trendsetter media and marketing is a music video promotion and production with offices in both new jersey and los angeles .

founded by roy lamanna in 2008 , trendsetter has worked with clients such as : justin bieber , big time rush , train , bo burnham , mtv , and coca-cola .

in 2009 , the company expanded into management with cara salimando .

trendsetter media and marketing

category marketing teams , customer engagement , marketing communications and stores performance teams , marketing implementation , marketing analysis , marketing . . .
trendsetter media and marketing is a full service music video promotion and production with offices in both new jersey and los angeles .
social media marketing : . drive engagement with social media influencers . 5 years of paid media management experience . . . .
support territory pr and marketing managers in the development and execution of local communications and marketing activities . . . .
social media content specialist - pinterest . do you love social media and content ? are you a trendsetter and data nerd all at once ? . . .
digital media executive . engine media is a modern media agency with a fresh perspective . understanding of the digital media market place and some experience in . . .
proactively keeps abreast of assigned clients ' marketing and media plans , and provides technological solutions including rich media , interactive solutions , site . . .
experience implementing and optimizing social media platform presence . we need someone with high energy and passion for digital marketing , social media , . . .
excellent knowledge of social platforms , experience shooting social media content , paid media and influencer marketing is highly desirable and an ability to . . .
2 + years experience in marketing and / or media strategy in a professional setting . the role requires an innovator , a trendsetter , and a progressive thinker who . . .
develop and run integrated marketing campaigns – components of which can include email , webinar , digital marketing , social media etc . . . .
achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews ; preparing and completing action plans ; implementing production and change .
trendsetter media and marketing is located in freehold , new jersey . this organization primarily operates in the communication services , nec business / industry within the communications sector . this organization has been operating for approximately 8 years . trendsetter media and marketing is estimated to generate $ 564 , 621 in annual revenues , and employs approximately 12 people at this single location .
ivan ( a . k . a . “the rock” ) , the social media magician and trendsetter , developed a leading edge social media framework for web - based marketing to attract attention to the rock’s web market .
coordinates media and community outreach for the center with designated personnel within the marketing department . . . .
the rock’s web market is a stable , robust , protected and reliable web - based social media marketing system , built upon a leading edge automated digital social media marketing framework that provides the client with the value added benefits of leverage via synergies and streamlining opportunities created by the use of the social media magician and trendsetter ivan’s leading edge social media framework for web - based marketing to attract attention , traffic and volume to the rock’s web market .
identifies trendsetter ideas by researching industry and related events , publications , and announcements ; tracking individual contributors and their accomplishments .
with a strong focus in digital , trendsetter utilizes the latest seo , viral and marketing techniques to increase engagement and contribute to the attention of all content .
create , develop and maintain innovative media content across all media channels including video , blogs and eblasts . . . .
roy lamanna , founder and ceo of trendsetter media and marketing talks about how music fans are discovering and sharing new music online and some best practices for artists about how to create compelling youtube channels that help grow their fan bases .
welcome to trendsetter , a multi - disciplined print and office supplies business conveniently located between leeds and bradford .
experience in a similar marketing role . proven track history in executing digital marketing projects . . . .
marketing campaign management support : . localisation of digital marketing assets : . ubisoft is looking for a uk digital marketing exec to join its dynamic uk . . .
the rock’s web market motivates organizations to streamline their social media marketing and to come on board the new digital revolution .
smm24 is a multipurpose social media management and marketing html template designed for all kinds of social media management and social media marketing business purpose . it’s an html5 template based on latest bootstrap 3 . 3 . 7 . anyone can easily update / edit this template to follow our well sorted documentation .
strong analytical skills necessary to evaluate / assess media strategies , media plans , marketplace risks and opportunities . . . .
the rock’s web market is committed to becoming a worldwide leader in the automated digital web - based social media marketing industry by providing top quality , value - for - money , web - based social media marketing to clients in a user - friendly format on a timely basis to service all clients’ social media marketing needs .
proven experience in media operations or publishing . ideally , our newest media star loves the arts . we’re on the forefront of digital media and technology in an . . .
brand marketing campaigns . support associate marketing manager to deliver the pr / influencer strategy for nbfootball globally . . . .
junior brand media strategist . the jrn brand media strategist is a cross channel , global , programmatic led role , reporting into the senior brand media . . .
media and entertainment editor . the remit of this role will cover all spectrums of the media and entertainment world encompassing but not limited to . . .
as head of paid media ( hpm ) you are responsible for overseeing the planning , development and execution of nustay’s marketing and advertising initiatives . reporting directly to the ceo , your primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization , using market research , pricing , product marketing , marketing communications , advertising and in some cases public relations .
digital marketing assistant 027539 . research and develop partnerships with influencers , bloggers and opinion formers . . . .
online marketing - event postings , email blasts , social media outreach . a brand ambassador for trendsetters , travelers , natives and newcomers alike , joonbug . . .
3 - 5 years experience within a social media focused role , with media agency experience preferred . supporting the management and integration of social tech . . .
a good understanding of the principles of seo and social media . knowledge of the factors that contribute to making a successful online fashion media destination . . .
we are seeking a social media specialist to help manage many aspects of our one of a kind social media presence . . . .
inspired by efficiency and effectiveness for information management in the new digital era , the rock’s web market was created to provide a seamless , on - line , just - in - time , automated digital web - based social media marketing system to satisfy any web - based social media marketing requirements of an organization .
owner of nylahd a new york city based film , television and new media production company .
gain new strategies and insights at the intersection of marketing , technology , and management . our next conference will be held :
aside from the digital space , trendsetter has solid relationships with content providers / retailers , on demand programmers as well as traditional media including mtv , fuse , axs tv along with many others .
research / insights manager , tech , media and telecos ( tmt ) - 1 . . .
music consultant / music business consulting and record label services . we help artists navigate the music business and formulate music marketing strategies .
experience in a marketing , media , social , pr client - facing role . influencer & talent development is fundamental to our editorial approach . . . .
we give extraordinary social media promoting administrations ( smm and smo administrations ) in indore which shows up your business and its related administrations and items in serps ( search engine result pages ) and furthermore higher in social media well known pages and profiles . what’s more , our social media showcasing and enhancement administrations are likewise best as far as giving natural activity and online perceivability in serps . furthermore , consequently we are known as best sem smm smo social media advertising company .
accomplishes marketing and sales objectives by planning , developing , implementing , and evaluating advertising , merchandising , and trade promotion programs ; developing field sales action plans .
from client relations , pr and marketing strategies , to the creative side of promotional literature , events , influencers and partnerships across soho home and . . .
d9 - the technical skills associated with creating and maintaining webpages , and making the best use of social media . . . .
this will be underpinned by a strong interest in the technology , media and telecommunications markets , and their impact on people , companies and government . . .
social media executive . one in three ads around the world has been planned by one of the groupm media agencies maxus , mec , mediacom and mindshare , which makes . . .
trendsetter also specializes in ruby on rails , wordpress , static sites , and app development as well as possessing a wealth of knowledge in many web languages / frameworks .
looking for a motivated , detail - oriented intern who will assist with the daily tasks required to run a social media campaign involving social media celebrities . . .
to handle customers across different platforms , including social media , email and live chat . from email to social media , we’re on - hand to offer care to all our . . .
opinions expressed in this article are those of the guest author and not necessarily marketing land . staff authors are listed here .
social media allows brands to connect with their audience through multiple platforms . trendsetter strategizes and implements the latest technology to create awareness , and build , maintain and expand an online presence . at trendsetter , we find it not only important to expand the audience , but to understand the audience ; to find out who are potential , casual , loyal and diehard fans or buyers . creating a system that allows us to really understand these fans , allows us to target content specially to what appeals to them .
strong understanding of digital / online technology and its application across multi - channel content publishing inc . apps , social media and video . . . .
meets marketing and sales financial objectives by forecasting requirements ; preparing an annual budget ; scheduling expenditures ; analyzing variances ; initiating corrective actions .
identifies marketing opportunities by identifying consumer requirements ; defining market , competitor ' s share , and competitor ' s strengths and weaknesses ; forecasting projected business ; establishing targeted market share .
candidates must be familiar with and confident using standard social media platforms . managing our brand protection accounts on various platforms such as . . .
from paper clips to storage media , from cartridges to cleaning materials , we can supply everything you need – with low costs and next day delivery .
