rocktenn was an american paper and packaging manufacturer based in norcross , georgia .

in 2015 it merged with meadwestvaco to form the westrock company .

it was one of north america 's leading producers of corrugated and consumer packaging and recycling solutions , with annualized net sales of approximately $ 10 billion .

the company employed approximately 26,000 people and operated more than 245 facilities in the united states , canada , mexico , chile , argentina and china .

rocktenn

joint proxy statement of rocktenn and smurfit - stone that also constitutes a prospectus of rocktenn . rocktenn and smurfit -
” ) , including the filing by rocktenn of a registration statement on form s - 4 that will include a joint proxy statement of rocktenn and smurfit - stone that also constitutes a prospectus of rocktenn .
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norcross - based rocktenn has completed its merger with meadwestvaco to officially become westrock .
existing credit agreements means the existing rocktenn credit agreement and the existing mwv credit agreement .
that structure will leave meadwestvaco investors with 50 . 1 percent of the new company and rocktenn stockholders with the remainder , assuming 7 percent of the rocktenn group takes the cash payout .
rocktenn company of canada inc . | canadian meat council - good for you . good for canada .
stakel said rocktenn monitored smurfit - stone ' s quarterly reports , and the acquisition became official in january , which made rocktenn north america ' s second - largest container - board company behind international paper .
statements involve estimates , expectations , projections , goals , forecasts , assumptions , risks and uncertainties . rocktenn
“rocktenn’s acquisition of smurfit - stone is another major step in our transformation of rocktenn to be the most respected company in our business with a laser focus on exceeding our customers’ expectations and creating long term shareholder value , ” james a . rubright , rocktenn’s chairman and chief executive , said in a statement .
since it formed , rocktenn has made about a dozen acquisitions , but three are considered major since 2005 .
proxy statement / prospectus when it becomes available . you can obtain free copies of these documents from rocktenn and
stakel said rocktenn would project to be in the fortune 260 among fortune 500 companies in the next fiscal year .
the final joint proxy statement / prospectus will be mailed to stockholders of rocktenn and stockholders of smurfit - stone .
rocktenn to acquire smurfit - stone container corp . creating a $ 9 billion leader in the north american paperboard packaging market
rocktenn shareholders will own about 56 percent of the combined company , and smurfit - stone shareholders will own 44 percent .
the company rocktenn and meadwestvaco will form , which had not been named as of monday , will have combined sales of $ 15 . 7 billion . the new company ' s board will include eight directors from rocktenn and six directors from meadwestvaco . rocktenn ceo steven voorhees will become ceo and meadwestvaco chairman and ceo john luke jr . will become non - executive chairman .
the new rocktenn space will be in the current duke realty building in duluth , which has more than 68 , 000 square feet .
rocktenn to acquire smurfit - stone container corp . creating a $ 9 billion leader in the north american paperboard packaging market | business wire
the merger will combine two of the biggest names in packaging , creating a company with 9 . 4 million tons of production capacity . it will also expand rocktenn’s business in the midwest and west coast . the combined company will keep rocktenn’s headquarters in norcross , ga .
rocktenn chairman and chief executive officer james a . rubright stated , “we are pleased with the strong support that both rocktenn and smurfit - stone shareholders had for this transaction and are excited about the opportunity to create additional value for our customers , shareholders and employees . the acquisition of smurfit - stone brings us one step closer to making rocktenn the most respected and profitable integrated paperboard and packaging company in north america . we welcome the former smurfit - stone customers to rocktenn and look forward to providing them with exceptional product quality and service . ”
rocktenn was formed in a merger between rock city packaging and tennessee paper in 1973 . meadwestvaco was formed in a merger between mead corporation and westvaco in 2002 . in 2011 , rocktenn announced the consolidation of its chicago and metro st . louis operations to gwinnett , bringing 500 new jobs to the community and representing $ 5 million in capital investment . earlier this year , rocktenn and meadwestvaco announced its merger .
the acquisition of smurfit - stone brings us one step closer to making rocktenn the most respected and profitable integrated paperboard and packaging company in north america . we welcome the former smurfit - stone customers to rocktenn and look forward to providing them with exceptional product quality and service .
with more than 500 employees , rocktenn in west point is one of the largest employers in the middle peninsula region . rocktenn is the largest source of tax revenue for west point . by edwards ' estimates , it accounted for 40 - 50 percent of the town ' s local tax base .
meadwestvaco ' s headquarters in richmond , va . rocktenn and meadwestvaco announced on monday that they would combine to form a $ 16 billion packaging company .
in an economic climate where business expansion is rare and job creation is not often delivered , rocktenn is proud to be an aberration to recent trends .
in connection with the proposed transaction , rocktenn and smurfit - stone container corporation will be filing documents with the securities and exchange commission ( sec ) , including the filing by rocktenn of a registration statement on form s - 4 that will include a joint proxy statement of rocktenn and smurfit - stone container corporation that also constitutes a prospectus of rocktenn . rocktenn and smurfit - stone container corporation stockholders are urged to read the registration statement on form s - 4 and the related joint proxy statement / prospectus when they become available , as well as other documents filed with the sec , because they will contain important information . the final joint proxy statement / prospectus will be mailed to stockholders of rocktenn and stockholders of smurfit - stone . investors and security holders may obtain free copies of these documents ( when they are available ) and other documents filed with the sec at the sec ' s web site at urltoken , or by contacting rocktenn investor relations at 678 - 291 - 7900 or smurfit - stone container corporation investor relations at 314 - 656 - 5553 .
) - - rocktenn ( nyse : rkt ) and smurfit - stone container corporation ( nyse : sscc ) today announced the results of their meetings of shareholders held earlier today . both rocktenn and smurfit - stone shareholders approved the merger as more than 99 % of the rocktenn shares that voted at the meeting voted “for” the merger and more than 91 % of the smurfit - stone shares that voted at the smurfit - stone meeting voted “for” the merger .
rocktenns chairman and chief executive officer , james a . rubright said rocktenns acquisition of smurfit - stone is another major step in our transformation of rocktenn to be the most respected company in our business with a laser focus on exceeding our customers expectations and creating long term shareholder value . the containerboard and corrugated packaging industry is a very good business and u . s . virgin containerboard is a highly strategic global asset . with this acquisition , rocktenns fiber input ratio will be 55 % virgin and 45 % recycled . we believe this transaction provides the greatest possible career opportunities for our co - workers from both companies .
rocktenn manufactures corrugated shipping containers , displays and point of purchase packaging . the firm represents a long history as a supplier to the meat industry in canada .
with the sec at the secs web site at www . sec . gov , or by contacting rocktenn investor relations at ( 678 ) 291 - 7901 or
rocktenn ' s chairman and chief executive officer , james a . rubright said , “rocktenn’s acquisition of smurfit - stone is another major step in our transformation of rocktenn to be the most respected company in our business with a laser focus on exceeding our customers’ expectations and creating long term shareholder value . the containerboard and corrugated packaging industry is a very good business and u . s . virgin containerboard is a highly strategic global asset . with this acquisition , rocktenn’s fiber input ratio will be 55 % virgin and 45 % recycled . we believe this transaction provides the greatest possible career opportunities for our co - workers from both companies . ”
the chief executive of rocktenn , steven c . voorhees , will continue in that role at the newly combined company , while meadwestvaco’s chairman and chief executive , john a . luke jr . , will become nonexecutive chairman . rocktenn will contribute eight of its directors to the new company’s board , while meadwestvaco will bring six .
west point — still reeling from rocktenn co . ' s announcement monday that it would be merging with richmond - based packaging company meadwestvaco corp . to create a $ 16 billion global packaging company , town officials and employees at rocktenn ' s west point paper mill say they are optimistic about the plant ' s future .
with approximately 240 facilities in the u . s . , canada , mexico , chile , argentina and china , rocktenn , a fortune 500 company , has about 26 , 000 employees , 475 at the millville plant . rocktenn is the largest paper recycler , largest display manufacturer and largest preprint linerboard producer in north america .
the family’s business , tennessee paper mill , was founded in 1917 by finley’s grandfather and others . finley joined tennessee paper mill in 1930 as a bookkeeper and became executive vice president in 1950 . in 1973 , the company merged with rock city box company , creating rocktenn . finley served as chairman of the board for rocktenn .
in connection with the proposed transaction , rocktenn and smurfit - stone will be filing documents with the securities and exchange commission ( the  sec  ) , including the filing by rocktenn of a registration statement on form s - 4 that will include a joint proxy statement of rocktenn and smurfit - stone that also constitutes a prospectus of rocktenn . rocktenn and smurfit - stone stockholders are urged to read the registration statement on form s - 4 and the related joint proxy statement / prospectus when they become available , as well as other documents filed with the sec , because they will contain important information . the final joint proxy statement / prospectus will be mailed to stockholders of rocktenn and stockholders of smurfit - stone . investors and security holders may obtain free copies of these documents ( when they are available ) and other documents filed with the sec at the secs web site at www . sec . gov , or by contacting john stakel , vp - treasurer , rocktenn investor relations at ( 678 ) 291 - 7901 or smurfit - stone investor relations at ( 314 ) 656 - 5553 or smurfit - stone media relations at ( 314 ) 656 - 5827 .
and because the new jobs will have a pay scale that ' s considered above average , rocktenn will receive $ 12 . 5 million in quality job tax credits .
as johnson noted , and rubright referred to in earlier news reports , rocktenn prefers to stay in the background , yielding to its clients ' brand or product identity .
two big makers of packaging materials , rocktenn and meadwestvaco , agreed on monday to merge , creating a $ 16 billion manufacturer of cardboard cartons and other types of boxes .
the company will have its principal executive offices in richmond , where meadwestvaco is based . its operating offices will be in norcross , ga . , where rocktenn is based .
under the terms of the agreement , which has been unanimously approved by the boards of directors of both companies , meadwestvaco corp . stockholders will receive 0 . 78 shares of the combined company for each share they own , while rocktenn shareholders will receive either one share of the combined company or a specific cash amount for each rocktenn share held .
