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# IS WHAT I AM TRYING TO DO NOW![Film Daily Logo]THEINTERNATIONALNEWSPAPEROFMOTION PICTURESEstablished May 8, 1918TUESDAY, MARCH 24, 1964 TEN CENTS# RT THROWS OUT PAY-TV SUIT**s for AB-PT Income Rises; Exhibs Win Firstlions Theatre Take Larger Round in Calif.;STV Plans Moves**By WILLIAM ORNSTEIN*West Coast Editor of THE FILM DAILY*attack on some American Broadcasting-Paramount Theatres showed record income Hollywood – Subscriptionprevent a free for 1963 accompanied by a rise in earnings from the theatre division, TV lost the first round of atures in seven President Leonard H. Goldenson disclosed yesterday. The AB-PT four-round bout in the Cali-unched by the overall income was $386,729,000 fornia arena with the Crusade forfor the year compared to $379,- Free TV. The initial round droppedRalph 741,000 in 1962. to theatre owners was dismissal byTheatre earnings, not usually re- U.S. District Court Judge Williamvealed, were $76,209,000 for 1963 C. Mathis of the $117,541,500 anti-compared to $75,956,000 in 1962. trust and conspiracy suit filed lastMerchandise sales were $29,948,000 Dec. 17 against the Crusade and 20(Continued on Page 2) defendants, including theatre com-(Continued on Page 5)Het-ons,association andthe Motion Pic-America, saidg to New York.Page 5)**Jacobellis Case UpTo High Court Again***Washington Bereau of THE FILM DAILY*Washington – The SupremeCourt yesterday set the long-awaited second argument of theNico Jacobellis case for next week.The second arguments will be heardjust before a book obscenity case,and the decision of the highestcourt to listen again may presage amore sweeping decision on obscen-ity in motion pictures than hasbeen handed down in previouscases.Cleveland Heights theatre man-ager Jacobellis was convicted under(Continued on Page 4)**'Greatest' CampaignFocus on Pictorial**Except for the picture itself thephotography in George Stevens'"The Greatest Story Ever Told"will constitute"the singlegreatest sellingtool," accordingto United Art-ists plans.Gabe Sum- ![Gabe Sumner] ner, UA nation-al director ofadvertis-ing, publicityand exploita-tion, said yes-terday "TheGreatest Story"promotion STEVENSpromises to be "the most exten-(Continued on Page 4)**Film****A Drive**president ofWill serve asMotion PictureMANDELgoal appealodern ArtIY Festivalodern Art mayThe New Yorkear, a Museumlged yesterday.of participa-decided by thePage 5).**Jimmy Grainger HeadsSales for AllStar***West Coast Bureau of THE FILM DAILY*Hollywood - J. R. "Jimmy"Grainger, industry veteran whoformerly headed RKO Radio Pic-tures, is back in action with theformation here of AllStar Films,a new distribution - productioncompany.Grainger, one-time Fox and(Continued on Page 4)**Naify Fills SkourasSpot in Magna Pix**Marshall Naify, president ofUnited Artists Theatre Circuitand of United California Theatres,has been elected president ofMagna Pictures Corp. Naify fillsthe vacancy in Magna created bythe death of George P. Skouras.Another vacancy caused bySkouras' death, the presidency ofTodd-AO, has been filled by SalahHassanein, United Art's's Thea-tre Circuit Executive Vice-Presi-dent.Naify said that Magna, which.produced "Oklahoma!" and "SouthPacific" would step up its pictureproduction in both in Dimertzion150 for roadshow presentation andin 35mm for regular release.**British Box Office Attendance Stronger**London - Both. film. bor office receipts and attendance for Januar1964, were up over January, 1963, statistics of the Board of Trade herereveal.Weekly average theatre take in Janvary, 1964, was £1.24 million com-.pared to £1.08 million. Weekly attendance for January, 1964 was 7.9million compared to 7.6 million in the s'ne month last year. (The poundis at $2.82).**Greek Gods' to Roll in '65At $20 Million Budget**Diko Prod., Inc., a new Ameri-can-Greek company with head-quarters in Athens, plans to pro-duce "The Loves of the GreekGods" in Greece and in the Bron-ston Studios in Madrid at "a cost(Continued on Page 2)![Isn't it time you came home to roost at Pathé. Hollywood New York Toronto]