crest capital is an equipment financing and leasing company , based in atlanta , georgia .

its president as of 2011 was mark french and charlie hanavich is cart director .

crest capital

what does equipment financing with crest capital do for you ? crest capital ' s team answers your frequently asked questions questions here .
since 1989 , crest capital has been providing the funds that help businesses grow .
crest capital allows you to select the equipment you need from the seller you want .
mr . guderyon is the founder & managing partner of crest capital llc . crest capital llc is a finra registered broker dealer that was formed in 2015 to address the capital market and placement service needs of niche financial service companies .
crest capital can give you an answer fast . the bank will make you wait weeks .
copyright © 1989 - , crest capital . all rights reserved . | related | terms of use
we have had the pleasure of doing business with crest capital several times and each time was great ! ! unlike other finance companies crest capital is honest from start to finish with nothing to hide .
s the concept of customer service ; we found that trait in crest capital . will always recommend .
on top of equipment financing , crest capital offers vehicle and software financing , as well as vendor programs .
banks love extra fees and nickel and diming you . crest capital doesn’t have time for that . neither do you .
crest capital isn’t going to ask you to re - qualify for the loan annually . the bank will - just read the fine print .
as well . quick and easy process . we highly recommend this company . thanks mike , patti , liz , sean & all at crest capital !
financing for more than $ 250 , 000 requires a more extensive application process . besides your credit score and payment history , crest capital requires the following :
if you borrow from the bank for equipment , you won’t be able to borrow later if an emergency comes up . using crest capital for equipment purchases means you can still use the bank for emergencies . ( preserve bank lines for working capital )
do you really think rates are going down ? no , we don’t either . which is why crest capital’s fixed terms are better than the bank’s adjustable rates .
crest capital is a professional practice based in johannesburg , south africa which specialises in assisting medium - sized corporations and privately held businesses with their corporate finance needs .
crest capital ' s flexible loan terms , no additional fees and customer service make it our best pick for best equipment financier in 2018 . however , crest requires a large amount of documentation to get a loan , compared to its competitors .
established in 1989 , crest capital is a national lender specializing in providing growing businesses with no - hassle equipment financing and leasing . quickly , easily , and at great rates .
your accountant will tell you – crest capital’s fixed term loan looks better on the balance sheet than a bank’s revolving terms . oh , and the tax man agrees as well .
access to our vast network of businesses , providers of capital , legal and other specialist advisors .
besides the interest rate , the only fee crest capital charges is a $ 250 documentation fee . after agreeing to a deal , crest capital immediately collects the documentation fee and first month ' s payment . the lender then purchases the equipment the next day from the vendor of your choice . repayment is made monthly via an automatic withdraw from your bank account .
ts from the equipment dealer that crest capital was able meet with no issues and no extra costs . also financed 100 % of the soft costs . very easy to work with .
po box 88233 • atlanta , ga 30356 • 800 - 245 - 1213 • fax 888 - 391 - 6728 | copyright © 1989 - , crest capital . all rights reserved .
offer your b2b customers more payment options through crest . it’s easier than you think .
we were extremely impressed with crest capital ' s customer service . to test its customer support , we called the lender multiple times , posing as a business owner interested in equipment financing .
software financing : this allows clients to freely choose the software they would like , and crest capital can offer 100 percent financing . the company is section 179 friendly and boasts fast approval within hours .
with crest capital , you can choose between various loan structures , some of which allow you to keep the vehicle or equipment at the end of the term . these are some of the options available :
part of crest capital ' s appeal for us was its wide array of financing terms . the company offers financing of up to $ 1 , 000 , 000 , with term lengths of 24 to 84 months . the wide range of options lets you choose the financing structure that best fits your needs . we also like that crest capital lets you choose your own loan term length that fits into your budget .
crest ' s loans are secured by the equipment , vehicles or software that is being financed .
crest capital is helping small and medium - sized businesses get equipment and software financing for over 21 years now ! see what some of our customers and vendor partners are saying ( zero complaints ) about our process .
crest capital provides three different small business loan options but does not work with startup financing , or bad credit financing . the website also does not really provide specific details on each of the small business lo programs .
crest capital has a simple online form , and applying won’t place an inquiry on your personal credit . the bank will stamp your credit , require several years of tax returns , and about a hundred other financial documents .
there are several minimum eligibility requirements you need to meet to be considered for an equipment loan with crest capital . you must have a minimum credit score of 700 and have been in business for at least two years .
equipment financing : crest capital clients can get the equipment they need with no - hassle financing . it has an easy , no - paperwork application , and works with progress payments , re - finances , and payoffs .
the bank usually only finances 80 % of the equipment , and no soft costs . crest capital will finance 100 % , and will also finance soft costs , like delivery , installation , etc . ( lower upfront costs )
all information you submit here will be safe , secure , and confidential . your e - mail address is used only to conduct communication between you and crest capital , and is never sold or given to any third parties .
crest capital university offers helpful tips and information to help end - users , equipment dealers and manufacturers gain a better understanding of the equipment and software finance industry today . * * warning * * - this information is very helpful !
once you submit all this information , crest capital usually makes an approval decision within one business day . this is considerably faster than many of the other lenders we looked into , which take up to two weeks to approve borrowers .
while the website does not explain any information on fees , a phone representative stated that the company charges a $ 275 documentation fee . crest capital charges the documentation fee up front , along with the first month ' s payment .
each time we reached crest capital , a professional , pleasant and helpful representative immediately answered our call . just having someone take our call was a step up from some of the other lenders we contacted , which sent us straight to voicemail .
crest capital has a quick application process , fast approvals , a variety of financing terms and excellent customer service . it can even pair you with an equipment or vehicle vendor . here is a breakdown of why it ' s our best pick .
this special report quotes mark french , the president of crest capital as stating “medical equipment leasing has been steady . most of the other vertical markets have declined since 2009 , but medical equipment is one of only three areas that has held steady . ”
after much research and analysis , we recommend crest capital as our 2018 pick for the best alternative lender for equipment loans . to understand how we selected our best picks and to see a comprehensive list of alternative lenders , visit our best picks page .
crest provides businesses of all types with quick and easy funding options . it has reasonable loan qualifications , and can work with companies to make sure they get the funding they need . there are several different types of agreements to choose from , like 10 percent purchase option and a $ 1 purchase agreement . this wide variety of loan types separates crest capital from competitors .
ongoing access to , and interaction with , the directors of crest to ensure that you benefit from our vast experience .
the bank will want you to keep a healthy balance in the bank , and pokes their nose into your debt to equity ratio and other numbers . crest capital doesn’t – we finance the equipment , without the mumbo jumbo . ( no financial statement covenants )
because crest capital is not a big bank , its small business loans are more flexible and affordable . customers do not have to worry about hidden fees . the company offers 100 percent financing from $ 5 , 000 to $ 500 , 000 , fixed rates , and terms from 24 to 72 months . all costs can be financed , from delivery to installation . the company does not require collateral and boasts lower upfront fees than big banks . conveniently , people do not have to re - qualify with crest capital every year .
at crest capital , we like to envision a world where any growing business can get the credit they need . not only that , but we think applying for credit should be simple and straightforward . our vision , from day one to today , remains the same .
fair market value : this offers the lowest fixed monthly payments . in addition , the payments are usually 100 percent tax deductible . at the end of the lease , you can purchase the equipment at fair market value , renew the lease or return it to crest capital .
crest capital also offers section 179 qualified financing , which allows tax deductions on the cost of equipment . under section 179 , small businesses can deduct up to $ 500 , 000 , with a threshold of $ 2 , 000 , 000 for total equipment purchased for the year .
the biggest drawbacks with crest capital are its requirements for the minimum credit score and time in business . the requirement for at least a 700 equifax score could eliminate some businesses from even being considered for financing . in addition , the company doesn ' t work with startup businesses .
sunday , 6 : 30 pm , on the putting green , we caught up with mr . french , who has been on a journey to drive growth for crest capital , to discuss the lessons learned as well as key trends that will impact the future of the company .
crest capital is a direct lender that specializes in small and medium - sized business loans . according to the website , clients can choose equipment , vehicle , or software financing to help with their business , each option with a simple application that doesn ' t require much documentation .