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facebook is something greatest trendsetter in advanced web - based social networking advancement and advancing a brand on facebook resembles making a lot of group of onlookers which can go for your items either on the web or disconnected mode . in facebook marketing we deals in managing entire company / organization / business page or can help in increasing in likes of page . for buying facebook likes .
awesome shoot for breakout artist hal linton srp records & universal motown . working with the srp producers and roy lamanna of trendsetter media and marketing was an awesome experience . they had a concept and needed someone to completely bring it to life . they really trusted me with the creativity and shots . i can honestly say it paid off . i might have a new career in r & b . ; i love it ! the whole crew was awesome . big thanks to evan & srp , hal , roy , bernice , dp karl kim , drew , chris , tony , stephen , brandy and brooklyn studios . definitely looking forward to working with these guys again . it was great !
divide your target market into sub - markets by profiling your customers and creating personas . use your research to communicate the right message to the right sub - markets . use a range of marketing channels to get your business and your products noticed . plan your message , your audience , your budget and your measure of success before you start . avoid wasting money by choosing the right marketing channels for your audience .
in present digital era of marketing , social media is something hard to resist . it is near to impossible to not present a brand on social media platform to promote a brand to its potential customer base . with the rise of social platforms peoples are more expressive than before and are more indulging in activities on social channels even related to business point of view of third party based of their likeness , popularity , following or any other reason .
“the trendsetter in the art of beautiful selfies skills as well as her down - to - earth yet captivating lifestyle is followed by over 3 . 7 million fans on instagram . in addition , the level of professionalism and modesty that nora danish represents are values that are in line with oppo . we believe that danish remains an ideal representative of the new social media savvy generation , ” he added .
when an artist goes on tour , it’s not only important that fans are aware of it , but are excited about it – and that’s what we do ! creating a custom calendar , unique to each artist , trendsetter establishes goals and outlines exactly what we suggest to achieve those as a band / artist is about to hit the road . utilizing all social media platforms and outlets , trendsetter will incorprate engaging language , giveaways & contests , along with geo - gated , targeted posts that are driven to incentive those local fans to show their support . content is unique for global and targeted posts , so that fans are not inundated with an overwhelming amount of posts that don’t pertain to them . each date has it’s own mini - calendar within the larger plan so that each city is highlighted and promoted in it’s own way .
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bridget roman is the senior product marketing manager for adobe experience manager mobile . she has been in high tech marketing for nearly 20 years , building a strong expertise in software , online services and mobile app solutions . at adobe , she has overseen several successful ventures including a pilot program for delivering creative suite as a subscription that ultimately led to the launch of creative cloud . prior to adobe , bridget spent several years at apple where she launched the precursor to today ' s icloud . bridget has also worked in various marketing roles at ebay and epson america .
trendsetter’s roots are in music marketing , with a focus on music video promotion specifically . currently working with some amazing artists including maroon 5 , kendrick lamar , bruno mars , lady gaga , along with so many others , our campaigns include garnering as much exposure possible through meaningful digital / editorial placement , retail / closed circuit placement for audio & video as well as on - demand & broadcast networks .
determines annual and gross - profit plans by forecasting and developing annual sales quotas for regions ; projecting expected sales volume and profit for existing and new products ; analyzing trends and results ; establishing pricing strategies ; recommending selling prices ; monitoring costs , competition , supply , and demand .
the tastemakers , trendsetters , wild - eyed revolutionaries ? blogs , social media , cartoons , movies , books , essays , articles . . . .
of course , efficient adoption of new tools and technologies can be complicated , and a sound enterprise app strategy should include programs to measure and enhance employee satisfaction through surveys , analytics , training , updates and program communications .
practical experience of delivering across the range of programmatic display and paid social platforms including google , facebook and instagram .
for example , if your target market is householders to whom you wish to market an energy monitoring device , then you might look at sub - markets of age . are elderly people more likely to want the product to help control energy bills ? are younger householders more likely to want it because they’re concerned about environmental issues ? this type of research can help you develop marketing messages and use marketing methods appropriate for these sub - markets .
of respondents , 36 percent cited “ease of publishing and updating content” as a key capability , allowing developers , marketers and business users to update and push content out , ensuring it’s accurate and up to date . finally , 34 percent of survey respondents discussed multiple platform support and the ability to access other devices and platforms as a top priority for success .
the tastemakers , trendsetters , wild - eyed revolutionaries ? blogs , social media , cartoons , movies , books , essays , articles . where did all the visionaries go ? . . .
on advertising in a glossy magazine if your customers tend to use social media and buy your product online . so you need to target your activity for best effect . before you start , consider the touchpoints – where customers experience your product or brand .
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having established facts about your product and the relevant markets , you need to consider how to get your business and product noticed .
from letterheads , business cards , comps slips and labels , to computer stationery , security print , cheques with holographic foils and more .
improves product marketability and profitability by researching , identifying , and capitalizing on market opportunities ; improving product packaging ; coordinating new product development .
twitter is one of the conspicuous figures in web - based social networking . it has around 6 million dynamic clients which are expanding quickly consistently . the advancement on this media channel helps clients to target mass measure of clients effortlessly . we give twitter followers , rewets and also manage whole twitter pages for businesses . for buying twitter followers and rewets
but that’s just part of what we do . we also print and distribute business stationery , e . g . letterheads , continuous stationery , cheques and security payslips ; we replicate cds and dvds ; we produce packaging , exhibition panels and roll - ups ; and we provide a complete range of office supplies , from printer cartridges to office furniture .
not every method of communication will be right for your business . and the methods you use can change as your business develops and grows .
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london , united kingdom financial planning and analysis netflix now operates in all countries around the globe ( except china and those sanctioned by the us . . .
he added that the phone brand aims to reach up to 4 , 000 sales points by year end and the investment in advertising and promotional activities is to help accomplish that target . it currently has 70 concept stores and 14 customer service centres in malaysia .
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supplement or replace current core desktop applications with those geared toward mobile . then , expand opportunistically to areas where mobile and device - specific features will yield productivity and competitive benefits .
the pace of change is rapid , and “future - proofing” an enterprise mobile app program is essential for building a competitive strategy . staying informed on security and privacy safeguards companies’ proprietary information ; cloud - driven apps help connect mobile experiences with backend systems like customer relationship management ( crm ) or enterprise resource planning ( erp ) ; and optimizing user experience delivers clean , intuitive user experiences that engage with and add value to work streams and processes .
and in everything we do , our focus is on value and personal service . ours is a small , friendly team and we pride ourselves on our ability to solve even the most awkward of production challenges . we think you’d enjoy working with us . find out more
but there’s another fast - growing trend that competitive organizations are focused on — and it’s giving smart companies an edge over the competition by increasing work productivity , easing tasks , enabling information - sharing and building connections with customers and stakeholders behind the scenes like never before .
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here ' s some facts that needs to be known about roy lamanna and his company vydia . quotes from roy ' s interviews as he exposes himself as a liar and opportunist .
