slide , inc. , operator of the urltoken website , was a web 2.0 company founded by max levchin and based in san francisco , california .

originally formed to make photo sharing software for social networking services such as myspace , the company achieved its greatest success as the largest developer of third-party applications for facebook .

the company was acquired by google on august 4 , 2010 and shut down on march 6 , 2012 .

slide . com

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and so committed is mr . levchin to seeing urltoken succeed that he keeps a blood - pressure monitor on his desk . “i don’t know what i would do if i couldn’t start companies , ” he said . “i’d probably think about slitting my wrists . ”
a site for sharing photos and video was not necessarily mr . levchin’s favorite among the dozen or so ideas he pondered . but he chose urltoken precisely because he thought it had the greatest potential to become a business that could surpass paypal in size and reach .
slide , founded by paypal co - founder max levchin , makes widgets that help people express themselves . the company took a big risk in 2006 when they gave users the ability to auto - insert slide shows into their myspace pages and blasting bulletins out to all their friends . they did this by asking users to hand over their myspace credentials , and doing all the hard work for them . this is a clear violation of myspace ' s terms of service , though , and most people expected slide to receive a cease and desist letter and / or get access turned off . but that never happened , and slide ' s big bet has paid off . slide has since evolved to offer a number of widgets . users create and personalize widgets on urltoken and can then use them on social networks , blogs and desktops .
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a few years ago , mr . levchin , one of the young princes of silicon valley , bought his first home , a 12 - room edwardian high atop a hill here , for $ 3 . 4 million . but mr . levchin , who made a fortune at age 27 selling paypal , the online payment service he helped start in 1998 , never moved in . he sold it two years later without having slept there for even one night .
since then , mr . levchin has moved into his second home , a more expensive one found for him by nellie minkova , his girlfriend of eight years who has become his fiancée . but so consumed is he by work on his second company , an internet start - up focused on sharing photos and videos , that the cartons that contain what mr . levchin described as “85 percent of my worldly possessions” are still stacked in his living room , five months after moving day .
mr . levchin , who is now 32 , is typical of a new generation of junior titans in silicon valley who might be called the prematurely rich — techies worth tens of millions of dollars , sometimes more , at an age when many others are just starting to figure out what to do with their lives .
the internet , a low - overhead medium with a global reach , has greatly accelerated the wealth creation phenomenon , producing a larger breed of multimillionaires even younger and richer than in the past .
they are happy to be wealthy , of course , but many of these baby - faced technology tycoons often seem indifferent to the buying power of their money , at least at this stage of their lives . instead , nearly all of them have chosen to throw themselves back into a start - up , not so much because they want a spectacular new home or a personal jet — though many of them do — but because they are in a competition with themselves and one another .
“for most of us , doing it again means surpassing what we’ve done previously , ” said peter a . thiel , mr . levchin’s partner at paypal , who also has started a new business , a hedge fund called clarium capital . “and that can be a really high bar . ”
even among this jittery group of overachievers , mr . levchin stands out . in part that is because outdoing paypal may be an all - but - impossible goal . mr . levchin acknowledges that he has already earned more money than he could ever spend . but he said he would not consider slide . com , the photo and video sharing site he founded in 2005 that is still in its start - up phase , a success unless it is ultimately worth , in real dollars , “at least $ 1 . 54 billion”— the price ebay paid for paypal .
during his paypal days , mr . levchin was so committed to seeing the company succeed that he often sacked out at the office in a sleeping bag he kept under his desk . considering that he described his apartment during some of this time as “scary , ” that had a certain logic . cardboard boxes served as his living room furniture ; a discarded computer desk was his dining room table .
these days , despite the phenomenal success of paypal , which gave him the bulk of a fortune worth around $ 100 million , mr . levchin continues to work an average of 15 to 18 hours a day .
“we occasionally go out to eat , he sleeps a few hours , he works out , ” ms . minkova said . “but other than that , max works . ”
ms . minkova half - joked that she might appreciate her occasional evenings out with mr . levchin more , if only he were not on his blackberry , answering e - mail messages and checking his web site .
one friend , dennis fong , who sold a company to mtv networks last year for $ 102 million ( and is already at work on a new start - up ) , talks about the “weird growling sound” that mr . levchin tends to make when someone even mentions the name of his chief rival , rockyou .
maximillian rafael levchin was born and raised in kiev , ukraine , a jew living under soviet rule for 16 years . as the soviet union was crumbling , the family moved to the united states and settled in chicago . but the worst year of his life , he said , was not when he was growing up but after ebay bought paypal .
he thought he would spend the time after the sale “exploring my inner self . ” instead , he spent the better part of 12 months “feeling worthless and stupid” and baffled by what he might do with the remainder of his life . he felt too young to retire or downshift a gear or two — and too restless to become a philanthropist .
“i enjoy sitting on nice beaches and hanging out with my girlfriend and playing with my dog , but that’s three hours a day , ” mr . levchin said . “what about the remaining 18 hours i’m awake ? ”
at first , free time was not much of a problem . coming into a lot of money at a very young age , mr . levchin found himself forced to ponder things like irrevocable trusts and secondary beneficiaries . several times a week , he would listen to the gentle hectoring of older , well - dressed men and women whom he playfully mimicked , employing a basso profondo , game - show announcer’s voice .
“think of the kids you don’t have , ” mr . levchin quoted them as saying . “think of your unborn grandkids . ”
as those obligations of his new wealth subsided , mr . levchin contemplated what he might do next . for a time , mr . levchin , a graduate of the university of illinois at urbana - champaign , thought about returning to school and earning a doctorate . that is what his mother , a physicist , had always wanted him to do , and it seemed to suit his temperament .
but discussions with a friend who teaches computer science at stanford convinced him that academia was not the life for him . “this friend said , ‘don’t kid yourself , you’re going to start another company , ’” mr . levchin said . “it was one of those things where as soon as he said it , i knew it was true . ”
he thought , too , about becoming a venture capitalist or an angel investor , a well - paved path for generations of entrepreneurs before him . sequoia capital , one of silicon valley’s top venture firms , gave him a desk to use while he figured out his next step . the partners at sequoia would regularly invite him to join pitch meetings , but that experience taught him that he was hardly suited to the more nurturing side of the profession .
“i took this perverse pleasure in seeing if i could make someone cry , ” he said .
at sequoia , mr . levchin met james hong , another successful entrepreneur who today is one of his closest friends .
“we’d go out drinking , and max’d talk about how miserable he was , and i’d talk about how miserable i was , ” said mr . hong , who was 27 when he and a friend started hotornot , a web site popular with the under - 30 crowd .
while not nearly as rich as mr . levchin , mr . hong describes himself as well off enough so that work is optional . he was collecting more than $ 1 million a year from hotornot , a project he and his partner had created in seven days and which demanded little of his time .
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“all of a sudden , you have the luxury — or the curse — of being able to ponder the meaning of life , ” mr . hong said . “you ask yourself , ‘why am i not happier given how lucky i’ve been ? ’”
only later did mr . hong diagnose the real source of his angst : he was not doing much of anything . so like most of his peers , mr . hong decided to throw himself back into work , in his case refocusing on hotornot in the hopes of transforming the web site into a larger business .
in silicon valley , said robert i . sutton , a professor of management science and engineering at stanford and co - founder of the stanford technology ventures program , remaining relevant , if not also admired and respected , requires that an entrepreneur continue to speed along in the fast lane .
“in other parts of the country , things like a great estate are the symbols people most respect , ” mr . sutton said . “but here , the greatest status symbol is a person’s ability , ” he added , to “still bring out hot new companies” and show that you are “working on the hot new technologies . ”
some , of course , choose to step off the start - up merry - go - round . pierre omidyar , 40 , the founder of ebay , remains chairman of that company , but he gave up the day - to - day operations in the late 1990s . since that time , mr . omidyar , who has a net worth of $ 9 billion , has devoted most of his work energies to philanthropic causes and investments in projects in the united states and in the developing world .
mr . levchin concluded that his competitive drive was too strong for that kind of life . during his time off , he competed with mr . hong over who was the more frugal of the two and challenged him to push - up contests at the gym . “no matter how many i’d do , ” mr . hong said , “he’d have to do that many plus two . ”
taking five max levchin spends a moment with his dog , uma , but usually he works 15 to 18 hours a day at his start - up company , slide . com .
so mr . levchin did what any young titan in his position might have done . he dipped into his deep reserves of cash to pay for a large loft space and hired a half dozen of the smartest computer programmers he knew .