) - - rocktenn ( nyse : rkt ) and smurfit - stone container corporation ( nyse : sscc ) today announced that the boards of directors of both companies have approved a definitive agreement under which smurfit - stone will become a wholly owned subsidiary of rocktenn . the aggregate consideration , consisting of 50 % cash and 50 % rocktenn stock , is valued at $ 35 per - share of smurfit - stone common stock , and represents a 27 % premium to smurfit - stone’s closing stock price on january 21 , 2011 . the aggregate equity value of the transaction , based on the closing price of rocktenn’s common stock on january 21 , 2011 , is approximately $ 3 . 5 billion .
rocktenn was advised by wells fargo and the law firm king & spalding . smurfit - stone was advised by lazard and the law firm wachtell , lipton , rosen & katz .
the new jobs will come from chicago and creve coeur , mo . , a suburb of st . louis , but stakel said rocktenn would still have a presence in those cities .
the aggregate purchase price being paid for smurfit - stone’s equity in the transaction is approximately $ 3 . 5 billion , consisting of approximately $ 1 . 8 billion of cash and the issuance of 30 . 9 million shares of rocktenn common stock . following the acquisition , rocktenn shareholders will own approximately 56 % and smurfit - stone shareholders will own 44 % of the combined company .
in conjunction with the acquisition of smurfit - stone , rocktenn closed on $ 4 . 3 billion of debt financing . the company said the money was used to finance the merger , repay outstanding indebtedness of smurfit - stone , refinance rocktenn ' s existing credit facilities , pay fees and expenses related to the acquisition and provide about $ 1 billion
for general corporate purposes .
the aggregate purchase price being paid for smurfit - stones equity in the transaction is approximately $ 3 . 5 billion , consisting of approximately $ 1 . 8 billion of cash and the issuance of 30 . 9 million shares of rocktenn common stock . following the acquisition , rocktenn shareholders will own approximately 56 % and smurfit - stone shareholders will own 44 % of the combined company .
under the terms of the transaction , shareholders in both manufacturers will take stakes in a new , as yet unnamed company . for each share in rocktenn that they own , shareholders can receive either one share in the new company or the cash equivalent to the volume - weighted average price of rocktenn’s shares over a five - day period that ends three trading days before the deal closes .
rocktenn ( nyse : rkt ) is one of north americas leading manufacturers of paperboard , containerboard and consumer and corrugated packaging , with annual net sales of $ 3 billion . rocktenns 10 , 400 employees are committed to exceeding their customers expectations - every time . the company operates locations in the united states , canada , mexico , chile and argentina . for more information , visit urltoken .
in 2005 , rocktenn , a leading north american producer of consumer and corrugated packaging and recycling solutions , acquired gulf - states and restored the fold - pak name after purchasing all gsd packaging assets .
this month , rocktenn announced the acquisition of smurfit - stone , one of its competitors , and subsequently made a $ 5 million local investment that would create 500 jobs in the next two years .
the transaction is expected to close in the second calendar quarter of 2011 and is subject to customary closing conditions , regulatory approvals , as well as approval by both rocktenn and smurfit - stone stockholders .
norcross , ga . , creve coeur , mo . , and chicago , ill . , january 23 , 2011  rocktenn ( nyse : rkt ) and smurfit - stone container corporation ( nyse : sscc ) today announced that the boards of directors of both companies have approved a definitive agreement under which smurfit - stone will become a wholly owned subsidiary of rocktenn . the aggregate consideration , consisting of 50 % cash and 50 % rocktenn stock , is valued at $ 35 per - share of smurfit - stone common stock , and represents a 27 % premium to smurfit - stones closing stock price on january 21 , 2011 . the aggregate equity value of the transaction , based on the closing price of rocktenns common stock on january 21 , 2011 , is approximately $ 3 . 5 billion .
rocktenn said sunday that it had agreed to buy smurfit - stone , a maker of packaging products that emerged from bankruptcy protection last year , for $ 3 . 5 billion in cash and stock .
rocktenn has completed its acquisition of smurfit - stone . pursuant to the agreement and plan of merger , each outstanding share of smurfit - stone common stock ( other than dissenting shares ) , has been converted into the right to receive $ 17 . 50 in cash and 0 . 30605 of a share of rocktenn class a common stock . pursuant to the agreement and plan of merger , timothy j . bernlohr , terrell k . crews , and ralph f . hake have joined the rocktenn board of directors from the smurfit - stone board of directors , increasing the number of directors from 10 to 13 .
rocktenn has completed its acquisition of smurfit - stone . pursuant to the agreement and plan of merger , each outstanding share of smurfit - stone common stock ( other than dissenting shares ) , has been converted into the right to receive usd 17 . 50 in cash and 0 . 30605 of a share of rocktenn class a common stock . pursuant to the agreement and plan of merger , timothy j . bernlohr , terrell k . crews , and ralph f . hake have joined the rocktenn board of directors from the smurfit - stone board of directors , increasing the number of directors from 10 to 13 .
the gravity of the jobs addition wasn ' t lost on johnson , who said if rocktenn chose to leave the area ,
it ' d take us 100 years to make up for that .
rocktenn ( nyse : rkt ) is one of north america ' s leading manufacturers of paperboard , containerboard and consumer and corrugated packaging , with annual net sales of $ 3 billion . rocktenn ' s 10 , 400 employees are committed to exceeding their customers ' expectations - every time . the company operates locations in the united states , canada , mexico , chile and argentina . for more information , visit urltoken .
rocktenn ( nyse : rkt ) is one of north america ' s leading manufacturers of paperboard , containerboard and consumer and corrugated packaging , with annual net sales of usd 3 billion . rocktenn ' s 10 , 400 employees are committed to exceeding their customers ' expectations - every time . the company operates locations in the united states , canada , mexico , chile , and argentina . for more information , visit urltoken .
wells fargo securities acted as exclusive financial advisor to rocktenn and king & spalding llp acted as legal counsel . smurfit - stones financial advisor was lazard and its legal advisor was wachtell , lipton , rosen & katz .
under the terms of the deal , rocktenn will pay 0 . 30605 of its own shares and $ 17 . 50 in cash , or $ 35 a share at friday’s closing price , for each smurfit - stone share . the price represents a 27 percent premium to smurfit - stone’s friday closing price of $ 27 . 52 . rocktenn will also assume $ 1 . 8 billion of smurfit - stone’s debt and pension liabilities .
it ' s fun , because it makes you proud ,
said john stakel , a rocktenn vice president and the company ' s treasurer .
it ' s energizing , rewarding from a professional standpoint .
the new jobs will make rocktenn the ninth - largest company in gwinnett county , with more than 900 employees . it would also be in the top 10 of the largest publicly traded companies in metro atlanta by revenue .
norcross , georgia , and creve coeur , missouri , usa , 07 february 2011 - - ( business wire ) - - rocktenn ( nyse : rkt ) and smurfit - stone container corporation ( nyse : sscc ) announced today that the federal trade commission has granted early termination of the waiting period under the hart - scott - rodino antitrust improvements act of 1976 in connection with the previously announced acquisition of smurfit - stone container corporation by rocktenn .
in the first five trading sessions since the smurfit - stone acquisition was announced , rocktenn ' s stock was up 17 percent . before the acquisition of smurfit - stone , rocktenn held 2 percent of the container - board market , and smurfit - stone owned 17 percent . but in 2009 , smurfit - stone filed for chapter 11 bankruptcy protection . in june of last year , it emerged from bankruptcy , and reported improved profit margins last fall .
the late w . max finley , former chairman of the rocktenn corporation , dedicated his life to public service . he was an active supporter of the university of tennessee system and a 1931 graduate of the university of chattanooga .
wells fargo securities acted as exclusive financial advisor to rocktenn and king & spalding llp acted as legal counsel . smurfit - stone ' s financial advisor was lazard and its legal advisor was wachtell , lipton , rosen & katz .
this strategic transaction , unanimously approved by the boards of directors of both companies , will create a $ 9 billion leader in the north american paperboard packaging market . upon closing , rocktenn will maintain its headquarters in norcross , ga .
robin keegan , director of corporate communications with rocktenn , said while it ' s too early to announce how the companies ' integration will directly affect the west point facility , the new company ' s first step will be organizing leadership .
norcross , georgia , usa , 27 may 2011 - - ( business wire ) - - rocktenn ( nyse : rkt ) and smurfit - stone container corporation ( nyse : sscc ) shareholders today approved the merger of the companies . more than 99 % of the rocktenn shares that voted at the meeting voted
for
the merger and more than 91 % of the smurfit - stone shares that voted at the smurfit - stone meeting voted
for
the merger .
smurfit - stone will become a wholly owned subsidiary of rocktenn . for each share of smurfit - stone common stock , smurfit - stone stockholders will be entitled to receive 0 . 30605 shares of rocktenn common stock and $ 17 . 50 in cash , representing 50 % cash and 50 % stock . the aggregate consideration is $ 35 per smurfit - stone common share . the consideration represents a 27 % premium to smurfit - stone’s closing stock price on january 21 , 2011 .
smurfit - stone will become a wholly owned subsidiary of rocktenn . for each share of smurfit - stone common stock , smurfit - stone stockholders will be entitled to receive 0 . 30605 shares of rocktenn common stock and $ 17 . 50 in cash , representing 50 % cash and 50 % stock . the aggregate consideration is $ 35 per smurfit - stone common share . the consideration represents a 27 % premium to smurfit - stones closing stock price on january 21 , 2011 .
