aurasma is hp autonomy 's augmented reality platform .

it is available as a software development kit or as a free app for ios - and android-based mobile devices .

aurasma 's image recognition technology uses a smartphone 's or tablet 's camera to recognize real world images and then overlay media on top of them in the form of animations , videos , 3d models and web pages .

aurasma

aurasma is now the all - new hp reveal ! don’t worry , your aurasma content , aurasma studio account , and all auras will still work with the updated app . we’ll be bringing you more exciting new features in the coming months . stay tuned !
scan the above image for an example of how to use aurasma in the classroom .
aurasma develops and owns 100 % of its technology . founded out of pioneering research at
the aurasma platform continues to deliver value and tangible results to customers , driving consumer engagement , conversions , and unique brand experiences . for more information on aurasma , visit urltoken .
at the augmented world expo ( awe ) . rj holmberg , aurasma ' s director of business development , will share how aurasma is seeing growth and expansion in key markets , and reveal some of the company ' s newest offerings .
this image launches an interview between dr . jessica cannon and student michael gawlick discussing student experiences in the history of flight aurasma class project . the video for this aura is also available at urltoken if you are unable to access the content through aurasma .
use aurasma cloud matching to augment more images than ever . now your favorite logos comes to life . optimized for ios7 devices .
aurasma is an augmented reality tool that allows users to create auras , which link digital content ( or overlays ) to objects , images and locations ( trigger images ) . users can view the digital content by scanning the trigger images with the aurasma application .
) .
aurasma technology has garnered some great results for us and we will continue to evaluate opportunities to leverage it .
, aurasma is built on patented technologies in image recognition and pattern matching . with 1m + monthly views , aurasma ' s platform powers 5 , 100 + apps and has helped over 100 , 000 customers worldwide leverage augmented reality to drive innovation and reach their goals .
aurasma has more than doubled its existing customer base worldwide with more than 60 , 000 new customers in the past 12 months . customers in more than 100 countries are now using aurasma to create meaningful , engaging and powerful mobile ar campaigns that drive revenue and demonstrate innovation .
with the advent of the iphone in 2007 , image recognition could go mobile , and the idea for aurasma was born . autonomy launched aurasma in 2011 , giving consumers and businesses the opportunity to link digital content ( including videos , audio and 3 - dimensional models ) to print or real - life images .
aurasma 4 . 0 is here ! we’ve loaded up some exciting new features for you . enjoy ! * new video recording - - take video of auras ! capture an entire aura experience for social sharing . * streamlined social sharing - - aurasma now uses the native ios share functionality . sooo slick . * universal reader - - aurasma now reads images and qr codes ! * shiny and ready for ios9 . we hope you have fun . we’re excited to see what you create !
about aurasma aurasma is changing the way we interact with the world . we help people use augmented reality ( ar ) to turn everyday objects , images , and places into new , interactive opportunities to engage with their fans and customers through striking graphics , animation , video , audio , and 3d content that drive real results .
a more social end user experience . updated camera functions and new social capabilities let people get in on the aurasma action by sharing photos , selfies and videos of augmented reality .
as part of our rebranding effort , aurasma is now hp reveal . your existing auras , assets , and mobile apps will continue to work exactly the way you are used to .
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aurasma is focused on giving our customers the ability to create quality , engaging and innovative augmented reality experiences that help them enhance their mobile strategies and drive measurable business results .
new in 4 . 0 . 3 : * fixed crashes with newer iphones new in 4 . 0 : * video recording - - take video of auras ! capture an entire aura experience for social sharing . * streamlined social sharing - - aurasma now uses the native ios share functionality . sooo slick . * universal reader - - aurasma now reads images and qr codes ! * shiny and ready for ios9 .
new in 4 . 0 . 2 : * performance tune ups and blasted bugs new in 4 . 0 : * video recording - - take video of auras ! capture an entire aura experience for social sharing . * streamlined social sharing - - aurasma now uses the native ios share functionality . sooo slick . * universal reader - - aurasma now reads images and qr codes ! * shiny and ready for ios9 .
first off , there ' s no synchronization between aurasma studio ( on pc ) and the mobile app . isn ' t that great ? i just love switching between a computer and my phone when creating auras .
figure 1 shows russell nicholas and howard beazley , founders of the nicholas beazley aviation company in marshall , missouri . this image above will launch the aura that was created as part of this project . instructions for downloading aurasma and following the account “ucmhistory” are available at the end of this article . if you are unable to access the content through aurasma , you can also view the video at the following link : urltoken . ”
online in our content creation tool , the studio . sign up today ! we recommend creating content in studio , which allows for easier content creation and sharing . you can access a series of aurasma studio tutorials here .
if you ' re hungry for more ar action now , though , you can download the standalone aurasma app that lets you create your own
lit up
objects . autonomy recently released a version for android to complement the ios version .
new in 5 . 1 . 1 * aurasma and all its great features are now ready for ios 10 ! new in 5 . 1 * aurasma now speaks different languages ! added support for english ( euro ) , french , spanish , portuguese , japanese , and chinese . * support for auras that are personalized to your device’s language . new in 5 . 0 * brand new aurasma experience ! it’s now more intuitive and easier than ever to discover , create , and share auras . * less is more . reduced number of screens by 48 % , making everything faster and simpler . * more intuitive flow for creating auras , so let yourself go , you aura - making machine ; ) * new way to create aurasma channels , so you can share your auras with the world . * new guided tutorials and information messages , to help you create better auras . * simplified log in and account creation process . go on , take a look !
the images below contain aurasma
auras .
to see these auras you need to download the aurasma app from the apple or the android app store ( free ) . you will then need to search for my channel : search for kkaatz . you will need to
follow
it , when you find it . then all you need to do is to start the app , aim your iphone , ipad , or android phone at the images below , and watch the material that appears .
brand new aurasma experience ! it’s now more intuitive and easier than ever to discover , create , and share auras . less is more . reduced number of screens by 48 % , making everything faster and simpler . more intuitive flow for creating auras , so let yourself go , you aura - making machine ; ) new way to create aurasma channels , so you can share your auras with the world . new guided tutorials and information messages , to help you create better auras . simplified log in and account creation process . go on , take a look !
new in 5 . 1 * aurasma now speaks different languages ! added support for english ( euro ) , french , spanish , portuguese , japanese , and chinese . * support for auras that are personalized to your device’s language . * bug fixes and fine tuning . new in 5 . 0 * brand new aurasma experience ! it’s now more intuitive and easier than ever to discover , create , and share auras . * less is more . reduced number of screens by 48 % , making everything faster and simpler . * more intuitive flow for creating auras , so let yourself go , you aura - making machine ; ) * new way to create aurasma channels , so you can share your auras with the world . * new guided tutorials and information messages , to help you create better auras . * simplified log in and account creation process . go on , take a look !
we have plenty more case studies lined up for later this year together with a launch of a brand new resource publication dedicated to architects , designers and interior designers this will include augmented reality driven by aurasma bringing video to printed media our next edition of revealed design home interiors is due out too later this year .
new in 5 . 1 . 2 * squashed a few bugs that caused a frozen white screen for some users . new in 5 . 1 * aurasma now speaks different languages ! added support for english ( euro ) , french , spanish , portuguese , japanese , and chinese . * support for auras that are personalized to your device’s language . new in 5 . 0 * brand new aurasma experience ! it’s now more intuitive and easier than ever to discover , create , and share auras . * less is more . reduced number of screens by 48 % , making everything faster and simpler . * more intuitive flow for creating auras , so let yourself go , you aura - making machine ; ) * new way to create aurasma channels , so you can share your auras with the world . * new guided tutorials and information messages , to help you create better auras . * simplified log in and account creation process . go on , take a look !
