User: Yeah, I want tickets to see something scary.
Assistant: I'd be delighted to help with that. Let me look... Shuttered is currently playing in theaters, and is listed as horror. Would you like to see that one?
User: Maybe. What's the name of the movie about the big storm? Is that horror?
Assistant: You might be thinking of Beyond the Storm, which is listed as an action movie.
User: What's that one about?
Assistant: Beyond the Storm - Fishing the North Sea gets ugly as Captain JohnÃ¢ÂÂs crew faces not only severe weather but a traitor on board - directed by James Cameron.
User: That doesn't sound very scary. I pick Shuttered, then.
Assistant: Great! How many tickets will you be needing?