rocktenn was advised by the blackstone group , lazard and the law firm cravath , swaine & moore . meadwestvaco was advised by bank of america merrill lynch , goldman sachs , greenhill & company and the law firm wachtell , lipton , rosen & katz .
part of the reason rocktenn decided to keep its headquarters in norcross was the $ 15 . 7 million in incentives it received from the state and gwinnett county . it also received $ 700 , 000 in property tax incentives from the city of norcross .
pro forma adjusted ebitda is calculated as the sum of rocktenn’s credit agreement ebitda and smurfit - stone’s adjusted ebitda plus pro forma adjustments consistent with the two . our definitions of pro forma adjusted ebitda may differ from other similarly titled measures at other companies .
pro forma adjusted ebitda is calculated as the sum of rocktenns credit agreement ebitda and smurfit - stones adjusted ebitda plus pro forma adjustments consistent with the two . our definitions of pro forma adjusted ebitda may differ from other similarly titled measures at other companies .
rocktenn , smurfit - stone and their respective directors , executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies in respect of the transaction . information concerning rocktenn’s executive officers and directors is set forth in its definitive proxy statement filed with the sec on december 17 , 2010 . information concerning smurfit - stone’s executive officers and directors is set forth in its annual report on form 10 - k for the year ended december 31 , 2009 , which was filed with the sec on march 2 , 2010 , and in its current report on form 8 - k filed on july 7 , 2010 . additional information regarding the interests of participants of rocktenn and smurfit - stone in the solicitation of proxies in respect of the transaction will be included in the above - referenced registration statement on form s - 4 and joint proxy statement / prospectus when it becomes available . you can obtain free copies of these documents from rocktenn and smurfit - stone using the contact information above .
rocktenn , smurfit - stone and their respective directors , executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies in respect of the transaction . information concerning rocktenns executive officers and directors is set forth in its definitive proxy statement filed with the sec on december 17 , 2010 . information concerning smurfit - stones executive officers and directors is set forth in its annual report on form 10 - k for the year ended december 31 , 2009 , which was filed with the sec on march 2 , 2010 , and in its current report on form 8 - k filed on july 7 , 2010 . additional information regarding the interests of participants of rocktenn and smurfit - stone in the solicitation of proxies in respect of the transaction will be included in the above - referenced registration statement on form s - 4 and joint proxy statement / prospectus when it becomes available . you can obtain free copies of these documents from rocktenn and smurfit - stone using the contact information above .
added cummiskey ,
rocktenn is a great example of how important it is to cultivate our existing companies . the company ' s experience here certainly helped pave the way for its decision to consolidate its functions in georgia after it acquired smurfit - stone .
rocktenn was formed after rock city box company merged with tennessee paper mills in 1973 . tennessee paper mills was founded during world war i , and survived the great depression and world war ii while morris established a friendship with the grandson of the company president .
, or by contacting john stakel , vp - treasurer , rocktenn investor relations at ( 678 ) 291 - 7901 or smurfit - stone investor relations at ( 314 ) 656 - 5553 or smurfit - stone media relations at ( 314 ) 656 - 5827 .
rocktenn s employee intranet enables the company s employees to access information from the comfort of their home . the intranet is called the employee zone , a site that allows employees to access hr self - service , an application that enables employees to view and manage their personal information
in addition to the equity consideration , rocktenn will assume smurfit - stone’s net debt and pension liabilities . as of december 31 , 2010 smurfit - stone’s net debt was $ 0 . 7 billion and its pension liabilities were $ 1 . 1 billion ( $ 0 . 7 billion after - tax ) . rocktenn has received $ 3 . 7 billion in committed bank financing from wells fargo bank n . a . , rabobank and suntrust bank to finance the cash portion of the transaction , to refinance existing debt and to provide liquidity for the combined operations .
. the final joint proxy statement / prospectus will be mailed to stockholders of rocktenn and stockholders of smurfit - stone . investors and security holders may obtain free copies of these documents ( when they are available ) and other documents filed with the sec at the sec’s web site at
in addition to the equity consideration , rocktenn will assume smurfit - stones net debt and pension liabilities . as of december 31 , 2010 smurfit - stones net debt was $ 0 . 7 billion and its pension liabilities were $ 1 . 1 billion ( $ 0 . 7 billion after - tax ) . rocktenn has received $ 3 . 7 billion in committed bank financing from wells fargo bank n . a . , rabobank and suntrust bank to finance the cash portion of the transaction , to refinance existing debt and to provide liquidity for the combined operations .
steve voorhees chief executive officer . steve voorhees is chief executive officer . previously he was ceo of rocktenn . prior to that , steve served in various executive leadership roles , including president and chief operating officer ; executive vice president and chief financial officer ; and chief administrative officer .
situated on the banks of the pamunkey river , the paper mill produces white top linerboard recycled medium used in various types of packaging . the mill celebrated its 100th anniversary last year , having opened in 1914 as the chesapeake pulp & paper co . it became chesapeake corp . in 1918 and remained as such until 1997 when it came under the ownership of st . laurent paperboard inc . rocktenn acquired the mill from smurfit - stone container corp . in january 2011 . in recent years , rocktenn has invested nearly $ 100 million in capital improvements at the mill .
rocktenn , which has a presence in canada , mexico , chile , argentina and china , has operations in norcross , lithia springs , columbus , duluth , hartwell , covington , atlanta , augusta , college park , lithonia and marietta . it boasts more than 26 , 000 employees .
the companies reported quarterly earnings monday , both exceeding wall street expectations . rocktenn posted first - quarter net income of $ 125 . 1 million and revenue of $ 2 . 51 billion . meadwestvaco earned $ 53 million and recorded revenue of $ 1 . 37 billion for its fourth quarter .
throughout its 82 years , the millville paper mill , now under the ownership of the rocktenn co . based in norcross , ga . , has had its fair share of owners , starting with the international paper co . , which built the paper mill in 1930 . southwest forest industries bought it in 1979 , stone container corp . purchased it in 1987 and merged with the jefferson smurfit corp . in 1998 to make smurfit - stone container corp . , which filed for chapter 11 bankruptcy protection in 2009 . rocktenn purchased the mill from smurfit - stone in may of 2011 .
continuing a legacy of support for utc , a $ 1 . 1 million gift from the finley family has created the w . max finley chair for excellence in american business to honor the entrepreneurial energy and career of the late w . max finley , former chairman of the rocktenn corporation .
rhett coates , a contract employee with rocktenn , said he and other employees at the west point facility are optimistic that production will increase at the plant once the merger finally closes . “the outlook seems promising , ” he said , “but we ' ll just have to wait and see . ”
norcross - - nearly 40 years ago , this city was home to a family - owned business of paperboard and box manufacturing with sales of $ 23 million . today , rocktenn co . reports $ 10 billion in net sales , and is one of the crown jewels of the business community in norcross and gwinnett county .
the combined manufacturer will keep its headquarters in meadwestvaco’s hometown , richmond , va . , but will maintain operating offices in norcross , ga . , rocktenn’s home base . the two companies said they would reap up to $ 300 million in cost savings within three years after the deal closes , which is expected by june 30 .
“there are strategic benefits and growth opportunities that come with the merger , ” she said . “we understand ( how the merger will affect rocktenn in west point ) is a question on everyone ' s mind , but that facility is very important to us ; we recognize what a tight - knit community they have there . ”
according to nasdaq , as of 1 : 53 p . m . jan . 27 , rocktenn stocks had dropped 1 . 81 percent to $ 65 . 75 per share after closing monday at $ 66 . 85 . meadwestvaco shares had also dropped 1 . 15 percent from $ 51 . 10 to $ 50 . 76 .
mergers and acquisitions are difficult , because at the end of the day people are impacted by it , both positively because rocktenn is more successful ,
he said .
but if you ' re maybe in creve coeur or chicago , for them it ' s not , maybe , the same end result , but hopefully they find great professional opportunities .
rocktenn ' s history stretches back to its original ceo , worley brown ' s father - in - law , arthur morris . morris bought rock city box company in 1945 after it was founded in 1898 . in 1953 , the norcross roots were planted when morris purchased parks box and printing company in norcross . morris then persuaded brown in 1964 to join the company .
in conjunction with the acquisition of smurfit - stone , rocktenn closed on $ 4 . 3 billion of debt financing , consisting of a $ 1 . 475 billion , 5 - year revolving credit facility ; a $ 1 . 475 billion , 5 - year term loan facility ; a $ 750 million , 7 - year term loan facility and a $ 625 million , 3 - year accounts receivable securitization facility . the borrowings under the new debt facilities were used in part to finance the merger , to repay outstanding indebtedness of smurfit - stone , to refinance rocktenn’s existing credit facilities , to pay for fees and expenses incurred in connection with the acquisition of smurfit - stone and to provide liquidity for general corporate purposes of approximately $ 1 billion .
smurfit - stone is one of the industrys leading integrated containerboard and corrugated packaging producers and one of the worlds largest paper recyclers . smurfit - stone has manufacturing mill capacity of 7 . 0 million tons , and when combined , rocktenn will have 9 . 4 million tons of total production capacity , including 7 . 5 million tons of mill production in the attractive containerboard market .
in conjunction with the acquisition of smurfit - stone , rocktenn closed on usd 4 . 3 billion of debt financing , consisting of a usd 1 . 475 billion , five - year revolving credit facility ; a usd 1 . 475 billion , five - year term loan facility ; a usd 750 million , seven - year term loan facility , and a usd 625 million , three - year accounts receivable securitization facility . the borrowings under the new debt facilities were used in part to finance the merger , to repay outstanding indebtedness of smurfit - stone , to refinance rocktenn ' s existing credit facilities , to pay for fees and expenses incurred in connection with the acquisition of smurfit - stone , and to provide liquidity for general corporate purposes of approximately usd 1 billion .
