master lock is an american company that develops padlocks , combination locks , safes and related security products .

now a subsidiary of fortune brands home & security , master lock company llc was formed in 1921 by locksmith-inventor harry e. soref , and is headquartered in oak creek , wisconsin .

in 1970 , the company was purchased by american brands from soref 's heirs .

american brands was later renamed to fortune brands , which then split on october 3 , 2011 to create the fortune brands home & security company and the beverages company beam inc. ( which was then soon purchased by suntory ) .

master lock

master lock cable lock , python adjustable keyed cable lock , 6 ft . long , camouflage , 8418dcamo
bring the lock to a master lock distributor or retailer . the lock must not be attached to anything .
master lock padlock , set your own combination lock , 2 in . wide , 178d
master lock padlock , set your own combination lock , 2 in . wide , 175d
( 68 ) master lock 930 - let ' s make fun of master corporation . . . again
for security reasons master lock will not provide lost combinations if the lock is attached to anything .
master lock introduces world ' s first combination lock that opens in left∕right∕up∕down movements , number 1500id .
master lock armored shrouded padlock lowest prices for the best padlocks from master lock . master lock shrouded padlock part number 37dat can be ordered online at urltoken or call 800 - 298 - 8924 for expert service .
master lock receiver lock , swivel head receiver lock , fits 1 / 2 in . & 5 / 8 in . receivers , 2866datsc
connect and manage your vault enabled master lock products . retrieve and store your backup master codes and other combinations here .
in 1974 master lock aired its famous shot lock super bowl commercial which gave them the tagline
tough under fire
more information on the master lock no . 15 padlock : urltoken urltoken
master lock padlock , set your own combination luggage lock , 1 - 3 / 16 in . wide , 647d
master lock was bringing work back to milwaukee during the recession , rice said .
master lock passes the test of the tv show “fight back” with david horowitz .
master lock introduces world ' s first set - your - own combination lock using letter and numbers , number 1590d .
master lock lock box , set your own combination portable key safe , 3 - 1 / 4 in . wide , 5400d
master lock key box , portable magnetic key case , 2 in . wide , 207d
master lock magnum® , what tough is today ! ( english 30 sec . version )
master lock introduced its first tsa approved travel lock number 4680 . a new tsa approved sku was introduced every year until 2010 .
fill out our contact form and a master lock representative will get back to you shortly .
master lock headquarters to move to former caterpillar south campus on s . howell in oak creek
( 98 ) tough under fire ( phase i ) master lock versus 7 . 62 nato
according to a press release from master lock officials , the move will accommodate the company’s growth of jobs in support of its master lock and american lock brands , as well as the additional sentrysafe jobs brought to the area .
master lock padlock , set your own combination tsa accepted cable luggage lock , 1 - 3 / 16 in . wide , black , 4688dblk
soref died in 1957 and never saw master lock ' s famous 1974 super bowl commerical . it featured a high - powered rifle shooting a hole through a sturdy master lock without opening it .
master lock sponsors the milwaukee wave , the longest running professional soccer franchise in the united states .
, the man who made master lock a world leader shared a secret with the milwaukee journal .
master lock’s famous super bowl commercials have been demonstrating the brand’s “tough under fire” attitude since 1974 .
( 178 ) tough under fire ( phase ii ) : master lock versus 5 . 56mm nato
master lock highlighted in state of the union address for moving jobs back to u . s .
master lock remains a milwaukee institution nearly a century after it was established . carl a . swanson photo
master lock headquarters to move to former caterpillar south campus on s . howell in oak creek | urltoken
when obama brought business leaders to washington last month for a jobs forum , he praised master lock .
watch master lock ' s famous shot lock commercial and see why master is tough under fire . it is consistently ranked as one of the top 10 best super bowl commercials ever by major media outlets .
master lock experienced unprecedented growth during the 1970s , as american brands capitalized on the company ' s reputation . master lock developed a television commercial for the 1974 superbowl game that became notable in the public eye for its effective message and its identification with master lock . the
shot lock
advertisement ,
tough under fire ,
showed a blast from a high - powered rifle aimed at a master lock padlock . although the bullet pierced the center of the lock , the lock still functioned . the tagline ,
if it ' s worth locking , it ' s worth a master lock ,
followed . the
product as hero
strategy proved effective and master lock continued to use similar commercials during superbowl games and other high - profile advertising slots .
sentry safe sold to master lock for $ 117 . 5m rochester - based sentry safe has been sold to the master lock co . for $ 117 . 5 million . check out this story on urltoken urltoken
but bringing jobs back to milwaukee was something even master lock officials might not have anticipated seven years ago .
lai , garret ,
master lock force 6 ton u - lock $ 70 - $ 80 ,
bicycling , june 2001 , p . 57 .
rochester - based sentry safe has been sold to the master lock co . for $ 117 . 5 million .
master lock highlighted in state of the union address for moving jobs back to u . s . | reshoring initiative
the
forever lock
. un - pickable lock with an amazing design ! ( detailed demo )
president barack obama , state of the union speech , jan . 24 , 2011 milwaukee journal sentinel ,
master lock hailed by obama for ‘insourcing , ’
jan . 11 , 2012 milwaukee journal sentinel .
master lock staying put after october spinoff ,
aug . 26 , 2011 milwaukee journal sentinel ,
master lock reassessing china ,
jan . 1 , 2011 milwaukee journal sentinel archives email statement , master lock , jan . 27 , 2011 telephone interview , nick hayes , a partner with fivetwelve group ltd , jan . 27 , 2011 telephone interview , email rebecca smith , vice president for marketing , master lock , jan . 27 , 28 , 2011 master lock super bowl ad
please note that although master lock does not charge for this service , some distributors or retailers may charge a fee .
president barack obama tours master lock co . on feb . 15 , 2012 . he is accompanied by bob rice , senior vice president for global supply chain / product development of master lock . ( official white house photo by pete souza )
contact your local hardware store or locksmith . ( master lock ' s part number for the reset tool is k175 ) .
and writer sam machkovech couldn ' t get a
sphero
master lock from the early 2000s to open , either .
president obama visited a master lock plant in milwaukee , in february 2012 , which had reshored about 100 jobs from china .
there is an old bit of wisdom with those master locks that shows just how insecure they are they combination to amy dial master lock is 0 - 0 - boot . first try every time
resettable combination locks have a combination that is assigned by the owner of the lock . therefore , master lock does not have record of the combination that the owner set . the lock cannot be reset unless it is in the open position . if your lock is attached to something , you will need to call a locksmith for removal . please note that master lock does not reimburse for locksmith services and / or fees .
washburn , dan ,
master lock sells door hardware assets ,
home improvement market , february 1998 , p . 22 .
mail your form to : master lock company bluetooth smart padlock activation code request 137 w forest hill ave . oak creek wi 53154
master lock personal safe , set your own combination portable safespace , 9 - 17 / 32 in . wide , white , 5900dwht
today , for the first time in fifteen years , master lock’s unionized plant in milwaukee is running at full capacity .
in a 1955 interview . “when conditions get bad the lock business gets better . people lock up their stuff . ”
master lock company produces several lines of premium security lock products . master lock is the most recognized brand of locks , with padlocks and combination locks constituting its primary base of business . the company develops and manufactures locks for sporting goods , such as bicycles , skis , and guns ; rust - proof locks for marine uses ; and a variety of specialty needs as well . master lock produces security locks for businesses , schools , hospitals , and industrial uses .
master lock retail market share peaks at 70 percent , then declines due to competition from manufacturers using low - cost , foreign labor .
wisn 12 news traveled to nogales , mexico , in 2005 to see the factory where master lock had moved so many wisconsin jobs .
once again it ' s master lock and their affinity for shooting their own product as demonstration . at least during the super bowl .
