quicksilver manufacturing is an american manufacturer of ultralight and light aircraft .

founded in 1972 as eipper formance and later eipper aircraft , the company today claims to be the leading manufacturer of ultralight aircraft in the united states , with the quicksilver type ultralight being used to train more ultralight pilots than any other type .

in october 2015 the company began a reorganization after a difficult year financially , closing its factory in california .

company sales had fallen and efforts to control costs were not successful without the reorganization and a liquidation of some assets .

quicksilver manufacturing

one of the “founding fathers” of the ultralight industry , us company quicksilver aircraft , has ceased manufacturing .
but while rising costs and falling sales have forced closure of its california manufacturing facility , quicksilver representatives say the company is exploring ways to keep the name alive , and continue support for existing owners .
these terms and conditions , shall apply to buyer ( “customer” ) and your purchase of parts ( “parts” ) from the seller quicksilver ( “quicksilver” ) . any terms contained in the customer’s order which are inconsistent with quicksilver’s terms and conditions hereof , shall be for the buyer’s internal purposes only and shall not be binding upon quicksilver , without quicksilver ownership’s written consent .
unless documented and agreed upon by quicksilver , payment terms are typically net 30 for all customers in good standing with quicksilver , as determined by the sole discretion of quicksilver . for orders over $ 10 , 000 a 50 % deposit is required , unless otherwise agreed upon . credit card payments are subject to a 3 % bank processing fee . in certain circumstances , where customer is determined by quicksilver to be at high risk of payment default , as a security interest , quicksilver reserves the right to not provide parts to customer until all sums owed to quicksilver have been paid in full . until payment is fully fulfilled , title to any parts shall remain with quicksilver as a security interest . shipping charges are not included in quotes . all freight estimates are subject to prevailing cost at time of shipment . unless otherwise confirmed by quicksilver in writing , all quicksilver shipments are sent using customer’s fedex or ups priority . if quicksilver uses it’s own shipping means , it assumes no liability for any taxes or duties . delivery terms for all parts are ex works manufacturing facility ; therefore , delivery failures are not quicksilver’s responsibility .
quicksilver - mfg team knows speed matters , the difference between next week and tomorrow can make or break your program . our dedicated team of specialist make sure your parts are produced fast and without sacrificing quality . quicksilver’s arsenal of manufacturing and 3d prototyping options ensure your project is married to the best technology possible , ensuring the highest quality parts , and fastest delivery on every program .
but high fixed costs and ageing manufacturing machinery have recently coincided with a downturn in aircraft sales in the united states , pushing quicksilver over the edge of the cashflow precipice , even after attempting to restructure . while it may eventually prove to be the end of the quicksilver name , the owners are not giving up yet and may look to long - term dealers as potential saviours , as the official legal explanation describes .
starting job : the quote and these terms and conditions , contain the entire terms and conditions relative to an order from customer and quicksilver . quicksilver’s receipt of a purchase order , email , or written document from customer instructing quicksilver to proceed with the production of its quoted manufacturing of parts serves as a confirmation that the customer has read , agree to , and approve to be bound by the quicksilver terms and conditions listed on this page . any terms , conditions or writing contained in a purchase order or writing addressing the subject matter of this transaction , shall be for the customer’s internal purposes only and the terms and conditions contained therein shall have no force or effect . quicksilver objects to any differing or additional terms or conditions contained in any request of quote , purchase order or other writing or document of the customer , and no such difference in terms shall be binding or have effect on quicksilver once order has been accepted by quicksilver , in the event that the customer requests changes to their order , quicksilver must agree to this specific change in writing . due to the change , any subsequent delay in delivery or additional charges to the original price is the responsibility of the customer .
“they want to continue is some shape or other moving forward , ” said australian quicksilver authorised factory dealer bert moonen . “there will be an auction to sell off the parts and equipment so that they can pay their current debts , but they are committed to the long term with quicksilver . ”
quotation prices and terms are valid for 30 days of quoted date . prices are in us dollars to be paid by check , credit card or electronic bank transfer . customer may not cancel or change order after accepted by quicksilver unless agreed to by quicksilver ownership . customer must reimburse all time , and materials used for work completed prior to cancellation . quicksilver reserves the right to change quoted price and delivery schedule based upon receipt of final data , and requirements .
all parts are assumed to be prototypes , used exclusively for development testing , product evaluation , or quality evaluation . if not , quicksilver needs to be alerted and will need to respond with a written confirmation of this condition . quicksilver assumes no tax , duty or tariff liability , for it’s sale or shipment of parts , other than for sales tax required for north carolina customers .
legendary us ultralight manufacturer quicksilver aircraft , which has delivered more than 15 , 000 kits over 42 years of manufacture , has closed its california factory and is looking to long - time dealers as potential rescuers .
any dispute that cannot be resolved by mutual agreement of the parties , shall be settled by arbitration in new hanover county , north carolina . the rights of the customer and quicksilver are to be governed by the laws of the state of north carolina . breach of contract actions pursuing damages must be commenced within 3 months of the breach action occurrence . this agreement and these terms and conditions constitute the entire agreement between quicksilver and customer
any dispute that cannot be resolved by mutual agreement of the parties , shall be settled by arbitration in new hanover county , north carolina . the rights of the customer and quicksilver are to be governed by the laws of the state of north carolina . breach of contract actions pursuing damages must be commenced within 3 months of the breach action occurrence . this agreement and these terms and conditions constitute the entire agreement between quicksilver and customer .
quicksilver assumes no liability for any damages or charges incurred by the customer as a result of a delay . in no event will quicksilver be liable for consequential damages . risk of loss is transferred to customer upon delivery to the shipping carrier . customer needs to communicate within four days of the date of shipment , in writing , if customer thinks any parts in the shipment are missing , damaged , or incorrect . unless customer has notified , specifying the details of what is missing , damaged , or incorrect within this time frame , the parts are deemed accepted , non refundable , and non returnable . customer acknowledges that quicksilver reserves the right to use subcontractors in the performance of it’s obligations for an order .
shipping & delivery : expedited delivery potential is a consideration at time of order . any delivery time statements represents quicksilver’s intention or typical delivery time , but may differ from actual delivery time . any parts run over the initial first shot sample quantity will be run at the customer’s risk . shipments are made using fedex or ups , typically using the customer’s account number for quickest delivery possible . delivery terms for all shipments and goods are ex works from origin of production facility , therefore delivery failures are not quicksilver’s responsibility .
