reddy ice holdings , inc. is the largest packaged ice manufacturer in the united states , serving approximately 82,000 customer locations under the reddy ice brand name .

it was originally a division of the southland corporation ( the parent company of 7-eleven ) , who sold it off to what would become suiza foods in 1988 .

it was sold to private investors in 2000 and went public in 2005 .

the company declared chapter 11 bankruptcy on april 5 , 2012 , in dallas citing $ 434 million in assets against $ 531 million liabilities .

according to a prepackaged bankruptcy plan backed by centerbridge partners the company would merge arctic glacier which is also in bankruptcy with centerbridge forgiving the debt in exchange for an ownership position in the new company .

on january 16 , 2013 their ceo gilbert cassagne resigned , the position was taken over by bill corbin , who was named board chairman in november , and is now executive chairman and interim ceo .

reddy ice

glassdoor has 106 reddy ice reviews submitted anonymously by reddy ice employees . read employee reviews and ratings on glassdoor to decide if reddy ice is right for you .
reddy ice is always looking for new retailers to supply our products to satisfied customers . if you’re “reddy” to join the reddy ice family , contact our local sales team to find out how you can sell reddy ice today !
the investigation into reddy ice eventually was dropped with no formal case being filed .
“i like working for reddy ice because , even though it is a large corporation , it has a family atmosphere . reddy ice co - workers and management teams are social , knowledgeable and caring . the people at reddy ice are a pleasure to be around . ”
reddy ice shares its roots with the 7 - eleven convenience store chain , a business that grew out of the southland ice company . southland ice was founded in 1927 and originally included just eight ice plants and 21 retail docks , also currently known as convenience stores .
“we’re excited about the great opportunities for reddy ice in the future under this new leadership , ” she said .
southland ice goes public on the new york stock exchange ( nyse ) in 1972 . as they continued to acquire various convenience companies and establish 7 - eleven’s nationwide , their packaged ice business was rebranded as reddy ice division , the largest ice operation in the world at that time .
“reddy ice is a company that is revolutionizing the way ice is being manufactured , sold and delivered all with great foresight and emphasis on our customers’ needs . reddy ice has an awesome group of employees that support and coach each other to build a hometown atmosphere , within a major corporation . working with reddy ice has allowed me to achieve my career path from a driver to a production facility manager . ”
“reddy ice is a great company to work for . i love the staff . they are very helpful and patient . very hi - tech company . they make you feel like you are your own boss . i’m happy i chose reddy ice . ”
just like any other manufactured product you feed to your family , ice is food ! just like any food , ice can carry bacteria and impurities . that’s why it’s important that you consider the source of your ice . reddy ice produces our ice according to the highest industry standards , following international packaged ice association ( ipia ) and us food and drug administration ( fda ) regulations for all production and distribution standards , from the water in the factory to the ice in your glass at home .
. through a prepackaged bankruptcy plan backed by new york–based hedge fund centerbridge partners , reddy ice plans to merge with its bankrupt rival arctic glacier , the largest producer of ice in the canadian market .
reddy ice holdings , the nation’s largest maker and distributor of packaged ice , filed for chapter 11 protection thursday in dallas , adding to an already expansive docket for overloaded u . s . bankruptcy judges .
reddy ice will remain the recognized leader in the packaged ice industry by producing the highest quality of pure , clean and odorless ice products , by maintaining the highest level of customer service and satisfaction , through the relentless pursuit of excellence in technology and merchandising equipment , and by maintaining and growing the broadest geographic distribution network in the ice industry .
here at reddy ice we know you need more than just ice , which is why we aim to be more than just an ice company . we know our customers want the best in ice products , as well as in customer service , distribution , logistics and equipment . that’s why we offer a range of different services to meet all your needs .
i love working for reddy ice . the leadership team at reddy ice is absolutely incredible . they are always willing to listen to you and want the best for you . they are willing to assist you in obtaining your goals and strive to improve their employees skill sets all the time .
dry ice is frozen carbon dioxide . it will keep perishable foods colder and longer than traditional ice . it is an excellent refrigerant for shipping , camping and bulk use . unlike traditional ice that melts into water , dry ice turns into a gas appearing like fog or steam . as a result , dry ice is used for special effects in movies , television , concerts and other special events . reddy ice is available in select locations , for availability be sure to contact our customer care team .
gilbert cassagne , who was at the helm of reddy ice holdings as it endured a justice department probe and bankruptcy case , has left the company .
the reddy ice culture is built on a foundation of an uncompromising commitment to exceptional customer service , industry innovation , internal growth , and an employee referral program .
at reddy ice , we believe people make the difference and are pleased to invest in them and their future . this is why we continually evaluate our plans to ensure that we offer a comprehensive standard and voluntary benefits package across the organization . the benefits listed below are available to all full - time reddy ice employees :
dla corporate partners jamie knox and sidney burke in new york also are advising reddy ice , along with james nelson , the head of dla’s texas litigation group in dallas . the firm has been representing reddy ice through a long - running antitrust probe the u . s . department of justice conducted of the ice - packaging industry . the inquiry ended in late 2010 with no charges against the company .
kenneth fernandez is chief compliance officer and general counsel for reddy ice . kevin cameron , a former partner at kellogg , huber , hansen , todd , evans & figel in washington , d . c . , serves on reddy ice’s board , along with fried , frank , harris , shriver & jacobson of counsel michael rauch .
“reddy ice is and has been great to me and has provided me with advancement opportunities , great benefits and overall made me feel as if i matter to the company . i feel appreciated by my branch manager and other teammates . it’s been a great experience for me and i look forward to what my future holds with reddy ice . ”
reddy ice’s finances were sapped from paying out millions in legal fees to defend itself in the federal investigation and a series of related antitrust suits . ( dla and honigman miller schwartz and cohn represent reddy ice in the litigation , most of which has been consolidated in federal court in detroit , while jones day is listed as counsel to arctic glacier . )
we know that when you’re a retailer the product you sell is important to you . that’s why from the moment our ice is produced to the second it hits your store front , we have your success in mind . reddy ice is committed to providing the ice merchandising units and marketing materials you need to make our product a success for you . our recognizable branding and reliable merchandisers ensure customers will pick you first for their ice needs .
homemade ice is generally made from tap water and contains water impurities and can even absorb odors from foods stored in the freezer . that is why homemade ice is cloudy and sometimes has an “off” smell or taste . reddy ice products are filtered and produced by the most stringent standards and sanitary conditions . it is tasteless and odorless … we guarantee it .
“i’ve been an office manager , a route manager , and now i’m a plant manager for a reddy ice production facility . over the years , reddy has recognized and awarded my versatility , invested in me in terms of training and patience as i developed . i possess a class a cdl that reddy ice , at time of my route manager stint , was instrumental in aiding me to achieve…which fundamentally directed my path towards eventual plant management . reddy ice also offers challenges and competition - based changes , and through those challenges , i set goals for personal achievement . the advancement through various positions , has brought success through familiarity . ”
ice should be clear in color as well as odorless and tasteless . when purchasing ice , look for bags that are properly closed and secure ( no drawstring ties ) . the bag should carry the manufacturer’s name and address . also look for the ipia symbol . always be wary of ice whose water source or manufacturing process you’re not familiar with or don’t recognize , and whenever possible make sure to choose reddy ice to ensure the best quality .
reddy ice saw its stock price and fortunes tumble after the u . s . justice department searched the corporate office in 2008 . the search was part of a highly publicized investigation into allegations that major ice makers worked together to avoid competition , which could keep prices artificially high .
