hitfix , or hitfix.com , is an entertainment news website that launched in december 2008 specializing in breaking entertainment news , insider information , and reviews and critiques of film , music , and television .

in mid-2010 hitfix crossed the 1,000,000 unique users per month milestone .

as of june 2017 , hitfix was ranked 37th among all entertainment news websites by web traffic analyser alexa internet .

hitfix has been cited as a source by such publications as time , los angeles times , the huffington post , e! online , and the daily herald .

in april 2016 , it became a brand of woven digital .

hitfix

in march 2016 , hitfix had 3 . 9 million unique visitors in the u . s . , while woven digital tallied 33 . 1 million , according to comscore . hitfix claims that it reaches an audience of 300 million each month across hitfix . com , hitfix - branded channels on youtube and facebook , and via other partners .
the star - ledger ' s alan sepinwall moves to hitfix . com | business wire
hitfix , or hitfix . com , is an entertainment news website that launched in december 2008 specializing in breaking entertainment news , insider information , and reviews and critiques of film , music , and television .
oops , meant to add that your google - friendly name saved me often in the hitfix days .
subscribe to hitfix or check back daily for exclusive interviews with the biggest names in hollywood , expert opinion and commentary on the latest breaking movie , tv and music news and original viral videos from hitfix riot . join the 4 million people who visit hitfix every month for the latest entertainment news , reviews , recaps and analysis - all delivered by veteran experts without the gossip and celebrity news - at www . hitfix . com . show less
does anyone know how to get email notifications of alan’s articles ? it used to work in the hitfix days .
hitfix said it has more than 4 million monthly unique users and 50 million users across its video distribution network .
always fantastic film writing , one of my favourites . will miss you from aicn . hitfix then eh . . .
the fien print . 1 . 2k likes . television critic for the hollywood reporter . formerly at hitfix . com .
entertainment news website hitfix has received $ 1 . 8 million in second - round funding led by tech coast angels .
youth - skewing media company woven digital has bought hitfix , a fan - focused publisher of entertainment news , reviews and video .
after a combined eight years at hitfix and uproxx , tv critic alan sepinwall says goodby as he prepares for a new chapter .
what ' s alan watching will launch on hitfix on tuesday , may 4 , 2010 . fans can sign up for a reminder by visiting
hitfix had raised $ 6 . 8 million , per crunchbase . the company’s investors included gordon crawford , golden seeds , angel capital entrepreneurial fund , liquid capital group and tech coast angels . in 2008 , sargent co - founded hitfix with gregory ellwood , who left the company last september .
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this sucks to read . will we be able to read your past film nerd 2 . 0 articles somewhere else , or still at hitfix ?
very sorry to hear this , drew , but i can personally testify that there ' s life after hitfix . wishing you a swift rescue .
hope the transition will be smooth and mostly without issues ! especially for the archives , hopefully the system would be better than what hitfix had for sure .
distinctive and respected voices are difficult to find these days in an increasingly fragmented media landscape ,
gregory ellwood , editor - in - chief and co - founder of hitfix , inc . says .
we are thrilled someone of alan ' s stature and talent has decided to join the hitfix team .
and it said my email address was already taken . . . < p > were the email addresses of aicn talkbackers copied over to the hitfix beta list ?
i’m glad to see you have your own sub - headline , alan . that way when uproxx inevitably gets rid of the hitfix banner yours will still exist .
just because i hate donna dickens and amy schumer doesn’t make me a right winger . i hate the extremes on that side , too . hitfix was awfully biased .
founded in dec 2008 by jennifer sargent and gregory ellwood , hitfix brings the world of entertainment to discerning fans that prefer entertainment journalism and events to celebrity scandal . hitfix has a top - notch team of insiders that break news on what’s next in tv , music and movies . profiled in businessweek in 2009 as one of “america’s most promising start - ups” , hitfix is the only entertainment news site to offer a location - based calendar tool , called the hitfix event forecast , that lets fans discover must - watch tv , upcoming movies , concerts , sports , theater , video games , album & dvd releases and local events through the website and through their iphone .
i appreciate every one of you who reads my work . i ' m not sure where you ' ll read it next , but it is no longer at hitfix .
