zest-o corporation is a beverage company in the philippines .

it was founded in 1981 as semexco marketing corporation by businessman alfredo m. yao .

zest - o

alfredo yao has gone a long way from his humble beginnings . he’s still at the helm of zest - o group and zest - o corporation as its chairman but that didn’t stop him from innovating and diversifying into other businesses .
the juice king . alfredo yao is known as the juice king thanks to his brainchild , zest - o corporation . / image gonegosyo
aside from expanding the business by producing other ready - to - eat and ready - to - cook food products , zest - o corporation now owns the former asian spirit airlines , which ceo alfredo yao aptly renamed as zest air .
06 / 11 jo o . lunder , ceo - designate , vimpelcom ltd .
zest - o corp . , the homegrown beverage maker , plans to build more factories in china and thailand in the short - term with each investment expected to cost p250 million .
the zest - o brand pioneered the first ready - to - drink juice in flexible foil pouch ; which we now come to know as “doy pack” packaging . with a passion for innovation , product superiority and a consumer driven attitude , zest - o quickly became the most preferred and consumed ready - to - drink beverage in the country . over the past 25 years , zest - o has not only earned the right to be known as the no . 1 juice drink in the philippines , it has also enshrined itself a special place in filipino culture .
“when zest - o was established , it had a single yet valuable mission , to provide products of immense consumer value and quality that exceeds even the scrutiny of global measure . ” alfredo yao
other products on the zest - o porfolio include , fruit juice powder concentrates , pet bottle tea and fruit based drinks , canned nectar drinks , condiments , oral care products and tropical purees .
the history of zesto begins with entrepreneur and inventor l . a . m . phelan , who began zesto as a national franchise chain . phelan was an inventor , businessman , and head of the taylor freezer corporation , which in 1945 , had developed the “zest - o - mat” frozen custard machine . franchise agreements granted exclusive use of the zest - o - mat machines in a given territory under the zesto name .
yao has never been one to shy away from innovation . while his beverage company , zest - o corporation , was slowly making waves in the juice market , he was already looking at other potential investments . at 2008 , he launched zest airways and sought to compete with other low - cost carriers of the country .
alfredo m . yao is one of the most admired businessmen in the philippines today . the two flagship companies of his sprawling zesto group are called zest - o - corporation and zest airways . the names couldn’t be more appropriate . after all , these are enterprises built on the foundation of yao’s enormous enthusiasm for finding another way .
popularly known as the ‘juice king , ’ the jet - setting businessman is not just the ceo of zest - o - corp . and zest airways but also the founder of a clutch of firms — semexco marketing , inc . , harman foods , amchem marketing , inc . , american brands philippines , inc . , smi development corporation , and the philippine business bank .
zest - o is now also a household name in csd’s ( carbonated soft drinks ) . producing standard cola classics comparable to the leading brands and at the same time introducing zest - o fruitsoda . this line provides new age soft drink variants using popular indigenous fruits as its flavor base . these products are available in all major packaging types including aluminum cans and pet bottle single serve and multi - serve sizes and have a wide consumer base with brand loyalty indexes comparable to that of the leading brand .
when you hear the name alfredo yao and you’re of a certain age , you tend to only think of one thing and one thing alone : zest - o . it’s the country’s largest juice brand , and can be found in almost every lunchbox of every kid that goes to school .
the company started operations with a clear vision and determined resolve to become the leading filipino food and beverage company with products that would rival those being produced and imported by multinational corporations . in 1995 , semexco adopted the name of its flagship brand “zesto” and since then the food and beverage conglomerate came to exist as zest - o corporation .
in 1980 , alfredo yao started concocting fruit juices in his own kitchen and launched the zest - o orange drinks in the same year . it became an instant hit as every mother saw the practicality of putting the light but tightly - packed orange drinks in their kids’ lunch boxes . kids loved it that their chilled fruit drinks stayed cold and fresh till snack time .
zest - o corporation posted enormous growth over the years . with total company assets in 1987 of only php 10 million after 6 ½ years of operation , the company continued its expansion into different food and beverage products , consolidated sales managed to post double digit growth bringing total assets up to php 850 million with annual gross sales of php 2 . 9b in the year 2000 .
fueled by its success and guided by its penchant in providing value for money products with strong consumer value and unique product differentiation ; zest - o corporation continues to effectively diversify into other product categories . it has been highly successful in all product expansions and line extensions both in terms of sales volume and consumer acceptance . bringing its innovative zeal in each painstaking endeavor , the company has always contributed new life into each product segment it enters .
today , zest - o drinks come in 12 variants and command 80 % of the market for fruit juices . it has expanded its business to china , australia , new zealand , korea , singapore , the u . s . and europe and has helped revitalize the fruit growing industry in the provinces , particularly the philippine’s native orange variety called “dalandan” . the doy packs are being recycled by local cottage industries into handbags and are now being exported to other countries .
he was met with stiff competition ( air philippines and cebu pacific air to name a few ) , so he looked at a different way of flying people into the country . thus , making zest airways the first local carrier to fly tourists from china and korea straight to philippine destinations , i . e . without dropping by naia .
in his interactions with the media , yao is fond of reiterating that all his actions , be it in his business or personal life , are a reflection of the lessons he learned at his mother’s lap — to work hard , to persevere , and no matter what the circumstances , to not lose heart . clearly , it is alfredo yao’s affinity to meld this simple , earthy wisdom with his knack for improvising that has added the zest to his business ventures .
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zesto pizza & grill specializes in catering for all your events . view our catering menu here .
we are thankful for our loyal customers who have come back again and again over the past 65 years for our famous broasted chicken , hamburgers and ice cream . we strive for excellence in customer service , food freshness , food quality and cleanliness in our restaurant . please check out the variety that we offer on our menu and come visit us soon !