now , our entirely new narrative format continues to enthral fantasy fans and writers around the world . with wattpad and aurasma our audiences became embroiled in an elaborate adventure from cork , ireland in the mid - 1800s and joined the upper canada rebellions , to finally land in van diemen ' s land by way of convict ship .
office depot , inc . has seen their app usage increase 300 percent by adding ar campaigns to their mobile marketing strategies . the company recently won the best entertainment related marketing campaign at the mobile excellence awards for their aurasma - powered # gottagetinspir5d campaign , a program aimed at helping students , parents and teachers to find their passions .
new in 5 . 0 . 2 * squashed a round of bugs ! new in 5 . 0 * brand new aurasma experience ! it’s now more intuitive and easier than ever to discover , create , and share auras . * less is more . reduced number of screens by 48 % , making everything faster and simpler . * more intuitive flow for creating auras , so let yourself go , you aura - making machine ; ) * new way to create aurasma channels , so you can share your auras with the world . * new guided tutorials and information messages , to help you create better auras . * simplified log in and account creation process . go on , take a look !
the nicholas beazley company facilitated the development of the marshall flying school , which by 1929 was the largest commercial flight school in the world . this image will launch the aura that was created as part of this project . if you are unable to access the content through aurasma , you can also view the video at the following link : urltoken .
hp reveal ( formerly aurasma ) changes the way we interact with the physical world . discover augmented reality ( ar ) experiences , create your own ar , and share the magic with friends . bring photos , posters , birthday cards , and more . with hp reveal , print is only the beginning – and we can’t wait to see what you create !
new in 5 . 0 . 4 * small changes that make app viewing experience clearer and easier new in 5 . 0 * brand new aurasma experience ! it’s now more intuitive and easier than ever to discover , create , and share auras . * less is more . reduced number of screens by 48 % , making everything faster and simpler . * more intuitive flow for creating auras , so let yourself go , you aura - making machine ; ) * new way to create aurasma channels , so you can share your auras with the world . * new guided tutorials and information messages , to help you create better auras . * simplified log in and account creation process . go on , take a look !
new in 5 . 0 . 1 * rapid fire ! squashed a round of bugs from 5 . 0 . new in 5 . 0 * brand new aurasma experience ! it’s now more intuitive and easier than ever to discover , create , and share auras . * less is more . reduced number of screens by 48 % , making everything faster and simpler . * more intuitive flow for creating auras , so let yourself go , you aura - making machine ; ) * new way to create aurasma channels , so you can share your auras with the world . * new guided tutorials and information messages , to help you create better auras . * simplified log in and account creation process . go on , take a look !
record - setting pilot barney zimmerley was a instructor at the marshall flight school before going off to set distance and altitude records in nicholas - beazley aircraft . this image will launch the aura that was created as part of this project . if you are unable to access the content through aurasma , you can also view the video at the following link : urltoken . ”
we provide a powerful , drag - and - drop web studio for creating , managing , and tracking augmented reality campaigns . personalize campaigns to different audience segments through sophisticated targeting tools and measure results with our comprehensive analytics . users discover and interact with ar campaigns through your branded apps with embedded ar functionality or the aurasma app , available on the app store or google play .
there are several apps that can be downloaded to tablets or smart phones , including layar and augment , although the aurasma app ( urltoken ) was used for this particular project . it works through the camera on a device , which sees a target image and pulls the related content from the aurasma server that was uploaded by the user . as an example , several images in this article will launch additional augmented reality content . it will work from printed pages or from your computer screen , and you can see that content by downloading the aurasma app in apple’s app store or through google play . once you download the app , you will need to create a free account and then search for and follow the account “ucmhistory” to view the content . the image of nicholas and beazley , as well as the image of barney zimmerley and the marshall flight school newspaper , will launch content created as part of this history project . the image of dr . cannon and student michael gawlick will launch a short interview discussing the student experience with the project . additional examples of auras created for the project , as well as an overview video and additional information , are available at urltoken .
the ultimate call - to - adventure , audiences dived deep into our trove of interactive aurasma ar clues , joined forces in wattpad comment threads to test their theories , and continue to submit original short stories based on their findings . the journey unfolded over four months and enthralled fantasy fans around the world , ultimately giving writers the chance to be published in a beautiful illustrated book by tiny owl workshop .
once you ' ve downloaded the super 8 app and opened it up you ' ll be able to access the aurasma content by clicking on the
ar lens .
this brings up the view from your phone ' s camera . then it ' s just a simple matter of pointing the lens at an image like the super 8 poster that ' s been
lit up
- as autonomy refers to content that ' s aurasma - enabled - - and the app will recognize the image and work its magic , including but not limited to launching a game or playing video . ( an earlier demo reel shows the technology can trigger more than just video clips . ) one example we ' ve seen demonstrated : superimposing a video over an image , to make it seem as if the image came alive .
new in 5 . 0 . 3 * new way to easily send us feedback ! we want to hear from you . send us your comments and suggestions right from the app profile screen . * more bug fixin ' and piano tuning . new in 5 . 0 * brand new aurasma experience ! it’s now more intuitive and easier than ever to discover , create , and share auras . * less is more . reduced number of screens by 48 % , making everything faster and simpler . * more intuitive flow for creating auras , so let yourself go , you aura - making machine ; ) * new way to create aurasma channels , so you can share your auras with the world . * new guided tutorials and information messages , to help you create better auras . * simplified log in and account creation process . go on , take a look !
a key standard of success for the westbury faery would utilise wattpad , an emerging platform for online storytelling and a second emerging platform , aurasma , to deliver augmented reality activated clues . with wattpad , our aim was to deliver the experience and elicit hundreds of thousands of theories and short story submissions to the ' # westburyfaery writing contest ' . in doing so , we enthralled fantasy fans around the world and created an entirely new narrative format .
with the ability to trigger more complex 3d effects , and the promised future streamlining of its ar pop - up experience , aurasma shows a lot of potential . the company first demoed its technology in april ; the super 8 activity is its first forge ahead , but by no means its last . autonomy promises it has a lot more coming down the pipeline . next on deck : embedding a pop - up video in a paper catalog tsubo shoes .
at this time we cannot offer discounts on our software . we advise that you continue to use our free platform which allows you to create and share as much content as you like through the aurasma app . if you would like to request a quote for universal auras from our sales team though , simply click on the ' my account ' option in your studio account ( top right ) and then under ' quote history ' click ' request quote ' and fill in the required details .
in the case of the super 8 poster , the app currently plays a short teaser clip for the movie . autonomy says that could change , though , if j . j . abrams and the creative team behind super 8 decide to include new clips or even a totally different type of content ; the idea would be to evolve the content the longer the movie ' s out . unlike a lot of ar apps that depend on black and white tags , aurasma relies on image recognition , as opposed to a bar code or qr code . this means the company can
light up
almost anything , be it a physical object or a static page . using the characteristics of an object ( including an image ) , an action is associated with it in a database , and then when the app identifies that object , it deploys the action that image has triggered . we saw aurasma work on the sample image the company provided of the mona lisa , and on a different picture of the mona lisa , too .
each published chapter of world faery society ' s wattpad book ' mystery of the westbury faery ' , released a new clue ; an inventoried piece of photographed evidence . when the still image is scanned with the free aurasma ar app platform , investigators discover 3d digital details in spectacular audio - visual quality . for example , the much anticipated evidence # 27 tea caddy becomes brightly illuminated and spins to unravel an ancient runic riddle into english—leading investigators to question if westbury faery herself had concealed a secret message all along .