hopefully the change is for the better . hitfix turned into a horrible site with horrible writers ( you were the last quality one left ) … . i don’t know uproxx , though . is it the same garbage , click - bate , extremely left wing nonsense that hitfix turned into ? i see they brought donna along…so my hopes aren’t high .
while uproxx also covers entertainment , digiaro said it’s broader - based than hitfix and includes sports and music . “entertainment is such a key component of millennial culture , ” he said .
hitfix . com , one of the fastest growing film , tv and entertainment sites online , announced today that noted television writer alan sepinwall is joining its stable of award - winning writers and editors .
founded in 1997 , irvine - based tech coast angels is the largest angel investment organization in the united states . in 2010 , it participated in a $ 1 . 6 million investment round in hitfix .
drewmcweeny on twitter :
i appreciate every one of you who reads my work . i ' m not sure where you ' ll read it next , but it is no longer at hitfix .
co - founded by jennifer sargent and gregory ellwood , hitfix is the top destination for 18 - 34 year old consumers to discover what ' s next in entertainment news and events . hitfix calls on the talents of renowned entertainment journalists such as alan sepinwall , drew mcweeny , daniel fienberg , kris tapley and melinda newman to produce wide - ranging news , interviews and commentary on all aspects of entertainment . on a monthly basis , the site reaches over 4 million uniques directly and over 50 million users across their multi - platform video distribution . for more information visit www . hitfix . com , urltoken urltoken or urltoken
terms of the deal were not disclosed ; digiaro said the acquisition comprised a mix of cash and equity . with the acquisition hitfix’s 17 employees are joining woven , including sargent , editor - in - chief richard rushfield , cto anurag jain and tv critic alan sepinwall . ( last summer , variety hired kristopher tapley , who had served as editor - at - large for hitfix with his film awards blog in contention . )
) - - hitfix . com , one of the fastest growing film , tv and entertainment sites online , announced today that noted television writer alan sepinwall is joining its stable of award - winning writers and editors .
sepinwall , an active member of the television critic ' s association , is the latest addition to hitfix ' s established and respected industry experts including ellwood , drew mcweeny , daniel fienberg , melinda newman and katie hasty .
woven plans to boost hitfix’s video output , with higher production quality and frequency , said digiaro , who stepped into the ceo role last fall to replace scott grimes , who is now the company’s non - executive chairman .
youth - skewing media company woven digital has bought hitfix , a fan - focused publisher of entertainment news , reviews and video . for woven , hitfix’s focus on 18 - to 34 - year - old consumers passionate about movies and tv shows will expand the company’s reach into the highly sought demo , said ceo colin digiaro . other woven - owned properties include pop - culture site uproxx , which it acquired in 2014 , [ … ]
the latest tweets from terry sandton ( @ hitfix ) tweet with a location . you can add location information to your tweets , such as your city or precise location , from the web and via third - party applications .
“we’re humbled by this sizeable investment from some of the biggest names in the finance space , which will allow us to expand our reach across all platforms , ” hitfix cofounder and chief executive jen sargent said in a statement .
gregory ellwood is an american writer who has given film festival and awards season coverage for variety , la times and the telegraph . he is also the co - founder of hitfix and contributor to urltoken and awardaampaign . com .
hmmm . i ' ve tried three different addresses and hitfix keeps telling me my email address has already been taken . any help ? anyway , good luck , drew . you ' ve been my favorite reviewer here for years .
additional investors included golden seeds , an investment firm that funds women entrepreneurs , and gordon crawford , who committed a large personal investment in hitfix . crawford is a retired investment fund manager who worked for 40 years at capital group .
also , anything the programmers can do to make it easier to drill down to a review of a specific episode as we do binge - watching catch - ups , and want to get your thoughts … would be appreciated . at hitfix , we needed to 1 . figure out episode title , 2 . google sepinwall + title constrained to site : hitfix . com . something more convenient would be appropriate , given we’re not all watching all series in real time anymore .
earlier this year , uproxx ‘s parent company acquired hitfix , and while the two sites functioned independently for a while , it eventually made the most sense to combine our forces . so as of today , you can find all my stuff — both new material and the complete archive of my 6 - plus years at hitfix ( along with all the old comments ) — at urltoken . donna dickens , jill pantozzi , and others will continue covering comics , sci - fi , and other genre fare at urltoken .
my career began with me writing about tv online ,
says sepinwall ,
so it feels right to get back to doing that full - time - particularly at a website like hitfix with a stable of talented writers and a mission i respect .
