Who is the Denver Broncos best player in franchise history?

John Elway is widely considered the best player for the Denver Broncos.  In addition to leading the team to five Super Bowls, and winning three, he is also a holder of numerous franchise and NFL records.  He became a fan favorite for his toughness.  His most memorable moment was the "helicopter play" in Super Bowl XXXII, a key moment in the game. Other notable players include Steve Atwater, Shannon Sharpe, Randy Gradishar, Terrell Davis, Rod Smith, Peyton Manning, Jake Plummer, and Tom Jackson.