instart logic is a cloud services company primarily focused on web site and application speed and performance .

the company is headquartered in palo alto , california .

instart logic is a direct competitor to akamai technologies .

instart logic

instart logic ' s prospects and customers running on aws now have full confidence integrating instart l . . .
owler has collected 15 screenshots of instart logic ' s website since may 2014 . the latest instart logic website design screenshot was captured in dec 2017 .
instart logic ' s founder & ceo , manav ratan mital , currently has an approval rating of 67 % . instart logic ' s primary competitors are
instart logic currently has 966 fans on facebook . as of december 2014 instart logic had 855 fans . that ' s a 12 percent increase in 4 years
instart logic has joined the uk association for online publishing ( aop ) . the move bolsters instart lo . . .
instart logic currently has 1 , 090 followers on twitter . as of september 2013 instart logic had 183 followers . that ' s a 495 percent increase in 4 years
keycdn is a top competitor of instart logic . keycdn is a private company that was founded in wintethur , zurich in 2012 . like instart logic , keycdn also competes in the it services industry . keycdn has 209 more employees vs . instart logic .
since instart logic was founded in 2010 , it has participated in 6 rounds of funding . in total instart logic has raised $ 170 . 0m . instart logic ' s last funding round was on nov 2017 for a total of $ 30 . 0m
transactions are available from the filing history of the overseas company instart logic , inc .
instart logic - instart logic is the world ' s first endpoint - aware application delivery solution that makes applications fast , secure , and easy to operate . | startup ranking
instart logic is a provider of content delivery network solutions for developers , startups and agencies to accelerate their applications . instart logic is headquartered in palo alto , california . manav ratan mital is the founder & ceo of instart logic . instart logic has received funding from investors such as andreessen horowitz , kleiner perkins caufield & byers , and stanford - startupx fund . instart logic ' s main competitors are cdnify , keycdn and cdn77 . as of june 2018 , instart logic has 966 fans on facebook and 1 . 1k followers on twitter .
mobile web apps are slow . instart logic now has $ 26m to try and change that
instart logic offers three primary value propositions : convenience , performance , and brand / status .
instart logic , inc . uk branch - filing history ( free information from companies house )
mobile web apps are slow . instart logic now has $ 26m to try and change that | venturebeat
instart logic , a company revolutionizing cloud , web and mobile application performance , consumer expe . . .
instart logic , a company revolutionizing cloud application performance , experience , and security , has . . .
instart logic ' s new application delivery platform can automatesa website or other application and opt . . .
oracle cloud platform customers can use instart logic ' s endpoint - aware application delivery solution . . .
instart logic is the world’s first endpoint - aware application delivery solution that makes websites and applications fast , secure , and easy to operate . instart logic’s platform combines machine learning , virtualization , and open apis with a content delivery network ( cdn ) for global delivery . using instart logic , organizations like kate
separately today , instart logic announced accelerated business momentum in fy17 , which ended january 31st , 2017 .
glassdoor has 150 instart reviews submitted anonymously by instart employees . read employee reviews and ratings on glassdoor to decide if instart is right for you .
instart logic , a company helping brands around the world make their digital initiatives faster , more . . .
instart logic has a value - driven structure , aiming to provide a premium proposition through significant personal service .
telstra ventures has invested an undisclosed amount in palo alto - based application delivery and security services provider instart logic .
. instart logic’s current customer list includes the likes of atlantic media , evite , shutterstock and the washington post .
instart logic has acquired in 1 us state . the company’s most targeted sectors include software ( 100 % ) .
yerramilli - rao’s relationship to instart logic dates back to early 2015 , where hermes growth partners participated in a $ 43 million expansion round . subsequently , instart logic raised its series d investment in january of 2016 , whereby hermes growth partners also participated . to date , instart logic has raised approximately $ 140 million in funding over five rounds .
instart logic’s contribution to this problem is by offering a more streamlined way of delivering mobile web apps to people’s phones .
telstra ventures has made a strategic investment in instart logic , an application delivery service based in palo alto , california .
instart logic said it will use the funding for global expansion and to extend its ai - powered digital . . .
samrah khan , instart logic and kameerath kareem , catchpoint5 / 30 / 17global internet usage has reached n . . .
instart logic’s endpoint - aware application delivery solution provides a completely new way to accelerate web and mobile application performance . the
cdn77 is perceived as one of instart logic ' s biggest rivals . cdn77 was founded in 2011 , and its headquarters is in london , england . cdn77 competes in the internet software field . cdn77 has 196 more employees than instart logic .
manav mital , ceo of instart logic , says telstra will be a strong partner as the company expands outside the us .
samrah khan , instart logic and josh carter , blue triangle2 / 15 / 17enterprises that invest in website pe . . .
instart logic blog performance is directly tied to third - party tags . how do you track the impact to your business ?
instart logic’s mission is to speed , secure , and scale application delivery to companies whose business depends on cloud application performance .
you’re viewing a free company profile from the pitchbook platform . to explore instart logic’s full profile , request a free trial .
according to our data here at mergr , instart logic has acquired 1 company , including 1 in the last 5 years .
cdnify has been one of instart logic ' s top competitors . cdnify was founded in 2012 , and is headquartered in manchester , england . cdnify competes in the it services industry . cdnify generates $ 36 . 5m more revenue vs . instart logic .
secondly , instart logic has invented the nanovisor , a lightweight , javascript - based virtualization layer for any browser . every time the instart logic cdn serves a page or application component , it inserts the nanovisor to provide visibility and control at the endpoint .
instart logic ' s revenue is the fourth highest among it ' s top 10 competitors . the top 10 competitors average $ .
palo alto , calif . - ( business wire ) - instart logic , a next generation technology company making digital . . .
application delivery provider instart logic inc . has changed its go - to - market strategy by introducing a formal global partner program .
most cdn vendors focus on network and caching infrastructure , while web performance vendors offer techniques for serving up content faster . instart logic , in contrast , connects both ends . “instart logic focused on software and an end - to - end solution down to the device client , ” says shailesh prakash , cio and evp digital product development for the washington post , an instart logic customer .
samrah khan , instart logic and dawn parzych , catchpoint2 / 6 / 17today ' s digital world has placed a premi . . .
instart logic has changed its sales strategy and will now offer its application delivery service through channel partners ; other news from the week .
with this acquisition , instart logic gains a world class team , patented technology , an industry - first mobile delivery network software development kit ( sdk ) , and significant new analytics capabilities . instart logic is also opening a boston office to accommodate the kwicr team . the acquisition comes on the heels of instart logic ' s $ 45 million series d round of funding last month and tripled sales growth in 2015 .
content delivery networks are no longer cutting it when it comes to supporting mobile web apps , and instart logic is working to replace them .
founded in 2010 , instart logic provides a cloud - based service that dramatically improves the user web experience even over mobile and wifi networks .
according to instart logic ceo manav mital , telstra ' s investment in the company will help it expand into the asia - pacific region .
instart logic has employees and is the fifth highest among it ' s top 10 competitors . the top 10 competitors average 2 , 240 .
instart logic is the world ' s first endpoint - aware application delivery solution that makes applications fast , secure , and easy to operate .
instart logic is the world’s first endpoint - aware application delivery solution that makes websites and applications fast , secure , and easy to operate .
the difference instart logic brings into play is a javascript shim called an html5 nanovisor , which gathers data on how an application downloads into a client browser . this information is fed back to an appsequencer within instart logic’s network that analyzes how key elements of applications or web pages are sent .
“instart logic’s application streaming approach is fundamentally different , delivering dramatic results for their customers and making existing content delivery networks obsolete , ” murphy added .
“instart logic has pioneered an endpoint aware application delivery solution to transform the way applications are delivered and provide a better user experience , ” says bobby . “it is extremely rare to find a company , such as instart logic , that has far superior technology than anyone else in the space and has such a promising growth trajectory . i am excited to join the board of instart logic and assist the company in further accelerating its market position . ”
app delivery technology startup instart logic has acquired kwicr , a venture - backed massachusetts business that specializes in app acceleration on apple and android mobile platforms .
instart logic , inc . is an application delivery company that provides end - to - end application acceleration for web , hybrid , and native applications .
with the purchase , instart logic gains kwicr ' s patented technology , a mobile delivery network software development kit ( sdk ) and significant new analytics capabilities . the acquisition follows instart logic ' s $ 45 million series d round of funding in january and a tripling of its sales growth in 2015 .
instart logic is the first and only application delivery company that provides end - to - end application acceleration for web , hybrid , and mobile applications .
financial details of the deal , which comes on the heels of palo alto - based instart logic raising $ 45 million last month , were not disclosed .
instart logic ' s investors include andreessen horowitz , greylock partners , kleiner perkins caufield & byers , sutter hill ventures , tenaya capital and wing venture capital .
instart logic’s new pricing policy and performance guarantee are designed to reflect the real and substantial value it provides customers , rather than simply for the bits delivered .
terms of the deal weren’t disclosed . kwicr , based in massachusetts , had raised about $ 8 million ; instart logic raised about $ 45 million last month .
