the label originally existed solely to distribute shelter and other krishna releases .

according to punk news , " the mid-to-late '90s saw a redoubling of the equal vision 's hardcore efforts with such signings as one king down and ten yard fight .

by the end of the '90s evr found itself with an impressive stable of hardcore and punk bands , having added bane , trial , converge and saves the day to its roster in the latter part of the decade . "

equal vision records

warner music group , atlantic records , warner bros . records , new york city , frank zappa
equal vision records ( evr ) is a record label based in albany , ny , specializing in representing hardcore and punk bands .
list of equal vision records artists , listed alphabetically with photos when available . this equal vision records roster includes both past and present artists . popular equal vision records bands and artists are all listed here with information such as what genre the bands fall under and what albums they ' re known for . if you ' re looking for any of these equal vision records band ' s full discographies then click on their name and you can find them here on ranker . the artists and bands on this list might be pop , rap , rock , electronic or any other genre , but what they all have in common is that they were signed by equal vision records .
in 2012 , equal vision partnered with max bemis of say anything to launch rory records , an imprint label with bands curated by bemis .
equal vision records is a record label based in albany , new york . the record label focuses in metal or punk - based rock genres . equal vision records was founded in the early 1990s by ray cappo . in july 2009 , equal vision records made a sub - label named
mantralogy .
this sub - label will feature bands that
deliver edgy , krishna - conscious music .
[ 1 ]
equal vision records is a record label based in albany , new york , which has a focus in metal or punk - based rock genres . equal vision records was founded in the early 1990s by ray cappo ( youth of today , shelter , better than a thousand ) .
if any musical artists are missing from this equal vision records artists list , you can add them at the bottom of the list . ( 92 items )
singer / guitarist luke granered spoke on the band’s signing to equal vision , saying , “we are so excited to be teaming up with equal vision records . from circa survive and coheed to bane and converge , this label has done releases for almost all of my favorite bands . ”
signing to equal vision used to just be a daydream for most of us . when we were growing up and still playing in previous bands , equal vision was putting out cds by incredible artists that we admire like
equal vision records p . o . box 38202 albany , ny 12203 - 8202 usa phone : 518 - 458 - 8250 fax : 518 - 458 - 1312 email : info @ urltoken
on june 19 , it was announced that equal vision records and casey crescenzo of the dear hunter would be forming a partnership . casey has been given his own imprint label : cave & canary goods .
equal vision records can now tack a lot like birds onto their ever - growing roster of incredible talent . the label announced today that they ' ve signed the experimental , post - hardcore outfit . in …
canadian pop - punk outfit coldfront has signed to equal vision records where they join a roster that includes say anything , saves the day , vinnie caruana , matt pryor , set it off , i the mighty and many more .
as the mid - nineties approached , equal vision dealt with the transition fairly well as it helped foster a new era of hardcore in the wake of putting out records by converge , one king down and bane , among others .
a lot like birds’ constant musical evolution and entrancing live shows , combined with their down - to - earth personalities , proved to be just the right fit for equal vision records , who signed the band in 2012 . “signing to equal vision used to just be a daydream for most of us , ” explains lockwood . “when we were growing up and still playing in previous bands , equal vision was putting out cds by incredible artists that we admire like bear vs shark , the fall of troy and circa survive . ”
brian marquis , former guitarist of boston hardcore outfit therefore i am and recent lighting strike survivor , has signed a deal with equal vision records ( currently home to the likes of we came as romans and glass cloud ) as a solo artist .
brian marquis is streaming a new song titled “from boston . ” the song appears on his upcoming debut full - length , blood & spirits . pre - orders are available on merchnow before the album is officially released on may 13 via equal vision records .
nashville , tn ' s better off have officially signed to equal vision records and will release a brand new seven - inch single , titled meth head , on october 27 . pre - orders will be on sale soon . in the meantime , you can check out the single ' s artwork below .
in an effort to become more environmentally friendly , equal vision records no longer accepts unsolicited physical demos . instead , please e - mail music @ urltoken with a link to where we can check out songs on the web . it’s much faster , cheaper , and easier for us to listen to music online . if we like your tunes , we’ll be in touch .
today a lot like birds shares a spot on the equal vision roster with the impressive likes of saves the day , say anything , matt pryor ( of the get up kids ) , eisley , i the mighty , and more .
and it’s safe to say equal vision has done just that by sticking to the ethical principles it has maintained since the beginning—all the more reason to consider the label one of the most important , cutting edge and relevant entities amidst the musical landscape .
“evr has put out so many of our favourite records and we’re really excited to be working with them , ” shares drummer michael kelly . “we’re the first canadian band on their roster since they put out the first couple of alexisonfire records way back when . tough act to follow but we’re grateful for the opportunity . ”
“i want the bands to have a good experience with equal vision , ” reddy enthuses . “whatever money there is to be made isn’t enough to cover up the impression if someone was wronged . having a good experience from both sides is the goal . ”
in a move that returns the labels to its roots , equal vision records has launched a new imprint , mantralogy . the imprint is a collaboration with film / music producers gaura vani and rasa acharya that promises a
edgy punk rock attitude and underground ethos with the ancient uplifting philosophies and culture of conscious living and music .
and connects to the label ' s history as an outlet for krishna - conscious musicians .
so , what’s the secret to equal vision’s success ? there are a multitude of theories , but the one factor that most familiar with the label continue to refer to is the tight - knit atmosphere that offers as much artistic trust as it does financial support .
“equal vision has grown in size , but i still think they do business with a hardcore / punk attitude , ” pete chilton of bane and avocado booking offers . “quite simply the label is run by people who love what they do and care about their bands . ”
equal vision records ( home to the likes of we came as romans and say anything ) have announced the signing of san diego , california’s capsize , who are premiering a music video for their new song “i’ll take the blame . ” the video was directed by tyler ross of being as an ocean , and the song is taken from been tearing myself apart , a new two - song release from the band ( available now on itunes . )
the band have plans to begin the writing process for their debut equal vision release , with hopes to enter the studio in early 2013 . they also plan to ring out 2012 with continued touring and will be announcing fall tour dates soon . congratulations to both band and label !
attila released its last two albums through artery recordings . we came as romans delivered four albums on equal vision records , and miss may i released all five of its previous albums on rise records . attila’s highest - charting album on the billboard 200 is 2013’s about that life at no . 22 , but 2014’s guilty pleasure logged the band’s best first - week sales of 18 , 000 ( no . 54 ) . we came as romans reached no . 8 on the chart with 2013’s tracing back roots with first - week sales of 26 , 000 . miss may i reached no . 21 with 2014’s the rise of the lion and hit its first - week sales peak of 12 , 000 with 2012’s at heart ( no . 32 ) .
arguably , however , one of the major turning points for equal vision came with the release of saves the day’s can’t slow down in 1998 , which although not an immediate success turned out to be the beginning of a new era for the label in which diversity became its mantra and soon led to its monolithic growth and success .
“i am extremely excited to be teaming up with equal vision records for my first solo full length . i feel confident that they know where i ' m coming from and are genuinely excited about where i ' m headed with my new music , ” says marquis . “having played music for a while now in different scenarios , one of the most important things to me now , is working with people who are just as passionate about what they do as i am about my music . it ' s that enthusiasm and foresight that make me proud to be a part of the evr family . ”
after successfully helping equal vision get off the ground , reddy bought the label from cappo in 1993 and ran it out of his apartment in new york city . staying motivated with a passion for music as their impetus , reddy and his wife – former 108 guitarist , kate reddy – stuffed envelopes and put out some of the most intriguing hardcore and post - hardcore / rock records of the early nineties–everything from shelter’s attaining the supreme and 108’s songs of separation to shift’s spacesuit . in the process the label started to expand from its krishna - core leanings into a place that fostered passionate music regardless of genre .