who owns the moriarty tag ? will you take the pseudonym with you , or will it be drew at hitfix ? maybe aicn will keep the rights and suddenly there will be a new moriarty , but his reviews will sound oddly like an entertainment tonight stooge .
hitfix is the fastest growing online entertainment news destination , reaching more than 4 million monthly unique users ( with a higher concentration of the coveted 18 - 34 year old demographic than any of its competitors ) and upwards of 50 million across its video distribution network .
as you may remember , all heck broke loose last weekend when hitfix reported that edward norton would not be reprising his role as the green - skinned musclehead . a nasty game of verbal ping - pong between a marvel studios exec and norton ' s agent ensued .
david , devindra , and jeff are joined by drew mcweeny from hitfix to discuss batman v . superman : dawn of justice . be sure to read drew’s review of the film , devin faraci’s review of the film , and learn more about bvs’s box office performance .
about hitflix co - founded by jennifer sargent and gregory ellwood , hitfix is the top destination for 18 - 34 year old consumers to discover what’s next in entertainment news and events . hitfix calls on the talents of renowned entertainment journalists such as alan sepinwall , drew mcweeny , daniel fienberg , kris tapley and melinda newman to produce wide - ranging news , interviews and commentary on all aspects of entertainment . on a monthly basis , the site reaches over 4 million uniques directly and over 50 million users across their multi - platform video distribution .
woven digital thinks it knows . led by ceo colin digiaro and chief creative officer ben blank , woven is a pop culture - focused digital media and content company that ' s home to guy - friendly brands such as uproxx , brobible , dime magazine , and most recently , hitfix .
hitfix reported friday that mike myers inked a deal to reprise the role as the flamboyant brit . but that’s about all they knew . there was no word yet on a storyline or even a director – though jay roach would be a solid bet , as he’s helmed each powers film thus far .
with hitfix , woven digital now has 135 employees . the deal is woven digital’s seventh acquisition to date , following brobible ( 2012 ) , guyism ( 2013 ) , brotips ( 2013 ) , animal new york ( 2013 ) , uproxx ( 2014 ) and basketball fan site dime ( 2015 ) .
tech coast angels ( tca ) , the nation’s largest angel investor network , announced that its angel capital entrepreneurial fund ( ace ) committee has invested in a second round funding that helped raise $ 1 . 8m for hitfix , the top online destination for what’s new in entertainment . additional investors include , golden seeds , an investment firm dedicated to the empowerment of women entrepreneurs , and gordon crawford who committed a large personal investment in hitfix . crawford is a retired influential investment fund manager best known for his 40 - year career at capital group and dispensing wisdom to the titans of media , entertainment and technology .
when uproxx bought hitfix , they also bought years worth of content , including six - plus years of reviews , episodic recaps , and interviews from what’s alan watching ? all those old posts now exist under the uproxx banner , with uproxx urls ( if you have old hitfix links , they should still point you to the new versions ) , but it’s taking a while to get them organized . we’ve started building up hubs for notable shows — both classics like mad men , deadwood , and parks and recreation , and current shows in the rotation like game of thrones , the americans , and legion . all the links are below , in alphabetical order , and we hope to keep adding more of them when possible . if there’s a particular show from the hitfix days that you’d like to see a hub for , email me and i’ll pass it along to the web designers to see what can be done .
digiaro said the deal came together in recent months in talks with hitfix co - founder and ceo jennifer sargent . “it was evident how passionate jen and her team are for entertainment news , ” he said . “they fit well with the vision for woven… and we thought it made sense to work together . ”
tech coast angels ( tca ) , the nation ' s largest angel investor network , today announced that its angel capital entrepreneurial fund ( ace ) committee has invested in a second round funding that helped raise $ 1 . 8m for hitfix , the top online destination for what ' s new in entertainment . additional investors include , golden seeds , an investment firm dedicated to the empowerment of women entrepreneurs , and gordon crawford who committed a large personal investment in hitfix . crawford is a retired influential investment fund manager best known for his 40 - year career at capital group and dispensing wisdom to the titans of media , entertainment and technology .
hitfix , a los angeles - based producer of entertainment news and reviews , editorially positioned somewhere between variety and tmz , has found an enormous audience for its videos with 90 million monthly video views via web syndication and outdoor media , says jennifer sargent , ceo and co - founder in this video interview with beet . tv
for woven , hitfix ’s focus on 18 - to 34 - year - old consumers passionate about movies and tv shows will expand the company’s reach into the highly sought demo , said ceo colin digiaro . other woven - owned properties include pop - culture site uproxx , which it acquired in 2014 , and dude - oriented brobible .
when i left for my vacation last week , i promised some big blog news upon my return . well , you’ve probably already noticed the main part of it , since it got done ahead of schedule before i returned from my trip : what’s alan watching — and all of hitfix , for that matter — is now a part of uproxx .
