured toffees under its product identification mark and brand name ' mintrox ' and ' buttercup ' . the defendant used this product identification mark along with the words ' parle ' or ' parle confi ' on the labels of the products . it is to this that the plaintiff has taken exception in view of its registered trademarks ' parle ' as well as parle along with other names relating to the business of biscuits and confectioneries by way of words or labels .
patalganga , april 4 : parle agro , a leader in the domestic soft drinks industry , will invest rs 30 crore over the next two years to set up a hi - tech mineral water plant in haryana and increase the capacity of bottling , and tetra pack and mineral water production at the patalganga plant in raigad district .
according to the latest data available , parle agro pvt ltd had registered a revenue of rs 1 , 260 . 99 crore in the financial year ended in march 2015 , up 26 per cent over the previous financial year . the net profit rose to rs 107 crore from a loss of rs 66 lakh in the same period .
“our plan is to have more number of water packaging factories that may be lower in capacity but nearer to the retail outlets , ” said nadia chauhan , joint managing director and chief marketing officer , parle agro . “a bailley water plant nearer to the destination will mean that our response time for stock refurbishment is faster than others . ”
if you are an indian , we bet you have grown up drinking frooti . even to this day , watching a frooti ad on tv takes us back to our wonder years . schauna chauhan is the force behind parle agro’s ( the parent brand of frooti ) innovation machine in india . she is also the force behind parle’s aggressive international market capture strategy . what makes this lady fight head on with giants like pepsico ? let us find out in this rapid fire with herstory .
she attributed the brand ' s success despite the lack of advertising so far to its black packaging and strategic positioning in retail outlets . in 2010 , parle agro launched 160 ml , 100 ml , 250 ml and 400 ml packs for appy , in a bid to capture a larger market , and hence the need for advertising now , she said .
followed by the following in a little larger font : - ' ( jayantilal group ) - having no relationship whatsoever with parle products private limited . '
parle agro , better known for its mango drink frooti , is now betting big on its packaged water , bailley and lemon drink , lmn , as high revenue grossers in the future . the company has chalked out strategies to ramp up production facilities , strengthen distribution network and alter pack sizes to tap a larger pie of the market in these two categories .
15 . if a third party were to manufacture toffees and include on its label the word ' parle ' in any font he would , at once , be restrained by the court from doing so . the defendant ' s manufacture of the toffees coming from the parle family as it does , is quite another matter . the defendant certainly cannot use the precise mark of the plaintiff since it is a separate legal entity . however only a reference to the word parle , the trademark that which both the parties enjoyed due to their lineage from the family of parle , as has been done by the defendant , is ' stating no more than the truth ' . since the defendant ' s product ' s name is entirely different , the words ' parle confi ' would at best include the additional truthful information that it is a division , which is confectionery division , of the defendant which is otherwise a beverage manufacturing company . as in the case of anderson ( supra ) the words ' parle confi ' has merely the reference to the parent company which the defendant calls a house name . but the fact that the corporate name of the defendant is parle agro private limited , it makes it clear that it does not refer to the plaintiff or the plaintiff ' s businesses .
the keventer group is a kolkata based rs . 1 , 500 crore business conglomerate with businesses across varied industries like food processing and real estate . keventer agro limited , the food processing business of keventer group , is one of the fastest growing food company in eastern india . keventer agro is present across categories like dairy , bananas , frozen foods , export of food commodities , franchisee for beverages and franchisee for hospitality brands .
completing 30 years in the fruit drink category , frooti continues to be the largest selling brand in parle agro’s portfolio . while it has tasted success with beverage brands such as frooti and appy fizz , the company exited the confectionary category . even its nimbu pani ( lemon juice ) brand of lmn and fruit juices under the saint brand could not survive the onslaught of mncs .
while the reports suggested that there was a huge negative impact of demonetisation , we at parle agro have been able to not only weather this storm but also continue to post strong double digit growths post demonetisation . having grown at 15 % in november this year as compared to last year , we outpaced the ffsd category thus gaining 100 basis points market share ,
said
8 . the defendant contends that parle is a ' house mark ' and it can be used by members of the family of parle to denote the family lineage for any business - confectionery and biscuits or beverages . the defendant further contends that it can carry on business of confectioneries and biscuits by virtue of clause - 3 of the object clause in its memorandum of association . it is argued on behalf of the defendant that initially all the brothers as partners and later as the directors of the limited company which was formed , being parle bottling company private limited , have knowledge of the said object . it can use the house name ' parle ' for the beverages manufactured by it as also for the diversified businesses viz . confectioneries . the defendant was incorporated in 1985 as one of the companies in the group of companies of the jayantilal group and one division of the defendant is called the parle confi company ' which belongs to the parle group of companies . it is , therefore , contended that use of the word ' parle ' for the products manufactured by the confectionery division of the defendant is honest and bona fide . the defendant also contends that it has enormous reputation and goodwill in its product identification mark under the house mark ' parle ' . it denies confusion or likelihood of confusion upon it marketing confectionery products .
the business began to gradually grow and just within a decade i . e . in 1939 during the time of world war ii ; parle announced their first biscuit .
the export division of keventer agro limited was established in 2006 . with exports to more than 50 countries currently , the vision is to become one of the leading exporters of processed foods and agri - commodities , in the country .
during the world war i , the brothers eventually decided to close down the tailoring business and move into confectionery - making . and with that the parle group was born !
“parle agro created the fruit plus fizz category in 2005 with the launch of appy fizz . today , we hold maximum market share in this category . the launch of frooti fizz is a step towards taking this category to the next level . mango continues to be india’s largest consumed fruit flavour and there’s space for the fizzy version of the mango drink in the market , ” chauhan said in an interview .
still , parle agro plans to have a bigger snack portfolio in the days to come . “this is just our first brand and we will have more launches in this segment as we plan to become a complete food and beverages player , ” says general manager ( foods division ) t kanagsabai , hinting at the possibility of more snack brands , new price points and variants under hippo during the course of the year .
struggling categories in categories such as packaged drinking water and snacks , parle is struggling to expand its portfolio of bailey and hippo , where it is competing with established mnc brands .
it is accepted by both that each of them can use the word ' parle ' for the specific products which each group was initially manufacturing or looking after . hence the plaintiff has no quarrel with the use of the word ' parle ' by the defendant in respect of its beverage products . the defendant has no quarrel with the use of the word ' parle ' by the plaintiff in respect of confectioneries and biscuits . each has however been naturally using separate names / marks / brands for each of their separate products as illustrated above .
the 40 - year - old saluja , the eldest daughter of company founder prakash chauhan , leads the charge of parle agro amid growing competition from multinational beverage giants .
as a retailer , we are the largest seller of frooti . the relaunch of frooti has worked out well , connecting the brand with the youth . the company has expanded well amidst intense competition from mncs ,
says devendra chawla , group president - food , fmcg , brands at future group . frooti grew its sales by 12 per cent last year while the category growth rate was just 1 per cent . parle agro has now embarked on repositioning of its carbonated apple juice appy fizz , roping in actor priyanka chopra as its new brand ambassador . the company has seven beverage products including bottled water brand bailley . it has also forayed into the food market with its brand hippo .
