blue man group is a performance art company formed in 1991 .

it is best known for its stage productions around the world .

it combines many different categories of music and art , both popular and obscure in these shows .

blue man group currently has continuing theatrical productions in las vegas , orlando , boston , chicago , new york city and berlin .

in addition to the stage theatre show , blue man group has toured the globe with multiple national and global tours ; been a guest on various tv programs as both characters and performers ; appeared on the norwegian cruise line ship , epic ; released multiple studio albums ; contributed to a number of film scores ; performed with orchestras around the us , and appeared in advertising campaigns .

blue man group was referenced in a story line of the tv series arrested development .

in july 2017 , cirque de soleil purchased the blue man productions for an undisclosed sum .

cirque announced plans to expand blue man group globally and diversify the live entertainment production .

blue man group

parodies blue man group with a similar group titled the
jeff goldbluman group
.
blue man casting ep . iv : a blue hope | storm trooper auditions for blue man group | new york
blue man group have licensed two different musical instruments for kids , manufactured by toy quest , based on existing blue man creations :
blue man group percussion tubes
and
blue man group keyboard experience
. [ 23 ]
check out the instant info box below to visit blue man group’s website , request more information from a group sales rep and connect with blue man group on social media . get more information on blue man group’s group discounts here . blue man group will help you every step of the way once you decide that a las vegas show put on by famous blue man group will be the highlight of your group itinerary .
2011 : making the most significant changes since its opening , blue man group bows its new edition , called
blue man group .
alan ritchson , a blue man and joe jonas at blue man group in monte carlo for “i can do that” on nbc .
blue man group’s finale involves the audience and is fun for all . credit : lindsey best © 2015 blue man productions , llc
- rhett & link join blue man group ( 2014 ) . . . themselves
midi pvc : the signature blue man group pvc instrument shrunk down and electrified .
save up to $ 195 when you purchase 4 tickets to blue man group .
overview mckesson accolo southeastern railway blue man group epitaph records st . louis public radio
blue man group also appeared on episode 7 of season 12 of celebrity apprentice .
members of the
blue man group
are seen in this file photo .
tickets are available online or by phone . book online now using our blue man group promo codes above to save money with these blue man group discount tickets !
guests must check - in with the blue man group vip host at 5 : 00 pm in front of the blue man theater .
cirque du soleil buys blue man group two of the most successful live performance franchises are joining forces . cirque du soleil announced that it is buying blue man group .
the blue men are timeless . they defy the advancement of age . there are no blue babies , blue teens or blue geezers . no blue man group puberty or midlife crisis .
- so it goes ( 2017 ) . . . blue man group ( uncredited )
- bowling in slow motion with blue man group ( 2017 ) . . . themselves
blue man group ' s three is available now ( itunes ) ( amazon ) .
blue man group posing in front of a drumset during a performance in las vegas .
the blue man group also appeared on episode 7 of season 12 of celebrity apprentice .
next month at jccc you can catch the blue man group in action . submitted photo
in 2008 , blue man group performed at the 2008 first robotics boston regional competition .
friedman : so blue man group is teaming up with cirque du soleil . . .
blue man group cast bows after electrifying finale at monte carlo resort and casino . credit : lindsey best © 2015 blue man productions , llc
blue man
redirects here . for the novel by kin platt , see the blue man . for the film , see the blue man ( film ) . for the horse , see blue man ( horse ) .
movie scores mash - up - blue man group - hollywood bowl - sept . 7 2013
“blue man group , ” all music guide , urltoken ( may 26 , 2003 ) .
“the blue man group will keep its autonomy , ” mr . lamarre said . “we’re not going to mix the cirque du soleil brand with the brand of blue man group . ”
blue man group w _ venus hum _ i feel love ( best quality ) . wmv
addresses : office —blue man productions , 599 broadway , 5th floor , new york , ny 10012 . website— blue man group official website : urltoken .
“we are going to keep blue man group as the blue man group , ” lamarre said . “it will not be , ‘blue man group by cirque du soleil . ’ it is important for us to keep that brand as it has been , and keeping the chemistry of its same group of creative partners . ”
blue man group is brought to south africa by big concerts international – a live nation company .
blue man group .
contemporary musicians . . retrieved july 09 , 2018 from urltoken urltoken
scrubs — zach braff approached blue man group to participate in a popular storyline in his show .
since 1991 , the blue man group show has toured 15 countries and reached 35 million fans .
star . parts of the manual are also used in blue man group ' s theatrical shows .
reporter dwyane bevil and i went on the tour with nearly 10 other blue man group fans .
presented by new zealand by blue man productions ltd , and lunchbox theatrical productions ltd blue man group plays at the civic until 5 june . details see auckland live
blue man group performs on its new instrument , the kleinulum , at monte carlo resort and casino . credit : lindsey best © 2015 blue man productions , llc
tim brasil – blue man group is the face of tim brasil , a telecommunications company in brazil .
blue man group received a key to the las vegas strip on monday as it celebrates 25 years .
【strawberry alice】blue man group world tour - shanghai , shanghai culture square , 03 / 12 / 2016 .
one popular part of a blue man group show is using drums full of paint as percussion instruments .
scrubs — zach braff approached blue man group to participate in a popular storyline in his hit show .
the blue man group show combines new instruments , music , video and lighting with iconic blue man vignettes in a theater built to bring the action closer than ever before .
fans may keep up with blue man group through twitter , facebook , instagram or the hashtag # daretolive .
blue man group continues to defy genres , cultures and demographics as it secures its hold on the strip .
tim brasil - blue man group is the face of tim brasil , the largest telecommunications company in brazil .
scrubs ( 2006 ) - zach braff approached blue man group to participate in a storyline in his show .
the group continued our walk down the halls while hearing about the history of the blue man group and looking at rarely seen photos from the past .
best known for its blue man group performances featuring bald percussionists covered in blue body paint , blue man productions will add six permanent shows and two touring groups to cirque du soleil ' s global entertainment empire .
producers : bob boilen , josh rogosin , niki walker ; blue man group producer : anita shah ; audio engineer : josh rogosin ; videographers : niki walker , colin marshall , nick michael , kara frame , claire hannah collins ; blue man group music & creative director : jeff turlik ; blue man group director : david bray ; production assistant : cj riculan ; special thanks : blue man group crew ; photo : claire harbage / npr .
you were with the blue man group . how did you get into that ? what was the lead up to you joining the blue men ?
telemundo’s la voz kids ( july 2016 ) - blue man group performed on la voz kids alongside the top 6 finalists during the live finale . the kids sang “applause” by lady gaga and three blue men and blue man group band members provided the music .
love blue man group - audio is very entertaining and well recorded . sounds great on a good sound system .
the strip’s predominant production company announced today it has acquired blue man group . both brands have a rich history in las vegas , with cirque currently operating seven shows on the strip and blue man group running regularly at luxor .
blue man group is a creative organization dedicated to creating exciting and innovative work in a wide variety of media .
“blue man group can truly integrate a meeting message or business goal into a show and provide a seamless delivery . whether an opening session or a closing night concert – blue man group is a wonderful option for clients . ”
blue man group ' s new music video
the forge
accompanies the album release and showcases a breathtaking new visual aesthetic from the group . it can be viewed on the group ' s youtube channel . for the song
the forge ,
blue man group collaborated with brazilian percussionist marivaldo dos santos .
arrested development — the show approached blue man group about appearing in an episode . the collaboration grew to a popular storyline where tobias longed to be a part of blue man group , and , ultimately , his father - in - law “hid from the law” performing as a blue man in las vegas .
blue man group .
contemporary musicians . . encyclopedia . com . ( july 9 , 2018 ) . urltoken
intel – blue man group appeared in advertisements for the pentium iii , pentium 4 , and centrino line of processors .
blue man group is ranked number 7 , 411 in the overall artist rankings with a total rank score of 87 .
ethan golub is a member of blue man group - and yes , he gets to keep his head of hair .
blue man group uses everyday items to create its percussive sound , and one of the most popular is pvc pipe .
. the record spawned its own 2003 tour , the first headlined by blue man group . the tour deconstructed the traditional
blue man group launched its second tour , the
how to be a megastar tour 2 . 0
, on
in november 2007 , blue man group appeared in an episode of space pirates , a children ' s bbc program .
( 2008 ) . live concert footage from blue man group ' s newest tour . it was released on dvd on
blue man group las vegas goes the extra mile to create an unforgettable group experience that wows everyone at a rate you can afford , starting at just $ 60 .
arrested development — this pop culture favorite approached blue man group about appearing in an episode . the collaboration grew to a popular storyline where tobias longed to be a part of blue man group , and , ultimately , his father - in - law “hid from the law” performing as a blue man in las vegas .
arrested development ( 2004 ) - the show approached blue man group about appearing in an episode . the collaboration grew to a storyline where tobias longed to be a part of blue man group , and , ultimately , his father - in - law “hid from the law” performing as a blue man in las vegas .
blue man group performances are an explosive collision of music , comedy and a whole lot of color . to . . .
