User: Hello I would like tickets to see Birds of Prey.
Assistant: Thank you. And which location would you like?
User: I would like to purchase them from Owing Mills 17.
Assistant: There are several showings: would you like Prime? Imax or Standard.
User: I would like to see the Imax showing, but what is Prime?
Assistant: Prime is new option that has reverberating seats and surround sound as well as crisp beautiful picture.