10 percent purchase option : this is a lease with a fixed monthly payment as well as a fixed purchase option . at the end of the lease , you can purchase the equipment at 10 percent of its original cost , renew the lease or return the equipment to crest capital .
the bank will require cross collateral , meaning your home , your boat , and your kid’s college accounts all get tied up with your loan . crest capital leaves your life ( and your kids ) alone . no blanket liens , no compensating balances , no loaning you your own money !
hands down it ' s our people . . . one of our corporate mantras is : ' no one waits for crest . '
what makes crest capital successful ? hands down , it ' s our people . we actually care about delivering exceptional results and exceeding the expectations of our business partners and customers . we ' ll anticipate , do the extras , and work hard so you don ' t have to . and we ' ll work late so it all gets done without delay . one of our corporate mantras is
no one waits for crest
.
the company ' s website does not , however , explain location eligibility or interest rates , and crest capital charges a $ 275 documentation fee . it is important to note that the company does not offer bad credit financing or startup business financing . when exploring small business loan services , we recommend going with a more transparent company .
crest capital is an accredited member of the better business bureau with an a + rating . it also scored a 5 out of 5 stars on more than 60 customer reviews . as of june 2018 , there had not been one consumer complaint filed against it with the bbb in the past three years . many of the other lenders we examined had at least some complaints filed against them . crest was one of the only lenders we found that had positive reviews and not one complaint .
instead of trying to get information about our business and the equipment we wanted , crest capital representatives allowed us to ask all our questions first . some of the other lenders we spoke to brushed aside our questions and immediately started gathering the information they wanted , like how much the equipment we wanted to finance was and the financial status of our business .
and why the name
crest capital
? you ' d be surprised how often i ' m asked that question ! and it ' s an all too simple answer . i was brushing my teeth , getting ready to head over to the attorney ' s office to file the incorporation papers when he called and asked me what i wanted to name the company… and that ' s it . no meetings , no focus groups , no anything… if he called ten minutes later , it might have been named
coffee capital
or something like that .
at crest capital , our strength is providing small and medium - sized businesses with the equipment , vehicle , and software financing you need at better rates , while also eliminating hassle often encountered with typical bank loans . our customers benefit by completing a simple application without the need for tax returns and financial statements , and getting a decision immediately rather than waiting weeks .
q : do the path act capital investment incentives apply only to construction equipment ? a : no . a broad range of tangible personal property is eligible for special tax treatment under the path act .
unlike some of the other companies we reviewed in this category , crest loans have one purpose : financing equipment , vehicles and software . depending on your business needs , crest is a good alternative financier that can help you get the funding you need . it ' s ideal for investing in new construction equipment , vehicles or business software .
the only drawback we found in crest ' s service was the amount of documentation needed to get a loan . this will vary widely depending on the amount you apply for . many lenders only require some limited financial data . this limitation , however , is a minor one when you consider the flexibility that crest provides on its agreements .
white crest capital ' s total management fee is 0 . 75 % . this low fee significantly increases the power of compounding and growth of principal . on a $ 500 , 000 portfolio , an investor would save on average $ 5 , 000 dollars a year and $ 50 , 000 dollars over ten years compared to a typical management fee of 1 . 75 % .
the sale of a business is a highly complex process and in order to ensure your transaction objectives are met , the process should be entrusted to a team of highly qualified and experienced dealmakers . crest capital’s directors have many years of experience in guiding business owners through the complexities of the sale of their business and , in the process , ensuring that the optimal end result is achieved .
white crest does not make any representations or warranties as to the accuracy , timeliness , suitability , completeness , or relevance of any information prepared by any unaffiliated third party , whether linked to white crest’s web site or incorporated herein , and takes no responsibility therefore . all such information is provided solely for convenience purposes only and all users thereof should be guided accordingly .
the website does not include any information on interest rates or fees . when calling the company , a phone representative stated that crest capital charges 5 . 85 percent on a $ 25 , 000 , 60 - month term loan . this is nothing special for the industry and is pretty average . the company does not explain any details on an origination fee , closing fee , or the time it takes for funding to enter one ' s bank account .
fair market value : this option has the lowest fixed monthly payment of any of the plans . at the end of the lease you can purchase the equipment at fair market value , renew the lease or return the equipment to crest .
q : what do the 2016 capital investment incentives ( depreciation bonus and increased sec . 179 expensing ) mean for my business ? a : by lowering your taxable income , bonus depreciation and sec . 179 can cut your 2016 tax bill , thereby freeing up cash in the near term .
during all our calls , the representatives we spoke to provided clear and detailed answers to each of our questions . some other lenders we spoke with gave unclear answers that left us confused about exactly how their financing worked . crest capital representatives are available via phone , email and online forms . the company ' s website features details on each of the lender ' s financing programs , a helpful faqs section and a section 179 calculator to give you an idea of how much money you could save by using those tax - deduction options .
crest offers a broad array of equipment , vehicle , furniture , and software lease and loan agreements at fixed rates that won ' t go up with inflation . crest also provides real quotes instantly - use our free monthly payment calculator at the top of this page to get payment quotes delivered right to your inbox . no telemarketing , no hassles , and no pressure . we ' ve flourished for nearly a quarter of a century because we simply deliver the equipment financing and equipment leasing that businesses like yours need .
the overall loan process may take a bit longer than some other lenders we reviewed , but the company provides larger funding amounts than some other solutions we reviewed . crest wants to ensure that your business can qualify for and pay back the loan it will issue .
crest capital has been providing equipment and vehicle financing since the late ' 80s . if you ' re seeking financing for $ 250 , 000 or less , you fill out and submit a simple application . this is ideal for business owners looking for quick funding . you have the option of filling out an application online or completing a paper version . the paper version can be faxed or scanned and emailed in . the application includes basic questions about you , your business and the equipment you want to finance . these are some of the specific questions included in the application :
crest also allows you to choose between equipment loans and leases . the difference between the two has to do with the structure of the agreement and whether or not you end up owning the vehicle at the end of the term . there are several different types of agreements :
should you decide to pay the full amount of the loan upfront , there are no pre - payment penalties . you may qualify for a discount on the remaining interest . all these different plans and agreement structures makes crest one of the most flexible alternative lenders of any company we reviewed .
crest requires more special documentation than any company we reviewed . for loans over $ 250 , 000 , the company wants to look at financial statements , tax returns , a list of loans and leases , a written overview of your business and a description of how you ' re going to use the equipment .
10 percent purchase : this agreement involves a fixed monthly fee and a purchase option at the end of the term for 10 percent of the equipment ' s original cost . if you don ' t want to purchase the equipment for 10 percent , you can renew the lease or return the equipment to crest . there ' s also an option to upgrade equipment .
these may seem like strict qualifications , but it shows that crest is a reputable company looking to provide loans to businesses that meet its requirements . by providing this information , you can partner with a company that has some of the most flexible loan agreement terms and plans of any company we reviewed . the level of documentation you need to provide will vary based on the loan size .
because crest is an equipment financier , the terms and rates will vary widely with your specific loan situation . the first thing to keep in mind is that pricing and terms change when you borrow more than $ 250 , 000 . this amount is set as a benchmark to separate quick loans from larger , more complex loans . for example , you only have to submit a simple online application to get financing less than $ 250 , 000 .
when we called and interacted with crest sales agents , they provided us with all the information we needed . the representatives were friendly and concise . they let us ask all the questions we needed and didn ' t push us to provide business information or sign up for their service . at the end of the call , the representative followed up with us with a company brochure via email . this level of attention was nearly unmatched by competitors .
on dec . 18 , 2015 , president obama signed the protecting americans from tax hikes ( or path ) act . among other things , the law reinstated bonus depreciation and higher sec . 179 expensing levels for 2015 and beyond . history has shown that these investment incentives have a significant and positive impact on equipment demand and business activity . the information below about the capital investment incentives in the path act is provided by associated equipment distributors ( aed ) as service to dealers , manufacturers , equipment purchasers , and the broader business community .
crest is a reputable company that was established almost 30 years ago . it works mainly with small businesses – companies that have between five and 75 employees – and has a good online reputation . it earned an a + with the better business bureau and earned 5 out of 5 stars . this was one of the only companies that earned this high a rating on bbb . it also has no negative reviews or complaints , and over 60 positive reviews . other review websites reflect this level of quality .
in addition to plans with many kinds of agreement structures , there are some other plan and pricing features that crest provides . the master agreement , for example , can function as a line of credit to purchase future equipment . step - up plans allow businesses to schedule lower payments earlier on in the term agreement . establishing a seasonal plan is an option where seasonal businesses don ' t have to pay during slow months . deferred plans allow business owners to defer any payment for up to six months after the agreement is signed .
all the financing structures can be combined with a variety of other payment options . these include step - up plans ( lower payments early in the finance term and higher payments later ) , deferred plans ( defer payment for up to six months ) and seasonal plans ( no monthly payments during seasonal businesses ' slow periods ) . the seasonal plans are especially attractive for small business owners who own businesses where they only use their equipment at certain times of the year . this kind of flexibility was nonexistent from other lenders and is another reason why crest is a great equipment financier for small businesses .