quicksilver has been an industry icon since 1972 , when founder dick eipper modified one of his own rigid - wing hang glider designs with an engine as a self - launching glider for american pilots living in areas without suitable launching hills . the design evolved in to an ultralight aircraft for powered cross country flying , first with two - axis control ( elevators and rudder ) and finally three axis control with control column and pedals . quicksilver has sold various versions , from semi - enclosed to float equipped , delivering more than 15 , 000 kits to customers around the world , nearly all of which the company believes are flying .
customer agrees to indemnify quicksilver , it’s officers , employees , agents , representatives , and suppliers from and against any and all liability , claims , damages and other expenses ( including reasonable attorneys fees , court costs , and litigation expenses ) arising out of or relating to any claim or action , regardless of form , concerning any breach of this agreement by customer , any acts or omissions by customer relating to customer’s performance under this agreement , and any claim of third parties arising out of this agreement or the sale of parts herein . this indemnification extends to quicksilver , deeming them harmless from any claim that the parts produced hereunder or the designs , drawing or other specifications ( materials ) violate any patent or proprietary rights . customer agrees that it is customer’s responsibility to pursue patent , copyright or other proprietary rights protection as well as ensuring that the parts and materials do not infringe on other third party patents or proprietary rights . quicksilver makes no representation or warranty , whether express or implied , of any kind whatsoever with respect to any goods or services , including , but not limited to any warranty of mequicksilverhantability , fitness for a particular purpose or non - infringement .
quotes : based upon customer’s ( buyer’s ) 3d cad data , which takes precedent over 2d cad data which is used as a reference only . any changes require a new quote . pricing assumes all quoted part quantities will be ordered . any change in quantities ordered by customer or buyer ( hereafter referred to as customer ) may affect the price . 30 day validity to quotes . prices are based on wages and cost of raw materials present at the date of quotation and , therefore , are subject to changes reflecting increased costs on written notice . all quotations are subject to change or withdrawal by quicksilver - mfg ( hereafter referred to interchangeably as either “quicksilver” , or “seller” ) . at any time prior to final acceptance of buyer’s order , as herein provided . due to market fluctuations of raw material , seller reserves the right to adjust pricing to accommodate increased costs .
due to the experimental nature of prototyping and product design , the customer agrees not to withold payment , or hold quicksilver responsible for the failure of designs to perform . customers are responsible for ensuring that the properties and performance of the material meet the part requirements . when the customer submits conflicting 2d control drawings and 3d solid cad files , the 3d solid cad data takes precedence . general tolerances for cnc machined orders are + / - 0 . 005″ for plastic parts , and + / - 0 . 002″ for metal parts . tolerances are not guaranteed .
this week ' s letters brought comments from readers about the trainer refurb market , old vs . new , updated proficiency rules and airline . . .
i was flying southbound in the los angeles basin in mid - july 2017 when i heard a vfr pilot trying to get a shortcut through the los . . .
even if no one died , mistakes of the past cling to the consciousness like a bad odor .
ron carlson did almost everything right but only luck transformed tragedy into an amazing aviation story .
women in aviation international ( wai ) has announced that it is now accepting applications for scholarships to be awarded in 2019 . at . . .
atol avion lost its prototype atol 650 amphibious lsa to an accident during a test flight on tuesday . the two crew members on board were . . .
the basicmed checklist weve been reviewing in the healthy pilot series ticks the usual boxesdizziness , sensitive gut , cancer , . . .
just don ' t expect all of them to behave like the pipers and cessnas you ' re used to .
when a former student dies in an accident , asking what - if is unavoidable .
daher ' s new tbm 930 is equipped with the garmin g3000 , the latest glass panel technology that also includes the most sophisticated . . .
the faa says owners of certain bonanza models can use an exhaust clamp made for cessna aircraft as an alternative means of compliance for . . .
a french helicopter pilot who was beaten and then forced at gunpoint to help pluck a convicted bank robber from a maximum security prison . . .
if you ever owned an airplane , or even just flew one , you always remember the first . maybe it ' s best not to .
pratt & whitney ' s venerable pt - 6 turbine is one of the marvels of aviation . but like everything else in aviation , it requires overhaul . . . .
bell and safran have agreed to work together to develop hybrid - electric power systems for bells evtol aircraft concept , the two . . .
blackhawk modifications has announced that its subsidiary , vector - hawk aerospace , will be offering the company ' s blackhawk xp67a engine + . . .
the faas suspension of the pafi testing is not encouraging . and the entire process should be more transparent .
theyre probably less valuable as real airplanes than paving the way for the practical electric aircraft of the distant future .
last year , levil aviation showed off its wing - mounted portable adahrs called the bom . it kinda looks like its namesake , too . in this . . .
no amount of you tube video will prepare you when your breath is taken away by the sheer audacity of the collection at the u . s . air force . . .
airbus says it will change the name of its newly acquired cseries airliner program and launch a major marketing push that will include . . .
if youre old enough to have been around the block a few times , like me , you might not think too often about how different things . . .
norwegian amphibian manufacturer equator aircraft has completed its first test flight of the p2 xcursion electric amphib prototype .
before there could be the lindy hop , there had to be the scintilla shuffle .
a historic world war ii c - 47 that was nearly scrapped is again flying and readying to return to normandy next year . in this avweb video , . . .
this week , announcements have come in about pre - oshkosh warbird displays , leadership changes at sun n fun , new avionics update . . .
the company is now working out ways to liquidate assets and to provide continuing support and parts for the existing fleet . avweb will have more details on this story as they are made available .
before there could be the lindy hop , there had to be the scintilla shuffle . more
the u . s . navy blue angels fly in formation . photo by u . s . navy / mass communication specialist 2nd class timothy schumaker .
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here is a guide to help with choosing the correct process for your parts .
it seems the world can’t get enough of silicon valley startup apps . from paypal to uber to slack , it seems we as a whole are ready for all of our day to day tasks to be relegated to our smartphones . while we are a solid seven years past “there’s an app for that” , it seems [ … ]
originally posted at urltoken ever since the invention of the internet , it’s become easier every year to stay in touch with old friends , family , and even your business contacts . but most would agree that talking to someone through text , the phone , or even a facetime call can’t compare to being in the same room as [ … ]
originally posted at urltoken years ago , a video went viral . it proposed a radical change in the way that we view and consume electronics–a phone with exchangable parts , which would allow users to swap out components when they broke , became obsolete , or even just weren’t needed that day . it challenged us to come up with [ … ]
when you think about 3d printing , the last thing you probably think about is “fashion” . not so for nervous system , however , a leading company in creading 3d printed “cloth” , accessories , and more . the company has created a process using 3d printed “petals” to create a cloth - like material which can be made into clothing . the video [ … ]
storage of parts : we will store parts as a courtesy for 1 month free of charge . any completed parts that the customer need us to store longer than 30 days will be charged a minimum of $ 75 per week .
