plentific is a british online home marketplace founded in 2013 .

in 2014 , the company received $ 1.6 m in seed funding .

in april 2015 , plentific formed a partnership with lendinvest , the largest peer-to-peer real estate mortgages real estate platform .

the partnership led to an ongoing effort to develop and generate future investment towards plentific .

in august 2015 , plentific and zoopla property group formed a partnership to launch “ find a pro ” , a project that provides users with unprecedented access to a database of professionals and local tradesmen for home-related improvements and maintenance projects .

in 2016 , plentific became the first home services marketplace to launch an insurance-backed guarantee , the plentific guarantee , which covers the whole of any plentific project , including the deposit , post completion and legal fees .

in the same year , plentific also became the first transactional online home services marketplace in europe , as the platform allows customers to book and pay for trade professionals .

plentific

plentific helps you find the right professional for your home repairs and remodeling projects . plentific ' s headquarters is located in london , england . cem savas is the co - founder of plentific . plentific has received a total of $ 2 . 2m in funding . plentific ' s top competitor is checkatrade , led by kevin byrne , who is their founder & ceo . plentific has 16 followers on owler .
owler has collected 14 screenshots of plentific ' s website since jun 2014 . the latest plentific website design screenshot was captured in sep 2017 .
since plentific was founded in 2012 , it has participated in 1 round of funding . in total plentific has raised $ 2 . 2m . plentific ' s funding round was on jul 2016 for a total of $ 2 . 2m
ms barbara foster was invited to write this review by plentific . learn more .
mrs jenny rodger was invited to write this review by plentific . learn more .
the owler community has estimated the number of employees of plentific to be one .
plentific currently has 2 , 823 followers on twitter . as of july 2016 plentific had 2 , 657 followers . that ' s a 6 percent increase in 1year
glassdoor gives you an inside look at what it ' s like to work at plentific , including salaries , reviews , office photos , and more . this is the plentific company profile . all content is posted anonymously by employees working at plentific .
plentific currently has 6 , 979 fans on facebook . as of july 2016 plentific had 4 , 629 fans . that ' s a 50 percent increase in 2 years
call , chat and pay through your plentific dashboard to be covered by our guarantee .
mr steven hale . was invited to write this review by plentific . learn more .
the owler community has estimated the revenue of plentific to be less than $ 1m .
plentific , a london , uk - based online home . . . . . .
“the quality of the leads on plentific is good . genuine people who want work done . ”
plentific helps you find the right professional for your home repairs and remodeling projects . plentific was founded in 2012 . plentific ' s headquarters is located in london , england , gb n1 7jq . it has raised 2 . 2m in 1 round . the latest round was in jul . . .
the plentific guarantee is our endorsement of your quality . customers want the best pros that do amazing work . to give customers an added level of confidence , your jobs are backed by the plentific guarantee .
plentific , the based startups - 100 listed marketplace connecting homeowners with tradesman , has secure . . .
london - based real estate startup plentific was launched to simplify the long and complicated process . . .
checkatrade is seen as one of plentific ' s biggest rivals . checkatrade was founded in 1998 in west sussex , england . checkatrade operates in the real estate services industry . checkatrade generates $ 5m more revenue than plentific .
plentific lets pros find local work , message customers , send quotes , generate invoices and get paid securely online .
mybuilder is one of plentific ' s top competitors . mybuilder was founded in 2004 , and its headquarters is in london , england . mybuilder operates in the real estate services industry . mybuilder has 48 more employees than plentific .
bidvine is one of plentific ' s top rivals . bidvine was founded in 2014 , and is headquartered in london , england . bidvine is in the internet software field . bidvine generates $ 3m more revenue vs . plentific .
they called , gave a quote & the job was finished in 1 week . i will certainly use plentific again .
plentific has a clear purpose : to help you find the perfect professional and local tradesmen for your home services needs .
plentific , an online marketplace for home services , has landed £2 million in fresh funding from pi la . . .
co - founder at plentific . com . previously , founder joss property ( > 25 prime london developments ) , worked
the pair say their breakthrough came when they discovered the website plentific , which aims to simplify the home - buying process .
i applied online . the process took 1 + week . i interviewed at plentific ( london , england ( uk ) ) in september 2017 .
“we have seen a gap in the online property portal market in the uk for a long time , and plentific are directly targeting this gap . plentific brings together a much deeper level of information for property investors , than the other property listings sites . there is a natural overlap between lendinvest’s users ( for both borrowers and investors ) and plentific’s users , and this strategic alliance is one that we’re very excited about , ” said lendinvest co - founder and ceo christian faes .
media / pr bachelor , alumni of interactive art direction at hyper island in stockholm . pixel bender , digital designer from gothenburg . ui / ux designer at plentific
“we see ourselves in that intersection between helping people find homes , and what happens afterwards when you are a homeowner , ” said cem savas , plentific’s joint founder .
the find a pro service is run with plentific . com , a portal launched last year which carries zpg property listings and extensive consumer - focussed ‘how to’ guides and contacts .
one of the many benefits of joining plentific is the plentific promise , which gives users a guarantee on the work they have had done by an approved professional . the property buying platform covers the most common reasons for a house purchase falling through ; being gazumped or outbid , the property being withdrawn from sale , critical illness , or if the seller has no legal right to sell you the house etc . if the sale of a property purchase should fall through , the plentific promise gives homebuyers up to £1 , 750 of protection – covering conveyancing , surveying and mortgage lender fees . all homebuyers need to do is book a job with the company - guaranteed professionals through the free - to - use plentific site .
lendinvest co - founders faes and ian thomas have participated in plentific’s most recent fundraising round and faes has come on as a director representing the angel and vc investors in the business .
plentific , the startups - 100 listed marketplace connecting homeowners with tradesman , has secured £2m in a round which involved london - based property accelerator pi labs and a number of angel investors .
plentific ; an interview with the founders , cem and emre . a fascinating overview of the new property search engine from the guys who set it all up . well worth a watch .
as the founders acknowledge , the biggest challenge facing plentific in the weeks and months ahead will be attracting users in a market where well - known property search sites tend to be the first port of call . but as kazan sees it , plentific is offering something unique . “i don’t think there is another site offering the breadth of service that we do , ” he says .
that’s the question the radical new property website plentific asked itself , and has just answered with its new “find a pro” service . plentific says it wants to “create a one - stop shop website for property buyers . …helping them find the relevant professionals and tradesmen” . the catchy streamline on its website reads reads : “find a home . find a pro . get it done . ”
“the home services market is a key investment theme for pi labs given the strong european consumer fundamentals and plentific’s speed of product development and calibre of partnerships were decisive factors in our involvement . ”
why do you want to work in plentific ? what is your previous experience and they asked my previous role in depth . they also asked about my skills other than my previous role answer question
no other website offers plentific’s level of support : our team will talk you through the platform and even help you deal with customers . we’re here to help you win work and grow your business !
let’s face it , a good pro can be hard to find . you want your job done to a high standard , with no complications . this is where the plentific guarantee comes in handy . we want you to buy with confidence anytime you purchase a service on urltoken or our partner websites ; that ' s why we guarantee service quality when you purchase services from a plentific pro on urltoken .
“this will not only enhance the online property experience for movers and owners but also provide our comprehensive network of professionals and local tradesmen a higher number of quality leads” says one of plentific’s founders , cem savas .
buying a property in the uk is a very long and complicated process . cem savas and emre kazan launched real estate startup plentific to provide a shorter and simpler solution to this problem , according to forbes .
the founders also realised that the majority of professionals still were not using digital marketing to their advantage . plentific now helps professionals and local tradesmen in its ‘find a pro’ panel to enhance their online presence via rich microsites and targeted digital marketing opportunities on both urltoken and other high - traffic partner websites . via its access to a highly targeted audience , plentific generates high - quality customer leads to over 80k panel members .
co - founder at plentific . com . previously , pe investor at anacap fp , m & a banker at nomura and morgan stanley . phd , univ . of michigan , postdoc univ . of cambridge .
the obvious question is : can we trust these people ? “we do our best to run background checks on every professional who joins our panel” , said savas . plentific has a team dedicated to checking their details , making sure they are qualified and are properly insured . they ask for references and check companies house registration , proof of qualifications , certifications and previous work . the company gives the pros its “verified by plentific” badge .
‘plentific helped us narrow down our search and maximise our investment , ’ says carma . ‘there’s a minefield of information out there and it collates and streamlines all those details into one place , making the whole process easier . ’
lendinvest co - founders christian faes and ian thomas have participated in plentific’s most recent fundraising round in an attempt to drive their mutually beneficial businesses forward . faes has become a director representing the angel and venture capital investors in the portal .