“i knew i wanted to be a c . e . o . , ” mr . levchin said . “i just didn’t know the c . e . o . of what . ”
mr . levchin proved vigorous in his pursuit of the right start - up . there are those in silicon valley who still create new companies out of a desire to crack a challenging technical problem . but not mr . levchin , who , like many of the area’s most highly regarded software engineers nowadays , views himself as the creator of potentially lucrative businesses more than simply the architect of a nifty new technology .
“it’s easier to start the next company than it was in the past , ” said marc andreessen , who was a co - founder of netscape communications in 1994 , when he was 22 . it is also potentially more lucrative than it was even a dozen years ago , said mr . andreessen , who despite a net worth estimated to be in the hundreds of millions of dollars is now at work on his third start - up , a social networking company called ning .
“for the first time in history , you have a global market of 1 billion - plus people , all connected over an interactive network , ” mr . andreessen said . “the opportunities are bigger than ever before . ”
in 2005 , when he started slide , the internet already had plenty of popular photo - sharing sites , but mr . levchin saw a new way to cash in on the desire of so many to express themselves in cyberspace : a service that gives people an easy way to dress up their blogs and personal pages with photo slide shows , videos and the like .
facebook users , for instance , use slide - produced playthings like its multimedia “funwall” or the “superpoke” widgets that let them hug or punch a fellow member ( figuratively speaking ) or even throw a virtual sheep at someone ( as apparently 20 , 000 people an hour choose to do , according to slide ) .
more than 130 million people viewed at least one slide multimedia presentation in june , according to the internet traffic monitor comscore .
“i’d run any company ; it’s completely irrelevant to me , ” mr . levchin said . “it’s really about this drive to win . ”
yet what mr . levchin calls “my particular brand of obsession” comes with a cost . he wishes he gave more to charity , but he can never seem to find the time . “it’s pathetic how much i give compared to other people i know worth considerably less , ” he said . and his desire to earn even more means he pays little attention to the wealth he already has in the bank .
“this ‘next race’ attitude really shapes your brain , ” mr . levchin said . “it’s ‘ready , set , go , ’ and nothing else really matters . ”
the three - story , five - bedroom house he shares with ms . minkova cost him $ 5 . 3 million , but it seems to be his only big post - paypal indulgence .
indeed , mr . levchin has not splurged on the pricey luxuries that some other silicon valley luminaries enjoy . those twin kings of the valley’s under - 35 set — google’s co - founders , sergey brin and larry page , with a combined net worth of more than $ 40 billion — have splurged on a fully loaded customized boeing 767 - 200 . but for mr . levchin , there is no six - figure car parked in his driveway , and dinners out tend to be at chain eateries rather than at high - end restaurants .
“spending money is a fine pursuit , and anyone’s welcome to do it , ” said scott banister , a close friend of mr . levchin’s since college who recently sold an antispam company to cisco for $ 830 million and is now working on a social networking site , zivity , which he describes as a “cross between playboy and american idol . ”
“but then obviously at that point , you’re spending , ” he said , “not producing . ”
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san francisco ( reuters ) - slide inc . , a start - up that allows web users to publish online slideshows of photos and other digital media , said on tuesday it had received additional funding from two top silicon valley venture firms .
slide was started by max levchin , co - founder of paypal , the world ' s most popular online payment service which was sold to online auctioneer ebay inc . ( ebay . o ) in 2002 for $ 1 . 5 billion .
slide ' s new financing round was led by mayfield fund and includes investments from khosla ventures and two previous investors , bluerun ventures and founders fund . exact terms were not disclosed , but levchin said :
it is in the millions .
levchin aims to make slide the leader of a new category he describes as online storytelling through multimedia , a focus that is meant to distinguish it from many photo - sharing sites .
growing largely through word - of - mouth recommendation , slide ranks as the sixth - most - visited u . s . photo entertainment site , according to web measurement firm hitwise inc , attracting more visitors than sites such as snapfish and shutterfly ( sfly . o ) .
in terms of visitors , it is neck and neck with yahoo inc . ' s ( yhoo . o ) flickr in the category , while photobucket . com , a photo and video - sharing site popular among myspace users , is no . 1 .
filmloop , which also helps users create online slideshows , is most frequently compared to slide . but by contrast , it ranks 86th among u . s . users in hitwise ' s list of photo sites .
levchin founded san francisco - based slide as a personal pastime after selling paypal . when he received his first round of funding in 2005 from bluerun , also paypal ' s first venture backer , he began to put slide on a business footing , he said .
vinod khosla , one of silicon valley ' s best - known venture capitalists , said in a statement he was betting on the track record of levchin ,
who has already proven his drive , purpose and ability when he built and grew paypal .
mayfield managing director allen morgan will be on slide ' s board of directors and khosla will join the board of advisers .
levchin said the new money will help slide grow by funding more staff , network capacity and faster product development .
the slideshows work as a link embedded in social networking web sites like myspace , facebook , friendster , xanga and piczo , or as a screensaver or local desktop computer application . slide is working on making its slideshows run on cell phones .
slides is a suite of modern presentation tools , available right from your browser . unlike traditional presentation software , there ' s no need to download anything . working with collaborators to make an awe - inspiring presentation has never been easier .
in a meeting , conference call or on stage ? with live present mode , you control what your viewers see . you can even use your phone as a remote control with direct access to your speaker notes .
slides for teams makes your whole team work better . it ' s a secure , shared place for everything your team needs to do their best work , and includes :
slides is the only presentation tool with a fully open source format . your presentations are html , css and javascript . unlock advanced features , such as :
slides is used daily by professionals all over the world to speak at conferences , share pitches , school work , portfolios and so much more . join today and try it out for free .
slide enables users to create and personalize widgets and use them on social networks , blogs and desktops .
according to comscore slide has more than 117 million unique monthly viewers . slide also claims more than 200 , 000 new slide shows are added to the slide network each day .
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blacklight slide™ is an incredible experience unlike any other . this night event , focused on uv neon glowing fun , brings you and your loved ones together for the best night of your lives ! at the blacklight slide™ , you get the chance to go down slides filled with neon glow - in - the - dark water , assuring you and your friends that you will get glowed™ ! during this insanely fun event is a celebration with the best music from the top djs in the country . you’ll get to dance , play , and have the time of your life . when the blacklight slide™ is over and you’re glowing with excitement , we know for a fact that you’ll be counting down the days until the next one .
when students are fully engaged , they learn better . 87 % of teachers we surveyed said that biteslide has increased student engagement in their classrooms .
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the slide was created by german artist carsten höller at the invitation of sir anish kapoor , designer of the arcelormittal orbit . it is a unique collaboration between two of the world’s leading artists and a major art installation for london , as well as yet another reason to visit queen elizabeth olympic park – fast becoming london’s most exciting playground !
this is le slide . light , foldable , portable , directional , ultra - thin and customizable : le slide is all of these at once !
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while slidenjoy works exactly like traditional monitors , it differs in its freestanding ability and easy connection to the back of your laptop , while remaining much thinner and much lighter . no more carrying around heavy and unnecessary products . the slidenjoy is so lightweight you ' ll almost forget it is in your bag . plug in the usb and the display will automatically launch . enjoyable and practical on a personal or professional level , sliden ' joy is also useful in web development , graphic design , photography , video artistry and for students , business people , gamers , architects , travelers , dj ' s , and designers .
slidenjoy perfectly matches your favorite work tool . it is available in 3 sizes : 13″ , 15″ and 17″ for the launching . some others are coming soon .
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once your additional screens slided , simply turn them up to 180° to share what you see with people seating around the table . from now , you can share to 1 single person , 2 , 3 , or even 10 people at the same time . your way of work is going to change . .
