Wis. Stat. § 20.380 — WI Code / Chapter 20 / Section 20.380
Tourism, department of.
Status: in_force

There is appropriated to the department of tourism for the following programs:

(1) Tourism development and promotion.

(a) General program operations. The amounts in the schedule for general program operations under subch. II of ch. 41 except for those functions under ss. 41.11 (4) and 41.17 .

(b) Tourism marketing; general purpose revenue. Biennially, the amounts in the schedule for tourism marketing service expenses and the execution of the functions under ss. 41.11 (4) and 41.17 . In each fiscal year, the department shall expend for tourism marketing service expenses and the execution of the functions under ss. 41.11 (4) and 41.17 an amount that bears the same proportion to the amount in the schedule for the fiscal year as the amount expended under par. (kg) in that fiscal year bears to the amount in the schedule for par. (kg) for that fiscal year. Of the amounts under this paragraph, not more than 50 percent shall be used to match funds allocated under s. 41.17 by private or public organizations for the joint effort marketing of tourism with the state.

(bt) Tourism marketing; additional general purpose revenue. As a continuing appropriation, the amounts in the schedule for tourism marketing service expenses and the execution of the functions under ss. 41.11 (4) and 41.17 .

(c) Grant to Taliesin Preservation, Inc. As a continuing appropriation, the amounts in the schedule for the grant under 2025 Wisconsin Act 15 , section 9143 (1) .

(g) Gifts, grants and proceeds. All moneys received from gifts, donations, grants, bequests and devises and all proceeds from services, conferences and from sales of publications and promotional materials to carry out the purposes for which made or collected.

(h) Tourism promotion; sale of surplus property receipts. All moneys received under s. 41.23 for the purpose of administering the program established under s. 41.23 and for tourism promotion.

(ig) Golf promotion. All moneys received under s. 341.14 (6r) (b) 9m. a. for the purpose of promoting golf in this state.

(ir) Payments to the WPGA Junior Foundation. All moneys received under s. 341.14 (6r) (b) 9m. b. for payments to the WPGA Junior Foundation, Inc. under s. 41.24 .

(j) Tourism promotion — private and public sources. All moneys not otherwise appropriated that are received from private or public sources, other than state agencies and the federal government, for facilities, materials or services provided by the department relating to tourism promotion to pay for expenses associated with those facilities, materials or services.

(k) Sale of materials or services. All moneys received from the department or other state agencies for providing materials and services.

(ka) Sale of materials and services — local assistance. All moneys received from the department or other state agencies for providing materials and services as local assistance.

(kb) Sale of materials and services — individuals and organizations. All moneys received from the department or other state agencies for providing materials and services to individuals and organizations.

(kg) Tourism marketing; gaming revenue. Biennially, the amounts in the schedule for tourism marketing service expenses and the execution of the functions under ss. 41.11 (4) and 41.17 . In each fiscal year, the department shall expend for tourism marketing service expenses and the execution of the functions under ss. 41.11 (4) and 41.17 an amount that bears the same proportion to the amount in the schedule for the fiscal year as the amount expended under par. (b) in that fiscal year bears to the amount in the schedule for par. (b) for that fiscal year. All moneys transferred from the appropriation account under s. 20.505 (8) (hm) 6. shall be credited to this appropriation account. Notwithstanding s. 20.001 (3) (b) , the unencumbered balance on June 30 of each odd-numbered year shall revert to the appropriation account under s. 20.505 (8) (hm) .

(km) Grants for regional tourist information centers. The amounts in the schedule for tourist information center grants under s. 41.16 . All moneys transferred from the appropriation account under s. 20.505 (8) (hm) 6b. shall be credited to this appropriation account. Notwithstanding s. 20.001 (3) (a) , the unencumbered balance on June 30 of each year shall revert to the appropriation account under s. 20.505 (8) (hm) .

(m) Federal aid, state operations. All moneys received from the federal government for state operations, as authorized by the governor under s. 16.54 .

(n) Federal aid, local assistance. All moneys received from the federal government, as authorized by the governor under s. 16.54 , for local assistance.

(o) Federal aid, individuals and organizations. All moneys received from the federal government, as authorized by the governor under s. 16.54 , for aids to individuals and organizations.

(q) Administrative services — conservation fund. From the conservation fund, the amounts in the schedule for general program operations related to the administrative services of the department.

(w) Tourism marketing; transportation fund. Biennially, from the transportation fund, the amounts in the schedule for tourism marketing service expenses and the execution of the functions under ss. 41.11 (4) and 41.17 .

(3) Support of arts projects.

(a) General program operations. The amounts in the schedule for general program operations of the arts board.

(b) State aid for the arts. The amounts in the schedule for grants-in-aid or contract payments to groups, individuals, organizations and institutions by the arts board under s. 41.53 (1) (f) and (2) (a) and for grants and loans related to arts incubators under s. 41.60 .

(c) Portraits of governors. The amounts in the schedule to pay for costs associated with the selection and purchase of portraits of governors under s. 41.53 (1) (g) .

(d) Challenge grant program. The amounts in the schedule for challenge grants under ss. 41.53 (1) (i) and 41.565 .

(e) High Point fund. The amounts in the schedule for a grant to the Milwaukee Foundation, Inc., for deposit in the High Point fund under s. 41.53 (1) (j) .

(f) Wisconsin regranting program. The amounts in the schedule for grants under s. 41.62 .

(g) Gifts and grants; state operations. All moneys received by the arts board as gifts and grants for expenses other than aids, to be used for the purposes for which made.

(h) Gifts and grants; aids to individuals and organizations. All moneys received by the arts board as gifts and grants for the purpose of providing aids to individuals and organizations, to be used for the purposes for which made.

(j) Support of arts programs. All moneys received by the arts board from the Wisconsin Artistic Endowment Foundation under s. 247.06 (1) (a) for operating support of arts organizations and for grants under the Wisconsin regranting program under s. 41.62 .

(km) State aid for the arts; Indian gaming receipts. The amounts in the schedule for grants-in-aid or contract payments to American Indian groups, individuals, organizations, and institutions under s. 41.53 (1) (fm) and (2) (am) . All moneys transferred from the appropriation account under s. 20.505 (8) (hm) 4b. shall be credited to this appropriation account. Notwithstanding s. 20.001 (3) (a) , the unencumbered balance on June 30 of each year shall revert to the appropriation account under s. 20.505 (8) (hm) .

(m) Federal grants; state operations. All moneys received by the arts board from the federal government for expenses other than aids, to be used for the purposes for which made.

(o) Federal grants; aids to individuals and organizations. All moneys received by the arts board from the federal government for the purpose of providing aids to individuals and organizations, to be used for the purposes for which made.

History: 1995 a. 27 ss. 515b to 515m , 752 to 772 , 1070 , 1071 , 1075 , 1076 , 1081n , 1084 ; 1995 a. 216 , 225 ; 1997 a. 27 ; 1999 a. 9 , 84 ; 2001 a. 16 , 109 ; 2003 a. 33 ; 2005 a. 25 , 260 ; 2007 a. 97 ; 2009 a. 28 ; 2011 a. 32 ss. 503 to 512 , 515 to 517 , 603g ; 2015 a. 55 ; 2017 a. 59 ; 2023 a. 19 ; 2025 a. 15 .