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you may remember in the 80s when actors would tactically hold a coca ~ cola can so you could see the logo perfectly between their strategically placed fingers . maybe you considered purchasing a pair of calvin klein boxers after watching back to the future , the scene where marty’s mother mistakes his name for calvin klein after reading his boxer elastic is probably responsible for a spike in sales . rewatch et and see how many times the kids are tucking into a bag of reese’s pieces . anyone would think there wasn’t another tasty treat available for those kids — there wasn’t , they entered a co - promotion agreement with the production company . whilst all of this is simple product placement , it would seem to be the origin of influencer marketing , which is now rife on social media and websites .
in the first instance it is hard to measure engagement with the brand through this sort of marketing . whilst the influencers have huge followings , due to new algorithms in social media , a post may not feature in a follower ' s feed . additionally , just because the audience see an image or video does not mean it will have the impact the company is hoping for . it may result in awareness , but not necessarily in sales . the second is that as it has risen in popularity , as a marketing strategy , so too has the cost . many influencers are now expecting larger sums of money to advertise products . many popular influencers with a following in the millions are earning somewhere between £5 , 000 and £20 , 000 per post . thirdly , control of content is an issue . whilst the company may be able to discuss how it would like a product to be displayed , or what language it may like an influencer to use , ultimately the final output is created by the influencer .
consumers love to do business with someone that can admit mistakes and state how they made improvements .
every digital marketer loves talking about consumer - facing apps , and why shouldn’t they ? they’re fun , flashy , and — most of all — they are sharing your brand with the world .
when asked which types of enterprise mobile apps were likely to be mission - critical in the next three years , respondents cited customer service and support ( 61 percent ) , customer relationship management ( 59 percent ) , sales enablement ( 59 percent ) and messaging and collaboration systems ( 59 percent ) .
director alfredo flores and justin bieber check out a shot on the set of
u smile
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with a history stretching back 40 + years , our knowledge and experience of print and associated services is extensive . we can handle everything from low - cost , short - run leaflets , through 300 + page catalogues in hundreds of thousands , to print and fulfilment of multi - part direct mail campaigns .
as a start - up business , you need to make best use of your finance and resources to connect with your customers . some promotional activities are expensive and should only be considered for specific products or audiences and at certain points in the product lifecycle . there would be little point in spending thousands of
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determine which features will yield the best results for your brand , and deploy for success . unsurprisingly , nearly half ( 48 percent ) of survey respondents named security as a top feature — and for good reason . mobile devices are constantly on the go , and many are loaded with confidential or proprietary information .
adobe ( my employer ) recently surveyed 1 , 500 enterprise decision - makers ( registration required ) across the globe in sales , marketing and human resources to learn more about their enterprise mobile app strategies . we discovered that 61 percent believe that companies risk being at a competitive disadvantage by not embracing mobile apps . however , 66 percent of those surveyed believe they are either on par with — or worse , they are lagging behind — their competitors with regard to enterprise mobile apps .
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as nustay’s hpm you will ensure the organization ' s message is distributed across channels and to targeted audiences in order to meet sales objectives . you will need a deep understanding of what motivates a consumer to engage and purchase .
this company vydia are rip offs and are here to steal your money they left me with no reply for months and took £400 british money off me make sure you check reviews always before doing this as now i have to learn from this by a £400 loss these people are filthy scum bags and deserve to get shut down . usa new jersey
a program that benefits the consumer , assures them of complete satisfaction and confidence when doing business with a member business .
enhances organization reputation by accepting ownership for accomplishing new and different requests ; exploring opportunities to add value to job accomplishments .
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this location is in monmouth county and the new york - newark - jersey city , ny - nj - pa metropolitan area .
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when tackling centralized app management , establish a core team to oversee challenges and top concerns like those identified in the report : security ( 45 percent ) , errors caused by updates ( 44 percent ) and lack of customization in the app ( 40 percent ) .
additionally , the survey revealed some ideas on the perception of enterprise mobile apps within the organization and how that knowledge can be useful in driving consensus and adoption from the deployment of enterprise mobile apps . results suggest that employees using enterprise mobile apps feel up to date ( 90 percent ) versus out of touch , productive ( 88 percent ) versus distracted and empowered ( 87 percent ) versus helpless .
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rallying teams around the digital deployment of apps by developing programs that ensure employee satisfaction helps drive internal consensus and buy - in support .
with over 450 , 000 , 000 salaries collected from other jobs and employees , we use one of the biggest salary databases in the world to inform these estimates . and because we are continually adding feedback from users like you , we are able to keep refining our accuracy .
to choose the appropriate means of promoting your product or service you need to consider who your customer is and how you will reach them .
in addition to her role as oppo f1 and f1s selfie icon , danish recently worked with ola bola’s jc chee for oppo’s tv commercial .
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according to a press release , actress and model nora danish was also present at the launch of oppo’s new f1 model to demonstrate the phone’s selfie features . she is currently oppo f1’s selfie icon and will continue to be the representative for the f1s or the “selfie - expert” phone .
taking a more skeptic look at influencer marketing you have to be aware of the pitfalls of the promotion appearing contrived . it is important that the promoter doesn’t just appear to be pushing the product for the sake of getting it for free or receiving payment . sometimes an influencer will add the following hashtags : # ad , # sponsorship , # sp . the hashtags are used to make it clear a product is featuring in a post solely as an advertising tool . however , by highlighting that it is featured to advertise the product a post loses its authenticity and may lead to someone being seen purely as an advertising agent . recent research did reveal that 77 % of people were unaware of what the # sp actually meant . however , as the trend continues an awareness of the hashtag , and influencer strategy in general , will become better understood and the popularity of influencers could be their undoing as people become more cynical of them .
fang said that oppo currently owns a 13 % market share in the country and it plans to increase the share in over five to 10 years .
while companies are aggressively adopting enterprise mobile apps ( usage and investment are on the rise ) , few are leveraging the power of a robust strategy .
begin by looking at the apps you currently have deployed . how are they designed to be used ? what are the workflows ? are they efficient , and do you have analytics ? it’s important to assess your existing enterprise mobile app strategy and identify other areas where the right app could drive further productivity .
vonage broadband phone ripoff promised 24 / 7 technical support which is not reachable . violation of terms of service and redolent of false advertising . holmdel new jersey
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need large format printing for exhibition panels , banners , display materials , or in - store point of sale ? talk to us first and see how we can help .
focusing on mission - critical apps means discovering which apps are vital to your organization by evaluating employee workflows and looking for those that meet the needs of a highly mobile workforce . identify how to equip your employees to be more productive with mobile apps , map to the needs of your organization , and focus on those that yield the most benefit .
youtube is well known for its video sharing . it plays a vital role in visual appearance of products . youtube promotion helps business to promote their products / services so they can actually achieve their potential customer base either through in manufactures youtube ads ( publicizing ) or promotion of channels . likes and views on youtube also plays a major role as this leads to increase in potential customer base as per the popularity of particular videos . we provide youtube subscribers , youtube views and likes . for buying subscriber , likes and views .
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this is the best way to manage and repair your business reputation . hiding negative complaints is only a band - aid . consumers want to see how a business took care of business .
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these salary estimates are not endorsed by the hiring companies and may vary from what’s actually offered , but we have a pretty great record of getting close enough for you to make an informed decision .
steebar , llc urltoken is a subsidiary of steebar , don ' t be fooled by steebar ' s web page and claims of excellent service . they are a rip - off . peapack , new jersey
the opportunity to gain a competitive edge with your enterprise mobile app strategy is growing — and quickly , too . that’s why we’ve combed the data to uncover strategies you can use right now to bolster yours .
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at pixlr it solution , we take pride in speaking to our solid organization culture . we have a talented pool of specialized experts that have mastery in the most recent portable and web innovationsoffering adaptable data innovation answers for our worldwide business customers .
oppo electronics has plans to invest rm42 million in advertising and promotion activities within the year , according to a report by the star . this was said by chief executive officer william fang at the oppo “selfie expert” f1 launch in kuala lumpur last week .
the phone brand entered a three - year partnership with fc barcelona last year to drive public awareness and interest in the global market . it sees oppo serve as barcelona’s official partner for the mobile phone device category starting from the current season until 2018 .
please note that all salary figures are approximations based upon third party submissions to indeed . these figures are given to the indeed users for the purpose of generalized comparison only . minimum wage may differ by jurisdiction and you should consult the employer for actual salary figures .
