rockyou is a company that developed widgets for myspace and implemented applications for various social networks and facebook .

since 2014 , it has engaged primarily in the purchases of rights to classic video games ; it incorporates in-game ads and re-distributes the games .

rockyou

rockyou blog former aol / adap . tv global head joins rockyou as chief media officer
please contact rockyou with any questions or comments about this privacy policy or the rockyou sites by emailing : privacy @ rockyou . com .
press release : rockyou : former aol / adap . tv global head joins rockyou as chief media officer
rockyou ' s ceo , lisa marino , currently has an approval rating of 19 % . rockyou ' s primary competitors are
owler has collected 21 screenshots of rockyou ' s website since jan 2012 . the latest rockyou website design screenshot was captured in may 2018 .
rockyou , inc . and its subsidiaries ( collectively , “rockyou” ) recognize that its customers , visitors , users , and others ( collectively or individually
users
) who use games , applications , the website www . rockyou . com , and other services hosted by rockyou ( collectively , the
rockyou sites
) value their privacy . this privacy policy details important information regarding the use and disclosure of user information collected on the rockyou sites . rockyou provides this privacy policy to help you make an informed decision about whether to use or continue using the rockyou sites .
rockyou , inc . and its subsidiaries ( collectively , “rockyou” ) recognize that its customers , visitors , users , and others ( collectively or individually “users” ) who use games , applications , the website urltoken and other services hosted by rockyou ( collectively , the “rockyou sites” ) value their privacy . this privacy policy details important information regarding the use and disclosure of user information collected on the rockyou sites . rockyou provides this privacy policy to help you make an informed decision about whether to use or continue using the rockyou sites .
and lastly , rockyou has acquired 50 cubes , which makes games for targeted at women such as mall world . marino said that rockyou has acquired the team
in charge of rockyou’s overseas operations , dayanidhi heads rockyou india and leads rockyou thailand as vice president , asia operations . dayanidhi has worked in the gaming industry for nearly 15 years and was previously managing director - asia of digital chocolate .
since rockyou was founded in 2005 , it has participated in 10 rounds of funding . in total rockyou has raised $ 168 . 7m . rockyou ' s last funding round was on mar 2015 for a total of $ 23 . 0m
rockyou joins the no scams parade . but what ' s facebook up to ?
rockyou currently has 3 , 551 followers on twitter . as of july 2013 rockyou had 2 , 999 followers . that ' s a 18 percent increase in 4 years
rockyou currently has 8 , 422 fans on facebook . as of july 2013 rockyou had 5 , 414 fans . that ' s a 55 percent increase in 5 years
rockyou develops a proprietary technology for social game developer to run and monetize their entire advertisement campaigns . rockyou is headquartered in san francisco , california . lisa marino is the ceo of rockyou . rockyou ' s latest funding round was a series f for $ 23m on mar 2015 . rockyou ' s most recent acquisition was little things , inc . for c an undisclosed amount on apr 2018 . as of june 2018 , rockyou has 8 . 4k fans on facebook and 3 . 6k followers on twitter .
rockyou’s primary objective in collecting user information is to provide and enhance the rockyou sites and to enable users to easily navigate and enjoy the rockyou sites . when you use the rockyou sites , we may collect and record the information you provide us voluntarily through urltoken (
facebook
) in accordance with the policies and terms of facebook .
rockyou arch - rival slide was acquired by google in august for $ 228 million .
rockyou prompted users to enter their third - party site credentials directly into the rockyou site when sharing data or an application . the facebook integration requires proper facebook authentication , and
rockyou’s primary objective in collecting user information is to provide and enhance the rockyou sites and to enable users to easily navigate and enjoy the rockyou sites . when you use the rockyou sites and mobile applications , we may collect and record the information you provide us voluntarily through urltoken ( “facebook” ) in accordance with the policies and terms of facebook .
rockyou develops a proprietary technology for social game developer to run and monetize their entire advertisement campaigns . rockyou was founded in 2005 . rockyou ' s headquarters is located in san francisco , california , usa 94107 . it has raised 168 . 7m . . .
protecting the privacy of young children is especially important to rockyou . for that reason , rockyou does not knowingly collect or maintain personal information or non - personal information on the rockyou sites from persons under 13 years of age , and no part of our website is directed to persons under 13 . if you are under 13 years of age , then please do not use or access the rockyou sites at any time or in any manner . if rockyou learns that personal information of persons under 13 years of age has been collected on the rockyou sites then rockyou will take the appropriate steps to delete this information immediately .