( d ) thereafter the said firm further expanded its line of business to beverages through another partnership firm , parle bottling company . the 5 sons were the partners of that firm .
chauhan said that with the success of frooti fizz , the firm may be able to expand this market to rs4 , 000 crore in the next five to eight years . parle agro , whose biggest and oldest brand is frooti , had introduced other variants of the drink in the past , including raw mango and pineapple , but it eventually came to be associated with mangoes . that made setting up a new extension challenging , chauhan said .
parle - g is the most selling biscuit in india and it became the first indian fmcg brand to cross rs . 5000 cr mark in retail sales in just one year in 2013 .
14 . the plaintiff does not have a registered trademark ' parle confi ' . hence the use of that mark by the defendant cannot per se be forbidden . it will have to be seen whether the use of the word ' parle confi ' ( which includes the word parle for confectionery items ) would amount to any misrepresentation by the defendant . misrepresentation , if any , would result if the undiscerning public who would buy the defendant ' s toffees , at best , think that it is of the parle group of companies who manufacture confectioneries such as toffees , but under a different product name . the plaintiff ' s sale of the confectioneries , even of toffees , would not be affected adversely by virtue of the defendant selling its toffees under two other names .
this opened a whole new range of opportunities for parle and just overnight ; ramesh started introducing soft drinks like gold spot , limca , thumbs up , citra , maaza into the market ; and in a matter of no time , they were literally ruling the market . during those days , with a network of 58 bottlers , ramesh’s parle had a market share of more than 80 % .
“there is new innovation with the 31 - year - old frooti in the mango category for which we have made an investment of ₹100 crore since we want to capture the summer heat with a new brand . but for ipl which is also played during summer and the rest of the year , we have decided to have the same budget of last year which is about ₹180 crore , ’’ said nadia chauhan , joint managing director & chief marketing officer , parle agro .
10 . vision • to be the leaders in our business . we will stand apart from the competition by being the first in the market to innovate . mission • we will be the leaders in our business by maintaining high quality , introducing new and innovative products , reaching every part of india , remaining customercentric , constantly upgrading our knowledge and skills . „to provide consumer‟s superior , wholesome agro based food and drink brands through which parle can build a profitable and growth oriented organization‟ .
( i ) both the firms continued to use the word ' parle ' as a part of their corporate name as well as a trade mark on the products manufactured , marketed and sold by them .
frooti fizz is parle’s second fruit - based fizzy drink since appy fizz , but it comes at a time when the carbonated beverages market , led by coca - cola and pepsi , is witnessing slow growth .
19 . hence though the parties agreed to divide their businesses as per the initial division of labour or specialisation amongst themselves as partners of the initial partner ship firm and could carry on their trade using the name ' parle ' in respect of their respective businesses , they could not use the name ' parle ' if it was deceptively similar to the registered trademark of the other in the business field of that group .
in 1959 , operations started as baroda bottling co for carbonated beverages . at parle agro , it ' s not just about the business . it ' s how they go about it . it ' s about the people . it ' s about the culture and ethics . it ' s also about sustainability and social responsibility . their philosophy is built around their need to lead , their need to innovate , and their need to make the world a better place with a little contribution from us .
outlining growth segments for the pet business , schauna chauhan , ceo , parle agro , said ,
we plan to increase our presence within the oil , confectionery and pharmaceutical segments while also reaching out to new customers in the liquor segment . the liquor segment is witnessing a shift from glass to pet and we have already started r & d to expand our range of preforms and technology . we recently started manufacturing wide mouth jars in addition to preforms , to cater to the confectionery packaging segment .
the opportunity sure is huge . the branded snack market is estimated at rs 6 , 500 crore and is growing at 20 to 25 per cent per annum . the market has strongly - entrenched players like pepsico’s frito lays ( lays , kurkure and uncle chipps ) and itc ( bingo ) . with parle musst stix and chips , parle products , the sharad chauhan - owned company , too will be a rival in this category .
in a short span of over 4 years , the frozen foods division of keventer agro limited has become a reputed name in the industry in eastern india . currently available in over 1300 outlets in the eastern region , the portfolio has over 30 products spanning frozen veggies , snacks , breads and meat .
not only did they launch their biscuits for the indian consumers at large , but they did so with an ad campaign – “freedom from british campaign” . and within no time , parle became a product of every household !
parle - g is the only product which even though has less than a $ 1 billion sale in a year , still manages to maintain a great lead over its rivals such as hindustan unilever’s wheel and ghari detergent .
saluja , who completed schooling from international school at kodaikanal , got a bachelors degree from the business school in lausanne . joining the family business subsequently was a logical step . after all , saluja had grown up watching her father work from close quarters . she joined the companys board as a director in 1999 and became the ceo in 2006 .
i never joined the business for becoming rich . i wanted to make a difference to the people who work at parle agro .
she believes that her confidence came from her parents .
for almost 14 years , they ruled the market with whatever they offered , after which the government changed and somehow , by 1991 , pepsi had made a backdoor entry into india , by closing a deal with punjab agro . they began manufacturing potato chips and tomato puree , because of which ramesh lost four bottlers .
it’s upon parle’s management , may be they don’t want to go public and don’t have a need to raise fund through ipo . there are still many brands that are not listed and many not so well established brands that are listed .
in 2012 ; parle products as a company sold glucose biscuits worth more than rs . 5010 cr , surpassing the domestic sales of godrej products and dabur , and to top that , this number was three times more than maggi also .
41 . it is urged on behalf of the defendant that in view of the housemark that the defendant is entitled to , it must be allowed to use the housemark ' parle ' as a prefix to the word ' confi ' on the labels of the defendant showing its corporate name . the use of the corporate name of the defendant and considering the judgments supra , the use of the words ' parle confi ' by the defendant may be permitted upon certain directions .
diversified into production of pet preforms ( semi - finished bottles ) in 1996 . pet ( polyethylene terephthalate ) is a strong , lightweight packaging material that keeps bottled content fresh for up to six months . parle agro ' s pet division supplies preforms to customers in the bottled water , ready - to - drink beverages , carbonated drinks , edible oil , confectionery and pharmaceutical segments . its product range in terms of neck type are 30 / 25 mm ( water application ) ; pco neck ( carbonated & juice application ) and short neck ( water application ) .
( h ) yet all of them earlier continued to hold shares in both the companies . subsequently jayantilal and his family ' exited ' from the plaintiff and kantilal and pitamber and their families ' exited ' from parle bottling company private limited .