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investing in and staying ahead of changes in app - development requirements will help your organization gain deeper app adoption , while supporting broader use cases . according to our survey results , 77 percent of companies believe that the enterprise mobile app world is different from what it was two years ago .
we know salary is a key component of your decision whether or not to apply for a job . so when the hiring company hasn’t provided a salary for a job , we look at salary data from related companies and locations to come up with a reasonable estimate for what you can expect .
this report was posted on ripoff report on 08 / 17 / 2016 07 : 57 am and is a permanent record located here : urltoken . the posting time indicated is arizona local time . arizona does not observe daylight savings so the post time may be mountain or pacific depending on the time of year . ripoff report has an exclusive license to this report . it may not be copied without the written permission of ripoff report . read : foreign websites steal our content
beyonce , jay - z
apes * * t
( ricky saiz , dir . )
santigold
can ' t get enough of myself
( santigold , sam fleischer , dir . )
black sabbath
god is dead ?
( peter joseph , dir . )
new @ tiesto @ dzekomusic ft . @ premoxl @ postmalone
jackie chan
mv directed by @ jaymartian urltoken ! @ videostatic # hound
new @ iggyazalea ft . @ tyga
kream
music video directed by @ colintilley urltoken ! @ videostatic # boyinthecastle
erin hill
stay
( m . n . kinski , dir . )
great good fine ok
change
( colin michael quinn , dir . )
hand
loop 03 - lied von der sehnsucht
( ruffmercy , dir . )
novo amor
birthplace
( sil van der woerd & jorik dozy , dir . )
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2017 was an amazing year . . thank you ! looking forward to even bigger & brighter 2018 !
2017 was an amazing year . looking forward to even bigger & brighter 2018 !
46 , 446 white 8 , 429 hispanic 4 , 038 black 3 , 784 asian 267 native american 58 hawaiian 2 , 817 other 82 . 6 % white 15 . 0 % hispanic 7 . 2 % black 6 . 7 % asian 0 . 5 % native american 0 . 1 % hawaiian 5 . 0 % other
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whatever you’re looking for – low - cost flyers , high impact brochures or long - run catalogues – we combine print quality with keen prices .
whether online or on cd / dvd , we can help you get your product catalogue in front of your customers in a more convenient , cost effective form .
our expertise in dm goes beyond print solutions – we offer an end - to - end fulfilment service from database management to despatch .
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how effective is your enterprise mobile app strategy ? contributor bridget roman dives into the results from an adobe survey to uncover tips to keep you a step ahead of the competition .
integration with other business systems ( 41 percent ) ranked highly , as there’s not only value in displaying content in an app , but also in its integrating easily , allowing employees to do something with that content , such as place orders or update sales records .
as with any project , launching an enterprise mobile app can include some obstacles . luckily , many issues can be resolved simply by centralizing app management through a unified dashboard .
a unified dashboard displays — along with robust reporting capabilities — all the various enterprise mobile apps you have implemented . a holistic view , for example , can help you detect traffic patterns that may indicate security anomalies or usage errors .
although 61 percent believe that businesses risk being at a competitive disadvantage by not embracing mobile apps , 66 percent of companies believe that they are only on par with or lagging behind the competition when it comes to using enterprise mobile apps to further business objectives . smart brands have a tremendous opportunity to outpace the competition by creating competitive enterprise mobile app strategies that deliver .
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second cup coffee co. is a canadian specialty coffee retailer operating more than 300 cafes across the country .

its headquarters are in mississauga , ontario .

its stores sell hot and cold beverages , pastries , snacks , pre-packaged food items , hot and cold sandwiches , and drinkware including mugs and tumblers .

second cup sales continue to compete with starbucks , tim hortons and mcdonald 's , which also feature espresso-based specialty drinks .

since its inception , second cup has expanded its franchises to the united states , morocco , saudi arabia , bahrain , kuwait , oman , qatar , lebanon , jordan , egypt , the united arab emirates , iraq , syria , yemen , cyprus , azerbaijan , angola , lithuania , and romania .

it also opened a store in pakistan in 2013 , in the united kingdom in 2014 , in the philippines in 2015 , in poland in 2016 and in bangladesh in 2015 .

tassimo second cup beverages were launched on september 13 , 2012 .

tassimo t65 are now sold at every second cup location .

second cup

tsampalieros bought second cup ltd . and second cup international in 2006 through his company , the second cup coffee co . inc .
second cup ltd . ( the ) [ scu ] | second cup ltd . ( the ) stock price history | tmxmoney
paquette said the language watchdog will examine whether second cup ' s french commercial name , second cup cafe , is still valid .
📷 june 26th , 2018 second cup cross canada tour social media contest rules and regulations the second cup cross canada tour soci . . .
with 357 locations , second cup is canada ' s second largest specialty coffee retailer . but with increased competition from
while second cup ' s competitors have rolled out aggressive strategies to increase their market share , second cup has been occupied with finding more stable financial footing .
new name , logo , and identity for second cup coffee co . by jacknife
in november 2006 , the second cup coffee company inc . , a privately owned canadian company , of mississauga , ontario , canada , purchased the second cup international trademarks and operates through its second cup international division . the second cup ltd . , a publicly listed ( tsx ) company , owns and operates the trademarks in canada .
at second cup our commitment is to grow and excel both personally and in our businesses .
to find a second cup location near you or for more information , please visit urltoken .
yes , i would like to receive updates about my second cup coffee co . rewards account .
brand new : new name , logo , and identity for second cup coffee co . by jacknife
still , mr . bregman thinks second cup could distinguish itself more from its competition . for instance , second cup introduced instant oatmeal about one year after starbucks rolled out the offering in 2008 . second cup could learn from its archrival ' s practice of constantly launching new products , he says .
love heading to second cup prospect street in the mornings . the lovely ladies are always smiling ! !
at second cup , we’re proud that almost 100 % of our coffees are rainforest alliance certified™ coffees .
, president & ceo at the second cup ltd .
second cup is proud to take a leadership role in achieving this milestone , defining the manner in which we conduct business with our esteemed farming partners . with each coffee enjoyed , second cup guests can take pride in the practice they support .
is there a second act in store for second cup ? despite the company ' s best efforts to convince us so , investors seem to think not .
that makes second cup shares a bargain by canadian restaurant standards . will that change ? ms . box says the company is developing a
store of the future
with plans to unveil a
new and very different
second cup store in downtown toronto in the fourth quarter . new and very different performance is what second cup needs to emerge from being second - rate .
second cup has expanded tremendously since its inception . there are second cup franchises in the united states , saudi arabia , kuwait , oman , lebanon , jordan , egypt , the united arab emirates , turkey and syria .
he was also a board member and ceo of second cup gp inc . , a subsidiary of the fund .
don’t have a card ? register without a card number and use our second cup coffee co . rewards app .
i agree to receive email from second cup containing news , updates and promotions . members can unsubscribe at anytime .
the second cup coffee company inc . is an entrepreneurial , franchisee - focused organization with growth as its cornerstone .
in 2001 , rhéal mathieu , a member of front de libération du québec ( flq ) who in 1967 was sentenced to nine years in prison for terrorist activities including murder , was convicted of firebombing three second cup locations in montreal . mathieu targeted them because of the company ' s use of its incorporated english name
second cup .
after the media coverage of the firebombings , many second cup locations in quebec changed their signs to les cafés second cup .
she had been one of seven people nominated as directors , but second cup says she’s also leaving the board immediately .
as chairman and ceo , mr . bregman took second cup public in 1993 and in 2002 , sold the company to
gabriel tsampalieros , chief executive of second cup royalty income fund , died yesterday at age 61 after battling a blood disorder .
second cup’s difficulties – since last year , the company has closed five stores – come amid increased competition from other chains .
in the fall of 2011 , second cup introduced the line of rainforest alliance certified™ whole leaf tea blends and herbal tisanes .
o ' dea eventually became a celebrated businessman , co - founding coffee retailer second cup coffee and establishing non - profit organizations .