instart logic says its javascript
nanovisor
and its understanding of web page elements lets it load important parts of a web page first for a fast response .
instart logic maintains partnerships with service and solution providers focused on web performance , application delivery , and security . its two main types of alliances are as follows :
on why kpcb decided to dive into instart logic , says general partner matt murphy ,
application performance and user experience have never been a more strategic , competitive differentiator . instart logic ' s software - defined application delivery approach is fundamentally different , delivering dramatic results for their customers and making existing content delivery networks obsolete .
while there are many on - premise offerings that compete with instart logic , mital says that what’s disruptive about the company’s product is its ease of use and deployment .
giving users an interactive and more immersive web experience , instart logic empowers publishers to bring to life a new generation of web applications and drive increased customer acquisition and revenue . instart logic is funded by andreessen horowitz , greylock partners , sutter hill ventures , tenaya capital , and notable silicon valley investors , entrepreneurs , and industry leaders .
mital added that over 500 websites currently make use of instart logic ' s application delivery service , with users in the us , canada , and the united kingdom .
instart logic , a service that helps businesses speed up the delivery of their cloud applications , today announced that it has raised a $ 43 million funding . . .
the solution is available in the marketplace immediately and requires a simple dns change for the instart logic service and a five minute tag insertion for the blue triangle solution .
i applied online . the process took a week . i interviewed at instart .
india office instart logic india pvt . ltd . 6th floor , hm vibha towers hosur rd , adugodi bengaluru — 560029 phone : + 91 80 4112 8628 view on map
instart logic has a niche market business model , with a specialized customer segment . the company targets its offerings at online companies such as internet retailers and saas application publishers .
application delivery platform instart logic today announced that it has raised a $ 45 million series d round . the round was led by a new investor , the . . .
telstra ' s venture capital arm telstra ventures has invested in united states application delivery services provider instart logic , boosting the company ' s ability to expand throughout the apac region .
instart logic , a company that provides a cloud - based service for web publishers to improve site performance over both mobile and wi - fi networks , has raised . . .
instart logic’s customer relationship is primarily of a personal assistance nature . the company maintains the instart logic global support team , which provides customer service 24 / 7 through phone , e - mail , and online channels . it also maintains a site reliability team that monitors customer traffic and tries to resolve problems before they happen , or address them within 30 minutes .
in 2015 instart logic executed strongly in all phases of the business but we ' ve only scratched the surface of our potential ,
said manav mital , ceo of instart logic .
our vision for the future of application delivery is resonating with customers and we will continue to out - innovate , out - sell and out - execute the competition .
the move is an investment in the current trend toward mobile online activity . instart logic helps companies cost - effectively improve the performance , user experience and security of websites and applications .
instart logic’s main channel is its direct sales team . the company promotes its offering through its website , social media pages , and participation in summits , trade shows , and conferences .
mountain view , calif . - ( may 13 , 2014 ) - instart logic , the cloud application delivery service for performance - obsessed organizations , today announced it has . . .
kyle gentry manages a high - caliber team of sales professionals while helping to win new accounts . his passion for startup culture brought him to instart logic , where he has achieved both personal and company - related milestones . kyle , a former varsity golf player at stanford university , now applies his competitive sports attitude to closing major deals with some of instart logic’s largest customers .
instart logic has one revenue stream : the subscription fees it charges for access to its software - as - a - service platform . sales staff must be contacted directly for fee amounts .
customers are understandably impressed with instart logic’s capabilities , beyond the ad integrity offering . “instart logic’s ‘power of the platform’ solution provides edmunds with cutting - edge performance backed with solid security and reliability , ” says paddy hannon , cto at edmunds . com . “we were able to replace our three cdn vendors with a single platform that actually works better and delivers more value . ”
in the course of 2015 , instart logic expanded to three new locations domestically and internationally : in oregon , with a focus on research and design ; and in toronto and london , with sales offices to expand instart logic ' s global footprint . as a testament to its commitment to its employees , instart logic was also voted no . 1
best startup to work for in america
by business insider and no . 6 in the
50 best small & medium companies to work for in 2015
by glassdoor . additional information on the momentum can be found here .
enter , instart logic , a seller of mobile application delivery technology . this silicon valley startup said today it has acquired kwicr , a mobile app accelerator , to help enhance its product suite .
“in less than 12 months , instart logic has introduced many of the world’s most performance - obsessed companies to a new way of accelerating their cloud applications , ” said instart logic chief executive manav mital in an official statement . “we’ve only scratched the surface of our technology potential , and we are pleased that kpcb is joining us to take our business into the next phase of growth . ”
palo alto , calif . – - february 18 , 2016 – instart logic , the leading provider of application delivery solutions , announced today it has acquired kwicr , the market leader in mobile application acceleration for apple and android platforms . with this addition , instart logic is the only application delivery company that provides end - to - end application acceleration for web , hybrid , and native applications .
geodesic capital leads series d funding round with oversubscribed participation from existing investors to fuel global expansion and application delivery innovations . instart logic grows sales by 3x in 2015 with high - profile customer wins .
instart logic caches fragments of static elements of customers’ pages at its 30 points of presence worldwide for redundancy as well as locating the information as close as possible to end users to reduce network delay .
you can find out more by reading our press release . if you are interested in finding out how much faster instart logic is than akamai for your site , sign up for a free benchmark .
instart logic will integrate kwicr ' s sdk into its application delivery platform to provide a comparable degree of control that its nanovisor . js provides for web applications . the ability to control the end - to - end application delivery path allows instart logic to optimize the use of scarce
last mile
wireless bandwidth , and use machine learning algorithms to intelligently transmit application components to achieve the fastest performance .
instart logic is taking on the likes of akamai and amazon cloudfront with a web app - streaming service it says can cut in half the time it takes to load pages and applications to wireless devices .
prior to joining instart logic , dan was the chief marketing officer at cloud security leader zscaler and held cmo roles at mybuys the leader in cross - channel personalization as well as cloud erp leader intacct .
instart logic offers the strongest encryption to ensure your website is always protected using globalsign . we offer a range of secure sockets layer ( ssl ) certificates for the secure transfer of sensitive information over the internet
the company tripled its sales growth in 2015 , with more than 500 market - leading websites utilizing its application delivery service worldwide . instart logic now serves more than 30 million users per month in more than 180 countries everyday . top e - commerce and media companies that have standardized on instart logic include atlantic media , evite , kate spade , office depot international , shutterstock , tui travel and the washington post .
given questions are introductions and background . the best advice i can give for the interview process is that instart logic wants to see people who can hold an intelligent conversation while also revealing character traits . 1 answer
instart logic is based in mountain view , calif . , and was founded in 2010 by raghu venkat , hariharan kolam , and manav mital . the company has raised a total of $ 52 million to date .
equityzen does not have an affiliation with , formal relationship with , or endorsement from instart logic or any companies featured above . this profile is based on publicly available information and is intended to be informative in nature .
instart logic provides a cloud - based , artificial intelligence driven platform for global brands to increase their online performance . it connects with customers ' cloud , web and mobile applications with consumers ' devices and automatically improves pe
i applied through a recruiter . i interviewed at instart ( chicago , il ) in may 2017 .
instart logic will make kwicr’s network layer optimizations and analytics available via its mobile delivery network software development kit ( sdk ) to help provide end - to - end application acceleration for web , hybrid , and native apps .
instart logic also announced further enhancements to its recently announced ad integrity service , which will now also unblock video pre - roll advertising , in addition to display advertising . by bringing powerful new machine learning , automation and ground - breaking technology to thwart ad blocking technologies for every type of advertising - from display ads to video ads , to the world of application delivery - instart logic is fundamentally altering the value enterprises ascribe to content delivery networks .
mobile devices and especially mobile apps have become the premier method for content consumption ,
said manav mital , ceo of instart logic .
we approach content delivery from the lens of that wireless last mile - the first impression an app makes on consumers . kwicr is aligned in our vision of delivering fast content and focused on perfecting a seamless user experience . we ' re excited to welcome the kwicr team to the instart logic family .
i applied through other source . i interviewed at instart ( palo alto , ca ) in june 2016 .
i applied through a recruiter . the process took 2 days . i interviewed at instart in october 2017 .
i applied through an employee referral . i interviewed at instart ( boston , ma ) in may 2016 .
join mergr and gain access to instart logic’s m & a ; summary , the m & a ; summaries of companies just like it , as well as recent m & a ; activity in the internet software and services sector .
i applied through an employee referral . i interviewed at instart ( palo alto , ca ) in march 2017 .
i applied through an employee referral . i interviewed at instart ( palo alto , ca ) in may 2016 .
the company claims it can drastically reduce the “time to experience” web applications , and at worst the service performs on a par with competitors by falling back on the customary cdn techniques for speeding up downloads , says instart logic’s ceo manav mital .
instart logic’s platform is an application and content delivery network ( cdn ) – and yet , the vendor recognizes that basic cdn capabilities have now been commoditized . as a result , it has developed value - added innovations in two broad areas .
