national wind , llc , a trishe group of company , is a minneapolis company founded in 2003 that is a developer of large-scale , community-based wind energy projects .

the company , along with national wind assessments , has 50 employees based in minneapolis , mn and grand forks , north dakota .

national wind claims to be the nation ’s leading developer of community-based wind farms .

national wind

the national wind technology center ( nwtc ) at the national renewable energy laboratory ( nrel ) is the nation’s premier wind energy , water power , and grid integration research facility .
a team of local middle schools students took first place in a national competition on wind power .
the national kidwind challenge took place at the american wind energy association windpower 2017 conference n anaheim .
© national wind watch , inc . use of copyrighted material adheres to fair use .
wind watch
is a registered trademark .
us dept of commerce national oceanic and atmospheric administration national weather service nws publications , comments ? questions ? please contact us .
the national wind technology center provides research facilities and resources for wind energy , water power , and grid integration . photo by dennis schroeder / nrel 37995
the u . s . department of energy ( doe ) and the national renewable energy laboratory ( nrel ) initiated and fund the national wind coordinating collaborative , which is facilitated by the nonprofit organization american wind wildlife institute .
primus wind power achieved certification in february 2018 of its primus air40 wind turbine model .
first place boise state team at the 2015 collegiate wind competition held at nrel’s national wind technology center just south of boulder , colorado . photo by dennis schroeder / nrel
this article is the work of the source indicated . any opinions expressed in it are not necessarily those of national wind watch .
welcome to abc radio national . skip to : rn navigation rn search rn content
last month , 10 college teams from around the country convened at the national wind technology center ( nwtc ) at the national renewable energy laboratory to participate in the u . s . department of energy collegiate wind competition 2017 technical challenge . the participating teams included :
a new floating , vertical - axis wind turbine platform design may enable offshore wind developers to access the vast u . s . offshore wind resources .
teams designed and built hand - crafted wind turbines and tested their output in the kidwind wind tunnel .
in december 2016 , deepwater wind completed the commissioning of the block island wind farm , marking a milestone as the first commercial offshore wind project in the u . s .
schlichting , kerry ; mercer , evan . 2011 . blowing in the wind : evaluating wind energy projects on the national forests . journal of forestry , geospatial technologies 109 ( 3 ) : 157 - 166 .
supervisor in the energy forecasting and modeling group , at the national renewable energy laboratory in america .
the american wind energy association ( awea ) is the premier national trade association that represents the interests of america’s wind energy industry - together , with hundreds of our member organizations , we work to help drive wind energy demand and to make it as cost - competitive as possible .
the national renewable energy laboratory ' s national wind technology center ( nwtc ) has helped pioneer wind turbine component , systems , and modeling methods that have driven industry acceleration . the facility offers multiple test sites , several dynamometers , onsite manufacturing resources , and structural validation capabilities . research being done at the nwtc complements doe ' s atmosphere to electrons ( a2e ) initiative , which targets significant reductions in the cost of wind energy through an improved understanding of the complex physics governing wind flow into and through wind farms . innovative wind energy research at the nwtc includes :
the study summarizes a global survey of 163 wind energy experts to gain insight into the possible magnitude of future wind energy cost reductions , the sources of those reductions , and the enabling conditions needed to realize continued innovation and lower costs . three wind applications were covered : onshore ( land - based ) wind , fixed - bottom offshore wind , and floating offshore wind .
from conceptualizing taller turbines capable of greater energy capture to assessing the united states ' offshore wind energy needs and potential , the national wind technology center drives industry acceleration . the 305 - acre site experiences diverse and vigorous wind patterns of more than 100 miles per hour , making it the ideal setting for evaluating the reliability and performance of wind turbines .
learn more about how doe ' s national renewable energy laboratory is testing the causes of drivetrain failures .
the national crime agency said most children who are murdered are killed within six hours of being taken .
a team of boise state students in mechanical and biomedical engineering ( me ) and electrical and computer engineering ( ece ) took first place in a national wind competition for college students .
nist is designated by congress as the lead agency for the national windstorm impact reduction program ( nwirp ) . this office coordinates the nwirp research and implementation activities for the four nwirp agencies – the federal emergency management agency ( fema ) , nist , the national oceanic and atmospheric administration ( noaa ) , and the national science foundation ( nsf ) .
the national institute of standards and technology ( nist ) has released the final report on its technical investigation . . .
congress recently designated the national institute of standards and technology ( nist ) to be the lead agency for the . . .
the eye of hurricane maria is forecast to pass over the center of puerto rico on wednesday . national hurricane center hide caption
wind energy research at the nwtc allows for validation and verification of large and small components and wind turbine systems . photo by dennis schroeder / nrel 40935
wind energy research at the nwtc has pioneered wind turbine components , systems , and modeling methods that have driven the industry’s acceleration over the past 40 years . research into land - based , offshore , and distributed wind includes :
in total , 40 states and puerto rico operated utility - scale wind projects . texas led the nation in capacity with over 20 gw of wind installed ; utility - scale wind came online in north carolina in early 2017 .
a photo of students from the university of alaska fairbanks preparing their wind turbine for testing at the collegiate wind competition . photo by dennis schroeder / nrel
between 2014 and 2016 , u . s . - based small wind turbine manufacturers accounted for more than $ 240 million in small wind turbine export sales .
toggle national and regional views click the blue - button above to toggle between national / world and regional views . view persists until toggle back . for adding explicit book - marks to directly access preferred weather maps , click here to visit our faq page .
a new measurement science research and development ( r & d ) roadmap , * prepared for the national institute of standards . . .
annabelle quince : aaron bloom is a supervisor in the energy forecasting and modeling group , at the national renewable energy laboratory in america .
umass amherst was undoubtedly chosen to participate in the doe collegiate wind competition because of its long , pioneering history in wind energy research and education . umass is home to the prestigious wind energy center , which is celebrating its 41st anniversary in 2015 , and is the oldest and largest wind energy program in the u . s .
national wind watch is a non - profit , tax - exempt , charitable organization registered under section 501 ( c ) ( 3 ) of the u . s . internal revenue code . donations are tax - deductible .
the public service board on tuesday filed its final rule for wind turbine noise standards .
to subscribe to the wind r & d newsletter , submit your email address below .
according to a release , phish phoil from jack jouett middle school in charlottesville placed first in the middle school division of the national kidwind challenge .
the competition , an interim version of the national collegiate wind competition , was a small , invitation - only event focusing on the schools that participated in last year’s competition . the competition challenges teams of undergraduate students to create a unique solution to a complex wind energy project using three multi - faceted elements — developing a business plan , establishing a deployment strategy and then building a wind turbine . the competition provides each student with real - world experience as they prepare to enter the wind industry workforce .
discover all online utility - scale wind projects and manufacturing facilities across the u . s .
the board also created a new category for very small wind projects which have fewer restrictions .
the latest request for proposals under the competitiveness improvement project for distributed wind energy was released .
boise state’s selection includes a $ 20 , 000 award to investigate innovative wind energy concepts . the competition challenges undergraduate students to offer a unique solution to a complex wind energy problem , create a viable business plan and design and build a wind turbine that meets those needs .
but when the wind stops blowing and the sun goes down , there is no power .
the killing of a middle class girl in a graveyard on new year ' s eve dominated not just regional and national news , but police resources .
washington , d . c . – the energy department today released three wind market reports demonstrating continued growth in wind energy nationwide . america’s wind industry added more than 8 , 200 megawatts ( mw ) of capacity last year , representing 27 percent of all energy capacity additions in 2016 . in 2016 , wind supplied about 6 percent of u . s . electricity , and 14 states now get more than 10 percent of their electricity from wind . the reports cover the following market sectors : land - based utility scale , offshore , and distributed wind .
weto worked with industry partners to improve the performance and reliability of system components . knight and carver ' s wind blade division in national city , california , worked with researchers at the department of energy ' s sandia national laboratories to develop an innovative wind turbine blade that has led to an increase in energy capture by 12 % the most distinctive characteristic of the sweep twist adaptive rotor ( star ) blade is a gently curved tip , which , unlike the vast majority of blades in use , is specially designed to take maximum advantage of all wind speeds , including slower speeds .
baker is a professor of industrial engineering and operations research specializing in energy technology policy . she is also the director of the umass wind energy igert offshore wind energy program , funded by the national science foundation ( nsf ) , dealing with offshore wind energy engineering , environmental impacts , and policy . in addition , baker is a world leader in the field of collecting and using expert forecasts about technological change in the energy industry .
the national wind technology center comprises the necessary infrastructure , highly experienced staff , and state - of - the - art equipment needed to provide its partners and stakeholders with a full spectrum of research and development capabilities to develop everything at one location .
content owned by national institute of wind energy disclaimer | glossary | sitemap | route map | tender | careers working hours : 9 : 00 a . m . - 5 : 30 p . m . ©copyright 2015 niwe - all rights reserved .
