2019
2018
2018
Revenue
£m
£m
Change
Retailer
293.0
268.7
9%
Home trader
10.2
11.4
(11%)
Other
1.4
1.1
27%
Trade
304.6
281.2
8%
Consumer Services
28.0
29.8
(6%)
Manufacturer and Agency
22.5
19.1
18%
Total
355.1
330.1
8%
revenue .
in 2019 we saw another strong year of revenue growth at 8 % climbing to £ 355 .
1m -2018 : £ 330 .
1m predominantly through trade revenue and more specifically retailer revenue as our core business continued to grow .
trade revenue – comprising retailers home traders and other revenue – increased by 8 % to £ 304 .
6m -2018 : £ 281 .
2m .
retailer revenue grew 9 % to £ 293 .
0m -2018 : £ 268 .
7m driven by the launch of new products our annual pricing event and further penetration of higher yielding advertising packages .
average revenue per retailer - ‘ arpr ’ improved by £ 149 to £ 1844 per month -2018 : £ 1695 .
average retailer forecourts were stable with a marginal increase in the year to 13240 -2018 : 13213 .
trade revenue – comprising retailers home traders and other revenue – increased by 8 % to £ 304 .
6m -2018 : £ 281 .
2m .
retailer revenue grew 9 % to £ 293 .
0m -2018 : £ 268 .
7m driven by the launch of new products our annual pricing event and further penetration of higher yielding advertising packages .
average revenue per retailer - ‘ arpr ’ improved by £ 149 to £ 1844 per month -2018 : £ 1695 .
average retailer forecourts were stable with a marginal increase in the year to 13240 -2018 : 13213 .
arpr growth of £ 149 per month was broken down as follows into our three levers : price stock and product .
— — price : our price lever contributed £ 50 -2018 : £ 43 and 34 % -2018 : 29 % of total arpr growth .
we executed our annual event for the vast majority of customers on 1 april 2018 which included a like-for-like price increase .
— — stock : a small contraction in stock had a negative effect on arpr growth of £ 22 -2018 : positive effect of £ 20 and was -15 % -2018 : + 13 % of total arpr growth .
a reduction in the number of new cars registered lower volumes of preregistration and some consumer uncertainty led to a lack of used car supply in the market during the first half of the year .
retailer stock has seen some level of recovery through the second half of the year although the market is still challenging .
— — product : our product lever contributed £ 121 -2018 : £ 86 and 81 % -2018 : 58 % of total arpr growth .
our annual event allowed us to introduce two new products stock exports and profile pages into all package levels and we also monetised our dealer finance product following a trial period .
since 1 april 2018 over 5000 retailers have opted to pay for the opportunity to advertise their finance offers against their cars representing 70 % of all eligible retailers .
in addition the penetration of our higher yielding advanced and premium advertising packages has continued to grow as retailers recognise the value of receiving greater prominence within our search listings .
at the end of march 19 % of retailer cars advertised were on one of these levels -march 2018 : 12 % .
there was also a small contribution from our managing products which despite re-platforming and continued development in the year still saw growth to 3200 customers -2018 : 3000 .
revenue £ 355 .
1m + 8 % -2018 : £ 330 .
1m .
operating profit £ 243 .
7m + 10 % -2018 restated : £ 221 .
3m .
cash generated from operations £ 258 .
5m + 13 % -2018 restated : £ 228 .
4m .
cash returned to shareholders £ 151 .
1m -2018 : £ 148 .
4m .

Question: In which year was Consumer Services larger?
Answer: 2018