42 entertainment is an american company based in burbank which specializes in creating and producing alternate reality games ( args ) .

the company was founded in 2003 as an independently owned , creative content and interactive agency under the name 4orty 2wo entertainment .

the company started with a nine-person management team and was originally based in emeryville , california .

it produces alternate reality games , including campaigns for xbox and ps3 titles , the movie the dark knight , and the nine inch nails year zero album .

42 entertainment

glassdoor gives you an inside look at what it ' s like to work at 42 entertainment , including salaries , reviews , office photos , and more . this is the 42 entertainment company profile . all content is posted anonymously by employees working at 42 entertainment .
end ,
says susan bonds , the president of 42 entertainment .
but we always expecte
alex lieu , susan bonds , and jordan weisman of 42 entertainment , which pioneered alternate reality games . photo : robert maxwell
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date approached , the game hit the peer - to - peer sites and regained its momentum . reznor and the team from 42 entertainment had a
42 entertainment creates immersive entertainment that invites audiences to participate in connected experiences . rooted in digital , our fully integrated campaigns leverage our 10 years of experience to engage millions , from the most casual to the most obsessive .
rscope chair jimmy iovine — reznor & apos ; s label boss at universal music at the time — called weisman to talk about buying 42 entertainment .
you touched upon this in your talk yesterday , but 42 entertainment has previously done a lot of marketing work , and you guys are just now starting to move away from marketing with edoc laundry . but from the website , it doesn ' t actually look like edoc is a part of 42 entertainment at all .
© 2018 green apple entertainment , inc . legal | digital marketing by seo smooth
42 entertainment has made a name for itself in recent years by running some of the best movie args ever . it’s the company behind the quintessential viral campaign for
so your official position at 42 is
vice president of experience design .
the biggest successes are when the alternate - reality games help spread the word about a bigger product , such as a movie . 42 entertainment recently created campaigns for the dark knight film , the sony game resistance 2 , and year zero , the nine inch nails album . big brand companies such as microsoft or film companies hire 42 entertainment to make these ephemeral games that last only as long as the campaigns do . bonds says 42 entertainment likes to choose campaigns where a deep storyline can be woven in .
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prodigy , who made up one half of mobb deep , has recently died at 42 .
42 entertainment pioneered the alternate - reality game . mixing real - life with a fictional story , these games are viral marketing campaigns for a variety of media . now 42 has created a new alternate - reality game for the international , a new film starring clive owen and naomi watts .
for three years , stewart has been the chief writer at a game development house called 42 entertainment , the leaders in a nascent gaming genre that fans have dubbed alternate reality games , or args .
prodigy , who made up one half of mobb deep , died in june . he was 42 .
the rapper prodigy , who made up one half of the group mobb deep , has died aged 42 .
, args are among the first entertainment forms genuinely native to the net , culture watchers say . unlike the online cartoons or games that differ little from their offline counterparts , args like 42 entertainment ' s just - completed
last call poker
are woven from the fragmented , deeply community - driven fabric of the web itself .
emotional speech in the context of entertainment robots . the effect of different emotions on users’ perceptions - ieee conference publication
, which supposedly tested you to see if you could participate in the “human preservation project” . now we know that the site is from prominent viral marketing company 42 entertainment , which raises the question of what this campaign is really promoting .
federation entertainment has finalised a deal with belgian distributor ella productions and prodco left field ventures , for the police cybercrime tv series unit 42 . as part of the deal , federation has secured worldwide distribution rights to the series , whilst ella productions retains rights for benelux and france . the announcement was made today by lionel uzan , managing director and co - founder , federation entertainment .
susan bonds is co - founder and ceo of 42 entertainment , leading the innovation evolution , from alternate reality games to deeply immersive entertainment experiences that engage millions of people worldwide , susan has focused 42 to take advantage of what she calls
true convergence
- the social , technological , gaming and story alignment that enables 42 to give you a role in the dark knight , halo , the human preservation project , or nin ' s year zero on an unprecedented scale . starting with ilovebees , susan has developed / produced all of 42 ' s transmedia experiences , including the critically acclaimed why so serious ? , year zero , flynn lives , the human preservation project , mouth - taped - shut , the vanishing point and , most recently , random acts of fusion .
42 entertainment ' s
year zero
campaign for trent reznor and nine inch nails also earned the top accolade for viral advertising , and
sol comments ,
a banner campaign for scandinavia online from mediafront oslo , earned the grand prix for online advertising .
new york—rapper prodigy , a member of the hardcore new york hip - hop duo mobb deep , has died . he was 42 .
so , how do we know this is a 42e campaign ? the seattle weekly website has a qr code advertisement that links to the tsn website . this ad is filed under “ad index > entertainment > concerts , festivals & events > 42 entertainment” , which pokes another hole in our theory , since i’m pretty sure chewing gum wouldn’t be classified as a concert , festival , or event , no matter how good it is .
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how could this work for year zero ? reznor had spent a long time thinking and writing about the future dystopia he imagined . now he wanted to share this story with his fans . he filled in the contact form on 42 entertainment & apos ; s web site and clicked send .
42 entertainment hope to rank high on the pop culture scale . the company develops alternate reality games ( args ) that blend online and offline content to market movies , video games , album releases , and new software products . args encourage players to hunt for clues on web sites . . .
at 42 entertainment , panic set in .
it & apos ; s a silent contract ,
explains steve peters , the game designer charged with tracking player progress .
we respect you — which means we & apos ; re not going to lead you along by the nose and then not give you anything .
entertainment & apos ; s creative director .
so were we . trent was stunned . and the whole time we were thinking , & apos ; when is so
42 entertainment thrives on innovation , and creativity . we are expert problem solvers constantly looking for new ways to surprise and entertain . there is no challenge too ambitious for us to tackle . if it ' s never been done before , then even better . we don ' t just dream big - we make big things happen .
programming for the global marketplace . a fully - integrated television studio , federation entertainment is comprised of exclusive partnerships with several of the industry’s most celebrated executives , producers and showrunners . established by leading french entertainment executive pascal breton , federation is run by managing director and partner lionel uzan and founding partners david michel , stéphane sperry & serge hayat .
directed by guy goossens , unit 42 is based on an original story by annie carels who also co - wrote the series alongside julie bertrand , charlotte joulia and guy goossens .
the incredible team that brought the flynn lives experience to life from flynn ' s arcade through end of line club and won a themed entertainment ( thea ) award for their efforts .
johnny rodriguez is responsible for all things visual at 42 entertainment . from custom graphics and mysterious web sites , to the full - scale street murals that have suddenly appeared in places like london and hollywood , his pieces often serve as standalone art works in addition to the role they play as storytelling vehicles for 42 ' s various projects . johnny leads a diverse team of visual designers who are responsible for all online , print , event , media , mobile , environmental and collectible graphic design . prior to 42 , johnny was part of the original team at disney online in 1995 , designing kid - friendly web sites as well as sites for hollywood records ' rock and r & b ; artists . he left disney for
i am here as a game designer . i think that one of the directions we really want to take 42 in is as an entertainment provider , much more so than , or even in lieu of , being a marketing agency . and with a lot of our new designs , the trend lately has really been to push things in that direction . you see that in
attract massive participation . alex believes transmedia entertainment is a true art form and loves innovative storytelling . prior to 42 , alex was the founder and chief creative at 3pin media - a new media entertainment agency serving clients like microsoft , warner brothers , boeing , espn , nickelodeon , abc , disney , and more - the vice president of creative at lightspan inc . working on innovative learning solutions - creative director at mutation labs , and one of the founding members of disney online where his team pioneered the very first use of flash for web design , animation and game development .
this sort of game draws some seriously committed players , who solve problems collectively over the internet . the best games spread by word of mouth as friends enlist each other to help . quite often , the alternate - reality games draw casual observers who number in the millions . the challenge , says susan bonds , chief executive of 42 entertainment , is to get more people directly involved .
