henri lloyd is a british clothing brand that specialises in sailing apparel and fashion for men and women .

established in manchester in 1963 and still headquartered there , the company has 40 stores spanning uk , australia , the middle east , and europe .

henri lloyd

henry lloyd clothing was founded by henri strzelecki in 1963 . it is primarily a sporting brand , focusing on sailing wear , bent towards casual fashion . the henri lloyd collection includes : henri lloyd jeans , henri lloyd polo shirts , henri lloyd caps , henri lloyd hats , henri lloyd sailing jackets , henri lloyd coats , henri lloyd shirts and henri lloyd hooded jackets .
the founder of the clothing brand henri lloyd , henri strzelecki , has died aged 87 .
henri - lloyd , the original british sailing brand was founded in manchester , england by henri strzelecki mbe .
henri lloyd will also provide the team’s official merchandise range and the henri lloyd brand will appear on the brawn gp car throughout the formula one season .
discover our hero pieces for effortless holiday dressing . the henri lloyd holiday shop :
how to layer sailing clothing with henri lloyd . introducing the thee layer system .
the new henri lloyd film to celebrate the re - release of henri lloyd ' s olmes carretti sailing jackets . inspired by
80s comic magazines and books . urltoken
we spoke to adam leebetter of henri lloyd about the evolution which has taken place within their clothing range , how materials have moved on , and the new henri lloyd sport range .
henri lloyd is a british clothing manufacturer that specializes in sailing , yachting and golfing apparel .
henri lloyd combines ultimate innovation with original and contemporary design , ensuring maximum protection and optimum performance .
the videofilm tells the henri lloyd story of the history of clothing and its founder henry strzelecki .
in both 1986 and 1987 henri - lloyd limited received the queen ' s award for export achievement .
since the company ' s inception in 1963 , henri lloyd ' s reputation of pioneering design , forward thinking innovations and fabric technologies has resulted in henri lloyd becoming one of the world ' s most iconic marine brands .
if you would like to purchase henri lloyd garments please visit our international distributor page to locate your nearest retailer .
henri lloyd’s elite offshore range has won the coveted yachts & yachting kit innovation award for 2015 . this prestigious accolade was awarded at the cmw fx london boat show on thursday 15th january and was received by henri lloyd’s commercial director graham allen .
the official twitter of henri lloyd , the original british sailing company since 1963 . follow @ hlmarine for a sailing focus .
in recent years , henri lloyd has won the clothing & crew accessories category including ; 2015 for the flex 3d jacket and 2008 for the tp2 shadow 2g generation , in 2009 henri lloyd not only won the category for our blue eco jacket but also the most eco friendly product award . henri lloyd also won the overall award in 2001 for the tp reflex jacket .
the partnership will see competitors benefiting from an exclusive henri lloyd privilege club that will be available to all competing members . the organising team behind the world championships will also benefit from the partnership through the provision of the latest in henri lloyd technical apparel .
paul strzelecki , henri lloyd chairman commented : “henri lloyd is delighted to continue our support of phil and his team , we have been inspired by his racing achievements to date as well as his commitment to sustainability . in addition , phil’s input to the future development of our offshore range has introduced a new level on innovation and design , which will in turn benefit henri lloyd customers” .
original british sailing brand henri lloyd is celebrating half a century of marine wear by teaming up its black label with three unique individuals .
paul strzelecki , joint ceo for henri lloyd , added : “this will be the third race that we have presented the henri lloyd clipper race seamanship award , and it is an honour to celebrate our longstanding partnership and the spirit of ocean racing with this accolade . ”
he deal will see britannia offering the full range of henri lloyd clothing and accessories to its clients , combined with a comprehensive branding capability .
the deal will see britannia offering the full range of henri lloyd clothing and accessories to its clients , combined with a comprehensive branding capability .
henri lloyd did not respond to repeated requests for comment and did not respond when offered an opportunity by somo to react to the report .
henri lloyd signed a commercial partnership contract in 2009 with brawn gp formula one team as official supplier of clothing and footwear technology . ( pg )
“we are delighted to welcome henri lloyd as the official technical clothing partner for the sb20 world championships this year . as one of the pinnacle events in the sb20 calendar , we thank henri lloyd for their generous support of the class . ” joe llewellyn , chairman of the organising committee .
the nomination with the highest number of votes will be selected and receive a small trophy . they will also win £250 in henri lloyd vouchers .
the international lifestyle clothing brand , now also sported by america ' s cup yacht crews and around the world teams , was established in 1963 in manchester when he partnered with angus lloyd to form henri - lloyd limited .
polish - british textile tycoon henry strzelecki , the founder of the ' henri lloyd ' line of yachting and golf clothes , has died aged 87 .
henri lloyd ' s shadow 3d race range is a new generation of superior racing shell technology , designed with the benefit of stretch for additional performance .
phil’s role as a henri lloyd ambassador will also include product development through the feedback of advanced material and product testing in harsh offshore and race environments .
' s standard oil to smother competition . lloyd ' s son , william bross lloyd , was a co - founder of the communist labor party .
henri lloyd is a retail destination , a considered curation of product from around the world , a community and a culture representing fashion , innovation and lifestyle .
henri lloyd has been consistently credited for their award winning marine collections over the years , and as a result have been presented with a myriad of accolades .
it was with great regret that henri lloyd was put into administration last friday . the company had experienced difficulties and sought additional financial backing for some time .
north west legal firm , chafes hague lambert solicitors llp , advised manchester - based henri lloyd on its commercial partnership with the brawn gp formula one team .
it’s an honour every team competing in the world’s longest ocean race will be hoping to win , with nominations for the henri lloyd clipper race seamanship award opening today .
22 . 40 41 you’re beckoned by the power of the ocean , the push and the pull of the tide . you’re a modern day pioneer - henri lloyd “ “
since 1963 , henri lloyd the original british sailing brand has continued to push the boundaries of style and technical innovation to become one of the country’s most iconic heritage brands .
“henri lloyd is delighted to be working with leading charter and event management company britannia corporate events as their clothing partner and they look forward to a successful 2013 together . ”
“we are thrilled to be supporting such an exciting fleet of race boats and look forward to watching some close and exciting racing . ” paul strzelecki – henri lloyd chairman .
tony morris , head of chafes hague lambert corporate & commercial department and who advised henri lloyd , said : “this new commercial partnership is an exciting development for both parties and we are delighted to have advised henri lloyd and to have negotiated and finalised the agreements in time for the first race of the new formula one season in melbourne . ”
engineered exclusively for land rover bar , and now award nominated , the new henri lloyd ventiprene long john and top are a leap forward in terms of wet suit fabric innovation .
as part of the campaign , the three men have been interviewed by henri lloyd . the full transcripts are excepted to feature on the brand’s journal blog in the coming weeks .
britannia corporate events , the leading regatta and charter company in the solent , is delighted to announce the appointment of henri lloyd as its new clothing sponsor and partner for 2013 .
“britannia corporate events is committed to offering high quality clothing solutions to our clients and this new partnership with henri lloyd will allow us to achieve this goal . henri lloyd clothing offers technical excellence and a wide range of clothing , footwear and accessories that is perfect for the most experienced sailors and novices alike and also as team kit for corporate events . ”
the gold cross of merit was awarded to henri by the president of poland in 1990 .
the henri lloyd elite offshore collection is constructed from the latest in elite fabric technology ; elite / / 2 . 0 and is derived and evolved from the multi award winning elite range .
born in brodnica strzelecki in northern poland , henri strzelecki - known as ' mr henry ' or ' waterproof henry ' – founded the henri lloyd company with angus lioyd in manchester , england in 1963 after emigrating to the uk after after fighting in the polish army in ww ii .
his wife sheila died in 1999 . he is survived by his sons , paul and martin , who are the joint chief executives of henri - lloyd limited , plus a daughter , diane .
photographer david cooper shot the powerful landscape photography in the shetland islands . his style and execution was a good match for the brand and the images are reflective of henri lloyd’s rich marine heritage .
britannia corporate events , the leading regatta and charter company in the solent , is delighted to announce the appointment of henri lloyd as its clothing sponsor and partner for the 2014 and 2015 seasons .
as the official technical clothing partner , we’ll provide the opportunity for competing crews to purchase exclusive sb20 world championship branded apparel at our henri lloyd store in cowes over the course of the event .
other awards that have been bestowed to henri lloyd over the years include the yachts and yachting and sailing today kit innovation media awards . whilst , the henri lloyd lifestyle brand won the menswear fhm award in 1997 for fashion brand of the year ; and in 2007 two prestigious awards at the uk fashion export awards for best menswear exporter and the gold award for overall exporter of the year .
