v is an energy drink brand produced by frucor , a new zealand-based beverage manufacturer .

the product 's success , a market share over 60 % in new zealand and 42 % in australia , makes it the most popular brand of energy drink in both countries .

it was available in south africa as early as 2001 and introduced into the united kingdom in 2004 and to the maldives in 2008 .

the company established netherlands-based frucor brands international in 2010 and entered the market in papua new guinea and spain in 2011 and south korea in 2012 .

v ( drink )

v is a carbonated drink energy drink specially formulated with guarana , vitamins & caffeine too .
v energy drink is the most popular energy drink in new zealand and has a strong following in australia as well .
v energy drink has its own unique external culture . as we all know the target audience of v drink is specifically males between the ages of 18 to 24 .
the target audience of v drink is specifically males between the ages of 18 to 24 .
v delivers four varieties , but i decided to give v “black” a go .
v energy was the original v drink . in 2001 , the company released v energy sugarfree , a sugar - free version which has a different flavour to the standard product .
v16 energy drink is perfect for anyone looking for a caffeine free energy drink that provides long lasting energy .
here’s a review of v energy drink as well as two versions that didn’t quite catch on .
v energy drink is recommended for healthy adults only who understand their tolerance and sensitivity to caffeine .
with slightly less caffeine than a red bull , v energy drink original will energize you about the same although the sugar in v energy drink will wear off quickly producing a crash - like feeling .
essays , uk . ( november 2013 ) . v energy drink offers marketing essay . retrieved from urltoken
v energy drink also comes in several different flavors / varieties , but they vary by location / country .
v energy drink is giving viewers the skills that are super essential to life in a new content series .
v isokinetic was a non - carbonated sports drink that came in a 600ml plastic bottle . it is now discontinued .
v energy drink contains 9 . 16 mgs of caffeine per fluid ounce ( 30 . 99mg / 100 ml ) .
on 5 june 2013 it was announced on the official new zealand v facebook page that a new flavour of v would be released in new zealand on 1 july . called v energy graphite , this drink ' s flavour consists of
big black v is a pretty unique energy drink . v is australia and new zealand’s most popular energy drink and was developed by the frucor company in 1997 . up until recently v really had the market cornered here but , the tides are turning as more and more competitors jump into the ring .
only v guarana energy drink provides that reliable , uplifting buzz of energy to help you achieve and get more out of every day .
the internal organisation structure includes all the organisational factors that contribute in the production of the v drink . this structure includes the following :
v energy drink offers marketing essay .
ukessays . com . 11 2013 . all answers ltd . 07 2018 < urltoken > .
ukessays . v energy drink offers marketing essay [ internet ] . november 2013 . [ accessed 9 july 2018 ] ; available from : urltoken
launching into the australian market in 1999 , v guarana energy drink turned the energy drink category on its head – delivering all the pick - me - up qualities of caffeine and guarana in our iconic slimline green can .
extra strength energy drink , berry , 1 . 93oz bottle , 12 / pack
much more like a vitamin drink in taste and ingredients as it is stated .
red bull energy drink blueberry 24 pack 8 . 4 fl oz , blue edition
working with the youtube influencers was a new experience for tkt sydney . the agency has been working with v energy drink for four years on tv commercials , but wanted to connect with “light or lapsed” younger energy drink consumers .
v guarana energy drink is unique and renowned for its cheeky , quirky sense of humour and its positive , full - of - life attitude .
ukessays . november 2013 . v energy drink offers marketing essay . [ online ] . available from : urltoken [ accessed 9 july 2018 ] .
all answers ltd , ' v energy drink offers marketing essay ' ( ukessays . com , july 2018 ) < urltoken > accessed 9 july 2018
the makers of v energy drink have unveiled a new flavour to kick off the spring . it ' s called v carnival and it ' s an unmitigated disaster . read on for our shell - shocked verdict .
v iced chocolate was announced on the v energy nz facebook page on 28 september 2016 , was released on 3 october 2016 in stores .
it’s pretty sweet and the energy ingredients really shine though with v original , however , it must work for many because this drink is pretty popular down under .
v energy drink offers their consumers a superior product coupled with amazing value , providing a beverage that not only enhances their energy but also offers an enjoyable taste .
v energy drink offers marketing essay .
all answers ltd . ukessays . com , november 2013 . web . 9 july 2018 . < urltoken > .
in fact , a medium - sized drink in the u . s . , which is 21oz of liquid , is an ounce more than japan ' s large - sized drink .
v energy drink is known for being pretty out there but it has taken its strange status to a new level with a slew of social videos from tkt sydney .
if you’re a fan of lemon and lime , then v sports energy drink will be right up your alley . i found the drink to be quite refreshing . it has the normal uncarbonated , lightly sweetened taste of a sports drink with just the slightest taste of the energy ingredients finishing off the flavour , but it’s well within the pleasant tasting level .
v zero is the same flavour as v green but made without sugar and is different from v sugarfree , which has its own unique flavour . zero was launched in the new zealand market in september 2015 . [ 6 ]
v spiked punch [ 7 ] announced on vnz facebook on 6 march 2017 , on 27 february they announced they were trialing a new recipe for the original v drink . the release of v spiked punch confirmed that the previous announcement was a joke , and the new recipe was released as the new spiked punch flavour .
with the introduction of the nitrous technology ( an advanced way to manufacture energy drinks ) the carbonated ways is in intense pressure . soon the carbonation will be outdated and v drink has to adopt this nitrous method to manufacture the drink . the taste of the nitrous manufactured drink is far better than the carbonation taste that is another reason of adoption of nitrous method .
runa organic clean energy drink from the guayusa leaf , unsweetened watermelon , 12 f . . .
xyience energy drink | frostberry blast | sugar free | zero calories | natural flav . . .
i think v energy has produced a winner here and i would definitely reach for v isokinetic again when i’m looking for a sports drink . it has a good blend of taste / energy / sweetness and v seems to do the trick . the only downside is v isokinetic’s smaller size for your money but guarana doesn’t just grow on trees ya know…oh . . wait . . i guess it does .
v drink is a dominant product in competitive australian - new zealand energy drink market . statistics from 2007 reveal that the australian energy drink market is worth $ 325 million , up from approximately $ 200 million in 2004 . at that time , two products red bull and v dominated the market , capturing 90 % of the market share . coca cola , in their failed attempt to initially capture a slice of the market , reformulated their mother energy drink in 2008 backed by a $ 3 million advertising campaign . as a consequence of successfully reformulating and relaunching their mother drink , coca cola at present holds approximately 14 % market share eroding the once dominant positions of red bull and v . in response to this , red bull and v have both added additional product lines into the market place including increased drink / can sizes , compact energy shots and additional flavours and variations of their original products . now there are three dominant leaders in the energy drink market . ( www . oppapers . com )
below is the product positioning map for the v drink and its competitor . this describes the price of the 500ml can of each brand and the amount of energy they provide .
v black is a quality drink in my opinion . i can see why it remains the go to drink for kiwis and aussies alike , but will it continue to be as the big players like monster and rockstar are now on the scene . time will tell i guess .
mother energy drink in 2008 backed by a $ 3 million advertising campaign . as a consequence of successfully reformulating and relaunching their mother drink , coca cola at present holds approximately 14 % market share eroding the once dominant positions of red bull and v . in response to this , red bull and v have both added additional product lines into the market place including increased drink / can sizes , compact energy shots and additional flavours and variations of their original products .
the millennials have long been hailed the holy grail for marketers , but capturing the attention of the elusive demographic has been a difficult feat for many brands – including v energy drink .
be sure to find out what v is up to at https : / / v . co . nz , on facebook , twitter , youtube , and instagram
the original flavor of v energy drink is somewhat typical of other “green” colored energy drinks and similar to monster original . it’s that flavor that has hints of citrus , but you can’t quite place . . a . k . a a term that can be called “green energy drink flavor” .
the drink was originally available in six different varieties and two standard size packages , which were supplemented with limited edition 300 ml aluminium bottles . v has recently become available in other sizes .
v energy drink is best known for the tagline “the massive hit that improves you a bit” . the brand has previously invested heavily in tv , with several big budget commercials rolling out .
andrew fenwick , marketing manager at frucor , the parent company of v energy drink , tells adnews the decision to experiment with more native content was led by the changing habits of millennials .
urltoken no one beats the acai berry high antioxidant energy drink powered with cacao that is readily available in the market today . xocai xe healthy energy drink is a grape / berry flavored high antioxidant energy drink powered with cacao . it is a revolutionary item that incorporates the wellness advantages of both cacao and the acai berry . xocai ' s xe energy drink embodies the finest of the proven natural energy boosters from around the world . let xocai ' s xe , the very best energy drink , help you fight your daily battles . we are independent san jose healthy chocolate and xe energy drink distributors . to buy xe , the most effective energy drink , call 408 - 390 - 4876 , or check out our site for more info .
when two worlds collide… . . the v energy donut . exclusively at donut king !
made their own flavours of v drinks , which were announced on their tv show .
red bull sugar free , red bull zero , v sugarfree and v 0 % sugar all have no sugar , but use artificial sweeteners instead - which raises other health concerns .
