Why is merino wool a great material for clothing?

While traditional wool may be known as itchy and rough, merino wool is a soft fabric that offers many benefits over alternative materials such as cotton. Merino wool has moisture wicking abilities that work to keep you dry and sweat free. It may also have antibacterial properties that can help reduce body odor. These characteristics make merino wool a great choice for clothing, and an especially great choice for socks.