42 entertainment also ran the vanishing point campaign for the launch of microsoft windows vista . that campaign kicked off with a secret message that was embedded as a light show on the famous water fountains of the bellagio hotel in las vegas . right now , the company has 25 people and works with a lot of outside contractors . that’s amazingly small , considering how big the campaigns are .
technology aligns with experience design as 42 always puts the player first . from left to right : hyun kim - software developer , kevin burkhardt - chief technology officer , sara raasch - experience engineer
prodigy ( left ) , born albert johnson , has died at age 42 . he and havoc , born , kejuan muchita , broke out onto the music scene as mobb deep in the 1990s
others have also tried alternate - reality games . jane mcgonigal , who worked with 42 entertainment , went off on her own and created world without oil , a game about what would happen if the world ran out of oil . the success of these games is not in how many players they draw , but in how much attention they can drum up for the particular target of the campaign .
the team left microsoft to form 42 entertainment shortly afterward and was immediately rehired to promote the company ' s
halo 2
game . the team created another sprawling story called
i love bees
( after the game ' s first fake web site ) , telling it through an online radio drama and puzzles that drove players to real - life phone booths to answer characters ' calls .
at the end of may , she led an open forum featuring prominent innovators in emerging media and arts from across the world , such as robert terceck , the former president of own : the oprah winfrey network , and susan bonds , co - founder and ceo of 42 entertainment , a prominent alternate reality video game company , in order to gauge what the industry expects from future arts graduates .
think of ourselves as a game company , and we think of ourselves as an entertainment company , and a storytelling company .
and to prove it , we ' re going to talk about our games in that forum , and we ' re going to other industry leaders in that forum , and the things you see from 42 as we move forward into 2007 will very much embrace that thinking .
double life stewart ' s office shelves tell the story of his double life . a row of his novels has as bookends the prestigious trophies he ' s won for several of them , including the 2000 world fantasy award . next to them is a copy of microsoft ' s
halo 2
game , which one of 42 entertainment ' s args helped launch . he has never opened it .
based in pasadena , california , and the bay area , 42 entertainment sports an all - star team of marketing and gaming vets whose experience runs from procter & gamble product launches to designing rides for disneyland . arg , they believe , is the next frontier – and their mind - bending online campaigns for the likes of dreamworks , microsoft and disney are often more compelling than the products being pushed .
, and you ' ll see more books from 42 coming out next year . we ' ve said
okay , there ' s a subscription model ,
which as i was talking about yesterday ,
pushing the boundaries of traditional entertainment and social gaming while re - defining the ruless of digital and real - world play , alex serves as both creative director and lead experience design director for 42 entertainment ' s award winning projects . from sending scores of batman fans to mysterious locations where mobile phones were buried inside joker - themed cakes , to leading players through a scary dilapidated warehouse leading to an ultra - secret nine inch nails performance , alex is constantly searching for new ways to immerse audiences and weave them into fiction . he pioneered immersive storytelling techniques that blend the digital and real to create
events
in fictional worlds that
after 42 years together , the couple were married new year ' s eve , liz smith reported friday in the chicago tribune . people and others confirmed tuesday that it was a private ceremony in los angeles .
example 42 : a belgian , on holiday or on business , in the baltic countries arrives at riga airport and picks up a car hired for two weeks , latvian vat will be charged on the hire .
just don’t call it marketing . “the term ‘marketing’ sure is a frustrating one for me , ” nin mastermind trent reznor recently blogged . ( he and reps from 42 entertainment declined to be interviewed . ) “what you are now starting to experience is ‘year zero , ’ ” reznor wrote . “it’s not some kind of gimmick to get you to buy a record – it is the art form . . . and we’re just getting started . ”
audiences are becoming increasingly adept at filtering out traditional advertising . we help cut the clutter by creating entertainment destinations that give your audience a role in the story . we create brand experiences that people ' want ' to interact with and share .
truly great immersive entertainment comes from the right balance of creativity and technology . from the web and mobile , to physical installations and custom applications , we build digital solutions that deliver best - in - class experiences that work across all channels .
after every gig , reznor rushed back to his hotel so he could watch the action on fan forums and in chat rooms unfold on his laptop .
i couldn & apos ; t wait ,
reznor says .
& apos ; did they find it ? did they find it ? & apos ; i know it sounds nerdy , but it was exciting .
the 42 entertainment team , working out of a cramped loft in downtown pasadena , california , kept an eve
weisman had long been working toward that moment . severely dyslexic as a kid , his world changed when he was introduced to dungeons & dragons .
here was entertainment that involved problem solving and was story - based and social ,
he says
in this oct . 13 , 2016 file photo , mobb deep ' s prodigy poses for a photo in new york . albert johnson , the skilled rapper and member of the new york hip - hop duo has died . he was 42 .
42 entertainment was founded in 2003 by jordan weisman , bonds and joe dinunzio . it was self - funded and never raised money . they made the first alternate - reality game , the beast , for steven spielberg’s ai movie . the 2001 campaign started with a “rabbit hole , ” or a clue in the form of a web site that rolled by with the credits of a film . that led gamers through a mystery that they had to solve collectively . the campaign was such a novelty at the time that media coverage resulted in more than 300 million recorded impressions .
one of the most memorable alternate - reality games is microsoft’s 2004 “ ilovebees ” campaign for the xbox game halo 2 . in that campaign , 42 entertainment arranged to have 50 , 000 pay phones ring across the country at exactly the same time . fans answered the phones , recorded the messages , and pieced the audio into a six - hour broadcast about the topic of the game , the invasion of earth by the alien race the covenant . while a small number of people participated , more than 2 . 5 million people watched . that campaign won a variety of awards , including a webby .
currently in production , unit 42 , is produced by john engel , ceo of left field ventures ( in association with rtbf – belgian television ) , who over the years has worked with renowned filmmakers such as brian depalma , tim burton , neil jordan , and joel schumacher , to mention a few .
stewart , on a sunny november afternoon here , is improvising inside a sophisticated online game that has put him and his co - creators squarely at the leading edge of the digital entertainment world . the fact that he has almost no experience with traditional video games makes his pioneering role here all the more striking .
an enormous amount of creativity , effort , and dedication goes into pulling off the amazing work that comes out of 42e . our specialized team is comprised of experts in every area of entertainment , design , and production - - all working in tandem to create the most socially engaging , immersive experiences in the world .
campaign , which i ' m sure you ' re familiar with . what were your thoughts about that campaign ? since a lot of people from the start were assuming it was 42 . but at a certain point , it started getting sloppy , and people began reconsidering whether or not it was something actually put together by the
if people are no longer content to passively consume entertainment , they ' re certainly not going to passively consume marketing messages . instead of pushing messages out to consumers , brands need to think about how to get audiences to engage with the message and spread it themselves . if you just want people to listen , they won ' t .
raymund served as the managing director , global networks asia - pacific from 2007 to 2011 , heading the entertainment channels division of nbc universal across 33 countries . before that , raymund spent a year in manila as the president / ceo of nation broadcasting corporation ( 92 . 3xfm ) and head of strategy and content for mediaquest holdings , inc .
michael borys leads the interactive design team at 42 entertainment - responsible for all online , mobile and real - world puzzles , games and social activities . from scores of casual game found throughout 42e ' s projects such as tron ' s ' space paranoids ' and the dark knight ' s ' sitting ducks ' , to amazing real life collaborative scavenger hunts like the one held in the dead of night on alcatraz island , michael always strives to give the audiences new experiences in fun . from 1996 to 2000 , he led various teams within the disney company and helped in the creation of the original disney ' s daily blast online . in 2000 , michael teamed up with alex lieu at 3pinmedia
the only clue to the clip’s provenance is a road sign that flashes past so quickly you have to hit pause to make it out : i am trying to believe . there’s no music , no credits . nothing to indicate that it is , in fact , a teaser for nine inch nails ‘ new album , year zero . the clip , and dozens of other online clues , form the latest salvo in a burgeoning new style of promo called alternate - reality gaming ( arg ) . part scavenger hunt , part online game , these elaborate puzzles are created by a clandestine startup called 42 entertainment . the goal : to blend fiction and reality in ways that engage a new generation of fans .
we can always get massive press coverage in the enthusiast press ,
said chris di cesare , the director of marketing for microsoft ' s game studios .
but even a game like ' halo ' isn ' t guaranteed coverage in the new york times or entertainment weekly . we were able to reach an audience beyond what we could ordinarily get .
pittard sullivan , the award - winning la design shop , where he led design efforts for fox family and the military channel . he later partnered with alex lieu at 3 pin media , joining 42 when the two firms merged in 2005 . outside of 42 , johnny is known as kmndz , a signature artist in la ' s pop surrealist art scene . he took his name from the keystroke combination
command z
- because he thinks we could all use an
undo
button in life . his work has been shown at the thinkspace and merry karnowsky galleries in los angeles , fifty24sf and the shooting gallery in san francisco , the leonard street gallery in london , and england ' s bristol city museum .