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the everslide plastic matting system for summer ski jumping was launched in 1984 . it was originally developed and manufactured by a finnish company called kirkkala oy , which specialised in producing polypropylene fibres for brushes used by street - cleaning vehicles . in 1991 , c . e . lindgren bought the kirkkala business , and six years later we decided to focus the entire fibre production operation on everslide . since then , c . e . lindgren has become the market leader in this business , and more than half of the matted ski jumps worldwide are covered with everslide plastic matting .
besides the everslide plastic matting solutions , our product range has for well over a decade now also included in - run tracks and snow - blocking nets . our first in - run track , the everslide fibre track , consisted of overlapping fibre elements and was developed to correspond to snow - prepared in - run tracks . as track machines for winter operation advanced , requirements for summer tracks changed as well . as a result , we developed our everslide super track . it was made of patterned plastic plates with side lists that aligned the skis correctly to help ski - jumpers better concentrate on the take - off . the first version of the everslide super track product was tested on the jyväskylä k100 ski jump in 1993 . since then , the product has been developed further , and today the track is made of stainless steel with a firm aluminium sub - base and integrated sprinkler system .
the development work for the plastic materials inspired us to expand our production to cover other forms of winter sports products for summer use as well . in 1994 , our everslide plastic matting concept was introduced for sledding use . since then , thousands of families have had the opportunity to enjoy the excitement of sledding . our everslide sledding slopes are used at family entertainment centres as well as in water and amusement parks around the world . in the beginning , the sledding slopes were so - called open space slopes , but since 2001 we have recommended that our customers build everslide sledding slopes with lane guides . these have increased the safety of the riders , and also the capacity of the slope .
our success in manufacturing plastic matting for ski jumps and sledding slopes encouraged us to make further developments . at the end of 1997 , we brought the market the everslide alpine matting system for downhill skiing and snowboarding and also the everslide cross country ski track . two versions of everslide alpine were available : everslide alpine standard and durable . the durable system was designed for snowboarding . everslide alpine could even be used on ski lift tracks . for anchor lifts , we developed a special element called the everslide lift track . the surface of the lift track element was made up of the same brushes as those in alpine , but the system used fewer brushes . the everslide cross country ski track was mainly aimed at ski instruction focusing on a traditional way of skiing . the surface of the track elements also consisted of brushes bent diagonally forwards . this way , the ski would slide well but also have good grip .
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sliderocket is a part of clearslide , the leading sales engagement platform . on july 1 , 2018 , the sliderocket service was permanently discontinued and is no longer accessible . try clearslide today free for an improved overall experience with more features that is scalable and secure .
beyond great presentation software , clearslide is a complete system of engagement for sales , marketing , and customer support . present to anywhere , from anywhere , with the added benefit of sharing of high - impact content from a single - point content management source , detailed customer analytics , web conferencing with screen share , and crm auto logging .
clearslide presenter provides full access to the clearslide content management library . the app syncs content for on - or offline access to approved content for online or in - person presentations . clearslide presenter captures the same robust engagement data ( attendees , meeting recaps , engagement rates , and content presented ) for remote meetings and auto - logs the data into your crm .
leverage the approved content library , even when offline . easily access promoted or bookmarked content , and search using tags . users can preview slides and choose content tailored to their audience . seamlessly combine and present any file types ( including rich media files ) .
initiate clearslide meetings with integrated audio conferencing , recordings , and remote - like controls for one - handed presenting ( or present 1 : 1 ) . access the same robust tools and analytics as in the web app including roll call , drawing tools , meeting recaps , and engagement analytics . after remote meetings , clearslide presenter captures the same customer engagement data .
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clearslide engagement dashboards provide powerful visualizations to support sales and marketing teams at every level . integrate real - time engagement and activity data from clearslide with crm data for a complete view of buyers and sales cycle progression – in easy - to - distill reports and dashboards .
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anthony slide has served as both associate archivist of the american film institute ( acquiring and preserving films for the national film collection at the library of congress ) and as resident film historian of the academy of motion picture arts and sciences . he published his first book ,
, both of which are considered definitive works in their respective fields . among his most recent academic books are
( 2010 ) , published by the university press of mississippi . he is also editor of the “filmmakers” series published by scarecrow press , and numbering more than 115 volumes . his 1986 book ,
( published in 1994 ) was named outstanding academic book of the year by “choice” magazine , best reference book of the year by “library journal” and outstanding reference source of the year by the american library association .
in 1990 , in recognition of his work on the history of popular entertainment , bowling green university awarded anthony slide a honorary doctorate of letters . at that time he was hailed by lillian gish as “our preeminent historian of the silent film . ”
anthony slide has been active as a specialist appraiser of entertainment - related items for more than twenty years , and has gained a national reputation in the field . he has appraised papers , correspondence , books , photographs , posters , music , lobby cards , video tapes , audio recordings , motion picture film elements , equipment , and awards , relating to all aspects of popular entertainment , for estate , insurance and tax purposes . the largest collection he has appraised is the archives of producer david l . wolper , and his best - known appraisal is of the abraham zapruder film of the kennedy assassination . he has appraised the papers of individuals as varied as silent screen star marion davies and blacklisted screenwriter ring lardner , jr . , and collections as small as one scrapbook and as large as 1 , 500 boxes . in his capacity as an appraiser for the los angeles community redevelopment agency , he has been recognized in los angeles superior court as an expert witness .
: among the unique objects that anthony slide has been asked to value are artie shaw’s clarinet , donated to the smithsonian institution , and the articulated werewolf’s head from the john landis production of an american werewolf in london . from batman ( 1989 ) , anthony slide appraised for michael keaton the costume he wore as the title character .
: anthony slide has valued many awards , including oscars , emmys and golden globes ; he has appraised the irving g . thalberg memorial awards presented to david o . selznick and darryl f . zanuck , and the academy awards of margaret booth , louis derochemont , katharine hepburn , harold lloyd , mercedes mccambridge , david o . selznick , shelley winters , david l . wolper , and william wyler , among others . for insurance purposes , he valued the largest group of oscars ever gathered together on one occasion at the request of the academy of motion picture arts and sciences .
: anthony slide has appraised the value of copyrights of many individual feature films and television productions , including the independent and experimental productions of lenny lipton , jr . , the ken murray hollywood home movie library , the newsreel library of the mexican company , noticiero continental , and the independent productions ( and other assets ) of documentary filmmaker marlon t . riggs .
: anthony slide has appraised film collections donated to the academy of motion picture arts and sciences , the american film institute , the lilly library of indiana university , the library of congress , pacific film archive , the national museum of natural history of the smithsonian institution , and the ucla film and television archive . he has valued the largest independent 16mm film library in the world , belonging to director / collector david bradley , and consisting of more than 5 , 000 titles ; and the film collections of entertainer mel torme and producer jack haley , jr . he has also appraised a number of commercial 16mm film libraries , as well as libraries of laser discs and videotapes .
: anthony slide has appraised the papers of songwriter sammy cahn and composer alex north , the music library of composer william goldenberg , the original scores of robert o . ragland and j . a . c . redford , and the music archives of henry mancini and billy may , among others .
: among the celebrities whose paper archives anthony slide has valued are producer samuel z . arkoff , director / title designer saul bass , screenwriter - producer charles brackett , producer allan carr , special effects legend linwood dunn , director richard feischer , comedian w . c . fields , director john frankenheimer , director randal kleiser , director john landis , critic leonard maltin , director rouben mamoulian , screenwriter - producer joseph l . mankiewicz , actor steve mcqueen , actor gregory peck , actress eva marie saint , screenwriter joseph stefano , director edgar g . ulmer , actor henry winkler , and director william wyler .
: original tape - recorded celebrity interviews conducted by authors , in connection with biographical projects , have been valued , along with unique recordings of controversial comedian lenny bruce made by his manager marvin worth . he has also appraised the more than 500 interviews held by the screen actors guild , including the copyright and intellectual property rights .
: among the many scrapbooks valued by anthony slide are those for gone with the wind and the wizard of oz , owned by director victor fleming .