“i enjoy working at reddy ice – we are at every celebration . i am fortunate to enjoy coming to work everyday to be with good people and meet new challenges / learning opportunities . ”
do you have a need for ice that surpasses classic delivery services ? don’t worry , we’ve got you covered . we know retail needs can fluctuate , and that’s why we offer ice factory services to support that . if you have a high demand for ice , we’re happy to support your needs with this in store manufacturing system . it houses the ice process from start to finish right inside your store . the ice factory system produces , packages and merchandises ice onsite , giving you the same reddy ice standards and quality your customers rely on right when you need them . this proprietary , self - contained , automated system , when combined with traditional delivery methods , provides you with the flexibility and cost - efficiency you need to meet high volume demand .
we love that you love working here ! we ' re proud to have great leadership with open doors at the heart of this company . thanks for being part of what makes reddy ice great .
“reddy ice offers a fun and challenging environment to learn and grow in your career ! i love that no two days are the same which keeps my job as the csm new and exciting . reddy ice offers all of the perks of a big company but with a local family feel . employees regularly interact with all levels of management , so there are always opportunities to share new ideas for implementation . ”
reddy ice is always striving to be a better company , and we are so sorry to hear that you had a difficult experience during your time with us . we take ethical policies and internal customer service
“as a driver for reddy ice , i love the fast paced customer satisfaction driven nature of making my daily deliveries . i take great pride in building positive relationships in the communities i serve and always look for ways to best serve our customers . my reddy ice family is also a big part of my job satisfaction as we always try to lift up and learn from each other while growing in our professional lives . ”
summer time is almost here . . . are you reddy ? ? # summeriscoming # poolside # reddyice # chill
we do much more than just manufacture ice . our top of the line distribution system ensures ice is always stored and shipped in the best condition , making sure the consumer receives the product exactly as it was intended to be at the point of sale . our cutting edge logistics and distribution system make sure the ice gets where it’s going , before you even know you need it . we are also proud to offer ice factory ( an in store self - manufacturing system ) , and disaster relief to support the communities we live and work in . when it comes right down to it , our variety and flexibility of services , from warehouse , to in store manufacturing with ice factory , to direct delivery means reddy ice is here to serve your every need !
reddy ice is the largest manufacturer and distributor of packaged ice products in the united states—from bags of ice to dry ice to cold storage . we are the brand leader , and we proudly offer the best selection of products and services available . because of our exceptional products , customer service , and distribution options , we are a key ice supplier to thousands of customers coast to coast , including major retail chains , regional outlets , and local retail establishments . you’ll find our exceptional products and services supplying supermarkets , grocers , mass merchandiser and club stores , convenience stores , drug stores , dollar stores and even non retail companies like airlines , construction services and catering and event services .
behind every frozen , delicious cube of reddy ice is a company that values consistency , quality , and service above all else . our nationwide customer base has come to expect the highest standards in product quality , delivery and flexible service options . this commitment to exceptional service is why we are one of america’s leading brands in ice production and manufacturing .
i enjoy the fact that nothing is mundane , each day brings different obstacles , but i was afforded a team in place and possess the skills necessary to turn the daily challenges into growth opportunities . management here at reddy ice provides me much needed personal flexibility , welcome my feedback and encourages career growth for all employees . at reddy ice , i am not just another number , i feel valued as a contributing piece to the overall success of the company as a whole . ”
arctic glacier , reddy ice’s potential merger partner , filed for chapter 15 protection in delaware in february . the winnipeg - based company is attempting to reorganize its operations north of the border while it seeks protection from u . s . lawsuits and creditor claims .
at times ice is more than a convenience , it’s a survival tool . we realize that ice is a critical part of recovery efforts in times of disaster , and we’re always ready to support that need . whether it’s a natural disaster such as a hurricane , tornado or flood , or an emergency situation including large scale accidents and power outages , our disaster response team is prepared to handle ice needs in any situation . our national network of production and distribution facilities , combined with a 24 / 7 customer care team , and top tier logistics , makes us uniquely capable to respond quickly to emergency situations . when the unexpected strikes , reddy ice is there to help .
reddy ice produces a wide array of products including cube , block , dry ice and even snow . cubes are sold in bags varying in size from 5 lb . to 50 lb . blocks are generally sold in sizes ranging from 10 lb . to 300 lb . other forms of ice are sold on a per pound basis . all our products and packages are based on the needs and demands of the marketplace and can vary by market . be sure to contact our local sales team for more information on the products we sell near you .
the arrangement states that centerbridge will forgive its reddy ice debt in exchange for a stake in a reorganized company combined with arctic glacier , according to an sec filing thursday . macquarie bank agreed to provide $ 70 million in debtor - in - possession financing to fund the deal .
gregg galardi , who became cochair of dla’s restructuring practice in new york after joining the firm last year from skadden , arps , slate , meagher & flom , is leading a team representing reddy ice , along with restructuring partners chris dickerson in chicago and vincent slusher in dallas .
work on small appliances ice merchandisers easy to learn . minimal supervision , company pervided vehicle . friendly job relations with co workers good benifits 401k
an executive with the dallas - based ice maker said cassagne , who had been chief executive , president and earlier chairman , left one week ago .
reddy ice still stands on our original foundations that made us the company we are today . since the early 1900’s we have made innovation , exceptional products and outstanding customer service our top priorities . from an industry that was once based on animal power and harvesting ice from nature , to one based on innovative , food grade quality manufacturing methods and distribution logistics , we have always gone above and beyond to ensure we provide the best service and products to our customers .
to ensure that our water source meets our quality standards , the water used to make our ice is often filtered for use in the ice - making process . we use low micron filtration , carbon filtration , water softeners , ozone generators and reverse osmosis as needed to achieve the proper water quality required to produce a clear product . all of our ice - manufacturing facilities are nsf inspected and certified by the ipia . this certification requires inspection of more than 50 areas of operations . rigid adherence to these standards results in a safe , clear , pure tasting product .
i ' ve never seen a company with leadership that works harder to improve than reddy ice . this company has come a long way in the 5 years that i ' ve been here , and i ' m proud to be a part of that . leadership is always listening and pushing to make the company better . pros : * open door management * opportunities for growth * positive and engaging company culture * employers invest in employee growth
exceptional product is only good if we can get it to you ! reddy ice works with cutting edge logistics technology to ensure our distribution capability is always at its best . our nationwide network of 48 plants and 68 distribution centers work tirelessly to ensure you get what you need , when you need it . we distribute multiple products year around to retailers across the u . s . , making sure no matter where you are , we’ve got your bag .
cassagne , who became president and chief executive in 2008 , left after he completed “his assignment” of getting the company through a 50 - day bankruptcy case and providing for an orderly transition , said angie wallander , chief administrative officer .