seasoned programmatic ad executive sean crawford to lead rockyou mobile and media expansion worldwide . . .
protecting the privacy of young children is especially important to rockyou . for that reason , rockyou does not knowingly collect or maintain personally identifiable information or non - personally - identifiable information on the rockyou sites from persons under 13 years of age , and no part of our website is directed to persons under 13 . if you are under 13 years of age , then please do not use or access the rockyou sites at any time or in any manner . if rockyou learns that personally identifiable information of persons under 13 years of age has been collected on the rockyou sites then rockyou will take the appropriate steps to delete this information immediately .
rockyou promotes lisa marino to ceo… . and she ' s excited about it ( tctv )
/ view / news / 172223 / rockyou _ acquires _ bingo _ developer _ ryzing . php
you may , of course , decline to submit personal information through the rockyou sites , in which case rockyou may not be able to provide certain services to you . please note that media files uploaded by users to the rockyou sites cannot be removed and remain subject to our terms of use .
if you submit personal information to us by use of the rockyou sites , then we use your personal information to operate , maintain , and provide you the features and functionality of the rockyou sites .
you may , of course , decline to submit personally identifiable information through the rockyou sites , in which case rockyou may not be able to provide certain services to you . please note that media files uploaded by users to the rockyou sites cannot be removed and remain subject to our terms of use .
above : words of wonder is one of the games rockyou bought from disney and continues to operate .
applifier is perceived as one of rockyou ' s biggest rivals . applifier was founded in 2008 , and is headquartered in helsinki , other . applifier generates $ 52 . 2m more revenue vs . rockyou .
the post rockyou hires powerful team of women executives to drive its digital media expansion appeare . . .
acquisition of established app - based ad network to turbocharge rockyou ' s expansion into mobile . . .
if you submit personally identifiable information to us by use of the rockyou sites , then we use your personal information to operate , maintain , and provide you the features and functionality of the rockyou sites .
this privacy policy is incorporated into and is subject to the rockyou terms of use . your use of the rockyou sites and any personal information you provide on the rockyou sites remain subject to the terms of this privacy policy and our terms of use . if you access the rockyou sites from a third - party social networking site , you may also be required to read and accept the third party’s terms of service and privacy policy .
chartboost is rockyou ' s # 3 rival . chartboost is headquartered in san francisco , california , and was founded in 2011 . chartboost competes in the application software industry . chartboost generates 150 % the revenue of rockyou .
rockyou founder and ceo lance tokuda is no longer leading the company , we’ve confirmed . tokuda helped found rockyou back in 2005 , and led it through several funding rounds totalling nearly $ 130 million . the change comes at a critical time in rockyou’s life , as the company attempts to reinvent itself and bounce back from substantial layoffs .
all told , the acquisitions will add three million to four million users to rockyou’s existing network of 75 million users . rockyou operates games much like tv show syndicators do , making money from the entertainment long after it is past its prime , marino said . rockyou monetizes a lot of its network through premium ads from top brands .
rockyou are still storing passwords in the clear , and transporting user passwords in the clear via email . despite the attack taking place over 10 days ago now and rockyou knowing about the attack , a user signing up for a rockyou account today will still have their password stored as plain text and emailed to them in the clear .
rockyou corporate headquarters 642 harrison street suite 300 san francisco , ca 94107 office phone : 415 . 580 . 6400
upon request rockyou will provide you with information about whether we hold , or process on behalf of a third party , any of your personal information . to request this information please contact us at privacy @ rockyou . com .
vungle is a top competitor of rockyou . vungle is a private company that was founded in 2011 in san francisco , california . vungle operates in the internet software industry . compared to rockyou , vungle has 25 more employees .
rockyou media is branching beyond social games with the launch of vocally , a new digital property for . . .
rockyou has a history of stupidity . see here , here , and here . this may take the cake .
to view and apply to all of rockyou ' s current flexible job postings , sign up for flexjobs today .
network features top games from some of social gaming’s most successful publishers , including zynga , wooga , social point—and rockyou .
rockyou will not share , sell , rent or trade your personal information other than as described in this privacy policy .
exclusive : rockyou has grown into one of the top video ad networks in the world by monetizing mobile . . .
social games studio rockyou has reported a round of job cuts to its us workforce . speaking with gamasu . . .
one of the 32 million with a rockyou account ? you may want to change all your passwords . like now .
social game publisher rockyou has purchased three major playdom social games from disney so that it save them from being shut down .
