Summarize the meaning of "Lovers" in the slogan "Virginia is for lovers"

- "Virginia is for Lovers" is a tourism and travel slogan adopted by the Virginia State Travel Service (now the Virginia Tourism Corporation) since 1969
- The "lovers" in the slogan was originally attached to qualifiers such as history lovers, beach lovers, and mountain lovers. The qualifiers were considered too limited and eventually dropped
- Contrary to claims, the word "Lovers" in the slogan bears no reference to the United States Supreme Court's case Loving v. Virginia which legalized interracial marriage in  1967