mindfire , inc. provides personalized urls and personalized landing page technology to the graphic arts and marketing communication industries .

mindfire 's main product , lookwho ’ sclicking , is a web-based application that simplifies the creation , management and tracking of personalized urls , vip landing pages , pay per click ( ppc ) and mass media landing pages , as well as automated follow-up email and real-time reporting .

the company typically delivers lookwho ’ sclicking through print service providers , agencies and consultants .

mindfire headquarters are in southern california , but the company also has offices in idaho , new jersey , new york , arizona and asia-pacific .

mindfire , inc

mindfire , inc . has not provided pricing information and public pricing information is unavailable . contact mindfire , inc . to obtain current pricing .
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for more information , check out mindfire’s listing on the inc . website or contact lynn manternach at 855 - 646 - 3347 .
glassdoor has mindfire inc employee reviews from 16 employees . read reviews . get hired . love your job . all company reviews contributed anonymously by employees .
for the 4th year in a row , mindfire communications has been listed on the inc . 5000 list of the fastest - growing private companies in america .
for the 4 th year in a row , mindfire communications has been listed on the inc . 5000 list of the fastest - growing private companies in america .
mindfire provides personalized urls and personalized landing page technology to the graphic arts and marketing communication industries . mindfire was founded in 1999 . mindfire ' s headquarters is located in irvine , california , usa 92614 . mindfire ' s co - . . .
in conjuction with the mindfire salesforce app on the appexchange , this outbound app keeps salesforce and mindfire studio contacts in sync . you can also create new tasks . mindfire is a salesforce appexchange partner .
owler has collected 13 screenshots of mindfire ' s website since jun 2014 . the latest mindfire website design screenshot was captured in sep 2017 .
mindfire studio is an out - of - browser silverlight application . please have silverlight installed on your computer before attempting to install mindfire studio .
mindfire ' s co - founder & ceo , moe farsheed , currently has an approval rating of 78 % . mindfire ' s primary competitors are
created through collaboration between mindfire and pageflex , clients who have the pageflex storefront and mindfire studio can create marketing automation campaigns in mindfire studio , and provision them as products that can be ordered from within your pageflex storefront .
mindfire currently has 1 , 906 fans on facebook . as of february 2015 mindfire had 468 fans . that ' s a 307 percent increase in 3 years
mindfire provides personalized urls and personalized landing page technology to the graphic arts and marketing communication industries . mindfire is a private company . moe farsheed is the co - founder & ceo of mindfire and has an approval rating of 78 from owler members . mindfire ' s top competitor is directmail2 . 0 , led by brad kugler , who is their ceo . mindfire has 87 followers on owler .
2 . in the upper - right hand corner of the page , click on the dropdown menu and select mindfire studio . this will take you to the mindfire studio app perspective . click the mindfire studio tab to initiate the setup .
mindfire communications recently received its accreditation by the better business bureau ( bbb ) .
the 2016 inc . 5000 , unveiled online at urltoken and with the top 500 companies featured in the september issue of inc . is the most competitive crop in the list’s history . the average company on the list achieved a mind - boggling three - year growth of 433 percent . the inc . 5000’s aggregate revenue is $ 200 billion , and the companies on the list collectively generated 640 , 000 jobs over the past three years , or about 8 percent of all jobs created in the entire economy during that period . complete results of the inc . 5000 , including company profiles and an interactive database that can be sorted by industry , region , and other criteria , can be found at urltoken .
mindfire currently has 1 , 487 followers on twitter . as of february 2015 mindfire had 1 , 338 followers . that ' s a 11 percent increase in 2 years
“only a tiny fraction of the nation ' s companies have demonstrated such remarkably consistent high growth . this achievement truly puts you in rarefied company , ” said eric schurenberg , president and editor - in - chief of inc . magazine in the announcement letter to mindfire .
mindfire solutions successfully organized the fifth edition of ddm it quiz on march 1 , 2015 .
' a tablet for everyone ' - mindfire gifts 700 ipad mini / galaxy notes ! .
glassdoor gives you an inside look at what it ' s like to work at mindfire internet solutions , including salaries , reviews , office photos , and more . this is the mindfire internet solutions company profile . all content is posted anonymously by employees working at mindfire internet solutions .
mindfire solutions features in test magazine ' s
the 20 leading software testing providers
list .
3 . click register now ! this will create the account that links saleforce and mindfire studio .
directmail2 . 0 is the top competitor of mindfire . directmail2 . 0 is headquartered in clearwater , florida , and was founded in 2012 . directmail2 . 0 generates 21 % the revenue of mindfire .
stpi , govt . of india awards
glory of odisha - top it exporter award
to mindfire .
information in the vest was gathered in december 2013 and january 2014 . the report is published by raab associates inc . , an independent consulting firm specializing in marketing technology and analytics . price is $ 795 . for more information , visit urltoken
dun & bradstreet ( d & b ; ) recognizes mindfire as
best overall exporter ( small )
.
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to learn more about mindfire or tap our community for your next creative challenge , visit us at : urltoken .
“we have phenomenal clients who allow us to do work that makes a difference . as we help our clients grow , their continued trust in mindfire helps us grow as well , ” said mindfire president and co - founder lynn manternach .
a first for the agency , mindfire swept all three of the judge’s choice awards given at the gala . mindfire also took home 11 other awards : two best of category / gold awards , two gold awards and seven silver awards .
copyright © 2016 . all rights reserved . social innovation journal - designed by phil conway bootstrap is a front - end framework of twitter , inc . code licensed under apache license v2 . 0 . font awesome font licensed under sil ofl 1 . 1 .
pfl is perceived as one of mindfire ' s biggest rivals . pfl was founded in livingston , montana } in 1996 . pfl operates in the business support services industry . compared to mindfire , pfl generates $ 13 . 2m more revenue .
mindfire ' s revenue is the third highest among it ' s top 10 competitors . the top 10 competitors average $ .
mindfire has employees and is the fifth highest among it ' s top 10 competitors . the top 10 competitors average 61 .
raab associates inc . specializes in helping marketers to select and deploy marketing automation systems . typical projects include needs definition , vendor selection , and performance measurement . the firm also offers industry vendors assistance in understanding customer needs and establishing thought leadership through white papers , surveys and presentations .
the annual listing placed mindfire in the 4482 nd spot in the country , and 22 nd spot in the state of iowa .
the annual listing placed mindfire in the 3 , 106th spot in the country , and 11th spot in the state of iowa .
zift solutions is seen as one of mindfire ' s top competitors . zift solutions is a private company that was founded in jersey city , north carolina in 2006 . zift solutions competes in the marketing services industry . zift solutions has 141 more employees vs . mindfire .
dallas , texas , march 24 , 2018 / dscoop / - mindfire , the leading provider of marketing software and ser . . .
i applied online . the process took a week . i interviewed at mindfire internet solutions ( irvine , ca ) in june 2011 .
help recruit creative students to join mindfire in order to advance their knowledge outside the classroom and give them an edge in the marketplace .
mindfire develops custom solutions for the healthcare , publishing , and transportation industries [ 2 ] , including laboratory information management systems [ 3 ] .
mindfire solutions pvt . ltd . develops custom software solutions for clients in the healthcare , publishing , and transportation industries and also offers consulting services .
mindfire communications has been recognized as one of the cedar rapids / iowa city corridor ' s 20 fastest growing companies by the corridor business journal .
mindfire : big ideas for curious minds
by scott berkun . 195 pages . published by berkun media , llc ( october 2011 ) .
mindfire was awarded with the coveted best of show award at the annual american advertising federation : cedar rapids - iowa city addy awards gala last month .
mindfireinc is proud to have been named by inc . 500 as one of the fastest growing software companies in the united states for two consecutive years . thousands of clients across two dozen countries worldwide depend on mindfireinc’s powerful automated marketing platform , comprehensive customer training , and unmatched customer service to manage tens of thousands of cross - media marketing campaigns annually .
you can continue to install mindfire studio through a web browser . please keep in mind that you need to use a browser that supports silverlight so that you can install mindfire studio . the most recent version of firefox doesn ' t support silverlight so you need to install the extended version of firefox to install mindfire studio . here is a link to download the extended support version of firefox . once you download the extended support version of firefox visit the install page and install the application .
using mindfire studio , you can visually create highly personalized campaign workflows and orchestrate multiple channels like direct mail , email , social media , sms text messaging , voice and microsites .
at mindfire , we make hot - fixes available on a daily basis as the need arises . each release includes new features , bug fixes , refactored code , and other modifications .
mindfire offers a competitive salary and benefits package which includes : medical , dental , vision , life , short and long term disability insurance , along with 2 weeks paid vacation and paid holidays .
mindfire studio ' s outbound apps allow you to communicate with 3rd party services in reaction to your users ' actions or recurring schedules . send an email blast to hot leads . make a reminder phone call before an appointment . generate , print , and mail a personalized postcard . create a contact in your crm . with mindfire studio ' s flexible architecture , any integration we imagine is possible .
added a pop - up warning to alert users about closing an account . closed accounts cannot be re - opened by the user . mindfire does not guarantee re - activation of a closed account .
now that the mindfire salesforce package is installed , we need to tell our servers how salesforce and the studio will communicate . at this point , salesforce is not pushing any information to the studio .
mindfire is a free resource available to all ketchum clients . client challenges are confidential , and only registered members of the community can access the password - protected site . as an added incentive for participation , every idea posted on mindfire results in an agency donation to room to read , ketchum ' s philanthropic partner , for the purchase of local - language books for needy children in the developing world .
mindfire communications had a smokin’ hot night at the 48th annual american advertising awards in iowa city on february 27 . the gang of arsonists took home five gold awards , one silver award and judge’s choice .
mindfire communications had a smokin’ hot showing at the annual american advertising awards gala by winning 15 awards , including the top honor of best of show , three judge’s choice awards and two best of category awards .