as for the ad blocking cat - and - mouse game , will an ad blocker be able to defeat instart logic’s ad integrity ? perhaps – but given the power of the platform , such a workaround is unlikely to last for long .
interview candidates at instart rate the interview process an overall positive experience . interview candidates say the interview experience difficulty for instart is average . some recently asked instart interview questions were ,
most were scenario based
and
questions mainly on algorithm , coding , distributed systems and past projects
. 23 % of the interview applicants applied online .
this investment from new investors , participation of our existing investors , and expansion of team with world class executives is further validation of our ongoing success . there are many things that go into building a successful company and instart logic is no different .
the funding and executive hires come on the back of some good growth - instart logic claimed 5 * growth in 2014 and has 400 high - volume websites running through its platform . customers include nasty gal , bare necessities , shutterstock and evite .
instart logic provides a cloud - based , artificial intelligence driven platform for global brands to increase their online performance . it connects with customers ' cloud , web and mobile applications with consumers ' devices and automatically improves performance , consumer experience and security .
the foundation of instart logic’s solution is a world - class cdn that optimizes the delivery of content and applications for all devices across wired and wireless networks . the client portion of the instart logic service is based on revolutionary technology we invented called web application virtualization . this allows our service to extend itself transparently into the end user’s browser and form the active client portion of our dual - sided platform . this web application virtualization technology is made possible by a thin javascript virtualization layer called the nanovisor .
instart logic ' s platform uses a machine learning - based approach to better predict user behaviour , downloading only the relevant aspects of a webpage and enabling users to view and interact with a page before all elements have finished loading ,
sherman explained .
disruptor beam is a customer of instart logic that uses the service to front its game of thrones ascent game that pumps out a lot of 2d pictures . it chose instart over other cdns including akamai because its performance was about 75 % better , says ceo jon radoff . it tested over a wired network for latency of individual content requests and of loading times for individual pages .
he says instart’s prices are comparable to akamai’s , but a confidentiality agreement prevented him from saying exactly what the prices were .
great people , leading edge tech and a revitalized executive team are driving instart in a positive direction . instart ' s updated portfolio and messaging directly addresses modern day challenges in the digital - online world . exciting to be a part of this upswing
the top 10 competitors in instart logic ' s competitive set are cdnify , keycdn , cdn77 , cdnetworks , fastly , akamai , level 3 , admiral , cloudflare and aws . together they have raised over 838 . 5m between their estimated 44 . 3k employees .
instart logic is a cloud based content delivery platform that helps businesses to speed up the delivery of cloud applications . it was founded in 2010 by manav mital , hariharan kolam and raghu venkat . it is headquartered in palo alto , california with a . . .
to get it , customers must pay to use instart logic ' s servers , which are located at 30 locations around the world to bring data closer on the network to the browsers that request it . that means instart is competing directly with content delivery network giants such as akamai or limelight networks , though customers can switch just part of their web traffic from another cdn to try things out .
how confident is instart logic that they can beat akamai head - to - head ? in the fall of 2014 mital and his team rolled out a $ 100 million contract buyout program to reimburse akamai customers who break contracts to jump to instart logic .
we have no doubt that those customers which leave akamai will stay with us for many years ,
says mital .
our roadmap is deep and we are pulling away from akamai and other cdns in every key technology area . we are the future and they are the past .
“instart logic’s platform uses a machine learning based approach to better predict user behaviour , downloading only the relevant aspects of a webpage and enabling users to view and interact with a page before all elements have finished loading , ” says mark sherman , managing director of telstra ventures .
at instart logic , we think every day about how we can help you leverage artificial intelligence to increase conversion , transform consumer experience , improve your seo rankings , keep your customers safe , and deliver 10 % - 30 % faster cloud , web and mobile application performance .
the technology would see to be delivering . according to a recent study from global advisory firm enterprise strategy group ( esg ) , for the top 30 e - commerce websites instart logic delivers a 75 percent overall reduction in mobile website load times as compared to traditional cdns .
“bobby is a pioneer in the technology space and provides considerable strategic guidance to us” said manav mital , founder and ceo of instart logic . “i am excited to have bobby joining our board as his skillset and background will be a great complement to our existing board talent . ”
after the initial release of dynamic image and html streaming , instart logic introduced dynamic image resizing . this is an automated service that allowed companies to seamlessly convert to responsive web design ( rwd ) sites with scalable image sizes that fit any device or display screen . rwd sites are rapidly replacing older technologies because they allow website publishers to easily service multiple types of user devices with far less overhead and complexity . instart logic followed on this with instantload , an innovative way to optimize browser caches on devices to ensure the most important content goes into the faster caches .
i used to think that in the world of web performance , speed was everything . it turns out that ' s not really true . so today instart logic made a significant announcement to help customers eliminate the biggest speed - killer of them all and get the performance they deserve .
instart logic ' s platform provides you with total control of the entire delivery path . our solution combines our patented nanovisor , machine learning for performance and security with a new breed of cdn for the best possible website experience . it is designed for devops and mobile - first applications .
today instart logic announced a $ 100 million performance upgrade program . we will buy out the contract of any customer switching from akamai , up to an aggregate value of $ 100 million . yes , one - hundred - million - dollars ( and a shout out to dr evil ) !
as he says , web applications continue to grow in size and complexity , as static web sites are supplanted by immersive , interactive applications . and more people are accessing these sites and apps from mobile and web . many sites are suffering from major performance issues . instart logic resolves these issues .
manav mital , ceo and co - founder of the company , explains that instart solves a major pain point for publishers and site owners , which is having users be able to access their sites over congested mobile and wi - fi networks . what instart logic offers is a cloud - based , easy - to - deploy service that can be used by web publishers to improve responsiveness of applications and create faster load times for pages .
i applied through an employee referral . the process took 2 weeks . i interviewed at instart ( burlington , ma ) in april 2016 .
i applied through a recruiter . the process took 1 day . i interviewed at instart ( palo alto , ca ) in june 2015 .
telstra ventures , formed in 2011 to invest in technology start - ups , isn’t revealing the size of its investment nor the percentage holding it now has in instart logic . however , sources said the investment was consistent with its aim of investment between $ 5 million and $ 10 million in startups .
i applied through an employee referral . the process took 6 days . i interviewed at instart ( palo alto , ca ) in february 2017 .
intellyx publishes the agile digital transformation roadmap poster , advises companies on their digital transformation initiatives , and helps vendors communicate their agility stories . as of the time of writing , instart logic is an intellyx customer . none of the other organizations mentioned in this article are intellyx customers . image credit : jd hancock .
as part of its acceleration , instart logic made two key executive sales hires . chris smith , vice president of worldwide field operations , and andrew bartlam , vice president of emea sales , bring a wealth of sales leadership experience to instart logic . smith will be responsible for overseeing the company’s global sales efforts and has a track record of growing early stage companies such as invincea , arcsight , and mercury into market - leading public companies . bartlam will be focused on expanding the emea region , and has helped build growth engines in emea for successful companies such as ciphercloud and jive software . additional information can be found here .
instart logic was founded in 2010 , has 44 employees and 18 patents , and and raised $ 17 million in april in a second round of funding . it ' s raised $ 26 million in total so far from andreessen horowitz , greylock partners sutter hill ventures , tenaya capital , and individuals in silicon valley .
palo alto , calif . - - ( business wire ) - - instart today announced the results of its 2018 world cup ad perf . . .
instart logic is putting all the pieces together to become the breakout winner in application delivery ,
said ashvin bachireddy , co - founder and general partner at geodesic capital .
they have a large market ripe for disruption , compelling customer adoption , strong fundamentals and a proven team to execute on the opportunity .
in its first six quarters , instart logic posted sequential sales growth numbers of 40 percent quarter over quarter . in other words , the company is growing at a clip of over 350 percent year over year . this is why the most famous venture capital investors in the world are clamoring to buy in . instart logic ' s ceo manav mital raised a $ 26 million c - round in may 2014 that included not only all of the investors in the first two rounds ( andreessen horowitz , greylock , tenaya capital , sutter hill ventures ) but was led by the big kahuna of silicon valley venture capital kleiner perkinscaufield byers ( kpcb ) .
in fact , instart logic’s security capabilities include defenses against denial of service and botnet attacks , two of the most challenging cybersecurity threats facing enterprises today . “we call this the ‘power of the platform’ , ” explains shukla . “deploy once and leverage for a variety of use cases to generate a variety of new revenue . ”
shailesh shukla , cmo and vp products at instart logic , agrees . “when the edge becomes software - defined , we can write code around it and take completely new approaches to site delivery , optimization and personalization , enabling us to very quickly build solutions for better performance , bot defense and ad integrity , ” he says .
instart is a late - stage private cloud computing company headquartered in palo alto , california , with offices around the world . not only do . . .
instart logic , a company that provides a cloud - based service for web publishers to improve site performance over both mobile and wi - fi networks , has raised $ 17 million in series b funding from andreessen horowitz , greylock partners , sutter hill ventures and tenaya capital . this brings the company’s total funding to $ 26 million .
