linesider technologies , inc was an american-based multinational corporation started in 2005 and headquartered in danvers , massachusetts , united states .

its technology partners included emc , cisco systems , vmware and verari .

in december 2010 the company was acquired by cisco systems

linesider technologies

using a focused twitter and blog campaign , awareness was raised within the targeted vendor community for integration into linesider products . this brought several vendors to linesider for integration .
when the east bay anglers challenged linesider technologies to develop their first web site to promote their upcoming benefit for save the bay , we responded quickly with a lightweight yet functional website .
linesider markets software that enables companies to build network services and securely create and deploy cloud computing infrastructure . cisco says linesider will enhance its ability to rapidly provision network services to its clients .
linesider technologies is a leading provider of network software that enables managed service providers ( msps ) and enterprises in the financial , healthcare and government / municipal sectors to automate provisioning , management and administration of their ip network services . with a top - down approach to policy management , linesider
linesider was regularly covered in analyst reports and thought leadership bylines were secured in top networking publications .
in december 2010 , cisco completed its acquisition of privately held linesider technologies , a leading provider of network management software that helps customers build the network services necessary to securely create and deploy cloud computing infrastructure .
cisco ( nasdaq : csco ) today announced its intent to acquire privately held linesider technologies , inc . , a leading provider of network management software that helps customers build the network services necessary to securely create and deploy cloud computing infrastructure . based in danvers , mass . , linesider will enhance cisco ' s ability to rapidly provision network services .
linesider was founded in 2005 and has , according to its website , raised an undisclosed amount of capital from angel investors .
san jose , calif .  dec . 1 , 2010  cisco today announced its intent to acquire privately held linesider technologies , inc . , a leading provider of network management software that helps customers build the network services necessary to securely create and deploy cloud computing infrastructure . based in danvers , mass . , linesider will enhance cisco ' s ability to rapidly provision network services .
identified key individuals and influencers in the analyst and vendor communities that would be interested in linesider’s story and engaged with them on twitter .
what we do ~ at linesider technologies we provide modern , intelligent , dynamic , and interactive web systems . more than just a
web site
, with l . t . you can show your clients intelligent content which you can easily update when and as needed .
linesider and six other american systems technology partners are collaborating on the design and deployment of the solution . a live concept demonstration of red cell
cisco this morning said it intends to purchase linesider technologies , a privately - held network management software based out of danvers , massachusetts . financial terms of the transaction were not disclosed , and cisco said it aims to complete the acquisition in the second quarter of its fiscal year 2011 .
matt has 20 years of combined legal and operations experience in the software industry . prior to joining sequencia , matt was the coo and in - house counsel for linesider technologies , where he managed all day to day operations as well as corporate legal affairs with a primary focus on contracts , licensing and regulatory matters in support of the company’s cloud - based network management product . prior to linesider , matt was the general counsel and head of operations for pfn technologies , an early leader in policy based network management software . matt also previously was an associate with the law firm of foster , swift , collins and smith .
our team represents some of the top cloud engineers in the world , many of whom are responsible for designing and engineering one of the first network virtualization hypervisors for cloud while working for stowell at linesider technologies ( acquired by cisco ) . if you are interested in working for the next game changer in cloud , visit our jobs page .
san jose , ca - based cisco systems ( nasdaq : csco ) announced today that it plans to acquire danvers , ma - based linesider technologies , a maker of network management software for applications in cloud computing . networking giant cisco did not reveal how much it paid for linesider , but said that the startup’s technology will strengthen its services in the cloud computing space , by integrating cloud infrastructure with customers’ existing it systems . the deal is expected to close in the second quarter of cisco’s fiscal 2011 year .
point jude lures ~ one of the oldest new england fishing lure manufacturers was resurrected using new technologies and wanted an innovative web site to show their products and connect to anglers .
linesider technologies developed a cloud automation and network orchestration solution for the burgeoning cloud market . they had identified a problem with provisioning the network portion of the cloud that would impact the cost savings derived from an overall cloud solution . one of the company’s objectives was to integrate their solution into eight identified complementary vendor solutions . the challenge was to introduce the solution into a nascent and fragmented market , educate the market and influencers on the problem that linesider solved , and raise its visibility with the business development teams within the eight identified complimentary solutions .
s wirepower software and policy enforcement point edge appliances are distinguished by their ease of use , security and ability to integrate easily with legacy solutions . for more information on linesider , please visit
in addition to providing cisco with advanced technology , the acquisition of linesider will bring an industry - leading team of engineers to the company . upon the close of the acquisition , the linesider team will become part of cisco ' s nmtg . financial terms of the transaction are undisclosed . the acquisition is subject to various standard closing conditions and is expected to be complete in the second quarter of cisco ' s fiscal year 2011 .
steve ivanoski has over 20 years of financial and operational experience in the software and services industries . most recently he was the president and cfo of windstar technologies , inc . an application software company . during his time at windstar he was responsible for all operations , and was instrumental in its successful sale to thomson reuters . steve was also the cfo of linesider technologies , where he was responsible for all financial and accounting activities . prior to this steve served as cfo of oneworld software solutions , inc . , an international software services company and at kpmg , where he provided accounting and consulting services to companies ranging from development stage to public companies with greater than $ 1 billion in revenues .
in addition to providing cisco with advanced network management technology , the company says the deal would bring an experienced engineering team to the company . upon the close of the acquisition , the linesider team will become part of cisco’s nmtg .
linesider ' s software is designed to enable customers to organize their network resources into a flexible cloud infrastructure that integrates the network with customers ' existing it operational tools and processes . this network abstraction layer allows customers to provision and deploy numerous individual network components much more quickly than previously possible , dramatically reducing network operations costs and accelerating service delivery . linesider ' s unique policy - based approach automatically responds to pre - determined business scenarios and provides maximum performance across networking products and service delivery platforms . a partner - centric approach remains a cornerstone of cisco ' s strategy in the cloud computing space , and linesider ' s technology will strengthen cisco ' s ability to work with a broad community of software partners , particularly within the service management space .
cloud computing represents a significant opportunity for cisco customers to create more effective business models and increase the operating efficiency of the network ,
said jesper andersen , senior vice president of cisco ' s network management technology group ( nmtg ) .
with the acquisition of linesider , cisco will gain a key component to helping customers make this shift . linesider ' s advanced network management software integrates both physical and virtual network services with a policy - based approach and makes networks more flexible and responsive to change .
sourcefire is a leader in intelligent cybersecurity solutions . cisco and sourcefire will combine their world - class products , technologies and research teams to provide continuous and pervasive advanced threat protection across the entire attack continuum - before , during and after an attack - and from any device to any cloud .
thinksmart technologies is a software company that delivers location data analysis using wi - fi technology . together , cisco and thinksmart will enhance the wireless network by providing location intelligence and analytics to service provider and enterprise customers to know what is happening in their environments and to better engage end users .
netsolve is a leading provider of remote network and it infrastructure management services for the enterprise and service provider . netsolve remotely monitors , pro - actively diagnoses and solves a range of network and it infrastructure issues related to lan / wan as well as advanced technologies such as ip communications and security .