in addition to the collegiate wind competition , elementary and middle school students also gathered at the nwtc to participate in the colorado kidwind challenge . the winners of the challenge—the “stem launchers” from adams school district just north of denver—will go on to attend the national challenge being held in anaheim , california , during the american wind energy association’s windpower conference .
republican aversion to wind and solar projects is nothing new in eastern north carolina or carteret county .
the collegiate wind competition challenges teams of undergraduate students to design and build a model wind turbine based on market research and siting considerations , develop a business plan to market their product , and test their turbine against a set of rigorous performance criteria . bringing together the next generation of wind energy pioneers with today ' s industry leaders , the collegiate wind competition 2016 will be judged during the annual american wind energy association windpower conference and exhibition in new orleans from may 23 to 26 , 2016 .
the nwtc offers a number of partnership opportunities . industry - government collaborations work to advance wind energy science and lower the cost of wind - generated electricity . learn more about partnering with the nwtc .
baker says the new study highlights the overall downward trend in wind energy costs and also points out areas of uncertainty within long - term cost estimates . “this study highlights the opportunity space for wind , especially offshore wind , with radical cost reductions possible in the right policy environment . the recent bill aimed at promoting offshore wind in massachusetts is the kind of thing that can help us move forward in the areas that the experts emphasized—foundations , installation , and economies of scale for offshore wind turbines . ”
renewable energy – wind and solar – is clean , cheap and it’s never going to run out .
hurricane maria was a category 5 storm with maximum sustained winds of 160 mph as of monday afternoon , striking the leeward islands on monday night . national hurricane center hide caption
while the psb did make some changes made , wind power advocates say the rules are still too restrictive .
annette smith is director of vermonters for a clean environment , an advocacy group that opposes industrial wind development .
u . s . manufacturers continued to dominate domestic sales of small wind turbines ( up through 100 kilowatts ) , and half of u . s . small wind turbine manufacturers also export their products to other countries .
the usgs and doe released the united states wind turbine database and viewer to access this new public dataset .
report shows how the united states can unlock the vast potential for wind energy deployment in all 50 states .
nrel is a national laboratory of the u . s . department of energy , office of energy efficiency and renewable energy , operated by the alliance for sustainable energy , llc .
news of the declining costs for offshore wind projects in europe spurred confidence in the domestic u . s . offshore wind market over the past year . several states including massachusetts , new york , and maryland have enacted new policy or bolstered their existing policy to support the development of over 4 , 000 mw of offshore wind .
ten college teams put their turbines to the test at the u . s . department of energy’s 2017 collegiate wind competition technical challenge , held april 20–22 at the national wind technology center ( nwtc ) . the competition showcased a wide variety of turbine designs and highlighted the competitors’ brilliance , agility , and ingenuity . college students weren’t the only future wind energy experts at the nwtc that weekend : elementary and middle school students tested their turbines—crafted creatively from materials like soda bottles and aluminum foil—in the colorado kidwind challenge .
to provide an open , neutral forum for a diverse group of stakeholders working toward the common goal of addressing wind - wildlife impacts to allow for the responsible and sustainable expansion of wind energy in the u . s .
annabelle quince : this is rear vision on rn and via your abc radio app . i ' m annabelle quince , and incorporating renewable energy into a national grid is the story .
hurricane maria has weakened slightly after moving over the caribbean island of dominica . the national hurricane center downgraded maria to a category 4 storm , with maximum sustained winds of 155 mph .
these are some of the key research project highlights from the program ' s next - generation wind technology research .
this report provides quantitative information about the offshore wind market , technology , and cost trends in the united states .
“this rule is an improvement over the standards that have been in place , ” she says . “the wind industry set up a huge hue and cry how this would shut down wind in vermont , but it isn’t true . ”
then in april , paddy and david became the first children to appear on four - pint milk cartons in 770 iceland stores , as part of a campaign by the national missing persons helpline .
this report explains how new energy science and technological breakthroughs could cut the cost of wind energy in half by 2030 .
the end of stellar wind : it was comey’s 2007 testimony about his role in halting the nsa’s terrorist surveillance program , code - named stellar wind , that thrust him into the national spotlight . comey , who was the general counsel and senior vice president for lockheed martin at the time , recounted to senate judiciary committee how he , as deputy attorney general in 2004 , outmaneuvered white house counsel alberto gonzales and chief of staff andrew card to stopped the reauthorization of stellar wind . as graff writes , comey’s subsequent career has been driven almost entirely by this dramatic testimony .
the copyright of this article is owned by the author or publisher indicated . its availability here constitutes a
fair use
as provided for in section 107 of the u . s . copyright law as well as in similar
fair dealing
exceptions of the copyright laws of other nations , as part of national wind watch ' s noncommercial effort to present the environmental , social , scientific , and economic issues of large - scale wind power development to a global audience seeking such information . for more information , click here . send takedown inquiry or request to excerpt to query / wind - watch . org . send general inquiries and comments to query / wind - watch . org .
utilizing the controllable grid interface test system , which reduces wind turbine certification testing times and costs while providing system engineers with a better understand of how wind turbines , photovoltaic inverters , and energy storage systems react to disturbances on the electric power system .
offshore wind turbines on the atlantic coast ( as well as the gulf mexico ) have several challenges to contend with—including hurricanes .
journalist [ archival ] : the south australian premier is calling for reform of the national electricity market . south australia ' s high level of renewables leaves it more dependent on other states for baseload power .
nrel and the nwtc have an outstanding performance record for advancing wind turbine science and lowering the cost of wind - generated electricity alongside our partners . we offer industry , academia , and government agencies opportunities to work with us and leverage our research expertise .
as a member of the international energy agency ( iea ) wind energy executive committee , the office supports international wind energy research efforts by participating in 12 areas of wind energy research . the office ' s participation in these international research efforts provides u . s . researchers an opportunity to collaborate with international experts in wind energy , exchange recent technical and market information , and gain valuable feedback for the u . s . industry . for more information on iea activities , visit the international energy agency website .
the current wind map shows the current wind speed and direction for the most recent hour . wind direction is determined by the direction from which it originates . for example , a northerly wind blows from the north to the south . wind is the flow of air that occurs as it is heated by the sun and thus rises . cool air then occupies the area from which the hot air has moved , creating what could loosely be termed a convection current . winds are commonly classified by their spatial scale , their speed , the types of forces that cause them , the geographic regions in which they occur , or their effect .
photo credits : dry lake wind power by iberdrola renewables inc . / nrel image no . 16702 ; big horn wind farm by iberdrola renewables inc . / nrel image no . 15220 ; bald eagle by nicole beaulac , flickr , licensed under cc by 2 . 0 ; wind farm in the night sky by portland general electric , flickr , licensed under cc by 2 . 0
using computational fluid dynamics to develop the simulator for wind farm applications and other modeling and controls tools , which help wind farm operators minimize the impact of turbine wake effects by investigate plant performance under a full range of atmospheric conditions . studies have shown that by coordinating turbine controls to curtail wake effects , the overall wind power plant output could be increased by 4 % –5 % .
retired west virginia senator jay rockefeller , himself the scion of a long and storied family tree , is among those to whom the national institute of standards and technology ( nist ) has bestowed a . . .
the nwcc catalyzes information exchange among wind - wildlife stakeholders , informs research priorities , and delivers research results to inform decision making .
highlighted project : innovation in the design and manufacturing of wind power generation components continues to be critical to achieving our national goals . as a result of this challenge , the u . s . department of energy ' s wind energy technologies office and advanced manufacturing office are partnering with public and private organizations to apply additive manufacturing , commonly known as 3d printing , to the production of wind turbine blade molds . the traditional method of blade design requires the creation of a plug , or a full size representation of the final blade , which is then used to make the mold . creating the plug is one of the most time - intensive and labor intensive processes in wind blade construction , so 3d printing saves these critical resources .
an interdisciplinary group of undergraduate students from various departments on campus is currently taking a comprehensive , two - semester course as part of the 2016 department of energy collegiate wind competition . in order for the umass students to compete in the national contest , the course will prepare them to develop a business plan for a novel wind turbine used in off - grid applications , and then it will train them to design , build , and test that turbine . during the spring of 2015 , the doe selected umass amherst as one of 12 colleges and universities nationwide to compete in the contest . collegiate wind competition
as lackner said , “it ' s pretty exciting , we have 28 students from three departments working on this project , culminating in a business plan and technical competition at a national conference in new orleans this may . ”
the legislation would establish a moratorium for accepting applications and issuing permits to onshore and offshore wind energy projects through the end of 2020 .
analyzing offshore wind energy in the united states to illuminate industry needs , opportunities , and anticipated impacts in this burgeoning renewable power industry .
although wind energy costs have declined , premature drivetrain failure still can lead to higher - than - expected turbine operation and maintenance costs .
this blog is part of a series that explores offshore wind technical challenges that are different in the united states than in other countries .