a futuristic augmented reality tie - in for the movie super 8 turns your smartphone into its own science fiction story . with just your iphone and its camera , the movie ' s new app can turn any super 8 poster in the united states into a video clip from the film . the technology behind this comes from autonomy , which normally plays in enterprise software . but with its ar play , an iphone app called aurasma , you can use your smartphone or tablet to trigger cool videos and animation based upon what you ' re looking at through the camera .
aurasma ' s content is just one aspect of a long and complex viral marketing campaign for the film that ' s included a hidden url in a single frame of the movie ' s original teaser trailer and some extra footage hidden in the movie ' s iphone app . by solving puzzles and following clues in the app and around the web super 8 fans are able to unlock frames of this hidden video . since the super 8 app has already been downloaded over a million times , users have been able to work together to assemble minutes of hidden footage this way .
aurasma ' s history began with a british company called autonomy . autonomy was one of the leading producers of image recognition software when it was picked up by hewlett packard in 2011 . in the early 2000s , autonomy used the theories of an 18th century mathematician - - the reverend thomas bayes - - to create a pattern recognition software . the software used algorithms based on bayes’ theories that it was possible to calculate the probability of certain objects , people and ideas being associated . autonomy’s pattern recognition software - - idol - - did just that , using video and images to calculate the likelihood of a particular action occurring .
all you need to do is : click the ' my account ' option ( top right ) in your account ; and then , under your profile image , click the option to ' share your private campaign ' . you can then copy the link ( using ctrl + c ) into an email to be sent to those who you want to be able to view your private ar content . if they tap on this link on a mobile device which has aurasma installed , the app will automatically open , and they will automatically follow your account containing the auras you want them to be able to view . this way multiple devices will be able to see auras in an account which is still private and not available to the wider app user base .
during the fall of 2015 , undergraduate history students at the university of central missouri were among the first in the country to participate in a student - driven , course - based project that leveraged cutting - edge augmented reality technology to create museum displays . as part of dr . jessica cannon’s hist 4328 history of flight course , students researched and produced historical documentary materials on local and nationally important moments in aviation history . those materials were then converted to augmented reality displays for the nicholas beazley aviation museum in marshall , missouri . only a few museums ( like the smithsonian ) have used professional staff to create their own augmented reality content to date , but this course project was unique in that the content was student - produced using the aurasma app ( urltoken ) .
to supplement the historical context of this blended online and face - to - face course , assigned readings provided the basis for discussions on museum display design , video production , and documentary strategies while students worked outside of class on researching and developing their videos . students worked in teams of four or five and ultimately created a total of six augmented reality “auras” using the aurasma app . each aura runs 2 - 3 minutes when viewed in the museum , so students had to learn to be concise and selective in providing essential details and context for their topic without losing their audience ( who would be holding their phone or tablet aimed at the target image for that time ) . a seventh “aura” was filmed at the museum and is a longer video demonstration by museum staff of how a wooden propeller is made .
yes this still has its bugs to work out , but what this ar app will let you do is so far ahead of any other ar app i ' ve tried . you don ' t have to worry about printing out visual triggers… like google expeditions does . nor do you have to be connected via wi - fi network . and you can publish what you do so anyone can have access to your creation . this also does an amazing job with overlays and allows you to move many of the objects on the 3 - d axis . they ' ve added new objects over the years and some of them need to be cleaned off that don ' t work . but that ' s just growing pains and i ' m confident that this will only get bigger and better and more amazing as the years go by . i ' m excited about the new upgrades coming ! from the description it sounds like we can look for them anytime now . long live a aurasma – hp reveal !
i remain sceptical about wearable technology – aka “the contextual future” , aka “augmented reality” – even though the media ( moi apart ) keeps hyping it to the point at which people might actually start to believe that they want their bodies connected to the internet .
i’m not averse to contextual technology per se . hearing aids fall into this category – and they work . and as someone who is terrible with faces , i’d love something embedded in my ( non - google ) spectacles to remind me who i’m talking to at social events . but i don’t think such a thing will ever come in a reliable form .
however , these airwave ski goggles from oakley are a rare example of wearable technology that makes sense . at the bottom right - hand corner as you look through there’s what appears to be a 14 - inch screen at a distance of 5ft , telling you all sorts of stuff from your speed to where your friends are on the mountain and how many vertical feet you’ve skied – as well as showing you any texts , emails and phone calls your iphone or android has received . and if you don’t mind missing the sound of an approaching avalanche , you can also listen to music via a wireless control pad on your wrist . a decent idea , sleekly executed .
the ar content may be the film ' s coolest trick yet , though .
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print , color and see your drawing in beautifully hand - animated 3d worlds .
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it ' s the most wonderful app in the world . and why not ? everyone just loves having apps that can barely function .
also , you can make overlays for your auras using pictures from your very own phone , but you can ' t use triggers from your phone . gee , it ' s like someone got lazy and decided to halfway implement such a feature for mobile users because it ' s funny watching them desperately trying to take an image that ' ll work .
the fun doesn ' t stop there ! you can look forward to hours of fun making auras on your pc with whatever images you choose , and even fancier overlay options . oh , did i say
fun
? sorry , i meant
tearing your hair out in blind fury because literally nothing will work
. it ' s like a classic game of russian roulette ; you ' ve got to make a lucky shot , and the chances are oh - so - slim , but that ' s the fun of it , right ! ?
i recommend this app to anyone who looks forward to hating their phone , their pc , and every living being on the planet who claims this app is wonderful and somehow possess the witchcraft to make it work for them .
love it for adding easter eggs and other hidden fan content to any product . however , it ' s buggy sometimes and will stop working in the middle of a presentation which always looks bad . i would like to see more sensitivity from the scanner : i ' ve used similar images ( not exactly the same , only similar ) to trigger the same aura . would like to have the option of using a branded logo image consistently across campaigns and simply change the word copy , and have the app trigger different video content . currently it ' s not that sensitive .
yes this still has its bugs to work out , but what this ar app will let you do is so far ahead of any other ar app i ' ve tried . you don ' t have to worry about printing out visual triggers… like google expeditions does . nor do you have to be connected via wi - fi network . and you can publish what you do so anyone can have access to your creation .
this also does an amazing job with overlays and allows you to move many of the objects on the 3 - d axis .
they ' ve added new objects over the years and some of them need to be cleaned off that don ' t work . but that ' s just growing pains and i ' m confident that this will only get bigger and better and more amazing as the years go by .
i ' m excited about the new upgrades coming ! from the description it sounds like we can look for them anytime now .
requires ios 8 . 0 or later . compatible with iphone , ipad , and ipod touch .
with family sharing set up , up to six family members can use this app .
we are struggling to view the auras through the app in school , even though they work fine at home . could there be a firewall issue at my school ?
autonomy , a leading enterprise infrastructure company has a new technology that can change the way we look at and interact with physical objects . called aurasmsa , it works with smart phone and tablets to , in real time , turn static images or even objects into videos , games and interactive experiences . aim your phone at a building and see a video about that building . aim it at a picture in a newspaper and launch an interactive experience . this video was supplied by autonomy .