in the event of the request for a rma for non - conforming material or parts , samples of the non - conforming material must be returned without any credit or debit given to seller for confirmation of the non - conformance before approval of the rma can be given . customer agrees to give seller first right of refusal for fixing and repairing any rejected parts . shipping of the samples is the responsibility of the customer . no credit or debit of any kind will be given without confirmation by seller or an authorized 3rd party of the non - conformance . in the event that an rma is issued , seller will cover all costs associated with returning or scrapping the non - conforming material . seller reserves the right to provide no cost replacements as deemed appropriate in lieu of customer account credits . if no rma is requested within a period of 30 days from shipment , material will be considered conforming and accepted by the customer and will not be eligible for an rma .
tooling payment will be 50 % down up front and 50 % due at shipping of t1 samples . production orders will be paid net 30 from time of shipment from factory .
if buyer needs to terminate or cancel an order , buyer will reimburse seller for all material purchased and labor cost already incurred for fulfilling the order plus a reasonable profit margin .
in the event that buyer is purchased , all purchase orders and the relevant terms and conditions will remain in effect until all obligations from seller to buyer and from buyer to seller have been satisfied . this agreement shall be binding on each party’s successors , executors , administrators , assigns and legal representatives
delivery can vary with the size of order and backlog at the time of order . quoted delivery estimates are based on the current backlog , and are subject to change . in the event of a delay , delivery will be extended for a period equal to the time lost by such a delay .
in the event of a perceived quality problem , the request for a rma ( return merchandise authorization ) for non - conforming material or parts must be made by customer . customer must return the non - conforming material or parts to seller , without any credit or debit given , until seller inspection and confirmation of the non - conformance approval of the rma can be given to customer . customer agrees to give seller first right of refusal for fixing and repairing any rejected parts . shipping of the non - conformance items is the responsibility of the customer . no credit or debit of any kind will be given without confirmation by seller or an authorized 3rdparty of the non - conformance . in the event that an rma is issued , seller will cover all costs associated with returning or scrapping the non - conforming material or parts . seller reserves the right to provide no cost replacements as deemed appropriate in lieu of customer account credits . if no rma is requested within a period of 30 days from shipment , material will be considered conforming and accepted by the customer and will not be eligible for an rma .
in the event that light assembly using helicoils or inserts is required , due to the vast varieties of these and the large minimum order requirements , we do not guarantee to match inserts , seller reserves right to choose a similar type which is within our shop stock inventory .
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“the international corporation flying spirit aircraft , that owns the intellectual property rights , is working through third party suppliers to make it possible for customers to continue receiving support including technical support for its slsa , ” an official release stated .
“it is contemplated to provide replacement parts through third party companies and based on demand , these third party companies may elect to supply full kits later on . ”
australian flying is staffed by an experienced and dedicated team of writers and pilots who share a common goal : to inform , advise and entertain those at the sharp end of aviation .
flightpath covers all the developments in the recovery and restoration of antique and vintage aircraft .
the definitive guide to the year ' s aviation industry activity , featuring the year in review , an industry suppliers guide and organisational directory .
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want more information about this aircraft ? you might be interested in our fbo toolbox service . click here .


mekanism is a san francisco-based creative agency that specializes in the development and production of marketing campaigns , commercials and branded entertainment for multinational companies .

mekanism focuses its work on " storytelling for emerging media " , a line the company has trademarked .

the agency added a new york city office in 2008 .

mekanism

mekanism also promoted melissa hill to head of brand management , east ; anna boyarsky to head of brand management , west ; david horowitz to executive creative director at mekanism new york ; rick thornhill to managing director of mekanism chicago and caroline moncure to director of brand development at mekanism chicago .
the official community wiki that anyone can edit , dedicated to the mekanism mod .
project ozone 2 kappa mode - ep . 22 - growth chamber & mekanism - youtube
mekanism in new york compiled the 120 , 000 submissions and created the final spot .
glassdoor gives you an inside look at what it ' s like to work at mekanism inc , including salaries , reviews , office photos , and more . this is the mekanism inc company profile . all content is posted anonymously by employees working at mekanism inc .
glad to see more posts on mekanism . i really hope ftb would pick it up .
mekanism is getting more aggressive on the expansion front , and is now opening a chicago office .
it ' s a known issue with mekanism and will get fixed soon , thanks anyway for reporting .
jason harris is the president and ceo of mekanism , a creative agency in san francisco and new york .
creative agency mekanism developed , produced , and promoted the
hovercat
video in collaboration with aspca and nightline .
mekanism is an award - winning full service creative agency with offices in san francisco , new york , chicago , and seattle . mekanism works closely with the world’s best brands to create shareable and provocative campaigns that engage audiences .
5 . mekanism’s problem  mekanism has grown tremendously from 2007 to 2010 .  yet , in 2010 despite an increase in profits , the firm only grew 10 % in billing with fewer new clients signing on .  clients requesting other complimentary services to viral marketing .  converting mekanism from a specialized production shop to a full service ad agency .
nearly two decades after its last creative review , alaska airlines has chosen mekanism as its new creative agency of record .
mekanism - 1 . 12 . 2 - 9 . 4 . 7 . 342 the smelting is broken a do nothing .
mekanism has been called the
model agency for the social web .
how do you approach making highly shareable content ?
mekanism is an award - winning full service creative agency with offices in san francisco , new york , chicago , and seattle .
teixeira , thales s .
mekanism : engineering viral marketing .
harvard business school teaching note 513 - 043 , august 2012 .
mekanism works closely with the world’s best brands to create shareable and provocative campaigns that engage audiences . mekanism has been named to ad age ' s “agency a list , ” creativity ' s “the creative 50 , ” effie’s “most effective independent agencies , ” and they have been profiled by the new york times , fast company and abc’s “nightline . ” mekanism’s campaigns have been covered and studied by harvard business school .
its viral ad work runs from lowbrow to esoteric to downright scary — and that’s all part of the plan . the machine behind mekanism .
the campaign is created by an agency named mekanism , which like method is based in san francisco . mekanism has recently been named agency of record for method , which in the past has worked with agencies like crispin porter & bogusky , tbwa / chiat / day and droga5 .
another is its roots as a production company , he adds , which leads him to refer to mekanism as “the pixar of agencies . ”
mekanism is a minecraft add - on featuring high - tech machinery that can be used to create powerful tools , armor , and weapons .
mekanism creates advertising at the intersection of technology , design , culture and brand stories . we help brands build loyalty , authenticity and love .