9 . the trademarks of the plaintiff by words and labels , more specially on the labels must be first seen and appreciated . the trademark registration is indeed for biscuits and confectioneries . the earliest registration of 1940s is in the name of ' parles ' and ' parle ' . this continued until about 2001 for various products showing parle on their labels . in 2005 , the plaintiff registered the trademark ' parle mint ' . the mark ' parle logo ' is also stated to have been registered by the plaintiff . it is an admitted position that the plaintiff manufactured various biscuits such as glucose , monaco , krackjack , etc . the name of its biscuit products are not shown to be separate trademarks . they are , therefore , the identification marks of those products which the defendant calls ' product identification marks . ' as the plaintiff ' s business expanded and as it manufactured a number of products it could not continue selling the products only in the name of parle or parles . the products being different were also sold under different names - glucose , monaco , krackjack , etc . the defendant manufactured fruit juices and mineral waters again under the name ' parle ' along with its distinctive and identifiable marks for each of its items such as fruiti , appy , bailey , soda etc . mintrox and buttercup are such product identification marks or brand names for its products being toffees . the labels show the distinctive and identifiable marks , ' buttercup ' and ' mintrox ' which the defendant calls product identification marks .
4 . both the brothers / divisions / companies used the word ' parle ' in their respective field of activities without objection of the other . their trademarks have been registered under clauses 29 , 30 and 32 of the trade marks act , 1999 .
38 . it is seen that the real test of the plaintiff ' s action and the defendant ' s use of the word ' parle ' in its corporate name as well as in the mention of ' parle confi ' as a division of the defendant would be governed by the detailed analysis of such user amongst family members made in ramdev food products ( supra ) and as per guidelines reflected in the reed ' s case ( supra ) and in parker - knoll ' s case ( supra ) .
currently , they have five rgb manufacturing factories for their brands . they are also planning to have 20 factories ( rgb ) in the next two or three years for a national roll out of all their brands in rgb format . parle agro aims to drive the growth of the 100 % juice category and lead category growth within six to eight months of the launch . 4 . brand management brand building efforts the company is planning to spend about rs 40 cr for the campaign that will be run through the entire summer . [ pic ] [ pic ] [ pic ] [ pic ] [ pic ]
in 1961 , due to some unknown reasons ; parle went for split – and their soft drinks business was allotted to mohanlal chauhan’s son jayantilal chauhan , whereas , their biscuit factory was taken over by their cousins ajay , vijay , sharad and anup chauhan .
this value continues to be a strong part of the company’s long - term vision and investment . company’s belief in innovation has allowed them to compete with multinational giants and yet gain market leadership position across various categories . we hope to close this year with a 50 % growth rate . growth plans for parle agro every year company expands its distribution network by 20 - 30 % , but this year they have extended it by 40 - 50 % . accordingly , they have also boosted their manufacturing capacities and also extended the beverage brands presence by launching for the first time in the rgb format through a franchise network .
a long family tree that their family holds ; starts all the way back from their grandfather – mohanlal chauhan ! mohanlal had five children maneklal , pitamber , narottam , kantilal and jayantilal . and collectively , they ran the show and made parle what you see today !
16 . there are , therefore , two concepts i . e . the ' product name ' or the ' brand name ' and the ' house name ' . the parties ' house name is parle . their various products have separate and distinct identification names and marks for each of their products . it is justifiably argued by mr . dwarkadas on behalf of the defendant that a customer who walks into the store cannot ask for ' parle ' to be sold . he will have to ask for glucose , monaco , buttercup , mintrox , etc .
in 2012 , parle launched india ' s first jeera masala soda , dhishoom . it packs a flavourful punch with every sip . the drink takes its inspiration from bollywood masala , after all , it ' s not bollywood action if you don ' t throw in some ' dhishoom ' .
in this case , there is no overall similarity of the words ' parle confi ' to the plaintiff ' s registered trademark . none can , therefore , ' easily mistake the defendant ' s wrapper for the plaintiff ' s if shown to it sometime after it has seen the plaintiff s . '
( g ) there was division of labour between the brothers : kantilal and pitamber looked after the business of biscuits and confectioneries ; jayantilal looked after the business of beverages . hence the plaintiff was looked after essentially by 2 of the sons kantilal and pitamber and parle bottling company limited was looked after essentially by jayantilal .
( j ) both the groups marketed and sold their respective products under specific product identification marks / brands e . g . monaco , crackjack , etc . by the plaintiff ' s group and fruiti , appy and bailley by the defendant ' s group . this was with the word ' parle ' as its prefix or suffix .
parle vision – to grow our brands and to continue innovating new products . we’d like to focus on increasing our market share in the countries that we are exporting to ( usa , canada , africa , australia , new zealand , dubai , and more ) and increase our distributorship there . we have now started exporting mango pulp as well .
it can be seen that in that case though a mark ' swad ' was registered by arvindbhai , the name of the manufacturer ramdev masala was prominently on the packing material . this was phonetically and visibly similar to the mark ' ramdev masala ' of the plaintiff . the registration of the trademark ' swad ' came to be diluted . the use of the mark ' ramdev masala ' in a prominent manner was held amounting to infringement of trademark . in this case , the use of the defendant ' s marks buttercup and mintrox are prominent - in fact so prominent that is about the only word which can be prominently read on the labels , exhibit - d to the plaint . the words ' parle confi ' , a part of which contains the trademark of the plaintiff which is not visibly similar and which is the initial business name of both the parties is put on the packing material most unprominently and is visibly dissimilar to the plaintiff ' s trademark either ' parle ' or parle with another name but not confi .


the nutrasweet company is an american nutrient company that produces and markets nutrasweet , their trademarked brand name for the artificial sweeteners aspartame and neotame .

the nutrasweet company states that its product is used in more than 5,000 products and consumed by some 250 million people worldwide .

aspartame was invented by chemists at g. d. searle & company in 1965 .

searle was bought by monsanto in 1985 .

in march 2000 , monsanto , which was then a subsidiary of the pharmacia corporation , sold nutrasweet to the private equity firm j.w. childs associates .

nutrasweet

nutrasweet® and the nutrasweet symbol , are registered trademarks of nutrasweet property holdings , inc . ©2003 nutrasweet property holdings , inc . all rights reserved
robert e . flynn , chairman and chief executive of nutrasweet , said nutrasweet help develop new pepsi products .
richard nelson , a spokesman for nutrasweet , said nutrasweet now had agreements with 4 of its top 10 customers that extend beyond the patent ' s expiration .
the company markets its aspartame - based sweeteners under the brand name nutrasweet aspartame .
read the greenfacts digest on aspartame to find more on the safety of nutrasweet .