“once he completed that , it was our next stage for him to leave , ” she said . “he resigned . ”
bill corbin , who was named board chairman in november , is now executive chairman and interim ceo , wallander said .
the company emerged from bankruptcy protection in may and is now owned primarily by affiliates of centerbridge partners lp .
shortly after the bankruptcy case ended , the company lost both its chief operating officer and head of sales .
the company hired matthew karmel , a turn - around and restructuring expert , to oversee both areas , wallander said .
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willkie farr & gallagher and delaware’s young conaway stargatt & taylor are advising arctic glacier in its u . s . bankruptcy case , according to our previous reports . hugh adams , a partner at winnipeg’s aikins , macaulay & thorvaldson , is arctic glacier’s corporate secretary .
gingrich had previously severed ties with the organization once he entered the presidential race last year , a decision that caused key clients of the consultancy , also known as the center for health transformation , to flee and led to its eventual bankruptcy , according to the atlanta journal - constitution . george geeslin , a solo practitioner in atlanta , is advising the gingrich group as it liquidates its assets in chapter 7 proceedings . geeslin has not yet filed billing statements with the bankruptcy court .
mckenna long & aldridge partners stefan passantino , the head of the firm’s political law practice , and j . randolph evans , the chair of its financial institutions practice , appear on the list of gingrich group creditors , along with taylor english duma corporate partner george gaskin , and gingrich and his wife callista . evans and passantino have long represented gingrich on his various endeavors .
passantino told the new york times that gingrich had not been involved in the gingrich group ' s operations since may 2011 and had divested himself of any interests in the think tank .
at the end of the day , the draw that made it economically attractive was newt ' s brain ,
passantino said .
a $ 30 million patent infringement ruling last month against hemcon medical technologies helped push the portland - based medical products maker into bankruptcy in oregon . hemcon , which specializes in bandages and other field dressings for wounded soldiers , lists assets and liabilities of between $ 10 million and $ 50 million .
albert kennedy , a bankruptcy partner at tonkon torp in portland , is advising hemcon in its chapter 11 case . the firm has not yet filed billing statements with the bankruptcy court .
ryan kromholz and hogan lovells are advising hemcon on its patent battle with marine polymer technologies , represented by jones day , in u . s . district court in new hampshire . hemcon has vowed to appeal a decision by a ten - judge federal appellate panel putting the debtor on the hook for $ 34 . 2 million in damages to marine polymer .
four months after germany’s solar millennium went bust , its north american subsidiary , oakland - based solar power company solar trust of america , filed for bankruptcy in delaware on april 2 . solar trust is preparing to sell its four solar - powered facilities at an auction later this month , according to the daily deal .
solar power companies made frequent appearances in u . s . bankruptcy courts in recent years , and the solar power industry is now also at a crossroads in germany , which swore off nuclear power last summer , according to our previous reports . ( court records show that solar millennium owns 70 percent of solar trust , with the remaining 30 percent stake in the company controlled by a subsidiary of german industrial conglomerate ferrostaal . )
k & l gates restructuring partner john bicks in new york is serving as lead bankruptcy counsel to solar trust , with partner michael nestor of delaware’s young conaway serving as local counsel to the debtor .
. nestor ( $ 650 per hour ) and business transactions chair craig grear ( $ 700 ) are leading a team from the delaware firm working on the matter .
k & l gates has so far received about $ 110 , 000 for services rendered to solar trust . the lead lawyers assigned to the solar trust account are bicks ( $ 825 ) , cleantech and alternative energy practice leader dirk michels ( $ 695 ) , bankruptcy partner john delnero and labor and employment partner thomas petrides ( $ 655 ) , and corporate partner aaron schapiro ( $ 555 ) .
, the company owes more than $ 4 . 7 million to nine firms :
dechert bankruptcy partners michael sage and shmuel vasser , who joined the firm in 2008 , are serving as lead counsel to vertrue in its chapter 11 case . the firm has not yet filed billing statements with the bankruptcy court .
george thomas serves as general counsel of vertrue , which states in court records that it has also retained quinn emanuel urquhart & sullivan as special litigation and conflicts counsel .
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in turn , our employees take pride in servicing our customers and responding to their needs in a timely and many times innovative manner . this partnership fosters a sense of ownership with our employees and creates an environment where they uphold our principles of integrity and honesty .
“it’s the people , i work with great folks who are driven to do their jobs . my co - workers are good at what they do . they work hard and they are good for me to be around . they keep me motivated and grounded . ”
“i truly enjoy being able to work with great leaders . their understanding , support and recognition has made working here a true blessing . ”
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your trust is our top concern , so companies can ' t alter or remove reviews .
thank you for your positive feedback ! we work hard to make sure that we have strong leadership at the front of what we do . we are constantly looking for ways to encourage and improve interaction and
communication between ocs and our field locations , and will continue to do so . we really appreciate your feedback and all you do !
we ' re so glad to hear you had a positive experience during your time with us . we are proud to say one of the founding tenets of our company culture is employee investment . we do our best to ensure
we ' re providing opportunities for professional growth to those willing to put in what it takes to be successful . we appreciate your honest feedback and we ' ll work to make sure that we are continuing to invest in employees and provide the opportunities to advance within the company whenever possible .
the atmosphere is fun ; the work is challenging . the people are amazing and supportive .
challenging the status quo and making improvements . employee ' s have a voice in a lot of company decisions .
the 4 / 5 star reviews are lies . . . must be someone trying to save face .
i genuinely enjoyed my coworkers on a location level and the insurance and benefits were decent in comparison to other jobs i’ve have .
job description has absolutely nothing to do with what you actually do . no pay raises but lots of additional duties added to your workload . drivers are taken advantage of . plant manager at my location was falsifying his expense reports and nothing was done about it . corporate employees are beyond rude . corporate benefits specialist answer to all questions was “call the 1 - 800 number” . they’re motto is “everyone is replaceable . ” and as far as customers go . . . they could care less . as long as upper management are making a fat paycheck they could care less . save yourself the trouble and find something else !
take care of your employees and they will take care of you ! ! clean house . . . start at the top .
very seriously , and absolutely do not stand by these experiences you detailed . we care about all of our employees and our customers , and we do our best to put that at the heart of how we run the company . we do take this information seriously and if you ' re interested in sharing more about your experiences or discussing your complaint further , we would love to hear from you . please contact chloe sedley at csedley @ urltoken if you want to talk !
work life balance can become an issue , but only if you don ' t speak up . management is always will to reevaluate workload and redistribute to make sure employees feel they ' re getting the support they need .
keep working and pushing to be a better company . the progress we ' ve made inspires hope , and that positive attitude that starts at the top is contagious throughout the entire company .
work out doors in the elements , little opportunity for growth , no personal yearly evaluation were conducted , no structure for growth i was hired as an apprentice , and started taking on service calls with in a week of being hired . training was not thorough
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pj 's smoothies was a brand of smoothies produced by parent company copella , who produce fruit juices .

in turn , copella is owned by pepsico .