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is one of the most popular and cutting - edge technologies being used in schools around the world today . enabling teachers to connect digital content such as video to images in books and classroom walls ,
offers a uniquely inventive , fun , and holistic way of engaging students of all ages .
is a free app which can be downloaded from the app store or google play onto iphones and ipads , and android phones and tablets version 4 . 0 and above . for more information , please
teachers looking to make auras viewable through multiple devices ( for instance parents’ and students’ phones ) will find it more convenient to create auras online in the studio - in fact for any type of large scale implementation of ar , we would recommend creating content in studio vs the app .
auras created on your device will be more simple auras , and , initially at least , can only be viewed through your device . whilst it is possible to share auras created on your phone with other phones and tablets , this is a less efficient way of making auras accessible to multiple devices . auras created in the studio , on the other hand , can very easily be delivered to tens , hundreds , even thousands of mobile devices .
allows you the user to have accounts in two places : an in - app account , and an online account in the studio . content is generally created online in the studio , and then viewed using the app . it is also possible to make a few smaller , more simple auras in - app .
we are working all the time to improve the links between app and studio accounts , and they are already linked together to some extent . if you open an account online in the studio , or in - app , you will then be able to log straight in to the other using the exact same login credentials .
logging in to both studio and app with the same login credentials will ensure that the two accounts are more closely linked together . content you create and share from the studio will be automatically available in your app account , meaning you will not need to actively follow it in order to view it on your device . you can also test private content automatically using the simulate button in studio if you are logged in to the app with your studio login credentials . the key , then , is to have studio and app accounts with the same login details !
however , studio and app accounts are not completely linked together . auras created in app will not appear in studio , and they cannot be moved in to the studio - if you want your auras available in both app and studio , you should create the auras online in your studio account . these studio auras are delivered to the app by ' sharing ' them in studio . as stated above , if you are logged in to both app and studio with the same login credentials , any auras you share from the studio will automatically appear in your app account - you will not need to actively search for and follow those auras in app .
no . we do not offer dedicated educator or teacher accounts . all studio and app accounts are the same .
no . all accounts have the same levels of functionality already set up by default . you do not need to do anything else once you have set up an account . we do not offer any further free upgrades .
from the app store or google play and installed it onto your device , you are able to create simple auras in - app . tapping on the information button in app will provide you with more information on how to make auras in - app .
auras you create on your device can initially only be viewed through your device , although it is possible to share auras created on your phone with other mobile devices . if you are looking to create auras which can be viewed through multiple devices , we recommend creating them online in the studio instead .
the studio is a free online platform that allows you to create and publish your own augmented reality content , which we call ‘auras’ . similar to a content management system , you can create sophisticated and professional - looking auras in the studio simply by uploading a few digital assets .
first you need to sign up for an account . click here to register for an studio account !
once set up with an studio account , you will be able to start making your auras by uploading your assets – the images you want our technology to recognise ( trigger images ) , and the videos or images or animations you want to overlay these images with on your device ( s ) ( overlays ) .
for more detail on uploading your assets , linking them together to create auras , and then delivering these auras to multiple devices , you should take a look at our studio tutorials here .
no , setting up an account on the studio and creating as many auras as you like in your account is completely free of charge . for more on what you can get for free on the
no . we want our technology to be completely accessible to schools and non profits without their having to worry about costs . we therefore advise teachers and schools to deliver auras through the
app by ' sharing ' them in the studio and having users ' follow ' their accounts in app .
once auras have been created in the studio , you have the option to ' share ' these at the click of a button . when you share an aura , this means that anyone using the
app can view the aura ( and all other auras you have chosen to share ) simply by searching for and ‘following’ your account in app .
content as you like on the app for as long as you like , completely free of charge .
some auras can be viewed automatically , these are called ' universal auras ' . these experiences do not require app users to first follow the account in which they exist , however these are restricted to customers enrolled in our beta program .
as part of hp’s constant commitment to innovation , we are currently in the process of reshaping the future of hp ' s augmented reality products . as a result , we are reworking our paid product offerings , including universal auras , and will therefore not be taking on any new customers into our beta program . we will have more to share with our registered users in the near future .
although we are reworking our paid products , you can continue to create and share ar experiences through the studio for free .
if you want other users to avoid having to go through the ' follow ' process , the other option is to provide users with the login credentials of a user which is already following the content . this would be our recommended approach :
* try not to encourage users who are logged in with those details to follow anything else - otherwise , everyone using those login details will automatically be following those channels too .
no , there is effectively no limit . we would , however , advise managing content so that your viewers are seeing your latest auras , as this will ensure faster loading times .
no , they do not need separate accounts . however , accounts are set up on a one account - one user basis . if you do want students or staff to use the same account , we advise setting up an account with a general login which you are happy to share .
no - the ability to set up multiple logins is only offered to commercial accounts . otherwise accounts only have a single user . this is why , if you do want to share account access with others , we advise you create a general login you are happy to share .
no , all auras exist in the same ' auras ' section of your account . they will be listed in the same view in alphabetical order .
no – unfortunately auras created online in one account cannot be moved into another account . if you want viewers to only have to follow one account to see all your auras , they will need to be created in the same studio account .
easy – auras can be private or publicly shared . only when you click the option to ' share ' auras in studio will they be publicly available to other
users . if you simply opt to save auras but do not share them they will remain private in your account . you can choose to share them later , or keep them away from public view .
app , search for your account in app and follow it – they will then be able to view your publicly shared auras .
yes . sharing auras in the studio and allowing students or parents to follow your account in - app is undoubtedly the easiest and most efficient way of making auras available to multiple devices .
platform whilst still making them available to certain app users you have identified . the way to do this is to send your account ' s private subscription link to the specific email addresses or phone numbers of people you want to be able to see your content .
we do occasionally hear of connection problems , particularly on corporate wifi and in schools . usually this affects video streaming . if this is the problem you are seeing , you may find that some videos do work because they have been cached on your device while it was connected to a network without filtering .
you can try whitelisting , and please let us know how well this works .
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augmented reality is on the cusp of radically transforming not only our daily lives but also education , making almost every experience in the real world a potential learning opportunity . we already rely on maps that suggest nearby restaurants and voice - activated technologies , and undoubtedly our dependence on instant and relevant information to real world experiences will continue to grow . as augmented reality technologies become ubiquitous and inexpensive ( or even free ) , they provide a powerful tool that can be leveraged to engage students both in learning and creating content .
for the project , students spent the semester researching , writing , and producing mini documentaries on both historical topics and biographies that complemented the existing displays in the museum . this part of the project was much like a traditional research paper , with students expected to utilize primary source documents and provide proper citations for their work . the information they found was then organized into short scripts that were paired with images to create short historical documentaries . in one case , students took on the characters of the two founders of the company , russell nicholas and howard beazley , to record an introduction for the museum .
students gained experience with augmented reality , video production , and video editing technologies , which look great on their resumes , but they also learned about completing large , professional - quality projects from design to final production . in the end , they created engaging materials that will be used by thousands of visitors . the project was an ideal hands - on application of history that had a broader impact that a typical class research paper or poster . as one student noted in the course evaluations , it was an opportunity to apply their education to the real world : “i thought this project was great at having us work on multiple skills that varied from computer editing software , to writing , to team leadership . it was fascinating to make this project come to life , and to know that it was actually going to be used in a museum . ”
terry mcneeley , instructional designer at the university of central missouri , created both the chart tool and this downloadable pdf version .
jessica a . cannon is an associate professor of history at the university of central missouri , where she has taught for six years . she completed her ph . d . in american history at rice university , and teaches and researches nineteenth - century u . s . history with an emphasis on social , cultural , and military history . she also has worked as a researcher and intern in the history office at nasa’s johnson space center in houston , an experience that deepened her interest in the history of manned flight and technology . she is currently working on a graduate certificate in instructional design through the educational technology and leadership program at george washington university , and serves on several distance education and technology committees at ucm . dr . cannon can be reached by email at jacannon @ ucmo . edu .