in particular , the overall look , feel , flexibility , scalability and ease of customizing personal dashboards appealed to the blue man group’s lead integration team . blue man group’s employees were thrilled with the user - friendly open social platform that socialtext provides .
stick around after the show for a meet & greet and photo opps with the blue man group cast and the band .
blue man group’s style inspires , energizes , motivates and entertains . exploring themes of community , collaboration and creativity , groups have left blue man group’s theaters feeling connected and energized by their shared experience . these themes also play a key role in group bonding and team building activities . whatever the purpose or size of your group , blue man group can accommodate your needs or even customize the show specifically for you , from logo or product integration to audience participation moments .
blue man group : mind blast is a movie starring matt goldman , chris wink , and phil stanton . performance troupe blue man group enter the brain of a socially and creatively congested person , and their presence helps him bring his inside life outside .
blue man group is humor with no redeeming value , and follows in the tradition of the monty python and oliver & hardy .
2000 : elements of the expanded las vegas version of blue man group at the luxor hotel are added into the chicago production .
i had to purchase this cd after i had the opportunity to watch a blue man group performance in a city near me .
numerous iterations of blue man group shows have been done over the years , but this tour blends older and more recent material .
intel - blue man group was featured in intel adverts for the pentium iii , pentium 4 , and centrino line of processors .
two of the most successful live performance franchises are joining forces . cirque du soleil announced that it is buying blue man group .
if you have ever seen a blue man group show in the past you know what a fun experience it can be . with discounts available for children on blue man group shows this is also a rewarding family experience that you can enjoy in las vegas .
when it comes to blue man group ' s instruments , almost everything is made by hand using industrial materials like pvc pipes . we got to see some of the latest creations from the blue man team .
conceptually , china is an ideal destination for blue man group . one of the biggest challenges facing american productions in china is the language barrier , an obstacle that doesn’t exist for blue man’s mostly nonverbal shows .
what are the beats of the day in the life of a blue man .
need help with transportation ? if you don’t want to deal with the hassle of driving , blue man group’s transportation package , available to groups of 100 + , includes great seats at the show and on a bus . blue man group will handle your group transportation to and from monte carlo resort and casino .
described as a comical musical & artistic show featuring lots of audience interaction with a blue - painted cast , blue man group definitely do what they say on the tin .
2004 : the chicago show is updated and gets a new name :
rewired .
everyone still calls it blue man group .
as a kid in providence , rhode island , ethan golub grew to love blue man group and its humorously askew view of life .
the blue man group is an entertainment company formed in 1991 . it is best known for its creative stage productions around the world .
blue man group creates experiences that defy categorization . blue man group is best known for multi - media performances that feature three bald and blue characters who take the audience on a journey that is funny , intelligent , and visually stunning . a live band , whose haunting tribal rhythms help drive the show to its climax , accompanies the blue men .
blue man productions , the blue man group’s company , will retain its current management after the merger , lamarre said . blue man’s 500 or so employees involved in artistic production will join the canadian company’s 4 , 000 - member staff , while the administrative and finance staff might face contractions , he said .
blue man group is best known for their wildly popular theatrical shows and concerts which combine music , comedy and multimedia theatrics to produce a totally unique form of entertainment . the blissful party atmosphere created at their live events has become the trademark of a blue man group experience .
announced in 2009 , blue man group began performing for the first time at sea on norwegian cruise line ' s ship , the norwegian epic . the epic began alternating 7 - day eastern and western caribbean sailings from miami with blue man group shows nightly in july 2010 .
however , blue man group has had its own problems . in 2016 , a musical collaborator since the group’s inception , ian pai , sued blue man for $ 150 million , contending that he had been underpaid for decades . a trial is set to begin in april .
the drum - off event is blue man group’s search for the best drummer . the competition is a way to engage blue man group communities and for cities to showcase local talent . drummers are asked to upload a 1 - to 2 - minute solo jam session to youtube or vimeo with the hashtags # bluemandrumoff and # contest , and then submit a link to the video on the entry form on blue man group’s website . from there , a selection panel made up of blue man group musicians and blue men will select a group of semi - finalists . a group of finalists will then be selected and will perform at the main event where the best drummer will be crowned and awarded .
you don’t always have to fit in . watch artistic director & blue man share his
hopefuls audition for
blue man group
at the briar street theatre on july 10 , 2013 . ( nancy stone / chicago tribune )
when mr . wink was asked what would change about blue man group going forward , he was frank : “hopefully , very little . ”
golub’s favorite part of the show ? getting to interact with audience members who are willing to get caught up in blue man group antics .
announced in 2009 , blue man group began performing for the first time at sea on norwegian cruise line ' s newest ship , the norwegian epic . the epic began alternating 7 - day eastern and western caribbean sailings from miami with blue man group shows nightly in july 2010 .
while the show was available for a few years at the monte carlo resort and casino the blue man group moved their show to luxor in the fall 2015 . the luxor is a familiar home for the blue man group visits where they launched their original live show in vegas .
wink : that ' s an exciting group of people , a giant group that we want to reach .
cirque du soleil has acquired blue man group , combining two of north america ' s more popular live entertainment brands . no financial terms were disclosed for the deal , which results in blue man ' s founders retaining some equity .
“blue man group recording pov , follow up album to grammy - nominated audio , ” ny rock , urltoken ( june 4 , 2003 ) .
blue man group has played to over 25 million people across the world marking it as one of the most successful live experiences in entertainment history .
blue man group performed in star awards 2016 ( show 1 ) in singapore , a special variety programme of prize giving to the singapore artiste .
new york – blue man group will release their third studio album , three , on april 22 , 2016 , featuring 14 new instrumental tracks .
performance troupe blue man group enter the brain of a socially and creatively congested person , and their presence helps him bring his inside life outside .
none of the people who work for blue man group are members of a union . there have been labor actions in toronto and las vegas . in march 2007 the afl - cio placed blue man group on its
don ' t buy list
for union members and their families .
friedman : that ' s chris wink , one of the co - founders of blue man group . he says the big one is china .
for the first time ever , the blue man group is offering a behind the scenes look at the high energy show at universal orlando citywalk .
that might seem obvious to longtime fans of the three - man performance troupe , yet it is worth noting as blue man group thunders toward its 25th anniversary as a production show next month .
nbc’s i can do that ( june 2015 ) - blue man group participated on nbc ' s i can do that on which alan ritchson and joe jonas trained to become blue men .
2016 : blue man commemorates its 25th anniversary with a new album ,
three .
that was in one blue man ' s mouth ) . the manual is narrated by a
part of the blue man group is a kind of homogenous anonymity . there are always three , but does each blue man have a specific motivation or character , or is the idea that they are all sort of , of a piece ?
blue man group can create customized packages for groups of 10 or more . call us at 702 . 697 . 1655 or email lasvegasgroups @ urltoken .
the global smash hit blue man group comes to birmingham for a uk - exclusive limited run of shows between 28 december 2017 - 6 january 2018 .
in the following video , blue man group appears as guest artists performing their
etude for pvc ( pvc iv )
with a japanese orchestra .
announced in 2009 , blue man group began performing for the first time at sea on norwegian cruise line ' s ship ,
epic .
epic began alternating 7 - day eastern and western caribbean sailings from miami with blue man group shows nightly in july 2010 until its close in march 2015 .
, the artistic director of the club , saw their work and commissioned blue man group to create a full - length show . the resulting piece ,
at the grammy awards in 2001 , moby collaborated with blue man group and jill scott to perform his song
natural blues .
[ 11 ]
our tour guide named whitney corralled the group inside the blue man theatre to start the tour about an hour before the show was set to begin .
las vegas ( ktnv ) - blue man group received a key to the las vegas strip on monday as it celebrates 25 years . 25 years ago on nov . 17 , the first blue man group performance took place at the astor place theatre in new york . in honor of the occasion , blue man group is celebrating with a series of special events nationwide . kicking off the celebrations , blue man group at luxor hotel and casino received a key to the las vegas strip from clark county commissioner steve sisolak in a presentation at the blue man theater at luxor hotel - casino . blue man group has performed its award - winning production on the famed las vegas strip for more than 10 , 000 shows . the party continues in times square on wednesday when blue man group’s wax figures make their debut at madame tussauds . the figures will remain for fans to interact with through dec . 24 . on thursday , local governments from locations around the country home to blue man group’s permanent theatrical productions including las vegas , orlando , boston , chicago and new york will all officially declare nov . 17 as “blue man group day” in celebration of the group daring to live in full color for 25 years . in orlando , universal orlando resort will illuminate its iconic entryway arches blue while in las vegas , various mgm resorts international marquees all over the famed las vegas strip will display special celebratory messaging .
