Why is the Uniqlo round mini shoulder bag so popular right now?

Uniqlo, a popular Japanese apparel company, first released the round mini shoulder bag in 2022. The bag went viral on TikTok with young millennial and Gen Z consumer for its versatility, wide range of color options, affordable price point (equivalent to $20 USD), and ability to fit all essentials while still being compact. The bag is also coated with a water-repellent agent and considered very durable for outdoor activities such as hiking and Coachella.