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copyright © zesto food equipment mfg inc . . all rights reserved . built with volusion
soft serve at it ' s best . . .  great taste , good times
at zesto drive in south we take pride in the quality of the ingredients we use each and every day . if they ' re not fresh and prepared just the way you ordered it , we won’t send it out . we guarantee that our ice cream is creamy soft and the freshest that you could have ordered .
comfort food since 1948 . . . from hot dogs to brisket philly cheese
with over 200 national awards and state championships zesto drive in south brings our championship bbq recipes to your table or carry out . good bbq is something that needs no explanation . whether is is pork ribs or pork steaks , pulled pork or brisket one bite and you know it ' s going to be a great meal . every day we are cooking our
choice and prime
meats slowly with pecan wood to bring out the tenderness and smooth smokey flavor that define championship bbq . from pulled pork and pulled chicken to brisket and pork ribs , we have the bbq and sides to make you happy .
old school , cooked slow with love . . . championship bbq done right daily . . . .
we offer two different catering services and menu offerings for your special event . whether it is a company lunch , wedding reception , corporate meeting , neighborhood gathering or family get together we offer the finest ingredients at competitive pricing .
unique catering ' s upscale menus allows you to create that unique dining experience that will compliment your special day . in addition to our quality ingredients and menu selections , we can provide everything from standard plate - ware to fine china and tableware to personal food service or buffet style . let us know what you desire and we will work together to make it happen .
zesto ' s championship bbq catering brings our competition tested and contest proven bbq recipes to your event . prepared in our pit or on - site at your meeting location our pulled pork , tender brisket , slow smoked chicken and succulent pork steaks will be the talk of the day . from 20 - 350 persons , our bbq knows no stranger . your mouth will thank you later .
dine in , carry out or a catered affair . . . we ' re here for you
zesto drive in south 1730 jefferson street jefferson city , mo . 65109 573 - 659 - 7117 573 - 659 - 7117 ( fax )
unique catering and championship bbq catering are a division of zesto drive in south .
have been a long time zesto customer and have always enjoyed their food and ice cream products . very happy with this newer location
they are getting busier . the food is worth the wait . best ice cream !
the staff did a great job and the food rocked ! thank you - - it was clean and the service was fast .
provides franchise information , menu , locations , company history , and much more .
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zesto has proudly served the fort wayne community for more than 50 years . locally owned by the same family for more than 35 of those years . many people in the city consider the opening of our stores as one of the first signs of spring .
copyright © 2005 - 2016 , zesto ice cream , inc . , all rights are reserved
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through a cousin who was working with a printing press , alfredo yao learned the ropes on printing cellophane wrappers for candies and biscuits and went on to venture into operating a printing press business . the business thrived for about 20 years until alfredo yao saw the potentials of the “doy packs” , then the latest european packaging technology . initially , alfredo’s first intention was to offer the “doy - pack” packaging to some local juice manufacturers , but since there were no takers , he ventured into the juice manufacturing business himself .
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zesto was originally known as zesto drive - in and featured ice cream and frozen custard . the first store opened in 1948 . many zesto restaurants continue to operate today .
the first known zesto drive - in opened in jefferson city , missouri . many more opened in the late 40’s and early 50’s . most were in the midwest and southern states and reached as far west as california .
currently , there are licensed stores in evansville , indiana ; fort wayne , indiana ; seattle , washington ; atlanta , georgia ; columbia , south carolina ; fremont , nebraska ; lincoln , nebraska ; wahoo , nebraska ; omaha , nebraska . north carolina , and south dakota .
in 2005 , tj group investments , llc acquired the zesto federal trademark for the state of nebraska . in 2010 , tj group investments , llc acquired the exclusive zesto federal trademark for the united states , which is registered with the us trademark office registration number , zesto ( reg . no . 1 , 357 , 306 ) .
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he’s one of the most resilient businessmen in the philippines , and has built his legacy on hard work and perseverance , as well as showing tenacity for always finding better ways of doing things .
here’s a short snippet of the philippines’ juice king , alfredo yao’s early success .
alfredo m . yao was born on november 23 , 1943 to the simplest of families . the eldest among his siblings , he had to sacrifice a lot at an early age . he lost his father and became the family breadwinner at the age of 12 . he started a printing business at age 17 with a php 3 , 000 loan from what is today known as the development bank of the philippines .
he never got to finish school even though he wanted to , because he was already a full - fledged businessman by age 18 . he’s gone through the ringer , so to speak : he’s been a street vendor and at times , slept on cardboard box on the sidewalks of the street .
yao went from printing and packaging to the beverage industry in the unlikeliest of ways . he learned printing wrappers through a cousin who was then working for a printing press . this paved way for him to venture into the printing press business thus , the birth of solemar commercial press named after his mother .
in 1979 , while on a business tour of europe , he stumbled across a new way of packaging : doypack , a sealed bag made of plastic and aluminum that’s designed to stand upright . seeing its potential , he marketed it to local juice manufacturers , but no one showed interest .
not wanting to let something with this much potential go to waste , he started making his own juices in his kitchen and packaged it using the doypacks he got from europe . he would soon corner the market on juice drinks , thanks to the convenience of his doypacks .
some of the companies under the umbrella of the yao group of companies were solmac marketing , inc . ,
summit hotel and resort specialist , inc . ( former : sol marina resort boracay – current : movenpick resort & spa boracay ) .
with his determination to make something out of nothing , he was able to achieve beyond what he could ever imagine . one important life lesson for alfredo yao is to just work hard and never lose hope .
“ credibility is built , not given . respect is earned , not bought” – alfredo yao
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learn more about elbert cuenca , president and chairman of steak rooms concepts , inc . in this edition of business talk .
built in 1951 , zesto has become a new albany landmark over the years . zesto is a family owned ice cream restaurant that specializes in creating delectable treats for all ages . zesto is well known for its extensive dessert menu of premium quality desserts , low - fat real fruit yogurt , cleanliness , and friendly employees . making zesto stand out from its competition .
along the years zesto has had its fair share of up ' s and down ' s . zesto was started in atlanta , georgia in the 1950 ' s and quickly became a national franchise . in the late 1950 ' s the chain experience financial problems and went out of business . the remaining stores were sold to individuals .
the new albany location was purchased in 1966 , by don and dottie rosenbarger , who kept the name zesto , but added a personal touch . the rosenbarger family started with an extremely limited menu , only offering vanilla soft serve , shakes , ice cream cones , and sundaes .
in 1974 , zesto added chili dogs and popcorn to their menu . it wasn ' t in till 1986 , when employees started to bring their own cheese to add to the hot dogs , when mr . rosenbarger took notice of this and decided to add cheese to the menu .