smurfit - stone is one of the industry ' s leading integrated containerboard and corrugated packaging producers and one of the world’s largest paper recyclers . smurfit - stone has manufacturing mill capacity of 7 . 0 million tons , and when combined , rocktenn will have 9 . 4 million tons of total production capacity , including 7 . 5 million tons of mill production in the attractive containerboard market .
stakel pointed to the vision ceo james rubright brought when he joined the company in 1999 as a reason for the company ' s growth within the paperboard industry . rocktenn makes boxes and consumer paper and cardboard - based packaging boxes for products from microwavable meals , to fast - food boxes , to bubble gum . that vision is based on principles of low - cost prices , efficient manufacturing and great customer service , stakel said .
more in store . less out - of - pocket . 2014 rock - tenn shared services , llc , norcross , ga . all rights reserved . a rocktenn display delivers more of the wow factor . like with this award - winning oorstand that turns shoppers into stoppers and browsers into buyers for the axe brand . maybe we can help you stand out in store ? kathy mcgowan - carnes | 855 - 229 - 2163 urltoken
“ originator ” means each of rock - tenn company of texas , a georgia corporation , rock - tenn converting company , a georgia corporation , rock - tenn mill company , llc , a georgia limited liability company , rock - tenn – solvay , llc , a delaware limited liability company , pcpc , inc . , a california corporation , waldorf corporation , a delaware corporation , rocktenn – southern container , llc , a delaware limited liability company and rocktenn cp , llc , a delaware limited liability company ; provided , however , that in the event that any such originator is merged into , or sells or distributes substantially all its assets to , another direct or indirect wholly - owned subsidiary of the parent , it shall no longer be an originator , but the surviving or transferee entity shall succeed to the rights and obligations of such originator and be deemed an originator hereunder .
rocktenn will host a conference call to discuss our results of operations for the first quarter of fiscal 2011 , our acquisition of smurfit - stone container corporation and other topics that may be raised during the discussion at 8 : 30 a . m . , eastern time , on monday , january 24 , 2011 . the conference call will be webcast live with an accompanying slide presentation , along with a copy of this press release , at urltoken .
mary spencer , director of financial compliance at rocktenn , said at the compliance week 2015 conference that the key to successful sarbanes - oxley compliance has been to view sox compliance as a project management exercise—and one that changes annually at that . “sox is always going to be a project , and it’s never the same twice , ” she said . “the risk assessment , the review , the people , the environment , the technology : they are all changing . ”
rocktenn’s “credit agreement ebitda” is calculated in accordance with the definition contained in our existing senior credit facility . credit agreement ebitda is generally defined as consolidated net income plus : consolidated interest expense , income taxes of the consolidated companies determined in accordance with gaap , depreciation and amortization expense of the consolidated companies determined in accordance with gaap , certain non - cash and cash charges incurred , and charges taken resulting from the impact of changes to accounting rules related to the expensing of stock options .
rocktenns credit agreement ebitda is calculated in accordance with the definition contained in our existing senior credit facility . credit agreement ebitda is generally defined as consolidated net income plus : consolidated interest expense , income taxes of the consolidated companies determined in accordance with gaap , depreciation and amortization expense of the consolidated companies determined in accordance with gaap , certain non - cash and cash charges incurred , and charges taken resulting from the impact of changes to accounting rules related to the expensing of stock options .
finley was a staunch backer of both academics and athletics at utc . his generosity allowed the athletics program to survive when budgets were limited and he funded a professorship and a variety of scholarships . he received both the university of chattanooga distinguished alumni award and the outstanding service award of the utc alumni council and was inducted into the university’s hall of fame . finley stadium , home of the utc football team , is located on the site of the former rocktenn plant and is named in finley’s honor .
west point mayor jim hudson , who would only speak to the merger as a matter of speculation , said he understood why no “hard facts” were yet available . “considering where they are in the process ( of the merger ) , it ' s understandable from a business perspective why they ' re being so quiet about this , ” he said monday . “being an eternal optimist , i assume this merger will benefit the mill and strengthen rocktenn — making them more competitive globally — and the town of west point . ”
capitalized terms used herein without definition shall have the meanings assigned thereto in the credit agreement dated as of july 1 , 2015 , by and among westrock company , a delaware corporation ( “ westrock ” ) , as parent borrower , rocktenn company of canada holdings corp . / compagnie de holdings rocktenn du canada corp . , a nova scotia unlimited company , as canadian borrower , the subsidiary borrowers party thereto , westrock rkt company ( f / k / a rock - tenn company ) , a georgia corporation , and westrock mwv , llc ( f / k / a meadwestvaco corporation ) , a delaware limited liability company , as initial guarantors , the lenders party thereto and well fargo bank , national association , as administrative agent and multicurrency agent , with such amendments , modifications , supplements , restatements or replacements as may hereafter be in effect , provided , however , that immediately after giving effect to any such amendment , modification , supplement , restatement or replacement , the lender remains a party thereto ( the “ guarantor credit agreement ” ) .
. hts reserved s , ga . all rig llc , norcros d services , - tenn share 2014 rock more in store . less out - of - pocket . a rocktenn display delivers more of the wow factor . like with this award - winning pallet display that turns shoppers into stoppers and browsers into buyers for the simply asia / thai kitchen brands . as the leading producer of in - store displays , we bring you better insights , more innovative technologies and greater efficiencies than anyone else . maybe we can help you stand out in store ? kathy mcgowan - carnes | 855 - 229 - 2163 urltoken
during the papermaking process , whole logs are debarked and converted into chips of the appropriate size . the chips are cooked in vessels where chemicals and steam are added to remove the lignin and other components . the resulting pulp is washed and refined to the proper consistency through different steps in the process . from there , this stock which is 99 . 5 - percent water is sent to the paper machine where it is dewatered and dried . “many parameters are controlled to meet the customer’s specifications on the basis of weight , moisture and strength , ” rocktenn general manager pedro fuster says . the resulting product is converted into rolls of different sizes depending on what the customer needs .
this document contains forward - looking statements within the meaning of the private securities litigation reform act of 1995 . forward - looking statements are typically identified by words or phrases such as may ,  will ,  anticipate ,  estimate ,  expect ,  project ,  intend ,  plan ,  believe ,  target ,  forecast ,  and other words and terms of similar meaning . forward - looking statements involve estimates , expectations , projections , goals , forecasts , assumptions , risks and uncertainties . rocktenn and smurfit - stone caution readers that any forward - looking statement is not a guarantee of future performance and that actual results could differ materially from those contained in the forward - looking statement . such
1 . rock - tenn company of texas , a georgia corporation , rock - tenn converting company , a georgia corporation , rock - tenn mill company , llc , a georgia limited liability company , rock - tenn – solvay , llc , a delaware limited liability company , pcpc , inc . , a california corporation , waldorf corporation , a delaware corporation , rock - tenn – southern container , llc , a delaware limited liability company and rocktenn cp , llc , a delaware limited liability company ( collectively , the “ existing originators ” and , together with any other entity satisfying the definition of “originator” contained in the sale agreement ( as hereinafter defined ) , the “ originators ” ) , parent and recipient have entered into a fifth amended and restated receivables sale agreement , dated as of september 15 , 2014 ( as amended , restated or otherwise modified from time to time , the “ sale agreement ” ) , pursuant to which the originators , subject to the terms and conditions contained therein , are selling all of their respective right , title and interest in and to certain accounts receivable to recipient .
504 thrasher street norcross , georgia 30071 - 1967 u . s . a .
rock - tenn provides superior marketing and packaging solutions to consumer product companies at very low costs . we attract capable , highly motivated people who seek an opportunity to apply their talents to build a great company . we are committed to relentless performance and : exceeding our customers ' expectations every time ; creating long - term shareholder value ; encouraging and rewarding employee excellence .
three partners form tennessee paper mills , inc . , establishing in chattanooga the first recycled paperboard mill in the south .
morris purchases rock city box co . and changes the name of his other company to rock city box sales company .
the various companies owned by morris are consolidated into rock city packaging , inc .
tennessee paper mills and rock city packaging merge to form rock - tenn company , based in norcross , georgia .
alliance display and packaging , maker of corrugated displays , is purchased ; rock - tenn goes public .
waldorf corporation , producer of folding cartons and recycled paperboard , is acquired ; rock - tenn and sonoco products company merge their fiber partition operations into a joint venture called rts packaging , llc .
the company acquires cartem wilco group inc . , a canadian firm specializing in pharmaceutical and health and beauty packaging .
rock - tenn company was formed in 1973 , the product of a merger between tennessee paper mills inc . and rock city packaging , inc . its origins date back to 1898 , when the rock city box company of nashville , tennessee , was founded . among its customers in the mid - 1940s were a local boot factory , a local candy manufacturer , a hosiery company , and several shirt manufacturers . the owners , joe mchenry and a . e . saxon , who also operated several other business ventures , wanted to sell out and retire . rock city was attractive to arthur newth morris , owner of the southern box company , not least for its bank account of $ 60 , 000 . morris purchased the company in 1944 for $ 200 , 000 , making a cash down payment of $ 50 , 000 .
the 25 - year - old morris had been a printer and part - time presbyterian minister when he went to work in 1926 for edwin j . schoettle , a philadelphia industrialist who owned a group of box and printing companies that bore his name . for a monthly salary of $ 350 morris was expected to manage several hundred employees , some of them more than twice his age . he also traveled along the eastern seaboard , explaining to meatpackers his discovery that they could avoid shrinkage of their hot dogs by putting them in schoettle ' s boxes instead of stringing them up like bananas .