“the krishna - core movement was great and i definitely wouldn’t be sitting here right now if it didn’t happen , ” equal vision label manager dan sandshaw says . “eventually the movement ended , though , and the label had to expand into new genres of music in order to survive . the expansion in the early nineties was the foundation of what the label has become today . ”
now that equal vision is over 15 years old and has met with widespread acclaim , one would think that the label would simply rest on its laurels and become one of the many that have bought into the corporate atmosphere that has pervaded underground music the past several years . but as successful as reddy and co . have been , the label continues to thrive on the very passion that ignited it in the first place .
the real coup for equal vision , though , came by the way of its belief in the prog - rock meets emo stylings of coheed and cambria , a band that has since taken the entire country by storm , going on to sell over 500 , 000 copies of its sophomore release , in keeping secrets of silent earth : 3 , as well as becoming one of the hottest touring acts in all of rock music .
formed in 1991 by former youth of today and shelter vocalist ray cappo , equal vision was initially conceived as a home for cappo’s shelter albums as well as a variety of other krishna conscious influenced artists within the hardcore scene . due to the interest focused on krishna consciousness in hardcore at the time , the self - funded label soon found it difficult to keep up with reprints , orders for tulasi beads and fan correspondence . also , as shelter toured and recorded , cappo found himself busier with a bevy of projects , so it wasn’t long before he decided that equal vision would best be served under the reigns of someone who had the ability to devote 100 percent of his or her time to the label . in turn , cappo immediately thought of one person who would be a perfect fit to manage the day - to - day aspects of operations in an efficient manner—namely , his longtime friend , former youth of today roadie and krishna conscious devotee , steve reddy .
independent hardcore / punk label founded in the early 1990 ' s by ray cappo solely to distribute releases from his band , shelter . in 1992 the label was sold to former youth of today roadie , former revelation employee and equal vision label manager steve reddy and began releasing music from a variety of other bands . throughout the 90 ' s the label saw releases from a number of hardcore / punk bands including one king down , ten yard fight , saves the day , converge , boysetsfire , and many others .
new label sharptone records , co - founded by shawn keith and nuclear blast ceo markus staiger , officially opens shop friday ( june 24 ) , billboard can exclusively report . the los angeles - based outfit , which will focus on different subgenres within rock music , will have satellite offices located in australia , germany and the united kingdom .
soon enough , word spread that equal vision was developing one of the most supportive environments in which an underground artist could work , as some of the most popular hardcore , rock and pop artists of recent years have taken note . as the 21 st century appeared on the horizon , reddy partnered with red distribution , put out increasingly unique bands ranging from progressive punk rock stalwarts such as black cross and bear vs . shark , pop / rock troupes like armor for sleep and the rocking horse winner and avant - garde fire - starters like the sound of animals fighting and the snake the cross the crown .
“equal vision was a comfortable fit for saves the day because they supported us through our early musical growth , ” saves the day front man chris conley states . “to his credit , steve was able to see the merit in the music , and he never stepped in to advise against our progression . i can’t stress how important this was for us as a band , and how rare it is within the industry to find a label executive who encourages risk taking . fortunately , because steve encouraged our growth , we were able to establish a trend of transformation which would serve us well through the grind of the years . ”
“equal vision’s success may have more to do with the spiritual life within steve and kate , which breeds an environment of trust , respect and reverence , ” conley affirms . “i was just a little boy when steve and kate took our band into their family . we felt protected and appreciated . more importantly , steve related to us more as human beings than tools of the marketing trade . within this industry , so much emphasis is placed on the bottom line , the dollar sign . steve and kate are there for you as fellow human beings first . this helped us to believe in ourselves and carry on in the face of much early criticism . ”
attila vocalist chris “fronz” fronzak says , “we are really excited to announce that we have officially signed to sharptone ! we are at an amazing point in our career , and we know that these guys have the power that we need to take things to the next level . we’re ready to dominate the planet with our brand - new album . sharptone is a label that shares our enthusiasm and understands who we are and what our vision is . so let’s f - - - ing crush the world and spread party metal to the masses ! ”
“we could not be more excited to finally release new music and continue to grow as a band . we spent last december on the road to and from the studio , where we worked with brian hood at 456 recordings in nashville , tn on the new tracks . we ' re super happy with the outcome of our time there . right when we got home we shot a video with our best friend tyler ross , from being as an ocean . we ' re already really deep in the writing process for our full - length and are anxious to get back in the studio , ” shares capsize vocalist daniel wand . “the new songs are the perfect transition into a new chapter of the band that we have been working towards for a really long time . ”
check out the video for “i ' ll take the blame” below , and let us know what you think .
cover queen adore delano is shaking things up in our first ever pride edition with her punk - rock , filter - free attitude ; state champs take us down memory lane ( and it’s adorable ) ; against the current reveal the trouble with people ; korn’s jonathan davis gets psychedelic on his first solo album ; tobi of trash boat offers support to nonconforming sexuality . snag our revolutionary pride issue now !
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marquis will release his debut solo full - length album , blood & spirits , on may 13 , following his trek on the uk acoustic basement tour with geoff ricky and koji . the new album was recorded in los angeles , ca with producer doug grean ( tim mcgraw , stone temple pilots ) . you can check out the full tracklisting for the album below .
the singer was recently announced for the 2014 vans warped tour , where he will be playing the acoustic basement stage .
blood & spirits tracklisting : 1 . drink you up 2 . paralysis by analysis 3 . i ' m still chasing you 4 . burn the bridge , swim the river 5 . highways and heartache 6 . hem & haw 7 . from boston 8 . young and dumb 9 . never disappear 10 . breathing in ghosts
bishop briggs reflects on her love for panic ! , scene phase , and avril lavigne idol . . .
to date , the band has released three eps – some things never change ( 2014 ) , their self - titled debut ( 2013 ) , and their evr debut is this where they found you ? ( 2016 ) . coldfront is comprised of [ … ]
to date , the band has released three eps – some things never change ( 2014 ) , their self - titled debut ( 2013 ) , and their evr debut is this where they found you ? ( 2016 ) . coldfront is comprised of thomas stewart ( vocals ) , christopher casarin ( guitar , vocals ) , jared cipak ( guitar ) , michael kelly ( drums ) and erikson melton ( bass ) .
coldfront played their first show ever at the toronto date of 2013 vans warped tour in 2013 and have since gone on to share stages with the likes of knuckle puck , such gold , and like pacific and perform at festivals such as koi fest alongside silverstein , every time i die , counterparts and more .
“the song pays tribute to the city i love and where i spent my formative years growing up and playing music . the colorful stereotypes of bostonians i experienced while touring the world the past 15 years and now living away from boston made me realize that people generally think of bostonians as they are portrayed in the media . so i decided to write a song celebrating those stereotypes with just a little punch of new england sarcasm , ” explains marquis .
marquis has a variety of tour dates in the uk and north america through the end of the summer . tickets are on sale now . the dates are as follows :
additionally , better off are set to serve as support for a handful of dates on both new found glory and real friends ' upcoming fall headlining tours . you can check out a full list of where they will be heading below , as well .
“after the last youth of today tour , ray moved to india for a while and i lived in a krishna temple , ” reddy recalls . “i wanted to get married , and i was going to have to find a way to make a living for myself . in the meantime , ray started shelter and while they were making their second record , they came up with the idea of having me run the label so they could focus on the band , and that’s pretty much how i got involved . ”
“my original idea was that we would roll like dischord in terms of sticking to our guns , ” reddy says . “we’re krishna’s—so what ? we’re going to roll into shows and start chanting and passing out food and that’s that . but then i lost my fugazi when shelter signed to roadrunner , so we had to take a different approach as there weren’t all that many krishna bands in existence . if we wanted to survive we had to try something different . i ended up meeting josh louka from shift and really liked his band and convinced him to allow us to put out his record . they joined up with us and that record got the ball rolling in terms of putting out non - krishna bands . ”
“when i first started working for evr in 1998 , the first saves the day album had been released a couple months earlier to mixed reviews , ” sandshaw reminisces . “since then the label has expanded out of the hardcore scene and across every musical genre . the diversity of the label is the key to its growth . any label that works within one specific genre is setting itself up to be pigeon holed . ”
“i never had a plan to have the label go this long and get this big , ” reddy admits . “i owe it to the people who care about the label as much as i do—the employees here and the bands that put their lives on hold and take a chance to pursue their craft . ”
“we’ve never chased chart positions or awards , ” sandshaw concludes . “overall , our goal is to serve the bands and impact people—it’s as simple as that . ”
send a sample of your work to publicity @ urltoken and let us know what publication you’re with . if it’s in regards to a show , include the date / city / venue . if you are with a radio station , email radio @ urltoken instead . thanks for your interest in covering our bands !
i have a problem with an order i made from your store . who should i contact ?
our webstore is run by merchnow and their customer service department will be able to assist you with any order concerns . you can contact them here . if you have a question / concern regarding a cd or vinyl record that was purchased another way ( at a show , as part of a ticket bundle , etc . ) please contact production @ urltoken and we’ll do our best to help !
we love talking about music , but unfortunately we can’t respond or give tips to every band that sends in a submission… there just aren’t enough hours in the day , and we need to devote our time to our current artists . instead , spend your time writing the best music you can . travel , tour , flyer , and build your band on your own . the harder you work , the more likely we are to notice .
we offer unpaid internships to anyone with a good work ethic and a passion to learn about the music industry . we prefer to work with students pursuing a college degree , but more importantly we’re people with a strong level of commitment to our program and our company . if interested , please send a resume to interns @ urltoken .
no . we’re an independent record label entirely owned and operated with no outside financial support . we are however distributed by red , which is a subsidiary of sony music . red also distributes many other independent labels like artery , arts & crafts , doghouse , fearless , razor and tie , tooth and nail , victory , and more .