in november the company gained free publicity when the television show law & order highlighted a master lock product . in one scene a forensics expert showed a bullet - damaged master lock padlock to two lead detectives investigating a murder case . he reminded the detectives of the old
shot lock
commercials , confirming that the lock must have been opened with a key . detective brisco responded ,
truth in advertising .
master lock did not initiate the product placement , but it affirmed the success of the company ' s advertising .
it ' s good for the state of wisconsin . it ' s good for the government . it ' s good for us at master lock . it ' s good for the community to have those jobs come back ,
master lock ceo john heppner said .
note : due to increased security concerns nationwide , master lock recognizes the heightened need for additional safety measures . we no longer provide lock combinations in response to phone , fax , or email requests .
master lock still keeps plenty of capacity in china , although less of it over time , and much of it for shipment within asia .
in 1939 , master lock built a sprawling factory at 2640 n . 32nd st . soref oversaw every detail of its construction . a 1940
the ceo of master lock told me that it now makes business sense for him to bring jobs back home ,
obama said .
as an innovator in security lock products , master lock sought to compete through innovation , developing patented products of superior quality that could not be copied by the competition . in september 1999 master lock introduced a rust - proof padlock with an exclusive corrozex finish ; the company included a lifetime warranty with the product . an integrated steering wheel and air bag lock for automobiles addressed new concerns about air bag theft .
the latter includes master lock as well as moen faucets , therma - tru doors , simonton vinyl windows and masterbrand cabinets . fortune will allot shares of the newly independent home - and - security business to its current shareholders in a new structure that keeps master lock under shareholder scrutiny .
master lock company , the world ' s largest manufacturer of padlocks and related security products , is leading by example and bringing jobs back to the united states . since mid - 2010 , master lock has returned approximately 100 jobs back to milwaukee , wisconsin that had previously been off - shored . master lock is improving productivity at their plant in milwaukee by upgrading equipment and the company plans to continue bringing jobs back to wisconsin .
master lock employee jettie harston works on a machine that adds the white numbering to the lock faces of padlocks . the company is confident that few asian look - alike products are as durable as its originals .
jagler , steven ,
master lock to close distribution center ,
business journal - milwaukee , august 6 , 1999 , p . 3 .
schneider , harvey ,
master lock risks a national meeting ,
sales and marketing management , july 2 , 1984 , p . 79 .
master lock introduced a storage security line featuring product numbers 5400d , 5401d , 5404d , 5406d , 5408d , and cash boxes and key cabinets .
in august 2000 master lock debuted the first titanium padlocks and combination padlocks , the dat titanium tough padlock . the patented product was rustproof , and both lighter and stronger than steel . produced overseas , the higher priced products reestablished master lock as the premium lock maker and generated a higher profit margin . the titanium locks were priced at $ 8 . 99 to $ 11 . 99 retail , compared with steel locks at $ 2 . 99 to $ 4 . 99 . with a sleek design and bright colors , master lock successfully attracted young customers and doubled the company ' s back - to - school business . while consumers tended to purchase a lock about once every five years , master lock found that many customers replaced old locks with the new titanium locks for greater security . master lock included a lifetime guarantee on the locks , covering mechanical defects and corrosion .
rochester - based sentry safe has been sold to the master lock co . for $ 117 . 5 million , according to a regulatory filing wednesday .
that ' s mainly because rice needs to justify each initiative to his bosses at fortune brands inc . , master lock ' s owner since 1970 .
“people didn’t believe it , so they’d take a padlock and shoot at it and send in the lock , ” former master lock advertising director edson f . allen told the paper . “master lock looked at the locks , which had wadding from the shells stuck in the laminations , and realized that people walking up to locks and shooting at them was very dangerous . ”
the most straightforward entry on the list and a quite literal depiction of master lock’s “tough under fire , ” slogan , this ad and subsequent super bowl spots accounted for nearly all of master lock’s annual ad budget . the commercial first aired during super bowl vii . the plot : a sharpshooter blows a hole through a master lock , and it still doesn’t open . i’m assuming this ad is shown in freshman level advertising classes as a matter of routine .
milwaukee ' s industrial history is littered with empty factories , many in the vicinity of master lock . ensconced in one of the nation ' s poorest inner cities , master lock ' s formula for job creation is a combination of high volumes and as much automation as it can afford , rice said .
in the 1960s , the milwaukee - based company hadn’t yet cornered its market . that’s where campbell mithun came in . the ad agency developed a television campaign that helped put master lock over the top . the premise was simple : a sharpshooter’s bullet strikes a master padlock , but the lock doesn’t open .
principal competitors : abus lock company ; american lock ; assa abloy ab ; belwith ltd . ; chubb plc ; ingersoll - rand company .
we ' re strategically going at it , when it makes sense , where it makes sense ,
said master lock senior vice president bob rice .
strength and security . master lock is committed to providing you with a broad selection of locks , padlocks , cables and hasps to fit any lifestyle . we also provide master keying and customized security solutions for all business , industry and school applications .
there ' s one other element in master lock ' s milwaukee model : when it shipped out the jobs , it never exported its ability to make things .
desalvo , karen ,
backyard ' s smith loads , aims and shoots for master lock ,
shoot , january 28 , 1994 , p . 7 .
due to increased security concerns nationwide , master lock recognizes the need for additional safety measures . forward a note to our e - commerce team for further instructions .
master lock is recognized around the world as the authentic , enduring name in padlocks and security products . since our founding in 1921 , we have worked hard to earn and maintain the trust of our customers by delivering on our promise of strength and quality and by continually setting new standards for lock design , application and performance . as the largest global manufacturer and marketer of padlocks , we continue to build our founder’s passion for innovation , quality , and compelling value into our expanding lines of security solutions . master lock is a part of the master lock company .
the master lock trailer hitch receiver lock and coupler lock set - 1 - 1 / 4
and 2
hitches # 3794dat does not offer an option to be keyed alike to other kits or individual parts . the master lock shrouded padlock # 37dat does have the option to key alike multiple padlocks , however there is not an option available to have them match the # 3794dat lock set . unfortunately for keyed alike locks , the padlocks are your only option for your slide in ramps that i can find . view full answer . . .
in 1994 master lock produced a new superbowl commercial titled
security .
the beginning of the 30 - second spot showed , at a feverish pace , master lock products in use at hoover dam , at caesar ' s palace , on a wells fargo armored security truck , and at ely maximum security prison . the shots were interspersed with bullets being loaded into a rifle . in the final scene , the rifle fired , but the bullet deflected off the master lock padlock . the tagline stated ,
a master lock may not be the only lock between the good guys and the bad guys , or between the good stuff and the people who want it , but it ' s certainly one of the locks .
gladstone , karen ,
master lock raises advertising budget to put clamp on market ,
business journal - milwaukee , march 17 , 1986 , p . 9s .
chances are you’ve used a master lock . the humble but seemingly impenetrable protector of lockers , sheds , etc . is ubiquitous . but that wasn’t always the case .
one reason for president barack obama ' s visit to milwaukee is to commend master lock for bringing 100 manufacturing jobs back to milwaukee that had been outsourced to china .
ask the distributor or retailer to contact master lock for the activation code on your behalf using the lock / device id which is engraved on the back of the lock and noted in the app under about this lock as
device