if you’re creative , brilliant , and passionate about interactive media , we want you at rockyou . founded in 2005 , r
rockyou has employees and is the second highest among it ' s top 10 competitors . the top 10 competitors average 157 .
rockyou , the video ad network , has announced that it has acquired fanbread , which is a platform that . . .
hello everyone - along with welcoming bingo blingo to the rockyou family , we ' re also proud to announce . . .
san francisco - march 2 , 2015 - interactive media company rockyou today announced it has raised $ 23m in . . .
rockyou also reserves the right to disclose personal information and / or non - personal information that rockyou believes , in good faith , is appropriate or necessary to enforce our terms of use , take precautions against liability , to investigate and defend itself against any third - party claims or allegations , to assist government enforcement agencies , to protect the security or integrity of our the rockyou sites , and to exercise or protect the rights , property , or personal safety of rockyou , our users or others .
i spoke with rockyou coo lisa marino , who says that tokuda told the company he would be stepping down last month , around the time that it pivoted to focus primarily on social gaming . a significant but undisclosed percentage of rockyou’s workforce was laid off as part of the transition , and the company hired former ea exec jonathan knight to serve as svp of rockyou games .
rockyou is an interactive media and entertainment company amplifying the authentic voice of multicultural millennials . wrapped around rockyou’s video network which reaches 75 million monthly viewers , developed and optimized by publishers of leading social media apps , rockyou media provides brands and publishers with hyper - engaging content for a multicultural audience . headquartered in san francisco with offices in chicago and new york , follow us on twitter
rockyou also reserves the right to disclose personally identifiable information and / or non - personally identifiable information that rockyou believes , in good faith , is appropriate or necessary to enforce our terms of use , take precautions against liability , to investigate and defend itself against any third - party claims or allegations , to assist government enforcement agencies , to protect the security or integrity of our the rockyou sites , and to exercise or protect the rights , property , or personal safety of rockyou , our users or others .
( 4 - traders . com ) rockyou media ' s progressive business model gives way to property expansion and streng . . .
san francisco , ca - june 10 , 2015 - rockyou , a leading interactive media company , today announced tha . . .
bangalore , india - - ( marketwired - jan 28 , 2015 ) - interactive media company rockyou today announcedit h . . .
update : marino had clarified that tokuda is indeed still with rockyou , and that he is working on ‘innovation and strategic initiatives’ , such as exploring new areas for rockyou to expand into . that might include platforms ( for example , mobile ) or game genres .
amc and rockyou today announced the walking dead social game , developed by eyes wide games , has launched on facebook in open beta .
it’s been a bad year for rockyou . less than twelve months ago , the company had all of its 32 million accounts hacked .
these are all the companies that rockyou has acquired . rockyou has acquired 5 companies and its latest acquisition was little things , inc . in apr 2018 . little things is an online platform that allows users to share stories , videos , delicious recipes and diy projects .
exclusive : mobile social game rockyou is laying off 65 people , or 18 percent of its staff , over the n . . .
the proposed settlement order bars deceptive claims regarding privacy and data security and requires rockyou to implement a data security program and submit to security audits by independent third - party auditors every other year for 20 years . it also requires rockyou to delete information collected from children under age 13 and bars violations of coppa . finally , rockyou will pay a $ 250 , 000 civil penalty for its alleged coppa violations .
rival rockyou is making money by helping marketers advertise their widgets on facebook . yahoo initially struggled to sign up users for its music video application . using rockyou as a marketing vehicle , some 120 , 000 facebook members installed yahoo ' s music video application in one day .
the move is part of a greater strategy that may endear rockyou to fans who face the prospect of seeing their favorite social games closed .
rockyou knew about the breach days ago , and it took a taunt from the hacker for the issue to become well - known and for rockyou to issue a response ( although their users are still not aware of the issue , unless they are reading the news online ) .
the trivial nature of the top ten rockyou passwords is bad enough , but worse is that nearly 50 per cent of passwords records exposed by the rockyou breach used names , slang words , dictionary words or trivial passwords ( consecutive digits , adjacent keyboard keys ) , imperva discovered .
rockyou ' s revenue is the third highest among it ' s top 10 competitors . the top 10 competitors average $ 3 . 5m .
san francisco - - ( business wire ) - - kabam , inc . and rockyou today announced kabam is transferring a major . . .
we introduce rockyou’s superhug ! to # 13 . another simple communication app , the title is currently earning around 4 . 4 million users .
