Summarize the argument and tell me who won

Crosby and the sponsor, Woodbury Soap, argued over what theme tune should be used. Woodbury Soap and its agency, Lennon & Mitchell, argued that ‘Loveliness’ should be chosen because it had always been used for Woodbury programs. Crosby disagreed and insisted that "Where the Blue of the Night (Meets the Gold of the Day)" would be better given that the song had been identified with him ever since he had been on the air.

In the end, Crosby won the argument as Woodbury conceded to the singer.