. the lock / device id starts with the letter a and is followed by 5 numbers or letters . us distributors may call 1 - 800 - 308 - 9244 . canadian distributors may call 1 - 800 - 227 - 9599 .
during the late 1990s master lock experienced new competitive pressures as other american lock companies took advantage of low - cost manufacturing opportunities in asia . in addition , wal - mart and kmart persuaded master lock to lower prices to meet the competition . although master lock held a 70 percent share of the retail market in 1994 , that figure declined to 40 percent in 1996 . master lock sought to maintain a steady level of business activity through overseas expansion and licensing its brand name , as well as through low - cost foreign manufacturing . a new product in 1996 involved a joint venture with kensington technology group to produce and market a galvanized steel cable and locking device to use with laptop computer equipment , the master lock universal notebook security cable . overseas expansion involved a new sales office in canada , where master lock held the top market position for locks , and a sales office and distribution facility in hong kong . a distribution facility in france served european customers . new products introduced in 1998 included the ex locks ; a nylon shroud protected the locks , making them resistant to cutting and prying .
levine agrees that master lock insourcing is a good sign and said it ' s possible that other companies may eventually follow suit , but it ' s too early know .
two other staffers had problems using older locks , however . our video editor , jen hahn , tried the technique 10 times on a master lock from 1985 without success .
larrimore did the first manufacturing layoffs at master lock . he negotiated with master lock’s unions himself . he went to bentonville . “i loved dealing with wal - mart , with home depot , ” he says . “they are all very rational people . there wasn’t a whole lot of room for negotiation . and they had a good point . everyone was willing to pay more for a master lock . but how much more can they justify ? if they can buy a lock that has arguably similar qual - ity , at a cheaper price , well , they can get their consumers a deal . ”
yesterday , our own dan goodin covered a clever new hack that uses a bit of calculation to reduce a well - known master lock exploit from 100 maximum attempts to just eight . today , we put the hack to the test . is cracking a master lock as simple as hacker samy kamkar makes it look if you have absolutely zero experience ?
master lock had about 1 , 300 milwaukee employees in the 1990s . today , that plant is once again running at capacity but with only one - third as many workers .
unfortunately , your lock is a
set - your - own
combination lock . once you have set the combination , we cannot reset it for you !
although consumer studies noted 95 percent awareness of the master lock brand , the company did not take that position for granted . in 1986 master lock increased its advertising budget by 50 percent , spending $ 2 . 5 million . the new tagline ,
whatever you want to lock ,
reflected the diversity of the company ' s security products . advertising involved 232 television spots and 120 radio spots , primarily during talk shows and sporting events . master lock ' s successful
product as hero
campaign continued into the 1990s . in addition to using a shotgun to exhibit the security of the locks , commercials showed men using hammers , crowbars , and rocks , all failing to break a padlock . in one commercial a truck tried to drive through a gate locked with a master lock product and failed .
it all sounds depressingly familiar : master lock co . , in the throes of a restructuring and under shareholder pressure to control costs , has been shipping jobs halfway around the world .
this master lock no . 3 padlock is made from multiple steel plates stacked and riveted together under enormous pressure , just as harry soref designed in 1921 . carl a . swanson photo
“they are all very rational people . and they had a good point . everyone was willing to pay more for a master lock . but how much more can they justify ? ”
with this hack , you can open a lock , then close it , without anybody knowing that the lock has been tampered with . not so with bolt cutters .
for your trailer with adjustable ball to be locked to your truck while boating , i recommend the hitch - lock trailer guard coupler lock by dutton - lainson # dl13980 along with the master lock shrouded padlock # 37dat . this will work as long as you have a hitch lock on your ball mount like # 5201 so they can ' t just use your ball mount to take the locked trailer . view full answer . . .
it contracts with three chinese factories and a network of some 20 chinese suppliers . in the early part of the decade , more than half of all master lock production was in china .
hawkins , jr . , lee ,
master lock tries to regain premium image with rust - proof titanium products ,
knight ridder / tribune business news , august 23 , 2000 .
the hitch - lock trailer guard coupler lock by dutton - lainson # dl13980 is a great option for both keeping your trailer coupler locked in place and deterred from theft . you of course need an external padlock like the master lock shrouded padlock # 37dat for this application . if you are just looking for a lock when the trailer is not coupled , i recommend the trailer coupler lock - gorilla guard for 2
couplers # 63228 or # 63227 in 2 - 5 / 16 inch . view full answer . . .
if this was a digital lock [ drm ] , this video would be illegal .
in addition to holding 80 patents for locks and lock - making machinery , soref was awarded a gold medal by the american association of master locksmiths , the only one the association ever bestowed .
confirm that your lock features a serial number prior to submitting a lost combination form . please see examples of a serial number if you are unsure if your lock features one .
unfortunately , this lock is not resettable without knowing the combination that was assigned by the owner . it ' s most likely that you will need to purchase a new lock .
master lock ' s new products in 2001 involved improvements to its regular product line . the company introduced two resettable combination locks in brass and customized safety locks in solid aluminum . the new xenoythermoplastic padlocks offered a tough , but lightweight alternative to heavy metal locks . the force 6 - ton , a bike lock capable of resisting six tons of pulling force , doubled the strength of its existing bike lock . the company planned to introduce an adjustable locking cable as well . new product introductions planned for 2002 included lock products for the trailer and towing markets . master lock increased its marketing budget for 2002 to $ 15 million , including in - store promotions .
“sentry safe’s global brand strength in the adjacent personal safe market enables master lock to broaden its product offerings and leverage its iconic brand worldwide , ” said fortune brands ceo chris klein in the filing .
the milwaukee company insourced those jobs from it ' s facility in china , which along with this plant in mexico , added hundreds of master lock jobs during the peak of outsourcing in the 1990s .
today on our trailer we ' re going to take a look at the master lock shrouded padlock part number 37dat . this is master lock ' s armor shrouded padlock . it ' s got a 1 9 / 16th laminated steel body for superior strength . a 4 - pin tumbler helps prevent the lock from being picked , and the shackle guard protects against bolt cutters and hacksaws . let ' s go ahead and try it on a few applications on our trailer . here ' s our lock ; here is the armor shielding , it goes all the way around the lock portion . this is 4 - pin tumbler to prevent picking , and comes with two keys .
please see examples of a serial number if you are unsure if your lock features one .
these days , milwaukee can make locks from start to finish that are cost competitive with asian rivals . turning everything around , master lock even exports locks to china and europe from milwaukee , rice said .
instead of outrage , it produced publicity and lots of it . in 1974 , the cramer - krasselt agency took over the master lock account and made the company’s super bowl ads a yearly tradition . variations of the spots ran through the mid - ’90s and helped master lock grow exponentially . the journal sentinel reported that from 1973 to 1994 , annual sales jumped from $ 35 million to $ 200 million .
wisn 12 news followed hundreds of master lock jobs as they left this country for mexico and china . now , the company is in the spotlight for bringing some jobs back from their plant in china .
according to the business journal , master lock would refill the 26 - acre campus at 6744 s . howell avenue , which has about 121 , 000 square feet of office space in its two main buildings .
to and from the salt water . i have used the master trailer hitch lock for security purposes and i believe it the be the best choice for theft prevention . the way this lock is designed there is no way to easily cut it off if installed properly . it will also withstand the salt water environment . until i find a better pruduct this is the lock for me . i bought two locks keyed alike which is really helpful at just [ . . . ] each lock .