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notice : the information on this site should not be construed as tax advice or as a promise of potential tax savings or reduced tax liability . for more information about the bonus depreciation and sec . 179 , contact your tax professional or visit the internal revenue service website .
under the path act , 50 percent bonus depreciation is in effect for 2015 , 2016 and 2017 . for 2018 , the depreciation bonus amount is 40 percent . for 2019 , it is 30 percent .
helps businesses that buy new equipment cut their tax bill by allowing them to depreciate (
write off
) more of the cost the equipment in the year it is purchased .
applies , among other things , to purchases of tangible personal property ( including construction , mining , forestry , and agricultural equipment ) with a macrs recovery period of 20 years or less .
applies to new equipment only (
original use
must occur with the taxpayer claiming bonus depreciation ) .
equipment must be purchased and placed in service in the year in which the taxpayer is claiming the bonus .
in lieu of claiming bonus depreciation , companies may instead elect to accelerate alternative minimum tax ( amt ) credits .
under the path act , sec . 179 expensing levels for 2015 are $ 500 , 000 with a $ 2 million phase - out ( i . e . , taxpayers can expense $ 500 , 000 in purchases as long as total purchases don ' t exceed $ 2 million ) . for 2016 and beyond , the expensing level and phase out cap are indexed for inflation .
can be combined with depreciation bonus ( i . e . , expense first $ 500 , 000 of equipment purchases and take bonus depreciation on new equipment purchases between $ 500 , 000 and $ 2 million ) .
for the joint committee on taxation ' s detailed explanation of the path act , click here .
for a section - by - section summary of the path act from the house ways & means committee , click here .
for an example of one of the myriad industry coalition letters to congress about the depreciation bonus and sec . 179 that aed coordinated in recent years , click here .
the equipment must be depreciable under the modified accelerated cost recovery system ( macrs ) and have a depreciation recovery period of 20 years or less . the macrs cost recovery period for construction equipment is generally five years . for an irs chart detailing the macrs recovery periods for various types of property , click here . check with your tax professional .
the original use of the equipment must commence with the taxpayer claiming the depreciation bonus after dec . 31 , 2015 ( i . e . , it must be new ) .
the equipment must be placed in service before jan . 1 , 2017 . certain equipment with a recovery period of 10 years or more and certain transportation property can be placed in service before jan . 1 , 2018 and still qualify for the depreciation bonus . check with your tax professional .
q : is there any downside to taking advantage of bonus depreciation ? a : the more you depreciate now , the less you ' ll be able to depreciate later . in other words , your tax bill in future years may be higher because you ' ll have less to deduct . but ask yourself this : would you rather have the tax savings in your pocket now to invest in your company or would you rather have uncle sam hold onto your money for a couple additional years ?
q : does the equipment have to be new to qualify for bonus depreciation in 2016 ? a : yes . to be eligible , the
original use
of the equipment must commence with the taxpayer claiming the depreciation bonus after dec . 31 , 2015 .
q : how long do i have to take advantage of the deprecation bonus in 2016 ? a : to qualify , the new equipment must be acquired and placed in service by the taxpayer claiming the depreciation bonus before jan . 1 , 2017 .
q : do i have to use the deprecation bonus ? a : no . you may elect out of depreciation bonus ( meaning it ' s your choice whether to use it ) . additionally , in lieu of claiming bonus depreciation , companies may instead elect to accelerate alternative minimum tax ( amt ) credits .
q : how will the depreciation bonus be phased out ? a : for 2015 , 2016 , and 2017 , the depreciation bonus amount is 50 percent , for 2018 it is 40 percent , and for 2019 it is 30 percent . the bonus depreciation law expires in 2020 .
q : does the equipment have to be new to qualify for sec . 179 ? a : no . unlike the depreciation bonus , sec . 179 expensing can be applied to both new and used equipment .
q : can sec . 179 and the depreciation bonus be combined ? a : yes . companies eligible for sec . 179 can also combine it with the depreciation bonus for even bigger tax savings .
q : where can i get more information about bonus depreciation and sec . 179 ? a : irs publication 946 - how to depreciate property provides a good overview of how bonus depreciation and sec . 179 operate . keep in mind that the guidance document has not yet been updated for 2015 or 2016 , so keep the date changes from the path act in mind when you read it .
q : where can i get more information about everything that was in the tax increase prevention act ? a : a section - by - section summary of the path act prepared by the house ways & means committee is available here .
q : what should i do if i have other questions ? a : contact your accountant , attorney , or other tax professional in your area if you have further questions .
please note that the information on this site is provided by the associated equipment distributors as a public service to equipment purchasers . it should not be construed as tax advice or as a promise of potential tax savings or reduced tax liability .
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urltoken
hi , i thought you would be interested in this article from equipment finance advisor .
a report issued by dotmed business news , indicates that the prospects for the medical equipment and healthcare technology leasing markets are improving .
the report also noted that while medical equipment leasing has been stable , healthcare related software has experienced strong growth , particularly in the area of electronic medical records ( emr ) . according to mark french , “every year over the past three years , medical leasing in it has almost doubled . the tax incentive is definitely driving the market . it’s a phenomenon . ”
equipment advisor sits down with john martella to hear his vision for the . . .
twenty - five years after the founding of the national association of equipment . . .
joe collins of orion first delivers a comparative analysis of the advantages and disadvantages of building an in - house servicing operation vs outsourcing to a third party .
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rated # 1 best equipment financing & leasing in u . s . | crestcapital™
$ 5 , 000 - $ 500 , 000 | quick , easy , and 100 % secure .
get the funds you need for business equipment , vehicles , and software . apply now , and receive a decision within hours .
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urltoken
ing the loan but the company took care of it once they were aware of the problem .
they ' ve been pretty easy to work with on a loan for used equipment that my own bank ( chase ) couldn ' t do . i can say it was the best option for my shop .
included . make note we requested this loan in december 2015 and want to pay it off in april2016 .
. ” to quote mike marcin . lynn danson , george messic have also not responded .
they were clear on things from start to finish , easy , and friendly .
was a good one . very upfront with pros and cons of financing used equipment .
best equipment finance company out there . it actually is , very good service .
i want to discuss a particular aspect of equipment financing that many businesspeople really don ' t understand . and that ' s the difference between what i call
i ' m not really a salesperson at heart , but whenever i talk with a small business owner , i ' m probably going to bring up equipment financing . not so much because
a holistic service offering providing guidance through the entire transaction from start to finish .
we look forward to partnering with you to realise the full potential of your business .
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a vital part of small business growth is purchasing and using vehicles and equipment . luckily , there are alternative lenders out there devoted to financing equipment . some lenders provide financing for equipment you ' ve found through a vendor , while others can pair you with a vendor as well .
editor ' s note : trying to find a business loan that ' s right for you ? fill in the questionnaire below , and you will be contacted by our partner alternative lenders , who will help you find the right loan for you .
the lender also requires that you don ' t have any current delinquent payments or a history of nonpayment to creditors . the lender reviews all this information and usually makes a final determination within four hours . this is significantly faster than many other equipment financing lenders we examined . this approval process is seamless for businesses looking for funding under $ 250 , 000 .
equipment finance agreement : this is a fixed - rate loan offering a monthly payment that does not fluctuate with treasury rates . at the end of the term , you own the equipment .
$ 1 purchase agreement : with this lease , you have a fixed monthly payment , and you own the equipment at the end of the lease for a nominal amount , such as $ 1 .
guaranteed purchase agreement : this provides a guaranteed purchase price for the equipment at the end of the term . you can choose a purchase price that is fixed at a certain dollar amount or pick from a range between a fixed minimum and maximum amount .
first - amendment lease : this gives you a purchase option at one or more defined points during the lease , with the requirement that you renew or continue the lease if the purchase option is not exercised .
operating lease : this meets the criteria established by the financial accounting standards board and is available for equipment with a strong after - market value . if you want to learn more about equipment leasing , we encourage you to check out our equipment leasing buyer ' s guide .
since there many types of financing structures , it ' s impossible to say what your interest rate would be . those rates are determined not only by the structure you choose but also by the term length , credit score , your time in business and the type of equipment being financed .
matt d ' angelo is a b2b tech staff writer based in new york city . after graduating from james madison university with a degree in journalism , matt gained experience as a copy editor and writer for newspapers and various online publications . matt joined the purch team in 2017 and covers technology for urltoken and business news daily . follow him on twitter or email him .
our partners not only sell more goods ; our vendor programs also increase margins , improve sales cycle times , and can even help close sales months later . supported by the industry ' s best team of professionals , our programs combine innovative finance tools with lightning fast turnaround - all at no cost to you .
respect a client ' s time , and get them a speedy
same day
approval .
work effectively with all businesses who need us , from small companies requiring funds to grow to vendor partners looking to offer their own customers credit .
lastly , be a company who clients return to again and again , and enthusiastically recommend to others .
we ' re pleased that these ten steps contribute to not only our success , but the success of our clients as well . we ' re proud of our track record , and invite you to join our family of satisfied customers .
our people , our community , and our clients deserve the utmost in honesty and integrity , and they also deserve our best , every single day .
we employ individuals with exceptional character and potential , and we allow them to utilize their talents to the best of their ability . we encourage clear communication and demand honesty in all interactions .