the 1980s brought chocolate ice cream . previously , vanilla ice cream had been the only flavor ice cream a customer could choose . ice cream was considered a special treat and not too many people where adventuress enough to try new flavors . this sudden craze for new ice cream flavors eventually led to one of the most popular treats zesto has ever introduced , the ' cyclone ' .
in 1996 , zesto ' s very existence was threaten by something they couldn ' t control . the department of transportation demolished zesto due to an intersection widening project . the family was determined to carry on the
zesto tradition
. zesto then moved to an available building one block north on charlestown road . the same year the family also decided to pass the business down to jim and lisa young , the rosenbarger ' s daughter and son - in - law .
what a home run for zesto . the new zesto was bigger and better than ever . the move allowed for more parking , a drive - thru window , and a patio with umbrella covered tables . this new location in new albany gained stability and grew which eventually lead to an additional store that open in clarksville in spring of 2000 .
the future of zesto is to focus on expanding , with the chillers brand , while maintaining the highest standards for their products and employees . the name change was necessary due to restrictions on expanding the zesto name . chillers begain offering franchises early 2010 . for franchising information click here for details .
over the 40 years of business , zesto has changed to constantly keep in touch with the consumers changing taste buds . zesto has added products and taken away others . consistently learning and keeping in mind what mistakes we have made on our journey . always sticking true to who we are as an organization and remembering what has made zesto so successful will keep zesto & chillers a landmark for generations to come .
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historically , surnames evolved as a way to sort people into groups - by occupation , place of origin , clan affiliation , patronage , parentage , adoption , and even physical characteristics ( like red hair ) . many of the modern surnames in the dictionary can be traced back to britain and ireland .
census records can tell you a lot of little known facts about your zesto ancestors , such as occupation . occupation can tell you about your ancestor ' s social and economic status .
census records can give you a fascinating window into the day - to - day lives of your zesto ancestors - like hours worked per week , level of education , veteran status , employers , and more .
an unusually short lifespan might indicate that your zesto ancestors lived in harsh conditions . a short lifespan might also indicate health problems that were once prevalent in your family . the ssdi is a searchable database of more than 70 million names . you can find birthdates , death dates , addresses and more .
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one of its many monumental successes beyond rtd doy packs include quick chow ; “the first brand to introduce rice noodles” , quickie and tekki brands . quickly capturing a significant share of the instant noodle market , it immediately gained control of the third spot in terms of national market share and maintains leadership in most areas of the southern philippines . what makes this feat even more phenomenal is the long list of competitors , both local and multinational corporations who continue to fight for more share points versus the leading brands .
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base office : will be assigned in davao branch located at r . castillo agdao , davao city .
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crowley , louisana the sign was enough to lure me . not only is the ice cream cone pretty festive , but the name itself is just funny . the weather was dim and drab last january , so i was tempted to ask them to light up that neon for me .
frosto opened as zesto , in 1950 . it was a chain , serving ice cream , hotdogs and sodas . the owner had financial difficulties and needed to get out of the biz . his manager , helen only had an 8th grade education , but evidently had a lot of drive . in 1955 she took over the debt and negotiated a reduced rent . she broke away from zesto , to avoid franchise fees and changed the name to frosto . . . so she only had a few letters to change on the sign ! more changes we stepped inside and saw a nice glass block counter dividing the kitchen and dining room . those expansions came years later . first there were menu changes .
helen expanded the menu from hotdogs & ice cream to a hamburger menu . in the sixties she brought her daughter on as a partner . lola was no stranger to the business since she had been working with her mom since she was 10 . she added some of her creativity to the cooking and started adding bacon to the burgers . it ' s hard to believe there was a time when a bacon burger was unique . diner feel
the dining room looked like it had been there since the fifties , but it was added in 2011 . at least now there ' s room for the local youth teams , that had been flocking for years . james dean or the kennedys ?
i liked the cozy booths , even if they weren ' t old . we had the pick of a few tables . i could have enjoyed my lunch staring down at james dean .
jack instead we chose the table with some news clippings to read . we waited for our toasted tuna and cajun burger , and learned about senator kennedy ' s visit to the crowley rice festival back in 1959 .
i studied the back corner for a while , where there was a display of drawings , showing the changes of frosto over the years . i so wanted to catch the eye of a dining local to see if he or she remembered frosto , before it added the drive - thru in 1980 . . . or when the sign actually said zesto ! there were plenty of locals in and out , but all were too focused on their food or conversation to interrupt . i failed in the people encounter department !
i loved this building image with the rounded corners . it looked very similar to the old shape of mc donald ' s , only there was an ice cream cone instead of arches .
our lunch didn ' t take long and was served up in plastic baskets . fifties music played while we shared some tots and enjoyed an old fashioned tuna sandwich and a spicy cajun burger . one more glance
before heading out , i washed up in the restroom decorated with old lps , a figure of elvis and old newsprint wallpaper . we headed out and i took one more photo , showing the now , boxy building and the busy drive - thru . . . with bacon burger announcement . i ' m glad the little place is thriving after all these years . i just hope if they expand again , they lift that neon frosto sign higher , so we can see it !
the dining blog this is a blog about dining adventures . sometimes , i talk about food . below , you can read how this started . on july 4th 2011 , i set a goal to try 50 culturally diverse restaurants in one year ! i spent the year pulling in friends and family to join me , on some unusual dining adventures . i met some curious people , tried some scary foods and explored places and cultures i never would have otherwise . even though i met my goal , i learned too much to end my adventures in dining . i have continued blogging about memorable dining adventures of all kinds , near and far . . . and all the discoveries and funny things i ' ve learned along the way !  scroll down further to find foods & restaurants by country or state .
all 00 cookbook adventures 00 the beginning ! 0 alabama 0 arizona 0 arkansas 0 california 0 colorado 0 florida 0 georgia 0 illinois 0 iowa 0 louisiana 0 mississippi 0 missouri 0 montana 0 nevada 0 new mexico 0 north carolina 0 oklahoma 0 oregon 0 south dakota 0 tennessee 0 texas 0 utah 0 virginia 0 washington d . c . 0 wyoming 1 in belize 1 in chile 1 in curacao 1 in guatemala 1 in mexico 1 in roatan afghani argentine basque belgian belizean bengali bermudian bosnian brazilian canadian chile chinese columbian cornish costa rican cuban curacao island czech danish dominican english ethiopian filipino french french basque french creole german greek guatemalan honduran hopi houston hungarian indian indonesian iranian iraqi irish italian jamaican japanese korean lebanese malaysian mexican mongolian moroccan nepali nigerian pakistani palestinian peruvian polish portuguese puerto rican russian salvadoran scottish spanish swedish swiss taiwanese thai tiki turkish uruguay venezuelan vietnamese washington d . c .