instart logic tripled its sales growth last year by serving many e - commerce verticals , including travel — with clients like gogobot , commune hotels , and bookit . it uses new technologies , like streaming web applications and using machine learning algorithms to more efficiently transmit application components , to replace older methods , like caching and compressing data .
with studies indicating that as many as 84 % of users will abandon a mobile app if it fails to load more than twice , the wireless
last mile
is increasingly critical to an app ' s performance — and its popularity . this need is behind instart logic ' s recent acquisition of mobile application acceleration specialist kwicr .
given mobility continues to be one of the top trends in the technology space , we are excited to start the year with an investment in instart logic . their end - to - end application delivery platform combines machine learning for performance and security with a cdn for delivery ,
said mark sherman , managing director of telstra ventures .
the first is its endpoint - aware application services platform . in addition to the scalable network and storage - driven caching capabilities that characterize most cdns , instart logic adds scalable compute power – now cost - effective due to the ongoing progress of cloud computing . general purpose compute provides the ability to add new services as enterprise needs evolve .
instart ceo manav mital said the acquisition makes his company the only one that provides end - to - end application acceleration for web , hybrid and native applications .
then came another breakthrough , smartvision . this is based on computer - vision technology , which can reduce the amount of data a website must load to provide a rich user experience by 30 to 70 percent , with no perceived reduction in image quality . instart logic also announced new cloud - based security capabilities , including its innovative proxywall service .
instart logic’s next - generation cdn takes a modern approach , and optimizes the delivery of content and applications for all devices across both wired and wireless networks . it consists of a global application and content delivery system that is application and device aware , cloud & peering - centric , compute - oriented , mobile - first and last - mile focused .
while 2015 was an amazing year for us , i am even more excited about 2016 . with the cash reserves from our last three oversubscribed rounds in the bank , with help from our strategic investors , and under the field leadership of chris , i am looking forward to seeing instart logic take an unfair share of the market this coming year .
instart logic ' s mobile app acceleration technology shows an average of 35 % performance boost . our solution is very easy to integrate through an sdk , and overcomes performance challenges like variable network bandwidth and packet loss on wireless networks . in addition , we have a whole range of mobile analytics that will give you deep insight into your audience behavior .
terry hardie is the senior operations engineer at instart logic , maintaining and growing the content streaming network . a native of new zealand , terry has extensive experience in software programming and design , as well as building and maintaining complex networks . outside of work , he is deeply passionate about orca whales and often dedicates his time to research work and expeditions .
and the company has some big - name backers . perhaps attracted to instart logic ' s belief that its version of application delivery technology will disrupt traditional content delivery network ( cdn ) vendors like akamai , some impressive names have invested in the company . andreesen horowitz , greylock partners , tenaya capital , and kleiner perkins caufield & byers are all existing investors .
to disrupt this messy state of affairs , silicon valley - based instart logic has introduced its ad integrity offering – essentially , ‘ad blocker unblocking’ technology that enables publishers to detect whether a user has ad blocking software installed , and if so , still serve them content including ads that ad blockers cannot block , at least by using the blocking approaches in use today .
instart logic also formed key strategic partnerships to broaden its technology ecosystem and expand its distribution globally . in 2015 , it increased security capabilities with advanced ddos scrubbing through its partnership with verisign and accelerated e - commerce platforms in partnership with magento . the company also extended its application delivery into china in collaboration with chinacache and expanded its dns management capabilities by partnering with dyn .
last july , we wrote about how the founding team at instart logic pivoted from writing a cool technology platform for video games to building a disruptive software - based web application deliveryservice . this service , they hoped , would displace legacy hardware - centric cdns such as akamai and verizon ' s edgecast and change how content , images and websites are delivered over the internet .
the company says it will use the new funds to expand its product capabilities and sales teams in the u . s . and globally . it’s no surprise then that instart logic plans to invest heavily in the european and middle eastern markets this year . “there’s a large untapped opportunity there and it’s extremely mobile - centric which play to our strengths , ” mital said .
instart logic’s application services platform is the world’s first endpoint - aware application delivery solution . it’s a disruptive way to accelerate and secure web and mobile applications , delivering an unprecedented degree of performance , security and control . the core technology innovations , driven by 80 + patents , include machine learning , application awareness and client control via a thin javascript virtualization layer called the nanovisor .
the instart logic end - to - end platform is the world’s first endpoint - aware application delivery solution . it’s a disruptive and completely new way to accelerate web and mobile application performance delivering unprecedented degrees of performance , security and control , as well as endpoint - aware application virtualization , a big data machine learning platform for continuous analytics and automatic optimization of application delivery components .
everybody knows we all need faster web sites : speedy load times and responsive pages means that people stay on a site longer , look at more photos , see more ads , and buy more stuff . much of the work to speed things up has happened in the browser , but a startup called instart logic hopes to profit by changing what happens on the server , too .
yes , without a doubt . only a small percentage of startups will be truly successful , and a strong indication is when investors of the highest caliber come back for multiple rounds of investment . andreessen horowitz , greylock partners , kleiner perkins , and other instart logic backers are known for choosing the most promising new technologies , startup companies , and entrepreneurs . their support is significant .
mobile devices and especially mobile apps have become the premier method for content consumption ,
said manav mital , ceo of instart logic in a statement .
we approach content delivery from the lens of that wireless last mile — the first impression an app makes on consumers . kwicr is aligned in our vision of delivering fast content and focused on perfecting a seamless user experience .
because the nanovisor runs in every web page that a publisher serves via the instart logic cdn , it can detect an ad blocker . if it finds one , it signals the web endpoint to send encrypted traffic that the nanovisor then decrypts in real - time . the ad blockers , therefore , see only encrypted content , and cannot distinguish an ad from the rest of the content .
once the guys had their prototype , they approached several potential customers about testing it . the users tried it and were very pleased , and the demonstrated interest in the service enabled the team to raise $ 9 million in series a funding in 2012 . now most of instart logic’s test customers are long - time clients . the company has since acquired a number of firms to enhance its capabilities .
manav mital was a software development manager at aster data , one of the first big data firms . in 2010 he decided to branch out on his own . so he left , taking with him fellow engineers raghu venkat and hariharan kolam . they spent some time brainstorming and in 2010 founded a company called instart logic . it offered a website that enabled gamers to download games and track their scores .
there are two parts to the solution : one , a way of chopping up web apps into their component parts ( images , html , snippets of javascript ) and delivering them to client browsers in the optimal sequence . two , a bit of javascript code that runs on the end - user’s browser , enabling the web application to run within the browser — a technique that instart logic calls “web application virtualization . ”
prior to joining instart logic , sumit served as the general manager of the end - user computing business at vmware . prior to vmware , sumit served at citrix , where he held a number of executive roles – across engineering , product development , marketing , corporate development , and general management – and was a key contributor to citrix’s growth from a private company to the publicly - traded , multinational business that it is today .
it’s ok to not know everything . have an understanding of which areas you don’t know , and maintain your hunger and thirst to learn . pull aside an engineer or someone on the product team to go to lunch with you . instart logic is unique in that way . here you have access to amazingly talented people who have a passion for the product , are ready to share their knowledge , and can help you learn .
samrah is responsible for all business development and partnership functions at instart logic . prior to instart , samrah was with mulesoft , where she was responsible for strategic global partnerships that focused on driving channel revenue via sales and services . earlier at mulesoft , she also focused on alliances for go to market of joint mulesoft cloud solutions with isv’s . before mulesoft , she spent 7 years at telenav that went public in 2010 . at telenav she held variety of client facing roles ranging from technical sales to business development that focused on large telcos and oems in the mobile space . samrah has a bs in computer science from santa clara university .
instart’s mital says the company doesn’t reveal pricing publicly , but factors that affect pricing include whether connections are encrypted , whether traffic is spikey , where users are located and the type of application being optimized .
instart logic , headquartered in palo alto , calif . , is also focusing on breaking into europe , middle east and africa ( emea ) and apac markets in 2016 , an initiative that demands partnerships .
doing outreach in some of those regions , you really need to have very strong local presence , and part of our strategy is to have local presence in those areas through strategic partners and strategic alliances ,
khan explained .
mital continued , “let’s take an analogy from another industry , compute and storage . services such as amazon web services and microsoft azure have reduced the cost of compute and storage close to zero , effectively making them a commodity . the value these offerings deliver is an elastic consumption model and additional value - added services are delivered and charged for . instart logic is accelerating the arrival of that exact same business model in the content and application delivery market . ”
instart logic’s solution helps mobile web apps run lightning fast . generally , native apps — the kind you install through your smartphone’s app store — are faster than mobile web “apps” you access through your phone’s browser . however , native apps are also more costly to produce and difficult to update . so , if you could make mobile web apps faster , that would help encourage people to use them more , and companies could waste less time and effort making native apps .
application delivery platform instart logic today announced that it has raised a $ 45 million series d round . the round was led by a new investor , the late - stage fund geodesic capital . other participants in this round include existing investors hermes growth partners , andreessen horowitz , four rivers group , kleiner perkins caufield & byers , and tenaya capital . telstra ventures , the venture arm of the australian telecom firm , also today announced a strategic investment in the company .
as instart logic ceo and founder manav mital told me , the company wasn’t proactively looking to raise more money . “we were approached by several late - stage venture firms who were interested in us . our existing investors were feeling extremely bullish about the company and we ended up raising an oversubscribed round with absolutely minimal effort , ” he told me . “this allowed us to continue to devote more time on building our business , servicing our customers and innovating without being distracted . ”


erich bitter automobil gmbh ( bitter ) is a premium sports-luxury automobile marque produced in germany and later austria .