plentific was founded by ex - investment bankers and property developers cem savas and emre kazan , after realising how hard it was to find information when purchasing real estate . the platform also incorporates complimentary information and is said to provide “inspiration , project data or word - of - mouth referrals in one place” . plentific , which stands for ‘plenty’ of ‘fantastic’ resources , states it is working with hundreds of professionals to aggressively build out its offering to homebuyers , property investors and entrepreneurs .
but if the experience left him bruised it also provided a seed of inspiration . convinced that something could and should be done to make the process of purchasing a home simpler , easier and faster , he and partner emre kazan founded plentific .
lendinvest , a peer to peer lender that targets real estate mortgages , has announced a partnership with plentific , an online property marketplace . lendinvest has facilitated over £269 million in short and medium term mortgage loans to date making it the largest in the world .
launched in march 2014 by cem savas and emre kazan ( pictured ) , london - based plentific is a free online service which lists over 75 , 000 professionals across the uk and enables homeowners to collect and compare quotes from these professionals for over 350 services .
the top 10 competitors in plentific ' s competitive set are checkatrade , mybuilder , bidvine , rated people , colego , fantastic services , hassle , bizzby , taskrabbit and yell . together they have raised over 70 . 0m between their estimated 1 . 2k employees .
“you have the whole country to cover , ” i said . “isn’t that a tall order ? ” electricians and builders may be easy enough to find in london , but a good plumber in hartlepool or didsbury ? is plentific confident it can deliver right across the country ?
heir projects done every day . with a whole host of new and innovative features aimed to please both consumers and pros , we’re confident that plentific will continue its stellar growth in 2016 and solidify its place as the go - to marketplace for home services in the uk .
“find a pro” , which plentific is sharing with the zoopla property group and primelocation in a deal it struck with them , follows a familiar online booking and ordering service model . most , but not all , of the pros carry a “verified by plentific” badge on their listing . as with tripadvisor destinations , airbnb properties , and uber taxi drivers , you rate them . it’s transparent . “the goal is for everyone who uses the the system to say – ‘i used this person , and he is great’ ; ‘or actually , he wasn’t that great’ . ”
others include plentific which offers integrated financial calculators , property listings ( powered by zoopla ) and a step - by - step home buying guide . users can also choose to ‘find a pro’ where they can request advice from plentific search consultants , as well as a panel of mortgage brokers , solicitors , surveyors and architects . a third , rent a letting , has a unique angle - £7 . 35 of every letting agent ' s monthly advertising fee is donated to charity and agents are also encouraged to pledge to its list of charities when advertising with them .
stephen jury , a spokesman for plentific , the home services website which identified the photos , said : ' people are always looking for new and exciting ways to revamp their homes , and lego has provided just the tool for homeowners to design their own unique decorations around the house . '
spokesperson for plentific , stephen jury , said : “these findings are a brilliant insight for those looking to invest in a new area for 2017 . using our list , potential buyers can see the trends of 2016 and determine which areas are likely to keep climbing in value over this year .
investor appetite for the property technology market is swelling with plentific one of many uk start - ups to have secured finance in the last six months . in may “transferwise of the rental market” goodlord closed £2m seed funding , while in june online estate agencies yopa and housesimple secured funding totalling £29m .
prior to submitting a claim , please review the plentific guarantee terms and conditions in full to determine that you are eligible and that you can provide proper documentation . if so , simply email us as support @ urltoken and you’ll be connected with one of our guarantee colleagues who will respond within one business day .
cem savas , co - founder of london - based startup , plentific has experienced the frustrations of buying property at first hand and on multiple occasions . “i began by buying a home for myself and went on to buy a portfolio of properties , ” he says . “i couldn’t believe the inefficiencies of the uk property market . ”
plentific is an online marketplace that helps home buyers and homeowners find and hire the best professionals and tradesmen . our platform also helps professionals and local tradesmen enhance their online presence via rich microsites and targeted digital marketing opportunities on both urltoken and other high - traffic partner websites . via our access to a highly targeted audience , we generate
if your service was not completed according to the final scope agreed through plentific ' s systems we will work with you and your pro to correct the problem . when this is not possible , we will find another pro to get your job finished . we will also cover any additional work up to the value of £1 , 000 .
plentific stores all financial details entered by users at the initial stage where they are still searching for a property that matches their desired price range . these saved details are then sent later on to mortgage brokers , eliminating the need to fill up additional forms . the website also allows users to communicate with professional advisers regarding quotes and payments , the report detailed .
get cover – smaller steps can be taken to cover the costs of gazumping such as platforms like plentific , an online property service who are able to offer a guarantee on work falling through . a free - to - use service , by hiring professionals through a third party , you will be covered at no extra expense , should such a situation arise .
the growing new businesses include plentific which provides online support for every stage of a property transaction ; hometouch , an e - market place for hiring carers started by a doctor trained at the chelsea and westminster hospital ; loyalzoo , an app for keeping your various loyalty points in one place and simplycook , which provides its customers with restaurant - quality recipes and ingredients .
plentific’s savas commented : “we’re delighted with this investment which allows us to continue evolving our product and to start stretching our marketing legs . we are driven by making home improvements better value by removing the hassle of back - and - forth phone calls , protecting consumers identity , scheduling , sourcing quotes and payments , so people can focus on getting the work done . ”
“we really like the guys at lendinvest and what they are doing for the uk mortgage market . they are applying technology to disrupt the property market , very much in the same way that we are seeking to do at plentific . this alliance makes a lot of sense for us and we look forward to rolling out a range of collaborations with lendinvest in the near future . ”
cem savas & emre kazan , co - founders of plentific said ,
we are delighted to be working with zpg to offer the find a pro service to zoopla and primelocation users . this new feature will not only enhance the online property experience for home movers and homeowners across the uk , but also provide our comprehensive network of professionals and local tradesmen a higher number of quality leads .
being registered blind i thought i would use one of these site ' s , plentific came up so thought give it a go . you see on the telly of dodgy tradesman , but company ' s like these on the internet are great . company who did my plumbing of an outside pipe and tap were very good and also friendly , did a great job i am very pleased they left everything also clean and tidy .
a smarter way to hire local professionals and tradesmen our technology is transforming the way people accomplish any home project , anywhere , anytime . plentific is the first and only transactional marketplace in the home services sector in uk and offers unique services to both homeowners , landlords and property managers and professionals . as homeowners and developers , we were frustrated with the lack of technology in the property sector and the considerable effort it took to find home services professionals with the right qualifications and project history , and dealing with the hassle of back - and - forth phone calls , scheduling , getting quotes and ultimately the work done . further , no platform allowed us to manage multiple projects at the same time with easy integrated communication and payment options . we also realised that the majority of professionals still were not using digital marketing to their advantage . plentific now helps professionals and local tradesmen in its ‘find a pr . . .
plentific was launched in london in 2014 as a very neatly designed property website , with added features . it put together everything that you would need when you are buying or renting a property , in one in place . it created bespoke tools and features , such as side - by - side property comparisons . a mortgage affordability calculator takes into account all buying costs including stamp duty and shows your property buying power . you can then pay your initial conveyancing fee online to launch the purchase .
plentific can do nothing to change the way in which the uk property deals are conducted but by providing good information and along with a network of professional contacts , the hope is that it can save users time and empower them to make good decisions at every stage . “we don’t have the data yet , ” says cavas . “but if a typical house purchase takes four or five months at the moment , it we can cut that down to two or three , that would be a success . ”
i fared much better with “architects / consultants” . there were 133 listed , although only two were within 20 miles . ( these people are more likely to want to travel than a plumber . ) and they had lots of reviews . i looked at the nearest one to me , and found one of its projects had been in my village . the company had 10 reviews , generated by work it did before it joined plentific . i could have requested a quote from one of the qualified professionals with a few clicks .
the site is divided into three sections . the first of these – dubbed the academy – provides an interactive / clickable guide to the home buying from beginning to end , plus a series of calculators which allow users to establish at the outset what they can and can’t afford . the second section is a property search tool powered by zoopla . and when a user finds and puts an offer on a home , the third section provides tools to locate and hire professional advisors , such as lawyers , mortgage brokers , architects and surveyors . these are selected by plentific . “they are all award winners , ” says kazan .
