anti-fog agents , also known as anti-fogging agents and treatments , are chemicals that prevent the condensation of water in the form of small droplets on a surface which resemble fog .

anti-fog treatments were first developed by nasa during project gemini , and are now often used on transparent glass or plastic surfaces used in optical applications , such as the lenses and mirrors found in glasses , goggles , camera lenses , and binoculars .

the treatments work by minimizing surface tension , resulting in a non-scattering film of water instead of single droplets .

this works by altering the degree of wetting .

anti-fog treatments usually work either by application of a surfactant film , or by creating a hydrophilic surface .

anti - fog

also , the anti - fog treatments applied at the factory can affect the performance of any anti - fog treatment .
photo 2 – control : cleaned and de - greased visor with no anti - fog treatment , breath fog visible .
you’ve heard it before . you may have even experienced the same thing the last time you applied an anti - fog . believe or not , how you apply an anti - fog spray is just as important as the type of anti - fog you select . a good anti - fog is one that “sticks” well to the lens surface , thus providing longevity and reliable anti - fog performance .
dr . salter also told us that salclear has “tested brand new anti - fog swimming goggles and ski goggles and they failed the anti - fog test miserably .
it seems you’re getting close to the root cause for anti - fog failure .
rain - x anti - fog , 3 . 5oz bottle - af21106dw - urltoken
fsi coating technologies’ premium , comprehensive patented , anti - fog coating product suite delivers the high performance “water washable” anti - fog durability required in today’s demanding markets . these products offer superior water sheeting action and anti - fog properties for optimum clarity .
all visors are not equal . some have oem factory applied anti - fog coatings .
the cost for anti - fog sprays and gels is quite reasonable with most falling between $ 4 - $ 15 . super strength anti - fog treatment and smith optics fog master ( both sprays ) and bangerz anti - fog solution ( gel ) all provide a reasonably - priced option for preventing fog on a variety of surfaces . both gels and sprays work equally as well , and the choice between the two is one of preference . anti - fog cloths such as smith optics elite no - fog anti - fog cloth and smith optics elite smudgebuster cleaning cloth are another inexpensive option .
here’s another installment in our continuing search for the “perfect” motorcycle visor anti - fog treatment .
anti - fog technology , llc , is the official north american installation and distribution partner of a patented anti - fog product . for over 10 years , anti - fog technology , llc has been selling and installing technologically advanced products for many diverse residential and commercial applications .
better than having nothing , but 10 or 100 times worse than a designer anti - fog .
eliminating fog may not be entirely possible in extreme conditions such as going from freezing temperatures to a hot and humid environment . keep this in mind when choosing between an anti - fog solution and other options such as anti - fog eyewear .
the good news is that salclear tt , the company’s “flagship” motorcycle visor anti - fog product , does seem to work better than any other anti - fog solution we’ve tried , under certain conditions .
anti - fog sprays and gels work by reducing surface tension resulting in water droplets being unable to form . while these treatments provide only a temporary fog - resistant layer , they can be the perfect solution for individuals who do not have glasses with built - in anti - fog coatings . in some cases , anti - fog glasses are an essential tool because of an environment where fog is a constant challenge . however , in many other cases , only using an anti - fog treatment is an efficient way to prevent fog from impairing vision .
photo 1 – control : cleaned and de - greased visor with no anti - fog treatment applied .
it’s common practice to use things like baby shampoo and dishwashing detergents as cheap anti - fog solutions .
salclear has a great amount of experience in creating anti - fog treatments for scuba diving masks and goggles .
rain - x anti - fog prevents interior fogging before the problem begins ! anti - fog is specifically designed to eliminate interior condensation , fogging and steaming , caused by wet weather , high humidity & temperatures changes .
for example , during our search for the ultimate anti - fog solution , we again tried a product called “never fog” , which seems to work rather effectively .
fsict has a vast array of standard anti - fog products solutions available . in addition , fsict has the capability to produce a wide range of customized anti - fog coatings to match your specific product or processing needs .
good thing to keep in mind . it might be worth keeping your anti - fog solution close at hand .
anti - fog solutions are an effective way to reduce and prevent fog from forming on a variety of surfaces . typical applications for anti - fog lens treatments include prescription glasses , sunglasses , safety glasses and goggles , and safety shields . in addition to theses common uses , anti - fog solutions can also be effective for refrigerator and freezer doors , bathroom mirrors , windows , cameras , and binoculars .
while following the proper steps when applying anti - fog solution is important , the frequency with which it is applied is another crucial aspect of keeping surfaces fog - free . because many anti - fog solutions can be easily removed with clean water , rainy conditions could wash off the coating . be sure to reapply anti - fog solutions if lenses get wet . also , reapplying anti - fog solution before any physical activity is important to ensure that fog does not impair vision when it’s needed most . for sports , apply before each event , game or practice . in an environment where fog can be a constant challenge ( such as for construction , manufacturing , service and retail workers ) , applying anti - fog solution daily and sometimes more than once a day may be necessary . for everyday wear , however , applying anti - fog solution every other day is usually sufficient .
we always use a new paper towel for each wipe and dry and for each application of anti - fog treatment .
and that’s probably why you see such varied results in the reviews and opinions of many different anti - fog solutions .
digital thermometer anti - fog protector ! | urltoken - beer , wine , mead , & cider brewing discussion community .
this time , the salclear tt anti - fog solution worked as expected , as you can see in the photos above .
thanks for continuing the search for a good anti - fog treatment . the grail has to be out there somewhere . ”
salclear tt is the company’s basic motorcycle visor anti - fog / anti - mist treatment , but it’s also claimed to be a “highly effective cleaning fluid” that works on both plastic and glass .
some after after - market anti - fog agents contain formaldehyde , alcohol , or other substances that may damage the plastic materials used in your mask . if unsure , avoid prolonged exposure of the anti - fog agent with the plastic parts of your mask .
thus , unless the factory visor has an effective anti - fog treatment , it may be better to have an untreated visor .
it’s been due to the various types of release agents , chemicals and factory - applied anti - fog treatments on the visor .
the only product i have found that i can rate as ‘acceptable’ is the pro grip anti - fog insert ( review ) .
for details on creating an anti - fog coating designed to meet your unique requirements , contact one of our customer care specialists .
“ecause many anti - fog solutions can be easily removed with clean water , rainy conditions could possibly wash off the coating . ”
spit or baby shampoo . unless you have aquasphere vista ' s where nothing seems to work accept aquasphere anti - fog drops .
going riding in mornng and forgot to get anti - fog today . anyone got any hit tips for homemade concoctions that work ?
one thing we should reiterate is that it’s important to know if your anti - fog solution is recommended for use on polycarbonate or glass .
based on salclear’s experience with scuba masks , dr . salter recommends de - greasing any new visor before applying an anti - fog treatment .
our thinking was that something on the inside of the visor was affecting the ability of the anti - fog solutions to do their job .
we’ve discovered that the inconsistent results that we’ve experienced with our previous aftermarket anti - fog solution evaluations in the past may have a reason .
before you even start the process of applying an anti - fog spray , it is extremely important that you prep the lens surface first .
with the proper tools as well as a consistent process , keeping glasses and other surfaces clear of fog is an easy task . from sports safety to safety in work environments to everyday wear of glasses and sunglasses , anti - fog solutions can fight fog and help keep vision clear .
salclear provided a good deal of assistance during our investigation , and we uncovered some interesting quirks in the application of visor anti - fog treatments .
salclear makes a wide variety of anti - fog and anti - mist fluids and other products used in scuba diving , “motorbiking” , sports , leisure , paintballing , fishing and — yes — even for casual leisure use .
until a visor is invented that absolutely and completely resists fogging under any conditions , there will always be room for one more anti - fog spray .
a good point to start from is to ask whether the anti - fog you are using , or the brand , is applicable to scuba diving .
that’s to make sure we’re doing all we can to ensure an honest evaluation with no bias from any leftover residue from anti - fog treatments used previously .
the alternative is some way to completely remove the anti - fog treatment on a new visor so that a product like salclear tt can be used instead .