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, an industry - leading augmented reality ( ar ) platform , has surpassed 100 , 000 global customers , a nod to the company ' s rapid growth and innovation , proprietary technologies and newly added features .
personalized ar . new targeting parameters to segment ar viewers and provide targeted content by time , device , region and more .
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the ar market has seen significant momentum over the past 18 months as the demand for enhanced user experiences continues to grow at a rapid pace . according to research firm tractica (
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see below for official categories . the regular entry deadline is august 29th , 2018 .
the westbury faery is an alternate reality storytelling game . our objective was to create an original immersive story experience , which harnesses the power of online audiences and augmented reality driven game - play . exploring the intersection of storytelling and technology , we set out to build an engaged community of true fantasy fans working together to answer the question :
we did this by establishing an interactive world - building framework that would exploit the affordances of existing social media platforms , to recruit an audience—as vital , real - time contributors—to a fully - realised original mythology .


2d entertainment is an indian film production and distribution company established by tamil actor suriya , son of actor sivakumar .

key people involved are rajsekar pandian , suriya 's younger brother karthi and wife jyothika .

the company was named by the starting letter of suriya 's children diya and dev .

the company was established in 2013 .

he was started agaram foundation

2d entertainment

copyright © 2018 . 2d entertainment pvt . ltd . all rights reserved . powerd by
people looking for online information on 2d entertainment , pasanga 2 , suriya will find this news story useful .
directors of 2d entertainment private limited are jyotika sadanah , rakkia gounder sivakumar suriya , karpoora sundarapandian rajsekar and .
2d entertainment pvt ltd no 10 , 2nd cross seethammal colony , alwarpet , chennai , tamilnadu , india - 600018 . + 91 44 42046111
suriya ' s 2d entertainment confirmed the association tweeting ,
# 2dentertainment ' s next project with # manam dir # vikramkumar . . suriya set to play the lead . details coming soon .
etimes is an entertainment , tv & lifestyle industry ' s promotional website and carries advertorials and native advertising .
apart from cash prizes for the top three entries , is an enviable opportunity to the winner to narrate a script to actor suriya’s 2d entertainment and / or an opportunity to intern with the production company as well .
2d entertainment private limited ' s annual general meeting ( agm ) was last held on 30 september 2017 and as per records from ministry of corporate affairs ( mca ) , its balance sheet was last filed on 31 march 2017 .
the judges include cinematographer and director pc sreeram , director ezhil , director vetrimaran , cinematographer mahesh muthuswamy , director arun kumar su , ceo of 2d entertainment rajasekar karpoorasundarapandian , film editor kl praveen , audiographer udayakumar and director hari viswanath among others .
mipcom 2018 welcomes industry leaders to the world’s entertainment content market place from october 15 – 18 , palais des festivals , cannes , france .
2d entertainment private limited ' s corporate identification number is ( cin ) u74999tn2013ptc090944 and its registration number is 90944 . its email address is vivek @ urltoken and its registered address is 15 / 7 , krishna street , t . nagar chennai chennai tn 600017 in , - , .
# kadaikuttysingam # chinnababu world wide release on july 13 . @ suriya _ offl @ pandiraj _ dir @ sooriofficial @ 2d _ entpvtltd urltoken
we at 2d entertainment love great stories to be told on the big screen . we are keen to produce unconventional , entertaining movies that satisfy audiences in new and engaging ways , nurture talent and provide complete film production solutions . every story has an end , but every film is a new beginning .
stationed strategically in mumbai , 2d entertainment ' s ad film wing ;
parallel minds
is the one stop shop for ad film production . working with the best of directors parallel minds handles agency interaction , creating ideas , storyboard , crew , casting , production design and execution of high quality advertising film projects for regional and national clients .
on offer to the winners of this contest , chosen from public voting and the scores awarded by a panel of eminent jurists , apart from cash prizes for the top three entries , is an enviable opportunity to the winner to narrate a script to actor suriya’s 2d entertainment and / or an opportunity to intern with the production company as well .
2d entertainment private limited is a private incorporated on 03 may 2013 . it is classified as non - govt company and is registered at registrar of companies , chennai . its authorized share capital is rs . 5 , 000 , 000 and its paid up capital is rs . 100 , 000 . it is inolved in business activities n . e . c .
the biggest task in making successful films is understanding the balance between letting creative ideas fly and exercising sensible production control . and that is exactly what 2d delivers with its experience .
telugu industry bagged a total of three awards . indie romantic - drama pellichoopulu was awarded the best film in the language , while shatamanam bhavati bagged the best popular film award for providing wholesome entertainment .
get latest news & live updates on the go on your pc with news app . download the times of india news app for your device . read more entertainment news in english and other languages .
fiea is a graduate video game design school at the university of central florida offering an accredited master’s degree in interactive entertainment . areas of study include game design , development , art , programming and production .
if you wish to enjoy being a celebrity , you need someone who understands managing the logistics of you being one . 2d provides holistic management solutions for celebrities as they juggle their multiple roles .
a good understanding of production values , a great understanding of the consumer and fresh thought . a combined expertise that 2d has worked hard to cultivate . can we help you create more effective advertisements ?
actor suriya is on cloud nine after his sci - fi film 24 won three awards at the 64th national film awards . the winners of the coveted awards were announced by the directorate of film festivals on friday . “firstly , my hearty congratulations to all the national award winners . director vikram kumar , 2d entertainment and i , are very excited to hear this news , ” he said in a video message posted on his twitter page .
24 is the story of a watch that allows its owner to travel back and forth in time . suriya had played a triple role in the film , including a scientist , and his megalomaniac twin brother . the sci - fi film was written and directed by vikram kumar and had samantha as the female lead while nithya menen also played a key role . academy award winner ar rahman has scored music for the film , which was bankrolled by suriya’s home production banner 2d entertainment .
behind every successful actor is a team that understands the precise art of image and business management . 2d entertainment is an experienced celebrity resource management agency playing a vital role as a star ' s interface with ad agencies , film production houses , the press , the all important people and beloved fans , various corporate houses and social organizations . be it film production agreements , legalities , brand endorsements , agency interaction or creative management , the actor can be rest assured that their best interest is our top priority .
at 2d entertainment pvt ltd , we are guided by the philosophy to not be afraid to take risks and thus , we raised the stakes even further with our third production - 24 , a sci - fi thriller directed by vikram k kumar . the film earned rave reviews from critics and audiences alike and it was praised for its high production values , state - of - the - art cgi and top notch performances by suriya and rest of the cast . academy award winner ar rahman ' s music took the film to a whole new level and turned it into a audio - visual extravaganza .
after the national award winning film ' kutram kadithal ' that released in 2015 , its director bramma is presently shooting for his second film ' magalir mattum ' which has jyothika in the lead role . the shooting of the film produced by suriya under his 2d entertainments banner has been progressing for the past several months .
2015 saw the foray of 2d entertainment pvt ltd in film production with jyotika starrer 36 vayathiniley which focused on the life and aspirations of a married woman . directed by roshan andrews , the film went on to become a critical and commercial success , and it marked the beginning of our journey as the go - to media & production house to produce quality content . our second film , pasanga 2 , directed by pandiraj , touched upon themes like parenting and innocence . through the film , we were able to reach out a huge section of families to create awareness about lives of kids , especially those with special abilities , and how each kid is special in his or her own way . the film was shortlisted at the 2nd ncff 2016 and 14th chennai international film festival , december 2016 .
process : let me go back to the chart workflow to show how i set it up . first is an overview of the graph in the graph view before final choices were dialed in . you can see in the 3d view of the helmet the initial color choices and even the dirt effect masked with a position map as a gradient . the 2d view on the lower right shows the texture map as flat .
for every film released in india , there are viewers who arrive in a chauffer driven car to a multiplex and there are viewers who walk a five mile road to the nearest theatre . the tickets being booked online with an app and there are people queuing up from daybreak for a noon show . 2d truly understands and manages traditional modes of distribution and the new age digital wave to give your film the widest exhibition possible .