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getting on the housing ladder in london can make you feel like a rabbit in headlights : befuddling finances , fear of making the wrong decision , endless paperwork and uncertainty about how far your money will go . enter urltoken , a new website that guides newbies through the house - buying process .
its best feature is the interactive step - by - step milestone tracker , which is broken down into four main areas : the hunt , getting a mortgage , making the purchase and moving in . everything is explained in simple terms , and if you create your own profile , you can tick off what you’ve achieved to keep tabs on progress .
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for more information on journolink and how to receive more content like this , please visit urltoken .
all marketers hear about storytelling on a daily basis . on the contrary , pr is too often described as an old - fashion discipline , outdated by the new digital trends . but actually , storytelling is the very . . .
journolink ltd . registered in england and wales no . 08783164 . registered office : st cedds high street , lastingham , north yorkshire yo62 6tq
find a pro provides access to thousands of professionals nationwide covering over 50 home - related service categories , which include builders , surveyors , architects , electricians , locksmiths and gardeners .
the new service is being launched as an exclusive partnership with urltoken , a portal launched last year which carries zoopla property group ( zpg ) listings and extensive consumer - focussed ' how to ' guides and contacts .
find a pro allows professionals and tradesmen to showcase their businesses including past projects , customer ratings and reviews , associated memberships and accreditations and will give users a wealth of information making it easy to research suitable professionals in their local area for their property related projects .
alex chesterman , founder & group ceo of zpg said ,
our new find a pro tool will make it easier than ever for consumers to find relevant professionals or tradesmen for their property projects . with over 35 , 000 professionals and tradesmen available via find a pro , it will become an essential place for researching home improvement , maintenance and repair projects .
property portals are an extremely valuable resource for all house hunters today , whether they are buying or renting . if you don ' t have the best software to upload your portfolio , you could do with our help . for further information on our award winning software for estate and lettings agents and our website design with mobile & gold , silver & bronze options to suit every budget , please speak to one of our team today on
great news this month on the portal feeds front . estates it have developed a new automatic feed to xml2u
lendinvest to close 2015 having lent £470 million . has recorded no capital losses on its loan book .
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the little - known conservative mp kit malthouse has been named as the new housing minister . he takes . . .
it’s been announced this morning that dominic raab - who became housing minister just a . . .
the german publishing company axel springer has increased its stake in purplebricks to 12 . 5 per . . .
a ‘disruptor’ tech company claims that large numbers of people are dissastisfied with the conveyancing . . .
highly regarded industry figure simon whale , who quit his role as head of sales at . . .
zoopla property group has launched a new service across zoopla and primelocation to provide users with access to thousands of professionals and local tradesmen .
the new feature on zoopla and primelocation will give access to 35 , 000 professionals nationwide covering 50 - plus home - related service categories including surveyors , architects , electricians , locksmiths and gardeners .
find a pro allows professionals and tradesmen to showcase their businesses including past projects , customer ratings and reviews , associated memberships and accreditations .
agents to identify ' transaction - ready ' buyers with new zoopla feature . . .
zoopla property group ( zpg ) has announced the launch of a new . . .
' psg yet to stretch its legs ' – analysts report on zoopla figures . . .
several stock market analysts have published reports on zoopla ' s half - year trading . . .
some 87 per cent of zoopla members who bought discounted shares in . . .
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so here’s the thing . it’s summer - not much going on , . . .
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england win ! - our match review features emoov and purplebricks ( sort of . . . )
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given that property is something of a national obsession ; it’s perhaps surprising that the simple act of buying a home in the uk remains such a convoluted and often frustrating process . put in an offer on a house or flat and you can generally look forward to several painfully slow months as your bid either meanders through the legal , financial and regulatory stages , or else falls through unexpectedly , leaving you with nothing but an unwelcome bill and the prospect of starting all over again .
“emre and i spent about 9 months working on the business plan , ” adds savas . “we spoke to people in the industry . we spoke to investors and we ran workshops with the public . what we discovered was that people didn’t necessarily understand issues such as affordability or the government’s help to buy scheme . overall they felt there was no clarity in the process . ”
launched this week , urltoken sets out to provide that clarity by offering its users a route map that will take them from the earliest stages of considering a house purchase through to practicalities of hiring and paying professional advisers .
it’s a deceptively simple concept but the devil is in the execution . kazan and savas have worked hard to build the relationships on which the site depends . “working closely with partners was integral to the process , ” says cem savas .
urltoken offers some neat touches . for instance , financial details entered by users at the affordability check stage are stored and when a property search is launched they provide an instant guide to whether a selected home is within the price range . at a later stage , the financial details can be packaged up and sent to mortgage brokers , thus saving time on additional form filling . equally useful , urltoken enables users to contact professional advisers directly through the site , obtain quotes and make initial payments . “this can save three or four days of work , ” says kazan .
we’ve just moved into our ( hypothetical ) new home , and there’s work to be done . we need an electrician to fix that dodgy wiring , a plumber to sort out the en - suite , and an architect to give us some thoughts on that extension we are planning .
in time we would find all those people , and they might , or might not , do us a good job . but we need something more credible than the sort of glowing “my cousin’s neighbour used so and so the plumber” , or “those builders on the high street did us a great job 10 years ago” sort of recommendation we might get from chatting to the neighbours . these days our consumer expectations are much higher . we use the internet to find our property . why can’t it give us a service we can trust to take us on to the next stage , instead of just a list of names ?
this is how it works . the company has gathered a database of 38 , 000 “home professionals” , in 60 categories . they range from architects , conveyancers and mortgage brokers to electricians , carpenters , boiler engineers , fireplace specialists , roofers , painters , plasterers and tree surgeons .
we would have welcomed that method of making a choice in the past . way before the internet we used professionals , many of them local and known to us , whose work was not good enough . too late we discovered that supporting local businesses could be self - defeating . but even since the internet , we’ve taken people on trust to do work in our home . most didn’t have a website anyway , so we had no way of knowing what other customers thought of them .
“you have a lot of cowboy builders out there , ” said cem savas , “but there are a lot of good companies as well . we want to get rid of the cowboys and help the good guys get more business . let ‘s make it a lot more transparent – what sort of companies they are , and what the history of the company is . our pros can upload pictures , upload projects , showcase their team members and reviews , and let the market speak for itself . ”
i found the website easy , intuitive and comprehensive . traveling time to work ? it does that . how to make an offer ? distance to work , schools , sold house prices . available . now the company is expanding its service to take in people offering additional services , in one inclusive package ,
i tried the new “find a pro” service , two weeks after launch . i live in a village about 40 miles from london . my first search was for a plumber . under “general plumbing” i found found five pros . the nearest one was 15 miles way , which isn’t too it helpful , and he had no reviews . in fact none of the plumbers seem to have any reviews yet , but it is very early , and i will look again .
the service is free for the consumer . “we are saying – there is no catch , because we have revenue and business relationships with our pros , and and as a consumer you have enough problems already . ”
“concierge” is an additional service to help the customer . say you have you have a more difficult task , like pesticide cleaning in your home , and no one wants to do it . the concierge gets involved and actively tries to find you someone . it could be a more mainstream service , such as a surveyor , or a solicitor ; the concierge can help you with that too . “they are real people in our office . trained , smart people . they’ve gone to buy and renovate themselves , so they understand what it means to find tradesmen , to find professionals . ”
how sure can i be of the competence of the pro i hire ? a bad plumber can still slip through the vetting process and all i can do is give him a bad score online . “we are working on some kind of guarantee at the moment , ” said savas , “because not everybody will be happy with a tradesman – they do make mistakes . ”
“absolutely . we have been hitting our targets since we launched and are growing quite significantly now , with some pretty big plans for the sales and customer service team . we have some strong backers , so growing , for us , with our zoopla and prime location partnership is a requirement . it’s not even an option any more .
“there are still some gaps in certain areas where we don’t have all the pros covering specific services , but we are in the process of filling those gaps . ”