“bill has a deep understanding of nutrasweet’s business , ” said nutrasweet’s chairman true knowles . “it makes him the perfect fit by background and experience to take over the company . ”
march 2004 - craig r . petray was named chief executive officer of the nutrasweet company .
defer has 19 years of nutrasweet experience and a broad background in global food ingredient businesses .
nutrasweet is based in augusta , ga with a global sales and distribution network . it is the recognized leader in high intensity sweeteners , including nutrasweet ® brand aspartame , neotame and twinsweet ® .
nutrasweet ' s exit leaves merisant as a major player in the aspartame - based artificial sweetener business .
nutrasweet ® is the nutrasweet company ' s brand name for the low - calorie artificial sweetener aspartame . it is used to sweeten a variety of foods and beverages and is about 200 times sweeter than sugar .
nutrasweet co . says it will no longer make the artificial sweetener aspartame as a result of foreign competition .
however , alleged side effects of aspartame fuel debates on artificial sweeteners such as nutrasweet . more . . .
as executives at nutrasweet in the early 1980s , both healy and rosa were instrumental in successfully launching nutrasweet , which has become the global market leader in the $ 1 . 1 billion worldwide high - intensity sweetener market .
nutrasweet ® brand sweeteners have been widely used for diet carbonated soft drinks since their introduction in the early 1980s .
since its introduction in 1981 , millions of people worldwide have enjoyed and continue to enjoy more than 5 , 000 products containing nutrasweet® brand sweetener . as the world ' s premier sugar substitute , nutrasweet offers great taste and virtually no calories . with regulatory approvals in more than 100 countries on six continents , nutrasweet is the most widely recognized and tested sweetening ingredient in the world .
1965 - nutrasweet® brand sweetener was discovered at g . d . searle and company . 1985 - monsanto acquired g . d . searle and company . the nutrasweet company operated as part of the monsanto company life sciences division . may 25 , 2000 - j . w . childs equity partners ii l . p . purchased the nutrasweet company from monsanto , a wholly owned subsidiary of pharmacia corporation .
artificial sweetener maker nutrasweet said on wednesday it would exit its aspartame business by the end of the year , citing increasing foreign competition .
nick e . rosa , formerly a senior vice president with monsanto , will serve as president and ceo of the nutrasweet company , the world ' s largest producer of aspartame . in addition , nutrasweet ' s approximately 500 employees have all been offered positions with the new company .
nutrasweet® brand sweetener is sold in more than 100 countries and used in over 5 , 000 products . it is consumed by 250 million people worldwide .
nutrasweet ' s patent on aspartame expires in december , and the company has been working aggressively to keep its customers from buying aspartame from other companies . by securing contracts with coke and pepsi , nutrasweet has effectively blocked competitors like the holland sweetener company from doing business with the two largest users of aspartame .
nutrasweet , which also sells brands such as neotame and twinsweet , said it would shut down its aspartame and l - phenylalanine production plant in augusta , georgia .
the pepsi - cola company said it had a signed a long - term agreement for the nutrasweet company to continue to supply aspartame for sweetening its soft drinks .
we are pleased about adding the nutrasweet company to our portfolio of food and beverage companies ,
said tim healy , a managing director of j . w . childs , who will serve as chairman of the nutrasweet company .
the high - intensity sweetener market is the fastest - growing segment of the global sweetener industry . we see a major opportunity to build on nutrasweet ' s brand equity and its track record of delivering innovative products , operational excellence and superior customer value to the sweetener industry .
nutrasweet ® is used in a variety of foods and beverages and is about 200 times sweeter than sugar . nutrasweet ® is one of the brand names under which aspartame is marketed . more than 200 scientific studies have been conducted on aspartame over the last 30 years , verifying its safety and establishing an acceptable daily intake . more . . .
) - - the nutrasweet company announced today that long time president and chief operating officer william l . defer has been named ceo of the company effective january 13 , 2014 . boston - based private equity firm j . w . childs associates , l . p . has owned nutrasweet , one of the world’s most recognized brand names , since 2000 .
in may 2000 , defer joined the senior management team of the then newly independent nutrasweet company . he was appointed president and chief operating officer of the company in 2004 . prior to nutrasweet , defer was vice president , manufacturing and operations , for monsanto’s nutrition & consumer sector , which included consumer food , alginates , xanthan gum , and sweetener businesses .
after the announcement , the coca - cola company said it had signed a long - term agreement in december extending its relationship with nutrasweet , a unit of the monsanto company .
nutrasweet said the plant in augusta , ga . , had supplied customers around the world for more than 30 years . it said it will now focus on making neotame and twinsweet .
chicago ( may 25 , 2000 ) - j . w . childs equity partners ii , l . p . today announced that it has completed the purchase of the nutrasweet company from monsanto , a wholly owned subsidiary of pharmacia corporation , for $ 440 million in cash . the sale includes the sweetener business , the nutrasweet® brand name and the revolutionary new sweetener , neotame .
nutrasweet spokesman hud englehart said the company started facing competition as a supplier of aspartame once its patents on the artificial sweetener expired . he noted the company had been facing pressure for some time .
defer replaces craig r . petray , who is leaving nutrasweet to become ceo of the j . r . short milling company of kankakee , illinois , also a privately owned supplier of food ingredients .
the pepsi agreement with nutrasweet , which had supplied the company since 1983 , covers united states and foreign soft drink markets . a coke spokeswoman characterized the company ' s agreement as
worldwide .
nutrasweet was sold to the private equity firm j . w . childs by monsanto co . in 2000 . at the same time , monsanto sold the retail face of aspartame , equal , to merisant .
low - cost imports now dominate the aspartame market , making it impossible for us to sustain a profitable business while maintaining our unmatched standard of quality ,
nutrasweet ceo william defer said in a statement .
the nutrasweet company revolutionized the sweetener industry in 1981 with the introduction of aspartame ,
explained rosa ,
and we intend to do it again with neotame when we receive approval from various regulatory agencies around the world .
the nutrasweet company , headquartered in chicago , stands alone in its ability to provide customers with a full value portfolio including superior quality products , unrivaled technical , r & d and regulatory support , competitive pricing and an experienced management team .
joining rosa on the management team will be craig petray , senior vice president of global sales and marketing , and william defer , senior vice president of global operations ; both of whom have more than 10 years of experience with the nutrasweet business , and chief financial officer william schumacher , formerly with select beverages . members of the new management team are also investors with j . w . childs in the purchase of nutrasweet , and have a significant ownership stake in the business .
nutrasweet® brand sweetener was discovered in 1965 at g . d . searle and company by researcher james schlatter . he was working on research with amino acids to develop a treatment for ulcers . when he licked his finger to pick up a piece of paper , schlatter got the world ' s first taste of nutrasweet . his amino acid combination may not have cured ulcers , but it helped create a product that revolutionized the category of
sweetener
for individuals and food ingredient companies .
knowles joined nutrasweet’s board of directors in 2002 , and has been chairman of the company since that time . he was formerly executive vice president of dr . pepper / 7seven - up and president and chief operating officer of dr . pepper north america .
one 12 ounce can of most aspartame - sweetened soft drinks contains about 10 mg . of methanol . the amount of methanol ingested by heavy consumers of nutrasweet ( tm ) could easily exceed 100 mg . daily , 13 times the limit recommended by the epa .