) attempting to join the group with little to no luck . the group themselves were featured at least three times .
, used by blue man group in the complex rock tour and the how to be a megastar tours 2 . 0 and 2 . 1 , is a
show with the help of blue man group . they performed a medley of ricky martin ' s
lola , lola
and
la bamba
.
in september 2006 , blue man group sued to have the nlrb ruling overturned . in october , the nlrb filed a petition for enforcement of its order .
the blue man group is an illusive bunch . they don’t speak , they only travel in threes and they catch marshmallows with their mouth from impressive range .
so then you go and you ‘blue man . ’ afterwards , what is the teardown process ?
there are a number of different themes found in various blue man performances . these themes include :
remember that time when you were little and one of your imaginary friends took your hand and led you into a world that looked like yours only brighter ? no ? me neither . that ' s what blue man group is like . blue man group combines music , technology and comedy to create a form of entertainment that defies categorization and appeals to people of all ages . blue man group ' s shows have been described by critics as
innovative ,
energetic
and
wildly entertaining .
but the only way to truly understand blue man group ' s global popularity is to see the show for yourself .
international klein blue , the real color of the blue men . ( photo : wikipedia )
since 1991 , 35 million people have seen blue man group . blue men have popped up for performances in 15 countries and there are permanent blue man group theatrical productions in orlando , las vegas , new york city , chicago , boston , and berlin—and a north american tour and a world tour . let’s just say that it’s easy to get a dose of the socially - conscious blue men these days .
blue man group creates experiences that defy categorisation , taking the audience on a journey that is funny , intelligent and visually stunning . all this culminates in the trademark blue man group finale - a blissful party atmosphere . blue man group is accompanied by a live band whose tribal rhythms help drive the show to its unforgettable climax . blue man group was founded by three close friends chris wink , matt goldman and phil stanton in new york in 1991 . since the group’s inception it has grown to include permanent shows in las vegas , new york , orlando , boston , chicago and berlin , as well as a north american tour and a world tour . beyond the stage show , blue man group has toured the globe with the ‘megastar world tour’ rock concert parody , produced multiple albums , including the grammy - nominated audio , and the recently released three . they have also published their first ever book , blue man world , in october 2016 .
blue man group’s ability to keep the audience thoroughly transfixed and entertained throughout their 90 - minute production is absolutely fantastic . and this is even more impressive since blue man group is performed with no spoken language , relying on an led board , the occasional pre - recorded voice instructions , and mime to live music .
the winning election permitted the employees to start bargaining a contract with blue man productions . after the election , blue man group refused to go to negotiate , arguing that the election was not valid because it did not include a half - dozen musical technicians .
blue man group : tiny desk concert the world - famous entertainers retrofitted their custom - made instruments , confetti cannons , and streamers to fit our tiny desk .
they came , they measured , and they returned to perform a show like no other . it was the great npr tiny desk takeover by blue man group .
the terms of cirque du soleil’s purchase of blue man group were not disclosed , but cirque’s chief executive said the price was in the “tens of millions . ”
the tonight show with jay leno — blue man group appeared on the tonight show numerous times for memorable performances , often including the audience and / or the celebrity guests ( i . e . robin williams , mel gibson , etc . ) . one blue man group episode won an emmy award for the tonight show .
the outsider . blue men always appear as a group of three . this is because not only are blue men viewed as outsiders to the rest of the world , but three is the smallest group possible when endeavoring to create a community . many of the blue man skits involve one of the three blue men performing in a manner inconsistent with the other two .
in a move that brings two large - scale live entertainment brands under the same umbrella , cirque du soleil has acquired blue man productions for an undisclosed sum said to number in the tens of millions of dollars . both cirque and blue man , the company behind new york’s downtown - gone - global blue man group , share a level of international [ … ]
the blue man group has long been known for creating fun and high - energy rhythmic shows . these unforgettable experiences have made their way around the world to broadway , cruise ships and now back to vegas . the blue man group has developed their very own live show that bursts forth with huge color and amazing rhythmic sound .
drumming is clearly an important part of being a blue man . ( gif by hajohinta on tumblr )
wink : they weren ' t looking to cirque du soleil - ify ( ph ) blue man any more than they were trying to blue man - ize ( ph ) their cirque du soleil shows .
one of many exciting new projects in 2016 , blue man group’s three will be available from rhino on cd ( $ 13 . 98 ) as well as digitally . “ giacometti , ” the first single from the new album , is available now as an instant download when pre - ordering three from participating digital retailers or can be purchased separately . a dynamic new video for the song , featuring the latest blue man group instruments and technology can be viewed at blue man group’s youtube channel .
blue man group has received praise from critics across the country . the baltimore sun raves , “blue man group packs a wallop . it’s a big , loud , funny , silly , visually arresting production ! ” the charlotte observer says blue man group is “a hugely entertaining show for anyone ages 9 to 90 . ” the san antonio express - news proclaims it’s “an exhilarating , thought - provoking , laugh - yourself - silly evening of percussion - heavy rock music , comedy and playful commentary . ”
for 25 years , the neon - lit troupe blue man group has drummed its way into the mainstream , from an orlando resort to a luxury hotel in vegas .
blue man group’s first public performance was in 1988 in new york’s central park , where founders stanton , wink and matt goldman staged a “funeral for the eighties” act .
comedy , music and multimedia theatrics – blue man group is an iconic entertainment company with off - broadway roots . the theatrical show has skyrocketed into a vibrant global brand with productions in 11 worldwide locations and has been experienced by more than 17 million people . taking theatrics to another level is a signature component of blue man group’s success .
nbc’s today show ( 2015 ) - blue man group performed on nbc’s today when it was broadcast live from universal citywalk . al roker got on stage helped the blue men fire confetti at the end of the performance .
the show is currently being held at the monte carlo hotel . the mega - resort and casino has almost 3000 rooms . any guests of the hotel are advised to check out the blue man group while they are still performing a show that the group’s founder has described as “over the top” “fun” and “something different” . the blue man group offers discounted unique memories of las vegas that will last a lifetime .
part rock group , part performance art group , the blue man group launched one of the most successful off - broadway shows in new york in the early 1990s . the group’s show , tubes , has since expanded to simultaneous runs in boston , las vegas , los angeles , and chicago , as well as its ongoing run at the astor place theater in new york . although music had always been an integral part of the blue man group’s act ( in which three people painted blue make art with food and blue paint ) , the group did not release its first album until 1999 . a second album followed in 2003 , with more planned under a contract with the atlantic imprint lava records .
in september 2008 , variety reported that the original trio ( matt goldman , chris wink and phil stanton ) would appear in a blue man group imax 3d feature film , to be produced by charlotte huggins . the film , titled blue man group : mind blast , was to be directed by david russo and released by national geographic entertainment .
with the additional blue man group productions added to cirque du soleil ' s shows , lamarre hopes to grow the circus company into a
global leader of entertainment .
although we’d heard the blue man group was a must - see show and we’ve seen the blue man group exhibit at the boston children’s museum , i had never taken the kids because i thought they were too young . turns out , i was absolutely right to wait until the kids were tweens , but it was well worth the wait .
blue man group will rock your world , blow your mind , and unleash your spirit . leave your expectations at the door and let three bald and blue men take you on a spectacular journey bursting with music , laughter and surprises . 35 million people of all ages , languages and cultures know what blue man group is really about . now it’s your turn . dare to live in full color
blue man group will rock your world , blow your mind , and unleash your spirit . leave your expectations at the door and let three bald and blue men take you on a spectacular journey bursting with music , laughter and surprises . 35 million people of all ages , languages and cultures know what blue man group is really about . now it’s your turn . dare to live in full color .
stream audio by blue man group and tens of millions of songs on all your devices with amazon music unlimited . exclusively for prime members . new subscribers only . terms apply .
“the drumming , the luminescence , the shamanic , psychedelic component — that was a response to the modern age , ” says wink , co - founder of blue man group .
in paint , attaching him to a pulley , and swinging him against a large canvas . finally , blue man group performed their popular
spin art / marshmallows
skit .
the awe - inspiring blue man group is bringing their colorful antics to honolulu , hawaii ! the high - octane theatrical performance is something you don ' t want to miss , featuring comedy , innovative multimedia techniques , experimental music and more ! so if you ' re already planning a vacation to honolulu , why not include the blue man group in your plans ? buy your blue man group tickets from stubhub online today and get ready to see a great event that you ' ll be talking about well after it ' s over .