in late february 2014 , v nz announced the limited edition v kaboom . it was re - released in new zealand in september 2017 after popular demand to relaunch the flavour .
drinks are reviewed by an independent drink reviewer and do not necessarily reflect the views or beliefs of this site .
mixing energy drinks with alcohol increases dehydration and the likelihood of engaging in risky behaviours such as drink - driving .
runa organic clean energy drink from the guayusa leaf , lime , 8 . 4 ounce ( pack of 24 )
media insight has won the media contract for the v energy drink and is relaunching the brand with a sponsorship of itv1 ' s i ' m a celebrity . . . get me out of here !
vita - v organic energy shots . best energy drink for increased stamina and focus boost . no jitters or crash . tasty superfood fruits and raw green coffee beans . natural caffeine . ( 12 - pack )
frucor doesn ' t separately disclose sales for v , it is selling about $ 90 million of the drink a year , based on results of red bull , which has 20 per cent of the market .
the drink’s boast is 600mg of guarana and 2000mg of taurine . the drink has a rather week vitamin b complex and 155mg of caffeine for a 500ml can . again , caffeine is limited do to caffeine restrictions in nz and au .
upon request , these stores can increase a boost of caffeine in the coffee like the double or triple 5 shots of caffeine option added to any starbucks drink . starbucks is the well known coffee drink provider to everyone who does drink coffee and does not drink coffee . its popularity has allowed them to sell their own specialty energy drinks in stores such as the starbucks double shot which reflects the taste of an ice coffee . starbucks is a definite concern for v because it has an already well - established name and definitely similar targets to some of v ' s . many companies are well established and have developed brand loyalty with their customer . these brands are pepsi , coca cola , 7 up , ginger ale , sprite . thus , many people would still prefer to drink sodas over energy drinks .
in early october 2014 , they announced a new limited edition , v gnarly . [ 5 ]
hot sale vita - v organic energy shots . best energy drink for increased stamina and focus boost . no jitters or crash . tasty superfood fruits and raw green coffee beans . natural caffeine . ( 12 - pack )
young children can suffer disturbed sleep patterns , bedwetting and anxiety from the caffeine in just one can of an energy drink .
v8 energy , juice drink with green tea , pomegranate blueberry , 8 oz . can ( 4 packs of . . .
g organic , mixed berry , gatorade sports drink , usda certified organic , 16 . 9 oz . bot . . .
frucor ' s product range includes mizone sports water , v energy drink , gforce fruit drink , evian mineral water and h2go spring water . mizone , v , and gforce are manufactured in new zealand , by frucor beverages new zealand limited and imported to australia . evian mineral water is manufactured in france and imported to australia . the h2go pure spring water brand is contract - packed for frucor by a third - party filling operation in australia .
hr will help us to find out the best people suitable for the advertisement making , web designing as we will upgrade our website v republic . and there is need to employ some student brand managers who would be used to promote the v drink in the university campuses ( www . frucor . co . nz ) .
hot sale vita - v organic energy shots . best energy drink for increased stamina and focus boost . no jitters or crash . tasty superfood fruits and raw green coffee beans . natural caffeine . ( 12 - pack ) - urltoken
v ' s previous special editions have been very hit - and - miss affairs : v kaboom ! bordered on sickly - sweet while v graphite was indistinguishable from arch - rival mother . the others range from
meh
to acceptably novel , but none have been a patch on the mainstay flavours .
october 2011 saw the introduction of v energy blue , with a distinct flavour and bright blue color .
take the vita - v challenge . compare vita - v with 5 hour energy , guru energy drink , monster energy , gu energy gel , monster , rockstar , runa , red bull , kirkland , guayaki , red rain , honey stinger , cliff shot bloks & rockstar energy drink . feel how vita - v gets your motor steadily humming naturally , not all revved up . you ' ll be at your peak performance with added energy when exercising or playing sports . feel extra focus & mental clarity when studying or working . you ' ll love the real fruit taste !
built off v energy’s brand platform ‘the massive hit that improves you a bit’ , the latest work to come out of the v shed reinforces the brand’s commitment to helping people be “a bit better” at life .
the 600ml bottle of v isokinetic has the usual potassium and sodium of a sports drink but the bonus of 720mg of guarana , a splash of b vitamins , and a caffeine content of 102mg . v isokinetic is about 150ml smaller than other sports drinks and it contains more sugar , no doubt needed to cover up the bitterness of the caffeine .
then in march 2015 , a third announcement introduced limited edition v carnival , with a cream soda flavour .
the management includes highly skilled and talented people with the new innovative ideas . management always includes the whole staff in the process of decision making . this involvement makes the staff feel that they are an important part of the company and leads to highly motivated workforce . frucor ' s long - time managing director , mark cowsill , helped come up with the innovative v energy drink and says the drink is typical of the company ' s overall approach to business . innovation is the name of the game . it ' s all about ' v ' . frucor ' s bright green energy drink has captured consumer interest big - time . so much so that it now accounts for 60 percent of the australian energy drink market , despite being only 10 years old .
urltoken : vita - v organic energy shots . best energy drink for increased stamina and focus boost . no jitters or crash . tasty superfood fruits and raw green coffee beans . natural caffeine . ( 12 - pack ) : grocery & gourmet food
v8 energy , juice drink with green tea , orange pineapple , 8 oz . can ( 4 packs of 6 , t . . .
v8 energy , juice drink with green tea , orange pineapple , 8 oz . can ( 4 packs of 6 , t . . .
the number 1 energy brand in new zealand by a country mile , v is certainly new zealand’s favourite energy drink . created back in 1997 , new zealanders have embraced this home grown hero and have been on a guarana fuelled energy ride ever since !
{ { cite web | last = essays | first = uk urltoken | title = v energy drink offers marketing essay | publisher = ukessays . com | date = november 2013 | accessdate = 9 july 2018 | location = nottingham , uk } }
v . s . , very special : three years of aging in wooden casks . very often called three star
v pure was released in nz in may 2016 . it is made from 6 natural ingredients . which include apple juice , lemon juice , guarana seed extract , green coffee beans , sparkling water , and natural v flavor .
v is an energy drink brand produced by frucor , a new zealand - based beverage manufacturer . it was launched in methven , new zealand in august 1997 and in australia in 1999 . the product ' s success , a market share over 60 % in new zealand [ 1 ] and 42 % in australia , [ 2 ] makes it the most popular brand of energy drink in both countries .
to get its message across , v recruited youtube sensations rackaracka , aunty donna and notorious super bowl crasher dion rich .
in april 2018 , v together with donut store chain donut king released in australia a v flavoured donut . the donut was sold through donut king stores nationwide and contained a gooey guarana filling and covered in green sugar crystals . [ 10 ]
in 2018 v energy celebrated its 21st birthday of being in new zealand . they made a montage of all their adverts .
v is the market - leading energy drink in australasia and outsells red bull by a ratio of three to one in new zealand and australia . despite red bull ' s dominance of the uk energy drinks market , it has attracted some controversy over the levels of caffeine it contains .
v carnival is a limited - edition energy drink that packs in 611kj of energy , 300mg of guarana extract , 118mg of sodium and a massive 34 . 6g of sugar . that works out to 38 % of your recommended daily sugar intake , or around nine teaspoons . yeuck .
with all of the variety of beverages out there , it is no surprise that the market of energy drinks is extremely competitive and filled with a lot of advertising clutter , making it difficult for v to stand out and for the consumers to decide what drink best fits their needs .
the drink sponsored i ' m a celebrity . . . get me out of here ! in the uk for its second series in 2003 . [ 9 ]
so did carnival manage to buck v ' s trend of subpar special - edition flavours ? no . no it did not .
v is the most popular energy drink in new zealand , so when frucor briefed colenso on a new campaign for this iconic kiwi brand the natural expectation was for a regular campaign for its master brand . however , what frucor received was an idea for an entirely new direction . why ? frucor ' s research revealed that people have an increasing need for energy , but a significant preference shift towards products made with natural ingredients is emerging . colenso suggested instead of producing a new campaign , frucor should create a whole a new kind of energy drink made with only natural ingredients . concurrently frucor r & d had been working on a concept in this realm , and with added encouragement from colenso everything clicked into place . this product evolved to become v pure , a revolutionary energy drink with the same energy hit of v - but made with only six natural ingredients . view the spot
comparison : a medium - sized drink in the u . s . , which is 21oz of liquid , is big enough to overflow japan ' s 20oz large cup
v energy drinks , the dominating ed company in the lands down under hasn’t released anything new in awhile since their little pocket rocket last year . i was excited to see the new v isokinetic energy + hydration beverage glowing green in the cooler of new world . powerade , gatorade , and mizone have a pretty good market share in the sports hydration arena but they lack v’s trademark ingredient , guarana .
this means that the minimum caffeine content should be 145mg per litre of energy drink and maximum of 30mg / l and the same rule is followed by australian manufacturing companies .
my first sip of v black was pleasant , yet i couldn’t place the flavor . second sip gave me hints of citrus . third sip brought a hint of cola , but still wasn’t convinced . i went to v’s website and discovered that black is coffee and citrus flavored . hmm , now i’m a huge coffee fan , but i really couldn’t taste coffee . despite my palate’s confusion , this is a good tasting drink and was enjoyable .
i was having a rough morning and my usual two cups of coffee just weren’t cutting it today so i was glad this was a “review day” ! v isokinetic sports energy drink , thankfully , took me to the next level of alertness and i feel much more with it . however , v isokinetic is best enjoyed while doing some sort of physical activity because drinking it while sitting at my desk has just produced many trips to the loo !