lisa marino , the chief executive of rockyou , said in an interview with gamesbeat that rockyou has hired a large number of the playdom employees who were still operating the games . she said that her company has learned how to profitably operate social games on facebook and elsewhere with smaller teams , even when the games are on the decline . rockyou’s intention is to have minimal disruption to the service and operation of these games .
rockyou is convincing giant marketers to shift some of their spending to facebook by assuring them the ads won ' t appear next to embarrassing content , says lisa marino , rockyou ' s vice president of sales . ads only run within rockyou ' s applications , which range from car racing games to digital pets to birthday cards .
i can guarantee you won ' t be next to naked people , ' ' she says .
however , tokuda’s role change may not have been quite as smooth as rockyou is claiming . i called him to see if he had a comment of his own , and it sounded like the situation is still murky — he directed me to rockyou’s pr team , and said that he is very much still with the company ( i’ve reached out to rockyou pr to firm up what his current position is ) . granted , i did call him without warning so he may well have simply been caught off guard . but it does seem a little odd that he is still listed on rockyou’s management page as ceo , and that his role change was not announced as part of the press cycle around rockyou’s hiring of knight .
rockyou’s game network contains a wide range of popular titles from multiple genres appealing to a demographically diverse monthly audience of 75 million around the world .
san francisco , ca - - ( marketwired - jul 20 , 2015 ) - rockyou , a leading interactive media company , today . . .
when you use the rockyou sites , rockyou or a third party advertising partner may employ clear gifs ( a . k . a . web beacons ) which are used to track the online usage patterns of our users anonymously . no personally identifiable information from your rockyou account is collected using these clear gifs . in addition , we may use clear gifs in html - based emails sent to our users to track which emails are opened by recipients . the information is used to enable more accurate reporting , improve the effectiveness of our marketing , and make rockyou sites better for our users .
the rockyou sites includes links to other web sites whose privacy practices may differ from those of rockyou . if you submit personal information to any of those sites , your information is governed by their privacy policies . we encourage you to carefully read the privacy policy of any web site you visit .
sensitive login credentials - stored in plain text - were left exposed because of a sql injection bug in rockyou ' s website . rockyou admitted the breach , which applied to user password and email addresses for widgits it developed , and pledged to improve security in order to safeguard against future problems .
all your campaigns placed in prime real estate within rockyou’s games , offering highly engaged players additional / premium content in exchange for interacting with ads . .
social game developer and publisher rockyou announced a partnership with peak games today to bring zoo world 2 to turkey , the middle east and north africa .
the rockyou sites includes links to other web sites whose privacy practices may differ from those of rockyou . if you submit personally identifiable information to any of those sites , your information is governed by their privacy policies . we encourage you to carefully read the privacy policy of any web site you visit .
rockyou is responsible for the processing of personal data it receives , under the privacy shield framework , and subsequently transfers to a third party acting as an agent on its behalf . rockyou complies with the privacy shield principles for all onward transfers of personal data from the eu , including the onward transfer liability provisions .
if an account / profile was created without your knowledge / authorization , please contact us at rockyou - support @ urltoken to request removal of the profile .
those are just the latest games that rockyou has grabbed , and rockyou will bring them over to its network in the coming months . disney has been cutting a lot of games and studios in an effort to make its game business profitable . the disney games have about 2 . 5 million monthly users on facebook .
in charge of managing and operating all owned and operated games at rockyou , as well as rockyou’s game product roadmap , maysam spent his career building teams and products focused on social applications , usability and design . he has an mba from santa clara’s leavey school of business and an ms in eecs from stanford university .
if you would like to discovery more information about rockyou or have a press inquiry , please fill out this form and we will get back to you shortly .
the profiles you create on the rockyou sites will be publically accessible unless otherwise indicated . you may change the privacy settings of your profile through your account portal .
as part of our expanded list , truth box from rockyou comes in at # 6 . the social communication app garners 7 , 844 , 514 total users .
you may opt - out of location based services at any time by editing the setting at the device level or by emailing us at privacy @ rockyou . com .
rockyou did a presentation at gdc and indicated that 0 . 7 k - factor was considered a solid number post - notification shutdown , down from 1 . 2 .
rockyou announces results from research study that provide valuable insights for advertisers and marketers on the social game space . the study explores attitudes , behaviors of social game players .