beyond the stage show , they are grammy - nominated recording artists , known for their contributions to various film and tv scores and multiple blue man group albums , including their most recent , three . their “megastar world tour” rock concert parody played arenas across the globe . the group’s recently published first - ever book , blue man world , is a visually stunning anthropological exploration of the curious bald and blue character .
there are a number of different themes found in various blue man performances . these themes include : [ 12 ]
wink described the inspiration for the blue man group’s foray into rock to steve hochman in the los angeles times : “the blue man was telling us he was ready to take a look at rock ‘n’ roll . we started thinking about the rock concert , the blue man’s take on the rock concert . we take [ rock concert conventions ] and turn them on their head , make them almost mechanical . ”
the whole family loved blue man group . my kids were exhilarated by the show and it was the perfect theatre experience for their grandmas as well . great family fun .
audio ( 1999 ) - blue man group ' s first album is certified gold ( 500 , 000 units ) and was nominated for the grammy award for best pop instrumental performance .
the creative collective at blue man group at monte carlo resort and casino celebrates the latest evolution of their live show that bursts with fresh color and vibrant sound . the updated show combines new instruments , music , video and lighting with the group’s iconic vignettes , all designed to create a euphoric experience . the result is inventive , thought - provoking , humorous and presented in that one - of - a - kind blue man group style .
boston and orlando both started the ball rolling four years ago with the first blue man group drum - off events . the success , excitement and support of the communities surrounding these events led blue man group las vegas to host their first - ever drum - off last year at downtown container park with special guest judge ronnie vannucci jr . of rock band the killers .
going to the blue man group performance was the most fun my family has had in ages , and that’s really saying something , because we’ve been doing whole lot of fun springtime activities in boston lately . during the blue man group show , we laughed until we were blue in the face ( ha ) and a week later , my kids haven’t stopped talking about how cool it was . keep reading to find out why we think blue man group is a winner , plus what to expect if you decide to go , things to be aware of when taking your kids , and a few bonus tips .
most ideas do not start out as revolutionary , and blue man group was no exception : blue man group evolved . the basis of any brand is authenticity– according to co - founder matt goldman , “knowing who we are and who we aspire to be , has remained a core objective of our company over the course of our lifespan . ” this workshop offers a look at the vital ways blue man has consistently reinvented themselves while remaining consistent and committed to the quality of their brand .
cirque du soleil , the canadian global entertainment company famous for its flashy , circuslike shows announced thursday that it had acquired the new york - based blue man group , a stage production company known for the blue face paint its performers wear .
special thanks to blue man group’s intranet integration team : moji shabi , christian chenier , corey phillips , tom kingsley , kristin tomaiolo , max frey , tahra millan , and stephen elms .
in september 2008 , variety reported that the original trio ( matt goldman , chris wink and phil stanton ) would star in a blue man group imax 3d feature film , to be produced by charlotte huggins . [ 9 ] the film , titled blue man group : mind blast , was to be directed by david russo and released by national geographic entertainment . [ 10 ]
when we first began creating performances centered around this innocent , curious character called blue man , we never dreamt where he would lead us ,
remarked chris wink , co - founder of blue man group .
we are thrilled to celebrate our 25 th year with fans around the world .
about blue man group in 2016 , global entertainment phenomenon blue man group celebrates 25 years of living in full color with a series of new projects and appearances . the company is best known for the award - winning blue man group show , performed in 15 countries and seen by more than 35 million people worldwide since 1991 . a dynamic combination of music , comedy and technology , the show appeals to a broad range of age groups and cultural backgrounds . it is continually refreshed with new music , fresh stories , custom instruments and state - of - the - art technology .
since blue man group’s adoption of the socialtext solution , internal communications , productivity and collaboration have all increased . the shiznet has become the central point from which all activity and information flows , providing a channel that connects employees to each other , leverages resources and assets in the most convenient way and fosters the creativity and innovation that is so much a part of blue man group’s lifeforce .
blue man group’s new campaign message isn’t inspired by a certain popular 90’s sketch comedy show ; it is , rather , a celebration of the silent yet frenetic troupe’s 25 years of live performances .
new members of the group spend two months training in nyc , not merely learning routines but also taking “master classes” on how to think and move . they also perform regularly at blue man group’s home base , the 300 - seat off - broadway astor place theater .
“it’s part of the new strategy for cirque du soleil to diversify our content , ” cirque du soleil ceo daniel lamarre told variety . “like cirque , blue man group has developed their own creativity , their own niche and their own brand , but we thought that the blue man group brand was underdeveloped . with our marketing machine and our network of promoters around the world , we can really , really expand their brand . ” ( the cirque and blue man brands will remain separate , he added . )
clothing . in action , the blue man does not speak and his face is usually expressionless , although suggestions of curiosity , surprise , wonder , chagrin , etc . are sometimes visible . the blue man does not communicate through speech or broad
priscilla , queen of the desert - - the musical will take the place of the blue man group show that has played on the norwegian epic since it ' s debut in 2010 . norwegian epic ' s march 29 departure will be its last to feature the blue man group . the cavern club is going into a space that until now has been a jazz club called fat cats .
about blue man group blue man group has performed on five continents and has been seen by more than 25 million people around the world . the company has permanent , sit - down productions in berlin , boston , chicago , new york , las vegas , and orlando as well as popular north american touring show and tailored - made show on the norwegian cruise lines ship , the epic .
the outsider . blue men always appear as a group of three . this is because not only are blue men viewed as outsiders to the rest of the world , but three is the smallest group possible wherein there can be a subgroup of more than one as well as a subgroup of one , the outsider . many of the blue man skits involve one of the three blue men performing in a manner inconsistent with the other two .
tickets for blue man group ' s world tour are on - sale now and can be purchased at urltoken . initial dates are as follows , with additional cities and countries to be announced soon :
blue man group performing on america ' s got talent season 7 finale . ultimate dance party . i do not own any material seen in this video , it is all copyright their respected owners .
“the blue man group performance , with its creative , non - verbal approach was an excellent program that helped teach mcdonalds’ managers about the roles communication and human interaction play in a successful business . ”
what began as an experimental performance - art trio 14 years ago in the east village has slowly grown into a small global empire . there are now
blue man group
shows in manhattan , chicago , boston , toronto and berlin . today , blue man theater , a 1 , 760 - seat complex , is to open at the venetian hotel in las vegas , where the group has previously performed at the luxor hotel .
the stage at the venetian is more than five times the size of the entire theater in new york ,
matt goldman , a founder of blue man group said . he was referring to the 298 - seat astor place theater where
blue man group
has played since 1991 .
it ' s massive .
next month , the blue men will begin playing on the west end in london .
with the acquisition of blue man group , cirque du soleil is looking to expand its audience pool . blue man group currently has six productions stationed in new york , boston , las vegas , chicago , orlando and berlin and two touring productions roving around north america and the world . the company was owned by its co - founders chris wink and phil stanton and the gf capital private equity fund .
1997 : the blue man group transforms the lobby of the briar street theatre and adds a chicago company to its new york and boston lineups . the show is titled
tubes
( although everyone calls it blue man group anyway ) . goldman , stanton and wink , the original blue men , perform at the chicago opening and for the first few months . the tribune ' s richard christiansen calls the show
a perfect entertainment for the 1990s .
of the three blue man group founders , goldman now is focused on running the blue school , a private k - 8 school in lower manhattan whose stated mission is to “reimagine education for a changing world . ” stanton and wink are co - ceos of blue man productions , the privately held parent company of the show . they spoke with billboard about how these performance artists have turned their world - - and ours - - neon blue .
the outsider . blue men always appear as a group of three . this is because [ 12 ] not only are blue men viewed as outsiders to the rest of the world , but three is the smallest group possible wherein there can be a subgroup of more than one as well as a subgroup of one , the outsider . many of the blue man skits involve one of the three blue men performing in a manner inconsistent with the other two .
phil stanton chuckles when he reflects on the blue man phenomenon . “it’s one of the only , truly sort - of anonymous success stories in entertainment . ” but whatever it is that captivates audiences , there’s one thing for certain—blue man is never stagnant .
cimbalom : an old hammered chromatic string instrument from hungary that we gave a plywood update to . it ' s normally played gently with soft mallets , but blue man group hits it aggressively with drumsticks .
blue man group is a show that people will definitely consider revisiting because the nature of its format guarantees a very different show every night , which is highly dependent on audience reaction and individual crowd participation .
these new sounds join the clear influences from the group’s constantly evolving , legendary live show , as well as unique blue man performances at events like brazil’s carnaval , coachella and the summersonic festival in tokyo .