cognitive security is focused on taking cutting edge research in the field of network security and applying artificial intelligence techniques to detect advanced cyber threats . cognitive security ' s solution integrates a range of sophisticated software technologies to identify and analyze key it security threats through advanced behavioral analysis of real - time data .
ubiquisys is a leading provider of intelligent 3g and long - term evolution ( lte ) small - cell technologies that provide seamless connectivity across mobile heterogeneous networks for service providers . the acquisition of ubiquisys further reinforces cisco ' s commitment to service providers and strengthens its mobility expertise to deliver more intelligent mobile internet networks .
linesider is a leading provider of network management software that helps customers build the network services necessary to securely create and deploy cloud computing infrastructure . cloud computing presents a significant opportunity for cisco customers as resources and services are abstracted from underlying infrastructure . this enables new business models and increases the operating efficiency of the network .
inlet technologies is a leading provider of adaptive bit rate ( abr ) digital media processing platforms . based in raleigh , n . c . , inlet will strengthen the capabilities of cisco ' s videoscape tv platform , allowing service and content providers to deliver compelling video experiences to any device over any internet protocol ( ip ) network .
viptela provides a compelling software - defined wide area network ( sd - wan ) solution that simplifies management , increases agility and reduces costs of interconnecting dispersed enterprise networks . its network management , orchestration and overlay technologies make it easy to deploy and manage sd - wan . this cloud - first approach also aligns with cisco ' s digital network architecture ( dna ) transition to software - driven , automated networks that are more flexible , responsive and dynamic .
lightspeed ' s voice signaling technologies will enable cisco to provide solutions in both the enterprise and service provider markets as voice traffic transitions from purely circuit switched networks to integrated circuit and packet / cell switched networks . lightspeed has developed leading - edge voice protocol conversion and intelligent call control software which enables signaling to be transmitted among diverse sets of voice protocols and applications . this technology allows different phone and communications systems to work together in a seamless fashion , lowering communication costs for both businesses and consumers .
in june 1997 , cisco systems , inc . announced it has signed a definitive agreement to acquire privately held skystone systems corp . of ottawa , ontario , canada . skystone is an innovator of high - speed synchronous optical networking / synchronous digital hierarchy ( sonet / sdh ) technology . sonet / sdh is the emerging transport technology used for carrying information in very - high - capacity backbone networks , such as those operated by telecommunications carriers and large internet service providers . cisco intends to leverage skystone development efforts on new sonet / sdh transport technologies for integration within next - generation cisco products .
webex is a market leader in on - demand collaboration applications , and its network - based solution for delivering business - to - business collaboration extends cisco ' s vision for unified communications , particularly within the small to medium business ( smb ) segment . webex ' s service portfolio includes technologies and services that allow companies to engage in real - time and asynchronous data conferences over the internet as well as share web - based documents and workspaces that help improve productivity , performance and efficiency of workers in any size organization . webex ' s subscription - based services strategy has been key to its success , and cisco plans to preserve this business model going forward .
cisco , ( nasdaq : csco ) , the worldwide leader in networking that transforms how people connect , communicate and collaborate , this year celebrates 25 years of technology innovation , operational excellence and corporate social responsibility . information about cisco can be found at urltoken . for ongoing news , please go to http : / / newsroom . cisco . com .
cisco , the cisco logo , and cisco systems are registered trademarks of cisco systems , inc . in the u . s . and certain other countries . a listing of cisco ' s trademarks can be found at urltoken . all other trademarks mentioned in this document are the property of their respective owners . the use of the word partner does not imply a partnership relationship between cisco and any other company . this document is cisco public information .
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created a story that transitioned their messaging from network virtualization to cloud network automation .
developed an aggressive leadership program that included red javelin developed content including bylines , blogs , analyst relations , and twitter for amplification .
created “snackable content” for twitter to raise the interest level of eight firms with complementary solutions ( targeted list ) and to drive them to the corporate blog .
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this morning cisco announced that it is buying mindmeld for $ 125 million . founded in 2011 , mindmeld helps businesses to build conversational interfaces with cloud - based services . mindmeld , originall
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secure network management technology has been selected by american systems , a government it solutions provider and one of the top 100 employee - owned companies in the u . s . , for implementation in a developmental early warning system . called red cell , the system is designed to rapidly provide geographically precise risk alerts via sensor networks and the cellular communication infrastructure .
s policy - based , top - down design approach to network management adds a layer of ad hoc customization and security to the ubiquity and fault - tolerance of internet protocol ( ip ) infrastructure . wirepower enables secure , flexible connections to critical network nodes based on the dictates of effective event notification and command - and - control response protocols . as a result , wirepower facilitates the development of a network that is secure but sufficiently malleable and dynamic to serve the stringent demands of both preemptive alert and crisis response scenarios .
s ultimate success is directly related to the security of the system . the public trusts that the information they are receiving is accurate and that they can act upon it quickly , whether it is a snow advisory or a report of a dirty bomb ,
s wirepower security solution is scalable and easy to use , making them an ideal partner for red cell , which has the potential to connect a large number of trusted entities .
american systems was selected to develop and demonstrate their red cell solution by the institute for defense and homeland security ( idhs ) , an operating entity within the center for innovative technology ( cit ) . red cell
s primary mission is to ensure timely decision - making and response in emergency situations , including chemical , biological , radiological , nuclear and explosive ( cbrne ) events . additionally , red cell may be used as a public safety service for natural disasters and assist other public notification systems , such as the wireless priority service , government emergency telecommunications service and the enhanced emergency alert service .
the red cell concept uses a standards - based , net - centric framework to connect sensor networks to public cellular telephone users located in a specific geographical area ( cell tower footprint ) . sensors detect an abnormality from baseline data and notify appropriate first responder and command and control personnel , who are then able to take action immediately . a key focus area is the decision - making process and how to determine that the event is an actual emergency rather than a false alarm . once an emergency is declared , using sensor - derived data , a decision is made to notify civilians via the cell phone network .
s capabilities is scheduled at the fort pickett , va . , national guard facility in the summer of 2007 .
s wirepower is a software product that works on a range of hardware platforms . it intelligently interprets business policies for the customer and propagates them to the physical assets of an ip network , automating the creation and management of customer premises equipment ( cpe ) - based services , such as routing , firewall , lan / wan traffic engineering , sip and ip security .
s business goals . the wirepower policy server and management console allow a multi - site business to easily incorporate their business requirements directly into the topology of their network . managed service providers using the wirepower system can deliver managed cpe services inside the firewall that are customized to business objectives by the client through a self - service portal . this fully automated , top - down approach not only significantly improves operational efficiencies for the enterprise , but provides a self - documenting and self - maintained reference for deployed service configurations .
all policies and their deployed service configurations are kept in the wirepower policy repository . this affords the enterprise complete and comprehensive auditing and compliance , whether for sarbanes - oxley , hipaa , or other security and privacy requirements for regulated industries .