, manager of public affairs for the hertz corporation , said ,
hertz recognizes the value of tapping into a global community of creative thinkers , and we have learned a great deal from mindfire members .
the voice app lets mindfire studio initiate phone calls and collect any responses , much like the email outbound . bulk calls can be scheduled to call a target audience contact list . individual calls can be triggered by contact activity .
, senior director of public relations at frito - lay north america .
as someone who is often on the hunt for smart , innovative talent , ketchum ' s mindfire is a compelling proving ground for ambitious students .
ketchum is a leading global communications firm with operations in more than 70 countries across six continents . named 2010 large pr firm of the year ( holmes report and pr news ) and the winner of an unprecedented three consecutive prweek campaign of the year awards , ketchum partners with clients to deliver strategic programming , game - changing creative and measurable results that build brands and reputations . for more information on ketchum , a unit of omnicom group inc . ( nyse : omc ) , visit urltoken .
, partner and chief innovation officer at ketchum and a co - developer of mindfire .
we received nearly 700 applications for less than 10 summer fellowship spots , but the ongoing contributions by lauren and two other students we hired ,
sparks flew at the 49th annual american advertising awards in cedar rapids this weekend when mindfire was recognized with a total of 15 addy awards . awards included one judge’s choice , three best in category , six gold and five silver awards .
such parochialism is not what creativity today demands . global business challenges require the collective brain power of diverse minds , and tapping such thinkers means trusting ideas from many sources . the success of mindfire , ketchum’s crowd sourcing community , makes a solid argument for opening up the creative process . tackling impossibly tight deadlines and divergent creative challenges , mindfire’s global community of university students have been providing breathtakingly fresh perspectives and solutions to inspire ketchum’s clients . participating clients have embraced and implemented some of the best ideas from “the crowd . ” this week mindfire received special recognition — winning product of the year in the sabre competition , beating many tough competitors . the judges , presumably , recognized the vitality of a brainpower collective .
inga rundquist is a public relations arsonist and co - owner at mindfire . when she’s not dreaming up ideas that will generate publicity , you can find her knee deep in the social media world , also known as the next pr frontier .
sparks flew at the 49 th annual american advertising awards in cedar rapids this weekend when mindfire was recognized with a total of 15 addy awards . awards included one judge’s choice , three best in category , six gold and five silver awards .
we are incredibly proud of this recognition , and we want to thank our clients for trusting us with their brand , ” said erik meade , co - founder of mindfire .
our goal at mindfire is to create effective , engaging marketing that helps differentiate our clients , no matter if they are large or small . it’s gratifying to be recognized for our work by a group of our peers , and we want to continue to raise the bar for creative work . ”
integrated marketing agency while still a student , i found that contributing my creative ideas to challenges posted on mindfire gave me a real taste of what a job in pr would entail , plus it gave me an edge in landing a position .
added the ability to add a flag to an account for that when a mistyped purl occurs on the microsite , instead of displaying an error message , we show the gurl version of the page . this could be done on request by the mindfire team .
in addition , mike smith , co - founder of mindfire communications , was inducted into the organization’s hall of fame . mike , who retired last year , had a storied career in the advertising industry and played a pivotal role in mindfire’s early growth and success . he had more than 30 years of experience working as a creative writer and concepter with big name brands such as sony , nikon , toyota , ericsson , wal - mart , blue cross blue shield , alliant energy , mercy medical center , john deere and hitachi .
mindfire studio is the only marketing automation software built for the tech - savvy marketer . our cloud - based application allows you to take your creative marketing ideas , build them into data - driven multi - channel marketing campaigns , and launch them in one integrated platform .
it is possible to filter which leads are sent to studio by owner . by default , all leads are sent to studio . however , by adding users to the mindfire studio users permission set , you can determine the leads to sync by user and queue owners .
the top 10 competitors in mindfire ' s competitive set are directmail2 . 0 , pfl , zift solutions , silvian centiu productions , nu digital marketing , datamation , j2 global , sagetv , inside marketing automation and expertmetrix . together they have raised over 45 . 6m between their estimated 574 employees .
as a mindfire client , from day one you’ll have access to our world - class training resources and our dedicated technical support team to ensure your ongoing success . we offer a comprehensive library of step - by - step tutorials that will walk you through the process of developing , deploying , and managing your campaigns .
“helping our clients succeed is the top priority in everything we do . nonetheless , receiving recognition from our peers for the work that we do feels pretty good , too , ” said lynn manternach , cofounder and brand arsonist at mindfire . “we’re so thankful to all our clients for trusting us with their brands . ”
more than 40 ketchum clients have used mindfire for creative inspiration , including hertz , wendy ' s , frito - lay north america and others .
great ideas can come from anywhere , so frito - lay north america was delighted to tap into a crowdsourcing platform to gather inspiration from fresh - thinking minds ,
said
mindfireinc ' s innovative new marketing automation software , mindfire studio , is an easy - to - use drag - and - drop application that allows print and marketing professionals to create highly personalized marketing workflows , orchestrate direct mail , email , mobile and social media , automate drip - and - nurture sequences , and track performance with comprehensive analytics .
mindfire studio allows you to build microsites with unlimited number of fully - customizable landing pages . you can create a personalized experience for your visitors by using content variables and applying advanced segmentation filters to drive conversions . and you are not limited to one or two domain names : you can use any custom domain name , as many as you desire .
“we get our biggest thrills helping our clients succeed – but we have to admit that it’s nice to be recognized by our peers for the work we do , too , ” said lynn manternach , co - founder and brand arsonist . “we are also excited to have mike’s successful career celebrated not only by mindfire , but by our peers . ”
you’ll use these marketing automation features to enable your programs and campaigns to keep working for you , even while you’re asleep ! if at any time you want to check up on what’s going on , you can use your program calendar to keep track of all media activities - just click publish , sit back , and let mindfire studio do the work for you .
despite our victory , we still face hurdles convincing smart colleagues and clients to regard outside thinking like they would inside thinking . we know intuitively that ideas come from many places , and only an open mind allows us to fall in love with someone else’s idea . mindfire is a community of great thinkers you may not know personally whose ideas and imaginations are worthy of adoration .
mindfire received the top american advertising award , best of show , as well as a judge’s choice award and best of category award for its work on a hitachi trade show campaign . the campaign , prepared for the 2014 conexpo tradeshow , featured the slogan
the power of focus . ” and included the tradeshow booth design , banners , wall graphics , promotional items , direct mail and more .
we’re very excited to have the designs featured among so many other great brands , ” said erik meade , director of client services for mindfire communications .
designing spirit labels involves walking a fine line between strict federal requirements and creative execution . we feel the vodka and gin labels capture the heart and soul of the distillery’s brand in a powerful and unique design that draws on the region’s history and local flair . ”
, general manager of ketchum hong kong , recently hired two mindfire members as interns , and believes that the program helps the agency and , ultimately , its clients .
the open innovation community platform lets me spot individuality , creativity , enthusiasm , and drive for a pr career in an instant , without having to trawl through the dozens of homogenous resumes i receive each month for internships or full - time positions .
waybetter marketing used mindfire studio to create a student application process for their client , university of colorado , denver . their program successfully guided students through the multi - page application and allowed students to complete the application all at once or over a period of time . waybetter marketing generated and scheduled triggered reminders dependent on how much of the application has been completed via direct mail , email , sms text , and automated phone call from a university counselor .
david olson of the one to one group created and launched a campaign for nc state university’s student aid association , the wolfpack club . david and his team utilized mindfire studio to send personalized direct mail and email campaigns to donors . by delivering a multi - channel campaign that seamlessly integrated a payment application within the program , the wolfpack club raised over $ 6 , 000 , 000 . ( you can find this case study and many other successful campaigns here . )
mindfire studio dedup rules the studio has configurable rules that determine how a contact is considered unique . by default , this is based on the email address . this means that emails addresses are required and no two contacts can have the same email address . however , salesforce differs by allowing contacts and leads to have no email address or duplicate email addresses . you can change studio ' s dedup rules to make salesforce integration more compatible . for example , change the dedup field to sfapp _ id .