* save some trees ! don ' t mail physical demos . instead please e - mail links to stream your music ( no downloads ) , with a biography to music @ urltoken
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we need to talk
is from waterparks ' sophomore album , entertainment , out now ! buy it here : urltoken . . . follow waterparks : urltoken urltoken urltoken urltoken . . . lyrics : your mama likes me and she doesn ' t like anyone . your dumb , drunk friends don ' t care for me , yeah , and i always told you so . i wish you didn ' t tell me i was special now it ' s far too hard to see through . ' cause you shine brighter than morning at least i thought you did . i really thought you were my four leaf clover . i know i ' m lonely but i won ' t come over . i really thought you were my four leaf clover . i really thought that i was lucky fuck me . i ' m apathetic from this year long deficit . you don ' t like drama , so why you wanna live on top of it ? i ' m sorry i don ' t hack your phone like he did and when you need space to breathe , i leave it . but who needs space from across the country ? i ' m accustomed to feel like nothing fuck me . this line ' s here to make you think of burbank and all our first firsts that we lived in la . i carried you down the stairs every day . this line ' s here to say fuck the 100 . now out of state plates make me think of something . this line ' s here to make you think of your nose twitch the one i always loved but you were so self - conscious . i ' m haunted . credits : directed by erik rojas cinematography by scott siracusano produced by mike lev and ricky rosario art direction by skye prey edited by erik rojas colored by erik rojas show less
we need to talk
is from waterparks ' sophomore album , entertainment , out now ! buy it here : urltoken follow waterparks : urltoken http : / / inst . . .
mental knife
is from hail the sun ' s upcoming album mental knife , coming out 9 . 28 . 18 . pre - order now at urltoken follow : urltoken urltoken . . .
suffocating syndrome
is from hail the sun ' s upcoming album mental knife , coming out 9 . 28 . 18 . pre - order now at urltoken follow : urltoken http : / / twitter . . .
tunguska
is from hopesfall ' s upcoming album , arbiter , in stores july 13 , 2018 . pre - order at urltoken follow : urltoken urltoken . . .
infinity beach
is from night verses album from the gallery of sleep , out now . buy or stream at : urltoken follow : urltoken urltoken . . .
official video for polyphia ' s newest single g . o . a . t . director - jake woodbridge urltoken urltoken guitar and bass tabs : urltoken subscribe . . .
phoenix iv : levitation
is from night verses album from the gallery of sleep , out now . buy or stream at : urltoken follow : urltoken urltoken . . .
a song for the birds
( acoustic version ) is from the album i ' m only dreaming . . . of days long past by eisley . pre - order at urltoken the album features acoustic interpr . . .
infinity & gloom
is from gatherers ' album , we are alive beyond repair . buy or stream now at urltoken upcoming tour dates : 5 / 25 – cleveland , oh @ coda 5 / 26 – howell , mi @ . . .
every pain in monochrome
is from gatherers ' album , we are alive beyond repair , out june 1 , 2018 . buy or stream now at urltoken follow : facebook : urltoken . . .
the floorboards are breathing
is from gatherers ' album , we are alive beyond repair . buy or stream now at urltoken upcoming tour dates : 5 / 25 – cleveland , oh @ coda 5 / 26 – . . .
welcome to the family , the end of the ocean ! incredible instrumental post - rock from columbus , oh . follow : facebook - urltoken twitter - urltoken . . .
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alternative indie label based in albany , ny . home to @ waterparks , @ sleeponitband , @ ithemighty , @ savestheday & more !
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houston ! we play our last set at the last @ vanswarpedtour today at 4pm on the @ monsterenergy mutant white lightning stage . come help us say goodbye to a festival that has become an integral part of this music community for almost 25 years . : @ acidflowers urltoken
happy friday from your boys . we start warped tour on tuesday in nashville . can ' t wait to see you all . urltoken
is now available early at hot topic . go get it . it’s now online too if you don’t live near a store . i’m v excited this is officially out . damn . thank you .
released a song called g . o . a . t . that is truly the g . o . a . t .
' s new album ' mental knife ' . listen to the title track now
next week the @ sleeponitband fam join @ vanswarpedtour . make sure to catch them on the @ owlyapp stage ! urltoken
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london - based label . although lightning operated their own independent distribution , some of the label ' s releases ( certainly those lig - prefixed ) were distributed by wea .
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i ' m only dreaming . . . of days long past cl . . .
founded in 1990 by ray cappo , , evr was originally created to distribute shelter and other krishna releases .
notable current artists include the dear hunter , hrvrd , say anything , i the mighty , eisley and night verses .
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sacramento rockers a lot like birds are thrilled to announce that they will be hitting the road for a series of headline shows this fall . the dates include stops in salt lake city , denver , and detroit , prior to a full us tour supporting emarosa and jule vera which starts on september 23rd in pittsburgh . following the tour , a lot like birds will be stopping in kansas city , roswell , and las vegas for additional headline dates . for a full list of upcoming dates or to purchase tickets , please see below or visit : urltoken .
onto their ever - growing roster of incredible talent . the label announced today that they ' ve signed the experimental , post - hardcore outfit . in a press release , the label noted that the band ' s
constant musical evolution and entrancing live shows , combined with their down - to - earth personalities , proved to be just the right fit
for them . of the new union , vocalist
we are all very happy about it . . . there honestly couldn ' t be a better home for us and what we want to do ,
he stated .
it means the world to be on evr and we can ' t wait to see what comes of it .
we regret to inform you that urltoken is shutting down in its current form . if you were storing music here , you will have until july 31st , 2018 to download it . thanks for all your support and we look forward to sharing with you the new urltoken in the coming months .
the label , which is also introducing three new acts , was co - founded by nuclear blast ceo markus staiger & shawn keith .
“developing this label has been very exciting for me , ” says keith , who has a decade of record - label and management experience . “the opportunity to partner and cultivate new and established artists working toward broadening their global potential is thrilling . sharptone will continue to diversify and evolve as a brand for music fans to truly identify with . we are not just another record label . we are a new - music company , allowing artists to be as creative and passionate as they choose to be . ”
so far , sharptone has announced six acts on its roster , including partycore band attila and metalcore groups we came as romans and miss may i . attila and we came as romans will drop new albums in 2016 , and miss may i is readying one for 2017 .
sharptone is also introducing pop rockers don broco , metal band loathe and pop / punk group world war me . the former two bands are from the united kingdom while the latter is from chicago . don broco’s album automatic is being released in north america , and loathe will deliver prepare consume proceed on july 8 . word war me ' s new single
war zone
arrives friday , and its debut album on sharptone is due in the fall .
the online extension of billboard magazine , urltoken is the essential online destination for the music business .
mantralogy ' s first artist , gaura vani , blends western instrumentation , rhythms and harmonies with traditional chants and melodies , citing influences like beck , bjork and peter gabriel . he and his band , as kindred spirits , often perform in traditional venues like yoga studios and temples , as well as more mainstream spaces like npr , cbs , lollapalooza , burning man , and countless grassroots get - togethers on every continent .
