Write a brief passage or elaborate in favour of or against the use or impact of social media in our day to day life.

Information and communication technology has changed rapidly over the past few years. The pace of change is accelerating rapidly. Even at this stage, after a decade or so there is going to be a drastic change in whatever technology we are using around. Onto this note, along with the rise of communication technology the use of social media have risen to a different level. The main reason why people share information on social media is to reveal valuable and entertaining content to others, to grow and nourish relationships and to get the word about brands and interests they had love to use or support. All these factors have caused social media to evolve to keeping in touch with people around that could make a real impact on society. The domains of social media is being used in many ways that shape education, politics, culture, careers, innovation and many more things around. Therefore, social media has changed the way we live our lives. It has redefined the way we imagine our surroundings. Who could have imagined that community networking sites like Twitter, Instagram, Facebook and many more would become a major platform for brands to find potential customers.There are both positive and negative impacts of social media on society as well as businesses. Social media can impact you both positively and negatively. If you are a content creator, or a startup owner, then social media is a great platform for you to meet your customers and people around. However, for individuals, social media is more like an addiction which may cause discomfort if not addressed properly and may impact their mental health. Social media is a great innovation that has changed the way we communicate and interact with each other. The main benefits of social media may include staying update with current affairs going around, communicating anytime and anywhere from the comfort of the any part of the world, advertising platforms for brands, easy to build relationships and connecting with people around and an easy access to desired information, products and services. However, there are also several disadvantages onto the same like lack of understanding and thoughtfulness which could be a major challenge going ahead in coping up things around, decrease in real face to face conversations , affects social emotional connection and cyberbullying. So, we do need to be responsible while using and the awareness around is quite more important before using it freely.