bitter specialises in rebodying other manufacturer 's vehicles and its initial production was between 1973 and 1989 , selling vehicles in europe and the united states .

thereafter , several prototypes followed with an eye on resuming low-volume production , but none of those plans came to fruition until the launch of the bitter vero in 2007 .

bitter cars

welcome to the bitter cars website . this website is dedicated to erich bitter and all the fantastic cars and prototypes he built . the website tells the story about erich bitter , his youth in schwelm , his bicycle and automobile racing career and his links with abarth , intermeccanica , nsu and opel with special attention for the opel styling cd and frua cd prototypes . you find detailed information about the bitter cd , bitter sc coupe , bitter sc cabriolet , bitter sc sedan , bitter blazer , bitter super aero , bitter rallye , bitter type 3 , bitter tasco , bitter berlina , bitter gt1 , bitter cd2 , bitter vero , bitter vero sport , insignia by bitter , adam by bitter and mokka by bitter . you also find information on books about bitter , a list of articles about bitter with some low and high resolution scans and a list of links to other websites of clubs , related brands , spare part suppliers , etc . with some special attention for the two clubs , the bitter club international and the bitter owners club . the events section contains an agenda with events of the bitter clubs or other events where bitter cars or people are involved . the registry is a password protected database of all bitter cars we know about . the for sale section allows bitter owners to sell their car to a dedicated audience of bitter enthusiasts or allows you to find your dream car . the news section contains the latest news about bitter , the clubs or individuals . the forum allows bitter enthusiasts to share any kind of information about their favourite cars .
in october 2007 erich bitter presented the bitter vero to the press and the bitter enthusiasts community in his former hometown of schwelm . two silver bitter veros were presented during an impressive show with the bitter horsepower phylosophy as theme .
however , gm holden media relations national manager john lindsay said bitter bought the cars directly from them .
bitter has a picture of a bitter - badged new insignia on their website , hinting towards a possible next generation bitter insignia . [ 11 ]
former racer erich bitter strikes a deal with gm , turning the statesman into the new bitter vero .
specialist car builder and former racer erich bitter has been using general motors cars for some time and from this month is making a performance bitter vero model from a statesman donor .
in 2009 erich bitter managed to impress the european opel management with the superb interior of the vero and negociations started about offering a high end opel insignia with bitter finish . for marketing reasons the cars would not carry a unique bitter name but were offered as
insignia by bitter
.
2003 was also the year of the 30th anniversary of the bitter cd and the 70th anniversary of erich bitter himself . in august 2003 the bitter club international organised a big surprise party in erich bitter ' s hometown of schwelm .
bitter this year took the wraps off his statesman - based bitter vero in his former hometown of schwelm . the company also unveiled a new philosophy , ' bitter horsepower . '
bitter produced a luxury version of the opel insignia opc between 2010 and 2013 as the bitter insignia . [ 10 ]
the bitter name has had a more recent reincarnation based on holden cars as the vero and vero sport ( 2007 - 2012 ) .
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if you are looking to search for used cars for sale in yorkshire and humberside , then autovillage is the perfect place to start . through our service you can get access to the best used cars and second hand cars which are for sale in your local area , including cars from dealers in yorkshire and humberside
erich bitter wouldn ' t be erich bitter if he gave up easily . in 2007 he came back with the bitter vero , a big four door saloon based on the australian holden statesman . the car was presented to the press and the bitter enthusiasts community during an impressive show with the bitter horsepower phylosophy as theme .
this is where you can view and compare all the cars in your list .
jaguar is now going back in time to create electric cars of the future .
scrappage scheme bargain cars you should bag now as the deals end s . . .
former racing driver eric bitter formed bitter automotive in 1971 , importing italian cars including abarth and intermeccanica . as has been the history of german / italian ventures , a falling out occurred between bitter and intermeccanica , leading the german to find a less argumentative partner in producing executive gts - namely himself .
bitter currently produces luxury versions of the opel adam and opel mokka . the bitter adam ( marketed as
adam by bitter
) has been produced since 2013 . production of the bitter mokka ( marketed as
mokka by bitter
begun in 2016 . the name was changed to mokka x ( marketed as
mokka x by bitter
) in late 2016 along with a facelift , just like the opel and vauxhall versions . [ 10 ]
the
insignia by bitter
was presented in 2010 . the first
insignia by bitter
was based on an opel insignia limousine . in 2011 the
insignia by bitter
based on the opel insignia sports tourer followed .
nice price or crack pipe : 1985 bitter sc for $ 8 , 995 .
in 1962 erich bitter launched a company called rallye - bitter to specialise in the marketing of tuning kits and car accessories . the business flourished and rallying equipment and his own bitter
nomex
rally suits were added to the product range .
the bitter vero is based on the holden statesman . changes include different front and rear
in 1983 erich bitter , george gallion and eberhard schultz started working on the bitter rallye . as with the bitter cd and bitter sc they also used proven mechanics from opel . the donor car for the rallye was the opel manta b . one of the main reasons was the front engine with rear - wheel drive configuration . the first prototype was built by isdera and was presented in 1984 under the name
bitter gt
.
if you believe them , there will be a lot of self - driving cars on the road by 2020 .
at first the bitter vero had to be ordered directly from the erich bitter automobile gmbh in ennepetal but in 2008 three dealers were appointed in germany and one in the czech republic .
approximately 10 bitter veros were built when it was decided to stop the production in 2009 .
erich bitter automobil gmbh ( bitter ) is a premium sports - luxury automobile marque produced in germany and later austria . founder erich bitter , a former racing driver turned automobile tuner , importer and ultimately designer began crafting his own vehicles after business ventures with italian manufacture intermeccanica ended .
technical base for the bitter vero sport was the australian holden commodore ve . unlike with the bitter cd2 the bitter vero sedan was immediately presented in left - hand drive configuration . the holden commodore ve itself was built in both right - hand drive and left - hand drive configurations .
the little red bitter rallye is in private hands and can occasionally be seen on car shows .
autovillage has a huge database of used cars , from dealers both local and far away , who sell their used cars through our site . this means we can provide you with a wide selection of used cars to choose from . therefore if you are thinking of buying a second hand car in yorkshire and humberside or any make of used car we can help .
electrically - powered cars are the fastest growing car sector in the uk , according to the latest new vehicle registration data .
with only 462 bitter sc coupes produced , and who knows how many on this side of the atlantic , you ' re also joining a club that is very exclusive by means of sheer obscurity . take your bitter sc to a local “cars and coffee , ” and 99 percent of the attendees are going to be confused .
erich bitter was born in 1933 at schwelm , 30 miles east of düsseldorf in central western germany .
. the intermeccanicas were so poorly built that bitter almost went broke trying to keep his customers mobile .
just a little retouching here and there . . . and walla . . bitter vero ! : s
bitter could not find a german company to produce the bodyshells and interiors for the sc , and turned to italy . he formed a company called
bitter italia
to organise and finance the manufacture of sc bodies and interiors ready for their mating to the opel mechanical components at bitter ' s works at schwelm .
the next car produced was the bitter sc which entered production in 1981 , based on the opel senator with a coupé body designed by bitter and v6 engine tuned and increased from 3 . 0 to 3 . 9 litres . further options included a cabriolet , a long wheelbase four door version and a very rare four wheel drive model . production ran until 1986 at which point 450 bitter scs had been built . bitter continued with projects such as the rallye and type iii which never came to fruition and in 1992 , amid financial problems , bitter cars effectively ceased to exist . the most likely reason for the brand ' s failure was the unpopularity of the practice of building cars on existing running gear . ironically the practice of using shared platforms across a range of models and brands is now commonplace with today ' s multinational car makers and we can only conclude that bitter ' s approach was simply years before its time .
oh boy , have i got a hell of an oddity for this installment . this is like buying a piece of luggage at a thrift store only to discover a secret stash compartment full of blow and cindi lauper tapes wrapped up in some bell bottoms . . . it just leaves you feeling very confused as to what exactly happened here and what that person ' s definition of a good time was . that awkward analogy aside , today ' s piece is on the bitter sc . oh , you don ' t know about bitter cars ? or about erich bitter , the man behind the company ? well pull up a chair , stay a while , and listen . what is
bitter cars
?
but the future of cars is a riddle within an enigma , as the industry sits at a crossroads facing several divergent futures—driven vs . self - driving , private vs . shared , gas vs . electric . here are three questions that will shape the future of cars .