we provide true career opportunities , recognize achievement , invest in personal growth , and reward performance . this encourages our staff to increase their skill set and take on greater responsibility . our staff is energetic , smart , and focused , allowing us to consistently outperform the competition .
we strive to build and sustain long - term relationships by always understanding our customer ' s needs . we also truly listen , continually introducing new products ( and developing custom financing and leasing programs ) that give our customers a true competitive advantage .
we ' ve been in business since 1989 , and we plan to be here for a long time to come . we ' re proactive , but we ' re also careful , focusing on sustainable long - term financial performance goals that provide a fair return on investments .
rock solid
is a good metaphor .
we hold ourselves to the highest standards of business conduct , and we ' re actively involved in our community . we donate to three local charitable organizations , and we volunteer our time as well . we feel it all begins at a grassroots level – if we better our local community , our ( better ) community then makes for a better city , which makes for a better state , and so on . yes , it seems far - reaching to believe that cleaning an atlanta park can make the usa ( and the world ) better , but it has to start somewhere . besides , we feel there ' s no downside to being a good corporate citizen .
then you went to college – auburn , right ? how did that help shape your path ? yep , when i initially hit the auburn campus my career goal was to play strong safety in the nfl , but after a dose of reality i realized i needed to focus on getting a degree . i was good in math , and an advisor had originally recommended i major in engineering - but after a couple semesters i recognized that wasn ' t what i wanted to be doing the rest of my life . although deep down i wanted to major in finance , i changed my major to accounting because i knew
all the old guys
in the business world would give me a little respect if i passed the cpa exam . and looking back , that was a really good decision – to me , accounting was way easier ( and more fun ) than engineering ! life was good .
how about a career disappointment ? you know there ' s always going to be disappointments . progress on important goals and objectives often slow to a crawl and take a backseat to day - to - day business demands ; a great hire turns out to be a washout ; a new referral partnership fails to produce… all kinds of stuff . overall , i ' ve managed to keep the lows to a minimum and ride the highs to a very successful couple of decades in business .
what is the best piece of business advice you ever received ? follow through . always do what you say you ' re going to do .
follow through . always do what you say you ' re going to do .
do you have a mentor or someone you looked up to ? my dad . his video production company helped many of the nation ' s largest organizations handle management issues . he was recognized with numerous national and international awards including seven telly awards , best of show at the aurora awards , and a cine golden eagle . he was easily the most effective communicator , educator , and motivator that i ' ve ever had the opportunity to be around .
tell us something we don ' t know about you . i learned to scuba dive in the gulf of thailand at the age of eight .
favorite band . and movie . for one artist , i ' d say jimmy buffet . but my ipod ranges from jazz to heavy metal , and i grew up on classic rock , so that ' s my go - to on long drives . as far as movies , saving private ryan comes to mind . my dad joined the navy during wwii at age 15 and drove a landing boat in the pacific – the opening scene depicting the omaha beach assault serves as a graphic reminder of the price of freedom .
what ' s on your desk right now ? the most interesting item is a feasibility study evaluating the potential of moving more of our computing infrastructure to the cloud . we moved our email and collaboration software offsite a couple years ago and it has worked well . you ' d think we ' re running a data center with all the servers and hardware we maintain , and the idea of reducing internal tech demands is appealing . that said , in our business we have to take into account legal , economic , scheduling , and other non - technological factors , so it ' s something that requires thought .
last question…
if i wasn ' t doing this , i would be…
a play - by - play sportscaster . my wife thinks i missed my calling – she ' s always pointing out when the commentator on tv repeats what i said five seconds earlier . and it would be a great gig wouldn ' t it ? most of us enjoy talking about sports all day anyway ; why not make it a career ? !
/ mnt / stor3 - wc2 - dfw1 / 504704 / www . crestcapital . com / web / content / application / modules / default / controllers / indexcontroller . php
accounting has been around since the very first fiscal system emerged . as agricultural trade grew in importance , it was not long before early businesspeople began to develop and use the calculative system of accounting . the modern - day practice of accounting is certainly far more sophisticated than its ancient ancestor , but its foundation and motives have remained the same . the sole purpose of accounting is to accurately calculate and keep records of monetary exchanges .
accounting glossary : this dictionary of accounting terms will be helpful to those who want to become knowledgeable about the language accountants speak .
famous accountants : this page gives a list of the 10 most famous accountants .
how to become an accountant : has it been your lifelong dream to become an accountant ? if so , you will benefit greatly from reading this detailed article .
how to become a cpa : are you a new york - based professional who wishes to become a certified public accountant ? if so , reading this article will inform you of the certification process .
cpas vs . accountants : this article explains the difference between an accountant and a certified public accountant .
am i an accountant or a bookkeeper ? this is a common question among recent graduates . learn the factors that differentiate the two from this in - depth article .
salary for accountant jobs : ever wonder how much accountants earn on a yearly basis ? if so , see this nationwide survey for the average salaries of u . s . accountants .
as in all trades , accountants speak their own language . there is a certain terminology that accountants use every day but that most laymen do not understand . these terms include
accounts payable ,
which essentially means the bills a business has incurred that must be paid to its suppliers . another is
cash based accounting ,
which in simplest terms translates to the practice of recording cash or check exchanges between a customer or client and a business , or a business and a supplier .
trial balance
is another little - known accounting term , which simply means a catalog of general ledger accounts and their totals .
liabilities
is a well - known accounting term , but few people know its true meaning .
liabilities
are simply the amounts of money that a business owes its creditors , including its payroll and accounts payable .
, where he manages vendor finance programs for manufacturers and dealers of equipment , vehicles , and software . he ' s also an active
—check out his page if you follow financial topics and current events in the world of finance .
assembly line : an article that discusses how important the assembly line was to the advancement of the auto industry .
mechanization of the assembly line : a page that explains how assembly lines were used in industries other than the auto industry .
mass production : the first section of an article on the
roaring twenties
that examines the historical importance of mass production by assembly lines .
a number of industries , including the meatpacking , artillery , and auto industries , use the assembly line process . the meatpacking industry was already using assembly lines by the 1860s . workers would stand in stations and operate a pulley system to bring over each animal carcass in turn . they would cut the meat as needed , then move on to the next animal . the firearms industry started using the idea around the same time , allowing weapons to be assembled much more quickly . but those weren ' t the only industries to use assembly lines . as time went by , other smaller industries—such as the clock - making industry—started using them as well .


atlas/seaboard is the term comic book historians and collectors use to refer to the 1970s line of comics published as atlas comics by the american company seaboard periodicals , to differentiate from the 1950s ' atlas comics , a predecessor of marvel comics .

seaboard was located on fifth avenue in manhattan , new york city .

atlas / seaboard comics

the entire atlas / seaboard comics line consisted of 23 titles and 61 issues .
comic - book collectors and others began using the term atlas / seaboard to differentiate these 1970s atlas comics from the 1950s ' atlas comics , publisher goodman ' s predecessor of marvel comics .
comic - book collectors and others began using the term atlas / seaboard to differentiate these 1970s atlas comics from the 1950s ' atlas comics , publisher goodman ' s predecessor of marvel comics . [ 5 ] [ 6 ]
there is one more month for atlas - seaboard . see you in october .
cba : so , it would seem by appearances that the creation of atlas / seaboard / seaboard periodicals was an act of revenge .
house ad drawn by ernie colón featuring the new heroes ( and villains ) of atlas comics . © 1975 seaboard periodicals , inc .
april is next . . . and it ' s a big month for atlas - seaboard .
three books from atlas - seaboard in september , and surprisingly , one of them is a debut .
diamond comic distributors , inc . - atlas comics returns in ardden entertainment’s phoenix # 0
devilina # 2 ( may 1975 ) , one of atlas / seaboard ' s black - and - white comics magazines cover art by george torjussen .
devilina # 2 ( may 1975 ) , one of atlas / seaboard ' s black - and - white comics magazines cover art by george torjussen .
although my grandfather eventually sold marvel , he insisted on keeping atlas comics in the family , ” the younger goodman told deadline . “as a result of his vision , atlas comics is
comic book artist magazine # 16 - vengeance , inc . : a history of atlas / seaboard - twomorrows publishing
comic book artist # 16 ( dec . 2001 ) : themed issue ,
the atlas / seaboard story
recent picture of jeff rovin , onetime editor in chief at atlas comics . courtesy of jeff .