o help grow the mekanism’s client arsenal by working on new business development , and assisting in prospecting , contacting and pitching new business opportunities .
posted by : carlee vellinga last may , fast company challenged digital marketing firm mekanism to an online viral project to promote its brand . mekanism worked with fast company to initiate the influence project . this venture , which aimed to find the most influential people on the web , …
“it’s exciting times at mekanism . because of the strong growth we’re experiencing , it’s more important than ever to have the processes and structures needed to ensure a great creative experience for our clients , ” mekanism president and ceo jason harris said in a statement . “mike has always been an integral part of the mekanism family and with him at the helm of operations—we’re setup for continued success and more importantly - excellent work . ”
industry observers and executives involved with the campaign say mekanism’s efforts to increase brisk’s social media presence and sales have been successful . according to ian kovalik , a creative director of mekanism , the number of brisk’s facebook fans has jumped to 950 , 000 from 10 , 000 in late 2010 .
method “is a little bit of a legend in san francisco , ” says tommy means , partner , founder and executive creative director at mekanism .
o develop industry analyses and thinking across innovative platforms , agency models and client needs to keep mekanism on the leading edge of the agency world .
i applied through an employee referral . the process took 2 weeks . i interviewed at mekanism inc ( san francisco , ca ) in september 2016 .
sarah dileo arrives as executive producer for mekanism’s sister studios , following stints as executive producer , integrated production at tool and head of production at wondros .
mekanism attributed the leadership expansion to a series of recent account wins , including talenti , peloton , blink health and the wine group’s cupcake and chloe wines .
agency brief : an updated way to call out sexism ; wongdoody gets acquired this week ' s agency news from wongdoody , mekanism and dentsu aegis network .
mekanism’s ceo jason harris talks about how his agency’s pepsi ad capitalized on a plum super bowl slot with the help of fans and a lady named beyonce .
but mekanism’s “plus” is more than an ability to churn out quirky videos . the company deploys a double whammy of demographically targeted content and a machiavellian “syndication” strategy .
mekanism ' s first campaign for alaska airlines should launch in the spring , and the agency is currently looking to hire an executive to run its seattle location .
mekanism started working with method “on a project basis about a year ago , ” mr . means says , “and we formalized our relationship about three months ago . ”
if i use the electrolytic seperator with energy upgrades it dont decrease the energy usage . mekanism version 1 . 12 . 2 - 9 . 4 . 10 . 345
3 . mekanism , is a digital / social media production company , for development of viral marketing campaigns . mekanism focuses its work on story - telling through emerging media platforms we have enjoyed a 68 % annual growth in billings . we engineer virality , and we create an online campaign and make it go viral who are we ?
in july , fast company launched a social media experiment called the influence project , almost on a whim . the endeavor stemmed from a profile that the magazine ran on
creative company
mekanism . in the article , mekanism ' s president jason harris says his company can
engineer virality ,
and fast company decided to test out the theory .
spending time with the partners from mekanism can be perplexing . i wake up after a night out in san francisco with the crew to find the following scrawled in my notebook :
san francisco based creative agency mekanism announced today that it would acquire epic signal , a social - video startup that specializes in creating branded campaigns with social media and video influencers .
to raise the film’s profile online , mekanism both targeted a group of 50 social media influencers as well as released a series of short “real ape” videos they hoped would go viral . the former campaign began back in june , when mekanism reached out to selected youtube stars and movie - bloggers to help them build buzz — especially among millenial - age males .
hi , i have connected it to me controller and the same thing so theres deffo a compatibility issue with this energy acceptor and so far mekanism . its going to be hard for me to test as the things i use it for are built around a mass off mekanism cables connected to a tesseract connected to a big reactor . ill try and report back
mekanism is an independent tech mod that brings low , mid , and high tier machinery to minecraft . the mod doesn’t have an actual goal , and you’ll understand this when you see all the random content mekanism contains , from jetpacks to balloons . however , i can assure you that you’ll notice all the content blend together as you get to know the mod better !
the new campaign is the brainchild of mekanism , the san francisco - based agency pepsico hired in 2010 that revived brisk’s clay - animated commercials from the mid - 1990s . the original spots parodied figures like frank sinatra and babe ruth , while the new mekanism brisk ads have featured eminem — in a super bowl xlv commercial — as well as danny trejo and ozzy osbourne .
mekanism is an award - winning , full - service creative agency . it sprinkles its love of storytelling across integrated advertising , branded entertainment and social media programs to build measurable brand loyalty , inspire consumer engagement and drive sales . mekanism combines breakthrough creative and strategy with in - house production and innovative distribution models to build campaigns that find and connect with audiences in new ways .
mekanism has been named to ad age ' s
2017 best places to work
, ad age ' s “agency a - list , ” creativity ' s “the creative 50 , ” effie’s “most effective independent agencies , ” and they have been profiled by the new york times , fast company and abc’s “nightline . ” mekanism’s campaigns have been covered and studied by harvard business school .
one point in mekanism’s favor , says eric ryan , who cofounded method with adam lowry , is that it is “a bike ride away” from the method headquarters rather than “a plane ride away . ”
while the rhetoric of the influence project rides the fine line between std awareness and the documentation of the
icing
meme (
spread your influence ,
see who you ' ve influenced ,
etc . ) , a closer look at the background and concept info , gleaned from the mekanism proposal deck and a may 2010 fast company article on mekanism , hints at something more manipulative .
mekanism is an independent tech mod that brings low , mid , and high tier machinery to minecraft . the mod doesn ' t have an actual goal , and you ' ll understand this when you see all the random content mekanism contains , from jetpacks to balloons . however , i can assure you that you ' ll notice all the content blend together as you get to know the mod better !
i would like to request for the recipes for thermal expansion items to allow mekanism alternatives . examples : that i found and would suggest . ( thermal : mekanism ) energy cells : energy cubes machine frame : steel casing redstone reception coil : enriched alloy redstone flux capacitor : energy tablet and maybe some for your custom items ( technomancy : alternative ) blood coil : blood alloy enchanted coil : enchanted alloy
mekanism has a habit of becoming part of the community and culture , helping them not only fit in but also endear themselves to the community and help build within the culture while building their own business .
mekanism’s machine has gotten so good it apparently can even take a random comment and make it go viral . mekanism lead writer andre ricciardi recalls a client presentation last summer where he was insisting on the importance of having a sticky url for a new consumer product . “and this is true for any site , ” he told the room . “it doesn’t matter if it’s urltoken or urltoken . the name has to be memorable . ”
the campaign , which carries the theme “love to give , ” has a budget estimated at $ 15 million to $ 18 million . it is being created by mekanism in san francisco , which specializes in digital work .
mekanism evp and managing director mike zlatoper added ,
it ' s an honor and a huge responsibility to help a brand with such strong identity and soul to tell it ' s story in a new and interesting way .