driven media ( or a branded vehicle ) is the practice of covering or wrapping any vehicle in vibrant , custom-designed vinyl sheets , turning a vehicle into a mobile billboard .

it can also be defined in general terms as a medium that is stimulated by some type of driver , as in a debt economy , where the medium is all markets and its driver is what a participant owes to another participant , or fear propaganda , where the medium is the message and its driver is a disinformed emotion .

the purpose of this is to provide advertising impressions .

popular vehicle choices are the mini cooper , smart fortwo , nissan s-cargo , and myers motors nmg .

in the uk , driven media can most commonly be seen on taxis and buses .

driven media

you’re a media agency or outdoor specialist looking to create campaigns for your clients .
just over two - thirds of companies ( 68 per cent ) are taking a more joined - up approach to media planning as a result of media convergence , research from mediaocean and econsultancy has found .
cmos ranked social media as the most effective media investment , rating it as the top driver for brand awareness surpassing digital and traditional advertising and search . high performing marketing organizations that use attribution models to maximize and unlock the value of social media channels were 10 percent more effective at using social media to drive brand awareness , over 9 percent more effective at generating customer engagements and over 9 percent more effective at obtaining prospective customer responses .
astoundingly , high performing cmos are 50 percent more effective at determining the impact of offline and online media , as well as emerging media types , device types and non - media factors ( e . g . weather , traffic , economy ) on marketing performance and growth than their cmo counterparts . fifty - two percent of high performing marketers adopted people - based targeting to incorporate more data about media , touch points and deliver higher levels of transparency , attribution and connection to financial outcomes .
the acnielsen hong kong homescan panel captures actual consumer purchase information via a permanent , syndicated and representative sample of a studied universe . in july of 2003 acnielsen administered a self - completed media habits questionnaire to its entire panel in the interest of examining the effectiveness of various media in reaching early users of a new shampoo . this case study highlights that the media habit data , when superimposed on the category behavior data of the same respondents , can provide rich insights on the media behavior of groups exhibiting a certain category behavior pattern .
however , 84 per cent of agencies felt that clients had a limited understanding of the impact of changing media consumption habits on their business .
the research highlights that the highest performing marketers ( those that exceeded their growth plans by over 25 percent ) are more data - driven and effective in the way they measure and manage marketing performance . cmos are far more confident in their media allocation decisions , forecastability and impact on sales , particularly offline sales attribution . amidst the current downward industry trend in marketing budget cuts , leading cmos advise spending aggressively on marketing measurement rather than trimming it in order to achieve greater media effectiveness and efficiency .
it was also found that over half ( 59 per cent ) of companies say that media convergence has resulted in higher budgets for digital at the expense of offline budgets .
high performing marketers were significantly more data - driven in their approach to measuring , optimizing and reallocating their offline and online investments . those marketers built significantly ( 27 percent ) larger internal staff dedicated to marketing performance measurement . over a quarter of the highest performing marketers are investing over 10 percent of their working media budget on performance measurement and analytics – three times the level of the rest of the sample . these trailblazers are 3 times more likely to say they will beat their sales targets by 25 percent or more .
the research , which included in - depth interviews with 13 agency and cmo executives and an online survey amongst 150 agencies , found that agencies believe convergence delivers tangible return on investment ( roi ) ; with 60 per cent believing it delivers more measurable campaign effectiveness , and 41 per cent stating it has driven direct sales uplift .
around a third ( 31 per cent ) of the agencies surveyed noted that their clients were actively restructuring their organisations to manage their integrated campaigns more effectively , while 73 per cent of agencies believe a siloed organisational structure is preventing clients from taking a more integrated approach to media planning .
the methodology looks quite similar to the one that michal kosinski once developed . cambridge analytica also uses , nix told us ,
surveys on social media
and facebook data . and the company does exactly what kosinski warned of :
we have profiled the personality of every adult in the united states of america—220 million people ,
nix boasts .
linus gregoriadis , research director for econsultancy , added : “this study makes two things clear . first , marketers are shifting their working models dramatically to adjust for the new media consumption . second , many marketers still aren’t sure how they’ll keep pace with the change . we’re happy to have shed some light on what the smartest marketers are doing to transform with the times . ”
if you share your content on social media , monitor the traffic that comes through that source and how it behaves by utilizing utm parameters that are linked to your analytics account . keep track of how people are responding to your content by paying attention to audience follower growth and the amount of likes , shares , comments , and retweets on each of your pieces of content .
the copywriting portion of content marketing is the fun part , but in order to truly get the most out the content you produce it’s vital that you begin thinking about how effective your content is analytically . a truly effective content marketer combines both the creative and analytical aspects of proper content marketing to produce engaging , hard - hitting copy that is backed by significant amounts of quantitative research to inform what is being discussed . the following are some of the most important elements of proper data driven content marketing to keep in mind to help give your content marketing program a substantial edge over your competition .
on november 9 at around 8 . 30 am . , michal kosinski woke up in the hotel sunnehus in zurich . the 34 - year - old researcher had come to give a lecture at the swiss federal institute of technology ( eth ) about the dangers of big data and the digital revolution . kosinski gives regular lectures on this topic all over the world . he is a leading expert in psychometrics , a data - driven sub - branch of psychology . when he turned on the tv that morning , he saw that the bombshell had exploded : contrary to forecasts by all leading statisticians , donald j . trump had been elected president of the united states .
on the same day , a then little - known british company based in london sent out a press release :
we are thrilled that our revolutionary approach to data - driven communication has played such an integral part in president - elect trump ' s extraordinary win ,
alexander james ashburner nix was quoted as saying . nix is british , 41 years old , and ceo of cambridge analytica . he is always immaculately turned out in tailor - made suits and designer glasses , with his wavy blonde hair combed back from his forehead . his company wasn ' t just integral to trump ' s online campaign , but to the uk ' s brexit campaign as well .
pretty much every message that trump put out was data - driven ,
alexander nix remembers . on the day of the third presidential debate between trump and clinton , trump ' s team tested 175 , 000 different ad variations for his arguments , in order to find the right versions above all via facebook . the messages differed for the most part only in microscopic details , in order to target the recipients in the optimal psychological way : different headings , colors , captions , with a photo or video . this fine - tuning reaches all the way down to the smallest groups , nix explained in an interview with us .
we can address villages or apartment blocks in a targeted way . even individuals .
hillary clinton , on the other hand , relied heavily on the legacy of the first
social - media president ,
barack obama . she had the address lists of the democratic party , worked with cutting - edge big data analysts from bluelabs and received support from google and dreamworks . when it was announced in june 2016 that trump had hired cambridge analytica , the establishment in washington just turned up their noses . foreign dudes in tailor - made suits who don ' t understand the country and its people ? seriously ?
surf a little the key to ensuring that what you’re writing is engaging is making sure that you’re staying on top of trends in your industry , and being aware of what your audience finds valuable . a fairly simple way to do this is to monitor social media conversations on twitter and facebook to stay abreast of news and developments . regularly check industry news outlets and the social profiles of industry influencers to see what “hot topics” are circulating amongst your audience . the content you create should offer some fresh perspective or an appropriate response / reaction to the particular topic .
“the unfortunate and inaccurate title of ‘non - working media’ in many marketing budgets is leading to continuing reductions in these expenditures . that is exactly the wrong outcome as measurement and data expenditures actually make the entire marketing investment more effective and efficient , ” said tony pace , former subway cmo and marketing accountability standards board chair . “marketers need to start thinking about the data they collect on their marketing efforts as a line item on the balance sheet and use it to fuel further marketing growth . it’s oxymoronic to think you can cut non - working dollars and reallocate it to working - dollars to achieve higher marketing performance . ”
just how precisely the american population was being targeted by trump ' s digital troops at that moment was not visible , because they attacked less on mainstream tv and more with personalized messages on social media or digital tv . and while the clinton team thought it was in the lead , based on demographic projections , bloomberg journalist sasha issenberg was surprised to note on a visit to san antonio—where trump ' s digital campaign was based—that a
second headquarters
was being created . the embedded cambridge analytica team , apparently only a dozen people , received $ 100 , 000 from trump in july , $ 250 , 000 in august , and $ 5 million in september . according to nix , the company earned over $ 15 million overall . ( the company is incorporated in the us , where laws regarding the release of personal data are more lax than in european union countries . whereas european privacy laws require a person to
opt in
to a release of data , those in the us permit data to be released unless a user
opts out .
)
written by a network of activists , writers , and academics from strike debt , the debt resisters’ operations manual reveals how the predatory debt system works to increase inequality , undermine democracy , and ruin lives . it provides detailed strategies for fighting common forms of debt and lays out an expansive vision for a societal movement of debt resistance . the full text of the manual is available here for free .