“we’ve worked with rockyou over the last year on the financing of several strategic game acquisitions , ” fastpay ceo jed simon said . “the growth potential for in - game advertising is enormous . rockyou’s growing video ad inventory puts it in a very unique position in the market and one that’s proving to be very attractive for large brands . ”
with respect to personal data received or transferred pursuant to the privacy shield framework , rockyou is subject to the regulatory enforcement powers of the u . s . federal trade commission in certain situations , rockyou may be required to disclose personal data in response to lawful requests by public authorities , including to meet national security or law enforcement requirements .
if rockyou ! learns of a security systems breach , then we may attempt to notify you electronically so that you can take appropriate protective steps . rockyou ! may post a notice on the rockyou ! sites if a security breach occurs . depending on where you live , you may have a legal right to receive notice of a security breach in writing . to receive a free written notice of a security breach ( or to withdraw your consent from receiving electronic notice ) you should notify us using this contact form .
with 1 billion monthly impressions seen by 75 million + social / mobile players , rockyou is the largest and most effective cross - platform video ad network of its kind .
analysis of the 32 million passwords recently exposed in the breach of social media application developer rockyou last month provides further proof that consumers routinely use easy to guess login credentials .
gaming and advertising company rockyou has acquired mobile ad network playhaven from startup studio science inc . playhaven actually changed hands last fall , when science bought it from upsight , the
rockyou allows other companies , called third - party ad servers or ad networks , to serve advertisements within the rockyou sites . these third - party ad servers or ad networks use technology to send , directly to your browser , the advertisements and links that appear on the rockyou sites . these third - parties automatically receive your ip address when this happens . they may also use other technologies ( such as cookies , javascript , or web beacons ) to measure the effectiveness of their advertisements and to personalize the advertising content .
if rockyou learns of a security systems breach , then we may attempt to notify you electronically so that you can take appropriate protective measures . rockyou may post a notice on the rockyou sites if a security breach occurs . depending on where you live , you may have a legal right to receive notice of a security breach in writing . to receive a free written notice of a security breach ( or to withdraw your consent from receiving electronic notice ) you should notify us by using the contact information in this statement .
rockyou’s strategy shows how free - to - play gaming has shifted the way the business works on social and mobile . the gamer is no longer the sole customer as marketers provide a significant chunk of the funding . that enables a company like rockyou to survive by going around and purchasing older games and serving up ads to their small but dedicated audiences .
the financial terms of the deal were not disclosed . rockyou also announced that it’s moving offices from redwood city , calif . , to the potrero hill neighborhood of san francisco .
rockyou india pvt ltd , no . 99 / 100 , prestige towers , residency road , bengaluru – 560 025 india office phone : + 91 . 80 . 4900 . 3000
newsbrief : social gaming company rockyou has acquired philadelphia - based ryzing , as a means of expanding its total number of flagship titles and increasing its daily active user count . bingo by ryzing , the studio ' s main title which launched in 2011 and now sees over 75 , 000 daus , is being added to rockyou ' s roster of games , along with its real - money , proprietary gaming platform . rockyou says that , after it partnered up with ryzing earlier this year , it realized the full potential of the company and decided as a result to acquire ryzing . rockyou also announced that it plans to move its main headquarters from redwood city , california to the potrero hill district of san francisco on june 18 .
“rockyou is investing in the development of the social gaming landscape and its growth as a powerful advertising medium , ” julie shumaker , svp and gm of media at rockyou said . “this study enables us to better understand social gamers and their motivations and provide advertisers , agencies , and social game developers with actionable information they can leverage in a rapidly evolving social economy . ”
greetings commanders ! we are excited to announce that rockyou has acquired war of nations from gree . all the events you love and customer support services will continue to run without any changes .
drawing from rockyou’s expertise as a top game developer , ad engagement tightly integrated with game mechanics , rewarding players for interacting with brands and video ads with premium content and accelerated game progress .
when you visit the rockyou sites , we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer that uniquely identifies your browser .
rockyou complies with the u . s . - e . u . safe harbor framework and the u . s . - swiss safe harbor framework as set forth by the u . s . department of commerce regarding the collection , use , and retention of personal data from european union member countries and switzerland . rockyou has certified that it adheres to the safe harbor privacy principles of notice , choice , onward transfer , security , data integrity , access , and enforcement . to learn more about the safe harbor program , and to view rockyou’s certification , please visit urltoken
rockyou uses commercially reasonable physical , managerial , and technical safeguards to preserve the integrity and security of your personal information . we cannot , however , ensure or warrant the security of any information you transmit to rockyou and you do so at your own risk . once we receive your transmission of information , rockyou makes commercially reasonable efforts to ensure the security of our systems . however , please note that this is not a guarantee that such information may not be accessed , disclosed , altered , or destroyed by breach of any of our physical , technical , or managerial safeguards .