founded in 1975 , american systems is one of the largest employee - owned companies in the united states , generating 2006 revenues of approximately $ 231 million . based in the washington , dc , suburb of chantilly , va , the company provides systems engineering , technical and managed services to government and private sector customers . with approximately 1 , 500 employees in 22 office locations and more than 125 field sites , american systems is known for anticipating and responding rapidly to our customers
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july systems ( intent to acquire ) - june 19 , 2018 july systems provides an enterprise - grade engagement platform with leading features such as instant customer activation , data - driven behavioral insights , contextual rules engine and apis . the solution is a cloud - based subscription offering with global footprint and backed by end - to - end sla .
accompany - may 1 , 2018 accompany provides an ai - driven relationship intelligence platform for finding new prospects , navigating the selling process , and strengthening relationships . the acquisition of accompany will enable cisco to take collaboration to the next level with even more intelligence . accompany ' s ai technology and talent will help cisco accelerate priority areas across its collaboration portfolio , such as providing user and company profile data in webex meetings . together , cisco and accompany will continue to power the future of work in a smarter way to enhance customer experiences .
skyport systems , inc . - january 24 , 2018 skyport systems provides cloud - managed , hyper - converged systems that run and protect business - critical applications . this acquisition will enable cisco to utilize skyport’s intellectual property , seasoned software and network expertise to accelerate priority areas across multiple cisco portfolios .
urltoken - december 7 , 2017 urltoken ’s software solution analyzes cloud - deployed workloads and consumption patterns , and identifies cost - optimization strategies . the solution helps customers right - size their cloud workload instances , minimize overprovisioning , and avoid paying for resources that don’t deliver business value . with a multicloud strategy , customers need to budget , buy , and consume differently . urltoken ’s technology added to existing cisco solutions will help our customers optimize their cloud consumption to ensure optimal business value .
broadsoft is a leader in cloud calling and contact center solutions . more and more businesses expect fully featured voice and contact center solutions with the ability to deploy them on premises or in the cloud . by combining broadsoft ' s open interface and standards - based cloud voice and contact center solutions delivered via service provider partners , with cisco ' s leading meetings , hardware and services portfolio , the combined company will offer best - of - breed solutions for businesses of all sizes and deliver a full suite of collaboration capabilities to power the future of work .
perspica provides machine learning and data processing technology and expertise , which will support and accelerate the appdynamics vision . with the addition of perspica to appdynamics capabilities , customers will be able to further leverage machine learning capabilities to analyze large amounts of application - related data , in real - time and with business context , including when an application is deployed in a company’s public , private and multiple cloud environments .
springpath has developed a distributed file system purpose - built for hyperconvergence that enables server - based storage systems . the acquisition will allow cisco to continue to deliver next - generation data center innovation to its customers .
observable networks provides cloud - native network forensics security applications delivered as a service . observable networks’ technology is based on dynamic behavioral modeling of all devices on the network . observable networks’ solutions provide security analysts with the ability to gain real - time situational awareness of all users , devices and traffic on the network , whether in the data center or the cloud . together , cisco and observable networks will extend our stealthwatch solution into the cloud with highly scalable behavior analytics and comprehensive visibility .
mindmeld has pioneered the development of a unique ai platform that enables customers to build intelligent and human - like conversational interfaces for any application or device . through its proprietary machine learning ( ml ) technology , mindmeld delivers incredible accuracy to help users interact with voice and chat assistants in a more natural way . together , cisco and mindmeld can bring voice ai to meeting rooms throughout the world , where cisco ' s near - ubiquitous presence of video and telephony hardware will help increase adoption of ai technology across the workplace .
the advanced analytics team is a select group of platform analytics experts within saggezza with unique capabilities in cloud and secure platform development . this team has been responsible for developing innovative technology that powers saggezza’s internal analytics platform , which enables customers to rapidly acquire and analyze data , creating complex rules and new data visualization applications .
appdynamics ' s cloud application and business monitoring platform enables the world ' s largest companies to improve application and business performance . in this digital economy , the application is the business and applications drive business outcomes . but as things get simpler for consumers , they get more complex for companies trying to stay ahead of rising customer expectations . together appdynamics and cisco will provide customers with intelligent and actionable insights , helping them make speedy business decisions and improve business performance .
cisco is pleased to announce the acquisition of heroik labs , inc . doing business as worklife . worklife’s mission is to help teams be prepared and informed so they can run highly effective meetings . their application enables people to be more productive at work , by giving them more options to stay engaged before , during , and after meetings , from sharing agendas before the meeting , to taking notes during the meeting , and sharing those notes , as well as action items , after each meeting .
containerx is an early stage , privately held company focused on building technology to help enterprises manage , orchestrate and integrate containers across data centers . containers provide an easy , flexible way to build , test , deploy , and move applications across a variety of environments , including public clouds , private clouds and hybrid environments . today the container space is in an emerging phase with enterprises experimenting with adoption but at the same time wanting to see the level of security , manageability and interoperability they need within their it environment .
cloudlock specializes in cloud access security broker ( casb ) technology that provides enterprises with visibility and analytics around user behavior and sensitive data in cloud services , including saas , iaas and paas . the acquisition will further enhance cisco’s security portfolio and build on cisco’s security everywhere strategy , designed to provide protection from the cloud to the network to the endpoint .
synata’s technology allows users to search both on - premise and cloud - based applications simultaneously from one platform . their search technology will also work within cisco spark’s unique approach to end - to - end encryption in the cloud , which makes them a great fit for our team . like us , they prioritize cloud development that allows customers to have privacy and control of their data at all times . with synata’s search capabilities , we can take cisco spark’s existing search capabilities to the next level .
leaba is a team with a strong and successful track record of designing leading edge networking semiconductors that provide innovative solutions to address significant infrastructure challenges . this acquisition advances our innovation strategy , supports continued differentiation of cisco products and delivers on our goal to provide best - in - class solutions for our customers . by combining leaba’s semiconductor expertise with the cisco engineering team , we will accelerate our plans for cisco’s next generation product portfolio and bring new capabilities to the market faster .
cliqr provides an application - defined cloud orchestration platform to model , deploy and manage applications across bare metal , virtualized and container environments . this acquisition will help cisco customers simplify and accelerate their private , public and hybrid cloud deployments . cliqr is already integrated with a number of cisco’s data center switching and cloud solutions , including cisco’s application centric infrastructure ( aci ) and unified computing system ( ucs ) .
jasper is the industry’s leading iot service platform in terms of number of enterprises and service providers ; in fact , many of the world’s largest enterprises and service providers are using the jasper platform to scale their iot services business globally . with jasper , companies can connect any device – from cars to jet engines to implanted pacemakers – over the cellular networks of the top global service providers , and then manage connectivity of iot services through jasper’s software as a service ( saas ) platform .
acano limited provides collaboration infrastructure and conferencing software . acano ' s hardware and software includes gateways , and video and audio bridging technology that allows customers to connect video systems from multiple vendors across both cloud and hybrid environments . this acquisition will accelerate cisco ' s collaboration strategy to deliver video everywhere , providing the best collaboration experience across every endpoint , every screen , every workspace , and to every user .