by 1935 morris was making a salary on which he could comfortably support his wife and four children , but he wanted to go into business for himself . armed with life savings of $ 5 , 000 and a $ 7 , 500 investment by his boss , he moved to baltimore . there he managed the j . e . smith box & printing co . during the day , while running the southern box company , a company he founded in 1936 , at night . using smith ' s presses , die - cutters , and other boxmaking equipment during the evening , morris began servicing two anchor customers who knew him from his philadelphia days .
only six months after morris had left philadelphia , schoettle came to baltimore to offer him a promotion and a $ 25 , 000 salary . when morris refused , schoettle offered to sell morris his own majority share of southern box for $ 25 , 000 . a bank loan to morris made the deal possible . he moved to new quarters for $ 200 a month , left day - to - day management to one of his employees , and devoted himself to finding new accounts . in its first year the company made a few thousand dollars on sales of $ 60 , 000 .
by 1942 morris was doing well enough to open a corrugated box plant and to buy another baltimore enterprise , the king folding box co . , where he installed a corrugated sheet cutter . morris sold corrugated partitions to major glass companies , which needed them to separate the bottles and glasses they shipped . the following year the name of his enterprise was changed to newth morris box company . in 1944 another branch was opened in jacksonville , florida , where the company produced cardboard anti - radar devices for world war ii american troops and popcorn boxes for movie theater owners . following morris ' s purchase of rock city box co . that same year , he changed the name of newth morris box co . to rock city box sales company .
morris ' s purchase of rock city box co . put him in contact with one of its suppliers and his future merger partner : tennessee paper mills . a . l . tomlinson and john stagmaier , two of tennessee paper ' s three founders , were athens , tennessee , businessmen who already owned box factories . the company ' s third founder was a . m . sheperd of vincennes , indiana , a boxboard manufacturer . tennessee paper mills was incorporated in 1917 with stagmaier as president , tomlinson as vice - president , and sheperd as general manager . with $ 300 , 000 raised from stock offerings , the three men established a paperboard factory in chattanooga , where operation began in july 1918 . by the end of the year the new company had made a handsome net profit of $ 23 , 367 on sales of $ 165 , 799 .
beginning in 1954 , however , tennessee paper began losing customers to companies manufacturing lower - cost folding cartons and corrugated and plastic containers . the trend in the business was toward vertical integration . many paperboard companies acquired - - or merged with - - their customers . typically profits were made at the mill level , by selling boxes virtually at cost . the effect on boxmakers was so severe that by 1957 tennessee paper was extending credit and loans to its customers in order to keep their accounts .
one of these customers was rock city . its consumption of tennessee paper ' s board grew from about 1 , 000 tons in 1944 to about 37 , 000 tons in 1972 , when it took 44 percent of tennessee paper ' s total boxboard production . between 1965 and 1968 tennessee paper bought 29 . 5 percent of rock city ' s common stock , preparing the way for the eventual merger of the two companies . by then rock city owed tennessee paper more than $ 4 million in loans .


subpac is a tactile audio system , designed and developed in toronto , canada .

the subpac consists of a combination of tactile transducers , vibro-tactile membranes , electronics and textiles , designed to deliver a physical dimension of sound .

subpac is available in a wearable and seatback format .

the device was intended to move music hardware technologies in this area past simple ' vibrating devices ' to deliver a complex and nuanced experience , to create an accurate tactile representation of whatever audio input is used .

outside of music production and enjoyment , the subpac has a wide range of applications such as gaming , virtual reality ( vr ) and film enjoyment .

subpac ( company )

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subpac’s ‘value’ as a company has increased , and so has our commitment to music , our foundation .
you’re viewing a free company profile from the pitchbook platform . to explore subpac’s full profile , request a free trial .
motor company peugeot have integrated subpac technology into a brand new music - based concept car . read on for more details…
fakespot has analyzed 3 products and 264 reviews for subpac products . the fakespot grade is based on reviews of products listed on amazon with subpac as the company name .
los angeles , oct . 14 , 2015 / prnewswire / - - subpac , the leading tactile audio company , today announced . . .
technology company subpac have just launched a new online platform , feel subpac , to showcase exclusive tracks that have been optimised for the low - frequency capabilities of their wearable physical sound product .
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) - - subpac , the pioneers of physical audio through wearable technology , has partnered with korea’s leading entertainment company to integrate subpac physical audio technology into theater seats in seoul’s most prestigious cinema cgv .
kalkmann sound systems is one of subpac ' s top competitors . kalkmann sound systems is a private company that was founded in , in null . kalkmann sound systems has nan less employees vs . subpac .
develop and implement the sales strategy for the us and international markets that ensures attainment of company sales goals and profitability .
in addition , you have an excellent customer service attitude along with strong organization , communication and presentation skills . regular travel throughout the usa and internationally will be required to maintain the company’s sales goals and to attend trade shows and company events .
© 2018 pitchbook data . all rights reserved . pitchbook is a financial technology company that provides data on the capital markets .
all purchasers of a subpac will now receive the official subpac t - shirt with their purchase .
subpac posted a video
spheric rotation | t . power | sound healing | subpac
on youtube
studiofeed usa designs , develops and manufactures tactile audio systems . subpac is a private company . john alexiou is the co - founder & ceo of subpac and has an approval rating of 77 from owler members . azure capital , dada life , and m7 tech partners are some of subpac ' s investors . subpac ' s main competitors are kalkmann sound systems , actia and ryobi north america . subpac has 21 followers on owler .
subpac posted a video
# mysubpac : we want to see how you use your subpac . . .
on youtube
[ ] subpac - kickstarter edition get a subpac made on our first limited production run . ( see faq for international shipping )
owler has collected 13 screenshots of subpac ' s website since jun 2014 . the latest subpac website design screenshot was captured in sep 2017 .
las vegas , jan . 6 , 2016 / prnewswire / - - subpac to showcase the subpac s2 ( seatback personal tactile a . . .
subpac ' s co - founder & ceo , john alexiou , currently has an approval rating of 77 % . subpac ' s primary competitors are
become a part of subpac history . receive the official subpac t - shirt featuring our logo ( we ' ll collect your size before shipping ) .
immersion consulting group , a provider of program management support to the department of defense ( dod ) , is pleased to announce that the defense travel management office ( dtmo ) has awarded the company ' s subpac travel improvement team the inaugural icon award - western region .
, who adds that subpac is going to change the way we make albums .
since subpac was founded in 09 / 2011 , it has participated in 2 rounds of funding . in total subpac has raised $ 7 . 2m . subpac ' s last funding round was on nov 2015 for a total of $ 6 . 1m
subpac was launched in 2013 and is based in los angeles , c . a .
“ it was extremely humbling to hear the ceo of korea’s largest entertainment company tell the asia media that subpac is the next big thing , and that they’ll be integrating our technology into all their future initiatives , ” says todd chernecki , ceo and co - founder of subpac . “ over the years , we’ve taken subpac from music to gaming to virtual reality , and most recently to the automotive world , and so it was natural for us to bring physical audio to theaters . ”
[ ] subpac - earliest adopter . . . the first chance to get your own subpac at very discounted pricing ! very limited quantity available . ( us & canada only )
actia is perceived as one of subpac ' s biggest rivals . actia was founded in null in elkhart , indiana . actia generates $ 29 . 8m more revenue than subpac .
it ' s a conversation starter that everyone will want to try at a party , says williams , speaking to me at a demo day held by < span class =
s1
> inition , the production company that helped create the pugh experience .
you can play ' pass the subpac ' ,
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for more information about cj e & m or subpac please visit urltoken or urltoken respectively .
immersion consulting llc , a provider of program management and subject matter expertise on enterprise - wide business systems for the department of defense ( dod ) , announced today that greg barber joined the company to lead its new financial management practice area .
studiofeed , the company behind the subpac , is currently seeking funding on kickstarter . the project has a us $ 75 , 000 goal and is currently sitting about $ 10 , 000 short with ten days remaining . the money from funding will go towards producing the final version in a factory , as the prototypes have been built by hand . buyers interested in getting their own subpac will need to make a pledge of $ 350 .
quite literally , the subpac m1 is a subwoofer that you wear like a backpack . studiofeed , the company behind the device , also makes the subpac s1 ( below ) which is a subwoofer that you strap to the back of your chair—but let ' s be honest , the backpack is more fun . it ' s roughly the size of a classic camelback filled with water and weighs about the same . but the sound is huge .
the subpac connects you to music , movies and games unlike anything you ' ve ever experienced .
with a frequency response from 5hz to 130hz , subpac is the ultimate solution for experiencing low frequencies .
“if you like bass , you ' ll love the subpac . ” – stephan bodzin ( herzblut )
hip hop producer timbaland hopes subpac physical sound technology will save the hearing of music crea . . .
immersion consulting is pleased to announce that martin rajk has joined the company as a principal and a member of immersion consulting ' s executive management committee . mr . rajk will identify and develop new business opportunities for immersion consulting ' s financial and program management services .