. . . absolutely not . i wouldn ' t do that to the aicn readership . you guys are free to read hitfix or not . . . i ' m not going to strongarm anyone or use any mailing lists from here . i think we may just have a glitch right now . we are still just gearing up the beta , so bear with us .
was like one of the main reasons to come to this site and with him gone it will be a lesser place to visit . < br > < br > all the best with hitfix may need to hit you up with an email as my wireless card is playing up < br > < br > it ' s like the beatles all over again . . . : (
i can ' t believe it man . this place won ' t be the same without you . i like your reviews , and your occasional forays into the talkbacks to administer some discipline . < p > i wish you much success at hitfix and will definitely look for ya there . but stay on as a talkbacker . please . with a blackbox . the fun must not die .
for leaving to
hitfix
and it better not be money . you would leave a site run by people who live and breath movies like harry for what , i assume , is a pop - culture blog for idiots . you will regret this decision for the rest of your career . when this blog goes belly - up i hope there is still a place for you at aicn .
i ' ve loved mori ' s reviews . always thought he deserved his own archive like harry . even the controversies like being banned from the ranch , the evisceration of jj abrams ' superman script , telling us it is wrong to read preview scripts , the massa feud . they were good times all . i hope hitfix gives mori more discipline so there ' s more of him to read .
“since hitfix’s inception , founders jen sargent and greg ellwood have built the top editorial team in the business , strategically using its angel investments to lead consumer discussion and deliver top - notch content to its growing fan base , ” said ace deal committee member ray chan . “their continued success and high - rate of expansion to digital partners such as aol , hulu and youtube makes us confident that our money is in good hands . ”
“since hitfix ' s inception , founders jen sargent and greg ellwood have built the top editorial team in the business , strategically using its angel investments to lead consumer discussion and deliver top - notch content to its growing fan base , ” said ace deal committee member ray chan . “their continued success and high - rate of expansion to digital partners such as aol , hulu and youtube makes us confident that our money is in good hands . ”
greg co - founded hitfix , has contributed to the major trades ( variety , thr , etc . ) and he’s been reading the oscar tea leaves for as long as the internet has been around . he’s a terrific addition to the team and you’ll see his work starting at the telluride film festival in late august ( and if you were eagle - eyed , you’d have noticed a few pieces from cannes and karlovy vary early this year ) .
in person , digiaro and blank are laid back , engaging guys who are passionate about their work and confident in woven ' s ability to capture this notoriously hard - to - reach audience . woven claims half of 18 - to 34 - year - old men have visited the network of sites , which boasts 60 million monthly unique visitors and 120 million monthly video views . its recent acquisition of popular entertainment news site hitfix will only add to that number .
i once sent him an e - mail , because of something that he wrote and made me a little bit angry and he sent a very nice e - mail back . i don ' t think that someone like massawyrm would ever do that . ( of course i may be wrong . i never sent anything to massawyrm , because i don ' t read his stuff . ) < br > i wonder if mirajeff will be at hitfix too . . .
“since hitfix’s inception , founders jen sargent and greg ellwood have built the top editorial team in the business , strategically using its angel investments to lead consumer discussion and deliver top - notch content to its growing fan base , ” said ray chan , deal committee member of tech coast’s angel capital entrepreneurial fund . “their continued success and high - rate of expansion to digital partners such as aol , hulu and youtube makes us confident that our money is in good hands . ”
if you’re like us , you’ve seen a lot of really , really good movies this year . so which ones will make the cut when it comes to the oscar’s ? gregory ellwood , co - founder of hitfix and writer for variety and la times , covers the award season for urltoken and awardaampaign . com . he joins us this week to discuss la la land ’s chances , if casey affleck will take best actor for his emotional performance in manchester by the sea , and much more .