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releases . in 1992 , label manager steve reddy bought evr from cappo . the focus was expanded and a wider variety of bands were brought on board . according to
in july 2009 evr created a sub - label named mantralogy . this sub - label will feature bands that
deliver edgy ,
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of reality , waking people up from the mass blindness that leads to . . . . . . _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ neo , between worlds : my own small
, inspired by one of neo ' s sermons . by kee ( maryland , usa ) _ _ _ _ _ _ _ _ _ . . . . . . y little of and tries to keep out of the line of discussion ) , the guiding
sent from the old world that plague him many a day and night , and . . . . . . they are or aren’t , really - - everyone’s perceptions should be treated as
valid to them , and not dismissed because
that’s not possible
or
. . . . . . ool of thought that states that every ant , every spider , every frog , are
to or better than humans
, etc . , etc . i’m talking about something on . . . . . . theory of perception
: the concept that
the truth remains where all roads
zero
. where all things cancel out .
the truths that truly matter wi . . . . . . every method society uses to define and identify the individual - - credit
, bank accounts , identification databases , debts and histories and
. . .
the devil‘s legacy - to earth mortals . being the key note to black arts ! ! witchcraft , devination , omens , forewarnings , apparitions , sorcery , daemonology , dreams , predictions ,
, and compacts with the devil ! ! with the most authentic hist . . . . . . of both these stands upon a level , and that god and the devil seems to have an
share in our faith , so the evidence of their existence seems to . . . . . . overed after the same manner of demonstration . nay , in some respects , it is
criminal to deny the reality of them both , only with this di . . . . . . ts with the devil . the power of these witches as we find in their earliest
originated in their intercourse with ―familiar spirits , ‖ inv . . . . . . y of human life to the spoiling of milk . the names and forms of their imps were
fantastic . rebecca jones , a witch from st . osythe‘s , said th . . . . . . frame of life , and restoring the spirits of long lost youth . ‖ the author who
this curious and wonderful discovery , remarks , ―if after the . . . . . . ad been the victim of some chemical illusion , again went to sleep , but the same
presented itself a second time , addressing him with the same . . . . . . or a meal , but actually prepared a dinner with her eyes closed . ‖ prevoyant
of john knox . john knox , the great scottish reformer , wh . . .
of fact . but our author had had exceptional op - portunities to obse . . . . . . and others . ] 7 . a . h . japp . de quincey memorials . being letters and other
, here first published . with communications from coleridge , the word . . . . . . enacted by posting - houses for their own benefit , and upon other bye - laws ,
stern , enacted by the inside passengers for the illustration of the . . . . . . on , or upon conscious power that haughtily dispensed with that sanc - tion ,
it spoke from a potential station ; and the agent , in each particula . . . . . . : even the shadow of the pyramids grows less . and often the restoration in
of fanny and the bath road makes me too pathetically sensible of tha . . . . . . animals—grif - fins , dragons , basilisks , sphinxes—till at length the whole
of fighting images crowds into one towering armorial shield , a vast . . . . . . ecret frailty of human nature—reveals its deep - seated falsehood to itself—
its abysmal treachery . perhaps not one of us escapes that dream ; pe . . .
opportunity university . contents on the knocking at the gate , in mac . . . . . . victory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 the
, can furnish him with no reason why a line which is known and can be . . . . . . els rat - tling away from the scene , and making known that the tran - sitory
was dissolved , he will be aware that at no mo - ment was his sense of . . . . . . s ; yet , still i am of opinion that the best artist in this century was not
to the best in that which followed . for instance , however praiseworth . . . . . . ke me ; it was not i that did it . i have not the vanity to think 27 myself
to any such achievement ; be assured that you greatly overrate my poor . . . . . . and a noon - day prosperity , both personal and public , that rang through the
of his people , and became a byeword amongst his posterity for a tho . . . . . . ; the angel of meditation on the right hand , that must cleanse these lying
with fire , even as of old the drap - eries of asbestos were cleansed . . . . . . ailty of human nature—reveals its deep - seated pariah falsehood to it - self—
its abysmal treachery . perhaps not one of us es - capes that dream ; . . .
opportunity university . 3 h g wells the soul of a bishop by h . g . we . . . . . . stating the church’s attitude with a new and convinc - ing vigour . he had a
of the great aisle strangely full and alive and astir . the organ not . . . . . . rather far in the direction of the woman suffrage people ; he had advocated
of standard in all sorts of matters , and the memory of these utter . . . . . . w , thanks to the green tea , to be interspersed with theological dreams and
of an extrava - gant vividness . he would see frazer’s sacrificial ki . . . . . . cower before a gigantic and threatening heaven . these green - tea dreams and
were not so much phases of sleep as an intensification and vivid fu . . . . . . r hand here are our masses out of hand and hostile , our industrial leaders
hostile ; there is a failure to grip , and that fail - ure to grip is . . . . . . ut if your brain is tired and weak , then so soon as you lose faith in your
, your mind is glad to let them go . when you see these lost identity . . .
copyright © world library foundation . all rights reserved . ebooks from world library are sponsored by the world library foundation , a 501c ( 4 ) member ' s support non - profit organization , and is not affiliated with any governmental agency or department .
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mekanism is a san francisco-based creative agency that specializes in the development and production of marketing campaigns , commercials and branded entertainment for multinational companies .

mekanism focuses its work on " storytelling for emerging media " , a line the company has trademarked .

the agency added a new york city office in 2008 .

mekanism

mekanism also promoted melissa hill to head of brand management , east ; anna boyarsky to head of brand management , west ; david horowitz to executive creative director at mekanism new york ; rick thornhill to managing director of mekanism chicago and caroline moncure to director of brand development at mekanism chicago .
the official community wiki that anyone can edit , dedicated to the mekanism mod .
project ozone 2 kappa mode - ep . 22 - growth chamber & mekanism - youtube
mekanism in new york compiled the 120 , 000 submissions and created the final spot .
glassdoor gives you an inside look at what it ' s like to work at mekanism inc , including salaries , reviews , office photos , and more . this is the mekanism inc company profile . all content is posted anonymously by employees working at mekanism inc .
glad to see more posts on mekanism . i really hope ftb would pick it up .
mekanism is getting more aggressive on the expansion front , and is now opening a chicago office .
it ' s a known issue with mekanism and will get fixed soon , thanks anyway for reporting .
jason harris is the president and ceo of mekanism , a creative agency in san francisco and new york .
creative agency mekanism developed , produced , and promoted the
hovercat
video in collaboration with aspca and nightline .
mekanism is an award - winning full service creative agency with offices in san francisco , new york , chicago , and seattle . mekanism works closely with the world’s best brands to create shareable and provocative campaigns that engage audiences .
5 . mekanism’s problem  mekanism has grown tremendously from 2007 to 2010 .  yet , in 2010 despite an increase in profits , the firm only grew 10 % in billing with fewer new clients signing on .  clients requesting other complimentary services to viral marketing .  converting mekanism from a specialized production shop to a full service ad agency .
nearly two decades after its last creative review , alaska airlines has chosen mekanism as its new creative agency of record .
mekanism - 1 . 12 . 2 - 9 . 4 . 7 . 342 the smelting is broken a do nothing .
mekanism has been called the
model agency for the social web .
how do you approach making highly shareable content ?
mekanism is an award - winning full service creative agency with offices in san francisco , new york , chicago , and seattle .
teixeira , thales s .
mekanism : engineering viral marketing .
harvard business school teaching note 513 - 043 , august 2012 .
mekanism works closely with the world’s best brands to create shareable and provocative campaigns that engage audiences . mekanism has been named to ad age ' s “agency a list , ” creativity ' s “the creative 50 , ” effie’s “most effective independent agencies , ” and they have been profiled by the new york times , fast company and abc’s “nightline . ” mekanism’s campaigns have been covered and studied by harvard business school .
its viral ad work runs from lowbrow to esoteric to downright scary — and that’s all part of the plan . the machine behind mekanism .
the campaign is created by an agency named mekanism , which like method is based in san francisco . mekanism has recently been named agency of record for method , which in the past has worked with agencies like crispin porter & bogusky , tbwa / chiat / day and droga5 .
another is its roots as a production company , he adds , which leads him to refer to mekanism as “the pixar of agencies . ”
mekanism is a minecraft add - on featuring high - tech machinery that can be used to create powerful tools , armor , and weapons .