v energy berry , released in new zealand in 2005 and australia in 2007 , had berry juices , flavourings and lemon juice ; it was discontinued in january 2013 . v energy lemon followed in 2008 with a yellow and gold label , but was discontinued in october 2009 .
over the past few years , the market has revealed that there is a strong increase in the consumption of energy drink beverages . while there are currently many brands of energy drinks on the market , v distinguishes itself amongst its competitors by offering different size cans , thus enabling our consumers to get more for their money . according to tablebase data , v is positioned first amongst brands such as red bull , mother and monster with 60 % market share .
this is how we position our products in the market . below is the product positioning map for the v drink and its competitor . this describes the price of the 500ml can of each brand and the amount of energy they provide . this makes the customer aware about how much energy they are getting on what price .
mother is an energy drink marketed to australians and new zealanders by coca - cola . coca cola , in their failed attempt to initially capture a slice of the market , reformulated their
there’s no better inspiration for a modern - day energy drink . we’ve done our own thinking , and carefully created a unique guarana potion enhanced by caffeine , vitamins and minerals . but in every can and bottle of v is a little bit of this amazonian spirit . and a spark , a challenge to create the extraordinary .
v double hit , released in october 2008 , is a 500ml aluminium can , available in original , sugar free , blue , and black .
v reactor was released in march 2015 as a limited edition flavour to promote avengers : age of ultron . it has a strong sour taste .
a limited - edition variety of v flavoured with blood orange called v energy not orange was released in september and october 2012 in new zealand and in australia in march 2013 . it appears intermittently for a limited amount of time in selected markets . v energy purple plasma was another limited edition first released in late 2012 as a tie - in to the halo 4 video game , with halo characters appearing on the side of each can .
v bling was released in february of 2018 . it features a gold can and a smooth taste with hints of vanilla on top of the regular v flavour . it is marketed with the slogan
you can ' t buy success , but now you can buy what it tastes like
.
the primary consumer group of v includes extreme sports enthusiasts , music lovers , and young adults . this may be the result that v sponsored and promoted themselves through events of extreme sports and music concert tours . this group of consumers is excited by speed , energy , flash , and instant thrill .
“reaching the 18 - 24 key target is the trickiest thing for v . they are becoming harder to reach with traditional mediums , ” he says .
v morph was released in march 2016 as a limited edition passionfruit flavour , along with a fancy glittery bottle ; to promote x - men : apocalypse .
in 2008 v energy wanted us to make them a giant v can to go on top of their ' remote control ' moster truck . the truck would go on to be used in a tv commercial and also tour around as part of their marketing strategy . the can looked exactly like the real thing !
changes such as with education , sports , clubs , and part - time jobs are far more demanding in a college setting . v is targeting customers across the new zealand that are at this turning point in their lives , when energy is a necessary component to successfully make it through any given day . v energy drink is the perfect solution for 18 to 24 - year - olds who live fast - paced , hectic lifestyles making it through long days and nights of classes , studying , projects , and overtime work .
tried the carnival v , i couldn ' t place the flavour , but it felt ' gritty ' like eating a biscuit . wasn ' t very nice .
when the company first created v energy shots , samples were sent to members of its online community v republic , with a warning that they shouldn ' t be consumed by those under 16 years of age . however , frucor sent the samples without checking the ages of all recipients . the company later apologised to recipients .
the strategy is to emphasize v ' s distinctive taste of guarana and taurine . the taste is more enjoyable and the size provides a longer lasting boost of energy , which led to the creation of the ' vitalizes body and mind ' slogan . v will launch specific event sponsorships that will attract the target and increase revenue .
v 0 % sugar , released in australia in late 2013 in citrus fusion , tropical rush , and blood orange burst , was a new sugar - free version .
since choice first looked at energy drinks back in 2005 , there ' s been a growing trend of mixing them with alcohol . the problem with this combination is that it can mask the effects of intoxication . consuming an energy drink alongside alcohol can make you feel more alert , and less drunk . many people use energy drinks as mixers for exactly that reason - it enables them to drink more alcohol , and for longer .
frucor is 100 % owned by groupe danone , one of the world ' s leading biscuit , dairy and drink companies . but its been acquired by suntory of japan in october 2008 from its previous owner danone .
v black other than the statements of being “big” and “more guarana” , makes no promises regarding energy , but relies on their reputation to speak louder than words . i received a good , late morning “pick me up” from v black and i felt ready to tackle the rest of my day and especially that foot long subway waiting for me .
v iced coffee , sold in 600ml plastic bottles , has been relaunched in nz with 720 mg of guarana per bottle , under the logo
the cousin once removed
.
how much you drink again depends largely on how long you will be racing for and by understanding how much you need , you may be able to save time as you don’t necessarily have to weigh down your bike with litres of fluid . it’s difficult to reach a level of dehydration that will impact performance within an hour , so the fastest sprint athletes may need very little fluid to get through the race . however , a good guide is to drink 300 - 800mls of fluid per hour depending on weather conditions ( if it’s hotter , you’ll sweat more , so need to drink more ) . work out how long you’ll be out there and prepare your drinks accordingly .
the ad was done in a candid handy cam style , and was part of a series of ad ' s in which people do crazy things with machines carrying the v logo .
despite these three main competitors , red bull , mother and monster , the energy drinks industry is heavily competitive . v needs to maintain its market share by continuing to maintain its position .
the v skills - 24 essential skills in total - are delivered through 14 million printed cans as well as snapchat videos , street murals , gifs , outdoor billboards , and youtube videos .
their slogan is â€•unleash the beast , which supports its image as the â€•meanest energy supplement on the planetâ€ - according to its own homepage . similar to red bull and v , monster energy sponsors sporting events , concerts , and parties . monster energy offers 7 flavors with an addition of 8 flavors mixed with coffee known as java monster . unlike v who has 5 international locations ,
v gives you the energy to take on whatever life throws at you , with the power of guarana at the heart of the brand and our product range . as the legend goes amazonian indians would suck on gobfuls of the small but mighty guarana berries , to help them get more stuff done . v combines guarana , caffeine and vitamins to help people get more out of life today
v’s claim to fame is its use of guarana as a caffeine source as well as additional caffeine . sucrose , guarana , caffeine , b vitamins , and taurine make up it’s energy blend .
three flavors ( pick your favorite shot ) . vita - v energy shots has no : sodium , gluten , dyes , processed sugar , high fructose corn syrup , additives , preservatives , gmos , herbal stimulants , dextrose , pesticides , sucralose , synthetic fertilizers , radiation , & unpleasant , medicine taste . instead , enjoy vita - v ' s tasty , non - gmo project verified , low calorie , natural alternative for guilt - free energy . vita - v comes in three , delicious , hand crafted flavors - - grape , berry and our original mixed fruit flavor .
vita - v energy co . is about creating real organic energy that ' s both delicious & healthy , & makes you feel good . we source only organic ingredients from partners we trust .
viter energy wintergreen caffeinated mints - 40mg caffeine & b - vitamins per powerful sugar free mint . boost energy , focus & fresh breath . 2 pieces replace 1 coffee , energy drink , caffeine candy & gum ( 6 x 20 piece containers )
drink up : in hong kong , a small beverage from mcdonald ' s is just about the same size as one from the u . s . , but a medium - sized one is significantly shorter - just minimally bigger than the hong kong small
the new year is nearly upon us , which means you might need a bit of v to help you get through some banger nights . tag a mate that’s gonna need 10 / 10 saving .
v energy black was released in australia and new zealand in 2004 , featuring coffee flavouring in place of fruit . in australia it was marketed toward students and advertised as less acidic , with twice the
v energy deadpool promotion prize winners major prize ( $ 50 , 000 ) : a . edwards - tas consolation prize ( $ 500 ) : t . tan - nsw , b . s . . .
the standard size of v drinks is a 250 ml can . limited edition flavours can be available in 300ml aluminium bottles , 350ml glass bottles , 500ml cans , 500ml pet plastic bottles , or 710ml cans .
they ' re fizzy drinks with a difference . red bull
vitalizes body and mind
, mother gives you
heaps of energy
and v is
the massive hit that improves you a bit
.
energy drinks such as red bull and v have obvious appeal to kids but can contain as much caffeine as a cup of coffee . even small amounts of caffeine can make kids anxious and disturb their sleep patterns .
long lasting energy - effervescent powder - based on an herbal adaptogen formula used for years by russia ' s top athletes , v16 energy drink turns a glass of water into a quick pick me up beverage that leaves you feeling refreshed and awake within minutes . 28 pouches per carton
in conclusion , v carnival is a bit of an acquired taste . they certainly nailed the flavours of a carnival , but it ' s not something that should ever have been put into a can . best avoided .
you’ve seen those cognac abbreviations : v . o . , x . o , v . s . o . p , and so on . what in the world do all those designations mean ? the labels tell you how old the cognac ( brandy made in the french region of cognac ) inside really is , as dictated by the very strict french laws governing such things . and you don’t even have to know how to speak french .
part of its secret is guarana , the stimulant extracted from the brazilian plant . this is then combined with caffeine to create the popular new drink that is giving consumers the buzz they want when they fancy a change from hot coffee . ( www . istart . co . nz )