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now reliable sources confirm that the shooting of ' magalir mattum ' has been wrapped up and the team is busy with the post - production work . it is also said that the film will hit the screens in february 2017 and the exact date will be officially announced soon .
' magalir mattum ' stars bhanupriya , saranya , urvashi , livingston and nasser in prominent roles apart from jo . ghibran is rendering the music score for this film with manikandan ' s cinematography and prem ' s editing .
karthik - gautham karthik ' s ' mr . chandramouli ' chennai box office report
after talks , north korea accuses u . s . of ‘gangster - like’ demands
in rosshan andrrews’s 36 vayadhinile , based on his malayalam hit how old are you ? , jyotika plays an alien . what else could the character , named vasanthi , be ? she’s 36 . her eyesight is no longer what it was . her hair is turning silver . she has a teenaged daughter . she works in a government job and lives in a joint family . and to unwind , she watches tamil soaps . she lip - syncs perfectly , and the film revolves around her . surely this is not a tamil - film heroine . i mean , there’s not even a duet . there’s no other explanation . she’s visiting from venus . and she’s brought with her an otherworldly wardrobe . say what you will about the rest of the film , there will be those who line up just to see vasanthi’s impeccable taste in saris .
you could say the same for english vinglish , where another actress emerged from retirement in a series of dazzling saris . watching sridevi there , or jyotika here , you are reminded that , sometimes , a movie need be about nothing more than watching beautiful people swan around in 70mm .
but there’s more . like english vinglish , 36 vayadhinile is a story of empowerment . it’s about a perennially slighted ( some might say subjugated ) housewife discovering that her inner closet has a “you go girl ! ” t - shirt after all . in the film’s most touching moment , a friend looks at this subdued version of vasanthi and asks her what happened to the firebrand she was in college . vasanthi simply says , “ theriyale… thedanum . ” 36 vayadhinile is about this search .
the mere existence of this film , in this hero - driven industry of ours , is reason to celebrate . ( it’s produced by suriya , and it feels like he’s atoning for the terrible movies he’s been in of late . ) but 36 vayadhinile is not cinema . it’s , at best , a glorified television soap , broadly written and staged and performed , and blaring its messages through a megaphone .
director : s . p . jhananthan genre : drama director : rosshan andrrews cast : jyotika , rahman , abirami storyline : a housewife learns to be her own woman .
take susan ( abirami ) . she turns up in the second half , as vasanthi’s saviour . ( the background throbs with heavenly music . the usually subtle santhosh narayanan chips in with a megaphone of his own . ) she’s meeting vasanthi for the first time after college , some 14 years later . you’d think they’ll do some catching up , have some fun , or at least an ice cream . but no . the very next scene , she begins to lecture vasanthi . and in the very next scene , vasanthi changes , as if a switch were activated , as if one bit of well - meaning advice could modify years of ingrained behaviour .
another problem is the portrayal of vasanthi’s husband tamilselvan ( rahman ) . he’s a positively dreadful man . in english vinglish , the husband was merely insensitive . the slyly passive - aggressive tamilselvan expects his wife to take the blame for an accident he’s caused . he vents all his frustrations on her and makes her feel miserable . when the time comes for him to move to ireland , he doesn’t discuss it with her . he informs her at a restaurant . and once abroad , he expects her to join him because he cannot afford to hire someone to cook and clean . what a prize catch .
there’s not one caring moment between husband and wife , and the film’s biggest failure is making vasanthi accept his ( unstated ) apology as if he merely forgot their anniversary . this , again , belongs to another generation , one that stuck with husbands whether they were stones or blades of grass , if you know the saying .
but as i said , it’s not easy to dismiss 36 vayadhinile . i wish vasanthi’s emergence as her own woman had been done in a smaller way , instead of making her some sort of crusader . ( that megaphone again . ) but in k . balachander’s time , films about working women were routine . not so today — and just for being such a movie , you have to give it points .
the opening - credits sequence is joyous . we hear the sprightly ‘ vaadi raasaathi ’ over visuals of women , doctors and lawyers , auto drivers and flower sellers , young and old . jyotika , too , is one of them , a woman juggling work and home , and even putting her career on hold because of kids , something a man would never have to do . deservedly , she gets top billing .
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' ' vedalam will be ajith sir ' s career best performance for sure . ' '
this year ' s national film awards are announced . filmmaker priyadarshan is the chairperson of the jury in feature films category , while nationally acclaimed cinematographer and a writer raju misra is the chairperson in non - feature category .
bollywood star akshay kumar won his first national film award for his role in court room drama rustom , inspired by the 1959 nanavati case , while marathi film kasaav was named the best picture today . rajesh mapuskar will be honoured as the best director for his marathi film
ventilator
.
the jury , headed by filmmaker priyadarshan , chose amitabh bachchan - starrer pink , a female - centric court room drama , as the best film on social issues . surabhi c m was named as the best actress for her role in malayalam film
minnaminungu - the firefly
.
sonan kapoor - starrer neerja , a story on flight attendant neerja bhanot who was killed by terrorists while saving passengers after the plane was hijacked , bagged the best hindi film award . the actress received a special mention for her critically - lauded performance .
dhanak
was named the best children film while telugu movie sathamanam bhavathi was chosen as the popular film . kashmiri actress zaira wasim was named the best supporting actress for her role in dangal .
best debut film of a director - soz . . . a ballad of maladies
hollywood superstar arnold schwarzenegger ' s ' terminator 2 ' harley - davidson sold for rs 3 . 3 crore
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64th national film awards : 24 , which is touted to be suriya ' s most ambitious project till date , bagged awards in three categories .
24 , which is touted to be suriya’s most ambitious project till date , bagged awards in three categories . art director duo amit subrata won the award for best production design while cameraman thiru won the award for best cinematography . the film also bagged the award for best visual effects .
“i thank entire national awards jury members for thinking that their work is worthy of this award . 24 was an ambitious film for us like ar rahman said . i consider these awards as a recognition for all the grand creations of thiru and amit subrata that they have done so far , ” he said .
“it is very encouraging when a film like 24 , which is close to our hearts , gets national recognition . definitely , we would want to give more such heartfelt projects , ” he added .
although suriya does formulaic films to remain a power to be reckoned with at the south indian box office , he also delivers films with strong performances and high - concept stories . the film 24 was one such attempt , which dealt with the subject of time travel .
the film , which was said to be made at a budget of rs 70 crore , raked in more than rs 100 crore at the box office .
southern films figured prominently at the 64th national film awards announced on friday with pellichoopulu , pulimurugan , joker and 24 bagging top honours .
the six industries of the south - tamil , telugu , malayalam , kannada , tulu and konkani bagged a total of 18 awards .
in tamil filmdom , critically acclaimed political satire joker , actor suriya - starrer science - fiction thriller 24 and dharmadurai bagged a total of six awards .
raju murugan - directed joker bagged best tamil film and best playback singer for sundara iyer .