: on behalf of turner entertainment co . , anthony slide has appraised the m - g - m feature film script library , donated to the academy of motion picture arts and sciences , and the m - g - m television script library , donated to the university of southern california . he has appraised the script collections of many individuals , including david begelman , marc daniels , ranald macdougal , eleanor perry , martin rackin , and billy wilder , as well as the script archive of your show of shows producer , max liebman .
while playing the club circuit in the late seventies , i was always less than satisfied with the guitar slides available at music stores . it always bugged me how slides would pinch the inside of my 2nd knuckle . while home on a break i decided to grind out the cutaway section of a chrome slide i had at the time . it immediately made a big difference in the comfort & stability . this got me thinking some years later that the concept could be taken much further . while the cutaway was convenient the interior was still “pipe like” . my research led me to a creative metal manufacturing company in spokane , washington that utilized computer driven swiss screw machine technology . i decided to utilize cnc and cad drawings to take my project to the next level . once the design was finalized and patented , we loaded our design into the computers and the rock slide was born .
this type of manufacturing is common in the automotive and aerospace industries and produces consistent , identical slides . we have now sold over 55 , 000 slides and the feedback from players is always great . be sure to check out the “sizing” information as well as the artists / reviews page .
u . s . slide fastener corp . presents : history of velcro® brand hook and loop
* in the early 1940′s swiss inventor george de mestral was walking with his dog through the woods when he saw that his pants were covered in cockleburs . de mestral became curious about the burrs and examined them under his microscope .
* he discovered their hook - like shape and thus began his quest to produce a unique two - sided fastener — one side with stiff “hooks” , similar to the burrs ; the other side with soft “loops , ” resembling fabric .
* the two - sided fastener became known as velcro® brand hook and loop , named for the french words , “velour” and “crochet . ”
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from the mountain top of eagles mere , downhill slopes are found in all directions , lengths , and grades . it is assumed that even in george lewis ' s time ( early 1800’s ) families found wintertime pleasure sledding on the hills and skating on the lake .
in 1903 the roadbed of eagles mere avenue had been smoothed down by sleds and toboggans for a long run through the village . some more adventurous riders took their snow vehicles to the top of lake avenue to hopefully have a swift run down the road far out on the frozen lake .
capt . e . s . chase stood at the edge of the lake one january day watching his grandchildren . they asked him why he couldn’t build a “real good” toboggan slide down the slope of lake avenue . it was a logical idea . capt . chase had a “finger in every pie” in the development of eagles mere . he had moved here from williamsport in 1886 and continually initiated projects such as laying out the street plans of the village , planning , and cutting the arrow paths and our well known laurel path around the lake . one of his monumental contributions was sounding out and making a map of the eagles mere lake depths theretofore unknown .
he began work on a design and method for building a toboggan slide that would be safe , sturdy and continued pleasure for eagles mere residents . the slide today is executed from these original plans using capt . chase’s planer and his method of grooving the ice .
the captain had a wooden toboggan built with three metal runners to fit the groove made in the ice of the slide . the townspeople were excited about this project as were members of the eagles mere land company of which capt . chase was general manager .
the next winter , men and boys declared a holiday and enthusiastically turned out to build the toboggan slide when the ice was declared solid at twelve inches . hand saws were used . horse teams with wagons and bobsleds plus strong arms and backs hauled the ice blocks to the foot of lake avenue where construction began .
the slide was ready for operation in january of 1904 . electric lights were strung over the slide by walter trappe using electricity generated by the waters of hunters lake four miles away .
the first to test the slide was harry stevens . as no sled was immediately available he chose to sit down in a heavy iron scoop - shovel and away went harry ! the observers cheered him on until they quickly became aware of a strange cloud forming around him which developed into a trail of smoke as he gained momentum and rode swiftly out on the lake . the men raced down the hill and out on to the ice to find mr . stevens with the seat of his pants completely burnt out . no permanent injury occurred other than to his dignity and , as he stood more than sat for a few days , he had to grin and bear all the logical jokes for weeks , perhaps months to come .
after this initiation , sleds and toboggans , and a few homemade contraptions , appeared on the scene immediately . the slide was active until the middle of march .
multi slide industries operate the largest range of wire forming machines across australia and is proudly 30 years australian owned & operated .
our machines are capable of forming a wide range of materials while producing a quality high end product , repeatedly & consistently .
we operate a wide range of cnc and mechanical wire and strip forming equipment . these machines are complemented by robotic welders , wire straightening and cutting machines , pedestal welders , 2d and 3d cnc machines , special purpose welding and nylon coating equipment .
our wide range of experience and specialist in - house technology allows us to manage low , medium and high volume projects .
it extends our capabilities to wire diameters of up to 13mm , provides the ability to generate various curves in wires up to 13mm diameter , offers longer arm lengths ( distances between bends ) and allows for limitless angle orientation between bends .
these features make the machine ideal for forming large diameter wire products for the furniture industry , as well as offering greater scope for our customers in other industries including agriculture , aquaculture , sports & leisure , building & construction plus other miscellaneous products .
our team are ready to discuss with you how we can assist with any of your wire or strip forming requirements . please call us , or email us via the contact form to discuss further .
we are currently producing a grape vine wire trainer which assists in supporting young vines , and attaches to the trellis wire . manufactured from 2 . 8mm galvanized wire this product lasts longer than bamboo stakes and can be re - used for future planting . existing customers have found the vine trainer easier and faster to install and some have commented that it does not choke the top bud as string can .
security of equipment is unfortunately a necessary part of our lives these days . whether it ' s for expensive or delicate equipment or for safety reasons , there is a need to provide non - intrusive protection . multi slide industries manufacture many versions of security guards or cages for your equipment . the video below is a recent job we undertook for pirsa , where they needed to protect some on - the - ground xmas lights . they were delighted with the final product .
we supply a large range of components , products and assemblies for all types of industries . . .
multi slide industries operate the largest range of wire forming machines across australia . our machines are . . .
over the past 25 years multi slide industries has worked with a range of high profile industries and companies . . .
the frank slide interpretive centre , in southern alberta ' s spectacular crowsnest pass , overlooks canada ' s deadliest rockslide . see and hear first - hand what happened the night turtle mountain fell . enjoy engaging storytelling , interactive displays , gripping accounts , and award - winning shows .
myths and legends of the crowsnest pass are explored through guided bus tours and hikes , and other special programming .
the crowsnest pass is excited to launch its 13th annual doors open and heritage festival weekend . explore the
other side
of crowsnest pass history .
musical events , harvest of memories , and much more at the frank slide interpretive centre , crowsnest pass public art gallery , and crowsnest museum .
winter getting you down ? enjoy a day of free family activities at the frank slide interpretive centre .
our childhood wouldn ' t be complete without a play set . the playground experience enriches children ' s minds and physical well - being . this ideology is what inspires us to craft the finest ready to assemble play sets , accessories and slides in america – all on a family friendly budget . childhood memories are made to last a lifetime , so choosing the right play set is one of the more essential decisions a parent can make . we hope you enjoy the shopping experience and the endless adventure our products bring to your children !


just for feet inc. was an athletic shoe and sportswear headquartered in birmingham , alabama which became one of the largest and fastest growing athletic stores in the united states .

in 2000 footstar acquired just for feet .

it closed its last store in 2004 .

just for feet

just for feet - just for feet inc life is so fragile a . . .
just for feet , inc . - company profile , information , business description , history , background information on just for feet , inc .
just for feet later dropped the lawsuit . it filed for bankruptcy protection toward the end of 1999 , and the last just for feet store closed in 2004 .
fraudulent financials had overstated the net income and assets held by just for feet inc .
just for feet inc . , was a retail chain that specialized in athletic shoes and clothes .
has very tightly controlled the management of just for feet . in order to expand the brand his
in 1999 , just for feet inc . , presented their financial statements to the commission which they
he didn ' t just fix feet . he built friendships - sentinel & enterprise
just for feet also planned a sweepstake promotion , the
just for feet third quarter super bowl win a hummer contest .
in the weeks leading up to the game , just for feet spent $ 800 , 000 on promotional teaser spots during the national football league and american football league conference championship games .
emert , carol ,
just for feet ipo for expansion ,
footwear news , february 7 , 1994 , p . 20 .
several executives said the just for feet lawsuit is really limited to a mistake made by the client and the agency .
just let that sink in for a second - two apartheid connections for the price of one .
the spot was one of two that saatchi and just for feet had been considering using until immediately before super bowl xxxiii .
in november 1999 , just for feet filed for chapter 11 bankruptcy protection , and in february 2000 , the company was forced into chapter 7 . footstar , inc . , at that time the parent company of footaction usa , purchased the just for feet name and the leases of over 70 of its stores in february 2000 . [ 1 ] . those stores that remained opened continued to do business under the just for feet name until footstar itself filed for chapter 7 protection in 2003 . by 2004 , the last of the just for feet stores closed .
