Given this article about Operation Aurora, How was the operation named?

The attack was named "Operation Aurora" by Dmitri Alperovitch, Vice President of Threat Research at cybersecurity company McAfee. Research by McAfee Labs discovered that "Aurora" was part of the file path on the attacker's machine that was included in two of the malware binaries McAfee said were associated with the attack. "We believe the name was the internal name the attacker(s) gave to this operation," McAfee Chief Technology Officer George Kurtz said in a blog post.