1 mainstream inc . offers a cloud - based video platform designed to quickly launch live and on - demand ott video services to a variety of connected devices . 1 mainstream ' s technology complements cisco ' s new ' infinite ' suite of cloud - powered video entertainment solutions designed to help service providers , broadcasters and media companies to deliver outstanding tv experiences to multiple screens , utilizing one cloud , on any network .
lancope provides network behavior analytics , threat visibility and security intelligence to help protect companies against top cyber security threats . cisco and lancope will advance cisco ' s security everywhere strategy of providing advanced threat protection across the full attack continuum - before , during and after an attack . with lancope , cisco ' s portfolio of security solutions adds an additional capability of network behavior analytics that extends protection further into the network .
parstream provides an analytics database that allows companies to analyze large amounts of data and store it in near real time anywhere in the network . this acquisition complements cisco ' s current data and analytics portfolio , improving our ability to provide analytics at the edge of the network , where data is increasingly being generated and in huge volume .
portcullis computer security , ltd . is a privately held uk - based consultancy that provides cybersecurity services to enterprise clients and the government sector . portcullis™ range of security consulting services includes assessments to identify vulnerabilities , forensic testing , first responder training to prepare for attacks , policy review and creation , security awareness training , and overall security posture audits . together , cisco and portcullis will provide strategic guidance to our clients to help them with their most difficult security challenges .
pawaa provides secure on - premise and cloud - based file sharing software . as organizations evolve and look at new ways to improve their business agility , their business processes need to be connected and automated . cisco ' s automation platforms such as service exchange platform and servicegrid are key to enabling this evolution by providing highly secure policy - based data flow between business systems and people . cisco is acquiring pawaa to rapidly accelerate the data transfer capabilities of these platforms .
maintenancenet provides a cloud - based software platform that uses data analytics and automation to manage and scale attach and renewals of recurring customer contracts . cisco and maintenancenet have worked together to offer cisco distribution and reseller partners a simple and automated way to improve service renewals and identify uncovered product opportunities .
opendns provides advanced threat protection for any device , anywhere , anytime . the acquisition will boost cisco ' s security everywhere approach by adding broad visibility and threat intelligence from the opendns cloud delivered platform .
piston ' s distributed systems engineering and openstack talent will further enhance our capabilities around cloud automation , availability , and scale . the acquisition of piston will complement our intercloud strategy by bringing additional operational experience on the underlying infrastructure that powers cisco openstack private cloud . additionally , piston ' s deep knowledge of distributed systems and automated deployment will help further enhance our delivery capabilities for customers and partners .
tropo provides a cloud api platform that makes it simple for customers and developers to embed real - time communications within their applications . helping people connect , engage and innovate on any device , cisco and tropo will provide a collaboration platform - as - a - service , which allows our customers and developers to create and sell new communications services with minimal development effort .
embrane is a provider of a lifecycle management platform for application - centric network services . together with cisco ' s engineering expertise , the embrane team will help to expand our strategy of offering freedom of choice to our customers through the nexus product portfolio and enhance the capabilities of application centric infrastructure ( aci ) .
neohapsis is a security advisory company providing services to address customers ' evolving information security , risk management , and compliance challenges . neohapsis provides risk management , compliance , cloud , application , mobile , and infrastructure security solutions to fortune 500 customers . together , cisco , neohapsis and our partner ecosystem will deliver comprehensive services to help our customers build the security capabilities required to remain secure and competitive in today ' s markets .
memoir systems develops semiconductor memory intellectual property ( ip ) and tools that enable asic vendors to build programmable network switches with increasing speeds . this acquisition will enable the proliferation of affordable , fast memory for existing cisco switch asics and will help advance cisco ' s asic innovations necessary to meet next - generation it requirements .
metacloud deploys and operates private clouds for global organizations with a unique openstack - as - a - service model that delivers and remotely operates production - ready private clouds in a customer ' s data center . metacloud ' s openstack - based cloud platform will accelerate cisco ' s strategy to build the world ' s largest global intercloud , a network of clouds , together with key partners to address customer requirements for a globally distributed , highly secure cloud platform capable of meeting the robust demands of the internet of everything .
assemblage offers real - time collaboration apps for shared whiteboarding , presentation broadcasting and screensharing . users are able to collaborate simply via their browser with one - click , instantly accessing collaboration apps delivered via the cloud . assemblage ' s technology also integrates with popular third party cloud services and supports 40 different file types to enable quick and efficient collaboration .
tail - f systems is a leader in multi - vendor network service orchestration solutions for traditional and virtualized networks . tail - f ' s products help service providers and enterprise it organizations easily and cost - effectively implement applications , network services and solutions across networking devices . headquartered in stockholm , sweden , tail - f ' s technology also helps reduce the time - to - market for network equipment vendors building equipment for agile , software - programmable networks .
threatgrid offers dynamic malware analysis and threat intelligence technology , both on - premise and in the cloud . this helps organizations and security teams defend proactively against and quickly respond to advanced cyber attacks and malware outbreaks . the acquisition of threatgrid and its team of security innovators strengthen cisco ' s security strategy to deliver intelligent and comprehensive cybersecurity for the real world .
collaborate ' s skilled team of cloud and mobile software developers has created a mobile collaboration application that provides unified document sharing , task management and team communication capabilities , enabling today ' s mobile workforce to collaborate with team members on projects . workers can instantly create virtual collaboration rooms where they can chat and share documents , notes , photos and videos .
whiptail is a leader in high performance , scalable solid state memory systems that enable organizations to simplify data center and virtualized environments and process more data in less time . whiptail will strengthen cisco ' s unified computing system ( ucs ) strategy and enhance application performance by integrating scalable solid state memory into the ucs ' s fabric computing architecture .
composite software is a market leader in data virtualization software and services . composite provides software technology that connects many types of data from across the network and makes it appear as if it ' s in one place . composite ' s software integrates traditional and new data sources including cloud and big data , into a simplified consolidated view . this simplified and optimized logical view of data enables organizations to make better , more informed decisions in real time .
joulex is a leader in enterprise it energy management for network - attached and data center assets . joulex complements cisco ' s existing services portfolio by using the capabilities of the network to gain visibility into and control energy usage across global it environments .
solvedirect provides innovative , cloud - delivered services management integration software and services . solvedirect ' s cloud - based solutions offer enterprises and service providers a flexible way to integrate with service partners , and automate sharing of processes , data , and workflows in real - time by eliminating manual practices and bottlenecks , driving significant operational efficiencies . solvedirect ' s capabilities will enable cisco to extend our portfolio of smart and connected it services to our global ecosystem of customers , partners and resellers .
intucell provides advanced self - optimizing network ( son ) software , which enables mobile carriers to plan , configure , manage , optimize and heal cellular networks automatically , according to real - time changing network demands . the acquisition of intucell enhances cisco ' s commitment to global service providers by adding a critical network intelligence layer to manage and optimize spectrum , coverage and capacity , and ultimately the quality of the mobile experience .
broadhop is a provider of next - generation policy control and service management technology for carrier networks worldwide . broadhop ' s widely deployed policy control solutions for mobile and fixed networks will be integrated into cisco ' s service provider mobility group to provide service providers the flexibility to control , monetize and personalize the types of service they choose , on any network .