“in our tests , and we’ve not conducted exhaustive experiments on the subject , the factory applied coatings are ineffective in our standard anti - fog test . ”
this time i looked up helmet shield anti - fog solutions . i read your article on salclear . i purchased this product and am now using it .
clean the surface before applying anti - fog treatment . ( for details on how to properly clean safety glasses , please see “how to clean your safety glasses . ” note that extremely dirty surfaces may require a second application . however , be sure to clean surfaces as best as possible before applying the anti - fog solution .
this anti - fogging agent for nasal endoscopes is colorless and safe and has a long anti - fogging time by forming a homogenous transparent membrane over the endoscopic lens .
we were impressed with salclear’s extensive line of anti - fog solutions and other products , which includes something like 40 - odd different solutions for the activities outlined above .
you don ' t have to get into selling overpriced lenses whose surfaces are prepared to receive an anti - fog product which has to be applied twice a week .
steamy showers are no match for this smart mirror ' s anti - fogging technology .
really you ' re just cleaning the lens . a clean lens does not fog .
they have found that many visors have some type of release agent left on them as part of the manufacturing process that can alter the effectiveness of the anti - fog treatment .
wait a minute now . i have been spitting in bottles for the last year trying to sell it as the world ' s greatest anti - fog . darn . . .
anti - fog spray or a no fog lens cloth are relatively cheap and work great . however , if you happen to run out of spray or your lens cloth gets converted to emergency toilet paper , a home remedy is as close as your kitchen or bathroom .
after the mission the fogging problem was duplicated in altitude chamber tests , using the spacecraft 9 life support system and cernan ' s space suit . when a small area of the faceplate was treated with an anti - fog solution , that spot remained clear . as a result , future gemini crews carried an anti - fog solution to be applied immediately before eva .
so we have now discovered that auxiliary anti - fog treatments can be affected by the release agents and other chemicals that may be deliberately or mistakenly left on the motorcycle helmet visor .
products which are based on high levels of alcohols ( and i note in one text on your site , that rain x anti - fog was mentioned ) are inappropriate for visors .
zero - fog . . . . . . . . . . produced by oms .
swim goggles and diving masks require special anti - fog solutions because of constant contact with water . buy a solution specifically made for these circumstances . other solutions will likely wash off easily .
it’s worth noting that many anti - fogs on the market are not ideally suited for polycarbonate .
[ development of a hydrophilic anti - fogging agent for nasal endoscopy ] . - pubmed - ncbi
once you & apos ; ve added the rain - x anti - fog 200ml to your basket , the items you & apos ; ve selected above will also be added to your order .
anti - fog technology , llc , 2744 stickney point rd , sarasota , fl 34231 | phone : 941 - 343 - 2398 | email : info @ urltoken | website : www . urltoken
from “r . c . ” : “i have been riding 40 years here in canada and skiing 50 years and i have been forever searching for the ideal visor / goggle anti - fog treatment .
so our conclusion is that all visors , and all anti - fogs , are not equal . ”
einar ® anti - fogging agents are based entirely on vegetable oils , eliminating all worries about food contact and are independently tested to deliver superior anti - fogging performance when compared to market - standard solutions .
d - mist is a relatively thick , “oily” concentrate solution that can also be used for anti - fog treatment , and d - mist + is the same product but with a cleaning agent included .
editor’s note : see above , note that it may not be a good idea to first clean the visor with plexus , which may leave a waxy residue that could affect the anti - fog treatment .
photo 4 : same visor with salclear tt applied on outside of visor , breath fog not apparent .
kleer - o - fog . . . been around for a zillion years and it works . urltoken
fog forms when the temperature on the inside of the lens is different from the temperature on the outside lens . this causes the creation of water droplets , better known as fog , which attach themselves to the lens surface . an anti - fog reduces the surface tension of the lens causing the water droplets to “slip” down the surface of the lens rather than sticking to the lens in the form of fog . the idea is to create a surface that does not allow the water droplets to “stick” to the lens .
since air flow is the key to preventing fog and helmets and goggles are ventilated , it’s rarely an issue when riding . but stop to check the map or laugh at your buddy who’s writhing in pain after a spectacular crash , and things can quickly fog up . this is where anti - fog for your lens or shield becomes essential – you want to be able to see your friend lying in the dirt .
“if the visor is uncoated , and has for example no factory applied anti - fog coating , then its straightforward . if , however , the visor has a pre applied coating , it could get complicated . ”
i read this article with great interest , as the search for the anti - fog that actually works is like the search for the holy grail . i have two scorpion helmets , full face and open face .
ever had your windows fog up while you’re driving ? not only is this frustrating , it’s extremely dangerous ! rain - x anti - fog prevents interior fogging before the problem begins . it’s an effective solution that also cleans at the same time and is even able to remove smoke residue from the inside of your windscreen !
atmer™ 7301 is a 50 % concentrate in polyethylene of non - vegetable origin . acts as an anti - fog concentrate . it is a combination of additives dispersed in an adsorbent polymer . using a concentrate . . .
if you recall , we recently compared four different anti - fog treatments ; none were satisfactory . so we continued on with the quest , which led us to the discovery of salclear , located on the isle of man .
these are soft , scratch easily , and in fact are not as effective as post applied dedicated anti - fog products . some visors come with a layer of silicone oil which is absorbed into the surface of the visor .
don ' t get
rain - x anti - fog
on any painted or non - transparent surface . get tips on properly applying
rain - x anti - fog
to a car windshield from an automotive expert in this free car maintenance video . expert : nathan mccullough bio : nathan mccullough graduated from nashville auto - diesel college with a gpa of 3 . 5 and received their craftsmanship award and honor seal . filmmaker : robert rogers
so that got me thinking . . . does anyone have anything they do to keep their goggles from fogging besides 1 ) using store - bought anti fog spray , or 2 ) spitting on the inside of the lenses ?
photo 3 : cleaned and de - greased visor , salclear tt spray applied . shown prior to breath fog .
the visor was thoroughly cleaned before each new anti - fog treatment that we applied , of course , to avoid any influence from the previous trial or from any chemical that might have been left on the visor during its manufacture .
atmer™ 185 is glycerol ester of vegetable origin . acts as an anti - fog agent . it can be dispersed evenly through the polymer in the melt phase . it migrates to the surface of the polymer where it . . .
an important part of anti - fog treatments is making sure the solution is applied correctly and with the appropriate frequency . in general , the following steps will assure that the solution is properly implemented , whether to plastic or glass surfaces .
step 3 : apply an anti - fog spray to the inside lens surface . spray it on the lens , ensuring you give the lens a nice even coating . feel free to move the lens around to ensure an even application .
can anyone recommend a reliable anti - fog spray or the like , for finished lenses ? ? ? i am not looking for lenses already coated i , e optifog , opticote . . . . . . . . thanks ! !
photo 5 : cleaned and de - greased visor , salclear d - mist applied . shown prior to breath fog .
wipe surfaces with a dry , lint - free cloth . a wet cloth may be counterproductive since many anti - fog solutions can be easily removed with clean water . make sure the solution is evenly distributed over the surface of the lens .
in addition to the basic salcear tt anti - fog product , the bike pack includes a bottle of “tt - x” , which can be used on the outside of the visor to repel water ( rain ) and to keep the visor clean .
“the agents used vary greatly from silicone oils , fluoropolymers and mineral waxes , but they all have one thing in common , they hate water and are very hydrophobic , so they are the arch - enemy of any anti - fog solution . ”
i’ve started using a simple , quick , inexpensive fix that works great to eliminate the morning fog on my car windows .
in the early days of off - road racing , we didn ' t have much in the way of anti - fog chemicals and solutions , so we made do with what was at hand . and here ' s what worked way back then :
going riding in morning and forgot to get anti - frog today . anyone got any hit tips for homemade concoctions that work ?
photo 6 : cleaned and de - greased visor , salclear d - mist applied on outside of visor , breath fog visible .
so , the more you swim , the more your goggles will fog up , regardless of whether they have an antifog coating .
to develop a transparent , non - toxic , non - irritating anti - fogging agent with long - lasting effect for nasal endoscopy .
yep , you can take a regular potato and anti - fog your goggles with it . simply cut a wedge of the potato and rub the white part on the lens . let the solution air dry , then buff it clean , just like the soap trick .
don’t get me wrong , i like both my scorpion helmets , but truth is truth , the visors will fog in cool weather .
mask fogging is a normal occurrence , even after the film of silicone and release agents has been removed . normal fogging can be easily prevented with after market anti - fog agents , saliva , or baby shampoo . rub onto the lens and then rinse . your dive mask should now be fog free ! if it ' s not , you ' ll need to go back and clean your diving mask again as described above .
wish i could give it a lower rating , one star is too much credit for this product ! windows had fogged but stopped with warmer weather . figured i ' d try this
anti - fog .
windows have fogged much worse and everyday since application - even during warm weather .
the review will be published soon , but in the meantime we discovered that the visor that came with our helmet seems to fog up very quickly .
glass is supposed to be the easiest material to de - fog because it has a high surface energy and is readily wetted , according to salclear .
we provide your organization with suitable polyurethane or polysiloxane - based anti - fog protection for a variety of substrates and include additional features to further enhance your products . available inprimer and primer - free , these coatings are also thermoformable and flexible for spin , flow , roll - to - roll , and dip coat applications .
fog inside of goggles or face shields is a result of the temperature and humidity inside your goggles or shield being higher than the outside of them . in other words , when you’re sweating like pamela anderson in a spelling contest , the hot air in your goggles becomes supersaturated with moisture and is then condensed into fog .
you probably don ' t think you need a
smart
mirror , but the cool features on viio ' s new line of home accessories might just chance your mind . seriously , who could say no to an anti - fog wall mirror that plays music , takes phone calls and includes built - in led lights ?
my son does get some fogging and he also gets some dripping condensation inside the visor… . mine does not ( i also wear glasses which do not fog ) .