“in the late summer of 1974 , the comics press eagerly anticipated the arrival of the upstart atlas / seaboard ( a moniker settled on by comic book historians to distinguish it from the 1950s line of martin goodman , though officially it was seaboard periodicals , parent company of the new atlas comics ) , ” wrote comics historian john b . cooke in comic book artist # 16 .
seaboard periodicals also acquired the men ' s magazine swank , which chip goodman continued to publish after the comics line ended .
i ' m selling off the # 1 atlas - seaboard registry set of 61 comics and 11 magazines on comic link . the 3rd set of 22 books ( 12 comics and 10 magazines ) are currently in this months october auction -
welcome to the boards ! i love the atlas / seaboard books . alas , this is the only one i have so far .
jason goodman — grandson of atlas founder martin goodman , who also founded marvel comics — is relaunching the company .
in 2010 , jason goodman , grandson of martin goodman restarted atlas comics .
atlas original
has re - booted its old characters including : grim ghost , pheonix , wulf , iron jaw , and a crossover called atlas unified .
news from me , sept . 23 , 2004 :
more on atlas comics
by tom lammers and mark evanier
rt : right . seaboard , a . k . a . atlas . you were one of two editors there - you and jeff rovin .
cba : [ laughs ] what was chip ' s position at atlas / seaboard ? [ jeff sighs . ] was he officially the publisher ?
atlas / seaboard offered some of the highest rates in the industry , plus return of artwork to artists and author rights to original character creations .
crime cases comics # 24 - 27 , 5 - 12 ( aug . 1950 - july 1952 ; continued from timely ' s willie comics and li ' l willie comics )
although chip goodman was also in charge of the seaboard comics , he was a
lightweight
in making decisions about them , according to rovin .
would eclipse comics or pacific comics have popped up when they did , or later first comics if atlas hadn’t taken the plunge ? the creator rights movement practically guaranteed something would have happened sooner or later , but without atlas there’s got be at least a small question of whether it would have happened the way it did .
in 1973 , perfect film and chemical corporation changed its name to cadence industries , which in turn renamed magazine management co . as marvel comics group . goodman , now completely disconnected from marvel , created a new company called atlas / seaboard comics in 1974 , reviving marvel’s old atlas name , but this project lasted only a year - and - a - half .
marvel comics founder martin goodman , who had sold marvel a few years before , and his son charles , started seaboard periodicals with the hope of rivaling goodman’s old company . to do this , they followed the marvel formula of the day : superhero comics , barbarian comics , and black and white magazines . they even adopted the name atlas , familiar to silver age fans as the name marvel published under after timely and before marvel comics .
seaboard periodicals also acquired the men ' s magazine swank , which chip goodman continued to publish after the comics line ended until 1993 when it was sold to another company .
aside from the b & w devilina magazine , this is the whole of the atlas - seaboard may offerings . one more month and the train comes off the rails for good .
it was 1975 and former marvel owner and publisher goodman had sold the company , but he believed the new buyers hadn’t lived up to their end of the deal . so goodman had decided to start over with atlas , the name which he had used for his company after it was called timely and before it was called marvel comics . in his sale of the firm , he had kept the atlas name . collectors refer to it as atlas - seaboard to differentiate it from goodman’s 1950s era atlas .
atlas , comic books , comics , ernie colon , geppi ' s entertainment museum , grim ghost , j . c . vaughn , martin goodman , seaboard periodicals , sgt . stryker , tales of evil , tarantula , the destructor , the scorpion , tiger - man
glorious neal adams cover art to ironjaw # 2 . courtesy of victor lim . ©1975 seaboard periodicals , inc .
martin and charles goodman got out of comics for good . jeff rovin has worked in the comics field and other media . larry lieber has illustrated a very long run on the amazing spider - man newspaper strip scripted by his brother , stan lee . the various creators employed by atlas went many different directions . some were never heard from in comics again . some went on to become comics superstars .
life with millie # 8 - 20 ( dec . 1960 - marvel comics )
hedy of hollywood comics # 36 - 50 ( feb , 1950 - sept . 1952 ; continued from timely ' s young allies # 1 - 20 , all winners comics # 21 , and hedy de vine comics # 22 - 35 )
atlas - seaboard ' s big month for sure ! the company ' s last big stand really before the fragmentation sets in . actually that fragmentation is already evident in the books from this month .
january was a good month for atlas - seaboard . these are all good books , with high concepts and ample evidence that they are set up for long runs . february will yield even more potential .
recently , while poking around digital comics museum , i discovered their list of top rated comics . checking out the list , i realized , the ra . . .
the demise of atlas did lead to change across the industry though when marvel and dc began to start returning original art and offering better rates to creators . also , atlas ' challenge to the comics code led to the further crumbling of the censorship system .
i first reported in 2012 on the fight between jeffrey stevens and the nemesis group , headed by jason goodman , grandson of marvel comics founder , martin , for the brand name , atlas comics . in summary here’s how it panned out : the name atlas comics was the second name of marvel comics ( after timely comics ) in the 1950s . in 1974 the name was revived by martin goodman and his son , chip , after they sold marvel comics and founded their own line . the 1974 line , although fondly remembered now and featuring some of the top names of the comic book industry of the time , folded in a heap amidst cries and claims of non - payment and general shenanigans . after that debacle , the name atlas comics remained dormant until a wannabe publisher named jeffrey stevens claimed the name , and resulting trademark , in 2002 .
the wheels are coming off the atlas - seaboard machine . the changes are clear attempts to gather market , and much of the line ' s early character is disappearing to be replaced by less compelling material .
cba : i think bob kanigher is one of the best writers comics ever had .
kid colt , outlaw # 3 - 229 ( dec . 1948 - marvel comics )
“although my grandfather eventually sold marvel , he insisted on keeping atlas comics in the family , ” jason said . “as a result of his vision , atlas comics is the largest individually - held library of comic book heroes and villains on the planet . we have 28 titles and hundreds of characters imagined by some of the greatest minds in the industry . ”
cba : it seemed to be a lot less arbitrary situation at marvel . you can see a logic , a discernable linear progression put into projects . perhaps the situation at atlas / seaboard was due to that anger .
goodman shut down his self - distributorship on nov . 1 , 1956 , and began newsstand distribution through american news service . the atlas globe remained , however , through the oct . 1957 issues , when american news went out of business . goodman switched to the distributor independent news , owned by rival dc comics , and dropped the atlas globe at that time . goodman would reuse the name atlas for the next comics company he founded , in the 1970s .
marvel comics founder and magazine management publisher martin goodman left marvel in 1972 , having sold the company in 1968 . he created seaboard periodicals in june 1974 to compete in a field then dominated by marvel and dc comics . goodman hired warren publishing veteran jeff rovin to edit the color comic - book line , and writer - artist larry lieber , brother of marvel editor - in - chief stan lee , as editor of atlas ' black - and - white comics magazines . lieber later became editor of the color comics following rovin ' s departure . steve mitchell was the comics ' production manager , and john chilly the black - and - white magazines ' art director .
the seaboard company was defunct by 1975 , with none of its titles lasting more than three or four issues . it is primarily remembered today as a pioneer of creators ' rights in the comics industry . [ gst ]
rt : fox obviously had a style that just didn ' t translate well into comics .
lieber later became editor of the color comics following rovin ' s departure . steve mitchell was the comics ' production manager , and john chilly the black - and - white magazines '
the destructor one of the longest - lived atlas - seaboard characters started with the amazing team of archie goodwin ( writer ) , steve ditko ( pencils ) , wally wood ( inks ) and larry lieber ( editing ) .
considering how much other less - worth material has been collected , i ' d say sure . i ' ve got a handful of the atlas / seaboard comics and they ' re definitely weird , amateurish and strange , but also kind of appealing in their weird way .
tigerman
is one of my favourites .
marvel comics founder and magazine management publisher martin goodman left marvel in 1972 , having sold the company in 1968 . he created seaboard periodicals , which opened its office on june 24 , 1974 to compete in a field then dominated by marvel and dc comics . goodman hired warren publishing veteran jeff rovin to edit the color comic - book line , and writer - artist larry lieber , brother of marvel editor - in - chief stan lee , as editor of atlas ' black - and - white comics magazines .
atlas promised much but their printing schedule and content suffered from ego and creative problems between the managers , editors and creators . eventually the whole thing ceased . only the mens magazine ' swank ' would survive from seaboard ' s titles .
marvel comics founder and magazine management publisher martin goodman left marvel in 1972 , having sold the company in 1968 . he created seaboard periodicals , which opened its office on june 24 , 1974 [ 1 ] to compete in a field then dominated by marvel and dc comics . goodman hired warren publishing veteran jeff rovin to edit the color comic - book line , and writer - artist larry lieber , brother of marvel editor - in - chief stan lee , as editor of atlas ' black - and - white comics magazines .
the atlas - seaboard
explosion
continued through the february issues . they all feature the same debut text page ( as does the march dated targitt ) , and they mostly all communicate that same sense of the beginning of something longterm .
goodman began using the globe logo of atlas ( see above ) , the news stand - distribution company he owned , on comics cover - dated november 1951 . this united a line put out by the same publisher , staff and freelancers through 59 shell companies , from animirth comics to zenith publications .
courtesy of the artist , larry hama ' s unused cover rough for wulf the barbarian # 1 . wulf ©1975 seaboard periodicals , inc .