drinking more than 800mls isn’t recommended , even for heavy sweaters as your gut is unable to absorb it . instead , to maximise fluid absorption most athletes should look to include 250 - 750mg sodium in their 500ml drink and there are lots of commercially available products to make this super simple .
based on v ' s estimated sales from the previous year , the campaign allocated an advertising budget of $ 10 million to execute and utilize different media vehicles : magazine , internet , prime - time television , ambient , and event sponsorships . these media vehicles allowed rockstar to reach the desired reach and frequencies while keeping within the budget . research dictates that the top 4 dmas are heavily populated with the target audience that v is aiming to attract current and future consumers .
maintaining energy levels and mental clarity throughout the day has become an increasingly difficult challenge . v16 energy drink is a unique combination of adaptogens , vitamins , nutrients , and a balanced blend of b - vitamins in a caffeine - free , effervescent formula designed to provide quick energy and mental focus . *
even for hardcore sweet - tooths , this drink is off the charts . it also has an aftertaste that can only be described as vile : it ' s kind of a cross between creaming soda and caremelised popcorn . i feel like my taste buds were molested by a grubby - handed carnie .
vita - v
superfruit grape
extra strength organic energy shots . natural boost . delicious real fruits . caffeine from raw green coffee beans . no jitters no junk no gluten . non - gmo vegan ( 12 - pack / grape )
vita - v
superfruit berry
extra strength organic energy shots . natural boost . delicious real fruits . caffeine from raw green coffee beans . no jitters no junk no gluten . non - gmo vegan ( 12 - pack / berry )
red bull is known to be the 2nd energy drink in the new zealand . its main headquarters are in austria . their popular slogan is â€•red bull gives you wings ! red and travels . however , they also sponsor in many different activities like video gaming and cultural arts . red bull has only two products , the original , sugar - free , while v has 7 products with different flavours . red bull has sold more than 4 billion cans in red bull earned $ 79 , 817 , 000 . their growth increased by 26 . 5 % .
v . s . o . p . , very superior old pale : minimum aging is eight years in wood for the youngest in the blend . industry average is between 10 and 15 years old , which is why it’s sometimes known as five star
armagnac is blended with older vintages than similarly labeled cognacs . hence , a v . s . o . p . armagnac could be considered a better value than a similarly aged cognac . ( armagnac is brandy made in the armagnac region of france . )
the energy shots ( described as
pocket rockets
) are claimed to be as effective as the larger cans but have an extremely bitter taste that , according to the v pocket rocket website , is to stop young children from drinking them . [ 8 ]
the frucor beverages - owned drink has been inactive since 2001 , when it spent £4 . 5 million on its advertising . however , it is returning in an attempt to challenge red bull ' s stranglehold on the uk energy drinks market and the £1 million sponsorship of itv1 ' s flagship spring entertainment show is the centrepiece of this attack .
coffee versus vita - v ' s organic , raw green coffee beans . did you know non - organic coffee is heavily sprayed with toxic pesticides ? customers report our non - toxic , pesticide free , usda certified organic , raw , green coffee beans gave them zip with no jitters . no crash . they experienced a more subtle , smoother , naturally awake & alert vitality over other energy shots , yerba mate & coffee . unlike coffee , you can carry vita - v energy shots with you in your bag or pocket . no refrigeration required .
within energy drinks , v ' s main competitors are red bull , mother and monster energy . it is ranked 1st in the market with 60 % share , followed by red bull [ 20 % ] , mother [ 14 % ] , monster energy [ 3 % ] .
the main objectives are to increase female users and to continue to retain the market share as it is almost on breakeven point and try to increase it if possible . the communication objectives are to eliminate gender biases and to break the image and perception that v is only for a distinctive group .
the story of v started centuries ago , deep in the amazon with the original overachievers – the amazonian indians . in a single generation , they went from hunting with spears to building a sophisticated civilisation . what was their secret ? the answer lies in a small but potent berry . the guarana berry .
when it comes to alcohol , not all drinks are created equal . there are different flavours , different sizes and different amounts of alcohol . it ' s important to learn what 1 standard drink actually is , in order to stay within the limits outlined in canada ' s low risk alcohol drinking guidelines and reduce your risk for acute and chronic alcohol related harms . serving sizes may be larger than you think ; check your pour .
before i continue , let me preface this review by reiterating my enduring love for the v brand . the blue and green variants are pretty much my joint - favourite beverages of all time . i was therefore filled with excitement when i saw this limited - edition flavour peeking out of my local iga ' s refrigerator . . . excitement tempered with trepidation .
craig irwin , marketing director at frucor beverages , explains why they embraced this approach :
v has been the market leader for years , but at frucor we know that it ' s unbelievably important to stay in touch with what your customers want , and to keep innovating if you want to stay relevant . so when we saw the idea for v pure we quickly applied the energy and resources we needed to make the idea a reality . the initial feedback to v pure has been outstanding and it has opened up new market segments for the brand , which just goes to prove that you are better to make products that people want than to make them want your product .
all colenso had to do then was tell people about it in a way that highlighted the natural properties of the product . through omd ' s extensive media strategy v pure will be launched with a 60
film that will run on digital channels and cinema only . accompanied by various other short form edits which will play out online , the campaign also includes ooh and real world brand activations . dave brady , art director at colenso bbdo , explains how important it was to get the right team behind such an important launch :
after seeing the coco de mer ' x ' spot directed by vicky lawton through rankin films , we knew she was right for the job . she couldn ' t have been more up for it and brought so much to a very ambitious and action - packed production . we really wanted to elevate the tone for v pure and leave viewers feeling as energised as they would be after drinking a bottle .
client : frucor - craig irwin , john alexander , ursla bowden , agency : colenso bbdo film company : rankin films media agency : omd pr agency : beat pr
the target audience lives an active college lifestyle and is primarily males between the ages of 18 - 24 . thus , it is at this time in the consumer ' s life that dramatic changes are taking place . the primary consumer group of v includes extreme sports enthusiasts , music lovers , and young adults which are why this campaign consists of event sponsorships and promotions which will grab the targets attention .
toby jenner , the managing director at media insight , said :
in such a hugely competitive market where one player has almost a 70 per cent share , we needed an opportunity that allows v to assume ' thought leadership ' of the category . celebrity , we believe , will allow us to do just that , through not only the sponsorship but also online , promotions , public relations and licensing .
vita - v organic energy shots . best energy drink for increased stamina and focus boost . no jitters or crash . tasty superfood fruits and raw green coffee beans . natural caffeine . ( 12 - pack ) i needed a safer alternative to five hour energy shots and red bull . these are packed with a lot of vitamins and caffeine in the amount of a cup of coffee . the vitamins do give an extra boost . if you are sensitive to stimulants as i am i suggest start with a half of a bottle until you know how your body will react to it . it does have a slight after taste of vitamins , but otherwise doesn ' t taste too bad . the liquid is not clear and i am guessing that is due to the vitamins in it . i didn ' t have any energy crashes . it definitely gave me a boost . i am best with only taking a half a bottle at a time .
not the greatest taste but seems to help with energy . i bought these originally as a natural source of energy during pregnancy but once i got them they do say not recommended for pregnant or breast feeding mothers and i couldn ' t find the source of the caffeine in them to know for sure what was in them . my husband was going to start drinking them but he didn ' t like the taste either . definitely better cold and if you drink them fast , may be good in a smoothie . this one had a banana / pineapple flavor ?
“the more people we spoke to the more we heard that they wanted a few life hacks to be a bit better at a range of different things that they are not taught at school or university . i think we’ve struck a really nice balance working with some amazing talent to deliver a suite of 24 skills that delivers the utility in an entertaining way which will really cut through to make sure everyone can grab a v and become a bit better . ”
typically , this age group of 18 to 24 - year - olds is either thinking about college , in college , or just recently graduated from college with or without a career . in the same way , situation it appeals to the young ones who are casually dressed with the hoodies and the rapper ' s clothes in its advertisement . the professionals are never included in these adverts as they are mostly health conscious and they prefer coffee for the energy . so v creates its own unique environment .
feel the focused & awake difference . other energy shots have artificial , synthetic , & chemical ingredients that can make you jittery , jacked up , wired , and then like a roller coaster , you crash down . instead , vita - v is the healthy alternative to chemically based energy shots . it ' s made from usda organic super fruits & raw , green coffee beans—real food for naturally sustained , refreshed energy . it ' s a little bottle of get - up - and - go filled with things your body naturally yearns for .
feel the focused & awake difference . other energy shots have artificial , synthetic , & chemical ingredients that can make you jittery , jacked up , wired , and then like a roller coaster , you crash down . instead , vita - v is the healthy alternative to chemically based energy shots . it ' s made from usda organic super fruits & raw , green coffee beansâ€”real food for naturally sustained , refreshed energy . it ' s a little bottle of get - up - and - go filled with things your body naturally yearns for .