the back of the lens has a military - grade , hydrophilic layer . the layer absorbs and disperses water vapour / humidity throughout the material , eliminating the opportunity for it to condense on the surface as fog . ryders antifog will absorb more than any other fog - resistant treatment and it’s far more durable , never requiring reapplication .
my car has an issue that the windows fog up a lot . used in on it and i haven ' t had any issues with fogged up windows anymore .
the never fog bottle that we have ( which we’ve owned for several years so the new labels may be different ) has no information about using the product on visors .
aspen surgical offers a full line of high quality , best value operating room accessories . the operating room accessories offering includes items such as : anti - fog , endoscopic kittners , vessel loops , cautery tip cleaners , surgical headbands , suture booties , clamp covers , pin covers , disposable standard & specialty light handles , and o . r . came . . .
the inside temperature was approx . 50 degrees f , so we used breath fog instead of steam from boiling water . we think this better simulates the motorcycle helmet visor fogging experience .
the worst experience i had was one day when the visor collected water , not fog , and the world looked like i was riding through a sponge bob cartoon . not safe .
so , do they work ? in over 30 rides of various length in nearly every imaginable weather condition i could never get the lenses to fog . not even a little bit . i even purposefully altered my ride in order to exaggerate prime fog conditions by over dressing , sprinting up a hill then coming to a complete stop . no fog . this is a pair of glasses you can wear for the whole ride and never think about them–up the hill , in the woods , through the sun - exposed sections and back to the trailhead .
, nasa changed the foot restraints on future gemini craft , added underwater simulation of the weightless environment ( this proved more effective than the brief periods of zero - gravity training aboard the kc - 135 aircraft ) , and supplied astronauts an anti - fog solution to be applied to their visors before extravehicular activity . such changes in equipment and technique were made after each mission .
it does work but lasts only a week or a couple of days depending how heavy fog is involved . wouldn ' t really recommend this if you plan to put it on and forget
to the touch , it feels very basic ( as scientifically opposed to acidic ) . it is an amazing cleaner for the flexible polyethylene ( i think ) supply lines and metal faucets . it is effective enough to clean on its own and flush away quickly and completely . i am curious if using a bit to clean polycarbonate will help with removing factory anti - fog and release agents… .
the optimal composition of the anti - fogging agent was 20 % ethanol , 10 % propylene glycol , 20 % polyoxyethylene lauryl ether , 4 % sodium dodecyl sulfate , 4 % polyethylene glycol , 42 % deionized water . the anti - fogging time of this agent reached 15 min , significantly longer than that of medical seoul iodine ( 4 min ) and 95 % ethanol ( 18 s ) .
atmer™ 7373 by croda is a 40 % concentrate in polypropylene . acts as an anti - fogging agent . possesses excellent clarity and low temperature processing . prevents droplet formation on plastic surfaces . . .
the anti - fogging agent was prepared by mixing ethanol , propylene glycol , polyoxyethylene lauryl ether , sodium dodecyl sulfate , polyethylene glycol 400 and deionized water at different proportions based on an orthogonal test design . twenty - seven test samples of the anti - fogging agents were obtained , which were colorless , transparent , and non - irritating , with a ph value of 7 - 8 . storz00 nasal endoscopy and its imaging system were used to test the anti - fogging time of the 27 samples , and each agent was tested for 3 times with medical seoul iodine and 95 % ethanol as control .
but when we applied it as directed and took the visor out into the cold ( ~ 38 f ) , fog and damp and breathed on it just a little , it immediately became fogged .
before making your goggles antifog , it & apos ; s helpful to know what causes them to fog up in the first place .
swimming goggles fog up because of condensation forming on the inside of the lenses ,
says prescription swimming goggles .
this is either perspiration or water vapor from your skin . therefore , it is likely to be worse if you are exerting yourself .
salclear tt has been formulated specifically for polycarbonate visors . “in most instances regular anti - fogs don’t work on polycarbonate because this thermoplastic has a low surface energy , is un - reactive and difficult to wet .
i kept the thorns on and pedalled harder trying to steam these things out . we stopped and talked , we pedalled , we ate and all the while my glasses stayed on my face , fog free .
atmer™ 7340 by croda is a 20 % concentrate in polyethylene . acts as an anti - fogging agent . provides long - lasting properties and improves film transparency . allows the additives to migrate to the . . .
atmer™ 116 is ethoxylated sorbitan ester of vegetable / synthetic origin . acts as an anti - fogging agent . for use with pet , it should be dissolved in an appropriate solvent such as water or isopropyl . . .
atmer™ 7326 by croda is a 50 % concentrate in universal polyolefin carrier . acts as an anti - fogging agent . allows the additives to migrate to the surface of the polymer where they help lower the . . .
atmer™ 100 by croda is sorbitan ester of vegetable origin . acts as an anti - fogging agent . it can be dispersed evenly through the polymer in the melt phase . it migrates to the surface of the polymer . . .
atmer™ 1006 by croda is a glycerol ester . acts as an anti - fogging agent . it has vegetal - origin . migrates to the surface of the polymer where it helps to lower the surface tension and subsequently . . .
atmer™ 1010 by croda is a glycerol ester . acts as an anti - fogging agent . it has vegetal - origin . migrates to the surface of the polymer where it helps to lower the surface tension and subsequently . . .
atmer™ 1440 is glycerol ester of non - vegetable origin . acts as an anti - fogging agent . it can be dispersed evenly through the polymer in the melt phase . it migrates to the surface of the polymer . . .
while some riders used car wax to coat the inner lens as an anti - fogger , i felt that it took way too much work to buff the wax out enough to remove the hazed glare it left on the lens .
atmer™ 645 is a vegetable / synthetic - based anti - fogging agent . it can be dispersed evenly through the polymer in the melt phase . it migrates to the surface of the polymer where it helps to lower the . . .
atmer™ 674 is a vegetable / synthetic - based anti - fogging agent . it can be dispersed evenly through the polymer in the melt phase . it migrates to the surface of the polymer where it helps to lower the . . .
atmer™ 688 is a vegetable / synthetic - based anti - fogging agent . it can be dispersed evenly through the polymer in the melt phase . it migrates to the surface of the polymer where it helps to lower the . . .
atmer™ 103 is sorbitan ester of vegetable origin as well as non - vegetable origin ( available only in the us ) . acts as an anti - fogging agent . it can be dispersed evenly through the polymer in the melt . . .
atmer™ 121 is a glycerol ester . acts as an anti - fogging agent . it can be dispersed evenly through the polymer in the melt phase . it migrates to the surface of the polymer where it helps to lower the . . .
liquid dish soap – some people use a small drop of ( mild ) dish soap on a soft cloth and apply it to the inside of the lens or face shield , then let it dry and buff just enough of it off to provide clear vision . some people dilute the soap with water in a spray bottle and spray it on like traditional anti - fog . some people don’t have dish soap because delivery pizza and chinese take out is their only form of sustenance .
and i always flip it open when stopped , and flip it down once i let out the clutch to start moving , before the 1st to 2nd shift . this way it always stays 100 % clear of fog , regardless of the weather .
spit – while we should be trying to sell you the ' you beaut ' commercial solutions , our preferred pre - dive anti - fog is spit . spit on the inside of the mask and rub it around with your finger . dunk the mask briefly in either fresh or sea water . the goal is to leave thin layer of saliva on the inside of the glass . spitting does not work well if the mask dries out before diving or snorkelling , so use this technique immediately before entering the water .
the new line of mirrors includes three styles , and there ' s one that ' s perfect for every room of your house . arguably the best use , however , is in the bathroom - - anti - fog technology means no more wiping down the mirror after a steamy shower . plus , the built - in light is perfect for doing your makeup or shaving , and the high - quality audio capabilities will keep you entertained as you get ready . you can even answer a phone call via the mirror .
i ' ve had some minor problems with my goggles fogging up while i ' m doing my lap swimming . i went to a sporting goods store ( where i bought the goggles ) to get anti fog spray , but they don ' t carry any . an employee told me to cut a potato and wipe a bit of the
meat
of the potato on the inside of the lens . ( i haven ' t tried it yet , so i ' m not sure if that works of not . )
it ' s good if you are troubled a lot with mist / fog on the windscreen inside and it works . the problem is quantity which is very less and if you hesitate to put liberally on the cloth , it leaves marks on the screen noticeable in sunny days .
. visually check each lens prior to use to ensure there is no product left on the lens . remember . . . the job of an antifog is to relieve surface tension on the lens so fog ( or tiny water molecules ) cannot collect or stick to the lens .
“i think that this smart mirror is the ultimate combination of geek and glam . it has a modern style that looks gorgeous in any room , and is also embedded with high - tech features including touch screen led surround lights , anti - fog capability , speakers to listen to music or even take a phone call hands free . this is one home gadget that makes my nyc apartment feel like a glamorous hotel suite . ” – katie linendoll , tech expert and contributor to the today show , cnn , and huffington post . to buy : starting from $ 395 ; urltoken .
welcome to our antifog instruction page . here we will inform you on the proper use of our jaws antifog products so you can enjoy your next adventure or activity fog free ! as with any product , it is very important to follow the instructions on the bottle and review the caution warning as well .