officials with allen county , the city of fort wayne and the city of new haven recognized 89 companies for their planned expansions tuesday morning at the 15 th annual business expansion awards breakfast , hosted by the fort wayne - allen county economic development alliance .
the award - winning companies announced over $ 190 million in investment , the creation of more than 1 , 500 jobs and the retention of over 4 , 000 employees .
we are very pleased to honor and celebrate the businesses of fort wayne and allen county who have expanded this year . these companies play a pivotal role in the growth of our business community and are integral to providing employment opportunities for area residents ,
said alliance interim president scott naltner .
continuing economic growth requires both recruitment of new companies and expansion of existing businesses ,
said bill brown , president of the allen county board of commissioners .
therefore , it ' s essential to acknowledge those businesses already in allen county which choose to continue investing in our community .
the breakfast also allows fort wayne , new haven and allen county to recognize the regional aspect of economic development .
several businesses in the triangle city section of west columbia , including the el rincon grocery store and restaurant , have expanded in anticipation of a city streetscaping project in the area . file photo
with much of the focus in west columbia on development along the congaree river as a means of ensuring the city’s economic future , it might be easy to forget that for decades , triangle city was west columbia’s economic core .
also for decades , after its heyday , the area along 12th street between b and d avenues languished as businesses moved closer to the river and it became an eyesore of cracked pavement , tangled power lines and empty storefronts , other than the iconic zesto’s , whose giant outdoor ice cream cone has stood in defiance of the dilapidated area surrounding it .
thanks to a s . c . department of transportation grant and matching money from the city , triangle city is about to get a facelift in the form of a $ 540 , 000 - plus streetscaping project . city council recently awarded a construction bid to joe singleton inc . of sumter for about $ 162 , 000 of the work . consisting of phases one and two of the project , it will include new sidewalks , curbs , gutters , planters , drainage improvements , an irrigation system and landscaping .
additionally , under the grant south carolina electric & gas co . , at an estimated $ 60 , 000 to $ 100 , 000 , will remove overhead wires and wooden utility poles , install and bury utility lines and cables and install new traffic signals and decorative streetlights and poles .
phase three calls for the purchase of a small piece of property at 12th and augusta streets for a park .
the project is expected to be completed by year’s end , according to west columbia economic development director donna smith .
“it’s such an important and historic part of west columbia , and finally we’ve been able to put everything in place for a real change in the outward appearance of triangle city that should make a real difference and last a long time , ” smith says .
in anticipation of the improvements , several business owners in triangle city have undertaken expansions and renovations . gus manos , owner of zesto’s , recently remodeled and expanded rather than another option he was considering — move .
“we’ve been here 46 years , and in that time i’ve seen it go from good times to bad times , ” manos says of triangle city . “i think now , hopefully we’re going up again thanks to what the city is doing .
el rincon owner pablo gonzales expanded his hispanic grocery store and restaurant to include an internet café , and soon he plans to open a hispanic liquor store . creative sewing moved into a previously vacant building knowing what was ahead and scratch n’ spin owner eric woodard says he intends to expand his store into its full capacity of 5 , 000 square feet . that expansion would make scratch n’ spin the largest record store in the columbia area behind manifest .
“it’s exciting to see the redevelopment about to happen , ” woodard says . “as the younger people are moving into this area , the businesses are catering to it . and as new businesses move in , they’re remodeling , which is great . ”
west columbia mayor bobby horton commends business owners for taking it upon themselves to reinvigorate the area in anticipation of the city’s improvements .
“i think you’re seeing the public money encourage private development , ” horton says . “this project really can be a tremendous catalyst for triangle city .
“there’s been a lot of attention paid recently to the riverfront , but triangle city will always be extremely important to our financial future . ”
although west columbia was not able to secure funding for façade improvements , horton says he believes that the town will be able to soon .
“we’ll continue to try for that , and we are hopeful of success getting some cdbg [ community development block grant ] funding from lexington county , ” horton says . “it’s definitely coming . ”
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100plus ( stylised as " 100plus " and often pronounced as " hundred plus " ) is a brand of isotonic sports drink manufactured by fraser and neave limited , a global food and beverage conglomerate headquartered in singapore .

it was created in 1983 and named 100plus to commemorate 100 years of fraser & neave in asia .

100plus

100plus set out to present a surprising message that it hydrates more effectively than pure water .
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conformity with oeko - tex standard 100plus ' s standard is verified by an independent organization ( third party ) .
through the campaign , 100plus hopes to target an increase in facebook “likes” and a 15 % rise in sales .
the 2013 sea games marathon champion will also be sharing his running expertise through a series of 100plus - sponsored race clinics .
the brand has expressed its support to lee . in a statement to advertising + marketing , a spokesperson from 100plus said :
the oeko - tex® standard 100plus identifies textiles which were tested for possible harmful substances and produced exclusively in environmentally friendly manufacturing facilities .
he noted that 100plus has grown with the market over the past 30 years and currently holds the lion’s share of the isotonic segment with over 80 per cent market share . but f & n beverages hopes to grow 100plus’ market further with a new brand proposition .
jennifer see , general manager of f & n ; foods , and national marathoner mok ying ren at his appointment as 100plus ambassador .
“we thank all our 100plus fans for your email and concerns with regards to datuk lee chong wei . datuk lee has been the 100plus brand ambassador since 2008 and has been a true professional in every sense of the word . we at 100plus would like to express our continued support and commitment to datuk lee . we wish him the best through these difficult times and hope this matter will be resolved soon . ”
and khalid alvi , managing director of f & n beverages marketing believes that 100plus continues to enjoy a loyal and significant following among malaysians .
recently , f & n beverages launched a rebranding campaign to change the scope of 100plus’ market to reach out to consumers outside the sports arena .
like myself , 100plus has always been about the pursuit of excellence so that resonated with me ,
said mok , who is managed by oneathlete .
zurich ( hm ) the oeko - tex® standard 100plus identifies textiles which were tested for possible harmful substances and produced exclusively in environmentally friendly and socially responsible manufacturing facilities .
during the first phase of the campaign , which started in early october until 26 november , a contest was held on its website and promoted on 100plus’ official facebook page .