the bitter company was started in the 1970s by erich bitter with a commitment to produce opels that featured re - designed bodies . the sc was a model launched by bitter in 1979 . the sc stood for senator coupe and was a car that took its styling from the biggest opel vehicle of the time , the opel senator .
the biggest visible modification is the new nose with a large , low - mounted grille and massive bitter logo .
between 1987 and 1997 erich bitter produced several prototypes ( see
other projects
) but he could not raise sufficient finance to put them into production . his company ceased trading in 1997 , but bitter still works in car design and engineering heading his own sub contracting company employing 50 people . the bitter gmbh builds prototypes for vw .
when you buy a bitter , you ' re also buying into the triumphant story of erich bitter , german racer / businessman who beat the odds to build a series of low - volume cars - - the sporty cd , the luxe sc , and … well , some lightly modified holdens . on second thought , we ' ll call it a relatively triumphant story .
in 1986 erich bitter wanted to relaunch the development of his baby bitter but the imminent production stop of the opel manta meant that he would have to find another suitable donor car . eventually only one car was built and erich bitter started working on his next project , i . e . the type3 based on the brand new opel omega .
at the 2003 geneva motor show , bitter displayed a holden monaro / pontiac gto based coupe , called the cd ii .
the vero can only be ordered directly from bitter in germany where it will cost almost as much as a maserati quattroporte .
it took the major players in the industry decades to figure out that all these attributes could be combined in cars that drove well and were reliable , but still elicited a primal reaction in drivers . in the late 1970s , erich bitter , a german - born racer and businessman , saw the need for such a car and went to work creating limited - production cars for discerning buyers who weren’t satisfied with a rolling compromise .
we just sell him the cars and he then customises them and resells . we don ' t get involved in the tech or design side .
japan’s smallest carmaker does not currently have a promise around self - driving cars — and is planning its first plug - in hybrid electric car next year .
in the early eighties erich bitter thought there was a gap in the market of compact sports cars . the mgs and triumphs of the sixties and seventies had disappeared and the toyota mr2 and mazda mx5 were not born yet . there was of course the beautiful alfa romeo spider . the idea was not entirely new . with the bitter super aero there was a first attempt to approch this market in 1978 .
by 1983 , all bitter’s manufacturing was being handled by steyr - daimler - puch in graz , austria . bitter had designed sedan and convertible versions of the sc , and it was determined that outsourcing the final assembly was the only viable option . all scs were still delivered to schwelm for final inspection and test drives , but no manufacturing was being done at the headquarters . by this point , three to four cars a week were being built , and the sc could certainly be deemed a success . in 1984 , erich bitter teamed up with chicago - based real - estate millionaire lee miglin to bring the cars to the united states . this is where our story really picks up .
bitter was heavily influenced in his design of the cd by the stunning opel styling cd of 1969 and frua ' s more practical interpretation shown at frankfurt in 1970 . these cars offered exotic design and a reliable american v8 engine . after his earlier experiences , bitter had seen that the combination of eye catching styling and reliable , well proven running gear could work . bitter sought the willing help of dave holls , opel ' s head of styling , in turning the great potential of the frua cd into a car for the seventies .
perhaps the most bitter pill for jaguar purists to swallow : this new electric version is faster than the original e - type .
a few weeks later the bitter vero was officially revealed to a wider audience on the 2007 essen motor show . on the 2008 geneva motorshow a silver and a dark red bitter vero were on display . on the 2009 geneva motorshow three bitter veros were on display , i . e . a white vero sedan , an anthractite vero sedan and a brand new green - blue vero sport .
in 2013 there was again a big party in schwelm for the 80th birthday of erich bitter . this
80 years old youngtimer
was of course the center of all activities and attention . the parking lot of the hotel was completely filled with bitters . some enthusiasts even brought several cars including some unique prototypes . there even was a rebuilt
schwarze witwe
and a preview of the upcoming
adam by bitter
.
check out our bitter cd ii photo gallery with 1 hq pics . last update in cd ii gallery : 2005 - 03 - 11
from 1981 to 1983 bitter ' s assembly staff mated the opel engine , transmission , suspension , axles , brakes , wheels , etc with the turin supplied bodies and interiors . bitter was initially able to build only one car a week , but output doubled later in 1982 . erich bitter was looking to expand . the prototype sc cabriolet was already on the scene and he had plans for a 4 - door version , as well as a new compact convertible called the bitter rallye which was to be based on opel ' s manta . the one acre site in schwelm was unable to cope with the projected expansion , and bitter started to look for production elsewhere . in early 1983 he found steyr daimler puch at graz in austria who managed to build 3 to 4 cars a week until late 1985 when money became tight and production eased right down .
experts from the investment bank’s “evidence lab” made the prediction after tearing apart one of the current generation of electric cars to examine the economics of electric vehicles ( evs ) .
they found that costs of producing evs were far lower than previously thought but there is still great potential to make further savings , driving down the price of electric cars .
on the 2003 geneva motor show , however , erich bitter surprised the automobile audience presenting a new stylish coupé based on the australian holden monaro . the bitter cd2 has attracted a lot of attention of the press but after 3 consecutive appearances in geneva the project was again cancelled .
in 1971 , it was david r .
dave
holls ( opel design boss since 7 / 1971 ; previously assistant to chuck jordan ) who encouraged erich bitter to build the bitter cd . as a result , bitter gmbh was formed in 1971 to market the cd . he based his company on a 1 - acre ( 4 , 000 m 2 ) site in his home town of schwelm , germany .
however , because he did not have the necessary capital and other resources to set up his own production facilities , bitter turned to baur gmbh in stuttgart , as a proven independent small - scale manufacturer . he selected them given their ability to produce high - quality prototypes and limited production cars for other german manufacturers .
initially erich bitter considered a design embodying strong frontal overtones of the cd with a more practical , but less attractive , back half using a more compact estate car style . bitter dropped this concept in favour of the rough sc design which he sketched in the late sixties . bitter ' s design was finally refined for production by opel stylists henry haga and george gallion . at the outset of the detailed sc design programme bitter enlisted the help of italian stylist michelotti to carry out the engineering detailing for the body . the sc was aerodynamically tested in pininfarina ' s wind tunnel .
the rakish lines had been penned by erich bitter himself in the late ' 60s , while working on the cd ; michelotti executed some of the engineering details needed to make bitter ' s sketch a reality , while opel stylists henry haga and george gallion refined some of the body details .
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the cd was introduced at the end of 1973 after a very successful showing at the frankfurt motor show of september 1973 . a euphoric erich bitter took 176 orders for his stylish new car at the show , but the oil crisis soon after hit his plans for six and most orders were cancelled . production never reached the 200 cars per year target but by the beginning of 1975 bitter had built 100 cd ' s . with the effects of the oil crisis receding , cd sales continued and in 1976 the production of 254 cars ( total ) was celebrated in a public advertisement :
wir freuen uns über die produktion des 254 . wagens
.
like many other car companies , daimler—the maker of mercedes—sees an opportunity in moving their business toward ride - hailing with self - driving cars at the core of the operation . daimler cut a deal with uber in january to partner on self - driving cars . and in april , they announced another one with bosch to deliver autonomous taxis to the road in 2021 .
honda has promised to have fully autonomous cars on the road by 2025 . along the way , the company plans to have lower level self - driving features such as supercharged cruise control in cars by 2020 . that’s several years behind its competitors . but hey : it’s no sure thing that the first - generation of autonomous vehicles are going to be a success .
ask the man who owns one michael gabriel is the proprietor of classic motor cars inc . , in oxnard , california , specializing in the service and restoration classic european cars . why i like it : “besides the obvious sentimental connection , i like the fact that it clearly looks like something special without hitting you in the face with it . ” why it’s collectible : exotic styling with german engineering was a rare combination in the 1980s . these are still off most collectors’ radar , but with other german marques climbing quickly in value , that may not last forever . restoring / maintaining : knowing someone like gabriel will go a long way if you own a bitter . there isn’t a large knowledge base in this country , but he is more than willing to offer his expert advice , plus he has a stockpile of new / old parts . beware : cars serviced by techs familiar with similar german cars , but not with the peculiarities unique to bitter . modifying it to work like a mercedes will lead to headaches not easily reversed . expect to pay : concours - ready , $ 15 , 000 ; solid driver , $ 10 , 000 ; tired runner , $ 6000 . join the club : bitter owners club , bitter - owners - club . com ; in north america , gabriel is the hub ; classicmotorcars @ urltoken
two doors , two rows of seats , five spokes on the wheels . . . yes , the ferrari 412 practically is the bitter sc coupe .
tata motors , india’s largest carmaker , has asked indian authorities to test an autonomous vehicle , but many people are skeptical that self - driving cars will work well on india’s chaotic roads .
in august 2016 , ford promised a fully self - driving car —sans steering wheel—by 2021 . the company reaffirmed that commitment this spring . ford’s plan is to have self - driving cars available in some sort of ride - sharing fleet . the company is also aggressively investing in and snatching up startup companies working on the foundational technologies for self - driving cars like sensors and maps .