the ad took such grief that just for feet briefly sued its ad agency , saatchi & saatchi , for $ 10 million , but eventually dropped the lawsuit .
shareholders sued just for feet , several officers , including ruttenberg and gilburne , and former auditor deloitte & touche for fraud after the assets were sold to footstar .
just for feet slates first manhattan store in ' 97 ,
footwear news , july 29 , 1996 , p . 7 .
those spots urged viewers to watch the third quarter and find out how many times the just for feet name was mentioned . viewers wishing to participate in the contest were to telephone or go to the just for feet web site with their answer to enter the sweepstakes .
just for feet was a legendary store . . there were 3 within ' 25 minutes of my house back in the day . .
the original spot , the company said , would have showed a just for feet team coming up to a runner whose shoelace had become untied . the just for feet team would tie the runner ' s shoelace and give him water and a towel , the company said .
just as the dust from the kenyan runner ' s shoes settled , saatchi sued just for feet in u . s . district court in rochester in late february for failing to pay its $ 3 million media bill . on march 1 , just for feet filed its own case in jefferson county circuit court in birmingham , against saatchi and fox broadcasting co .
in its lawsuit , just for feet said the finished spot , called
kenya ,
was entirely different from the concept saatchi first presented .
last week , just for feet filed a motion in u . s . bankruptcy court in wilmington , del . , to liquidate its assets .
nationwide ' s ad might have been depressing , but at least it wasn ' t as bad as just for feet ' s 1999 blunder .
i knew right away when i read the title . just for feet was soo dope , but my pops rarely took us there to buy kicks
then the voice - over says ,
just for feet . to serve and protect feet ,
i guess because
run , kunta , run !
would have been inappropriate . or something .
in february 2000 , it sold 102 stores and other assets to new jersey - based footstar inc . for $ 72 million . the stores retained the just for feet name .
washington — a former executive of just for feet , the athletic - shoe retailer that filed for bankruptcy protection in 1999 , pleaded guilty to fraud charges , the justice department said monday .
by the end of 1992 , sales from the three just for feet company owned stores as well as fees from the three franchises totalled $ 17 million . ruttenberg decided that in order to maintain control of the just for feet concept , further expansion should be undertaken directly by the company instead of through franchising . ruttenberg opened two more just for feet stores , in nashville and kansas city , missouri and then , in march 1994 , he took the company public to raise capital for further expansion .
just for feet attorney robert brodegaard said that ' s just not the case .
just about everybody else who holds themselves out as an expert , is ,
mr . brodegaard said .
the agency does have a responsibility . . . and somebody should have said stop .
the single story building is net leased on a long term basis to the just for feet , inc . ( nasdaq : feet ) , a birmingham , alabama based organization specializing in the retail sale of a variety of footwear .
las vegas commercial that aired in the year 1997 . promo for
just for feet
the giant shoe superstore located next to the wow store on sahara and within the forum shops at ceasars palace .
dramatic video shows tuiono “sitting just feet from sure death” atop the rock , waving his arms for help , california highway patrol sgt . duncan jensen told the washington post .
as part of the plea in u . s . district court in birmingham , gilburne is cooperating with the ongoing investigation into just for feet ' s finances , prosecutors said .
just for feet overstated income in 1996 by $ 730 , 000 , in 1997 by $ 3 million and in 1998 by $ 5 . 3 million , court papers said .
just for feet preferred this spot , the company claimed in its suit , but one network rejected it , saying it was
mean - spirited and promotes antisocial behavior .
the issue mr . brodegaard raises , along with the
kenya
spot , may take its place in advertising history . for the retailer , the controversy appears to be a small pebble in the just for feet shoe .
brooks , rick ,
just for feet doesn ' t toe the line on accounting , two analysts say ,
wall street journal , august 30 , 1995 , p . 2 .
later that year ruttenberg stepped down as ceo . a federal investigation began into whether the company had committed accounting fraud - a tiny precursor to the healthsouth and enron scandals just over the horizon . by november of that year , just for feet filed for bankruptcy , and the next year it was liquidated .
just for feet ( 1999 ) this was considered one of the biggest
oops
commercials of all time . in the spot , a group of men hunts a barefoot kenyan runner to force shoes on him . after objectors hinted at the ad ' s blatant racism , the client sued its ad agency , saatchi & saatchi . the next year , just for feet went bankrupt .
an accounting scandal at just for feet pushed the chain of shoe stores , headquartered in birmingham , ala . , to file for bankruptcy protection in late 1999 . a stake by public shareholders worth $ 708 million at its peak in may 1996 evaporated—but not before insiders purportedly dumped at least $ 50 million worth of shares . footstar , another retailer , acquired the bulk of just for feet ' s assets in february of last year .
the super bowl isn ' t just the biggest day of the year for football fans - - it ' s also the most highly anticipated day for advertisers .
a second spot showed a gymnasium in a school with the fictional name
ruttenberg high ,
apparently a reference to just for feet ceo harold ruttenberg . there , a geeky boy played dodge ball , a school yard game where a player stands alone and tries to dodge a ball thrown at him by other players ; the just for feet team came in and rescued him by giving him better shoes .
when the fans went home and the lights went out for the 1999 super bowl , one image remained for many tv viewers : that of a barefoot african runner fleeing hunters in a humvee , who captured and drugged their victim to force him into a pair of shoes from just for feet .
according to the government , from late 1996 to 1999 , gilburne and others devised a scheme involving a rebate from rogers advertising of its commissions for the upcoming year that would be recorded by just for feet as a receivable due in the current fiscal year .
according to the company , the original concept called for a just for feet team coming up to a runner whose shoelace had become untied . the team would tie the runner ' s shoelace and give him water and a towel , the company said . the commercial was one of two that saatchi had been considering using until immediately before the super bowl . a second spot showed a geeky boy playing dodge ball in a school gymnasium when the just for feet team comes in and rescues the boy by giving him better shoes . just for feet preferred this spot , the lawsuit claims , but one network rejected it , saying it was
mean - spirited and promotes antisocial behavior .
at press time , executives for just for feet had not returned phone calls for comment . a spokesman for saatchi said neither the agency nor its attorneys would comment on the pending litigation . in its legal papers , however , the agency claims advertising is a business that has no explicit guidelines and standards , and therefore , it cannot have committed malpractice .
for inquiries related to this message please contact support . for sales inquiries , please visit urltoken
ruttenberg ' s first chance for a major expansion of just for feet came in 1992 when he was offered a site at caesar ' s palace in las vegas .
it was a huge risk ,
ruttenberg told success .
but las vegas always fascinated me . it has the most expensive real estate in america , but when i saw the plans , i knew it was for me .
the las vegas store was designed to be a flagship for the company . the two storey showplace included the just for feet trademark basketball court and video wall as well as a laser show and sculpture gallery of famous sports personalities . just for feet management was soon able to boast that their las vegas store was
the highest - volume store of its kind in the world .
the rapid expansion of just for feet continued through 1996 with the opening of 23 new stores . most of these outlets were located in the southern states where just for feet had built its success but the chain also began to expand into northern markets with stores in minnesota , new jersey and new york . leading the push into the north was a planned 25 , 000 square foot flagship store to be located on 42nd street in manhattan .
it was bad enough that just for feet was a birmingham - based company , giving it all the historical baggage that entails , but it was even worse . the ceo , harold ruttenberg , was originally from south africa .
that ' s the only place i bought shoes and other sports gear as a kid , didn ' t start going to champs , foot locker , foot action , or other shoe places til they closed just for feet .
just for feet was a publicly traded company that began with a single store in birmingham in 1977 . by 1999 , it had locations in 30 states and $ 775 million in annual sales . but its rapid growth ended in november 1999 , when it filed for bankruptcy .
following the super bowl , critics lashed out at the commercial for its racial insensi - tivity . as a result of the fallout and criticism surrounding the ad , just for feet filed a lawsuit against its agency , saatchi & saatchi business communications , asking for more than $ 10 million in damages for advertising malpractice . in its lawsuit just for feet claimed that the finished spot , called
kenya ,
was entirely different from the concept the agency first presented . moreover , the retailer ' s ceo claimed in news reports that he was forced into running the spot even though he personally disliked it .