under the partnership henri lloyd has become the official supplier of clothing and footwear technology to the brawn gp formula one team . henri lloyd’s 45 plus years of expertise in fabric development , product development and garment design has been applied to brawn gp’s team clothing for the 2009 season to create a uniform which will be sympathetic to the various climactic environments the team will face during the grand prix calendar .
researchers found wages below the full legal minimum at factories supplying sports direct , henri lloyd , new look , h & m , muji , pierre cardin and karrimor ( owned by sports direct ) .
premium british marine and lifestyle clothing brand henri lloyd is delighted to be announced as an official supplier to the j70 european championship which is taking place in vigo , from the 9 - 16 june 2018 .
since 1963 , henri lloyd has continued to push the boundaries of style and technical innovation establishing itself over the last five decades with a formidable global reputation for designing and producing quality premium sailing and lifestyle clothing .
paul strzelecki –henri lloyd chairman .
to be recognised with these prestigious awards is a great testament to the outstanding work of our design and development team , who continue to push the boundaries of innovation .
if you didn ' t hang around in milanese cafes you might only know the more recent hl street wear . well henri lloyd started out making the real thing , and they are still making the real thing .
the company’s real modern day pioneer campaign – seen earlier in the year fronted by henri lloyd ambassador sir ben ainslie – profiles the personal story of a small group of men dedicated to their to their chosen field .
william bross lloyd ( b . 27 - feb - 1875 , d . 30 - jun - 1946 )
craig : tuscana pea coat – the autumn 13 collection includes the impervious tuscana pea coat which echoes out henri lloyd’s sailing roots , attention to detail and passion for true classic british design . staying true to our nautical heritage but with a contemporary twist , this fitted melton double breasted men’s jacket has multi stitch detailing to its collar stand , cuff , hem , welted pockets and is cut slightly shorter at the waist for a more modern take on the original . with a tonal henri lloyd laurel branding sleeve detail and a fashion forward tailored cut , this jacket shows how henri lloyd’s attention to design and detail constantly stays intune with the fashion industry .
a shortlist of ten nominations will then be featured here on henri lloyd from monday 18 july until sunday 24 july . during this time the public will have the opportunity to show support by voting for their favourite nominees .
henri lloyd’s interest in sailing and yachting led him to make a number of innovations in the world of yachting clothing that had been quite unchanged for decades and even centuries before he came on the scene . today a lot of innovations that we take for granted were originally thought up by mr lloyd himself and applied to high performance clothing .
henri lloyd remains true to its roots by offering a ' made in england ' wax jacket for aw10 . the albaston jacket . has a quilted lining . and a corduroy trim collar for that true english country gent style .
ocean racing is an extreme sport and the rules of the clipper race are designed to encourage the crews to sail their yachts hard whilst promoting excellent seamanship with safety at the forefront . the henri lloyd clipper race seamanship award has been created to recognise the lengths a crew member or team will go to help each other and preserve the equipment on board . the judging panel includes race founder ; sir robin knox - johnston and henri lloyd joint ceo paul strzelecki .
according to myanmar’s factories act , workers should not be expected to do more than 60 hours a week , including overtime , but workers reported longer hours in factories supplying new look , sports direct , henri lloyd , karrimor and h & m . forced overtime was reported by workers in factories supplying h & m , muji , sports direct and henri lloyd , while there were reports of unpaid overtime at factories supplying new look , pierre cardin and h & m .
aaron lloyd ( christian minister , b . 27 - jun - 1817 , d . 17 - dec - 1905 )
this new line of t ' s and polo ' s are fashioned in henri lloyd ' s latest cool dri technology , the range is inspired from the land rover bar replica range and have been designed to be your personal heat shield .
the mid - 1990s saw the launch of henri lloyd black label . this massimo goggi designed collection linked italian - inspired sportswear with technically innovative fabrics , helping the firm earn the fashion brand of the year in the uk award in 1997 .
for over five decades of relentless innovation , henri lloyd still continues to push the boundaries of technical sailing clothing . always striving to optimise comfort , safety and performance for sailors , wherever they sail in the world and whatever type of sailing they enjoy .
henri lloyd has had the honour of being recognised regularly by the jury of the dame award . since its introduction in 1991 , the dame award is known worldwide as the leading international competition of its type within the field of marine equipment and accessories .
henri lloyd was the preferred choice for many legendary sailors and pioneers , from sir francis chichester on and sir robin knox - johnston on their single - handed sailing voyages around the globe , to tracy edwards and her all female crew in the whitbread .
henri lloyd was the preferred choice for many legendary sailors and pioneers , from sir francis chichester on and sir robin knox - johnston on their single - handed sailing voyages around the globe , to tracy edwards and her all female crew in the whitb . . .
in recognition of the extreme challenges faced by the crew taking part in the clipper round the world yacht race , we’re rewarding the coveted henri lloyd clipper race seamanship award for the highest levels of seamanship and safety demonstrated during the 40 , 000 nautical mile challenge .
the myanmar dilemma report focuses on 12 factories located in and around yangon , bago and pathein , which supplied retailers and brands including h & m , new look , henri lloyd and suitsupply , as well as sports direct and its brands , karrimor and lonsdale .
3 . the henri lloyd consumer thrives off innovation , an athletic character or someone who has interest within this field . they are someone with a keen interest in technology and competitive sports . as mentioned in the market report , their current customer is between 26 – late 30’s year old titled ‘the competitive male urbanite’ and late 30’s – 55 year old titled ‘the comfortable mid life male’ . we want to appeal to the future henri lloyd customer in addition to this , the 16 - 26 year olds who want to feel inspired by their choice of brand . a brand who they can aspire to buying with apparel that is an investment worth saving for . they want to be able to buy in to the brands story and feel that they are part of their development . the henri lloyd customer
“britannia corporate events is committed to offering high quality clothing solutions to our clients . we were delighted with the success of our new partnership with henri lloyd in 2013 and with the way in which it allowed us to fulfill our commitment to our clients . this new , 2 year , agreement allows us to build on this success . henri lloyd clothing offers technical excellence and a wide range of clothing , footwear and accessories that is perfect for the most experienced sailors and novices alike and also as team kit for corporate events . ”
the henri lloyd elite offshore range is the lightest , most breathable offshore gear ever . with a 30 % weight saving and 20 % more breathability over the already best in class competitors ; the elite offshore range offers a never seen before performance for the offshore sailor .
“henri lloyd has pioneered the development of all modern technical sailing clothing for more than 50 years and understands the value of such abilities . all of our clipper race crews are worthy candidates and i wish them all the best of luck as we near the end of the circumnavigation . ”
the origins of this storied british brand are as interesting as the clothing that they make . the original henri after who the company was named was a pole called henri strzelecki who moved to manchester , england and settled there after serving in the polish army in the second world war . he adopted the more pronounceable last name of lloyd and studied textiles and fabrics and worked with the local clothing companies that manchester had at the time .
30 . credits boxpark , shoreditch : urltoken marketing _ brochure . pdf boxpark , croydon : urltoken croydon imagery : www . freepages . genealogy . rootsweb . ancestrycom / ~ sheilawb / croydon _ images . htm henri lloyd brand images : urltoken urltoken bringing the pop up to life : andrew mcgowan
nearly a decade later the lloyd brand once again came into the limelight but this time for its style rather than its well proven endurance . the milan scooter society adopted a piece of clothing from the line called the henri lloyd consort original sailing jacket to be part of their uniform along with a pair of levi’s 501 jeans . the sales of this clothing item went through the roof as young men around the european continent flocked to the stores to purchase the jacket in an effort to look cool . for many years the lloyd sailing jacket remained the definitive clothing of choice for young and hip italians .
built to withstand the worst conditions imaginable , the elite offshore range is designed to be the lightest , most breathable offshore gear ever , without compromise . that statement comes as no surprise , considering the range is designed by henri lloyd for offshore racers and cruisers where performance and comfort is a priority .
jessie bross lloyd ( b . 27 - sep - 1844 , m . 25 - dec - 1873 , d . 29 - dec - 1904 )
in a statement to drapers , henri lloyd said : “we are in contact with somo and have investigated the findings of their report . we were unaware that this factory violated our policies when we placed one small order here . following our investigations we are no longer working with this supplier or factory . ”
' during his lifetime mr henri as he was known left a lasting impression with many people through his humanity , good humour and passion for life . '
premium british marine and lifestyle clothing brand henri lloyd has committed their continued support to phil sharp racing , and will be providing technical sailing clothing for phil and his team , whilst they work towards ticking off the energy challenge objectives in sustainable high performance offshore racing and also competing in the 2017 class 40 championship .