mekanism creates advertising at the intersection of technology , design , culture and brand stories . we help brands build loyalty , authenticity and love .
o help grow the mekanism’s client arsenal by working on new business development , and assisting in prospecting , contacting and pitching new business opportunities .
posted by : carlee vellinga last may , fast company challenged digital marketing firm mekanism to an online viral project to promote its brand . mekanism worked with fast company to initiate the influence project . this venture , which aimed to find the most influential people on the web , …
“it’s exciting times at mekanism . because of the strong growth we’re experiencing , it’s more important than ever to have the processes and structures needed to ensure a great creative experience for our clients , ” mekanism president and ceo jason harris said in a statement . “mike has always been an integral part of the mekanism family and with him at the helm of operations—we’re setup for continued success and more importantly - excellent work . ”
industry observers and executives involved with the campaign say mekanism’s efforts to increase brisk’s social media presence and sales have been successful . according to ian kovalik , a creative director of mekanism , the number of brisk’s facebook fans has jumped to 950 , 000 from 10 , 000 in late 2010 .
method “is a little bit of a legend in san francisco , ” says tommy means , partner , founder and executive creative director at mekanism .
o develop industry analyses and thinking across innovative platforms , agency models and client needs to keep mekanism on the leading edge of the agency world .
i applied through an employee referral . the process took 2 weeks . i interviewed at mekanism inc ( san francisco , ca ) in september 2016 .
sarah dileo arrives as executive producer for mekanism’s sister studios , following stints as executive producer , integrated production at tool and head of production at wondros .
mekanism attributed the leadership expansion to a series of recent account wins , including talenti , peloton , blink health and the wine group’s cupcake and chloe wines .
agency brief : an updated way to call out sexism ; wongdoody gets acquired this week ' s agency news from wongdoody , mekanism and dentsu aegis network .
mekanism’s ceo jason harris talks about how his agency’s pepsi ad capitalized on a plum super bowl slot with the help of fans and a lady named beyonce .
but mekanism’s “plus” is more than an ability to churn out quirky videos . the company deploys a double whammy of demographically targeted content and a machiavellian “syndication” strategy .
mekanism ' s first campaign for alaska airlines should launch in the spring , and the agency is currently looking to hire an executive to run its seattle location .
mekanism started working with method “on a project basis about a year ago , ” mr . means says , “and we formalized our relationship about three months ago . ”
if i use the electrolytic seperator with energy upgrades it dont decrease the energy usage . mekanism version 1 . 12 . 2 - 9 . 4 . 10 . 345
3 . mekanism , is a digital / social media production company , for development of viral marketing campaigns . mekanism focuses its work on story - telling through emerging media platforms we have enjoyed a 68 % annual growth in billings . we engineer virality , and we create an online campaign and make it go viral who are we ?
in july , fast company launched a social media experiment called the influence project , almost on a whim . the endeavor stemmed from a profile that the magazine ran on
creative company
mekanism . in the article , mekanism ' s president jason harris says his company can
engineer virality ,
and fast company decided to test out the theory .
spending time with the partners from mekanism can be perplexing . i wake up after a night out in san francisco with the crew to find the following scrawled in my notebook :
san francisco based creative agency mekanism announced today that it would acquire epic signal , a social - video startup that specializes in creating branded campaigns with social media and video influencers .
to raise the film’s profile online , mekanism both targeted a group of 50 social media influencers as well as released a series of short “real ape” videos they hoped would go viral . the former campaign began back in june , when mekanism reached out to selected youtube stars and movie - bloggers to help them build buzz — especially among millenial - age males .
hi , i have connected it to me controller and the same thing so theres deffo a compatibility issue with this energy acceptor and so far mekanism . its going to be hard for me to test as the things i use it for are built around a mass off mekanism cables connected to a tesseract connected to a big reactor . ill try and report back
mekanism is an independent tech mod that brings low , mid , and high tier machinery to minecraft . the mod doesn’t have an actual goal , and you’ll understand this when you see all the random content mekanism contains , from jetpacks to balloons . however , i can assure you that you’ll notice all the content blend together as you get to know the mod better !
the new campaign is the brainchild of mekanism , the san francisco - based agency pepsico hired in 2010 that revived brisk’s clay - animated commercials from the mid - 1990s . the original spots parodied figures like frank sinatra and babe ruth , while the new mekanism brisk ads have featured eminem — in a super bowl xlv commercial — as well as danny trejo and ozzy osbourne .
mekanism is an award - winning , full - service creative agency . it sprinkles its love of storytelling across integrated advertising , branded entertainment and social media programs to build measurable brand loyalty , inspire consumer engagement and drive sales . mekanism combines breakthrough creative and strategy with in - house production and innovative distribution models to build campaigns that find and connect with audiences in new ways .
mekanism has been named to ad age ' s
2017 best places to work
, ad age ' s “agency a - list , ” creativity ' s “the creative 50 , ” effie’s “most effective independent agencies , ” and they have been profiled by the new york times , fast company and abc’s “nightline . ” mekanism’s campaigns have been covered and studied by harvard business school .
one point in mekanism’s favor , says eric ryan , who cofounded method with adam lowry , is that it is “a bike ride away” from the method headquarters rather than “a plane ride away . ”
while the rhetoric of the influence project rides the fine line between std awareness and the documentation of the
icing
meme (
spread your influence ,
see who you ' ve influenced ,
etc . ) , a closer look at the background and concept info , gleaned from the mekanism proposal deck and a may 2010 fast company article on mekanism , hints at something more manipulative .
mekanism is an independent tech mod that brings low , mid , and high tier machinery to minecraft . the mod doesn ' t have an actual goal , and you ' ll understand this when you see all the random content mekanism contains , from jetpacks to balloons . however , i can assure you that you ' ll notice all the content blend together as you get to know the mod better !
i would like to request for the recipes for thermal expansion items to allow mekanism alternatives . examples : that i found and would suggest . ( thermal : mekanism ) energy cells : energy cubes machine frame : steel casing redstone reception coil : enriched alloy redstone flux capacitor : energy tablet and maybe some for your custom items ( technomancy : alternative ) blood coil : blood alloy enchanted coil : enchanted alloy
mekanism has a habit of becoming part of the community and culture , helping them not only fit in but also endear themselves to the community and help build within the culture while building their own business .
mekanism’s machine has gotten so good it apparently can even take a random comment and make it go viral . mekanism lead writer andre ricciardi recalls a client presentation last summer where he was insisting on the importance of having a sticky url for a new consumer product . “and this is true for any site , ” he told the room . “it doesn’t matter if it’s urltoken or urltoken . the name has to be memorable . ”
the campaign , which carries the theme “love to give , ” has a budget estimated at $ 15 million to $ 18 million . it is being created by mekanism in san francisco , which specializes in digital work .
mekanism evp and managing director mike zlatoper added ,
it ' s an honor and a huge responsibility to help a brand with such strong identity and soul to tell it ' s story in a new and interesting way .
“the thing that sets them apart is syndication , ” says doner’s strasberg . “they’ve built those relationships an ad agency can’t necessarily build because for the most part people hate advertisers . as advertisers , we need help . it’s amazing what they can do for the dollar and what they can do as partners . ” strasberg had hired mekanism to double del taco’s 20 , 000 facebook fans ; mekanism did it in two weeks ( a month later the number hit 67 , 000 ) . mekanism even used 30 - second edits of its web videos as actual tv commercials , inverting the old model , cutting production costs by 50 % , and making the web the wellspring of the entire multiplatform campaign .
at the close of our first meeting , i ask means and harris , “what is it about mekanism that makes it different ? and the answer shouldn’t be viral marketing , because this magazine has been writing about that since 1996 . ”
mekanism , san francisco art director may 2012 - april 2015 clients : nordstrom rack , cytosport muscle milk , method , art . com , brisk ice tea , puris & partners print , interactive , integrated , branding , new business pitches
austin’s show runs four times a week , reaching 50 , 000 people per webcast . “with the internet , you get a level of focus you don’t get in traditional media , ” says jay kenny , microsoft’s lifestyle marketing manager , who worked with mekanism on the demetri martin campaign . “one of the things mekanism does incredibly well is understand who they’re trying to reach and how to reach them . you are actually speaking to the audience you are trying to connect with . ”
but it ' s mekanism ' s work rather than the band that amasses the cult following . partners tommy means , founder and creative director ; pete caban , ceo - head of digital ; ian kovalic , creative director ; and mr . harris are the four - corners of mekanism , a san francisco - based agency that ' s evolved from digital - production shop to a creative shop that makes content that millions of people on the internet read , watch and share .
client : mekanism . full service advertising agency in sf . redesigned their reception area , lounge areas , and several meeting rooms in a mid - century , vintage look . worked with on - staff art directors to complete themed conference rooms .
we ' re more like the ramones ; we ' re not as talented as the beatles ,
said jason harris , president - executive producer at mekanism . clockwise from top : tommy means , jason harris , ian kovalik , pete caban
rising to the bait , i propose a little wager : prove it . if mekanism creates a viral campaign for fast company , i will document the process from conception to launch - - in the magazine to start and then online .
after landing the alaska airlines account earlier in 2016 , creative agency mekanism touched down in seattle with an office to handle the account , complete with an upcoming opening party that is the more official ' how do you do ? ' for the market .