that debt is neither inevitable nor ethical is one of the powerful assertions of strike debt , whose brilliant manual is both a practical handbook and a manifesto for a true debt jubilee : an economic rebirth in which the indebted are freed and financial institutions are reinvented . it ' s a stunning intersection of ferocity ( against the debt industry ) and compassion ( for the people whose lives are broken by debt ) . in years to come , we may look back on it as a landmark in social transformation ; right now it is both useful and exhilarating .
the impact of the neoliberal assault on the u . s . population in the past generation has rightly been designated a ' failure by design . ' this failure is sharply class - based - for the designers it has been a grand success , and a failure for most of the rest . the same is true of debt . that sets two tasks for those who care about the health of the society : change the design , and find ways to cope as effectively with the failures it imposes . this valuable monograph by strike debt provides a good guide to undertake both .
this manual is a practical guide that will aid anyone who is struggling with debt . but even more important , it is a political guide that illuminates the myriad kinds of debt relationships that define our society and helps us imagine how we can begin to organize collectively against debt .
the debt resisters ' operations manual is a powerful tool for resistance and creation . it shows how we can say ' no ! ' to debt - resist and refuse - while at the same time opens the possibility of alternative ways of relating and creating real value together - based on solidarity and care .
the debt resisters ' operation manual is a sober , practical book that will save its readers much money and many sleepless nights . at the same time it is a visionary text that goes into the bowels of the debt machine to chart a collective way out of the state of debt - induced indentured servitude that millions of americans face . it is the new debt resisters ' movement ' s opening challenge to wall street that is making the bankers anxious . get a copy and join the movement .
the debt resisters ' operations manual is a guide for every debtor living in the united states . given that more than 75 % of american households are in debt right now , its relevance cannot be overstated . the manual is ambitious in subject matter but grounded in tone : plain and clear english is the best weapon if we want to understand the deliberately over - complicated debt economy .
html public
- / / w3c / / dtd xhtml + rdfa 1 . 0 / / en
urltoken
join us in our fight against the pernicious culture of fear and creeping authoritarianism .
our coverage alternet has initiated our fear coverage with a flurry of articles , which is a good start . but there is so much more to do . we need your help to move forward over the weeks and months ahead . please make a contribution today . everyone who makes a financial contribution * to our annual spring fundraising campaign will receive our new e - book , fear in america : the biggest threat to our democracy .
don ' t let big tech control what news you see . get more stories like this in your inbox , every day .
p . p . s . for contributors : we will email you to link to the ebook as soon as it is finished . . . within 10 days for sure .
the uk’s major road network is one of the most densely populated highways in the world .
you’re interested in becoming one of our haulage partners and host advertising on your fleet .
advertising with drivenmedia is easy . simply confirm that you’d like to advertise nationwide , or which specific area you’d like to cover . once we know how long you’d like your advertising campaign to run for , we’ll take care of the rest .
notice truck adverts when they are on display . over 35 of them research the adverts after .
can remember a specific campaign , weeks after seeing it . this makes truck advertising 100 times more impactful than other marketing options .
consider a company to be more reputable and trustworthy after seeing a truck advertisement , and are more likely to make a purchase from them as a result .
respond to additional literature and advertising from a company , after being exposed to their truck advertising campaign .
we used drivenmedia to help us promote our small business saturday event in derby . we had never used truck advertising like this before , yet we saw 20 of all ticket sales converted whilst the truck was in circulation around derby . we will definitely be using drivenmedia again to promote similar events and services .
advertising with drivenmedia has been very effective for the college of business , we find the monthly gps both useful and fascinating . we can match new enquiries from locations our truck has been over the last 24hours .
hello and welcome to overdrive , a program that practices what it preaches , most of the time , on the subject of cars and transport . i’m david brown and in this program , we look at news stories with david campbell including : tesla ute porsche smashes all - time
recently a lloyds auction for classic motorcars sold among other things a ford falcon gt ho for over a million dollars . some may ask why but nonetheless that’s the big news , but a critical element of that auction was a 1964 honda s 600
a conversation with professor david hensher as part of a podcast series for the university of sydney institute of transport and logistics studies ( itls ) , david brown had a conversation with professor david hensher the founder and director of the itls . the subject was on
welcome to overdrive , a program that proudly gives you the alternative facts to all aspects of motoring and transport . i’m david brown and in this program , we look at news stories with including : toyota gazoo racing wins at le mans toyota confirms super sports
the event , now known as pikes peak international hill climb , is the second oldest motor racing event in america behind the indianapolis 500 . it is a hill climb in every sense of the word as long as you don’t think a hill as a
hello and welcome to overdrive , a program that ponders the philosophical and the practical aspects of motoring and transport . i’m david brown and in this program , we look at news stories with including : musk company to build chicago - to - o’hare express transport acciona 100 %
overdrive : cars , transport & culture a weekly radio program featuring motoring & transport news from australia & around the world , road tests , feature interviews and quirky stories . overdrive is broadcast across australia . hosted by motoring broadcaster david brown with regular contributors errol smith , david campbell , brian smith , paul murrell and brent davison .
interview with ron goodman . aussie class win in # porsche 356 against american big $ at leguna seca @ andersonknight urltoken
@ kiaaustralia # stinger - stylish car with some raunchiness . can it fill the gap that commodore and falcon have lef… urltoken
@ audiaustralia road test of latest # q5 and # sq5 suvs . quiet , smooth , great awd system . more car like than ever . … urltoken
latest insights , case studies and news from agencies , tech vendors , freelancers and other organisations .
the enhanced personalisation potential of online channels sees agencies expecting to deliver more targeted messaging on behalf of clients ( 61 per cent ) , while 60 per cent of respondents expected their clients to see more customer interaction online .
sarah lawson johnston , mediaocean managing director for uk & ireland , said : “convergence is delivering greater transparency in both data and analytics , however marketers are struggling to grapple with how they’ll handle the last mile of breaking down siloes . this study gives answers to what’s being done . ”
“clients should be leading the strategy . it’s in our interests as companies to take the message to customers and do it in the best way possible , ” said kristof fahy , cmo of william hill . “agencies are there to help you . i want agencies to bring me the little things that are interesting . most marketers i meet are avid consumers of blogs , always on the lookout for the next trend and this is something the agency partners should be doing and bringing to us . ”
mediaocean and econsultancy will share the full research results at a live event in london on 14 november .
build your marketing knowledge by choosing from daily news bulletins or a weekly special .
hit the c - suite spot . 75 % of the drum magazine readership are senior management or above .
© carnyx group ltd 2018 | the drum is a registered trademark and property of carnyx group limited . all rights reserved .
there’s no question that producing a well strategized and maintained content stream is crucial for the success of any digital business . the benefits are numerous and include everything from an increase in visitor engagement onsite , improved search engine rankings through seo , and if your content marketing initiatives are done correctly , the establishment of a “sticky” factor that keeps people coming back to your site .
leverage google trends as a tool for your research efforts to see what terms and trends are significant in searches and just how many people are expressing interest in these terms . the tool also allows you to see a forecast for any given term and topic allowing you to gauge the projected amount of interest users will have in this subject as time progresses . build this data into your planning phase so that you can identify which topics and subjects users are seeking to learn the most about , and ultimately allow it to help you define what your content should be related to and how effective it will be in providing value to readers . the content you create should always be substantiated by correlating data so that you know your efforts aren ' t going to be useless . to highlight the benefits of utilizing google trends , consider the idea of a relatively new subject within your space and perhaps there isn ' t a lot of existing content on it . take a look at google trends to see if this subject may gain traction within the next few months , allowing you and your organization to get an edge over competition , and be one of the first to provide insights on the topic of interest .
keyword research once you have a relevant topic , you’ll want to do your site a favor by ensuring that the final product benefits your search engine rankings and is easily accessible to users . to do this , create content that contains keywords appropriate to the article topic as well as your business’ products or service offerings . a great tool for this is google keyword planner . the goal here is to find keywords that have a high monthly search volume mixed with low competition , which greatly improves the chances of your content appearing prominently on the search results page when a user searches for the particular set of terms or keywords that you’ve identified . these keywords cannot simply be plugged into your content in any way possible , but instead should be naturally occurring in a way that provides an excellent and relevant user experience while simultaneously giving you as much seo value as possible .
hopefully you’re using a tool like google analytics on your website to help you monitor your site’s performance . if so , allow a week or so to pass after posting your content to allow data about how users are interacting with your content to aggregate . once you do , dig through the following metrics to analyze the performance of your content and it’s effectiveness in reaching the goal of the content . identify what types of content is repeatedly producing the best results , and what content could use some improvements , is one of the best ways you can enhance your seo by using data to drive your content marketing initiatives .