rockyou is cross - platform media company that acquires once popular but sunsetting social games and extends the profitable life of the games through a hybrid monetization model consisting of both digital goods and the world’s largest in - game video advertising platform . compared to traditional game developers , rockyou is able to acquire audiences without taking as much upfront ip risk in what is typically a hits - driven business .
as a full - service entertainment and media company , we know how to create contextual experiences for coveted and vocal audiences . rockyou connects advertisers to premium audiences through efficient programmatic and premium direct channels .
rockyou has also licensed a number of social games from digital chocolate : army attack , a turn - based strategy game ; crazy penguin wars , a comical multiplayer action game ; millionaire city , a city - building business sim ; and zombie lane , a humorous role - playing game . rockyou will begin operating those games on its network this week . these currently have about 1 million monthly players .
our commitment to data security : rockyou ! uses commercially reasonable physical , managerial , and technical safeguards to preserve the integrity and security of your personal information . we cannot , however , ensure or warrant the security of any information you transmit to rockyou ! and you do so at your own risk . once we receive your transmission of information , rockyou ! makes commercially reasonable efforts to ensure the security of our systems . however , please note that this is not a guarantee that such information may not be accessed , disclosed , altered , or destroyed by breach of any of our physical , technical , or managerial safeguards .
the rockyou sites are hosted in the united states and are intended for and directed to users in the united states . if you are a user accessing the rockyou sites from the european union , asia , or any other region with laws or regulations governing personal data collection , use , and disclosure , that differ from the laws of the united states , please be advised that through your continued use of the rockyou sites , which are governed by u . s . law , this privacy policy , and our terms of use , you are transferring your personal information to the united states and you consent to that transfer .
people want to show off what their tastes are ,
said jia shen , co - founder and chief technology officer of rockyou .
you want to accessorize to show off who you are .
we do share non - personally - identifiable information ( such as anonymous user usage data , referring / exit pages and urls , platform types , number of clicks , etc . ) with interested third - parties to assist them in understanding the usage patterns for certain content , services , advertisements , promotions , and / or functionality on the rockyou site . rockyou may share personally - identifiable information and / or non - personally - identifiable information with third party - affiliates and business partners for the purpose of offering greater functionality and enhanced services through rockyou or other sites , and for the purpose of communicating these services to you .
rockyou ( and its subsidiaries ) participate in and have certified compliance with the eu - u . s . privacy shield framework . rockyou is committed to subjecting all personal data received from european union ( eu ) member countries , in reliance on the privacy shield framework , to the framework’s applicable principles . to learn more about the privacy shield framework , visit the u . s . department of commerce’s privacy shield list . urltoken
the two companies had already worked together on the game bingo by ryzing — the game has been available since early 2011 , but rockyou took over as publisher through its studio partners program in january of this year .
if you choose to submit a resume to rockyou via our site , please be aware that the resume submission is hosted on our third party service provider’s platform . nevertheless , all personal information is stored and the upload of your resume is done by rockyou . our privacy policy governs the collection and use of this information . we use this information for the sole purpose of contacting you regarding the job for which you have applied .
for each of rockyou ' s applications , the firm employs two programmers who tweak the games to figure out how often to reward players with digital prizes to keep them happy - - and coming back for more . they also study how minor changes in the game impact how often facebook users send them to other friends . the approach has worked so far : rockyou ' s applications currently reach some 130 million unique users each month .
the initial exploit took advantage of a trivial sql injection vulnerability , a technique that has been well documented for over a decade . the method of vulnerability is extremely basic in execution , yet catastrophic in impact – which rockyou , and the sites users , are now learning the hard way . it is more of a surprise that this had not happen sooner – as the rockyou platform is a swiss cheese of security vulnerabilities and poor practices .
rockyou account creation only enforced password of a minimal length of 5 characters , there was no requirement for mixed - case , numbers or punctuation . the platform actually encouraged simple passwords by not allowing any punctuation at all .
heading up rockyou’s engineering team since 2010 , larry was previously cto at tirnua and worked for nearly a decade at electronic arts as a senior engineer and tech / dev director . he studied at the university of ottawa .
if you choose to submit a resume to rockyou via our site , please be aware that the resume submission is hosted on our third party service provider ' s platform . nevertheless , all personal information is stored and the upload of your resume is done by rockyou . our privacy policy governs the collection and use of this information . we use this information for the sole purpose of contacting you regarding the job for which you have applied .
imperva’s cto amichai shulman said that a 1990 unix password study revealed a password selection pattern similar to that exposed by the rockyou breach .
the problem has changed very little over the past 20 years ,
he added .