100plus is a personalized health prediction startup using data analytics and game mechanics to show how small changes in behavior can lead to a longer and better life . 100plus is led by chris hogg , who has over a decade of experience in healthcare and health data analytics and co - founded by healthcare innovator ryan howard , founder and ceo of practice fusion .
national marathoner mok ying ren has been announced as the new brand ambassador for isotonic sports drink 100plus , in a tie - up between two familiar names in the local running scene .
when we work out , we burn energy . simple carbohydrates , such as glucose and sucrose , which available in 100plus , provides an immediate source of energy for an active lifestyle .
as brand ambassador , the double sea games gold medallist will serve as 100plus ' representative at singapore ' s major running events and feature in the brand ' s merchandise and marketing collaterals .
said jennifer see , general manager of f & n ; foods :
as one of singapore ' s most celebrated athletes , mok ' s stellar achievements exemplify what 100plus stands for .
with b vitamins ( b3 , b6 & b12 ) , non - carbonated 100plus active is specially designed to facilitate energy production , as well as to aid in after - sports recovery .
a version of this article appeared in the print edition of the straits times on july 07 , 2017 , with the headline ' mok appointed brand ambassador for 100plus ' . print edition | subscribe
the isotonic drink 100plus is a brand not unknown to many . the drink was the first to be formulated and launched in malaysia as a sports drink under the f & n group in 1983 .
meanwhile , f & n ltd senior vice - president / group marketing non - alcoholic beverages , khalid alvi , said 100plus now stands as malaysia ' s number one ready - to - drink beverage .
“but we need to continue to re - engineer the brand . 100plus was launched as malaysia’s first sports drink . but we are giving it a refreshed look and a new proposition for consumers , ” khalid said .
in the coming months , f & n beverages will be rolling out more advertising and promotional ( a & p ) efforts to push 100plus as a beverage for an active lifestyle rather than just a sports drink .
the
f & n ;
,
100plus
and related trade marks are the property of , and are used under licence of fraser and neave , limited . © 2017 fraser and neave , limited . all rights reserved .
“brands grow big because they have in some way touched people’s lives . by and large , 100plus is the leading ready - to - drink brand with 24 cans consumed every second and with three times more loyal consumers than other brands .
the recent accreditation of 100plus as a healthier choice beverage in conjunction with malaysia ' s ministry of health ' s healthier choice campaign enables us to deepen and widen our reach with all segments of the malaysian population ,
he said .
as water makes up about 57 - 60 % of our body , even 2 % dehydration can affect our body’s performance and recovery . through the unique optimal blend of carbohydrates and electrolytes , 100plus active facilitates hydration of our body , especially after an intensive workout .
during and post - workout , you’ll need to focus on replenishing the water you lost through sweat , in addition to your daily nutrition needs . 100plus active not only rehydrates you , but also provides energy and electrolytes lost in the course of an exercise session .
the prerequisite for product certification according to oeko - tex® standard 100plus is the proof that the entire production chain – i . e . all companies involved in the production of a certain end product – meets the requirements of the oeko - tex® step certification without exceptions .
we took a welcome step from tarmac to turf in april to complete our biggest production to date with the delivery of a series of football commercials for ambitious soft - drinks brand , 100plus . the recently launched campaign has already generated over 1 . 6 million views on youtube and will be rolled out fully in the coming months .
lee ( pictured ) was signed on to be the brand ambassador for isotonic beverage brand 100plus since 2008 is currently still the face of the brand . according to the badminton association malaysia’s website , the sponsorship inked between lee and the brand was cited to be one of the biggest single sponsorship deals for a badminton player from a corporate sector .
he added that the capacities from 100plus production hub in shah alam ( selangor ) , kuching ( sarawak ) and kota kinabalu ( sabah ) plant are expected to still able to meet the current demand , and it is too early to gauge the impact of this maiden marketing partnership with mcdonald ' s to f & n ' s revenue . - bernama
oeko - tex® 100plus requirements are awarded on the basis that the selected products are free of harmful substances according to the oeko - tex® standard 100 and are only manufactured in environmentally - friendly operations at socially acceptable conditions as per the oeko - tex® standard 1000 – this process must be ensured along the entire production chain , from the production of yarn to ready - made products .
since its launch 27 years ago , 100plus has emerged as the leading isotonic drink brand in singapore and malaysia . the brand ' s communications used to focus on sports , but while most competitors were still talking about the need to replenish ions after exercise , agency partners publicis and mindshare saw an opportunity for 100 plus to move into new territory as a drink for daily hydration .
wanna take a 3d photo with your favourite malaysian athlete ? download this app and join 100plus sea games kuala lumpur 2017 at rumah malaysia in bukit jalil national stadium car park b from 19 to 30 august 2017 . a 3d malaysian athlete will be standing beside you , both of you can record a mini clip in gif format to store in your phone gallery or share it on facebook . bangkit bersama !
oeko - tex standard 100plus is a product label providing textile and clothing manufacturers with the opportunity to highlight the human - ecological optimisation of their products as well as their efforts in production ecology to consumers . companies can receive this award if their manufactured products have been successfully certified according to oeko - tex standard 100 and they are also able to provide evidence that the entire production chain - in other words , all production sites involved in manufacturing a product - seamlessly comply with the requirements of the oeko - tex standard 1000 . additionally , certain social standards as required by oeko - tex standard 1000 must be met .
oeko - tex® 1000 sets requirements for environmental management of the entire production process . as such , the standard is a testing , audit and certification system for environmentally friendly production sites . the standard claims to provide an objective assessment of the effectiveness of a company’s actions in minimising the environmental impact of their production site . in order to receive certification under the oeko - tex® standard 1000 , companies must meet the stipulated criteria regarding environmentally friendly manufacturing processes and an provide evidence that at last 30 % of total production is already certified under the oeko - tex® standard 100 . the standard is thus composed of part a , with requirements for production sites , and part b , with requirements for final products , i . e . oeko - tex® standard 100plus .
b vitamins for energy production , so you can do more in your favourite sports , your way .
kuala lumpur : the proprietary day trading ( pdt ) and intra - day short selling ( idss ) for top glove corp has been suspended for the remainder of the day as it breached bursa malaysia limits .