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“it ' s all about the subpac from now on . ” – gilles peterson , ( bbc radio )
ryobi north america is a top competitor of subpac . ryobi north america ' s headquarters is in shelbyville , indiana , and was founded in null . ryobi north america generates 238 % of subpac ' s revenue .
subpac , the fully immersive audio technology , is shifting gears as french automotive giant peugeot re . . .
despite being able to feel the bass , this song was not made any more enjoyable by the subpac .
it’s no secret that digital has disrupted the industry , but it is now being embraced in innovative ways . subpac’s
subpac is a patent - pending tactile audio technology that transfers low frequencies directly to a users body and more .
in episode 1 of the concepts , the subpac team explains how their audio technology allows people to feel inaudible frequencies .
los angeles - based subpac , a new startup which is developing a wearable vest and seatback device which . . .
the subpac began as a kickstarter campaign by a group of artists , entrepreneurs , and engineers collectively called studiofeed , eventually raising over $ 100 , 000 before funding closed in 2013 . since then it’s received a ton of notable endorsements by the likes of daedalus , george clinton , and fatboy slim . from the first time i heard about the subpac , i was intrigued . the company’s website includes testimonials from vice , who called it “the future of music listening , ” and wired who said it makes music a “full body experience . ”
upon first glance , the subpac looks like one of those devices you strap to a regular chair to turn it into a massage chair . however , instead of offering massages , it offers bass . the creators are quick to point out this
is not a vibration device .
instead , the company calls it a
sub - woofer that generates a dynamic , rich and accurate tactile representation of whatever sound you input .
subpac is a tactile audio device that quietly and directly transfers low frequencies to your body , allowing you to feel music .
one subpac with a custom - designed cover just for you . work with our designers to choose a color , pattern or silkscreen and you ' ll get a one - of - a - kind subpac . ( see faq for international shipping )
while mr gonzalez ' s invention would find a fairly unique place in the market , the subpac system already has rivals .
subpac has employees and is the last highest among it ' s top 10 competitors . the top 10 competitors average 106 .
subpac , a los angeles - based startup working on
immersive physical - sound technology ,
announced today . . .
about subpac subpac is a patent pending immersive audio technology that provides a new physical dimension to your music and media experience by translating low frequencies sound into a full body experience . available as a wearable ( the m1 ) or chair - back unit ( the s2 ) , subpac brings a new physical dimension to sound through the most immersive personal audio experience ever available .
alexia noted that subpac is approaching creators of vr and ar and other new technologies in which you need to be physically immersed .
about sennheiser shaping the future of audio and creating unique sound experiences for customers – this aim unites sennheiser employees and partners worldwide . founded in 1945 , sennheiser is one of the world’s leading manufacturers of headphones , microphones and wireless transmission systems . with 21 sales subsidiaries and long - established trading partners , the company is active in more than 50 countries and operates its own production facilities in germany , ireland , romania and the usa . since 2013 , sennheiser has been managed by daniel sennheiser and dr . andreas sennheiser , the third generation of the family to run the company . in 2017 , the sennheiser group generated turnover totaling €667 . 7 million . urltoken .
“ subpac will bring a new paradigm to audio based on listening , ” says ahn suk - joon , ceo of cj e & m music performance . “ i expect subpac will be utilized in various industries including music , movies , games and vr . ”
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powered with 15v dc adapter ( 110 - 240v ac ) . your subpac will be shipped with the right plug for your region .
subpac has been tested and is supported by some of the most respected producers , djs and taste - makers in the music industry .
“ when i activate subpac , i am transported to a world of 3d frequencies . ” – mala ( dmz , deep medi )
the subpac doesn ' t separate the audio signal into low and high , so the bass would still be played through the headphones or speakers as it would if a user wasn ' t using the subpac . it offers a frequency response ranging from 5hz to 130hz .
los angeles , may 4 , 2016 / prnewswire / - - subpac , a transformational technology brand , is pioneering a . . .
the 17 x 12 x 1 . 5 in ( 43 x 30 x 4 cm ) , 4 . 8 lb ( 2 . 2 kg ) m2 is worn like a backpack , with adjustable shoulder straps at the front that bring the subpac bass thumper up close to the body at the rear . the company says that its brand new subpac transducers have been optimized for greater accuracy and energy efficiency , delivering powerful and immersive low end thunder through the unit’s vibrotactile membranes while remaining quiet to those nearby . the materials have also been treated with nano silver to keep bacteria and odor in check during active use .
the company have recently recruited a fresh batch of bass - obsessed producers to push the equipment to it ' s absolute limits . you ' ll be able to hear what kode9 , taso , ash koosa , and pinch got up to very soon , but today we ' re bringing you an exclusive track from hyperdub ' s very own ikonika .
for producers creating tracks or djs mixing records , for instance , the subpac is a gift to the art of sculpting and blending low frequencies . dub pioneer scientist , in fact , is already planning on making an album using the subpac to be expressly packaged with the device .
the ultimate reward for supporters of subpac . you ' ll receive a private night out with the founders in your city , plus recognition on our website as a major supporter of subpac . you ' ll receive 2 of your own subpacs , as well as our eternal gratitude .
subpac ' s revenue is the fourth highest among it ' s top 10 competitors . the top 10 competitors average $ 3 . 5m .
los angeles - - ( business wire ) - - subpac , the fully immersive audio technology , is shifting gears as fren . . .
inside the subpac are two transducers ,
says steve snooks , a dj ,
just as you would find in a speaker .
if you like bass , you ' ll love the subpac . and i like bass . i ' m also hearing impaired , so i really felt like i was experiencing something that ' d i ' d been missing out on for years . even for you normals out there , however , the subpac offers a totally unique experience . the best comparison to the subpac bump would probably be a car with a sound system worth many thousands of dollars ( and , hopefully , underbody lights . ) that ' s not quite right , though , because your bones shake more with the subpac .
put simply , the subpac m1 is a lot of fun . it ' s a novelty , of course , but it ' s hard not to smile the first time those sweet low frequency waves pulse through your body . the subpac s1 is especially fun since it just sits in the back of your chair and doesn ' t require all the annoying straps and stuff . of course , it ' s not mobile , but it ' s arguably more powerful than the subpac m1 . after using either of the subpac models for a little while , music will sound a little empty without it .
los angeles - - ( business wire ) - - following last week ' s release of jurassic world , subpac , a fully immers . . .
normally we’d probably write this kind of thing off as yet another company attempting to cash in on the pro audio market with a superfluous , gimmicky product , but the subpac website’s supporters page is enough to make us consider whether it actually might be something a little more serious . testimonies from the likes of adrian sherwood ( “without a doubt , the most useful studio tool i have come across in many years ! ” ) , mala , joker and gilles peterson suggest that it might be worth keeping an eye on the development of this one .
studiofeed usa designs , develops and manufactures tactile audio systems . subpac was founded in 09 / 2011 . subpac ' s headquarters is located in los angeles , california , usa 90028 . it has raised 7 . 2m in 2 rounds . the latest round was in nov 2015 . some of s . . .
in the age of earbuds , it ' s easy to forget what big sound really sounds like . as it says on the website , the subpac adds
a physical dimension to the music experience
—extra emphasis on
experience .
after just a few minutes of using the subpac , you ' ll realize very viscerally that you ' ve never heard music like this before . after all , you don ' t really hear music with the subpac . you feel it .
subpac represents a revolution in the listening experience , allowing you to feel your music . it connects you to a new dimension in sound – the physical dimension .
subpac is a patent - pending tactile audio technology that transfers low frequencies directly to users body and provides them with a new physical dimension to the music experience .
developer of an audio technology designed to support independent music and art . the company ' s audio technology transfers low sound frequencies to the user ' s body and provides a new physical dimension to the music experience and also supports experiential sound to improve all forms of entertainment not only music , but also video games , virtual reality and cinema , enabling music producers to optimize their music to capture the physical dimension of sound .
if you haven’t heard the buzz , the subpac tactile bass system is , in short , a device that lets you feel sound — specifically the low end of the sonic spectrum , where bass resides . there are two models of the subpac currently available : the s2 is a stationary unit meant to be strapped to a chair , and the m2 is wearable as a backpack . both work via embedded transducers that actually pump out the sound — if someone nearby is using a subpac , you’ll hear muffled bass as if your neighbors are having a party next door . when you wear the subpac and have headphones in , you’ll feel the bass thump against your back .
said speaker was made by subpac , the wearable tech company who want you , me , and everyone we know to really experience music in a whole new way , and they ' re doing this by manufacturing , y ' know , speakers you can wear . if you ' re a wee bit sceptical about the whole thing and are currently conceiving it as a kind of souped - up rumble pack , just know that everyone from timbaland to richie hawtin have used their products , and if you can think of anything else that links those two figures we ' d love to hear about it .
subpac is creating its own physical - sound category through two unique products : the subpac m2 , a wearable vest , and the subpac s2 , a seatback device . similar to sub woofers in the back of seats , when you wear this wearable , which is similar to a backpack , you literally feel the low - end frequencies throughout your entire body — and you can take it wherever you go . the startup has attracted major investors and industry leaders who have joined forces to engineer this sound movement .
it is no accident that snooks is a dub dj . bass is what subpac does best , and it is primarily designed for music - he wears it while djing .
if you’re wondering why all the kids seem to have left dubstep behind , it’s because they’re into stuff like future bass now . not surprisingly , it’s a genre that also translates beautifully on the subpac . with long breaks in - between its bass drops , “always” left me eagerly anticipating those moments so i could feel them in the subpac .
subpac is high - fidelity tactile sound , advancing producers , djs , sound designers and creators in their craft in high fidelity . wearable , portable and quiet to the outside world , subpac takes music , gaming , virtual reality , sound healing , home theater and automotive sound systems from just hearing to hearing & feeling , revealing the best of the visceral ‘live’ club experience at home or on the go . subpac is a product of studiofeed , a creative community of artists , engineers and technologists headquartered in los angeles .
these are some of my impressions as i try out a subpac tactile bass system with speech radio . it is a kind of rumble pack that you wear against your back .
the subpac device is being evangelised by a pair of british musicians - turned - businessmen who want it to work in conjunction with headphones as part of an enhanced sound experience .