pj ' s smoothies

in 2004 , pj ' s smoothies was the number one smoothie in the uk .
announced that it was scrapping the pj ' s smoothies br . . . . . . ^ being second can be best : innocent vs . pj ' s smoothies ^
the brandgym blog : being second can be best : innocent vs . pj ' s smoothies
pj ' s smoothies was established in 1994 by founder harry cragoe and friend patrick folkes . pj ' s smoothies was the original uk smoothie . in 1994 , pj ' s smoothies was originally marketed as
pete & johnny ' s
, but there was never anyone actually called pete or johnny .
entrepreneur harry cragoe , who invented pj ' s smoothies in 1994 , knows all about this .
pj smoothies launched 10 years ago , creating the first smoothie company in the uk .
pj ' s smoothies the main idea in this print campaign was to focus on the new extremely cheap price of pj ' s smoothies ( a u . k . brand ) . these outdoor posters would essentially be placed throughout the u . k .
pj ' s smoothies - history - purchase by pepsico and discontinuation . . . pepsico bought the pj ' s smoothies brand in 2005 for £20 million . . . at the beginning of 2008 , pepsico announced that it was cutting the cost of pj ' s smoothies by 30 % and reducing the size of the range by half to attract new customers to the smoothie . . . later on in 2008 , pepsico announced that it was scrapping the pj ' s smoothies brand to focus more on the tropicana brand . . .
pepsico’s decision to slash the price of its pj smoothies brand and reduce its product range may well prompt a lift in sales but critics argue that repeated revamps have confused consumers and resulted in pj’s losing its “mojo” .
the new series of itv endurance game show survivor is to be sponsored by pj smoothies in the brand ' s first appearance on television .
and discontinuation . . . . . . pj ' s smoothies was the number one smoothie in the uk . [ 4 ] purchase by
well , what you predicted became true . pj ' s was scrapped in 2008 !
the deal was negotiated by andy thompson , carlton ' s head of sponsorship , and harry cragoe , the chief executive and founder of pj smoothies .
our frequency of purchaser is much higher than pj ' s , and we have gained facings at pj ' s expense in supermarkets ,
says marketing director richard reed , 31 .
the challenge will be to find the right balance between natural functional products , such as herbal smoothies , and artificial - probiotics in pj ' s tummy love , for example . given that smoothies are positioned as natural drinks , just how the functional smoothies are marketed will be key .
pj ' s specializes in hand dipped ashby ' s ice cream , shakes , smoothies , malts , floats and connect roasters pour over coffee ! we accept all major credit cards with no additional fee .
are the world’s biggest soft drink manufactur - ers . circumstances s . . .
principal subsidiaries : moe ' s southwestern grill , llc ; mama fu ' s noodle house , inc . ; planet smoothie franchises llc ; pj ' s usa , inc . ; doc green ' s gourmet salads inc .
london – drinks manufacturer pj smoothies is launching a new website created by online design company enotions following on from from its rebrand last year .
the new site features a guide to pj ' s products , a company history and history of the smoothie as well as a pj poll , fruit tips and a chatroom .
nahan king , pj smoothies marketing manager , said :
alongside our much anticipated £2m tv advertising creative , we will be launching online marketing initiatives which will enhance pj ' s experience for all smoothie lovers and potential new ones in the uk market .
in the beginning , according to the pj internet site , pete and johnny were a couple of crazies lazing their days away on a sun - drenched californian beach , before deciding to launch pj smoothies in britain .
innocent is a private stand - alone company , 100 % focused on smoothies . pj ' s is a small brand in a huge drinks portfolio , dwarfed by tropicana . in fact , i wouldn ' t be surprised if they just re - brand the smoothies tropicana and ditch pj ' s altogether , even though tropicana tried and failed to enter the market a few years ago .
' s pizza hut employees or retailer ' s employees or hotel employees be . . .
before pj , the world of fruit was a boring place . pete and johnny were the first people in britain to make and sell smoothies ,
is the pointed message on the pj apple and blackcurrant smoothie .
unlike other drinks sectors , the smoothies business is led by a collection of small , specialist operators with targeted , niche offerings . key brands in the uk include the country ' s first smoothies brand pj , which launched in 1994 , innocent , and the juice company .
’s tropi - cana and florida natural from the cooper - ative with the s . . .
bought . . . . . . lso handled pj ' s first rebranding in 2006 . at the beginning of 2008 ,
pj ' s smoothies , the second largest smoothie brand ( launched in 1994 ) will be withdrawn from the market by early 2009 , as pepsi looks to focus on key lines during more difficult trading conditions .
pepsico is scrapping the pj smoothies brand at the end of the year and will increase its focus on its tropicana smoothies brand . it is the second high - profile smoothie brand to be hit by rising costs of raw ingredients and flagging sales .
while innocent ' s range now includes yoghurt drinks and so - called ' juicy waters ' , reed insists smoothies remain his business ' main focus and that the uk smoothies sector still offers considerable potential for further growth .
' s number two brand in mexico , with apple being mexico ' s second most . . .
pj’s founded the smoothie market in 1994 but has seen its dominance shattered by innocent , which has a uk market share of more than 70 % . pj’s market share fell to 13 % in the year to september 8 , 2007 , according to iri infoscan .
smoothies can be divided into fruit - based products - accounting for more than 80 % of volume sales in 2003 , according to zenith estimates - and dairy - based smoothies .
new areas of growth include functional ' super smoothies ' , low - fat , alcoholic and organic varieties . in the us , carbonated smoothies and smoothie lollies are already available .
sales of pepsico’s market - leading pure juice brand tropicana hit 200m in the uk in 2006 , dwarfing that of pj’s , and the company has another successful juice brand , copella , in its line - up .
smoothies have become one of the uk drinks market ' s most dynamic sectors thanks to a desire for healthier lifestyles and a growing preference for snacks in drink form .
i visit the pj factory in newark , nottinghamshire , to meet the eponymous pete and johnny .
while retail insiders have broadly backed the move to reduce prices and believe the brand is still a significant player across the category , some observers claim the latest rethink is risky and that pj’s will have a fight on its hands to wrest sales from supermarket own - label smoothies .
pepsicos decision to slash the price of its pj smoothies brand and reduce its product range may well prompt a lift in sales but critics argue that repeated revamps have confused consumers and resulted in pjs losing its mojo .
overall , the market ' s key players have changed little over the past year or two . while retailers ' interest in own - label smoothies is growing , independent companies dominate .
the us smoothie market is already established . frozen smoothies is obviously one way the uk market could go . but it could also be the case that smoothies work best at their simplest : as a premium , branded natural drink .
the smoothie commercial rivalry , intriguingly , appears to have spilled over on to the labelling of pj products .
butler , elizabeth ,
pj ' s coffee and tea co . pours into new markets ,
new orleans city business , january 26 , 2004 , p . 1 .