petaling jaya : top glove corp bhd has taken legal proceedings against adventa capital pte ltd , in which the former seeks a claim for a sum of not less than rm714 . 86mil .
kuala lumpur : overseas investors reduced their holdings in bursa malaysia equity for the 10th consecutive week from july 2 to 6 , marking the longest weekly selling streak since september 2015 .
kuala lumpur : fgv holdings bhd is optimistic that prime minister tun dr mahathir mohamad’s official visit to china in august will benefit the palm oil sector , said fgv president and group ceo datuk zakaria arshad .
kuala lumpur : aminvestment research says 2h18 earnings for the technology sector will be driven by sensors , radio frequency chips and operational efficiencies .
one of dr ho wai loon and ooh wei chee’s favourite idioms is “rome wasn’t built in a day” . they use it liberally to support all their efforts in building abbe group .
kuala lumpur : lpi capital bhd posted net profit of rm65 . 74mil in q2 ended june 30 , 3 . 4 % less than rm68 . 06mil recorded in the preceding year quarter on the back of flattish revenue of rm353 . 05mil .
new york : facebook inc co - founder mark zuckerberg has overtaken warren buffett as the world’s third - richest person , further solidifying technology as the most robust creator of wealth .
alibaba group holding ltd . is in talks with bt group plc about a cloud services partnership as the chinese internet giant challenges urltoken inc . ’s dominance in europe .
who doesn ' t like cash ? our love affair with the stuff is millennia old and still going strong everywhere .
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it being a local sports beverage , there will be a lot of opportunities to work together going forward .
on sunday , he will give a talk and conduct a 20 - minute training session at suntec city as part of the straits times run ' s third and final running clinic .
i believe in an active lifestyle and growing the running community here ,
said mok , 29 , who is currently juggling his work as an orthopaedic surgical resident with preparations for next month ' s sea games in kuala lumpur .
from a medical perspective , running is a great and convenient activity people can get into and enjoy .
he is a shining example of singapore ' s best in the sporting arena and is an inspiration not only to budding sportsmen and women but also to everyday fitness seekers .
shop smart at gain city group buy . register & get $ 3 , 000 shopping vouchers !
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6 drinks for an 160 - pound , 30 - year - old male ? that ' ll take 2 days off your lifespan . just in time for sxsw , < a href =
urltoken
> 100proof < / a > is a mobile web app from healthtech startup 100pl
malaysian officials have said that an unnamed national badminton player , which is widely speculated to be world renowned player lee chong wei , has failed a drugs test and tested positive for the banned substance dexamethasone .
since then , lee has been in a pr storm over the alleged failed drug test , and has been defending his reputation to the media , denying that he has ever cheated and vowing to clear his name .
lee has also taken to twitter to plead his innocence and garnered much support from the public .
thank u for having faith in me . i never cheated nor will i ever rely on banned substances . urltoken urltoken
” i was informed that the drug was last injected into me on july 18 and how the traces were still there in august is something i cannot explain . suffice to say i never took any drugs beyond those prescribed to me and i deny any suggestions that i resort to traditional herbs that contain banned substance . ”
the player who has been temporarily suspended is currently pending a hearing from the badminton world federation ( bwf ) doping panel . if found guilty , he could also face a potential two - year ban from competing .
racepoint global ' s vicky neill said the industry should seek alternative public relations metrics to advertising value equivalent . . .
following an earlier roll out into a full - scale global consumer public relations agency , devries global has appointed michelle tha . .
loyalty is no longer a collection of points or putting a card in your wallet . it’s about building an emotional bond , proving your . .
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requires ios 7 . 0 or later . compatible with iphone , ipad , and ipod touch .
with family sharing set up , up to six family members can use this app .
we tend to perspire when exercising . this is our body’s natural mechanism to cool itself down as it generates energy that ' s , in turn , transformed into heat . think of perspiration as our body’s coolant .
however if we keep on perspiring without replenishing the lost liquid , we risk overheating . that ' s why , hydration is essential in ensuring we are able to exercise safely and effectively .
fluid lost through sweat contains more than just water . it also contains electrolytes ( also known as minerals ) like sodium and potassium . these electrolytes are necessary for the day - to - day functioning of your body . the sodium also helps the body absorb and retain water effectively .
vitamins b3 , b6 and b12 all contribute to the reduction of tiredness and fatigue . in addition , vitamin b3 helps to release energy from proteins , fats and carbohydrates , while vitamin b6 is important for the production of energy . both vitamin b6 and vitamin b12 helps in the formation of red blood cells .
our body needs to recover and recuperate after strenuous workouts . sleep in one of the essential factors to this recovery process . it helps the body rest and complete a host of functions such muscle and tissue repair , and memory processing . with enough sleep before the next workout , your body will be ready to take on heavier challenges that come , giving you a higher sense of accomplishments in each workout .
as a combination of the two certifications according to oeko - tex® standard 100 and oeko - tex® step ( sustainable textile production ) , the label therefore offers textile and clothing manufactures the option of drawing consumers ' attention to textile items which are not harmful to their health as well as to the company ' s dedication to environmental protection and socially acceptable working conditions – with just one label .
disclaimer : this production is meant for educational purpose only . any resemblance to real person , living or dead is purely coincidental . brought to u by student of tar uc diploma in advertising year 3 students ( 2013 )
html public
- / / w3c / / dtd xhtml 1 . 0 strict / / en
urltoken
requirements to achieve certification ( i . e . chain of custody , site visits , metrics )
ecolabel index , the global directory of ecolabels , is brought to you by big room inc . .
big room is a certified b corp . we also operate . eco , a new web address for those committed to positive change for the planet . get your own . eco domain name today .
mcdonald ' s malaysia to spend rm1 . 4b on expansion - business news | the star online
petaling jaya : mcdonald ' s malaysia is investing rm1 . 4 billion to increase the number of its outlets to 450 nationwide by 2025 .
managing director / operating partner , azmir jaafar , said mcdonald ' s malaysia achieved year - on - year revenue growth of 16 % last year and was confident of continuing the trend this year .
he said mcdonald ' s malaysia now has a network of 262 restaurants and 12 , 000 employees serving 160 million customers annually .