mindfire is an open innovation community for college graduate and undergraduate students with demonstrated creativity , communications and digital skills . more than 300 students from 22 leading universities are presented with real creative challenges facing ketchum and its clients , challenges that they can work on individually or collaboratively during breaks in their schoolwork . in addition to getting experience to add to their resumes , students also receive career coaching , training and job alerts from ketchum , along with prizes provided by the client that issued each challenge . eager to give students practical work opportunities with large global corporations , professors from universities in
the construction of the award - winning sheridan street project in north philadelphia was the most mentioned “success” of infill philadelphia . while sheridan street is the only project to be built , most nonprofit clients interviewed expressed the intent , in some cases the certitude , that their infill project would eventually be built . some described making progress in the pre - development process—such as fundraising , gathering permits , conducting business plans—but being set back by the economic crisis . for example , during the commercial corridors phase , pec and cicada architecture / planning , inc . designed a prototype for the expansion of a family - owned restaurant on lancaster avenue into a full - service restaurant and jazz club . subsequently , pec made progress toward the completion of the project—raising funds , developing a business plan , bringing in consultants—only to have the economic downturn postpone their plans . a pec interviewee said , “the project was phenomenal . it really drew attention to that building , to that corridor . i really believe that if we hadn’t had a big economic downturn , we would have gotten a lot further toward changing that business . ” most clients , including those who had not made substantial progress toward implementing the specific infill design , described ways in which they continue to use the prototypes designs to fundraise , even for unrelated projects .
the vest helps marketers purchase a marketing automation system that matches their needs . it provides more than 200 data points about each product , narrative descriptions of vendor strengths and weaknesses , and fitness ratings for small , mid - size and large marketing departments . products in the report include : act - on software , adobe campaign ( formerly neolane ) , calliduscloud leadformix , etrigue , hubspot , infusionsoft , leadlife , makesbridge , marketo , microsoft marketingpilot , mindfire studio , mindmatrix , net - results , ontraport ( formerly officeautopilot ) , oracle eloqua , redpoint global , right - on interactive , rightwave , urltoken pardot , salesfusion , sharpspring , silverpop , simplycast , teradata applications , treehouse interactive , and venntive .
karen loves winning trophies for clients , believing awards affirm how much strategy and creativity matter . as ketchum’s chief strategy and creativity officer , as well as co - lead of ketchum’s 50 + specialty , she is an evangelist for courage and creativity in communication , and she ensures strategic discipline and creative liberation for the firm’s global network of planners . her devotion to studying human behavior , crowdsourcing creative ideas and working across silos have contributed to ketchum winning more awards for clients than any other pr firm . some of her initiatives include the creation of mindfire , ketchum’s crowdsourcing site for fueling creative ideas ; the ketchum creative community and related passion panels to solve client challenges ; and the ketchum media optimizer , the first media planning discipline in the public relations business . as a member of the small minority of female agency creative chiefs , karen is on a mission to inspire and empower more women to take on lead creative roles .
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with our white label program , wholesale pricing , online and on - site training courses , and a team of seasoned technical support , you ' ll have everything you need to bring your ideas to life and create any marketing campaigns your clients need .
at the heart of your marketing automation is your contact database . whether your contacts currently reside in your crm , or some homegrown system , or even in excel , your first step towards improved marketing effectiveness is to upload your prospects and customers into your powerful contact repository . upload from a csv , or pull directly from your crm . as required , create an unlimited number of custom fields , and configure deduplication rules to maintain the integrity of your data .
as your marketing programs and campaigns unfold , your contacts ' behavior will be stored and made available to you as a means of refining your ongoing communication . that means your marketing will get smarter as you go along and your results will improve .
the studio provides you with the ability to architect a variety of campaign workflows , whether they be simple outbound email campaigns , or something highly sophisticated .
first , you’ll plan your programs and campaigns using an intuitive drag - and - drop canvas , enabling you to create a visual representation of your marketing workflow . start from scratch with a blank canvas , or get a quick start by using a campaign template .
next , you’ll design your programs and campaigns in collaboration with other users , and manage roles - based permissions to control viewing and editing privileges . using the campaign canvas , you’ll configure all aspects of the multi - channel campaign , including defining your target audience segmentation criteria , as well as each of the involved media .
as you configure your media , you’ll notice that they’re all managed through similar interfaces , which means that once you learn how to use one form of media , learning others is a snap . in addition , all media provide you the ability to use full personalization , allowing highly targeted and personalized communications . as you work on your media , you’ll be able to store and manage your digital assets ( like html , images , and more ) , for easy reference within any campaign element .
social media ( twitter ) . send scheduled tweets or fully personalized direct messages to a group of followers
go beyond just personalization , version messages , offers , and calls - to - action by creating powerful business rules that are usable across your campaigns and all their media . pretty cool , huh ?
triggers . monitor a variety of events to trigger any number of outbound media or follow - up activities .
goals . set , track , and act on conversion points , for use in reports and other performance measurement .
scoring . add or subtract contact scores based on activities ( events ) performed by contacts within your marketing program .
keep your finger on the pulse of your programs ' performance by measuring all aspects of your campaigns . view standard reports for all multi - channel elements , including email , sms , direct mail , twitter , and microsites . drill - down to details showing contact activity history across all marketing programs , campaigns , and elements .
use visual analytics to slice - and - dice campaign performance , uncovering patterns that will make you look like a genius . or better yet , share the reports with your clients , simply by clicking a button and sending an email .
if you’re lucky enough to know a developer or two , or if you’re one yourself , you’ll soon become friends with the platform’s restful apis . you can create , manage , and report campaign activity , as well as methods that give you the ability to create your own extension modules , yielding flexibility to customize the platform’s behavior .
you’ll also meet the marketing application markup language ( maml ) . maml is a special form of extensible markup language ( xml ) , which you can describe each aspect of a marketing workflow , including media like email , sms , and landing pages , as well as the content and personalization required by each element . maml is fed to the marketing engine for program execution .
think of it as a smart , self - described document that holds not only the marketing content , but also instructions for how campaign respondents interact with each element . this provides greater automation , speed , cost efficiency , and ease of use . maml - enabled systems can interface with other systems such as print workflow management , crm software , and web - to - print .
the senior qa engineer will work with the product owner to understand product requirements , the product development team to prepare test plans , publish automated test scripts , execute the test cases and analyze the test results in accordance with the company guidelines and standards . the ideal candidate will be a great team player who possesses excellent skills and dedication . the position is based in the company’s headquarters in sunny , irvine , ca .
we are an equal opportunity employer and value diversity at our company . we do not discriminate on the basis of race , religion , color , national origin , gender , sexual orientation , age , marital status , veteran status , or disability status .
using the outbound email element , you can send a a personalized email message to designated contacts within your database . don ' t worry if you don ' t yet have an email address for your contacts : simply capture it at your next inbound opportunity .
the hp smartstream outboundapp allows you to manage indesign templates and deliver personalized pdfs to a hot folder for processing by your hp indigo or other printers . completely automate your on - demand printing with this app .
sms is used to reach contacts on their mobile phones , via sms ( sometimes called
text messaging
) . using the outbound sms element , you can send an sms message to designated contacts within your database .
direct mail is used to reach contacts through the postal system ( sometimes called
snail mail
) . using the outbound direct mail element , you can send direct mail to designated contacts within your database .
the studioscript app allows you to trigger and execute server - side javascript that can communicate with the studio or 3rd - party services using simple javascript libraries . it ' s the swiss army knife of outbound apps .
become a world - class marketing automation specialist . learn how to build and run multi - channel marketing campaigns that drive sales results .
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every developer that works here is here because they love what they are doing .
work from home ( occasionally ) . free lunch . competitive salaries , better than other industry leaders in it . friendly team and employees .
this page was last modified on 27 june 2016 , at 18 : 46 .
content is available under a creative commons attribution - sharealike 4 . 0 international license unless otherwise noted .
disclaimer : while this post ' s content is designed to help you understand the gdpr in connection with . . .
having just returned from martech san jose , i picked up three key trends you need to know as a printe . . .
you need to use spf records today . picture this : you ' ve made the perfect email for your new campaign , . . .
as a company who has worked closely with printers and marketing service providers who want to diversi . . .
the word is starting to spread : we ' re working on a new way to help you create more leads and sales , b . . .
do you earn income by reselling exacttarget email services ? if so , you may suffer from recent policy . . .
get ready for another whattheythink monthly economics webinar . these monthly webinars look at the lat . . .
once again , what they think presents their monthly webinar ,
october economic update : 2018 outlook an . . .
having just returned from martech boston , one thing ' s clear : marketing automation is in need of serio . . .
expanded technology offering will support growing demand for cross channel marketing campaigns prince . . .
our growth has been on fire lately and we’ve got three new arsonists to prove it ! between their experience and enthusiasm , they are already lighting fires for our clients .
the steamin ' hot mississippi river distilling company bottle labels are heating up the pages of a brand new coffee table book called labels and bottles of the craft spirit industry .
the book highlights the surging craft distillery industry in the u . s . by featuring the label and bottle designs of more than 200 distillers .
there is nothing that outwardly conveys the identity of a craft distilled spirit more than its label , ” it says in the book’s description on amazon .
it is the calling card that gives the consumer a hint about what is inside the bottle . and it speaks volumes about the individuality of the distillery , the distiller who made it , and why , ”
the featured designs were for mississippi river distilling company’s river baron vodka and river rose gin .
this is one of many industry nods the designs have received . in addition to winning a gold addy , the design has been featured on industry blogs , and will be featured in the august 2011 issue of chois package .
for more information about the mississippi river distilling company , visit their website : urltoken .
we’re turning the tables… for this installment of “grill the arsonist , ” the interview - er is now the interview - ee ! let ' s see what she had to say . . .