“we are signing contracts with these people . most of the businesses we spoke to are happy with that concept , because it gives them a real client , so they are not just spending money on something that they might or might not make money off . it’s much more direct than using google or magazine advertising . ”
as the website grows , there will be the opportunity to build a profile on buyers and their properties . “we will know you , as a first - time buyer , ” said savas . “we know you have used these services , and if you come back to us , we already have information about you to help you more . and we have started creating a history of your property , as the projects get done . ”
it might be useful , for example , for future buyers to know when a piece of work was done in a house and , and what exactly was done . and what it cost , this particular boiler , this particular pipework . and who did a good job on it .
imagine how valuable this is for someone buying your home , to be able to see who you used , so that if they have any issues in the future they can get in touch with them . they used this plumber , so maybe they know something about this boiler issue .
“we see ourselves as a technology company in the property space” , said savas . “we are gathering a lot of the data already out there , which nobody so far so far has pulled together for property , to make sense of it . ”
i have been a full - time journalist since the 1970s . my main outlet at the moment is the travel pages on the mail on sunday , where i am a regular contributor . i am interested in technology - from electric and self - driving cars to smart phones - the environment and the natural world . much of my work appears here . i am available for commissions .
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urltoken
peer - to - peer ( p2p ) marketplace provider lendinvest has forged a partnership with online property portal and marketplace urltoken .
urltoken is a uk property platform that was founded by ex - investment bankers and property developers cem savas and emre kazan . the founders say they established the platform after realising how hard it was to fund relevant information when buying a uk property and wanting to find home improvement professionals to boost investments .
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the london - based startup was wants to provide a single place where property buyers can navigate the whole process of home buying . the newly - launched website takes them from the starting idea of a purchase up to the hiring and paying advisers , the report explained .
although the startup does not exactly change the whole process of home buying in the uk , it readily provides complete information and various professional advisers to help users save a lot of time , the report remarked .
forbes cited savas saying :
we don ' t have the data yet . but if a typical house purchase takes four or five months at the moment , it we can cut that down to two or three , that would be a success .
closing time closes $ 2 . 7m in funding to simplify home - buying process in the us
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new ventures from a range of digital entrepreneurs are ramping up the challenge to their traditional counterparts in the property market .
recent launches include estates direct , the brainchild of poundland ' s steve smith and darren richards from urltoken who claims to have taken the dating industry from the high street to online . its basic no - frills package comes in at £195 , although another £195 is payable if the house sells and there are numerous add - on elements which can also raise the final figure .
earlier this month , sir stelios haji - ioannou ' s announced the forthcoming launch , probably this summer , of easyproperty . it claims the site will
shake up the uk property market to make buying , selling , renting and letting simple , quick and cost effective
.
george spencer , ceo and founder of rentify said :
there is a substantial amount of evidence to suggest that 2014 will be the year that this sector is transformed . since we launched in march 2012 , rentify has managed a total of £306m worth of rental property , and helped over 500 , 000 landlords and tenants let , manage , and rent properties across the country , demonstrating that there is a significant demand for this type of service in the uk . the accessible , intuitive , and cost - effective model of online property companies , whether sales or letting , is surging ahead of the traditional high street estate agent set - up . ours is a rapidly emerging sector with a strong potential for growth .
in the same way that internet banking and online news sites have transformed their sectors , we cater to consumers increasingly used to accessing services and information instantly . we aim to bring transparency to a market which badly needs it .
buying a home always has the potential to be a stressful and emotional experience but , if everything falls apart at the last minute , the whole ordeal can be much more hard - hitting , both emotionally and financially . at this stage , homebuyers will have had an agreement in principal and are likely to have become emotionally attached to their potential new home .
there are several reasons why the sale of a property can fall through at the last minute , but one pitfall probably well - known to most homebuyers is gazumping . gazumping is when , through no fault of the buyer , a seller who has already accepted a verbal contract on the sale of a property with one party , accepts another offer from another buyer before the deal has exchanged . this can lead to a heartbreaking situation for any hopeful buyer , who may have already forked out on big expenses such as conveyancers , surveyors and mortgage advisors .
with 25 % of sales falling though in this way , it is advisable that people buying a home take steps to protect themselves from such a situation . there is no way to completely avoid being gazumped ( unless you live in scotland , where it is illegal ) , but homebuyers can certainly minimise their risk by taking some valuable steps :
get organised – having all your affairs in order will help homebuyers reduce their chances of being gazumped . by having a surveyor , conveyancer and an agreement in principle all ready to go , it means you can get moving on the deal faster and the seller has less time to get cold feet , or become frustrated at the delays .
many homebuyers ask the seller to take the house off the market as a condition of the sale . this makes it less likely that anyone else will see the property and reduces the chances of someone else making a more appealing offer .
get it in writing – or , perhaps , an even more effective counter measure is a legally binding contract between the buyer and the seller , signed when the offer is accepted . this usually involves both parties agreeing to put a percentage of the value of the house in a ‘security pot’ . if one party reneges on the deal , the other party gets the pot . this is a fairly simple agreement , but make sure to factor in any potential delays when you’re getting it written up . these deals are only available for a set amount of time , so foreseeing any delays at the start can save heartbreak further down the line .
pay a deposit – probably one of the most effective ways of making sure a deal doesn’t fall through is adding in a non - refundable deposit . not only does this show the seller that you are committed and serious about buying the house but it also has a psychological aspect , making the seller feel that the deal is set in stone . the seller will be more likely to take the property off the market straight away and this can also rank you above other bidders . make sure you contact your solicitor or financial advisor before rushing into any non - refundable deals .
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in a blog first published on 24 th june on urltoken , a property information portal , nigel sellers of premier property search was asked about his views on the best time of year to market your property .
if you’re thinking of selling your house or buying your first home , the time of year can be very important to determine how quick you buy and sell or how saturated the market will be . depending on how quick of a sale you want or how flexible you are on the asking price , this could change how you approach the buying and selling process . nigel sellers from premier property search gave urltoken some tips on the best times to market your property :
“ traditionally , it was considered that spring , going into the warmer summer months , was the first of two seasonal and best times to market your property with a second shorter period of autumn , around september and october . however , over the last few years , selling agents have had to be more strategic in their advice and timing due to factors such as the general election , the impact of increases in sdlt ( stamp duty ) and holidays dates , of easter as an example . however , there are many properties that are available all year round to buy that never reach the open market and it is the well - connected , skilled and experienced property buying agent who will get to know about ‘quietly available , off - market’ properties that are available to buy ”
if you’re buying or selling a house , there will be certain times that will be more popular than others . as long as you are smart about what you want and how quick you want to sell , you should be able to buy a new home or sell your current one without a huge amount of trouble as long as you are organised and have everything in order with your legal paperwork , your onward chain and mortgage approval . if you’re not sure when you should sell your , talk to your local estate agent or buying agent for more information . so when is the best time to buy or sell a house ?
spring is usually cited as the best time to sell your house . this is usually because people aren’t going away for the summer holidays yet or busy with christmas plans . any time in the spring months are seen as houses look more attractive with natural daylight and the garden is coming into bloom . buyers are in a better mood and are happier to go house hunting when the weather is getting more mild and the evenings are longer . if you are in a good school catchment area , spring can be a great time to sell or list your home as families with children will try to fit the purchase and move in date in around the start of the school year . if you have a bungalow or retirement property , your target market will be senior citizens , who will want to view properties when it is warmer and more mild .
summer isn’t a great time to sell for a number of reasons . lots of people go on holidays during the six - week period and it can be quite quiet . secondly , families with children are either going to be away on holidays or they will have most of their time taken up with childcare . these parents will be getting their children ready to start the new school years in these six weeks and they won’t want to uproot then during the start of the year , which is generally a busy time anyway .