< p > < strong > is this product for you ? < / strong > < / p > < p > ever had your windows fog up while you’re driving ? not only is this frustrating , it’s extremely dangerous ! rain - x anti - fog prevents interior fogging before the problem begins . it’s an effective solution that also cleans at the same time and is even able to remove smoke residue from the inside of your windscreen ! < / p > < p > < strong > how easy is it to use ? < / strong > < / p > < p > simply apply a small amount to a paper towel or cloth and wipe across the surface to be treated and allow to dry . that’s it , easy ! its small size means it can fit in glove boxes , door panels or even under your seat and it’s safe to use on all automotive and marine interior glass and mirrors . < / p >
the overall objective was to show that the gemini suit would maintain an acceptable temperature when exposed to about - 300 degress f . a specific objective was to show that the inside of the helmet visor would not get so cold that it would fog enough from the crewman ' s breath that vision would be reduced . two visors were to be evaluated .
of course there is another trick to prevent goggles from fogging ; it’s my preferred method because i’m lazy and don’t want to have to prep anything before i ride . i use a roko quik strap . this allows me to quickly and easily remove my goggles with one hand before they have a chance to fog up and reattach them just as fast .
the fog droplets are looking for things to attach themselves to . dirt specks and body oils make the perfect attachment points . that said , it is very important that you clean the lens before doing anything . moisture droplets cannot easily attach themselves to a clean lens . with a clean lens the moisture sheets down and collects at the bottom instead of fogging .
start with a clean mask – the mask lens needs to be very clean so fog doesn ' t form . ( have we mentioned that enough times already ? ) every once in a while it doesn ' t hurt to also clean the outside of the mask lens . it won ' t help to prevent fogging but you ' ll see better if the lens is clean on both sides !
adsorption of water droplets on the plastic ' s surface can result in fogging which can disrupt the passage of light ( in transparent packaging applications , agricultural films ) . in order to prevent fogging and change the hydrophillic properties of the plastic surface , anti - fogging agents are added . post addition of these agents , the water droplets convert into a uniform transparent layer of water , reducing the clouding effect and enhancing the transparency of the plastic .
this is the instrumented test article . thermocouple temperature sensing devices are attached the to exterior and thermistor temperature sensing devices are attached to the inner surfaces . the different devices are chosen for technical reasons . two helmets were prepared for the test : one with a plexiglas visor and one with the new lexan plastic visor . foam pads and the communications system earphones are visible inside the helmet . the visor can be rotated open . the inside of the visor was coated with a special anti - fog solution . when the visor is in place and the helmet system is pressurized , a pressurized rubber seal seals the area between the visor and helmet to eliminate leakage . the helmets also had a sun shield which could be rotated down to protect the eyes , but the sun shield wasn ' t needed in this test . the test was not for exposure to the sun ( we weren’t ready to do that yet ) , but for the cold shaded areas where the sunshade might be up .
swimming goggles protect your eyes from damage and help you see where you are going . but what if your swimming goggles fog up ? you could buy antifog swimming goggles that have a coating or are treated with antifog chemicals , but those can be expensive , and the antifog treatment might not last as long as the goggles . a few simple tips and tricks can make your goggles clear and antifog . some of these ideas will set you back a few dollars , while others cost little or nothing .
the air force and navy claimed no military requirement for a space station , which was seen as competition for funds the department of defense sought for military space operations . the defense advanced research projects agency , for example , was studying a manned space cruiser , a light spacecraft in contrast to the heavy - cargo space shuttle . general james v hartinger , commander of the air force space command , claimed the soviets had
the world ' s only space weapon ,
an orbital anti - satellite system that threatened the low orbiting satellites of the united states .
before a race , i used to take an ordinary bar of hand soap and soak in for a few minutes in water to soften it up . then i would scrape some of the softened soap off and make a thin paste of it with more water . this would then be applied to the inner surface of the goggles , and allowed to dry for a few minutes . when dry , i would buff the lens with toilet paper repeatedly until the lens were clear . this worked great and would give you several hours of decent anti - fogging protection .
motorcycle racers are a diverse group of people who come from all walks of life , but the most successful professional racers all have one thing in common – none of them are blind . that’s right , vision is a crucial component for being able to ride a motorcycle well . or at least farther than the first turn . without being able to see most of us wouldn’t even find our bikes ; we’d be left fumbling around in the garage only to end up straddling the lawn mower . goggles and flip - down face shields may help protect your eyeballs and keep things in focus , but when conditions conspire against you they can fog up and impair your vision worse than multiple shots of jagermeister .
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in 1984 a manned maneuvering unit ( mmu ) enabled a few astronauts to maneuver in outer space , outside of spacecraft , and free of tether lines . this manned maneuvering unit and its predecessors are , as the name implies , maneuvering devices . flight is the function of the spacecraft . life support is the function of the space suit . maneuvering is an extravehicular activity independent of the protective and supportive space suit , yet integrated with the suit and even the spacecraft . the spacecraft and space suit are prerequisites to extravehicular activity , the craft to transport the astronaut into outer space , and the suit to protect and support life . the maneuvering unit is an optional aid . the maneuvering unit , spacecraft , and space suit are complementary components of the human space flight program . whereas all such space flights have involved spacecraft and space suits , only a few have utilized manned maneuvering units .
outer space is a micro - or zero - gravity environment that requires special techniques for moving inside the spacecraft as well as out . based upon experience aboard the space shuttles columbia and discovery , astronaut joseph p . allen described the experience inside a spacecraft :
during the first few days in space , the act of simply moving from here to there looks so easy , yet is so challenging . the veteran of zero gravity moves effortlessly and with total control , pushing off from one location and arriving at his destination across the flight deck , his body in the proper position to insert his feet into velcro toe loops and to grasp simultaneously the convenient handhold , all without missing a beat in his tight work schedule . in contrast , the rookies sail across the same path , usually too fast , trying to suppress the instinct to glide headfirst and with vague swimming motions . they stop by bumping into the far wall in precisely the wrong position to reach either the toe loops or the handholds .
space writer harry l . shipman expressed this more directly :
velcro takes the place of gravity
inside the spacecraft .
outside the spacecraft , there is no velcro and no enclosing walls . civilian and military engineers thus explored various mechanism to aid astronauts outside the spacecraft . these aids included foot restraints , hand grips , tether lines , and self - propelled maneuvering units , yet few space missions required the technology and capability of manned maneuvering units .
floating in space was a lesson learned by experience gained gradually during the mercury , gemini , apollo , skylab , and space shuttle missions . in fact , the mercury ,
( 1984 ; revised edition , new york : stewart , tabori , and chang , 1985 ) , p . 75 .
( new york , ny . plenum press , 1989 ) , p . 97 .
astronaut bruce mccandless on a spacewalk using the manned maneuvering unit ( mmu ) on sts - 41b , february 1984 . nasa and martin marietta corporation were awarded the collier trophy in 1984 for the development of the mmu , and for being the nasa teams that rescued three disabled satellites , with special recognition to astronaut bruce mecandless ii , nasa ' s charles e . whitsett , jr . and martin marietta ' s walter w bollendonk . ( nasa photo no . 84 - h - 71 ) .
gemini , and apollo spacecraft were too small to allow astronauts much mobility within the craft . project gemini included the construction of two types of maneuvering units and the training of astronauts in their use . in 1965 gemini astronaut edward h . white made the first american spacewalk . using a hand - held maneuvering unit , and wearing a space suit for life support , he spent twenty minutes outside of
. he was tethered to the space capsule for safety . project gemini thus provided the first american experience with extravehicular activity in space ; a soviet cosmonaut had achieved the first extravehicular activity months before white ventured out of the gemini capsule . later gemini astronauts also completed extravehicular activities in the harsh environment of outer space .
apollo and later skylab added to nasa ' s research and development experience with the concept and technology of maneuvering in space , though not with the operation of any maneuvering aids in free flight in outer space . apollo ' s objective was the lunar surface , not outer space . the three skylab missions in 1973 and 1974 provided astronauts experience with weightless floating in a relatively large open space within a spacecraft , but not outside . it was not until the space shuttle , a reusable transportation system , that astronauts acquired operational experience floating both inside and outside a spacecraft .
the award - winning manned maneuvering unit was designed for a specific type of mission : satellite rescue missions . all earlier maneuvering units had been designed for experimental missions , that is to test the technology , but with the reusable space shuttle nasa introduced an operational , mission - oriented maneuvering unit —the award - winning manned maneuvering unit ( mmu ) . this operational unit was used three times— on the tenth , eleventh , and fourteenth flights of the space transportation system , more commonly known as the space shuttle . the year of these flights was 1984 . the collier trophy for that year recognizes astronaut bruce mccandless ii , who first used the unit in space , nasa ' s charles e .