mcdonald ' s malaysia is aggressively pursuing an expansion plan . our committed investment of rm1 . 4 billion over 10 years is a testament to our confidence in the future of the country ,
he told reporters after the launch of fraser and neave ( f & n ) beverages marketing sdn bhd and mcdonald ' s malaysia joint marketing partnership in petaling jaya on tuesday .
the expansion could create 6 , 000 more jobs on top of 12 , 000 that mcdonald ' s malaysia currently has , he said , adding that the investment reflected the commitment to serve its growing number of customers .
azmir said to - date , mcdonald ' s malaysia has more than 150 drive - through restaurants , 200 ' 24 - hour ' restaurants , more than 90 restaurants with delivery services and over 100 mccafes , and will continue its growth trajectory under the new developmental licensee ( dl ) ownership .
mcdonald ' s corp , the world ' s largest fast - food chain , sold its malaysia and singapore franchise licence in late 2016 to a saudi group lionhorn pte ltd , which already holds a dl for the chain for the western and southern regions of saudi arabia .
under the dl structure , only shareholder ownership was changed as mcdonald ' s malaysia was fully bought up by a new company called tiger arches , which is part of the lionhorn group .
the management will continue on the expansion strategy and programmes . the rm1 . 4 billion capital investment to support the expansion will come from the business operation and the shareholder ,
said azmir , who has been with mcdonald ' s malaysia for 25 years .
featuring two of football’s biggest stars in pelé and oscar and shot over three days in barcelona ( where we’re much more familiar with the f1 circuit ) , the production provided a stern test of our logistical skills and linguistic skills , employing a crew of 65 , some 48 footballers , 130 extras and at least three on - set languages including english , spanish and portuguese .
in the best football traditions , we called on our top spanish director hugo prats and a roster of local production galacticos to extract maximum value from both budget and exchange rate . good weather , the olympic stadium and 130 flag - waving extras completed the teamsheet .
working from an initial idea supplied by clients jwt malaysia and agency prism , we developed with hugo the script , visuals and tone of the story , which followed the progress of a young player ( oscar ) from the dusty sand - pitches of his youth to the towering temples of professional football where , having made his name , he’s reminded by the legendary pele to ‘stay thirsty . ’
among the bigger challenges was to cast and rehearse the oscar look - alikes playing the chelsea star early in his career . there was also the matter of finding three squads of senior players to stand in convincingly for his team - mates but all proved possible in a city where football is such a significant cultural export .
working with two stars ( pele and oscar jr ) across 3 time zones ( malaysia , london and barcelona ) , we had only hours to execute all campaign content . patrick and his team helped us pull off the impossible with amazing precision and ease
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the oeko - tex® standard was originally developed as a label that gives guarantees on various aspects of textile ecology ; the first module ( oeko - tex® standard 100 ) was focused on consumer health , especially to prevent adverse health reactions induced by textiles .
each label has a serial number and carries the name of the institute that carried out the laboratory tests for the qualification for the standard .
the oeko - tex® standards series have been developed and are managed by the international oeko - tex® association , a group of 15 textile research and test institutes in europe and japan , with representative agencies and contact offices in over 60 countries worldwide .
the standard is to be applied in productions sites for textile products , their pre - products and textile accessories .
oeko - tex standard 1000 , in productions sites , covers all operationally relevant areas such as management , production technologies , resource use , quality assurance , safety precautions , social working conditions and others .
the regional oeko - tex® 1000 segment is distributed mostly in europe ( 82 % ) . there are also two certified companies in egypt , one in thailand and seven companies in china ( as of december 2011 ) .
the oeko - tex® 1000 certification applies to spinners , weavers and knitters , yarn dyers and textile finishers , and garment manufacturers .
as of january 2012 , 57 companies are certified according to oeko - tex® standard 1000 .
the oeko - tex® standard 1000 requires that companies optimise their energy consumption through energy - saving or energy recovery practices . in addition , an energy measurement strategy has to be developed for different products and production units , but there are no exact specifications .
the oeko - tex® standard 1000 recommends that companies use water as efficiently as possible .
the oeko - tex® standard 1000 requires that companies observe stringent limit values relating to waste water , and contains a large table of limit values for a list of substances , based on ph - value ranges and different temperatures . a distinction is made for effluents to ‘waters’ and effluents to a ‘public sewage treatment plant’ ( same limit values but at higher temperatures ) .
additional requirements for waste water treatment include compliance with all applicable legislation and mandatory use of a waste water treatment facility , which can be either private or public , but must be functioning properly . if there is no legal country requirement , oeko - tex® refers to the principle of ‘good manufacturing practice’ , which outline the aspects of production and testing that can impact the quality of a product .
oeko - tex® has adopted all eu laws as well as additional german laws ( chemikalien verbot ) and added other substances to the list ( e . g . to the azo dyes list ) , for which oeko - tex® has established a complete prohibition . on top of that , oeko - tex® 1000 prohibits the use of several other substances such as apeo , edta , dtpa , las , α - mes ( used as complexing agents and active detergents ) , substances that are mutagenic , carcinogenic , or toxic to reproduction , as well as organic solvent with chlorine ( cl ) , fluorine ( f ) , bromine ( br ) , iodine ( i ) , or heavy metals ( other than cadmium , lead ) , etc .
as part of their environmental management system , certified companies are required to carry an inventory of all chemicals ( including non - process chemicals such as cleaning agents for installations and machineries ) that are present in their mills . the storage and handling rooms must ensure that leakage of chemicals into the environment is prevented in case of an accident or disaster .
for a production facility to be certified , it must meet the requirements of human ecology with regards to toxic substances . at least 30 % of the products manufactured should be certified according to oeko - tex® standard 100 .
oeko - tex® 1000 requires that companies observe stringent limit values relating to exhaust air : the exhaust air of firing plants and steam is judged against parameters set for carbon monoxide , dust , so2 and nox .
on top of this , the standard has specified detailed ( continuous ) emission measurement requirements to ascertain that the emission limits are not exceeded .
the oeko - tex® standard 1000 requires compliance with national legislation for the protection of workers against dangerous and unhealthy chemicals , and encourages stricter protective measures where possible . personal protective equipment has to be provided for the handling of dangerous chemicals , as well as instructions for use . if noise levels are above 85 db , effective ear protection must be provided to staff , including directions for use and marking of areas where they should be used . other criteria for occupational health and safety include :
protection against harmful chemicals ( protective goggles , work clothing , shoes , gloves etc . )
oeko - tex® distinguishes quality management and environmental management . both are examined during the audit , “since quality management measures are a prerequisite to produce environmentally sound products” .