24 pocketed awards for best production design for amit ray and subratra chakraborty , best cinematography for tirru and best visual effects .
veteran lyricist vairamuthu won his seventh national award for the song endha pakkam from vijay sethupathi - starrer dharmadurai .
malayalam industry bagged five awards including best film for mahesinte prathikaram and best actress for surabhi cm for her film minnaminungu - the firefly .
adhish praveen won best child artist for kunju daivam . peter hein bagged an award for best stunt choreography , introduced for the first time , for pulimurugan .
superstar mohanlal won a special jury award for his performances in films such as pulimurugan , janatha garage and munthirivallikal thalirkkumbol .
while kannada industry bagged two awards , konkani and tulu industries pocketed an award each .
best kannada film award went to reservation , while bapu padmanabha won the best music director award for the film allama .
madipu won the award for best tulu film and k sera sera - ghodpachem ghoddtelem was awarded the best konkani film .
also read : mani ratnam ' s kaatru veliyidai will be magical . here ' s why
actor suriya’s upcoming tamil comedy thaana serndha kootam is on the verge of completion , its director vignesh shivan revealed on monday .
“ thaana serndha kootam entering final schedule . one lovely song from anirudh ravichander has been shot . first look and song teaser coming soon , ” shivan tweeted .
the film , a heist comedy , also stars senthil , ramya krishnan and keerthy suresh .
although it is rumoured that the film is a remake of akshay kumar’s special 26 , the makers have rubbished such reports .
crime drama is one of the most popular genres on almost all tv and streaming networks these days . from sherlock to breaking bad , this genre has an almost cult following . take our quiz on crime drama shows to check your status in the cult !
has signed a new movie with director vikram kumar . suriya and director vikram kumar of 13b fame will be joining hands for a new project . the film will roll out early next year after suriya completes venkat prabhu directed ' masss ' .
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while shoojit sircar’s pink won the best film on social issues , rajesh mapuskar’s ventilator grabbed the prize for best direction .
ashutosh gowariker - starrer ventilator won for best direction while amitabh bachchan’s pink was judged the best film on social issues .
the 64th national film awards were announced on friday . sonam kapoor and akshay kumar were among the big winners . while sonam’s neerja was declared the best hindi film of 2016 , rustom won akshay kumar the best actor award .
but they were not the only winners . here’s the complete list of winners :
our next production is an all women cast ensemble led by jyotika . the film , titled
magalir mattum
( only women ) , is being directed by brahmma , a national award winning director of kutram kadithal and will release in 2017 .
we believe in team spirit and our dedicated team , working under the aegis of ceo rajsekar karpoorasundarapandian , is committed to delivering quality content and we have , so far , proved that when some of the best minds in the industry come together , nothing is impossible . we have carved a niche for ourselves as a production house with a unique vision , where there ' s no end to creativity and ambition , and we are here to make every film count because we believe in the power of cinema and its ability to change people ' s lives .
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magalir mattum | ghandhari yaaro song | lyric video | ghibran | bramma | jyotika | suriya . . .
24 official teaser tamil | suriya , samantha ruth prabhu , nithya menen | ar . rahman | vikram k kumar
24 official teaser telugu | suriya , samantha ruth prabhu , nithya menen | ar . rahman | vikram k kumar
24 official trailer - telugu | suriya | samantha | nithya menen | ar . rahman | vikram k kumar
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15 / 7 , krishna street , t . nagar chennai chennai tn 600017 in
no . 8 , porur somasundaram street . nagar chennai - 600 017 t . nagar , chennai - 600 017 t . nagar , chennai - 600 017 chennai tn 600017 in
no . a - 3 , vijay enclave , no . 29 / 14 , krishna street , t . nagar , chennai - 600 017 t . nagar , chennai - 600 017 chennai tn 600017 in
no . 24 / 1 , sarojini street , t . nagar , chennai - 600017 t . nagar , chennai - 600017 t . nagar , chennai - 600017 tn 600017 in
no . 46 , prakasam street , t . nagar . chennai 600017 t . nagar . chennai 600017 t . nagar . chennai 600017 tn 600017 in
no . 8 , tilak street , extension , t . nagar chennai 600017 t . nagar , chennai 600017 t . nagar , chennai 600017 tn 600017 in
no . 2 , ramakrishna street , t . nagar , chennai 600017 t . nagar , chennai 600017 t . nagar , chennai 600017 tn 600017 in
37 / 15 , i floor , natesan street , t . nagar , chennai - 17 t . nagar , chennai - 17 t . nagar , chennai - 17 tn 600017 in
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a new contest gives young short filmmakers an opportunity to tell an interesting story in three minutes – a challenge for any new talent who wants to make a mark proving their expertise .
first clap , an initiative of moviebuff , is india’s first theatrically showcased talent hunt for aspiring filmmakers , challenging them to tell a compelling story in three minutes on any subject of their interest . among the 250 entries that were received from december 16 , 2016 , the top five shortlisted films are being screened for a period of five weeks across 150 screens in the qube cinema network from march 3rd 2017 to 13th april 2017 .
the shortlisted finalists include app ( a ) lock - directed by pradeep ranganathan , indha naal iniya naal - directed by magesh balasubramaniam , ival azhagu - directed by sri vijay ganapathy , think & ink - directed by nattu dev and yennanga sir unga sattam - directed by prabhu jeyaram .
“this contest is an opportunity to tell an interesting story in three minutes – a challenge for any new talent or filmmaker who wants to make a mark proving their expertise . at the same time , when presented on the big screen , the filmmaker can also gauge and experience audience reaction first - hand . we all have ideas or experiences in life that are worthy of translation to film . it will be interesting to see the caliber of filmmaking this contest garners , ” says tamil superstar suriya .
“as a company that has been dedicated to the domain of cinema for over three decades now , this endeavour is our way of conveying our gratitude through creating a powerful enabling platform for talent to showcase their work and realise their dreams , ” says arvind ranganathan , ceo of qube cinema technologies pvt ltd .
kadaikutty singham trailer : karthi starrer is a rural entertainer about caste politics . watch video
indian actor and producer suriya is the most sought after actor in indian cinema . with his dominance in the tamil film industry and immense following amidst telugu and malayalam audiences ; suriya has also had successful stints in bollywood .
suriya is often called
singam
and is known as the complete actor with a young and charming persona . he has a deep connect with the youth as a fashionable , savvy , responsible and hard working actor who has chased his dreams .
he is an entrepreneur and a philanthropist and spearheads the social activation movement called agaram which aims to provide underprivileged children the right to quality education . suriya is also the goodwill ambassador for
save the tiger
an initiative by telecom giant aircel . back home suriya is a sensitive and loving family man . such attributes make him a natural draw amidst those who admire him on and off screen .
suriya ' s brand endorsements have always had an edge with greater reach and reception from consumers .
“firstclap was conceived to identify new talent who has it in them to attract audiences to the cinema halls and benefit our industry . this is just the beginning of many more innovative initiatives keeping the interest of cinema in mind , ”…
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with a new ‘animaniacs’ reboot and a harley quinn series in the works , wba series vp audrey diehl reveals what she looks for in new talent and what gives . . .
with a new ‘animaniacs’ reboot and a harley quinn series in the works , wba series vp audrey diehl reveals what she looks for in new talent and what gives a pitch that special spark .
22 narrative and 15 non - narrative animated short films selected to compete at the 2018 ottawa international animation festival .
18 films to be screened in two 45 - minute animated short film programs .