ed
whitsett , jr . , and martin marietta ' s walter w .
bill
bollendonk . these three men were instrumental in the development , and mccandless in the use , of the unit . behind this award is a story of technological development involving a variety of institutions within the national infrastructure of the space program and amid the superpower rivalry known as the cold war .
from the preliminary research and development in the 1950s to the achievements of 1984 , civilian and military personnel —engineers , technicians , and astronauts— defined and redefined the technology of maneuverability in terms of perceived needs and capabilities , and within the limitations imposed by budgets and flight schedules . at each step reviews , tests , and experiments , as well as political decisions affecting the space program in general , influenced decisions about whether to continue development , in what direction , and by which next step . the identification and definition of applications for maneuvering units actually began in science fiction literature , which included earthbased as well as outer space missions . civilian and military agencies and government contractors , that is industry , participated in the development of maneuvering units of several types , including finally the award - winning manned maneuvering unit .
before the
science fact
there was science fiction . from novels of the nineteenth century to moving pictures of this century , humans traveled in space - sometimes using maneuvering units outside the spaceships and sometimes not , mostly not . early literary classics of space travel include jules verne ' s novel
the same names , respectively ; verne ' s in 1958 and wells ' in 1964 .
in both the print and film versions , the space travelers left earth with neither space suits nor maneuvering units . in verne ' s story the characters flew in a ballistic projectile , shot from a huge cannon , toward the moon . they relied upon the probability that they would be able to survive in the rarified atmosphere of the moon .
practical impey barbicane , president of the gun club that had shot their projectile into space , responded with two reasons . first , there was no air in the ether of outer space . second , the density of a man being less than that of the projectile in which they traveled meant that a man outside the spacecraft would move at a speed not equal to that of the craft and thus the man would move apart from the craft .


linda kaplan thaler ( born 1951 ) is an american advertising and non-fiction writer , and chair of the ad agency publicis kaplan thaler .

she has written and composed advertising jingles such as : “ i do n’t wan na grow up , i ’m a toys ‘ r ’ us kid ” ( toys " r " us ) ; “ kodak moments ” ( eastman kodak ) and “ the heart of communication ” ( bell atlantic ) .

she is responsible for the “ yes , yes , yes ” herbal essences campaign , and her agency created the well known aflac duck advertising .

in 1997 , she founded the kaplan thaler group , which merged with publicis new york in july 2012 to form publicis kaplan thaler .

linda kaplan thaler

linda kaplan thaler is leaving her post as chairman of publicis new york , a move that comes about eight months after the agency dropped the moniker of her eponymous shop , kaplan thaler .
linda kaplan thaler , the longtime ceo and chief creative officer of the kaplan thaler group and chairman of what was known as publicis kaplan thaler ( now publicis new york ) , will step down from her position within the holding company at the end of the week .
linda kaplan - thaler shares how you can turn up your grit factor to better put in the hard work needed to achieve success .
linda kaplan thaler speaks at the john maxwell l2 leadership conference on her new book grit to great : how perserveance , passion , and pluck can take you from ordinary to extraordinary . find out more about booking linda kaplan thaler to speak at your next event here : urltoken
kaplan thaler was formerly chairman of publicis kaplan thaler , with clients such as p & g , citibank , pfizer , and wendy’s . she was also previously ceo of the kaplan thaler group , which she grew from a fledgling start - up to a company with over a billion dollars in billings .
as guest judge linda kaplan thaler put it in a wonderful pearl of throwaway wisdom : “there’s the difference between men and women : men say it , women feel it . ”
not surprisingly , mrs . kaplan thaler , a diminutive and sunny mother of two teenagers , is funny herself .
in the 1970s , linda kaplan thaler was fired from her job as an actor in a road show production of
hair
after she refused to take off her clothes onstage .
kaplan thaler group and sibling agency publicis , new york merged in the summer of 2012 , and some16 months later , ms . kaplan thaler ' s agency partner for many years , robin koval , stepped down from her post .
today , linda is a renowned motivational speaker and is president of kaplan thaler productions . linda is also a nationally acclaimed author and , together with robin koval , their newest bestseller ,
grit to great ,
was ranked one of the top business books for 2015 .
ms . kaplan thaler , who founded the kaplan thaler group in 1997 , has decided to
embark on a new chapter ,
according to an emailed message from the longtime ceo and creative officer . she was most recently chairman of the agency .
we will welcome linda kaplan thaler to campus this fall for a “conversations with leaders” event , hosted by the colin powell school . we will formally announce the date and location of the event in early september . to read more about the power of identifying your passion and taking your own life from ‘ordinary to great , ’ pick up a copy of “grit to great” by linda kaplan thaler and robin koval from
leo durocher was wrong ! linda kaplan thaler and robin koval’s the power of nice is the antidote to our increasingly mean - spirited culture . i’m going to send a copy to every political campaign consultant i know .
according to kaplan thaler , the extra mile is now a given . your clients expect it . so after you go the extra mile , keep going .
in negotiation , the cheapest concession you can make is to be nice . and the returns can be high , as linda kaplan thaler and robin koval show in this delightfully readable primer packed with practical advice and entertaining stories . i recommend it with pleasure !
linda kaplan thaler and robin koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life . for best results , get small now . this little book can make a huge difference in your life .
advertising hall of fame luminary linda kaplan thaler is the creative force behind many of the industry’s most famous campaigns , including the hilarious aflac duck , kodak moments , and the daring “yes ! yes ! yes ! ” for herbal essences . much of . . .
“you can create million - dollar businesses by solving the tiniest problems , ” kaplan thaler said . “for the next big idea , just look down at your feet . ”
linda kaplan thaler , a proud ccny alumna , has created advertising recognized in virtually every household across the country . from major campaigns for wendy’s , toys ‘r us , and clairol , to the tremendously popular aflac duck , kaplan thaler’s ad agency has played a key role in establishing name recognition for some of the world’s largest companies , and with her co - founder , robin koval , built one of the fastest growing ad agencies in the country .
according to linda kaplan thaler , one of advertising ' s most admired leaders , it is not native intelligence or natural talent that makes people excel—it ' s old - fashioned sweat equity and hard work . in her upcoming book grit to great , and in her inspirational lectures , kaplan thaler shows career - minded , achievement - oriented people—everyone from senior managers to personal assistants and aspiring college grads—that with the right attitude and determination , success is within reach .
ms . kaplan thaler ended up working for 20 years at j . walter thompson and other agencies . in 1997 , she launched her own company out of her manhattan brownstone .
linda is a terrific speaker . linda was able to articulate one of my fundamental managing tenets - be nice . she’s inspiring and she captured the imagination of my team . hers is a most refreshing approach .
kaplan thaler is the founder and chairman of marketing agency publicis kaplan thaler , whose clients include procter & gamble , citi bank , pfizer , wendy’s and hilton . she’s won 13 clio awards and is the woman behind some of advertising’s most recognizable campaigns , from alka - seltzer ' s iconic “plop , plop , fizz , fizz” ads to the aflac duck .
a native new yorker , kaplan thaler is a phi beta kappa and magna cum laude graduate of ccny and currently sits on the advisory council for the colin powell school at ccny .
advertising hall of famer linda kaplan thaler is responsible for some of america’ s most famous and award - winning advertising campaigns , including the aflac duck and the hilarious “yes , yes , yes” commercials for clairol herbal essences . she has composed jingles that are among the industry’s gold standard , including “i don’ t wanna grow up , i’m a toys ‘ r’ us kid , ” and “kodak moments . ” she is a renowned motivational speaker and president of kaplan thaler productions .
here ' s linda kaplan thaler ' s assessment on what it takes to do breakthrough advertising :
if you don ' t have great clients who are willing to walk the plank with you , then it ' s a tree that falls in the forest and nobody can hear it .
on her first day at her first job , linda kaplan thaler was asked to come up with ideas for a five - second kodak ad . she returned with 25 possibilities , and , after review , her boss rejected every one as awful . “i asked as i was leaving what i could do to make them better , ” thaler said , “and my boss looked at me and said , ‘linda , one day you’ll have your own agency . ’” thaler asked why . “because you didn’t complain , ” her boss said , “but instead asked how you could improve . that’s resilience . ”
creator of the famous jingle “i don’t wanna grow up ; i’m a toys ‘r’ us kid” linda kaplan thaler will deliver a talk on wednesday , october 17 , at the bill bordy auditorium and theater from 6 : 00 to 7 : 30 pm . thaler’s talk , “bang ! getting your message heard in a noisy world , ” will launch the department of marketing communication’s new series , trending topics .
and likewise , aflac took a chance when linda ' s agency came up with a duck to represent the company .
linda is a stellar keynote . what every event needs is inspiration , motivation , and practical advice . she’s been there and knows how to share it . linda’s talk lifted the crowd and gave us an energy boost that made the day .