the commercial - - call it a blink ad , for obvious reasons - - depicts the company ' s signature image , a bullet shredding but not opening a lock , together with the logo . the ads are part of a campaign that also uses 30 - sec . spots for master lock padlocks .
i bought a new master lock from a local drugstore last night and sat down with it this morning to see if i could pop it open without looking at the combination first . using samy ' s instructional video and a basic web tool he designed , i timed my attempt at opening the lock .
in january 1997 , master lock announced that , after 75 years making locks in milwaukee , it would begin importing more products from asia . not too long after , master lock opened a factory of its own in nogales , mexico . today , it makes just 10 % to 15 % of its locks in milwaukee–its 300 employees there mostly make parts that are sent to nogales , where there are now 800 factory workers .
note that it can also be keyed alike for multiple locks . simply use the key to open up our lock , put it through the hole in our trailer handle , and lock it back up . now with the shielding you can see it will prevent bolt cutters , hacksaws , from being able to cut though the lock portion and removing it . by removing the shield on the lock portion it makes it small enough , it will fit through the lock hole here on our trailer . now we can use one lock to be versatile for the same trailer , or have multiple locks that are keyed alike , so we have one key for all the locks on our trailer . for the install , operation , and review of our master lock shrouded padlock part number 37dat . .
what i recommend you get to lock your curt spyder part # 16085 to the fifth wheel rails of your truck is the reese pull pin lock plates # rp58093 and then use a pad lock like part # 37dat to lock the pins that hold the spyder to your rails . check out the picture i attached to see how these products all work together . view full answer . . .
it’s wal - mart in the role of adam smith’s invisible hand . and the milwaukee employees of master lock who shopped at wal - mart to save money helped that hand shove their own jobs right to nogales . not consciously , not directly , but inevitably . “do we as consumers appreciate what we’re doing ? ” larrimore asks . “i don’t think so . but even if we do , i think we say , here’s a master lock for $ 9 , here’s another lock for $ 6–let the other guy pay $ 9 . ”
the remaining production is split between milwaukee and its mexican site near the arizona border , where master lock carries out non - automated , labor - intensive work , such as fitting together made - in - milwaukee subassemblies .
now a subsidiary of fortune brands home & security , master lock llc has operations around the globe , but it is still headquartered in the milwaukee area and its factory on north 32nd street is still turning out locks .
often no more than a single technician oversees multiple banks of automated equipment , capable of shaping parts within one - 3 , 000th of an inch . master lock ' s system produces a shiny new combination lock every 2 ½ seconds , each with a unique six - digit combination printed on a sticker on the back .
we tried it with an older master lock that my daughter had some time ago . after about 2 hours , we gave up . we couldn ' t get in no matter how much we watched the video or tried the numbers on the website . i finally just bought her another lock on amazon for $ 5 .
“over the next weeks and months we will be working to integrate sentry safe into our company , ” said master lock president terry horan in a statement . “ . . . for now , it’s business as usual . ”
as rice selectively shifts production back home , mainly in the form of combination locks , subassemblies and keys , master lock has added some three dozen jobs in milwaukee in recent years , bringing total factory head count to 379 .
oak creek — master lock officials have announced the company’s headquarters is moving to the former caterpillar global mining division’s south campus on s . howell avenue in oak creek for a future expansion , the milwaukee business journal is reporting .
kent wainscott reported on master lock ' s outsourcing in an award - winning 12 news investigation several years ago and continues it with a look at whether the company ' s current insourcing may be the start of a trend .
locks i have bought with the beveled ridged pin and slide on lock , they just bend too easy . this one sure won ' t do that . great lock , great price and fast shipping .
he specified appropriately grand offices for the company’s senior management – but you wouldn’t find soref there . he favored a simple room at the top of four flights of stairs where his desktop held a jumbled assortment of lock components and there was a single decoration on the plain walls – a chart listing 20 , 000 master lock combinations .
milwaukee ' s flagship also makes the precision parts and casings for the signature product that launched the company , the nearly indestructible padlock built from layers of steel and riveted into a solid block . federal agents used them during prohibition to shut down distilleries and speak - easies . legend has it that it ' s the only lock harry houdini couldn ' t pick . in the ' 70s , master lock ran super bowl advertisements showing a high - powered bullet rip into a laminated lock in slow motion - gashing but not opening the lock .
in a new twist , however , it ' s china where master lock ' s costs are rising disruptively . the company has responded by pulling production back to milwaukee , where the manufacturer of iconic padlocks was founded in 1921 .
the ram oem fifth wheel can be locked though there is not a specific lock designed for it . the reese oem 5th wheel hitch # rp30160 will need to be locked with a padlock such as the master lock shrouded padlock # 37dat in the place where the pin and clip are at the handle . view full answer . . .
the american association of master locksmiths in 1931 awarded soref ' s many achievements with the only gold medal it has ever bestowed .
but new master locks , even with total newbs spinning the dials , did pop right open after just a bit of fiddling .
the description of your lock makes it sound like you may have gotten a hitch receiver lock and not a fifth wheel pin lock . fifth wheel pin locks need to have the same diameter as the pull pins , so you would need a 1 / 2
diameter pin lock . however , they also need to fit , and the tow ready base rail lock # tr63254 , for example , is not compatible with the reese base rails # rp56001 - 53 on your 2016 chevy silverado . i recommend you take a look at the reese pull pin lock plates # rp58093 , which . . . view full answer . . .
with only five employees , a drill press , a grinder , and a punch press in a small milwaukee shop , master lock produced the best padlock available . the heavy weight of the lock added to public perception of its strength . the company grew rapidly , moving to the pabst brewery building , closed due to prohibition . prohibition played an important role in the early growth of the company as federal authorities purchased large quantities of the laminated padlocks to lock down bars and clubs that sold alcoholic beverages . in february 1928 the company shipped 147 , 600 padlocks to new york city for that purpose . business boomed as federal agents around the country began to order master lock padlocks .
: if the lock is not brought to the retailer or distributor , we will not release the combination .
defense in depth . lock your masterlock behind a journeymanlock which is locked behind an apprenticelock . problem mitigated .
to provide enhanced long–term security , master lock has discontinued imprinting a serial number on the lock body on combination locks sold through retail locations . for greater convenience , we encourage consumers to store their combination at our secure website , urltoken , which is easy to use and offers 24 / 7 access . unfortunately , we are unable to provide combinations for non–serialized locks . please see examples of a serial number if you are unsure if your lock features one .
padlock shown on reese 16k fifth wheel . with fifth wheel trailer hitches the 37dat padlock can be used not only to lock the fifth wheel trailer to the hitch , but also to lock the fifth wheel hitch to the rails in the pickup truck bed when used with the reese pull pin lock plates ( # 58093 ) .
fortune brands home & security inc . , master’s parent company , revealed the acquisition as part of its second - quarter earnings report .
new markets included retail establishments , such as sporting goods , recreational vehicle and marine outlets , hardware stores , and locksmiths . master lock began to sell its products through food and drug chain stores and mass merchandisers . built - in lockers at health clubs provided new outlets for master lock products and the company began to offer rekeyable padlocks to locksmiths and industrial tradespeople . cable locks for outboard motors provided a new area of growth and in 1981 the company introduced brass padlocks for marine uses .