maria christie demarest lloyd ( b . 1 - sep - 1822 , m . 10 - feb - 1846 , d . 28 - apr - 1907 )
19 . focal wall with wood panels & logo demonstration wall , henri lloyd jackets videowall clothing hanger walls clothing hanger walls display walls viewing benches viewing benches fittingrooms interactive bench length 12 . 192m width 7 . 314m height 8 . 688m length 12 . 032m width 7 . 056m height 8 . 07m exterior length interior length
' s millionaire publisher william bross ( 1813 - 1890 ) , but lloyd and his wife were disinherited when they came to the defense of the defendants in the haymarket riot . after quitting the paper , lloyd continued filing muckraking reports as a free - lancer , and he is probably best - known for his 1881
15 . concept and purpose we want to engage the younger consumer through a new approach of retail strategy . by applying these trends to henri lloyd we can demonstrate that not only are you innovators within clothing but also innovators and pioneers in this field . creating a high level of engagement with the henri lloyd consumer will allow us to create more foot traffic . it will allow you to have a higher buzz around your brand whilst also educating the new customer on your ethos , your voice and your message . this is going to be done through a pop up store which will be situated in the new boxpark location in croydon which is due to open in 2016 . currently croydon is the only location within the london area where consumers can physically buy henri lloyd clothing . by adding a pop up here it will enhance the existing product and customer you currently have within the area . the investment into croydon is something that is heavily underway by adding new stores and shopping centres which will bring customers to the area through the new westfields shopping centre which is due to open aswell as boxpark . throughout the next section you will see the breakdown and concept behind henri lloyd x boxpark and how you can engage the younger consumer by integrating the 3 retail trends which were stated previously .
mr strzelecki , or henri as he was known to friends and colleagues , believed that sports clothing could be improved and worked to find ways to make it happen .
the use of gore - tex alone went through over 22 , 000 hours of round the world testing at sea before it was first sold to customers in henri lloyd high performance breathable foul weather gear 1994 . the company’s tp3 reflex jacket and hi - fit trouser won the design award mets at the marine equipment trade show in amsterdam .
the award has been presented for the past three races in celebration of henri lloyd’s long - term partnership with the clipper race . the race’s chairman sir robin knox - johnston says : “good seamanship is at the heart of yacht racing . preserving equipment , being safety conscious and a team player make the difference in forming a successful , happy team .
17 . why ? boxpark have already proven their success with their shoreditch location and by being one of the first store it shows henri lloyd as a brand who supports this and a brand who is at the forefront of innovation within london . croydon is an up and coming area which is undergoing a lot of investment and to be one of the brands who was at the cusp of this will allow new light to be shed amongst this as well as new consumers and audiences . founder and ceo of boxpark roger wade , states that boxpark isn’t for the tourist , it’s for the people who live and work in the area . this therefore allows henri lloyd to strengthen their customer reach specifically within the area .
henri lloyd , marking its 50th anniversary . is reissuing its olmes carretti jacket , based on the consort ctothing worn by sir francis chichester when he sailed round the world in 1967 . following the collaboration with great italian designer olmes carretti . the consort became the uniform of milan scooter society the paninari , and is released now in 16 colours , including navy , vivid yellow .
2 . seizing opportunity pioneers innovative visionary thinkers motivated by contemporary life and new ideas . from the beginning mr . henri focused his business on new technology in sailing clothing by challenging convention and taking risks .
yes i know it’s a great thing being able to walk out of your front door and feel like you’ve relocated to ibiza but jesus h christ is this heat wave making me miss wearing coats . you too ? come on then , let’s all wish the summer away as we gaze dreamily at some highly technical , manc , outerwear together . celebrating 50 years of pioneering , sailing spirit henri lloyd have pulled all the stops out for their aw13 range both in terms of the product and their campaign . the ‘modern day pioneers’ series features david cooper’s powerful landscape photography shot in the shetland islands and reflecting henri lloyd’s marine heritage , complimenting fashion photographer steve harries’ atmospheric lifestyle imagery rather nicely . so brave this oppressive heat my sun - phobic brethren as those long nights will soon be drawing in and thanks to hl we’ll all be much , much cooler .
this spring , we approached 3 ‘real modern day pioneers’ to tell their stories . these individuals share the same passion , drive and dedication to their chosen field as we do here at henri lloyd ; for us it’s about providing products that push the boundaries of style and performance whilst leading the way with new fabrics , construction techniques and design . to find out what inspires and motivates our ‘real modern day pioneers’ read their individual stories .
the first edition of bi - annual fashion fair the hub is taking place from august 28 to 30 bringing international labels from europe , japan and the us to the city . leading brands showcased at the exhibition include spanish streetwear label desigual , whose colorful separates grace the shelves in over 90 countries . uk heritage brand henri lloyd will also be exhibiting an array of athletic and outdoor clothing that blurs the line between style and technical innovation .
“as a solo sailor competing offshore against the elements it’s reassuring to know you can rely on your gear to stay protected so you can stay focussed on the winning goal . the energy challenge principles are based on innovation and so working in - line with henri lloyd’s forward thinking approach means that out there i know i will be as comfortable as possible to defend against the harsh oceanic conditions . ” phil sharp , offshore skipper and technical director of phil sharp racing and the energy challenge .
atlas jacket – another key piece of the collection is the atlas jacket . this is the ultimate in all weather protection combining immaculate construction with a classic and fashionable design . fully seam taped for sublime waterproofing and constructed with a primaloft quilted lining for comfort this jacket is at the height of performance . combine this with the new union jack branded embroidery to the right sleeve and reworked henri lloyd laurel hi - build heat transfer to left chest logo make this garment a stand out piece .
for henri lloyd , we understand the practicality of a quilted coat . a subtle style that can take you from a winter walk along the beach to a lunch date with the girls – think a little more east sussex and a little less east 17 . if you like the idea of the puffa coat , and want to remain warm but also elegant , then go for a style that cinches in the waist like the pamelia coat , or that comes in pretty muted tones like the grey and blue of the rayne lightweight down jacket .
with ‘back to the drawing board’ design comes new innovation , and none more so that our latest offering for 2017 ; the wetsuit . the first wetsuit in henri lloyd history we’re proud to say that our shadow long john and top , engineered exclusively for and in conjunction with land rover bar , are fashioned not from traditional neoprene but ventiprene – a super stretch , breathable neoprene that regulates body temperature , not just by trapping warm water against the skin like the traditional wet suit , but by allowing vapour to escape through small perforations in the fabric .
28 . as mentioned education is pivotal to securing a high level of consumer product . as lisa douglas has mentioned , education is key because customers aren’t just buying a product , their buying into a story and they want to be educated on this story . the demonstration wall will feature 2 of your most innovative jackets , the tilston jacket and the akenham jacket . with this is a glass demonstration wall which will feature water demonstrating that they aren’t just water resistant but they are water proof . it will be a way for consumers to understand how you have the upper edge against your competitors and why they should buy from you . it will also demonstrate the taped seams and gore tex fabrics which you use and why this is important for this kind of sailing apparel . to educate the consumers on the henri lloyd story there will be two video walls which will be playing the heritage and gore tex videos to showcase where the brand came from and where they are now . it will allow consumers to have another touch point in the store to go and view making it a more tactile retail format . education within the henri lloyd store
our sailing collections lie at the very heart of our brand . our connection to the sea started with the first ever jacket designed by mr henri , that used velcro as a fast fastener for the very first time ( a development we take for granted today in most sporting apparel ) .
the newest innovation in the 2017 collection is seen in our elite range ; elite 2 . 0 . for the new collection we spent hours in design making the lightest most breathable offshore gear ever dry 30 % faster than before . this from an innovation in fabric technology that puts henri lloyd kit light - years ahead of our competitors and makes ours the best in market for drying time . our new custom fit hood system revolutionises vision and comfort in extreme conditions and allows you to lower the collar for ease of movement in calmer seas . in short , the best just got better !
the clothing line was used by notable explorers such as sir francis chichester – the first man to circumnavigate the world single - handed – and adventurer ranulph fiennes , and henri strzelecki was awarded the mbe by queen elizabeth ii in 1985 for services to british exports after his sportswear became a fashion item .
the ventura name comes from the legendary surf break , about thirty minutes north of malibu or not , however , like ventura point , this jacket is ' real ' . yes , men ' s file is about classic , retro and revival style , but it ' s also about ' doing ' stuff and sailing a real yacht in real heavy weather is what this jacket is all about . if you had anything to do with the 1980s paninari - a type of non - ironic mod culture , wearing classic and revival brands , at the start of the 1980s italian designer revolution - you might know the henri lloyd sailing jacket .
he was the first person to start using a new man made fabric called nylon in clothing and combine it with water proof enclosures and other innovations at the time like velcro to bring yachting and sailing clothing into the twentieth century . other innovations like hand taped seams and corrosion resistant zippers made out of nylon were also the products of mr lloyd’s fertile brain .