as for 42 entertainment ' s viral winner ,
year zero ,
an alternate reality game that incorporated websites , e - mails , merchandising and pre - recorded phone messages to expand the dystopian storyline behind trent reznor ' s concept album of the same name , she said that
if the conversation has been ongoing about the blurring of the lines between mediums , what we need to come out of this was a way forward . in this piece what we have is just that . it takes every medium , every skill at its best - - print , outdoor , design , events . it couldn ' t exist without being virally spread . it ' s this collaborative development where there ' s a skill and a craft around engaging audiences .
as a systems engineer by training , she first worked in aerospace at lockheed ' s advanced development projects - the famed
skunk works
- before beginning her career in experiential narrative at walt disney imagineering in 1990 .
disneyland is about bringing stories to life ,
she says .
that ' s also true about our multi - platform experiences - you are the star of the story .
as an imagineer , she developed / produced the ground - breaking indiana jones adventure at disneyland and mission : space at epcot . following disney , she spent two years producing a massively multiplayer online ( mmo ) game at cyan worlds - the company behind riven and myst , two of the most popular pc games of all time - before launching 42 entertainment in 2004 .
stewart didn ' t invent this kind of game - - that honor goes , as much as to any one person , to the ceo of his company , jordan weisman , who first brought the team together while at microsoft in 2001 . elan lee , a former video game producer and 42 ' s chief designer , has served as the games ' equivalent of a movie director .
is 42 ' s very first experiment in a product . our dream is , of course , that we want our own intellectual property , and we want to promote our own ideas , and we want to create something start - to - finish that does not support another property . you know , why don ' t we just try to run the whole show , at least once ?
media super ltd ( abn 30 059 502 948 , afsl 230254 ) is trustee of media super ( abn 42 574 421 650 ) . the information on this website is of a general nature only and does not take into account your personal objectives , situation or needs . before making a decision about investing with media super , you should consider your own requirements and the relevant product disclosure statement .
in early 2001 , weisman was creative director of microsoft ' s entertainment group . he ' d persuaded steven spielberg ( and a reluctant microsoft ) to experiment with an unconventional game to help market the director ' s
a . i .
movie , and had already tapped lee to direct the project they code - named
the beast .
soon after , they recruited stewart to be their writer .
42west’s entertainment marketing division , co - headed by leslee dart and amanda lundberg , provides expert marketing direction , public - relations counsel and media strategy for productions ( including theatrical films , dvd and vod releases , television programs , and online series ) as well as content producers ( ranging from individual filmmakers and creative artists to production companies , film financiers , dvd distributors , and countless other entities in our ever - changing , multi - platform world ) .
most fans didn & apos ; t realize their progress was being monitored nonstop . unlike less interactive forms of entertainment , args require a close collaboration between the puppet masters — the unseen figures who create the story — and the audience .
the makers and the consumers are in a tango ,
stewart says .
it & apos ; s a dance , it & apos ; s passionate , and sometimes there are sinister overtones . it creates a unique dynamic .
“the eighteen - to - thirty - five - year - old demo has grown up in a marketing - saturated environment and has developed a sophisticated set of tools for avoiding the vast majority of marketing messages , ” jordan weisman , 42’s co - founder , has said . “as a rule of thumb , the bigger the neon sign , the faster they’ll run the other way . so the premise here was , instead of shouting , go the opposite way and whisper . ”
we have employees in common , but that ' s about as far as it goes . although , edoc was based on many of the learnings that came from 42 , so as far as how to build a cool mystery , and how to tell a cool story . it ' s just that in this case , i met up with a bunch of my friends in the clothing industry that said
ooh , we want to play too .
so we started this new company .
over the next five years , e - commerce could become an even more important retail channel in china . private online consumption is projected to surge by 20 % annually through 2020 , compared with 6 % annual growth in off - line retail sales . this means that e - commerce will account for 42 % of growth in private consumption . by then , china’s online consumer market will have grown to $ 1 . 6 trillion annually—24 % of private consumption . ( see exhibit 3 . )
well , the idea behind vice president of experience design , the term
experience design ,
was when i was sorta forced to sit down and think about what i do , i thought that probably the most important thing that i do is control how our users , how our players , experience the entertainment : how they experience a story , how they experience a strange narrative . and i thought if i focus on that , that probably encompasses more of what i do than any other term i can think of .
one reason is that wealthier consumers spend a disproportionately greater share of their incomes on services than do lower - income consumers . although the average income of upper - middle - class and affluent households is 2 . 5 times higher than that of emerging - middle - and middle - class households , the wealthier spend 3 . 3 times more on education , culture , and entertainment . still , upper - middle - class and affluent households spend only 1 . 8 times more on physical goods than emerging - middle and middle - class consumers .
el : when i was at microsoft , i was terribly miscast as a producer . i thought , hey , this is what i should be doing . then i met jordan weisman , who was the creative director of the games group there . jordan is my mentor . jordan is the most creative , amazing person i’ve ever met . we sort of hit it off , and we had this discussion about the future of games one day . i remember we were sitting at this restaurant , eating sushi , and at that moment his phone rang . he looked at me and said , wouldn’t it be cool if that was a game calling me right now ? and that’s kind of where it all started . when we started talking about that , jordan realized , you suck at producing , and he moved me to the design role , and from there we met with spielberg and created ai , and from there we created 42 entertainment , and from there we started edoc laundry , the t - shirt company , and it’s just been this crazy snowball of events since then , finding this bizarre talent that i have that would be absolutely useless in any other field .
research by the boston consulting group and aliresearch , the research arm of alibaba , china’s largest e - commerce company , found that these three forces of change will profoundly reshape china’s economy and consumer market over the next five years . through 2020 , 81 % of consumption growth will come from households whose annual income is more than $ 24 , 000 . furthermore , consumers 35 or younger will account for 65 % of growth . e - commerce will become a far more important retail channel , driving 42 % of total consumption growth , 90 % of that growth coming from mobile e - commerce .
whereas a company like 42 is much smaller and much more experimental . we can afford to make a product , make a ton of mistakes , and then iterate . one of the reasons that i think our fans are enamored with the quality of our products is because we ' ve learned those lessons early on . we ' ve been doing this for three , four years now and we ' ve made tons and tons of mistakes , and we ' re getting really good at not making those mistakes , again because we can afford to try and iterate and do it again and again and again , in a way that a company like microsoft with
young - generation chinese spend more than their elders . most chinese older than 35 have lived through periods of instability and have experienced challenging economic circumstances . they are known to be frugal . the young generation is more motivated to spend . our data shows that upper - middle - class consumers 35 and younger average 40 % higher spending , across a range of product categories , than last - generation consumers with similar incomes . in a recent bcg global consumer survey , 42 % of chinese aged 18 to 25 disagreed with the statement , “i feel i have enough things and feel less the need to buy new ones . ” by comparison , 36 % of u . s . and eu respondents of that age - group , 32 % of japanese , and only 26 % of brazilians also disagreed with the statement .
why so serious ?
was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of the dark knight . spilling out over a multitude of different platforms , this deep immersive campaign recruited the audience to become real citizens of gotham city . over 11 million unique participants in over 75 countries fueled the rise of the joker as henchmen , campaigned for harvey dent to get elected as district attorney , and even took the law into their own hands by becoming copycat batman vigilantes . from calling phone numbers written in the sky , to hunting down gps coordinates to find mobile phones baked inside of birthday cakes ,
why so serious ?
was an experience like no other . as these fans collectively scoured the globe in search of clues , their incredible passion generated billions of impressions in the press and blogosphere setting a new benchmark for immersive entertainment .
um , it was
vice president of design ,
it was just
founder ,
it was
interactive design ,
it was . . . you know . because we ' ve got one of those strange companies where no one has a classic title , or a classic role , our titles are very fluid . ultimately , we ' ve got to just put something on the business cards , so we ' re sorta forced into that corner .
if you cut up all our projects into two basic elements , there ' s always the story , and the way that story is delivered . that ' s really rough , obviously . there ' s a million more parts , but let ' s call it those two parts . my role is to orchestrate that second part . my role is to take really cool stories and find ways to put them in front of people in ways that they ' ve never experienced before .
no , it ' s a completely standalone entity , actually , with different founders , and a different financial model .
so in terms of commercializing arg ' s , in one way you ' ve taken it to a completely different company . but
so cathy ' s book was our very first attempt at that , because the problem with that is
oh my god , how do you make money off something like that ?
so we ' ve broken it into three basic models . you can have a product - -
tried to do , but ultimately may not be appropriate for this kind of product . you ' ll see some creative interpretations of the subscription model coming out next year , but ultimately it ' s experimental . and i have my own healthy doubts about it .