linda kaplan thaler has moved to the top of the advertising industry by following a simple but powerful philosophy : it pays to be nice . in her the power of nice lectures , through her own experiences and the stories of other people and businesses , she demonstrates why , contrary to conventional wisdom , nice people finish first .
ms . kaplan thaler ' s agency is a reflection of herself : an eclectic mix of backgrounds that employs musicians , actors , artists , a stand - up comic , novelists , potters , and painters .
we get the best speakers in the world for our c - suite network conferences . we hold our speakers to the highest bar of excellence . linda kaplan thaler is at the top . she engaged our audience with her wit and insights . her stories of hard work and perseverance not only inspired our audience of top business leaders but gave them tools they could use right away . linda is a pleasure to work with and we highly recommend her as a world class speaker .
thaler , who also worked on the kodak moments and aflac duck campaigns , founded her own advertising agency—the kaplan thaler group—in 1997 ( it recently merged with publicis ) . in 2005 , thaler hosted the oxygen tv series , making it big , in which young professionals competed for their dream job . she is also the author of several best - selling books , including the power of small : why little things make all the difference .
this step may be seen as the natural conclusion of a process that began when publicis new york merged with kaplan thaler ( which she co - founded in 1997 ) in 2012 and later reverted to its previous name after parting ways with president and cco rob feakins , who was himself eventually replaced by andy bird of publicis london . kaplan thaler accepted the chairman title when the merger became official and played a gradually smaller role in the agency’s daily operations moving forward .
when linda started her agency in 1997 , she
had no intention of us growing any bigger than that one piece of business ,
linda told me .
can you imagine my surprise when at the end of four months we had $ 100 million in billings ?
kaplan thaler is also a nationally acclaimed author . her newest bestseller with robin koval , grit to great , was ranked one of the top business books for 2015 . a familiar face in the media , kaplan thaler has appeared on “the apprentice , ” “good morning america , ” “the today show , ” cnn , and as the host of oxygen’s television series “making it big . ” she worked on the presidential runs for clinton / gore in 1992 and hillary clinton in 2008 .
today we recognize and acknowledge linda’s incredible impact on our agency while wishing her every success on the journey ahead . there’s no question , her path forward will be just as bright as the one linda has already blazed . and we will be cheering her on every step of the way .
linda kaplan is a down - to - earth , whip smart , treasure trove of advice and wisdom . she imparts it with humor and humility . she’s a role model and inspiration to every young woman out there who wonders if it’s possible to “make it” out there .
it ' s about the e - factor , the entertainment factor ,
ms . kaplan thaler said in a recent interview with the new york sun .
people will follow the funny . we are an . . . entertainment culture .
“they say you should see the forest , not the trees . but in my experience , it’s not obsessing about details that will derail your enterprise , ” said linda kaplan thaler , co - author of the power of small : why little things make all the difference . “it’s easy to dream . in a dream , everything is perfect . but dreams are realized by obsessing about small things . ”
thaler served as chairman of publicis kaplan thaler , a fully integrated advertising agency that was the u . s . flagship within the publicis worldwide network . its blue - chip client roster included p & g , citi , nestlé , l’oréal , pfizer and wendy’s , to name a few . previously , she was ceo and chief creative officer of the kaplan thaler group , which she founded in 1997 and grew from a fledgling start - up to a company with over a billion dollars in billings . she has also worked on several political campaigns , including the presidential runs for clinton / gore in 1992 and hillary clinton in 2008 .
advertising hall of famer linda kaplan thaler is responsible for some of america’ s most famous and award - winning advertising campaigns , including the aflac duck and the hilarious “yes , yes , yes” commercials for clairol herbal essences . she has composed jingles that are among the industry ' s gold standard , including “i don’t wanna grow up , i’m a toys ‘ r’ us kid , ” and “kodak moments .
in today’s challenging times , bigger isn’t always better . in fact , it’s often the baby steps that put us on the path to delivering a true competitive advantage . kaplan thaler shows how to get more of what you want with surprisingly less than you’d imagine .
that company , the kaplan thaler group ltd . , is now the fastest growing agency in america , with $ 1 billion in billings and 175 employees . among her many blue - ribbon clients is clairol , aflac , trojan , us bank , and revlon .
advertisements must be funny to be memorable , ms . kaplan thaler said , and music is also key . that she and her husband are accomplished musicians and composers has helped her create entertaining presentations , known as
pitches ,
to win clients ' business .
in her grit to great lectures , linda kaplan thaler tackles a topic that is close to her heart , one she believes is the real secret to her own success and in the careers of so many people she knows and has met . new research proves that the real secret to success isn ' t some rarefied “it” factor , it’s the “grit” factor . and each and every one of us can possess it .
kaplan thaler illustrates the surprising power of nice with an array of real - life examples from the business arena , as well as from her personal life , and presents a plan of action covering everything from creating a positive impression to sweetening the deal to turning enemies into allies .
join me in a chorus of thanks and our very best wishes . you can reach out to her at her new email address : linda @ thalerproductions . com .
witty , warm and smart , linda is the real deal . sharing her catalogue of extraordinary life experiences , personal insights and independent research , linda instantly established credibility with our delegates and connected on a personal level drawing a full spectrum of emotion from inspiration to laughter and tears . a truly authentic motivational delivery and a hit with our audience .
linda’s grit to great message set the perfect opening tone for our annual franchise convention . as we celebrated the family culture that makes wendy’s so special , linda paid special homage to our founder , dave thomas , and left us all with a message that lasts – hard work , perseverance and doing what you love are the true keys to success .
moments like this are precisely why kaplan thaler employs a “thread gatherer” at her firm . when her team is brainstorming , some of the best concepts come from random thoughts . the thread gatherer ' s job is to listen in on brainstorming sessions and collect good ideas before they disappear into the ether .
the client , linda said ,
thought we were nuts ,
but the ceo of aflac , dan amos , agreed to test the idea ,
and it scored through the roof .
linda added that aflac
very quickly went to 96 % awareness , so high that we often say now when ducks see other ducks they immediately think of supplemental insurance .
thaler did go on to found her own agency in 1997 , and within two years led the fastest - growing marketing firm in the u . s .
the victories that have come from small acts and ideas like these are proof that grand visions aren ' t necessary for success . “my advice to entrepreneurs is simple , ” kaplan thaler said . “don’t try to invent the wheel , it’s already been invented . the next big thing is the little problem in front of you . ”
. the book debunks the idea that you need a genius iq , virtuoso talent , or extraordinary wealth in order to be successful . rather , kaplan thaler and koval contend that the vast majority of successful people don’t possess some “it” factor ; rather they display what they call the “grit factor” : guts , resilience , initiative , and tenacity .
the art director - writer team of eric david and tom amico noticed that when aflac was repeated several times quickly it sounded like a duck quacking ( especially when tom held linda ' s nose ) .
various parties have credited kaplan thaler with developing such classic campaigns and mascots as the aflac duck , the “i don’t wanna grow up” toys r us theme , the kodak moments concept and herbal essences totally organic experiences , among others . she has won a slew of awards from every relevant organization and was inducted into the advertising hall of fame last year .
thaler is a noted speaker at businesses and colleges across the country , and is president of kaplan thaler productions . she is also a celebrated author and television personality . her collaborations with co - author robin koval have become national best sellers : bang ! getting your message heard in a noisy world , the power of small and the power of nice . their latest best seller , grit to great , has been listed as one of the top business books for 2015 . thaler is a familiar face in the media , having appeared on the apprentice , good morning america , today , cnn and fox news . she hosted the oxygen television series making it big and was a judge on the mark burnett reality series jingles .
thaler made clear that honing these traits should not be conflated with developing ruthlessness in business—quite the opposite , in fact . when founding her own agency , thaler and her partner decided to lead with a distinct moral philosophy : “our mission was to do nothing except make sure that those who worked with us knew how much they were valued , ” said thaler . this kindness assured their success ; it is the necessary complement to grit . “the best thing is to use grit for good , to help each other , ” she said .
advertising hall of famer linda kaplan thaler is responsible for many of america’s most famous , relevant and touching advertising campaigns in the industry , including the aflac duck quack heard round the world and the daring “yes ! yes ! yes ! ” for clairol herbal essences . much of her work has become part of the american pop - culture landscape . she has authored and composed jingles that are among the industry’s gold standard , including “i don’t wanna grow up , i’m a toys ‘r’ us kid” and “kodak moments . ” she holds numerous clio awards and cannes lions for her groundbreaking advertising campaigns .
as a current member of the colin powell school’s board of visitors ( and founding member of the former colin powell center’s advisory council ) linda has been a dedicated peer and staunch advocate for the school and its students .
in my video interview with linda on the occasion of her induction into the advertising hall of fame in the spring , the founder of kaplan thaler and current chairman of publicis new york told me you ' ve got to be true to your 90 - year - old self .
you know , if you ' re afraid to go out and do something , usually your friends and family will want you to play it safe . … but if you talk to yourself as an older person , that older person is probably going to tell you , why didn ' t you go for it ?
is behind some of the most iconic modern - day advertising campaigns from the aflac duck to the herbal essences
orgasmic experience .
