How to do discovery in sales?

A discovery call is a crucial step in the sales process . Here are some tips on how to conduct an effective discovery call:

Do your research: Before the call, research the prospect's company and industry to better understand their business and what challenges they may be facing. Google for companies, linkedin, people, word of mouth.

Set a clear agenda: At the beginning of the call, set a clear agenda for what you hope to accomplish during the call.

Ensure two-way conversation: Ask open-ended questions to encourage a dialogue and allow the prospect to share their thoughts and concerns.

Have a positive sign-off: At the end of the call, summarize the key points discussed and clarify any next steps or action items.

By conducting an effective discovery call, you can gather valuable information about the prospect and their needs, and begin to build a relationship of trust and understanding. This can lead to a more successful sales process and help you close more deals.