cariden is a supplier of network planning , design and traffic management solutions for telecommunications service providers . with global service providers converging their internet protocol ( ip ) and optical networks to address exploding internet and mobile traffic growth and complex traffic patterns , cisco ' s acquisition of cariden will allow providers to enhance the visibility , programmability and efficiency of their converged networks , while improving service velocity .
meraki is a leader in cloud networking , offering midmarket customers easy - to - deploy on - premise networking solutions that can be centrally managed from the cloud . the acquisition of meraki complements and expands cisco ' s strategy to offer more software - centric solutions to simplify network management , help customers empower mobile workforces , and generate new revenue opportunities for partners .
cloupia is a software company that automates converged data center infrastructure - allowing enterprises and service providers to speed the deployment and configuration of physical and virtual infrastructure from a single management console . together , cisco and cloupia will extend the converged management benefits of the cisco unified computing system ( ucs ) manager and ucs central beyond compute to include server , network , storage , and virtualization functions , simplifying the it administrator ' s operations and improving overall reliability in system deployment .
vcider has expertise in the development of virtual network overlay technology for secure data center infrastructure . vcider will be integrated into cisco ' s cloud computing organization and will play an important role in the cisco open network environment ( one ) strategy , particularly in support of openstack .
virtuata provides innovative capabilities for securing virtual machine level information in data centers and cloud environments . together , cisco and virtuata will enable consistent and enhanced security for virtual machines allowing customers to accelerate the deployment of multi - tenant , multi - hypervisor cloud infrastructures .
truviso provides scalable , real - time network data analysis and reporting software . together , cisco and truviso will provide instant access and visibility into network use and services to help increase operational efficiencies and drive new revenue streams for customers .
clearaccess provides tr - 069 - based software to service providers for the provisioning and management of residential and mobile devices . this acquisition includes clearaccess ' software business and talent . cisco and clearaccess ' combined network management and software capabilities will enable service providers to better deliver , manage and monetize their services , while helping to improve operational efficiencies and customer experiences .
nds is a leading provider of video software and content security solutions that enable service providers and media companies to securely deliver and monetize new video entertainment experiences . nds uses the combination of a software platform and services to create differentiated video offerings for service providers that enable subscribers to intuitively view , search and navigate digital content anytime , anywhere and on any device . the acquisition of nds will complement and accelerate the delivery of videoscape , cisco ' s comprehensive platform that enables service providers and media companies to deliver next - generation entertainment experiences .
lightwire develops advanced optical interconnect technology for high - speed networking applications . the acquisition will allow cisco to deliver cost - effective , high - speed networks with the next generation of optical connectivity , allowing service provider and data center customers to meet the growing demands of video , data , voice , mobility and cloud services .
bni video supplies service providers with two major video products that offer video back - office and content delivery network ( cdn ) analytic capabilities . the acquisition will advance the capabilities of cisco ' s videoscape tv platform , which allows service providers to deliver compelling video experiences to any device over any internet protocol ( ip ) network .
versly integrates collaboration capabilities via a plug - in into microsoft office applications , simplifying the way people work by enabling more effective collaboration around content in documents , spreadsheets , presentations and email . versly ' s software will be integrated into a variety of cisco ' s collaboration offerings including cisco quad , cisco jabber and cisco webex .
axioss software suite is a fulfillment platform that strengthens the cisco service provider management offering by automating ordering and fulfillment . the software will provide management capabilities for network services across cisco ' s five company priorities , and itwill enhance cisco prime , which enables service providers to better manage their networks and network services . by integrating service management and fulfillment capabilities into cisco prime , cisco continues to demonstrate its commitment to innovate around the convergence of services and networks .
newscale is a leading provider of software that delivers a service catalog and self - service portal for it organizations to select and quickly deploy cloud services within their businesses . based in san mateo , calif . , newscale allows commercial and enterprise customers to initiate the provisioning of their own systems and infrastructure on an as - needed basis .
pari networks is a leading provider of network configuration and change management ( nccm ) and compliance management solutions that will complement cisco ' s smart service capabilities . based in milpitas , calif . , with part of its employee base in hyderabad , india , pari networks ' technology will integrate into cisco ' s smart services and help accelerate the ability of cisco and its partners to manage the health and stability of customer networks through proactive , personalized services .
listed in hong kong with major operations in china , dvn is a market and technology leader in digital cable solutions in china and shares cisco ' s vision of a high - performance , scalable and services - rich cable interactive platform extending into every home .
scansafe is a market leader of software - as - a - service ( saas ) web security solutions for organizations ranging from global enterprises to small businesses . by acquiring scansafe , cisco is building on its successful acquisition of leading on - premise content security provider ironport .
subject to close . starent networks is a leading supplier of ip - based mobile infrastructure solutions targeting mobile and converged carriers . the mobile internet is at an inflection point as ip - enabled smartphones and other connected mobile devices gain rapid acceptance . service providers have been actively investing in this market as global mobile data traffic is expected to more than double every year through 2013 , according to the cisco visual networking index .
subject to close . tandberg , based in oslo , norway , and new york , is a global leader in video communications , including a broad range of world - class video endpoint and network infrastructure solutions with intercompany and multi - vendor interoperability . with this proposed acquisition , cisco will expand its collaboration portfolio to offer more solutions to a greater number of customers , further accelerating market adoption globally .
tidal software is the creator of intelligent application management and automation solutions that will advance cisco ' s data center strategy by enhancing product and service delivery offerings . tidal software ' s intelligent solutions will bolster cisco ' s data center strategy by providing timely , accurate and cost - efficient management and automation of application performance across entire business operations , from the server through the network to the desktop .
pure digital , creator of the best - selling flip video brand , is a pioneer in developing consumer - friendly video solutions with mass - market appeal .
the acquisition of pure digital is key to cisco ' s strategy to expand our momentum in the media - enabled home and to capture the consumer market transition to visual networking ,
said ned hooper , svp of cisco ' s corporate development and consumer groups .
richards - zeta building intelligence , inc . is a leading provider of intelligent middleware technology that enables businesses to integrate building infrastructure and information technology ( it ) applications over a common internet protocol ( ip ) network , resulting in improved efficiencies , greater energy savings and a reduced carbon footprint .


bellroy is a company that designs thin wallets ; it was founded in 2010 in melbourne , australia by designers hadrien monloup and andrew fallshaw , after receiving funding from fallshaw 's startup investment group investling .

the name " bellroy " derives from the towns of bells beach and fitzroy , where the company was started .

as of august 2016 , bellroy had about 70 plus employees .

and sold eleven styles of wallets at retailers in 120 countries .

bellroy wallets typically feature 3 types of leather : naked leathers for character , dressed leathers for a lasting finish and all-weather leathers for tough conditions .