making them like they used to and where they used to : the master lock milwaukee plant has been in operation at 32nd and center since 1939 . the factory floor space is equivalent in size to seven football fields , carl a . swanson photo
during the 1970s master lock noted record sales every year . in 1978 master lock experienced its 13th consecutive year of growth , recording sales of $ 62 . 4 million and operating income of $ 22 . 7 million . building on the strength of its brand name and expertise in locks , master lock expanded with innovative styles and applications and in new markets . in 1978 the company introduced a new line of laminated pin tumbler rekeyable padlocks , in which the cylinder could be replaced or repinned . in sporting goods the company sold locks for skis , guns , and bicycles . the energy shortage of the 1970s prompted many people to opt for bicycling as an alternative choice of transportation and sales of cable and chain bicycle locks rose accordingly . master lock introduced two locks designed for mopeds in late 1979 . a new u - bar bicycle lock and laminated brass locks made significant contributions to sales increases in the early 1980s . to accommodate its growing production needs , in 1979 the company began the first phase of an expansion project , a 92 , 000 - square - foot warehouse and production facility addition .
on my seventh attempt , i was startled as the lock popped open—as you can see in the video below .
in response to competitive pricing master lock began to transfer some of its manufacturing and assembly operations overseas to reduce operating costs . the company relocated gunlock manufacturing to china , while construction on a state - of - the - art facility began in nogales , mexico . in 1997 master lock renegotiated with its labor union to allow the transfer of 700 assembly jobs from milwaukee to mexico . the sale of the dexter subsidiary in 1998 provided funds for restructuring . in 1999 the company relocated 400 assembly jobs to mexico , with the balance of 300 assembly jobs being relocated by the fall of 2000 , nine months ahead of schedule . master lock sought lower priced , international sources for raw materials , but parts production continued in milwaukee for shipment to the nogales plant .
ask the distributor or retailer to contact master lock for the combination on your behalf and we will validate ownership through them . us distributors may call 1 - 800 - 308 - 9244 . canadian distributors may call 1 - 800 - 227 - 9599 .
we do offer pin - style 5th wheel hitch locks such as the tow ready # tr63254 but they cannot be keyed alike . however , we offer reese pull pin lock plates for 5th wheel trailer hitches , part # rp58093 sold as a set of four , that can be used along with the master lock shrouded padlock # 37dat . this lock can be ordered in keyed - alike multiples by selecting this option from the drop - down menu . view full answer . . .
i remember that ad too ! the famous “shot lock” commerical first aired during 1974’s super bowl and featured a high - powered rifle shooting a hole through a master lock without opening it . that was long after hary soref’s time , but he would loved it — in researching this post i came across a quote of soref’s , to the effect it always annoyed him to be watching a movie and see someone in the film open a lock by shooting it . he said , in so many words , “nine times out of 10 that would just wreck the mechanism and make the lock impossible to open . ”
master lock lowered its advertising costs by discontinuing its participation in high - priced superbowl advertising in 1996 . a new campaign in 1998 placed the first one - second spots ever to be broadcast on national television . the low - budget commercials used the central scene from the
shot lock
advertisement , shown in one second for dramatic effect . the bold campaign relied on consumer recognition of the long - running advertisement and of the master lock name . more than 400 spots played on espn classic sports and fx over 45 days in june and july as precursors to 30 - second spots promoting the company ' s new products beginning in late june .
after purchasing a brand new master lock and watching the instructional video , i immediately ran into a problem : the lock first got stuck around the number
0 .
the instructions were unclear if that counted as one of the first
catch
locations , but i decided to run with it . the next catch was clearly around the number 3 , so i jotted that down .
the ad was shelved until the early 1970s , when allen suggested reviving the controversial commercial . this time , however , he tweaked the concept . the new version would feature a rifle instead of a handgun . ( allen reasoned that very few copycats would foolishly attempt to shoot a lock point blank with a rifle . ) master lock eventually agreed to it , but it was a tough sell .
to swcure your fifth - wheel hitch in the bed of your truck you would need the pull pin lock plates ( qty 4 ) for fifth wheel trailer hitches with rails , item # 58903 . these lock plates work with the reese 1 / 2 inch pull pins for 5th wheels , item # 6014 . you can use a standard padlocks or the master lock shrouded padlocks , item # 37dat , which can be keyed alike for convenience when taking the hitch out of the truck . view full answer . . .
image : patent no . 1 , 490 , 987 for the laminated steel lock , 1924 . ( us patent office )
q : someone was playing around with my resettable combination lock and accidentally reset the combination . now , i don ' t know the correct combination . is there any way to reset this lock back to
0
and assign a new combo ?
fortune brands home & security inc . , master’s parent company , revealed the acquisition of rochester’s sentry safe as part of its second - quarter earnings report .
after filing a patent for his idea in 1921 , soref visited established lock makers to explain his idea . one after another , they turned him down . some called the lock impractical , others said his idea was a crazy one . a few laughed .
the diameter of the hole on the dutton lainson lock part # dl13980 that you referenced where a padlock would slip through is 7 / 8 of an inch . we recommend the masterlock padlock part # 37dat for this lock . view full answer . . .
i wonder why master updated its early 2000s design . is there a known attack against it ? i recall that very old ( 90s or older ) locks were easy to break by listening for clicks while turning the dial . also , it would be interesting to see the evolution of the mechanics of master locks .
“we’re pleased that master lock has committed to staying in oak creek . as one of our largest employers in the city , we value their dedication to our community . we look forward to their transition to the new location , ” said steve scaffidi , oak creek mayor in the statement .
master lock expanded its product base through the january 1986 acquisition of the dexter lock company , adding $ 25 million in annual revenues . dexter provided premium door locksets and door hardware for residential uses . dexter added new products in 1986 , such as the
sure thing
adjustable universal door latch . the new
designer series
offered premium entrance handles , knob sets , and other door hardware for the upscale market .
for your atwood channel tongue trailer coupler - yoke latch - black - 2
ball # 80060 , i recommend the fastway universal trailer coupler lock for 1 - 7 / 8
, 2
and 2 - 5 / 16
couplers # dt25013 or master lock heavy - duty coupler and latch lock combo for 1 - 7 / 8
, 2
, 2 - 5 / 16
couplers # 3784dat are both good options . the latter doesn ' t have any restrictions of the width of the coupler . view full answer . . .
q : i ' ve forgotten the combination to my standard dial combination lock . how do i obtain the combination for personal use ?
q : how can i obtain my lost combination when my lock is attached to my locker , bike , cabinet , etc . ?
fortune brands home & security inc . , master’s parent company , revealed the acquisition as part of its second - quarter earnings report , released after the markets closed .
huh , i wonder if my 80 ' s lock will meet with the same failed results . i ' ll have to try it .
when you purchase 2 master locks part # 37dat , you will incur a nominal fee per lock to have them keyed alike . you will select the keyed alike option and quantity of 2 and both will be keyed the same . i added a video review for you too . view full answer . . .
sentry safe , the leading producer of fire - resistant chests , files , safes and gun safes , employs approximately 500 in rochester and in cannelton , ind . , according to the filing . of those , just over 400 work at the linden avenue location , said hannah pomatto , a spokeswoman for master lock .
i loved those old tv ads showing a guy shooting a bullet right through a master lock…which would stay locked . i’m amazed there is any part of the factory still producing locks . not much , as a previous poster mentioned , but still remarkable . thanks for another well - researched and interesting article , carl !