“the thing that sets them apart is syndication , ” says doner’s strasberg . “they’ve built those relationships an ad agency can’t necessarily build because for the most part people hate advertisers . as advertisers , we need help . it’s amazing what they can do for the dollar and what they can do as partners . ” strasberg had hired mekanism to double del taco’s 20 , 000 facebook fans ; mekanism did it in two weeks ( a month later the number hit 67 , 000 ) . mekanism even used 30 - second edits of its web videos as actual tv commercials , inverting the old model , cutting production costs by 50 % , and making the web the wellspring of the entire multiplatform campaign .
at the close of our first meeting , i ask means and harris , “what is it about mekanism that makes it different ? and the answer shouldn’t be viral marketing , because this magazine has been writing about that since 1996 . ”
mekanism , san francisco art director may 2012 - april 2015 clients : nordstrom rack , cytosport muscle milk , method , art . com , brisk ice tea , puris & partners print , interactive , integrated , branding , new business pitches
austin’s show runs four times a week , reaching 50 , 000 people per webcast . “with the internet , you get a level of focus you don’t get in traditional media , ” says jay kenny , microsoft’s lifestyle marketing manager , who worked with mekanism on the demetri martin campaign . “one of the things mekanism does incredibly well is understand who they’re trying to reach and how to reach them . you are actually speaking to the audience you are trying to connect with . ”
but it ' s mekanism ' s work rather than the band that amasses the cult following . partners tommy means , founder and creative director ; pete caban , ceo - head of digital ; ian kovalic , creative director ; and mr . harris are the four - corners of mekanism , a san francisco - based agency that ' s evolved from digital - production shop to a creative shop that makes content that millions of people on the internet read , watch and share .
client : mekanism . full service advertising agency in sf . redesigned their reception area , lounge areas , and several meeting rooms in a mid - century , vintage look . worked with on - staff art directors to complete themed conference rooms .
we ' re more like the ramones ; we ' re not as talented as the beatles ,
said jason harris , president - executive producer at mekanism . clockwise from top : tommy means , jason harris , ian kovalik , pete caban
rising to the bait , i propose a little wager : prove it . if mekanism creates a viral campaign for fast company , i will document the process from conception to launch - - in the magazine to start and then online .
after landing the alaska airlines account earlier in 2016 , creative agency mekanism touched down in seattle with an office to handle the account , complete with an upcoming opening party that is the more official ' how do you do ? ' for the market .
: priority # 1 is to open the office in the morning and answer the phones . the om is the face of mekanism and maintains a presence on both floors , receiving guests and deliveries , and answering the main phone line throughout each business day .
with only a small band of regular employees — just 40 staffers — mekanism has built a reputation as marketing’s twisted troubadours , with a particular talent for attracting the wandering eye of the fickle youth market . but “part of the misconception of mekanism is that we’re just king of the dick jokes , ” says matson , who cuts her own hair and drives a convertible 1970 chevy impala . “and we are the king of the dick jokes — it’s good to be king — but there is something much deeper happening . ”
“clients think that if we create a piece of content , then they will get their million hits , ” says doner ceo and chief creative officer rob strasberg , who hired mekanism for a del taco campaign in january . “they don’t understand that the subservient chickens [ the viral classic that got 450 million views for burger king ] and the like are the phenoms . in order to give that outcome some probability , you need to have a process , and mekanism has figured out a way to plus the process . ”
samsung teamed up with the digital agency mekanism to create the campaign , which is scheduled to start in los angeles and end in new york city at the end of the month . the initiative represents the first time the brand and the agency have worked together .
my job is to establish the vision and growth of mekanism . we have four partners at the company : two on the business side and two on the creative side . we create the plan for the company , focus on growth , and creative excellence . prior to joining mekanism , i started a branded entertainment firm where i was a soloist , and i soon realized that without partners , working in this industry can be lonely business . collaboration and partnership are the key to job satisfaction , longevity , and ultimate success .
the alaska airlines and virgin america merger was officially approved by the us government recently , forming the fifth largest airline in the country . with it comes the first campaign , “different works , ” by mekanism , the agency of record for the newly merged company .
in testament to the
power of social media
nasland ' s polemic post went viral , while the influence project has garnered a modest but not spectacular
almost 5 , 000 sign ups
in its first day , according to mekanism ' s jason harris .
reception : priority # 1 is to open the office in the morning and answer the phones . the office manager is the face of mekanism and maintains a presence in the office , receiving guests and deliveries , and answering the main phone line throughout each business day .
means aspires to direct his own picture one day . but , for now , his focus remains on serving his advertising clients via mekanism , the san francisco - based production studio he formed in 2000 after stints at a small documentary production company and production shop complete pandemonium .
3 . when he and fellow mekanism co - founders started the company , they decided to spell it with a
k
because they couldn ' t get the url to mechanism . com . everyone thinks it ' s a cool name until they hear that story .
update : i have tried a selection of cables most of which are not compatible with tesseract however the redstone fluxducts from thermal dynamics seem to function fine with it . so its deffo a compatibility issue with mekanism . not sure when it started but it used to work fine
thank you for the thorough issue report + clear screenshots . the issue was actually even more finicky than you described . . . the mekanism cable would connect only if the galacticraft wire was connected to energy receptors and at least one of the energy receptors was not full !
mekanism founder tommy means is best known for his work directing viral web videos . but he is about to make his mark in the movies with this month’s theatrical release of surfwise , a feature - length documentary he produced with vanity fair editor graydon carter and mogul mark cuban .
the idea was pitched as
the cover project
to fast company in february 2010 by mekanism , a creative production studio located in new york and san francisco . ( i purposefully did not hyperlink to their studio because their website ' s music is that abrasive . ) but in
san francisco - based mekanism is a collective of film , animation & interactive content creators telling brand - related stories across emerging media platforms . they entertain and inspire measurable brand loyalty by imparting a unique passion and zest for creative storytelling to commercials , branded entertainment , features & integrated campaigns .
matt fischvogt joins mekanism chicago as a creative director on the agency’s millercoors account . he joins the agency following four years as a freelance creative director , following stints at cp + b , mullenlowe and mckinney . he has worked with brands including coke zero , audi and best buy . ’
the 3 - d release of “phantom menace” is slated for feb . 10 , and the “star wars” campaign is aimed at continuing mekanism’s success in increasing brisk’s social media presence and sales . pepsico’s initiatives will include the introduction , starting tuesday , of special “star wars” packaging and promotions at retailers .