16 . boxpark , croydon is a new and emerging investment due to launch in 2016 . by creating a format for the pop up store here it will enable further traffic within the henri lloyd concession in house of fraser . the structure will consist of 80 units and a covered courtyard for year - round events . in addition to this it will offer a click and collect service via the boxpark market place allowing customers to physically shop for products in stores , as well as purchase and share items online and on their mobile . box park , croydon “croydon is one of the last london boroughs to be developed . i want everyone to re - think their view of croydon . it’s the home of kate moss , tracey emin , and now boxpark ! ” - founder and ceo roger wade of boxpark
25 . by utilising new technology within the store it will allow us to connect with consumers in a new and immersive way that you haven’t before . pos technology allows us to remove any cash desks which frees up the staff within the store to walk around and be directly on the shop floor and communicate with more ease with any customers . we can create this level of engagement which will create a lasting impression . an interactive screen / table allows the shoppers to browse through the inspirations which lie behind that seasons collection and feel inspired in the same way the designers did . they can also shop the collection directly from the interactive screen and get items delivered home , paying in the same way that they would through the pos technology . on either side of the interactive screen / table will be two video walls which will be playing the heritage video and the gore tex video in an aid to showcase these additional aspects of the brand with the consumers . technology within the henri lloyd store
for 2017 you’ll see new technology in our elite range , with 30 % faster drying times on wetted out product plus a brand new hood and collar design . our racing range is more streamlined in look and feel ; designed to be worn with a mix and match approach ( perfect for different positions on deck ) whilst still maintaining an overall team look . we introduce ‘stretchnseal’ technology to keep you dry and comfortable so you can move as much and as quickly as you like and keep your mind on the sailing in hand . plus new design innovation ‘henri - protec’ replaces the classic cordura reinforcements on your favourite styles to give you a stronger film overlay which is tough and has zero water pickup to keep your garments light in terribly wet conditions .
the brand specialized in using advances in textile technology for the emerging sports market , utilising new fabrics such as bri - nylon , velcro and gore - tex .
how to promote polish culture in china - a conversation with magdalena czec . . .
a look at the virtual ( vr ) and augmented ( au ) reality market in poland .
polish prime minister mateusz morawiecki met his czech counterpart andrej babiš in karlovy vary , in the west of the czech republic , over the weekend to tighten bilateral trade ties . . .
this report asks whether , and how , western garment brands can operate fairly in the fledgling democracy of myanmar . the garment industry is one of the most labour - intensive manufacturing industries in the world . clothing companies are constantly on the look - out for production locations that can make clothes more quickly and at lower costs . over the past few years , myanmar has rapidly become a popular sourcing destination for the garment industry – due to a huge pool of cheap labour and favourable trading conditions . however , conditions for workers in this industry are far from acceptable .
labour rights abuses are rife . land rights have been violated in the development of industrial zones . workers who are brave enough sometimes file complaints or resort to open protests , news of which occasionally finds its way into the international media . more often , however , workers toil on in silence . this report describes the most pressing problems facing garment workers in myanmar .
the authors – somo , alr and lrdp – also offer suggestions for constructive ways forward to head off a crisis before it escalates . they highlight the importance of strict country - specific diligence procedures , including carrying out thorough risk assessments before operations are launched and orders are placed .
new report finds that complaint mechanisms have not remedied labour rights violations affecting girls and young women . social accountability international ( sai ) social accountability international ( sai ) – a social certification organisation for factories and organisations and the ethical…
the dutch agreement on sustainable garments and textile published its first annual report on 18 december 2017 . it shows that the majority of participating businesses do not know what the risks are in their supply…
after years of sanctions , trade with myanmar ( formerly burma ) has started to flow . low wages and favourable trade conditions are luring garment production from the region to this fragile democracy . big and lesser known european…
stop child labour and somo have published the report ‘branded childhood’ . read here the press release from stop child labour : the average worker in the bangladeshi garment industry is getting paid only one third of what is…
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number of refugees accepted into the u . s . falls below the rest of the world combined for the first time since 1980
his clothes are easily recognisable for their distinctive symbol and pioneering use of man - made materials .
the polish - born former soldier and keen sailor was ' a visionary pioneer who sailed away peacefully , ' on boxing day - although his brand will live on .
this was still in the days when materials constructed from man - made fibres were in their infancy .
from the early days of working from a converted chapel in manchester , the company now proudly boasts a global reputation for pioneering new technologies .
these include the use of the wonder material of the 1960 ' s bri - nylon , hand taping of seams for waterproof integrity and became the first to use velcro in clothing .
four - time olympic sailing champion ben ainslie tweeted he was ' very sad ' to hear of the death adding ' great man and much loved ' rip ' .
sailors such as two - time olympic champion shirley robertson , sir robin knox - johnston and adventurer sir rannulph fiennes have all worked with the brand .
mr strzelecki , who was born in brodnica , fled occupied poland to join the polish 2nd corps in italy .
it became part of the british eighth army . he fought with corps in many campaigns , notably in the liberation of bologna , earning recognition in the form of medals from both the polish and the british authorities .
after he was demobilised in britain and opted to stay because his native poland was in the hands of the communists , he worked and studied in the textile industry .
mr strzelecki was awarded a slew of medals for his work - he was presented with the mbe for services to the clothing industry in 1985 .
he was made marine personality of the year by the marine trades association in 1987 .
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lolly wolly doodle is an american company that manufactures women 's and children 's clothing for sale online .

it was founded in 2008 by brandi temple in her hometown of lexington , north carolina , where it is headquartered .

after investments by venture capitalists such as revolution growth , it has expanded to include production facilities in new york city ; some business is outsourced to china and latin america .

while it is not its only channel , lolly wolly doodle sells most of its products through its facebook page .

temple claims the company is the largest business on that site .

it is considered to have succeeded in using facebook as a sales platform where many larger , established retailers had failed .

the company takes a fast fashion approach to product development and production .

since it offers custom services like monogramming , it uses just-in-time production ; its workers have been compared to short-order cooks .

the network effects of distributing through a prominent social media site eliminate the need to spend money on marketing or advertising .

lolly wolly doodle

personalized & trendy styles for ladies , girls & babies . – lolly wolly doodle
lolly wolly doodle makes inc . magazine’s june cover - greensboro - triad business journal
lolly wolly doodle sell the majority of their children ' s clothing through their facebook page .
administrative executive assistant , customer service , office manager at lolly wolly doodle was asked . . .
brandi temple in the lolly wolly doodle production facility in < br / > lexington , n . c .
when you have a name like lolly wolly doodle , it’s hard not to get some kind of attention .
and i can totally understand why . the material and quality that lolly wolly doodle offers is amazingly comfortable .
what they ' re working on now : lolly wolly doodle , an apparel store for kids that lives on facebook .
now over 375 , 000 fans on facebook and over 100 employees , lolly wolly doodle continues to grow and thrive .
lolly wolly doodle , a children ' s clothing manufacturer , celebrated its growth friday afternoon with a grand re - opening .
what a darling outfit ! she looks adorable in it ! i really like the matching outfits lolly wolly doodle has for families .
lolly wolly doodle ' s facebook page now has over one million likes and the company today brings in over $ 10 million annually .
when we first decided to explore the idea of coordinating clothing for parents and their children , lolly wolly doodle was an obvious choice . whether you’re looking to create a miniature version of yourself or pull together coordinating pieces for a family portrait session , lolly wolly doodle has it all .
brandi temple , founder and majority shareholder , poses at lolly wolly doodle in lexington , n . c . , friday march 15 , 2013 .
lexington , n . c . - - an infusion of cash and dedicated customers are fueling the growth of lexington - based lolly wolly doodle .
temple brandi : scrappy : use everything you have , trust yourself , and press the reset button for success , the lolly wolly doodle way / brandi temple .