i hope respondents to this article will outline , from the stance of their own individual or national contexts , convergent or divergent patterns to those i suggest - in the service of building a more inclusive map of this territory .
the findings are described in an article in the journal nature energy , published sept . 12 . the study was led by ryan wiser , a senior scientist at berkeley lab , and included contributions from baker , other staff from berkeley lab , the national renewable energy laboratory , and participants in the international energy agency ( iea ) wind technology collaboration programme task 26 .
u . s . department of energy and geological survey release online public dataset and viewer of u . s . wind turbine locations and characteristics
forty - fourth meeting of the u . s . - japan cooperative program in natural resources ( ujnr ) panel on wind and seismic effects
the national hurricane center notes that
some fluctuations are expected over the next day or two , but maria is forecast to remain an extremely dangerous hurricane while it approaches the u . s . virgin islands and puerto rico .
considering these and other impacts , the construction of industrial wind energy facilities cannot be justified in the rural and wild places that developers usually target .
this blog is part of a series that explores offshore wind technical challenges that are different in the u . s . than in other countries .
annabelle quince : renewable energy—wind and solar—it ' s clean , it ' s not going to run out and once the infrastructure ' s been built it ' s free . but—and it ' s a big but—when the wind stops blowing and the sun goes down , there ' s no power .
sandy cardon , project manager for the caes energy efficiency research institute , helped coordinate between the team and the national renewable energy center , which sponsored the competition . capstone design instructors are lynn catlin , gus engstrom , eric booth and brian higgins .
the 30 - mw project comprises five 6 - mw general electric haliade wind turbines installed in rhode island state waters off the coast of block island .
on the saffir - simpson wind scale , a major hurricane designates category 3 storms and higher — hurricanes with sustained winds of at least 111 mph .
on the upside , the psc believes its decision will position maryland as a national leader in offshore wind energy . the approval of both projects will result in a combined 368 megawatts of capacity , yield over $ 1 . 8 billion of in - state spending , spur the creation of almost 9 , 700 direct and indirect jobs and contribute $ 74 million in state tax revenues over the next 20 years .
the board surprised a lot of people in march when the draft rules recommended what would be the lowest sound standards in the country for commercial wind projects .
technically , the psc on thursday awarded offshore wind renewable energy credits ( orecs ) to both projects , allowing them to proceed on parallel courses . according to the fact sheets , the us wind project could be in operation as soon as january 2020 , while the skipjack project could be operational by november 2022 .
the report also finds that wind energy continues to be sold at attractive prices through power purchase agreements , making this renewable energy source cost - competitive with traditional power sources such as natural gas in many parts of the u . s , especially when wind energy is sold at a fixed price over 20 years .
compared with traditional , centralized power plants , which send power over transmission lines to distant end - users , distributed wind energy installations supply power directly to homes , farms , businesses , and communities . in total , u . s . wind turbines in distributed applications reached a cumulative installed capacity of 992 mw .
a decision on the application for a development consent order for east anglia three offshore wind farm was taken on 07 august 2017 and has now been issued .
she remembers david as a polite boy -
naughty , but kids are naughty
, she says , her pet shivering in the brisk november wind .
the local media nicknamed the boys
the milk carton kids
, but after a four - week run on the side of the cartons there were no major leads . the appeal also failed to catapult the case to the attention of the national media .
the nist engineering laboratory will host the 44th meeting of the ujnr panel on wind and seismic effects . the panel promotes the exchange of engineering issues . . .
across the political spectrum , large majorities support expansion of solar panel and wind turbine farms . some 83 % of conservative republicans favor more solar panel farms ; so , too , do virtually all liberal democrats ( 97 % ) . similarly , there is widespread agreement across party and ideological groups in favor of expanding wind energy .
lackner added that the doe considers this its flagship workforce development activity and a critical aspect of educating the future leaders of the u . s . wind energy industry .
a key change will be in the size of wind turbines , according to experts . for onshore wind , growth is expected not only in generator ratings ( to 3 . 25 mw on average in 2030 ) but also in two factors that increase capacity factors—rotor diameters ( 135 meters in 2030 ) and hub heights ( 115 meters in 2030 ) . fixed - bottom offshore wind turbines are expected to get even bigger , to 11 mw on average in 2030 , helping to reduce upfront installed costs .
annabelle quince : roger dargaville , deputy director of the melbourne energy institute . my other guests were professor eric martinot from the beijing institute of technology in china , and aaron bloom , supervisor in the energy forecasting and modeling group , at the national renewable energy laboratory in america .
during the first semester , the students will identify a market opportunity , conduct a customer identification and survey process , develop a conceptual wind - turbine design , and develop a market - deployment strategy . a mid - project report will be sent to doe at this point . in the second semester , the students will refine their business plan and financial projections and build and test a small wind turbine in the wind tunnel on campus . a final written report will be sent to doe prior to the competition .
roosevelt skerritt , dominica ' s prime minister , said on facebook that his roof had been ripped off and his house was flooding but later posted that he ' d been rescued . the national hurricane center also cites ham radio broadcasts saying significant damage to structures has occurred in dominica .
with the enactment of pl 114 - 52 ( the national windstorm impact reduction act reauthorization of 2015 ) on september 30 , 2015 , nist has been designated as the lead agency for nwirp . other designated program agencies are the federal emergency management agency ( fema ) , the national oceanic and atmospheric administration ( noaa ) , and the national science foundation ( nsf ) . the federal highway administration ( fhwa ) has also participated in nwirp from its inception with pl 108 - 360 in 2004 . other federal agencies are invited to participate in nwirp activities ; among those already involved are the department of housing and urban development ( hud ) , the u . s . army corps of engineers ( usace ) and the department of energy ( doe ) . summaries of past nwirp activities are available in the program’s biennial reports to congress ( available at top left ) .
in january 2014 , county commissioners unanimously imposed their own 60 - day moratorium on such projects in the face of a proposed 40 - turbine wind and solar project near newport .
the psc announced on thursday it had approved both the us wind , inc . proposal , which will put 62 turbines as close as 12 - 17 miles from the coast of the resort in its first phase , and deepwater wind’s skipjack project , which is considerably smaller in scale at 15 turbines as close as 17 - 21 miles off the coast .
according to a release , the teams from both divisions with the highest energy output , the most innovative design and the greatest demonstrated knowledge of wind power were selected as champions .
the wind map is a personal art project , not associated with any company . we ' ve done our best to make this as accurate as possible , but can ' t make any guarantees about the correctness of the data or our software . please do not use the map or its data to fly a plane , sail a boat , or fight wildfires : - ) if the map is missing or seems slow , we recommend the latest chrome browser . surface wind data comes from the national digital forecast database . these are near - term forecasts , revised once per hour . so what you ' re seeing is a living portrait . ( see the ndfd site for precise details ; our timestamp shows time of download . ) and for those of you chasing top wind speed , note that maximum speed may occur over lakes or just offshore . if you ' re looking for a weather map , or just want more detail on the weather today , see these more traditional maps of temperature and wind . .
“the wind industry continues to install significant amounts of new capacity , and supplied about 6 percent of total u . s . electricity in 2016 , ” said acting assistant secretary for energy efficiency and renewable energy daniel simmons . “as our reports explain , a combination of federal subsidies , state mandates , and technological advancements continue to help drive new wind capacity additions . ”
the national hurricane center says hurricane maria is an extremely dangerous storm . it was a category 5 storm when it hit the island of dominica . later it was downgraded to a category 4 hurricane . but a short time ago , forecasters says maria had regained the strength of a category 5 hurricane .
utility - scale wind installations stand at more than 82 gw , enough to meet about 6 . 2 percent of u . s . end - use electricity demand in an average year .
development of an offshore windfarm with an approximate capacity of 1200mw off the coast of east anglia , within the area known as zone 5 , under the round 3 offshore wind licensing arrangements .
fully 89 % of americans favor more solar panel farms , just 9 % oppose . a similarly large share supports more wind turbine farms ( 83 % favor , 14 % oppose ) .
the wind appears to be changing ; the dog of social , cultural and musical evolution seems to be barking at the heels of music therapy ' s caravan . will we lead or follow ?
“the board heard from hundreds of vermonters urging them not to ban wind , ” wolfe says . “this rule is out of touch with what vermonters are asking for and it is unprecedented . ”
of the u . s . projects in deeper waters , where traditional bottom - mounted technologies are not feasible , proposed floating offshore wind projects now total 1 , 993 mw of announced capacity .
wind power capacity in the united states experienced strong growth in 2016 . recent and projected near - term growth is supported by the industry’s primary federal incentive—the production tax credit ( ptc ) —as well as myriad state - level policies . wind additions have also been driven by improvements in the cost and performance of wind power technologies , yielding low power sales prices for utility , corporate , and other purchasers . at the same time , the prospects for growth beyond the current ptc cycle remain uncertain , given declining federal tax support , expectations for low natural gas prices , and modest electricity demand growth .
at the final competition judging in new orleans , the collegiate teams will be evaluated on their written report , business and technical presentation , turbine performance testing in a wind tunnel , and deployment pitch .
service assessments are part of the nws verification program . the nws office of the administrator decides whether to perform an assessment . a report is released when the assistant administrator for weather services has approved it . if an event does not warrant a national service assessment , an nws region may conduct a regional assessment of nws services .