ajegroup is a multinational company dedicated to the manufacture , distribution and sale of alcoholic and nonalcoholic beverages .

the company was started by the añaños family in ayacucho , peru and now is headquartered in lima , peru and in madrid , spain it is known for its flagship products kola real and big cola .

ajegroup is privately owned by grupo embotellador atic of madrid , spain , the holding company owned by the añaños-jerí family from ayacucho , peru .

ajegroup has approximately 10,000 employees and operates in 22 countries across five continents , placing it 12th among latin american multinational companies .

besides peru and mexico , ajegroup also has operations in brazil , costa rica , dominican republic , ecuador , el salvador , nigeria , guatemala , honduras , india , indonesia , thailand , venezuela , vietnam , and egypt .

its portfolio includes beverages , juices , nectars , light beverages , bottled natural water , dairy and beer .

it manages 17 trademarks in 48 different presentations of pet and glass bottles , and also cans .

ajegroup

ajegroup started out as ajedesign in 2008 with the ambition of providing industrial design services .
with its bigger and cheaper bottles , peru ' s ajegroup is raiding market share and forcing coke and pepsi to lower their prices .
good morning people , how was your night ? don ' t forget to get yourself a bottle of big cola today . # ajegroup
ajegroup’s first attempted foray into the beer market was in mexico with a 2005 plan to build a brewery . ananos said ajegroup scrapped that project after mexico enacted a law to tax beer sold in nonreturnable bottles and cans at a higher rate than returnable bottles , a hurdle for new entrants .
today ajegroup controls three subsidiaries ; ajemanagement , ajedesign , and ajeoutsourcing and are all 100 % owned by ajegroup ab . they span over one main area , it . whether it ' s building a website , managing the construction of it , or supplying the manpower to succeed , we excel at it .
ajegroup es una empresa de jugos y bebidas , conocida por uno de sus productos líderes big cola . ellos tienen presencia en centroamérica en costa r… | pinterest
another factor that has contributed to ajegroup’s success is perhaps its partnership with four english premier league clubs , an ambitious marketing move smartly used by the company .
speaking at the reuters latin american investment summit , angel ananos said ajegroup would invest $ 35 million this year in the beverage company’s strategy to expand into brewing beer .
recently , ajegroup has talked of breaking into mexico ' s beer market , a segment that analyst lopez - doriga believes will be tough to crack . in the beer industry , retailer exclusivity agreements are legal because of quirks in mexico ' s liquor licensing . thus , lopez - doriga said , ajegroup would find a lot of doors closed to its product .
premios para el esfuerzo que juntos hacemos por un # guayasimparable mucha diversión en @ munisalitre donde el público presente se llevó productos de # ajegroup @ bigcolalatam . @ jimmyjairala @ prefecturguayas urltoken
but as for the company ' s goal of grabbing 10 % of the mexican soft - drink market by the end of the decade , lopez - doriga said ajegroup was well on its way .
ajegroup initially is aiming for a tenth of peru’s beer market . calling it feasible , he said : “taking 10 percent of the market that is growing at 20 percent is not too aggressive . ”
ajegroup ' s first attempted foray into the foreign market was in venezuela , where its international expansion started in 1999 . then , in 2000 , the company decided to enter in the ecuador market .
peruvian multinational beverage maker ajegroup , with presence in more than 20 countries in latin america , asia and africa , has managed to take on the largest soft drinks companies coca cola and pepsi in asia .
ajegroup , owned by the añaños family , created kola real in 1988 , when the peruvian region of ayacucho was being devastated by the terrorist conflicts , leading major beverage suppliers to pull out of business there .
lima ( reuters ) - peruvian multinational beverage maker ajegroup , which makes its big cola soft drinks in eight nations , says it’s poised to enter the beer market , starting in its home country , its chief executive said on thursday .
ajegroup , one of peru’s leading multinationals , makes and bottles soft drinks in mexico , peru , venezuela , ecuador , costa rica , nicaragua , guatemala and thailand . ananos said it is building a plant in colombia and plans one in honduras .
este fin de semana seguimos # activandoguayas con nuestra campaña # juntosporeldeporte junto a # ajegroup y el apoyo de los municipios de los diferentes cantones . sábado 7 de abril estaremos en el cantón @ gadnaranjal y domingo 8 de abril en el guasmo norte en gye . urltoken
este sábado 31 de marzo , desde las 10h00 empezamos nuestro torneo # volleyplayerofemenino en el hermoso balneario del cantón gral . villamil , @ gadplayas . con la participación de los equipos de # ajegroup # chile _ vera @ gadplayas y @ prefecturguayas ¡los esperamos ! @ jimmyjairala urltoken
ajegroup also saves money on distribution . instead of employing its own fleet of trucks and route drivers , the company farms out deliveries to independent truckers . the company also does little advertising . though it has dabbled with television spots and billboards , it still relies mainly on word of mouth .
that evolution is was you see in front of you today . with ties to poland thanks to previous business , an agreement was founded between andrzej misiak , lgbs , and ajegroup . the outsourcing of highly skilled developers was born . the new company , ajeoutsourcing was launched early january 2015 .
at ajegroup ' s largest bottling plant in huejotzingo , two hours east of mexico city , the production lines run 24 hours a day , six days a week churning out big cola and the company ' s first line of fruit - flavored sodas . the company , which employs 2 , 300 workers in mexico , also has bottling facilities in monterrey and guadalajara .
according to el nuevo diario , the peruvian soft drink company kola real ( produced by industrias san miguel del caribe s . a , the dominican branch of ajegroup ) has been the first and only private enterprise in the dominican republic to actively support efforts to combat a possible epidemic of cholera in the country . the measure was taken , taking into account the importance of delivering information on precautionary measures to dominican society . minister of public health dr . bautista rojas gómez acknowledged the contribution of industrias san miguel del caribe s . a . , which is investing 40 % of its publicity on radio and television to reach all areas of the country .
are you a fan of starting your day off right with a hearty breakfast ? us , too . in this video , we share the top 5 places
nowhere in peru is better for watching condors in flight than the colca canyon . this impressive bird , with its black plumage and white neck , takes
just three months old , picogallo is a fresh , new fast food option in the san isidro district of lima . the concept is simple tex - mex made - to - order—like
to discuss and undertake a variety of community service projects and enjoy presentations on a variety of interesting topics . the meetings are held in english with members from several countries . for more information please call dario gastelo at 992 768 778 or contact ken clay at kensclay @ gmail . com .
11 : 00 am - ( august 19 ) 11 : 00 am tomas valle cruce con pan . norte , independencia
dinosaurs and giant dragons animatronics ( dinosaurios y dragones gigantes ) for the first time in peru ! it will be a show that brings together more than 40 figures to scale , with movement and sounds that will impress the spectators , along with interactive activities , informative screens , 3d pictures and much more that promises to surprise everyone .
8 : 00 pm - ( august 14 ) 8 : 00 pm av . almte . miguel grau 1511 , barranco .
we are already a week away from our next exhibition of experimental space ( exposición de espacio experimental ) . this year “instalaciones del habla” brings together a wider group of artists and professionals . the traveling urko collective conceptualization and design : giovanna pillaca and kevin chavez .
project development and assembly : victor ramirez , fatima alvarado , giovanna pillaca and kevin chavez , presents “multiversos” .
don’t miss it , this july 12 at 7 : 00 pm at mac lima .
8 : 00 pm - ( august 26 ) 8 : 00 pm av . javier prado este cuadra 16 - surco
the great circus of russia will return for the seventh consecutive year to peru to participate in the circus season in the months of july and august , on this occasion with “volaré” . this show is completely renewed and includes more than 50 artists from the european country , said rpp noticias .
“the cast of the great russian circus will be composed of artists from the main circus companies in russia and the world . among them stand out : maría andreeva , aerial artist with rope ; the acrobatic duo of oscar and danylo strakhov ; and nikolay sarychev , the creator of the most impressive acrobatic performance in recent years” , the media wrote on tuesday .
this season will feature live music , professional dancers , and much more , to become in one of the greatest events people can enjoy in peru .
“volaré” will be presented from july 12 to august 26 next to the jockey club on avenida javier prado . tickets are already on sale in teleticket with pre - sale prices until june 30 .
the “circus d’italia” prepared a montage inspired by the roman style combined with emotion , suspense , and beauty in what will be called “roma” .
come to see the best european artists personalize a romantic drama with emblematic italian characters .