mark rae , business development director at brandhouse , says : “smoothies are perceived as a bit of a treat and expensive . reducing the price could give pj’s more appeal . the challenge is to manage the price cut so there is no change in the perception of quality or health benefits . ”
25 . references - text ∙ emerald | nutri on & food science | pj ' s smoothies – the uk ' s number one smoothie company . 2012 . emerald | nutri on & food science | pj ' s smoothies – the uk ' s number one smoothie company . [ online ] available at : h urltoken 6659 & volume = 35 & issue = 3 & ar cleid = 1501572 & show = html . [ accessed 11 december 2012 ] . ∙ bbc news | business | pj smoothies sells out to pepsi . 2012 . bbc news | business | pj smoothies sells out to pepsi . [ online ] available at : h urltoken [ accessed 11 december 2012 ] . ∙ marke ng concepts essay by mightystudents . com . 2012 . marke ng concepts essay by mightystudents . com . [ online ] available at : h urltoken ng . concepts . essay . 7730 # . [ accessed 11 december 2012 ] . ∙ pepsico to scrap pj smoothies | in‐depth analysis | marke ng week . 2012 . pepsico to scrap pj smoothies | in‐depth analysis | marke ng week . [ online ] available at : h p : / / www . marke urltoken cle . [ 11 december 2012 ] . ∙ innocent marke ng . 2012 . innocent marke ng . [ online ] available at : h urltoken ng . [ accessed 18 december 2012 ] . ∙ book markable url intermediate page . 2012 . bookmarkable url intermediate page . [ online ] available at : h urltoken 50a8d5c2fc9b % 40sessionmgr13 & bdata = jnnpdgu9zwhvc3qtbgl2zq % 3d % 3d # db = buh & an = 27771110 . [ accessed 18 december 2012 ] . ∙ pj smoothies ' new website | news | the grocer . 2012 . pj smoothies ' new website | news | the grocer . [ online ] available at : h urltoken cle . [ accessed 18 december 2012 ] . ∙ how to market a smoothie bar | chron . com . 2012 . how to market a smoothie bar | chron . com . [ online ] available at : h urltoken smoothie‐bar‐13648 . html . [ accessed 18 december 2012 ] . 22
while tropicana has enjoyed vast marketing support , nielsen media research figures show the pj’s marketing budget was reduced from 1m in 2006 to less than 150 , 000 for most of 2007 .
the decision to scrap the pj smoothies brand comes just a year after it went through a major repositioning and launched new flavours . it scrapped exotic fruit blends in favour of more traditional flavours and the price was slashed by 30 % .
pressed juicery - one of pj ' s special seasonal juices . . . blood orange , kumquat , navel orange ! mmmmm | healthy food | pinterest | juice , cold pressed juice and…
ben and jerry ' s ice cream ( unilever ) , innocent smoothies ( coca cola ) , green and black ' s chocolate ( cadbury / kraft ) and copella apple juice ( tropicana / pepsi ) are among the many formerly independent brands now owned by large corporations .
two years ago mintel estimated the uk smoothies sector to be worth £30m in retail sales . by may 2004 research by zenith international suggested sales were more than double this at £69m , and that the uk market for smoothies could top £150m by 2008 .
while sales of pj’s were up almost 7 % to more than 24m in the year to october 2007 , sales of innocent surged more than 60 % to over 130m , according to nielsen .
the promise of another long , hot summer , combined with diet and health concerns , means the uk smoothies market is thriving .
yet innocent is quick to point out that pj uses cheaper fruit concentrate , rather than pure juice , as it does . as a result , pj smoothies typically cost around £1 . 39 .
they ' re a cheaper price point than us , because they use concentrate , but we have a better taste and better nutritional properties ,
says reed , proudly .
the latest pj’s rethink has polarised the industry , with some calling it a last - gasp attempt to grow its market share and others hailing it an astute move that has wrong - footed rivals .
he suggests one way of achieving this would be to add an extra ingredient that sets it apart from competitors . pj’s could also engage better with the market on healthy issues , according to gabay .
pepsico claims that price is a major barrier to consumption across the sector . it wants to position pj’s as an alternative to supermarkets’ own - label offerings and its 250ml smoothies will now cost 99p . this is in sharp contrast to rival innocent , which charges between 1 . 79 and 1 . 99 for the same size bottle .
despite mistaking harris and hoole for an independent mini - chain , michael says he ' s not put off by tesco ' s involvement .
it ' s well - made coffee , good prices and the people are friendly .
the most important thing here is how much of this stuff goes down people ' s throats . if you look at the volume share of the market in litres , we are the market leader ; there ' s more pj being consumed in literage every day than innocent .
the move marks a change in strategy for pepsico , which acquired the brand in 2005 . the brand was originally called pete & johnny’s but was renamed pj smoothies when it was relaunched with a more corporate look that replaced its original simple and quirky design . when this failed , the brand relaunched again , moving back towards its original design .
although pj smoothies created the market here , it has recently been overtaken by the creative and energetic innocent brand . unusually for the soft - drinks sector , the major corporations have had a chequered history in this segment and it remains the domain of the entrepreneur .
sales of smoothies rose 40 % for the year to 2003 despite their premium price , according to ' soft drinks in the united kingdom 2004 ' , a report published in april by euromonitor . with an average price of £3 . 70 a litre , smoothies are one of the uk ' s costliest beverages . this price premium is proving sustainable because most smoothies have a high content of pure fruit , which persuades consumers to pay more for what they consider to be a better quality product .
announced that it was cutting the cost of pj ' s smooth . . . . . . the range by half to attract new customers to the smoothie market . [ 5 ] later on in 2008 ,
one former pepsico employee says that big corporate companies and smoothie brands are not natural bedfellows . he adds : “for pj’s , getting a share of the voice among the company’s monolithic brands has been an issue . i am not sure the smoothie market lends itself to the corporate style . innocent’s success has been down to its style , being informal and non - corporate . ”
' when you consider that 80 % of the juice market is in take - home packs and 90 % of the smoothies market is in one - stop bottles , you can see how huge the growth potential of take - home for smoothies is in the uk , ' he says . ' this , along with smoothies specifically designed for kids , will be two areas of growing interest for us in the future . '
however , smoothies do need a bit of theatre in the retail environment , and that is not traditionally what own - label lines are about .
’s indra nooyi . “te challenge of making the pavilion a reality was . . .
had been in - n - out ' s long time soft dr . . .
food review : february 1998 : annual spotlight on the u . s . food system
the lack of real story behind pete & johnny ' s is reflected in the decision to shorten the name to pj ' s in 2002 . the ceo at the time said
this will help consumers make quicker decisions at the fixture .
however , that never seemed to be a problem for ben & jerry ' s . . . you can ' t imagine them changing to
b & j ' s
, because the name was based on a truth about the founders .
innocent , which some say imitated pj’s original quirky marketing style , claims to be unsurprised by the move , arguing that its rival has not been performing well of late and adds that it is “unclear what the brand now represents” .
but while pepsico maintains it is committed to the brand , some question just how important pj’s , which was reportedly acquired for just 20m , is to its us owner , whose portfolio includes walkers crisps , tropicana and pepsi cola .
, pfizer and the reader’s digest . she has also held significant vol - . . .
' s turkish soft drink fruko . other fido dido and other friends al . . .
. . . uch as the national association of stock car racing‘s ( nascar ) nextel cup .