“we certainly recognize that there is strong public demand to make sure that sightlines to the turbines , particularly from ocean city , are minimized to the fullest extent possible , ” said psc commissioner anthony o’donnell . “as a condition of our order , us wind is required to locate its project as far to the east , or away from the shoreline , of the designated wind energy area ( wea ) as practical . each developer also must take advantage of the best commercially - available technology to lessen the views of the wind turbines by beach - goers and residents , both during the day and at night . ”
according to the u . s . energy information administration , american wind energy almost doubled from about 120 million megawatt hours generated in 2011 to more than 226 million megawatt hours in 2016 , which represents about 6 percent of u . s . electricity generation . for more information on these three new reports , including infographics and blogs , visit urltoken . learn more about wind turbines in this energy 101 video .
during the past two decades , the office has worked with industry to develop a number of prototype technologies , many of which have become commercially viable products . one example is the ge wind energy 1 . 5 - megawatt ( mw ) wind turbine . since the early 1990s , the program worked with ge and its predecessors to test components such as blades , generators , and control systems on generations of turbine designs that led to ge ' s 1 . 5 - mw model , which has constituted approximately half of the nation ' s installed commercial wind energy fleet and is a major competitor in global markets .
roger dargaville : if you go back to 2000 , there was essentially nothing , and it was a very gradual increase in the amount of wind capacity started in south australia with just a couple of little wind farms , even as recently as 2007 or 2008 there was still not much . so it ' s very much a recent phenomenon in the last 10 years , but it ' s increasing exponentially . it ' s going up very quickly . we now have on the grid about five gigawatts each of rooftop pv , predominately rooftop pv , and a few utility scale pv plants , and about five gigawatts of wind farms .
public opinion about energy issues is widely supportive of expanding both solar and wind power but more closely divided when it comes to expanding fossil fuel energies such as coal mining , offshore oil and gas drilling , and hydraulic fracturing for oil and natural gas . while there are substantial party and ideological divides over increasing fossil fuel and nuclear energy sources , strong majorities of all party and ideology groups support more solar and wind production .
in addition , umass amherst recently received $ 357 , 920 in funding from the nsf to support a research experience for undergraduates ( reu ) in “offshore wind energy : solving the engineering , environmental & socio - economic challenges . ” for three summers , this reu will annually support 10 undergraduates interested in exploring research in a wide range of offshore wind - energy topics , including engineering , wildlife ecology , and policy . ( october 2015 )
when us wind presented its project to the mayor and council earlier this spring , the original proposal called for locating the first line of turbines as close as 12 miles due east of the coast of the resort , but after concerns were raised , us wind offered to move the first line of turbines back five more miles . the skipjack project calls for just 15 turbines starting at 20 miles off the coast , but they are considerably taller .
hurricane maria is now an
extremely dangerous
category 5 storm hitting the leeward islands on the edge of the caribbean sea on monday night , according to the national hurricane center . that means the storm is striking areas that are still coping with the devastation brought by hurricane irma two weeks ago . forecasts call for it to pass straight over puerto rico on wednesday .
after being stationary for a while monday evening , jose began moving northward again at 8 mph and
dangerous surf and rip currents are expected to continue along the east coast of the united states ,
says the national hurricane center . a tropical storm warning is in effect for areas from watch hill to hull , block island , martha ' s vineyard and nantucket .
the claims of reducing pollution or greenhouse gases appear to be greatly exaggerated . wind is a diffuse and fickle resource that does not follow demand . despite decades of experience and substantial installations in denmark , germany , and spain ,
an invisible , ancient source of energy surrounds us—energy that powered the first explorations of the world , and that may be a key to the future . this map shows you the delicate tracery of wind flowing over the us .
a team of boise state students are in new orleans , louisiana , for the three - day collegiate wind competition sponsored by the department of energy . twelve teams from universities across the nation vied for a chance to compete .
analysts at nrel and the nwtc work with the u . s . department of energy , universities , independent systems , and regional transmission organizations to provide data and models to assist in managing wind grid system integration . nrel efforts include :
developing publications , guidance materials , tools , technical bulletins and recovery advisories that incorporate the most up - to - date building codes , floodproofing requirements , seismic design standards and wind - bracing requirements for new construction or repairing existing buildings .
ocean city – in a bit of a surprise move for a couple of reasons , including the timing , the maryland public service commission ( psc ) on thursday announced it had approved both proposed offshore wind projects off ocean city’s coast .
when jim comey first learned that andrew card and alberto gonzales were on their way to the george washington hospital room of john ashcroft , his first call for help was to bob mueller . comey knew that the white house chief of staff and the white house counsel would try to push the attorney general to renew the national security agency’s terrorist surveillance program , code - named stellar wind . comey , who was then ashcroft’s deputy , had spent the preceding weeks leading the charge against the white house and especially vice president dick cheney against the program , which the justice department’s lawyers had determined was illegal . for days , comey had weathered intense pressure to reauthorize stellar wind , the debate escalating as the program’s expiration date neared . cheney’s office had told comey in no uncertain terms that if the program wasn’t ok ' d , americans would die—and their blood would be on comey’s hands .
yet even amid the stress of that time , comey didn’t hesitate to force the issue of stellar wind , standing up to the vice president . during one white house meeting , comey said he couldn’t find a legal basis for the program .
“though expert surveys are not without weaknesses , ” concludes wiser , “these results can inform policy discussions , r & d decisions , and industry strategy development while improving the representation of wind energy in energy - sector and integrated - assessment models . ”
the national windstorm impact reduction program ( nwirp ) was established by congress “…to achieve major measurable reductions in the losses of life and property from windstorms through a coordinated federal effort , in cooperation with other levels of government , academia , and the private sector , aimed at improving the understanding of windstorms and their impacts and developing and encouraging the implementation of cost - effective mitigation measures to reduce those impacts . ”
eric martinot : germany and denmark with very high shares…i think denmark is now over 35 % of their electricity is coming from wind power . not much solar . and on some days in the last year or two , wind power has actually supplied over 100 % of the instantaneous power demand on the grid . so the entire grid at that instant was being supplied by wind power . on average i think it ' s about 35 % now . so denmark has really been one of the leaders . of course it ' s a relatively smaller country , but germany has also achieved high shares , i think they are about 25 % now , in terms of the total average share of renewables , and that ' s both solar and wind . and both germany and denmark have very ambitious targets for the future . germany plans 80 % share of all of its electricity from renewables by the year 2050 . denmark is planning 100 % share of all of its electricity from renewables by 2035 .
berkeley lab’s contributions to this report were funded by the u . s . department of energy’s office of energy efficiency and renewable energy . baker was partially supported in this work through a grant for offshore wind energy from the nsf . ( september 2016 )
denmark has an even more advanced system where they are constantly checking the forecast that was made the day before against the current conditions , and they are predicting the output of the wind turbines a couple of hours ahead of the present time , and so they are always adjusting and their level of error has dropped to almost zero in terms of how well they are able to predict and thus schedule and dispatch wind and other resources . so that ' s been actually a very important aspect that few people recognise .
the night of the stellar wind showdown , mueller arrived at the hospital moments after the white house aides departed after they were unable to get comey or ashcroft to reauthorize the program . mueller spoke briefly with comey in the hallway and then entered ashcroft’s hospital room .
when their electrical circuit brake was not functioning correctly during practice testing in the nwtc wind tunnel , california state university - maritime academy did what any industrious team of students would do : they went to the local home depot , purchased the most powerful fan they could find , and turned their hotel room into a makeshift wind tunnel . not assuaged by the flickering power in the room every time they powered up the fan , the students were able to use it to get the electric brake functioning by testing time the next day .
annabelle quince : all traditional grids were based on baseload or constant power sources , they were not designed to cope with intermittent power sources like wind and solar . yet over the past 10 years we ' ve seen an incredible growth in renewables , both here and overseas .
roger dargaville : we have a renewable energy target that ' s met with building primarily wind farms and a bit of solar , but there ' s no real thought to how the system integrates , there is no incentive within the renewable energy target to build renewables that produce power that matches demand better . there is the market behind that target . so for example if you build a wind farm in south australia at the moment and all the wind farms are blowing , the market price for the electricity will be suppressed , and so you won ' t earn as much money and that provides a disincentive to build any more wind farms in south australia and to look in other places . but there is no mechanism per se in the renewable energy target for better technologies to be invested in . so a concentrating solar thermal plant for example would be a terrific addition to your renewable energy portfolio , but it ' s more expensive , and so it doesn ' t get a look - in at the moment , if the only incentive in the renewable energy target is to produce megawatt hours of electricity .