pinsent masons llp is an international law firm which specialises in the energy , infrastructure , financial services , real estate and advanced manufacturing and technology sectors .

the firm ranks among the top hundred law firms in the world by turnover .

pinsent masons llp has over 400 partners , a total legal team of around 1,800 people and more than 2,500 staff .

more than 500 of the firm 's staff are based in its international headquarters in the city of london .

it has more plc clients than any law firm except one .

pinsent masons was named ' law firm of the year ' in 2016 by respected industry magazine legal business and ' law firm of the year ' 2016 at the legal week british legal awards .

in 2015 it was named ' the most innovative law firm in europe ' by the financial times .

the firm has 22 offices across africa , asia pacific , europe and the middle east .

pinsent masons

we use ‘pinsent masons’ to refer to pinsent masons llp and affiliated entities that practise under the name ‘pinsent masons’ or a name that incorporates those words . reference to ‘pinsent masons’ is to pinsent masons llp and / or one or more of those affiliated entities as the context requires . © pinsent masons llp 2013 .
glassdoor has 26 pinsent masons reviews submitted anonymously by pinsent masons employees . read employee reviews and ratings on glassdoor to decide if pinsent masons is right for you .
international law firm pinsent masons won diversity innovation at the legal week innovation awards 2017 .
it is the latest in a series of acquisitions by pinsent masons . in march it
brook graham is now part of pinsent masons , a global 100 international law firm .
2 . pinsent masons employs over 2 , 500 people in total including over 1 , 500 lawyers , 500 of whom are based in pinsent masons ' international headquarters in the city of london .
douglas alexander said : “i am very pleased to have the opportunity to work further with pinsent masons .
pinsent masons has posted revenue up 5 . 5 per cent in 2015 / 16 , to £382m .
pinsent masons is launching its flexible resourcing service vario in australia , marking its first outpost outside the uk .
pinsent masons said it established a presence in brussels last year to “help develop insights around the future of europe” .
balfour beatty has been a client of pinsent masons for over 35 years across a wide range of practice areas .
pinsent masons already had a sturdy national network , and it ' s now set its sights on international expansion .
international law firm pinsent masons has acquired a minority stake in ' new law ' start - up business yuzu .
with immediate effect , all new business as usual work will be carried out exclusively by pinsent masons , while a limited panel of law firms - of which pinsent masons is one - will act on complex and business critical legal work .
pinsent masons has announced that its scotland and northern ireland chairman kirk murdoch has passed away following a battle with illness .
pinsent masons has acquired leading diversity and inclusion ( d & i ) consulting firm , brook graham for an undisclosed sum to expand into new sectors and territories . both pinsent masons and brook graham will continue to operate as separate businesses .
former secretary of state for international development , douglas alexander , has joined international law form pinsent masons as a “strategic advisor” .
international law firm pinsent masons is celebrating being recognized for its commitment to workplace diversity in the 2016 stonewall workplace equality index .
international law firm pinsent masons won the innovation in pricing and innovation in financial management awards at the lawyer business leadership awards 2016 .
about pinsent masons pinsent masons is a global 100 law firm , specialising particularly in the energy , infrastructure , financial services , real estate and advanced manufacturing and technology sectors . the firm employs over 3000 people in total , including over 1500 lawyers and more than 400 partners .
international law firm pinsent masons has swept the board at the ft innovative lawyer awards europe , being named the most innovative law firm of 2015 .
richard foley , senior partner at pinsent masons , said : “douglas has a stellar reputation as one of the most capable and engaging politicians of his generation .
heathrow airport has appointed berwin leighton paisner ( blp ) and pinsent masons to a new panel to advise on the development of its third runway and related policy .
international law firm pinsent masons has acquired diversity and inclusion consulting firm brook graham , as they ramp up efforts to support businesses across the globe improve workplace diversity .
pinsent masons is incubating yuzu by providing seed funding and strategic support during yuzu’s start - up phase in return for a minority shareholding . pinsent masons has been a prominent investor in new law models , founding flexible resourcing business vario – which last week announced plans to open in australia – and backing online compliance solutions business cerico .
when i joined and became involved in the firm’s lgbt network that i started to understand just why pinsent masons were the first , and how different to other companies – and specifically other law firms – the firm actually is . it’s not surprising that pinsent masons is ranked top law employer in the stonewall workplace equality index 2017 .
johannesburg will be the site of pinsent masons’ first office in africa , as the international law firm unveils a plan to become the premier infrastructure firm on the continent .
pinsent masons took a much different tack . from the beginning , they made a number of very smart decisions that have been effectively executed by their content marketing team .
“out - law showcases our expertise to a global audience and differentiates pinsent masons from every other law firm around . it has been a huge success for us . ”
pinsent masons is set to launch its third international office in 12 months in madrid , hiring a five - strong team including former telefónica deputy general counsel diego lozano .
pinsent masons has kicked off a redundancy consultation that puts all of its uk legal personal assistants ( pa ) at risk , with up to 100 jobs set to go .
international law firm pinsent masons has once again been recognised for its innovation in legal services , winning a place on the janders dean & lexis nexis legal innovation index 2016 .
there were three key reasons pinsent masons were looking for a fresh approach : a closer supplier relationship , a cost effective solution and improved user efficiency . before making the switch , pinsent masons insisted on an exhaustive test of lexispsl under real working conditions . this trial lasted approximately six months and involved around 400 lawyers at their offices across the country .
international law firm pinsent masons has announced its acquisition of brook graham , a market - leading diversity & inclusion ( d & i ; ) consulting company for an undisclosed fee .
by joining forces in this way , pinsent masons and brook graham will offer a more holistic approach to developing commercially and legally sustainable solutions for creating more diverse and inclusive workplaces .
pinsent masons takes an embassy approach to diversity and inclusion , which is designed to uphold its commitment to inclusivity while prioritising employee safety and remaining sensitive to local laws and cultures . kate fergusson , head of responsible business , says : “what we try and do is have an overarching statement of pinsent masons’ values and commitment to diversity and inclusion that means wherever [ an employee is ] in the world , if [ they are ] in a pinsent masons office then [ they ] can expect the same values to be in place . ”
pinsent masons said alexander will split his time between this and his roles as a senior fellow at harvard university , visiting professor at king’s college , london and advising u2 frontman bono .
in 2016 , pinsent masons also rolled out its previously uk - based employee assistance programme ( eap ) internationally to enhance the support available to its global workforce on a range of topics .
through the intranet , pinsent masons also offers access to ageing works , which provides information and resources about caring for elderly relatives with the aim of saving families time , cost and unnecessary stress .
pinsent masons’ approach to modern families is practical , collaborative and has an impressive community focus . from the outset , recruitment messages reflect the company’s aim of encouraging applications from all backgrounds and recruitment suppliers have been told of pinsent masons’ diversity and inclusion expectations . there are gender balanced shortlists for senior roles , adverts are placed in specialist diversity publications and there is an annual review of the diversity of applicants .
pinsent masons provides national and international expertise via a grass - roots , local communications structure . the client is always at the centre , harnessing our combination of global reach and understanding with our local sensitivity .
the firm said alexander will also “bring his considerable experience to bear to help pinsent masons and their clients develop business strategies to respond to those geopolitical issues that impact on business from time to time . ”
pinsent masons incoming senior partner richard foley has said that he will not change the firm’s strategic plans despite his defeat of incumbent chris mullen in the first contested election at pinsents for well over a decade .
appearing in front of mps , isaac admitted that his salary as an equity partner at law firm pinsent masons would “dwarf” the £50 , 000 he would collect as chair of the equality and human rights commission .
balfour beatty , the global infrastructure group , has agreed a ground breaking deal which will see all of its ' business as usual ' legal work in the uk carried out by international law firm pinsent masons .
pinsent masons communicates its commitment to diversity and inclusion from the moment an employee joins the organisation , as well as to prospective employees , and this has had a positive impact on talent attraction at the firm .
pinsent masons incoming senior partner richard foley has said that he will not change the firm ' s strategic plans despite his defeat of incumbent chris mullen in the first contested election at pinsents for well over a decade .
pinsent masons office network includes the major international business and financial centres of london , munich , paris , doha , dubai , beijing , shanghai , hong kong and singapore and the key business centres in the uk .
“at pinsent masons we want to be seen to be bold and show that if the product is right we are willing to disrupt the market . i am confident others will follow our lead in adopting lexispsl . ”
the decision to focus on one sector does not preclude further international expansion , says laudy : “you can expect to see more internationalisation from pinsent masons , more astute investments in geographies which connect with our existing network . ”
at pinsent masons we pride ourselves on a friendly , open culture , with a connected approach that echoes throughout the firm . we champion diversity and development , and are committed to investment in and retention of our people .
pinsent masons announced its partner promotions for 2017 with women making up 68 % of the individuals promoted . the firm beat its target of achieving 25 % female representation among its partnership by 2018 a year ahead of schedule .
international law firm pinsent masons has been ranked among the five most innovative law firms in europe by the financial times , and collected an award from the same publication for its ground - breaking work in the insurance sector .