8 : 00 pm - 11 : 00 pm ( 20 ) av . javier prado este 2225 , san borja
the gran teatro nacional presents in july 2018 , the scenic cantata carmina burana , a production of the teatro julio mario santo domingo in bogotá , colombia , which will feature the participation of more than 200 artists from the national symphony orchestra , the national choir and the national choir of children of peru , along with the experienced colombian group l’explose danza contemporánea .
carmina burana is the most famous work of the german composer carl orff and is based on the homonymous work carmina burana , a collection of goliard songs from the 12th and 13th centuries gathered in a manuscript found in benediktbeuern in the 19th century . the collection attracted orff because of the diversity of his verses , written by monks and minstrels , which were humorous , sad and suggestive . orff chose around twenty random verses and arranged them into raw songs for soloists and choruses .
11 : 00 am - ( august 5 ) 9 : 30 pm av . salaverry block 17 , jesus maria
the 23rd international book fair of lima is about to begin ! book presentations , concerts , exhibitions , tributes , workshops , talks , theatrical performances , film screenings and many more cultural activities for adults and children in one place .
the largest publishing event in the country awaits you with many surprises , including the participation of renowned writers and international artists . do not miss this event and enjoy the culture your way .
1 : 00 pm - 1 : 00 am ( 30 ) av . alfonso ugarte 1439 , lima
living in peru is a news portal designed to be the world’s window on peru . about us
twenty years ago the huicungo community in the san martin region in peru used to plant and sell cocaine . today , the… urltoken
just three months old , picogallo is a fresh , new fast food option in the san isidro district of lima . the concept i… urltoken
are you a fan of starting your day off right with a hearty breakfast ? us , too . in this video , we share the top 5 pl… urltoken
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the huejotzingo operation produces its own plastic bottles , which whiz down the filling line at a clip of 36 , 000 an hour . plastic is a low - cost alternative to glass returnable bottles and has helped b - brands like big cola compete .
lean staffing is another cost - cutting tool . spokesman paredes said the company ' s modern equipment , coupled with so - called kaizen , or continuous improvement , techniques , have helped it reduce the number of workers on each of the huejotzingo plant ' s seven production lines to eight , which he says is fewer than half that of a typical bottling facility .
although low - income consumers are the brand ' s target market , big cola is catching on in higher income brackets as well . at a puebla outlet of mega , a mexican supermarket and discount chain , manager antonio santa cruz said big cola had been gaining favor among his mostly middle - class client base .
bottles of big cola and first were flying off the shelves as part of a holiday promotion offering 3 . 3 liters for 86 cents , santa cruz said . nearby , 2 . 5 - liter bottles of coca cola were selling for about $ 1 . 33 , while the same size pepsi was priced at 96 cents .
santa cruz said coke products remained top performers at his store . but big cola has overtaken pepsi as his no . 2 - selling cola brand , accounting for 18 % of sales , up from just 8 % two years ago . he said shoppers typically tried it for the price but kept buying it for the taste as well .
he noted that breweries were much more expensive to construct than bottling plants . and beer is highly perishable , which could present the company with a host of distribution challenges .
they saw an opening in mexico and they took it ,
he said .
they continue to be very aggressive .
did louganis act properly ? : diving : some wonder whether he should have revealed he was hiv - positive during ' 88 games .
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barring the odd soundbyte around the official launch a few weeks ago , spanish beverage major aje , the owner of big cola , a brand strong in latin america , has opted to maintain a low profile in the indian marketplace - the fourth asian country it has stepped into after thailand , vietnam and indonesia in the last few years .
thanks to its local flavours and discount pricing . india , say officials at the privately - held aje , is demographically similar to the latin american region with a large and growing middle class , youth population and climatic conditions that make it imperative for the beverage major to launch operations here . “india is an important market for us and a country where we felt we could make inroads into , ” says sorin voinea , director ,
aje actually debuted in india in december 2010 when it set - up a bottling plant outside of mumbai , in patalganga , maharashtra . there was some testmarketing of big cola too in and around mumbai , pune and surat last year . but with a formal launch now , its footprint is wider including places such as aurangabad , ahmedabad , goa , indore and navi mumbai besides the cities of mumbai , pune and surat .
in all these locations , big cola , available in three flavours including orange , lime and cola , retails mostly in modern trade including big bazaar ( from future group ) and d’mart besides allied malls and hypermarkets . price points include rs 12 for a 300 - ml pet bottle , rs 20 for a 500 - ml bottle and rs 40 for a 1 . 5 - litre bottle - more or less in line with competition ( read coke and pepsi ) , which are also aggressively priced owing to the low penetration of carbonated beverages in india . india’s per - capita consumption of carbonated beverages is just 20 bottles of 200 ml per person a year as opposed to 92 bottles of 200 ml per person a year , which is the per - capita consumption in mature markets such as the us .
big cola is also not available in returnable glass bottles ( rgb ) , which make up 35 - 40 per cent of sales for a cola company in india , and are key for penetration into traditional trade too .
despite this , devendra chawla , president , food & fast moving consumer goods ( fmcg ) business , future group , says that the response to the brand has been good at big bazaar . “it is available at big bazaar in mumbai and has done pretty well , ” he says .
but executives at coca - cola say that with modern trade constituting under 10 per cent of sales for a cola company , consumer response to the brand at these outlets cannot be a true measure of its success . “for the cola segment as is the case with most other fmcg categories , traditional trade is still the most critical aspect of the business . if the code can be cracked there , then yes , you will be taken seriously , ” says an official .
voinea declines to indicate whether big cola will be available in mom and pop stores - a segment that is difficult to crack owing to the stranglehold of coke and pepsi in these outlets . “a combination of factors have helped coke and pepsi in traditional trade including providing refrigeration facilities to its strong brand pull , which goads small retailers to stock their products , ” says arvind singhal , chairman , technopak advisors .
ironically , aje has opted for an aggressive distribution strategy in its home turf of latin america , where it dived right into the heart of the cola market with its proprietary cola drink , opting to position it as a brand for the lower - income groups , who found coke and pepsi too high - priced and aspirational .
starting from peru , aje through kola real , as big cola is referred to in this market , saw a ready base when coke and pepsi found it increasingly difficult to distribute their products during the war between guerrillas and government forces in the late 1980s . distributing kola real in recycled beer bottles , aje slowly graduated to marketing it in pet bottles that it produced in - house . today , aje has nearly 30 plants across the world , all controlled by it and vertically integrated .
this , say experts , has allowed the company , which also markets juices , tea , water , beer as well as sports and energy drinks , to keep costs under control as well as to be able to monitor progress and set targets , which is not possible when you have a string of bottlers doing production for you .
to tide over these issue , both coke and pepsi have a mix of franchise bottlers and company - owned units in india to ensure that production is not marred on account of too much dependence on the former . according to industry estimates , coke has 35 - 40 per cent of its overall production coming from bottlers , while the balance 60 - 65 per cent is managed by it at its own production facilities . for pepsi , nearly half its production comes from bottlers , while the balance comes from its own in - house units .
new : get seamless access to urltoken at a great price . no additional sign - up required .
in aje we view our people as the key component to making our objectives and dreams come true . therefore we dedicate ourselves to attracting , training , developing and retaining the best talent .
the power of our dreams : we believe that to grow every day , we have to believe in our dreams and develop strategies in order to achieve them .
the power to dare : aje’s success is based on our people who are open to new challenges and dare to face them .
the power to transform the conventional : we reinvent ourselves every day and believe we can change the world with our innovative ideas .
in aje we seek professionals like you who want to make your professional and personal plans a reality .