revolution growth , an investment company co - founded by steve case , who also co - founded america online , has invested $ 20 million in lolly wolly doodle .
burr sullivan , the president and chief executive of the lexington area chamber of commerce , said that 100 additional jobs in lexington through lolly wolly doodle is encouraging news .
lolly wolly doodle was created in 2008 by brandi tysinger of lexington . temple started lwd in her home as an ebay store creating cute , affordable clothing for kids .
temple began making dresses not just for daughters but for others too . she began to sell the clothes and her clothing company , lolly wolly doodle , was born .
the way temple built the lolly wolly doodle customer base on facebook makes her part of a growing number of people turning to social media to embark on their dream .
lolly wolly doodle is passionate about providing families across the country with beautiful , high - quality and affordable apparel and accessories . in fact , lolly wolly doodle founder and ceo , brandi tysinger - temple , started the company in 2008 by sewing clothing for her own children because she couldn’t find anything in stores that matched and was tasteful and fun .
temple said she would love for lolly wolly doodle to be able to hire more rapidly , but right now the company based in her hometown of lexington is tight on space .
we’ve been telling you about lexington children’s clothing maker lolly wolly doodle for years now , but it’s always nice to see a triad entrepreneur continue to garner national media attention too .
local online retailer lolly wolly doodle’s just - in - time manufacturing process is poised to launch a new revolution in the fashion industry , a new investor in the company said thursday .
the clothing line became a community , temple says , through lolly wolly doodle ' s facebook page , where temple posted photos of the clothes and encouraged customers to contribute their experiences .
once a week harper sink , 4 , prepares to be dressed and coiffed for the camera as a model for one of lexington ' s fastest - growing companies , lolly wolly doodle .
founded in 2009 by first - time entrepreneur and mom brandi temple , lolly wolly doodle is a $ 20m + funded company at the intersection of ecommerce , social media and customized . . .
brandi temple is the founder and ceo of lolly wolly doodle , a social shopping innovator and leader in personalized children’s apparel and accessories . a mother of four and first - time entrepreneur , temple founded the lexington , north carolina , company in 2009 . all lolly wolly doodle clothes are designed , manufactured , or customized in the u . s . , creating new american manufacturing jobs . lolly wolly doodle is one of the first online retailers to fully leverage social platforms , from product design and brand building to order taking and community sharing . for more information , visit : urltoken
i have an e - commerce crush on lolly wolly doodle ,
says will young , the director of zappos labs , which is the division of zappos that looks for new ways to engage its customer base . young uses lolly wolly doodle as an example of innovation frequently , noting that the company has about 900 , 000 fans on facebook compared to zappos’ 1 . 5 million .
lolly wolly doodle refines its product designs based on real - time feedback from customers , then uses a just - in - time manufacturing process to produce children’s clothing items that are made to order .
in an interview in april , temple , the chief executive of lolly wolly doodle , said that company sales tripled in 2012 over 2011 , and she expects sales to double this year over 2012 .
when experts were saying that selling on social media is akin to selling to people who are sitting at a bar enjoying a drink with their friends , lolly wolly doodle was quietly proving that social commerce is a no longer a business model , but a way for businesses to sell and grow . what is it about the lolly wolly doodle business model that makes it such a success ? and why is it that with social media it has grown exponentially ? since lolly wolly doodle opened for business in 2009 it has doubled its income every year . in 2013 it annual revenue was over $ 10 million !
my head spins on how much we have to do . i don ' t think we stopped and realized the mountains we already climbed ,
said lolly wolly doodle ' s founder brandi tysinger .
lolly wolly doodle ' s simple strategy for selling on its facebook wall powers a business model that revolutionizes the apparel trade by minimizing complexity and inventory risk , much as dell once did for the pc industry .
this is why i was delighted to hear of america online co - founder and revolution master entrepreneur steve case ' s $ 20 million investment into kid clothing manufacturer lolly wolly doodle of lexington , north carolina .
lexington - steve case , co - founder of revolution growth and former co - founder of aol , announced a $ 20 million investment in lolly wolly doodle , a social commerce apparel company . lolly wolly doodle was founded by first - time entrepreneur and mother - of - four , brandi temple . lolly wolly doodle has been a pioneer in using social media to propel its business , it has become a social commerce success story with a facebook community of more than 580 , 000 fans . the investment will enable the company to scale its operation including recruiting executive talent and hiring 100 more people in north carolina in operations and manufacturing .
you can check out a wide variety of fun , fashion forward and festive ensembles that your little one will be able to move in easily and look even cuter than they already are at lolly wolly doodle here .
lolly wolly doodle , a children’s apparel retailer , built their business on facebook — and emily hickey was the company’s coo at its peak of social success . since leaving lolly wolly doodle , emily built instant ad copy to help advertisers quickly and effectively launch social ads . and , when she isn’t speaking at national retail conferences , like growcommerce , she’s consulting with retailers on how to profitably acquire customers on social channels like facebook and instagram .
in turn , customers would post pictures of their kids wearing temple ' s designs , essentially becoming unpaid evangelists for the brand . the word of mouth spread rapidly , and today lolly wolly doodle has more than 586 , 000 facebook fans .
for most fashion brands , the internet and social are an afterthought ,
case says . lolly wolly doodle , by contrast , is
a classic viral brand that resonated with its audience .
founded in 2009 by first - time entrepreneur and mom brandi temple , lolly wolly doodle is a $ 20m + funded company at the intersection of ecommerce , social media and customized manufacturing . lolly wolly doodle designs and manufactures personalized children ' s clothing and accessories using real - time feedback from customers through social networks to refine and iterate its products on an hourly basis . the company has developed an innovative design studio and just - in - time manufacturing process in the lexington nc factory to support this innovative model . lolly wolly doodle is headquartered in lexington , north carolina , with an office in new york that focuses on development of new social commerce technologies and marketing .
founded in 2008 by brandi temple , lolly wolly doodle has gained local and national attention for using social media to grow its business , primarily through facebook . currently 60 percent of its sales are generated through the facebook platform .
the latest outlet to focus on founder brandi temple ’s social - media juggernaut is inc . magazine , which has temple on its cover and dubs lolly wolly doodle “the startup that conquered facebook . ” the package tells the story of the company’s start from temple’s sewing of clothes for her own daughter to $ 11 million in sales last year , including its $ 20 million venture capital haul in 2013 . lolly wolly doodle now has about 250 employees .
we didn ' t create a business . we created a community first ,
temple said .
these moms talked together and they shared their stories and their pictures of their children wearing the lolly wolly doodle clothes .
have you purchased a grab bag ? i came across your site by googleing reviews for lolly wolly doodle reviews . i’m interested to purchase one but not sure what to expect . they must be good considering they seem to sell out .
revolution growth , an investment company owned by steve case , who co - founded america online , is leading a $ 20 million investment into lolly wolly doodle , a children ' s clothing manufacturer that started about five years ago in lexington .
the investment will allow lolly wolly doodle to hire 100 more operations and manufacturing workers across north carolina , company officials announced thursday . lwd will also
significantly add
to its technology and marketing team in new york city , officials said .
i ' m pretty non - preppy in my sartorial style but the big bows and custom coordinated kids ' fashion from lolly wolly doodle is hard to resist . especially for the holidays . i love seeing kids decked out for big occasions .
only then is it actually made , in a kind of real - time social cycle . unlike most retail , which is made and then sold , lolly wolly doodle knows just how much demand is out there , and improves it with easy personalization .
anyone interested in applying for jobs at lolly wolly doodle can stop by their lexington location at 1120 piedmont drive and fill out an application or call ( 336 ) 238 - 5002 . you can learn more about lwd by visiting their website or facebook page .
where her company is moving now is into becoming a bigger player in the $ 22 billion a year kids ' apparel market in the u . s . lolly wolly doodle is going up against the likes of billion dollar businesses like gymboree® and oshkosh b ' gosh® .
the business model for lolly wolly doodle is simple , and its simplicity is the key to its success . when the brand posts pictures of dresses on the facebook page , fans who wish to buy simply comment and add details such as the size that they want and their email address . temple would send them a paypal invoice that made it easy to complete the payment process . as time went by it became increasingly difficult for lolly wolly doodle to keep up with production , invoicing and shipping . they moved to bigger premises in 2012 .
i knew the kids would both love lolly wolly doodle ' s flag day collection . we received a couple of coordinating outfits to try out . stars , stripes , red , white and blue… it ' s adorable stuff . ( and washable for imminent popsicle disasters ! )
polly wolly doodle is good choice for you that looking for nice reading experience . we hope you glad to visit our website . please read our description and our privacy and policy page .