2 . consistency pays off . interestingly innocent started pulling ahead of pj ' s in 2004 . before then they were neck and neck . during these last 4 years innocent have been incredibly consistent , adding layer after layer to their brand story .
we do lots of charity things , too ,
says harry cragoe at pj .
we just don ' t feel it ' s appropriate to use that as a marketing tool , or to talk about it all the time .
it emerged last week that pepsico is to reposition pj’s as a more mainstream offering by cutting its price by 30 % and reducing the size of the range by half in an effort to lure new customers to the fast - growing smoothie category .
an ongoing concern for the sector remains consumer ignorance of what smoothies actually are . some 41 % of consumers interviewed by mintel in 2002 had never heard of them .
in public , both firms express admiration for each other ' s strengths , and are keen to stress that it ' s good for
the category
to have more than one big player .
for manufacture and distribution in markets outside the u . s . fido d . . . . . . ure and distribution in markets outside the u . s . fido dido is also used on
a pepsico spokesman says : “we have acted to simplify our manufacturing operations , which includes ceasing production on one of the lines at boxford , consequently we will be rationalising our beverage portfolio . this decision means we will be retiring the pj’s smoothie brand . ”
meanwhile , at pj , cragoe ' s statistics keep on rolling along ; 84 per cent of people in britain apparently haven ' t tasted a smoothie ! his face is a mixture of appalled disbelief , and delight at the tremendous evangelising opportunities this represents .
access marketing week’s wealth of insight , analysis and opinion that will help you do your job better .
it ' s hard to tell how long the reputational damage lasts ,
says stuart roper .
according to analysts ac nielsen , the british smoothie market has a value of £33 . 43 million . on an annual basis , pj is the market leader , but last month , innocent overtook it , and now has a 43 . 2 per cent retail share , with pj ' s at 36 per cent and own brands , such as marks & spencer and pret a manger , at 20 . 8 per cent .
over the past year , pj has spent more than £100 , 000 on intensive market research . as a result , the pj packaging and advertising strategy has been given an update and cragoe is preparing to go head - to - head with innocent . losing his number one slot - however temporarily - has riled him .
mass marketing is not widely seen as the most effective way to sell smoothies to british consumers . many brands have had minimal above - the - line activity in recent years .
undoubtedly it is a market driven by entrepreneurs - which goes against the grain in soft drinks . this is because the majors have not been able to make smoothies work yet .
the smoothie market is booming , but there is still scope for innovation from the sector ' s giants .
, the second - largest u . s . - based food company , is continuously extend . . .
' s sponsorship of the film ( it was completely non - com - mercial , prod . . .
pj’s ice cream and coffee is a manteno tradition located downtown on the square on second , it is a great place to be with friends and family to play board games and enjoy a sweet treat . stop in today for a hand scooped ice cream or pour over coffee !
story
( mcdonno productions ) slide films :
j p . steven - ( a s han . . . . . . s pr counselor , alvin golan talks about his ail - american band promotion , and
pepsico has successfully launched brand extensions to tropicana , including tropicana go aimed at the children’s market , and has a smoothie range in the us , which observers say is likely to be launched in the uk this year . pepsi - co has tried and failed to do this before . but if pepsico can succeed this time , another of its brands could end up further eroding pj’s sales .
but smoothies are big business , and growing bigger by the year . the fruit is crushed at source and arrives at the factories in large plastic sacks , not dew - bedecked punnets .
big corporate companies and smoothie brands may not be natural bedfellows , but pepsico aims to drive sales of its pj’s brand by slashing its price . the challenge now is to manage the price cut so there is no change in the perception of quality or health benefits . john reynolds reports
good morning and welcome to marketing week’s round - up of the news that matters in the marketing world today .
sipping a takeaway flat white , michael , a civil servant , says he ' s a regular at the southgate branch near his office .
there ' s not much competition there except costa and starbucks - nah .
jeremy hunt is named as the new foreign secretary after boris johnson quits over the pm ' s brexit strategy .
fruit smoothies may be sold chilled , but they are the hottest products around . sales have soared by a staggering 523 per cent in the past five years and market analysts predict that they will treble again over the next four years . so much for the theory that smoothies would only ever appeal to the neurotic rich . britain has taken to this essentially american product with gusto .
while this last fact may not be of much interest to the customer , it ' s something of an ongoing preoccupation at pj ( short for pete and johnny ) , which has found its market dominance first challenged and , in recent weeks , overturned by a relative newcomer , innocent .
' the uk smoothies sector is growing fast due to the growing interest consumers have in healthy products and the fact that smoothies represent an everyday luxury for many consumers . ' says innocent co - founder richard reed . ' we believe we are a driving force behind this growth . rather than using fruit concentrate we take what nature provides and don ' t mess around with it . '
his main competitor , innocent , sold a 58 % stake to coca - cola , but the firm ' s founders retained day - to - day control of the business , building it into europe ' s leading smoothie brand .
example : sherlock holmes will get you all works that include any words beginning with letters s - h - e - r - l - o - c - k and h - o - l - m - e - s .
, inc . case brief at urltoken pepsi ' s har . . . . . . united states district court cases
the ambient products introduced by some majors miss the point of what smoothies are all about . they also often feature brand names associated with other sorts of drinks . expect more from the majors , either with the creation of brands or the acquisition of existing ones . and there will be a lot more activity from retailers because we have yet to see a balance between own - label and branded smoothies .
the news comes just weeks after boosted smoothies , a joint venture between nestlª and boost juice bars , was also scrapped after failing to get listings with the major retail chains ( mw august 27 ) .
example : sherlock or holmes will get you all works that include any words begining with letters s - h - e - r - l - o - c - k or h - o - l - m - e - s .
it ' s very much a minority of customers that inconvenience themselves to change brands . significantly less than 10 % .
soccer promotion
' ( de perri adv ) ;
vigilance
( u . s . banknote co . . .
pepsico is backing the move with a marketing campaign from abbott mead vickers . bbdo later this year . a spokesman says : “in a recent survey , price was the biggest barrier to smoothie consumption . by removing this barrier , we hope pj’s can open the smoothie market to consumers not currently buying into the category . ”
the year 2008 is one of change for the smoothies market . economic constraints have slowed the phenomenal rates of growth experienced earlier and the arrival of newcomer tropicana threatens to erode the overwhelming dominance of market leader innocent .
we ' ve tried to remain more affordable than our competitors and not become an elitist drink . we ' re for the many , not the few ,
counters harry cragoe at pj .
, inc . ( august 5 , 1999 ) , united states district court , s . d . new york . . . . . . new york , 1999 wl 587918 ( s . d . n . y . ) . ^ leonard v .
today , innocent is the brand leader with turnover last year of £10 . 6m - ahead of pj ' s £9 . 45m - and a market share of more than 30 % , according to acnielsen scantrack . innocent , which is stocked in more than 4000 outlets across the uk and france , now comprises 17 different products .
