['DATE | July', 'DATE | July', 'DATE | a_record_111_months', 'DATE | any_other_month', 'ORG | ADR', 'ORG | ADR', 'PERCENT | 0.7%', 'PERCENT | 1.1%', 'stockChange | growth']
"In July, the industry sold more rooms than any other month on record, and the RevPAR upcycle hit a record 111 months in a 113-month span. But ADR growth of 0.7% in July and 1.1% year to date is below or just at the level of inflation, which does not bode well for profit growth. All chain scales and classes are equally affected by the lack of ADR and RevPAR growth, and as our latest forecast projects, we do not expect the fundamentals to change rapidly in either direction."