as the super bowl approached , saatchi presented the final
kenya
spot to its client . just for feet said it
expressed strong misgivings and dissatisfaction over the spot ,
according to the lawsuit , but the agency
then reassured just for feet that the commercial would be well received based on saatchi ' s expertise and experience with national advertising and marketing , and that having committed to advertise in the super bowl it was too late to develop and produce another commercial or to reshoot the dodge ball commercial .
since it had already spent $ 900 , 000 on production costs and $ 2 mil lion for the super bowl time slot , just for feet said it had no choice but to run the
kenya
spot .
the just for feet lawyers respond that the super bowl ad was no run - of - the - mill clunker but a shocking political and cultural gaffe that triggered a corporate crisis .
we ' re not just talking about a commercial that fell a little flat ,
says robert trezinsky of the new york law firm thatcher , proffit & wood , who along with the birmingham firm of sirote and permutt is litigating the case for just for feet .
we ' re talking about exposing a client to some very serious allegations . an agency has a duty to the client to consider these issues .
the federal government ' s investigation of just for feet resulted in a guilty plea monday from a former executive who admitted inflating earnings during the late 1990s when the alabama - based company became the nation ' s second largest athletic shoe retailer .
investigators said gilburne and others devised a scheme to artificially inflate just for feet ' s financial condition from december 1996 until november 1999 through improper recognition of income received from birmingham - based rogers advertising , the company ' s sole advertising agency .
just for feet , founded in 1977 with a single store in birmingham , went public in 1994 and grew over the next five years to become the second - largest athletic - shoe retailer in the united states before filing for bankruptcy protection and selling stores to footstar inc . in february 2000 .
from 1998 , here is one commercial for the defunct chain just for feet . features the nike air jam gasmic basketball shoe , air converse triac running shoe , and air excel 90 cross trainer shoes . it then shows two kids getting pelted with a bunch of shoes in their bedroom . . . interesting .
here ' s another interesting allegation : that just for feet managers told the auditors that their associates had breached the computerized accounting systems . but rather than report that problem promptly to the company ' s audit committee , the suit claims
deloitte sought to profit from just for feet ' s inadequate systems by , on june 11 , 1999 , successfully bidding on a consulting project to cure the many deficiencies in those systems .
deloitte says the suit has no merit and that it intends to vigorously defend itself .
gilburne , who is cooperating with the federal government ' s ongoing investigation of just for feet , will be sentenced later , u . s . attorney alice martin said . he could receive up to five years in prison and a $ 250 , 000 fine .
the executive also denied that just for feet and saatchi planned to go the
controversy as cheap advertising
route , that is , creating a controversy around the
kenya
spot to generate talk and subsequent publicity . such tactics can multiply the reach of a spot far beyond the price paid for its original audience .
as the clock ticked down toward the big game , saatchi presented the final
kenya
spot to the client . just for feet said it
expressed strong misgivings and dissatisfaction
over the spot , according to the lawsuit , but saatchi
then reassured just for feet that the commercial would be well received based on saatchi ' s expertise and experience with national advertising and marketing , and that having committed to advertise in the super bowl it was too late to develop and produce another commercial or to reshoot the dodge ball commercial .
adam gilburne , who held various positions at just for feet starting in 1994 , had been charged with a scheme to artificially inflate the company ' s books by improper recognition of income from the company ' s advertising agency , birmingham , ala . - based rogers advertising .
four white hunters hunters track a kenyan runner across the african savanna , drug him and then force him to wear american sneakers . this ad somehow made it from a brainstorming meeting gone horribly awry all the way to the third quarter of the super bowl in 1999 . the commercial was called both racist and imperialist by viewers . shoe retailer just for feet even ended up suing the advertising agency that created the awful ad . tone - deaf marketing was the least of just for feet’s troubles , though . the company filed for bankruptcy protection that same year and company executives later pled guilty to accounting fraud .
even if you feel that you are completely safe and secure , this is just good and smart practice .
the super bowl is the wrong place to show cultural insensitivity . that ' s what critics accused the now - defunct shoe retailer just for feet of doing in 1999 , with an ad that showed white hunters tracking down a barefoot black african runner and forcing him into nikes .
gilburne , who headed sales and then rose to be president of the superstore division of just for feet , faces a maximum of five years in prison and a $ 250 , 000 fine on the charges of conspiracy to commit wire fraud and securities fraud , the department said .
not surprisingly , plaintiff lawyers have pounced on the auditors here , just as they did in the just for feet case . one claim : kpmg , outside auditor for oxford , would have been more motivated to uncover the mischief if it had not been so preoccupied with selling tax , appraisal and actuarial services to oxford . a spokesman for kpmg says the firm stands by its 1996 audit and denies it lacked objectivity
because we may have provided some inconsequential consulting services .
the lawsuit is pending .
business communications , rochester , n . y . , for more than $ 10 million in damages for advertising malpractice .
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before you dismiss levitt as just another bureaucrat on a power trip , take a close look at five of the great audit disasters of the past two decades , involving just for feet , oxford health plans , colonial realty , bcci and delorean motor co . there ' s a fair amount of evidence—some of it never before publicly revealed—that outside auditors are not as independent as they should be .
in an area of more than 1 , 000 war graves and with birdsong as the only sound , i contemplated the thin margin between life and death . if the sniper’s bullet had been just two feet to one side , my father’s life would have been over , aged just 27 , and i would never have been born .
in the late 1990s , just for feet was aiming to grow into an athletic - shoe superstore , and opted for a super bowl ad to get its message across to consumers . it didn ' t work . the commercial showed a humvee filled with four white men who tracked down a barefoot kenyan runner . they then knock him out and force running shoes on his feet . when he wakes , he screams and tries to get the shoes off .
just for feet chief executive harold ruttenberg is not mentioned by name , but the government alleged that as part of the conspiracy
the ceo instructed gilburne and others , if asked about the rogers rebate , to respond that the rebate was based on services already performed during the current year .
july 29 , 1996 , p . 7 . mcevoy , christopher ,
nine feet . . . and counting ,
how to land on your feet . . . when they give you the boot - roni chambers | career coaching and management
under website use of location services , click prompt for each website once each day or prompt for each website one time only .
the more natural inequalities produces inequalities , the better for most , the more manmade inequalities produces inequalities , the worse for most .
chuck mcbride , creative director at wieden , kennedy and lead creative on the nike account , remembers his reaction on the evening of jan . 31 , when he first saw the just for feet ad .
the minute i saw it , i immediately went ' oh , shit , ' and i went , ' this can ' t go on . ' i just couldn ' t believe that they had done this .
just for feet , one of the nation ' s fastest growing companies , was using this as a coming - out party , of sorts - a springboard to leap over its biggest competitor , footlocker . altogether , the company spent almost $ 7 million on the ad buy , production and parallel promotions in other media .
from business : ideal feet - sore or tired feet , we can help . we are your arch support super store . ideal feet arch supports are worn by , approved by , and recommended by dat nguyen , fozzy whittaker , john jenkins , utsa , san antonio spurs & stars danielle robinson , dr clay suggs ( chiropractor ) , dr felicia holmes ( otr dr ) , other chiropract…
being a mother of 3 kids , and having a busy lifestyle . . . i am always on my feet running here , and there . . soccer game for my son and ballet classes …
however , given all that he did for me , i hope i will be forgiven if just one of those brave young men remains at the forefront of my thoughts for much of the day : eric ashcroft , my father , my inspiration , my hero .
just for feet , inc . , headquartered in birmingham , alabama , is a superstore retailer specializing in brand - name athletic and outdoor footwear . the stores feature a broad range of athletic and outdoor footwear , a high level of customer service , and a distinctive combination of entertainment elements aimed at creating an exciting shopping experience .
but only paid just - style members have full , unlimited access to all our exclusive content - including 18 years of archives .
can a company successfully sue an agency for making a commercial that really , really sucks ? stay tuned for a word from our courthouse .
godaddy has made a name for itself for its envelope - pushing super bowl commercials , but not all of its ads have proved popular .