tauro sport auto is a spanish manufacturer of luxury sports cars based in valladolid , founded in 2010 , when a group of spanish businessmen joined with a british manufacturer of racing cars to create the company .

their most popular model is the tauro v8 , it is based on the mechanical underpinnings i.e. chassis of the pontiac solstice and is powered by a chevrolet-sourced powertrain as its base engine and is offered in four variants : spider , coupe , saeta and portago .

the spider is based on the kappa platform , purchased from gm .

new body styling and a range of big v-8 has replaced the turbocharged four cylinder , the interior design has now some modifications , upgraded in materials and given a variety of colors .

the tauro 's core markets include the european union , russia , united arab emirates , china , and america .

tauro sport auto

tauro sport auto v8 spider . | saturn sky windscreen | pinterest | spider , pontiac solstice and luxury sports cars
there is a fledgling carmaker called tauro auto sport out of spain . they have vision and smarts about them many automakers lack . their logo is the silhoette of a bull . similar to lamborghini except the bull for tauro auto sport holds its head up high . and they’ve recently dropped the veil of their first production model . it’s called the v8 spider . the upstart of a brand new automaker can be tremendously pricey , but tauro auto sport has saved themselves quite a bit of cash by pillaging the general motors parts bin of defunct vehicles . in this case the pontiac solstice .
it’s difficult to predict what kind of impact the v8 spider will have on the auto world . its rumored they may only build 30 of them . this model anyway . really it’s about where tauro auto sport will take things from there . tauro auto sport has already introduced renderings of a hardtop coupe . and depending on their success they have several options , such as building a whole new car from the same chassis . or following the trend of hyper hybrid sports cars .
they have taken the chassis and built a new body around it but kept the interior . tauro has reinforced the suspension , handling and breaking capabilities of their version . the reason is that the solstice came with a maximum power plant of 260 horsepower from a turbocharged 2 . 0 liter . tauro auto sport has dropped in a corvette 6 . 2 liter v8 with performance ranging from 480 , 530 to 650 horsepower . in the tiny little frame of a solstice that makes the v8 spider a speed demon .
that company is tauro , which at a recent event announced the new v8 spider and rolled out two examples of the car .
there is a great deal of promise for tauro auto sport . there are a million directions they could take this car . the solstice was just beginning to come into its own before pontiac folded and the conceptual ideas that pontiac was toying with were nothing short of astounding . besides that there are several car designers out there such as ugur sahin who churns out countless mind blowing designs as if it were child’s play . the 2014 tauro auto sport v8 spider may not be the sexiest car to look at on first glance but that’s hardly the point . the chassis and power plant are both proven success stories and utilizing them as the underpinning of a new car sets them ahead of the game by strides . really it’s a wonder general motors didn’t think of this themselves . take a bunch of spare parts lying around and make something new and exciting . it would have cost them nothing . instead , in a remarkable lack of foresight and vision , general motors sold those parts to someone else who is taking those parts and making cars to sell at $ 125k . but this very lack of vision is likely what got general motors in the hot seat they’re in now .
the tauro v8 spider is based on the chassis of a pontiac solstice but gets a 6 . 2 - liter ls3 v - 8 engine sourced from gm .
this is the same engine found in the corvette supercar and in the tauro v8 spider it is rated at 440 horsepower and 442 pound - feet of torque and is matched to either a manual or automatic transmission .
a pontiac solstice , a jaguar f - type , an alfa 8c , and a corvette walk into a spanish bar , get hella drunk , and later have a massive orgy . from the aftermath emerges the tauro sport v8 spider : a thoroughly redesigned gm kappa car with an ls3 . the want is so very real . tremec 6 - speed , six - piston front brakes , four - piston rears , optional adjustable dampers , and up to 530 hp / 489 lb / ft pulling only 2900 lbs . now just tell me how to get one in the states .
the standard gearbox is a manual six - speed close - ratio , however , the red tauro v8 spider is fitted with an optional general motors - sourced automatic paddle - shift gearbox . the tauro also gets a limited slip differential , independent suspension on both axles with double wishbones , monotube shocks and springs . the brakes are 360mm ventilated discs with six - piston calipers at the front , at the rear , disks are 335mm ventilated with four - piston calipers .
should a customer desire greater performance , tauro will happily install some power upgrades . modifications to the camshafts and cylinder heads lift output to 480 horsepower , and if even more performance is demanded a supercharging kit will offer as much as 650 horsepower .
so far only two cars have been built though tauro plans a small run of 30 cars altogether . the company is currently taking orders and expects final pricing to come in at roughly 100 , 000 euros ( approximately $ 125 , 315 ) .
the car scene is so diverse where i come from , most enthusiasts recognize the amazing engineering ( particularly the engines ) . the bulk of the ridicule originates from the manner in which many of the vehicles are modded / maintained . thus , the jokes and or hate tends to be aimed more at the owner rather than the machine . all of which makes seeing properly sorted old toyota ' s and hondas at car meets , auto shows , and track days all the more refreshing .
a new player has entered the sports car market , the tauro v8 spider manufactured in valladolid , spain . the spider was officially unveiled recently , it’s a two - seater roadster manufactured entirely in spain . just 30 will be built for the initial production run , each one tailored to the individual customer . motorpasion relayed details of the car after attending the official presentation hosted by spanish model nieves alvarez .
2019 bmw m850i priced from $ 112 , 895 , arrives in . . .
following the launch of the stylish spano supercar from gta motors back in march , and the announcement last month of a new model from aspid , another company based in spain is now celebrating the launch of a new v - 8 powered convertible sports car .
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two examples of the roadster have been built so far , a black and red example . we’re told that it takes the pontiac solstice underpinnings and adds a 6 . 2 liter v8 ls3 e - rod engine sourced through gm . the huge powerplant produces 440hp at 6 , 200rpm and 586nm at 4 , 400rpm . optional upgrades to the engine camshafts and cylinder heads boost those figures to 480hp and 644nm of torque . further options are tipped to release 530hp and 663nm of torque and even as much as 650hp .
as far as design goes , the pontiac solstice connection is obvious . the engine is front - mounted with the driver sitting far back , almost over the rear wheels . the bodywork is bespoke and blends elements of the most popular roadsters into a small soft top package . we’re told that the weight distribution is 52 % - 48 % in favour of the front with an overall weight of just 1 , 200kg .
the price is expected to be around 100 , 000 euros . our friends over at urltoken point out that we’ve already seen an american v8 packed into the tiny solstice platform by way of the breckland beira v8 roadster . that particular project folded in july 2009 without a single customer car delivered .
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buena semana de trabajo con pedro paiva y gregor zdovc en prins autogassystemen . las mejores soluciones en autogas…
recuerdo que hoy comienza la nueva temporada de @ cachitos _ tve con la incomparable @ virginiadiazr3 a la cabeza . . .
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kinja is in read - only mode . we are working to restore service .
either way it’s exciting to watch this upstart car company claw their way into the market with a sports car while many existing car makers are using the economic downturn as an excuse for their failures .
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video de la presentación de la marca el pasado 20 / 06 / 2012 . gracias a todos los asistentes y a todos los seguidores de la marca .
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maverick drinks is a uk-based distributor of spirits .

maverick drinks distributes spirits manufactured within the uk globally , and spirits which have been imported from outside of the uk within the uk .

in 2015 maverick drinks made the move to international distribution , starting with the export of several uk brands into the us .

in 2016 maverick drinks head of brand development , michael vachon , spoke in a panel of industry experts on the state of pay to play at the tale of the cocktail event in new orleans .

in 2017 maverick drinks was appointed uk distributor for the award-winning range of single malt scotch whiskies from wolfburn distillery