“the board believes the two new levels strike the right balance , ” the three - member panel wrote . “the majority of the literature on the subject indicates that both the 42 dba and 39 dba levels are conservative for ensuring against direct health impacts from wind turbine sound . ”
but the weekend was not only turbine testing : teams participated in a siting challenge by erin degutis from xcel energy and luke reed of renewable energy systems , americas , attended educational sessions discussing the history of wind turbines and grid systems integration , and took a tour of the nwtc .
most tellings of the stellar wind showdown end here , but for trump , perhaps the most important lessons in the incident lie in how the story unfolded in the years ahead and how they illuminate and underscore the differences between comey and mueller—differences on both sides that should worry the president .


sailthru helps modern marketers at leading retail and media companies build deeper , longer-lasting relationships with their customers .

sailthru personalizes individual customer experiences across digital communication channels — in email , on a brand ’s website and in their mobile applications .

the company has offices in new york city , san francisco , los angeles , london and new zealand .

sailthru

see how our diverse clients achieve success with sailthru , in their own words .
above : a sign on the wall of sailthru ' s new york headquarters .
read more about how sailthru and our retail and digital media customers are modernizing marketing .
sailthru - why your brand can’t stand on products alone . . . . | facebook
sailthru has announced personalization engine , a new cross - channel marketing product that coordinates customer experiences cross - platform . the new product adds online and mobile marketing to sailthru’s email personalization platform .
danny rosen , an engineer who joined sailthru on january 2012 , has witnessed the rapid changes .
being a sailthru customer , incorporating question and answers software is smooth , effortless and time saving process .
our team is driven by customer success . engineers , salespeople , account managers and everyone who joins sailthru rallies together as a single , global team to innovate and improve . we’re growing . find out more about careers at sailthru .
find out below how sailthru helps drive success for leading publishers such as business insider , sheknows media and san francisco chronicle .
sailthru helps modern # marketers build lasting relationships with their customers across email , web & mobile with 1 : 1 personalization .
2015 was sailthru’s inaugural year on deloitte’s technology fast 500 list for north america . sailthru’s # 88 ranking was the highest ranking received by a marketing technology platform specializing in personalization , automation and cross - channel experience management . 2015 revenue continued to increase from new customer acquisition and retention , with sailthru posting a net dollar retention rate of more than 100 % in the last two quarters of 2015 as existing customers expanded use of sailthru’s product and services . in 2015 alone , personalized email send volume topped 68 . 5 billion messages , representing 94 % growth over 2014 and making sailthru the world ' s largest sender of personalized email .
© 2018 sailthru . inc . all rights reserved . . one world trade center . suite 48a . new york , ny 10007
we are one team that succeeds together , fails together and learns together . as one sailthru we transcend the boundaries of geography , product , role and function , and operate as a single team , aligned for our customers’ success and the success of sailthru .
we define sailthru’s success by the value we create for our customers . customer success drives our strategy , our decisions , and our investments .
one of sailthru’s biggest clients , business insider , has seen 100 percent growth in pageviews driven by the personalized email newsletters created by sailthru , according to ian white , co - founder and chief technology officer of the company . when subscribers browse business insider , sailthru will glean the preferences of each user based on the articles they read and send personalized recommendations via pop - up windows , on - site links , and email newsletters .
to increase the acquisition of revenue - producing readers , high - performing digital media enterprises work with sailthru to connect their audience acquisition and retention initiatives .
find out how innovative retailers including justfab , rent the runway and alex and ani are working with sailthru to retain more customers and generate more revenue .
“headlines are driven by acquisition but profitability is driven by retention . sailthru has been a great tool ; one partner that can actually make this a lot simpler . ”
“with sailthru , our email and onsite personalization is so accurate that my mom , who’s a business insider subscriber , thinks that i select the stories for her personally . ”
formerly a sailthru client and a long - time direct marketer , cassie joined sailthru from gerson lehrman group ( glg ) where as vp marketing analytics & business intelligence , she led the company ' s intrapreneurship efforts and evangelized lean development and business analytics across the organization . previously , she served as vp marketing for savored ( acquired by groupon ) .
jason grunberg is the vice president of marketing at sailthru . his background combines cross - channel marketing , content strategy , engagement strategy , and digital and core brand communications execution across a wide range of industries including technology , engineering , spirits and business services . prior to assuming the role of vice president of marketing , jason served as the senior director of marketing at sailthru . before joining sailthru , jason spent 12 years in strategy roles at boutique agencies serving clients including verizon , johnson & johnson and other fortune 500 brands .
“sailthru isn’t just a technology company ; it’s a competitive differentiator . predictions manager is just one example of how they make modern marketing easy . no one else can match this . ”
“there’s no true , true competitors for us that do everything that we do , ” white said . “there’s no vendor that does full service in a way like sailthru does . ”
the key to sailthru’s products and all the digital marketing platforms is simple : data . typically , companies will pass along information such as user’s email address , articles they read , and products they viewed to sailthru , which uses its algorithm to provide users with more relevant content . gradually , the database of users has amounted to half a billion people , white estimated .
the idea is that users will be more engaged and more likely to click through on stories in those personalized emails , making the newsletter a better marketing tool for sailthru ' s clients .
natalie leads the people team with responsibility for overseeing a number of disciplines including talent acquisition , hr business partnership , hr operations , office operations and it for sailthru ' s six locations .
tom leads engineering at sailthru and is focused on building an industry - leading product . he brings 20 years of experience in growing and building teams and products in early and growth stage companies .
people targeted by sailthru are protected in a number of ways , white said . first , consumers are able to opt out of email newsletters and being tracked by sailthru in one single step with no sign - in or multiple pages required . second , access to raw and unencrypted email addresses is prohibited on the api shared with programmers outside the company and is strictly limited to selected individuals of the company . third , no data is shared between sailthru’s clients . the bottom line , white said , is to make sure consumers “choose” , not be forced , to receive personalized information .
before joining sailthru , david built the data science team at bonobos as the vp of data science . prior to bonobos , david lead data teams at several leading ecommerce companies including groupon and netflix .
david has more than 15 years of experience in data analysis and data science . he leads the data science team at sailthru , driving innovation and development of data driven products powered by prediction models and algorithms .
neil brings more than 25 years of experience in software , hardware and cloud technologies to sailthru . as president and chief executive officer , he leads the development and execution of the company’s strategic vision and daily operations .
prior to sailthru , tom was cto at blackfynn where he led product and engineering . before joining blackfynn , tom was svp of engineering at monetate where he was an early employee and led engineering for 7 years .
the company has built out a behavioral email platform called horizon , and sailthru cofounder and ceo neil capel tells us the financing will help the company lead its push to sign up new , big clients for the product .
“we use sailthru personalization across the site and in emails to make sure we understand what a user is looking for in both arenas , and definitely plan to extend incorporating as many channels as possible into the mix . ”
of course , sailthru is not the only company to benefit from this trend . in fact , it was not even the fastest - growing one : five companies in the same industry expanded even faster between 2009 to 2012 , according to inc . ’s 5000 list . competition among personalized marketers is tough , with sailthru up against industry leaders such as exacttarget and responsys , both of which are public traded companies that focus on digital marketing .
coincidentally , sailthru ' s financing has also allowed the company to bring on cofounder and cto ian white full time . ian has been our lead developer for a couple of years , and we ' re currently hiring his replacement !
a 5 % improvement in customer retention can increase profits by up to 95 % , which is why the world’s most innovative publishers and fastest growing retailers work with sailthru to build deeper , longer - lasting connection with their customers .
we are dedicated to helping retailers and publishers exceed their marketing goals , especially where highly personalized email , website and mobile experiences are priority . download the full report and learn why sailthru is positioned in gartner ' s magic quadrant .
we ' ve been testing sailthru ' s horizon product for our daily
business insider select
email newsletter for several months , and indeed , our open rates and clickthrough rates are higher than in our traditional
static
newsletters .
connecting email , web , in - store and mobile marketing data is easy with sailthru . our customers have access to a robust single customer view for every individual to power effective , personalized engagement at every point of the customer lifecycle .
if you pay a little more attention to email newsletters from media companies such as business insider and huffington post or commerce companies such as alex and ani , you will find a little blue logo at the bottom of each email : sailthru .
cassie is responsible for both the sales and post - sales customer experience at sailthru , overseeing a variety of sales and customer - focused teams who are focused on one common goal : empowering our clients to drive quantifiable lift in their marketing programs .
the engineering team is responsible for designing , building , and maintaining the core sailthru platform . we accomplish this by partnering with our product team and the rest of the company to best identify and design the features and services for our clients and users .
the customer success team helps clients navigate sailthru’s products and capabilities . the goal of our csm team is to enable clients with the tools and methods needed to drive quantifiable lift and roi in their marketing programs and ultimately , to help them grow their businesses .