oeko - tex® 1000 recommends that companies prepare and maintain an environmental management manual . the manual must contain the environmental policy with the objectives , goals , and programmes ; it should also document key roles and responsibilities .
oeko - tex® standard 1000 indicates that the companies must have procedures for the registration of all legislative , regulatory and other policy requirements pertaining to the environmental aspects of the activities , products and performances .
according with oeko - tex® standard 1000 , the company must appoint a commissioner , who has the authority and responsibility to ensure that the demands on the environmental management system are fulfilled .
oeko - tex® 1000 recommends that companies introduce and maintain procedures for the training of the staff members which ensure that all staff members are informed about the importance of the environmental policy , potential consequences of the staff activities for the environment , etc .
the implementation of an enviromental managment system is a prerequsite for achieving the oeko - tex® standard 1000 certification . oeko - tex® standard 1000 certification indicates that the first step in the introduction of an environmental management system is a declaration from upper management .
is oriented towards the prevention / minimisation of adverse environmental effects , and towards sustainable development .
the oeko - tex® standard 1000 requires compliance with the ilo principles for fair labour conditions , including non - discrimination , no forced labour , minimum age , right to join labour unions and maximum work time . wages paid for a standard work week must be based on “legal and industry standards” .
in addition to the oeko - tex® standard 1000 requirements for occupational health and safety , which cover noise and dust requirements and employee training , the standard also requires access to bathrooms and potable water for workers .
oeko - tex® standard 1000 suggests reduction of packaging use and also recommends , as far as possible , to completely avoid the use of one - way packing material during internal handling . packing systems that are reusable or that are made of recycled material are preferred .
every applicant company is visited by an independent auditor to check for compliance with the oeko - tex® standard 1000 on site .
the testing institute is authorised to undertake two random tests throughout the validity period of the certificate .
for oeko - tex® 1000 assessment of part a ( the requirements for the production site ) , at least 90 % of the factory needs to be in compliance with the criteria . applicants need to apply by providing organisational and technical information to an oeko - tex® testing institute . if compliant for both part a and part b ( see below ) , the company receives the certificate . from then on , for part a , an annual update report has to be provided , followed by a compliance check in the form of a ‘spot - check’ on the company .
for oeko - tex® 1000 assessment of part b ( the requirements for the final product ) , the monitoring is executed by the same testing institute that granted the factory the certificate . the testing institute is authorised to undertake two random tests throughout the validity period of the certificate . if the testing reveals a deviation from the limit values , another test is done . if the second test shows deviation again , the certificate can be withdrawn immediately .
submitting an application : the interested companies should submit an application for certification to one of the 15 independent oeko - tex® member institutes of oeko - tex® international association for the assessment of environmentally friendly textiles .
strengths / weaknesses analysis : then , an analysis is made of the strengths / weaknesses of the company’s production procedures . the result of this analysis will be a document that compiles information on the company’s environmental impact . this result is used to determine what actions are required and to draw up a plan and timeline for its execution .
implementation of measurement : the measures that are required to meet the oeko - tex® standard 1000 criteria are implemented by the company and audited by the commissioned öko - tex® member institute as part of a company audit .
audit and certificate issue : if the audit result is successful and positive , the company can be certified according to oeko - tex® standard 1000 . if the audit discovers any discrepancies , the company will be given an opportunity to make improvements .
the time it takes from application to the issue of a certificate varies greatly and is highly dependent on individual factors .
the audit team is composed by the association for the assessment of environmentally friendly textiles , which is composed of 15 independent research and testing institutes in europe and japan that are officially authorised by / members of the association oeko - tex® international or independent auditors of the association oeko - tex® international . the auditing staff consist currently of 51 trained auditors present in 27 different countries of the world .
the certified operation has the right to maintain the environmental label for a period of three years .
the certification fee comprises the license fee for three years , and the auditing fee . the auditing fee depends on the size of the production site .
the oeko - tex® website provides the standard’s criteria and a list of companies that have been awarded the certification .
there are two labeling systems , one for the production process and production sites ; and the other one for the final product .
to obtain the oeko - tex® 1000 labels , the companies should succeed in complying with the oeko - tex® standard criteria .
the license fee for using the label is already included it in the certification payment .
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the long - term campaign comprises three phases and is endorsed by sportsmen dato’ lee chong wei and safee sali .
as a part of the contest , contestants were required to submit photo entries that reflect a healthy lifestyle to win weekly prizes .
in the second phase of the campaign , which will kick off in 2013 , the brand will conduct on - ground activities which will involve dato’ lee chong wei and safee sali .
this campaign is promoted via a tvc called let’s move it , which features dato’ lee chong wei and safee sali , aired on astro channels , ntv7 and tv3 .
for radio ads , local celebrity baki zainal will share tips with listeners on simple exercises that one can do in the car .
cergaslah malaysia is also promoted on social media , ooh , point of sales materials ( posm ) where contest details can be found on product packaging .
the creative agency for this campaign is publicis , while initiative handles media execution . rally is the digital agency , while rougepr manages the pr .
hays has released its ' salary guide 2018 ' for five markets , including hong kong and china . digital has seen the most growth over t . .
a sharp decrease from last year , when two - thirds saw increased client spend . retaining talent also remains an issue with third of . .
alongside destination promotions , the dot now turns to the country ' s tourism front liners . . .
regional media outlets have been quick to report on the fact that jakim isn ' t fond of the term
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apart from educating consumers on the importance of hydration in general , the ensuing . . .
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khalid hopes to see sales double after the campaign . but he is guarded about the drink’s current sales .
“generally , the average a & p expenditure for the beverage industry is 8 per cent to 12 per cent of revenue . we are putting in a little more than our usual a & p budget to push this campaign out , ” he said .
the soft drinks segment makes up about 40 per cent of f & n holdings revenue , which posted about 3 . 5 billion ringgit ( bt32 billion ) for financial year ended march 2013 .
f & n beverages is malaysia’s largest soft drinks distributors and manufacturer with a workforce of 1 , 400 employees and five manufacturing plants nationwide .