left marvel in 1972 , having sold the company in 1968 . he created seaboard periodicals , which opened its office on june 24 , 1974
august is a somewhat sad month . there are only two color comics from atlas - seaboard wearing an august date , and one is vicki # 4 , the ongoing reprint of the old tippy teen tower material . there is a single b & w magazine too . i ' m going to discuss the second color comic , the destructor .
although it never truly lived up to its potential or even the company’s own hype , martin goodman’s ill - fated atlas line of comic books from seaboard periodicals in the mid - 1970s has fascinated collectors and historians in the field for decades . back in 2011 , geppi’s entertainment museum hosted “atlas at last ! ” a retrospective on the company’s efforts .
larry lieber told roy thomas in alter ego vol . 3 , # 2 ,
when i went there , martin put out two kinds of books . . . color comics and . . . black - & - white comics like warren and marvel . now , i knew nothing about black - & - white comics , right ? my only experience was in the color comics . and jeff rovin came from warren , and he knew nothing about color comics . and martin unfortunately put jeff in charge of all the color comics , and put me in charge of the black - & - white books . . . . it was an unfortunate thing , and basically what happened was that jeff ' s books didn ' t turn out so well .
sadly , nor did larry ' s books or any atlas / seaboard title .
editorial note : the fantastic atlas archives website notes that vicki is comprised of tower comics ' tippy teen with many characters were slightly redrawn to reflect the more contemporary clothing and hair styles of the day .
a total of 23 comics titles and five comics magazines were published before the company folded in late 1975 . no title lasted more than four issues . of the characters , chaykin ' s scorpion would inspire his
on october 8 , 2010 , martin goodman ' s grandson jason goodman announced a partnership with ardden entertainment to relaunch atlas comics starting with two zero issues featuring the grim ghost and phoenix . [ 14 ] on march 2 , 2011 , another title , wulf the barbarian , was among the titles published by the new atlas .
for all the hope given to atlas / seaboard upon its birth , the company was very quickly forgotten after its demise . without exception , none of the characters have ever been revived , a sad legacy indeed . but some of us remember . . . .
quote : originally posted by dick _ pontoon the books may have been hit - or - miss , but they did have quality artists and writers . here’s a great website about atlas / seaboard urltoken thanks for this info @ dick _ pontoon . interesting stuff !
interview with roy thomas
, the comics journal # 61 ( winter 1981 ) , p . 87
jeff : no , he wasn ' t there . i didn ' t meet him until the atlas days .
jeff : that would ' ve been from early ' 73 to mid - ' 74 , when atlas started .
that ' s july from atlas - seaboard . with this wave of final issues , it ' s pretty much all over but the crying . atlas will linger for a few more months , but there will be precious few more comic books from this company that promised so much , but sadly delivered so little in the final analysis . i ' ll see you in august .
in 2010 jason goodman relaunched the 1974 version of atlas comics , using the characters that he ‘owned’ from those days , to much fanfare . the only hiccup was that he , nor his company the nemesis group , actually owned the atlas name . they filed suit against stevens but , ultimately lost the proceedings . the upshot of it all was that the relaunched atlas fell silent , stevens owned the trademark and the goodman family was on the outer once again .
martin goodman ' s revenge ! travel back to 1975 for a look at atlas ' s attempt to dethrone marvel .
cba : goodman used the comics as catalogs for his merchandising department , and you had experience with captain company .
which chip goodman continued to publish after the comics line ended until 1993 when it was sold to another company .
girl comics # 1 - 12 ( oct . 1949 - jan . 1952 ) continued as romance title girl confessions
lieber : it wasn ' t such a nice thing , but i won ' t go into it . i don ' t want to go into all the atlas thing , except to tell you this , which was a basic fact : when i went there , martin put out two kinds of books . he was putting out color comics , and he was also going to put out black - & - white comics like warren and marvel . now , i knew nothing about black - & - white comics , right ? my only experience was in the color comics . and jeff rovin came from warren , and he knew nothing about color comics . and martin unfortunately put jeff in charge of all the color comics , and put me in charge of the black - & - white books .
here’s few more : the books may have been hit - or - miss , but they did have quality artists and writers . here’s a great website about atlas / seaboard urltoken and finally , no , i wouldn’t look to collecting these titles for investment purposes , just for fun .
les daniels received this picture of martin goodman ( for l . d . ' s book , marvel , five fabulous decades of the world ' s greatest comics ) from the publisher ' s son , charles
chip
goodman , who himself went on to the lofty profession as publisher of seaboard periodicals . this rare pic is from the earliest days of marvel - then timely - comics .
unpublished cover by howard chaykin for the scorpion # 2 , courtesy of another renowned inker , bob wiacek . art ©2001 howard chaykin . the scorpion ©1974 seaboard periodicals .
unused ironjaw # 1 cover by mike sekowsky ( pencils ) and jack abel ( inks ) . courtesy of rich limacher . ironjaw © 1975 seaboard periodicals , inc .
on march 2 , 2011 , another title , wulf the barbarian , was among the titles published by the new atlas .
atlas also published a plethora of children ' s and teen humor titles , including dan decarlo ' s homer , the happy ghost ( a la casper the friendly ghost ) and homer hooper ( a la archie andrews ) . if newspapers had dennis the menace , atlas had the joe maneely - drawn melvin the monster . tv had sgt . bilko ? atlas had the lovably conniving sergeant barney barker — drawn by john severin , one of comics ' top war artists , no less .
girl confessions # 13 - 34 ( march 1952 - aug . 1954 ; continued from misc . title girl comics )
flash forward to today . as of mid - august the trademark and name atlas comics was duly handed over to dynamite characters , meaning dynamite will now be the publishers , and owners , of atlas comics . well played , jeffrey stevens , well played indeed . despite the wind and fury of jason goodman ' s legal filings , in the end he ( goodman ) just gave up and stopped fighting , at around the same time that he stopped publishing . stevens , who had never published anything outside of a few ashcans , then entered into negotiations and sold the atlas comics name for an unknown amount ( although it ' s doubtful if it was a large amount , plus stevens had legal fees to pay for ) .
demon - hunter created and plotted by marvel veteran rich buckler , written by david anthony kraft ( best known for his run on the defenders ) , demon hunter was one of the most original titles published by atlas - seaboard ( the character would later resurface as in two different incarnations . )
note : the romance title linda carter , student nurse # 1 - 9 ( sept . 1961 - jan . 1963 ) , sometimes grouped together with atlas comics , chronologically falls within marvel , and all covers have the
mc
box .
the exact point at which
atlas
began to be considered
marvel
has never been definitively established . goodman had begun moving away from newsstand distributor kable news by branding his comics with the atlas globe on issues cover - dated nov . 1951 , even though kable ' s
k
logo and north american map symbol remained through the aug . 1952 issues .
the destructor was in many ways , atlas - seaboard ' s most accomplished series , but sadly by its finale it has become a bizarre shadow of itself . the hero has been contorted beyond recognition , and the story ' s twists and turns are well outside the limits established in the rather intriguing beginnings . i ' m not sure the destructor was my favorite atlas book , but its fall was easily the most disappointing .
marvel comics demands $ 17 , 000 from broke creator of ghost rider ! the shame of marvel . . . part ii
the threat of talent raids against the big two was also real enough . some contributors recall howard chaykin standing in front of marvel ' s 625 madison avenue digs , directing artists to literally go around the corner to the 717 fifth avenue home of atlas comics . mediascene reported ,
despite denials by both marvel and [ dc ] , seaboard ' s entrance into the comic arena is having a staggering effect on the business . audacious ' raids ' in the competition ' s bullpens have resulted in seaboard ' s rapidly assembling a staff of more defectors joining their ranks on almost a daily basis .
i was working for jim warren , running his mail - order division , captain company , and just starting to edit [ the black - and - white horror - comics magazine ] creepy [ and ] i ' d edited comics for dc and skywald . . . . several weeks after answering the ad , i receive a call from martin goodman . . . . i was one of several people martin interviewed , and i got the job because i ' d had experience not only in comics but in mail order , the latter of which was to contribute significantly to seaboard ' s cash flow . sharing editorial duties on the comics was writer artist larry lieber , whom martin had long wanted to transplant from under the shadow of larry ' s brother . . . . larry ended up handling about a quarter of atlas ' output — primarily the police , western [ and ] war [ comics ] , and color anthologies of horror stories .
in 1991 , seven hot young artists laboring in the vineyards of comics determined that they had had enough with the industry ' s corporate structure , as well as the work - for - hire contracts under which they had been toiling , and - very vocally - split with the established comic publishing houses . these seven intrepid souls then went off on their own , and did what they wanted to do , which was create and own their own line of comics . these seven were the founding fathers of image comics . two years later , in 1993 , history - after a fashion - repeated itself ; not once , but twice . frank miller , john byrne and friends founded legend , an imprint of creator - owned comics that is distributed through dark horse comics , and malibu comics began a line of creator - owned comics entitled bravura with walt simonson , jim starlin , howard chaykin , and others .