11 / 01 / 2000 : in 2001 , rhéal mathieu , a member of front de libération du québec ( flq ) who in 1967 was sentenced to nine years in prison for terrorist activities including murder , was convicted of firebombing three second cup locations in montreal . mathieu targeted them because of the company ' s use of its incorporated english name
second cup .
after the media coverage of the firebombings , many second cup locations in quebec changed their signs to les cafés second cup .
about second cup® founded in 1975 , second cup ® is canada ' s largest specialty coffee franchisor , operating more than 350 cafes across the country . as a proudly canadian company , second cup celebrates its franchisees ' local ownership , and prioritizes the support of local businesses through daily deliveries from neighbourhood partners . committed to caring for every guest , all 4 , 000 associates of second cup are trusted coffee experts ® who sell 1 , 000 , 000 coffee and tea beverages every week . for more information , please visit urltoken .
despite these challenges , mr . archer says that second cup retains some brand loyalty among consumers . investors , however , appear skeptical .
if you are interested in becoming a regional second cup franchise partner in your territory , please see the franchising section of our website .
rainforest alliance certification has extended its reach in recent years from companies including mcdonald’s , caribou coffee , keurig , second cup and nespresso .
second cup has reported that , in the final quarter of 2015 , they were able to achieve their first profitable quarter since 2012 .
our vision is to be a leading global premium café brand . our mission is to continuously grow through innovation and dedication to excellence . second cup is committed to always deliver a premium café experience . second cup started in specialty coffee retailing in toronto , canada in 1975 and since then has grown our offerings to better serve our second cup café guests . over the past 42 years , second cup has expanded globally to over 44 regions in 33 countries . our first second cup international regional franchise was established in 2003 in dubai , and we continue to be a second home to tens of thousands of discerning guests every day all over the world . our franchise partners operators are committed to serving the best coffees in the world in an inviting atmosphere with uncompromising standards of customer service , product quality and freshness . as one of the longest and most established specialty coffee retailers , with an existing and fast growing international presence , we are well positioned to expand the second cup experience throughout the rest of the world and make second cup a respected global brand . we will continue to build upon our proven model of growth through local regional franchise partners . the second cup coffee company inc . , a privately owned canadian company , of mississauga , ontario , canada owns and operates the second cup international global trademarks . the second cup ltd . , a publicly listed ( tsx ) company , owns and operates the trademarks in canada .
quebec ' s language watchdog , l ' office quebecois de la langue francaise , said no formal complaints have been filed against second cup .
o & apos ; dea eventually became a celebrated businessman , co - founding coffee retailer second cup coffee and establishing non - profit organizations .
in the 1990s , second cup broke into the quebec market with the opening of the first two cafés in montreal . as our presence expanded , so did our core product offering . second cup cafés began serving espresso - based beverages , iced beverages , blender drinks , and more .
first to know about second cup product launches , new café locations and promotions . dont forget to opt in to email notifications when you register .
at the end of 2014 , box made the second cup’s future tangible with the ultimate prototype café at king and john streets in toronto . the contemporary , open - concept space features what box was seeking to highlight — “a premium coffee experience from the music to the cups to the food . ” other than the reminiscent scents of second cup’s famous paradiso blend , there is little resemblance between the old and new second cup aesthetic .
jean vashisht director , marketing the second cup ltd . t . 905 - 362 - 1818 ( ext . 1557 ) e . jvashisht @ urltoken
founded in 1975 , mr . bregman first bought second cup for $ 12 - million in 1988 and took it public to spearhead an expansion in 1993 . he sold it to cara operations ltd . in 2002 , which sold it to dinecorp hospitality in 2006 ; subsequently it was renamed second cup ltd .
about 50 people from a french language group demonstrated in front of a second cup coffee shop in montreal on thursday to protest its english - only sign .
second cup ' s alix box had been one of seven people nominated as directors , but the company says she will also be leaving the board immediately .
among the recent changes at second cup is the appointment of former owner and ceo michael bregman as chairman of the board of directors , following a minority investment in the company in december , 2013 . mr . bregman led the company through a growth period in the 1990s , taking second cup public in 1993 .
second cup started in specialty coffee retailing in toronto , canada in 1975 and since then has grown our offerings to better serve our second cup café guests . over the past 38 years , second cup has expanded globally to over over 22 regions . our first second cup international regional franchise was established in 2003 in dubai , and we continue to be a second home to tens of thousands of discerning guests every day in over 22 regions , including : abu dhabi , azerbaijan , cyprus , dubai , egypt , iraq , jordan , kuwait , kurdistan , lebanon , libya , morocco , oman , pakistan , qatar , romania , saudi arabia , sharjah , syria , taiwan and in two regions in the usa .
second cup ( tsx : scu . un ) president bruce elliot said the company acknowledges concerns raised by quebec consumers and is currently reviewing their outdoor cafe signs .
the sleepy pace at second cup can partly be explained by its conversion into an income fund in 2004 . income funds focus on generating cash distribution for unitholders , rather than expanding their businesses . but on jan . 1 , second cup is converting back to a corporation , underlining its renewed focus on perking up sales .
company profile for second cup royalty income fund ( ca ; scu . un ) - quote search - fundamental data , company proflem , and more . . .
whether customers are invested in second cup’s success because of their canadian roots , their ethical investments , or just the taste of their coffee , their performance in the last quarter of 2015 bodes well for the success of the company . after years of financial struggle , it seems as if things are looking up for second cup .
a former flq bomber who attacked three second cup outlets in quebec because the chain ' s name is in english only was sentenced friday to six months in jail .
the second cup’s ceo is leaving the company abruptly , three years after the former holt renfrew executive was brought on to lead a rejuvenation of the canadian coffee chain .
as one of the longest and most established specialty coffee retailers , with an existing and fast growing international presence , we are well positioned to expand the second cup experience throughout the rest of the world and make second cup a respected global brand . we will continue to build upon our proven model of growth through local regional franchise partners .
second cup is committed to sourcing from rainforest alliance certified farms , and certification helps support sustainable environmental , social , and economic development on the farm and in farm communities .
second cup’s success is a good sign for people who are invested in the performance of canadian businesses , or anyone concerned about the increased americanization of canadian culture and business .
on november 16 , 2006 , cara sold it to dinecorp hospitality inc . dinecorp is controlled by former cara ceo gabe tsampalieros , who is now chairman of second cup .
within months of box’s arrival at second cup in february 2014 , the company announced plans to reduce head office employees , reach new agreements with its franchisees and raise fresh capital .
i ' m sipping on my absolute favourite flavour of tea - the holiday tea from second cup . i am so thankful that santa remembers to bring me lots every christmas !
at second cup , we care where our coffee comes from . that’s why all our beans are fairly traded , and 99 % are rainforest alliance certified™ . there’s a little love in every cup , and we go the extra mile to ensure you taste it .
at second cup , we’re committed to sourcing our tea from a member of the ethical tea partnership , an organization dedicated to improving the social and environmental conditions of tea supply chains .
for our guests , the utmost in comfort and service underscore the second cup experience . warm , comfortable yet modern and contemporary , rich and textured , familiar yet global create the relaxed atmosphere of our “premium global cafe” . second cup is anchored by the barista station where our experienced baristas create the premium coffee and specialty beverages which proudly define our reason for being .
but second cup is still well - positioned in the market because its store base remains intact and its brand remains fairly solid , if lacking somewhat in innovation , mr . fisher said .
the second cup café design could be more alluring , mr . bregman adds .
now when i walk into a brand new or renovated second cup store , i want to take a nap , i ' m so bored .
in his day , he tried to make his shops look quirky by customizing neighbourhood locations , partly with an artist ' s original creations .
it ' s not just that second cup is lacking in locations ; it ' s that the ones that are open just aren ' t doing very well . second cup ' s most recent quarter of positive same - store sales – revenue at locations open at least one year – was the first quarter of 2012 . and the numbers have been getting worse , not better .