keeping it simple : shopping on lolly wolly doodle is as simple as putting in one’s order details as a comment on a picture . it takes less than 30 seconds to do this . so a facebook user can accomplish this without missing a beat on their social media interactions .
business to order : as lolly wolly doodle mostly creates clothing that they have already received an order for they don’t have to worry about inventory risk . it is imperative that businesses realize and accept that social commerce is not only about a trend or product going viral . it is also about predictive analytics , or the ability to foresee and predict which products are mostly likely to sell than others . lolly wolly doodle serves as a model for many other businesses that are a success with social commerce . in fact soldsie , the social commerce technological platform was also inspired by this brand .
well , partly . lolly wolly doodle these days outsources about 30 percent of its manufacturing to china and latin america , but those garments are all the proven winners that emerge from the u . s . - made small runs that first appear on facebook and the lolly site . the lexington warehouse has racks of premade blanks that were made overseas and await monogramming or other customization before being shipped .
hi ! i ' m brandi temple , mom of 4 and founder of lolly wolly doodle ! we truly thank you for the honor of dressing your family and helping create over 200 jobs here ( and counting ! ) in lexington , nc . happy shopping and give us a shout if you need anything !
on thursday , case declined to give lolly wolly doodle’s actual revenue but said , “the revolution growth strategy is to only invest in companies that are beyond the startup phase and moving into the speed - up phase . the minimum revenue is $ 10 million , so obviously by definition it’s greater than that . ”
social voice : the brand has over a million fans today . every time a fan comments on a post by lolly wolly doodle , it appears on their friends’ newsfeed . there is no bigger or better way to promote the business than with the word of its customers . the brand’s customers are its biggest asset .
the $ 20 million infusion of venture capital will make that move possible . lolly wolly doodle also plans to hire an additional 100 people in lexington over the next two years . the company ' s physical expansion mirrors its digital growth : last month , the online retailer released a mobile app and started selling on pinterest and instagram .
in a squat little structure overlooking a highway access road in lexington , north carolina , smack in the hilly , pork - loving piedmont region , a revolution is brewing . there ' s no sign on the building but a piece of paper taped to the door : lolly wolly doodle , it says , as if in some southern code . lolly wolly doodle . that ' s the name of an unassuming online children ' s clothing company started by brandi temple , a likable local mom who had never held a corporate job when she started posting her homemade dresses on the web five years ago - - then managed to seize one of the holy grails of online sales .
i have an e - commerce crush on lolly wolly doodle ,
says will young , the director of zappos labs . young does a lot of public speaking , and he tells the lolly story every chance he gets . he first heard it at a retail conference in germany , from an analyst who herself heard it from a venture capitalist in new york . as a rough benchmark for lolly wolly doodle ' s social success , young points out that the company has about 900 , 000 fans on facebook , whereas zappos has 1 . 5 million .
but their business is a tiny fraction of our size ,
he adds . more important , temple ' s fans are delivering :
lolly ,
says young ,
has been able to do something that no big brand has been able to do , which is to convince people to actually buy on facebook .
today her children ' s apparel company , lexington , n . c . - based lolly wolly doodle , earns more than $ 10 million in annual revenue . what ' s more , it is one of the largest employers in lexington , and has just raised $ 20 million in a funding round led by revolution growth , a venture capital firm run by billionaire steve case . two factors lie at the heart of temple ' s success : an innovative manufacturing approach known as
just - in - time
manufacturing and a commitment to truly social commerce . lolly wolly doodle currently does 60 percent of its sales through facebook , temple says , and the remainder through its website .
before i knew it , girl was getting undressed and putting on this outfit from lollywolly doodle and hamming it up .
in contrast , lolly wolly doodle was born on the web , and social is fundamental to how the company began , grew , markets , connects , and , frankly , exists . it’s how the company managed to grow without inventory and marketing costs , and how it built a unique mass customization model , case said . it’s a true social enterprise .
investors found her and helped her hire stars like emily hickey , and now lolly wolly doodle is growing quickly . almost all of its business comes from its facebook page , where it shows new clothes and lets fans buy them directly from the social network . by the end of 2013 , we bet a lot more people will know about temple and her company .
what i found out about lolly wolly doodle was the company was founded in 2008 by a mother who started sewing clothes for her young girls as a hobby because she couldn’t find anything in stores that matched and were tasteful . she had leftover fabric , sewed a few extra pieces and sold them on ebay . the response was great and her sewing and selling continued .
as chairman and ceo of revolution , a washington , d . c . - based investment firm he co - founded in 2005 , steve case partners with visionary entrepreneurs to build significant , “built to last” businesses . revolution entities—including the revolution growth and revolution ventures funds—have jointly backed more than 30 companies , including zipcar , runkeeper , lolly wolly doodle , bigcommerce , and echo360 .
a mini doodle book for on - the - go doodling ! a chunky , pocket - sized doodle book for doodling fun , anytime , anywhere ! this on - the - go book has pages of photographic and illustrated doodle starts , plus over 100 decorative stickers to use . super dinky doodles includes creatively shaped die - cuts , which can be used to stencil shapes onto neighboring pages .
but then shana fisher , founder of high line venture partners in new york city , reached out . she had heard about lolly wolly doodle , and urged temple to stay the course .
on the first call , i told her , ' you ' re not selling ; we ' re going to do this together , '
fisher says . she was as impressed by temple ' s business instincts , she says , as she was with her clothing designs and social outreach . ultimately , her firm provided temple with an undisclosed amount of seed funding . in september 2010 , on the back of that investment , lolly wolly doodle moved into its first real production facility , an 8 , 000 - square - foot space , and hired its first in - house cutters and seamstresses .
entrepreneur brandi tysinger - temple , founder of the lexington , n . c . kids clothing company lolly wolly doodle that conducts business on facebook , admits she did not even have a business plan when she launched her business . but today , facebook recognizes her business as one of its largest retailers with a page touting almost 550 , 000 likes and 68 , 500 who are talking about it .
my kids have had their own sense of style since toddlerdom , so it takes a special occasion for them to deign to be dressed alike . being ultra - patriotic , jasper is especially fond of the 4th of july . july is his birth month , so he thinks of the whole month as reason to celebrate . lolly wolly doodle has some seriously awww - inducing outfits for the 4th :
scrappy : use everything you have , trust yourself , and press the reset button for success , the lolly / brandi temple .
called an internet pioneer by cbs , hln and businessweek . tysinger - temple offered remarks entitled
fearless entrepreneurship in a socially - connected world : community building . always improving .
at catawba college ' s 10th annual ceo lecture thursday , april 25 on campus . her company , lolly wolly doodle ( urltoken or urltoken ) , has gained international recognition for its innovative way of doing business using facebook .
1 . make one sample . every lolly product starts with a one - off item that ' s tested with a preview sale on facebook or on the lolly website before going into wider production . around 15 new product designs are tested in this way every day .
hickey , the coo , calls lolly wolly doodle a
fast - fashion
company , referring to the category of retailers , epitomized by the spanish chain zara , that constantly refresh their product lines according to trends and sell at low prices , with low margins . fast fashion is largely immune to the slow seasonal cycles that drive traditional fashion companies - - which inevitably have to rely on deep discounts to move unsold inventory - - but it requires nimble manufacturing that can take on small product runs and constantly adapt to demand signals . when companies rely on remote mega - factories , they have much less control .
it ' s no small coincidence that zara is not made in china ,
says forrester ' s mulpuru .
it ' s no coincidence that lolly wolly doodle is made in the u . s .
essentially , temple is doing a modified version of a flash sale , but with just - in - time retail elements . customers fan the lolly wolly doodle site , which puts daily sales alerts into the news feed . once a new item comes up , the buyer comments on it with the size , the monogram desired and an email . the first people to comment get the item and pay for it immediately .
for lolly wolly doodle , however , social commerce was not the extra , it was the only . founder brandi temple , a mother of four who started the company to make some extra money when her husband was getting laid off , needed facebook to get the word out . and the just - in - time clothing manufacturer still uses facebook — and its 584 , 000 facebook fans — as its principle marketing vehicle .
super dinky doodles by roger priddy 9780312516659 ( paperback , 2014 ) . doodle monster ' s dinky doodles , dinky doodles . roger priddy . priddy books . this on - the - go book has pages of photographic and illustrated doodle starts , plus over 100 decorative stickers to use .