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urltoken
we are a work - focused unit of 650 + people , 17 years old , that is just focused on doing good tech work .
we do only one thing - offshore small team software development - and we do it very well . from hiring to testing to reviews to environment to learning to culture , we are focused on being the rock - stars of software development . we are bad at sales and marketing and have no intention of changing it .
we specialize in software product development , and have delivered commercial - grade systems repeatedly . we follow agile methods and believe in collaboration more than documents to get new stuff developed . we are focused on getting to done , together with clients .
we have a flexible culture and laissez - faire atmosphere that is conducive to techies and geeks to flower , but is also prone to misinterpretation . we know the difference between a consciously un - managed organization and a mis - managed one .
mindfireans invited as guest speakers at dev / tech day at mic , nepal .
each new release is listed with details of what has been added . granted , some of it only makes sense if you are intimately familiar with the platform , so don ' t hesitate to let us know if you have questions or suggestions by contacting our team at
improved rest api endpoint - urltoken if while creating an account the defined user already exists as a user , check to make sure the user is associated to any active accounts . if not , the password for the user will be updated with the newly defined password .
we now have a new process for pointing a domain to studio for use on a microsite . instead of using an a - record to point to a single server ip , studio requires the domain ' s cname to be pointed at studio . this allows the microsite to leverage auto - scaling servers for improved microsite performance . this update will require changes to all pre - existing domains that are currently pointing their a - record at studio . support can help you in this process .
we have extended our url based content functionality and have implemented it as a variable as well , that way you can use it anywhere that studio currently supports variable usage . the only limit to this variable is that it should not contain html form because studio will not be able to map it back to the contact properly since it does not know what resides in the url based content variable . as long as studio can make a
get
call to the url , it will return the data that responds from the url .
improvements made to queries made on custom fields . instead of querying the whole string , studio will only query against the first 100 characters in a custom field .
resolved an issue where custom reports were not being inherited properly to the sub - account by default . moving forward , all sub - accounts will inherit the report from the parent account unless the sub - account has its own report designation .
resolved an issue where a comma ( , ) in the name of a program would cause the contact profile view in the reporting dashboard to break .
new api endpoint : change user email . long story short , this endpoint allows an authorized api user to update an email of an existing studio user . currently only available if you have access to the api , but long term will be available in the studio ui .
moved email notification templates to be hosted on aws s3 , making them easily changed , and not requiring a release for the changes to take place .
resolved a bug where the database and reporting were not showing the correct schedule name of the scheduled outbound trigger . all new schedules will reflect the proper name . ( note : old schedules will not be affected . )
resolved a bug in which the and / or selector for a page flow condition filter was being changed or dropped based on the behavior of the user toggling between the different pages and filters . this is a tough one to explain . we have heard occasionally that filters have changed and / or were lost , and were able to figure out the cause . please feel free to contact support for more information .
extended cloud connect to be supported as an inbound . this allows the user to call the cloud connect from the outside without an outboundcontact _ id . more documentation to come , but please contact support for more information if you are interested in this feature .
session expired behavior change : the only time now that the end user should see a session expiration is when they submit a form after the session has expired . you can control the session expiry timeout in your microsite settings .
trigger schedule ids are now visible at the element level . you are also able to see how many contacts have been targeted by a particular schedule .
removed schedule _ id as a standard variable in outbounds and the microsite . this only made sense to use as a filter in a target audience .
record succeeded
event added to direct mail . this event persists each time the direct mail runs for a contact and can now be used in a behavioral filter .
parent account level reports added to the reporting dashboard . to see this , log into your reporting dashboard and select your parent account . this will show you a new tab to the top left which will show you reporting across all accounts .
source - tracking reporting view - enables you to see which source was used to enter your microsite ( you will notice a source tracking link to the right of the microsite data ) . please reach out to support for more info .
resolved a bug where the regex and required validation on form fields in the microsite was not html decoding and instead showed the html encoded equivalent . for example , an apostrophe would show as & # 39 ;
updated the regex on email fields within studio to support 2 - 100 characters in the top level domain ( i . e . the . com portion of the domain ) .
resolved an issue where , when using
default =
in emails , it would change all characters to lowercase . we now maintain case sensitivity when replacing this content .
implemented batching of contacts to outbounds ( like email and direct mail ) to support outbound target audiences of above 500k targeted contacts . we have currently tested up to 1 . 1 million records in a single direct mail export file .
updated default email templates to remove the - 1 targeted number from contact import notification emails . the - 1 references a file that has not yet been picked to import by the studio engine . this email became misleading to the end user .
extended outbound schedules to support multiple schedule data files on one schedule . this feature is important when your schedule data is large and you need to break your file apart into smaller files upon import to studio . to use this feature , while adding a new schedule to your outbound , separate the sets of schedule data with a comma .
resolved a bug where a seed field would change from true to false if the seed contact submitted their own information into an add contact page within the microsite . the seed flag should not be updated through the add contact page unless included in the form with a set value by the contact .
resolved a bug where the copy element option in studio would not copy the element properly . it took multiple clicks and sometimes would not work at all .
resolved a bug where shared reports from the reporting dashboard had an issue with the html generation . the report would look like it ' s loading but nothing ever displayed .
resolved an issue where in some cases a schedule had finished but remained on the
in process
state within studio . the status should always update to complete once the process has finished .
resolved a bug in the microsite concerning updating contact data through form fields that are either required and / or have regex validation set on the field . previously , a contact would pass through to the next page even if the data they provided for a field did not meet the regex validation set on that field within contact management . the data was not submitted to the database , yet to the end user it felt as though it had . now the contact will be notified of the error . even though this is resolved , we should still set up client side validation on these fields to control the error message in a more user friendly fashion .
resolved a bug in the per - contact schedule time - zone selection for any outbound media ( such as email / direct mail / cloud connect ) . if the time zone selected caused the date to fall into the next day ( in relation to pst ) , the schedule would have an issue and not execute . for example : se asia standard time is 15 hours ahead of pst . if a schedule is set for 2pm se asia standard time on february 11 , the date / time in pst is actually 11pm on february 10 . this type of scenario could cause an issue with the schedule .
resolved 2 bugs within the url based content feature : first , studio had an issue validating a form referenced by url based content . if had just 2 pages in your microsite workflow , a form page and a thank you page , studio would throw an error saying that you were missing form tags . second , special characters were not rendering properly in the browser and email . now , all utf - 8 characters should be properly recognized .
in the studio ui , the session attribute variable was not properly formatted when selected . this has been resolved . wrong : # # sessionattributecount context =
page visit
from =
2 / 11 / 2015 12 : 00 : 00 am
to =
2 / 11 / 2017 12 : 00 : 00 am
# # right : # # sessionattribute context =
page visit
from =
2 / 11 / 2015 12 : 00 : 00 am
to =
2 / 11 / 2017 12 : 00 : 00 am
# #
target audience - the target audience now supports targeting contacts by schedule id . within the standard filter in the target audience there is now an
outboundschedule _ id
option . select this option , and insert the schedule id of the contacts that you wish to target . you can add multiple schedule id ' s separated by a comma . schedule id ' s are unique by account so you can target cross - program . real world example : ever wanted to re - target contacts that were used in a previous direct mail schedule ?
target audience - the target audience now supports filtering by event count , goal count , and score total account wide . by selecting this option , instead of counting the total for one contact , you count the total for all contacts . to use this feature open the behavioral filter tab from within a target audience and check the
match all contacts ' behavior
checkbox . real world example : imagine you only want a page be seen for the first 1000 people that visit your campaign . now you can !
resolved a bug in the copy element feature for raw data extract . previously , copying an rde element from one campaign to another would cause a break in the current program . this issue has been resolved by dropping the selected criteria during the copy .
schedule data : you now have access to a new type of data that can be associated with a contact . with schedule data , you can import data for your contacts that you would like to associate with a specific schedule . more details / documentation to come soon .