her chain needs a jolt . after having virtually created the high - end coffee chain sector in canada in the 1990s , second cup , of mississauga , ont . , is rapidly losing ground to u . s . - based starbucks . now ms . mowbray , who took the reins at second cup in 2008 , is racing to return the chain to its former glory .
the body of the coffee gets heavier , until the second crack , where the body again thins .
as a canadian specialty coffee retailer , second cup has become a second home to hundreds of thousands of guests every day . and because we know our guests appreciate a great cup of coffee , we’ve created an environment that highlights this careful coffee selection process , pays homage to the global coffee community , and shares with them our wealth of coffee knowledge . paired with baristas that celebrate craftsmanship and take pride in all that they do , there truly is a little love in every cup .
our vision is to be a leading global premium café brand . our mission is to continuously grow through innovation and dedication to excellence . second cup is committed to always deliver a premium café experience .
while mcdonald’s and tim hortons are duking it out on the lower end of the coffee market , mr . fisher said he sees room for second cup to better compete against starbucks and independent espresso bars .
alix box , who helped roll out starbucks across canada and bump up sales at holt renfrew , is the new chief executive of second cup ltd . after an ownership shakeup at the canadian coffee chain last month
second cup is a proud supporter of water . org ! we would like to thank our guests for helping us raise funds and awareness to bring clean water to families who need it most all over the world .
at second cup , our decaf coffee is exceptional too . our coffee beans are hand - picked and screened to ensure they meet our rigorous standards . we have chosen the swiss water® process to decaffeinate our coffee .
her next step is getting additional rainforest alliance or fair trade certification for second cup ' s coffees , which she has already obtained for 24 per cent of them and aims for 80 per cent by next spring .
explore the second cup coffee co . ™ opportunity . . . with over 300 cafés across the country , the second cup coffee co . ™ is canada ' s largest specialty coffee franchisor , proudly serving premium coffee and great opportunities since 1975 . our franchisees play a prominent role in the success of the second cup brand , and with our continued growth and expansion we are always actively seeking highly qualified business people to join our network . our vision is to be the coffee brand most passionately committed to quality and innovation . together with our franchisees we will ignite our customers ' passion for the ultimate coffee experience . interested in becoming a franchisee ?
at second cup coffee co . ™ , we are obsessed with superior coffee quality . we use nothing but the highest grade of specialty arabica coffees that come from some of the most socially and environmentally conscious farms around the globe . it’s this obsession that ensures we keep bringing you the very best coffee in every cup .
established in 1975 , second cup is a specialty coffee retailer with 345 locations across canada . although it pales in comparison to the ubiquity of canada’s preferred coffee purveyors , tim hortons ( and its 4 , 000 + locations ) , and the ever - growing presence of starbucks ( nearly 1 , 000 locations ) , second cup is a very well loved and regarded coffee shop . in december of 2014 , second cup opened a new store in toronto billed as the innovative café of the future that would serve as a testing ground for new ideas that would then spill into other locations . among the features of this store was a new identity — and name , second cup coffee co . — designed by toronto - based jacknife , that was recently implemented at the top level . ( even a couple weeks ago you could see the old logo on their website ) .
second cup shops began adding the words
les cafes
to the name after three firebombings in 2001 . rheal mathieu , a former front de liberation du quebec ( flq ) member , was convicted of the crimes .
sophisticated premium café is how we define our ambiance . for our guests , the utmost in comfort and service underscore the second cup experience . warm , comfortable yet modern and contemporary , rich and textured , familiar yet global , create a relaxed atmosphere . however , this is not an ordinary café . second cup is anchored by the barista station where our experienced baristas create premium coffee and specialty beverages which proudly define our reason for being .
according to the second cup website , “fairly traded coffee beans are beans that are purchased at a premium… [ which ] ensures that the producers are able to reinvest in their land and people to ensure sustainable development . ”
established in 1975 , second cup is a specialty coffee retailer with 345 locations across canada . although it pales in comparison to the ubiquity of canada ' s preferred coffee purveyors , tim hortons ( and its 4 , 000 + locations ) , and the ever - growing presence of starbucks ( nearly 1 , 000 locations ) , second cup is a very well loved and regarded coffee shop . in december of 2014 , second cup opened a new store in toronto billed as the innovative café of the future that would serve as a testing ground for new ideas that would then spill into other locations . among the features of this store was a new identity — and name , second cup coffee co . — designed by toronto - based jacknife , that was recently implemented at the top level . ( even a couple weeks ago you could see the old logo on their website ) .
if you know the enemy and know yourself , you need not fear the results of 100 battles . ” the classic line , written in sun tzu’s art of war in 6th century b . c . could just as easily have been spoken by second cup’s latest trailblazer and ceo , alix box . fearless , determined , and pointedly strategic , box is the entrepreneurial superhero who is reinventing the second cup brand — one franchise at a time .
the increased competition is putting the heat on second cup .
it ' s tough for them to be the preferred destination ,
says linda strachan , restaurant industry analyst at market researcher npd group in toronto .
you can get a good cup of coffee in a lot of places - more so all the time .
the crown maintained that mathieu the leader and possibly the only member of the french - language self - defence brigade was solely responsible for the botched firebombings at the second cup cafes within a span of 15 minutes last october .
the days following ms . box ' s appointment saw second cup shares hitting their 52 - week highs , in the $ 5 to $ 5 . 50 range . the optimism , however , has given way to realism .
second cup’s coffees are also almost all rainforest alliance certified , meaning that they are produced in a way that is sustainable for both people and the environment . some of their teas are also involved with the ethical tea partnership .
by the end of her three - year plan ( 2018 ) , nearly 30 to 40 per cent of second cups will be completely renovated in line with box’s vision for the “cafés of the future . ” not only is second cup’s redux bound to rock the coffee wars — it will make canadians proud to be part of the revolution .
how well the identity gets implemented beyond the test store remains to be seen , as clearly a lot of care and attention has gone into it . scaling might become an issue early on and some of these clean , suave applications might look out of place in older - looking locations but over time this is poised to be a rather nice identity that will very much distance second cup from tim hortons’ more populist vibe and closer to the higher - end aesthetic of the newer starbuckses . the only other problem i see is the name : no one is going to call it “second cup coffee co . ” . try saying it out loud ; it’s two words short of a tongue twister . just because it looks good as a logo , doesn’t mean it should drive the naming . and now it’s time for my own second cup — lowercase , since it’s literally my second cup this morning from ucllc headquarters .
toronto • a transformation could be in the works for second cup ltd . with the hiring of new ceo alix box , who brings a marketing and retail pedigree to the coffee chain from executive roles at holt renfrew and starbucks .
john archer , a senior adviser for retail consultancy j . c . williams , says second cup ' s effort is part of a broader push on the company ' s part to innovate and remain relevant in a tough environment .
second cup’s chairman , michael bregman , was banking on it . when the brand’s founder tapped her for the position , box hadn’t yet sat in the ceo chair . since her assignment , box has undertaken a top - to - bottom restructuring of the company , revealing an unwavering dedication to her corporate vision . it’s all part of a larger plan to reposition second cup as one of the major powerhouse coffee competitors in canada . “the truth is , i have a passion for specialty retail and people , ” says box . “second cup always has been an iconic canadian brand and at the core of that brand was unrivaled coffee quality . that’s at the heart of the whole concept . ”
5 . once you have all of your coffee samples brewed , start mixing and keep a running list of the ratios you use . for example , pour 3 ounces of one coffee into a cup and add 1 ounce of a second coffee into the same cup . taste . adjust the proportions to highlight the qualities you want to accent .
second cup coffee was founded in 1975 by frank o ' dea and tom culligan . o ' dea was eventually bought out by culligan , who went on to expand and sell the firm . ( chris young / the canadian press )
the industry was anticipating a change at second cup after an ownership shakeup at the canadian coffee chain last month , when former owner and ceo michael bregman returned as chairman and his tailwind capital bought a 5 % stake in the chain .