the project will ensure that pinsent masons continues improves the balance of male and female representation in its partnership while making certain the firm ' s policies and working practices encourage and support talent across the entire business irrespective of gender .
details of the dates and deadlines for the firm’s insight evenings are available on the firm ' s website . pinsent masons’ insight evenings are open to all law and non - law students , although first years will be given priority .
when i was looking for a new role , pinsent masons emerged with a reputation for being an organisation with a great working environment , full of very friendly people and a culture in which you can really thrive and be yourself .
the acquisition will enable brook graham , which specialises in the strategic management of d & i in global companies , to expand into new sectors and territories powered by the reach of pinsent masons ' international , sector - focused presence .
chris vaughan , chief corporate officer at balfour beatty said “after several months of analysis and discussion , i am pleased we have reached this innovative partnership with pinsent masons . this move aligns with our strategic business intents and will bring benefit to both parties over the coming years . for balfour beatty , in addition to the substantial cost savings and closer strategic relationship with pinsent masons , the management information we receive will enable us to proactively manage legal risk across our uk business . ”
after only a year since opening its doors in sydney & melbourne , pinsent masons has secured a spot on the index which celebrates the most innovative firms and legal teams in australia and new zealand . pioneering a unique blend of legal expertise and technology , the firm has been commended for cerico , its cloud - based compliance solutions business , and termframe , an ai application forming part of a matter management system developed by pinsent masons , which impressed a prestigious panel of judges . cerico is a technology driven solution that automates compliance processes for businesses in a quick , cost - efficient and auditable way . by wrapping technology and process around pinsent masons ' compliance knowledge , cerico helps companies implement and monitor regulatory compliance programmes .
pinsent masons is a leading international law firm with more plc clients than almost any other law firm and a genuine commitment to d & i , making it the perfect cultural fit for brook graham . the firm provides a stronger operational platform from which to grow the business and be able to provide current and future clients with holistic d & i services and solutions which make a sustainable difference . we are delighted to be joining forces with pinsent masons to make this happen .
bad news im afraid . i noticed that pinsent masons had removed the page from their website and emailed them to check if it was just an error . unfortunately , they have discontinued the scheme ' due to a change in business requirements . '
head of employment and reward at pinsent masons and leader of project sky , linda jones , said :
by systematically tackling the obstacles to progression that women face , the firm has developed a more inclusive working environment for all of its staff .
pinsent masons has hired two south african lawyers and will open an office in johannesburg in february 2017 , the firm’s first physical presence in africa . the office will focus on infrastructure , a sector in which the firm aims to become the continent’s leader .
pinsent masons has already worked on african projects including the development of the gautrain railway between johannesburg and or tambo international airport , and advised turkish construction company yapı merkezi on the usd 1 . 7 billion awash - woldia / hara gebeya railway in ethiopia .
in 2015 , pinsent masons became sponsors of stonewall’s education programme . members of their lgbt network received ‘role model’ training and now visit schools around the uk to talk about being lgbt and share their personal journey to break down stereotypes and help eradicate bullying .
pinsent masons wanted to validate its mobile strategy to inform procurement of new secure mobile devices . the new mobile solutions would enable business processes to be mobilised by providing secure access to systems on the move and meet the diverse operational needs of a global business .
pinsent masons has been ranked one of the top five most inclusive employers in the influential ranking which assesses the inclusivity of workplaces around the uk . pinsent masons is the highest ranking law firm in this year’s index and has also been ranked in stonewall’s list of global diversity champions for the first time . david isaac , head of the advanced manufacturing and technology sector and chair of the diversity steering group at pinsent masons , says : “pinsent masons has worked hard to get into the top five of the index and we are delighted to be the top ranking law firm . we were up against a lot of very tough competition so it’s an achievement that everyone in the firm should be exceedingly proud of . ” pinsent masons senior partner richard foley says : “we are delighted with our ranking in this year’s workplace equality index . equality and diversity are critical foundations to our business and i am delighted that we have again been recognised by stonewall for the work that we do . it is equally pleasing to see a number of other forward thinking law firms being recognised - this is an industry issue where we can and should be supporting and celebrating each other ' s achievements . ” for more information about the stonewall workplace equality index , go to urltoken < http : / / urltoken / > .
pinsent masons is responding by aiming to develop its existing sector - focused relationships with clients into ever - closer cooperation .
it ' s about moving our relationships from being very strong into almost partnering relationships - so we work with the client rather than for the client ,
says alastair .
in practice that means putting together teams made up of sector - specialist pinsent masons lawyers and in - house lawyers to tackle projects together that neither us nor the client would be able to put together on our own .
pinsent masons office network extends across the major international business centres of london , munich , paris , brussels , düsseldorf istanbul , doha , dubai , beijing , shanghai , hong kong , singapore , sydney and melbourne - and the key commercial centres in the uk .
lesley brook , co - founder of brook graham said , “pinsent masons is a leading international law firm with more plc clients than almost any other law firm and a genuine commitment to d & i , making it the perfect cultural fit for brook graham . ”
pinsent masons’ stellar reputation for inclusion was confirmed by their second place overall in the 2017 stonewall index of equality in the workplace - they were the best - ranked professional services firm - as well as by making the times’ top 50 employers for women 2017 list .
pinsent masons’ single - minded focus on creating relevant and valuable content has paid off measurably for the law firm . the sheer volume of their website traffic , the size of their magazine’s request circulation , and their 15 , 000 strong enewsletter subscribership testify to their quality content .
aspiring pinsent masons trainees hoping to get a foot in the door at one of the firm ' s english offices need 300 + ucas points and a strong 2 : 1 degree . they will also need to achieve a commendation at law school in either their gdl or lpc .
pinsent masons is just the latest international firm to target south africa and use it as a foothold in the wider african market . firms including baker & mckenzie , hogan lovells and herbert smith freehills have joined norton rose fulbright in opening local offices , acquiring local firms and hiring local talent from south african firms , although pinsent’s move is distinguished by its sector - specific focus , rather than a standard full - service approach .
pinsent masons is a global 100 law firm , specialising particularly in the energy , infrastructure , financial services , real estate and advanced manufacturing and technology sectors . we work with clients including ftse 100 and aim listed companies , government departments and public sector institutions . pinsent masons is the only firm to operate across all three uk jurisdictions and we have been developing our overseas network of offices in asia pacific , the middle east , continental europe and africa . this reflects our strategy to become a firm of truly international reach , offering world - class service and excellent value .
pinsent masons has itself remained dedicated to creating a diverse and inclusive workplace . the firm is the top - ranked professional services firm in stonewall ' s workplace equality index and is named in the times ' top 50 employers for women . in may 2017 , pinsent masons surpassed its target of achieving 25 % female representation among its partnership by 2018 , a year ahead of schedule , following an effort to address gender balance at senior levels under its ' sky ' programme . sky was also recently awarded for ' diversity innovation ' at the legal week innovation awards 2017 .
commenting on the deal , lesley brook , co - founder of brook graham said ,
pinsent masons is a leading international law firm with more plc clients than almost any other law firm and a genuine commitment to d & i , making it the perfect cultural fit for brook graham . the firm provides a stronger operational platform from which to grow the business and be able to provide current and future clients with holistic d & i services and solutions which make a sustainable difference . we are delighted to be joining forces with pinsent masons to make this happen .
a research project by pinsent masons , costain and the university of cambridge investigated the extent to which the need for innovation is recognised and encouraged by the industry in general and in current contractual frameworks . we have set out various proposals which we hope will be useful and lead to further discussions .
pinsent masons llp is a full - service international law firm that ranks among the top 15 law firms in the united kingdom . the company has a total legal team of around 1 , 500 and has offices beyond the uk in china , dubai , qatar , hong kong , turkey , germany and france . in 2015 the firm announced plans to launch offices in australia . pinsent masons offers services in the areas of major projects , energy and utilities , construction , dispute resolution , outsourcing and technology , corporate finance , mergers and acquisitions , intellectual property , insurance , employment and pensions , property and tax .
thinking back almost 13 years to when i first joined pinsent masons , i was pleasantly surprised by the number of black and asian faces around the office , compared to what i had seen elsewhere in the legal profession . throughout my time at pinsent masons , i’ve been impressed by the commitment demonstrated , not only by senior management , but by colleagues across the business to diversity and inclusion at the firm and in the legal profession as a whole . the result of this commitment is that we continue to attract bame applicants who join us for vacation placements and training contracts and discover that inclusive culture for themselves .
if you thought all british law firms were stodgy and old - fashioned , you haven’t yet encountered pinsent masons . their name might be old - fashioned but their marketing sure isn’t . in fact , they have been doing online and print content marketing for eight years . and , it has paid off measurably .
pinsent masons is an excellent law firm strategy case study as the firm prides itself on having a clear and distinctive way of doing things . to find out more about it , and how commercial law firms in general operate today , we spoke to alastair morrison , partner and head of client strategy at the firm .