former white house chief of staff rumsfeld owed a debt of gratitude to former white house confidante and rumsfeld friend donald kendal , pepsi’s chairman . the pepsi announcement and aggressive marketing ( millions of gumballs , a red and white swirl , tough contracts ) made nutrasweet known in every home .
in november 1983 hayes , under fire for accepting corporate gifts , left the agency and went to searle’s public - relations firm as senior medical advisor . later searle lawyer robert shapiro named aspartame nutrasweet . monsanto purchased searle . rumsfeld received a $ 12 million bonus . shapiro is now monsanto president .
given this record , it is little wonder that many health - conscious people believe avoiding nutrasweet improves their quality of life . if and when a scientific consensus concludes that aspartame puts some , if not all , of its consumers at risk , it will be much too late . the point is to eat safely now . remember : the brain you save may be your own .
many health - conscious people believe that avoiding aspartame , found in over 5000 products under brand names such as equal and nutrasweet , can improve their quality of life . the history of this synthetic sweetener’s approval by the u . s . food and drug administration ( fda ) , including a long record of consumer complaints and the agency’s demonstrated insensitivity to public concern , suggests they’re right .
with the introduction of nutrasweet ( tm ) , consumers began drinking as much as six times more diet drinks . in 1985 , 800 million pounds of aspartame soft drinks were consumed . that translates into 5 . 8 pounds per person , a figure which has probably doubled by now . sales of diet sodas grew five times faster in 1988 than those of regular sodas , with two million american households .
in recommending against approval , the board said searle ' s studies were scientifically deficient and did not demonstrate reasonable safety . after entering the body , the components of aspartame are rapidly released nto the blood stream . methanol , a deadly metabolic poison , is apparently the first to be separated . how many people who abstain from drinking alcoholic beverages are regular consumers of methyl alcohol as users of drinks with nutrasweet ?
the nutrasweet company ' s library of diet , nutrition and health information on sweeteners is available to you at this site . here you can learn about the remarkable benefits of aspartame as a non - nutritive sweetener . we ' ll help you find information on its discovery and the results of more than 20 years of intensive scientific study . click on any of the topics below or use the search function to go where you want .
nutrasweet ( tm ) is a synthetic chemical additive . it is not a natural product derived from banana plants or cows as implied by tv commercials . rather , it is - a man - made substance composed of three ingredients which are natural , but never found together in nature in such a combination . it is composed of two amino acids , phenylaianine and aspartic acid , as well as methyl alcohol , also known as methanol .
neotame is a new - generation , high - intensity sweetener , designed to deliver a clean , sweet taste like sugar , with no added calories . in addition to being great tasting and functional , neotame ' s potency - it is 40 times sweeter than nutrasweet and 8 , 000 times sweeter than sugar - is expected to deliver substantial value to food and beverage manufacturers because it will enable them to use significantly lower levels than other sweetening alternatives .
the nutrasweet ( tm ) ingredient , phenylalanine , is known to be toxic to the - brain in large dosesas a free aminio acid . the amino acid can cause mental retardation and seizures in people with phenylketonuria ( pku ) , a genetic disorder . but their numbers are relatively small ( about 1 in 15 , 000 ) and most are careful to avoid phenylal . the problem , according to dr . wurtman , is the rest of us .
nutrasweet ( tm ) , the trade name for the sweetener aspartame , was developed by the b . d . searle pharmaceutical company and is now consumed by more than 100 million persons in the united states several times daily . searle ' s 100 million per year advertising campaign , the largest ever for an ingredient , is clearly paying for itself and a whole lot more . during 1986 , aspartame grossed - more than 750 million for the pharmaceutical company .
monsanto was one of the companies to bid for part of searle after the searle family , which controlled 34 percent of the company , announced last september that it wanted to diversify its holdings , thus prompting management to seek buyers for all or part of the company . according to wall street sources , monsanto had entered into a joint venture with another company to buy searle ' s pharmaceutical and consumer products divisions , while a third company had offered to buy the aspartame division , which markets nutrasweet and equal .
during the early 1970 ' s , searle submitted the results of more than 100 tests which persuaded the federal drug administration ( fda ) that aspartame was safe . however , during the fda ' s approval deliberations , several scientists , more notably dr . richard wurtman , a professor of neuroendocrinology at mit , raised serious questions about the sweetener ' s safety . as a result , the agency created a public board of inquiry to audit the searle tests . the board , headed by walle nauta , a professor of psychology and brain science at mit , recommended against approving nutrasweet ( tm ) .
in his preface , he states - aspartame is potentially dangerous and may produce - a wide variety of physical and mental symptoms , most of which now go - unrecognized or are misinterpreted as serious illnesses . these misdiagnosed cases are often referred to doctor after doctor at great expense to the patients and health care system . these patients are then treated with a host of other drugs , often adding additional side - effects , or banished to - psychiatry while the simple cause , nutrasweet ( tm ) , goes untreated . v an exceptional physician , dr . roberts has published more than 2000 articles and letters in leading medical journals and written five books , including the highly respected medical text + aci - difficult diagnosis : a guide to the - interpretation of severe illness .
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the monsanto company announced today that it would pay about $ 2 . 7 billion to acquire g . d . searle & company , the diversified drug company that makes aspartame , the artificial sweetener .
searle , which is based in skokie , ill . , accepted monsanto ' s $ 65 - a - share cash offer just four months after it had announced that it would remain independent .
last fall , searle officials said they were seeking to sell parts or all of the company , but the company ' s board decided last march that the company should remain independent after the bids it received were below what management had been seeking .
monsanto , a st . louis - based chemical company , has long said it was interested in acquiring searle ' s drug business as a way for monsanto to bring to market the drugs it is developing in its biotechnology laboratories .
as profit margins in the bulk petrochemical business have been squeezed , many chemical companies have looked for new directions , and monsanto is staking much of its future in biotechnology and pharmaceuticals .
monsanto is one of the world ' s leading producers of herbicide and is a worldwide supplier of electronic - grade silicon . the company also makes astroturf . it had earnings of $ 439 million on sales of $ 6 . 7 billion last year .
' ' we have said for some time that we were interested in the pharmaceutical business , ' ' said richard j . mahoney , monsanto ' s chief executive officer . ' ' we didn ' t have a development and marketing skill in that area , but the searle company did in precisely the pharmaceutical specialities that interested us . ' '
to help finance the deal , monsanto said it would sell its oil and gas assets , which had revenues of $ 203 million last year .
william r . young , a senior vice president with dean witter reynolds inc . , estimated that monsanto would get about $ 900 million for those assets , and he suggested that monsanto would sell another $ 600 million in assets . ' ' i think the merger is a pretty good deal , ' ' he said . ' ' monsanto needed a sales force to market pharmaceuticals and they needed people with expertise in dealing with the f . d . a . searle provides all this . ' '
last march 25 , however , searle announced that its board had rejected the offers . wall street sources said the offers totaled about $ 55 a share , or $ 2 . 7 billion .
searle in 1984 had earnings of $ 162 million on sales of $ 1 . 25 billion . searle stock was the second most active on the new york stock exchange yesterday , closing at $ 63 . 75 , up $ 4 . monsanto stock was the seventh most active , closing at $ 50 . 25 , up 50 cents .