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we use a third party payment gateway . if you choose to make a purchase within one of our applications , you will be transferred to a third party payment gateway to make the payment . the third party then provides rockyou the name on the account and the amount paid so that we may complete the transaction . we do share non - personal information ( such as anonymous user usage data , referring / exit pages and urls , platform types , number of clicks , etc . ) with interested third - parties to assist them in understanding the usage patterns for certain content , services , advertisements , promotions , and / or functionality on the rockyou site . rockyou may share personal information and / or non - personal information with third party - affiliates and business partners for the purpose of offering greater functionality and enhanced services through rockyou or other sites , and for the purpose of communicating these services to you .
rockyou is acquiring gardens of time , words of wonder , and city girl . all three games are from disney’s playdom division , which was recently hit with a bunch of layoffs . the acquisition is part of an ongoing strategy at rockyou to profitably operate games that are past their peak and might otherwise face shutdowns . the diehard fans of these games benefit because they get to keep playing games that might disappear as the original developer moves on to something new .
has an engineering degree in computer science and an mba , as well as an advanced management course from iimb . he has built , scaled and expertly managed in his position , running p & l of rockyou’s most successful games .
the six - person ryzing team , including ceo manu gambhir , will be joining rockyou . and the company is acquiring bingo by ryzing too , which it says has more than 75 , 000 daily active users . ( appdata puts the number at 80 , 000 . ) in the announcement , rockyou ceo lisa marino says that the game’s model ( where users can win real - world prizes through free sweepstakes drawings ) , combined with rockyou’s more ad - focused business , makes for a unique company : “not only is real - money gaming superior in monetization to other types of game genres , it is also an accelerator for our ad monetization solutions , and ports well to mobile and other platforms . ”
lisa marino : rockyou asia is majority - owned subsidiary . we launched it a couple years ago . we’re excited about what jia is working on . rockyou asia is focused on mobile , particularly in japan but asia more broadly as well . jia and his team are a main part of ry family . he and i connect regularly as to what’s going on , although they’re independent . we have supported it with funding , coordinating around image , marketing , and brand presence .
widgets are programs like photo slide shows that sit on top of another site . created by companies such as san francisco ' s slide and rockyou , they can be added to a social - networking profile or blog to decorate the page .
emily is spearheading rockyou’s growth in building new brands and audiences . having previously run digital businesses at brit + co , tribune and the walt disney company , emily is shaping innovative content and marketing initiatives for our core demographic of multicultural millennials .
top titles from social and mobile gaming’s most successful publishers , including zynga , scopely , wooga , and social point , along with rockyou’s own hits like bakery blitz , kingdoms of camelot , kitchen scramble , solitaire arena , and zoo world .
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database security firm imperva analysed the frequency of password disclosed by the breach , prior to publishing a report on thursday on consumer password worst practices , a problem illustrated by the top ten passwords thrown up by the rockyou security snafu ( below ) .
the case against rockyou is part of the ftc ' s ongoing effort to make sure companies live up to the privacy promises they make to consumers , and that kids ' information isn ' t collected or shared online without their parents ' consent .
rockyou does not provide any personal information to these third - party ad servers or ad networks without your consent . however , please note that if an advertiser asks rockyou to show an advertisement to a certain audience ( for example , men ages 18 - 34 ) or audience segment ( for example , men ages 18 - 24 who have viewed certain channels of content ) and you respond to that advertisement , the advertiser or ad - server may conclude that you fit the description of the target audience .
users in certain jurisdictions have a right to access personal information held about them . your right of access can be exercised in accordance with applicable law . please submit any requests for access to your personal data in writing to privacy @ rockyou . com .
users in certain jurisdictions have a right to access personal information held about them . your right of access can be exercised in accordance with applicable law . please submit any requests for access to your personal data in writing to info @ rockyou . com .
rockyou does not provide any personally identifiable information to these third - party ad servers or ad networks without your consent . however , please note that if an advertiser asks rockyou to show an advertisement to a certain audience ( for example , men ages 18 - 34 ) or audience segment ( for example , men ages 18 - 24 who have viewed certain channels of content ) and you respond to that advertisement , the advertiser or ad - server may conclude that you fit the description of the target audience .
personal information , for purposes of this privacy policy , will not include ( 1 ) game play information , such as stored game data , high scores , or game session duration , ( 2 ) any image , video , or other content posted by you on the rockyou sites , or ( 3 ) any information you may choose to share about yourself throughout the rockyou sites , such as in games or on message boards . any actions you perform with other players are considered public and at your sole discretion .