ebay executives “liked the nontraditional approach we pitched to them , ” said tommy means , executive creative director at mekanism , especially the emphasis on social media , which he praised as “so much more of a credible way to advertise” because of its reliance on “the power of word of mouth . ”
this is a viral experiment , conducted not only by mekanism on behalf of fast company , but by fast company on behalf of its readership ' s editorial interests . the subject of how things go viral and how ideas and info spread online is right up fast company ' s editorial alley .
zlatoper first joined the agency in 2010 and previously led the san francisco headquarters as executive vice president , managing director . before joining mekanism he spent around three years serving as director of business development and group account director for 215 mccann , following nine years as an account director with tbwa and cutwater .
we’d agreed at the outset with mekanism on metrics for success : to increase the number of posts on the web mentioning fast company by 25 % ; to engage participants with a reach of 20 million ; and to increase our twitter followers and facebook fans by 15 % . those benchmarks were reached . visible technologies , an analytics firm that mekanism brought in , assessed fast company ‘s brand presence online in the six weeks prior to the launch of the project and in the six weeks during the project . visible technologies reported back an 87 % boost in fast company mentions in blogs across the web . the firm also calculated that fast company received 568 million twitter mentions during the course of the project . the number of followers of our twitter feed rose 17 % and our facebook fan base rose 23 % , though mekanism was quick to acknowledge that our other editorial coverage played a significant role in those gains .
mekanism , the san francisco / new york agency you may remember from this compilation of rejected pitch videos from director tony benna we featured last month , has always had a reputation for having one of the weirdest websites in the industry . now , they’ve completely revamped their site …and it’s still really weird .
mekanism has carved out a spot making stories that spread by layering social - media distribution on top of its creative rep . once the 61 - person makes something beautiful or , more likely , edgy or funny , it ' s figured out how to distribute it through relationships with bloggers and others online .
with a quickly growing new york office , mekanism is also launching three new divisions to organize growth in the years to come :
labs ,
to develop agency - owned products and apps ;
networks ,
as its syndication arm ; and
studios ,
to house its production division .
mekanism first emerged on the scene in 2003 as a production shop dedicated to telling stories on new - media platforms , evident in highly entertaining integrated tales for the likes of napster , sega , microsoft and more . since then , though , the company has evolved into an independent agency unto its own .
mekanism filmed the beginning and end of the ad professionally to create a wraparound story that leads in and out of all the ugc footage . in order to create the smooth effect of all those fans morphing into each other , though , the team had to utilize a method called “object replacement animation . ”
: mekanism is largely a project - based agency , the om must be aware of our many works in progress . managing calendars for our meeting rooms is an integral part of the om’s role . this includes being aware of changing needs and communicating with all levels of staff to keep everyone’s schedules running smoothly .
rick thornhill , who joined mekanism in mid - 2015 , will lead the agency on the account side . mr . harris said that founder and executive creative director tommy means , who is based in san francisco , will oversee creative for the time being , though the agency is looking for creative leadership in chicago .
fast company wanted to show that they could make anything go viral , so they got together with mekanism . mekanism is “a creative company that builds digital audiences . ” they also guaranteed fast company that anything they do will go viral . okay , i can believe you can do something so out there , so outrageous , that it can go viral – and with the backing of fast company ( fast company did put it out in their e - mail newsletter , online and in their print publication ) i buy that . but what does it prove and what does it gain you . so together they launched the influence project .
as they enter a new market , mekanism president and ceo jason harris and partner / strategic development pete caban talked about how they approach their new town and client . the office is in the vibrant , boho - chic neighborhood of capitol hill and will echo the unconventional sensibilities of the agency as it ramps up .
the digital innovation group at mekanism is a kick - ass team of digital specialists . we work as a collaborative team to identify new ways of connecting people with brands through forward thinking digital / social solutions . our main objectives are to inspire and advocate for digital / social innovation along with producing inventive and engaging experiences .
when we profiled digital marketing firm mekanism last may , its partners boasted that they could make an online project go viral , guaranteed . we challenged them , in print , to prove it : create a viral campaign for fast company , and let’s see what happens . it seemed like a no - brainer to try it .
we ' re incredibly happy with how well it ' s going ,
mekanism ' s director of social media brendan gahan told mashable .
the internet loves cats and it was done for a good cause so it ' s great to see people rally around it . we hope it will continue to do well .
turns out it is the latter , though i’m not sure the chinese girls were really part of the plan . when i mention it to tommy means , mekanism’s founder and creative director , he’s unapologetic : “nothing pumps company morale like the four founders dancing at the holiday party in nude suits and space helmets . ” ( urltoken )
by the time you’ve been using mekanism for a while , you’ll have a near - indestructible suit of obsidian armor , be obtaining four ingots for each ore you mine , have the ability to fly wherever you want with the hydrogen - powered jetpacks , and have a cute robotic friend following you around while you mine . : )
pepsi and beyoncé invited fans to help make this year ' s pepsi super bowl xlvii halftime show one of the most memorable and compelling shows ever . pepsi received more than 120 , 000 submissions from consumers in hopes of being selected , and chose hundreds of photos for the introduction . the video was created for pepsi by mekanism (
san francisco - based production house - turned creative agency mekanism expanded its leadership team with the hires of a managing director in seattle , a new head of planning , two creative directors and an executive producer . the independent agency also promoted mike zlatoper to serve as its first chief operating officer and made a series of additional internal promotions .
they got us . it was a great cultural fit and there was an immediate chemistry between our team and theirs ,
said alaska airlines vp of marketing sangita woerner .
mekanism ' s strategic approach to delivering breakthrough creative and mastery of digital advertising , or ' storytelling for emerging media , ' also set them apart .
mekanism’s brand strategy department is made up of creative - minded brand leaders who understand people as much as we understand business . we are part anthropologist , part business thinker , part planner , part new business insights creator and part trend watcher . it is our job to connect the dots between human behavior , creative development and business strategy .
the jury ' s still out , but voting for the influence project comes to an end august 15 . i spoke with harris and brendan gahan , mekanism ' s director of social media , to find out how it all came together . and if they think they ' ll be crowning the most influential person of the year next week .