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mr . young of dean witter said : ' ' the key here was that they sold one company in one quick , neat deal . before they were asked to sell it in three or four parts , which would not have worked out as neatly . ' '
mr . mahoney , who will remain chief executive of the merged company , said that after searle rejected monsanto ' s offer for the pharmaceutical division , monsanto began a study of the sweetener division , which had $ 585 million in sales last year . ' ' we looked at its affordability and decided it looked good , ' ' said mr . mahoney , whose company was represented by goldman , sachs & company .
last thursday , monsanto ' s board voted to make searle an offer for the whole company , and the offer was made on friday .
' ' we closed the window on offers last march , ' ' said john e . robson , searle ' s president . ' ' unsolicited and unexpected , monsanto came back . ' '
mr . mahoney and donald h . rumsfeld , searle ' s chairman , negotiated on wednesday morning , and searle said late wednesday that it would accept the offer . ' ' monsanto ' s original offer was a few dollars below what searle finally accepted , ' ' one source close to the negotiations said .
sources close to the deal said that mr . rumsfeld , a former secretary of defense , had been offered a job in the merged company . mr . rumsfeld would not comment .
mr . mahoney said the merger ' ' would rapidly accelerate monsanto ' s timetable for becoming an important factor in the health - care industry . ' '
under the agreement , monsanto will make a cash tender offer for all of searle ' s outstanding shares . the tender offer is not conditioned upon any minimum number of shares being tendered .
shares not purchased in the tender offer will be exchanged for $ 65 in cash when searle is merged into monsanto as a wholly owned subsidiary .
searle family members , who now own about 20 percent of searle stock - the company purchased 7 . 5 million of their shares last april - gave monsanto an option to purchase their shares for $ 65 each as part of the agreement . in additon , searle granted monsanto an option to buy 7 . 7 million unissued shares of searle ' s common stock at $ 65 a share . the two options would give monsanto about 32 percent of the outstanding shares . monsanto officials said the purpose of the options was to bar any other potential buyer from coming along .
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j . w . childs associates , a leading private investment firm located in boston , focuses on acquiring and growing middle - market companies in partnership with management . childs has substantial experience in the food , beverage and food ingredient business .
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we will continue delivering exceptional value and building on our long - term relationships with customers on a global basis ,
said petray .
we will do this by producing the highest quality aspartame in the world , continually improving operational efficiencies to remain the lowest cost producer and by providing unprecedented technical , r & d ; and regulatory support .
j . w . childs associates , l . p . , a leading private investment firm located in boston , manages $ 1 . 5 billion in capital . the firm focuses on acquiring and growing middle - market companies in partnership with management and has substantial experience in the food , beverage and food ingredient industries . current portfolio companies and former investments include ghirardelli chocolate company , empire kosher poultry , general nutrition centers and chevys
fresh mex®
mexican restaurant chain , plus many non - food consumer companies .
aspartame , which is about 200 times sweeter than sugar , is widely used to sweeten diet sodas .
low - cost imports now dominate the aspartame market , making it impossible for us to sustain a profitable business . . . ,
chief executive william defer said in a statement .
the company said it would offer severance payments and placement assistance to the about 210 people employed at the plant .
beverage companies have struggled to hold on to customers amid fears about the safety of fda - approved aspartame , which has sweetened diet soda for 30 years .
however , the european union ' s food safety watchdog said in december that aspartame posed no health risks at currently approved consumption levels .
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in october 1980 the public board of inquiry ( pboi ) impaneled by the fda to evaluate aspartame safety found that the chemical caused an unacceptable level of brain tumors in animal testing . based on this fact , the pboi ruled that aspartame should not be added to the food supply .
this ruling capped 15 years of regulatory ineptitude , chicanery and deception by the fda and the searle drug company , aspartame’s discoverer and manufacturer ( acquired by monsanto in 1985 ) , and kicked off another two decades of maneuvering , manipulating and dissembling by fda , searle and monsanto .
in 1965 , a searle scientist licked some of a new ulcer drug from his fingers and discovered the sweet taste of aspartame . eureka ! selling this chemical as a food additive to hundreds of millions of healthy people every day would mean many more dollars than limited sales to the much smaller group of ulcer sufferers .
searle , a drug company with little experience in food regulation , began studies to comply with the law — but which failed to do so . its early tests of the substance showed it produced microscopic holes and tumors in the brains of experimental mice , epileptic seizures in monkeys , and was converted by animals into dangerous substances , including formaldehyde .
in 1974 , however , in spite of the information in its files , the fda approved aspartame as a dry - foods additive . but the agency also made public for the first time the data supporting a food - additive decision . this data was subsequently reviewed by renowned brain researcher john olney from washington university in st . louis , and other scientists .
dr . olney discovered two studies showing brain tumors in rats and petitioned fda for a public hearing . consumer action for improved foods and drugs ( represented by the author of this piece ) also petitioned for a public hearing based on the approval process having been based on sloppy science and the product’s having reportedly caused epileptic seizures in monkeys and possible eye damage .
dr . olney had already shown that aspartic acid ( one aspartame component ) caused microscopic holes in the brains of rats after each feeding . aspartame also includes phenylalinine , which causes pku in a small number of susceptible children , and methyl , or wood , alcohol which is neurotoxic in large amounts .
faced with this array of possible health dangers , fda granted the hearing requests . in lieu of withdrawing its aspartame approval , the agency prevailed on searle to refrain from marketing the sweetener until after completion of the hearing process . it then proposed that a public board of inquiry ( pboi ) review the matter .
in july of 1975 , as the fda prepared for the pboi , an fda inspector conducted a routine review of the searle’s skokie ill . , testing facilities and found many deviations from proper procedures . this report led the fda commissioner to empanel a special commissioner’s task force to review searle’s labs .
in december of 1975 the task force reported serious problem with searle research on a wide range of products , including aspartame . it found 11 pivotal studies conducted in a manner so flawed as to raise doubts about aspartame safety and create the possibility of serious criminal liability for searle .
the fda then stayed aspartame’s approval . it also contracted , over serious internal objection , with a group of university pathologists ( paid by searle ) to review most of the studies , set up a task force to review three studies and asked the u . s . attorney for chicago to seek a grand jury review of the monkey seizure study .
the pathologists paid by searle only reviewed failure to properly report data and not the study’s design or conduct . they found no serious problems . the fda task force found searle’s key tumor safety study unreliable , but was ignored . the u . s . attorney let the statue of limitations run out , then ( along with two aides ) proceeded to join searle’s law firm .