bellroy

fallshaw says bellroy also tailored its japanese web content to appeal to a local audience .
i tried two different styles of bellroy carry products : the elements phone pocket and the travel wallet .
bellroy ' s nude approach results in wallets made of almost nothing but vegetable - tanned leather and thread .
your favorite bellroy wallets have been given a fun new color mash - up . shop the range here : |
bellroy was co - founded in 2009 by andrew fallshaw , a serial entrepreneur out of the fallshaw wheels & castors founding family .
like blundstone , bellroy has enjoyed international success . according to the business ' s co - founder , andy fallshaw , it sells into at least 130 countries each month . bellroy has found a strong market in italy , the spiritual home of leather accessory making .
bellroy is a melbourne - based business that was founded in 2010 with the core objective of slimming down and simplifying the male wallet .
“we never stop trying to get every detail better . if a customer has put enough faith in us to buy a bellroy product , we feel a genuine sense of responsibility to give them a great experience . ” - bellroy co - founder and ceo andy fallshaw . . . .
the first thing i wanted to do was test of course , whether bellroy products actually do slim down what you carry as much as they claim .
the latter are required in part for carryology , a “carry culture
online community that fallshaw says “would never have been created if accountants were running bellroy
.
to solve this problem , the team from bellroy has set on a mission to slim down the way you carry your everyday essentials , by making it functional yet elegant .
a feature stitch on some bellroy wallets recently failed , but fallshaw says as long as a genuine “no questions asked
replacement policy is in place , customers will be forgiving .
fallshaw won’t reveal bellroy revenue , but with 50 employees , he claims headcount is running at “about half to one - third of what a company our size should be
.
bellroy puts its heart , soul and countless design hours into helping the world carry with greater simplicity and ease . every piece has been deeply considered to help you get the best of life’s little moments .
it was a big year at bellroy . we might be wiping the sweat from our brow , but we can ' t wipe the smiles from our faces . here are some highlights . enjoy ! urltoken
one of investling’s businesses is bellroy , a wallet designer , although for its first 12 months , bellroy was all about bags . “we developed branding , an approach , we were most of the way through the product when as a group the senior crew all of a sudden realised that the wallet market was much more open to innovation ,
he said . “it would be easier to . . . get noticed .
bellroy’s founders travelled to the world’s leatherworking hub in south - east india , working with suppliers to adapt machinery so that it could shape and control leather for wallets in a way that eliminated the need for extra supportive materials .
nevertheless , fallshaw says he is struggling to find enough “world - class people
to join bellroy – whose second office is near victoria’s bells beach – with software engineers , product designers and digital / graphic designers in particular demand .
ten years is a long time . being part of a fast - growing startup , you learn to plan well but have flexible plans . i hope to continue to learn and be part of the incredible adventure that is bellroy and carryology .
the family of engineers behind bellroy has adapted a manufacturing philosophy originally used on wheels and castors to produce a wallet that’s shrunk with the times , is now sold in 120 countries and has the start - up seeking more engineers to support its sales growth .
andrew fallshaw , co - founder of bellroy , says : ‘we deliberately make lots of mistakes . about a 50 per cent failure rate is the fastest way to find information , so if we fail constantly in small cheap ways , our successes should be bigger . ’
for us , and all those who’ve held one , we think you’ll notice the smile . this wallet just feels great in your hand . the leather , the details , there’s an elegance to it that we’re incredibly proud of , “ said bellroy’s design team .
you can get weighed down by baggage , bulk , stuff . it can slow you down and narrow your view . but it doesn ' t need to be that way . bellroy products are designed to make your life easier , smarter and more seamless . see how . . .
close friends , andrew fallshaw and hadrien monloup founded the company in melbourne australia . with offices in bells beach and fitzroy , the brand bellroy was born . the brand now sells in over 500 retailers in over 100 countries . since first starting , the offering has expanded from 5 to 11 styles .
what i like about bellroy is their purpose driven approach to product design . the purpose to make wallets that are slim , yet functional enough to carry everything you need , while making you look and feel good . it may sound common , but many brands have lost the artisanal trait of designing with the consumer in mind .
bellroy has three categories of wallets : everyday , travel and elements . as the names suggest , ‘everyday’ products are designed to be carried day to day as you normally carry a wallet ; ‘travel’ products are for the times you are travelling by land , sea or air and ‘elements’ are for those times when you may encounter rain or even snow .
in the early 2000s , as slim tailoring became popular , bulky wallets couldn’t hide anymore . so , a team of designers and creatives ( who also happened to be friends ) sat around a kitchen table in bells beach , australia , to design a slim wallet with fewer layers of leather and better card positioning . the release of this product in 2010 signaled the birth of bellroy ; we’ve come a fair way since then…
we have built a great , fast - growing wallet brand and business . now we are working really hard on the bellroy of tomorrow . and that will include some very interesting products . one example is that we ' re expanding our outdoor offerings , which we call our elements range . we found that the thing most people want to protect is their phone . so our elements phone pocket is getting sized up to accommodate phones of similar sizes to the iphone 6 and 6 plus .
its history dates back in the early 2000s , when a team of friends ( who just so happened to be designers and creatives ) came together to design a slim wallet to suit the slim tailoring trend - one with fewer layers of leather and better card positioning . the release of this product in 2010 signaled the birth of bellroy . now , seven years later , their range has moved beyond pockets and includes pieces for your tech , work and more – right down to your keys .
when you are part of a fast - growing business , a week is like a year in a normal job . we operate bellroy using an agile approach , which means if we need to change something , we change it quickly and effectively . sometimes this gets hard , and it ' s often uncomfortable as you search for the best way , rather than the easiest way . i ' ve learned during these times to stay focused , stay flexible and remember that everything is a draft . don ' t aim for perfection , but get the product out there sooner , so we can have the most up - to - date feedback from the market .
our mission is : promote better ways to carry . use business as a force for good . help the world , and our crew , flourish .
but that ' s easier to think of through our mantra , which is better ways . if there is a better way to do something , then we should do it . we are relentlessly hunting for better ways to create better products and pretty much everything around it .
i originally wanted to be a graphic designer , but i was convinced that it was a saturated market in the ' 90s . so i went completely the other direction and studied medical biology for a couple of years . one day , my curiosity pushed me to go and visit a new design school that had opened around the corner from where i was living at the time . i came out of it so inspired that i couldn ' t stop talking about it to friends and family . i went again and again to look at the projects displayed on the walls . i became obsessed with the idea that this is what i wanted to do .
my first design job was as a junior designer in a small design agency in paris , designing perfume bottles . but my first full - time job was at rip curl europe , designing watches and bags .
in bags , it ' s dana gleason . i ' ve been following dana ' s work beginning with dana design packs all the way until his current work at mystery ranch . his approach to pattern - making and material is very interesting and innovative . the tri - zip opening , for example—what a great idea !
cote & ciel is another of my favorite bag brands in urban / office styling . their pattern - making approach and styling is impressive . also , arc ' teryx for outdoor packs .
we have an open - plan office space , right by bells beach . we also have an office in fitzroy , a vibrant inner - city suburb in melbourne . so we have the best of both worlds , really ! our spaces are primarily designed to generate ideas and interaction between people , so there ' s generally a nice hum .
pen and paper , a good coffee , music . . . and my cintiq 15 - inch hd .
having the chance to create purposeful work . being part of a brand i love and am proud to share . being part of a culture that is impacting our customers , our staff and our suppliers . it is an ecosystem of collaboration and sharing , and we are building it each day . it ' s more than our products ; it is our way of thinking about products and brand .