according to rovin , atlas was founded in 1974 by martin goodman , former publisher of marvel .
i went to work at atlas in june of ' 74 . at the time , martin goodman , who is of course , the founder of marvel comics , wanted to publish five color comics , and two black and white comics . even before we started , it became apparent to him that in order to get the rack space we needed , we had to publish more titles than that . we ended up with 20 - odd monthly magazines . i was doing about six plus black - and - whites , and larry lieber was doing four color books .
weird suspense # 2 gives us another tarantula story , and the witch that first put the curse on count lycosa returns and a battle of the spider - people erupts . more great boyette artwork , and a pretty good fleisher script make this one of the most reliable reads in the atlas - seaboard canon so far .
i was working for [ warren publishing founder ] jim warren , running his mail - order division , captain company , and just starting to edit [ the black - and - white horror - comics magazine ] creepy [ and ] i ' d edited comics for dc and skywald . . . . several weeks after answering the ad , i receive a call from martin goodman . . . . i was one of several people martin interviewed , and i got the job because i ' d had experience not only in comics but in mail order , the latter of which was to contribute significantly to seaboard ' s cash flow . sharing editorial duties on the comics was writer artist larry lieber , whom martin had long wanted to transplant from under the shadow of larry ' s brother . . . . larry ended up handling about a quarter of atlas ' output—primarily the police , western [ and ] war [ comics ] , and color anthologies of horror stories . [ 2 ]
despite this innovative start , atlas / seaboard was soon besieged from within . martin increasingly insisted that the comics line resemble marvel ' s in content and design , and some of rovin ' s contributors were , according to the editor , shot down by the publisher , among them complaints that two of the line ' s artistic stand - outs , chaykin and ernie colón , were ill - suited for their respective books . martin would especially interfere with cover designs and executions .
as it turned out ,
rovin wrote ,
covers proved to be the bloodiest battleground at atlas .
. . . . several weeks after answering the ad , i receive a call from martin goodman . . . . i was one of several people martin interviewed , and i got the job because i ' d had experience not only in comics but in mail order , the latter of which was to contribute significantly to seaboard ' s cash flow . sharing editorial duties on the comics was writer artist larry lieber , whom martin had long wanted to transplant from under the shadow of larry ' s brother . . . . larry ended up handling about a quarter of atlas ' output—primarily the
ep . 2 : 1957 atlas implosion ' s effect on marvel ' s silver age ; birth of spidey and ff . by alex grand
march was a lean month for atlas - seaboard ( don ' t worry they make up for it next month ) . there are only four books wearing a march date , and only one of those is a # 1 issue debut . i ' ll go over the the # 2 books then take a look at targitt .
there are of course some b & w magazines this month as well as more vicki ' s but by and large , the company has reached its zenith . after this month , atlas - seaboard will continue to lose its focus as books are abruptly cancelled and directions are changed . but not all of them , not yet .
i was a teenager when the atlas / seaboard line of comics exploded on the scene with dozens of titles and some incredible covers by some well - known artists . i bought most of the titles , and was disappointed when the company folded after just a few months . many of the titles ended up being one - shots , and i don ' t think any title went past issue 4 . it was fun while it lasted . here ' s a few cover scans .
two new books debut this month . they are very different from each other , but sadly show the fragmentation of the atlas line at this point .
the final comic to bear the atlas globe logo was dippy duck # 1 , the company ' s only release with an october 1957 cover date .
this is the mother - of - all - months for atlas - seaboard . lots of titles , lots of changes of direction , and sadly lots and lots of cancellations . this month marks the great collapse of the edifice that martin and chip goodman built to spit in the face of their former success story , marvel . let ' s begin .
, however , believed ,
chip was supposed to take his place . but that part of it must not have been on paper , because as soon as martin was gone , they got rid of chip . that ' s why martin started atlas comics . it was pure revenge
.
the atlas - seaboard company disappears into the comics mist alongside fawcett , fox , tower , centaur , skywald and so many others . the company was an oddball blend of hubris , experience , and striking naivete . i remember wanting more than anything for them to succeed , but by the end i was ready for it to be over . the promise was wasted , and the books had drifted far from their original concepts . thanks to those who have followed me down this particular memory lane .
journey into unknown worlds # 36 - 59 ( sept . 1950 - aug . 1957 ; continued from timely teen - humor series teen comics )
the scorpion probably the atlas title with the most breakout potential was the scorpion , written and illustrated by howard chaykin . at least the first two issues .
the bell tolled for rovin when , the editor later wrote ,
martin became more and more disgruntled as he read more and more of my comics . and what he decided , without having received a single sales report , was that they didn ' t look and read enough like marvel comics .
i got the full run of the comics , all 61 issues . really enjoyed whole series . have not seen many of magazines , but pick up a copy of thrilling adventure stories issue 1 not to long ago . of the comics i found the vicki issues to be the hardest to find .
spider - man cover art brings $ 657 , 250 in heritage auctions’ world record - shattering $ 10 . 47 + million comics and comic art auction
information from atlas tales [ 1 ] and other references . some titles may be arguably timely at the earlier end , or marvel at the later end . note : in titles numbered from or into the various all winners comics , additional clarifying information is supplied . list , in progress , complete through l .
we have reached the end . atlas - seaboard , a fledgling company with veteran publishers , veteran talent , and at least early on a hefty pocketbook , made a big impact in 1975 . they offered all kinds of titles in all kinds of genres , but by the end of the year they would be gone . there is only one book with an october date .
lieber later became editor of the color comics following rovin ' s departure . steve mitchell was the comics ' production manager , and john chilly the black - and - white magazines ' art director . goodman offered an editorial position to roy thomas , who had recently stepped down as marvel comics editor - in - chief , but thomas
didn ' t have any faith in his lasting it out . the field was too shaky for a new publisher .
i have no idea as to what , if any , role that jason goodman ( or jeffrey stevens ) will play in the obvious relaunch of atlas comics as he still owns the copyrights to the characters , but it ' d not be inconceivable to presume that dynamite have also entered into negotiations with goodman with the view of reuniting the 1974 atlas characters with the brand . no word on if psychic octopus jr was part of the deal , but we can only hope .
it started , as these things do , with a lot of promise . it was 1974 and a brand new comic book publishing company offered creators high pay rates to write and illustrate an entire new universe full of characters . atlas - seaboard offered forms of creator ownership , a venue for trying new things , and a mix of established , seasoned professionals , and hot newcomers .
today , i need your help in deciding - are these the most popular public domain heroes ? black terror first appearance exciting comics # 9 . . .
captain america # 76 - 77 ( may - sept . 1954 ; continued from timely ' s captain america comics and captain america ' s weird tales )
“ inside comics # 3 ( fall 1974 ) speculated , ‘seaboard seems to be off on the right foot and , if their plans succeed , we may be in store for a real treat , ” he wrote , noting further advance praise from jim steranko ' s mediascene # 11 ( january - february 1975 ) and in the comic reader # 109 ( august 1974 ) .
june was a pivotal month for the fledgling comics company known as atlas . the change made in the editorial direction of the company was seen in the color comics , as larry lieber stepped forward and took control of the whole line following the departure of jeff rovin . before this , the two men had split the color books with leiber focusing on the genre books . now all the books got some new talent and new directions . the fragmentation of the line is becoming evident .
announced but never appearing , steve ditko was scheduled to write and draw a super - hero strip called
wrecage .
below is ditko ' s rendition featured in mediascene # 11 . © 1974 seaboard periodicals , inc .
gothic romances the real oddball of the atlas - seaboard line and probably the rarest they ever published . what red - blooded male teen would possibly buy this magazine in 1974 ? check out the ads for teeth whitening , convertible nude bras , weight loss miracles , and wig sales ! while certainly reminiscent of covers from dc ' s romance comics , and maybe even house of mystery , the only redeeming virtue once you get by the overbearing text content is the spot artwork by the likes of howard chaykin , ernie colon , and even neal adams !
a total of 23 comics titles and five comics magazines were published before the company folded in late 1975 . no title lasted more than four issues . of the characters , chaykin ' s scorpion would inspire his dominic fortune at marvel , and rich buckler ' s demon hunter would inspire his devil - slayer at marvel .
from 1952 to late 1956 , goodman distributed his comics to newsstands through his self - owned distributor , atlas . he then switched to american news company , the nation’s largest distributor and a virtual monopoly — which shortly afterward lost a justice department lawsuit and discontinued the business . as historian and author gerard jones explains , the company in 1956
in his atlas origin story ( and only issue ) , gideon cross had renounced the demon cult which had granted him incredible powers and now stood opposed to them . their goal was “xenogenisis , ” the rebirth of a demon race on earth . david anthony kraft ( comics interview ) wrote it and rich buckler plotted and illustrated it .
jeff : yeah . the puzzle books made sense to him , because they were cheap and delivered quick revenue , the confession magazines the same , comics were expensive .
