User: I'm looking for a Halloween movie.
Assistant: Do you want something scary or family friendly?
User: I'm looking for something scary.
Assistant: That helps. IT is out.
User: I don't like clowns, so that sounds good.
Assistant: Clowns are scary. Want to go to that?
User: I like to jump during a movie and be involved in a story.
Assistant: This movie has plenty of scare moments.