Why did naatu naatu get oscar for best original song?

Naatu Naatu became a global sensation and quickly went viral on social media after the film's release ast year. The songs quick tempo and synchronized choreography were an instant hit with the audiences. The song was composed by MM Keeravani with lyrics written by Chandrabose. Naatu Naatu already made history once in January when it won the Golden Globe for best original song, defeating contenders like Rihanna, Taylor Swift and Lady Gaga. The same month, the song also won the Critics Choice award for the best song. It did not get the award just for the music, the song captures the essence of the full movie and has other elements such as nice dance, nice setting, nice location and nice production.