the lawsuit raised a troubling question for the advertising community as to whether ad agencies can be held liable for the ads they produce . in its legal papers saatchi claimed advertising is a business that has no explicit guidelines and standards and therefore that it cannot have committed malpractice . the agency also noted that the
kenya
spot was presented to the networks and was not rejected . many advertising executives have argued that while saatchi may have used bad judgment in developing the idea for the commercial and carrying it forward , just for feet was ultimately responsible because the company approved the spot and should have taken responsibility for it .
as a direct consequence of saatchi ' s appalling , unacceptable and shockingly unprofessional performance , just for feet ' s favorable reputation has come under attack , its business has suffered and it has been subjected to the entirely unfounded and unintended public perception that it is a racist or racially insensitive company ,
the company said in its lawsuit .
the spot , however , ran in the fourth quarter , making the contest ' s correct answer zero . the company ' s web site would not accept zero as the answer , so
customers were left with the mistaken impression that just for feet was attempting to trick or deceive them ,
the lawsuit said . saatchi ' s sibling ,
to care for two of the most famous feet in the catholic world , those of the former pope john paul ii , vatican staffers trusted distinguished fitchburg podiatrist , scholar , and italian food connoisseur dr . joseph addante .
mcevoy , christopher ,
nine feet . . . and counting ,
sporting goods business , august 1993 , p . 90 - 91 .
for ms . schatz , at least , her tiny house has put her only a 10 - minute bike ride from work , a short walk from the beach and in a home just cramped enough to push them outside on sunny days . “people can sacrifice space for that , ” she said .
the air canada pilots mistook the taxiway for the runway next to it and flew their jet to just 59 feet ( 18 meters ) above ground before pulling up to attempt another landing , according to national transportation safety board information released on wednesday . that ' s barely taller than the four planes that were on the taxiway when the incident occurred late at night on july 7 .
the irony is that if the lawsuit goes forward , just for feet may suffer more than its footloose agency .
i have no fucking desire to pitch for just for feet ,
says one executive at a new york agency .
god knows if we run a print ad that ' s supposed to be a bleed , and it isn ' t , they ' ll turn around and sue us .
on the other hand , says the executive ,
no one holds saatchi too responsible . so they made a bad ad . . . they ' ll still get asked to pitches . the attitude will be , ' let ' s see what they have to say . ' if they come back with a bunch of men in white hoods burning down houses in an ad for safeway , well , then you don ' t give them the account .
even if one of the men turns out to be a hispanic woman .
during the 1999 super bowl athletic - shoe retailer just for feet ran a commercial that showed a barefoot kenyan runner fleeing from hunters in a humvee , who capture and drug him . when he awakes , he finds a pair of running shoes on his feet . the ad was supposed to be part of a brand - building campaign for the retailer that would help move the company away from its
where the 13th pair is free
positioning theme . however , rather than change the image of the company , the ad created a controversy that resulted in a lawsuit that could have drastically changed the relationships between advertisers and their agencies .
new york ( reuters ) - american apparel llc filed for its second bankruptcy protection in just over a year on monday , weighed down by intense competitive pressures facing u . s . teen retailers and a rocky relationship with its founder .
who does not love shoes they have mostly evrything nikes to non checks find the shoe you want to buy with reasonable prices look for the 2 for 89 . 99…
from business : we ensure that your feet get the best treatment in south florida . we ensure that you are properly fitted and that your shoes feel great .
the agency was a fool for proposing such a thing , and the client was a fool for paying for it ,
mr . richards said .
we live in politically correct times . you have to be careful what you do .
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it’s a common grievance by now that living quarters in the most popular cities across the nation have been shrinking , with people paying ever more money just to save some time on their daily commute . in fact , a recent analysis found newly built rentals span the least number of square feet since before the market crash .
perhaps that ' s why the
1984
apple ad for its macintosh computer is regarded by all 14 creative chiefs interviewed for this story as the best - ever super bowl commercial . most say it set the standard for all super bowl advertising since .
there ' s little more satisfying for a super bowl advertiser than to hear an ad slogan created for super sunday repeated incessantly in schoolyards and around water coolers on monday .
1 . endogeneity seems to be assumed away . i’d try explicitly modeling for it .
white said had tuiono been carried another 20 feet , he would have fallen down a three - tiered waterfall and “there’s no way to make it through that . ”
people still talk about this super bowl xxxiii ad for being just so wrong at so many levels . in a 2012 look back at what he deemed possibly the worst super bowl ad of all time , ad age ' s matthew creamer wrote :
sources : lisa van der pool ,
just for feet makes tv return ,
adweek , feb . 19 , 2001 , p . 2 ; alice z . cuneo ,
can an agency be gu ilty of malpractice ?
advertising age , jan . 31 , 2000 , pp . 24 , 25 ;
bad ad breeds worse lawsuit ,
advertising age , june 28 , 1999 , p . 30 .
a shareholder class action filed in u . s . district court in alabama on june 15 claims the shoe chain inflated its profits and understated expenses for three fiscal years stretching from 1997 to 1999 . the suit alleges that the company ' s auditors , deloitte & touche , helped pad the financials while pursuing a consulting contract from the auditee . the plaintiffs also allege deloitte advised just for feet to record the display booths donated by manufacturers as assets , which inflated the company ' s income by $ 20 million .
decried as racist and culturally imperialistic , the ad sparked a $ 10 million lawsuit by just for feet against its advertising agency , saatchi & saatchi , alleging professional malpractice . according to salon , the running shoe company said in a complaint that the ad agency assured the spot would be
well received by the public .
instead , the commercial caused it to become known as a racially insensitive company , the complaint alleged .
i didn ' t do a lot of drugs in college , but i had experimented enough to question what i had just seen . i turned to my roommate .
clowns and beer shouldn’t mix . it’s just common sense — something bud light was obviously lacking upon releasing this creeptastic spot . bozo’s brother handstand - walks into a bar — in the middle of the day , no less — and asks for a beer .
finally , the imf is beginning to recognise the trends and real causes for social instability .
by november , the company filed for bankruptcy and began liquidating inventory and closing some stores .
from business : at the good feet store , we specialize in comfort footwear and custom - fitted arch supports . we pride ourselves on providing personalized service . whether you ' re su…
for father ' s day , we got you these ads . ( it beats a necktie )
peter fitzpatrick , a spokesman for air canada , declined to comment , citing the ongoing investigation .
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for one of its super bowl spots last february , repeat - offender bud light flaunts a bottle of beer from all different angles to the tune of afrojack’s “ten feet tall . ” though this drink boasts a “cool twist , ” the ad itself is nothing more than a snoozer .
honestly , i just don´t get it , as far as i know there has never been a bank crisis because bankers have lent too much to guys like me perceived as risky .
i ' ve always gotten all of my shoes at feet first , boots , heels , casual and dressy , namebrand and start - up lines . naturally , i was both relieved and …
the instant success of the first just for feet store surprised even ruttenberg himself . his initial objective of $ 2 million in sales in the first year was surpassed within a few months of the store ' s opening and ruttenberg realized that his gamble had paid off . after opening another outlet in birmingham , ruttenberg decided that by franchising his concept he could expand without the large outlay of capital required by the superstore format . three franchises were sold with the license to operate stores outside alabama .
while the style may be precedent - setting for vancouver , they are not alone in living small . increasingly , young families in the city’s constricted housing market are eschewing a distant suburban address for the ease and walkability of the core – even if it means doing it without enough space for a christmas tree .
and expand they did . powder rooms , family rooms , enclosed garages ; by 1975 home sizes had jumped to 1 , 075 square feet . but still , their children , the baby boomers , shared bedrooms and coped with the weekday morning ritual of waiting for a spot in the home’s only bathroom .
as a culture ,
we don ' t just want to consume the brand — we want to swim in it ,
says steve conner , chief creative officer at burrell communications group .
when my father paused beneath a bank with the enemy beach wire just ahead , he applied a field dressing to his bloodied wound and crouched besides his co . “colonel [ richard ] burbury was about two feet away from me and the next thing i knew he rolled to his side and was shot in the chest , ” my father said . his co had been killed by a sniper .
the british , inventors of the lawn , can now claim the smallest homes of all , with the average new home clocking in at just over 800 square feet . “room to swing a cat ? hardly , ” commented the bbc . tellingly , while prime minister stephen harper occupies a mansion in ottawa , his u . k . counterpart occupies a non - descript townhouse jammed into downtown london .