the television critic for the star - ledger for the past 14 years , alan sepinwall has become a must - read for tv fans and industry professionals alike . expanding on his work for the star - ledger , sepinwall has spent the past five years developing a large and loyal following on his private blog what ' s alan watching . that blog will be incorporated into urltoken allowing sepinwall ' s fans access to hitfix ' s proprietary event calendar and planning tools as they search for their entertainment fix .
word to the wise : if you ever have the privilege to interview tom hardy ( or any a - list actor , for the matter ) and that interview ends up being unexpectedly canceled , don ' t air your strongly worded grievances on a public forum such as twitter . yet that ' s exactly what hitfix film critic drew mcweeny chose to do last week , slamming back at the beautiful british actor for his supposed bad behavior at a recent press junket for the revenant . enjoy a select sampling of his delightful prose :
alan sepinwall has been writing about television for close to 20 years , first as an online reviewer of
nypd blue ,
then as a tv critic for the star - ledger ( tony soprano ' s hometown paper ) , now as author of the popular blog what ' s alan watching ? on hitfix . com . sepinwall ' s episode - by - episode approach to reviewing his favorite tv shows
changed the nature of television criticism ,
according to slate , which called him
the acknowledged king of the form .
this years investment portfolio represented companies in a wide number of growth industries including technology , biotech and pharmaceutical , social media , financial services , consumer products , and green technologies , among others . the companies funded by tech coast angels in 2010 included : cyber - rain ; benchmark revenue ; allylix ; outside labs ; vigilistics ; h2scan ; mobile xl ; continental windpower ; amplyx ; olfactor ; vokle ; micropower technologies ; hitfix ; ranker ; cardiocreate ; myshape ; bikestation ; mashermedia ; brand america ; intrastage ; youmail ; glassbeam ; laughstub ; ondax ; cosnet ; solulink ; and cognition therapeutics .
our middle - aged critics like devin faraci from birth . movies . death and drew mcweeny over at hitfix have settled in nicely to mainstream roles after spending a decade and a half contributing to the ruination of the artistry of film criticism . these critics were inspired by the contentious nature that siskel & ebert created as they argued across the aisle . though to be fair to both of them , their frustration was usually reserved for one another . the internet age of criticism brought forth a number of changes in the online critical voice , but the one constant that connected them all was indignation .
irvine , calif . – april 25 , 2017 – tech coast angels ( tca ) invested $ 14 . 1 million in a total of 55 companies in a diverse mix of industries in 2016 . tca’s total investment for the year was its fourth highest since the network’s inception in 1997 , and its two largest deals in 2016 were echo labs and movocash – each at over $ 1 million from tca . tca had six exits including five acquisitions ( retrosense therapeutics , wegolook , clearcare , hipmunk , and hitfix ) and one optional exit ( grandpad ) upon receiving strategic investment from acer . this brings the total exits to 68 in the angel network’s history .
a busy day of screenings . busy . watching movies . then mori ' s exhausted ass has to take his dad to meet clint eastwood . mori ' s life is rough , isn ' t it ? just kidding ; i love ya brother . good luck with the new gig . i ' m glad you ' ll be keeping one foot in the aicn nest . i ' m afriad if you come to bnat this year you ' ll have already seen all the premiere screenings ! anyway , i hope you ' ll be there as we ' ve not really formally hung out and i ' d like to shake your hand and congratulate you in person . keep up the good work at the hitfix .
green dot , a leading prepaid financial services company , language weaver , a pioneer in statistical machine translation , and trius therapeutics , a biotech firm developing an oral antibiotic for serious staph infections , demonstrate the wide variety of industries tca invests in . among the new investments in q2 are olfactor , a novel technology for insect repellant and trapping , hitfix , an entertainment news site featuring original content , and vokle , which provides a next generation interactive platform for anyone wishing to reach their audience through live video dialogue . sudek added , “we invite entrepreneurs to visit our website at urltoken where theyll find a description of what were looking for and the simple steps to get ideas in front of tca . were a receptive audience .