aje has manufacturing operations in : bolivia , brazil , colombia , costa rica , ecuador , egypt , el salvador , guatemala , honduras , reunion island , mexico , nicaragua , nigeria , panama , peru , venezuela , india , indonesia , thailand and vietnam . and its two corporate headquarters are located in peru and spain .
depending on your professional profile you could develop your career in one of our operations or in our corporate headquarters . the three main areas where you can find opportunities include :
aje is one of the largest multinational beverage companies , with presence in over 23 countries in latin america , asia and africa , and with 13 , 000 direct and indirect employees .
with 28 years of experience , aje is the 10th largest soft drink company in sales volume and the 4th largest producer of carbonated soft drinks ( source : euromonitor , 2011 ) . with a strong commitment to
democratizing consumption ,
aje reaches out to new consumer groups and provides them with access to high quality products at fair prices .
in addition to its flagship brand , big cola , aje’s product portfolio is complemented with brands such as cielo , cifrut , pulp , big fresh , sporade and volt in the water and juices categories , as well as electrolyte and energy drinks .
for inquiries related to this message please contact support . for sales inquiries , please visit urltoken
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gracias a la confianza de todos nuestros clientes somos cada día mejores . . . . entrega en las violetas del golf . para consultas e inquietudes llámenos al 997319317
ofrecemos servicios a domicilio , que consta en decoraciones para el hogar tales como confección de cortinas , forro de sillas , forro de muebles , edredones , electricidad en general , etc . ( lavado de muebles , cortinas , colchones ) para cualquier servicio puede contactarnos a estos números 975112057 o al 997319317 atendemos cualquier consulta sin compromiso y recuerde que también hacemos las cotizaciones a domicilio llevando los muestrarios respectivos . ( calidad de tela , colores , diseños , muestrarios al gusto del cliente ) no deje de pasar esta oportunidad están brindando promociones por el día de la madre . gracias
descuentos por el día de la madre en todo servicios de decoraciones para el hogar como forro de muebles , sillas y cortinas en toda la calidad de telas solo hasta el 3° domingo de mayo recuerda que puedes contactarme sin compromiso cel . 975112057 _ whatsapp 981956272
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ice beverages is on facebook . to connect with ice beverages , join facebook today .
evi , an amazon company , was founded in 2005 under the name true knowledge . the team started out with a mission to make it possible to access the world ' s knowledge simply by asking for information using natural language .
we’re part of the amazon alexa team based in amazon ' s innovative cambridge development centre , alongside other amazon teams including prime air , core machine learning , amazon devices and amazon web services .
as part of the campaign , around 100 , 000 informative posters will be distributed by kola real in grocery stores , cafes , restaurants , supermarkets , as well as on fences and walls around the country . all of this is part of the campaigns for social responsibility and awareness that the company undertakes year - round . the kola real staff is especially identified with the needs of the border region and supports the growth and strengthening of all peoples close to the border , in part because this is where its processing plant is located . the mystique of industry san miguel del caribe s . a . , kola real always has been to offer superior quality products , ensuring the welfare of its society , and generating a great number of potential jobs . with this social responsibility campaign , kola real reiterates its commitment to the dominican people .
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the foundation for this company was established during 2008 when andreas abrahamsson identified gaps in the it market for cost efficient web design solutions . a variety of in - house work was performed . but eventually the consultant business came into play , and by 2010 all work was undertaken as a consultant . after 2013 ' s extremely successful year for the company , andreas started looking into new markets and also a new way of evolving his business .
when andreas started to work with hl display and the cbm - program , he had limited experience of project management and erp . the challenge to implement sales & quotation as part of the full erp - implementation in area uk , was on the highest level with . . .
one of our main objectives at aje is to position our global drinks brands as “love marks” , i . e . as brands that command both respect and love from our consumers . big cola , big fresh , cielo , cifrut , cool tea , pulp , sporade and volt have established an intimate and emotional relationship with their consumers based on trust .
our distribution model is tailored to answer the specific needs of emerging markets . 92 % of aje’s sales are to third party distributors and small retailers . sales through wholesalers represent 8 % of our sales . this model is efficient and gives us the ability to enter emerging markets quickly and establish a distribution system that involves a range of local partners and small entrepreneurs . currently , aje has more than 100 distribution centres worldwide . our brands are now available in 23 countries throughout latin america , asia and africa .
our focus on controlling costs at aje is another key to our success . we can offer our consumers high quality products at a fair price due to the constant attention we pay to efficiencies in the whole value chain .
in emerging countries in latin america , asia and africa with high growth potential in the drinks sector . our local partners – who can act as aje’s local franchisees – contribute strong local expertise and market insights to the growth of our brands . aje wants to grow together with its franchise partners and expand the beverage market in new markets .
new pillars : ensure that our brands are ' lovemarks ' for our customers , have an effective distribution strategy and
go - to - market
and an efficient approach to cost control throughout the organization .
coca cola ( henceforth cc ) is the most recognisable brand name in the world ; with further accolades for the company including owning 4 of the world’s top 5 brands , and currently operating in just over 200 countries . cc has faced market stagnation and in some countries , and even a decline in market share in the north american market . the consumer needs in these developed nations have been changing ; further , these markets have become very saturated and possess low growth prospects ; thus leaving the existing incumbent companies and any others that enter the market to fight for small scraps of market share . statically , ‘40 , 000 new consumer package goods are introduced into the united states each year . ’this is further emphasised by vanilla coke having been launched in 30 countries only 1 year after initially launching in the us . therefore , indicating exactly how crowded the markets in developed countries are .
the new beer unit would have the capacity to meet 15 percent of peru’s market , whose size he did not specify .
peru’s beer market , analysts say , is dominated by sabmiller plc sab . lsabj . j . its peruvian unit backus y johnston (
) posted 2006 sales of 1 . 569 billion soles ( $ 490 million ) .
peru has one of the lowest beer consumption rates in latin america , making it an attractive market , sabmiller peru chief executive robert priday told the reuters summit on tuesday .
last year , sabmiller invested $ 102 million in peru and priday forecast even more investments this year .
sabmiller moved into peru in 2005 when it completed its acquisition of colombian - based bavaria , which owned backus .
brazil’s ambev ambv3 . sa , a unit of belgium - based inbev intb . br , launched its brahma brand in peru in 2005 . analysts say it has won 18 percent of the market in lima .
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the aje group is a peruvian soft drinks company focused exclusively on the developing world and the world’s fourth largest producers of carbonates . its value - orientated brands , most notably big cola and cielo water , have a large presence in latin america and southeast asia . recently the company started operations in africa as well . this report looks at the growth of aje , considers its competitive position , and analyses the likely future expansion of the company .
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euromonitor international ' s report on aje group delivers a detailed strategic analysis of the company ' s business , examining its performance in the soft drinks market and the global economy .
company and market share data provide a detailed look at the financial position of aje group , while in - depth qualitative analysis will help you understand the brand strategy and growth prospects of aje group .
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an emerging cola brand from peru schools the giants on how to achieve big growth .
aje , the peruvian purveyor of big cola , with global sales of $ 2 billion , has achieved sales growth of an average 22 percent per year from 2000 to 2013 . pepsico on the other hand , recently outperformed coca - cola’s negative 1 percent growth in net sales ( and 3 percent decline in profits ) by reporting a topline growth of 4 percent . aje may be a minnow compared to the big cola companies , but it’s outperforming them .