and the third one is product placement , or banner ads , or things like that . ad revenue , basically , and i think that is probably the best fit . but it ' s different from movies or tv . we ' ve all seen really bad product placement in tv and movies . it looks so fake and so contrived . but if you think of an arg , the whole point of an arg is to engage the audience member in kind of this bizarre
trust dance ,
this concept where they want desperately to believe that this stuff is real because it makes it more fun , and the role of an arg is to do everything in its power to make them not feel stupid about taking that leap with us . and we are in this bizarre position where product placement actually enhances that . if the characters in your story are doing real things , are going to a restaurant that actually exists , that makes the game better , rather than worse . that kind of product placement lets you take that leap with us so much more easily . because
oh my god , what if this thing is real ? what if this person does exist ? what happens if i go to that restaurant ? what happens if i buy that product ? what if . . . what if . . . what if . . .
so that ' s the kind of model i ' m most excited about as far as creating products in the future that do not support other people ' s products .
you know , a similar thing is actually happening in video games right now , in terms of in - game advertising . and there ' s controversy over it there as well , and questions of when does it disrupt the ' bubble ' and when is it actually lending itself to it .
don ' t get me wrong . even in arg ' s there ' s a fine line . i know first hand that you can absolutely butcher this concept if you insert things in the wrong way . if it feels contrived , if it feels forced , you ' ve accomplished the exact opposite . your realism is just shattered and that bubble bursts . but i think arg ' s are in this very unique position . the reins are a lot looser , and we can experiment a lot more than movies , tv , or even video games have traditionally been able to do .
is your first attempt at commercializing . it ' s a young adult novel , aimed at a young female audience . why did you go for that audience first , before any others ?
our staff writer , sean stewart , who ' s an award - winning science - fiction writer , it was an area he was really fascinated with . he has two young teenage daughters , and he really wanted to try to create a product for them . it is a huge market ; it ' s really just enormous . and in some senses , we kinda looked at it as
if we can do this , we can probably do anything .
( laughs ) so , we knew that sean could write a good story , we knew that there was an audience out there for it , and we knew that , if done right , the concept of a book that is fun to read beginning to end - - but also lets you poke at it , and it ' ll poke back a little bit - - we knew that a teenage female audience would be really attracted to that , or so we hypothesized . and the book just made it to the new york times best seller lists .
thank you . so , so far that experiment has gone very well and validated a lot of our assumptions .
well , first of all , oh my god is that flattering ! if people see a product that starts to go poorly , and that is the reason they think it can ' t be us , we ' re in a really good place with the community . and it ' s something we ' ve worked really hard to establish , that our products are of a really high quality , and to see that the audience is responding to that , and building their assumptions off of that . . . wow , it doesn ' t get better than that .
did a lot of things right , and a lot of things wrong . like any other arg , there is no rulebook , and there is no reference to look at and say
let ' s imitate that , because that ' s the right way to do it .
they were trying a whole bunch of new stuff . we watched them very closely , and learned a lot from their mistakes . but ultimately , the thing that we are allowed to do that microsoft is not - - and perhaps one of the reasons that you haven ' t seen
our colony 2
- - is because microsoft can afford to take a risk like that about
. and if it doesn ' t work , they have responsibilities to the stockholders , they have responsibilities to the internal teams , and they have resources that have to be allocated in a certain way , because they ' re big and they ' re huge and they ' ve been around for a while .
was to try and address that exact concern . we made it a much more casual game , a much more accessible game , because we knew we weren ' t going to be able to hit the exact same audience . because they
burnt out , and they ' ve seen one before , and they ' ve already formed opinions on microsoft ' s ability to launch an arg for this product , and why work uphill ? why try to change their opinion on that ? let ' s aim for a new audience , one that hasn ' t been tapped yet . so we made it much more casual . we made it more fun , much more tongue in cheek , and ultimately i think that ' s the reason it succeeded - - because it didn ' t try to fix a mistake that was made earlier .
it kinda leads to a much larger problem with arg ' s . because they ' re so new , and because it ' s a genre that doesn ' t have a rulebook yet , there ' s a lot of people trying them , and messing up . each time that happens , it makes it that much harder for a good one to get out there and do well . because a lot of times those bad ones are people ' s first exposure to them , and if your first experience is a bad one , you ' re almost entirely unlikely to try again . that is the thing i ' m scared of the most - - when a product comes out that makes some very large mistakes , in a very public arena .
, and you see that in edoc , which embraces that new thinking , and so it was very important for me to show up to a conference like this , to kind of establish that . to say
you know what ,
law enforcement may have a tough time cracking your phone with a usb device .
tapping into the same creative well as ' minecraft ' could be the key to long - term success .
it ' s available now , along with watchos , tvos and homepod versions .
the company will launch an ipo on a ' recognized ' us stock exchange .
the ai event of the year for growth marketers . aug . 21 - 22
the best in ai . an invite - only executive event . oct . 22 - 23
you can play the stop the international game by visiting a web site . players have to put a stop to the international bank’s corruption by searching through the site for clues . the clues lead to other web sites and can lead to caches of $ 100 bills in real - world locations around the u . s . and europe . players can also win a car similar to one that watts drives in the movie . the game runs through feb . 13 , when the movie opens .
if they take off , alternate - reality games can be quite cost effective , since the fans themselves spread the word and do so for free . but it remains to be seen if fans will stick with them now that their is wearing off . mind candy created a clever alternate - reality game , perplex city , which sent users on a real - world treasure hut . but the british company decided that , while the game created a lot of buzz , so few people actually participated in solving the puzzles that it wasn’t a good business if you were trying to sell an actual game or related trading cards .
“if this qualifies as an art form , we are just scratching the surface of it , ” bonds said .
subscribe now to get 6 months for $ 5 - plus a free portable phone charger .
the initial clue was so subtle that for nearly two days nobody noticed it .
uced into the us water supply . ostensibly , parepin was an antidote to bioterror agent
onse :
i & apos ; m drinking the water . so should you .
onlin
what this had to do with nine inch nails . a setup for the next album ? some kind of interactive game ? or what ?
, which she had bought at one of the lisbon shows , when she noticed that the tour dates included several boldface digits . fans quickly interpreted this as a los angeles telephone number . people who called it heard a recording of a newscaster announc
ng . then , a woman named ana reported finding a usb flash drive in a bathroom stall at the hall where the band had been playing . on the drive was
previously unreleased song , which she promptly uploaded . the metadata tag on the song contained a clue that led to a
, a grimly futuristic suite evoking an america beset by terrorism , ravaged by climate change , and ruled by a christian military dictatorship .
but i had a problem ,
he recalls , l
loor deck of the house he & apos ; s remodeling in beverly hills : how to provide context for the songs . in the & apos ; 60s , concept albums came with extens
this article has been reproduced in a new format and may be missing content or contain faulty links . contact wiredlabs @ urltoken to report an issue .
s unfold in fragments , in all sorts of media , from web sites to phone calls to live events , and the audience pieces together the story from shards of information . the task is too complicated for any one person , but the web enables a collective intelligence to emerge to assemble the pieces , solve the mysteries , and in the
t ; now dozens of such games are launched every year , many of them attracting millions of followers on every continent .
. one player even braved a florida hurricane to take a call in a burger king parking lot .
similar games have been used to launch scores of products in the years since . gmd studios , a florida outfit , staged a fake auto theft to begin a game for audi that drew more than 500 , 000 players . a london studio called hi - res used television ads and specially made chocolate bars , among other things , in a still - talked - about game touting jj abrams & apos ;
when done well , args can be extraordinarily effective ,
says ty montague , creative director of the j . walter thompson ad agency . that & apos ; s because the games offer marketers a solution to a growing problem : how to reach people who are so media - satura
rwise you & apos ; d go crazy ,
weisman says . that & apos ; s why he opted for a
subdural
approach : instead of shouting the message , hide it .
i figured that if the audience discovered something , they would share it ,
he explains ,
because we all need something to talk about .
that led to a maze of bizarre web sites about robot rights and a phone number that , when called , played a message from a woman whose husband had just died in a suspicious boating accident . within 24 hours , thousands of people were trying to figure out what had happened .
it totally put my brain on fire . what we & apos ; re doing now is a giant extrapolation of sitting in the kitchen playing d & d with friends . it & apos ; s just that now our kitchen table holds 3 million people
— the number that ultimately engaged with the
is game the beast , because originally it had 666 pieces of content . but
s the players burned through those and clamored for more , the name took on a different meaning . he had created a mon
the internet was beginning to engage and entertain customers — whether with free singles on itunes or an arg that could run for months — before asking them to part with their money .
all marketing ,
weisman says ,
is headed in that direction .