the ceo of publicis kaplan thaler also counts among her achievements a 2011 new york women in communications matrix award , awny ' s working mother of the year trailblazer award and a nomination into the ywca ' s academy of women achievers in 2002 .
linda will be leaving us at the close of the week . there , the bandaid has been ripped off and now i can stop writing openings over and over . it’s not easy to announce something like this . linda’s one of a kind and those of us that have worked alongside her will seriously miss the passion , energy and ideas that spring from her . they are overflowing and have served her , and us , very , very well .
in addition to agency executive and creative leader , kaplan thaler has also played the roles of bestselling author and reality tv star–and in the immediate future she will focus on promoting grit to great , the fourth book she has written with truth initiative ceo robin koval , who served as ceo of pkt until 2013 . additional plans include the launch of her own , presumably independent production company .
being nice isn ' t just a good idea in principle—it can pay off in unexpected ways . the staff at kaplan thaler often buy donuts for frank , their office building ' s doorman . they get him coffee when it’s cold out . these small gestures are done out of simple kindness , but when a client from the midwest paid a surprise visit , they suddenly paid off .
the first 20 attendees to arrive at the event will receive a copy of linda’s latest book , co - written with robin koval , grit to great : how perseverance , passion , and pluck take your from ordinary to extraordinary .
a native new yorker , thaler is a phi beta kappa and magna cum laude graduate of ccny , with a bachelor’s degree in psychology and a master’s degree in music . she currently sits on the advisory council for the colin powell school at ccny and also served as the 2010 / 2011 president of new york women in communications . she is married to composer fred thaler and has two children .
linda is proudest of
the strength that i ' ve been given by something pretty bad that happened .
years ago linda had cancer and both her parents were alive , in their 90s . her mother had also had cancer .
i was very scared , and she said to me , ' you ' ll see , when you get past this you will become so strong that no matter what else happens in life it will feel like a piece of cake . '
the task at hand was one of the now familiar advertising challenges : creating a video and print promotion for a big - name client . prestige car maker lamborghini played the client this time while new york ad agency kaplan thaler group provided the professional support this time out . ( i suppose series mainstay donny deutsch finally got sick of having his agency’s good name besmirched by laughable fascist propaganda and veggie porno . )
“sam walton just wanted to stock his stores with things that people need and never run out of them , ” kaplan thaler said . “j . c . hallmark just wanted to help people write something nice to others . neither of them had a grand vision . my partner and i had the same attitude . forget about the vision , concentrate on the now . and the now is all about the small stuff . ”
“he thought we’d be callous , brash new yorkers , ” kaplan thaler said . “he came to our building and asked frank what floor we’re on and frank , totally not knowing who this person is , started singing our praises . later , the client told us we’d won his business by the time he got to our office . the big stuff takes care of itself . it’s those little brushstrokes that are often the deciding factor . ”
we take for granted that success is rooted in connections , genetics , or some combination of the two , but research shows that we far overvalue talent and intellectual ability in our culture . the fact is , success is determined by grit ; the hard work , resourcefulness , and resiliency behind many of our most successful figures . in her talk , linda kaplan thaler will explore the importance of having grit in the business and marketing world . she will talk about how she turned long , grueling hours of work and endless perseverance into some of her most successful campaigns , including the aflac duck , kodak moments , and “i don’t want to grow up , i’m a toys ‘r’ us kid . ”
having grown up in the bronx , with no money or connections , kaplan thaler knows that perseverance and determination are what can make the difference and help people excel beyond their wildest dreams , whether in their career or personal life . she is proof positive of the power of grit . a powerful , entertaining and inspiring speaker , her lectures offer stories from the front lines of business on the impact that determination , hard work , and focused attention have on getting ahead .
for the colin powell school , kaplan thaler has been one of the most important voices on what makes a difference for our students—being part of a school that takes their ideas and potential seriously . she has persistently reminded us that one of the board’s truest missions is to help create an environment in which faculty and staff can prepare each of our students for success—a success measured by the dedication and passion students display in pursuit of a better future for themselves and for others around the globe .
almost every great campaign she’s ever worked on was born out of small talk , kaplan thaler said . when her firm landed the aflac account , the company had very little name recognition . “even we even kept forgetting the name , ” she said . “everyone kept asking me , ‘what’s the name of that company again ? ’ and i’d keep repeating , ‘aflac ! ’ finally , one guy said , ‘you sound like a duck quacking . ’ immediately i knew that was our campaign . ”
linda has won just about everything there is to win out there . last year her astonishing career was recognized by the advertising hall of fame with her richly deserved induction . her body of work is packed with iconic campaigns and her leadership and energy has shaped talent throughout the years . this is not the closing chapter however . not at all . linda will be pursuing her passions with a litany of speaking engagements for her best–selling book grit to great . and in her spare time a new production company will be launched . a walk in the park for this tireless entrepreneur !
if there ' s someone that has been the public face of women in advertising to john q . public , it ' s arguably linda kaplan thaler . she has appeared as a judge on
the apprentice
and hosted the oxygen tv series in 2005 ,
making it big .
in addition to her work for toys
r
us (
i don ' t want to grow up , i ' m a toys ' r ' us kid ,
) and kodak ( kodak moments ) , she is co - creator of the aflac duck among other iconic ads . she ' s also the recipient of a wic matrix and the awny advertising woman of the year award , and the first woman to receive a new york women in film & television muse award .
speaking as part of the yale center for customer insights colloquium on marketing leadership on april 13 , thaler described not just the arc of her career , but also what four decades of marketing leadership have taught her about achieving success . the key ingredient , thaler said , is grit , which she has converted into an acronym : guts , resilience , initiative , tenacity . “the thing about grit is that you can develop it when you’re eight , or when you’re 88 , ” she said .
she recalled pitching a campaign to a large client . several agencies were also pitching , and her firm was the underdog . “but we did something nobody else did ,
kaplan thaler said .
on friday night , before our final presentation on monday , we asked the client , ' what’s one thing we could do differently ? ' of the four agencies we were competing with , we were the only one who picked up the phone and asked how we could improve . and we got the job . ”
maurice said it best : “linda is a force in this business and one of the best creative people i have had the pleasure of working with . she knows how to create memorable campaigns that shape brands and fuel businesses . i wish her the very best in her new endeavors . she will be missed”
when linda merged with publicis in 2012 , people expected her goal was to grow into a huge , global agency . but she said her goal was to make sure
everybody stays employed because you all have mortgages and you have kids to put through school . and that gives me great joy .
she said in the note that she will expand her career as a motivational speaker and open a production company with her
award - winning composer husband , fred thaler .
the production company will focus on musical and theatrical projects , the email stated .
i ventured to say that many men think it ' s a weakness to be too nice , but linda said when she and robin wrote the book ,
we were surprised how many men came out of the closet and said , [ whispers ] ' you know , i ' m really nice . '
linda , you were amazing . what can i say about perfection ! ! you were outstanding . you over delivered ! and that is a very good thing ! you are a wow . grit to great will change lives for generations , and i’m so proud that women’s leadership exchange could be a small part of that process !
throughout her career , ms . kaplan thaler , well - known for her talented jingle - writing , has worked on a slew of creative efforts , such as
pitching in
for aflac ;
dawn saves wildlife
for dawn dish detergent ;
you know when it ' s real
for wendy ' s ; and
toys r ' us kid
for toys r ' us . she was also key in the creation of aflac ' s duck and herbal essence ' s
organic experience ,
which made hair - washing seem positively orgasmic .
linda firmly believes acting , comedy and political work have helped her advertising career .
when you work on a political campaign , you get to know how to persuade voters , and when you work in theatre , you get to know the art of how to entertain somebody in a way that they want to buy into your product .
in addition to being funny , ms . kaplan thaler said , ad agencies must do more than ever for the companies that hire them .
we used to do a 30 - second tv spot and a couple of print ads for clients ,
she said .
we still do that , but now we have a second job and a third job and a fourth job . today we will produce a 30 - second and 15 - second television ad ; a 60 - second radio and 30 - second radio ad ; billboards ; print ads ; online banners ; webisodes ; content integration , and brochures .
linda ' s first client , procter & gamble ' s herbal essence , was willing to walk the plank with her when she came up with an outpouring of orgasmic ecstasy for women users of the shampoo . with a very enthusiastic
yes ! yes ! yes !
reaction from the user , there wasn ' t much chance that the commercial would go unheard .
linda’s passion and message was a hit with our audience of entrepreneurs – it connected at a deep personal level . she inspired and energized our forum kick - off which elevated the energy for the rest of the program . many commented it was one of the best keynotes we’ve had at a virtuoso event , and given our who’s who line - up , that’s saying a lot .
linda ' s energy and passion is contagious ,
said publicis north america president - ceo andrew bruce .
it cradles and carries big ideas from their fragile beginnings to impactful communications that just can ' t be ignored or overlooked . she ' s a magnetic personality with energy to burn and ambition to spare . we ' ll miss her . i ' ll miss her .