maverick drinks

maverick drinks secures £50 , 000 sales of spirits in us market - case study - gov . uk
maverick drinks was awarded the iwsc spirits distributor of the year in 2014 , 2016 , and 2017 .
maverick drinks was founded in 2013 as the distribution arm of atom supplies ltd , who also run the online spirits retailer , master of malt . maverick drinks has a portfolio of premium spirits brands that have been recognised both for quality and innovation .
ukti has helped tunbridge wells based novice exporter maverick drinks win their largest order yet for whisky and gin with large american retailer .
maverick drinks are now set to expand beyond chicago with help from ukti . they also hope to visit canada and mexico later this year .
maverick drinks won a £50 , 000 order with a chicago - based large us retailer , just 2 months after returning from a uk trade & investment ( ukti ) funded trip to the usa .
maverick drinks joined ukti’s flagship passport to export programme in february 2013 . this export assessment and support scheme for small and medium - sized enterprises ( sme ) helped them prepare to enter new markets .
recognising & rewarding the very best in the wine & spirits industry , leading you to better drinks experiences .
maverick drinks is a trading name of atom supplies limited . registered office : unit 1 , ton business park , 2 - 8 morley road , tonbridge , kent , tn9 1ra . registered in england & wales . company number 3193057 . vat number gb 662241553 .
it may seem that the market for spirits in the us is saturated , but maverick drink’s success shows there is still a market for high quality boutique products .
angus winchester is a ‘bartender’ of 28 years experience who founded 3 companies , served as the global brand ambassador for tanqueray gins and is now the vp for education & training for barmetrix . . in his years in the drinks and bar industry he has served drinks to scumbags and . . . read more →
james began his career in the drinks industry as a bartender in ireland at the age of 16 and has since worked in some of the world’s most prestigious bars . in february 2015 , he took up a position at maverick drinks , and has never looked back . as portfolio ambassador , james is responsible for educating consumers and bartenders on the merits of craft spirits and the work that goes into producing them . whilst his role is focused on developing the market for the uk , he travels to distilleries around the world to expand and share his knowledge .
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this order marks the beginning of our expansion across the us and the continued development of our global brands . it’s a great example of how an entirely british - owned company is creating a completely unique product in a crowded global market place .
the company was established in 1994 , but only began exporting a year ago . since then they have secured orders across the european union ( eu ) , but the us deal is their first order outside the eu .
book an appointment with an export adviser if you’re interested in developing your business overseas .
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“as a start - up brand you focus hard on achieving credibility and creating awareness . winning gold outstanding and the mezcal trophy provided us with a level of credibility and exposure that we simply could not have achieved on our own . the awards helped secure key listings in harvery nichols and selfridges and certainly played a significant part in opening up dialogue with potential u . s importers and ultimately securing one . i thought hard about which competition to enter and what the return on that investment would be . i can say with absolute confidence that the iwsc was worth every penny . ”
“iwsc is a very important competition to us in terms of showing consumers our quality . it ' s one of the competitions that we definitely enter on a yearly basis . ”
“out of all of the awards , the iwsc is probably the most prestigious and most honest awards . you choose your judges very well and they ' re very good , honest , decent people . they do it for the love of the industry . ”
“the iwsc is a very prestigious competition . the prestige is a great thing to be able to communicate to our customers who have great respect for it . ”
“the iwsc represents everything , without a doubt . there ' s no better competition in the world where you can judge yourself not just against your countrymen but against the rest of the world . ”
“fantastic company and fantastic award . . . in the wine industry , having an award like this is such an accolade . ”
“it ' s one of the greatest international awards you can get . it ' s similar to an oscar , if you like . ”
“because of the number of international judges that are tasting the wines and the number of wines that are being entered , it’s a great privilege for us to receive this award . the history of the competition , the standing that it has amongst the international wine world and certainly amongst one’s peers , to be able to get an award at the iwsc means a lot . there are a lot of competitions around the world – this probably represents the top award you could get as a winemaker . ”
“it’s a great honour to win especially as nowadays people are focusing on the quality not just the numbers , so it does mean a huge amount getting recognition from an institution as well sought after as the iwsc . ”
“this will be a recognition that will help in building the brand further , and building its prestige around the world . ”
“the iwsc is a well renowned , well looked up to standard and a symbol of premium products so it’s a great achievement to win any award . ”
whisky magazine’s icons of whisky awards recognise and celebrate the finest companies and individuals in the whisky industry . with the america and scotland regional winners already announced , the time has come to reveal those receiving an award in the rest of world stage .
regional winners of each category will now battle it out against each other for the overall global title , judged by the magazine’s expert editorial panel and announced at the whisky magazine awards dinner in london on 17 march 2016 .
with new categories for 2016 , including master distiller / master blender , travel retailer , world whisky ambassador and supermarket , there is an opportunity for many sectors of the industry to be rewarded for their contribution .
rupert wheeler , managing editor and chairman of the icons of whisky says :
the whisky industry is expanding worldwide with many new distilleries being planned to fulfil demand . these awards are in recognition of all those exceptional companies and individuals who are working hard to make their brand different and engaging . i look forward to presenting the overall global winners in march .
specialist artisan whiskymaker , compass box , is well known for unique branding and eye - catching bottle designs . with a wide variety of styles and tastes on offer , the world of small batch scotch is ready to be explored through the company’s signature range , limited editions and great king street brands . quality and variety is of utmost importance and compass box ensure this is consistent by selecting the finest distillates from the best distilleries , aged in high quality oak casks . explore the company website for more about the products , as well as videos from whiskymaker john glaser .
art , science and passion is the formula at still waters distillery and this is applied to every handmade small batch of whisky . thanks to a shared love of the fine spirit , friends barry stein and barry bernstein set about establishing the first craft distillery in ontaria , canada , and began production in march 2009 . over the years , they have honed their skills and now create a range of products , with their flagship stalk & barrel brand paving the way . the story of each barrel is tracked from ‘grain’ to ‘glass’ which enthusiasts can follow on the company website .
nikka whisky distilling company founder , masataka taketsuru , has always been passionate about whisky , and nikka strives to make whisky in an authentic way without compromising quality . taketsuru founded yoichi distillery in 1934 and completed miyagikyo distillery in 1969 .
the company produces a wide range of japanese whisky in these locations which are appreciated and loved by people around the world . famous brands include single malts yoichi and miyagikyo , taketsuru blended malt , from the barrel blended , coffey grain and coffey malt .
shortlisted distell ( south africa ) forty creek distillery ( canada ) irish distillers pernod ricard ( ireland ) kavalan distillery ( taiwan ) penderyn distillery ( wales ) teeling whisky company ( ireland ) the english whisky company ( england ) the nikka whisky distilling company ( japan ) tullamore d . e . w . distillery ( ireland ) zuidam distillers ( netherlands )
koichi nishikawa was born in kyoto in 1957 and began his career in the whisky industry after completing his studies at kyoto university . he graduated with a degree in agriculture in 1982 and joined nikka whisky distilling company where he was assigned to the nishinomiya factory .
he held production and quality - control posts at several sites in and outside of japan , including nikka owned yoichi , miyagikyo and ben nevis distilleries . in january 2015 , he was appointed as distillery manager of yoichi distillery .
shortlisted denise devenney - tullamore d . e . w . distillery hugh gaynor - kilbeggan distillery john savage - onstwedder - da mhile distillery koichi nishikawa - yoichi distillery ( the nikka whisky distilling company )
in march 2011 , john quinn was appointed the first ever global brand ambassador for tullamore d . e . w . tasked with travelling around the globe , john is responsible for spreading the word and improving product knowledge about tullamore d . e . w . and working closely with key bar staff , brand managers and consumers . he also works alongside our enthusiastic team of local brand ambassadors in key markets such as america , uk , france , czech republic , bulgaria , scandinavia and ireland . john has worked with the brand for 35 years .
shortlisted bernard walsh - walsh whiskey jennifer proctor - tullamore d . e . w . ( william grant & sons ) john quinn - tullamore d . e . w . ( william grant & sons ) oisin davis - jameson cocktail programme stephen teeling - teeling whiskey company