' typically , big businesses cannot get their smoothies to a realistic price to meet their desired margins without stripping out costs - in other words , the fresh fruit that make the product what it is , ' observes reed .
claire nutall , client director at brand agency dragon , says : “it will be interesting to see how much additional brand power pj’s has over own - label if it offers the same simple range for the same price . taste is such a powerful driver in this area and retailers are pretty good at developing great tasting new flavour variants . ”
. . . ployee since graduation from college . a ^ s ^ ^ er : l . 6 / 73 - 873 : employed by
unlike some smoothie companies , we blend and bottle all the nicest fruit in our own little factory , to bring you the most lovable smoothies in the land ,
is the rather snippy claim on its strawberries and bananas smoothie .
branwell johnson , soft drinks expert at marketing week , says :
smoothie makers are trying to capture people ' s interest in a healthy lifestyle , while being fun and not too sanctimonious . the market ' s still really small and there ' s a lot to fight for , but i imagine customers are turned off by the rivalry . all they want is a product at a fair price that fits into their lifestyle .
there ' s been negative coverage over a new
family
coffee chain that is actually backed by tesco . why do people become vexed ?
in 1994 and was named president . . . . . . has directed the company ' s global strategy for more than a decade and led
others believe the brand has “lost its way” and think pepsico should better engage with consumers . jonathan gabay , founder of brand forensics , says : “one way for pepsico to be distinctive is to concentrate on its tropicana brand . however , the smoothie market is now so important it must also find something for pj’s which turns the drink into a complete brand experience . ”
smoothies are the new lattes , yoghurt thickies the new espresso and , should you have a hangover , a bottle of zingy detox juice , spiked with ginger , will look far cooler on your desk than a bottle of paracetamol . for , if the hype surrounding the major brands is to be believed , drinking smoothies is , above all , cool , and as much a lifestyle choice as a dutiful nod in the direction of five - fruit - and - veg - a - day health recommendations .
from companies struggling with digital transformation to inflation weakening and email marketing click - through rates , here’s all the stats you need to know this week .
strauss , karyn ,
planet smoothie orbits new growth strategy ,
nation ' s restaurant news , november 22 , 1999 , p . 8 .
tesco ' s stake has been reported at 49 % , but the coffee chain will only say it is
up to 49 %
. not that you would know this from a visit to one of its 10 outlets or the company ' s website , where tesco barely merits a mention .
it ' s not easy to spot any mention of teapigs being a subsidiary of tetley which in turn is owned by giant indian industrial conglomerate tata .
the advanced search uses custom search algorithms to get you the best possible results . here ' s a few notes on using the advanced ebook finder .
consumer interest has grown significantly in recent years thanks to growing interest in health and the emergence of functional foods . as a result , supermarket chains have started to stock branded products and develop own - label lines , and smoothies consumption has gone national and mainstream .
another reason is that smoothies consumers tend to be discerning , advertising - literate and wary of food company claims ; the fear is that by overtly selling the product it could turn off some consumers . this , however , is likely to change as the market matures .
and procter and gamble . te sponsors hosted hundreds of events with . . . . . . nies sent their chief executive ofcers , including ge’s jefrey immelt and
smoothies are drinks based predominantly on whole crushed fruit , are usually chilled and have a short shelf life . they were introduced to the uk 10 years ago and in the early years were a niche , urban product with sales concentrated in london and the south - east .
8 . consumers feel more a ached to a brand or product when they have a personalconnec onestablishedwithit in the case of ben n jerry ' s , the product is named a er the founders and hence consumers make a connec on with the brand and its founders . the ben n jerry brand , have a lot of anecdotes that make up the brand image for itscustomers . ben and jerry were fun‐loving , impulsive and playful ‐ quali es that are designed into the brand image , making consumers connect with the founders and hence remain loyal to the brand . pj ' s on the other hand , did not add a personal touch to the brand image and hence customers would nothavebeenabletomakeaconnec on toits ' funandquirky ' image . what’s your identity ? 5
' s restructuring , including the 1997 divestiture of its restaurants . . . . . . 8 , and merger with quaker oats company , which also brought gatorade to
12 . in the product life cycle graph , it is seen that up un l 2004 , there was a good upward growth in the sales pj ' s . 2004 to 2005 shows a stagnant period for the brand , a er which there is a steady decline in the sales up to 2008 , where the brand was discon nued . product life cycle sales introduction growth maturity decline 1994 1998 2004 2005 2006 2007 2008 9
' s arrangement with the ussr is a good example of compensation trad . . . . . . he soviets then distribute and sell the soft drink throughout the country .
18 . pjs main compe tors are innocent smoothies who stole the lime light from pjs from the very beginning . be er branding , be er marke ng and be er promo on were innocents strong points . they were able to communicate their brand iden ty to the consumersinawaythat pjswereneverableto . competitors 15
the first brand was called pete & johnny ' s , and was launched in 1994 . innocent did not arrive until 4 years later in 1998 . and the market shares today ? innocent : 72 % ( + 9 % pts vs . year ago ) pete & johnny ' s : 13 % ( - 6 % pts vs . year ago )
the guardian reported on the supermarket ' s stake last year and this week mail online featured it prominently , although many readers left comments in support of tesco and the chain .
' s 44 - year history . ac . . . . . . , peoplestar . co . uk , retrieved on 2010 - 10 - 11 . compensation while ceo of
' smoothies are just part of the perceived healthy - living trend , ' says verdict research senior retail analyst steve gotham . ' they ' ve grown from a very small base and now have significant distribution in leading grocers . i ' d like to see them stocked in pubs and bars . '
the rebrand will include a £2m advertising campaign from the company , which appointed the creative agency st luke ' s last year to handle its advertising , previously created in - house .
there ' s been some ill feeling on social media . one alienated customer tweeted :
appalled to discover seemingly independent # harris + hoole coffee shop @ n8crouchend 49 % owned by # tesco . never go again
. another questioned tesco ' s record on paying tax and tweeted :
# harris + hoole will be added to my boycott list .
its website , with pictures of the office dog harvey and tales of founders nick and louise ' s passion for
real tea
, ticks all the cute and quirky boxes .
there is something about coffee that puts it at the vanguard of protest movements . naomi klein ' s anti - corporate bible no logo was harshly critical of starbucks conduct in particular .
and the world’s fourth - largest snack food provider , has global sale . . . . . . nonfood products danone group mars , inc . diageo plc coca - cola tyson foods
your pj strawberry smoothie , on the other hand , is made from organic yogurt , which neatly sets out your stall as a conscientious shopper , is probiotic ( extra brownie points from your colon ) and has the distinction of coming from the original pioneers of the smoothie in this country .
in contrast , pj ' s have been through 2 design changes in this time . the first change made the brand look more modern and clean . the next one tried to make the brand look all funky and cool . the result is consumers asking
what are you ?
. .
who are you ?
. .
where are you ?
. at least it was good for design agency landor , as they did both the re - designs !
over at innocent , the staff are working on their latest wheeze ; bobble hats for their bottles . across the country , grannies at age concern centres are knitting hundreds of them , which will then be popped on to the smoothies . for each one sold , a 50p donation will go back to age concern .
deal and several involving u . s . credit card and auto rental compani . . . . . . witness today is mr . donald kendall , the head of a multinational company .
once , a smoothie was a chap girls avoided at parties . now , it ' s a fruit juice with a £33 million share of the drinks market . judith woods meets the top bananas
- - - - - - ,
smoothie indies face rocky road as chains slurp up market share ,
nation ' s restaurant news , june 14 , 1999 , p . 8 .
upset wife by telling her teapigs is effectively tetley spin off - ex - tetley execs , 100 % owned by tata which owns tetley . that ' s marketing ,
he tweeted .
and is predominant in mexico . in the united states it is sold in . . . . . . ll compete with the coca - cola company ' s manzana lift . manzanita sol is
whether that news will filter through to the ranks of pale office workers queuing at waitrose every lunchtime remains to be seen . essentially , the market has polarised into a dogfight between innocent and pj , and each is working hard to shore up brand loyalty . pete and johnny sells itself as wholesome - but - funky , with cartoons on their packaging . innocent ' s approach is reminiscent of the ice - cream firm ben & jerry , with its hippy - ish ethos , charitable works and gentle staff perks .
in our cash - rich , time - poor society , the idea of consuming fruit without the fiddly bits is proving increasingly attractive . but the british dietetic association has attempted to point out that smoothies are relatively high in natural sugar and low in fibre and shouldn ' t be relied upon as the sole provider of fruit in the diet .