the top 10 competitors in rockyou ' s competitive set are applifier , vungle , chartboost , kiip , q1media , adcolony , mopub , vibrant media , nativex and vdopia . together they have raised over 140 . 9m between their estimated 1 . 5k employees .
any personal information or content that you voluntarily disclose online ( on discussion boards , in messages and chat areas , within your public profile page , etc . ) becomes publicly available and can be collected and used by others to send you unsolicited messages . rockyou is not responsible for the personal information you choose to submit in these public areas of the site . your display name ( not your email address ) may be displayed to other users when you upload images or videos or send messages through the rockyou sites and other users can contact you through messages and comments . any images , captions , videos or other content that you submit to the rockyou sites may be redistributed through the internet and other media channels , and may be viewed by the general public . to request removal of your personal information from our blog or community forum , contact us at privacy @ rockyou . com . in some cases , we may not be able to remove your personal information , in which case we will let you know if we are unable to do so and why .
any personal information or content that you voluntarily disclose online ( on discussion boards , in messages and chat areas , within your public profile page , etc . ) becomes publicly available and can be collected and used by others to send you unsolicited messages . rockyou is not responsible for the personally identifiable information you choose to submit in these public areas of the site . your display name ( not your email address ) may be displayed to other users when you upload images or videos or send messages through the rockyou sites and other users can contact you through messages and comments . any images , captions , videos or other content that you submit to the rockyou sites may be redistributed through the internet and other media channels , and may be viewed by the general public . to request removal of your personal information from our blog or community forum , contact us at info @ rockyou . com . in some cases , we may not be able to remove your personal information , in which case we will let you know if we are unable to do so and why .
now to access this specific information . however , we have included some of their past telecommuting jobs , to provide you an idea of the types of jobs rockyou has hired for in the past ( and which they may be likely to hire for again ! ) .
the rockyou sites includes social media features , such as the facebook like button and widgets , such as the share this button or interactive mini - programs that run on our sites . these features may collect your ip address and which page you are visiting on our site , and may set a cookie to enable the feature to function properly . social media features and widgets are either hosted by a third party or hosted directly on the rockyou sites . your interactions with these features are governed by the privacy policy of the company providing it .
are storing all user account data in plain text in their database , exposing all that information to attackers . rockyou have yet to inform users of the breach , and their blog is eerily silent – but the details of the security breach are going from bad to worse .
we display personal testimonials of satisfied customers on our website in addition to other endorsements . with your consent , we may post your testimonial along with your name . if you wish to update or delete your testimonial , you can contact us at privacy @ rockyou . com .
rockyou , a mobile - game publisher that is focusing on building an in - game ad network , revealed today that it has secured a $ 10 million financing deal . fastpay , a lender that specializes in digital media , provided the capital . while rockyou was once a social - game developer , the company has shifted to building a network of players to serve ads to by acquiring aging social and mobile games from others . the company plans to use its new funds to pay for further acquisitions in an effort to bolster its appeal with marketers .
rockyou says it will try and grow the user base for gourmet ranch , playdemic’s first title that is currently playable on facebook with half a million monthly active users . in the game , players can grow organic crops , raise animals and prepare and serve meals to their friends .
receiving our newsletter is offered as part of our service . if you do not wish to receive our newsletter , you may opt - out at any time by using the unsubscribe link located at the bottom of each newsletter or by emailing us at privacy @ rockyou . com .
password database breaches have happened before , of course , but the size of the rockyou breach allowed for the most in - depth analysis of real - world passwords to date . these days the average surfer maintains scores of login credentials for social networking and e - commerce sites .
rockyou has acquired around a dozen apps and games from other companies over the last year . that has enabled it to grow its gamer network to 75 million players while not developing anything original . the publisher has more than doubled its revenue year - over - year , according to marino .
when you visit the rockyou sites , we may send one or more cookies - a small text file containing a string of alphanumeric characters - to your computer that uniquely identifies your browser . rockyou uses both session cookies and persistent cookies . a persistent cookie remains on your hard drive after you close your browser . persistent cookies may be used by your browser on subsequent visits to the site . persistent cookies can be removed by following your web browser help file directions . a session cookie is temporary and disappears after you close your browser . you can reset your web browser to refuse all cookies or to indicate when a cookie is being sent . however , some features of the rockyou sites may not function properly if the ability to accept cookies is disabled . we do not link the information we store in cookies to any personally identifiable information you submit while on our sites .