while these committees met , the fda organized the pboi . searle , the petitioners and the fda bureau of foods each nominated three members for the board and the fda commissioner selected one member from each list . the board , which convened in january of 1980 , rejected petitioners’ request to include the commissioner’s task force information in its deliberations . still , in october 1980 , based on its limited review , the board blocked aspartame marketing until the tumor studies could be explained . unless the commissioner overruled the board , the matter was closed .
in november 1980 , however , the country elected ronald reagan president . donald rumsfeld ( former congressman from skokie , former white house chief of staff , former secretary of defense and since january 1977 president of searle ) joined the reagan transition team . a full court press against the board decision began .
in january 1981 rumsfeld told a sales meeting , according to one attendee , that he would call in his chips and get aspartame approved by the end of the year . on january 25th , the day the new president took office , the previous fda commissioner’s authority was suspended , and the next month , the commissioner’s job went to dr . arthur hull hayes .
transition records do not show why the administration chose hayes , a professor and defense department contract researcher . in july hayes , defying fda advisors , approved aspartame for dry foods — his first major decision . in november 1983 the fda approved aspartame for soft drinks — hayes’ last decision .
shortly after the fda soft - drink approval , searle began test marketing , and complaints began to arrive at the fda — of such reactions as dizziness , blurred vision , headaches , and seizures . the complaints were more serious than the agency had ever received on any food additive , at the same time , scientists began looking more closely at this manufactured chemical sweetener .
in 1985 , the fda asked the centers for disease control ( cdc ) to review the first 650 complaints ( there are now over 10 , 000 ) . cdc found that the symptoms in approximately 25 % of the complainants had stopped and then restarted , corresponding with their having stopped and then restarted , either purposely or by accident , aspartame consumption .
the cdc also identified several specific subjects whose symptoms stopped and started as they stopped and started consuming aspartame . the fda discounted the report . the day the fda released the cdc report , pepsi cola — having obtained an advance copy — announced its switch to aspartame with a worldwide media blitz .
at the same time , according to data released in 1995 , human brain tumors like those in the animal studies rose 10 % and previously benign tumors turned virulent . searle and fda’s deputy commissioner said the data posed no problem . two years later this same fda official became vice president of clinical research for searle .
from 1985 to 1995 , researchers did about 400 aspartame studies . they were divided almost evenly between those that gave assurances and those that raised questions about the sweetener . most instructively , searle paid for 100 % of those finding no problem . all studies paid for by non - industry sources raised questions .
james s . turner , esq . , is a partner in the 27 - year - old washington , d . c . consumer - interest law firm of swankin and turner . he is the author of the chemical feast : the nader report on the food and drug administration , making your own baby food , and a number of law journal and popular media articles .
in the ’70s my first wife drank tab believing it would help with her constant sinus drainage due to many allergies and keep her from gaining weight . when diet coke came along she began drinking it . a great deal of the time she drank it and always when she ate out . in her last year or so she bought a half gallon of it and drank it throughout her work day . she had more severe and longer last headaches and body pains . she gave up balancing our checkbooks and was having difficulty with at least numbers . she began having a headache for a month . one day on her way to work she blamed out three times ! i picked her up from work and eventually she was admitted to the emergency room . a scan found the ‘trademark’ glioblastoma multiform . it was stage 4 , inoperable . she was given 6 months to three years . she lived 8 very difficult , painful months . the autopsy showed 2 tumors in her brain and one in her brain stem . she was a great woman , loving wife and mother who had taught in jr . high and been a pastor . it would have been so simple to avoid aspertame . she would probably be with us today . we didn’t know . now you do .
now we know where michael j . fox got his degenerative disease from , after peddling coke in the 80s…
i was a big soda junkie going back to my childhood . drinking regular sodas until all the sugar began its detrimental damage , from weight gain to tooth decay , not to mention gas , bloating , etc . so i switched to diet big - time and was consuming bottles and cans every day–until i began getting regular headaches and problems ( including weight gain–from diet ? ) . i started reading about aspartame poisoning and how the stuff decays into formaldahyde and all… a few years ago i went cold turkey on all soda beverages and in no time at all , 99 % of my headaches disappeared ! i also had more energy and perhaps a bit more health . today i only drink tap water ( which is well water in my house ) , ideally boiled on my stove and served as black tea . now i only drink soda…socially…and very rarely on special occasions .
i used to drink only diet sodas , eat anything diet , “lite” low calorie . i was always intent on trying to lose weight . then i started having seizures – strong enough ones that i almost died . i was revived 3 times . then the shakes started , and the “brain fog” , lack of concentration , unable to reason , i couldn’t walk without a cane . i was diagnosed with parkinson’s disease , and given heavy duty drugs . since one should not drink alcohol with parkinson’s meds , i would always order diet soda’s when out for the evening… . constantly continuing to poison my body , unbeknownst to me . i was taking parkinson’s meds for 6 years before a new neurologist discovered that i didn’t have the deadly disease after all , but what i had was aspartame poisoning . years of violent shaking and stammering , of seizures , of living like an idiot who couldn’t think like a rational person , and it was all because of aspartame . i now avoid it like the plague . if my story helps one person , i will be happy . please don’t eat or drink anything that says diet , low cal , or sugar free without reading the labels . no - one should go through what i did .
if monsanto is behind it , regardless of what it is , it’s to be avoided like the plague .
hey jasper , everything is poisonous you muppet ! even water… its the dose that matters .
i hope the u . s sort out their shit and get it together soon , my precious baby boy passed away of brain cancer here in nz and we have a disgusting healthcare system here i am ashamed to call myself a kiwi now
once i heard the negativity and poison of aspertame , and to read labels , i cut off the poison little packages , the blue and yellow ones . yet , i had a slow reckoning in not eating the “diet” products because i believed these foods were good . then again i hear about what aspertame does to our body and what a negative it is . i finally decided not to eat anything that says…low calorie , no sugar added and it reads “diet”…yeah , i read it again and say , poison ! ! ! ! ! ! ! so i drink more water with limon , or even a little real sugar , sugar is bad if i overdo it , but i have learned that sugar…less is more . i don’t crave sweets , just on holidays . i am using stevia , and i am learning in my old age , and teaching my adult children the dangers of the chemicals in our food . that natural foods are better and safer , to think before just buying sweets , diet foods . just to think of what it will do to our bodies and of any side effects that could be detrimental and even early death . i enjoyed reading all about aspertame , and also all the comments people left here for me . i am grateful , i also know that knowledge is power . this knowledge is freedom of evil .
are we talking about gary johnson who must be about……well 14 or 15 at most … . plus… he was 29 / 30 so he is maybe 72 years old now ? he worked for monsanto in the uk . that gary johnson ? interesting .
so , thirty - two years after this substance was proven to cause brain tumors , i’m ordering dinner with a friend , the waitress asks , “anything to drink with that ? ” and he replies , “yeah , i’ll have a diet coke . ” they drove this poison to market despite all evidence that it is unsafe to consume . these corrupt business - people would have us all breathing nerve gas if they could convince us it would make us appear younger , thinner or more beautiful . when corporate greed meets consumer vanity , billions are at stake and it seems nothing can dam the river of cash at stake .