.
we had no idea of the scope . that was the most fun — not knowing what would come next .
debates raged as to whether it had anything to do with philip k . di
ialed this number ( and some 1 . 7 million did ) heard a horrific recording from a mysterious organizat
nd killed her friend and that the cops had locked everybody inside and she was going to die .
rives were typical of what makes a good arg work . they were hard to spot and even harder to decipher , but because the narrative was being pieced together online , you didn & apos ; t have to be a propellerhead to follow it .
our assumption ,
says sean stewart , the game & apos ; s head writer ,
was never that there & apos ; s a continent of


revolver entertainment is a film distributor in the united kingdom and the united states .

justin marciano founded it in 1997 in the uk and revolver uk entered administration in april 2013 .

justin 's brother , seb marciano formed revolver entertainment llc , a us company based in los angeles , california in 2007 .

revolver us is still successfully operating independently of revolver uk .

revolver entertainment

owler has collected 9 screenshots of red revolver entertainment ' s website since jun 2015 . the latest red revolver entertainment website design screenshot was captured in dec 2017 .
red revolver entertainment ' s headquarters is located in nashville , tennessee . for every employee , red revolver entertainment generates $ 60k in revenue . as of may 2018 , red revolver entertainment has 2 . 4k fans on facebook and 14 . 8k followers on twitter .
uk distributor revolver entertainment has seen at least 12 staff leave the firm in recent months .
red revolver entertainment currently has 14 , 794 followers on twitter . as of may 2015 red revolver entertainment had 8 , 963 followers . that ' s a 65 percent increase in 2 years
red revolver entertainment currently has 2 , 411 fans on facebook . as of april 2015 red revolver entertainment had 1 , 776 fans . that ' s a 35 percent increase in 3 years
red revolver entertainment ' s headquarters is located in nashville , tennessee , usa 37214 . red revolver entertainment has an estimated 31 employees and an estimated annual revenue of 1 . 9m . . . .
revolver entertainment usa has acquired north america to genesis film sales thriller soulmate , due for a halloween release .
revolver entertainment limited has entered administration more than a month after the company closed its doors for business and told staff it could no longer guarantee their wages .
as of 10am monday morning , revolver entertainment’s the company behind british films anuvahood and ill manors large office in london’s holland park was unstaffed with the gates padlocked .
revolver entertainment releases include peter nicholson’s “dartmoor killing , ” quinn saunder’s “apparition , ” chris matthew’s “the krays : kill order” and kenneth branagh’s “the magic flute . ”
in a pre - american film market move , revolver entertainment has acquired the documentary “ the cara project , ” which explores cara delevingne’s transition from a model to actress .
in a pre - american film market move , revolver entertainment has acquired the documentary “the cara project , ” which explores cara delevingne’s transition from a model to actress . delevingne’s credits include suicide squad , ” “paper towns” and “pan . ” revolver will be selling “the cara project” at mipcom and afm to broadcasters and home entertainment publishers and intends to release [ … ]
revolver’s 2012 slate included ill manors , bafta - nominated the imposter and liberal arts ( the latter were joint acquisitions with picturehouse entertainment ) . previous hits include anuvahood and french thriller tell no one .
revolver entertainment is an la - based feature film distribution company . we distribute unique , independently produced films in theaters , on tv , dvd and vod . revolver have the ability to release a film in over 100 million homes in north america and over 1 billion worldwide .
this week screen reported the news , being rumoured for weeks , that revolver entertainment has shut its doors ( its office was empty , although the company is not in administration as of press time ) .
as of 10am monday morning , revolver entertainment’s large office in london’s holland park was unstaffed with the gates padlocked . reports from a number of recent employees are that the remaining staff have been told not to return as the company wouldn’t be paying them .
the distributor has been nominated for several screen uk marketing & distribution awards over the years , and won the 2012 award for best dvd campaign for iron sky . revolver won a slew awards from home entertainment week , the british video association , summit international awards and social buzz .
delevingne’s credits include suicide squad , ” “paper towns” and “pan . ” revolver will be selling “the cara project” at mipcom and afm to broadcasters and home entertainment publishers and intends to release the film dvd and vod in the u . s . and canada within the next few months .
if revolver is indeed shuttered , this is bad news for the uk distribution sector . even most of revolver’s closest competitors have been saying how sad the news is , without any hint of schadenfreude .
screen understands that most roles are unlikely to be replaced , with eduardo panizzo now leading revolver’s acquisitions .
amid fluctuation , revolver’s “director’s remuneration” remained consistent at £240 , 000 each year according to companies house .
the company listed as revolver entertainment limited has yet to submit its 2012 financial statement to companies house [ and does not need to until september of this year ] . but the 2011 and 2010 statements for that listing reveal an outfit in decline with significant overheads . financials for related and sister companies isn’t known .
yet we can’t ignore that revolver wasn’t perfect , and there are financial reasons it is now being shut down .
since its launch in 1997 , revolver carved a niche in the production and innovative distribution of uk urban titles .
screen first reported revolver’s troubles in january . a number of former staff have joined other companies with further announcements imminent .
revolver entertainment has acquired north american rights to the martin sheen starrer bhopal : a prayer for rain , the gfm films , sahara movie studios , and rising star entertainment film set against the backdrop of the devastating 1984 bhopal tragedy in india . more than 10 , 000 people died in what’s known as the world’s biggest industrial disaster when the union carbide india limited pesticide plant overheated and released poisonous toxins into the air . sheen stars alongside kal penn and mischa barton in a story about those living in bhopal through the tragedy and its unresolved aftermath . the distributor has set a november 7 theatrical release preceded by a special september 18 screening at the united nations , timed ahead of the 30th anniversary of the disaster . said ravi walia of rising star entertainment , “it is our endeavor at rising star entertainment to tell stories that go beyond the call of the box office , and we sincerely hope that this film will inspire greater corporate social responsibility and empower individuals to act on compelling issues that drive our society . ”
award winning independent film company revolver entertainment releases the gritty crime thriller gbh on dvd from 1st october 2012 . the film is a powerful , no - holds - barred british tale of criminality , morality , justice and vengeance set amidst the stark and violent backdrop of the 2011 london riots and we’ve got two copies of this great film to give away .
as vital as lennon , mccartney and harrison ' s contributions were to revolver , there ' s an unsung hero , too .
i play to the song ,
the characteristically humble starr says when asked about his remarkable contributions to revolver .
with the film distribution business constantly evolving , revolver continues to seek innovative avenues for distributing content both physically and digitally . revolver approaches each title creatively , using social media and guerrilla marketing tactics to connect each film with both its core and secondary audiences .
remembering revolver’s pioneering spirit and risk - taking marketing innovations , as well as wondering what went wrong at the beleaguered uk distributor .
former revolver acquisitions executive david bishop joined protagonist in october 2012 , while pr manager and associate producer alex georgiou also left last year .
the legacy of revolver isn’t just a sad end with financial trouble , it’s also their creative and innovative work for more than 15 years .
most sales companies and producers who had films set to be released by revolver have now renegotiated deals or are in discussions with new distributors .
exclusive : several sources tell deadline that uk distributor revolver entertainment is on the verge of going out of business with the fate of films on its release slate uncertain at the moment . word making the rounds in berlin and london is that the company may not exist in as little as two weeks , and chances of a turnaround are slim . revolver has shed staff in recent months and key execs nick taussig and paul van carter left to form their own outfit , salon , last week . calls to the company’s ceo were not immediately returned .
screendaily first reported on revolver’s problems in january . all staff have since left the troubled london - based outfit , which no longer operates as a distributor .
revolver recently struck a smart buying partnership with picturehouse , and jointly worked on the successful release of the imposter , which went on to win a bafta .
yet nobody could say that people working at revolver were just phoning it in . they were working hard , they were passionate and they were writing their own rules .
fiercely protective of their studio creation , the beatles hit the road in the summer of 1966 on their last tour , without a single song from revolver in the set list .
leaving no stone unturned , revolver exploits its catalog on a variety of platforms including digital rentals and sales , subscription on - demand services , cable vod channels , and major retailers across north america . with this multi - tiered release strategy , revolver is equipped to maximize the exposure of its catalog , and bring fans of independent film exactly what they are looking for .
revolver’s biggest box office hit came in march 2011 with adam deacon comedy anuvahood , which grossed £2 . 1m . however , the diversely - slated company struggled to replicate those numbers across releases .