nnest ( / ɛnˈnɛst / en-nest ) or non-native english-speaking teachers is an acronym that refers to the growing body of english language teachers who speak english as a foreign or second language .

the term was coined to highlight the dichotomy between native english-speaking teachers ( nest ) and non-native english-speaking teachers ( nnest ) .

issues related to nnests attract the attention of language teachers , language specialists , teacher educators , and graduate students from all over the world .

tesol ( teachers of english to the speakers of other languages ) organization has a nnest interest section .

two local tesol affiliates in north america , watesol ( washington area tesol ) and catesol ( california tesol ) have nnest entities .

nnest

nnest interest section . ( 2014a ) . goals of the nnest interest section . retrieved from
nnest interest section . ( 2014 ) . about this community . nnest newsletter . retrieved from urltoken
, the nnest interest section ( nnest is ) is the institutionalized home base and the intellectual space of the nnest movement . the establishment and activities of the nnest is spearheaded the formation of other nnest - related entities within local tesol affiliates including the
urltoken nnest of the month blog . interviews with nnests and others who are interested in nnest issues .
find nonnative and native speakers of english who share interests in nnest , teaching english , and world englishes issues on the nnest blog .
and consider submitting your next article to the nnest newsletter for consideration . for any queries and / or your submissions , please contact nnest is newsletter editors
for more details , please visit the newsletter section of the nnest is website .
for more details , please visit the newsletter section of the nnest - is website .
toah - nnest prides itself on being available for media comment or discussion . please contact our
the nnest newsletter is the official newsletter of the nonnative english speakers in tesol interest section ( nnest is ) . the purpose of the nnest newsletter is three - fold : to inform , to inspire , and to invite . first , the newsletter informs nnest - is members about issues , developments , and activities that are related to the professional status of nonnative english speakers in tesol and related professions . second , the newsletter inspires current and prospective nnest - is members by providing stories of successes and struggles of nnest professionals as well as of students , colleagues , and administrators who may be native or nonnative speakers of english . third , the newsletter invites nnest - is members to share information , insights , and experiences related to nnest issues .
ana wu : the nnest caucus became an interest section in 2008 and you were its first chair . what would you like to see the leaders and members of the nnest is do or initiate ?
do you have some thoughts on the status of nonnative english speakers in tesol ( nnest ) ? have you done some preliminary studies on any nnest - related issues ? do you have personal stories to share that are related to nnest issues ? do you have some helpful tips for other nonnative english speakers in tesol ? if you do , please consider submitting an article to the nnest newsletter for consideration .
for more details , please visit the newsletter section of the nnest is website , available at urltoken .
you raised many important issues regarding empowering the nonnative professionals . you also said that we from this generation are very
lucky
to hear phrases like
nnest studies
or
nnest literature
(
here’s a rather short list of other blogs dedicated to the topic of nnests and equal hiring rights . if you know any others , please let me know . nnest interest section blog – official website of the tesol nnest interest section nnest of the month blog – get to know other nnests and their blogs who [ … ]
nnest readers often ask about how to respond to discriminatory job advertisements . please find a list of resources and template responses on how to respond to such postings on the nnest - is website , in the right column .
thank you very much for joining us on the nnest blog , nathanael . to start , could you tell us a bit about your educational and professional background , and how you got interested in language learning and nnest issues ?
the nnest caucus , now nnest is , has undoubtedly been a powerful source of empowerment for nnests since its creation in 1998 . i would like to see online communities of practice where teachers can come together and learn from each other .
find nonnative and native speakers of english who share interests in nnest , teaching english , and world englishes issues : urltoken .
this special edition of the nnest newsletter draws from a colloquium organized by the nnest of the month blog team during tesol 2014—in portland , oregon , usa—to celebrate the blog ' s 100th interview . this issue builds on the colloquium and extends our understanding of the nnest movement and its state as a field of inquiry , reflecting on nnest issues and triumphs in various contexts and geographical areas and exploring what challenges might affect the next generation . this issue also celebrates the 10th anniversary of the blog .
this is the official website of the nnest interest section . it contains copies of the nnest newsletter , from the inception of the caucus to present along with official documents pertaining to the interest section . the website is linked to the nnest of the month blog , which contains thought - provoking interviews of nes and nnes professionals in the fields of tesol / applied linguistics .
do you have some thoughts on the status of nonnative english speakers in tesol ( nnests ) ? have you done some preliminary studies on any nnest - related issues ? do you have personal stories to share that are related to nnest issues ? do you have some helpful tips for other nnests ? if you do , please consider submitting an article to the nnest newsletter for consideration .
ana wu : you have done research on language learning , teaching education , using technology , and nnest issues , particularly on the importance of mentoring and collaboration . in a nnest - nest collaborative model , what can both parties gain from this peer collaboration ?
4 . you have volunteered to join our nnest blog interviewer team . what sparked your interest in wanting to work with us ?
the primary audience of the nnest newsletter is the members of the nnest - is . the is members are native and nonnative speakers of english from various geographic and institutional contexts . they are teachers , researchers , and administrators as well as graduate students at various stages of professional development . all of them are interested in and concerned about issues surrounding the professional status of nonnative english speakers in tesol . the audience also includes potential members of the nnest - is who wish to gain insights into the nnest - is and its activities .
do you have some thoughts on the status of nonnative english speakers in tesol ( nnests ) ? have you done some preliminary studies on any nnest - related issues ? do you have personal stories to share that are related to nnest issues ? do you have some helpful tips for other nonnative english speakers in tesol ? if you do , please consider submitting an article to the nnest newsletter for consideration .
edited by ahmar mahboob , the nnest lens invites you to imagine how the field of tesol and applied linguistics can develop if we use the multilingual , multicultural , and multinational perspectives of a nnest lens to re - examine our assumptions , practices , and theories in the field .
it is a time of anniversaries . globally , we celebrate the 100th nnest of the month interview ; here in washington , dc , we celebrated the 10th anniversary of the watesol ( washington area tesol ) nnest caucus in october ; and personally , at the tesol convention in toronto , ontario , canada , i celebrated my 10th anniversary of coming out of the closet to publically declare that i am an “nnest wannabe . ”
* i advocate that the ultimate purpose of using the terms nnest and nest is “to put our finger on the problem” ( selvi , 2014 , p . 596 ) . therefore , although i acknowledge that the binary terms nnest and nest do embody a negative connotation of nonnative - english - speaking teachers , i decided to use these terms in this article in an attempt to foster active discussions surrounding issues of the nnest / nest dichotomy .
2 . much of your recent work has approached the nnest experience from the lens of glocal interaction — that global trends affect and are affected by local practices and interactions . how did you get interested in the glocal lens and what are some of its applications to elt and the nnest movement ?
the nnest voice is an incredibly powerful source of quality exposure for learners in low - resource environments . how can we encourage nnests to value it ?
1 . thank you for joining us on nnest - of - the - month blog . could you briefly tell us about your personal and professional background ?
kim ( 2014 ) also noticed the growing number of participants from all over the world in the nnest - is since her first involvement in 2004 . instead of just having nonnative english speakers , more native english speakers participate in the nnest - is , and more of both types of speakers collaborated to conduct research studies . the above stories have proven that there are many nnests who are working hard to enhance the awareness of nnest issues in their home countries . we highly appreciate all of your hard work . with more people’s involvement in the nnest movement , i believe we will eventually have the power to turn negatives into positives .
are you looking for interesting resources for nonnative - english - speaking teachers ? if so , you should visit the resources section of our nnest - is website .
urltoken this is an interesting discussion group . it ' s the website of an online course / discussion group on nnest issues sponsored by the nonnative english speakers in tesol interest section . download articles and listen to recordings of online discussions about nnest issues . the active discussion is already finished , but you can still see the materials .
mahboob , a . ( ed . ) . ( 2010 ) the nnest lens . non native english speakers in tesol . newcastle upon tyne : cambridge scholars publishing .
i came to the realization that in tesol language is connected to race and social status . that awareness empowered me and made reflect about my identity as an nnest .
aneja ( 2016 ) and ellis ( 2016 ) present convincing arguments of how tesol practitioners are often not accurately represented by the classifications of nest and nnest . both pieces of research are valuable contributions to the literature on english language teacher identity . however , their calls to throw out the term nnest seem premature when considering the movement’s current standing .
nnest is aims to build a non - discriminatory professional environment for all tesol members regardless of native language , race , ethnicity , gender , religion and place of birth .
take a look at the nnest blog which offers a platform for more dynamic interaction and conversation on many issues related to native and non - native english speakers in tesol .
are you looking for interesting resources for nonnative - english - speaking teachers ? if so , you should visit the resources section of our nnest is web site : urltoken .
mahboob , a . ( 2010 ) . the nnest lens : non native english speaker in tesol . new castle , upon tyne , united kingdom : cambridge scholars publishing .