unlike static , editorial - created email newsletters , horizon tracks users ' browsing habits on its clients ' sites and creates personalized email newsletters custom - built for each user , based on the content that sailthru ' s algorithms thinks they ' ll find most interesting .
still , the five - year - old company shows it can take on the challenges . by incorporating multichannel marketing and user - centric personalization into its products , sailthru has now become the hidden hand behind over 400 companies and keeps adding new clients to its giant database .
sailthru also offers content recommendations , based off historical customer data , so email marketers can now align multichannel data and real - time action into their marketing campaigns . examples include creating individualized discounts for customers or recommending specific products based on past engagement and / or predicted purchase behaviors .
sailthru’s revenue comes from a flat subscription fee it charges companies . white declined to disclose the exact number but said it was in the range of $ 50 , 000 to a couple of million dollars , depending on the size of the contract . based on the subscription model , sailthru reported $ 8 . 1 million of revenue in 2012 and has gone through “over one hundred percent year - over - year growth” in 2013 , according to white . in the next two years , white said , the boat could reach a milestone of $ 50 million revenue for the year .
but white argued that sailthru could take on these larger players because it allows its clients to communicate to end - users through “omnichannel” methods — reaching out through a variety of devices , including computer browsers and mobile applications , not only through emails . unlike companies such as exacttarget , which are built on earlier generation of technology that focused only on email marketing and expanded its reach to users through acquisitions , white said , sailthru’s technology is innately more unified in terms of multichannel communication . it’s built on a “user - centric architecture , ” rather than “email - centric , ” as white put it .
personalization engine overview personalization engine algorithms personalization engine setup personalization engine meta tags personalization engine meta tag examples personalization engine auto tagging personalization engine setup : include / exclude pages personalization engine in email templates custom personalization engine tags personalization engine content library sailthru . track ( for legacy horizon js ) personalization engine via the api
we believe that quality of life is about more than just balance ; it’s about having access to the tools and resources you need to live a happy , healthy life and to plan for your future . that ' s why we ' ve assembled a set of amazing benefits for sailthru employees in every office .
question and answers for sailthru empowers you to clear all your customer’s doubts and solve their queries from a single place - your product page ! customers prefer all the necessary information in front of them before going on to make the purchase , they need to be assured about the quality and deliverability of the product .
before you begin , ensure that your company has subscribed to spm and that it has been enabled . to confirm , you can visit the spm interface at urltoken . if you are redirected to another page , this means that spm has not yet been enabled for your account ; please contact your sailthru representative for more information on how to get started .
before joining sailthru , neil served as president and ceo of vendavo , a leading provider of revenue and price optimization and management solutions . prior to joining vendavo , neil successfully directed ariba’s north american field operations and , previously , european operations ; preceded by 16 years at ibm , serving in a variety of sales and sales management roles in ecommerce solutions .
since 2008 , sailthru has been powering commerce and media companies with personalized email newsletter , targeted on - site recommendations , and in - app notifications to the end users . from 2009 to 2012 , the marketing communication platform has gone through 7 , 322 percent revenue growth and was listed as the no . 2 fastest - growing startup in new york city by inc . magazine .
my experience at sailthru has been nothing short of exciting ! as a manager in customer success , i ' m surrounded by a team of smart / driven individuals working with our customer base of top media and ecommerce clients . our team , culture , and innovation as a company has inspired me to reach higher and given me the opportunity to take my career to the next level .
this is one example of rosen believed structural changes would come along the expansion of the company . sailthru’s motto , “think big , speak up , get it done” encouraged a culture where “anyone can make a change , ” he said . along the way , more challenges are to come , more mistakes are to be made , but with a growing number of talented team members , rosen is very optimistic :
a bigger challenge for sailthru than privacy comes from the fast growth itself . in two years , the company added offices in san francisco and london , expanded its talent pool by five times , and added $ 39 million in funding . in the next five years , the company is aiming to establish more foreign offices and filing for ipo . the most pressing issue for white and his co - founders is how to manage such an expanding organization .
more than 60 % of marketers use email open rates to determine the effectiveness of their email marketing . most fail to go deeper than opens and clicks in their analysis because of the challenges faced in bringing together multiple data sets , and the time it takes to surface insights that impact revenue . with sailthru’s real - time campaign statistics and long - term cohort measurement , you’ll go beyond short - term metrics to track what truly matters to your business . find out more >
when sailthru creates k - tiles for each prediction , your users are sorted from least likely to most likely to perform a predicted outcome or generate a value , and are then divided into buckets of 1000 . traversing across your user base , from the first k - tile to the 1000th k - tile , users are increasingly likely to engage in a predicted outcome ( e . g . make a purchase ) , or have a larger predicted outcome ( e . g . revenue ) .
more than half of marketing executives plan to invest in solutions for providing a seamless customer experience . but the challenges are significant : poor quality customer profiles , a lack of understanding of messages and offers that will resonate with customers , and the inability to deliver personalized messages and experiences . with sailthru , you can coordinate 1 : 1 personalized product and content recommendations to individual consumers across your digital channels , personalize acquisition tactics , serve personalized upsell and renewal messages , and more . find out more >
personalization is a critical investment priority if your goals are to maintain long - term , profitable growth , increase repeat purchase rates , repeat site visits and total revenue . modern personalization is designed to engage with individual consumers based on their behaviors , interests , engagement patterns , and the context in which they interact with your brand . with sailthru’s personalization engine , you’ll easily go beyond recommendations to personalize content , cadence and channel ; offering every individual customer or reader a unique experience . find out more >
one strong wind comes from the overall prosperity of the marketing and advertising industry during the last few years . according to inc . , the marketing and advertising sector has grown for 170 percent from 2009 to 2012 , making itself the fourth fastest - growing industry in the united states . one of the newest areas of growth is personalized marketing , like sailthru’s services , which was made possible by a new generation of technology that enabled advertisers to track consumers’ online behavior and provide more targeted marketing pitches .
imagine how your marketing would change if you knew what every individual customer or reader would do next—who would purchase , how much would they spend , and what specific products will they buy ? who might generate large volumes of pageviews , open email newsletters—or even opt - out ? using predictive analytics to drive segmentation far outperforms recency , frequency and monetary value ( rfm ) models—both in accuracy and speed . with sailthru , you can easily identify your most valuable customers and readers using our predictive analytics capability . find out more >
email is the most profitable digital marketing channel : it pays for itself in spades , with every $ 1 spent on email yielding an average $ 44 return . but email has changed more in the last 5 years than any other form of direct marketing . leading marketers now view email as part of a complete retention strategy capable of delivering significant revenue , instead of just a standalone channel . sailthru is the largest sender of personalized email in the world . we send more than 70 billion personalized email messages every year . find out more >
match the right content to the user based on past user actions for example , the client recently purchased a new pair of boots and is unlikely to want to immediately purchase another , so recommend other types of products .
restrict the pool of content available for recommendation to a specific feed for example , only select content to recommend for the homepage hero spot from a “hero” feed .
allow for updated or additional recommended content based on user actions on a page for example , a media client displays content dynamically in a list with infinite - scroll and wants to receive recommendations based on what a visitor does on the page .
enable total control over site aesthetics , even with a complex design and layout have spm return content as raw json , offering total control over how the recommendations are displayed .
use consistent messaging across email and onsite for example , a media client wants the same content ( or price / discount ) and a similar layout to be reflected on the landing page that the user visits .
uses a particular content feed and set of rules to determine which content to display .
can be implemented on a single page or reused across multiple pages–each instance can differ based on context .
can produce html / css code , rendered according to your template , or a raw json data feed for your site to format .
who receive alternate feeds , feed - filtering rules , and / or templates .
each audience corresponds to a known - user list of your choosing , whether it’s a newly created list or one that you also leverage for email campaigns .
if the user does not match any audience , the parent section’s default settings are used .
spm supports all mobile and desktop browsers that have 1 % or greater north american market share and will continue to support all newer versions of those respective browsers , regardless of market share .
when you’re ready to begin , see the spm implementation page . if you have already implemented spm , you can read more about how to create a rule , configure a section , view site personalization analytics , or use overlays .
have a question ? email support at support @ urltoken . or log a ticket , and we ' ll respond as soon as possible .
offers a series of user - level predictions of future behavior . you can visualize the predicted data across your user base , target groups of users or dynamically tailor content to them based on their predicted values , and view all predictions for any individual user .
the predicted behaviors include interactions with your content–such as email open rates , opt - outs , pageviews–and for e - commerce , the quantity and value of purchases , future revenue from each user , and specific products a user is most likely to engage with or purchase .
each prediction exists as a dynamic variable value on each user profile , updated daily , and accessible for use in your template logic and audience builder queries–for example , as dynamic smart list criteria . for any prediction , you can also view an interactive chart of its distribution over your entire user base , allowing you to identify and target custom segments .
using prediction manager , you can make better decisions based on users’ predicted future behaviors instead of reacting to their past actions .
for detailed information on all user predictions and examples of how to use them , see the user predictions page .
on a graph , visualize your user base–including automatically generated segments–for each prediction , and view corresponding data in a table .
generate marketing lists or snapshot reports corresponding to any segment based on prediction manager values . when you export from the prediction manager interface , audience builder is launched with the desired criteria filled in automatically . you can also manually enter criteria in audience builder . ( for example , for any set of your users , create a dynamic smart list of all who have a certain value or k - tile greater than x . )
+ time series inputs are collected for each user , representing several hundred data points . this adds up to billions of data points across a user base .
the last 30 days of data are isolated , and compared against the models .
every action your users perform is a trail of breadcrumbs that paint a picture of future behavior . prediction manager uses a large scale of data ( billions of data points per organization ) and timespan ( 365 days ) to create millions of predictive models . these models are tested against the last 30 days of data to validate the predictions’ accuracy . since new models are made every night , prediction manager predictions are adaptive and update daily .
product predictions allow you to recommend products a user is likely to purchase . learn more on the product predictions page .