the revenant junket happened the other day . tom hardy was available for interviews . but , actually , not really . hitfix’s drew mcweeny was supposed to interview tom and was f - cked over . normally when that happens , we’re too afraid to talk sh - t about the celebrity because we don’t want to be blacklisted by the studios for upcoming opportunities . i’ve written about this many , many times . hollywood crusades for free speech all the time , so long as the free speech is when you only report positively about their projects , and if you don’t , they have no problem with censorship . so , basically , you just have to accept them pissing in your face . and you return to get pissed on , indefinitely .
does that mean harry needs new staff . . ? fly me out to l . a . and i ' ll do it ( of course , one would need an expense account too ! ) . kinda reminds me of that scene in ' talk radio ' where ' michael wincott ' bursts into the studio . . . let ' s hope mori doesn ' t get shot on his way home . ! good luck with whatever you choose to do in the future drew . it ' s been great posting ( usually in agreement ) on the thousands of articles you ' ve written down the years . whatever do at hitfix , it ' ll never be as important as the aicn years ' but i ' m sure you can live with that . up and out . . !
this years investment portfolio represented companies across a broad spectrum of growth industries including technology , biotech and pharmaceutical , social media , financial services , consumer products and green technologies . the companies funded by tech coast angels in 2011 included agilenano , anabios , angstrom pharmaceuticals , inc . , banshee bungee , bethebeast , continental windpower , cosnet , inc . , cyber - rain , define my style , extendcredit , groundmetrics , hitfix , h2scan , llc . , inhance media , jobsync , larada sciences , lendamend , mobile cause , numira bioscience , inc . , olfactor , olive medical , orion data analysis corporation , pharmasecure , phone halo , ranker , rx timer cap , sleepsafe drivers , social rewards , swarmology , virtual metrix , vokle , wispry , inc . , youmail , inc . and yowza .
i didn ' t realize . it was that much more saddening coming at the end of this fantastic review . i ' m sure you ' ll have an official goodbye post at some point . but i ' d just like to echo what other people said , you ' re really the only reason i come here anymore . with you gone , i have none . your well - written and touching reviews always get to me . although i ' m disappointed that you don ' t like forrest gump . i can understand big fish as that movie divided people . but forrest gump ? ? the ones i know that don ' t like it are the smash and bang summer blockbuster types who don ' t have the patience for anything else . but anyway , i hope one day ( when you get bigger ) you will release a book with all your best reviews . good luck at hitfix , i ' ll be visiting regularly just for you !
at the golden seeds summit a panel focused on
building great cultures through dynamic leadership
with barbara mowry , chair of the federal reserve bank of kansas city and ceo of gorecreek advisors , and michael ott , president of the private client reserve of u . s . bank , who also serves as an advisor to the pentagon . other distinguished panelists in attendance included , lisa kassenaar , editor at large of global women ' s coverage at bloomberg news , as well as deirdre naphin who had been a producer at cbs
60 minutes ,
producing notable segments from downton abbey ' s maggie smith to facebook ' s sheryl sandberg . business executives from the media and tech world also discussed innovative business strategies on topics such as ,
monetizing content
with amir akhavan , managing director of jordan edmiston group , david goldberg , co - founder and president of stylecaster , alex jutkowitz , managing partner and founder of group sjr and jen sargent , founder and ceo of hitfix , a leading media company .
one of the nation ' s most opinionated and influential critics , sepinwall is known as a dogged supporter of quality television , proving to be a fierce advocate for shows including
lost ,
the shield ,
breaking bad
and
the wire .
last spring , nbc executives went so far as to credit sepinwall by name for his role in earning a renewal for
chuck .
sepinwall ' s ties with the creative community have led to exclusive and exhaustive interviews with many of the industry ' s most respected show runners , including david simon , matthew weiner , josh schwartz and vince gilligan . when
the sopranos
ended in 2007 , creator david chase granted only one interview and that was to sepinwall .
in addition to his writing and blogging , sepinwall found the time to write
stop being a hater and learn to love the o . c . ,
the seminal chronicle of the first season of fox ' s popular soap .
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alan sepinwall : he changed tv criticism . but can you be a rabid fan and a thoughtful reviewer ?
alan sepinwall changed the nature of television criticism . but can you be both a rabid fan and a thoughtful reviewer ?
alan sepinwall started writing about television in 1993 , as a sophomore at the university of pennsylvania . he stank at it . in 2004 , sepinwall characterized his early work thusly :
misspellings , bad grammar and , even worse , observations that make me cringe and wonder exactly when ( or if ) i stopped being such a dumbass .
he soon outgrew his dumbass ways . by the end of his undergrad years , sepinwall had parlayed his role as the leading nypd blue fanboy of the newsgroup era into a gig as the newark star - ledger ' s tv critic .