18 . viral tunes  make ringtones go viral through mekanism’s iphone app  the app allows you to change a friend’s ringtone at will  iphone users can check a ‘surprise me’ option in order to receive automatic ringtone updates from friends . how is it beneficial to the clients mobile to mobile sharing ( 861 , 660 , 000 handsets in usa )
i first met means and mekanism president jason harris in october when they visited fast company ‘s new york office . their web site had intrigued me — a collection of absurdist tableaux set against black backgrounds , which includes this description : “we sprinkle our love of good storytelling on viral campaigns , commercials , and branded entertainment to inspire measurable brand loyalty . ”
( oh yeah , i forgot to mention that little bonus bump : if you ' re ' on the cover of a magazine , you ' ll probably buy that issue of the magazine . this idea is going to sell a lot of copies of fast company magazine to people who have never bought it before . )
- - mekanism creative brief
we are incredibly excited to roll - up our sleeves and begin working with this much - loved and iconic brand ,
said mekanism partner pete caban .
our new seattle office will put us on the ground locally to support our alaska partnership , while also providing opportunities for growth amongst the numerous blue - chip businesses in the region .
this announcement follows the seattle - based travel brand ' s first full makeover in 25 years . mekanism , an independent agency which currently maintains offices in new york and san francisco , also plans to open a location in seattle later this month to handle the new account , along with those of other area clients such as amazon , nordstrom rack and starbucks .
mekanism is an award - winning full service creative agency with offices in san francisco , new york , chicago , and seattle . we work closely with the world’s best brands to create shareable and provocative campaigns that engage audiences . we sprinkle our love of storytelling across integrated advertising , brand entertainment and social media programs to inspire measurable brand loyalty and drive sales .
“toyota wanted something unusual , so we opened the door and tommy and jason went in and sold this idea . they are really good with clients , ” says richard bendetti , senior producer at saatchi & saatchi l . a . “they are not afraid of anything , and a lot of companies , including mine , are trying to catch up with mekanism . ”
means , who runs the shop and directs many of the company’s projects , founded mekanism to take high production values and strong storytelling into new media . he recalls pitching the concept to agencies and clients eight years ago and being met with a lot of blank stares . “back then , nobody knew what the hell i was talking about , ” the director laughs .
mekanism ' s chicago office started in part because beam wanted employees close by , mr . harris said . staffers began working out of a wework office space but the need for an official office grew , especially after the agency was given the freedom to handle millercoors , which it won last year , wherever leaders saw fit . the office now has 25 employees .
you can add another entry to the annals of botched social media campaigns : fast company magazine and s . f . - based digital marketing agency mekanism turned fast company readers into digital guinea pigs yesterday with the influence project , an ornate marketing rickroll in which users registered to promote their unique link in hopes their friends would also register and boost their
influence .
pepsi and beyonce invited fans to help make this year ' s pepsi super bowl xlvii halftime show one of the most memorable and compelling shows ever . pepsi received more than 120 , 000 submissions from consumers in hopes of being selected , and chose hundreds of photos for the introduction . the video was created for pepsi by mekanism ( san francisco and new york ) .
pepsi and beyoncé invited fans to help make this year ' s pepsi super bowl xlvii halftime show one of the most memorable and compelling shows ever . pepsi received more than 120 , 000 submissions from consumers in hopes of being selected , and chose hundreds of photos for the introduction . the video was created for pepsi by mekanism ( san francisco and new york ) .
in gc 2 . 0 . 13 . 1067 and several builds prior , mekanism cables only link up with aluminum wires if the wire is already connected to a power - reception - capable block . when i refer to linking , it is both visual , and for actually functioning to transfer energy . i ' m using mek 6 . 1 . 0 . 38 .
working with lead agency mccann erickson , means and his team arrived at an idea for golden grahams called the golden grant stimulus package , a twitter - based campaign focusing on job interviews gone wrong . as an added incentive , mekanism would illustrate the best tweets in animated line drawings , like visual haikus , and put them on urltoken and seed exclusive tweets to sites like urltoken .
that ' s , in part , the reason the brand ' s executives chose to work with mekanism .
they have a great reputation for creating great content that becomes very shareable ,
said crotty .
we knew [ they were ] known for great storytelling…they ' re the only folks we reached out to , and we were thrilled with our initial collaboration with them .
rising to the bait , i propose a little wager : prove it . if mekanism creates a viral campaign for fast company , i will document the process from conception to launch — in the magazine to start and then online . we’ll loose their baby on the world and see how far it travels , with readers right there either to marvel at its genius or mourn its genetic deficiencies .
representatives from mekanism will document the approximately 3 , 600 - mile journey in user - generated photographs , and the collection will be shown at a gallery event in june in new york city . the photo that generates the most “likes” on facebook will be deemed the best of the bunch . additional promotions will include product demonstration videos on youtube , in - store dealer promotions and newspaper ads .
the move by mekanism is on trend as more and more companies in the digital video space move to acquire social influencer shops . earlier this month disney - owned mcn maker studios acquired influencer marketing startup instafluence and in may otter media’s fullscreen acquired social creative agency mcbeard . this year also saw similar acquisitions by twitter and corbis which snapped up social talent agencies niche and plaid social labs respectively .
social events : the office manager manages a few social events that happen throughout the year , including but not limited to our annual holiday party and offsite company summit , by working with the mekanism social committee , an internal team of very dedicated social planners . on a more regular basis the office manager plans birthday parties and manages the social committee , a team of very dedicated social planners .
“i think having grown up with the alaska brand is something we are looking for a little bit . it ' s got such great , nuanced history and cultural significance in the pacific northwest and seattle specifically . we ' re looking to make sure that we try to capture that , ” said caban , noting that who they hire also needs to grasp mekanism’s storytelling for emerging media concept .
in other words , mekanism doesn ' t want to just open service offices with account people that service one or two accounts .
service offices don ' t work because if you ' re not collaborating with the creative team and only meeting with clients and getting feedback , i don ' t think that ' s a good enough reason to open an office ,
mr . harris said .
for its most prominent ad of the year , pepsi challenged agency mekanism with a difficult task : create a fan - made halftime intro to beyonce’s halftime show with production values worthy of the show and the super bowl . it’s a mission that looks paradoxical on paper , but according to ceo and executive producer , jason harris , the brief could be condensed into two simple words : social tv .
i developed this idea with mekanism as an editorial project when i was a senior editor at fast company . it was an attempt to understand the way influence spread across social networks . of course , we knew it would also get attention and have a second act as a campaign of sorts . but its primary objective was to explore the nascent world of social influence and the rise of internet celebrity .
with offices in san franciso and new york , mekanism is now known for integrated super bowl campaigns for pepsico , as well as broadcast and digital efforts for the north face , nike , method , ge , the white house and more . the work has helped the company earn plenty of awards hardware , including honors at cannes and ad age ' s small agency awards and agency a - list package .