– values in the form of probability ( % ) , dollars ( $ ) , or quantity ( # ) .
– a k - tile is similar to a percentile . each k - tile refers to a segment of a broader set when it is divided into 1000 parts , as opposed to a percentile , which refers to one part among 100 . you can convert a k - tile to a percentile using the formula : [ k - tile value ] x 0 . 1 = percentile .
while both a number and k - tile are available for each prediction , in the case of several prediction types , only one is commonly used .
rticular action . ( for example , the top 10 % of users in terms of likelihood to make a purchase in the next week ; that is , those users who have a purchase _ 7 value greater than [ k - tile ] 990 . )
use the number when you want to target users based on a value . ( for example , all customers with a predicted aov above $ 300 . ) you can use the value in this manner with the following predictions :
ome predictions , you may choose to leverage either the number or the k - tile . ( for example , you can identify the top 10 % of customers based on predicted revenue over the next 30 days or identify customers that are predicted to be worth more than $ 150 in the next 30 days . ) use whichever makes sense for your strategy .
oftentimes , the vast majority of a brand’s future revenue comes from a very small portion of its existing customers . this concentration makes it incredibly important to identify that small group of customers that drive a brand’s value . predictive modeling shows that the traditional recency , frequency , monetary ( rfm ) analysis lacks when it comes to identifying such high - value users . consider the following :
identifies only about 40 % of your top - 10 % highest value users .
* copyright © 2018 insider inc . all rights reserved . registration on or use of this site constitutes acceptance of our
has raised a $ 1 million round of financing , led by dfj gotham .
other backers include metamorphic , rre , pilot group , thrive , and lerer media .
neil is a native of new york city and holds a bachelor of science degree in computer science and applied mathematics from state university of new york at albany .
cassie was an early employee at theladders . com , where she oversaw direct marketing and analytics for the company ' s subscription business and drove 7x growth in revenue and readership in just a few years . she started her career as an internet and media analyst at citigroup investment bank and has also consulted for leading digital brands such as aol and sapientnitro .
cassie graduated from duke university and holds an mba from the tuck school of business at dartmouth .
marty has a unique background having been the cfo , coo or president of seven venture backed technology companies . marty has raised over $ 250m in venture funding and has closed five significant m & a ; transactions with companies such as cisco systems , lucent technologies , motorola , and ibm with a combined transaction value of over $ 1b . marty has deep domain expertise in ecommerce , consumer internet , networking , security , media technology and enterprise software industries .
marty is an expert in m & a ; due diligence , sophisticated contract and legal negotiations , and has successfully closed deals with some of the largest and most demanding organizations and partners such as google , hasbro , target , at & t ; , verizon , bell canada , telus , disney , paramount , nbc universal , mlbam , directv , hewlett packard , technicolor , telefonica , webroot and microsoft among many others . in addition , marty has crafted commercial agreements for one - tier and two - tier global distribution , vars , saas hosting , software licensing , professional services and hardware system sales .
marty graduated from boston university with a degree in biomedical engineering and spent seven years as a systems test engineer for raytheon and stratus computer . while at stratus , marty earned his mba degree in finance and accounting from babson college . he grew up in new york and is passionate about baseball and live music .
natalie previously worked for russell reynolds associates in their ceo and board practice , executing c - suite level search work for fortune 500 clients in a wide range of industries .
she began her career in business development and marketing and has also held consulting engagements at tiffany & co . and domino media group .
she currently served on the board of white flower farm . natalie graduated from colgate university and holds an mba from the university of virginia darden school of business .
david holds a bachelor’s degree from the mccombs school of business at the university of texas at austin .
optimize and personalize the customer experience across your most valuable owned channels—email , web and mobile .
“we use retention analytics to understand the value of customers we acquire over the long - term , and how that value changes based on our marketing . we’re simultaneously improving value from retained customers and able to evaluate acquisition sources for audience quality . ”
we have offices in nyc , london , san francisco and los angeles , all of which need top talent—like you—to continue to grow .
in a digital world , we believe that human connections matter more than ever . this guiding principle shapes the passion and enthusiasm we bring for our teams , our customers , and our shareholders .
we measure ourselves by what we accomplish , and how we convert our passion into impact . we recognize that getting things done requires collaboration , focus and execution .
we are honest , fair and respectful in our behavior with fellow team members , clients , prospects , and partners . we act with integrity , only tolerating constructive engagement .
decisions come from data . we seek to avoid confrontations of opinion , and instead use the best available data to make decisions . we must have the courage to act when data lead us to make difficult choices . but we must also have the openness to admit prior mistakes and learn from them .
we will always innovate , challenge the status quo , and take calculated risks to move forward . we push ourselves ; we try new approaches , continuously learn , and explore .
there’s a lot of learn - as - you - go and think - on - your - feet type of work . i find this to be extremely satisfying . i like the feeling of seeing my accomplishments have a tangible effect on the product and on the platform .
we are experts in growth strategies , and our products and services are designed to deliver transformative benefits to retailers , publishers , and mobile - focused brands .
digital media and publishing enterprises continue to struggle to increase revenue . the ongoing evolution of consumer behaviors and media distribution from print to digital , and now to social platforms , requires publishers to remain nimble . yet , while digital continues to grow faster than all other forms of revenue , just a handful of brands headline this trend .
email marketing continues to be a primary driver of revenue for digital publishers . nearly 81 % of media marketers and audience development leaders cite increasing traffic from email as a top priority .
learn how to modernize your rfp approach across the four core areas that will deliver meaningful impact for increasing pageviews and optimizing email performance .
until recently , audience volume was the hallmark of most revenue strategies . forward - thinking publishers now realize that cultivating loyal audiences not only delivers more revenue over time , but also strengthens a publisher’s selling proposition to advertisers .
there’s no value in audience growth if you’re constantly working to replace readers and subscribers that have disengaged or churned . through a range of proactive strategies , marketers can predict , preempt and prevent audience attrition .
email , website and mobile marketing personalization are critical to driving paid subscription conversion and renewal . it takes more than discounted offers to nurture potential subscribers ; more than triggered reminders to confirm renewals .
savvy retailers know that the key to success is to prioritize solutions that help build deeper , longer - lasting relationships with their customers . these retailers believe that human connections matter more than ever—and that by identifying and retaining their best customers , they can build sustainable , profitable growth .
customer lifetime value is one of the metrics that matter most to high - performing retailers . it’s not a proprietary model for calculating lifetime value that makes these retailers unique , it’s that they connect their acquisition and retention efforts in an ongoing cycle , allowing them to increase this vital performance metric .
a healthy volume of repeat purchasers is essential to a healthy business—on average 40 % to 80 % of retail revenue comes from repeat buyers . but for most retailers , few customers convert into loyal shoppers . this is why more than 50 % of retail marketers cite increasing this metric as a key priority for the year ahead .
increasing average order value by mere percentage points among your top customers can have a dramatic impact on total revenue . to do so , you must have the ability to recognize and capitalize on every individual revenue opportunity .
while email is the most profitable digital marketing channel , there is much more that retailers can do to increase revenue from retained customers—as well as to acquire and activate new customers . in a recent forrester research review of 70 email marketing campaigns , 94 % failed to pass basic performance criteria .
email is not a standalone channel . learn how to modernize your rfp approach to evaluate for innovation and continuous advancement in this guide .
retail businesses fail when potential buyers churn more often than they purchase , or before they ever purchase at all . with the right mix of proactive strategies , marketers can predict , preempt and prevent customer attrition .
mobile is one of the fastest growing marketing channels . while many brands succeed at creating well - designed mobile apps , brands struggle both with building an audience for their app and monetizing app engagement for long - term revenue growth .
our customers include fortune 500 and other global retail , media , finance , travel and consumer packaged goods companies including cnn , air new zealand , kfc , oreo , ampm , and penguin random house to engage more mobile customers and grow mobile revenue .
according to comscore , mobile has officially outpaced the number of global desktop consumers . and while many brands have built apps to meet the demand of consumers , mobile app monetization outside of ads is still a significant challenge for many marketers .