even though boosting headphones’ bass levels has become a major trend among some of the most successful headphone companies , they still don’t deliver the full experience of a nightclub or a quality hi - fi system . if you actually want to feel the bass , then the subpac is what you need . inside a backpack - like construction , subpac has a set of transducers that make your body feel deep frequencies in the range between 5 - 130 hz . while i haven’t had the chance yet to test this wearable tactile bass system , i am a long - time transducers enthusiast with several units installed in my couch and bed and therefore have high hopes in what subpac can deliver . the company’s website is full of testimonials from musicians stating that „this thing is dope“ ( lotus fire ) or „has forever changed the way i listen to music“ ( dubfire ) . in order to get the tactile sensation you will have to carry a small pack with an integrated amplifier and battery attached to your belt , which drives the transducer system on your back . the subpac’s battery lasts for up to eight hours and the price of the whole system is currently at $ 349 .
subpac recently announced the close of a $ 6 million series a financing and has garnered the attention of major investors and industry leaders , including google android co - creator andy rubin .
the subpac does not separate the audio signal into lows vs . mids / highs like a traditional sub - woofer crossover . it transfers low frequencies to the body while maintaining the original signal to your headphones / external speaker system . in addition the subpac does not utilize artificial bass enhancement effects ; rather , it delivers a flat , true signal to the user .
we have spent the last 4 months introducing subpac to respected artists and industry players and have incorporated their feedback . along this road we have built a strong roster of supporters . we very much consider our artist supporters an extension of our team – all of whom are passionate about the possibilities of subpac . all are passionate about the possibilities of feeling the music .
subpac enables its users to experience intense bass without damaging their hearing . it is a combination of speaker components , textiles , foams , and electronics that is light weight and compact .
we ' ve seen chairs with built - in sound like the like ace bayou ' s wireless audio recliner and the gamepod chair , but a new product called the subpac aims to offer similar functionality in a lightweight , portable design . essentially , the subpac is like a subwoofer designed to make a user feel what he or she is listening to , instead of just hearing it .
los angeles ( sept . 1 , 2015 ) – subpac , the fully immersive audio technology , is shifting gears as french automotive giant peugeot releases the industry’s first music - based concept car .
the technologically advanced peugeot fractal concept car , which incorporates subpac’s tactile bass systems , will be unveiled and on display at the 2015 frankfurt auto show from sept . 17 through sept . 27 .
concept car he was designing . seeing it’s potential to deliver a physical sense of low frequencies both accurately and silently in a closed cabin environment , he brought subpac into the mix to generate p
subpac is revolutionizing the way audio is produced and experienced . our category - defining personal tactile bass systems have quickly become essential tools for music production from the top studios in la and london , to basements and bedrooms worldwide . not just for musicians and producers , the subpac adds real depth , connection and enjoyment to whatever audio you play through it – music and media comes to life with the added dimension of physical bass . imagine standing in front of a beautifully tuned club system and feeling the bass – this is the experience the subpac delivers , all without any external noise .
it didn’t have a clue where to start , but some dogged foraging on craigslist eventually unearthed the crucial driving technical forces behind the subpac : renowned local audio engineer andrew kilpatrick and sarosh khwaja , a chap with the material - science background necessary to synthesize a combination of textiles , foams and polymers that would transmit vibrations from the subpac’s speaker components to the human body in an authentically visceral manner .
( update : a kickstarter page for the subpac has since been created , giving more details on the “portable tactile audio device” , which is available at $ 275 to the first 20 backers . )
“music is a central part of the driving experience . integrating subpac technology into the automotive world has always been a part of our road - map , and we’re beyond thrilled to be a part of the forward - thinking peugeot fractal , ” said john alexiou , subpac’s ceo . “once people physically feel the true impact of music and sound , there is no going back to just hearing it” .
subpac and sennheiser have come together to create the first immersive listening lounge in europe with the opening of the new ‘blue lounge’ , which resides in the expansive westfield mall in shepherd’s bush , london .
we would like to give a massive shout out to kode9 and the hyperdub team , the new album is great on a subpac and the accompanying visuals by simulation artist lawence lek blew us away .
i wanted to see how the subpac would handle different music genres , so i came up with a few tracks to put it through its paces . check them out , along with notes , below .
subpac is used with any line in , and is used in conjunction with any headphones or speaker set - up . it is used in any seated , or laying position and its intensity is fully adjustable .
the subpac is a bluetooth plug and play that connects to any device , whether it’s your laptop or any phone , and it lets you feel those low frequencies that you can’t really experience unless you feel them .
subpac ( urltoken ) is a technology pioneer of physical audio , defining experiential sound through media and entertainment . integrating its patent - pending immersive physical - sound® technology , subpac transcends the traditional audio experience by providing users the ability to actually feel sound throughout their body - from music and gaming , to virtual reality and film . conceived in toronto in 2012 , and headquartered in silicon valley with offices in los angeles , san francisco , and london , subpac is the brainchild of co - founders john alexiou and todd chernecki . investors and advisors include andy rubin’s playground global , carmelo anthony’s m7 tech partners , kyrie irving , timbaland , and others .
at the time of writing we don’t have much information on exactly how it works or when it’ll go on sale . the subpac site suggests that it’s a kickstarter project , but the links simply direct to the crowd funding website’s homepage , and a search for the product doesn’t reveal any results . the subpac is being developed by studiofeed , a toronto - based organisation which claims to “support independent music through technology development and community engagement” .
but at its heart , what makes subpac great is the thrill of the sensation , which is something very human that most of us can relate to .
at the sonar festival , young kids were using it .
the partnership integrates subpac’s tactile bass technology in the peugeot fractal transferring low frequencies directly to the occupant’s bodies . it will be unveiled at the 2015 frankfurt auto show in two weeks ( sept . 17 - 27 ) .
the cgv cinema in downtown seoul now has two theaters in its facility fully integrated with subpac technology , bringing physical sound to the movie viewing experience . the two theaters consist of 75 premium seats with subpac technology directly built into the backrest , individual controls on each armrest to adjust intensity levels , and personal headphones . this technology and experiential integration between subpac and cj e & m marks the first - ever consumer cinema environment with a physical sound experience . as a subsidiary of cj group and cj entertainment & media , cj cgv is the largest multiplex cinema chain in south korea , with theater locations in other asia countries , as well as the united states .
so is the subpac really “the future of music listening ? ” in my opinion , not really . but then again , what product ever lives up to being called the future of anything ? i will say that my initial reaction of the subpac being a gimmick was squashed after using it . it is , in fact , a fine - tuned device that works well as a tool for professionals and as a music enhancer for casual use .
in our documentary above , we spoke to iconic producer richie hawtin about wearable technology ' s integration into live performance and production with subpac , as well as other wearable ideas he ' d like to see come to life .
we are always wowed by the reaction from deaf people experiencing the subpac for the first time , and this time was no different . keep an eye on our social media for details of where you can catch us next .
in other words , studiofeed , will be a meaningful owner in subpac . we hope the implications of a ‘non - profit’ entity being a major owner in a ‘for - profit’ entity reverberates far and wide . the more successful subpac is , the greater the value of the resources available to our foundation . other partners who share in our beliefs about the importance of music will also be committing their resources as we raise awareness and support for our foundation .
the benefits of introducing a technology that lets home listeners and music - makers do their thing without risking grave hearing loss are self - evident , but the subpac is also finding early support from individuals already living with hearing loss .
kode9 is quoted on the product’s website : “from a dj and production point of view , when you use the subpac , you get that kick , that punch that you wouldn’t necessarily get unless you cranked your studio monitors . ”
headquartered in los angeles with offices in the bay area and london , subpac is a creation of studiofeed , a global community of artists , engineers and technologists working together to create groundbreaking experiences that move people closer to music and sound .
“collaborating with sennheiser , a global leader in hi - fidelity audio , is a true milestone in subpac’s ‘spread bass’ mission to introduce a new era of immersive physical sound to music fans worldwide , ” said john alexiou , founder of subpac . “with the blue lounge installations at westfield , legions of listeners will now have the opportunity to connect deeper with new music and the music they already love in a way the artists intended when they were creating in the studio .
just a couple of days ago , we got the subpac s2 and m2 shipped to our office to try out . i opened the s2 box , strapped the unit to my chair , then plugged it into its included control box . the control box includes a power cord out , ( our subpac included several international plug adapters ) audio in jack , headphone out jack , on / off switch , and intensity control , which as you might imagine , adjusts the strength of the transducers .
what i was most impressed by was the subpac’s precision . different registers of bass sounded…er…felt different . writing about music gear for a living , the odd art of trying to translate sound into words has left me with a few tropes that translate well . the subpac reminded me of why these words work . the low mids of guitar and some bass parts really did punch . kick drums felt like a gut punch . and i could feel sub - bass of a drum machine all over .
the subpac education team held a youth workshop at the give a beat launch event to demonstrate sound physics concepts to students from local boys and girls clubs . students learned how sound travels in different mediums with “learning stations” using several roland aira synthesizers .
give a beat is a social justice organization that is focused on our privatized prison crisis . a positive spin : remixed was an event that gave subpac a chance to connect students through music and academics in hopes of breaking the school to prison pipeline .
like the subpac , it relies on a transducer . but the electrical signals containing the music are used to send pulses through the bike saddle , which is in direct contact with the rider ' s posterior , channelling the vibrations through the body to the head .
the t - shirt company at laguna beach has been a favorite tourist shop in town for over 3 decades , specializing in carefully curated t - shirts , sweatshirts , and souvenirs . owner / artist tillman segal originally established the store back in the day of heat transfers and decals . throughout the years , our overriding statement has always been that of quality . inspired by the incredibly rich history and happenings that make laguna so special , tillman ' s daughter lauren is now cultivating a culture of community in the store , with more eco - friendly products , items made locally , and by proving a platform for non - profits to get their messages out and raise money .