: priority # 1 is to open the office in the morning and answer the phones . the om is the face of mekanism and maintains a presence on both floors , receiving guests and deliveries , and answering the main phone line throughout each business day .
with only a small band of regular employees — just 40 staffers — mekanism has built a reputation as marketing’s twisted troubadours , with a particular talent for attracting the wandering eye of the fickle youth market . but “part of the misconception of mekanism is that we’re just king of the dick jokes , ” says matson , who cuts her own hair and drives a convertible 1970 chevy impala . “and we are the king of the dick jokes — it’s good to be king — but there is something much deeper happening . ”
“clients think that if we create a piece of content , then they will get their million hits , ” says doner ceo and chief creative officer rob strasberg , who hired mekanism for a del taco campaign in january . “they don’t understand that the subservient chickens [ the viral classic that got 450 million views for burger king ] and the like are the phenoms . in order to give that outcome some probability , you need to have a process , and mekanism has figured out a way to plus the process . ”
samsung teamed up with the digital agency mekanism to create the campaign , which is scheduled to start in los angeles and end in new york city at the end of the month . the initiative represents the first time the brand and the agency have worked together .
my job is to establish the vision and growth of mekanism . we have four partners at the company : two on the business side and two on the creative side . we create the plan for the company , focus on growth , and creative excellence . prior to joining mekanism , i started a branded entertainment firm where i was a soloist , and i soon realized that without partners , working in this industry can be lonely business . collaboration and partnership are the key to job satisfaction , longevity , and ultimate success .
the alaska airlines and virgin america merger was officially approved by the us government recently , forming the fifth largest airline in the country . with it comes the first campaign , “different works , ” by mekanism , the agency of record for the newly merged company .
in testament to the
power of social media
nasland ' s polemic post went viral , while the influence project has garnered a modest but not spectacular
almost 5 , 000 sign ups
in its first day , according to mekanism ' s jason harris .
reception : priority # 1 is to open the office in the morning and answer the phones . the office manager is the face of mekanism and maintains a presence in the office , receiving guests and deliveries , and answering the main phone line throughout each business day .
means aspires to direct his own picture one day . but , for now , his focus remains on serving his advertising clients via mekanism , the san francisco - based production studio he formed in 2000 after stints at a small documentary production company and production shop complete pandemonium .
3 . when he and fellow mekanism co - founders started the company , they decided to spell it with a
k
because they couldn ' t get the url to mechanism . com . everyone thinks it ' s a cool name until they hear that story .
update : i have tried a selection of cables most of which are not compatible with tesseract however the redstone fluxducts from thermal dynamics seem to function fine with it . so its deffo a compatibility issue with mekanism . not sure when it started but it used to work fine
thank you for the thorough issue report + clear screenshots . the issue was actually even more finicky than you described . . . the mekanism cable would connect only if the galacticraft wire was connected to energy receptors and at least one of the energy receptors was not full !
mekanism founder tommy means is best known for his work directing viral web videos . but he is about to make his mark in the movies with this month’s theatrical release of surfwise , a feature - length documentary he produced with vanity fair editor graydon carter and mogul mark cuban .
the idea was pitched as
the cover project
to fast company in february 2010 by mekanism , a creative production studio located in new york and san francisco . ( i purposefully did not hyperlink to their studio because their website ' s music is that abrasive . ) but in
san francisco - based mekanism is a collective of film , animation & interactive content creators telling brand - related stories across emerging media platforms . they entertain and inspire measurable brand loyalty by imparting a unique passion and zest for creative storytelling to commercials , branded entertainment , features & integrated campaigns .
matt fischvogt joins mekanism chicago as a creative director on the agency’s millercoors account . he joins the agency following four years as a freelance creative director , following stints at cp + b , mullenlowe and mckinney . he has worked with brands including coke zero , audi and best buy . ’
the 3 - d release of “phantom menace” is slated for feb . 10 , and the “star wars” campaign is aimed at continuing mekanism’s success in increasing brisk’s social media presence and sales . pepsico’s initiatives will include the introduction , starting tuesday , of special “star wars” packaging and promotions at retailers .
ebay executives “liked the nontraditional approach we pitched to them , ” said tommy means , executive creative director at mekanism , especially the emphasis on social media , which he praised as “so much more of a credible way to advertise” because of its reliance on “the power of word of mouth . ”
this is a viral experiment , conducted not only by mekanism on behalf of fast company , but by fast company on behalf of its readership ' s editorial interests . the subject of how things go viral and how ideas and info spread online is right up fast company ' s editorial alley .
zlatoper first joined the agency in 2010 and previously led the san francisco headquarters as executive vice president , managing director . before joining mekanism he spent around three years serving as director of business development and group account director for 215 mccann , following nine years as an account director with tbwa and cutwater .
we’d agreed at the outset with mekanism on metrics for success : to increase the number of posts on the web mentioning fast company by 25 % ; to engage participants with a reach of 20 million ; and to increase our twitter followers and facebook fans by 15 % . those benchmarks were reached . visible technologies , an analytics firm that mekanism brought in , assessed fast company ‘s brand presence online in the six weeks prior to the launch of the project and in the six weeks during the project . visible technologies reported back an 87 % boost in fast company mentions in blogs across the web . the firm also calculated that fast company received 568 million twitter mentions during the course of the project . the number of followers of our twitter feed rose 17 % and our facebook fan base rose 23 % , though mekanism was quick to acknowledge that our other editorial coverage played a significant role in those gains .
mekanism , the san francisco / new york agency you may remember from this compilation of rejected pitch videos from director tony benna we featured last month , has always had a reputation for having one of the weirdest websites in the industry . now , they’ve completely revamped their site …and it’s still really weird .
mekanism has carved out a spot making stories that spread by layering social - media distribution on top of its creative rep . once the 61 - person makes something beautiful or , more likely , edgy or funny , it ' s figured out how to distribute it through relationships with bloggers and others online .
with a quickly growing new york office , mekanism is also launching three new divisions to organize growth in the years to come :
labs ,
to develop agency - owned products and apps ;
networks ,
as its syndication arm ; and
studios ,
to house its production division .
mekanism first emerged on the scene in 2003 as a production shop dedicated to telling stories on new - media platforms , evident in highly entertaining integrated tales for the likes of napster , sega , microsoft and more . since then , though , the company has evolved into an independent agency unto its own .
mekanism filmed the beginning and end of the ad professionally to create a wraparound story that leads in and out of all the ugc footage . in order to create the smooth effect of all those fans morphing into each other , though , the team had to utilize a method called “object replacement animation . ”
: mekanism is largely a project - based agency , the om must be aware of our many works in progress . managing calendars for our meeting rooms is an integral part of the om’s role . this includes being aware of changing needs and communicating with all levels of staff to keep everyone’s schedules running smoothly .
rick thornhill , who joined mekanism in mid - 2015 , will lead the agency on the account side . mr . harris said that founder and executive creative director tommy means , who is based in san francisco , will oversee creative for the time being , though the agency is looking for creative leadership in chicago .
fast company wanted to show that they could make anything go viral , so they got together with mekanism . mekanism is “a creative company that builds digital audiences . ” they also guaranteed fast company that anything they do will go viral . okay , i can believe you can do something so out there , so outrageous , that it can go viral – and with the backing of fast company ( fast company did put it out in their e - mail newsletter , online and in their print publication ) i buy that . but what does it prove and what does it gain you . so together they launched the influence project .