first , the nnest and ibptf chairs ought to put their heads together and develop strategies aimed at constructive cooperation . during my tenure as chair of the ibpft , i attempted to reach out to the nnest caucus through the then chair lucie moussu . i suggested that the two caucuses present a joint colloquium ; lucie did put out the request but , unfortunately , no one within the nnest responded . one reason beyond sheer anxiety of giving a presentation might have been the assumption on the part of nnest caucus members that they have little or nothing in common with members of the ibpft . i think leaders of both caucuses should do more to raise awareness among their members that the concerns of the nnest are not vastly different from those of the ibpft and vice versa , and that the two groups have more in common than may be apparent at face value .
the nnest movement has a strong narrative tradition . from seminal texts by george braine in the late 1990s to the work of ahmar mahboob , lia kamhi - stein , and most recently icy lee and paul sze , advocates of the movement have provided nnests with spaces to voice crucial issues and challenges affecting their professional lives and that of their students . an important narrative space that has also explored nnests and nnest ally narratives is the nnest of the month blog , a virtual collection of interviews for which i have collaborated as interviewer from 2010 - 2015 . in this article , i present an exploratory qualitative analysis of the interviews that i conducted . even though the interviews were not originally intended as research tools , the interviewees’ narratives on various areas of inquiry are powerful counter - stories that can expand our comprehension of what it means to be a nnest or nnest ally .
the blog was created in may of 2005 , initially as the nnest caucus member of the month . the first interview , in august of that same year , featured professor enric llurda . the interview was conducted by amir soheili - mehr , who continued to conduct and post interviews until 2006 . later that year , past nnest - is chair ana wu took on the role of conducting , editing , and posting the interviews . ana wu singlehandedly transformed the nnest of the month blog into an internationally well - known online space , reaching many members of the nnest and tesol communities . over the years , the blog has also continued with the sustained leadership and support of george braine and brock brady .
looking at my past experiences is like looking at myself in the mirror , which furthers my understanding of being an nnest . my specific reflections and critical analysis are as follows :
mahboob , a . ( ed . ) . ( 2010 ) . the nnest lens : nonnative english speakers in tesol . newcastle upon tyne , england : cambridge scholars press .
the above studies prove that despite the nnest movement’s efforts , few gains have been made in terms of equal employment . given that such blatant discrimination still exists , the nnest movement still needs to remain unified in the fight . part of this unification may mean using a consistent term—nnest—to discuss the marginalized group as a whole , despite the term’s inconsistency to classify individuals within the group , as aneja ( 2016 ) points out . however , rather than call for the discontinuance of the nnest term , it may be better for the movement to call for an expansion of the term . aneja’s ( 2016 ) research identifies two practitioners who consider themselves nests but are seen by others as nnests and , therefore , less valuable to the field . further research should focus on the identities of professionals such as those profiled in aneja’s ( 2016 ) work and call for the inclusion of them in the nnest advocacy movement .
however , the more i pondered the topic , the more i realised that there is indeed a nnest perspective on td ( see mahboob , 2010 for nnest lens ) . while nnests have and still continue to make significant contributions to our profession , they have for decades been treated as second - class citizens . and despite the growing nnest movement and support for it , there seems to remain a certain reluctance to embrace the idea of equality between nests and nnests ( holliday , 2005 ) ; a certain complicity of silence , if you will .
the nnest of the month interviews are a prime example for this last type of engagement . i can hardly wait to see where we will be when the 200th interview is published .
the contributors to the nnest of the month blog , from internationally renowned scholars to current or recent graduate students , provide valuable insights on a variety of issues related to nnest experiences and the nnest movement , and suggest a range of possible practices and initiatives that can help each of us , as researchers and practitioners , contribute toward a more egalitarian field of tesol . being part of such a professional and academic community for the past year has been enormously fulfilling , and i look forward to being able to continue to contribute this year and beyond .
terry doyle taught english at city college of san francisco for 35 years before his retirement in 2013 . he now lives in eugene , oregon where he continues to be active as a member of the nnest of the month blog team and as a presenter at tesol and other conferences . his professional interests are issues related to nnest and elf and also ma tesol student education .
selvi , a . f . ( 2014 ) . myths and misconceptions about nonnative english speakers in the tesol ( nnest ) movement . tesol journal , 5 ( 3 ) , 573–611 .
3 . your publication “conceptualizing and confronting inequity : approaches within and new directions for the ‘nnest movement’” with ali fuad selvi and bedrettin yazan explores postmodern and poststructuralist approaches to identity . this complicates the dichotomies that previously framed the nnest movement and much of elt . how do you think these dichotomies arose and how do you think the field will change as they become increasingly problematized ?
my life as an nnest ( nonnative - english - speaking teacher ) has been full of confusion , frustration , accomplishment , self - questioning , and the nonstop pursuit of perfection and recognition .
in sum , i think that tesol , inc . and the nnest is should join efforts and keep working to increase opportunities for professional development , visibility , recognition , and credibility of nnests .
as for ellis’s ( 2016 ) call to retire the nest / nnest terms and focus on nests and nnests being plurilingual , the call seems largely irrelevant in terms of the nnest movement , and perhaps even counterproductive . the movement has never been about the qualified nest who already enjoys unquestionable access to language teaching jobs around the world . rather , the movement is about the disregarding of nnest qualifications in favor of an unqualified or less qualified nest . while ellis ( 2016 ) is right in advocating for the recognition of plurilingual multicompetencies , and research in teacher identity should be continued , such research should be kept separate from the nnest movement as the movement may be better served by first recognizing that country of origin should not be seen as a negative quality in english language teaching .
tesol nnest interest section has a brand - new website . special thanks go to lucie moussu , who graciously hosts the website , and to ali fuad selvi , who wonderfully designed it . here is the link which you can bookmark : urltoken . also , we would like to thank aya and paul matsuda for their support to host and maintain the previous nnest is website through asu services .
while acknowledging that nnest identity and practice , and how nnests are perceived is an area of research , we need to focus more on what we apply the nnest lens to in our discipline than the source of the lens—we need to emphasize how that lens gives us new ways of looking at our discipline that we would not have found otherwise—and the value these insights can bring to better teaching practice .
i was an esl teacher at city college of san francisco for 34 years . now i live near the campus of the university of oregon in eugene where i read a lot , am working a book on eil issues for specifically for new ma tesol students , and work on the nnest of the month blog and other activities related to nnest and eil issues , and enjoy exercising and taking walks .
4 . what terms can we use instead of native and non - native , or nest and nnest ? if you claim that it’s irrelevant , then there shouldn’t even be a term to separate them .
you were awarded the mary finocchiaro award for excellence in the development of pedagogical materials by tesol international owing to your expertise and creativity in designing pedagogical materials . you were also the recipient of the 2014 humanities teaching excellence award and the 2017 tesol award for an outstanding paper on nnest issues . could you highlight the main thrust of your research paper on nnest issues to our valued readers from tesol community and beyond ?
first , my identity is defined by my profession . with time going by , being an nnest has become not only my occupational identity , but my life identity as it penetrates into my life here and there by influencing my thinking ways and lifestyle , which sometimes may not be consciously realized or chosen by me but has already been imposed on me by other people who look at me through the nnest lens .
the contributions in this special issue examine the evolution of the nnest movement by reflecting on the scholarship , instructional practices , and life experiences of both guests and interviewers of the nnest of the month blog . the issue looks at issues of power , intersectionality , and language in different countries in latin america , north america , africa , europe , and asia . the introduction to the issue will provide a brief overview of the historical and sociocultural context of the creation of the nnest of the month blog . integrating their own knowledge and experiences with that of blog guests , blog interviewers will describe and interrogate theory and practice within the nnest movement . the articles in this issue rely predominantly on the information contained in selected interviews ( from a pool of more than 100 interviews ) conducted with scholars , teachers , and students from various racial , linguistic , and sociocultural backgrounds published in the nnest of the month blog over a period of 10 years . we close the issue with a reflection on the challenges and possible directions for upcoming generations .
the nnest of the month blog is a collaborative virtual collection of interviews with educators and scholars—both nnests and nests—interested in issues of language and power . the interviews are publicly available at the nnest of the month blog website and highlight the work of practitioners and researchers all across the globe whose teaching and research interrogates linguistically exclusionary practices . since it was first launched in 2005 , the blog interviewers have conducted more than 100 interviews .
i firmly believe that my current scholarly work is the sum of all that i have known ( and met ) through nnest - of - the - month blog and tesol international . this nnest blog community has helped me learn and disseminate the eil concept and its pedagogy and establish professional networks with eil - oriented scholars around the world . this has led me to get more actively involved in tesol international by serving as a proposal reviewer on world englishes and nnest research strand as well as an award reviewer on albert h . marckwardt travel grants and the ruth crymes tesol fellowship for graduate study at the tesol international convention and english language expo .