18 commissioned films and 13 animated student short films selected to compete at the 2018 ottawa international animation festival .
famous 1968 animated fab four fantasy hits theatres this month , with book adaptation 20 years in making coming in august .
original comedy - adventure created by gyimah garibah is set to make a splash on canada’s public broadcast network .
animated family adventure directed by benjamin renner and patrick imbert arrives in u . s . cinemas this fall .
seven animated features selected to compete at the 2018 ottawa international animation festival ; virtual reality and young audience selections also announced .
new series from uk team behind award - winning hit ‘the amazing world of gumball’ starts production in september .
original animated spinoff featuring the casagrandes family kicks off with a five - episode story arc in season four of hit series ‘the loud house . ’
uk kid’s tv pioneer received 2014 bafta special award for his incredible contribution to children’s media .
two new animated films based on hit pre - school series slated for chinese theatres with netflix releasing internationally .
motion graphics systems , digital paint systems , facial geometry capture , rotoscoping and more under investigation for the 2018 academy sci - tech awards .
new series , ‘bee and puppycat : lazy in space , ’ to be produced by the team behind ‘castlevania , ’ ‘adventure time , ’ and ‘the fairly oddparents’ in partnership with olm , inc .
in creating multiple family - friendly series for netflix streaming , the studio finds an exhilarating creative freedom .
the program’s first productions - - ‘bird karma’ and ‘bilby’ - - opened and closed this year’s annecy international animation festival .
netflix has set the season 5 launch date for raphael bob - waksberg’s hit adult animated series .
santa monica hosts the american film market ( afm ) coming on october 31 – november 7 , 2018 , welcoming over 7000 industry leaders .
‘the simpsons’ creator’s new adult animated comedy fantasy series set to launch august 17 th .
trailer : masaaki yuasa’s ‘night is short , walk on girl’ set for two - night u . s . theatrical event
fathom events and gkids continue extended partnership with two summer showings of director masaaki yuasa’s romantic comedy about one epic night in kyoto .
about trailer : masaaki yuasa’s ‘night is short , walk on girl’ set for two - night u . s . theatrical event
memory is survival in polygon pictures and hiroyuki seshita’s worthy post - apocalyptic tale .
how ilm blended practical and digital effects for ‘jurassic world : fallen . . .
‘cats & peachtopia’ looks at father - son relationships from a feline . . .
© 2017 awn , inc . urltoken - part of the animation world network - 13300 victory blvd . suite 365 van nuys , ca 91401
in this week , we were tasked with using maya to concept out environments with a toon shading light pass . the first pass shown for our latest art work update as you see in the ley lines image . after completing the beginnings of an architectural element kit , i added them into the earthen cave diorama . i chose to look into adobe / african vernacular architecture as inspiration . and this lead me to find an interesting tower from freedom square in tehran , iran called the azadi tower . i’d like to model this next for environment work . the other african structures that are made from mud and clay have a good shape and pattern with the beams that stick out of the outer wall as part of the “rebar” of these structures . i imagined that the people in our game made their temples from simple materials as they were humble in their worship of these ley line powers .
process : in the process images below you can see how i broke the pieces into a power of 2 grid , starting with 32×32 as the base building block . from their everything was created in relation to that so that it could generally fit together in the world . the difficulty i found creating this environment is that the amorphous cave is not necessarily rigid like a 6 sided room . i tried to take the architectural elements into ue4 in order to see if i could build out a temple shape there . that was moderately successful . from there i went back into maya to add those architectural kit pieces as references into the cave diorama .
this last week we were tasked with learning how to create pbr materials in a non - destructive way using substance designer .
the helmet asset was given to us , which was great because that allowed me to focus on the tool at hand , versus the asset and all of the pipeline that comes before this stage .
that said , all texture maps were yet to be created . given that i had a hi - poly and low - poly ( game rez mesh ) model , substance makes it a snap to bake all the information needed .
the node graph views below show the work in progress graph that i was building off the example content and videos . but i came up with my own color and material combinations since we would be judged on our graph structure and design sensibilities ( “how you use color and material choices in combination with one another . ” )
so for color combination i turned to an old classic for inspiration . i’ve always like sneakers and the first air jordans are a classic . so i took the following colorway as inspiration for my colors . ( this is a good point to drop a shout out to my old friend and industry champ kano urltoken who has made a name for himself with sneaker love . )
from that jumping off point , i added some dirt and edge wear to my 3d helmet rendering for some variation of materials . when this section is over i would export these maps and set up the materials in zbrush or keyshot , for a better render . currently i don’t think its possible render out of substance designer . it has been discussed on the forums , but at this time we only have export output as bitmaps as an option . so here’s the final combinations in substance designer :
the image below shows the graph a little closer . you can see the thumbnail of one of the maps baked out , which is the uv to svg map . that map essentially creates a clown pass of all the polygroups or separate material faces that were set up for this particular helmet in the 3d modelling software . baking out this uv to svg info is important in this workflow because it allows for a material selector node to be used by choosing a color on the map , and use the result as a key / mask for whatever material and color desired .
the next image shows the base color setup with a red uniform color as the overlay and the black swatch for the background color . the black / white thumbnail towards the left in the base color graph view shows the material selector node that creates the mask for the red to show in only the selected white areas of the mask .
below is a view of the paint wear generator section of the graph . the “mg _ paint _ wear” node that is predominately black , seen on the left half of the image below is one of many great material generator ( mg ) nodes that can drive procedural changes to your material so that the extent of the paint edge wear ( in this case ) can be shifted for more or less wearing effects . this is one of the powers of substance designer that has made it such a great tool .
next is a view of the position map that i baked out for the helmet and the back plate connected above the helmet . in this view you can once again see the use of a material selector for the mask and then a blend node , which is essential to combining the different maps together and different selections used through the total graph . this position map was useful for me to choose a single channel from the rgb mix and drive the dirt effect on just the lower portion of the helmet .
the image below shows that dirt color and the way that the graph applies the positional data ( notice the gradients from white to black on the rgba split node ) from the green channel to drive the mask created from the ground dirt material generator node to the right of it . that combo then feeds into a blend node with the rest of the base color setup and combines the rusty dirt color on top of it .
an important step in creating the dirt material over the highly reflective face shield on the helmet is outlined in red marks in the image below . there you can see i have circled the two areas where i have copied the mask for this dirt generator . that is important because it links up not only the rusty dirt color , but also feeds the metallic output node with a value that steps back the reflective of the area that the dirt exists on the face shield . without that you would have either highly reflective dirt or a dull face shield and then your final result would have a different outcome .
i have attached the difference of connecting the nodes for the metallic output and not connecting it in the final two images below . notice how the specularity and reflectivity changes when it is disconnected and after , when it is connected .
this weeks work was to take inspiration from our visual target of moebius and create vehicles that might have been in the world of our capstone game .
the process was facilitated by using modular pieces or at least building a kit and kit - bashing them to get the designs . i stuck with some very simple shapes as you will see below . 6 different meshes to create the four spacecrafts i have presented . o
nce the individual toon shade renders are exported , i exported a pass at a rendered version of the same camera . this is then comp’d in photoshop and painted over .
in this way , as a concept , the 3d texture artist has an outline for where to go with the texturing and shading . one ( at least ) of my designs had some uncanny resemblance to moebius’ fascination with anatomy , so i highlighted some of the process i used to smooth out the boundaries so to make a more appealing design .
along the way in photoshop , i employed the line tool to create bezier paths and then stroked them with a mechanical brush of a similar pixel width to the outline the toon outline created . this allowed me to create some detailed line work on the hull and fuselage of the ships in order to get better definition . this is a tool i’ve used a lot in illustrator , but now using it in photoshop i have added to my skillset . i can see the usefulness in this for future work so that i don’t need to bounce over to ai for any tight vector like line work . score .