as they enter a new market , mekanism president and ceo jason harris and partner / strategic development pete caban talked about how they approach their new town and client . the office is in the vibrant , boho - chic neighborhood of capitol hill and will echo the unconventional sensibilities of the agency as it ramps up .
the digital innovation group at mekanism is a kick - ass team of digital specialists . we work as a collaborative team to identify new ways of connecting people with brands through forward thinking digital / social solutions . our main objectives are to inspire and advocate for digital / social innovation along with producing inventive and engaging experiences .
when we profiled digital marketing firm mekanism last may , its partners boasted that they could make an online project go viral , guaranteed . we challenged them , in print , to prove it : create a viral campaign for fast company , and let’s see what happens . it seemed like a no - brainer to try it .
we ' re incredibly happy with how well it ' s going ,
mekanism ' s director of social media brendan gahan told mashable .
the internet loves cats and it was done for a good cause so it ' s great to see people rally around it . we hope it will continue to do well .
turns out it is the latter , though i’m not sure the chinese girls were really part of the plan . when i mention it to tommy means , mekanism’s founder and creative director , he’s unapologetic : “nothing pumps company morale like the four founders dancing at the holiday party in nude suits and space helmets . ” ( urltoken )
by the time you’ve been using mekanism for a while , you’ll have a near - indestructible suit of obsidian armor , be obtaining four ingots for each ore you mine , have the ability to fly wherever you want with the hydrogen - powered jetpacks , and have a cute robotic friend following you around while you mine . : )
pepsi and beyoncé invited fans to help make this year ' s pepsi super bowl xlvii halftime show one of the most memorable and compelling shows ever . pepsi received more than 120 , 000 submissions from consumers in hopes of being selected , and chose hundreds of photos for the introduction . the video was created for pepsi by mekanism (
san francisco - based production house - turned creative agency mekanism expanded its leadership team with the hires of a managing director in seattle , a new head of planning , two creative directors and an executive producer . the independent agency also promoted mike zlatoper to serve as its first chief operating officer and made a series of additional internal promotions .
they got us . it was a great cultural fit and there was an immediate chemistry between our team and theirs ,
said alaska airlines vp of marketing sangita woerner .
mekanism ' s strategic approach to delivering breakthrough creative and mastery of digital advertising , or ' storytelling for emerging media , ' also set them apart .
mekanism’s brand strategy department is made up of creative - minded brand leaders who understand people as much as we understand business . we are part anthropologist , part business thinker , part planner , part new business insights creator and part trend watcher . it is our job to connect the dots between human behavior , creative development and business strategy .
the jury ' s still out , but voting for the influence project comes to an end august 15 . i spoke with harris and brendan gahan , mekanism ' s director of social media , to find out how it all came together . and if they think they ' ll be crowning the most influential person of the year next week .
18 . viral tunes  make ringtones go viral through mekanism’s iphone app  the app allows you to change a friend’s ringtone at will  iphone users can check a ‘surprise me’ option in order to receive automatic ringtone updates from friends . how is it beneficial to the clients mobile to mobile sharing ( 861 , 660 , 000 handsets in usa )
i first met means and mekanism president jason harris in october when they visited fast company ‘s new york office . their web site had intrigued me — a collection of absurdist tableaux set against black backgrounds , which includes this description : “we sprinkle our love of good storytelling on viral campaigns , commercials , and branded entertainment to inspire measurable brand loyalty . ”
( oh yeah , i forgot to mention that little bonus bump : if you ' re ' on the cover of a magazine , you ' ll probably buy that issue of the magazine . this idea is going to sell a lot of copies of fast company magazine to people who have never bought it before . )
- - mekanism creative brief
we are incredibly excited to roll - up our sleeves and begin working with this much - loved and iconic brand ,
said mekanism partner pete caban .
our new seattle office will put us on the ground locally to support our alaska partnership , while also providing opportunities for growth amongst the numerous blue - chip businesses in the region .
this announcement follows the seattle - based travel brand ' s first full makeover in 25 years . mekanism , an independent agency which currently maintains offices in new york and san francisco , also plans to open a location in seattle later this month to handle the new account , along with those of other area clients such as amazon , nordstrom rack and starbucks .
mekanism is an award - winning full service creative agency with offices in san francisco , new york , chicago , and seattle . we work closely with the world’s best brands to create shareable and provocative campaigns that engage audiences . we sprinkle our love of storytelling across integrated advertising , brand entertainment and social media programs to inspire measurable brand loyalty and drive sales .
“toyota wanted something unusual , so we opened the door and tommy and jason went in and sold this idea . they are really good with clients , ” says richard bendetti , senior producer at saatchi & saatchi l . a . “they are not afraid of anything , and a lot of companies , including mine , are trying to catch up with mekanism . ”
means , who runs the shop and directs many of the company’s projects , founded mekanism to take high production values and strong storytelling into new media . he recalls pitching the concept to agencies and clients eight years ago and being met with a lot of blank stares . “back then , nobody knew what the hell i was talking about , ” the director laughs .
mekanism ' s chicago office started in part because beam wanted employees close by , mr . harris said . staffers began working out of a wework office space but the need for an official office grew , especially after the agency was given the freedom to handle millercoors , which it won last year , wherever leaders saw fit . the office now has 25 employees .
you can add another entry to the annals of botched social media campaigns : fast company magazine and s . f . - based digital marketing agency mekanism turned fast company readers into digital guinea pigs yesterday with the influence project , an ornate marketing rickroll in which users registered to promote their unique link in hopes their friends would also register and boost their
influence .
pepsi and beyonce invited fans to help make this year ' s pepsi super bowl xlvii halftime show one of the most memorable and compelling shows ever . pepsi received more than 120 , 000 submissions from consumers in hopes of being selected , and chose hundreds of photos for the introduction . the video was created for pepsi by mekanism ( san francisco and new york ) .
pepsi and beyoncé invited fans to help make this year ' s pepsi super bowl xlvii halftime show one of the most memorable and compelling shows ever . pepsi received more than 120 , 000 submissions from consumers in hopes of being selected , and chose hundreds of photos for the introduction . the video was created for pepsi by mekanism ( san francisco and new york ) .
in gc 2 . 0 . 13 . 1067 and several builds prior , mekanism cables only link up with aluminum wires if the wire is already connected to a power - reception - capable block . when i refer to linking , it is both visual , and for actually functioning to transfer energy . i ' m using mek 6 . 1 . 0 . 38 .
working with lead agency mccann erickson , means and his team arrived at an idea for golden grahams called the golden grant stimulus package , a twitter - based campaign focusing on job interviews gone wrong . as an added incentive , mekanism would illustrate the best tweets in animated line drawings , like visual haikus , and put them on urltoken and seed exclusive tweets to sites like urltoken .
that ' s , in part , the reason the brand ' s executives chose to work with mekanism .
they have a great reputation for creating great content that becomes very shareable ,
said crotty .
we knew [ they were ] known for great storytelling…they ' re the only folks we reached out to , and we were thrilled with our initial collaboration with them .
rising to the bait , i propose a little wager : prove it . if mekanism creates a viral campaign for fast company , i will document the process from conception to launch — in the magazine to start and then online . we’ll loose their baby on the world and see how far it travels , with readers right there either to marvel at its genius or mourn its genetic deficiencies .
representatives from mekanism will document the approximately 3 , 600 - mile journey in user - generated photographs , and the collection will be shown at a gallery event in june in new york city . the photo that generates the most “likes” on facebook will be deemed the best of the bunch . additional promotions will include product demonstration videos on youtube , in - store dealer promotions and newspaper ads .
the move by mekanism is on trend as more and more companies in the digital video space move to acquire social influencer shops . earlier this month disney - owned mcn maker studios acquired influencer marketing startup instafluence and in may otter media’s fullscreen acquired social creative agency mcbeard . this year also saw similar acquisitions by twitter and corbis which snapped up social talent agencies niche and plaid social labs respectively .
social events : the office manager manages a few social events that happen throughout the year , including but not limited to our annual holiday party and offsite company summit , by working with the mekanism social committee , an internal team of very dedicated social planners . on a more regular basis the office manager plans birthday parties and manages the social committee , a team of very dedicated social planners .