57 % of marketers say that increasing repeat purchase rates is a crucial goal for the year ahead . learn how the best do it .
building an app and acquiring downloads is one thing - - keeping mobile app users coming back is another . 67 % of new app users delete or don’t open apps one week after download .
mobile smartphones and tablets are quickly taking over traditional desktop and laptop computers as a consumer’s primary device . there are officially more mobile devices than people in the world - - and they are everywhere your consumers go .
we ' ve detected that javascript is disabled in your browser . would you like to proceed to legacy twitter ?
our new zealand office is filled with not just brilliant engineers , but brilliant engineers who can cook . congrats to our masterchef winners ! urltoken
has some insight on how personalization can be a key strategy in the cx plan .
wow , we ' ve had so many google alerts this wee - - oh , right .
twitter may be over capacity or experiencing a momentary hiccup . try again or visit twitter status for more information .
you can add location information to your tweets , such as your city or precise location , from the web and via third - party applications . you always have the option to delete your tweet location history . learn more
here ' s the url for this tweet . copy it to easily share with friends .
by embedding twitter content in your website or app , you are agreeing to the twitter developer agreement and developer policy .
not on twitter ? sign up , tune into the things you care about , and get updates as they happen .
this timeline is where you’ll spend most of your time , getting instant updates about what matters to you .
hover over the profile pic and click the following button to unfollow any account .
when you see a tweet you love , tap the heart — it lets the person who wrote it know you shared the love .
the fastest way to share someone else’s tweet with your followers is with a retweet . tap the icon to send it instantly .
add your thoughts about any tweet with a reply . find a topic you’re passionate about , and jump right in .
engaged readers can boost revenues in many ways beyond ad dollars . at buzzfeed , readers’ clicks to ecommerce sites are bringing in affiliate revenue . investor’s business daily has replaced the focus groups traditionally used for new product development with data from engaged readers . and a new survey shows that the practice of showrooming works very differently than once assumed .
like many of today’s digital media properties , buzzfeed is looking beyond advertising in trying to develop new revenue streams . the publication spent the past year building up a 12 - person team devoted to creating content that can host multiple affiliate links , reports
while these posts look like any other lifestyle coverage , they live in buzzfeed’s shopping section and include this disclaimer : “we hope you love the products we recommend ! just so you know , buzzfeed may collect a share of sales from the links on this page . ”
buzzfeed has developed an in - house tool for onboarding shopping sites and provides writers with another tool that helps estimate how much revenue a given post will generate . the publisher has also experimented with automatically adding affiliate links to other lifestyle or entertainment stories that mention specific products .
, so buzzfeed writers can add product links from any merchant that uses shopify . buzzfeed’s cut from these sales can be as much as 10 to 25 percent . that’s much bigger than most affiliate deals allow , but for sellers , it’s still a good deal . they’re selling direct to consumers , and doing an end - run around retailers—amazon and otherwise—that take their own chunk of change from merchants’ sales .
focus groups used to be de rigueur for publishers testing new products and ideas . no longer . now that reader preferences can be tracked by watching their progress through mobile devices and websites , publishers have access to a vast collection of powerfully relevant data to inform business decisions .
at investor’s business daily ( ibd ) , user data provided the basis for two mobile product launches in 2016 that now generate eight - figure revenues . “because we’re subscription based , we’re able to learn…more about our customers , ” commented ibd president jerry ferrara to
one of the mobile products ibd released last year , called swingtrader , was developed after watching users interact with one of ibd’s digital subscription products . the data on how often users checked swing trading content per day showed that a mobile app would be an ideal format for its delivery . launched in december , the app , which costs $ 695 per year , has already generated millions for ibd .
reveals that 55 percent of shoppers visit stores to see products before buying them online . this is an ironic twist on click - and - collect , which assumes that the online purchase comes before the in - store experience .
despite the many paths to purchase now available , the desire to “kick the tires , ” especially among older shoppers , remains strong . the older a shopper , the more likely he or she is to want to have physical contact with an item before buying . younger shoppers are more likely to seek out digital content to help research purchases .
still , no matter the age of the customer , these results underscore the importance of omnichannel strategies for compelling consumer engagement .
the ai event of the year for growth marketers . aug . 21 - 22
the best in ai . an invite - only executive event . oct . 22 - 23
although it’s kept to its own corner of the advertising world — personalized marketing — it is bumping up against bigger and more established competitors such as exacttarget and responsys . even more challenging to the company is the rising concern over consumer data and information privacy : how can it earn the trust of the end users ?
“when you receive your newsletter , it’s the permutation of stories that we generate based on the digital finger print of your interest . ” said white , sitting in front of a sign that reads , “every user is unique . ”
not far from the room , a poster featuring a boat was up on the wall . with eight sails representing “marketing” , “sales” , “people” , etc . , the boat was sailing on the blue ocean .
“it’s like getting a message across , getting your message sailing through to the other person you are trying to reach , ” said white , explaining the company’s name .
on the upper right corner of the poster , two numbers reveal the boat’s next stop : “ $ 50mm in revenue , 1 billion events a day . ”
however , a smooth journey does not only depend on the structure of the boat or the talent of its crew ; it relies on another important factor : the wind .
the “full service” mainly involves the optimization of the recommendation links , on - site personalized content in mobile apps , and targeted email newsletters . for example , business insider subscribers can find pop - up windows at the bottom of the webpage that link them to articles similar to they have just read ; potential consumers on online retail store urltoken will be given suggestions based on their previous purchase records .
“data is money , ” said white , “but data must be used in a way that respects the end users . ”
“if you are on a particular website , just like you walk into a store , there’s expectation that the store is going to do a better job trying to communicate to you based on your reactions on the store , ” said white .
“if you are on a website , there’s expectation that the website is going to try to do a better job of controlling what kind of information that website is displaying to you . ”
“it’s a very different organization now when we are 140 people from when we were 50 . and it will be very different when we are 300 , ” said white .
“an organization is like an organism , as it grows , things change and we try to keep getting better at what we do . ”
“i feel like i’ve been under five different companies being under one company , ” rosen said .
one change he recently experienced came from management : three managers in the engineering team were cut down to one , which rosen said would put a larger amount of responsibility on the manager to make the right decisions .
“we trust each other to make mistakes , we trust each other to learn from those mistakes , and we also trust each other not to make those mistakes again . ”
subscribe to your choice of industry specific newsletters , save $ 100 on conferences , search member directories , comment on stories and more . free to qualified media , marketing and advertising professionals .
while other mediapost newsletters and articles remain free to all . . . our new research intelligencer service is reserved for paid subscribers . . .
subscribe to none today to gain access to the daily newsletter , every none article we publish , exclusive data , first - look research and daily insights from joe mandese , editor in chief .
dove says email personalization is more important than ever before with the introduction of wearable technology . he predicts that unsubscribes and opt - outs will rise in tandem with wearable popularity .
the “annoyance factor of pinging a customer repeatedly on their wrist , ” says dove , will impact roi - - especially when compared to push notifications or the traditional desktop inbox .
the wearable technology market is predicted to grow at a compound annual rate of 35 % over the next five years , according to a recent bi intelligence report . they estimate smartwatch shipments will increase even faster , and predict an annual growth of 41 % .
the solution for email marketers may lie in engaging with customers on an individual level , says dove . the challenge , however , is that many marketers haven’t fully embraced big data as the solution .
“to one email marketer , personalization means using a customer name in the subject line and greeting of an email . to another , it means using a fully dynamic email template where all content is populated using algorithmic - decisioning , ” says dove . modern personalization , he says , should be defined as the ability to coordinate personalized messages across all channels , contiguously , and in real - time .
dove cites a recent gartner research report that says brands that fully invest in modern personalization outsell their competitors by 20 % . “modern personalization is proven to increase response , conversion and customer lifetime value , ” says dove . “you can’t just insert a name into a subject line and expect to get there . ”
the company expects initial testing results and metrics from beta customers in the next three to four weeks .
by signing up , you agree to the terms of use and privacy policy .
question and answers solution lets you provide your customers all the needful information to clarify their doubts and persuade them to make the final decision and at the same time gain their trust and build up your brand’s credibility .
fill out the form to get started with a customized question and answers of your own .
we can help you turn browsers into buyers , buyers into loyal customers , and loyal customers into advocates , who then bring more interested shoppers back to you .
thank you for reaching out . someone from our team will be in touch soon !
[ cdata [ * / var firstinput = document . getelementbyid (
11402 _ 475799pi _ 11402 _ 475799
) if ( firstinput & & typeof ( firstinput . focus ) ! =
undefined
) firstinput . focus ( ) / * / / ] ]
[ cdata [ * / var anchors = document . getelementsbytagname (
a
) ; for ( var i = 0 ; i < anchors . length ; i + + ) { var anchor = anchors [ i ]