procrastination is a sign of fatigue or boredom for me . so i try to give my mind some space . if i feel i am drifting to la - la land , i try to at least get something out of it . so i use pinterest and various blogs like 99u or seth godin ' s blog for new ways to think , get inspired and stimulate my mind . i don ' t think it ' s good to try to work at full capacity all the time . i ' d like to think that to do good work you need to have some fun , too .
define what matters or what will have the biggest impact for your project and just do that . the rest will come after . it is actually harder than it sounds . you need a great feedback loop , and you need to be sure that you don ' t try to resolve everything yourself and don ' t take anything personally .
a deep desire to make something better , rather than making something original or perfect . the best designers do this by focusing more on the job to be done , rather than on proving that they are a good designer . and they learn that there is a difference between a naïve
simple
and a highly resolved
simple .
the later one is much harder to achieve .
for me , i get uncomfortable when the image of the star designer is overcoming the actual work . most great design in this world has been made possible by a group , not by a single person . that is why a brand is so interesting . it represents a group of talented , hard - working , problem - solving people . and that is what creates a desire to participate , to be part of a community . we should remember that designers are part of a bigger picture—a very important part , but not the only one .
the elements travel wallet has a passport slot and includes a micro travel pen .
i don ' t have a very possessive personality . but i have my dad ' s design work from his career as an opera set designer . this not only has sentimental value , but i have to say that the care , the details and the love that flows through his work is so inspiring . it reminds me how important it is to care about making great products in our constant over - producing world . we must care .
there is a shift in products that are connecting work and play . before , there was a very strong distinction between urban , fashion and outdoor products . now we shift from activities faster and we need products that can adapt easily . we are more than what we do at work ; we are not just climbers or cyclists . we can be all of these and more . so how can one thing reflect our active life , without feeling like it is out of place in the other world ? products that improve our user experience between work and play are very interesting to me .
i love soft - goods design . so i ' d love at the right time to go back and design bags again . there is so much to be done . even though we can see interesting bags like cote & ciel ' s isar , a massive part of the bag market is still very much a variation of the same theme . i ' d like to work on the smartphone of bags , i guess . originally , phones were used just make calls ; now there ' s an app for pretty much anything . i just wonder what a bag that can do that looks like ?
anyone with low ego and those that have big dreams and have found ways to realize them . they tend look at the world differently . the title or trade is not as important . hard - thinking , life - loving , achiever - type people are my kind of people .
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mason currey is a former core77 editor and the author of daily rituals : how artists work . previously , he was the executive editor of print and the managing editor of metropolis . his freelance writing has appeared in the new york times and slate , among other publications . he lives in los angeles .
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“we’ve reinvented the wheel ,
declares that company’s slogan , and fallshaw claims he and co - founder hadrien monloup have their product , with wallets that eliminate the woven plastic and cardboard reinforcements that bulk up most traditional designs .
the pair had worked together at the equipment division of rip curl , and noticed that leather crafting techniques used in footwear and bags had not been applied to wallets before .
“the wallet was the most broken of all carried items , so that’s where we started ,
fallshaw says .
“wallets were expanding into early last decade with the boom in shopper loyalty cards , now that’s all moving on to smartphones . unfortunately leather only stretches , it doesn’t go the other way . guys are walking around with big lumps in their pockets and there’s no need for it .
adhering to the lean manufacturing principles employed at fallshaw’s western sydney wheel and castor factory , fallshaw says all of the products get a minor update every month or two , often on a binary - tested basis .
“we deliberately make lots of mistakes . about a 50 per cent failure rate is the fastest way to find information , so if we fail constantly in small cheap ways , our successes should be bigger .
the reason for this is extensive outsourcing , with two third - party logistics firms handling all order fulfilment .
the site advances fallshaw’s theory that greater mobility leads to more travel , and more travel leads to greater harmony between nations .
i cover tech and startups that work between the u . s . and china
over time our wallets can really start to bulge , to the point it becomes unattractive , dysfunctional and even a little embarrassing . credit cards , loyalty cards , travel cards , cash , and coins , receipts all tend to get shoved in . when a wallet is not designed to withstand the pressure , it will lose its shape and style .
all the products are made from leather and come in a range of earthy and natural toned colors . the case designs are indeed elegant and sophisticated and are suitable for men who like to be both practical and stylish .
the designs are rigorously tested and made to a standard , which they guarantee for up to three years . it’s uncommon for a wallet brand to offer that kind of warranty .
i tried the elements phone pocket for a couple of weeks for everyday use . it carried my phone , cards and cash . i found that although it was convenient to carry everything in one , the need to constantly unzip the travel case made it a little inconvenient . especially when i needed to take out a public transport card , it actually slowed me down .
i believe that , if the case was being used in harsh weather conditions or simply when cycling or at the beach , it would do exactly what i needed as a water resistant case . it would offer security , safety and compactness . another thing to adore about the wallet is the smell of the leather . sometimes i just lifted it up to my nose for a whiff .
the passport travel case is beautifully designed . it holds everything you need when going through an airport and even when you arrive at your destination and want to keep your passport on you . i especially like the small pen that is included to fill in all those forms and the extra spaces for hidden cards and a sim card .
the new carry out is the latest release in their everyday range . it can zip up your life into a single wallet , fitting almost all global currencies and passports . the style can also fit most smartphones – including the iphone 6 + and size equivalents like the galaxy note . the removable sleeve inside doubles as a fully functional wallet , when you want to head out with just the essentials on hand .
strong international sales is the dream for many brands . but it can be a marketing headache if the brand means different things in different places .
blundstone ceo steve gunn has faced this problem over the past three years as the company ' s international sales have trebled .
while the boot maker has experienced significant sales growth in scandinavia , canada , italy , germany , israel , britain and the us – while also opening up new markets in eastern europe , china , chile and mongolia – its positioning in these markets is very different .
like australia , in canada blundstone is considered to be a work wear brand . but throughout western europe and the us the brand has struck a chord with a young , creative , urban crowd .
in europe blundstones are a quite a colourful affair with boots featuring bright reds , blues , yellows and greens . in italy the company ' s newest boot the scrambler 800 – a collaboration with world - renowned motorcycle brand ducati – was unveiled at pitti uomo , a major men ' s fashion show in florence , italy .
in the us , the original blundstone boot is available at fashionable retailers like steve alan and j crew . this year the brand was the official sponsor of the sundance film festival in salt lake city .
the main change to the blundstone brand happened in 2010 , when the company decided to take steps to make sure there were fewer restrictions around its international and domestic marketing .
gunn says that in germany , australiana was used to market the company . he wanted to move away from that because it limited the brand .
we see ourselves as being an international brand that just happens to be headquartered and designed in tasmania , and we ' re now using tasmania more in our messaging both here as well as overseas , rather than [ a more generic image of ] australia , because it softens the brand ,
he says .
as a result of blundstone ' s move to consolidate and urbanise the brand ' s positioning it has started selling some of its more urban style boots in australia . this means the days of ' blunnies ' simply being a pair of hard - wearing work boots might be numbered .