“second cup has an iconic canadian history and i believe together we can build an even brighter future , ” ms . box said in a statement announcing her upcoming role . she will begin work at the company in three weeks’ time .
montreal – two french words dropped from signs on some second cup coffee shops in quebec have upset a language protection group that ' s demanding the popular coffee house chain keep the words
les cafes
before its english - only name .
recognized as bright with a clean cup and good acidity , costa rican coffees are lively and sweet with good body .
4 . brew a cup of each coffee and transfer them to insulated , covered vessels to keep the coffee hot .
the numbers tell the tale of strikingly diverging trends at the two top premium chains . over the past decade , the number of second cup cafés has slipped to about 340 from 398 while the starbucks count swelled to 1 , 070 from just 238 .
michael bregman , who put second cup on the café map in its heyday of the 1990s as its ceo , can barely believe the
time warp
at the company .
they just fell asleep … they ' re waking up now .
the chief executive officer at second cup has a five - year blueprint for growth that pits her chain against industry leader starbucks in the $ 1 - billion - a - year premium café field . she ' s set her sights on adding 130 coffee shops to the current 340 , which is a departure for second cup whose store count has shrunk 13 . 5 per cent from a peak in 2000 - even as starbucks overtook it and surged ahead 351 per cent in its shop numbers over that period .
now ms . mowbray is intent on taking second cup back to its coffee roots . her research found that customers still trust the coffee in her cafés , and find them unpretentious .
they don ' t come to us for status or image .
a second teenage boy has died after a car being sought by police officers mounted a pavement and ploughed into a group of teenagers .
mr . tsampalieros , along with his board of directors and family trust , built a strong management team and strategic plan for the second cup ltd . the company will continue to grow along with its franchise partners under current management with plans solidly in place .
a continuing commitment to product development has kept second cup relevant and a great investment opportunity . in addition to our cafés , our product line has also grown from simple whole bean coffee to premium coffees , specialty beverages , frozen yogurt , complementary foods and merchandise items .
each single - origin coffee we offer exemplifies the best flavour qualities of its region . we invite you to explore a cup .
interesting that light coffee is so popular in new england . the light roast k cup coffee is a big seller in mass .
go organic when buying green beans . it does make a difference in your cup a joe . i buy from deans beans .
among the most common names for a medium - dark roast are full - city roast ( roasted to the beginning of the second crack ) , after dinner roast , and vienna roast ( roasted to the middle of the second crack , sometimes characterized as a dark roast instead ) .
the final straw , it seemed , was second cup ' s eminently logical decision in early august to eliminate its dividend , which at that point was yielding well over 8 per cent . that sent the shares below $ 4 , a mark they have not returned to .
the second cup coffee company inc . is an entrepreneurial , franchisee - focused organization with growth as its cornerstone . we are committed to growing both personally and in our businesses . our concept and focus allows us to be differentiated from others who may be more prominent and corporately driven . a passion for our business at the very core of second cup’s success lies the passion for all we do and all we offer to our customers…and starts with the highest quality coffee beans you can buy . most of the coffee beans we use for our coffees or sell to our customers are exclusive to second cup . we are proud that all our coffees are rainforest alliance certified ( c ) we search the world looking for the best of the best…from the lush mountains of costa rica and colombia , to the distant lands of central africa , to the exotic and enchanting island of sumatra . our exclusive coffee supply agreements link us to the ﬁnest estate coffee growers in these , the best coffee growing regions of the world . a continuing commitment to product development has kept second cup relevant and a great investment opportunity . in addition to our cafés , our product line has also grown from simple whole bean coffee to premium coffees , specialty beverages , frozen yogurt , cold pressed fresh juices , complementary foods and merchandise items . here at royal priors we are delighted to welcome second cup into our centre .
he silver cup was duly awarded to the americans . back home , they contemplated melting it down and striking medals with its metal , but eventually decided to donate it to the nyyc , as ' a challenge cup open to all foreign clubs’ . the deed of gift they drew up governs america’s cup racing to this day . and it’s thanks to a clause stating the cup shall be ' the property of the club , not the owner of the winning vessel’ , that ellison ended up knocking on the door of the ggyc .
a june restructuring that cut one - third of its headquarter ' s staff in mississauga should save $ 2 . 3 - million annually , the company says . however , in a gutsy long - term move , second cup is taking the money and sending it not to shareholders , but to franchisees in the form of decreased royalties and fees , and procurement savings . second cup ' s profitability will not improve , at least immediately ; instead , it believes the typical store will add $ 14 , 800 to its profits . ( in the news release , second cup didn ' t say what current per - store profit numbers are . ) in announcing this move , ms . box referred to it as helping to
rebuild trust with our franchisees ,
which is an acknowledgment that trust needed to be rebuilt in the first place .
second cup announced in september 2013 that 95 percent of its coffees are sourced from rainforest alliance certified farms . of its 22 coffee varieties , sixteen are now made using 100 percent coffee from rainforest alliance certified farms , with four others containing at least 70 percent coffee from certified farms .
second cup coffee co . tm is the largest canadian specialty coffee retailer , proudly serving premium coffee and great opportunities since 1975 . our expertly handcrafted beverages are made using the highest grade of specialty arabica coffees that come from some of the most socially and environmentally conscious farms around the globe .
in august , 1975 , second cup was born as a kiosk shopping mall that sold six blends of specialty coffee beans . this was a small yet impressive start to what was to come next – an exciting future as a staple canadian brand , brewing fresh , delicious coffees every day .
throughout the late 1980s , the chain experienced rapid growth . by 1989 , second cup had approximately 130 cafés , with shopping malls and office tower locations comprising over two thirds of its café network , and an ongoing focus on brewed coffee , whole bean coffee and coffee - related merchandise .
the coffee chain has made a number of strategic announcements in the past year aimed at boosting hope – and the share price . the second cup plan , however , included eliminating the company ' s dividend this summer , a move that has sent the stock to all - time lows .
fifty years ago , few people gave a second thought to how growing consumerism affected the environment . today , sustainability is a business imperative for good reason .
this premium ensures that the producers are able to reinvest in their land and people to ensure sustained development of high - quality coffee . all second cup coffees are fairly traded and our cuzco® light roast has a fairtrade certification , a trademark that certifies coffees that meet specific social and economic sustainability standards .
at the very core of second cup’s success lies the passion for all we do and all we offer to our customers…and starts with the highest quality coffee beans you can buy . most of the coffee beans we use for our coffees or sell to our customers are exclusive to second cup . we search the world looking for the best of the best…from the lush mountains of costa rica and colombia , to the distant lands of central africa , to the exotic and enchanting island of sumatra . our exclusive coffee supply agreements link us to the ﬁnest estate coffee growers in these , the best coffee growing regions of the world .
residents of st catharines , who have just experienced the disappearance of the prominent pen centre location of second cup , may be surprised to hear about how well the larger chain is performing . the pen centre location had been a main feature in the centre of the mall , but closed down earlier this year .
it was all in vain… until australian tycoon alan bond turned up in 1983 with his ' men from a land down under’ and a yacht with a revolutionary wing keel ( concealed behind a ' modesty skirt’ when out of the water ) . in the closest racing in the event’s history – climaxing in a 41 - second margin of victory for australia ii in the final race – the royal perth yacht club ( rpyc ) became only the second club to win the cup .
under gabe ' s leadership , second cup remained canada ' s largest franchised specialty coffee company in canada with 360 cafes and doubling its presence internationally with a further 52 cafes in the middle east and turkey as well as opening its first cafe in the united states ,
the fund stated in a release .
hii christene , if you want to take a cup of coffee with higher flavor let roast at medium level , am sure you will enjoy so much .
you didn ' t need all the hoopla over the tim hortons - burger king merger to realize that second cup has become an afterthought in canada . the company started in 1975 and became a pioneer of higher - end coffee , with a chain of more than 350 stores today . the problem , of course , is that starbucks , which opened its first canadian location in 1987 , now has more than 1 , 400 locations ( more per capita than even in the united states , according to an analysis by the news site quartz ) . tim hortons , which predated second cup by more than a decade , has 3 , 600 restaurants .