masons was without a doubt the pre - eminent construction firm in the country , whose clients included pretty much everyone who knows how to hold a shovel . and now , as pinsent masons , the firm ' s construction lawyers still represent some of the biggest players in the country , the likes of balfour beatty and bovis lend lease , and is involved in several large chinese - funded projects ( pm was one of the first uk firms to open an office in china ) .
brook graham has established itself as a market - leading d & i consultancy since 2004 and the demand for our services continues to surge . pinsent masons has a reputation for innovation and the mind - set for driving positive change that we need in order for the business to continue moving from strength to strength .
in 2013 , pinsent masons established project sky to address the gender imbalance within senior levels of the firm . they found that women fear they risk falling behind in their career when they take family leave . the company is now de - stigmatising working less than standard hours by promoting the concept that flexible working can be for everyone .
because of their single - minded focus on delivering great content through the dedication of two gung ho professionals , pinsent masons succeeded without spending money on unproductive marketing efforts . even though most of their competitors are still pouring out large sums of money down that rat hole . this has proved to be both a smart and a cost - effective approach .
the group is basically an arena for everyone to discuss common issues and get together . it helps create an environment that is conducive to its employees being happy in their role . for me , that makes pinsent masons a bit different from its competitors – the firm has a dynamic approach to employee issues and that flexibility can only encourage a better working environment .
the 2004 tie - up between pinsents and masons caught very few people by surprise - both had been falling behind national rivals dla and eversheds and were desperate to increase their national coverage . in fact , the eventual merger was such an open secret that rollonfriday managed to cybersquat the website masonspinsents . com . unwilling to shell out a large wad of cash to buy it back , pinsent masons was formed . in 2012 scottish firm mcgrigors was added to the fold , increasing the headcount of the firm ' s city office to more than 500 lawyers .
in addition , pinsent masons hosts a regular series of events throughout the year to further support its diversity and inclusion agenda . jonathan bond , director of hr , says : “this has the effect of keeping the theme of inclusiveness uppermost in people’s minds , and it underlines the fact that it’s an environment where people can be free to be themselves in every office . ”
pinsent masons then uses a framework of key competencies to decide who to invite to the firm ' s assessment centre . this consists of a psychometric test and an interview with a senior lawyer , who assesses traits like commercial awareness , confidence , attention to detail , drive , intellectual capability and sociability . those who come out on top at this stage nab a vac scheme .
london , 1st february 2017 – lexisnexis uk ( urltoken ) , a leading provider of content and technology solutions , today announced that pinsent masons ( urltoken ) , a global 100 law firm with an award - winning reputation for the bold pursuit of innovation , has chosen lexispsl as its preferred firmwide practical guidance platform and has rolled out lexispsl to its 1 , 800 lawyers .
the interesting thing about having a disability & wellbeing group is trying to work out exactly why you need one and what it can deliver . that’s why pinsent masons is particularly good at tackling disability - related issues – we know what’s needed . the obvious things that a disability group might focus on , like access and making bespoke arrangements for people are already well catered for .
the company turned to existing legal client , fujitsu , to deploy its proven workstyle analysis approach . over a course of interviews and workshops , fujitsu defined a broad range of business requirements to support four key work styles and linked them to recommended devices . a benefits roadmap was developed , providing line of site between investment in new mobile technology and delivery of pinsent masons business strategy .
“clients are aware of [ ai ] and how it will benefit them and they are asking the tough questions of us . in the past year we have gone from being in start - up mode to having the rest of the firm banging on our door asking about this , ” says david halliwell , a litigation lawyer and director of knowledge and innovation delivery at pinsent masons .
as part of the sector approach , pinsent masons trainees are encouraged to start developing close relationships with clients right away .
we assign trainees - known as relationship trainees - to our major clients for the duration of their training contract ,
says alastair .
and as they move practice areas , they stay involved with that client and the firm ' s relationship with them .
the acquisition marks a further commitment by pinsent masons to provide innovative and comprehensive solutions to the most pressing challenges facing its clients . most recently , the firm acquired a minority stake in ' new law ' start - up business yuzu . the firm also has a majority stake in cloud - based compliance venture cerico , and has recently expanded its legal resourcing hub , vario , into australia .
“the focus of the office is around infrastructure , ” says richard laudy , pinsent masons’ global head of infrastructure , and he is unequivocal about the scale of the firm’s ambition : “our long - term vision is to be known as the infrastructure law firm in africa . we are at the point where in order to achieve that vision , we needed to have a presence in a prime location . ”
having brought in a team of computer scientists and legal engineers to develop an artificial intelligence application which could be seamlessly interwoven with the firms ' legal knowhow , pinsent masons has integrated termframe as part of a matter management system which makes it straightforward to model legal scenarios and automatically pull in discrete parts of the firm ' s legal knowledge , for swifter and more consistent outcomes for both the client and lawyer .
pinsent masons has a longstanding reputation for innovation and the courage to do things differently , so their investment feels like a very good fit for us as we bring our in - house experience to the legal services market . yuzu embraces the opportunity to deliver efficiencies and transformation in a way which traditional private practice or other outsourcers cannot . we are a solution for gcs , designed and delivered by gcs . ”
international law firm pinsent masons employs almost 3 , 000 members of staff globally , with office locations spanning europe , the middle east , africa , the americas , and asia - pacific . the law firm , which featured in lesbian , gay , bi and trans ( lgbt ) equality charity stonewall’s 2017 top global employers list , works to ensure it provides an inclusive working environment for all of its global employees .
pinsent masons’ senior partner richard foley said in a statement : “africa is a fast - growing market with clear infrastructure need . it ' s a market where we are already doing significant business for chinese organisations , european contractors , investors and funds . having an on - the - ground presence in johannesburg , led by a team with a market - leading reputation will enable us to scale the existing practice significantly . ”
pinsent masons ' fierce ambition was a big part of its appeal for some of our trainee sources . one explained : “ i was quite impressed by the fact that when i applied , they ' d just merged with mcgrigors . it looked like pinsents was really trying to go places as a firm , rather than just being stagnant . it was exciting to see a firm looking at growing more than just organically . ”
even a small , dedicated content creation team can make all the difference when it comes to providing relevant and valuable information . because they have a single - minded focus , pinsent masons’ two talented and motivated professionals have been able to outperform an army of lawyers in other firms who have been drafted to create articles . those other legal conscripts lacked the time , inclination , the talent–or all three–to provide timely and consistent content .
talented people with family commitments can work in more agile ways – whether that is through home working or offering flexible working hours , pinsent masons will retain that talent and enable greater productivity . the firm is positive about flexible working generally and has piloted agile working in many of our offices . the idea of flexible working has been promoted as a viable and acceptable option , particularly in london , which i think has been successful .
the sector approach also suits pinsent masons because , alastair explains , the firm classifies itself as a
relationship - driven
rather than a
transaction - driven
firm . this means the firm has chosen to build up strong relationships with particular clients and work for them on an ongoing basis , rather than advising a very wide range of different clients on specialised transactions , such as mergers or ipos , as some firms do .
simon collin , director of legal markets for lexisnexis , said : “we are absolutely committed to building the very best practical guidance product in the market . we constantly look for partners who share this vision and will work with us to further evolve the product and help make it even better . in pinsent masons we found a world class partner who shared this vision and have worked hand in hand with them to make it a reality .
the merger also boosts pinsent masons’ ability to offer clients a more ‘holistic’ package for diversity programmes , in terms of both commercial viability and legal sustainability – whereby the firm is better position to support the creation of business cultures that are diverse and inclusive . for brook graham , the deal improves its reach , whereby its staff are better able to support business in a cross - section of the business world become more diverse and inclusive .
david halliwell , director of knowledge and innovation delivery , at pinsent masons said : “our strategy is to be an international market leader in our five global sectors . we can only do that if our lawyers have access to the best , most up - to - date resources . we are always seeking innovative ways of supporting them . above all , it’s absolutely essential that everything is relevant to the needs of our clients and their sectors .
in 2015 , the company launched pm @ pm ( parents matter at pinsent masons ) , a web ‘coaching’ portal for anyone taking family leave , including specific guidance to support people and their line managers . the portal is inclusive of parents in same - sex relationships and parents in their lgbt network were included in the consultation group . the company has issued over 400 licences to pm @ pm to parents and line managers since its introduction .
at pinsent masons , we take great pride in the work we do with our clients to think differently . innovation sits at the heart of our strategy . for us , it’s about more than finding ways to make an old model fit a new world . innovation is about fundamentally changing how high quality legal advice is formulated and excellent service is delivered . we are partnering with our clients to lead through innovation , rather than be disrupted by it .
jonathan fortnam , a partner at pinsent masons who led on the deal , said :
