What content is popular on Tictok?

Tiktok hosts user-submitted videos so everyone can create their own content.
It tends to appeal to younger users, as almost half of its users are between the ages of 16 and 24.
When business see the user base, they starts marketing and creating high quality commercial contents. There are some content categories always drive thousands of clicks. First of all, the image of beauty, baby and beast presents the attractiveness factors which is related to human behavior. Secondly, exploration on beautiful scenery or Extreme Sports always make people think they are involved and also part of the adventure.
Some other categories like knowledge transfer is always popular as people are eager to learn and getting information from others.