building cars is an expensive business and erich bitter did not have a car plant . having been inspired by some of opel ' s prototypes from 1969 and 1970 based on the opel cd , bitter persuaded them to let him develop the model after they had dropped their own production plans . opel engineers helped with the design and unsurprisingly the engine was sourced from gm , being a chevrolet 5 . 4 litre v8 . assembly of the car was entrusted to baur of stuttgart , a renowned coachbuilder .
the bitter cd was displayed , with great success , at the 1973 frankfurt motor show , where erich bitter took 176 orders for his stylish new coupe . however , the oil crisis at the time led to the cancellation of most orders . despite this , production commenced late the same year at baur gmbh . the target of 200 units / year was never realised and , in total , bitter sold 395 units . purchase price in 1974 was 58 , 400 dm .
the bank predicts this will be achieved as customers opt for higher specification vehicles , making electric cars a viable business proposition , with upmarket evs likely to be more profitable than mid - range versions .
even though plans began in 1977 , the first scs didn ' t come to fruition until 1981 ; the previous model , the cd , ceased in 1979 , and bodybuilder baur looked elsewhere for work in 1980 . when a german carrozzeria could not be found , bitter turned to italy , and formed bitter italia to build bodies and interiors for final assembly at the works in schwelm . this came back to bite bitter : the body and assembly were sub - contracted to a company utilizing recycled steel , making the early cars rust - prone . in 1982 , bitter handed the contract over to maggiore , also in turin ; later still , steyr - daimler - puch in graz , austria , got the nod . the leather interiors , with bespoke chairs and interior trimmings covered in leather , were also sourced in turin , made by salt .
bitter specialises in rebodying other manufacturer ' s vehicles and its initial production was between 1973 and 1989 , selling vehicles in europe and the united states . thereafter , several prototypes followed with an eye on resuming low - volume production , but none of those plans came to fruition until the launch of the bitter vero in 2007 .
gone are the days when you used to have to dedicate hours of searching in order to find a good deal on a used car . now you can be presented with hundreds of used cars with the click of the mouse . autovillage has done a great deal in the way of simplifying the process as much as possible . you can personalise your search as much as you want meaning that you will not have to sift through numerous cars which will be of no interest to you , you do not have to deal with pushy sales persons whilst all the while providing the best prices online for used cars .
bitter announced at the motor show in new york in 1984 that it would sell the sedan version of the sc in the us . to do this bitter entered into a partnership with the american motor giants , gm . the car should have been sold through buick dealerships across the country . the reasoning behind the agreement was to offer european luxury cars into the highly lucrative and expanding us market . the importation of opel models was dismissed as impractical because of the ' entry - level ' branding , which compared to bmw was not competitive . sales did not take off of the sc , and this was put down to the fact that fewer than 12 buick dealerships took up the bitter sc option .
in the summer of 2018 we can expect to see a new
insignia by bitter
based on the insignia b grand sport and insignia b sports tourer models .
the hatchback consists of an all glass liftgate with external hinges and a bitter badge in the lower center . the taillights look like they were sourced from an italian car .
erich bitter was a race driver , and successful businessman . this german entrepreneur ' s love of all things automotive led him to produce his own marque of luxury car .
the bitter cd , a three - door hatchback coupe featuring a 227 hp ( 169 kw ) chevrolet v8 with a 327ci displacement , was built between 1973 - 1979 .
the self - driving revolution is like a massive west coast earthquake—experts claim it’s practically inevitable , but nobody can say for sure when or what it will look like . business insider intelligence predicts there will be 10 million self - driving cars on the road in three years . in 10 years , about a quarter of miles driven in the united states could be in self - driving electric cars , according to boston consulting group .
in late 1968 opel invited bitter to drive a new rekord with 150bhp under the bonnet . dressed in black and first nicknamed
the taxi
but later also
schwarze witwe ( black widow )
, the saloon was more than a match for higher group porsches with bitter setting the fastest lap in its class . those races in the rekord forged links with gm ' s german management , links that would prove to be valuable in the years ahead . bitter won both friends and respect at the russelheim car maker .
mazda might be the only true contrarian among the traditional automakers : they still want to make cars that you buy and drive . they are only interested in developing driver - assistance technology , their ceo said in april .
in 2001 there were some rumours about a possible appearance on the 2001 frankfurt motor show with a left hand drive holden hsv with bitter badge . apparently this project was cancelled prematurely .
we don ' t have a realistic grasp of how much replacement opel running gear costs , but the cool part about getting into bitter sc ownership is that , instead of paying out the nose for a colombo v12 rebuild , you can just buy another bitter sc ( or two ) for parts cars . no , we ' re not talking about sourcing your spares from clapped - out bitters ( if such things exist ) . you can buy a pretty nice 1984 example for south of $ 13 , 000 , and that ' s at the high end of what we ' ve seen .
lthough the costs of evs and current cars will be the same for motorists by 2018 , manufacturers will not reach parity until 2023 , when they will make 5pc margins on evs - about equal to the profit on current vehicles .
bitter was a company started by erich bitter in the 1970s in germany . originally a racing driver , erich was essentially persuaded to start the bitter company to produce rebodied opels . the advantage of this was they could use the sleeker , sexier coupe body that was designed but never made without having to worry about the minimum sales gm / opel would require to build one themselves . other bodystyles would be offered , but the focus of their first product was to make a c oupe version of the d iplomat . so in one of the least - inspired moves of all time , their first car was called the bitter cd . it sounds like an awful thing to put in a car , yet it was actually the name of a car .
it was only natural that erich bitter ( erstwhile racer , tuner and sports - car importer ) would continue his relationship with opel as he worked up a replacement for his sporty cd .
in german , bitte means please . as nice price or crack pipe knows , bitter means rare and cool executive coupes , including today ' s sc which has a price that may please .
his first venture , the cd , was on a shortened opel diplomat platform with a body built by german manufacturer bauer . it featured a chevrolet 327 - cubic - inch v - 8 with retuned suspension . although well received at the 1973 frankfurt auto show , it began life at exactly the wrong time . bitter received orders for 176 cds at the frankfurt show alone , but the oil crunch hit shortly thereafter , meaning most orders for the thirsty v - 8s were cancelled . nevertheless , production continued on the cd until 1979 . in total , bitter built 395 cars and established himself as a real entity in the business .
bitter was a small - scale automotive manufacturer in the 70 ' s and 80 ' s . the 2008 vero is the first production car from them in almost 20 years . the bitter vero is a luxury car based on the holden statesman ( pontiac g8 ) . the most notable changes to the car include new front and rear bumpers . the new oval grill is larger and positioned low down in the bumper . under the bonnet is an aluminium 6 . 0 litre v8 developing 360 horsepower , this is mated to a five - speed automatic gearbox driving the 20 inch rear wheels . inside , the bitter vero has been fitted with more luxurious trimmings including a dvd player and television . the bitter vero is essentially a lightly modified holden statesman with a vastly superior price tag .
if the future of cars is self - driven and privately owned , then millions of americans will still want their cars to be beautiful status symbols and top - flight machines , like a tesla . but if the majority of cars are self - driven and publicly owned—for example , if urban residents pay for a municipal fleet of autonomous vehicles that effectively operates as an on - demand , above - ground subway—then a luxury brand like tesla might not be so lucky . people tend not to care what kind of vehicle they’re riding in for 10 minutes , as long as the trip is safe and efficient and the car doesn’t smell . if the future of getting around is a network of autonomous cars , then local governments or private - sector car - sharing networks will mass - order the cheapest , sufficiently safe self - driving vehicles they can . and , given the state of most buses and subways , americans who take public transit are not particularly fussy about the aesthetics .
evs matching the cost of conventionally fuelled cars sooner than expected will send a seismic shock throughout the sector , from manufacturers right down through their supply chains , with ubs warning “the ' time to get ready ' and win in the space shrinks” .
the arrangement erich bitter had with baur of stuttgart to build the cd for him came to an end when the last cd ' s came off the production line at the beginning of 1979 . as no bitters were built for almost two years in 1979 and 1980 , baur took on other work to fill the gap left by cd production and bitter had to find another company to build the sc .
in 1984 , bitter announced at the new york auto show that it would enter into a limited marketing agreement with gm to sell the sedan version in the united states , through participating buick dealerships . by being able to offer a premium european product , gm had hoped to ( re ) gain market share lost to bmw at the time . the option of importing opel cars was dismissed on the basis that it was perceived to be an entry - level brand , relative to bmw ' s premium status . ultimately , less than a dozen buick dealers ( mostly in the metro new york city area ) , would bear the bitter signage as a result of which sales proved minimal . [ 4 ] bitter ' s failure was based on its business model , and the diminishing trend of rebodying other manufacturers ' vehicles , which became unpopular by the 1980s .
bitter had equally firm ideas about using proven opel mechanical components . he believed that an opel floorplan and running gear was one of his car ' s strongest selling points . few top - of - the market alternatives offered supercar aesthetics and interior opulence combined with everyday reliability , argued bitter .