linda said the reason her agency grew so fast was because
we never concentrated one minute on the future . we always focused on what can we do today . i always tell people don ' t spend one second thinking about a vision , forget about it . don ' t dream your way to success . … we never thought about becoming too big or hugely successful , we just did the best we could every day .
drawing on the latest research in positive psychology and personal success , as well as a cornucopia of stories and practical “how to” tips and exercises , thaler discusses why those who develop and possess the character traits of grit ( guts , resilience , initiative and tenacity ) outperform individuals with genius iq’s , virtuoso talent , unlimited financial resources or a private school education . individuals with high grit quotient do better in school , work , the playing field , in relationships and life . her message is relevant to a broad range of audiences from entry level employees and budding entrepreneurs to c - suite executives . her inspiring message is that grit is something we all can embrace and develop whether you are nine or ninety .
thaler said there are four components that constitute grit . guts , she said , is the pursuit of the uncomfortable ; it is pushing oneself into new arenas . in describing resilience , she mentioned james dyson , creator of the bag - less vacuum cleaner , who persevered through 5 , 126 prototypes to find a model that worked . in discussing initiative , she advised avoiding a “my - way - or - the - highway” mentality , suggesting instead that initiative , like bamboo , must be flexible . “don’t fall in love with plan a , ” she said . “plan b is often the best thing that can happen . ” and , finally , tenacity means holding on when most people are falling off .
if you ask her to talk about her success , she’d probably deflect the question , saying that she’s ‘just a girl from the bronx’ who made it to city college and worked hard . those who know and have worked with her would tell you that’s not the half of it . indeed , she did work hard , at ccny and beyond . as a member of ccny’s class of 1972 , she graduated with a psychology degree before advancing to earn an ma in music . but she’s also built an astounding professional career through positive messaging in marketing and branding . she’s also easily recognized as one of the nicest people you’ll ever meet . in a business that thrives on the next big idea , the old virtue of being nice has been a cornerstone of linda’s approach to her professional life , and is something she brings to every aspect of her work . indeed , her new york times bestselling book , the power of nice , extolls this virtue as a sound business practice .
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urltoken
we are so proud of all of our graduates and we look forward to your continued success .
north academic center room 6 / 141 160 convent avenue new york , ny 10031 p : 212 . 650 . 5861 f : 212 . 750 . 5865
160 convent avenue new york , ny 10031 p : 212 . 650 . 7000 contact us
this season of “the apprentice” is shaping up , even more than usual , as a case study in how teams work . and the lessons , at least this week , were more subtle .
the all - female capital edge team clashed yet ultimately pulled it together to produce an evocative campaign that , while not exactly polished , sure stirred the emotions . meanwhile , the boys of excel corp . went in all cocky , stuck to the plan and bulldozed ahead to produce ads that were so dull and ineffective that project manager chris actually had to explain the imagery on his posters .
the two teams operated differently , too . capital edge project manager marshawn wisely split up her team and delegated key responsibilities to members who , as it turned out , knew what they were doing . this drew a lot of criticism from kristi , who faulted marshawn for not being more hands - on and making the others do all the work . given that they won , it looks like marshawn made the right decision — especially since all the edgers , save kristi , voted to make her exempt from firing should they lose the next task .
in contrast , excel pm chris tried to run his operation like a football team ; not surprisingly , since he played in the nfl . he came up with a game plan and had his men charge into the fray , brooking no dissent — which meant that he marginalized perpetual outside - the - boxer markus early on . problem was , the guys chris trusted with making key decisions — most notably , mark — tended to make really bad ones . only markus questioned their wisdom , and he was shouted down or outright ignored . markus was vindicated , however , when his team lost .
nonetheless , chris blamed markus for excel’s loss , raising the very familiar argument that he had been too distracted trying to rein in the scapegoat . even though mark sheepishly admitted to making bad creative decisions yet chris chose only markus to face firing beside him . “team synergy in any task is 100 percent necessary , ” he proclaimed .
season 3 contestant alex thomason told maureen moriarty , who writes our “apprentice 101” column , that in off - camera reality , trump actually makes it very clear whom he intends to fire after each loss . i think this episode may have been the first time that we actually saw him telegraph it on screen . he more or less told chris not to drag markus back into the boardroom with him at the end , and made it clear that he held mark responsible for the decisions that ultimately doomed excel .
but chris defied trump , proving yet another example of the stick - to - the - script thoughtlessness that landed him in the boardroom to begin with . in the end , chris was fired because he was too stupid to listen when trump told him whom he wanted to fire instead .
he learned the hard way that the rules governing how teams work on the gridiron don’t necessarily apply in business .
browse previous blog posts by month and year of entry . you ' ll see all the posts for that time period .
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the muse awards , nywift ' s annual gala holiday luncheon , celebrate the vision and achievements of women who work in the entertainment industry . each year , remarkable and accomplished women are honored with this prestigious award . it is nywift ' s flagship fundraising event — a highlight of the new york city holiday season in the entertainment industry — and is attended by an enthusiastic audience of 1 , 200 leading executives from every major studio , broadcast and cable network , and film production facility .
mariska hargitay , lucy liu , lisa f . jackson , kim martin , debra zimmerman & women make movies ( loreen arbus award )
2005 : tina fey , debra lee , julianne moore , susan e . morse
nywift programs , screenings and events are supported , in part , by grants from new york city department of cultural affairs in partnership with the city council , and new york state council on the arts with the support of governor andrew cuomo and the new york state legislature .
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her talents have earned her the prestigious matrix award , the advertising woman of the year award , nywift’s muse award , and is one of ad age’ s “most influential women in advertising . ” recently , she won the clio’s lifetime achievement award and was the first woman to ever receive this coveted award .
turning the well - known adage of “nice guys finish last” on its ear , “nice” companies have lower employee turnover , lower recruitment costs , and higher productivity . nice people live longer , are healthier , and make more money . in today’s interconnected world , companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities , both in business and in life .
our smallest actions and gestures often have outsized impact on our biggest goals : did you double - check that presentation one last time , or hold the elevator for a stranger ? going that extra inch—whether with a client , customer , family member , or friend—speaks volumes to others about our talent , personality , and motivations . after all , if we can’t take care of the small details , how can we be counted on to deliver when it really matters ?
the power of nice is a wonder drug ! it could literally save your career and your life… . and let me suggest a first act of kindness : buy some extra copies for your enemies . i’ll bet they need the power of nice more than you do .
this little book will show you why women should run most corporations in america , and maybe the entire country . reading nice will improve just about everything in your life , and that’s a promise .
james patterson , bestselling author , former ceo of j . walter thompson north america
for my money , i would always rather make a deal with people i like who treat me well . if you want to discover the surprising power of nice , read this book . memorize it . use it . you’ll be glad you did .
bright , breezy , but deadly serious guide to creating a buzz—and a bang .
this top - notch book… is as much about creating an atmosphere that fosteres creativity as it is about memorable marketing .
once you’ve read the power of small , you will never look at the world the same way again . when you re - orient your perspective to look for the magic in the little things , life’s mountains become manageable molehills .
written in the same short , concise format as the power of nice and leavened with the natural humor that characterizes the authors ' lives–and books– grit to great is destined to be the book everyone in business needs .
mckinsey director emeritus , bestselling author of how remarkable women lead and centered leadership and grow wherever you work .
penguin random house speakers bureau represents best - selling authors , literary legends , cutting - edge thinkers , and current tastemakers—the best selection of speakers for your event under one roof .
here’s the internal memo from andrew bruce , president and ceo of publicis north america .
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so nice to hear that my toys r us song still resonates with people , but i hope jingles do make a comeback someday . they are the musical reflections of our cultural history .
please help these immigrant families get the legal support they need . we are a humane and caring nation , and we must protect all children , keeping them safely with their loving parents .
bravo to my dear friend robin koval , ceo of truth initiative , on this brilliant new campaign to create awareness of the dangers of opioid addiction .
“live your life . we’ll just chill . ” thrilled to launch our “eggsy” new campaign for extend fertility , a renown egg freezing service . no more stress about ur biological clocks ladies !
thrilled that our musical improv team , “laugh lines” performed our first show at the pit ( the people’s improv theater ) last night . hope some of you catch our next show ! # laughlines urltoken
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minds of our time . you might not know her name , but you likely know her jingle . here ' s her story .
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i love new york , and today i ' m announcing my candidacy for governor . join us :
with all the press out about toys ‘r us , i want to give a shout out to deyna vesey for creating the theme line for toys ‘r us - “i don’t wanna grow up . ” deyna was the art director i worked w / on the toys r campaign & is a brilliant talent with an awesome ad agency : # kidvertisers
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if i knew then what i knew now . . . i ' d step up my golf game
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lindsay stein is an agency reporter at ad age , mainly covering creative , digital and pr . prior to ad age , she was a senior consumer marketing reporter at prweek . when she’s not writing – or training for obstacle course runs – she’s working on personal projects , including film production .