14 . mekanism ' s income statement ( thousands of dollars ) 2007 2008 2009 2010 gross revenue 9 , 330 10 , 852 18 , 238 20 , 111 production costs 5 , 221 5 , 195 9 , 251 9 , 865 gross profit 4 , 109 5 , 657 8 , 987 10 , 246 operating costs 3 , 555 4 , 473 6 , 950 7 , 882 ebitda $ 554 1 , 184 2 , 037 2 , 364 ebitda % of net revenue 13 . 50 % 20 . 90 % 22 . 70 % 23 . 10 % financial aspect – why the worry ? despite maintaining a healthy ebitda margin of 23 . 1 % in 2010 , mekanism’s revenues grew by only 10 % in 2010 , from a much better - than - expected 68 % growth in revenues in 2009 .
their “about” section is similarly image - driven , making full use of the parallax effect . there’s also a more complete “case studies” section , a list of work and clients , news , and contact information . the attention to visual detail makes for a dynamic web experience , and mekanism’s unique sensibilities ensure that it’s a weird one . let us know what you think of the new site in the comments section .
founded in 2013 by mekanism and fullscreen veteran brendan gahan , epic signal maintains offices in both new york and san francisco from which it helps clients to design influencer - based marketing programs and provides brand partners like pepsi , anheuser - busch inbev , nbc’s ‘the voice’ and chevy . epic signal also provides clients with channel strategy management for social video platforms like instagram video , snapchat , periscope , vine and youtube .
seems to be broken , i have used mekanism universal cables with energy acceptors since your pack first came out with no issues . im not sure at which update it has broken it as i havent used them for a while however i cannot get them to come online when linked to the energy acceptor . i removed the acceptor and cabled them up to the controller using me quartz cable and it worked fine .
scheduling : as mekanism has many projects running at any one time is largely a project - based agency , the office manager must be aware of our many works in progress . managing calendars for our meeting rooms and the out of the office calendar is an integral part of the office manaers role . this includes being aware of changing needs and communicating with all levels of staff to keep everyones schedules running smoothly .
the director of brand strategy is responsible for managing multiple internal , new business and client projects and is expected to effectively collaborate with mekanism’s creative , brand management , and digital innovation teams . the director of brand strategy will run consulting and strategy projects independently , run businesses like charles schwab , method , nordstrom rack and muscle milk in conjunction with brand management leaders , and both lead and support multiple new business pitches .
“one obvious thing is that we ' re trying to grow the office with a blend of mekanism employees that know the culture and then seattle natives , so there are people that understand the market and understand the culture , ” said harris . “we ' re not barging into seattle . we ' re coming into seattle specifically for accounts we ' ve won and we ' re going to grow organically from there . ”
this weekend , the film “rise of the planet of the apes” will try to hold on to its no . 1 position at the box office as it battles new titles “the help , ” “30 minutes or less” and “final destination 5 . ” the hybrid live action / cgi - thriller grossed $ 54 . 8 million its opening weekend , boosted by good reviews and a strong viral campaign designed by creative company mekanism .
while mekanism made good on its “guarantee , ” our resources and assets were vital to its success . the project required a tremendous amount of time and energy on our part , and given our experience , we’d caution any clients who think they can simply turn over an online campaign to outside experts : it’s not that easy . there’s a reason , after all , that it’s referred to as “earned” media , not free media .
jillian goger joins mekanism new york as creative director . she arrives at the agency from droga5 , where she has served as a creative director for a year , following a decade with mccann new york , where she rose from associate creative director to group creative director . over the course of her career she has worked with clients including the u . s . army , verizon , usps , dentyne and mastercard and the new york lottery .
mekanism offered advice about how to counter the negativity , but in the end , it was up to us to defend ourselves , our brand , and the project . our editorial crew engaged the most vehement critics , posting comments and reaching out one - on - one . as we posted articles on urltoken about online influence , the project’s credibility began to rebound . the naysayers didn’t exactly back down , but the attacks — particularly on twitter — subsided .
this role is tasked with providing innovative insights , thought leadership , curated influencer network programs and the ability to establish a strong network of partners . the senior digital influence strategist is responsible for concepting , launching and executing digital / social media influence marketing programs meeting business and brand goals . as mekanism continues to work within the digital influence space , this role is tasked with discovering new opportunities for growth and innovation to maintain our position as an industry leader .
“there isn’t anyone else like us , ” brags means , an atlanta native who sounds like michael stipe , looks like a young jack nicholson , and has killed a wild boar with his bare hands ( urltoken ) . means ( his grandfather coined his own ford dealership’s slogan , by all means see al means ) explains that while mekanism bills itself as a production company , it’s really a hybrid of an advertising agency , production house , and multimedia content factory that has dialed into the low cost of entry and pervasiveness of the web . mekanism’s mission , he says , is not to overthrow the 30 - second spot ( they love tv dollars ) , but to place the web at the center of all advertising , exploiting it to make marketing cheaper , faster , and more effective — across all platforms . “we are the model for what the future of an agency is going to look like , ” means says .
pepsi famously dialed back its volume of tv ads for this year ' s super bowl to focus on its sponsorship of the halftime show . here ' s the ad from mekanism that will run right before the halftime show begins . it shows new york city springing to life with music , with its landmarks serving as instruments . nyc is such a rich , inspiring place for this kind of approach . nothing revolutionary , but a nice little opening number for bruno mars .
with successful hubs in san francisco , chicago and new york , getting into the burgeoning northwest market – with a high - profile client that recently made a deal to merge with virgin america – may seem daunting for an independent agency . but mekanism , the group behind such winning campaigns as jack link’s “messin’ with sasquatch , ” trulia’s “trulihome” and major campaigns for the white house , jim beam , axe and the super bowl , has never flown an easy route to success .
mekanism ' s goal , said president - ceo jason harris , is for each of the four offices to have 50 employees that span a variety of disciplines .
the old model used to be have an outpost and clients would fly or you ' d fly to them . the new model in modern advertising is that it ' s all about collaboration and working closely with clients . it ' s much faster and iterative so you need to be in person with clients .
mekanism created the “it’s on us” brand , concept , logo and architecture . we launched with a psa that was the # 1 video on youtube with over 3 million views . celebrities and athletes like jon hamm , kerry washington , alex morgan , kevin love , joel mchale , and many others tweeted to more than 33 million followers on twitter , and reached millions more through facebook and instagram . we have created two twitter trending topics and have over 2 billion in total impressions .
is mekanism an ad agency ? jason harris : we call ourselves a creative company . but we’re sort of one part agency , one part production company . we use the name “creative company” because i think there can be some baggage associated sometimes with either of those terms . you kind of , in your mind , imagine what a typical advertising agency looks like . and you also think of production as executing someone else’s idea . we just like the handle “creative company , ” which is what we are .