' s alan pottash describes how pepsi established a friendly interna . . . . . . son ) . slides & filmstrips :
spring meetings ' ( cop - per development assoc ) :

inc . ’s www . ers . usda . gov / amberwaves amber waves 33 april 2008 featur . . . . . . fare and contribu - tions to education . several food compa - nies , including
, makers of pepsi - cola and frito - lay prod - ucts , the film was shot s . . . . . . forwarded to the top 70 market stations and all others which requested it .
since mintel last reported on the smoothies market in october 2006 , sales value has increased by 513 % to reach an anticipated £282 million in 2008 . growth has primarily been driven by increased household penetration – up from 31 % in 2006 to 57 % in 2008 , although existing smoothie converts are also drinking more – particularly in the morning and at midday .
with its exposed brickwork , muted lighting and expensive decor , harris and hoole is the epitome of a modern , upmarket coffee shop of the kind that has colonised the uk ' s high streets in recent years .
join marketing week , the guardian’s marketing director sonia sudhakar and itv consumer marketing director steve forde on thursday 12 july at 10am gmt for an exclusive video webinar on how they are meeting the challenge of increasing customer expectations .
in 1984 , reinemund joined pepsico ’s pizza hut division ( subsequently divested ) as the senior vice president of operations . two years later , he was named president & ceo of pizza hut in north america where he introduced home - delivery as a distribution method , overtaking market share of rival domino ' s pizza within 2 years . in 1991 , reinemund assumed the role of president and ceo of pizza hut worldwide . reinemund then moved to pepsico’s frito - lay division in 1992 , serving as president and ceo for seven years before being promoted to the position of pepsico president and coo in 1999 . in 2001 the board of pepsico named reinemund chairman and ceo .
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publicis groupe’s collaboration with google has led to accusations that the internet search giant is seeking to become a media owner . rufus jay asks whether such fears are realistic or whether the latest partnership is indicative of a new , more open and collaborative digital world
i think there ' s a role for companies like ours , to try to make a difference to what kids drink . children love fruit juice and i ' d love pjs to be the one that spearheads moves towards a healthier eating habits .
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our main objection is that they are masquerading as a little , independent shop . they are a wolf in sheep ' s clothing ,
says brian hitcham , of save whitstable shops . hitcham has campaigned to stop a harris and hoole opening in his town .
the sceptics and keen greens will claim it is selling out , but innocent ' s decision to sell roughly 15 % of its business for £30m to coca - cola , is a smart move at a time that its revenue is under threat from the ailing economy .
rae adds that reducing a brand’s range may not indicate weakness , pointing to the success of the proctor & gamble - owned head and shoulders brand , which saw sales grow 10 % when p & g cut the number of variants of head and shoulders from 26 to 15 .
7 . “in an irreverent and cheeky tone , the le ers p and j are now the basis for descriptors for the ﬂavors in the line . each variant has a naming descriptor that is deriva ve of the feeling you get from the individual product . for example , for the energy boost ﬂavor the p andjdescriptorwordsarepowerjump . ” ( landorassociates , n . d . ) thenewpacksdesignedbylandorassociateshelpedincreasethesaleson pj ' sby 32 % withoutanyactualadver singandmarke ngsupport . brand re - design 4
the myth of independence from the mother is abandoned in mid - life as women learn new routes around the motherboth the mother without and the mother within . a mid - life daughter may reengage with a mother or put new controls on care and set limits to love . but whatever she does , her childs
after graduating from the university of north carolina at chapel hill , raving brands founder , martin sprock , spent five years in commercial real estate with portman , barry and carter during the 1980s . he became involved in the restaurant business when his favorite bar , clarence foster ' s , closed . he team up with the bar ' s founder and reopened the business at a new location . sprock went on to build or buy a number of other bars and nightclubs in the southeast , creating a profitable business . but in the early 1990s he decided to sell off his interests and start over , eschewing the nightlife for healthy family - oriented food and beverage restaurant concepts .
pete and johnny are whoever you want them to be , just two fun characters who ' ve found this great , cool drink abroad and have brought it to these shores ,
he says , mildly .
my other partner ' s called patrick , but harry and patrick didn ' t have the same ring to it .
1 . great brands have a great story pete & johnny were fictional characters . though the inspiration might have been ben & jerry ' s , the comparison is not really valid , as the story they had to tell was much , much weaker . contrast this with innocent , who have a great story about the founders , their company , their values .
at innocent ' s offices in west london , known as
fruit towers
, the entrance hall is hung with framed photographs of every employee as a small child , and there are beanbags on the floor , which is carpeted with artificial grass . on innocent fun days out , employees bob for apples and take part in egg - and - spoon races .
jim lewis ( disney ) - early career . . . lewis became employed by pepsico in indianapolis , indiana , where he quickly advanced to the position of senior manager , planning and analysis . . . in april 1993 , pepsico promoted mr . . . during his tenure as director , the consumer analyst group of new york ranked pepsico . ’s investor relations function number one in america . . .
great news for the nation ' s health , or is it ? the hesitation here is that there is no legal definition of the word
smoothie
and manufacturers are basically making it up as they go along . all the companies which have spent years figuring out how to make money from selling us
fruit
crushes , drinks and nectars with a dubious nutritional profile are eyeing up the market and licking their lips .
is more or less of an ornamental art , but in times of danger we are driven to the written record by a pressing need to find answers to the riddles of today . . . . in times of change and danger when there is a quicksand of fear under mens reasoning , a sense of continuity with generations gone before can stretch like a lifeline across the scary present and get us past that idiot delusion of the exceptional now that blocks good thinking .
survivor returns to tv screens this evening , when 12 contestants commence their battle of wits off the coast of panama , fighting it out for a £1m prize .
the soft drinks brand has signed a deal to sponsor the show during its 12 - week run on itv as well as the update programme , survivor : raw , which follows the main show each evening over on itv2 .
presented by mark nicholas , the sports commentator , survivor 2 promises to look more gritty and realistic than the original series , which was criticised for looking too glossy and unrealistic .
it will also have a pop idol - style interactive element , with viewers forming a virtual seventh member of the tribal council that decides who wins .
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this work is licensed under a creative commons attribution - noncommercial - no derivative works 2 . 5 license .
the first brand to market always wins , right ? well , not always . . . as the story of the uk smoothie market shows .
digging into this story reveals a ton of good stuff about brand growth . . . .
so , being second can be best . as long as you ' re the best .
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it is understood that the closure of the brand is expected to result in up to 40 job losses , while there are expected to be up to 30 job cuts within pepsico as part of a company - wide review .