for years , ' revolver ' was just another album in the band ' s catalog , overshadowed by the album that followed it , ' sgt . pepper ' s lonely hearts club band ' .
films on revolver’s upcoming release slate include citadel , crawlspace , john dies at the end and spike island . according to the website for revolver’s production arm , gunslinger , the company is in pre - production on three features : the london syndrome , bootnecks and electric . a fourth , a biopic of bare - knuckle boxer lenny mcclean , travelled with producers taussig and van carter to their new outfit .
in september , screen reported that revolver had sold a “significant minority stake” in the company to hani farsi’s corniche pictures , the film division of corniche capital , which has also invested in jean labadie’s le pacte .
among producers , there is a different story . screen knows of at least two recent disputes between producers and revolver over unpaid mgs , one being film london on ben drew’s drama ill manors , starring riz ahmed .
but you never see the four of them pulling as hard in the same direction , on the same page , to make great beatles music again after revolver the way they did then ,
rodriguez says , summing it all up .
for me , it ' s revolver . that ' s where the change happens ,
ringo starr told me in 2014 when i asked him to single out his favorite beatles album .
that ' s where we took off creatively .
though the beatles made no official announcement that they had stopped touring , as 1966 came to a close , with no christmas shows in the u . k . and no new beatles album in the shops , the press sharpened their collective knives once again . they were finished , they ' d split up , the entertainment columns said . but then , in early 1967 , came
strawberry fields forever
and
penny lane ,
with yet another new sound and , importantly , a new look , no doubt in some small part calculated to make sure that no one was going to ignore the beatles ' next album the way they did revolver , and the rest , as they say , is history .
a shuttering of revolver , which has had big success with cult hits like shank and anuvahood as well as recent documentary the imposter , would put further strain on an already bleak picture for low - budget independent distribution in the uk . it would also create a hole in its specialized area — british fare with urban appeal — which is poorly represented in the local market . the collapse of retail giants hmv and blockbuster is thought to have caused leaks in revolver’s hull . an overrun of stock meant for the shelves of those stores , and matching promotional spends , created overhead challenges , one source said . another source stressed that revolver’s combination of talent and film selection is not at fault . they have been “hit by a series of unfortunate events . ”
i remember vividly the period of time when revolver suddenly became a venerated album ,
beatles biographer mark lewisohn says .
it was the 1980s . it was really something of a hidden gem until then . sgt . pepper had the effect of casting the other albums into shadow because it was so huge . but then suddenly it became a cool thing to say you thought revolver was their best album , and suddenly it picked up notice that it hadn ' t had before the 1980s .
a spokesman for revolver - backer corniche , who took a significant minority stake in the company in september 2012 , said there hadn’t been any contact between hani farsi’s outfit and the uk distributor for “weeks” and that it is “waiting to hear what is happening at the company” .
while revolver sold well , without the rock journalism that would become ascendant in the coming year , and would elevate 1967 ' s sgt . pepper ' s lonely hearts club band via covers on time and life , it came and went like each beatles album that had come before it .
vod is also influencing distribution practices , with day - and - date dvd and vod releases now becoming the norm . embracing the changing market , revolver have streamlined their marketing efforts to get the most out of every release , bringing their films directly to audiences who prefer on demand viewing .
just recently , the outfit had celebrated its 15th anniversary and been publicly acclaimed — in october , winning the dvd campaign of the year award at the screen marketing and distribution awards for iron sky ; and then revolver’s joint release with picturehouse , the imposter , won two bifas and a bafta .
just recently , the outfit had celebrated its 15th anniversary and been publicly acclaimed — in october , winning the dvd campaign of the year award at the screen marketing and distribution awards for iron sky ; and then revolver’s joint release with picturehouse , the imposter , won two bifas and a bafta .
according to senior staff formerly at revolver , there are also other company - specific financial reasons for the company’s demise , not just the general dvd downturn . one internal email between executives from late last year seen by screen describes the company’s “cash flow problems” and income being “significantly below that forecast . ”
it had obviously affected their creative output , however .
john lennon ' s songs on revolver reflect precisely where he was at that point , which was someone who was doing a lot of reading and a lot of acid and was looking at life through a different prism ,
explains lewisohn .
revolver was always a break - the - mould company . justin marciano started the business in 1997 with just £1 , 000 of his own money , producing motorcycle videos before moving into other types of profitable video deals ( darrin’s dance grooves sold more than 120 , 000 units in 2002 , for instance ) .
former md nick taussig , who headed revolver’s in - house production arm gunslinger , departed last month to launch london - based production outfit salon pictures . the fate of most of the films on the gunslinger slate isn’t known although salon is working on a lenny mclean biopic that had been first set up at gunslinger .
revolver , the beatles ' seventh album , was released 50 years ago today . for years , it was just another album in the band ' s catalog , overshadowed by the album that followed it , 1967 ' s sgt . pepper ' s lonely hearts club band , and which marked a cultural shift—not to mention a change in the fab four ' s collective appearance . then , as the years passed , critics and fans began to look at the beatles ' studio output for artistic inspiration and clues to their greatness . revolver began to be seen as one of the band ' s best , and perhaps the ultimate beatles album , even greater than sgt . pepper ' s , the white album , and abbey road .
they were self - consciously trying to make this great leap forward in a way that they didn ' t with rubber soul ,
explains rodriguez .
there were advances on every beatles , of course , but it was business as usual in that they had to have the album out by christmas , using whatever material they had . then came revolver .
with three months of studio work behind them , the beatles left the mixing of revolver primarily in the able hands of their trusted producer , george martin .
my dad always said about mixing that it ' s an attempt to create a version that ' s the best live performance that there is ,
giles martin says .
the further intention is to paint new pictures .
one of the things about their use of lsd , and indeed marijuana as well , is that nobody knew they were taking drugs , so this album was received through the filter of innocence by its listener ,
says lewisohn .
one must keep in mind that the knowledge we have now , which colors the way we listen to revolver , was not present at the time it was released .
the first theatrical release came in 2004 with surfing film billabong odyssey . kidulthood followed in 2006 — it didn’t set any box office records , but it showed revolver’s envelope - pushing pr and marketing prowess , with a now - infamous billboard depicting tony blair and his cabinet as a group of hoodies [ pictured ] . in 2007 , the company had a smash with french hit tell no one earning £1 . 2m .
what went wrong ? some factors could be egos at work , overpaying for product , having offices that were too flash , a staff that was too large ( 40 employees ) , and for more mundane factors like the dvd market drying up ( does beleaguered hmv owe revolver money ? ) and the company’s widest - ever release , ben drew’s ill manors , not performing as well as expected at the uk box office .
av were the first to announce a restructured deal on their thriller the liability starring tim roth — revolver had planned a feb 22 launch but metrodome will now release in may . among more recently re - signed deals , picturehouse has picked up rights to shane meadows documentary the stone roses : made of stone , bankside is close to signing with a new distributor on spike island and ciaran foy’s citadel – due for release last friday – has been returned to sales company films distribution , which is now in talks with uk distributors .
they set an impossible bar for themselves , i think ,
says jon savage , the author of 1966 : the year the decade exploded .
rubber soul is a great album , but there are a couple of clunkers . but on revolver , everything they ' d been experiencing is all in there . you have the current preoccupations with drugs and indian music and the beach boys and dylan and the byrds . it also has a fuller sound than rubber soul . the production ' s much smoother . like pet sounds , it ' s a well - constructed program of music . and it ' s a very fully realized drug album .
along with a producer and engineering team that would indulge their every wish , the beatles also had a luxury unlike any artist before them .
the contract that they had with ( their record label ) emi gave them unlimited studio time at no cost to them , and this was the first project on which they really stretched out , because they began recording it in april and didn ' t finish until june ,
explains lewisohn .
so they were enjoying the opportunity to explore their own creativity . rubber soul , which is obviously a highly creative piece of work , was actually done in a hurry . but on revolver they took as long as they wanted to take . the pressure was self - imposed .
i think that as the beatles ' performing career came to a crest in 1965 , when they started out the north american tour playing at shea stadium , which john would describe later as ' the top of the mountain , '
says robert rodriguez , the author of revolver : how the beatles reimagined rock ' n ' roll .
there ' s nowhere but down from there . no matter how much fun they might have been having at the time , it had become an obligation . it definitely wasn ' t something being done for musical reasons , because nobody was really listening . so i think by the end of their performing in ' 65 they had grown weary of it and their ambitions were growing musically and they were listening to what was going on around them . i think they felt a competition with brian wilson and dylan and the byrds , while at the same time being very , very mindful of not repeating themselves and moving their art and goals further .
for a guy who almost boasted that he never practiced his drums , that he only ever played when he was playing with those guys , whether it was in the studio or on tour , his playing , especially from revolver on , is just astonishing ,
says rodriguez .
this could have been a point where a lesser drummer would have fallen behind . but he ' s doing this incredible , amazing , unheard - of stuff . but that ' s for a couple of reasons . one is , he was always this drummer that was very attuned , not necessarily to the structure of the song as much as he was attuned to what the singer was doing . he ' s responding to the dynamics of whatever is going on in the song rather than the typical structural points that drummers focus on . and the other thing , and i think he has obliquely commented on this , was the fact that in 1965 he had his first acid experience . so his approach was going to necessarily be different because now he was looking at everything he did in a different way .