hw and gw bush own huge shares of pfizer pharmaceutical and used the fda as an excuse to let people die here when there was a flu vaccine shortage . rick perry gets kickbacks from merck and tried to enact law that would force teenage girls to get unneeded hpv inoculations that would only stop one of a dozen strains of hpv . trials showed many girls had horrible side effects . big pharma , insurance companies and the mic ( military industrial complex ) run america through our corrupt congressmen many of whom have obviously been “lobbied” ( bribed ) in the same way big pharma and the insurance companies wrote the aca law ( obamacare ) so they could exclude giving full - life medical care ( death panels ) to the baby - boomers who’ve paid their insurance premiums all their lives . you’ll be given pain pills and paid incentives to “self - terminate” once you get any “expensive illnesses” the insurance board decides is not in their financial best interest to treat late in your life .
did you know there’s a drink in new zealand that is sweetened with stevia ? i think they are the first soft drink in the world to use stevia as a sweetener instead of nasty synthetics and chemicals . you can buy it in australia and nz , not sure about anywhere else though . here’s their website urltoken
i live in new zealand . the main difference with this ch’i sparkling herbal drink is that it does not contain erythritol . zevia and the other stevia soft drinks contain quite a bit of erythritol . there is quite a difference in the calories attributed to erythritol in various countries . some declare it as calorie free , some declare it as delivering calories and some experts think that the more erythritol you consume the better the flora in your gut become at digesting it to extract energy ( ie more calories )
just found this site , after being given an apparently dead stevia plant , which i am watering , because the leaves have not wilted , are still green , and i may be able to save it , and will plant it . for many years , i avoided aspartame , found that it was causing terrible problems in many people , and know that the corruption in government is crimes against humanity , and we do not charge them , they are given bonuses in the millions while killing us with their lies . monsanto is evil , and needs to be dismantled , to start with . searles as well . let us take back our government . feed our children safely , and stop their evil .
i have found out the hard way to avoid aspertame . i was drinking a diet drink daily that was processed with aspertame along with diet desserts that contained aspertame . i lost the use of my left arm and quit the aspertame use . a couple of years later i forgot that crystal light contained aspertame and drank quite a bit of it . i started having symptoms of a heart attack , went to the er and was told they couldn’t find anything . i asked myself what i had done differently and remembered the episode that i had before . cut out the crystal light and all symptoms disapeared . i shudder to think what might have happened to me had i not discontinued the aspartame usage .
have you considered you may actually have another condition which reacts badly with aspartame ( and most likely other substances ) ? go to a doctor .
jasper it seems important to you that aspertame is safe to eat . can you explain why you think this ?
maybe you should read my issues that mimicked parkinson’s disease . aspartame is poison . no way around it .
the subject who is truly loyal to the chief magistrate will neither advise nor submit to arbitrary measures .
aspartame is more commonly known as the ingredient used in equal , the blue packets of sweetener often found on tables at restaurants .
the privately held company said wednesday that it expects to shut down a major portion of a plant that employs about 210 workers , including contractors , by year - end as a result . that will leave it with only about 10 to 20 employees to focus on its two other smaller sweeteners , the company said .
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since aspartame is intensely sweet , very little is required to sweeten foods and beverages . therefore products sweetened with aspartame are usually lower in calories .
monsanto stock jumped after pepsi ' s annoucement , gaining $ 1 . 875 a share , to $ 68 . 25 , on the new york stock exchange .
a brand of aspartame used in a low - calorie sweetener and in other processed foods , as soft drinks .
urltoken unabridged based on the random house unabridged dictionary , © random house , inc . 2018
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it looks like sugar , tastes like sugar ( so i ' m told ) , even feels like sugar . but it has virtually no calories , doesn ' t rot your teeth , and , unlike saccharin , has not been proven to cause cancer . the advertisements say it ' s as natural as a glass of milk and a banana . i always say if it sounds too good to be true , it probably is .
food manufacturers have switched from sugar to aspartame in unprecedented numbers . this food additive , marketed as a food , is now found in over 1200 products , including everything from baked goods and breakfast cereals , to children ' s vitamins , laxatives and drugs . in fact , it ' s hard to find a packaged product that doesn ' t contain aspartame . but nowhere is the artificial sweetener more visible than in cans of diet soft drinks .
why are so many people drinking so many aspartane - sweetened drinks ? partly because tap water is unhealthy , but mainly because sugars are addictive and because aspartame creates an increased thirst .
rarely found in its free form , methyl alcohol is usually derived or produced from other substances . it can cause serious tissue damage , including blindness , and even death . one of the reasons methanol is so toxic is becausethe body lacks the necessary enzymes to detoxify it . its rate of elimination is five times slower than a similar amount of ethyl alcohol , as found in whisky , beer and wine . for aspartame to be eliminated at all , the body must first convert it to formaldehyde , then to formic acid and ultimately to carbon - dioxide .
an estimated two percent of the u . s . population , or about 4 . 5 million people , have one of the two genes necessary for pku . they do not develop the disease , but may be sensitive to phenylal . unfortunately , there is no test for the one gene condition .
dr . wurtman says that a typical adult who drinks about four or five aspartame sweetened soft drinks a day might introduce enough phenylal into the brain to affect the synthesis of brain neurotransniitters , possibly leading to mood swings , irritability , anxiety , depression , insomnia , headaches , high blood pressure , increased appetite and even seizures .
the relative concentration of phenytal and spartic acid , the two amino acids in aspartame , is ten times higher than found in foods . aspartame promotion literature implies that the body treats these two amino acids differently than if they were derived from fruits , vegetables , milk or meat . many researchers strongly disagree with the promotional claims .
physician and aspartame researcher , dr . h . j . roberts , m . d . , says , there are profound differences in both the rate of digestion and the degree of digestion and the degree of absorption depending on whether these amino acids are provided by food or by aspartame . consumed in their natural state , in foods , these aminoacids are digested and released into the bloodstream slowly , he says , buffered and balanced by other amino acids .
when aspartame is consumed , however , especially in beverages , the body is suddenly deluged with large amounts of phenylal and aspartic acid , which can - then cross into the brain unopposed and cause significant disturbances of the brain neurotransmitters and endocrine functions .
in 1984 , soon after the introduction of aspartame , dr . roberts noticed clusters of symptoms that even he , the doctor who wrote the book on difficult - diagnosis , could not diagnose or effectively treat .
if you must use a sweetener , a truly natural and healthful alternative to aspartame is the juice from the brazilian shrub , stevia , which is 30 to 40 - times sweeter than sucrose , has been used as a sweetener in south america for - several hundred years and in japan for 20 years . two drops of the liquid extract equals one teaspoon of table sugar and is less than one calorie . one teaspoon finely ground stevia powder is equivalent to one cup of sugar .