Wis. Stat. § 139.01 — WI Code / Chapter 139 / Section 139.01
Definitions.
Status: in_force

In ss. 139.01 to 139.25 unless the context or the subject matter otherwise requires:

(1) “Bottler” means any person other than a brewer or brewpub who places fermented malt beverages in bottles or similar containers.

(2) “Brewer” means any person who manufactures fermented malt beverages for sale or transportation except that brewer does not include a permittee under s. 125.295 .

(2c) “Brewpub” means a permittee under s. 125.295 .

(2e) “Brewpub premises” means any premises covered by a permit issued under s. 125.295 .

(2g) “Department” means the department of revenue.

(2m) “Cider” means any alcoholic beverage that is obtained from the alcoholic fermentation of the juice of apples or pears and that contains not less than 0.5 percent alcohol by volume and not more than 7.0 percent alcohol by volume. “Cider” includes, but is not limited to, flavored, sparkling and carbonated cider.

(2p) “Division” means the division of alcohol beverages in the department.

(2r) “File” means mail or deliver a document that the department prescribes to the department or, if the department prescribes another method of submitting or another destination, use that other method or submit to that other destination.

(3) “Intoxicating liquors” includes all ardent, spirituous, distilled or vinous liquors, liquids, or compounds, whether medicated, proprietary, patented, or not, and by whatever name called, containing one-half of one percent or more of alcohol by volume, which are fit for use for beverage purposes, but does not include fermented malt beverages, as defined in s. 125.02 .

(4) “License,” and “fermented malt beverages” have the same meaning as in s. 125.02 , and “licensed premises” are premises described in licenses and permits issued by the division, cities, villages, or towns under the authority of said section, other than permits issued under ss. 125.175 and 125.24 .

(5) A “manufacturer” is a person, other than a rectifier, who manufactures or distills intoxicating liquors, including selling at wholesale such intoxicating liquors manufactured or distilled by the licensee at the premises designated in the license.

(5m) “Pay” means mail or deliver funds to the department or, if the department prescribes another method of payment or another destination, use that other method or submit to that other destination.

(5p) “Person” includes any individual, sole proprietorship, partnership, limited liability company, corporation, or association. A single-owner entity that is disregarded as a separate entity under ch. 71 is disregarded as a separate entity for purposes of this subchapter.

(6) A “rectifier” is a person who rectifies, purifies or refines distilled spirits or wines by any process other than by original and continuous distillation from mash, wort or wash, through continuous closed vessels or pipes, until the manufacture thereof is complete, or who has in his or her possession any still or leach tub or keeps any other apparatus for the purpose of refining in any manner distilled spirits or the other liquors, or who after rectifying and purifying distilled spirits, by mixing such spirits or liquors with any materials, manufactures any spurious, imitation or compound liquors for sale, and any person who, without rectifying, purifying or refining distilled spirits, by mixing such spirits with any materials, manufactures any spurious, imitation or compound liquors for sale under the name of “whiskey,” “brandy,” “gin,” “rum,” “spirits,” “cordials” or any other name, and who is also a distiller or is under substantially the same management or control as a distiller. A rectifier may sell at wholesale intoxicating liquors rectified by him or her without any other license than that of a rectifier. “Rectifier” does not include a “Class B” licensee that prepares, stores, or dispenses mixed drinks in advance of sale in compliance with s. 125.51 (3) (bg) .

(7) “Retailer” as applied to a seller of fermented malt beverages has the same meaning as in s. 125.02 , and as applied to a seller of intoxicating liquors is any person who sells such liquors to consumers.

(8) “Secretary” means the secretary of revenue.

(9) “Sell” or “sold” or “sale” or “selling” includes the transfer, gift, barter, trade or exchange of intoxicating liquor or fermented malt beverages; offering or exposing intoxicating liquor or fermented malt beverages for transfer, gift, barter, trade or exchange; possession of intoxicating liquor or fermented malt beverages with intent to transfer, give, barter, trade or exchange the same; or any shift, device, scheme or transaction whatever whereby intoxicating liquor or fermented malt beverages may be obtained; but excludes the solicitation of orders for, or the sale for future delivery.

(9m) “Sign” means write one’s signature or, if the department prescribes another method of authenticating, use that other method.

(10) “Wholesaler” as applied to a seller of fermented malt beverages has the same meaning as in s. 125.02 , and as applied to a seller of intoxicating liquors is any person other than a manufacturer or rectifier who sells such liquors to licensed retailers or other permittees for the purpose of resale.

History: 1981 c. 79 s. 18 ; 1983 a. 189 ; 1993 a. 482 ; 1997 a. 27 , 136 ; 2007 a. 20 ; 2009 a. 177 ; 2011 a. 32 ; 2015 a. 55 , 216 ; 2023 a. 73 .