while it shouldn’t be the only metric that informs whether or not your content marketing initiatives are successful , page views are a solid metric that can be extremely helpful when it comes to comparing different pieces of content . it will inform you about what your audience is interested in and also help you identify what pieces of content are the most important on your site for generating traffic .
you’ll want this as low as possible , as it indicates the content was engaging enough to send people elsewhere through the site . remember that if you’re posting content on a blog a bounce rate at or just slightly below 90 % is perfectly normal .
these metrics are tied to bounce rate , and reiterates a visitor’s engagement with the content . the longer the average time is that users are interacting with your content the more likely they are to be finding that content helpful .
looking at these two metrics for the overall site will give you a good idea of how effective the content you’re producing is to the overall user experience , and how extensively users are engaging with your website as a whole as a result .
with data backing what you produce , you can work on continual topic optimization and mold your content program into a tool that cannot only increase your business’ success in terms of online traffic and sales , but also position you and your team as thought leaders in your respective industries . by utilizing tools and programs that allow you to optimize your content , and then examining what’s working and what’s not , you can proactively develop a content program that is tailored to most closely fulfill the needs of your audience , and significantly improve rate that your business grows .
brian is a marketing manager born and raised in nyc . in between bouts of saving the world with his superhero team , he likes to write and eat pizza .
september 12 , 2017 ( sterling , va . ) – neustar , inc . , a trusted , neutral provider of real - time information services , today released the findings of a marketing accountability report in collaboration with the forbes cmo practice . an analysis of over 800 cmos showed that high performing marketing organizations see measurement as a real driver of short - and long - term financial success : 5 percent improvement in marketing investment performance and 7 . 5 percent better business growth outcomes versus average performers .
“analytics need to be at the heart of every marketing organization . i established this in my first 100 days to set the expectation for the relationship for the leadership team and the tone of every conversation going forward , ” said denise karkos , cmo , td ameritrade . “to make this happen , my first priority was to build a world class analytics team . we brought in marketing mix model and a range of partners to build an analytics foundation that demonstrates where marketing is contributing incremental growth . ”
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as marketers find more innovative ways to attract audiences , video has become a meaningful part of the strategic conversation .
video marketing is long past the status of an
up - and - coming
tactic . it ' s here , and it ' s an increasingly powerful way to communicate your brand story , explain your value proposition , and build relationships with your customers and prospects .
the most recent statistics show that video content isn ' t just effective - - the demand for it is growing at an impressively rapid pace . did you know , for example , that
to learn more about how video marketing can help convert customers and increase engagement with your brand , check out the infographic below from vidyard ( and for even more information , check out its video in business benchmark report ) . it breaks down 16 compelling video marketing statistics in the context of viewing platforms , distribution channels , business video consumption habits , and more .
want more tips for creating videos ? check out these promotional product video examples .
editor ' s note : this post was originally published in august 2015 and has been updated for accuracy and comprehensiveness .
how cambridge analytica used your facebook data to help the donald trump campaign in the 2016 election .
according to facebook , aleksandr kogan lied about deleting data that he obtained from a facebook personality test and improperly passed it to third parties . as we and others have reported , cambridge analytica ultimately partnered with the donald trump campaign to leverage the data of millions of facebook users to target them with advertisements and campaign material . the original investigation into cambridge analytica , published on motherboard in january 2017 and in german in das magazin in december 2016 , follows below .
for a long time , kosinski watched the trump victory celebrations and the results coming in from each state . he had a hunch that the outcome of the election might have something to do with his research . finally , he took a deep breath and turned off the tv .
of these three players—reflective kosinski , carefully groomed nix and grinning trump—one of them enabled the digital revolution , one of them executed it and one of them benefited from it .
anyone who has not spent the last five years living on another planet will be familiar with the term big data . big data means , in essence , that everything we do , both on and offline , leaves digital traces . every purchase we make with our cards , every search we type into google , every movement we make when our mobile phone is in our pocket , every
like
is stored . especially every
like .
for a long time , it was not entirely clear what use this data could have—except , perhaps , that we might find ads for high blood pressure remedies just after we ' ve googled
reduce blood pressure .
on november 9 , it became clear that maybe much more is possible . the company behind trump ' s online campaign—the same company that had worked for leave . eu in the very early stages of its
brexit
campaign—was a big data company : cambridge analytica .
to understand the outcome of the election—and how political communication might work in the future—we need to begin with a strange incident at cambridge university in 2014 , at kosinski ' s psychometrics center .
psychometrics , sometimes also called psychographics , focuses on measuring psychological traits , such as personality . in the 1980s , two teams of psychologists developed a model that sought to assess human beings based on five personality traits , known as the
big five .
these are : openness ( how open you are to new experiences ? ) , conscientiousness ( how much of a perfectionist are you ? ) , extroversion ( how sociable are you ? ) , agreeableness ( how considerate and cooperative you are ? ) and neuroticism ( are you easily upset ? ) . based on these dimensions—they are also known as ocean , an acronym for openness , conscientiousness , extroversion , agreeableness , neuroticism—we can make a relatively accurate assessment of the kind of person in front of us . this includes their needs and fears , and how they are likely to behave . the
big five
has become the standard technique of psychometrics . but for a long time , the problem with this approach was data collection , because it involved filling out a complicated , highly personal questionnaire . then came the internet . and facebook . and kosinski .
michal kosinski was a student in warsaw when his life took a new direction in 2008 . he was accepted by cambridge university to do his phd at the psychometrics centre , one of the oldest institutions of this kind worldwide . kosinski joined fellow student david stillwell ( now a lecturer at judge business school at the university of cambridge ) about a year after stillwell had launched a little facebook application in the days when the platform had not yet become the behemoth it is today . their mypersonality app enabled users to fill out different psychometric questionnaires , including a handful of psychological questions from the big five personality questionnaire (
i panic easily ,
i contradict others
) . based on the evaluation , users received a
personality profile
—individual big five values—and could opt - in to share their facebook profile data with the researchers .
followers of lady gaga were most probably extroverts , while those who
liked
philosophy tended to be introverts .
kosinski had expected a few dozen college friends to fill in the questionnaire , but before long , hundreds , thousands , then millions of people had revealed their innermost convictions . suddenly , the two doctoral candidates owned the largest dataset combining psychometric scores with facebook profiles ever to be collected .
the approach that kosinski and his colleagues developed over the next few years was actually quite simple . first , they provided test subjects with a questionnaire in the form of an online quiz . from their responses , the psychologists calculated the personal big five values of respondents . kosinski ' s team then compared the results with all sorts of other online data from the subjects : what they
liked ,
shared or posted on facebook , or what gender , age , place of residence they specified , for example . this enabled the researchers to connect the dots and make correlations .
remarkably reliable deductions could be drawn from simple online actions . for example , men who
liked
the cosmetics brand mac were slightly more likely to be gay ; one of the best indicators for heterosexuality was
liking
wu - tang clan . followers of lady gaga were most probably extroverts , while those who
liked
philosophy tended to be introverts . while each piece of such information is too weak to produce a reliable prediction , when tens , hundreds , or thousands of individual data points are combined , the resulting predictions become really accurate .
kosinski and his team tirelessly refined their models . in 2012 , kosinski proved that on the basis of an average of 68 facebook
likes
by a user , it was possible to predict their skin color ( with 95 percent accuracy ) , their sexual orientation ( 88 percent accuracy ) , and their affiliation to the democratic or republican party ( 85 percent ) . but it didn ' t stop there . intelligence , religious affiliation , as well as alcohol , cigarette and drug use , could all be determined . from the data it was even possible to deduce whether someone ' s parents were divorced .
the strength of their modeling was illustrated by how well it could predict a subject ' s answers . kosinski continued to work on the models incessantly : before long , he was able to evaluate a person better than the average work colleague , merely on the basis of ten facebook
likes .
seventy
likes
were enough to outdo what a person ' s friends knew , 150 what their parents knew , and 300
likes
what their partner knew . more
likes
could even surpass what a person thought they knew about themselves . on the day that kosinski published these findings , he received two phone calls . the threat of a lawsuit and a job offer . both from facebook .
only weeks later facebook
likes
became private by default . before that , the default setting was that anyone on the internet could see your
likes .
but this was no obstacle to data collectors : while kosinski always asked for the consent of facebook users , many apps and online quizzes today require access to private data as a precondition for taking personality tests . ( anybody who wants to evaluate themselves based on their facebook
likes
can do so on kosinski ' s website , and then compare their results to those of a classic ocean questionnaire , like that of the cambridge psychometrics center . )
