User: Well, my cable went on the fritz again. That's what happens when you don't pay your cable bill.
Assistant: You naughty man you! Stop spending your cable money on pizza and you won't have that problem.
User: Well, I got another problem. My pal Bryan, aka "Rubs", is coming into town in about an hour. If I can't get cable, I'll have to take him to the movies. He loves to watch movies.
Assistant: Rubs is an awesome dude. What can I do to help you out?