[ w ] ithout blue ,
he wrote in 2004 ,
i wouldn ' t have the career or the life that i currently do .
television , and television writing , have transformed since dennis franz ' s bare butt launched sepinwall ' s career . upon nypd blue ' s early ' 90s debut , it was heralded as one of the best shows ever made . in comparison with the sopranos , the wire , and even lost , david milch and steven bochco ' s cops - and - perps procedural now looks prehistoric . today ' s more ambitious shows demand more ambitious commentary . in 2002 , sepinwall wrote his first post - episode sopranos breakdown . this was a new form , a hybrid of the inside - joke - laden episode recaps pioneered by dawson ' s wrap ( which later expanded under the name mighty big tv , then was re - renamed television without pity ) and the nypd blue disquisitions from sepinwall ' s dorm - room days . if you wanted to understand the subtext and symbolism of hbo ' s epic mob series— the long - ago motivation for one of tony ' s murders , the meaning of an end - of - episode quacking sound —you had to read sepinwall ' s sprawling write - ups .
after 14 years at the star - ledger , sepinwall left the paper in 2010 to blog for urltoken . the style of tv criticism he helped invent is now ascendant . gawker , new york ' s vulture , and the onion ' s a . v . club employ teams of recappers to parse the previous night ' s dramas , sitcoms , and reality fare . slate supplements troy patterson ' s criticism with weekly dialogues on shows like lost , mad men , and friday night lights . sepinwall , though , is the acknowledged king of the form . as the a . v . club ' s steve heisler explained last year ,
he ' s an inspiration to tv critics throughout the country . his recaps appear online in record time , typically bursting with incisive commentary and wit .
sepinwall ' s output is also legendary : he ' s currently reviewing between 10 and 15 shows each week , which he says is
a fairly light schedule for me .
( advance screeners help on that score . )
sepinwall - style criticism has obvious strengths . week - to - week coverage reflects how people actually watch their favorite shows—we rehash the best lines , parse the meaning of weighty moments , and anticipate plot twists . at its best , new - school tv writing is brainy and inquisitive , thoughtful commentary borne out of a fanatical attention to detail . but hypervigilant criticism , written by obsessive fans for obsessive fans , isn ' t necessarily an unmitigated force for good . is it possible that today ' s tv writers are sitting too close to the screen ?
television criticism used to be like restaurant criticism : a writer would sample a few episodes and then issue an informed recommendation . today , it ' s more akin to visiting the same restaurant every week , then reporting back on the mood of the wait staff , the condition of the silverware , and what dishes might appear on the new fall menu . in a fantastic a . v . club dialogue about the state of tv criticism , noel murray argues that since weekly critics
aren ' t primarily engaged in telling people whether they should or shouldn ' t watch a show … we get to kick around symbolism , character development , and real - world connections to what ' s on the screen .
rather than tell you what to watch , sepinwall , murray , and time ' s james poniewozik , among many others , validate your interest in the shows you ' re already watching .
poniewozik , who blogs for time at tuned in , says serial dramas like mad men and lost reward weekly coverage more than procedurals ( man , i can ' t believe they solved another one ! ) . sepinwall agrees .
i like ncis … [ but ] i would have nothing to write about it on a weekly basis ,
he says , referring to cbs ' monstrously popular series .
for what i do , there ' s not enough meat there .
sitcoms can also be a challenge—sepinwall admits that his 30 rock reviews have sometimes been just lists of punchlines . still , contemporary comedies like the office , community and how i met your mother give critics a lot more to chew on—recurring jokes , obscure pop - culture references , occasional character development—than , say , golden girls .
no matter the series in question , a typical episode review combines traditional criticism , plot recap , what - will - happen - next punditry , and unadulterated fanboy - ism . there ' s no single formula for how best to combine these four elements . gawker ' s gossip girl recaps seem aimed at a readership that watches the show as a guilty pleasure—the recaps make sport of the show ' s ludicrous plots , then score the characters on their behavior ( - 1 for eric when he
[ g ] ets his hair ruffled by nate like he ' s some sort of fey chipmunk
) . murray , who has covered boardwalk empire , lost , and mad men for the a . v . club , believes a
fairly thorough recap is essential
to jog readers ' memories about what they ' ve seen .