this promising player interestingly owes its foundation to the reign of terror by the guerrilla movement sendero luminoso ( shining path ) in the 1980s , which led the añaños family to flee their farm . forced to think of how to survive , and seeing the withdrawal of the soft drink giants from the market , the five siblings ( four brothers and one sister ) started making an orange flavored beverage they called kola real in 1988 in their courtyard , bottling it in recycled beer bottles , and selling it door - to - door to neighborhood residents and mom and pop outlets in the city of ayacucho !
the product caught on , and in 1991 , the añaños siblings founded the aje group to bottle and expand the business , expanding to smaller cities like huancayo , bagua , and sullana first , then pretty much throughout peru in a step - by - step fashion , before finally arriving in the peruvian capital , lima , in 1999 .
in 2000 it began international expansion , targeting neighboring venezuela and ecuador . in 2002 it entered mexico , followed by the countries of central america in 2004 . around the same time , it also started to add to its brand portfolio . in 2001 it added bottled water under the brand name cielo , in 2005 pulp , a citrus fruit drink , and in 2006 , sporade , a hydrating drink . that same year , it also set up its corporate headquarters in madrid , spain . in 2010 it entered india , vietnam , and indonesia . today , it is present throughout latin america and the united states . in asia it has expanded in to thailand as well . and aside from kola real , cielo , pulp , and sporade , it also owns cifrut , volt , and the big cola brands .
from the very beginning , aje focused on serving less affluent consumers , offering lower prices . for example , to enter lima in 1999 , the kola real campaign positioned the brand as “ the fair price drink ” . and kola real prices are approximately 25 percent lower than that of its main mnc competitors’ offerings . to keep prices low , aje needs to keep costs low . it does so by paying close attention to its entire value chain , stripping costs aggressively wherever possible . for instance , aje manufactures its own beverages , unlike its mnc competitors like coca cola and pepsico , which rely on an extensive network of independent bottlers , because this allows them to produce their beverages at a lower cost .
aje was also a first mover in to pet bottles ( recyclable ) , which are ubiquitous today . not only were these bottles cheaper but they were lighter and less fragile , making them much less expensive to buy , use , and distribute . to keep costs low , aje invests in partnering with micro - entrepreneurs who use their own transport to distribute aje’s brands . 92 percent of aje’s sales are through such direct partnerships , with only the remaining 8 percent going through wholesalers , who are more expensive . this distribution model not only helps aje keep costs low , but also enables them to penetrate deep in to its markets , going to remote locations which remain unserved or underserved by their mnc competitors , and penetrate new markets rapidly .
aje’s success is not just due to lower costs , it also adapts to local markets . for instance , in asia , it sells a big cola without caffeine , to adapt to local market needs . or when , in indonesia , the currency weakened , it launched a 300 ml pack priced at 2000 rupiah to remain attractive to its target consumers . today , four short years after entering indonesia , aje holds almost 40 percent of the indonesian carbonated soft drink market of 1 billion litres per annum !
aje’s success has drawn the attention of the big mnc operators , who have tried competing by aggressively offering promotional prices and increased spending on advertising . however , this only works in the short term ; poorer consumers revert back to aje’s brands once the promotional prices are withdrawn .
what is interesting is that the dominant mncs in this space , coca cola and pepsico , seem unable to deliver growth in the way aje does or come up with a clear response to aje’s success . what can we learn from aje’s success story ? there are lessons for both wannabe ajes , or the so - called emerging multinational companies ( emncs ) , as well as for the multinational companies ( mncs ) . these lessons have been detailed in our book the new emerging market multinationals : four strategies for disrupting markets and building brands , and here we review the key points that jump out from aje’s story :
1 . identify a target customer group that is underserved — in the case of aje , these are consumers at the bottom of the pyramid , who number 4 billion , and those who live in less accessible locations .
2 . to avoid head - on competition , penetrate deep in to emerging markets ; traditional mncs target the affluent in the metropolises and bigger cities .
3 . focus relentlessly on costs , stripping costs from all elements of the value chain .
5 . leverage the lower costs to not only price lower , but also to innovate and localize your offering to meet local needs .
6 . expand slowly but systematically , initially expanding the product range to increase the share of wallet of existing customers .
7 . expand in the next stage by targeting the same target segment as targeted at home , across geographies .
1 . mncs have vastly larger budgets and thus far it seems that , that is what they are leveraging to try and compete through promotional pricing and brand building . perhaps they are better off in shifting these vast budgets away from promotion pricing , which does not work with bottom of the pyramid consumers , to brand building .
2 . the freed up dollars can be used to develop low cost brands , perhaps leveraging the master brand , and creating a brand architecture that can successfully reach down to the bottom of the pyramid .
3 . exploit the superior market knowledge that has been accrued over the years of presence in many emerging markets to develop localised offerings , again where possible leveraging the brand architecture .
4 . transfer knowledge more effectively across geographies . after all , emncs like aje do not have the organisation structures or processes to be able to do this as effectively .
5 . learn from the emncs and cut costs relentlessly across the value chain . mncs simply do not do this well .
surprisingly , pepsico and coca - cola do not seem to be sensitive to these learnings ! the future of growth is in the emerging markets and among the bottom of the pyramid consumers there . failure to learn these lessons and deploy strategies based on them to compete effectively in these markets and among bottom of the pyramid consumers is likely to be perilous for the future .
amitava chattopadhyay is the glaxosmithkline chaired professor in corporate innovation at insead . he is also co - author of the new emerging market multinationals : four strategies for disrupting markets and building brands . you can follow him on twitter @ amitavachats .
aje ' s strategy of handling their own production and distribution likely slows their expansion oppuotunities . can you please outline the pros and cons of aje ' s company strategy
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amitava chattopadhyay is professor of marketing and the glaxosmithkline chaired professor in corporate innovation at insead . he . . .
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peru : net international reserves total us $ 59 . 521 bn on jul 3
according to an article published by the financial times , this is mainly due to a combination of a low - cost strategy , clever marketing and relentless focus on emerging markets .
in this regard , some asian drinkers , as is the case of it technician in the indonesia sebastianus hendro kistanto , might believe big cola is an english tonic since the bottle displays a large logo of the english football association ( fa ) on it .
big cola’s presence in asia is so strong that , in june 2013 , the fa extended its partnership with it for a further two years , to include the fa’s 150th anniversary year and remainder of the 2014 world cup qualifying campaign .
it is surprising to find that fa claims this new deal will allow them to increase its brand presence in asia , taking into account that big cola is not even asian , but peruvian .
the fa’s global head of business development , sean mcauliffe , said : “we are delighted to strengthen our brand presence outside the united kingdom and continue working with big cola .
asia is a market of increasing importance for us and working on partnerships with brands like big cola increases our presence in the region and is a great avenue for our asian fans to support the team , ” he added .
aje sells its products directly or through distributors in more than 20 countries throughout latin america , asia and africa : bolivia , brazil , colombia , costa rica , ecuador , egypt , el salvador , guatemala , honduras , india , indonesia , mexico , nicaragua , nigeria , panama , peru , réunion island , thailand , venezuela and vietnam .
besides , aje is the 10th largest soft drink company in sales volume and the 4th largest producer of carbonated soft drinks , according to a euromonitor research report in 2011 .
in 2002 , aje entered into mexico , a major milestone for the company , as mexico had the highest per capita consumption of soft drinks in the world .
later , the añaños family intensified the group’s international expansion in costa rica in 2004 , and guatemala , nicaragua and honduras in 2005 .
then , they established a corporate office in spain in 2006 ; and launched operations in colombia in 2007 , panama in 2009 , india , vietnam and indonesia in 2010 , and brazil in 2011 .
in 2012 , the group announced the launch of its flagship brand big cola in the indian market .
in the same year , armed with a new approach
think big
, aje also announced their association with sony pictures as the beverage partner for south - east asia , to promote hollywood blockbuster ' the amazing spider - man ' .