in the wake of dc comics’ success reviving superheroes in the late 1950s and early 1960s , particularly with the justice league of america , marvel decided to follow suit .
the founder of atlas / timely / marvel , martin goodman set up atlas comics ( a division of his seaboard periodicals ) to produce comic books as a direct rival to marvel . some speculate it was revenge for his son being removed as marvel eic . however the line folded in mid - 1975 despite drawing in some of the best artists and writers in the business at the time including : neal adams , howard chaykin , alex toth , steve ditko , rich buckler , john severin , michael fleisher , russ heat h , wally wood , walter simonson , larry lieber and mike sekowsky . they where drawn to the new company by generous rates , return of original art , and a host of other creators rights ( long before image ) .
rt : i don ' t know much about it . but atlas was certainly paying great rates , because goodman wanted to get everybody away from marvel if he could , i guess . i ' m not asking you to bad - mouth anybody , larry , because atlas was a job like everything else . i do remember that stan appreciated the fact that you came in and told him you ' d accepted an editing job at atlas , because you knew there were bad feelings between stan and goodman at that stage .
unable to effect any changes , and unable to produce the kind of comics that he desired to , rovin left the company early in 1975 . as for what became of atlas / seaboard - the comic book publisher that could have been a contender - after that ; rovin adds this postscript
sometime in 1974 , chip bought swank , the sex magazine . that became his primary focus . that is all that survived in 1975 . i don ' t remember how many years he stayed with that . he has recently been publishing a ufo magazine , and other things .
a total of 23 comics titles and five comics magazines were published before the company folded in late 1975 . no title lasted more than four issues . of the characters , chaykin ' s scorpion would inspire his dominic fortune at marvel , [ 8 ] and rich buckler ' s demon hunter would inspire his devil - slayer at marvel .
what’s potentially intriguing about atlas is that film , tv and video game rights that are available for all the characters . considering that disney paid $ 4 billion to exploit the marvel comics library , the atlas relaunch will reveal soon whether there are any make - able gems in there . phoenix is a sci - fi saga about one man fighting an alien invasion ; the grim ghost is a supernatural horror / thriller about a man who arrives on the fringe , the world between life and death that the living can’t see .
from 1952 to late 1956 , goodman distributed this torrent of comics to newsstands through his self - owned distributor , atlas . he then switched to american news company , the nation ' s largest distributor and a virtual monopoly—which shortly afterward lost a justice department lawsuit and discontinued its business . as historian and author gerard jones explains , the company in 1956
a fine frank thorne cover ( sans logo and blurbs ) for the cougar # 1 , a book created and written by steve mitchell , a comic inspired by the famed tv movie , the night stalker . ©1975 seaboard periodicals , inc .
issue # 1 is a 68 pager , but the oddball of the entire atlas line is probably vicki # 2 , the only atlas square bound comic of all the line ' s issues ! on top of it all , there is nothing even printed on the spine of this , likely the rarest comic atlas ever produced . once again we have cartoon teen hi - jinx set in the high school background of anywhere , u . s . a . enjoyable for just about any pony tailed youngster between the ages of 10 and 15 .
larry was treated well in the end .
they gave me very nice severance pay ,
he told cbm , but some others were not so fortunate , as sadly , a rash of art thefts added insult to injury . superlative comic stories by walter simonson , terry austin and russ heath , as well as covers by neal adams were only a few of the reported missing works . artist terry austin said ,
walt and i walked to the atlas / seaboard offices and asked for our artwork back . my recollection is that the receptionist denied that the company had ever published comics .
features because i was told that they had fallen into public domain . and while the actual issue may have , i suspect i will not be able to post more , as goodman and company will undoubtedly try to enforce trademark authority on their comics . ( which is too bad , as the old comics have some great qualities about them . )
in interviews , both miller and simonson have publicly acknowledged their debt and lineage to image , yet there is another company , one no longer in existence , and that is little known by much of today ' s comic - buying audience that is an earlier ancestor of all three companies . that company is atlas comics . while the company lasted barely a full year , and none of its books were published for more than four issues , the effects of atlas are still echoing throughout the industry today , some 20 years after its demise .
the final comic to bear the atlas globe logo was dippy duck # 1 , the company’s only release with an october 1957 cover date . the first comic book labeled “marvel comics” was the science - fiction anthology amazing adventures # 3 , which showed the “mc” box on its cover . cover - dated august 1961 , it was published may 9 , 1961 .
even with the company’s short lifespan – less than a year – in comic book circles , the name power alone of the creators who were involved with atlas demands attention . if the august 24 - 27 , 2015 comics and comic art signature auction at heritage auctions is any indication , maybe others are coming to realize it’s worth a serious look from collectors .
the dynamic cover was made even more appealing with its trade dress , which made it very effectively look like a marvel issue of the day . deceptive , sure , but in hindsight it’s difficult to say that the move didn’t work , at least a little bit . the whole atlas - seaboard line collapsed , though , and that , as they say , was that . ironjaw # 4 was the last issue of the series .
a total of 23 comics titles and five comics magazines were published before the company folded in late 1975 . no title lasted more than four issues . of the characters , chaykin ' s scorpion would inspire his dominic fortune at marvel , [ 8 ] and rich buckler ' s demon hunter would inspire his devil - slayer at marvel . [ 9 ]
atlas / seaboard staffers almost universally complain that chip was an incompetent publisher , out of his league as the official head of seaboard periodicals . even back in his marvel days , people would wonder at his acumen .
the most idiosyncratic situation we ran into in the early ' 70s was . . . when [ chip ] was briefly in charge of the company ,
roy thomas told cba .
it was a western cover and chip sent back word that he wanted all the bad guys in the story inside and on the cover to be wearing animal masks . we asked why and he said , ' i don ' t know . maybe it ' ll sell better . '
lieber later became editor of the color comics following rovin ' s departure . steve mitchell was the comics ' production manager , and john chilly the black - and - white magazines ' art director . goodman offered an editorial position to roy thomas , who had recently stepped down as marvel comics editor - in - chief , but thomas turned it down , recalling in 1981 that ,
[ i ] didn ' t have any faith in his lasting it out . the field was too shaky for a new publisher .
[ 3 ]
i first encountered jeff rovin ' s name when he served as an assistant editor at dc comics in the early ' 70s , and finally met the man himself within moments of also meeting jim warren for the first time in 1998 . since his stint as ( co - ? ) editor - in - chief at atlas comics for a brief period in the ' 70s , jeff has done relatively little work in the comics field , but he is a highly successful writer , renowned for genre encyclopedias ( e . g . , the encyclopedia of superheroes ) , and his op - center series scribed for tom clancy . jeff was interviewed by phone on oct . 4 & 11 , 2001 , and he copyedited the final transcript .
cba : archie goodwin , one of the great editors in comics history , could ' ve been available at that time . . . i wonder why he wasn ' t approached .
originally , howard chaykin had created a character named , “scorpion” for the defunct atlas / seaboard comics company—he was the basis for the dominic fortune concept . when asked about the conception of dominic fortune and choice to create the character for marvel , chaykin responded , “i ' d been working on another period character who shall remain nameless , for another company which shall remain nameless , and after a problem i had with editorial , i crossed the street and asked the editors at marvel at the time if they ' d be at all interested in a variation on that character . they bit , and we were off and running . ”
atlas grew out of timely comics , the company goodman founded in 1939 and whose star characters during the 1930s and ' 40s golden age of comic books were the human torch , the sub - mariner , and captain america . the post - war era , however , found superheroes falling out of fashion . television and paperback books now also competed for readers and leisure time .
i ' m glad to see the characters getting a revival and hope things go well . what set atlas apart - at least before the third issue switch - was they were just a little bit further ' out there ' as far as the bounds of comics at the time then anyone else . don ' t just take my word for it , read the first issue of the brute . i think jim is wondering like i ' m wondering how / if that ' vibe ' is going to come across in a relaunch . if michael fleisher wants to give writing comics another run they should considering bringing him back if the sells do well . how about all those maybe / maybe not black - listed vet creators i ' d like to see their work again a new atlas line could be a good fit . the kinds of comics joshua ortega has written up till now , aren ' t the ones that interest me , but i will definitely give both titles a try . other atlas favs i ' d like to see again : my favorite targitt , brute , morlock 2001 , and the destructor . the only atlas charter that the third issue switch really made more interesting was phoenix ( the destructor . . . maybe too ) so glad it will be out again along with the grim ghost .
i ' m a lifelong comic fan and on and off again collector . despite growing up in the ' 70s and ' 80s i never ran across the atlas / seaboard titles until recently . i love the artwork because it reminds me of the time when i first discovered comics as a kid . the storylines are kinda hit or miss , so i can see why the company failed after a short time . just wondering if anyone else on the board has an appreciation for these titles . maybe more importantly , are they collectsble from an investment standpoint , and if so , which titles should i target ? thsnks for the feedback !