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the three - day weekend gross ( excluding previews ) of july 6 - 8 was £6 . 2m
the event confirmed on twitter that it will take place from tuesday 14 to saturday 25 may 2019 .
screen international is the essential resource for the international film industry . subscribe now for monthly editions , awards season weeklies , access to the screen international archive and supplements including stars of tomorrow and world of locations .
their gunslinger production arm took risks on films that nobody else was making , and serving audiences that other distributors weren’t finding ways to engage . anuvahood really connected with young uk audiences , and offerings like sket and shank introduced new filmmaking voices that might not have gotten a break elsewhere .
the company also took pushed the boat in the digital arena with apps and social networking promotions , and creation of the facebook tool findwatchshare .
branching out in the us might have also spread the company too thin . justin marciano certainly has a larger - than - life personality that sometimes rubbed people the wrong way , both internal staff and the wider industry .
there were many , many dedicated and talented people who worked there and i hope they will all land safely on their feet at other companies or set up their own businesses .
screen’s chief film critic on why the festival found itself looking behind the times this year .
new horizons’ artistic director marcin pienkowski on how the festival reversed a trend to attract a new crowd .
ben kingsley and short term 12 ‘s brie larson are joining daniel radcliffe in killer films’ brooklyn bridge . the douglas mcgrath - helmed drama is inspired by the true story of washington roebling , the civil engineer responsible for overseeing the construction of the iconic nyc bridge . kingsley will play roebling’s father , the original designer whose passing leaves washington in charge of the mammoth project . larson will play emily , his charming and shrewd wife . mcgrath wrote and directed the project which killer films’ christine vachon and rose ganguzza are producing . a spring shoot has been set . kingsley is repped by caa , independent talent group in the uk , and stone , meyer , genow , smelkinson and binder . larson is repped by the gersh agency and authentic talent .
copyright © 2018 penske business media , llc . all rights reserved . hollywood™ & design © 2018 hollywood chamber of commerce . the hollywood sign is a trademark and intellectual property of hollywood chamber of commerce . all rights reserved .
british psychological thriller soulmate stars anna walton ( hellboy 2 ) , tom wisdom ( 300 ) , nick brimble ( a knight’s tale ) and emma cleasby ( dog soldiers ) .
the story centres on a young widow ( walton ) who retreats to an isolated cabin after a failed suicide attempt , to recuperate . still haunted by the tragic death of her husband and struggling with her psychosis , she begins to hear strange noises .
writer - director axelle carolyn’s feature debut is produced by claire otway and is a neil marshall ( the descent , dog soldiers ) presentation for sterling pictures .
executive producers are michael riley , giles daoust , john wolstenholme and doug abbott for screen projex , alongside belgian co - producer title media .
efa , the rotterdam film festival and french srf directors guild step up campaign .
exclusive : at least 12 staff have left the uk outfit just a few months after corniche investment .
recent departures include finance director mark bispham , head of tv and digital lucy savage , sales executive elliott till , head of business affairs yogita puri , acquisitions executive martina ternstrom and head of theatrical marketing andrew woodyatt .
screen understands that at least some of the staff exits came as corniche was keen to streamline operations and reduce overheads at the holland park - based company , whose staff number last summer was around 40 .
ceo justin marciano told screen last september that corniche’s involvement would provide a “cash injection and more opportunity for growth . ” marciano was unavailable for comment on the layoffs .
the exodus is further evidence of the rigours of the uk’s competitive distribution landscape , which saw icon distribution uk wrap for business in late 2011 , and more recently g2 fold into koch media and momentum about to fold into eone .
exclusive : first look at toronto premiere from aqui y alla director antonio méndez esparza .
exclusive : london office unmanned as staff told not to return ; sales outfits and producers ink deals with new distributors .
this comes after weeks of speculation about the company’s current status , with screen reporting in mid january about a number of staff exits and rumours swirling in berlin that the company was shutting down and the distributor not acquiring new product there .
but uk distribution is a tough business at a time when the dvd business — vital to the company from its early days — is suffering and a number of companies have struggled to cope with high releasing costs in a competitive market .
the independent distributor , responsible for the likes of ill manors , anuvahood and exit through the giftshop , also had a staff of nearly 40 working out of one of the most impressive offices in the industry .
company profit for that business specifically declined from £721 , 546 in 2010 to £119 , 219 in 2011 . despite only adding two staff in the same 12 - month period , the company’s already hefty wage bill increased by almost £250 , 000 .
while sales outfits have lost time and some are waiting for materials to be returned , none screen spoke to are owed money .
one experienced producer screen spoke to lamented a recent “communication problem” with the outfit and said it had to “hound the company on a daily basis” for updates on the distribution of their film .
however , another executive praised the company for its “original” outlook and the positive experience they had working with the company last year and said they were saddened by their demise which “means another hole in the distribution landscape for films which might not have an obvious path to release” .
screen also understands that former allders’ finance director max menon took the reins as finance director for three months at the end of last year in a bid to turn the company around but he resigned at the end of january .
but it also had success with market - facing french - language films including heartbreaker and tell no one , and acquired a number of critical hits including documentaries the imposter and exit through the giftshop , and dark australian crime drama snowtown .
from the director of iron sky . captain james b . pirk of the starship c . p . p . kickstart and his crew , commander dwarf and commander info , find themselves stranded on 21st century earth after a previous adventure to save the planet from hostile aliens . life is not good and pirk s daily routine consists of stuffing his face at the local fast food restaurant and trying to convince the ladies that he is , in fact , an intergalactic space hero form the future . as the prospects for humanity’s conquest of space look increasingly bleaker , pirk comes up with a questionable plan to save mankind’s future… created by an ingenious band of die - hard star trek fans this terrific sci - fi comedy will have you gripped all the way through to its stunning conclusion ! wreck on !
a week in the life of tony , an alienated psychopath with severe social problems , an obsession for action films and a horrible moustache . unemployed and unemployable , tony prowls the streets , his nervous attempts to make human connections rebuffed by laughter or contempt . occasionally he snaps , and violence is the result…
destricted is the first short film collection of its kind , bringing together sex and art in a series of short films created by some of the world’s most visual and provocative artists and directors . this british edition features several shorts not available on the american edition .
performance art legend marina abramovic delves into balkan folklore to create an instructional series of mis - en - scenes that explore the crude , magical and mysterious rites of ethnic fertility and virility .
american fabulist matthew barney stages the erotics of sexual encounter as it takes place between ‘green man’ and the lubricated drive shaft of a customised deforestation vehicle destined for the carnival de bahia .
american artist and filmmaker marco brambilla ransacks porn - film archives to produce a witty , fast - moving montage of money - shots . larry clark , cult anthropologist of american adolescence , directs a sensitive yet frank investigation into how , for the generation growing up in the 1980s pornography has shaped the way we think about sex and sexual fantasy . the result is a riveting documentary about desire and sexual inititiation .
gaspar noé , maker of ‘irreversible’ , the controversial art - house movie whose brutal depiction of rape left audiences physically sick , now promises to turn you on with a cinematically erotic journey called ‘we f * * k alone’ .
american iconographer richard prince appropriates a segment video that captures the generic gold - standards of 70s porn and re - shooting it in the manner of the cowboys , girlfriends and outlaws that first made him famous .
british art star sam taylor - wood directs a porn star in a droll elegy to the great american outdoors .
when tommy nix loses his girlfriend and unborn child as a result of a brutal attack by an armed gang , he vows revenge . but with the men responsible for the attack now in prison , he has no option but to follow them there . facing a tough , unforgiving environment where violence is an everyday occurrence , he will stop at nothing to punish those that destroyed his life . with uncontrollable rage driving him on , his quest for vengeance will burn all those who get in his way . punishment will be served .