though second cup’s coffee has always been rainforest alliance certified , box reviewed each step of the coffee production line . “from sourcing to roasting to marketing , i reviewed each and every step to ensure we were delivering the best we could . ” while box remains mum on what specifically she upgraded in the coffee timeline from bean to cup , she says : “we are focused on the entire process . we want to be the very best at everything we do . full stop . ”
second cup’s improving financial situation is also a good sign for anyone interested in the ethical initiatives that the company promotes . all of the brand’s coffees are fairly traded , which means that the products are acquired from ethical sources that have minimal negative impact on other people , and sometimes even a positive impact on those in need .
at the very core of second cup’s success lies the passion for all we do and all we offer to our customers…and starts with the highest quality coffee beans you can buy . most of the coffee beans we use for our coffees or sell to our customers are exclusive to second cup . we are proud that all our coffees are rainforest alliance certified ( c ) we search the world looking for the best of the best…from the lush mountains of costa rica and colombia , to the distant lands of central africa , to the exotic and enchanting island of sumatra . our exclusive coffee supply agreements link us to the ﬁnest estate coffee growers in these , the best coffee growing regions of the world . a continuing commitment to product development has kept second cup relevant and a great investment opportunity . in addition to our cafés , our product line has also grown from simple whole bean coffee to premium coffees , specialty beverages , frozen yogurt , cold pressed fresh juices , complementary foods and merchandise items .
ms . box , a former starbucks executive , was lured away from luxury retailer holt renfrew & co . ltd . in february in order to lead second cup ' s transformation . the process is still in its early stages , as the company continues to restructure and lay out how it will renew itself in the months ahead .
overall sales at second cup last year stood at $ 190 . 4 - million , a far cry from the estimated $ 594 . 7 - million at starbucks in canada . meanwhile , total sales in the almost $ 1 - billion premium café segment have stayed relatively static over the past few years , ms . strachan says .
it turned out to be a one - sided contest . despite starting last of 15 boats , america overtook the whole fleet and , as other craft fell by the wayside , she finished several miles ahead of the few remaining contenders . when queen victoria asked who came second , an aide replied ,
ma’am , there is no second .
the rainforest alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and well - being of workers , their families and communities . certification helps support sustainable environmental , social , and economic development on the farm and in farm communities visit our menu to discover which second cup coffees and teas are rainforest alliance certified™ .
medium roasts reach internal temperatures between 210°c ( 410°f ) and 220°c ( 428°f ) — between the end of the first crack and just before the beginning of the second crack .
i just started buying green coffee beans and roasting at home . i roasted some nicaraguan beans to just the beginning of the second crack , than waited till the next morning to grind and make a cup . i was not satisfied and ended making a cup of starbucks french roast . i live on the west coast and yes prefer a darker roast . i think i will blend some darker with the lighter and see what happens . i need the caffeine in the morning and the bold taste of the dark .
in the cut - throat retail market , box’s decision to reinvent second cup as upscale was especially astute . for one , it immediately withdrew the brand from directly competing with the tim hortons and mcdonald’s rivalry for the best value / low price point coffee . it also positioned itself to lure in more millennials through box’s commitment to local canadian communities .
2 . think about what you would add to make it “better . ” more body ? a hint of cocoa ? more sweetness ? choose a second coffee that has those qualities .
the new second cup coffee co . ™ café concept opened december 5th at 289 king street west in toronto and celebrates the re - birth of an iconic canadian brand . committed to our coffee passion and core values of superior quality , optimism , collaboration , creativity and community , this unique café marks a new beginning brand focus on the individual customer experience .
as the only canadian - owned coffee franchise , box wanted to highlight all things canadian in its stores . in may 2016 , second cup launched “batch 49” coffee , which reflects canada’s position — literally and figuratively — in the world . as well , all renovated second cups will feature a mural by a local artist of its local monuments and neighbourhood landmarks . canadian music by emerging bands is also key . box also collaborated with local artists — matt andres of british columbia , adrian forrow of ontario , and zela lobb from quebec — to design specialty paper cups .
a cup of coffee is the end of a long journey – from the land , to the farmer , to the roaster , to your eagerly waiting hands . each step is important in defining what that coffee will taste like . walk back along the path with us to see how starbucks helps make sure a coffee becomes the best cup it can be .
this has made it the cheapest of canada ' s restaurant stocks – a distinction that it , quite frankly , has earned . investors who believe second cup ltd . ' s new leadership can brew up a comeback might be in line for a long - term profit . but given the company ' s challenges , the shares represent the bitterest of brews for the short term .
in a statement , chief executive officer alix box wrote that the earnings are part of a larger process
to restore second cup to a leadership position with growth in sales and profitability .
the earnings report added that the board of directors saw the
emergence of attractive opportunities to invest capital
and
believed it is prudent to retain available cash resources
for that purpose .
her first foray into second cup’s corporate culture was meeting with franchisee owners across the country . box went into the conversation open - minded and ready to hear the worst . “i sat down with every franchisee to hear their thoughts and feelings about the brand , ” box explains . “we especially needed to build those relationships again . overall , they were just really dissatisfied and frustrated . ”
today , ms . mowbray , a veteran of food services giant cara operations , which once owned second cup , is determined to shake it up . she ' s focusing more than ever on the quality of the coffee , getting third - party environmental and social certification of the beans and even appointing an in - house
coffee expert .
her research found that her customers covet the designations .
heat is the catalyst for several chemical reactions in the bean which affect flavour . the qualities of the final cup depend on the speed of the roast and the colour of the resulting bean .
second only to oil , coffee is the world ' s second most traded commodity , with about half a trillion cups consumed per year . not only used for brewing a cup of joe , the coffee bean ( through decaffeination ) provides caffeine for beverages ( cola ) , pharmaceuticals , and cosmetics . there are two main commercially grown types of coffee beans : arabica , which accounts for 70 % of the world ' s coffee , and the robusta bean which is far cheaper and easier to grow . below is a list of the world ' s top 10 coffee producing countries , according to the international coffee organization .
the updated brand — second cup coffee co . ™ — reflects a new independent spirit , a commitment to the world’s finest coffee , and the company’s vision to be the coffee brand most passionately committed to quality and innovation . [ … ] the new logo is designed to convey the re - energized premium status of the brand , and all touch points both inside and outside of the café have been modernized .
businessman bill koch funded the first successful us defence under the international america’s cup class in 1992 – although his all - female team failed to even make the finals in the next challenge . instead , it was the kiwis , led by sailing legend sir peter blake , and with russell coutts at the helm , who in 1995 took the cup back south , to the royal new zealand yacht squadron .
it takes a well - run supply chain to ensure that a barista pours a good cup of starbucks coffee . that ' s because the journey from bean to cup is a complicated one . coffee and other merchandise must be sourced from around the globe and then successfully delivered to the starbucks corporation ' s 16 , 700 retail stores , which serve some 50 million customers in 51 countries each week .
the ethical tea partnership supports a better work environment to improve the lives of tea workers by implementing health & safety programs , providing safety training , and improving water treatment and availability of clean drinking water . the ethical tea partnership also aims to continually support equal employment opportunities for men and women and introduces good practice farming to secure livelihoods from tea . visit our menu to discover which second cup teas feature ethical tea partnership certification .
“second , we restructured our office to specifically cater to the needs of franchisees . we also renamed it ‘coffee central’ . ” this was a symbolic move on box’s part to decrease the hierarchal nature of the company . she also instituted a policy whereby second cup’s coffee central — or “main office”— was required to respond to franchisee inquiries within a 24 - hour time - frame . “part of the disconnect happened because franchisees would call head office and sometimes never hear back , ” she says . gemma and kartik alton , who own nine second cups between them , can testify to the huge changes box has implemented . “she’s not afraid of change , ” says kartik . “i really respect the fact she increased our gains by about 2 . 5 per cent for every franchise . that’s quite dramatic . there has never been a give - back like that in our company’s history . ”