geeta aneja is a 5th - year doctoral candidate in educational linguistics at the university of pennsylvania . her research includes poststructuralist perspectives on nnest issues and teacher identity , and applications of translingual writing in language teacher education .
throughout the history of english language teaching , it was long maintained that english was best taught only in english and only by a native english speaker . as a result , a large population of teachers who were nonnative speakers but earned high proficiency in english were seen as second - rate and marginalized , receiving lower benefits if even able to secure a job at all . to fight this discriminatory tradition , the nnest caucus was created during the 1996 tesol convention , thus beginning the nnest movement for equality in english language teaching . the nnest caucus gave teachers who had been long marginalized a voice . with this voice , the caucus established four goals :
to build on the previous question – in the nnest electronic village online session , one question was how we as scholars and advocates can affect change in the private sector . what thoughts do you have on this question ?
all in all , silvana richardson’s 2016 plenary turned out to be extremely inspirational , interesting , and crucial for my career , and i hope this brief report can spark similar interest in nnest issues in those reading it .
the nnest newsletter contributes significantly to tesol by addressing issues that affect a significant portion of tesol members : nonnative english speakers . to native english speakers in tesol , the newsletter offers resources for understanding and addressing nnest issues in ethical , effective , and informed ways . in order to enhance its appeal to native - english - speaking ( nes ) members and to facilitate mutual understanding between native english speakers and nonnative english speakers , the newsletter seeks to increase submissions from native english speakers in the profession . it also seeks to further raise the awareness of the issue of diversity by encouraging submissions that address how nnest issues interact with issues faced by other interest sections .
welcome to
a conversation with a { multilingual }
blog ! find professionals who share interests in nnest , accent , and world englishes issues . our guests are dedicated just like you : graduate students , novice instructors or experienced teachers with sound reputation in teaching esl / efl or applied linguistics . the current
nnest of the month
blog is here : urltoken for a list of resources , visit urltoken thank you for your involvement !
the nonnative english speakers in tesol ( abbreviated as ‘nnest’ and pronounced as / ɛnˈnɛst / or en - nest ) interest section serves as a focus for the interaction of members who share a common interest in a wide variety of issues concerning native and non - native english - speaking professionals in tesol . it creates a venue for identifying and addressing nnest - related issues and faciliating communication and networking both among is members and those of tesol at large .
we are excited to present our february 2017 issue with a variety of feature articles and brief reports . we also added a poll question for your consideration : “what are your thoughts about the current status and usefulness of nest and nnest as labels for teachers’ linguistic identities ? ” this question is not new , and has often been debated in the nnest circles , but we wanted to see what the larger community across the world thinks about this issue .
despite their many challenges , nnests are beginning to see themselves and to be viewed by others as equal partners in the elt profession , both in the institutions where they teach and within the professional organizations that represent them . in 1998 , tesol , an international professional association that represents teachers of english to speakers of other languages , approved the formation of the nnest caucus . ( in this context , nnest stands for nonnative english speakers in tesol . ) this recognition has given nonnative teachers more visibility in the profession and has helped create a professional environment for all tesol members , regardless of native language and place of birth ( nnest caucus web site , n . d . ) .
ana wu : as of july 2008 , the nnest caucus became an interest group . how do you think this change will affect the caucus and its members ? what would you suggest its members do or initiate after the transition ?
while most of my blog colleagues have become editors as a result of their expertise in nnest issues , my experience has been the opposite . i have developed my expertise in nnest issues by way of the blog and recommend it to anyone who wants to become familiarized with the field . through the life stories of the interviewees and the references provided in each interview , one can gain valuable insights into the issues and controversies regarding nnests in today’s academia and the elt industry .
thank you very much for joining us on the nnest - of - the - month blog . could you briefly tell us about your background and how you got interested in learning language and becoming an educator , especially a teacher of english ?
romney , m . ( 2010 ) . the colour of english . in a . mahboob ( ed . ) , the nnest lens : non native english speakers in tesol ( pp . 18–34 ) . newcastle , england : cambridge scholars .
the nnest of the month blog is a very stimulating and helpful blog which serves as an important platform particularly for all those esl / efl novice academic scholars and education practitioners across the world because it encapsulates what we are striving to do .
the feature articles in this issue cover a wide span of topics from various parts of the world . the first article , by natalia balyasnikova and roza kazakbaeva , explores language proficiency as a gatekeeper for kyrgyz and russian professionals in the united states . the second article , by keith graham , questions the usefulness of the nnest term and concludes that the term should be maintained for the advancement of the nnest mission of equality among all language teachers . the third article , by seullee talia lee , explores the needs of nnests and suggests implications for tesol programs to better support the professional advancement of nnests . the last article , by gökhan öztürk , questions the usefulness of nnest trainers in the turkish educational context and argues that the fallacy of nests as ideal esl teachers in the 80s and 90s has now expanded to nest trainers . finally , for our brief reports section , bárbara hernandes reflects on silvana richardson’s plenary and explores how the plenary inspired her work on nnest issues .
i think that the nnest of the month feature of the nnest - is blog epitomizes the ways in which we have achieved success : the blog features and honors members and nonmembers ; we honor leaders in the field and we honor noteworthy newbies ; the feature is explicitly about a person , and yet the professional orientation of the questions ( thanks to the skill and commitment of our interviewers over the years ) means that the features can at times provide citation in support of our research .
tesol nnest newsletter coeditors’ , bedrettin yazan and nathanael rudolph , term has ended . with the approval of the nnest - is steering committee , burcu ates and baburhan uzum are starting their term as coeditors effective as of the 2016 tesol annual convention in baltimore , maryland , usa . bedrettin and nathanael will do their best to enable a smooth transition in leadership , in the interest of maintaining the newsletter as a tool to reach the members of the community and to provide the members with voice .
the tesol nnest caucus turned is ( henceforth , nnest - is ) has done amazing work since its inception in 1998 . within our professional community at least , we have made great strides in weakening the native speaker fallacy ( phillipson , 1992 ) , we have created a robust , evergreen field of research , and we have established a community of like - minded professionals who are there to support each other whether they are just starting out in tesol or have been in the field for years .
i love the title , the nnest lens , because it urges me to run for the dictionary . is / are lens singular or plural ? can you say one len , two lens , three lenses ? after all , i am a . . .
in terms of research , students in graduate programs have often found nnest research a pathway to first publications . the subjects / informants are there in their grad school classes and very willing to help , and in a field where perceptions and attitudes play a large role ; studies that replicate previous research across different contexts are very welcome . but if you make nnest studies your primary research focus , will you be hired for tenure line positions ? will your focus on “identity studies” be viewed as “too soft” by prestige - hungry administrators , looking to enhance the profile of their institutions ? many might advise , “nnest research is a good way to get started , is a good way to expand the breadth of your publications , but don’t make it your primary field of research . ”
michael karas is a phd student at the university of western ontario . he has taught english in korea and china . his research interests include : nnest issues , silence and reticence in the english classroom and the lived experiences of foreign english teachers in efl contexts .
i was invited to join the nnest of the month blog ( nmb ) team just over a year ago , in february 2014 . at the time , i was a third - year doctoral student and was relatively new to the subfield of nnest issues . since then , i have had the opportunity to work with a wonderful team of researchers , teachers , educators , and writers to increase awareness of nnest issues in tesol and related fields , gain invaluable insights into said issues , and share best practices and ideas for future initiatives at various policy levels . guided by these three foci , this article reflects on interviews that have been conducted since i joined the team and attempts to develop current themes and future directions for researchers and practitioners , as well as for the blog team itself .
s article , “confessions of an enraced tesol professional , ” ( 2006 ) , he says that one of the presenters at 2005 tesol convention confined that she felt she didn’t belong in the nnest community . she was the only black professional and felt left out .
in the september 2016 tesol quarterly , two authors , aneja and ellis , call to rethink or eliminate the usage of the terms nest and nnest for defining teacher identity . aneja ( 2016 ) uses “narrative portraits” to show how terms such as nest and nnest do not always work to explain identity . in one such portrait , mark , an african american , shares how even as a teacher born in the united states , he has faced challenges being accepted as not only a native english speaker but also as an english teacher due to the dialect used in his community . aneja’s ( 2016 ) example shows that though mark may fit the textbook definition of nest , his reality is starkly different . another example is the portrait of neha , a woman raised in mumbai . as a person who learned english growing up in a natural way , she defined herself as a nest . however , when coming to the united states for graduate school , she realized that her accent made those around her classify her as an nnest . these two portraits call into question the definition of an nnest .
hao wang is a doctoral candidate in the curriculum & instruction department at the university of alabama . his research interests include language teacher and learner identity development , international teaching assistants , sociocultural / poststructural theory in second language acquisition , critical pedagogy , and nest / nnest issues .
their language . this negative professional self - image was compounded by my experience growing up in south korea , where the status of nests was greatly privileged . i witnessed that the legitimacy of an english teacher was often decided in the frame of the nnest / nest binary .