“i think having grown up with the alaska brand is something we are looking for a little bit . it ' s got such great , nuanced history and cultural significance in the pacific northwest and seattle specifically . we ' re looking to make sure that we try to capture that , ” said caban , noting that who they hire also needs to grasp mekanism’s storytelling for emerging media concept .
in other words , mekanism doesn ' t want to just open service offices with account people that service one or two accounts .
service offices don ' t work because if you ' re not collaborating with the creative team and only meeting with clients and getting feedback , i don ' t think that ' s a good enough reason to open an office ,
mr . harris said .
for its most prominent ad of the year , pepsi challenged agency mekanism with a difficult task : create a fan - made halftime intro to beyonce’s halftime show with production values worthy of the show and the super bowl . it’s a mission that looks paradoxical on paper , but according to ceo and executive producer , jason harris , the brief could be condensed into two simple words : social tv .
i developed this idea with mekanism as an editorial project when i was a senior editor at fast company . it was an attempt to understand the way influence spread across social networks . of course , we knew it would also get attention and have a second act as a campaign of sorts . but its primary objective was to explore the nascent world of social influence and the rise of internet celebrity .
with offices in san franciso and new york , mekanism is now known for integrated super bowl campaigns for pepsico , as well as broadcast and digital efforts for the north face , nike , method , ge , the white house and more . the work has helped the company earn plenty of awards hardware , including honors at cannes and ad age ' s small agency awards and agency a - list package .
14 . mekanism ' s income statement ( thousands of dollars ) 2007 2008 2009 2010 gross revenue 9 , 330 10 , 852 18 , 238 20 , 111 production costs 5 , 221 5 , 195 9 , 251 9 , 865 gross profit 4 , 109 5 , 657 8 , 987 10 , 246 operating costs 3 , 555 4 , 473 6 , 950 7 , 882 ebitda $ 554 1 , 184 2 , 037 2 , 364 ebitda % of net revenue 13 . 50 % 20 . 90 % 22 . 70 % 23 . 10 % financial aspect – why the worry ? despite maintaining a healthy ebitda margin of 23 . 1 % in 2010 , mekanism’s revenues grew by only 10 % in 2010 , from a much better - than - expected 68 % growth in revenues in 2009 .
their “about” section is similarly image - driven , making full use of the parallax effect . there’s also a more complete “case studies” section , a list of work and clients , news , and contact information . the attention to visual detail makes for a dynamic web experience , and mekanism’s unique sensibilities ensure that it’s a weird one . let us know what you think of the new site in the comments section .
founded in 2013 by mekanism and fullscreen veteran brendan gahan , epic signal maintains offices in both new york and san francisco from which it helps clients to design influencer - based marketing programs and provides brand partners like pepsi , anheuser - busch inbev , nbc’s ‘the voice’ and chevy . epic signal also provides clients with channel strategy management for social video platforms like instagram video , snapchat , periscope , vine and youtube .
seems to be broken , i have used mekanism universal cables with energy acceptors since your pack first came out with no issues . im not sure at which update it has broken it as i havent used them for a while however i cannot get them to come online when linked to the energy acceptor . i removed the acceptor and cabled them up to the controller using me quartz cable and it worked fine .
scheduling : as mekanism has many projects running at any one time is largely a project - based agency , the office manager must be aware of our many works in progress . managing calendars for our meeting rooms and the out of the office calendar is an integral part of the office manaers role . this includes being aware of changing needs and communicating with all levels of staff to keep everyones schedules running smoothly .
the director of brand strategy is responsible for managing multiple internal , new business and client projects and is expected to effectively collaborate with mekanism’s creative , brand management , and digital innovation teams . the director of brand strategy will run consulting and strategy projects independently , run businesses like charles schwab , method , nordstrom rack and muscle milk in conjunction with brand management leaders , and both lead and support multiple new business pitches .
“one obvious thing is that we ' re trying to grow the office with a blend of mekanism employees that know the culture and then seattle natives , so there are people that understand the market and understand the culture , ” said harris . “we ' re not barging into seattle . we ' re coming into seattle specifically for accounts we ' ve won and we ' re going to grow organically from there . ”
this weekend , the film “rise of the planet of the apes” will try to hold on to its no . 1 position at the box office as it battles new titles “the help , ” “30 minutes or less” and “final destination 5 . ” the hybrid live action / cgi - thriller grossed $ 54 . 8 million its opening weekend , boosted by good reviews and a strong viral campaign designed by creative company mekanism .
while mekanism made good on its “guarantee , ” our resources and assets were vital to its success . the project required a tremendous amount of time and energy on our part , and given our experience , we’d caution any clients who think they can simply turn over an online campaign to outside experts : it’s not that easy . there’s a reason , after all , that it’s referred to as “earned” media , not free media .
jillian goger joins mekanism new york as creative director . she arrives at the agency from droga5 , where she has served as a creative director for a year , following a decade with mccann new york , where she rose from associate creative director to group creative director . over the course of her career she has worked with clients including the u . s . army , verizon , usps , dentyne and mastercard and the new york lottery .
mekanism offered advice about how to counter the negativity , but in the end , it was up to us to defend ourselves , our brand , and the project . our editorial crew engaged the most vehement critics , posting comments and reaching out one - on - one . as we posted articles on urltoken about online influence , the project’s credibility began to rebound . the naysayers didn’t exactly back down , but the attacks — particularly on twitter — subsided .
this role is tasked with providing innovative insights , thought leadership , curated influencer network programs and the ability to establish a strong network of partners . the senior digital influence strategist is responsible for concepting , launching and executing digital / social media influence marketing programs meeting business and brand goals . as mekanism continues to work within the digital influence space , this role is tasked with discovering new opportunities for growth and innovation to maintain our position as an industry leader .
“there isn’t anyone else like us , ” brags means , an atlanta native who sounds like michael stipe , looks like a young jack nicholson , and has killed a wild boar with his bare hands ( urltoken ) . means ( his grandfather coined his own ford dealership’s slogan , by all means see al means ) explains that while mekanism bills itself as a production company , it’s really a hybrid of an advertising agency , production house , and multimedia content factory that has dialed into the low cost of entry and pervasiveness of the web . mekanism’s mission , he says , is not to overthrow the 30 - second spot ( they love tv dollars ) , but to place the web at the center of all advertising , exploiting it to make marketing cheaper , faster , and more effective — across all platforms . “we are the model for what the future of an agency is going to look like , ” means says .
pepsi famously dialed back its volume of tv ads for this year ' s super bowl to focus on its sponsorship of the halftime show . here ' s the ad from mekanism that will run right before the halftime show begins . it shows new york city springing to life with music , with its landmarks serving as instruments . nyc is such a rich , inspiring place for this kind of approach . nothing revolutionary , but a nice little opening number for bruno mars .
with successful hubs in san francisco , chicago and new york , getting into the burgeoning northwest market – with a high - profile client that recently made a deal to merge with virgin america – may seem daunting for an independent agency . but mekanism , the group behind such winning campaigns as jack link’s “messin’ with sasquatch , ” trulia’s “trulihome” and major campaigns for the white house , jim beam , axe and the super bowl , has never flown an easy route to success .
mekanism ' s goal , said president - ceo jason harris , is for each of the four offices to have 50 employees that span a variety of disciplines .
the old model used to be have an outpost and clients would fly or you ' d fly to them . the new model in modern advertising is that it ' s all about collaboration and working closely with clients . it ' s much faster and iterative so you need to be in person with clients .
mekanism created the “it’s on us” brand , concept , logo and architecture . we launched with a psa that was the # 1 video on youtube with over 3 million views . celebrities and athletes like jon hamm , kerry washington , alex morgan , kevin love , joel mchale , and many others tweeted to more than 33 million followers on twitter , and reached millions more through facebook and instagram . we have created two twitter trending topics and have over 2 billion in total impressions .
is mekanism an ad agency ? jason harris : we call ourselves a creative company . but we’re sort of one part agency , one part production company . we use the name “creative company” because i think there can be some baggage associated sometimes with either of those terms . you kind of , in your mind , imagine what a typical advertising agency looks like . and you also think of production as executing someone else’s idea . we just like the handle “creative company , ” which is what we are .