our smartphone , kosinski concluded , is a vast psychological questionnaire that we are constantly filling out , both consciously and unconsciously .
but it was not just about
likes
or even facebook : kosinski and his team could now ascribe big five values based purely on how many profile pictures a person has on facebook , or how many contacts they have ( a good indicator of extraversion ) . but we also reveal something about ourselves even when we ' re not online . for example , the motion sensor on our phone reveals how quickly we move and how far we travel ( this correlates with emotional instability ) . our smartphone , kosinski concluded , is a vast psychological questionnaire that we are constantly filling out , both consciously and unconsciously .
above all , however—and this is key—it also works in reverse : not only can psychological profiles be created from your data , but your data can also be used the other way round to search for specific profiles : all anxious fathers , all angry introverts , for example—or maybe even all undecided democrats ? essentially , what kosinski had invented was sort of a people search engine . he started to recognize the potential—but also the inherent danger—of his work .
to him , the internet had always seemed like a gift from heaven . what he really wanted was to give something back , to share . data can be copied , so why shouldn ' t everyone benefit from it ? it was the spirit of a whole generation , the beginning of a new era that transcended the limitations of the physical world . but what would happen , wondered kosinski , if someone abused his people search engine to manipulate people ? he began to add warnings to most of his scientific work . his approach , he warned ,
could pose a threat to an individual ' s well - being , freedom , or even life .
but no one seemed to grasp what he meant .
around this time , in early 2014 , kosinski was approached by a young assistant professor in the psychology department called aleksandr kogan . he said he was inquiring on behalf of a company that was interested in kosinski ' s method , and wanted to access the mypersonality database . kogan wasn ' t at liberty to reveal for what purpose ; he was bound to secrecy .
at first , kosinski and his team considered this offer , as it would mean a great deal of money for the institute , but then he hesitated . finally , kosinski remembers , kogan revealed the name of the company : scl , or strategic communication laboratories . kosinski googled the company :
[ we are ] the premier election management agency ,
says the company ' s website . scl provides marketing based on psychological modeling . one of its core focuses : influencing elections . influencing elections ? perturbed , kosinski clicked through the pages . what kind of company was this ? and what were these people planning ?
what kosinski did not know at the time : scl is the parent of a group of companies . who exactly owns scl and its diverse branches is unclear , thanks to a convoluted corporate structure , the type seen in the uk companies house , the panama papers , and the delaware company registry . some of the scl offshoots have been involved in elections from ukraine to nigeria , helped the nepalese monarch against the rebels , whereas others have developed methods to influence eastern european and afghan citizens for nato . and , in 2013 , scl spun off a new company to participate in us elections : cambridge analytica .
kosinski knew nothing about all this , but he had a bad feeling .
the whole thing started to stink ,
he recalls . on further investigation , he discovered that aleksandr kogan had secretly registered a company doing business with scl . according to a december 2015 report in the guardian and to internal company documents given to das magazin , it emerges that scl learned about kosinski ' s method from kogan .
kosinski came to suspect that kogan ' s company might have reproduced the facebook
likes
- based big five measurement tool in order to sell it to this election - influencing firm . he immediately broke off contact with kogan and informed the director of the institute , sparking a complicated conflict within the university . the institute was worried about its reputation . aleksandr kogan then moved to singapore , married , and changed his name to dr . spectre . michal kosinski finished his phd , got a job offer from stanford and moved to the us .
all was quiet for about a year . then , in november 2015 , the more radical of the two brexit campaigns ,
leave . eu ,
supported by nigel farage , announced that it had commissioned a big data company to support its online campaign : cambridge analytica . the company ' s core strength : innovative political marketing—microtargeting—by measuring people ' s personality from their digital footprints , based on the ocean model .
after the brexit result , friends and acquaintances wrote to him : just look at what you ' ve done .
now kosinski received emails asking what he had to do with it—the words cambridge , personality , and analytics immediately made many people think of kosinski . it was the first time he had heard of the company , which borrowed its name , it said , from its first employees , researchers from the university . horrified , he looked at the website . was his methodology being used on a grand scale for political purposes ?
after the brexit result , friends and acquaintances wrote to him : just look at what you ' ve done . everywhere he went , kosinski had to explain that he had nothing to do with this company . ( it remains unclear how deeply cambridge analytica was involved in the brexit campaign . cambridge analytica would not discuss such questions . )
for a few months , things are relatively quiet . then , on september 19 , 2016 , just over a month before the us elections , the guitar riffs of creedence clearwater revival ' s
bad moon rising
fill the dark - blue hall of new york ' s grand hyatt hotel . the concordia summit is a kind of world economic forum in miniature . decision - makers from all over the world have been invited , among them swiss president johann schneider - ammann .
please welcome to the stage alexander nix , chief executive officer of cambridge analytica ,
a smooth female voice announces . a slim man in a dark suit walks onto the stage . a hush falls . many in attendance know that this is trump ' s new digital strategy man . ( a video of the presentation was posted on youtube . )
a few weeks earlier , trump had tweeted , somewhat cryptically ,
soon you ' ll be calling me mr . brexit .
political observers had indeed noticed some striking similarities between trump ' s agenda and that of the right - wing brexit movement . but few had noticed the connection with trump ' s recent hiring of a marketing company named cambridge analytica .
up to this point , trump ' s digital campaign had consisted of more or less one person : brad parscale , a marketing entrepreneur and failed start - up founder who created a rudimentary website for trump for $ 1 , 500 . the 70 - year - old trump is not digitally savvy—there isn ' t even a computer on his office desk . trump doesn ' t do emails , his personal assistant once revealed . she herself talked him into having a smartphone , from which he now tweets incessantly .
it is my privilege to speak to you today about the power of big data and psychographics in the electoral process .
the logo of cambridge analytica— a brain composed of network nodes , like a map , appears behind alexander nix .
only 18 months ago , senator cruz was one of the less popular candidates ,
explains the blonde man in a cut - glass british accent , which puts americans on edge the same way that a standard german accent can unsettle swiss people .
less than 40 percent of the population had heard of him ,
another slide says . cambridge analytica had become involved in the us election campaign almost two years earlier , initially as a consultant for republicans ben carson and ted cruz . cruz—and later trump —was funded primarily by the secretive us software billionaire robert mercer who , along with his daughter rebekah , is reported to be the largest investor in cambridge analytica .
so how did he do this ?
up to now , explains nix , election campaigns have been organized based on demographic concepts .
a really ridiculous idea . the idea that all women should receive the same message because of their gender—or all african americans because of their race .
what nix meant is that while other campaigners so far have relied on demographics , cambridge analytica was using psychometrics .
though this might be true , cambridge analytica ' s role within cruz ' s campaign isn ' t undisputed . in december 2015 the cruz team credited their rising success to psychological use of data and analytics . in advertising age , a political client said the embedded cambridge staff was
like an extra wheel ,
but found their core product , cambridge ' s voter data modeling , still
excellent .
the campaign would pay the company at least $ 5 . 8 million to help identify voters in the iowa caucuses , which cruz won , before dropping out of the race in may .
nix clicks to the next slide : five different faces , each face corresponding to a personality profile . it is the big five or ocean model .
at cambridge ,
he said ,
we were able to form a model to predict the personality of every single adult in the united states of america .
the hall is captivated . according to nix , the success of cambridge analytica ' s marketing is based on a combination of three elements : behavioral science using the ocean model , big data analysis , and ad targeting . ad targeting is personalized advertising , aligned as accurately as possible to the personality of an individual consumer .
nix candidly explains how his company does this . first , cambridge analytica buys personal data from a range of different sources , like land registries , automotive data , shopping data , bonus cards , club memberships , what magazines you read , what churches you attend . nix displays the logos of globally active data brokers like acxiom and experian—in the us , almost all personal data is for sale . for example , if you want to know where jewish women live , you can simply buy this information , phone numbers included . now cambridge analytica aggregates this data with the electoral rolls of the republican party and online data and calculates a big five personality profile . digital footprints suddenly become real people with fears , needs , interests , and residential addresses .
he opens the screenshot .
this is a data dashboard that we prepared for the cruz campaign .
a digital control center appears . on the left are diagrams ; on the right , a map of iowa , where cruz won a surprisingly large number of votes in the primary . and on the map , there are hundreds of thousands of small red and blue dots . nix narrows down the criteria :
republicans
—the blue dots disappear ;
not yet convinced
—more dots disappear ;
male
, and so on . finally , only one name remains , including age , address , interests , personality and political inclination . how does cambridge analytica now target this person with an appropriate political message ?
alexander nix at the 2016 concordia summit in new york . image : concordia summit
nix shows how psychographically categorized voters can be differently addressed , based on the example of gun rights , the 2nd amendment :
for a highly neurotic and conscientious audience the threat of a burglary—and the insurance policy of a gun .
an image on the left shows the hand of an intruder smashing a window . the right side shows a man and a child standing in a field at sunset , both holding guns , clearly shooting ducks :
conversely , for a closed and agreeable audience . people who care about tradition , and habits , and family .