since exploring options for professional development of efl teachers is one of my areas of interest , i decided to submit the proposal on co - teaching and how it contributes to pd to the organizers of the iatefl conference in harrogate , uk . actually , i don’t think my presentation at the iatefl adds directly to the literature of nnest issues . but the outstanding presence of nnes teachers / researchers in equilibrium with nes teachers / researchers in their talks , workshops , and poster sessions on the global platforms of tesol international in the usa and iatefl in the uk is a good sign . it has inspired me to explore more research issues on nnest issues especially on nnest professional development opportunities and challenges and world englishes in glocal ( global + local ) contexts and to try to contribute significantly to the nepalese efl community at large .
selvi , a . f . ( 2010 ) . all teachers are equal , but some teachers are more equal than others : trend analysis of job advertisements in english language teaching . watesol nnest caucus annual review , 1 , 155–181 . retrieved october 21 , 2015 from : urltoken
mullock , b . ( 2010 ) . does a good language teacher have to be a native speaker ? in a . mahboob ( ed . ) , the nnest lens : non native english speakers in tesol ( pp . 87–113 ) . newcastle upon tyne : cambridge scholars .
we hope that this collection of articles will help address some of the ongoing questions in the nnest literature and will initiate productive conversations at the tesol conference in march 2017 and beyond . we want to extend our gratitude to the contributors and reviewers involved in putting this issue together .
i also asked only the previous interviewees some additional questions . while four of the eight had never read an nnest of the month interview before , seven of the eight said that they have read interviews after being interviewed . five of the eight told their colleagues or students about their interview , and also five of the eight received some response or comment from somebody who had read their interview . one wrote that s / he put this interview on his / her cv . one wrote
my friend who is an assistant professor in the tesol field read my nnest of the month blog and we had some conversation .
finally , only one of these previous interviewees reported having trouble sometimes accessing the nnest of the month blog website . another person wrote ,
i have no idea where the website is . . . sorry about that .
keith m . graham is currently the professional development coordinator for a private bilingual school in new taipei city , taiwan . he holds a master’s of education in international literacy from sam houston state university . his interests include nest / nnest issues , educational technology , and efl teacher training .
in past years , the nnest blog team has interviewed several guests from asian countries . our asian guests include young mi kim , hyun jin cho , and soonhyang kim from south korea ; xuan zheng , lawrence zhang , dilin liu , and liming deng from china ; li - fen lin , wen - hsing luo , pei - chia liao , and aiden yeh from taiwan ; icy lee from hong kong ; nugrahenny zacharias from indonesia ; linh phung from vietnam ; and more . in these interviews , the guests shared their stories , which illustrated the strong presence of an nnest movement in asian countries including general circumstances from the past to the present , the challenges that they have faced , and strategies they have used to tackle challenges . below , we will look closely at the nnest movement in the asian context based on the insights from those focused asian interviews .
to begin , this year is a significant one as the results of the governance review task force ( grtf ) were presented , in which the role of interest sections was reviewed . interest sections , like the nnest - is , are a vital part of tesol as knowledge - based member communities that provide a forum for information exchange and facilitate connecting with other colleagues who have similar interests . a task force is being developed to make recommendations on how the interest sections and the board can work more closely . your participation is essential . the future existence and nature of the nnest - is is dependent on nnest - is members volunteering to serve on this task force . we have been working to recruit members so we have representation during this process of change . if you are interested in learning more about the details of the grtf report , it is posted on the tesol website at urltoken .
have you looked for an english teaching job recently ? if you ' re a native english speaker teacher ( nest ) then you ' ll have seen an abundance of teaching opportunities out there . but for a non - native english speaker teacher ( nnest ) , it ' s a different story .
besides , in the working environment , the nnest role is regarded to be more practice - oriented than academic . for example , when i presented a research project to the university research office for funding , the person in charge doubted : “english is only a communicative tool ; there is no academic research involved in english teaching . ” though my research project was approved finally , i became frustrated and confused about “who i am and what value my profession has . ” is an nnest only a practitioner in the education academia ? is the only thing that i can do to receive such a role submissively ?
next , some prominent topics discussed at the convention this year were the readiness of nnest graduate students working as program administrators , the challenges and opportunities that come with collaborative teaching , particularly between nests and nnests , and best practices for institutions when hiring , promoting , and mentoring nonnative and native english speakers .
the nnest of the month blog posted its first interview in 2005 , and since then there have been 109 more interviews ( as of may , 2015 ) . like most organic entities , our blog is continually evolving . some changes are inevitable and occur naturally . but we always welcome readers’ input , for our goal is to make our blog as interesting and useful to as many people in the nnest community as possible , and without input we can only guess what most of you , our readers , want . for my contribution to this special issue of the nnest newsletter , we thought it would be useful to survey readers of our blog . i also sent the survey , with some additional questions , to most of the interviewees i have interviewed in the past couple of years . i received 26 completed surveys through the surveymonkey website . eighteen responded to my announcement on the nnest - is listserv , and another eight were people whom i have interviewed . although this is certainly not a big response , i did find the responses interesting and informative . not all respondents finished all the questions , so not all the numbers below add up to 26 . but most answered most of the questions , and some added interesting comments .
this is only a sample of things that the members in the new is can do . many of the members already engage in this work , and we should encourage our new members and other colleagues who may not be a part of the nnest is to all work with us for the benefit of all .
want to read more about the people who are interested in / writing / talking / discussing a wide variety of issues including nnest , world english , and english as an international language ( eil ) ? then , our nnest of the month blog is the right place for you ! our guests are people just like you : graduate students , novice instructors or experienced professionals with sound reputation in teaching esl / efl or applied linguistics field . did you know that our blog project is almost a decade a old and brought us more than 100 people ? you can learn more about this exciting project in a newsletter article by terry doyle .
perhaps most significant of all , being a nnest might actually give you certain advantages as a teacher . for example , you can better anticipate students’ problems , serve as a successful learning model or understand how the learners feel . actually , in a recent post james taylor went as far as wishing he were a non–native speaker .
shu - chun tseng is currently a chinese teacher at warsaw community schools in warsaw , indiana , usa . she completed her doctorate in curriculum and instruction with a concentration in language education at indiana state university in 2011 . her research interests include teacher identity , learner identity , nnest issues , teacher education , and professional development .
firstly , let me say that the title of this post is a lie . i don’t wish i was a non - native english speaker teacher ( nnest ) . as someone from the uk who teaches english as a foreign language , the country of my birth is a huge advantage to me . as has been well documented
here’s a selection of external links to academic papers and blog posts which give you an overview of the current thinking about nnest and nest issues . the articles are publicly available on the internet , or the author has given permission to share them here . if you know any articles that could be added to the [ … ]
it’s clear from the responses to the survey that discrimination can be justified in a number of different ways . however , much of the justification provided seems to shy away from individual responsibility to the situation . market demand is a convenient excuse to prefer caucasian teachers as accusations of racism can then be firmly levelled at the customer in the same way that seeking nest has frequently drawn the comment “i’d love to hire nnest , but the students want natives” . despite the convenience though , it’s a cowardly and reckless response . as long as language schools continue to persist with nest / nnest labels , they perpetuate the idea that there is somehow a difference between the two and no amount of insistence of market demand can abdicate them from the responsibility of creating such demand . a demand , incidentally , that there is no academic evidence of . ability to do the job is a much more acceptable justification to prefer one group over another and would rarely be described as discrimination . however , there is , again , no evidence that a nest is any more capable of teaching idiomatic language or pronunciation than a nnest only that some individuals are better than others . there are nnest with tremendous language proficiency and phonological ability just as there are nest with pronunciation and grammar that few would identify as native and vice - versa .
ask _ may _ 2008 . pdf the may 2008 newsletter of the seoul chapter of kotesol . there ' s an interesting article starting on page 20 :
strengths as a nnest in teaching academic speaking
by kumi iwasaki and another on page 16 :
the influence of korean phonology on english pronunciation
by jonghee shadix .
the following year , i incorporated nnest issues into the syllabus of the seminar entitled psycholinguistics ( see chacón , 2009a , “transforming the curriculum of nnests : introducing critical language awareness ( cla ) in a teacher education program ” ) that i have been teaching since 2004 , as a regular class for fifth - year prospective teachers . i have students read , discuss , and debate articles from the nnest caucus as well as from selected readings by scholars ( amin , 1997 ; braine , 1999 ; lippi - green , 1997 , among others ) . the course goal is to help them open up their awareness of the relationship between language , race , and power .
it is a well - known fact that there a far more countries where english is spoken as a foreign language than as a first language , which means that most speakers of english are nonnatives ; among them , there are many are people of color . consequently , like no other tesol caucus , the nnest and the ibpft are uniquely positioned to raise awareness among employers , students , and parents about the value of nnest and esl professionals of color . i readily admit that at the time of this writing i have no clue how exactly one would go about in doing that ; this is another reason why the leaders of the two caucuses should consult one another .