i want a beautiful , fast car , but i also want to get in it and drive away .
in 2007 , bitter resumed small - scale production by launching the vero at the 2008 geneva motor show . this car was derived from the australian - made holden caprice ( wm ) sedan ( the long - wheelbase luxury derivative of the holden commodore ( ve ) ) , believed to be purchased directly from holden thanks to erich bitter ' s friendship with holden ' s former peter hanenberger . [ 6 ]
ah , the ferrari 400 / 412 series . their rear wheels powered by front - mounted v12s , these cars were built the way god and enzo intended , and then wrapped in sheetmetal that is - - to say the very least - - controversial .
only a few hundred of these vehicles were made , and although handsome looking , they were not considered ' head - turners . ' these cars were also relatively expensive to buy and were never real competition to bmw or mercedes in the premium car market .
demand is being fuelled by tightening global emissions regulations , which have seen several countries commit to banning the sale of new cars with conventional engines by 2040 , though this does not necessarily exclude hybrids which use a combination of internal combustion engines and electric systems .
with production numbers of the bitter sc coupé increasing and plans for other derivates of the sc , it also became clear that a lower priced car was needed for the financial health and growth of the company .
right now , hybrids have 2 percent of the passenger car market in the u . s . , and completely electric vehicles are still a rarity . even in ev - friendly california , battery - powered cars only hold 2 . 7 percent of the market .
he most high profile is billionaire elon musk’s tesla , whose s and x models claim ranges of about 275 miles , though these cars are considerably more expensive than the leaf , the current version of which is priced from about £24 , 000 before “green” grants .
three to four cars a week rolled out of the sdp works for several years until the senator ' s passing , when production ground to a halt . approximately 488 scs were built for worldwide consumption , with just under half of those dispatched to america . thus the bitter sc was the only opel - powered car on offer in the states in the ' 80s , spanning the bridge between the last of the mantas in the ' 70s and the cadillac catera two decades later .
indeed , the company already makes the two best - selling electric cars in the u . s . —the model s sedan and the model x suv . its most promising product , the model 3 , a relatively affordable sedan ( $ 35 , 000 , before government incentives ) , debuts later this year . then there’s tesla biggest tech advantage : its battery technology . facing a shortage of high - quality and affordable lithium - ion batteries required in electric cars , musk built his own proprietary “gigafactory” in nevada to produce state - of - the - art batteries that could cement a permanent advantage , the way apple’s hardware has upheld the company reign over smartphone profits . lithium - ion batteries , which are used in electric and hybrid cars , in addition to everything from spacecraft to smartphones and e - cigarettes .
. since this company was not only producing bicycles but also cars they could be of great help when erich planned a switchover to automobile competition . at the age of 25 he started to enter some competitive events .
at first everybody passed me
recalled bitter , but it wasn ' t long before he started winning in an nsu . during his eleven year racing career from 1958 to 1969 he raced porsches , ferraris and mercedes 300sl ' s , amongst others , before being offered a works drive for abarth .
with its distinctive looks and exlusive trim the vero should have been an alternative for the high end models of the european car brands , especially in europe where the donor cars themselves are not often or not at all spotted on the roads . but only a handful of veros were sold .
of course , the company has plans to deliver fully self - driving cars in the early 2020s . they acquired self - driving startup cruise automation ( for $ 1 billion ) and have plans to hire 1 , 100 more technology - focused workers in california , centered around san francisco .
“if we share rides in shared cars , we will only need 10 percent of the cars we have today , ” says robin chase , the founder of zipcar . “we have the ability to eliminate congestion , transform the livability of cities , make it possible to travel quickly and safely from a to b for the price of a bus ticket , improve the quality of our air , and make a significant dent in reducing carbon - dioxide emissions . ” this is the future that is the most exciting to me . it’s also a future in which cars ironically become more like public real estate rather than private property—a networked commodity , rather than a status symbol . that might be great for riders , congestion , cities , and the environment , but it’s not obvious that it would be great for any company that relies on enormous per - vehicle profits to justify its stock price .
have corrected the data , bitter is a old german independent car producer who use large scale mass prodcution vehicles and turns them in somehting unique . . . without success . . . this car is bitters last try based on a holden caprice
bitter was planning to offer the rallye in different versions going from a basic version with standard 110 bhp 2 . 0 - litre engine to an up - market version with a 165 bhp 2 . 6 - litre engine and full leather interior .
both the 3 . 0 and 3 . 9 liter engines use bosch l - jetronic electronic fuel injection . although not rare in cars of the era , it does have peculiarities unique to the bitter . the car can throw untrained mechanics a few curveballs — even something as simple as bleeding the cooling system can lead to problems . ( for the curious , you have to bleed the system cold by removing and then filling the reservoir elevated out of the car and bleeding air through bleed screws on top of the radiator with the engine off . )
“because of the car ' s low values and the ferrari parts and service sword of damocles that hangs over the head of any owner , most of the cars of this series that turn up at auction have significant needs . buy one of these , and you may as well start thinking about ways to improve on bernie madoff ' s ponzi scheme - - you ' ll need that kind of capital to put things right . about the only thing that won ' t cost five figures to address is the aforementioned gm automatic , which is yet another reason why these cars will never be worth anything . ”
our take then : “the bitter is a driver’s car , designed by a driver for other drivers . it combines the joy of driving an exotic italian coupe with the pleasure of driving a solid german luxury car . ” — roger cartwright , sports car graphic , january 1984 now : the bitter was a little ahead of its time , combining a good drive with restrained exotic looks and daily driver usability . the fact that they’re overlooked by collectors , meaning they’re still affordable , might be what makes them most appealing .
bitter shipped the cars , sans drivetrains , from italy to austria for mating to their opel mechanicals . in total , only about 250 - 300 scs ever made the additional trans - atlantic swim , and it ' s hard to say how many of those haven ' t succumbed to the tin - worm or the can ' t find a set of brake pads so i ' ll just park it - isms here in the u . s . . in fact , for many in the states opel itself is an unknown commodity , as foreign sounding as calphalon or single - ply toilet paper .
inside and out , the bitter sc exudes luxury without being over the top . the design has aged well , and , while it doesn’t look as flashy as the maseratis or lamborghinis of the time , it has certainly aged better . this was erich bitter’s goal — to create a low - volume car for discerning buyers . he never wanted to be an automotive giant ; he just wanted to build the car he always dreamed of . in the end , he produced an estimated 460 sc coupes , not bad for a singular vision .
erich bitter made the decision to approach opel at russelheim and has never regretted it . he established his car business in his hometown of schwelm in 1971 . between 1973 and 1986 he built 395 cd ' s and 488 sc ' s on proven russelheim platforms and running gear .
apple and amazon got so big because they piggy - backed off of larger movements in tech and culture—the shift of attention to mobile and the shift of retail to the internet—that created enormous new markets for them to dominate . investors expect tesla to dominate the electric future of cars the way apple gobbles up smartphone profits and amazon dominates e - commerce .
bitter’s second project , the sc , started in 1977 while the cd was still in production . opel had decided it would stop production on the diplomat , and once that happened , no matter how successful bitter’s car was , the platform would disappear . in 1978 , opel launched a new technologically advanced car , called the senator . the new opel was not only lighter , but also powered by a more efficient fuel - injected 3 . 0 - liter inline six - cylinder engine . the sc wasn’t ready for production until 1981 , and by that time , bauer was busy with other projects and no longer had the capacity to build vehicles for bitter . although other german manufacturers would have been the first choice , the contract was eventually given to the italian manufacturer ocra . after only 79 units , the contract was pulled from ocra due to quality issues and given to a second italian builder , maggiore . the handmade interiors also were sourced from italy from leather maker salt . until 1983 , bodies and interiors were built in italy and shipped back to bitter’s factory in schwelm , germany , for final assembly . eventually , demand outgrew production capacity .
in 1971 dave holls replaced chuck jordan as opel ' s styling chief and he , like many other top opel executives , regularly used the car . erich bitter had seen the car many times and was smitten by the concept of its stunning styling and reliable , well engineered running gear .
the bitter cd was the first car of the new marque , based on the opel diplomat but with a shortened floor - pan . the suspension was tuned for the new car ' s weight and size but the mechanicals were untouched remaining pure general motors . this was a fine car , built and trimmed by baur to a very high standard . when it appeared in 1971 , it attracted substantial orders but unfortunately the oil crisis changed the face of motoring in the 1970s and suddenly a 5 . 4 litre v8 became very undesirable . it was simply the wrong car at the wrong time . the bitter cd also had a supercar price tag and it was questionable whether a car built from gm ' s parts bins , should be in the same price bracket as a rolls royce . production ran from 1971 until 1979 and a total of 390 bitter cds were built .
nissan ceo carlos ghosn had made several big promises about self - driving cars . back in 2013 , he said that the company would have autonomous vehicles for sale at reasonable prices by 2020 . he reaffirmed that in 2015 ( with some caveats ) . and in 2016 , the company said it would have 10 car models with some autonomy baked in by 2020 .