murray sees his role as part critic—what worked , what didn ' t work—and part conversation starter , soliciting opinions from readers on whether a kiss on boardwalk empire was genuinely felt or politically motivated . sepinwall ' s pieces , too , don ' t read as straight reviews . a 1 , 300 - word blog post on a recent friday night lights episode doesn ' t offer a straight - ahead rundown of key moments or a clear - eyed assessment of the show ' s strengths and weaknesses . instead , it ' s an impressionistic take on how a much - beloved show made him feel .
loved the cut from the team doing the war chant on the riggins lawn to them doing it before the quarterfinal game ,
he writes .
easy way to pump me up .
when sepinwall does critique fnl —assistant coach , he says , is
the job that the writers give to characters they don ' t know what to do with
—his observations are buttressed by years of careful attention . he ' s not afraid to reveal his ardor , though , lamenting that the show will
rip my heart out a time or 12 in those [ last two ] episodes . dammit . i wouldn ' t be mad if i didn ' t care , and boy have they made me care over the years .
for the week - to - week critic , fandom is an occupational requirement .
you wouldn ' t commit yourself to writing 24 weekly reviews of a series unless you like it ,
says murray . tv writing has always had a strain of advocacy , with critics frequently campaigning on behalf of low - rated fare . one of the first shows sepinwall championed was 1996 ' s paul haggis - helmed drama ez streets ; it was quickly cancelled . sepinwall ' s campaign to rescue chuck —boosted by social media , his own increasing influence , and the efforts of fellow critics like maureen ryan —was more successful . in an open letter to nbc executives , sepinwall argued that the network could rake in cash by expanding the show ' s existing product - placement deals .
if blatant pimping is the price of continued existence ,
he wrote , chuck ' s writers and fans
are more than happy to pay it .
the show was ultimately renewed , and nbc ' s ben silverman credited sepinwall ( and subway ) for the show ' s survival . while critical distance can be overrated—i ' d prefer to read sepinwall on friday night lights than a writer who doesn ' t care about the show—his role in the
save chuck
movement , as well as a cameo appearance on community , mark him as something other than an objective viewer .
more than any critic , sepinwall reminds me of his frequent podcast companion , urltoken ' s sports guy bill simmons . we read television recaps for the same reason we read about last night ' s game . we want to relive what we ' ve seen through the eyes of an expert—someone who recognizes a callback to season 2 or spots a parallel with the 1967 red sox . sepinwall ' s episode reviews are akin to simmons ' running game diaries . both men are unmindful of word counts , piling on minutiae for their comrades in compulsiveness , and both dispense their knowledge without sacrificing the passion that marks them as fans rather than jaded pros . at the end of his reviews , sepinwall explicitly opens up the floor to his eager commenters—he is a fellow enthusiast , not a guru who imparts wisdom from an exalted perch .
one unavoidable consequence of writing for the web is that you get led around by television ' s most rabid fan bases . the a . v . club ' s recaps of terriers , which was cancelled after one season due to low ratings , reliably generated scores more comments than reviews of the good wife —a show with a larger but less - engaged audience . and given that episode reviews are mostly of interest to hardcore fans , honey - soaked praise attracts more readers than vinegar - y condemnation . blog readers , sepinwall says ,
want you to be a cheerleader for what they ' re a cheerleader for .
indeed , my colleague jack shafer ' s lost - hating rants made him a pariah among the readers of slate ' s tv club .
i stopped by here after every show just to see if anyone had anything interesting to say about it ,
wrote one commenter ,
but i hung out at [ entertainment weekly ] where i found doc jensen ' s unabashed enthusiasm far more entertaining and enlightening than these sour , shallow critiques .
( if a show is absolute dreck , however , hate can be therapeutic for all parties .
toward the end of heroes … [ the recappers would ] just lay into it , and the readers enjoyed that ,
murray says . )
in tv criticism , as in sports , mid - season analysis is also a game of incomplete information . assessing a tv series episode by episode , murray told me , is a bit like
reviewing a book chapter by chapter , or reviewing a movie every 15 minutes .
by the opening credits of next week ' s show , this week ' s deeply held convictions may well be obsolete .