while blundstone has succeeded in marketing its products to far - flung corners of the globe , the time frames in which it developed new markets are in stark contrast to another , much younger , australian company that found itself reaching offshore on only its second day in business .
while the business has benefited from an online sales strategy from day one , like blundstone it has allowed plenty of room for its products to develop organically in different markets .
in the us and australia and many other countries , you say just don ' t put coins in a wallet and everyone says , ' yeah ok , that ' s cool , '
fallshaw says .
whereas in japan they don ' t accept this as their coins have a greater value , and because there ' s less acceptance of credit cards many of their transactions involve coins .
and so when we launched our wallets [ in japan ] there was only one wallet that took coins and then we had to find subtle ways to give functionality to wallets before the japanese would really start to buy them .
while the ' placeless - ness ' of cyberspace can often give marketers the impression that going online is the elixir to dealing with regional and cultural differences , peter guenther , a lecturer in marketing at melbourne ' s rmit university , said this was a flawed approach . people in different countries will often value different things about a product .
even if it appears there is not much difference between markets , businesses should always test and take an analytic approach ,
he says .
if you want to do it right , you ' ll probably end up with very different versions of your website and very different versions of your selling proposition .
food for thought for the many businesses presently building their business internationally with e - commerce strategies .
local start - up entrepreneurs will argue that australian businesses need to talk about , accept and encourage failure if they are to prosper , at an event as part of sydney’s vivid ideas festival this week .
“the most important thing we’ve learnt is the principle of fast failure ,
the co - founder of online job marketplace for creative professionals the loop , pip jamieson , said .
ms jamieson , with her co - founder matt fayle , will tell the audience of failcon about “the highs and lows
of starting their business . an early “rookie mistake
included structuring the business as a trust , instead of an incorporated entity . when the two took on equity investors , they had to go through a “painful restructure
, which cost in the “tens of thousands
.
the loop has embraced the idea of “fast failure
when adding new features to the website . “in the early days , for the features that we’d come up with , we’d spend a couple of months building them and then launch them ,
she said . “some were hugely successful and some our users didn’t use at all . now we launch very basic versions and if anyone is bothered to use them , then we build them out . it’s about learning as we go .
an early website feature the pair thought was “a genius idea
allowed users of the loop to showcase their 10 favourite creatives on the website . “it never got used ,
she said .
andy fallshaw is similarly a fan of the “fail small and often rather than big and infrequently
model . the co - founder of start - up investment group investling said he tries to foster a “culture of experimentation
and revealed he does not pay his staff bonuses . “by taking out performance and kpis [ key performance indicators ] , it leaves managers freer to try things ,
he said .
the new direction “feels like it’s working
and might not have been taken if the company was uptight about failure , mr fallshaw said .
in addition to embracing failure within business , mr fallshaw wants to widen the debate . “most businesses fail ,
he said . “people just don’t understand that because they continue to hear the success stories .
mr fallshaw said if there was more discussion of failure , aspiring entrepreneurs might hold back or refine their ideas before launching to the market . “through a series of our businesses , we’ve pulled back to [ identify ] what sort of ingredient is needed for us to increase our [ levels of success ] ,
he said . “i want to talk more openly about it [ failure ] . [ entrepreneurs should ] fail in smaller ways rather than putting your whole life savings into something that goes wrong . that sort of failure is really brutal .
mick liubinskas has given himself the role to capture “all of the energy [ from failcon ] and turn it into something ongoing ,
he said .
“i’m trying to put action points down and ask ‘what happens tomorrow ? ’ that’s really important to me that we don’t just talk about it .
the co - founder of technology incubator pollenizer , with phil morle , mr liubinskas said failure was beginning to be embraced by the local start - up community , but needed wider recognition . “it’s about challenging the core culture of australia . it’s easy to do it when you are with your peers , but it’s harder to do it with the government and the media .
failure was not encouraged in australia , as it was in silicon valley , he said . “a lot of it comes from the sense that ‘life in australia is pretty good so why be ambitious ? why try and take the risk of possibly failing ? ’
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we recognized pretty early on that we could use business as a force for good . so , as a certified b corp , we constantly pursue better ways to source our leathers , reduce our impact on the environment and make sure our products last as long as possible .
our range has moved beyond pockets and includes pieces for your tech , work and more – right down to your keys . because as long as there are things to carry , we want to find better ways to carry them .
we ' re at home in both bells beach and fitzroy . bells is surrounded by world - class surf and marks the beginning of the great ocean road . fitzroy is melbourne ' s creative hub , overflowing with incredible art , brands and bars . we love moving between these different worlds - the city and the sea , our inspiration and nature .
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considered carry goods for the best of life ' s little moments . check out our new bag range here :
our latest brand campaign is the most ambitious and vibrant thing our creative team has ever created . today’s journal takes you inside that creative process . take a look here : |
in true pitti uomo spirit we’ve shown up with a fresh new look and our latest styles . we’re on the ground in florence right now . find us at stand 13 of i play , padiglione cavaniglia . @ pitti _ immagine urltoken
we’ve ‘popped up’ in san diego’s moniker general , and our range has never looked as good as it does in the bright socal sun . come and say hi . moniker general , north end of liberty station , before june 15th . urltoken
our made for google collection is expanding to include our best selling phone case ! your pixel 2 and 2 xl can now live harmoniously with your most - used cards in the phone case 3 card . find out more here : |
striding into the office , at a meeting , traveling business class . these are the moments to put your most professional self forward . your most composed self . the laptop brief is the bag to help you be just that : |
we can learn a lot about someone from the material objects they rely on . for locksmith aaron smith , his tools hold a history ( and some secrets ) like few others . read the full story on our journal : |
when you ask someone if they own a tote , they probably cast their mind to the cotton canvas thing they got free and full of leaflets at an event . but the tote is more than capable of holding its own . the tokyo tote is here : |
we’ve all been there . one minute you ' re innocently deciding to reach for your pen , charger , earbuds or shopping list . next minute , you ' re swimming around the depths of your bag without a life vest . our pouches will save you from that nasty looking tangle :
to celebrate the best in short films shot on phones ( that’s right – phones ! ) – including $ 15k in amazing prizes to you , our favorite film buffs . watch , vote and win here : |
new colors are coming soon ! see them first . ( right now . ) . . . our bags are being released in full color . hit the link to sign up for an exclusive preview : |
there are certain items that you carry to make your day easier . our pouches are here to help you gather your daily essentials , organize them and keep them right where you need them . because they’re too important to be anywhere else . find out more here : |
love bringing creativity and mobility together as much as we do . so when they invited us to be part of their 2018 film festival we couldn’t wait to jump onboard . there ' s plenty of opportunity for you to get involved too : |
podcast . our head of staff flourishing , charlie simson , joined host mike davis to talk workplace wellness , motivation , failure , peak performance , and a whole lot in between . …
all dressed up and ready for @ pittiuomo in florence . how do we look ? we’d love for you to drop in and say ciao . # pittiuomo urltoken
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rushfaster is here for creative pros to carry , build & hack life better .
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