e . on is an impressive business which plays a vital role in the uk energy market . this arrangement allows us to support them through the provision of a broad spectrum of specialist legal services , and give us the ability to develop with e . on the type of long - term , sustainable relationship that is at the heart of our partnership .
i think pinsent masons is a great place to work . it has an environment which you are really happy to be part of . diversity and lgbt is at the heart of what the firm stands for . some of our most senior partners are openly gay and lesbian , and living in civil partnerships or marriages . we work closely with stonewall , and both our lgbt network and straight allies were active in the equal marriage and no bystanders campaigns .
unsurprisingly , the family support network group’s activities weren’t my first consideration when i joined pinsent masons five years ago . but i was about to get married and i was concerned about how my decision to have children would be perceived by the firm and whether it would affect my career prospects . when the time came , the group was a source of great support , where i could freely discuss issues such as flexible working before approaching my line manager directly .
the firm was recognised by the ft for a range of work including the development of ‘blended products’ , a solution designed by the firm to enable its insurance clients to offer customers a compelling alternative to annuities . this followed shock government reforms to the retirement regime which ended the compulsory purchase of annuities and had a dramatic impact on a number of insurance businesses . pinsent masons partner simon laight , who led the initiative , was singled out for commendation by the judges .
pinsent masons is an inclusive firm that is supportive of you as a person . if faith is integral to your identity ; it is reassuring to know that isn’t going to be overlooked . we have found that members of different faiths talk openly about how their faith influences them in the workplace – it’s quite an eye - opener to see how the same issue appears from different perspectives and we would like to provide a platform to share these perspectives for potential applicants .
the enewsletter is archived on the website going back to the beginning of 2007 . in addition , you can choose to receive it via rss feed . they added a smart and client centric twist to their rss content . they make 10 different rss feeds available that focus on specific legal and technology topics . that way , clients can focus only on topics most important to them . this is yet another example of pinsent masons’ focus on the information needs of their clients .
“to be ranked among the five most innovative law firms in europe for the second year in a row is a real achievement . our vision is to be recognised as an international market leader in the global sectors in which we operate , differentiated by our skillset excellence and approach to innovation . the ft research is a positive validation of that approach particularly because of the significant level of client input . the positive client feedback across a wide range of disciplines demonstrates that innovation is in pinsent masons’ dna . ”
the two - year training contract comprises four six - month seats , spent in four different practice groups , and combines regulatory and skills training . seat allocations take account of trainees’ preferences and aim to strike a balance between their choices and the firm’s requirements . in each seat trainees will be supervised by a senior colleague who will guide them through their learning and development in each seat . there is also full support from pinsent masons’ graduate development team who will meet trainees regularly to discuss their on - going performance .
joanne beckett , managing director of lexisnexis australia said :
to see the industry set aside competition and work together for the benefit of the client is very innovative for this sector and a sign that the ' age of the client ' has come to the fore in australia
. the accreditation follows pinsent masons being named most innovative law firm in europe and ranked among the top ten most innovative internationally headquartered firms in asia by the financial times . find out more about what we ' re up to here : urltoken
“being the first mover is not the only indicator of innovation in the profession . sometimes coming from behind can be a strength… . pinsent masons , which was ranked 16 th last year , takes first position in the ft’s overall index of top performers for the 2015 report… . if the story of the legal sector over the past 10 years has been dominated by the financial crisis , the rise of the client and globalisation , the one for the next decade is likely to be how the profession deals with new technologies . ”
david rennick , head of the australia is delighted with the achievement :
the firm has a track - record of delivering innovation to the market – it ' s part of the dna of the business . understanding what your client needs and responding to it in a way that works for them as well as you is fundamental . it ' s this collaborative and innovative approach that underpins our presence in australia , we developed a commercial proposition that would allow pinsent masons to bring something truly unique to the australian market .
as part of pinsent mason’s commitment to providing an inclusive working environment they have run events to increase understanding of modern families . the lgbt network and family support network worked together to screen the stonewall film ‘free’ and to host a webinar ‘living with the three of us’ .
i ' m currently going into year 13 so technically i ' m going to be looking at applying for 2018 entry to pinsent masons . i don ' t live in london so can anyone tell me if they offer anything in the form of accommodation or whether or not there are any hotels / flats that aren ' t too expensive that are in the area and easy to get to by train / walking from the firm ( i know this is unlikely as it ' s london but if anyone has any ideas would be much appreciated )
richard foley , pinsent masons’ senior partner said about the acquisition ,
we take a holistic view of the challenges that our clients face and have a successful track record of investing in businesses that have the potential to help our clients overcome these . brook graham is a scalable business with a strong reputation and an impressive client base to match . d & i is high on the agenda for organisations and combined with our own international network , legal expertise and dedication to d & i , i ' m confident that clients will reap the benefits of this valuable combined offering .
the focus on performance and delivery has raised awareness of new ways of working and improved technology has enabled the company to move away from traditional ‘office hours’ to a more flexible trust - based working relationship . a ‘core hours’ programme was introduced into pinsent masons’ corporate team to give lawyers the flexibility to come into the office from 10am and leave from 4pm provided client expectations are met . staff turnover changed from 30 . 2 per cent upon introduction in april 2014 to 17 . 5 per cent by june 2015 . allowing more flexibility in the working day has significantly helped to increase retention .
applying for the 2017 entry with the hope of getting a deferral . of the universities i am apply to , i can foresee only oxford as being likely to turn down a deferral request , but i only have a slim chance of getting an offer from them in the first place . in the unlikely situation i get an offer from oxford and pinsent masons accept me , but i couldn ' t do both , i would go with oxford . most universities , i imagine , would be happy for you to defer your place if your gap year involves 8 months working for a top law firm .
the aim of the group is to make pinsent masons the best place for women to work at all levels . we are looking to create a law firm which , as well as being a market - leader , is a place where women really want to work because they can develop successful careers and have an enjoyable working life . we encourage involvement from all members of the firm , and are delighted to have our male colleagues join the group or attend our events . the idea , after all , is to create an inclusive culture where every employee is encouraged , supported and treated fairly , and without bias .
for companies investing or operating in a certain jurisdiction there is no substitute for local knowledge and expertise . our team combines legal know - how with a practical understanding of both the legal issues and the business culture in germany to offer you peace of mind . some members of our team furthermore have exhaustive experience in advising clients on international business matters , gathered over many years of working abroad , for instance across asia . together with the lawyers located in pinsent masons ' global offices , they form multinational and multidisciplinary teams in order to ensure that we are always close to our clients ' business both in germany and abroad .
over the course of a number of weeks , attendees will be fully immersed in all aspects of working life at pinsent masons . they will experience a structured programme of work - based learning , skills training and presentations , as well as plenty of socialising and networking . the programme is available across all of our uk offices - with placements available in london , aberdeen , belfast , birmingham , edinburgh , glasgow , leeds and manchester . we typically recruit around 60 - 70 % of our trainee solicitors through this programme , but acknowledge that not everyone can undertake a placement and fill a number of training contract placements directly .
the firm ' s foray into the crowded international sphere will require it to ensure its growing brood of offices works together closely . one rookie commented : “ the slogan used is that we want there to be ' one pinsent masons ' which sounds clichéd , but i have seen it at work myself . i called up someone from paris to ask about a civil code issue and they provided loads of help and really took the time to talk me through it . ” another source found that “ partners move around a lot and make the effort to stay in touch with different offices . we feel very , very connected . ”
pinsent masons llp is a limited liability partnership registered in england & wales ( registered number : oc333653 ) authorised and regulated by the solicitors regulation authority , and by the appropriate regulatory body in the other jurisdictions in which it operates . the word ‘partner’ , used in relation to the llp , refers to a member of the llp or an employee or consultant of the llp or any affiliated firm who is a lawyer with equivalent standing and qualifications . a list of the members of the llp , and of those non - members who are designated as partners , is displayed at the llp’s registered office : 30 crown place , london ec2a 4es , united kingdom .
the firm has identified premises and begun work on fitting them out for the february launch , by which time it expects to have around nine partners and between 15 and 20 lawyers in place , which it would expect to add to in due course . when opened , it will be pinsent’s 22 nd office and follows this year’s launch in düsseldorf .
big law firms are pouring money into ai as a way of automating tasks traditionally undertaken by junior lawyers . many believe ai will allow lawyers to focus on complex , higher - value work . an example is pinsent masons , whose termframe system emulates the decision - making process of a human . it was developed by orlando conetta , the firm’s head of r & d , who has degrees in law and computer science and did an llm in legal reasoning and ai . termframe guides lawyers through different types of work while connecting them to relevant templates , documents and precedents at the right moments . he says ai will not make lawyers extinct but “is just another category of technology which helps to solve the problem” .