in hindsight , dipiazza says , it ' s easy to see how saatchi put its foot in its mouth .
you can imagine what happened ,
he says .
someone said , ' hey , i ' ve got it . we track a kenyan runner through the desert - - and just for feet puts shoes on him ! ' i mean , on that level , it sounds epic . where it went from there ,
dipiazza says ,
is where the badness happened .
though no one from saatchi would talk on the record , the essence of its defense can be gleaned from saatchi ' s response to just for feet ' s complaint . the thrust of saatchi ' s defense appears to be that it can ' t be sued for violating professional standards in a field that has none .
the imposition of a punitive damage award in the absence of explicit , particularized guidelines and standards is highly unfair ,
saatchi ' s lawyers write .
an award made in the absence of such guidelines and standards may be grossly excessive , disproportionate , arbitrary , and irrational .
while a century of ever - increased comfort in the american lifestyle managed to squeeze in an extra 90 square feet in the typical new bostonian home , it’s still no mansion : the average home built today spans “only” 909 square feet , ranking at the bottom of our list . builders were actually far more generous in the 1990s , when the average new home span 1 , 360 square feet – however , construction volume at the time was very limited . a small and densely populated city , boston draws in a lot of people , while construction lags behind , therefore buyer competition is high and prices are surging .
you see , a birmingham - based company , just for feet , had snagged a national spot during the super bowl . newspapers had written about it . tv had talked about it . the only thing was no one really knew what it would be . the company and its ad agency , saatchi & saatchi business communications , had kept its contents a tightly wrapped secret . we knew that the company would give away one of the newly released hummer monster trucks when it was over , but that was about it .
the ad opens with a shot of white men in a military humvee tracking the footprints of a barefoot black kenyan runner . the men drive ahead to offer the runner a cup of water laced with a knockout drug . the runner drinks the water , and immediately collapses to the ground , unconscious . while he is passed out , the white men force a pair of nikes on his feet . when the runner awakens , he sees the sneakers and begins shouting and flailing .
no ! no !
he cries . he then scrambles to his feet and runs away , still trying to shake the shoes from his feet .
of course , one might argue that , considering the hair - trigger racial semiotics involved , even having a multicultural posse hunting down a black man isn ' t going to cut it . but the strange case of just for feet vs . saatchi & saatchi is more than a cautionary parable about identity politics . it also raises the question of what it means to commit advertising malpractice in a medium ( and a culture ) that increasingly prides itself on pushing the envelope , defying norms and , yes , shocking the conscience - - and that often reserves its most glittering laurels for ads that deliver a gratuitous jolt to the viewer .
there is near - universal agreement that for all its flaws , the
kenya
ad would have attracted little notice had just for feet not opted to broadcast it during the super bowl , the most - watched television event in the nation , and lately a showcase for show - stopping creative work .
when you put an ad in the super bowl , you really are putting it in an environment where ads are judged from start to finish ,
says jimmy siegel , executive creative director at bbdo worldwide .
everyone ' s waiting for your ad to tank . everyone ' s waiting to rip it to shreds . . . i mean , this isn ' t the nfl game of the week . you really are putting yourself out there and saying , ' ok , look at us . what do you guys think ? '
however , my father was , unwittingly , largely responsible for my boyhood interest in bravery : something that quickly developed into a passion and one that has played a significant part in my life for more than half a century .
the store had a damb basketball court inside , they gave you popcorn while you waited for your sneakers and this is where it all started for me back in late 1996 when the store first opened at my local mall .
remember , no one else is going to take care of this for you…it is 100 % up to you .
[ … ] any one unless they back it up with numbers . this time , i’m going to direct you to a study by the international monetary fund ( imf ) . just in case you don’t already know , the imf is not… . they’ve been soundly criticized by developing nations for exporting american - style [ … ]
it’s not inequality that matters . it’s the level of the lower classes that matters . for instance , you can reduce inequality by taking away most of the money the wealthy have . this would do nothing for the poor however .
the elder mr . ruttenberg died in 2005 at 63 . his son pleaded guilty to criminal charges and was sentenced to a 20 - month prison term . just for feet ' s auditor , deloitte & touche agreed to pay $ 24 million , and in april 2007 five former outside directors agreed to pay $ 41 . 5 million - one of only 13 cases in the past 25 years where outside directors of public companies have made out - of - pocket payments and one of the largest ever settlements . ( enron corporation ' s 10 directors paid only $ 13 million ) . in all the trustees recovered roughly $ 80 million for the company ' s creditors .
at 9 : 30am or tuesday january 24th 6 : 30pm for a free event in st . louis , mo .
he investigators said that as the air canada jet approached the taxiway just before midnight after a flight from toronto , it was so far off course that it did not appear on a radar system used to prevent runway collisions .
many of us have been struck by the huge increase in income inequality in the united states in the past thirty years . the rich have gotten much richer , while just about everyone else has had very modest income growth .
rumors of charney conducting business in less - than - appropriate attire abound . in addition to roaming & nbsp ; the factory floor and working & nbsp ; in his & nbsp ; underwear , something < a href =
urltoken
> charney told lawyers he did
all the time
< / a > & nbsp ; for several months in 2003 and 2004 , & nbsp ; charney is said to have once hosted a business meeting while wearing a single sock - - and without getting too graphic , just know that it wasn ' t on either of his feet .
for stable , sustainable growth ( and societies ) look no further than the economies of scandinavia and some parts of europe .
paul krugman is a distinguished professor at the cuny graduate center and an op - ed columnist for the new york times .
fedex ( 2008 ) this
wizard of oz
- inspired commercial was banned for allegedly encouraging viewers to huff substances .
the case is in the u . s . bankruptcy court for the district of delaware , case number 16 - 12551 .
preparing yourself for a possible professional exit can save you a ton of headaches and allow you to hit the ground running .
but then , by 2007 , the meteoric growth of canadian houses began to slow to a trickle , according to floor size data compiled by natural resources canada . in its latest industry survey , the canadian home builders association reported that the average new home size had dropped to 1 , 900 square feet – well down from a mid - 2000s peak of 2 , 300 square feet . according to internal forecasts , they are only going to get smaller , reported the association .
all these thoughts and more were racing through my mind as i visited normandy , just days before the 70th anniversary of the d - day landings of june 6 1944 . this friday is being billed as the “normandy swan song” , when second world war veterans , now mostly in their nineties , will visit france for the last time in significant numbers .
data used in the study included square footage for all single - family homes , condo and co - op units built in each decade , inside the city limits ( i . e . excluding the metropolitan area ) . data was gathered from public sources , except for chicago , il and austin , tx , where square footage found in for sale listings was used . national averages were calculated across all 50 states . all figures shown in the article represent the median value for each data set .
pulling in data for properties across 32 of the largest and busiest us cities , we’ve been able to determine the local building size trends for each decade since 1910 . we then compared local trends with the evolution in size of the average american home to see whether urban living does indeed mean sacrificing larger living spaces found in the suburbs and smaller cities in exchange for convenience .
note to sales genie , just because your commercial is a cartoon doesn’t mean it’s funny — let alone appropriate . the company’s animated faux pas puts asian stereotypes on display in the form of not - so - business - savvy pandas .
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macos may now prompt you to enable location services . if it does , follow its instructions to enable location services for safari .
i was trying to remember the name of this store the other day but for the life of me i couldn ' t .
us - wide , homes built in the last 6 years are 74 % larger than those built in the 1910s , an increase of a little over 1 , 000 square feet . the average new home in america , be it condo or house , now spreads over 2 , 430 square feet . it is also important to note that , parallel to the rise in living space , households have been getting smaller over the same period . in 2015 , the average number of people in a household is 2 . 58 , compared to 4 . 54 in 1910 . this means that today the average individual living in a newly built home in the us enjoys 211 % more living space than their grandparents did , 957 square feet in total .
an article about when dr . joseph addante ' s met with pope john paul ii at the vatican . addante treated the pontiiff ' s feet . courtesy of fitchburg historical society sentinel and enterprise staff photos can be ordered by visiting our smugmug site .
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yet , perhaps , ultimately we do not have need fully to understand why individuals display courage ; all we need do is admire it . over the years , my passion for bravery , in general , transformed itself into one for gallantry medals , in particular .