a chunky , pocket - sized doodle book for doodling fun , anytime , anywhere this on - the - go book has pages of photographic and illustrated doodle starts , plus over 100 decorative stickers to use . super dinky doodles includes creatively shaped die - cuts , which can be used to stencil shapes onto neighboring pages .
most clothing brands , including those for kids , design in new york , manufacture in bangladesh , ship to america , and sell in the mall . lolly wolly doodle , however , designs in lexington , shares on facebook , takes orders via its website , manufactures in north carolina , and ships cute , funky , unique , and customizable designs of macy’s quality but target’s pricing to its customers in about a week , case said . today alone it posted about 10 designs to facebook .
a chunky , pocket - sized doodle book for doodling fun , anytime , anywhere ! this on - the - go book has pages of photographic and illustrated doodle starts , plus over 100 decorative stickers to use . super dinky doodles includes creatively shaped die - cuts , which can be used to stencil shapes onto neighboring pages .
lolly wolly doodle has its humble and sincere beginnings in 2009 when brandi temple , a lexington mom , decided to sell some of the homemade clothes , the kind she had made for her daughters . temple wanted to create age appropriate clothes for her kids and often had leftover cloth that she decided to make into dresses and sell . she posted pictures of the dresses on ebay and offered to customize them to the needs of the customers . before she knew it brandi temple had a business going .
steve case is one of america’s best - known and most accomplished entrepreneurs and philanthropists , and a pioneer in making the internet part of everyday life . as chairman and ceo of revolution , a washington , d . c . - based investment firm he co - founded in 2005 , steve partners with visionary entrepreneurs to build significant , ‘built to last’ businesses . revolution entities – including the revolution growth and revolution ventures funds – have jointly backed more than 30 companies , including zipcar , livingsocial , addthis , lolly wolly doodle , bigcommerce and echo360 .
4 . make orders . lolly makes only enough products to fill the orders from the preview sales . every product at this stage is made in - house in north carolina .
at lolly wolly doodle , our brand is built simply and squarely around family . to us , family means the center of meaning in our lives . family is the way we learn to help and care for each other and laugh while we ' re doing it . family is the place where we are supported and grow – where we learn our hardest lessons and share our greatest joys . we hope that our brand can be a great , positive touch point for the importance of family values and offer assurance , inspiration and togetherness for families everywhere .
5 . no overstock . because it ' s using just - in - time manufacturing and not making bets on demand , lolly has no excess inventory for its initial product runs .
if traditional garment manufacturing is a pretty straightforward assembly - line affair , the seamstresses at lolly work more like short - order cooks in a diner where the menu changes daily .
larger companies may not have caught on yet , but there are certainly lolly imitators . in early 2012 , a san francisco entrepreneur named chris bennett heard temple ' s story right around the time he was looking to start a new company . called soldsie , bennett ' s new technology platform helps other entrepreneurs start businesses based on the lolly wolly doodle model by handling all the order processing for them .
lolly was really the light bulb moment ,
for him he admits .
i read an old news story [ from a local paper in north carolina ] that said they had generated something like $ 2 million in revenue based on 30 , 000 fans , and it was just far more volume than i ' d seen anyone do with facebook .
today , soldsie has more than 1 , 000 mostly tiny client companies , but it processes over $ 1 million in transactions every month , and bennett says he ' ll announce partnerships with several
huge
brands this summer .
while temple advertises her designs on social networks and the company website , she doesn ' t actually keep any inventory of finished pieces . lolly wolly doodle uses just - in - time manufacturing , which means that a company makes only as many items as are sold . when a sale is made , the buyer has 72 hours to pay . when they do , artisans go to work cutting fabric , and the buyer receives the garment in two to four weeks . the online retailer enjoys substantial cost savings because it doesn ' t have to worry about being stuck with dead inventory if a garment doesn ' t sell .
over the past year or so , lolly wolly doodle has become the envy of the e - commerce establishment , and the story of this nice lady in lexington has become something of a viral legend . at a time when big brands are trying ( and mostly failing ) to harness social media to goose business , the story goes , an unheard - of startup out in the sticks has cracked the code on social commerce . behind that little piece of paper on the door , it turns out , is a company that says it does more sales on facebook than any other brand in the world . and outsiders seem to agree .
but temple isn ' t one to dabble .
anything i ' ve ever done , i go over the top ,
she says .
i can ' t just pick up a book and start reading it , because i ' ll stay up all night and keep reading .
despite her best efforts at being a full - time homemaker , she ' s also a born entrepreneur who had been trying to make and sell things to people since she was a little girl - - friendship bracelets , pages from her coloring books . now , as will ' s business dwindled , she started taking lolly wolly doodle seriously .
lolly wolly doodle brought in about $ 11 million in 2013 , and it has roughly doubled its revenue every year since its inception in 2009 . it expects revenue to double again this year . last june , revolution growth , a fund started by aol co - founder steve case , invested $ 20 million in the company , and ( of course ) aims to make it a multibillion - dollar brand . the size of case ' s investment - - and a look at how temple ' s business will probably evolve - - suggests that lolly has done more than solve the social - commerce conundrum . along the way , temple has created an innovative u . s . - based manufacturing process and supply chain that feed off the brand ' s social - media cues to maximize efficiency . that mechanism seems likely to be adaptable to any number of products and services . unlikely as it may seem , temple ' s company may just represent the beginning of the next e - commerce revolution .
temple tells this story in her bright , pastel - green office in one of the four buildings that now house the company . a 20 , 000 - square - foot former medical - equipment warehouse , the headquarters facility opened in early 2012 after the state of north carolina agreed to pay for half of the cost of buying and renovating it , to help boost job creation in the region . manufacturing and design happen here , and next door a smaller building houses the company ' s photo studio . across town sits an 80 , 000 - square - foot warehouse and shipping hub . with about 250 employees , lolly wolly doodle is now one of the largest employers in lexington . at the rate it ' s growing , it could soon be the largest .
a lot of jobs and businesses in manufacturing went overseas ,
case said .
what brandi and lolly are doing is bringing jobs back to the united states and creating jobs in places like lexington , which expects to hire 100 or more people .
but their business is a tiny fraction of our size ,
he says , and they make actual purchases frequently .
lolly has been able to do something that no big brand has been able to do , which is to convince people to actually buy on facebook .
temple ' s parents had never had much money and raised her to be thrifty (
i was born with a silver - plated spoon ,
as she puts it ) , so she quickly grew frustrated with the fabric left over after making her daughters ' dresses . she figured she could post her finished garments on ebay as samples and offer to make more , on demand , in a size range that would use up all her remnants . the idea worked , and within a few months she found that she couldn ' t keep up with demand , so she enlisted her family members and friends from church to help with cutting and sewing . she started to show her garments at junior league events and began to establish a small following for lolly wolly doodle . ( about that name : it ' s a nickname temple once gave her niece , a twist on the old children ' s song . )
2 . market sample i n preview sale . several times a day , lolly posts new designs on its facebook wall and website . on facebook , fans can order the sample in their children ' s sizes and add monograms and other details simply by commenting on the post and leaving their email address and product specifications .
temple had never run a business , aside from running a short - lived day spa she had opened in lexington a few years earlier . despite having built lolly from scratch , she had no idea how to place a value on the company .
i was like , ' if you ' re telling me this is not worth $ 1 million but maybe $ 5 million , that ' s interesting , '
temple said .