since the james sedgwick distillery was established in 1886 , it has only had six managers , one of which is current master distiller , andy watts . after spending some time in scotland , andy returned to south africa to prove that this too could be an excellent whisky producing nation . the distillery’s three ships label was the first single malt to be produced in south africa and bain’s cape the first single grain .
andy has been instrumental in the success of this award winning distillery , putting the country on the whisky map .
shortlisted alex chasko - teeling whiskey company andy watts - distell david fitt - the english whisky company dr . don livermore - corby wine & spirits etienne bouillon - the owl distillery ian chang - kavalan distillery noel sweeney - beam suntory patrick maguire - sullivans cove peter bignell - belgrove distillery shinji fukuyo - suntory spirits
la maison du whisky is a family business and was founded by georges bénitah in 1956 . the company grew to become one of the largest french specialists of the importation and distribution of rare whiskies . thanks to the ever - growing whisky market both in france and around the world , la maison du whisky has been able to open up a number of successful stores . the first opened in paris in 1968 and since then they have expanded to réunion and singapore .
starting in a retail shop in royal tunbridge wells , the master of malt website now provides one of the most expansive ranges of fine and rare malts to be found anywhere in the world . the site is simple and easy to navigate , combining distillery facts , tasting notes and products . the company demonstrates industry leading knowledge and experience with a drive and passion for all things whisky related .
indulge in master of malt’s own independent offerings or explore the vast range of tasting sets on offer .
elizabeth fell in love with single malts while living in edinburgh , scotland over a decade ago . since then she has settled in toronto , ontario and for the past five years has been the canadian ambassador for glenfiddich and the balvenie . since taking on the role , elizabeth has hosted countless tasting events and master classes at the country’s top spirit consumer and trade shows , while simultaneously advocating for the female contingency of whisky lovers by curating the first women and whisky club in her home town of toronto , ontario .
since 2003 , the celtic whiskey shop , based in the heart of dublin , has worked hard to build strong ties with distilleries and wineries around the world so as to offer a whiskey mecca for lovers in ireland and abroad . the company also has its own exclusive label , celtic cask , of which it only releases bottles once they have reached their full potential . the store offers the customer a true whiskey experience with exclusive products , launches , tasting evenings and distillery tours .
founded in 1869 and operating over 1 , 200 supermarkets and convenience stores , j sainsbury continues to be the supermarket of choice for many thanks to the quality and range of goods and services on offer . when it comes to whisky , the selection both in store and online is sure to meet the needs of the whisky enthusiast and the gift shopper alike . with a huge selection of single malts and blends available from around the world , and all at affordable prices , your weekly shop can easily include your favourite dram . watch out for savings on sainbury’s own branded single malt .
it all began for dfs group in 1960 when robert miller and charles feeney established the first store location in hong kong on 7 november . by 1970s , the company was rapidly expanding and opening stores worldwide , one of which was located in changi airport , singapore .
here you can find some of the world’s most premium whiskies . sample travel retail exclusives or find the perfect gift at this unique customer experience .
shortlisted aelia duty free , charles de gaulle airport ( france ) aer rianta international , dublin airport ( ireland ) dfs group , changi airport ( singapore ) flemingo international , dubai international airport ( uae ) gebr . heinemann , frankfurt airport ( germany ) le clos , dubai international airport ( uae ) schiphol airport retail , schiphol airport ( netherlands ) world of whiskies , london heathrow airport ( england )
born and raised in tullamore , mary has a strong sense of pride working with tullamore d . e . w . irish whiskey . after completing a diploma in interior architecture , she ran her own furniture shop before joining the team as visitor centre manager . mary worked closely with all involved in the refurbishment and development of the new visitor centre in 2012 . under her management , last year was the centre’s busiest and most successful to date , solidifying it as a ' must see ' attraction .
shortlisted david mccabe - irish whiskey academy geoff burns - penderyn distillery mary hensey - tullamore d . e . w . distillery sheila baird - teeling whiskey company
the teeling whiskey distillery has enjoyed huge success since its official launch in june 2015 . bringing whiskey distillation back to dublin , and the first new distillery in the city for 125 years , it is no wonder fans are flocking in their thousands to visit this tourist attraction . by december 2015 , teeling whiskey distillery had welcomed 25 , 000 visitors . visit seven days a week from 9 . 30am to 5 . 30pm and join a guided tour to see all elements of the production process . enjoy a dram and a preprohibition cocktail as part of the tour or upgrade to a teeling trinity tasting to enjoy more award winning single malts .
shortlisted canadian club brand centre ( canada ) kavalan distillery ( taiwan ) mackmyra gravity distillery ( sweden ) puni destillerie ( italy ) teeling whiskey company ( ireland ) teerenpeli distillery ( finland ) the jameson experience ( ireland ) tullamore d . e . w . distillery ( ireland ) yoichi distillery ( japan )
ashok is well known on the world whisky scene and is best known for his work with amrut distilleries where he is currently head of international operations . credited as the reason for much of the success of amrut in international markets , ashok spends much of his time travelling across the globe conducting seminars and master classes , focusing on the growth of indian whisky and in particular the award winning amrut range . ashok is currently pursuing a diploma in distillation with the institute of brewing and distillation , london , to enhance his technical skills .
icons of whisky is presented by whisky magazine . final decisions are made by a whisky magazine editorial panel .
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dushan zaric is the cocktail mastermind behind world - famous new york bars employees only and macao trading co . he is widely recognized as an industry leader and a pioneer in craft bartending ; his innovative work behind the bar has revolutionized the art of the cocktail . | dushan . . . read more →
bobby heugel is an owner and operator of eight bars and restaurants in houston , texas through his company , clumsy butcher , which partners with talented industry professionals to develop concepts that reflect their personalities . in addition to these establishments , bobby also consults . . . read more →
officer craig miller has been employed by the department of liquor for 20 years . | officer miller became pivotal in communications between arizona liquor industry leaders and the department of liquor during a 2012 industry trade practice investigation . the department formed . . . read more →
michael has been cited as a reference for the craft spirit movement for several major uk on - trade publications , as well as the new york times . in addition , he has delivered lectures , seminars , and masterclasses on topics including current consumption trends , new market opportunities . . . read more →
we believe in drinking better quality spirits and have worked hard to source one of the most exciting portfolios of craft spirits in the world .
we work closely with our partners in retail , wholesale , and the on - trade to help reduce their reliance on mainstream brands and introduce higher quality alternatives . our collaborative approach to business , coupled with our carefully curated spirits range , has made us one of the fastest - growing distributors in the uk .
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distributor of outstanding craft spirits . 2014 , 2016 , 2017 iwsc spirits distributor of the year . tweets by michael vachon , head of brand development # drinkcraft
scrap that , now trending 3rd in the uk . hootendrammy ! @ maverickdrinks # drinkcraft urltoken
i may be falling off the rails later this evening ! five whiskeys i’ve not tried before . . . . . # antici . . . . # pation @ maverickdrinks july 4th ultimate american whiskey @ tweettastings # drinkcraft urltoken
what an amazing couple of days at # imbibelive2018 ! just look at this dream team spreading the good word about craft spirits . # drinkcraft cc @ imbibeuk urltoken
incredibly excited to have andrew auwerda , founder of bluecoat american dry gin , here with us in the uk . . . and what a day for it ! # drinkcraft urltoken
there was great excitement when our parent company atom group was named in the sunday times virgin fast track 100 last year . today , we got our mitts on the award ! urltoken
next tuesday # forwarddrinking comes to my new home town of # bristol ! all industry folk invited , whether you’re a bar owner , brand person , bartender , come have a chat about how brands and bars can work better together . and stay for a drink afterward urltoken
join the debate at lwf - we ' ve absolutely fantastic panels lined up for both our driving npd session ( 10 . 30am mon ) , plus harpers industry briefing on the future of the agency model ( 2pm mon ) . looking forward to fascinating discussions , more details here :
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of moët hennessy on what it takes to be a brand ambassador at our careers series talk on 16 may | 6 . 30pm | £13 more info :
absolute pleasure meeting stuart @ thevineyardws on tuesday . amazing stock and a great @ maverickdrinks partner . looking forward to working with you . # thinkindie # thinkindiedrinkindie # shoplocal urltoken
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