the cross - disciplinary team at studiofeed that developed subpac is made up of engineers , designers , materials scientists , music producers and other supporting players . the individuals on this team have worked together to develop a product that brings a new sense to sound : touch .
doom metal is another genre known for its low end , but not in the same way as some of the above . on this cut , the subpac gave an authentic rumble to the downtuned guitar parts , as if i was standing in muddy festival grounds in front of electric wizard’s wall of amps . i would have turned the subpac over to my front to really get a live feel , but i felt weird doing that in my office . suffice to say , this track showed how the unit can recreate a live show in a pretty cool way .
following the successful start to sennheiser’s preferred audio partnership with westfield last year , the sennheiser blue lounge will give the brand a permanent place for people to relax , try the latest sennheiser momentum headphones and discover new music . the blue lounge chairs will have ipads and headphones built in , as well as a new kind of tactile audio technology by subpac , encased in the chair’s back rest cushion . the innovative subpac technology transfers low frequencies directly to the body allowing users to feel the bass , enhancing the listening experience by adding a new physical dimension to sound .
it ' s unclear why the designers didn ' t just build the controls into the pack or at least a sleeker module . an obvious explanation is that you wear the subpac on your back where it would be hard to access the volume and power switch . but not that hard .
recently , a number of amazing partners have joined the subpac mission . investment and development support from andy rubin’s innovative playground global , world - class music producer timbaland , ‘a - list’ artists and professional athletes are just some of the new partners we’ll be providing details on in the days ahead .
we are ready to deliver subpac to the world . we have manufacturing facilities lined up in the united states ( indiana ) and canada ( toronto ) . we have developed partnerships with leaders in various communities and need a ‘kickstart’ to make an impact – a big impact , as quickly as possible .
we recently had the amazing opportunity to collaborate with hyperdub to showcase kode9’s forthcoming solo album ‘nøthing’ . los angeles , san francisco & london played city host to artist kode9 for this experience – allowing guests the opportunity to experience tracks like ‘respirator’ in an intimate setting with subpac technology providing the low frequencies .
now that you know the perks and perils of the subpac , you need to ask yourself a couple of questions . do you really need to walk around with your own private nightclub strapped to your back ? or are you better off getting a really good set of headphones and saving that body bumping experience for saturday night like a normal person ?
“it has a lot of potential for us in the deaf community towards enjoying music in a whole new way — our way , by listening to music through feeling it , ” says wilde . “as i said before and the first time i tried the subpac : ‘our headphones are finally here . ’ i foresee a bright future for this product .
the top 10 competitors in subpac ' s competitive set are kalkmann sound systems , actia , ryobi north america , automotive art by branden , buchanan automotive , knight automotive and performance , the greasy wrench automotive , drive 1 usa , pearson automotive and eclipse window tinting elkhart . together they have raised over 0 between their estimated 1 . 1k employees .
as a founder and major shareholder i have personally committed half of my shares in subpac to our foundation , studiofeed , a registered non - profit dedicated to the advancement of music . if you know our history , you know subpac was born out of studiofeed – it’s our dna . studiofeed incubates and accelerates technology , media and philanthropic initiatives that create deeper connections and access to music . these 3 pillars : technology , media and philanthropy will work together to optimize our cause – the advancement of music . check out the first initiative we are supporting , the muse seek project , who are doing incredible work to bring the physical experience of sound to deaf children in the dominican republic and beyond : urltoken
the subpac — hatched from the minds behind electronic - music - loving local collective studiofeed — is a cushionlike subwoofer rig that , as the literature puts it , “generates a dynamic , rich and accurate tactile representation of whatever sound you input . ” more simply put , that means you hook the thing up to a sound source , plug in your headphones , lean back against it and feel an authentic “whoomp , whoomp , whoomp” surging through your trunk just as if you were standing in front of a p . a . blasting away at deafening volume during a dj set or live show , only without the deafening volume . “feel your music , ” goes the subpac slogan , and indeed you do .
months of trial and error eventually gave birth to a bulky subpac prototype that , alexiou recalls , looked “kinda like a ghostbusters backpack . it was ridiculous . ” still , it worked . remarkably well , at that . and so , once studiofeed had sufficiently refined its new gadget into “something we were proud of , ” alexiou threw the subpac in a bag , headed straight to seattle’s decibel festival — an art - first , not - for - profit electronic - music event akin to montreal’s mutek or the sound in motion festival studiofeed launched in toronto last july — and embarked on a months - long journey through north america and europe , taking the goods to the people and winning them over one at a time .
the car incorporates subpac’s tactile bass technology into the back of each seat creating a visceral and high - fidelity driving experience . in addition to a smartwatch remote system and custom loudspeakers by focal , the peugeot fractal’s external design alerts road users ( pedestrians , cyclists ) of its presence by different sounds specific to the vehicle’s status ( acceleration , deceleration and cruising speed ) .
now it was time to get heavy . i wanted double kick drum , and “the demon’s name is surveillance” by djent pioneers meshuggah , did not disappoint . the double bass keeps up a relentless assault throughout the song , and the subpac kept up with every hit . it was less relaxing than the other songs , but still ended up feeling like a consistent heavy massage .
the main design flaw , however , is the controller . this bulky thing is roughly the size of two packs of cigarettes side - by - side and basically as sexy as a walkman knock - off . the bulk of the component makes pretty much everything you do with the subpac awkward because it weighs down one side of the device and gets in the way when you move your arm .
the device can be used for anything that creates sound – music , video games , movies and so on . an interesting use proposed by the creators is for djs and music producers . the subpac allows djs to better monitor low frequency in a club setting . for producers , it allows them to create at late hours while keeping the bass on the speakers low , so as not to annoy neighbors .
it’s tough to understand or to describe how well the subpac works until you’ve actually settled back into one yourself , mind you , which is why its creators have diligently been putting prototypes in the hands of tastemakers in a position to give it credibility upon its initial rollout — as studiofeed founder john alexiou puts it — as “not a gimmick , ” but something “that is a really beneficial element to music . ”
robbie wilde , who performs under the droll moniker “that deaf dj , ” has likened the product to “headphones for the deaf” and has enthusiastically taken up the cause . indeed , he’s currently working with the studiofeed crew on developing a robbie wilde - branded subpac tailored specifically the deaf community that will be tuned “to a specific frequency wave set accustomed to the needs of an individual with little to no hearing . ”
although we cannot anticipate every problem that may arise , our combination of experienced audio engineers , manufacturing , professionals , designers and carefully selected partners have left us with confidence in our ability to mitigate risks . our extensive testing and showcasing to various artists / industry stakeholders has allowed us to iteratively improve subpac and bring it to a level that has been given the stamp of approval from the most discerning audio enthusiasts .
the possibilities for subpac are pretty extraordinary . the virtual reality demo created with fashion designer gareth pugh and artist matthew stone for selfridges - - a spiralling mass of black and white geometric patterns , unravelling paths and unsettling creatures / people with pointy heads emerging sporadically from it all - - shows this can enrich an art installation , a music video or any kind of new design experience we ' ve not yet fathomed .
again , this is a huge boon for music professionals . while the low frequency sounds shake your bones , the subpac is ( relatively ) quiet to the outside world . that means you can stay up late laying down mixes or cutting up tracks without having to worry about noise complaints from your neighbors . it ' s also a wonder for the hearing impaired who might not otherwise enjoy the experience of certain types of music .
i can feel my teeth vibrating . but in a good way . i ' m sitting in a dark room with a series of transducers channelling some heavy bass through my spine , up to my skull and through my jaw as well apparently . i ' m wearing < span class =
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> subpac , a backpack that behaves like a subwoofer for your body , translating low frequencies into vibrations you can feel .
after that , says todd chernecki , studiofeed’s head of operations , “we hope to be making as many as we can on an ongoing basis to get them out to market” through manufacturing facilities ready to go on both sides of the border . the hope is that the subpac becomes the economic engine that then funds all of studiofeed’s activities , from sound in motion to eventually creating a creative space in toronto devoted to the support of independent music .
from whence does such ( admittedly guarded ) confidence spring ? well , it’s becoming clearer and clearer to the subpac’s creators as time goes on that they’ve got something potentially far larger on their hands than a mere tool for bringing the club experience home for ardent music fans in a manner that won’t result in one’s neighbours or the police beating down the door . it has , as alexiou observes , “a number of applications much wider than we’d anticipated . ”
the subpac m2 is currently up for pre - order , priced at us $ 379 ( rising to $ 399 when the “earlybird” period ends ) . shipping is expected to start in december . gizmag is expecting to take the m2 for a test drive in the near future , where we’ll hopefully find it delivers a more satisfying punch than the woojer wearable woofer we reviewed last year . in the meantime , check out the video below for an introduction to the system .
as for dimensions , the subpac measures 18 . 5 x 12 x 1 . 75 inches ( 47 x 30 . 5 x 4 . 4 cm ) . it weighs 3 . 8 pounds ( 1 . 72 kg ) , so it should be small and light enough for most users to carry around without too much effort . it is powered by a 15v dc adapter , and the creators say that the product will be shipping with the right plug for various regions around the world .
as someone who was happy to see dubstep’s decline over the last couple of years after an onslaught of wub wub , screech , wub , i knew that testing the subpac out thoroughly meant i had to revisit the genre . to my surprise , the sustained synth lines that kick off “some chords” provided a pleasant pulse to my back , and when the syncopated beats started around 1 : 37 , it felt like a skilled masseuse was working on my back in rhythm . has edm ever been this relaxing ?