% virtual - pullquote - facebook is actively and successfully powering 60 percent of the company ' s sales % instead of being a mere cog in a branding strategy , social is used in ways many of the big brands have yet to master , in which facebook is actively and successfully powering 60 percent of the company ' s sales . the rest come through lolly ' s website . i expect we ' ll soon be learning of the brand ' s inevitable success on mom stronghold , pinterest .
what temple is really doing , says davis , is
reinventing apparel much as dell reinvented the pc industry . it ' s affordable custom [ manufacturing ] in real time with little inventory risk .
davis sees lolly ' s facebook commerce as an important tactic that kick - started the company , but it ' s just that : a tactic . the real innovation is using social media as the starting point for a new e - commerce model that ' s powered by a social feedback loop .
description : fans of anime and manga will enjoy this coloring book filled with 29 hand - drawn , original portraits of anime inspired girls that have fantasy , fairytale and mythology inspired themes . items from nature such as pretty flowers , butterfly , or sea shells and other aquatic motifs . kawaii animals are also part of the drawings here . intricate , tangle doodle designs are incorporated into the drawings in places such as the young ladies hair and clothing ; providing hours of coloring enjoyment . this anime coloring book is especially appealing to teens and pre - teens , but is suitable for all ages . . .
lolly , meanwhile , hopes to become a huge brand using the model . davis , of revolution growth , thinks the company has created a template that it can ultimately apply far beyond children ' s clothes .
kids ' apparel , age 0 to 8 , is a $ 10 billion market ,
he says .
so the first step is to become the leading company there . and the second step is . . . to add new brands on top of it that go into other segments .
that means men ' s and women ' s clothes , home goods , and beyond .
fisher laughed .
we wouldn ' t be having this conversation if i thought this company were worth $ 5 million .
if they could keep expanding lolly ' s community , it could become a $ 50 million or $ 100 million business , she explained ( let alone the much larger number revolution growth would love to see ) . fisher invested $ 100 , 000 in the young company , and a few months later helped temple line up a $ 1 . 4 million seed round of financing . temple moved the operation out of the garage into a 4 , 000 - square - foot former tire warehouse in lexington and started hiring .
one day , looking to scale her fledgling business , temple tried having a company in china that she had found through the website alibaba make a few dresses based on one of her patterns . when they came in , the dresses weren ' t perfect - - the smocked zebras looked more like cows , and the sewing wasn ' t up to her standards . wary of getting bad feedback on ebay , she posted the pieces on lolly ' s facebook page and asked people to comment and leave their email address if they wanted to buy them cheap ; she would just send them a paypal invoice . she had 153 facebook fans , mostly junior league contacts .
if traditional garment manufacturing is a pretty straightforward assembly - line affair , the seamstresses at lolly work more like short - order cooks in a diner where the menu changes daily . in one room , a dozen people cut fabric according to order tickets that flow through in real time - - 15 size - 2 aqua chevron charlotte dresses here , a single size - 6 salmon ruffle dress there . on the sewing floor , efficiency comes from how the orders are bundled ( not necessarily by garment or size but , because many items share attributes , by the type of sewing required ) and minimizing how many people or machines have to touch a garment . that information then informs the design process for new garments . a made - to - order dress now takes two weeks to land on a customer ' s doorstep ; temple hopes to shave that down to a week .
temple still marvels at how she has arrived at this point . she has
been blessed ,
she likes to say , and at one point i ask her how much her faith has been a part of lolly ' s success story .
it is the story ,
she says .
that moment i had the idea to put something on facebook . . . .
she chokes up and has to collect herself .
that idea didn ' t come from me . god had a purpose in reaching out to build this business . from our missions in africa to our moms in a jam
- - two of the company ' s recent philanthropic efforts - -
to the people we employ , it ' s not about me creating a business . it was about what we could all do together , the pay - it - forward mentality .
the cycle works like this : first , the company makes a sample product and puts it up on facebook or another social platform for sale ( the company is expanding to instagram and will leverage pinterest and other platforms soon ) . then it makes only the sizes that people order , so there ' s no overstock . the company compares sales of that product with past styles and decides if it ' s a winner . if it is , two things happen : one , lolly can mass - produce it and keep some of it on hand for sale on its own site , urltoken ( even those garments are customizable with monograms and other touches , so customers are always getting something unique ) . two , a winning design can become the basis for a new product
pod ,
an ever - expanding collection built on that template ; new iterations might be tweaked with different fabrics or necklines or ruffles , but there ' s a limited palette of tweaks for any given pod , keeping manufacturing complexity to a minimum .
ship times vary from product to product , please check individual products for their ship times .
at lwd we work together as a team and as a family , driven by a shared set of core values .
we are passionate about providing families across the country with beautiful , high - quality and affordable apparel and accessories . we believe every family deserves to look great , and we wake up every morning to help you do so on a realistic budget !
we believe deeply in the importance of american manufacturing and are proud to manufacture over 50 % of our items entirely in our lexington factory . even the items that we design and have manufactured from other factories , we embellish and personalize in the us . our goal is to create as many jobs as possible . meaningful , dignified jobs at all skill levels - producing economically competitive , high - quality products .
we are committed to giving back to the community , well beyond just creating jobs and providing affordable high - quality clothing and a positive brand presence in our customers ' lives . as our company grows , we want to help by directly contributing to families , children and communities – local communities , our customers ' communities , and even global communities .
our holiday - based giving campaigns whereby we provide checks to members of our extended customer and employee communities who cannot afford to make the holidays special for their children ( i . e . , can ' t afford to prepare a special holiday dinner , dress in holiday clothes , and buy presents ! ) . we call this the ' moms in a jam ' fund and we work directly with our facebook community to nominate and choose the many special recipients of these holiday stipends .
our donations to provide children in africa with clean water , clothing and supplies . we are so proud to have been able to build our first well in 2012 – and hope there are many more to come !
we have big dreams to become one of the most successful family - focused apparel companies in the us , and one of the largest employers in north carolina . but no matter what . . .
* 10 % off code 3kctht1dtzlb applies to urltoken orders only . one time use only . discount applied before tax and shipping charges . does not apply to past purchases . can not be combined with any other discounts .
our children ' s clothes are designed for an age - appropriate fit with room for growth , so there ' s no need to buy big ! in fact , we always suggest buying a child ' s current size with the exception of our combo - sized cotton / knit items .
height is a much better indicator for fit then age or weight since kids can grow at very different rates ! age is a good guide for sending gifts .
our cotton / knit items are combo - sized and a 2 / 3 will be closer to a standard size 3 . however , if placed in the dryer , our cotton - knit items will shrink up to a full size . while we suggest washing with like items in cold water and hanging to dry to retain quality and size , we know not all moms are alike ! so if you know you ' ll use the dryer , order up a size !
place a cloth tape measure horizontally around the fullest part of the chest , under the arms and across the lower shoulder blades .
place a cloth tape measure vertically from the top of the shoulder to the knee .
model is 47
tall and weighs 56 lbs . she is wearing a size 5 .
ask your parent to
okay
your account ! once they do , you ' ll be able to share your dresses , enter contests , and do all sorts of fun stuff .
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temple didn ' t plan on becoming a ceo .
really , i wanted to be a trophy wife ,
she says , laughing at her former self .
i wanted to support a great husband and look cute .
this strategy led her to marry and have a son in her 20s ( the marriage ended in divorce ) , then to move to orlando , where she got engaged again and had a daughter with fran papasedero , the coach of the orlando predators arena football team .
one night , on his way home from a team dinner , papasedero crashed his car and died , apparently as a result of driving drunk . temple moved back to lexington , where her family has lived for generations . within a few months , she met will temple , her current husband , and they combined their two families , brady bunch - style ( he had a son from a previous relationship ) . brandi and will had a daughter , and life settled into a nice groove , with her as a stay - at - home mom while he made a good living selling bulldozers and other heavy equipment for the construction business .
the company will worked for thrived during the housing boom of the mid - 2000s , but over the course of 2009 , the construction business stalled , and the couple watched will ' s earnings drop by half . brandi , meanwhile , had started sewing clothes for her two daughters , who were five years apart , much as her mom and grandmother had done for her . the clothes had a certain ruffled , matchy southern charm :
i wanted something that was cute for church that didn ' t cost an arm and a leg , and i wanted to be able to monogram it ,
she says .
i wanted the kids to look wholesome and look their age .
not the mini - sexpot styles offered by many major brands , in other words . she also refused to pay the $ 80 charged by specialty boutiques that did stock the right styles .
i walked away from the computer and came back in like 30 seconds , and all the dresses were gone !
she remembers . that afternoon , she tested a few other designs on facebook , offering to make them to order , just as she had been doing on ebay . she had never seen anyone sell anything this way ( no one had ) , and didn ' t really understand how facebook worked . she never used the social network , personally . but she sold more that first day on the site than she had in the previous month on ebay .
temple closed her ebay store a few weeks later , and over the next six months , she says , she slept two hours a night and made as many dresses as she could to keep up with the demand . she filled her garage with friends - and - family seamstresses . by day , they would sew dresses and boys ' rompers and post them on facebook and take orders . at night , they would send out invoices and ship product . everybody pitched in . will learned to monogram . brandi ' s dad would cook a family meal , and everybody would sit around the kitchen working late into the night .
late in 2010 , jcpenney opened the world ' s first facebook store from a major retailer - - a separate , shoppable tab on its facebook page - - and many other retailers followed suit . so - called f - commerce was hailed as a potential amazon killer in the press , but nothing happened . within a year , all those social stores started to quietly shut down .
it was like trying to sell stuff to people while they ' re hanging out with their friends at the bar ,
forrester online retail analyst sucharita mulpuru said at the time .