11th century ad . in a world that burns with the heat of battle , a world torn apart by crusades , one knight traverses the desolate wastes laid bare by bloody conflict . called upon to track down two people in a land riven by violent chaos , he must rely on all his skill with a sword to stay alive and complete the seemingly impossible task he has been set . but pursued by those that want him dead , time is running out for the valiant knight . prepare yourself for a descent into a brutal hell , where armies clash and blood flows like rivers , and where a sharp blade is the only means of defense against an army of evil .
it is january 2010 . libor podmol arrives in the u . s . he buys a suzuki two - stroke buke in the legendary shop chaparral in los angeles . tomorrow will be better charts libor’s journey from unkown hopeful to freestyle mx world champion . the dvd features interview footage from legendary riders , rob adelberg , peter kuchar , lucas mirtl , mike metzger , and jim mcneil . this is the story of one man’s dream , and the community around him that helped him rise to the top .
meet cain velasquez , the ufc world heavyweight champion . although he is well known for being a fierce fighter and a savvy businessman , and for winning the ufc heavyweight championship multiple times , cain velasquez is also a family man with a sensitive side . in addition , the film features appearances from fellow mexican - american fighters , gilbert melendez and miguel torres . while these three fighters were born in america , they all have a deep connection to mexican culture and tradition .
james hunt has never been equalled . could swashbuckling hunt catch the scientific lauda ? could niki overcome an appalling crash to come back from the dead and fight james all the way to the last race of the season ?
this powerful story captures the heart of the 1970s – told through unseen footage and exclusive interviews with the people who were really there – the team managers , families , journalists and friends who were in the front row of the season that changed formula 1 forever .
aardvark is perhaps the first fiction film to star a man blind since birth . in a role inspired by his own life , larry lewis plays a blind man recovering from alcoholism . when larry joins a jiu - jitsu academy he begins a friendship with his charismatic instructor , darren . but after darren’s hard - partying ways are revealed and a shocking incident occurs , larry goes on a search for answers fueled by vengeance and his loyalty to his close friend .
3 interlocking stories from the dark days of world war 2 . a soldier on a suicide mission . a troubled family with a monster in their bomb shelter . a supernatural investigator on her most dangerous assignment yet . a unique , sexy and terrifying anthology movie brought to you by three of the most fiercely original independent directors working in horror today . jim eaves ( ‘bane’ ) , pat higgins ( ‘killerkiller’ ) and alan ronald ( ‘jesus vs the messiah’ ) bring you three dark tales from the battlegrounds of world war 2 . medal of horror : director jim eaves takes you on a suicide mission , with a young british soldier doing all he can to defeat the nazi menace and their first world war zombified soldiers . devils of the blitz : a family , sheltering from nazi bombers , is terrorized by flesh eating devils . director pat higgins brings you a dark tale of suspense , edged with pitch - black comedy . harriet’s war : director alan ronald brings you a spooky slice of paranormal pulp in this nerve - jangling ghost story , all against the backdrop of world war 2 .
in a secret world , a family’s code of honor is under threat and an ancient way of life is knocked off its axis by one boy’s act of grace . raised on the tough manchester estates , a young english boy , dezzie , becomes loyal friends with a young chinese boy , yasin , protecting him from local gangs and bullies until godfather kai chang arrives to take the teenager back to hong kong . ten years later , yasin returns to manchester and invites dezzie to be a part of the family , a triad family with unbreakable laws , a code of honor and traditions dating back two thousand years . but as the friends’ journey progresses side by side , a firm wedge of hate and betrayal is soon to drive them apart – and against each other .
a working class irish family is caught up in a zombie invasion of dublin , ireland . when their son , billy , becomes a zombie the family chooses to take care of him in the home much to the chagrin of the neighbors and the local crime boss . meanwhile , they’ve invited an american documentarian to film their situation and the film crew is caught up in the mayhem . will the family prove that blood is thicker than water or will their love lead to their eventual doom ? one thing is clear , for the zombies in ireland , the famine is definitely over .
dave courtney gives an unforgettable performance as dave bishop , one of the most murderous gangsters ever depicted on film , in this bloody crime epic . through flashbacks , original gangster follows the violent career of a small - time london villain who kills his way to the top of britain’s illicit drugs empire . now happily retired on the kent coast dave becomes embroiled in a bloody battle with al qaeda terrorists who want to take over his criminal empire . original gangster lends brutal insight into britain’s gangland underworld and is set to rank alongside the long good friday as one of the united kingdom’s greatest ever gangster films .
25 years after a patient in a drug rehab clinic commits suicide , 4 friends decide to spend a night in the abandoned clinic to try and film some of the reported paranormal goings - on . shortly thereafter , an up and coming tv journalist is persuaded to spend a night in the clinic with 3 of her friends to try and film some of the spooky activity that is rumored to be going on . in the course of one night , nicole , her boyfriend and their two friends discover the sickening truth about the history of the clinic and have to face a very real possibility that they might never leave .
ever wanted to sleep with a real porn star ? a lucky young guy named dave ( portrayed by jay paulson ) wins a contest to have sex with a famous porn star who goes by ashley saint ( betsy rue ) . but when the shy and awkward dave arrives on the lucky bastard set , things do not go as planned and a day of fantasy turns into a nightmare . reality tv - style cameras spread throughout the house capture the action to reveal the terrifying truth .
david bond is a father . things have really changed since he was a kid . his children are hooked on screens and don’t want to go outdoors . they want ipads , tv and plastic toys . the marketing departments of apple , disney and mattel control his children better than he can . determined to get them up and out , david appoints himself as the marketing director for nature . with the help of branding and outdoor experts , he develops and launches a nationwide marketing campaign to get children outside . project wild thing is the hilarious , real - life story of one man’s determination to get children out and into the ultimate , free wonder - product : nature .
while in a pawnshop a young man comes into possession of a second hand video camera ; discovering a tape still inside he plays back the footage and witnesses an horrific series of events involving a group of teens in an undisclosed location . using the footage as a guide he retraces the steps to where the events seemingly occurred . deciding to investigate he discovers to his horror not only the truth of the events on the tape but comes face to face with a supernatural terror from which he may not escape…
recently widowed audrey barker moves to the welsh countryside in a last ditch effort to get back on her feet after a failed suicide attempt . from the first few nights , she hears unexplainable noises coming from the living room and from a locked - off attic . she soon realizes the cottage she s renting is haunted ; her presence has awakened a dormant spirit . against all odds , she decides to stay , hoping to confront her fears and find comfort in the presence of the ghost , whose very existence is proof of an afterlife where she may some day be reunited with her husband . the spirit’s past oddly mirrors hers , and a strange relationship develops between them… but is she really safe ?
on december 3rd , 1984 , a union carbide pesticide leak killed more than 10 , 000 people in just a few hours in bhopal , india . based on true events , bhopal : a prayer for rain chronicles the days leading up to the world’s deadliest industrial disaster . while muckraking journalist motwani ( kal penn ) investigates a suspicious accidental death at the plant , american union carbide ceo warren anderson ( martin sheen ) faces plummeting profits despite the unregulated and ever - increasingly unsafe technology used by his indian employees .
alan ( randy schulman ) is a successful classical music critic as reflected in his spacious portland home . his wife sarah ( diane dalton ) is an obsessively grieving woman , struggling with an unspoken tragedy , even after months of institutionalized therapy . upon sarah’s release , alan forces sarah into a trip to italy . he has already arranged for a house sitter in kelly ( lindsey haun ) , a young woman lonely for commitment and the better things in life . kelly is quickly joined by her younger brother tim ( rj mitte ) , and her trashy boyfriend jesse ( blake berris ) .
when jesse suddenly decides to kidnap eight - year - old adam from the supermarket , an act that seems too cruel even for him , it isn t long before the trio find themselves drawn into a web of disturbing revelations and caught in a netherworld between hallucination and reality . both the future – and the past – are far less certain in a house of last things .
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resulted in key execs exiting and the absorption of distributor momentum films . ( contraction is not limited to the uk : french indie powerhouse mk2 just recently said it would stop distributing films . ) we’re hearing , however , that a new uk distributor could emerge by cannes . “i think people are falling into place , ” one exec recently opined . another tells us , “adversity makes opportunity . somebody smart will come in and take that space . ”
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nfts & creative skillset launches leadership programme for emerging film business execs from bame backgrounds . deadline monday 9th january 2017
reports from a number of recent employees are that the remaining staff have been told not to return as the company wouldn’t be paying them .
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